JP6291625B1 - Analysis system, analysis server, analysis program, and analysis method - Google Patents

Abstract

To analyze a presentation method having a high effect of appealing to a customer among representative presentation methods performed in a car sales business using 3DCG video. In addition, to obtain information for deriving a presentation method that is highly effective for appealing to customers among typical presentation methods used in car sales business using 3DCG video. An analysis system for ranking driving scene change types to be selected at the time of car sales business using 3DCG video, and selection for each driving scene change type during car sales business using 3DCG video. The selection number information receiving means for receiving the selection number information regarding the number of times, the sales result information storage means for storing the sales result information about the success or failure of sales for each vehicle type sold by the car sales business using 3DCG video, and the selection Sales performance information calculation means for calculating sales performance information related to the number of times of selection for each travel scene change type when sales are successful by car sales business using 3DCG video using the frequency information and the sales performance information; Based on the sales performance information calculated by the sales performance information calculation means, the user in the car sales business using 3DCG video The display order of the driving scene change type to be selected is determined, the driving scene change type display order determining means, and the display order of the driving scene change type is rearranged in the display order determined by the driving scene change type display order determining means. And a display order output means for outputting display order information including the display order rearranged by the display order rearrangement means, wherein the travel scene change type is a camera angle change, a travel 2 or more selected from changing scene zoom in / out, changing car type, changing car specifications, changing driver type, changing car color, changing driving course, changing number of cars running in parallel The travel scene change type display order determining means includes a travel scene change type, and the number of times selected for each travel scene change type included in the sales performance information. , Characterized in that it comprises a process of determining the display order in the order of more running scene change type of selection frequency, analysis system. [Selection] Figure 1

Description

  The present invention relates to an analysis system for presentation sales effect by 3DCG in automobile sales business.

Moving pictures that express a scene in which a car runs in 3DCG are widely used in racing games and the like, and their expressiveness is already at a fairly high level.
In automobile sales and sales, there is known a technology for increasing customer purchasing motivation by presenting to a customer using a 3DCG video showing a scene where a car is running.

  Specifically, Patent Document 1 describes a 3D image processing unit that processes a captured image of a car body as a highly realistic 3D image and stores it in a database, and a Web browser of a user terminal for the 3D image. There is disclosed a used car sales support system comprising product image editing means for providing applet information and tool information that can be displayed and operated.

  Further, Patent Document 2 discloses a multimedia processing of vehicle development data including three-dimensional CAD data, CAE analysis image data, and collision experiment image data used at the time of vehicle development in at least one development department in an automobile manufacturer. A first storage means for storing content data in a format; a distribution means for distributing content data stored in the first storage means to the store via the communication line; An automobile sales support system including content data reproducing means for reproducing and outputting the content data as sound and / or image is described (Patent Document 2, Claim 1 partially extracted).

  Patent Document 3 discloses a large display having a display area that can display a pseudo three-dimensional stereoscopic image based on a selection from a touch panel display and can display at least a full-scale pseudo three-dimensional real automobile image. A novel over-the-counter sales system mechanism for a motor vehicle with a display is described. Patent Document 3 states that “a plurality of background screens relating to a place where an automatic vehicle travels are displayed, and based on the background selection, a pseudo-automatic vehicle is displayed on the large display under the selected background. A novel over-the-counter sales system for motor vehicles is disclosed, which is characterized in that the vehicle can be run.

  Further, as a conventional technique, there is known a sales promotion method using 3D CG characterized by promoting sales of houses and cars by projecting 3D images to customers (Patent Document 4).

  By the way, a computer system and a method for optimizing the specification of an automobile to meet customer needs are known (Patent Document 5). Here, Patent Document 5 discloses a system and method that can automatically select a combination of components that meet customer needs from a large number of components that can be attached to a motor vehicle. Has been.

JP 2007-257559 A JP 2007-58292 A JP 2005-84753 A JP 2003-216856 A JP 2003-242329 A

As described in Patent Document 4, a technique for providing automobile sales using 3DCG video is widely known. As a typical presentation method used in automobile sales and sales, while showing 3DCG video of a car traveling to a customer, changing the camera angle, zooming in / out the driving scene, and changing the car model related to the 3DCG video , Change of car specifications, change of driver type, change of car color, change of running course, change of number of cars running in parallel, and the like.
By taking such a presentation method, the customer can more specifically image the purchase of a car, so that the customer's purchasing motivation can be enhanced. However, in car sales business using 3DCG video, there is no technology to obtain information for deriving a highly effective presentation method to customers in order to increase customer willingness to purchase. Based on this, the presentation method was determined as appropriate, and the presentation was made to customers.

This invention made | formed in view of the said situation provides the system which can analyze the presentation technique with the high appeal effect to a customer among the representative presentation techniques performed in the car sales business using 3DCG image | video. Let it be an issue.
In addition, the present invention provides a system capable of obtaining information for deriving a presentation method having a high effect of appealing to a customer among typical presentation methods performed in a car sales business using 3DCG video. Let it be an issue.

