JP6362054B1 - Information presentation server, information presentation system, information presentation method, and information presentation program - Google Patents

Abstract

An information presentation server, an information presentation system, an information presentation method, and an information presentation program capable of reducing the burden of examination when evaluating or selecting a presentation target such as a product or service are provided.
A transmission / reception unit 101 of an information presentation system 10 receives a search condition using an item value for each item from an information terminal device 200. The presentation target acquisition unit 102 acquires a presentation target that matches the search condition from the presentation target storage unit 120. The recommendation degree calculation unit 103 calculates the recommendation degree of each acquired presentation target based on a predetermined standard, and the comparison table generation unit 104 includes the calculated recommendation degree and the presentation target acquired by the presentation target acquisition unit 102 Generate a comparison table listing some or all of the item values for each item. The transmission / reception unit 101 transmits the generated comparison table to the information terminal device 200.
[Selection] Figure 1

Description

  The present invention relates to an information presentation server, an information presentation system, an information presentation method, and an information presentation program.

  In recent years, products and services that support business have been provided by many companies, and new products and services have been provided one after another. In order to select the most suitable products and services from among these many products and services, it has been necessary to consider receiving proposals for products and services suitable for the company from trading companies and consultants that specialize in the target field. Things have been done. However, selecting a product or service from information that depends on a specific company or person is a limited selection due to various restrictions, and at the same time knowing products and services that will be developed one after another It was difficult, and there was a problem that it was difficult to select the most suitable one for the company. On the other hand, there is a problem that companies that provide products and services have no opportunity to get customers to consider introduction without a certain level of name recognition. Under such circumstances, as a technique for selecting a product from many candidates, a technique for creating a comparison table for comparing functions and performances of products searched under certain conditions is disclosed (see Patent Document 1). ).

JP 2004-171395 A

  However, in the technique described in Patent Document 1 described above, products that match the search conditions are randomly displayed in the comparison table, and the user further evaluates the contents described in the comparison table on their own criteria. Therefore, it is necessary to select products that are suitable for the company from among products that meet the search conditions, especially for users who are not used to introducing products and services. Was big.

  The present invention has been made in view of the above-described problems, and an information presentation server, an information presentation system, and an information presentation that can reduce the burden of examination when evaluating or selecting a presentation target such as a product or service. It is an object to provide a method and an information presentation program.

In order to solve the above-described problem, in the present invention, a message received by the chat function is received from the information terminal device, a keyword is extracted from the received message, and a presentation target that matches the extracted keyword is presented as a presentation target. When it is acquired from the storage means, it is determined whether or not the acquired presentation target matches a predetermined condition, a message for narrowing down the presentation target is generated, and when it is determined that the presentation target does not match the predetermined condition, Send the generated message to the information terminal device, repeat the message transmission until it is determined that the presentation target matches the predetermined condition, and if the presentation target is determined to match the predetermined condition, the Average Rating is calculated with a predetermined criterion, wherein the calculated Average Rating and some or all of the item value of each item is presenting one Generates a comparison table was, and transmits a comparison table generated in the information terminal device.

  According to the present invention configured as described above, the user can confirm the presentation target with a comparison table that lists a part or all of the item value for each recommendation item and the item value. It is possible to reduce the burden of examination when evaluating or selecting a proper presentation target.

1 is a block diagram illustrating a configuration of an information presentation system 10 according to a first embodiment. It is explanatory drawing which shows an example of a data structure of the user information storage part. 5 is an explanatory diagram illustrating an example of a data configuration of a presentation target storage unit 120. FIG. It is explanatory drawing which shows an example of a data structure of the ranking memory | storage part. It is explanatory drawing which shows an example of a data structure of the word-of-mouth information storage part. It is a flowchart which shows the information presentation process procedure which the information presentation server 100 and the information terminal device 200 perform. It is a flowchart which shows the information presentation process procedure which the information presentation server 100 and the information terminal device 200 perform. It is explanatory drawing which shows an example of the input screen of search conditions. It is explanatory drawing which shows an example of the display screen of a comparison table. It is a block diagram which shows the structure of the information presentation system 20 concerning Example 2. FIG. It is a flowchart which shows the information presentation process procedure which the information terminal device 200 and the information presentation server 400 perform. It is explanatory drawing which shows an example of the chat screen displayed on the information terminal device. It is a block diagram which shows the structure of the information presentation system 30 concerning Example 3. FIG. 5 is a flowchart illustrating an information collection processing procedure executed by the information presentation server 500. It is a flowchart which shows the information presentation process procedure which the information terminal device 200 and the information presentation server 500 perform. It is explanatory drawing which shows an example of the display screen which shows a search result.

  Embodiments of the present invention will be described below with reference to the accompanying drawings. In addition, the following description is an example of embodiment and this invention is not limited to these Examples.

  FIG. 1 is a block diagram of the configuration of the information presentation system 10 according to the first embodiment. As shown in FIG. 1, the information presentation system 10 includes an information presentation server 100, an information terminal device 200 operated by a user, and an information terminal device 300 operated by an information provider (for example, a person in charge of a company). The network N is communicably connected to each other. A part or all of the network N is wired or wireless, and is a communication network such as the Internet, an intranet, a LAN (Local Area Network), and a mobile communication network.

  The information presentation server 100 receives a request from the information terminal device 200 (and the information terminal device 300) by HTTP (HyperText Transfer Protocol) communication or HTTPS (Hypertext Transfer Protocol Secure) communication, and receives the information terminal device 200 (and information terminal). This is a so-called web server that transmits a response in response to a request from the device 300). In addition, the information presentation server 100 transmits and receives mails, messages, short messages, and the like to and from the information terminal device 300.

  The information presentation server 100 includes a user information storage unit 110, a presentation target storage unit 120, a ranking storage unit 130, a word-of-mouth information storage unit 140, a past log storage unit 150, a transmission / reception unit 101, and a presentation target acquisition unit. 102, a recommendation degree calculation unit 103, a comparison table generation unit 104, an attribute acquisition unit 105, a keyword extraction unit 106, and a web page generation unit 107.

