JP6353118B1 - Display program, information providing apparatus, display apparatus, display method, information providing method, and information providing program - Google Patents

Abstract

An object of the present invention is to improve operability in searching for a transaction object using an image.
In a providing system 1, a terminal device 100 captures an image of a transaction target in accordance with a user operation, and transmits it to an information providing device 10 (S2). The information providing apparatus 10 extracts a range in which the transaction object is photographed from the photographed image, S3, estimates the category and specifies the category path, and calculates the feature amount of the image, S5. A transaction target is searched from the online shopping mall based on the combined feature amount S6 generated by combining the category feature amount of the category path and the image feature amount S7. S8 for providing the terminal device 100 with the identification information and the exhibition image of the searched transaction object. The terminal device 100 displays a plurality of exhibition images together with the captured images S9. When the user selects an exhibition image, the transaction target identification information is transmitted to the EC server 200 (S10). The EC server 200 arranges the search results of the exhibition targets indicated by the identification information in order of price and provides them to the terminal device 100 (S11).
[Selection] Figure 1

Description

  The present invention relates to a display program, an information providing device, a display device, a display method, an information providing method, and an information providing program.

  2. Description of the Related Art Conventionally, a technique for searching for a transaction target in an online shopping mall from a transaction target image captured by a terminal device is known. For example, when a transaction target is recognized from an image captured by the terminal device, a technique for displaying a web page for purchasing the recognized transaction target on the terminal device is known.

“Amazon Shopping App”, [online], [Search April 22, 2017], Internet <https://www.amazon.co.jp/b?node=3211799051>

  However, the conventional techniques described above may not always have good operability.

  For example, in the above-described conventional technology, when one of the transaction objects is recognized from an image in which a plurality of transaction objects are captured, a web page for purchasing the recognized transaction object is displayed. For this reason, when recognizing another transaction object before recognizing the transaction object which a user desires, the web page for purchasing the transaction object which a user does not desire will be displayed.

  The present application has been made in view of the above, and an object thereof is to improve operability in searching for a transaction object using an image.

  The display program according to the present application indicates an acquisition procedure for acquiring a transaction target image included in a predetermined image, and a search query for searching the transaction target in the online shopping mall for the image acquired by the acquisition procedure. As a query information, the computer executes a display procedure for displaying together with the predetermined image.

  According to one aspect of the embodiment, it is possible to improve operability in searching for a transaction object using an image.

FIG. 1 is a diagram illustrating an example of processing executed by the providing system according to the embodiment. FIG. 2 is a diagram illustrating an example of a screen displayed by the terminal device according to the embodiment. FIG. 3 is a diagram illustrating an example of search processing executed by the information providing apparatus according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 6 is a diagram illustrating an example of information registered in the exhibition target database according to the embodiment. FIG. 7 is a diagram illustrating an example of information registered in the category database according to the embodiment. FIG. 8 is a diagram illustrating an example of information registered in the model database according to the embodiment. FIG. 9 is a diagram illustrating an example of a mode in which the terminal device according to the embodiment displays the query information. FIG. 10 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 11 is a flowchart illustrating an example of a flow of search processing executed by the information providing apparatus according to the embodiment. FIG. 12 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, a display program, an information providing apparatus, a display apparatus, a display method, an information providing method, and an information providing program according to the present application (hereinafter referred to as “embodiment”) will be described with reference to the drawings. This will be described in detail. In addition, the display program, the information providing apparatus, the display apparatus, the display method, the information providing method, and the information providing program according to the present application are not limited by this embodiment. In the following embodiments, the same parts are denoted by the same reference numerals, and redundant description is omitted.

[1. Overview of provision system)
Hereinafter, an example of a providing system 1 including an information providing device 10 as an example of a search device and a terminal device 100 as an example of a display device will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of processing executed by the providing system according to the embodiment. In the example illustrated in FIG. 1, the providing system 1 includes an information providing device 10 and a terminal device 100. In the following description, as processing executed by the information providing apparatus 10, a transaction target such as a product photographed in a still image or a moving image (hereinafter collectively referred to as “image”) photographed by the terminal device 100 is predetermined. An example of search processing for searching in the online shopping mall will be described. Further, in the following description, as a process executed by the terminal device 100, when a transaction target image is captured, a display process of displaying a plurality of transaction target images as a search query for searching for a transaction target in an online shopping mall. An example will be described.

  The information providing apparatus 10 is an information processing apparatus that can communicate with the terminal apparatus 100 via a predetermined network N (for example, see FIG. 4) such as the Internet, and is realized by, for example, a server apparatus or a cloud system. The Note that the information providing apparatus 10 may be able to communicate with any number of terminal apparatuses 100 via the network N, and may be able to communicate with any number of EC servers 200. Moreover, the information provision apparatus 10 may be implement | achieved when a some information processing apparatus cooperates and performs the search process demonstrated below.

  The terminal device 100 is an information processing device used by an arbitrary user, and is realized by an information processing device such as a PC (Personal Computer), a server device, or a smart device. For example, the terminal device 100 includes a digital camera, and has a photographing function for photographing an image according to a user's operation, a photographed image, information provided from the information providing device 10, information provided from the EC server 200, and the like. And a display function for displaying arbitrary contents. In the following description, a smartphone in which an application that executes display processing described below is installed will be described as an example of the terminal device 100.

  The EC server 200 is an information processing device that provides various services related to the online shopping mall to the terminal device 100, and is realized by, for example, a server device or a cloud system.

[1-1. Overview of display processing)
First, an overview of display processing executed by the terminal device 100 will be described. 2. Description of the Related Art Conventionally, a technique for searching for a transaction target exhibited in an online shopping mall using an image taken by a terminal device 100 is known. However, in the related art, when a transaction target is recognized from an image, a web page for purchasing the transaction target is displayed. For this reason, when a plurality of transaction objects are captured in the image captured by the user, if any of the transaction objects is recognized, a web page for purchasing the recognized transaction object is displayed. When other transaction objects are recognized before recognizing a desired transaction object, a web page for purchasing a transaction object not desired by the user is displayed.

  Therefore, the terminal device 100 executes the following display process. First, the terminal device 100 acquires a transaction target image included in a predetermined image. And the terminal device 100 displays the acquired image with a predetermined image as query information which shows the search query for searching a transaction object in an online shopping mall.

  For example, the terminal device 100 captures an image in accordance with a user operation. Then, the terminal device 100 displays the transaction target image included in the captured image as query information indicating a search query for searching for the transaction target in the online shopping mall together with the captured image. For example, the terminal device 100 captures an image of a transaction target imaged in the image, and is captured for a search device (that is, the information providing device 10) that searches for the transaction target image registered in the online shopping mall. Send an image. Note that the terminal device 100 may identify a feature amount or category from the captured image, and transmit the identified feature amount or category to the information providing device 10.

  On the other hand, when the information providing apparatus 10 accepts an image captured by the terminal device 100, the information providing apparatus 10 provides the terminal device 100 with a transaction target image included in the received image, and searches for the transaction target in the online shopping mall. It is displayed as a query candidate indicating the query. For example, the information providing apparatus 10 recognizes a transaction target included in an image captured by the terminal device 100 and searches for a transaction target corresponding to the recognized transaction target from among the transaction targets exhibited in the online shopping mall. For example, the information providing apparatus 10 searches for a transaction object associated with the recognized transaction object, such as a recognized transaction object itself, a transaction object of a different size, or a transaction object used at the same time.

  The information providing apparatus 10 then searches the transaction target image registered in the online shopping mall, and identification information for identifying the transaction target in the online shopping mall (for example, JAN ( Japan Article Number) code). That is, the information providing apparatus 10 acquires identification information commonly given to a transaction object when different exhibitors exhibit a common transaction object in the online shopping mall. Then, the information providing apparatus 10 transmits the acquired image and identification information to the terminal apparatus 100.

  As a result, the terminal device 100 is a transaction target image included in the image retrieved by the information providing device 10, that is, the image photographed by the terminal device 100, and registered in the online shopping mall. And the identification information of the transaction object. Then, the terminal device 100 displays the acquired transaction target image together with the captured image. More specifically, the terminal device 100 displays the acquired transaction target image as query information indicating corresponding identification information. In addition, the terminal device 100 and the information providing device 10 additionally display the query information on the screen as needed by executing the above-described processing every time the transaction target captured in the image is identified.

  When the query information is selected, the terminal device 100 displays a search result obtained by searching the online shopping mall using the search query indicated by the selected query information. For example, the terminal device 100 transmits the identification information corresponding to the selected query information to the EC server 200, thereby displaying a search result when the transaction target displayed as the query information is searched in the online shopping mall. .

  In this way, when a plurality of transaction targets are recognized from the captured image, the terminal device 100 is an image of each recognized transaction target, and each transaction target image registered in the online shopping mall. Is displayed together with the photographed image. For this reason, since the terminal device 100 can accept the selection of the transaction target desired by the user among the products photographed in the image, the operability in searching for the transaction target using the image can be improved. . In addition, when the user selects any image, the terminal device 100 displays a transaction target search result corresponding to the selected image. For this reason, the terminal device 100 can display the search result of the transaction object that the user desires to purchase among the transaction objects photographed in the image.

[1-2. Overview of search processing)
Next, an outline of search processing executed by the information providing apparatus 10 will be described. As described above, the information providing apparatus 10 recognizes the transaction target photographed in the image received from the terminal device 100, is the recognized transaction target image, and is the transaction target image registered in the online shopping mall, That is, the transaction target image registered by the seller is searched, and the searched image is transmitted to the terminal device 100 as query information.

  In order to realize such processing, for example, using various image recognition techniques, a range in which the transaction target is photographed is specified from the image, and the transaction target is searched by a similar image search using the specified range as a search query. A method can be considered. However, in such a similar image search, the search accuracy may not be so good. In addition, in order to improve the accuracy of similar image search in such an online shopping mall, the specification of the category to which the transaction object belongs is accepted from the user, and the image is obtained by searching for the similar image from the transaction objects belonging to the specified category. For example, a method of searching for a transaction object photographed in the above can be considered. However, in such a method, it is necessary to accept specification of a category from the user.

  Therefore, the information providing apparatus 10 executes the following search process. For example, the information providing apparatus 10 estimates the category to which the transaction target photographed in the image belongs, using a learning device that has learned the relationship between the transaction target and the category to which the transaction target belongs. For example, the information providing apparatus 10 performs learning so as to learn the co-occurrence between a transaction target category exhibited in an online shopping mall and an image registered in the electronic shopping mall as a transaction target image. The received CNN is held as a learning device (hereinafter referred to as “category estimation model”). Note that the information providing apparatus 10 is not limited to the image of the transaction target, but the relationship between the various characteristics of the transaction target such as various attributes of the transaction target such as taste, fragrance, and impression, and the category of the transaction target. CNN having learned sex may be used as a category estimation model. And the information provision apparatus 10 inputs the image of transaction object into a category estimation model, and estimates the category to which transaction object belongs. In addition to the CNN, the category estimation model is learned by various learning methods such as backpropagation so that when a transaction target image is input, the category to which the transaction target belongs is output. It can be realized by an arbitrary model that executes various classification processes such as a neural network.