The present invention that solves the above problems is an analysis system that ranks the driving scene change types to be selected at the time of car sales business using 3DCG video,
Selection number information receiving means for receiving selection number information related to the number of selections for each traveling scene change type during car sales business using 3DCG video;
Sales performance information storage means for storing sales performance information related to the success or failure of sales for each vehicle model sold by car sales business using 3DCG video;
Sales performance information calculation means for calculating sales performance information related to the number of times of selection for each traveling scene change type when sales are successful by car sales using 3DCG video using the selection frequency information and the sales performance information. When,
A driving scene change type display order determining means for determining a display order of a driving scene change type to be selected by the user in the car sales business using 3DCG video based on the sales result information calculated by the sales result information calculating means;
A display order rearranging means for rearranging the traveling scene change type in the display order determined by the traveling scene change type display order determining means;
Display order output means for outputting display order information including the display order rearranged by the display order rearranging means;
With
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means includes a process of determining a display order in order from a travel scene change type having a larger number of selections among the number of selections for each travel scene change type included in the sales performance information.

ADVANTAGE OF THE INVENTION According to this invention, the presentation method with the high appeal effect to a customer can be analyzed among the representative presentation methods performed in the motor vehicle sales business using 3DCG image | video.
In addition, according to the present invention, information can be obtained to derive a presentation method having a high appealing effect to customers among typical presentation methods performed in automobile sales and sales using 3DCG video.

In a preferred embodiment of the present invention, the analysis system further comprises:
A travel scene change type accepting unit for accepting an option corresponding to the selected travel scene change type and the selected travel scene change type during the car sales business using 3DCG video;
Ancillary information calculation means for calculating an estimated amount of purchase of the car and / or ancillary information of display of the delivery time according to the selection of the option received by the travel scene change type reception means;
Video processing means for processing the 3DCG video associated with the travel scene change type received by the travel scene change type reception means and the attached information;
Display means for performing display processing of 3DCG video processed by the video processing means;
It is characterized by providing.

  According to the preferred embodiment of the present invention, the customer can know the estimated price and / or delivery time of the automobile purchase at the time of the automobile sales business using the 3DCG video, so that the sales effect can be further improved.

In a preferred embodiment of the present invention, the analysis system further comprises:
A customer information registration means for registering customer information including customer attributes of a customer who received a car sales business;
With
The customer attribute is one or more attributes selected from age and sex, gender, level of assets held, level of purchase funds, level of income,
The sales performance information calculation means further calculates the sales performance information using customer information,
The travel scene change type display order determining means includes a process of determining the display order according to a customer attribute of a customer,
The display order output means outputs the display order information according to customer attributes of a customer who receives a car sales business.

According to the preferred embodiment of the present invention, since the driving scene change type display order according to the customer's attribute can be derived, among the representative presentation methods performed in the car sales business using 3DCG video, to the customer. It is possible to more accurately analyze presentation methods with high appealing effects.
Further, according to the preferred embodiment of the present invention, since the driving scene change type display order according to the customer's attribute can be derived, among representative presentation methods performed in the car sales business using 3DCG video, More accurate information can be obtained in order to derive a presentation method that is highly effective for appealing to customers.

In a preferred embodiment of the present invention, the analysis system further comprises:
A user information registration means for registering user information including sales experience information relating to a sales experience of a user who conducts automobile sales;
With
The sales performance information calculating means further calculates the sales performance information using sales experience information of a user who conducts car sales business,
The travel scene change type display order determining means includes a process of determining the display order according to sales experience information of a user who conducts car sales.
The display order output means outputs the display order information according to sales experience information of a user who conducts car sales business.

According to the preferred embodiment of the present invention, since the driving scene change type display order according to the user's sales experience can be derived, among the representative presentation methods performed in the car sales business using 3DCG video, the customer It is possible to analyze the presentation method with a high appealing effect to more accurately.
Further, according to the preferred embodiment of the present invention, since the driving scene change type display order according to the sales experience of the user can be derived, among representative presentation techniques performed in the car sales business using 3DCG video. Therefore, more accurate information can be obtained in order to derive a presentation method with a high effect of appealing to customers.

Further, the present invention is an analysis device for ranking a driving scene change type to be selected in the case of car sales business using 3DCG video,
Selection number information receiving means for receiving selection number information related to the number of selections for each traveling scene change type during car sales business using 3DCG video;
Sales performance information storage means for storing sales performance information related to the success or failure of sales for each vehicle model sold by car sales business using 3DCG video;
Sales performance information calculation means for calculating sales performance information related to the number of times of selection for each traveling scene change type when sales are successful by car sales using 3DCG video using the selection frequency information and the sales performance information. When,
A driving scene change type display order determining means for determining a display order of a driving scene change type to be selected by the user in the car sales business using 3DCG video based on the sales result information calculated by the sales result information calculating means;
A display order rearranging means for rearranging the traveling scene change type in the display order determined by the traveling scene change type display order determining means;
Display order output means for outputting display order information including the display order rearranged by the display order rearranging means;
With
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means includes a process of determining a display order in order from a travel scene change type having a larger number of selections among the number of times selected for each travel scene change type included in the sales performance information. It is also an analysis device.