  FIG. 2 is an explanatory diagram illustrating an example of a data configuration of the user information storage unit 110. The user information storage unit 110 stores information about users. The user information storage unit 110 stores a user ID, which is information for identifying a user, a password used in authentication processing, and a user attribute in association with each other. The user attribute is stored in information indicating the characteristics of the user such as, for example, the type of business of the company to which the user belongs and the job type in charge. There may be one or more attributes, and a hierarchical structure may be adopted. Instead of or in addition to the password, the biometric information of the user may be stored and used in the authentication process.

  FIG. 3 is an explanatory diagram illustrating an example of a data configuration of the presentation target storage unit 120. The presentation target storage unit 120 stores information regarding a target to be presented in response to a user request (hereinafter referred to as a presentation target). The presentation target storage unit 120 stores a presentation target ID that identifies a presentation target and an item value for each item that characterizes the presentation target in association with each other. The presentation target may be any cloud service or software product provided via the Internet, for example, as long as the user compares and selects from a large number of targets. . In the present embodiment, a digital marketing product / service will be described as an example of a presentation target. In addition to digital marketing products / services, various products / services related to ERP (Enterprise Resources Planning), security, and other products / services, products, etc. can be targeted.

  In the example of the presentation target storage unit 120 illustrated in FIG. 3, a target, a situation,..., A company name, a product name, a product strength, an advertisement format,. Data, ..., contact information, etc. are stored. Some or all of these items are used as search conditions input by the user. Item values stored for each item include text data, image data, audio data, video data, document data, spreadsheet data, product / service trial version programs, and other types of data and data. The location URL (Uniform Resource Locator) may be used. In addition, in the case of data that is difficult to search in the form as it is, such as image data, audio data, and moving image data including audio, text data generated by analyzing each data in advance may be stored in the presentation target storage unit 120. Good. The contact address is an e-mail address or the like for transmitting a proposal request or a meeting request input by the user.

  FIG. 4 is an explanatory diagram illustrating an example of a data configuration of the ranking storage unit 130. The ranking storage unit 130 stores an evaluation real number and a ranking order, which are evaluations from others (or other companies) for the presentation target. The ranking storage unit 130 stores a presentation target ID, an evaluation real number for each evaluation medium, and a ranking order in association with each other. The evaluation medium is a target for measuring an evaluation from another person (or another company) with respect to the presentation target, and is, for example, a system indicating the present system itself, an SNS (Social Networking Service), a search engine, or the like. The number of requests of the system shown in FIG. 4 indicates the number that the user has further selected (for example, a proposal request or a meeting request) among the presentation targets presented to the user in this system. The system ranking order indicates the order of descending order of the number of system requests in the entire presentation target stored in the presentation target storage unit 120. The number of appearances of the SNS indicates the number of information related to the presentation target (for example, a product name) that has appeared in the SNS, for example, FaceBook (registered trademark), Twitter (registered trademark), and a blog. It should be noted that the number of SNS appearances may be counted only for those judged as positive evaluation by natural language analysis, data mining, or the like. The ranking order of SNSs indicates the order of descending number of appearances in SNS in the entire presentation target. The number of searches by the search engine indicates the number of searches for information (for example, product names) related to the presentation target by the user with the search engines arranged in the system. The ranking order indicates the order in which the number of searches by the search engine in the entire presentation target is large. In addition to storing only the numerical values counted at a predetermined date and time, the evaluation real numbers and ranking ranking may be stored in time series together with the date and time when the numerical values counted at a predetermined date and time (for example, every day at 15:00) are counted.

  FIG. 5 is an explanatory diagram illustrating an example of a data configuration of the word-of-mouth information storage unit 140. The word-of-mouth information storage unit 140 stores the evaluation for each presentation target by the user. The word-of-mouth information storage unit 140 is not useful because it is a presentation target ID, word-of-mouth information that is an evaluation comment by a user, word-of-mouth input date of word-of-mouth information input, and the number of helpful evaluations of other users for word-of-mouth information And the evaluation of word-of-mouth information are stored in association with each other. Other users' evaluation of word-of-mouth information, that is, the number that was useful and the number that was not useful, may be evaluated with stars of 3, 5, 10, etc. In addition, the word-of-mouth information evaluation is stored in the word-of-mouth information storage unit 140 after determining whether the word-of-mouth information is a positive evaluation or a negative evaluation for the presentation target by natural language analysis, data mining, or the like.

  The past log storage unit 150 stores information related to operations performed by each user in the system. The past log storage unit 150 stores all of the contents operated while the user is authenticated in this system (for example, from login to logout) or while the user can be identified, more specifically, from the information terminal device 200. Search terms entered by the user and the user browse the search conditions, proposal requests, meeting requests sent by the information presentation server, and articles on websites related to the presentation target and industry collected by the information presentation server 100 as needed. The URL of the web page and the like stored together with the operation date and time and the user ID are stored. The past log storage unit 150 may store data as an irregular data configuration, so-called big data, as long as it includes the above-described data.

  The transmission / reception unit 101 receives the search condition of the presentation target from the information terminal device 200 and transmits a comparison table including the recommendation degree of the presentation target that matches the search condition to the information terminal device 200. The transmission / reception unit 101 receives a proposal request from the information terminal device 200 and transmits the received proposal request to the information terminal device 300. The transmission / reception unit 101 receives proposal information for the proposal request from the information terminal device 300, and transmits the received proposal information to the information terminal device 200. The transmission / reception unit 101 receives a meeting request from the information terminal device 200 and transmits the received meeting request to the information terminal device 300. The transmission / reception unit 101 receives meeting information including the meeting location and date / time in response to the meeting request from the information terminal device 300, and transmits the received meeting information to the information terminal device 200.

  The presentation target acquisition unit 102 acquires information about the presentation target that matches the search condition from the presentation target storage unit 120. The search condition is an item value for the item in the presentation target storage unit 120. As an example, when the item value “new” for the item “target” in the presentation target storage unit 120 is used as the search condition, the item is included in the item “target”. A presentation target for storing the value “new” is acquired from the presentation target storage unit 120. Note that the number of search condition items may be one or more, and the item value as the search condition may be acquired as a presentation target that matches the search condition when the search condition item is included completely or partially.