  Here, in an online shopping mall, category classification having a hierarchical structure such as a tree structure may be employed. Therefore, the information providing apparatus 10 uses the learning device described above to estimate a category to which the transaction target belongs from categories having a hierarchical structure. Such estimation can be realized by, for example, a learning device that learns the co-occurrence between an image of a transaction target belonging to a category of a predetermined hierarchy and the category. Then, the information providing apparatus 10 specifies a category path from the highest category, that is, the root category to the estimated category.

  In addition to the category at the lowest end that does not have child nodes in the hierarchical structure of the category, that is, the leaf category, the information providing apparatus 10 includes a category in an arbitrary hierarchy and a transaction target image belonging to the category. The category to which the transaction object belongs may be estimated using a learning device that has learned the relationship between the transaction object and the transaction object. That is, the information providing apparatus 10 may estimate the category to which the transaction object belongs from the categories belonging to any hierarchy as long as it is a category other than the root category.

  Subsequently, the information providing apparatus 10 acquires the feature quantity of the transaction target captured in the image received from the terminal apparatus 100. For example, the information providing apparatus 10 uses various image recognition techniques to extract a range in which the transaction target is photographed from the received image, and acquires an image feature amount of the extracted range. In addition, acquisition of such an image feature amount includes GIST (http://ilab.usc.edu/siagian/Research/Gist/Gist.html), color histogram, color distribution, and other wide-area feature amounts and SIFT (Scale- Any technique for acquiring a feature amount of an image, such as an Invariant Feature Transform), SURF (Speed-Up Robust Features), or a local image feature amount, can be employed. Note that feature quantities generated by a neural network can also be used.

  In addition, the information providing apparatus 10 acquires a feature amount of the estimated category (hereinafter referred to as “category feature amount”). More specifically, the information providing apparatus 10 calculates a feature amount indicating a feature of a category path from the root category to the estimated category as a category feature amount. In addition, such a category feature quantity learns the distributed expression of each category path so that the category feature quantities of similar category paths are similar and the category feature quantities of dissimilar category paths are not similar, for example, This can be realized by using the learned distributed expression as a category feature amount. Note that the information providing apparatus 10 may adopt a feature amount calculated by an arbitrary feature amount calculation technique as a category feature amount as long as the feature of the category path can be indicated.

  Then, the information providing apparatus 10 uses the acquired category feature value and image feature value to search for a transaction object corresponding to the transaction object photographed in the image from among the transaction objects exhibited in the online shopping mall. To do. More specifically, the information providing apparatus 10 generates a combined feature amount obtained by combining the category feature amount and the image feature amount, and uses the generated combined feature amount to perform a transaction corresponding to the transaction target captured in the image. Search for a target.

  For example, the information providing apparatus 10 calculates and holds a combined feature amount obtained by combining a category feature amount and an image feature amount for each transaction target exhibited in an online shopping mall. Then, the information providing apparatus 10 compares the combined feature amount generated from the image received from the terminal device 100 with the held combined feature amount, so that a transaction target having a similar combined feature amount to the photographed transaction target is obtained. , And specify from the transaction objects listed in the online shopping mall. Thereafter, the information providing apparatus 10 transmits the identified transaction target image and identification information to the terminal apparatus 100.

  Thus, the information providing apparatus 10 estimates the category to which the photographed transaction object belongs from the photographed image, acquires the image feature quantity of the transaction object, and uses the category feature quantity and the image feature quantity. The transaction object corresponding to the transaction object photographed in the image is searched from the online shopping mall. Then, the information providing apparatus 10 provides the searched transaction target image to the terminal device 100 that displays the transaction target image included in the image together with the image captured as the query information. For this reason, since the information providing apparatus 10 can search for a transaction target using the category without allowing the user to specify the category of the transaction target, the image search of the transaction target can be realized with high accuracy. .

[1-3. Example of processing in the providing system)
Next, an example of a processing flow in the providing system 1 will be described with reference to FIG. In the following description, a transaction object that has been listed on the online shopping mall is referred to as an “exhibition object”, and an image to be displayed, that is, an image of a transaction object that is registered in the electronic shopping mall is described as an “exhibition image”. An image captured by the terminal device 100 is referred to as a “captured image”.

  For example, in the example illustrated in FIG. 1, the terminal device 100 captures a transaction target image in accordance with a user operation (step S <b> 1). In the example illustrated in FIG. 1, the terminal device 100 captures an image including wine, a camera, a bag in a mug, tissue paper, and can juice. In such a case, the terminal device 100 transmits the captured transaction target image to the information providing device 10 (step S2).

  In such a case, the information providing apparatus 10 extracts a range in which the transaction target is photographed from the photographed image (step S3). And the information provision apparatus 10 estimates the category to which the transaction object image | photographed in the range extracted from the picked-up image using the learning device which learned the characteristic of the transaction object which belongs to each category, and the category path | pass of the estimated category Is specified (step S4). Further, the information providing apparatus 10 calculates the feature amount of the image in which the transaction target is photographed, that is, the image feature amount (step S5).

  Then, the information providing apparatus 10 generates a combined feature amount obtained by combining the estimated category path category feature amount and the image feature amount (step S6), and based on the combined feature amount, the captured transaction target is electronically generated. Search from the shopping street (step S7). Then, the information providing device 10 provides the terminal device 100 with the transaction target identification information and the exhibition image retrieved from the online shopping mall (step S8).

  In such a case, the terminal device 100 displays a plurality of the displayed images together with the captured images in a state where the exhibition images can be selected (step S9). For example, in the example illustrated in FIG. 1, the terminal device 100 divides the screen into a captured image window CW, an image display window PW, and an operation window MW. And the terminal device 100 arrange | positions and displays a picked-up image on the picked-up image window CW, and displays the exhibition image acquired from the information provision apparatus 10 side by side as query information on the image display window PW. For example, in the example illustrated in FIG. 1, the terminal device 100 displays the exhibition image of the can juice, the exhibition image of peas, the exhibition image of wine, and the exhibition image of tissue, which are photographed in step S1, side by side. To do. The terminal device 100 may add each exhibition image every time a transaction target is recognized. In addition, the terminal device 100 displays icons for accepting various operations related to image capturing in the operation window MW.

  Further, when the user selects an exhibition image displayed side by side in the image display window PW, the terminal device 100 transmits the identification information of the transaction target for which the exhibition image is selected to the EC server 200 (step S10). In such a case, the EC server 200 generates a search result listing the search results of the exhibition object indicated by the received identification information, that is, the exhibition object for which the exhibition image is selected, in order of price, and the generated search result is the terminal device. 100 (step S11).

[2. About processing executed by terminal device]
Next, an example of screen transition in the terminal device 100 will be described with reference to FIG. FIG. 2 is a diagram illustrating an example of a screen displayed by the terminal device according to the embodiment. In the example illustrated in FIG. 2, an example of a screen displayed by the terminal device 100 is described in the first state to the seventh state.

  For example, when an application for executing display processing is activated, the terminal device 100 displays a screen shown in the first state. For example, the terminal device 100 displays the preview image captured by the camera in the captured image window CW in a state in which the brightness is lowered, and displays a message such as “Start scanning” on the image display window PW. To do. Further, the terminal device 100 displays a history button HB, a shooting button SB, and a camera roll button RB on the operation window MW.

  On the other hand, for example, when the user selects the shooting button SB, the terminal device 100 displays the shooting button SB that has been changed to a shape indicating that shooting is in progress, as shown in the second state. Start shooting an image taken by the camera. Then, as shown in the second state, the terminal device 100 displays the captured image in the captured image window CW and sequentially transmits the captured image to the information providing device 10.

  Here, it is assumed that the user has taken an image (moving image) while moving the terminal device 100. In such a case, the terminal device 100 sequentially transmits the captured images to the information providing device 10 and accepts the exhibition image to be traded recognized by the information providing device 10. That is, each time the transaction target is recognized from the moving image, the terminal device 100 adds the recognized transaction target image as query information indicating a search query for searching the recognized transaction target in the online shopping mall. indicate.

  For example, it is assumed that the information providing device 10 recognizes can juice from a captured image and provides the terminal device 100 with an exhibition image of can juice and identification information. In such a case, as shown in the second state, when the terminal device 100 receives the can juice exhibition image and the identification information from the information providing device 10, the terminal device 100 uses the received can juice exhibition image as the query information C1. Is displayed on the image display window PW.

  Moreover, the information provision apparatus 10 recognizes the wrinkle that has entered the mug from the photographed image. In such a case, the information providing apparatus 10 provides the identification information and the exhibition image of the coffee beans to be exhibited from the image of the basket that has entered the mug by the image search using the CNN. For example, the information providing apparatus 10 performs the image search using the CNN that learned the relationship with the coffee beans to be displayed from the image of the coffee beans in the mug, and the identification information and the display images of the coffee beans to be displayed. I will provide a. In such a case, as shown in the third state, the terminal device 100 displays the display image of the coffee beans as the query information C2 instead of the coffee beans that have entered the mug. The information providing apparatus 10 may recognize the mug itself and provide identification information and an exhibition image of the mug to be exhibited.

  In addition, the information providing apparatus 10 provides a wine exhibition image and identification information. As a result, the terminal device 100 displays the wine exhibition image as the query information C3. Further, the information providing apparatus 10 provides an exhibition image and identification information of tissue paper. As a result, the terminal device 100 displays the exhibition image of the tissue paper as the query information C4. As described above, the terminal device 100 additionally displays the exhibition images to be traded in order as query information in the order in which the information providing device 10 recognizes the captured images. When the terminal device 100 accepts a horizontal scroll operation on the image display window PW, the terminal device 100 scrolls the query information C1 to C4 additionally displayed in order. Note that the terminal device 100 may display the query information C1 to C4 in a carousel.

  Here, it is assumed that the user selects the query information C2 for coffee beans and the query information C3 for wine, and performs an operation for instructing a search for a transaction target. In such a case, the terminal device 100 displays a search result obtained by searching the online shopping mall using a plurality of search queries indicated by the selected plurality of query information. For example, the terminal device 100 transmits to the EC server 200 identification information corresponding to the query information C2, that is, identification information of red beans, and identification information corresponding to the query information C3, that is, wine identification information. In such a case, the EC server 200 searches for an exhibition target to which the received identification information is attached, and transmits the search result to the terminal device 100.

  As a result, as shown in the fourth state, the terminal device 100 is the search result of the transaction target in the online shopping mall, and among the photographed transaction targets, the peas and wine that are the transaction targets desired by the user Search results can be displayed. For example, the terminal device 100 displays a search result in which coffee beans and wine exhibited in an online shopping mall are arranged in ascending order.

  Then, when the user selects one of the exhibition targets from the search result, the terminal device 100 acquires the content for selling the exhibition target from the EC server 200 and acquires the content as shown in the fifth state. Display content. As a result, the terminal device 100 can appropriately assist the purchase of the transaction target using the image.