Further, the present invention is an analysis program for ranking a driving scene change type to be selected in the case of car sales business using 3DCG video,
Selection number information receiving means for receiving selection number information related to the number of selections for each traveling scene change type during car sales using 3DCG video;
Sales performance information storage means for storing sales performance information related to the success or failure of sales for each vehicle model sold by car sales business using 3DCG video;
Sales performance information calculation means for calculating sales performance information related to the number of times of selection for each traveling scene change type when sales are successful by car sales using 3DCG video using the selection frequency information and the sales performance information. When,
A driving scene change type display order determining means for determining a display order of a driving scene change type to be selected by the user in the car sales business using 3DCG video based on the sales result information calculated by the sales result information calculating means;
A display order rearranging means for rearranging the traveling scene change type in the display order determined by the traveling scene change type display order determining means;
Display order output means for outputting display order information including the display order rearranged by the display order rearranging means;
Function as
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means functions to include a process of determining a display order in order from a travel scene change type with a larger number of selections among the number of times selected for each travel scene change type included in the sales performance information. It is also an analysis program.

Further, the present invention is an analysis method for ranking a driving scene change type to be selected at the time of car sales business using 3DCG video,
the system,
A step of receiving selection number information related to the number of selections for each travel scene change type during auto sales using 3DCG video by receiving selection number information;
Storing sales result information on the success or failure of sales for each vehicle type sold by the car sales business using 3DCG video by the sales result information storage means;
The sales performance information calculation means calculates the sales performance information related to the number of times of selection for each travel scene change type when the sales are successful by the automobile sales business using 3DCG video using the selection frequency information and the sales performance information. And steps to
The step of determining the display order of the travel scene change type to be selected by the user in the car sales business using the 3DCG video based on the business performance information calculated by the business performance information calculating means by the travel scene change type display order determining means. When,
Rearranging the travel scene change type to the display order determined by the travel scene change type display order determining means by the display order rearranging means;
Outputting display order information including the display order rearranged by the display order rearranging means by a display order output means;
With
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means includes a process of determining a display order in order from a travel scene change type having a larger number of selections among the number of times selected for each travel scene change type included in the sales performance information. It is also an analysis method.

ADVANTAGE OF THE INVENTION According to this invention, the presentation method with the high appeal effect to a customer can be analyzed among the representative presentation methods performed in the motor vehicle sales business using 3DCG image | video.
In addition, according to the present invention, information can be obtained to derive a presentation method having a high appealing effect to customers among typical presentation methods performed in automobile sales and sales using 3DCG video.

It is a block diagram of the analysis system which concerns on one Embodiment of this invention. It is a functional block diagram of a user terminal concerning one embodiment of the present invention. It is a functional block diagram of the sales management server which concerns on one Embodiment of this invention. It is a functional block diagram of the analyzer concerning one embodiment of the present invention. It is an example of the display screen of the traveling scene change classification display order which concerns on one Embodiment of this invention. It is a flowchart which shows the calculation process of the business performance information in one Embodiment of this invention, and the determination process of the display order of a travel scene change classification. It is a flowchart which shows the process of reception of registration number information, customer information, user information, sales performance information, and registration in one Embodiment of this invention.

  Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings. Here, the user refers to a sales person in charge of car sales for customers. In the present embodiment, the explanation will be given by referring to a salesperson who conducts business with respect to a customer as a user, but it is not always necessary for the salesperson to select the traveling scene change type on the system.

  As shown in the configuration diagram of FIG. 1, the analysis system according to the present embodiment is configured such that a user terminal 1 used by a user and an analysis device 3 to which a sales management server 2 is connected can be connected via a network N. Has been.

The user terminal 1 is configured by an arbitrary computer device such as a general personal computer, a tablet terminal, a smartphone terminal, or a game machine that includes an arithmetic device, a main storage device, an auxiliary storage device, various output means, and the like. . Then, the user terminal 1 uses a dedicated application having a function of outputting 3DCG video for use of the analysis system according to the present embodiment, or a web page for an analysis service displayed via web browser software. Allows selection of the travel scene change type.
Here, the traveling scene change type is a type for changing the display content of the 3DCG video displayed on the user terminal 1, for example, changing the camera angle, changing the zoom in / out of the driving scene, The change, the change of the specification of the car, the change of the driver type, the change of the color of the car, the change of the running course, and the change of the number of cars running in parallel can be preferably cited.

  As shown in FIG. 2, the user terminal 1 includes an input unit 11, a travel scene change type receiving unit 12, an attached information management unit 13, a video processing unit 14, a selection number information transmission unit 15, and display order information. A receiving unit 16, a display unit 17, and a display unit 18 are provided.

  The input unit 11 is configured by an arbitrary input device such as a touch panel or a keyboard, and is a device that accepts an input such as a change operation of a travel scene change type by a user.