  The recommendation level calculation unit 103 calculates the recommendation level of each presentation target acquired by the presentation target acquisition unit 102 based on a predetermined standard. More specifically, the recommendation degree calculation unit 103 counts the number of selections of presentation targets selected by other users that match the user attributes from the operation information stored in the past log storage unit 150, and the number of selections is calculated. Increase the recommendation level for many presentations. Also, the recommendation level calculation unit 103 acquires the ranking ranking of each presentation target acquired by the presentation target acquisition unit 102 from the ranking storage unit 130, and increases the recommendation level of the acquired presentation target having a high ranking ranking. The recommendation degree calculation unit 103 increases the recommendation degree of a presentation target having a high rate of positive evaluation of word-of-mouth information for each presentation target acquired by the presentation target acquisition unit 102. Furthermore, the recommendation degree of the presentation object with a high ratio of useful numbers associated with the positive review word-of-mouth information is increased. The recommendation level may be calculated by combining some of the above-mentioned criteria.

  Also, the recommendation level calculation unit 103 calculates the recommendation level of each proposal information received from the information terminal device 300 by the transmission / reception unit 101 based on a predetermined standard. More specifically, the recommendation level calculation unit 103 increases the recommendation level when the proposal information exceeds a predetermined number of characters. In addition, the recommendation degree calculation unit 103 increases the recommendation degree when the proposal information includes keywords stored in a storage unit (not shown) (may be different keywords for each attribute such as business type). Note that the proposal information may be video data or the like. When the proposal information includes video data, text data is extracted from the video data, and it is determined whether or not a keyword is included in the extracted text data. In addition, the recommendation degree calculation unit 103 extracts a problem included in the text data of the proposal request transmitted from the user by natural language analysis, text mining, and the like, and similarly, from the operation information stored in the past log information storage unit 150. The presentation object selected by the user who has transmitted the request information including the task is extracted, and the recommendation degree of the extracted presentation object is increased.

  The comparison table generation unit 104 generates a comparison table based on the item value for each item to be presented acquired by the presentation target acquisition unit 102 and the recommendation degree calculated by the recommendation degree calculation unit 103. Specifically, the comparison table generation unit 104 generates a comparison table in which item values are listed in descending order of recommendation level for each item to be presented. Moreover, the comparison table production | generation part 104 produces | generates the comparison table which added the recommendation degree to the item value for every item of presentation object.

  Further, the comparison table generation unit 104 has an item value for each item to be presented acquired by the presentation target acquisition unit 102, proposal information received by the transmission / reception unit 101, and a recommendation degree for the proposal information calculated by the recommendation degree calculation unit 103. A comparison table is generated based on Specifically, the comparison table generation unit 104 generates a comparison table that lists item values and proposal information for each item to be presented in descending order of recommendation. Moreover, the comparison table production | generation part 104 produces | generates the comparison table which added the recommendation degree to the item value and proposal information for every item of presentation object.

  The attribute acquisition unit 105 acquires the attribute associated with the user ID of the user who presents the presentation target from the user information storage unit 110 when the recommendation level calculation unit 103 calculates the recommendation level for each presentation target. To do. As an example, the attribute acquisition unit 105 acquires a business type (for example, food) that is an attribute of the user.

  The keyword extraction unit 106 extracts, from the user's operation information, a keyword for acquiring a presentation target using a keyword instead of the search condition described above. More specifically, the keyword extraction unit 106 acquires operation information associated with the user ID from the past log storage unit 150, and extracts a keyword from the acquired operation information. In addition, the presentation target acquisition unit 102 may further acquire the presentation target by narrowing down the presentation target searched by the keyword with the search condition received by the transmission / reception unit 101.

  The web page generation unit 107 generates a web page of an input screen for accepting input of search conditions in the information terminal device 200. More specifically, the web page generation unit 107 generates a web page for selecting a search condition using an item value for each item stored in the presentation target storage unit 120.

  The information terminal device 200 is an information processing device including a personal computer (hereinafter referred to as a PC) operated by a user, a smartphone terminal, a tablet terminal, a game machine, and other web browsers. The information terminal device 200 receives an input such as a search condition and transmits the received search condition to the information presentation server 100. The information terminal device 200 receives and displays the comparison table of the presentation target including the recommendation degree transmitted from the information presentation server 100. In addition, the information terminal device 200 receives an input of a proposal request or a meeting request, and transmits the accepted proposal request or meeting request to the information presentation server 100. The information terminal device 200 receives and displays a comparison table of proposal information including the recommendation degree transmitted from the information presentation server 100, meeting information, and the like.

  The information terminal device 300 is an information processing device including a PC, a smartphone terminal, a tablet terminal, a game machine, or other web browser operated by an information provider to be presented. The information terminal device 300 transmits an item value for each item to be presented in advance to the information presentation server 100, and the information presentation server 100 assigns a presentation target ID to the received information about the presentation target and stores it in the presentation target storage unit 120. To do. The information terminal device 300 receives the proposal request transmitted from the information terminal device 200 via the information presentation server 100, receives input of proposal information for the proposal request, and transmits the accepted proposal information to the information presentation server 100. The information terminal device 300 receives the meeting request transmitted from the information terminal device 200 via the information presentation server 100, receives the input of meeting information in response to the meeting request, and transmits the accepted meeting information to the information presentation server 100.

  An information presentation process executed by the information presentation server 100 and the information terminal device 200 of the information presentation system 10 configured as described above will be described. 6 and 7 are flowcharts showing an information presentation processing procedure executed by the information presentation server 100 and the information terminal device 200. FIG.