  Here, in the case of the first state, when the user selects the camera roll button RB, the terminal device 100 arranges images taken by the terminal device 100 in the past as shown in the sixth state. A so-called camera roll CR and a search button DB are displayed. That is, the terminal device 100 displays the images that the terminal device 100 holds in a predetermined storage area side by side. For example, when the user selects one of the images on the camera roll CR and selects the search button DB, the terminal device 100 transmits the selected image to the information providing device 10 to select the image. The exhibition image and identification information of the transaction target photographed in the image obtained are acquired.

  Then, as shown in the third state, the terminal device 100 displays the selected image in the captured image window CW and displays the acquired exhibition image as query information. That is, when the camera roll button RB is selected, the terminal device 100 displays images taken in the past side by side. When the user selects a displayed image, the terminal device 100 includes a transaction included in the selected image. A plurality of target images are displayed as query information.

  Further, in the case where the terminal device 100 is shown in the first state, when the user selects the history button HB, as shown in the seventh state, the exhibition image or price of the transaction target purchased by the user in the past is displayed. Etc. are displayed as a history. Then, when any one of the exhibition images displayed as the history is selected, the terminal device 100 sells the exhibition object corresponding to the selected exhibition image, as shown in the fifth state. Is acquired from the EC server 200 and displayed.

[3. Example of processing executed by information providing device)
Next, an example of search processing executed by the information providing apparatus 10 will be described with reference to FIG. FIG. 3 is a diagram illustrating an example of search processing executed by the information providing apparatus according to the embodiment. For example, the information providing apparatus 10 holds an exhibition object database 31 in which various information related to the exhibition object is stored. In the exhibition object database 31, information such as an exhibition object ID (Identifier) for identifying a transaction object that is an exhibition object, a category path, an exhibition image, identification information, a combined feature amount, and exhibition information are registered.

  The information providing apparatus 10 is a learning device that selects the transaction target belonging to the same category using the information registered in the exhibition target database 31 as described above, and the feature amount of the selected combined feature amount of the transaction target is a learning device. Let CNN learn (step S1). That is, the information providing apparatus 10 causes the CNN to learn the co-occurrence of a category and an exhibition target belonging to the category.

  Note that the above-described learning of CNN may be executed as a pre-stage of search processing described below. In addition, the information providing apparatus 10 does not have to perform CNN learning by itself, and may execute a search process described below using, for example, the CNN learned by a predetermined learning apparatus. .

  Subsequently, the information providing apparatus 10 receives a captured image from the terminal apparatus 100 (step S2). In such a case, the information providing apparatus 10 determines whether or not a bar code is included in the captured image (step S3). If the bar code is included, the information providing apparatus 10 determines the transaction target corresponding to the bar code. The identification information and the exhibition image are provided to the terminal device 100 (step S4).

  Further, the information providing apparatus 10 recognizes a transaction target for which a barcode has not been captured from the captured image (step S5), and extracts a range where the recognized transaction target is captured as a target image (step S6). Then, the information providing apparatus 10 inputs the target image to the CNN and estimates a leaf category (Step S7). Further, the information providing apparatus 10 acquires a category path up to the estimated leaf category (step S8). Then, the information providing apparatus 10 acquires the feature amount of the acquired category path, that is, the category feature amount (step S9).

  The information providing apparatus 10 acquires the image feature amount of the target image (step S10), and generates a combined feature amount obtained by combining the category feature amount and the image feature amount (step S11). Then, the information providing apparatus 10 searches the exhibition object corresponding to the photographed transaction object using the combined feature amount (step S12), and acquires the searched identification information and the exhibition image of the exhibition object (step S12). S13). Thereafter, the information providing device 10 provides the identification information and the exhibition image to the terminal device 100 (step S14).

  The information providing apparatus 10 executes the processing shown in Steps S6 to S13 each time the transaction object is recognized from the image stream-transmitted from the terminal device 100, so that the displayed exhibition image of the transaction object is captured. The identification information is provided to the terminal device 100 as needed.

[4. About processing variations)
Then, an example of the variation of the process which the information provision apparatus 10 and the terminal device 100 perform is demonstrated.

[4-1. About search)
In the example described above, the terminal device 100 displays the exhibition image of the same exhibition object as the photographed transaction object among the exhibition objects exhibited in the online shopping mall as query information for searching for the exhibition object. However, the embodiment is not limited to this. For example, the terminal device 100 uses the transaction target image included in the captured image as query information indicating a search query for searching the transaction target and other transaction targets related to the transaction target in the online shopping mall. It may be displayed. For example, the terminal device 100 may display query information for searching for an exhibition object similar to the photographed transaction object. In addition, the terminal device 100 displays other transaction target images related to the transaction target included in the photographed image as query information indicating a search query for searching other transaction targets in the online shopping mall. Also good.

  To give a more specific example, the terminal device 100, when canned juice is photographed, is put not only in canned juice having the same capacity, but also in canned juices and plastic bottles having the same contents and different capacities. Query information for searching for the juice obtained may be displayed. Such query information may be a different image for each exhibition target to be searched. For example, a plurality of identification information for searching for a plurality of similar exhibition targets is associated with one query information. It may be realized with.

  When performing such a display, the information providing apparatus 10 uses the exhibition object similar to the transaction object photographed in the image as the exhibition object corresponding to the transaction object photographed in the image, or the transaction object photographed in the image. And the exhibition object having a predetermined relevance. For example, the information providing apparatus 10 executes the above-described search process to identify the same exhibition object as the photographed can juice from the photograph of the can juice photographed, and obtains the identification information of the identified exhibition object To do. In addition, the information providing apparatus 10 uses the acquired identification information to identify other listings similar to the photographed can juice (for example, listings with the same contents but different capacities, listings with different containers, etc.). Get identification information.

  Then, the information providing apparatus 10 associates the exhibition image that is the same as the photographed can juice with the exhibition object and the acquired plurality of pieces of identification information, and transmits them to the terminal device 100. In such a case, the terminal device 100 displays the received exhibition image as query information. When the query information is selected, the terminal device 100 displays not only the exhibition object indicated by the exhibition image but also other similar objects to the exhibition object. The search result including the exhibition object will be displayed.

  Moreover, the terminal device 100 may display the search result of the transaction object related to the transaction object indicated by the query information in addition to the transaction object itself indicated by the query information. For example, in a general printer, ink and toner are installed inside the printer. Therefore, when purchasing ink or toner by image search, it is necessary to take a picture by removing the printer cover or the like. Therefore, when the printer is photographed, the terminal device 100 displays not only query information for searching the printer body but also query information for searching for ink, toner, etc. used in the printer.

  For example, the terminal device 100 transmits an image captured by the printer to the information providing device 10. In such a case, the information providing apparatus 10 acquires the identification information of the photographed printer, and from the acquired identification information, other information related to the photographed printer, such as ink and toner used in the photographed printer. The exhibition object is specified, and the identification information of the specified exhibition object is acquired. Then, the information providing device 10 may provide the terminal device 100 with the photographed printer exhibition image and the acquired plurality of identification information in association with each other.

  Further, the information providing apparatus 10 may provide the terminal apparatus 100 with a set of an exhibition image and identification information for each specified exhibition target such as a printer, ink, toner, or the like. In such a case, the information providing apparatus 10 has not only query information for searching for the printer itself but also query information for searching for ink and toner to be used in the taken printer when the printer is shot. Can be displayed. The information providing apparatus 10 may specify a photographed printer manual and provide identification information of the specified manual.

  Note that any order can be adopted as the display order of the search results. For example, the terminal device 100 may display the search results in which the listing objects to which the identification information corresponding to the selected query information is assigned are arranged in order of price, and the search is arranged in the order corresponding to the attribute of the user. Results may be displayed. In addition, the terminal device 100 can be rearranged in an arbitrary order such as, for example, sales order, browsing order, popularity order, or a reward (for example, advertising amount) provided by each exhibitor to the online shopping mall. The search results that have been performed may be displayed. Moreover, the terminal device 100 may arrange and display the exhibition objects belonging to the food and drink in the order of calories. Further, the terminal device 100 may display a review text for each exhibition target together as a search result or in the search result.

  In addition, when a plurality of pieces of query information are selected, the terminal device 100 may search for an exhibition target for each piece of identification information corresponding to the selected query information. For example, the terminal device 100 corresponds to the selected query information. You may search the exhibition object whose transaction object is set goods. As a more specific example, the terminal device 100 may search for a set product of red beans and wine when query information indicating red beans and query information indicating wine are selected.

  Further, the terminal device 100 may display the search result of the exhibition object so that the lowest price is obtained when each of the exhibition objects corresponding to the plurality of selected query information is purchased. For example, when the query information indicating coffee beans and the query information indicating wine are selected, the terminal device 100 exhibits the lowest price including shipping costs when purchasing coffee beans and wine, respectively. Search for combinations of.

  For example, it is assumed that coffee beans are sold at “500 yen” at store A, coffee beans are sold at “700 yen”, and wine is sold at “1000 yen” at store B. In addition, the shipping fee at the store A is “400 yen” and the shipping fee at the store B is “600 yen”, regardless of the number of purchased items and the number. In such a case, when the coffee beans are purchased at the store A and the wine is purchased at the store B, the shipping fee is charged for each, so the total amount is “2500 yen”. On the other hand, if the beans and wine are purchased at the store B, the shipping fee is “600 yen”, so the total amount is “2300 yen”. In such a case, the terminal device 100 may display the coffee beans and wine from the store B as search results.

[4-2. Query information display format)
In the example described above, the terminal device 100 displays the query information in the display mode illustrated in FIG. However, the embodiment is not limited to this. For example, the terminal device 100 may display the query information at an arbitrary position in an arbitrary screen layout as long as the photographed exhibition image of the transaction object is displayed as the query information.

  Further, for example, the terminal device 100 may display information indicating which transaction target is the query information corresponding to the captured transaction target. For example, the terminal device 100 may display an icon surrounding the range in which the transaction object corresponding to the received exhibition image is captured in the captured image window CW. Further, for example, when the user selects query information, the terminal device 100 may display an icon surrounding a range in which a transaction target corresponding to the selected query information is captured. Such processing includes, for example, range information indicating a range in which the transaction target indicated by the identification information is photographed among the images photographed by the terminal device 100 together with the combination of the exhibition image and the identification information. Is notified to the terminal device 100.

  In addition, when receiving the exhibition image, the terminal device 100 displays the received exhibition image in a range in which the transaction object corresponding to the received exhibition image is captured, and then displays the exhibition image. Query information may be displayed in response to an image falling on the image display window PW. Thus, the terminal device 100 can further improve the operability by displaying the information indicating which transaction object corresponds to the transaction object among the photographed transaction objects.

  The terminal device 100 displays the query information or information related to the search query indicated by the query information together with the query information and the information registered in the online shopping mall together with the query information when photographing the transaction target image. Also good. For example, the information providing apparatus 10 transmits the image of the transaction target (that is, query information) and the corresponding identification information together with the sales price of the transaction target indicated by the identification information to the terminal device 100. To do. In such a case, the terminal device 100 may display the transaction target image as the query information, and may superimpose a numerical value indicating the sales price received from the information providing device 10 on the image. By performing such a display, the terminal device 100 can display the lowest price in the online shopping mall on the query information.