  The travel scene change type accepting unit 12 accepts input of the option corresponding to the travel scene change type selected during the car sales operation using the 3DCG video and the selected travel scene change type, which are input by the input unit 11. Means. The option is information about the automobile displayed in the 3DCG video, and can include, for example, the color of the car and the driving method.

  The attached information management means 13 is a means for calculating and managing attached information for displaying the estimated amount of car purchase and / or the delivery time according to the selection of the option received by the traveling scene change type receiving means 12.

The video processing means 14 is a means for processing a 3DCG video in which the travel scene change type received by the travel scene change type receiving means 12 is linked.
In the present embodiment, the video processing means 14 is a 3DCG video in which the traveling scene change type received by the traveling scene change type receiving means 12 and the attached information calculated and managed by the attached information management means 13 are linked. Process. By adopting such a configuration, the customer can know the estimated price and / or delivery time of the car purchase at the time of car sales business using the 3DCG video, so that the sales effect can be further improved.

The selection number information transmitting unit 15 is a unit that transmits selection number information related to the number of selections for each traveling scene change type to the selection number information receiving unit 32.
In this embodiment, the selection number information transmission unit 15 receives selection number information related to the selection number for each traveling scene change type based on the 3DCG video processed by the traveling scene change type receiving unit 12 or the video processing unit 14. Transmit to means 32.

  The display order information receiving means 16 is means for receiving the display order information output by the display order output means 37 described later.

The display means 17 is a means for performing data display processing.
In the present embodiment, the display unit 17 performs display processing of video data including the 3DCG video data processed by the video processing unit 14 and the display order information received by the display order information receiving unit 16.

  The display unit 18 is composed of an arbitrary display device such as a touch panel and a display, and displays the 3DCG video and display order information displayed by the display unit 17.

  In the present embodiment, the user terminal 1 includes an input unit 11, a travel scene change type accepting unit 12, an attached information management unit 13, a video processing unit 14, a selection count information transmitting unit 15, and a display order. The information receiving unit 16, the display unit 17, and the display unit 18 are provided, each of which is realized by an individual terminal, server, and device, and each unit and each storage unit are different terminals, The functional configuration of the user terminal 1 may be realized by a terminal having an arbitrary configuration, such as realized by a server or a device.

  The sales management server 2 is configured by a computer device that includes an arithmetic device, a main storage device, an auxiliary storage device, various output means, and the like. The sales management server 2 then selects a driving scene to be selected in car sales business using 3DCG video based on a request from a dedicated application for using the analysis system according to the present embodiment or web browser software. Provides information necessary to calculate the rank of the change type.

  As shown in FIG. 3, the sales management server 2 includes a user information registration unit 21, a sales performance information storage unit 22, and a sales storage unit 23.

  The user information registration means 21 is means for registering user information including sales experience information relating to the sales experience of a user who conducts car sales. In the present embodiment, the user information includes information about the user such as a sales representative's name, email address, telephone number, and sales experience information related to sales experience. Here, the sales experience information related to the sales experience includes information such as the years of sales experience and the quality of the business results.

  The sales performance information storage means 22 is a means for storing sales performance information relating to the success or failure of sales for each vehicle type sold by the automobile sales business using 3DCG video. In the present embodiment, the sales record information storage unit 22 stores the sales record information sent from the user terminal 1.

  The sales storage unit 23 holds the user information received by the user information registration unit 21 and the sales result information stored by the sales result information storage unit 22.

  In the present embodiment, the sales management server 2 is configured to include the user information registration unit 21, the sales performance information storage unit 22, and the sales storage unit 23, each of which is realized by an individual server device. Furthermore, the functional configuration of the sales management server 2 may be realized by a server device group having an arbitrary configuration, for example, each means and each storage unit may be realized by different server devices.

  The analysis device 3 is configured by a computer device that includes an arithmetic device, a main storage device, an auxiliary storage device, various output means, and the like. Then, the analysis apparatus 3 performs a car sales business using 3DCG video based on a request from the dedicated application for using the analysis system according to the present embodiment recorded in the user terminal 1 or web browser software. The order of the type of travel scene change to be selected is provided.

  As shown in FIG. 4, the analysis device 3 includes a customer information registration unit 31, a selection number information reception unit 32, an analysis device storage unit 33, a sales performance information calculation unit 34, and a travel scene change type display order determination unit. 35, a display order rearranging means 36, and a display order output means 37.

The customer information registration means 31 is means for registering customer information including customer attributes of customers who have received car sales. In the present embodiment, the customer information registration unit 31 registers the customer information sent from the user terminal 1.
Here, the customer information includes, for example, customer-related information such as the customer's name, email address, telephone number, and customer attribute information related to the customer's customer attribute.

In the present embodiment, the customer attributes included in the customer information are one or more attributes selected from age and sex, sex, level of assets held, level of purchased funds, and level of income.
Since the driving scene change type display order according to the customer's attributes can be derived by using such a form, systematically analyze the effect of the presentation performed in the car sales business using 3DCG video Can do.
Moreover, since it is such a form, since the driving scene change classification display order according to the customer attribute can be derived, systematic information for deriving a presentation method with a high appealing effect to the customer is obtained. be able to.