  Authentication processing such as login using a user ID and password is executed between the information presentation server 100 and the information terminal device 200 (step S601). After the user authentication, the information terminal device 200 accepts an input of search conditions (step S602). FIG. 8 is an explanatory diagram illustrating an example of a search condition input screen. As an example of the case where the presentation target is a digital marketing product or service, a web page transmitted from the information presentation server 100 to the information terminal device 200 and displayed on the information terminal device 200 is shown. The search condition input (word selection) 82 displayed on the display screen 81 indicates an item that characterizes the presentation target and a part of item values that can be selected for the item as a search condition. Select the item value “New” for “Target”. The search condition input (phase selection) 83 makes it possible to select sensuously by visualizing items and item values that characterize the presentation target as each phase of digital marketing. Thereby, even a user unfamiliar with digital marketing can select a presentation target while imagining scenes of using products and services. It should be noted that both the search condition input (word selection) 82 and the search condition input (phase selection) 83 shown in FIG. 8 may be displayed on one screen or one of them. The display screen may be changed depending on the type of device operated by the user. The information terminal device 200 transmits the accepted search condition to the information presentation server 100 (step S603).

  The transmission / reception unit 101 of the information presentation server 100 receives the search condition transmitted from the information terminal device 200 (step S604). The presentation target acquisition unit 102 acquires a presentation target that matches the search condition from the presentation target storage unit 120 (step S605). The recommendation level calculation unit 103 calculates the recommendation level of each acquired presentation target based on a predetermined standard (step S606).

The comparison table generation unit 104 generates a comparison table corresponding to the presentation target acquired by the presentation target acquisition unit 102 and the recommendation level for each presentation target calculated by the recommendation level calculation unit 103 (step S607). More specifically, the comparison table generation unit 104 displays a comparison table that lists the item values for each predetermined item to be presented acquired by the presentation target acquisition unit 102 so that the recommendation degree is displayed in descending order. Generate as Or the comparison table production | generation part 104 does not determine a display order, and produces | generates the comparison table which listed the item value and recommendation degree for every predetermined item of the presentation object acquired by the presentation object acquisition part 102 as a web page. The recommendation level is displayed in the order of the recommendation level. In addition to the three levels of high, medium, and low according to the standard range, the high level is colored in green, the middle level is yellow , and the low level is red. It may be indicated by five stars. The items in the comparison table may be determined in advance by the information presentation server 100 or may be selected by the user. The transmission / reception unit 101 transmits the comparison table to the information terminal device 200 (step S608).

  The information terminal device 200 receives the comparison table (step S609). The information terminal device 200 displays the comparison table on the display unit (step S610). FIG. 9 is an explanatory diagram showing an example of a comparison table display screen. The display screen 91 displays an example of the comparison table (recommended order) 92. The display screen 93 displays an example of the comparison table (addition of recommendation level) 94. The comparison table data written in the CSV format may be used by a spreadsheet program or the like by including a function for writing the item name and the item value in the CSV format on the web page of the comparison table. The information terminal device 200 accepts the selection of the presentation target from the displayed comparison table (step S611). Selection of the presentation target is one or more presentation targets when the user wants the information provider (for example, a vendor) of the presentation target to further propose a product or service for the company in order to specifically consider introduction. Is selected by clicking a radio button or check box displayed as one of the items. The information terminal device 200 transmits the selection of the presentation target to the information presentation server 100 (step S612). The selection of the presentation target is specifically a presentation target ID, and may further include a request for a proposal and a problem to be solved.

  The transmission / reception unit 101 of the information presentation server 100 receives the selection of the presentation target (step S613). The transmission / reception unit 101 acquires a contact associated with the presentation target ID from the presentation target storage unit 120, and transmits a proposal request to the acquired contact (step S614). The transmission / reception unit 101 receives one or a plurality of proposal information transmitted from the contact (step S615). The recommendation level calculation unit 103 calculates the recommendation level for each proposal information based on a predetermined standard (step S616).

  The comparison table generation unit 104 generates a comparison table from the proposal information and recommendation level for each proposal target (step S617). The comparison table may include item values for each item to be proposed. The transmission / reception unit 101 transmits a comparison table of proposal information to the information terminal device 200 (step S618).

  The information terminal device 200 receives the comparison table (step S619). The information terminal device 200 displays the comparison table on the display unit (step S620). The information terminal device 200 accepts the selection of the presentation target for requesting the meeting from the displayed comparison table (step S621). For example, when the user further desires a meeting with the information provider, one or a plurality of presentation targets for requesting the meeting are selected in order to set up a meeting with the information provider. The information terminal device 200 transmits the selection of the presentation target to the information presentation server 100 (step S622). The selection of the presentation target is specifically a presentation target ID.

  The transmission / reception unit 101 of the information presentation server 100 receives the selection of the presentation target (step S623). The transmission / reception unit 101 acquires the contact associated with the presentation target ID from the presentation target storage unit 120, and transmits a meeting request to the acquired contact (step S624). The transmission / reception unit 101 receives one or a plurality of meeting information transmitted from the contact (step S625). The transmission / reception unit 101 transmits one or a plurality of meeting information to the information terminal device 200 (step S626).

  The information terminal device 200 receives one or a plurality of meeting information from the information presentation server 100 (step S627). The information terminal device 200 displays one or a plurality of meeting information on the display unit (step S628).

  In this way, after narrowing down the presentation target by the search condition, the comparison table including the recommendation degree determined using the experience value (so-called collective intelligence) of other users who use this system is presented to the user. Thus, it is possible to select a presentation target that matches the user's situation and actual situation. In addition, when calculating the recommendation level, instead of or in addition to the experience value of other users, by increasing the recommendation level of the presentation target that has become a hot topic in SNS, etc. In addition to the evaluation of the user of this system, it is possible to present to the user a presentation object that has been evaluated based on wider and new information.

  In addition, by selecting a presentation target for which a proposal is requested from a comparison table listing the presentation targets, it is possible to request proposals for reviewing the presentation target collectively from the screen. It is possible to greatly reduce the work time and labor from the selection of the presentation target to the request for proposal. Thereby, it is possible to select a presentation target that has been narrowed down to some extent in advance due to time restrictions and the like from a wider range of options. In addition, since the recommendation level can be calculated and presented for the proposal information, the presentation target can be selected without burdening the user with consideration.

  Furthermore, since the person in charge who has transmitted the proposal information can request a meeting, the user can centrally and collectively perform the procedure from comparing and examining presentation targets and setting a meeting via the information presentation server 100. Can be executed. As a result, the work burden on the user can be greatly reduced, and the information provider can also have an opportunity for the user to compare and review products and services.