  Note that the terminal device 100 may display the lowest price in the online shopping mall on the image extracted from the captured image. In addition, the terminal device 100 is a transaction target sales price at a store with the largest number of sales, a sales price at a transaction target at a store with the largest number of views, and a sale with the most popular transaction target among the transaction targets to be sold. The sales price of the transaction target selected on the basis of an arbitrary criterion such as the price and the sales price of the transaction target selected according to the user attribute may be displayed overlapping the query information. Further, the terminal device 10 may display the query information and the sales price side by side. The shipping cost, the name of the store that sells the transaction target, and the evaluation and review of the store and the listing target are registered in the online shopping mall. Among various types of information, information other than the sales price may be displayed.

[4-3. (History display format)
Here, the terminal device 100 may display an image history acquired as query information (hereinafter referred to as “history image”) in an arbitrary format. For example, when the terminal device 100 receives an exhibition image as query information as a result of taking an image, or when an image is selected in the past from the camera roll CR and the exhibition image is received as query information, the captured image is taken. Or the selected image and the received query information are stored in association with each other. Then, when an image is selected from the camera roll CR, the terminal device 100 may display the query information stored in association with the selected image. That is, when an image captured in the past is selected, the terminal device 100 may display a plurality of transaction target images included in the selected image as query information as a history image.

  Further, the terminal device 100 may display the exhibition images received as the query information in the past as a history image, arranged in chronological order. In addition, the terminal device 100 determines, as the history image, the number of times that the user has selected as query information in the past among the exhibition images received as the collar information in the past, the number of times the user has purchased the corresponding exhibition target, the user The history of query information may be displayed in an arbitrary order as long as the user can easily search for transaction objects photographed in the past, such as the number of times the corresponding exhibition object is viewed.

  Here, it is considered that it takes time and effort to search a range in which a transaction target desired by the user is captured from moving images captured in the past. Therefore, the terminal device 100 may display a set of a panoramic photograph generated from a previously captured moving image and query information for searching for a plurality of transaction targets included in the moving image. For example, when the information providing apparatus 10 receives a moving image, the information providing apparatus 10 recognizes a transaction target from the received moving image and generates a horizontally long panoramic photo from the moving image. Such a panoramic photo can be generated by any technique for generating a horizontally long photo from a moving image. In addition, the information provision apparatus 10 may produce | generate the panoramic photograph which connected only the range by which the transaction object was recognized among moving images. Then, the information providing apparatus 10 transmits the generated panoramic photograph and the exhibition image serving as the query information to the terminal apparatus 100.

  In such a case, the terminal device 100 stores the panoramic photograph and the query information in association with each other. Further, when a panoramic photo is selected from the camera roll CR, the terminal device 100 arranges and displays a part of the panoramic photo in the captured image window CW, and displays the panoramic photo on the captured image window CW. Display the query information of the transaction target that has been photographed in the range. When the scroll operation is performed on the panoramic photo, the terminal device 100 scrolls the panoramic photo and displays the query information displayed on the image display window PW within the range displayed on the captured image window CW. Switch sequentially to the query information of the transaction object being photographed. By executing such processing, the terminal device 100 can improve operability when searching for a transaction target desired by a user from a moving image.

  For example, the terminal device 100 may change the displayed query information according to the enlargement or reduction of the image displayed in the captured image window CW. That is, the terminal device 100 may display only the transaction target query information displayed on the screen among the transaction target query information captured in the entire image.

[4-4. (Images displayed as query information)
In the above-described example, the terminal device 100 displays an exhibition image that is a captured image of a transaction and registered in the online shopping mall as query information. However, the embodiment is not limited to this. For example, the information providing apparatus 10 may provide the terminal device 100 with identification information for searching for a photographed transaction object and a transaction object image extracted from the photographed image. In such a case, the information providing apparatus 10 displays the transaction target image itself extracted from the captured image as query information.

  Note that the terminal device 100 extracts a transaction target image from the captured image using various image recognition techniques, and transmits the extracted image to the information providing device 10. In such a case, the information providing apparatus 10 identifies the identification information of the transaction target from the received image, and transmits the identified identification information to the terminal apparatus 100. In such a case, the terminal device 100 displays the extracted image as query information. When the displayed query information is selected, the terminal device 100 uses the identification information received from the information providing device 10 to search in the online shopping mall. Results may be displayed.

[4-5. Regarding processing executed by information providing device]
Here, it is not necessary for the information providing apparatus 10 to execute the above-described search process for all photographed transactions. For example, as shown in FIG. 3, when the information providing apparatus 10 can identify the barcode assigned to the transaction object, the information display apparatus 10 uses the identified barcode to display the same exhibition object as the photographed transaction object. May be specified, and an exhibition image and identification information of the identified exhibition target may be provided.

  Moreover, the information provision apparatus 10 may perform the search process mentioned above in steps for every category to which the exhibition object belongs. For example, the information providing apparatus 10 divides all categories into a plurality of category groups that share the highest category. As a specific example, the information providing apparatus 10 divides into a category group belonging to fashion, a category group belonging to food and drink, a category group belonging to personal computer equipment, and the like. Further, the information providing apparatus 10 holds, for each category group, a CNN that learns the relationship between the leaf category of the category group and the combined feature amount of the exhibition information belonging to the leaf category.

  Then, the information providing apparatus 10 estimates which category group the transaction target belongs to from the photographed transaction target image, and the transaction target belongs using the CNN corresponding to the estimated category group. A leaf category may be specified. In addition, when estimating which category group a transaction object belongs to, any classification technique can be employed.

  Further, for example, the information providing apparatus 10 determines whether the transaction target belongs to fashion using the CNN corresponding to the category group belonging to fashion, and when it is determined that the transaction target does not belong to fashion, You may determine whether a transaction object belongs to a food / beverage using CNN corresponding to the category group which belongs to a food / beverage. That is, the information providing apparatus 10 may estimate the category to which the transaction target belongs in a stepwise manner. For example, when the information providing apparatus 10 inputs an image of a transaction target to a CNN corresponding to a certain category group, and the accuracy belonging to each leaf category falls below a predetermined threshold, the transaction target belongs to that category group. It may be determined that there is not. Moreover, when the information providing apparatus 10 acquires the image feature quantity of the transaction target, the information providing apparatus 10 may acquire the image feature quantity of the transaction target using a learning device such as CNN that has learned for each category group.

  A technique for searching for a transaction object that is the same as or related to a photographed transaction object based on the commonality of feature points included in the image is also known. For example, a boundary included in an image is specified as a feature point based on a color difference between adjacent pixels, etc., and is identical to a photographed transaction target based on commonality such as a positional relationship between the specified feature points Alternatively, a technique for searching for related transaction objects is known. Therefore, prior to the above-described search processing, the information providing apparatus 10 determines whether or not a search for an exhibition target using a feature point can be performed, and when an appropriate search for an exhibition target using a feature point can be performed, If it is determined that the search target is searched using the feature point, and the search target is not appropriately searched using the feature point, the above-described search process such as estimation of the leaf category using the CNN is executed. Also good.

  For example, the information providing apparatus 10 uses the feature points included in the photographed image to determine whether or not the exhibition object corresponding to the photographed transaction object can be searched. For example, the information providing apparatus 10 uses the CNN that has learned the feature of the image that has been appropriately searched for the exhibition target using the feature points and the feature of the image that has not been properly searched for the exhibition target using the feature points. It is used to determine whether or not the photographed image is suitable for a search for exhibition images using feature points.

  And when it determines with the information provision apparatus 10 being able to search the exhibition object using a feature point appropriately, it searches the exhibition object corresponding to the image | photographed transaction object using a feature point. On the other hand, if the information providing apparatus 10 determines that the search for the exhibition target using the feature points cannot be appropriately performed, the information providing apparatus 10 generates a combined feature amount of the transaction target, and uses the generated combined feature amount, A search may be performed. In addition, for example, the information providing apparatus 10 executes a search for an exhibition target using a feature point, calculates the accuracy of a search result using a predetermined accuracy calculation technique, and the calculated accuracy is below a predetermined threshold. The search process described above may be executed.

[4-6. (About combined features)
The information providing apparatus 10 described above executes a search for an exhibition target using a combined feature value obtained by combining the category feature value and the image feature value. Here, the information providing apparatus 10 may execute the search for the exhibition object by an arbitrary method as long as the category feature amount and the image feature amount are comprehensively used.

  For example, comparison processing between feature quantities can be realized by comparing the direction in a feature quantity space such as a value of a predetermined distance function (that is, a distance in the feature quantity space) such as a Euclidean distance or a Manhattan distance, or a cosine similarity. is there. Here, the information providing apparatus 10 may perform a search for an exhibition target by comprehensively using the comparison result between the category feature amounts and the comparison result between the image feature amounts.

  Further, for example, the information providing apparatus 10 may generate a combined feature amount by simply combining the category feature amount and the image feature amount. For example, the information providing apparatus 10 generates a combined feature value having a category feature value as an upper value and an image feature value as a lower value, and based on a comparison result between the generated combined feature values, You may perform the search of exhibition object. When such a process is executed, if the Euclidean distance between the combined feature amounts is calculated, a search result in which the comparison result between categories is more important can be obtained.

  Further, for example, the information providing apparatus 10 generates a combined feature value obtained by combining the category feature value and the image feature value, with the category feature value as a lower value and the image feature value as an upper value. A search for an exhibition target may be executed based on a comparison result between the generated combined feature amounts. When such a process is executed, when the Euclidean distance between the combined feature amounts is calculated, a search result in which the image comparison result (that is, the appearance comparison result) is more important can be obtained.

  Further, the information providing apparatus 10 may generate a combined feature amount by performing arbitrary weighting, dimension compression, and the like. For example, the information providing apparatus 10 uses the category feature quantity and the image feature quantity as independent vectors, obtains the Euclidean distance between the category feature quantity and the image feature quantity to be listed, and calculates the weight of each Euclidean distance. You may search for an exhibition object by calculating | requiring the weighted average which considered. The above-described setting of the upper and lower values of the combined feature amount can also be realized by appropriately setting this load. That is, the information providing apparatus 10 uses a feature amount space in which an arbitrary design is adopted as long as the comparison result between the category feature amounts and the comparison result between the image feature amounts can be used comprehensively. , You may search for an exhibition object.

  Further, the information providing apparatus 10 may generate different feature amount spaces for the category feature amount and the image feature amount, and may search for an exhibition target in the generated feature amount space. Here, the information providing apparatus 10 may employ different distance functions for the distance function used for comparing the category feature values and the distance function used for comparing the image feature values.

  The information providing apparatus 10 may calculate the category feature amount based on the probability that the transaction target belongs to each category. For example, when the information providing apparatus 10 inputs an image to be traded to the CNN, the accuracy “40” belonging to the first category, the accuracy “40” belonging to the second category, and the accuracy “20” belonging to the third category. Are output, the first category path from the root category to the first category, the second category path from the root category to the second category, and the third category path from the root category to the third category are specified. .

