JP6284286B1 - Broadcast data processing apparatus and program - Google Patents

Abstract

A broadcast data processing apparatus and program capable of accurately evaluating the advertising effectiveness of a broadcast program for a broadcast target are provided. A broadcast data processing apparatus includes: a pre-broadcast target user extracting unit that extracts a pre-broadcast target user who has posted a target broadcast program in a pre-broadcast counting period; and a pre-broadcast target user broadcasting in a pre-broadcast counting period. A pre-broadcast target user broadcast target post count counting unit that counts the number of target posts, a post-broadcast target user extraction unit that extracts a post-broadcast target user who posted the target broadcast program in the first post-broadcast counting period, A post-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user. [Selection] Figure 2

Description

The present invention relates to a broadcast data processing apparatus and program, and more particularly, to a broadcast data processing apparatus and program for counting the number of postings to be broadcast by a target user who has posted a target broadcast program before and after the broadcast of the target broadcast program.

  Various systems for evaluating the advertising effectiveness of broadcast programs have been developed. For such a technique, for example, the technique described in Patent Document 1 is referred to.

JP 2004-348629

  By the way, broadcast objects such as CM merchandise and program appearance talents in broadcast programs are often posted by social networking services such as Twitter (registered trademark). There was a need to develop a system that accurately evaluates advertising effectiveness.

The present invention has been made in view of the above circumstances, and an object thereof is to provide a broadcast data processing apparatus and program capable of evaluating the advertising effectiveness of a broadcast program for a broadcast target.

In order to achieve the above object, the invention of claim 1 relating to a broadcast data processing apparatus is a broadcast data processing apparatus that counts the number of posts to be broadcasted by a target user, and counts the target broadcast program before broadcasting. A pre-broadcast count period setting unit for setting a pre-broadcast count period for performing, and a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing counting after the target broadcast program is broadcast And a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period, and the broadcast of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit Pre-broadcast target user broadcast target post count counter for counting the number of broadcast target posts in the pre-count period, and posting of the target broadcast program in the first post-broadcast count period The post-broadcast target user extraction unit that extracts the post-broadcast target user, and the post-broadcast target user extraction unit that is extracted by the post-broadcast target user extraction unit counts the number of posts to be broadcast in the first post-broadcast counting period. Post-broadcast target user broadcast target post count counter, and the pre-broadcast target user extraction unit is a post-broadcast target user extracted from the post user in the pre-broadcast count period by the post-broadcast target user extraction unit The pre-broadcast target user broadcast target post count counting unit is extracted as the pre-broadcast target user, and the pre-broadcast target user number-of-posts counting unit overlaps the post-broadcast target user extracted by the post-broadcast target user extraction unit. The posting number of the posting target of the posting user in the period is counted .

According to the present invention, a pre-broadcast count period setting unit that sets a pre-broadcast count period for counting before broadcasting the target broadcast program, and a first broadcast for performing counting after the target broadcast program is broadcast. A first post-broadcasting period setting unit that sets a post-counting period; a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period; A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the target user extractor;
The post-broadcast target user extraction unit that extracts the post-broadcast target user who posted the target broadcast program in the first post-broadcast counting period, and the post-broadcast target user extraction unit that is extracted by the post-broadcast target user extraction unit A post-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in a first post-broadcast count period, and the pre-broadcast target user extraction unit is a post user in the pre-broadcast count period The post-broadcast target user extracted by the post-broadcast target user extraction unit is extracted as the pre-broadcast target user, and the pre-broadcast target user broadcast target post count counting unit extracts the post-broadcast target user Posts of the broadcast target of the posting user in the pre-broadcast counting period overlapping with the post-broadcast target user extracted by the department Since it was decided to count, it is possible to make a comparison of the number of posts broadcast target audience before and after the broadcast of the target broadcast program, it is possible to carry out the evaluation of the advertising effect of the broadcast program to the broadcast target.