  Another embodiment will be described. Here, a description will be given of a processing procedure in which a presentation target is not acquired based on a search condition input by the user, but acquired based on operation information executed by the user in the system. The transmission / reception unit 101 receives only the display instruction of the presentation target instead of the search condition received from the information terminal device 200 described above. The keyword extraction unit 106 acquires the operation information associated with the user ID from the past log storage unit 150, and determines that the keyword extraction unit 106 is interested in the keyword searched by the user, the article viewed, or the like included in the acquired operation information. Extract keywords. It should be noted that natural language analysis, AI (artificial intelligence) technology, or the like may be used for keyword extraction processing by the keyword extraction unit 106. The presentation target acquisition unit 102 searches the presentation target storage unit 120 using the extracted keyword, and acquires a presentation target related to the keyword. The comparison table generation unit 104 generates a comparison table from the item values for each item to be presented. Further, the recommendation level calculation unit 103 may calculate the recommendation level and add it to the comparison table.

  In this way, after the user authentication process, the operation information, that is, the user is not particularly conscious by acquiring the presentation target related to the keyword searched by the user or the content of the article browsed in the past. It is possible to obtain a wide range of information on matters of interest that can be inferred from the behavior of For example, as one of the items stored in the presentation target storage unit 120, the presence / absence of participation in a predetermined exhibition is stored, and the user is searching for a specific keyword, an exhibition, a demonstration of a product or service, and the like. In such cases, it is possible to determine that the user is highly interested without setting search conditions in consideration of the target, and to show the user about the products and services exhibited at the exhibition, including the degree of recommendation. be able to. As a result, the exhibition can be viewed efficiently.

  In addition, the recommendation degree calculation unit 103 matches the user attributes acquired from the past log storage unit 150, the number of selections of presentation targets selected by other users, the ranking order stored in the ranking storage unit 130, and the word of mouth For the rate of positive evaluation of word-of-mouth information stored in the information storage unit 140, for example, an increase rate is calculated from a time series value for each predetermined period such as every day or every week, and the recommendation rate is calculated based on the calculated increase rate. May be calculated. This makes it possible to increase the degree of recommendation for products and services that have a large increase rate even if the number of real numbers is small, and to present to the users timely presentation targets that have increased interest and evaluation by others (or other companies). be able to.

  Next, as a second embodiment, a process of using a chat bot for the process of accepting input of search conditions for narrowing down the presentation target will be described. In the first embodiment described above, an input of a search condition is accepted by instructing an option or the like from a web page. However, in this embodiment, instead of an instruction of the option or the like, natural language analysis or AI technology (cognitive computing is used). A process for accepting an input of a search condition using a chat bot that automatically responds to a message with a user using (including) is described.

  FIG. 10 is a block diagram of the configuration of the information presentation system 20 according to the second embodiment. The information presentation server 400 includes a user information storage unit 110, a presentation target storage unit 120, a ranking storage unit 130, a word-of-mouth information storage unit 140, a past log storage unit 150, a transmission / reception unit 101, and a presentation target acquisition unit. 102, recommendation degree calculation unit 103, comparison table generation unit 104, attribute acquisition unit 105, keyword extraction unit 106, web page generation unit 107, message generation unit 408, message analysis unit 409, and condition determination Part 411. In addition, the same number is attached | subjected about the part which has the same function as Example 1, and description here is abbreviate | omitted.

  The message generation unit 408 generates a message to be transmitted to the user when the chat is activated. The message generation unit 408 generates a message that responds to the message input by the user in the information terminal device 200.

  The message analysis unit 409 extracts a keyword for narrowing the presentation target from the message input by the user using natural language analysis or the like.

  The condition determination unit 411 searches for the presentation target stored in the presentation target storage unit 120 using the keyword extracted by the message analysis unit 409, and determines whether the searched presentation target matches a predetermined condition.

  An information presentation process executed by the information terminal device 200 and the information presentation server 400 of the information presentation system 20 configured as described above will be described. FIG. 11 is a flowchart showing an information presentation processing procedure executed by the information terminal device 200 and the information presentation server 400.

  Authentication processing such as login using the user ID and password is executed between the information terminal device 200 and the information presentation server 400 (step S1101). The information terminal device 200 accepts activation of chat (step S1102).

  In the information presentation server 400, the message generation unit 408 generates a message in response to the activation of the chat in the information terminal device 200 (step S1103). The transmission / reception unit 101 transmits the generated message to the information terminal device 200 (step S1104).

  The information terminal device 200 receives the message transmitted from the information presentation server 400 (step S1105). The information terminal device 200 displays a message (step S1106). FIG. 12 is an explanatory diagram illustrating an example of a chat screen displayed on the information terminal device 200. The information terminal device 200 displays the message 22 automatically generated by the information presentation server 400 and received from the information presentation server 400 on the display screen 21.

  The information terminal device 200 receives a message input (step S1107). As shown in FIG. 12, the message 23 that has received the input is displayed on the display screen 21. The information terminal device 200 transmits the received message to the information presentation server 400 (step S1108).

  The transmission / reception unit 101 of the information presentation server 400 receives a message from the information terminal device 200 (step S1109). The message analysis unit 409 analyzes the message (step S1110). For example, the message analysis unit 409 analyzes a keyword (for example, “video advertisement”) for narrowing down the presentation target from a message input by the user “searching for a product corresponding to the video advertisement”. Extract using.

  The condition determination unit 411 acquires a presentation target that matches the condition from the presentation target storage unit 120 (step S1111). For example, the condition determination unit 411 acquires a presentation target including the extracted keyword “video advertisement” in any item or a specific item “category” from the presentation target storage unit 120.

The condition determination unit 411 determines whether or not the presentation target acquired from the presentation target storage unit 120 matches a predetermined condition (step S1112). The predetermined condition is a condition for determining a presentation target to be presented to the user, for example, the number of presentation targets is equal to or less than a predetermined number. When it is determined that the presentation target acquired from the presentation target storage unit 120 does not match the predetermined condition (step S1112: No), the process returns to step S1103, and the message generation unit 408 generates a new message. In this way, by displaying a new message to the user and repeatedly obtaining a response to the message, the presentation target can be narrowed down based on the user's response until a predetermined condition is met. As shown in the message 24 of FIG. 12, options for narrowing down the presentation target are displayed, and as shown in the message 25, by accepting an input of one of the options, the presentation target is set to a predetermined condition (for example, the number of presentation targets is 10 The following can be narrowed down.