  Then, the information providing apparatus 10 weights the feature quantity of the first category path, the feature quantity of the second category path, and the feature quantity of the third category path according to the accuracy belonging to the first category to the third category. The total feature amount is generated as a category feature amount. For example, the information providing apparatus 10 adds the value obtained by adding 0.4 to the feature value of the first category path, the value obtained by adding 0.4 to the feature value of the second category path, and the feature value of the third category path. The total of the value obtained by integrating 0.2 is set as the category feature amount.

  Note that the information providing apparatus 10 may calculate a category feature amount using only a category whose accuracy exceeds a predetermined value. For example, the information providing apparatus 10 may add the feature amount of the first category path and the feature amount of the second category path and divide by 2 as the feature amount.

[4-7. About learning)
Here, the information providing apparatus 10 described above does not cause the CNN to learn the relationship between the transaction target and the category path of the category to which the transaction target belongs, but rather the relationship between the transaction target and the leaf category to which the transaction target belongs. The category path was acquired from the leaf category estimated to belong to the transaction category. As a result, the information providing apparatus 10 calculates the category feature amount in consideration of the category path without performing re-learning even when the hierarchical structure of the category dynamically changes as in an online shopping mall, for example. can do.

  However, the embodiment is not limited to this. For example, the information providing apparatus 10 may cause the CNN to learn the relationship between the transaction target and the category path of the category to which the transaction target belongs, and estimate the category path to the category to which the transaction target included in the photographed image belongs. Further, the information providing apparatus 10 may cause the CNN to learn the relationship between a category in an arbitrary hierarchy and a transaction target belonging to the category other than the leaf category in the lowest layer, and estimate the category to which the transaction target belongs. Good.

  In addition to the exhibition image registered in the online shopping mall, the information providing apparatus 10 learns, for example, a transaction target image posted on a microblog or a transaction target image that can be acquired by web search or the like. May be adopted. In this manner, the information providing apparatus 10 can accurately identify the transaction target identification information from the captured image taken by the user by adopting not only the exhibition image but also a general image as learning data. .

[4-8. About recognition target)
Here, the terminal device 100 may accept an operation for improving the recognition accuracy of the transaction target from the user. For example, the terminal device 100 displays a captured image and transmits the tapped position to the information providing device 10 when the user taps on the image. In such a case, the information providing apparatus 10 may identify the transaction target photographed at the tapped position and acquire the identified transaction target identification information. Moreover, the information provision apparatus 10 may acquire only the identification information of the transaction object currently image | photographed in the tapped position.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 4, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a camera 140, and a control unit 150.

  The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network N by wire or wireless, and transmits and receives information between the information providing apparatus 10 and the EC server 200.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. The camera 140 is a camera that can capture images such as moving images and still images, and is realized by various digital cameras.

  The control unit 150 is a controller. For example, various programs stored in a storage device inside the terminal device 100 are stored in a RAM or the like by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). This is realized by being executed as a work area. The control unit 150 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 4, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 4, and may be another connection relationship.

  The request unit 151 transmits the identification information to the EC server 200 to request a search result of the exhibition object that is the transaction object indicated by the identification information and is the transaction object exhibited in the online shopping mall. For example, when the query information displayed on the screen is selected and a predetermined operation for performing a search outside the electronic commerce limit is performed, the requesting unit 151 transmits the identification information corresponding to the query information to the EC server 200. To get search results. If the request unit 151 acquires the search result, the request unit 151 outputs the search result to the display control unit 153.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, the operation control unit 152 outputs the selection process of the user and the contents of various operations to the request unit 151 and the display control unit 153 to execute various controls. The operation content output by the operation control unit 152 includes, for example, a scroll operation on the screen, a selection operation such as a tap, and the like.

  The display control unit 153 displays various contents such as captured images, query information, and search results. For example, the display control unit 153 causes the control unit 150 to execute a display program or application for executing display processing using the RAM as a work area, so that the imaging unit 154, the acquisition unit 155, and the display unit are configured as illustrated in FIG. It operates as 156.

  The imaging unit 154 captures an image. For example, when the shooting button SB is tapped, the shooting unit 154 uses the camera 140 to take a still image or a moving image. In addition, the photographing unit 154 registers the photographed image in a nonvolatile storage area (not illustrated) included in the terminal device 100. The photographing unit 154 may register the photographed image in a storage area for the terminal device 100 that exists on a so-called cloud.

  The acquisition unit 155 acquires a transaction target image included in the photographed image. For example, the acquisition unit 155 acquires a transaction target image included in the photographed image and registered in the online shopping mall. For example, the acquisition unit 155 transmits the image captured by the imaging unit 154 to the information providing apparatus 10 in a streaming format. Then, the acquisition unit 155 is an information providing apparatus that captures an image of a transaction object that has been photographed and is registered in the online shopping mall (that is, an exhibition image) and identification information that identifies the transaction object in the electronic shopping mall. Get from 10. That is, the acquisition unit 155 is a transaction target image captured in the image and is captured using the camera 140 with respect to the information providing apparatus 10 that searches for the transaction target image registered in the online shopping mall. Output an image.

  The display unit 156 displays a plurality of transaction target images included in the captured image together with the captured image as query information indicating a search query for searching the transaction target in the online shopping mall. For example, the display unit 156 displays an image captured by the imaging unit 154 in the captured image window CW. Further, the display unit 156 additionally displays the acquired exhibition image as query information sequentially on the image display window PW every time the acquisition unit 155 acquires the exhibition image and the corresponding identification information. For example, when the user performs a scroll operation on the image display window PW, the display unit 156 scrolls the query information displayed on the image display window PW. In other words, the display unit 156 displays the exhibition image as information indicating identification information that is a search query for searching for a transaction target indicated by the exhibition image in the online shopping mall.

  Further, when the displayed query information is selected, the display unit 156 outputs identification information corresponding to the selected query information to the request unit 151. As a result, the requesting unit 151 acquires a search result of the online shopping mall from the EC server 200 using the identification information corresponding to the selected query information. The display unit 156 displays the acquired search result. When a plurality of pieces of query information are selected, the display unit 156 displays search results using a plurality of pieces of identification information corresponding to the selected pieces of query information.

  In addition, when the information providing apparatus 10 searches for a transaction target similar to or related to the photographed transaction target, the display unit 156 displays an exhibition image of another transaction target related to the photographed transaction target as query information. It becomes. In addition, the display unit 156 shoots when the transaction target exhibition image captured by the information providing device 10 is associated with the transaction target and transaction target identification information similar to or related to the transaction target. The image of the transaction object included in the image is displayed as query information indicating a search query for searching the transaction object and other transaction objects similar or related to the transaction object in the online shopping mall.

  Note that the display unit 156 may display the image as query information when the information providing apparatus 10 provides an image of an area including a transaction target in the captured image instead of the exhibition image. In addition, for example, the acquisition unit 155 identifies an area including the transaction target in the photographed image using an image analysis technique or the like, and transmits only the specified range to the information providing apparatus 10, thereby identifying the transaction target. Get information. In such a case, the display unit 156 may display the range specified by the acquisition unit 155 in the captured image as query information.

  In addition, when the camera roll button RB is selected, the display unit 156 reads images captured in the past from a nonvolatile storage area or a storage area on the cloud, and displays the read images side by side. Then, when the user selects any of the displayed images, the acquisition unit 155 transmits the selected image to the information providing apparatus 10 and acquires the exhibition image and the identification information. Then, the display unit 156 may display the acquired exhibition image as query information.

  The display unit 156 may display a set of a plurality of transaction target images included in the same image as the history. For example, the acquisition unit 155 stores the image captured or selected in association with the set of the exhibition image acquired from the image and the identification information in a predetermined storage area. And when the image image | photographed in the past is selected, the display part 156 may display all the exhibition images matched with the selected image as query information. That is, when displaying the history of query information, the display unit 156 may display the history of query information in units of images that are acquisition sources.

  The display unit 156 may display a panoramic photograph generated from the captured moving image and a set of transaction target images included in the moving image. For example, the acquisition unit 155 associates the panoramic photograph generated by the information providing apparatus 10 with the exhibition image and the identification information and registers them in a predetermined storage area. Further, when the camera roll button RB is selected, the display unit 156 displays a panoramic photo or a thumbnail of a moving image as a generation source. When a thumbnail is selected, the display unit 156 displays an associated exhibition together with the panoramic photo. An image may be displayed as query information. In addition, the display unit 156 may display only the exhibition images to be traded that are photographed in the displayed range of the panoramic photo as the query information, and display the query information to be displayed according to the scrolling of the panoramic photo. It may be changed.

The display unit 156 may display a predetermined icon in a range in which a transaction target corresponding to the query information is identified in the captured image, and the query information is displayed at a place where the transaction target corresponding to the query information is identified. May be gradually moved to the image display window PW. In addition, the display unit 156 may highlight the selected query information, and may display a predetermined icon in a range in which a transaction target corresponding to the selected query information is identified in the captured image. .
[6. Configuration of information providing device]
Subsequently, an example of a functional configuration of the information providing apparatus 10 described above will be described. FIG. 5 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As illustrated in FIG. 5, the information providing apparatus 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

  The communication unit 20 is realized by a NIC or the like, for example. The communication unit 20 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 or the EC server 200.

  The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. In addition, the storage unit 30 stores an exhibition object database 31, a category database 32, and a model database 33.

  Hereinafter, an example of information registered in each of the databases 31 to 33 will be described with reference to FIGS. For example, in the exhibition target database 31, various types of information related to the exhibition target are registered. For example, FIG. 6 is a diagram illustrating an example of information registered in the exhibition target database according to the embodiment. In the example shown in FIG. 6, the exhibition target database 31 includes information items such as “exhibition target ID”, “category path”, “exhibition image”, “identification information”, “joining feature amount”, and “exhibition information”. Is registered.

  Here, the “exhibition target ID” is an identifier that uniquely indicates the exhibition target. The “category path” is the category path of the category to which the exhibition object indicated by the associated “exhibition object ID” belongs. Further, the “exhibition image” is an image of the exhibition target indicated by the associated “exhibition target ID”, and is an image registered in the online shopping mall by the exhibitor. Further, the “identification information” is identification information for identifying a transaction object registered as an exhibition object indicated by the associated “exhibition object ID”, and may be an exhibition object indicated by a different “exhibition object ID”. For the same transaction object, the same value is registered as identification information. The “combined feature amount” is a combined feature amount generated from the category feature amount and the image feature amount of the exhibition object indicated by the associated “exhibition object ID”. Further, the “exhibition information” is information relating to various exhibition targets such as the price and description of the exhibition target indicated by the associated “exhibition target ID”.

  For example, in the example shown in FIG. 6, the exhibition object database 31 includes an exhibition object ID “exhibition object #A”, a category path “category # 1> category # 1-1...”, And an exhibition image “image #A”. , Identification information “identification information #A”, combined feature value “combined feature value #A”, and exhibition information “exhibition information #A” are registered in association with each other. In such information, the exhibition object indicated by the exhibition object ID “exhibition object #A” belongs to the category indicated by the category path “category # 1> category # 1-1...”, And the exhibition image is “image”. #A ". Further, in such information, the exhibition object indicated by the exhibition object ID “exhibition object #A” is the transaction object indicated by the identification information “identification information #A”, and the combined feature amount is “combined feature amount #A”. Yes, indicating that the exhibition information is “exhibition information #A”.