Here, it is preferable that the age is two choices of an elderly group and a young group.
In addition, the level of assets held is preferably two choices, wealthy and poor.
Moreover, it is preferable that the amount of purchase funds is two choices of a collective purchase request and a loan purchase request.
Further, the level of income is preferably two choices of high income and low income.
Since it is such a form, it is possible to derive the driving scene change type display order according to the customer attributes roughly divided into two, so that it is typical in car sales business using DCG video Among presentation methods, a presentation method having a high effect of appealing to customers can be analyzed more accurately.
Moreover, since it is such a form, the driving scene change classification display order according to the customer's attributes roughly divided into two can be derived, and therefore, representatives performed in automobile sales business using 3DCG video Among the typical presentation methods, more accurate information can be obtained in order to derive a presentation method with a high effect of appealing to customers.

The selection number information receiving unit 32 is a unit that receives selection number information related to the number of selections for each travel scene change type during car sales and sales using 3DCG video.
In the present embodiment, the selection number information receiving unit 32 receives the selection number information from the selection number information transmitting unit 15 included in the user terminal 1.

  The analyzer storage unit 33 holds the customer information received by the customer information registration unit 31 and the selection count information received by the selection count information reception unit 32.

  The sales performance information calculation means 34 uses the sales performance information stored in the sales performance information storage means 22 and the selection frequency information received by the selection frequency information reception means 32 to sell the vehicle by sales using a 3DCG video. This is means for calculating sales performance information relating to the number of times of selection for each traveling scene change type when the is successful. In the present embodiment, the sales performance information is information related to the average or total number of times of selection for each travel scene change type when sales are successful by car sales business using 3DCG video.

  In this embodiment, the driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, and driving. It includes two or more driving scene change types selected from course changes and changes in the number of cars running in parallel.

With this configuration, it is possible to determine the display order of the driving scene change type that is frequently selected particularly in the car sales business using 3DCG video, so that it is typical in car sales business using 3DCG video. Among presentation methods, a presentation method having a high effect of appealing to customers can be analyzed more accurately.
Moreover, since it is such a form, the display order of the driving | running | working scene change classification selected especially frequently in the car sales business using 3DCG image | video can be determined, Therefore The representative performed in the car sales business using 3DCG image | video Among the typical presentation methods, more accurate information can be obtained in order to derive a presentation method with a high effect of appealing to customers.

Here, among the travel scene change types, the change of the camera angle is a function of changing the position of the viewpoint for viewing the traveling car displayed in the 3DCG image. The camera angle included in the change of the camera angle includes, for example, the angle from the driver's viewpoint, the angle from the front of the car (the front mask can be seen), the angle from the side of the car, the top of the car (the speed of the car) You can cite the camera angle, such as the angle you can feel.
In addition, since the video of the car that the customer wants to see in the car sales business may not necessarily be from the driver's point of view, but also from a third party's point of view, changing the camera angle can increase the customer's purchasing motivation One of the presentation methods.

Among the driving scene change types, changing the zoom-in / zoom-out of the driving scene is a function of changing the distance of the viewpoint for viewing the traveling car displayed in the 3DCG image.
Here, in the car sales business, the image of the car that the customer wants to see is not limited to the close one, but it may be the image of the car when viewed from a distance. Is one of the presentation methods that can enhance the customer's purchasing motivation.

Among the travel scene change types, the change of the car type is a change function for displaying the run scene by temporarily switching the car type of the car.
Here, there are many scenes where a customer decides to purchase a car by comparing cars in the car sales business. Therefore, changing the vehicle type is one of the presentation methods that can enhance the customer's purchasing motivation.

Among the travel scene change types, the change of the specification of the car is a function of changing the specification of the car that is running displayed in the 3DCG image. As the specification of the automobile included in the change of the specification of the automobile, for example, the specifications of the automobile such as the displacement and the driving method can be cited.
Here, in automobile sales and sales, there are many scenes in which a customer decides to purchase a car by looking at the driving scenes of the car with the specifications of the car such as the displacement and driving method according to the customer's wishes. Therefore, changing the specifications of automobiles is one of the presentation methods that can enhance the customer's purchasing motivation.

Of the travel scene change types, the change of the driver type is a function of changing the driver type of the driver who drives the traveling vehicle displayed in the 3DCG image, and the behavior of the traveling vehicle is changed by the driver type. Examples of the driver type include driver types such as a driver who performs a cruise in safe driving, a driver who performs traveling with emphasis on speed, a driver who performs grip traveling, a driver who performs drift traveling, and a professional driver.
Here, in car sales and sales, the customer decides to purchase a car because a specific vision after purchase can be assumed by looking at the driving scene of a car driven by a driver type that matches the customer's wishes. There are many scenes. Therefore, changing the driver type is one of the presentation methods that can enhance the customer's purchasing motivation.