  When it is determined that the presentation target acquired from the presentation target storage unit 120 matches a predetermined condition (step S1112: Yes), the recommendation level calculation unit 103 calculates the recommendation level for each presentation target (step S1113). The comparison table generation unit 104 generates a web page of the comparison table according to the recommendation degree, and stores the generated web page of the comparison table in a storage unit (not shown) (step S1114). The message generation unit 408 generates a message including a comparison table link (a link including the URL of the web page of the comparison table) (step S1115). The transmission / reception unit 101 transmits a message including the comparison table link to the information terminal device 200 (step S1116).

  The information terminal device 200 receives a message including the link of the comparison table from the information presentation server 400 (step S1117). The information terminal device 200 displays a message (step S1118). As shown in FIG. 12, the message 26 received from the information presentation server 400 is displayed on the display screen 21. As an example, the message 26 embeds a comparison table link in the “click here” portion. The information terminal device 200 receives the link instruction of the comparison table (step S1119). More specifically, the web page of the comparison table is received from the information presentation server 400 by transmitting a request including the URL of the comparison table to the information presentation server 400. The information terminal device 200 displays a comparison table (step S1120). A display example of the web page of the comparison table is the same as that in FIG. 9 described above. The subsequent processing is the same as the processing in step S621 and step S623 in FIG. 7, and therefore, the description thereof will be omitted with reference to those descriptions.

  In this way, using chatbots allows users to narrow down the subject of presentation while exchanging more natural conversations, so even users who are not familiar with products, services, industries, and technologies can be stressed. You can receive product and service presentations.

  Also, without fixing the keyword input order, etc., the presentation target can be narrowed down in the natural conversation exchange where the user inputs a message as he / she thinks, and when a predetermined condition is satisfied (for example, Since the comparison table of the presentation target can be displayed without further exchange, the user may be burdened more than necessary for narrowing down the presentation target. Absent.

  As another example, in the message generation process in step S1103, the message generation unit 408 may generate a message referring to the past log of the user. For example, when it is determined from the information about the user's operation stored in the past log storage unit 150 that the user has visited the website for the second time and searched for a product that approaches a new customer last time, FIG. I was looking for the product that you want to approach new customers a "Hello! what is looking for a product?" shown in "Hello! last time. is this time, looking for the product that you want to approach to existing customers? The message according to the user's past log may be generated using AI technology, cognitive computing, or the like.

  Next, a technique for grasping an industry trend as a premise for selecting a presentation target in the above-described first and second embodiments will be described as a third embodiment. FIG. 13 is a block diagram of the configuration of the information presentation system 30 according to the third embodiment. As illustrated in FIG. 13, the information presentation server 500 includes a user information storage unit 110, a presentation target storage unit 120, a ranking storage unit 130, a word-of-mouth information storage unit 140, a past log storage unit 150, and article information. A storage unit 560, a transmission / reception unit 101, a presentation target acquisition unit 102, a recommendation degree calculation unit 103, a comparison table generation unit 104, an attribute acquisition unit 105, a keyword extraction unit 106, a web page generation unit 507, An article acquisition unit 512, a share number acquisition unit 513, and an article search unit 514 are provided. Further, the message generation unit 408, the message analysis unit 409, and the condition determination unit 411 described in the second embodiment may be provided. Parts having the same functions as those in the first embodiment and the second embodiment are denoted by the same reference numerals, and description thereof is omitted here.

  The article information storage unit 560 includes article text data acquired by an article acquisition unit 512, which will be described later, the URL of the article, the number of shares the reader has shared the article, the date and time when the article was acquired, and the medium on which the article is posted. The name is stored in association with other information. In addition to the number of articles accepted by SNS, the number of shares may be the number of URLs of articles referenced on blogs or the like.

  The article acquisition unit 512 is published on one or more predetermined media (for example, a website of an industry newspaper in the industry to which the presentation target belongs, a website that collects news in a technical field related to the presentation target, etc.). Article text data and article URL are acquired at predetermined intervals. Note that one or a plurality of predetermined media can be arbitrarily added or deleted by storing them in a storage unit (not shown).

  The share number acquisition unit 513 acquires the number of shares shared by the SNS for each article acquired by the article acquisition unit 512. In addition, the share number acquisition unit 513 acquires the number of URLs of articles referred to by a blog or the like for each article acquired by the article acquisition unit 512.

  The article search unit 514 searches the text data of the article stored in the article information storage unit 560 with the search keyword received from the information terminal device 200, and acquires the URL and the number of shares associated with the text data of the searched article. .

  In addition to the functions in the first embodiment described above, the web page generation unit 507 generates a web page in which articles are arranged in descending order of the number of shares from the URL and the number of shares of articles searched by the article search unit 514.

  An information collection process executed by the information presentation server 500 of the information presentation system 30 configured as described above will be described. FIG. 14 is a flowchart showing an information collection processing procedure executed by the information presentation server 500.

  The article acquisition unit 512 of the information presentation server 500 determines whether a predetermined time has elapsed (step S1401). The predetermined time may be, for example, every 5 minutes, every 10 minutes, every hour, or a predetermined time such as 15:00 every day. When it is determined that the predetermined time has not elapsed (step S1401: No), the process returns to step S1401.

  When it is determined that the predetermined time has elapsed (step S1401: Yes), the article acquisition unit 512 cyclically accesses (craws) a predetermined specific medium web server to acquire the text data and URL of the article ( Step S1402). The article acquisition unit 512 stores the text data and URL of the acquired article in the article information storage unit 560 (step S1403). The share number acquisition unit 513 acquires the number of shares for each article stored in the article information storage unit 560 (step S1404). The number-of-shares acquisition unit 513 stores the number of shares for each acquired article in the article information storage unit 560 (step S1405).