  In the example shown in FIG. 6, “exhibition target #A”, “category # 1”, “image #A”, “identification information #A”, “combined feature amount #A”, “exhibition information #A”, etc. However, in reality, numerical values and character strings for identifying each listing object, numerical values and character strings indicating categories, image data, numerical values and character strings for identifying transaction objects, The value of the feature amount, various information related to the exhibition object, and the like are registered.

  In the category database 32, the category structure in the online shopping mall is registered. For example, FIG. 7 is a diagram illustrating an example of information registered in the category database according to the embodiment. As illustrated in FIG. 7, “first hierarchy category”, “second hierarchy category”, “third hierarchy category”, and “category feature amount” are registered in the category database 32 in association with each other. In the example illustrated in FIG. 7, an example in which the categories in the online shopping mall have a three-level hierarchical structure is described. However, in reality, the category database 32 includes information on categories having a hierarchical structure having an arbitrary number of floors. It may be registered.

  Here, “first hierarchy category”, “second hierarchy category”, and “third hierarchy category” are information indicating the category of each hierarchy. Further, the “category feature amount” is a category feature amount that a category path including the associated “first layer category”, “second layer category”, and “third layer category” has.

  For example, in the example illustrated in FIG. 7, the category database 32 includes a first hierarchy category “category # 1”, a second hierarchy category “category # 1-1”, and a third hierarchy category “category # 1-1-1”. And the category feature quantity “feature quantity # 1-1-1” are registered in association with each other. Such information includes “category # 1-1” as a lower category of “category # 1” and “category # 1-1-1” as a lower category of “category # 1-1”. The category feature amount of the category path that follows “category # 1-1” from “category # 1” to “category # 1-1-1” is “feature amount # 1-1-1”. Show.

  In the example shown in FIG. 7, conceptual values such as “category # 1”, “feature amount # 1-1-1”, and the like are described. Will be registered.

  In the model database 33, models such as various classifiers and learning devices used by the information providing apparatus 10 are registered. For example, FIG. 8 is a diagram illustrating an example of information registered in the model database according to the embodiment. As shown in FIG. 8, information such as “model type” and “model data” is registered in the model database 33. In the example shown in FIG. 8, conceptual values such as “model data # 1” are described, but actually, data such as various parameters of the model is registered.

  Here, the “model type” is information indicating what kind of process the model is used for. The “model data” is data such as various parameters of the model used for the process indicated by the associated “model type”.

  For example, in the example illustrated in FIG. 8, model data “model data # 1” is registered in the model database 33 as a “category estimation model” for estimating the category to which the transaction target included in the captured image belongs. Model data “model data # 2” is registered as a “determination model” for determining whether a transaction target using a feature amount can be searched from an image. In the model database 33, model data “model data # 3” is registered as an “image feature amount acquisition model” for acquiring image feature amounts, and a “category feature amount acquisition model” for acquiring category feature amounts. Model data “model data # 4” is registered.

  Returning to FIG. 5, the description will be continued. The control unit 40 is a controller. For example, various programs stored in a storage device inside the information providing apparatus 10 are stored in a RAM or the like by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Is implemented as a work area. The control unit 40 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As illustrated in FIG. 5, the control unit 40 includes a reception unit 41, a determination unit 42, an extraction unit 43, an estimation unit 44, an acquisition unit 45, a combination unit 46, a search unit 47, a provision unit 48, and a learning unit 49. .

  In the reception unit 41, the terminal device 100 receives a captured image. More specifically, the reception unit 41 receives a captured image from the terminal device 100 that displays the transaction target image included in the image together with the query information and the captured image.

  The determination unit 42 determines whether it is possible to search for an exhibition target corresponding to a transaction target photographed in the photographed image using a feature point included in the photographed image. For example, using the determination model registered in the model database 33, the determination unit 42 determines whether or not the exhibition target can be appropriately searched from the feature points included in the photographed image. When the determination unit 42 determines that the exhibition target can be appropriately searched from the feature points included in the captured image, the determination unit 42 outputs the captured image to the search unit 47 and performs a search using the feature points. Instruct. On the other hand, when the determination unit 42 determines that the exhibition target cannot be appropriately searched from the feature points included in the captured image, the determination unit 42 outputs the captured image to the extraction unit 43.

  The extraction part 43 extracts the range where the transaction object was imaged from the captured image. For example, the extraction unit 43 uses various image recognition techniques to extract a range in which the transaction target is captured from the captured image. Then, the extraction unit 43 outputs the extracted range to the estimation unit 44 and the acquisition unit 45.

  The estimation unit 44 estimates the category to which the transaction target photographed in the image belongs, using a learning device that has learned the relationship between the characteristics of the transaction target and the category to which the transaction target belongs. More specifically, the estimation unit 44 estimates a category to which a transaction target photographed in the image belongs among a plurality of categories having a hierarchical structure. For example, when the estimation unit 44 receives the range extracted from the captured image by the extraction unit 43, the estimation unit 44 reads out the category estimation model registered in the model database 33, and the extraction unit 43 uses the read category estimation model. Estimate the category to which the transaction object photographed in the range belongs.

  Further, the estimation unit 44 refers to the category database 32 and acquires the category path of the estimated category. Further, when the category feature quantity of the acquired category path is not registered in the category database 32, the estimation unit 44 reads the category feature quantity acquisition model from the model database 33, and uses the read category feature quantity acquisition model. The category feature amount of the acquired category path is acquired as the category feature amount of the transaction target. Then, the estimation unit 44 registers the acquired category feature amount in the category database 33. On the other hand, when the category feature amount of the acquired category path is registered in the category database 32, the estimation unit 44 sets the category feature amount as a transaction target category feature amount.

  The acquisition unit 45 acquires the feature quantity of the transaction target photographed in the image. For example, the acquisition unit 45 reads the image feature amount acquisition model from the model database 33, and inputs the range extracted by the extraction unit 43 in the captured image to the image feature amount acquisition model, so that the captured transaction target Get the image feature.

  The combining unit 46 generates a combined feature value obtained by combining the category feature value and the image feature value. For example, the combining unit 46 generates a combined feature amount obtained by combining the transaction target category feature amount acquired by the estimation unit 44 based on the captured image and the transaction target image feature amount acquired by the acquisition unit 45. Then, the combining unit 46 outputs the combined feature amount to the search unit 47.

  In addition, the estimation part 44, the acquisition part 45, and the coupling | bond part 46 calculate the coupling | bonding feature-value of each exhibition object by performing previously the process mentioned above for every exhibition object registered into the exhibition object database 31, and are calculated. The combined feature quantity is registered in the exhibition object database 31 in advance. For example, the estimation unit 44 acquires the category feature amount of the exhibition target from the category path registered in the exhibition target database 31. In addition, the acquisition unit 45 acquires the image feature amount of the exhibition target from the exhibition image registered in the exhibition target database 31. Then, the combining unit 46 generates a combined feature value obtained by combining the category feature value to be displayed and the image feature value, and registers the generated combined feature value in the display target database 31.

  The search unit 47 uses the category feature value and the image feature value to search for an exhibition object corresponding to the photographed transaction object. More specifically, the search unit 47 uses the category feature amount of the category path to which the transaction target belongs and the image feature amount of the transaction target to search for an exhibition target corresponding to the photographed transaction target.

  For example, when the search unit 47 receives an instruction to search using a captured image and feature points from the determination unit 42, the search unit 47 calculates the feature points of the captured image. In addition, the search unit 47 searches the exhibition images registered in the exhibition target database 31 for exhibition images having feature points similar to the feature points of the photographed image. And when the search part 47 specified the exhibition image which has the feature point similar to the feature point which a picked-up image has, it extracts the group of the specified exhibition image and the identification information matched with the exhibition image To do.

  On the other hand, when the search unit 47 receives the combined feature value from the combining unit 46, the search unit 47 registers the combined feature value generated by the combining unit 46, that is, the photographed transaction target combined feature value and the exhibition target database 31. By comparing with the combined feature value thus obtained, the exhibition object corresponding to the photographed transaction object is searched. For example, the search unit 47 searches for an exhibition object that is a photographed transaction object itself, or an exhibition object that is similar or has a predetermined relevance to the photographed transaction object. Then, the search unit 47 extracts a set of the searched exhibition target image and the identification information associated with the image.

  That is, when it is determined that the search unit 47 can search for the exhibition object corresponding to the transaction object photographed in the photographed image using the feature point, the transaction object photographed using the feature point included in the photographed image. And search for corresponding listings. On the other hand, if the search unit 47 determines that it is not possible to search for the exhibition target corresponding to the transaction target photographed in the photographed image using the feature point, the estimated category feature amount and the acquired image feature amount Is used to search for an exhibition object corresponding to the transaction object photographed in the photographed image.

  The providing unit 48 provides the terminal device 100 with the transaction target image searched from the captured image received by the receiving unit 41 by the estimating unit 44, the acquiring unit 45, and the searching unit 47. More specifically, the providing unit 48 provides the transaction target image included in the photographed image to the terminal device 100 and displays it as a query candidate indicating a search query for searching the transaction target in the online shopping mall. For example, the providing unit 48 transmits a set of the exhibition image and the identification information extracted by the search unit 47 from the exhibition target database 31 to the terminal device 100. As a result, the providing unit 48 provides a transaction target image included in the photographed image and registered in the online shopping mall.

  The learning unit 49 learns various models and registers the learned models in the model database 33. For example, the learning unit 49 extracts a set of an exhibition image registered in the exhibition object database 31 and a leaf category of a category path associated with the exhibition image. And the learning part 49 produces | generates the learning device which learned the relationship of the group of the extracted exhibition image and leaf category as a category estimation model. Note that the learning unit 49 uses the identification information associated with the exhibition image to collect the transaction target image on the web, and the collected image and the leaf category to which the transaction target photographed in the image belongs. The relationship between the categories may be learned by the category estimation model.

  In addition, the learning unit 49 acquires, as learning data, an image that has been searched for an appropriate exhibition object using the feature points, an image that has not been searched for an appropriate exhibition object using the feature points, and the like. The learning unit 49 learns the determination model using the acquired learning data. For example, the learning unit 49 learns the determination model so as to learn the features of an image that has been searched for an appropriate exhibition target using the feature points.

  The learning unit 49 also learns a category feature quantity acquisition model for calculating category feature quantities so that category feature quantities of similar category paths are similar and category feature quantities of dissimilar category paths are not similar. In addition, the learning unit 49 learns an image feature amount acquisition model for calculating an image feature amount so that image feature amounts of similar images are similar and image feature amounts of dissimilar images are not similar. It should be noted that any technique for learning a classifier can be employed for learning such a category feature quantity acquisition model or image feature quantity acquisition model.