Of the travel scene change types, the change of the color of the car is a function of changing the color of the car that is running displayed in the 3DCG image.
Here, in car sales and sales, there are many scenes in which a customer decides to purchase a car by looking at a running scene of a car that matches the customer's desire. Therefore, changing the color of the car is one of the presentation methods that can enhance the customer's purchasing motivation.

Of the travel scene change types, the change of the traveling course is a function of changing the traveling course displayed on the 3DCG image.
Here, in car sales business, you can assume a specific vision after purchase by looking at the driving scene of the car that runs on the course according to the customer's wish, so the scene where the customer decides to purchase the car is There are many. Therefore, changing the running course is one of the presentation methods that can enhance the customer's purchasing motivation. Here, the course does not necessarily indicate a traveling place in the circuit field, but includes a road in an urban area, a highway, and the like.

Among the travel scene change types, the change in the number of cars that run in parallel is a function that changes the number of cars that run in parallel with the car that runs in the 3DCG image.
Here, there are many scenes where a customer decides to purchase a car by comparing cars in the car sales business. Therefore, changing the number of cars running in parallel is one of the presentation methods that can enhance the customer's purchasing motivation.

  The travel scene change type display order determining means 35 determines the display order of the travel scene change type to be selected by the user in the car sales business using the 3DCG video based on the business result information calculated by the business result information calculating means 34. It is means to do.

  The display order rearranging means 36 is a means for rearranging the traveling scene change type in the display order determined by the traveling scene change type display order determining means 35.

The display order output means 37 is a means for outputting display order information including the display order rearranged by the display order rearranging means 36 (see FIG. 4).
In the present embodiment, the display order output unit 37 outputs the display order information to the display order information receiving unit 16 provided in the user terminal 1. With this configuration, the user can easily use the analysis result because the driving scene change type to be preferentially displayed in the car sales business using 3DCG video can be directly known.

  The display order output unit 37 may output the display order information to another arbitrary display device in addition to or instead of the terminal that displays 3DCG video. By adopting such a form, it is possible to know the traveling scene change type to be displayed first in the automobile sales business using 3DCG video.

Further, the analysis system of the present invention derives a driving scene change type display order according to at least one of customer attributes and user sales experience using at least one of customer information and user sales experience information. There may be.
For example, the sales performance information calculation unit 34 includes the customer information received by the customer information registration unit 31 and held in the analysis device storage unit 33 and the user information received by the user information registration unit 21 and held in the sales storage unit 23. By calculating the sales performance information using at least one of them, the traveling scene change type display order determining means 35 can determine the display order according to the customer attribute of the customer and the sales experience information of the user.

  With this configuration, knowing the driving scene change type to be preferentially displayed in the car sales business using 3DCG video according to the attributes of customers who are going to conduct business and the sales experience of the users themselves Therefore, the user can easily use the analysis result.

  Moreover, since it is such a form, a driving scene change classification display order can be derived according to the attribute of a customer who wants to conduct sales or the user's own sales experience, and therefore automobile sales using 3DCG video Among representative presentation techniques used in sales, presentation techniques that are highly effective for appealing to customers can be analyzed more accurately.

  Moreover, since it is such a form, a driving scene change classification display order can be derived according to the attribute of a customer who wants to conduct sales or the user's own sales experience, and therefore automobile sales using 3DCG video Among representative presentation methods used in sales, more accurate information can be obtained to derive a presentation method with a high effect of appealing to customers.

  The analysis system according to the present invention further displays the 3DCG video traveling scene change type to be displayed next when the 3DCG video displayed by selecting a certain driving scene change type is displayed on the display unit 18. The form which can be known may be sufficient.

For example, the selection count information is information in which the selected travel scene change type is associated with the travel scene change type selected immediately before.
The above-mentioned sales performance information calculation means 34 uses the selected number of times information and the sales performance information, and the selected driving scene change type when the sales are successful by the car sales business using 3DCG video, By calculating sales performance information regarding the number of selections for each combination with the travel scene change type selected immediately before,
The above-described travel scene change type display order determination means 35 can determine the display order according to the travel scene change type received by the user terminal 1 during car sales business using 3DCG video.

  In such a form, the user can know the traveling scene change type to be displayed next during the car sales business using the 3DCG video, and therefore the representative performed in the car sales business using the 3DCG video. Of the typical presentation methods, a presentation method with a high effect of appealing to customers can be obtained more accurately.

  In the present embodiment, the analysis device 3 includes a customer information registration unit 31, a selection frequency information reception unit 32, an analysis device storage unit 33, a sales performance information calculation unit 34, and a travel scene change type display order determination unit. 35, display order rearranging means 36, and display order output means 37, each of which is realized by an individual server device, and each means and each storage unit are realized by different server devices. For example, the functional configuration of the analysis device 3 may be realized by a server device group having an arbitrary configuration.

  Next, the flow of various processes in the analysis system according to the present embodiment will be described with reference to the flowcharts shown in FIGS.