  Next, information presentation processing executed by the information terminal device 200 and the information presentation server 500 will be described. FIG. 15 is a flowchart showing an information presentation processing procedure executed by the information terminal device 200 and the information presentation server 500.

  The information terminal device 200 activates an information presentation application program (hereinafter referred to as an information presentation application) (step S1501). The information presenting application is started as an application program downloaded to a smartphone or the like, and the menu displayed on the website after the authentication processing on the website executed in the first embodiment or the second embodiment or without the authentication processing. You may start by instructing.

  The transmission / reception unit 101 of the information presentation server 500 transmits a web page that accepts an input of a search keyword (step S1502).

  The information terminal device 200 receives a web page from the information presentation server 500 (step S1503). The information terminal device 200 displays a web page (step S1504). The information terminal device 200 accepts an input of a search keyword on the web page (step S1505). The information terminal device 200 transmits the search keyword to the information presentation server 500 (step S1506).

  The transmission / reception unit 101 of the information presentation server 500 receives the search keyword (step S1507). The article search unit 514 searches the text data of the article stored in the article information storage unit 560 with the search keyword (step S1508). The search result includes the URL of the article associated with the text data of the article including the search keyword, the number of shares of the article, and the like. The web page generation unit 507 generates a web page that displays the search result (step S1509). The web page displaying the search result arranges the articles in descending order of the number of shares, and displays at least the headline and the number of shares of the article. FIG. 16 is an explanatory diagram showing an example of a display screen showing search results. The display screen 61 displays a search keyword 62, an article (headline) 63, and a share number 64 input by the user. In addition to the article (heading), a summary 65, an image 66, an article acquisition date and time, a medium name, and the like may be displayed in accordance with the setting of the searched article. In the article (heading) 63, etc., a link to each article is embedded, and an article as a link destination can be displayed by clicking. The transmission / reception unit 101 transmits the web page to the information terminal device 200 (step S1510).

  The information terminal device 200 receives a web page from the information presentation server 500 (step S1511). The information terminal device 200 displays a web page (step S1512).

  In this way, by regularly crawling articles published on a predetermined specific medium and displaying them in descending order of the number of shares according to the user's request, matters that are of interest to the user Information that attracts attention among industry personnel and other companies in the same industry can be easily obtained.

  The hardware configuration of the information presentation servers 100, 400, 500, the information terminal device 200, and the information terminal device 300 according to the above-described embodiments includes a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory). , An ordinary computer having an external storage device such as an HDD (Hard Disk Drive), a communication control device, etc., and the above-described configuration or Realize the function.

  Programs that run on the information presentation servers 100, 400, 500, the information terminal device 200, and the information terminal device 300 are stored on a computer connected to the network N such as the Internet and provided by being downloaded via the network N. Alternatively, the file may be recorded in a computer-readable recording medium such as a CD-ROM, a DVD, a USB memory, or an SD card in an installable or executable format. Further, the program for realizing the functions and processes described above may be provided in a usage form such as API (Application Programming Interface), SaaS (Software as a Service), or cloud computing.

  Note that the present invention is not limited to the above-described embodiments as they are, and does not necessarily have to be physically configured as illustrated. In addition, the present invention is configured to functionally or physically divide, integrate, replace, modify, or delete all or a part of the constituent elements described in the embodiments in arbitrary units according to various loads or usage conditions. Can be configured.

N ... Network, 10, 20, 30 ... Information presentation system, 100, 400, 500 ... Information presentation server, 101 ... Transmission / reception unit, 102 ... Presentation target acquisition unit, 103 ... Recommendation degree calculation unit, 104 ... Comparison table generation unit, 105 ... attribute acquisition unit, 106 ... keyword extraction unit, 107, 507 ... web page generation unit, 110 ... user information storage unit, 120 ... presentation target storage unit, 130 ... ranking storage unit, 140 ... word-of-mouth information storage unit, 150 ... past log storage section, 560 ... article information storage section, 200 ... information terminal apparatus, 300 ... information terminal apparatus, 408 ... message generation section, 409 ... message analysis section, 411 ... condition judgment section, 512 ... article acquisition section, 513 ... Share number acquisition part, 514 ... Article search part

Claims (10)