  As described above, when the information providing apparatus 10 accepts a captured image taken by the terminal device 100, the information providing apparatus 10 searches for an image to be displayed as query information, and transmits the searched image to the terminal device 100 as query information. Displayed as query information. For example, the information providing apparatus 10 causes the terminal apparatus 100 to display an image of a transaction target included in the photographed image and displayed on the online shopping mall as query information. That is, the information providing apparatus 10 controls the terminal apparatus 100 so as to display the transaction target image included in the captured image as the query information.

  Here, the information providing apparatus 10 transmits the image to be displayed as the query information and attribute information indicating that the image is the query information (for example, information indicating the name of the image and the attribute of the image). In such a case, if the attribute information received from the information providing device 10 indicates that the image is query information received together with the attribute information, the terminal device 100 displays the received image as query information. Good. In addition, the information providing apparatus 10 may transmit an image to be displayed as query information to the terminal apparatus 100 together with a command statement (for example, various programs or scripts) for causing the terminal apparatus 100 to display an image as query information. . As a result of such processing, the information providing apparatus 10 can display the searched image on the terminal apparatus 100 as query information.

[7. How to display query information)
Here, an example of processing in which the terminal device 100 additionally displays query information will be described. For example, FIG. 9 is a diagram illustrating an example of a mode in which the terminal device according to the embodiment displays the query information. In the example illustrated in FIG. 9, the terminal device 100 captures an image while rotating from the left to the right with respect to the back direction of the screen, and the terminal device 100 has the left direction from the right with respect to the back direction of the screen. An example in which query information is displayed when an image is taken while rotating in the above is described. In the example illustrated in FIG. 9, the shooting range of the camera 140 included in the terminal device 100 is described with a solid rectangular frame.

  For example, as shown in FIG. 9A, when the terminal device 100 is capturing a moving image while rotating from the left side of the screen to the right side of the screen, wine, a camera, can juice, grapes, and tissue Transaction objects will be included in the shooting range in the order of paper. As a result, as shown in FIG. 9B, the terminal device 100 displays the query information side by side in the order of wine, camera, canned juice, grapes, and tissue paper from the left side of the screen.

  On the other hand, as shown in FIG. 9C, when the terminal device 100 is capturing a moving image while rotating from the right side of the screen to the left side of the screen, the tissue of the tissue, straw, can juice, camera, wine In this order, the transaction target is included in the shooting range. As a result, as shown in FIG. 9 (D), the terminal device 100 obtains an exhibition image serving as query information in the order of tissue paper, rice cake, canned juice, camera, wine from the left side of the screen, and displays it on the screen. Will be.

  Note that the terminal device 100 may switch the direction in which the query information is arranged according to the direction in which the terminal device 100 rotates. For example, when the user captures a moving image while moving the terminal device 100 in a predetermined direction, the terminal device 100 directs the recognized transaction target image in the predetermined direction each time the transaction target is recognized. They may be displayed in a line.

  For example, as illustrated in FIG. 9A, the terminal device 100 uses a gyro sensor when the terminal device 100 captures a moving image while rotating from the left side of the screen to the right side of the screen. It is specified that the terminal device 100 is rotating from the left side of the screen to the right side of the screen. In such a case, as shown in FIG. 9B, the terminal device 100 displays the query information side by side in the order of wine, camera, canned juice, grapes, and tissue paper from the left side of the screen.

  On the other hand, as shown in FIG. 9C, the terminal device 100 uses a gyro sensor when the terminal device 100 is capturing a moving image while rotating from the right side of the screen to the left side of the screen. It is specified that the terminal device 100 is rotating from the right side of the screen to the left side of the screen. In such a case, the terminal device 100 may display the query information side by side in the order of tissue paper, rice cake, canned juice, camera, and wine from the right side of the screen.

[8. Example of flow of processing executed by information providing apparatus]
Subsequently, an example of a flow of processing executed by the terminal device 100 and the information providing device 10 will be described with reference to FIGS. 10 and 11. FIG. 10 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 11 is a flowchart illustrating an example of a flow of search processing executed by the information providing apparatus according to the embodiment.

  First, an example of the flow of display processing executed by the terminal device 100 will be described with reference to FIG. Note that the terminal device 100 repeatedly executes the process illustrated in FIG. 10 until an operation for stopping image capturing is performed when image capturing is started in response to a user operation. First, the terminal device 100 captures an image (step S101), and displays the captured image on the screen (step S102). In addition, the terminal device 100 transmits the captured image to the information providing device 10 (step S103). Then, the terminal device 100 determines whether or not an exhibition image on the EC site has been received (step S104). If received (step S104: Yes), the received exhibition image is displayed side by side as query information (step S104). S105), the process returns to step S101. On the other hand, when the terminal device 100 has not received the exhibition image (step S104: No), the terminal device 100 returns to step S101.

  Next, the flow of search processing executed by the information providing apparatus 10 will be described with reference to FIG. First, when the information providing apparatus 10 accepts an image captured by the terminal device 100 (step S201), the information providing apparatus 10 determines whether or not a search for an exhibition target using a feature point is possible (step S202), and determines that it is possible. If it has been done (step S202: Yes), the exhibition object corresponding to the transaction object photographed from the feature point is specified (step S203).

  On the other hand, when the information providing apparatus 10 determines that the search for the exhibition target using the feature points is not possible (step S202: No), the information providing apparatus 10 extracts the range in which the transaction target is captured from the captured image (step S204). The leaf category to which the transaction object photographed in the extracted range belongs is estimated using the model in which the features of the leaf category are learned (step S205). And the information provision apparatus 10 acquires the category feature-value which the category path | route from the predetermined category to the estimated leaf category has (step S206).

  Further, the information providing apparatus 10 acquires an image feature amount included in the extracted image (Step S207). Note that the processing in steps S205 to S207 may be executed in an arbitrary order, or may be executed in parallel. Then, the information providing apparatus 10 acquires a combined feature amount obtained by combining the category feature amount and the image feature amount (step S208), and searches for an exhibition target using the acquired combined feature amount (step S209). Further, when the information providing apparatus 10 specifies the exhibition object corresponding to the photographed transaction object as a result of the search in step S203 or step S209, the information providing apparatus 10 displays the identified identification information and the exhibition image of the exhibition object. 100 (step S210), and the process ends.

[9. (Modification)
In the above, an example of search processing and display processing by the information providing device 10 and the terminal device 100 has been described. However, the embodiment is not limited to this. Hereinafter, variations of search processing and display processing will be described.

[9-1. About image queries)
In the example described above, the terminal device 100 displays the exhibition image received from the information providing device 10 as the query information. When the query information is selected, the terminal device 100 uses the identification information corresponding to the query information to I did a search. However, the embodiment is not limited to this. For example, the terminal device 100 and the information providing device 10 may perform a search using an image query.

  For example, the terminal device 100 displays an area including a transaction target in the captured image as query information. When the query information is selected, the terminal device 100 searches the online shopping mall using the selected query information as an image query. You may display the search result which performed. To give a more specific example, the terminal device 100 accepts a transaction target image extracted from the photographed image by the information providing device 10 and displays the accepted image as query information. In addition, the terminal device 100 may recognize the range in which the transaction target is captured from the captured image, and display the recognized range as query information.

  Then, when the displayed query information is selected, the terminal device 100 transmits the selected query information to the information providing device 10. In such a case, the information providing apparatus 10 searches for a corresponding exhibition object from the image received from the terminal apparatus 100 and notifies the terminal apparatus 100 of the exhibition object ID and identification information of the retrieved exhibition object. As a result, the terminal device 100 searches the online shopping mall using the identification information received from the information providing device 10 and the exhibition target ID, and displays the search result. Note that the terminal device 100 may transmit the image itself displayed as the query information to the EC server 200 as a query image, and perform a search for an exhibition target corresponding to the photographed transaction target.

[9-2. (Selecting query information)
Further, when the query information is selected, the terminal device 100 may display the content related to the purchase of the transaction target corresponding to the search query indicated by the selected query information. For example, the terminal device 100 specifies, for each piece of identification information, a listing target with the lowest selling price among the listing targets associated with the identification information corresponding to the selected query information. Then, the terminal device 100 may put the specified listing object in the shopping cart in the online shopping mall provided by the EC server 200 and display a purchase confirmation screen for the listing target placed in the shopping cart. That is, the terminal device 100 may display content related to the purchase of the exhibition target corresponding to the selected query information, instead of the search result of the exhibition target corresponding to the selected query information.

[9-3. (Information to be sent)
In the example described above, the terminal device 100 transmits the captured image to the information providing device 10. However, the embodiment is not limited to this. For example, the terminal device 100 may transmit a feature point, a feature amount, a category, and the like that the captured image has to the information providing device 10. In such a case, the information providing apparatus 10 acquires the image feature amount from the received feature point or feature amount instead of the photographed image, and obtains the image feature amount from the received category feature amount or image feature amount. You may search the exhibition object corresponding to the object. Moreover, when performing such a process, the terminal device 100 will have the determination part 42, the extraction part 43, the estimation part 44, the acquisition part 45, and the coupling | bond part 46 which are shown in FIG.

[9-4. About the history of store information)
Here, the terminal device 100 specifies the current position of the terminal device 100 using a position positioning system such as GPS (Global Positioning System) when taking an image. Then, based on the specified position, the terminal device 100 acquires location information such as the name of the area where the terminal device 100 is located, the name of the facility, the store name, etc. when the image is taken, and holds the acquired location information together with the image To do. Then, when an image is selected in the camera roll CR, the terminal device 100 provides the user with the positional information held in association with each other, so that the transaction target photographed in the image is which store or which facility It may be shown to the user whether the transaction was in

[9-5. (Processing subject)
Note that the above-described search processing and display processing may be executed by the terminal device 100 alone. Further, the search process and the display process described above may be divided by an arbitrary granularity, and may be realized by executing the arbitrary processes in which the information providing apparatus 10 and the terminal apparatus 100 are divided. For example, the process of recognizing a transaction target from a captured image may be executed by the terminal device 100 or the information providing device 10.

  The databases 31 to 33 included in the information providing apparatus 10 may be held in an external storage server. Further, the information providing apparatus 10 includes a determination server having a determination unit 42, an extraction server having an extraction unit 43, an estimation server having an estimation unit 44, an acquisition server having an acquisition unit 45, a combining unit 46, a search unit 47, and a provision The search server having the unit 48 and the learning server having the learning unit 49 may operate in cooperation with each other.

  Further, the providing system 1 includes an information providing apparatus 10 that divides all categories into a plurality of category groups that share the highest category, and executes the above-described search processing for each of the divided category groups. You may search for the exhibition object stepwise for every. For example, in the case where the first information providing apparatus corresponding to the category group belonging to fashion has not properly searched for the exhibition information corresponding to the photographed transaction object, the providing system 1 determines the category group belonging to the food and drink The exhibition information corresponding to the photographed transaction object may be searched by the second information providing apparatus corresponding to. And the providing system 1 should just switch the category group used as search object at any time until the exhibition information corresponding to the image | photographed transaction object is searched appropriately.