  FIG. 6 is a flowchart showing calculation of sales performance information and determination processing for determining the display order of the travel scene change type. Before the car sales business using 3DCG video, the analysis system calculates the sales performance information and determines the display order of the driving scene change type, so that the user should preferentially select the business to be performed in the future. The travel scene change type can be known. Then, the user refers to the information output by the processing of the flowchart shown in FIG. 6, inputs the traveling scene change type, outputs 3DCG video, and conducts car sales business.

  Hereafter, the process which shows the flowchart of FIG. 6 is demonstrated.

  When the analysis system is used by the user, calculation of sales performance information, travel scene change type using the selection number information, customer information, user information, and sales performance information received and registered by the process shown in the flowchart of FIG. Determine the display order.

  First, in step S <b> 11, the customer information registration unit 31 receives customer information input via the user terminal 1.

  Next, in step S <b> 12, the sales management server 2 accepts user information via the user information registration unit 21.

  Next, in step S <b> 13, the sales performance information calculation unit 34 uses the 3DCG video by using the sales performance information held in the sales storage unit 23 and the selection count information held in the analysis device storage unit 33. Sales performance information relating to the number of times of selection for each travel scene change type when sales are successful through car sales is calculated.

Next, in step S14, the travel scene change type display order determination means 35 determines the travel scene to be selected by the user in the car sales business using 3DCG video based on the sales performance information calculated by the sales performance information calculation means 34. Determine the display order of the change type.
Here, the traveling scene change type display order determining means 35 further uses the user information including the sales experience information held in the sales storage unit 23 to display the 3DCG video corresponding to the sales experience information received in step S11. It is preferable to determine the display order of the travel scene change type to be selected by the user in the used car sales business.
Here, the driving scene change type display order determining means 35 further uses the customer information held in the analysis device storage unit 33 to use the 3DCG video according to the customer attribute of the customer received in step S12. It is preferable to determine the display order of the travel scene change type to be selected by the user in the sales business.

  Next, in step S15, the display order rearranging means 36 rearranges the travel scene change types in the display order determined by the travel scene change type display order determination means 35.

  Next, in step S16, the display order output means 37 outputs display order information including the display order rearranged by the display order rearranging means 36 (see FIG. 5).

FIG. 7 is a flowchart showing processing for receiving and registering (storing) selection number information, customer information, user information, and sales performance information.
After the automobile sales business using the 3DCG video, the analysis system performs the processing of the flowchart shown in FIG. 7, thereby accumulating various information used for the processing shown in the flowchart of FIG.

  Hereinafter, the process shown in the flowchart of FIG. 7 will be described.

  First, in step S <b> 21, the analyzer storage unit 33 holds selection number information received by the selection number information receiving unit 32 during car sales business using 3DCG video.

  Next, in step S22, the analyzer storage unit 33 holds the customer information received by the customer information registration unit 31 by the process shown in S11 of the flowchart shown in FIG.

  Next, in step S23, the sales storage unit 23 holds the user information received by the user information registration unit 21 by the process shown in S12 of the flowchart shown in FIG.

  Next, in step S24, the sales storage unit 23 holds the sales performance information stored by the sales performance information storage means 22 during the car sales business using 3DCG video.

  Here, the user information held by the sales storage unit 23, the sales performance information, the selection count information held by the analysis device storage unit 33, and the customer information are associated with each other by the processes of steps S21 to S24.

  The present invention can be used for automobile sales business using 3DCG video.

DESCRIPTION OF SYMBOLS 1 User terminal 11 Input part 12 Traveling scene change classification reception means 13 Attached information management means 14 Video processing means 15 Selection frequency information transmission means 16 Display order information reception means 17 Display means 18 Display part 2 Sales management server 21 User information registration means 22 Sales result information storage unit 23 Sales storage unit 3 Analysis device 31 Customer information registration unit 32 Selection frequency information reception unit 33 Analysis device storage unit 34 Sales result information calculation unit 35 Travel scene change type display order determination unit 36 Display order rearrangement unit 37 Display order output means N network

Claims (7)