In the information presentation server connected via the network to the information terminal device operated by the user,
A presentation target storage unit for storing a presentation target ID for identifying a presentation target to be presented to the user and an item value for each item characterizing the presentation target;
Receiving means for receiving a message accepted by the chat function from the information terminal device;
Message analysis means for extracting keywords from the message received by the receiving means;
A presentation target acquisition unit that acquires a presentation target that matches the keyword extracted by the message analysis unit from the presentation target storage unit;
Condition determination means for determining whether or not the presentation target acquired by the presentation target acquisition means matches a predetermined condition;
Message generating means for generating a message for narrowing down the presentation target;
When the condition determining means determines that the presentation target does not meet a predetermined condition, the message generated by the message generating means is transmitted to the information terminal device, and the condition determining means Transmission means for repeating transmission of the message until it is determined that the condition is satisfied;
When the condition determining unit determines that the presentation object matches a predetermined condition, a recommendation degree calculating unit that calculates the recommendation degree of each of the acquired presentation objects based on a predetermined criterion ;
Wherein said recommendation degree calculated by the recommendation calculation section, and, and a comparison table generating means for generating a comparison table that some or all of the item value of each item of the presentation object in the list,
The transmission unit, the information presentation server, characterized in that, for transmitting the comparison table generated by the comparison table generation unit to the information terminal device. Further comprising word-of-mouth information storage means for storing word-of-mouth information that is an evaluation comment by a user associated with each of the presentation target IDs;
The recommendation degree calculation means acquires the word-of-mouth information associated with each of the presentation target IDs from the word-of-mouth information storage means, and determines the recommendation degree of the presentation target with a high positive evaluation rate of the acquired word-of-mouth information. The information presentation server according to claim 1, wherein the information presentation server calculates a high value. Ranking storage means for storing the presentation target ID and the ranking ranking of the presentation target in association with each other;
The recommendation level calculating means acquires the ranking ranking associated with the presentation target ID from the ranking storage means, and calculates the recommendation level of the presentation target with the high ranking ranking acquired. The information presentation server according to claim 1 . Instead of including the recommendation level calculated by the recommendation level calculation unit, the comparison table generation unit lists a part or all of the item values for each item to be presented in order of the recommendation level. The information presentation server according to any one of claims 1 to 3 , wherein a comparison table is generated. The presentation target storage means stores a contact address in association with the presentation target ID,
The receiving means receives one or a plurality of the presentation target IDs from the information terminal device,
The transmission means transmits a proposal request to the contact associated with the presentation target ID,
The receiving means receives proposal information corresponding to the proposal request from the contact;
The recommendation level calculating means calculates the recommendation level of the proposal information according to a predetermined standard,
The comparison table generation means includes a recommendation degree of the proposal information calculated by the recommendation degree calculation means, and a comparison in which a part or all of item values for each item to be presented and the proposal information are listed. Generate a table,
The transmission unit, the information presentation server according to any one of claims 1-4, characterized in that, for transmitting the comparison table generated by the comparison table generation unit to the information terminal device. Web page generating means for generating a web page that accepts the input of the message ;
The transmission unit, the information presentation server according to any one of claims 1-5, characterized in that, for transmitting the web pages generated by the Web page generation unit to the information terminal device. Article information storage means for storing the text data of an article published on a specific medium, the URL of the article, and the number of shares of the article in association with each other,
The receiving means receives a search keyword from the information terminal device,
The article text data stored in the article information storage means is searched using the search keyword, and the article URL associated with the searched article text data and the article share number are acquired. Search means;
Article web page generating means for generating a web page including URLs of the articles arranged in descending order of the number of shares of the article,
The transmission unit, the information presentation server according to any one of claims 1-6, characterized in that, for transmitting the web pages generated by the article web page generation means to said information terminal device. Information presentation provided with an information terminal device operated by the user, a presentation target storage means for storing a presentation target ID for identifying a presentation target to be presented to the user and an item value for each item characterizing the presentation target in association with each other In an information presentation system for connecting a server to a network,
The information terminal device
An accepting means for accepting an input of a message accepted by the chat function ;
First transmitting means for transmitting the message accepted by the accepting means to the information presentation server,
The information presentation server includes:
First receiving means for receiving the message from the information terminal device;
Message analysis means for extracting a keyword from the message received by the first receiving means;
And presenting target acquisition means for acquiring a Hisage shows target that matches the keyword extracted by the message analyzing unit from the presenting target storage means,
Condition determination means for determining whether or not the presentation target acquired by the presentation target acquisition means matches a predetermined condition;
Message generating means for generating a message for narrowing down the presentation target;
When the condition determining means determines that the presentation target does not meet a predetermined condition, the message generated by the message generating means is transmitted to the information terminal device, and the condition determining means Second transmission means for repeating transmission of the message until it is determined that the condition is satisfied;
When the condition determining unit determines that the presentation object matches a predetermined condition, a recommendation degree calculating unit that calculates the recommendation degree of each of the acquired presentation objects based on a predetermined criterion;
Wherein said recommendation degree calculated by the recommendation calculation section, and, and a comparison table generating means for generating a comparison table that some or all of the item value of each item of the presentation object in the list,
It said second transmission means transmits the comparison table generated by the comparison table generating means to said information terminal device,
The information terminal device
Second receiving means for receiving the comparison table from the information presentation server;
Display means for displaying the comparison table received by the second receiving means;
An information presentation system comprising: A presentation target that is connected to an information terminal device operated by a user via a network and stores a presentation target ID that identifies a presentation target to be presented to the user and an item value for each item that characterizes the presentation target in association with each other an information presentation method to be executed by a computer comprising a storage means,
A receiving step of receiving a message accepted by the chat function from the information terminal device;
A message analysis step of extracting a keyword from the message received by the reception step;
A presentation target acquisition step of acquiring from the presentation target storage means a presentation target that matches the keyword extracted by the message analysis step ;
A condition determination step for determining whether or not the presentation target acquired by the presentation target acquisition step matches a predetermined condition;
A message generation step of generating a message for narrowing down the presentation target;
When it is determined in the condition determination step that the presentation object does not meet a predetermined condition, the message generated in the message generation step is transmitted to the information terminal device, and the presentation object is determined in the condition determination step. A transmission step of repeating the transmission of the message until it is determined that the condition is satisfied;
A recommendation degree calculation step of calculating a recommendation degree of each of the obtained presentation objects based on a predetermined criterion when the condition determination step determines that the presentation object matches a predetermined condition;
Wherein said recommendation degree calculated by the recommendation calculation step, and includes a comparison table generation step of generating a comparison table that some or all of the item value of each item of the presentation object in the list,
The transmission step, the information presentation method, characterized in that, for transmitting the comparison table generated by the comparison table generation step to said information terminal device. A presentation target that is connected to an information terminal device operated by a user via a network and stores a presentation target ID that identifies a presentation target to be presented to the user and an item value for each item that characterizes the presentation target in association with each other a computer having a storage means,
A receiving step of receiving a message accepted by the chat function from the information terminal device;
A message analysis step of extracting a keyword from the message received by the reception step;
A presentation target acquisition step of acquiring from the presentation target storage means a presentation target that matches the keyword extracted by the message analysis step ;
A condition determination step for determining whether or not the presentation target acquired by the presentation target acquisition step matches a predetermined condition;
A message generation step of generating a message for narrowing down the presentation target;
When it is determined in the condition determination step that the presentation object does not meet a predetermined condition, the message generated in the message generation step is transmitted to the information terminal device, and the presentation object is determined in the condition determination step. A transmission step of repeating the transmission of the message until it is determined that the condition is satisfied;
A recommendation degree calculation step of calculating a recommendation degree of each of the obtained presentation objects based on a predetermined criterion when the condition determination step determines that the presentation object matches a predetermined condition;
Wherein said recommendation degree calculated by the recommendation calculation step, and to execute a comparison table generating step of generating a comparison table that some or all of the item value of each item of the presentation object in the list,
The information transmission program characterized in that the transmission step transmits the comparison table generated by the comparison table generation step to the information terminal device.

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