[9-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, and conversely, the processes described as being performed manually. All or a part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[9-7. program〕
Further, the information providing apparatus 10 and the terminal apparatus 100 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in FIG. 12, for example. FIG. 12 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, such as ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, and the like. It is realized by.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the information providing device 10, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 40 by executing a program loaded on the primary storage device 1040. Further, for example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

[10. effect〕
As described above, the terminal device 100 acquires a transaction target image included in a predetermined image (for example, a captured image or an image held in a predetermined storage area). And the terminal device 100 displays the acquired image with a predetermined image as query information which shows the search query for searching transaction object in an online shopping mall. For this reason, since the terminal device 100 can present the search query for searching the transaction target in the online shopping mall to the user using the query information, and can accept the specification of the search query from the user. It is possible to improve the operability in searching for a transaction object using.

  For example, the terminal device 100 captures an image and acquires a transaction target image included in the captured image. For this reason, since the terminal device 100 displays on the screen information for searching for a transaction target photographed by the user in the online shopping mall, the operability in searching for the transaction target using an image can be improved. .

  Further, the terminal device 100 acquires a transaction target image included in the predetermined image, which is a transaction target image registered in the online shopping mall, that is, an exhibition target exhibition image, and queries the acquired exhibition image. Display as information. For this reason, the terminal device 100 can display the exhibition image of the exhibition object actually exhibited in the online shopping mall as the query information. As a result, the operability in searching for the transaction object using the image can be improved. it can.

  In addition, the terminal device 100 acquires a transaction target image and identification information for identifying the transaction target in the online shopping mall. And the terminal device 100 displays the image of transaction object as query information, When the image is selected, the search result which searched the online shopping mall using the identification information corresponding to the selected image is displayed. indicate. For this reason, the terminal device 100 can display the search result of the transaction target included in the image displayed as the query information.

  Further, the terminal device 100 acquires an image searched by the information providing device 10 that searches for an image of a transaction target registered in the online shopping mall. For this reason, the terminal device 100 can implement | achieve the search of the transaction object using a picked-up image, without increasing the processing load in an own apparatus.

  Further, when the query information is selected, the terminal device 100 displays a search result obtained by searching the online shopping mall using the search query indicated by the selected query information. Further, when a plurality of pieces of query information are selected, the terminal device 100 displays a search result obtained by searching the online shopping mall using a plurality of search queries indicated by the selected pieces of query information. For this reason, the terminal device 100 can display the search result of the transaction object corresponding to the query information selected by the user.

  Moreover, the terminal device 100 displays the image of the other transaction object relevant to the transaction object contained in the predetermined image as query information indicating a search query for searching for another transaction object in the online shopping mall. For this reason, the terminal device 100 can display the query information for searching for another transaction object related to the photographed transaction object.

  Moreover, the terminal device 100 displays the transaction target image as query information indicating a search query for searching the transaction target and other transaction targets related to the transaction target in the online shopping mall. For this reason, the terminal device 100 can display an actually captured image as query information.

  Moreover, the terminal device 100 displays a plurality of query information in a scrollable manner. For this reason, the terminal device 100 can present the query information of each transaction object recognized from the captured image to the user.

  In addition, the terminal device 100 displays an area including a transaction target in the predetermined image as query information. When the query information is selected, the terminal device 100 uses the selected query information as an image query to store in the online shopping mall. Displays the search results of the search. For this reason, the terminal device 100 can implement | achieve the search of the transaction object using an image, without performing the search result in the information provision apparatus 10. FIG.

  Further, when the query information is selected, the terminal device 100 displays the content related to the purchase of the transaction target corresponding to the search query indicated by the selected query information. For this reason, the terminal device 100 can realize purchase of a transaction target using an image.

  Further, the terminal device 100 displays the images held in a predetermined storage area side by side, and when the user selects the displayed image, a plurality of transaction target images included in the selected image are used as query information. indicate. For this reason, the terminal device 100 can display query information for searching for a transaction target included in an image selected by the user from a history of captured images.

  In addition, every time a transaction target is recognized from a predetermined moving image, the terminal device 100 uses the recognized transaction target as query information indicating a search query for searching for the recognized transaction target in the online shopping mall. Display additional images. For this reason, the terminal device 100 can add the displayed query information each time a transaction target is recognized.

  In addition, when the user captures a moving image while moving the terminal device 100 in a predetermined direction, the terminal device 100 moves the recognized transaction target image in a predetermined direction every time the transaction target is recognized. Display in a line. For this reason, the terminal device 100 can present the correspondence between the query information and the photographed transaction object to the user.

  In addition, the terminal device 100 displays a set of a plurality of transaction target images included in the same image as the history image. For this reason, the terminal device 100 can display the query information for searching the recognized transaction object for each image.

  Further, the terminal device 100 displays a panoramic photograph generated from the captured moving image and a set of a plurality of transaction target images included in the moving image as a history image. For this reason, the terminal device 100 can reduce the effort which searches the range by which the transaction object was image | photographed from the moving image.

  In addition, the information providing apparatus 10 receives an image captured by the terminal device 100. And the information provision apparatus 10 provides the terminal device 100 with the image of the transaction object contained in the received image, and displays it as a query candidate which shows the search query for searching a transaction object in an online shopping mall. For this reason, the information provision apparatus 10 can improve the operativity in the search of the transaction object using an image.

  Further, the information providing apparatus 10 provides a transaction target image included in the image and registered in the online shopping mall. For this reason, the information provision apparatus 10 can improve the operativity in the search of the transaction object using an image.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the estimation unit can be read as estimation means or an estimation circuit.

DESCRIPTION OF SYMBOLS 1 Provision system 10 Information provision apparatus 20,110 Communication part 30 Storage part 31 Exhibit object database 32 Category database 33 Model database 40,150 Control part 41 Reception part 42 Judgment part 43 Extraction part 44 Estimation part 45 Acquisition part 46 Combination part 47 Search Unit 48 providing unit 49 learning unit 100 terminal device 120 input unit 130 output unit 140 camera 151 request unit 152 operation control unit 153 display control unit 154 photographing unit 155 acquisition unit 156 display unit 200 EC server

Claims (21)

An acquisition procedure for acquiring a transaction target image included in a predetermined image;
The image acquired by the acquisition procedure is displayed together with the predetermined image as query information indicating a search query for searching for the transaction object in the online shopping mall, and an image of another transaction object related to the transaction object A display program for causing a computer to execute a display procedure for displaying as a query information indicating a search query for searching for another transaction object in the online shopping mall. The display program according to claim 1, wherein the acquisition procedure acquires a transaction target image included in an image captured by a terminal device that executes the display program. The acquisition procedure, the a trading target image included in a predetermined image display program according to claim 1 or 2, characterized in that to obtain an image of the transaction subjects enrolled in the online shopping mall. The acquisition procedure acquires the image of the transaction object and identification information for identifying the transaction object in the online shopping mall,
The display procedure displays the transaction target image as the query information, and when the image is selected, a search result obtained by searching the online shopping mall using identification information corresponding to the selected image. display program according to any one of claims 1-3, characterized in that displaying the. The acquisition procedure to any one of claims 1-4, characterized in that to obtain an image of the transaction object searched by the search device for searching an image of the transaction subjects enrolled in the online shopping mall Display program described. Wherein the display step, if the query information is selected, according to claim 1 to 5, characterized in that displaying the search result of the search of the online shopping mall using the search query indicated by the selected query information A display program according to any one of the above. The display procedure, when a plurality of the query information is selected, displays a search result obtained by searching the online shopping mall using a plurality of search queries indicated by the selected plurality of query information. The display program according to any one of claims 1 to 6 . The display procedure displays an image of a transaction target included in the predetermined image as query information indicating a search query for searching the transaction target and another transaction target related to the transaction target in an online shopping mall. The display program according to any one of claims 1 to 7 , wherein: The display program according to any one of claims 1 to 8 , wherein the display procedure displays a plurality of the query information in a scrollable manner. The acquisition procedure acquires a region including a transaction target in the predetermined image as the transaction target image,
The display procedure displays the image of the transaction object acquired by the acquisition procedure as the query information, and when the query information is selected, the selected query information is used as an image query of the online shopping mall. The display program according to claim 1 or 2 , wherein a search result of the search is displayed. Wherein the display step, if the query information is selected, the display according to claim 1 or 2, wherein the displaying content related to purchase transactions object corresponding to the search query indicated by the selected query information program. In the display procedure, images held by a terminal device that executes the display program are displayed side by side. When a user selects a displayed image, the transaction target image included in the selected image is displayed as the query. A display program according to any one of claims 1 to 11, wherein a plurality of information is displayed. The acquisition procedure acquires a transaction target image included in a predetermined moving image,
Each time the transaction object is recognized from the moving image, the display procedure uses the image of the recognized transaction object as query information indicating a search query for searching the recognized transaction object in the online shopping mall. the display program according to any one of claims 1 to 1 2, characterized by additionally displayed. In the display procedure, when the user captures the moving image while moving the terminal device that has captured the predetermined moving image in a predetermined direction, the recognized transaction display program according to claim 1 3, characterized by displaying an image of the object as arranged toward the predetermined direction. The display procedure of the history of the image acquired by the acquisition procedure, any one of claims 1 to 1 4, characterized by displaying a plurality of sets of transactions subject images included in the same image The display program according to one. The display procedure, and panoramic photographs generated from the moving image, any one of claims 1 to 1 5, characterized in that displaying the set of plurality of transaction target image included in the moving picture Display program described in. A reception unit for receiving an image taken by the terminal device;
Wherein providing the transaction subject to the image included in the receiving unit the image received by the terminal device, to display the previous SL transaction target as the query information indicating a search query for searching in the online shopping mall, the transaction object And a providing unit that provides the terminal device with an image of another transaction object related to, and displays it as query information indicating a search query for searching for the other transaction object in the online shopping mall. Information providing device. An acquisition unit that acquires an image of a transaction target included in a predetermined image;
The image acquired by the acquisition unit is displayed together with the predetermined image as query information indicating a search query for searching for the transaction target in the online shopping mall, and an image of another transaction target related to the transaction target. And a display unit that displays the query information indicating a search query for searching for the other transaction object in the online shopping mall. A display method executed by a display device,
An acquisition step of acquiring a transaction target image included in the predetermined image; and
The image acquired by the acquisition step is displayed together with the predetermined image as query information indicating a search query for searching for the transaction object in the online shopping mall, and an image of another transaction object related to the transaction object And a display step of displaying as a query information indicating a search query for searching for the other transaction object in the online shopping mall. An information providing method executed by the information providing apparatus,
A reception process for receiving an image taken by the terminal device;
Wherein providing the transaction subject to the images included in the image received by the receiving step to the terminal device, to display the previous SL transaction target as the query information indicating a search query for searching in the online shopping mall, the transaction object Providing an image of another transaction object related to the terminal device to the terminal device, and displaying it as query information indicating a search query for searching the other transaction object in the online shopping mall. Information provision method. A reception procedure for receiving an image taken by the terminal device;
Wherein providing the transaction subject to the images included in the image received by the reception process to the terminal device, to display the previous SL transaction target as the query information indicating a search query for searching in the online shopping mall, the transaction object For providing the terminal device with an image of another transaction object related to, and displaying the other transaction object as query information indicating a search query for searching in the online shopping mall. Information provision program.

Images