An analysis system that ranks the types of driving scene changes to be selected in car sales business using 3DCG video,
Selection number information receiving means for receiving selection number information regarding the number of selections for each travel scene change type during car sales business using 3DCG video;
Sales performance information storage means for storing sales performance information related to the success or failure of sales for each vehicle model sold by car sales business using 3DCG video;
Sales performance information calculation means for calculating sales performance information related to the number of times of selection for each traveling scene change type when sales are successful by car sales using 3DCG video using the selection frequency information and the sales performance information. When,
A driving scene change type display order determining means for determining a display order of a driving scene change type to be selected by the user in the car sales business using 3DCG video based on the sales result information calculated by the sales result information calculating means;
A display order rearranging means for rearranging the traveling scene change type in the display order determined by the traveling scene change type display order determining means;
Display order output means for outputting display order information including the display order rearranged by the display order rearranging means;
With
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means includes a process of determining a display order in order from a travel scene change type having a larger number of selections among the number of times selected for each travel scene change type included in the sales performance information. Analysis system. The analysis system further comprises:
A driving scene change type accepting unit for receiving a driving scene change type selected during the car sales business using 3DCG video and an option corresponding to the selected driving scene change type;
Attached information calculating means for calculating attached information of an estimated amount of purchase of a car and / or a display of a delivery time according to selection of an option received by the travel scene change type accepting means,
Video processing means for processing the 3DCG video associated with the travel scene change type received by the travel scene change type reception means and the attached information;
Display means for performing display processing of 3DCG video processed by the video processing means;
The analysis system according to claim 1, comprising: The analysis system further comprises:
A customer information registration means for registering customer information including customer attributes of a customer who received a car sales business;
With
The customer attribute is one or more attributes selected from age and sex, gender, level of assets held, level of purchase funds, level of income,
The sales performance information calculation means further calculates the sales performance information using customer information,
The travel scene change type display order determining means includes a process of determining the display order according to a customer attribute of a customer,
The analysis system according to claim 1, wherein the display order output unit outputs the display order information according to customer attributes of a customer who receives a car sales business. The analysis system further comprises:
A user information registration means for registering user information including sales experience information relating to a sales experience of a user who conducts automobile sales;
With
The sales performance information calculating means further calculates the sales performance information using sales experience information of a user who conducts car sales business,
The travel scene change type display order determining means includes a process of determining the display order according to sales experience information of a user who conducts car sales.
The analysis system according to any one of claims 1 to 3, wherein the display order output means outputs the display order information according to sales experience information of a user who conducts car sales business. An analysis device that ranks the type of driving scene change to be selected at the time of car sales business using 3DCG video,
Selection number information receiving means for receiving selection number information regarding the number of selections for each travel scene change type during car sales business using 3DCG video;
Sales performance information storage means for storing sales performance information related to the success or failure of sales for each vehicle model sold by car sales business using 3DCG video;
Sales performance information calculation means for calculating sales performance information related to the number of times of selection for each traveling scene change type when sales are successful by car sales using 3DCG video using the selection frequency information and the sales performance information. When,
A driving scene change type display order determining means for determining a display order of a driving scene change type to be selected by the user in the car sales business using 3DCG video based on the sales result information calculated by the sales result information calculating means;
A display order rearranging means for rearranging the traveling scene change type in the display order determined by the traveling scene change type display order determining means;
Display order output means for outputting display order information including the display order rearranged by the display order rearranging means;
With
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means includes a process of determining a display order in order from a travel scene change type having a larger number of selections among the number of times selected for each travel scene change type included in the sales performance information. Analysis equipment. An analysis program for ranking driving scene change types to be selected in car sales business using 3DCG video,
A selection count information receiving means for receiving selection count information relating to the selection count for each travel scene change type during car sales business using 3DCG video;
Sales performance information storage means for storing sales performance information related to the success or failure of sales for each vehicle model sold by car sales business using 3DCG video;
Sales performance information calculation means for calculating sales performance information related to the number of times of selection for each traveling scene change type when sales are successful by car sales using 3DCG video using the selection frequency information and the sales performance information. When,
A driving scene change type display order determining means for determining a display order of a driving scene change type to be selected by the user in the car sales business using 3DCG video based on the sales result information calculated by the sales result information calculating means;
A display order rearranging means for rearranging the traveling scene change type in the display order determined by the traveling scene change type display order determining means;
Display order output means for outputting display order information including the display order rearranged by the display order rearranging means;
Function as
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means functions to include a process of determining a display order in order from a travel scene change type with a larger number of selections among the number of times selected for each travel scene change type included in the sales performance information. An analysis program. An analysis method for ranking driving scene change types to be selected at the time of car sales business using 3DCG video,
the system,
Receiving selection number information related to the number of selections for each traveling scene change type during automobile sales and operation using 3DCG video by receiving selection number information;
Storing sales result information on the success or failure of sales for each vehicle type sold by the car sales business using 3DCG video by the sales result information storage means;
The sales performance information calculation means calculates the sales performance information related to the number of times of selection for each travel scene change type when the sales are successful by the automobile sales business using 3DCG video using the selection frequency information and the sales performance information. And steps to
The step of determining the display order of the travel scene change type to be selected by the user in the car sales business using the 3DCG video based on the business performance information calculated by the business performance information calculating means by the travel scene change type display order determining means. When,
Rearranging the travel scene change type to the display order determined by the travel scene change type display order determining means by the display order rearranging means;
Outputting display order information including the display order rearranged by the display order rearranging means by a display order output means;
With
The driving scene change type is a camera angle change, a zoom-in / zoom-out change of the driving scene, a car type change, a car specification change, a driver type change, a car color change, a driving course change, a parallel Including two or more driving scene change types selected from the change in the number of cars to run,
The travel scene change type display order determining means includes a process of determining a display order in order from a travel scene change type having a larger number of selections among the number of times selected for each travel scene change type included in the sales performance information. Analysis method.