In addition, the pre-broadcast target user extraction unit extracts a post user who overlaps with the post-broadcast target user extracted by the post-broadcast target user extraction unit from the post user in the pre-broadcast counting period as a pre-broadcast target user. broadcast target posts counting unit, since the counting of the number of posts broadcast target post users in the broadcast before counting period that overlaps with the broadcast after audience extracted by audience extraction unit of the broadcast, the broadcasting of programs Ru can be performed accurately compares the posts of broadcast target audiences before and after the broadcast.

In order to achieve the above object, the invention according to claim 2 of the broadcast data processing device is a broadcast data processing device for counting the number of posts to be broadcasted by the target user, and the count before the broadcast of the target broadcast program is performed. A pre-broadcast count period setting unit for setting a pre-broadcast count period for performing, and a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing counting after the target broadcast program is broadcast And a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period, and the broadcast of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit Pre-broadcast target user broadcast target post count counter for counting the number of broadcast target posts in the pre-count period, and posting of the target broadcast program in the first post-broadcast count period The post-broadcast target user extraction unit that extracts the post-broadcast target user, and the post-broadcast target user extraction unit that is extracted by the post-broadcast target user extraction unit counts the number of posts to be broadcast in the first post-broadcast counting period. A post-broadcast target user broadcast target post count counting unit, wherein the post-broadcast target user extraction unit extracts a target user whose post number of the target broadcast program is multiple times.
According to the present invention, a pre-broadcast count period setting unit that sets a pre-broadcast count period for counting before broadcasting the target broadcast program, and a first broadcast for performing counting after the target broadcast program is broadcast. A first post-broadcasting period setting unit that sets a post-counting period; a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period; The pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast target period of the pre-broadcast target user extracted by the target user extraction unit, and the first post-broadcast count period A post-broadcast target user extraction unit that extracts a post-broadcast target user who posted the target broadcast program, and a post-broadcast target user extraction unit extracted by the post-broadcast target user extraction unit. A post-broadcast target user broadcast target post count counting unit that counts the number of posts targeted for broadcast in the first post-broadcast counting period, and the post-broadcast target user extraction unit includes the target broadcast program Since the target users with multiple postings are selected , the influence of the number of posts in the target user's target broadcast program can be accurately evaluated by setting a threshold value arbitrarily. The

In order to achieve the above object, the invention according to claim 3 of the broadcast data processing device is a broadcast data processing device for counting the number of posts to be broadcasted by the target user, wherein the count before the broadcast of the target broadcast program is performed. A pre-broadcast count period setting unit for setting a pre-broadcast count period for performing, and a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing counting after the target broadcast program is broadcast And a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period, and the broadcast of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit Pre-broadcast target user broadcast target post count counter for counting the number of broadcast target posts in the pre-count period, and posting of the target broadcast program in the first post-broadcast count period The post-broadcast target user extraction unit that extracts the post-broadcast target user, and the post-broadcast target user extraction unit that is extracted by the post-broadcast target user extraction unit counts the number of posts to be broadcast in the first post-broadcast counting period. A post-broadcast target user broadcast target post count counting unit, and a post-broadcasting user excluding the pre-broadcast target user extracted by the pre-broadcast target user extraction unit from the post user in the pre-broadcast counting period A pre-broadcast non-target user extraction unit that extracts as a non-target user, and a pre-broadcast non-target user extraction unit that counts the number of posts to be broadcast of the non-broadcast non-target user extracted by the pre-broadcast non-target user extraction unit in the pre-broadcast counting period. And a target user broadcast target post count counting unit.
According to the present invention, a pre-broadcast count period setting unit that sets a pre-broadcast count period for counting before broadcasting the target broadcast program, and a first broadcast for performing counting after the target broadcast program is broadcast. A first post-broadcasting period setting unit that sets a post-counting period; a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period; The pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast target period of the pre-broadcast target user extracted by the target user extraction unit, and the first post-broadcast count period A post-broadcast target user extraction unit that extracts a post-broadcast target user who posted the target broadcast program, and a post-broadcast target user extraction unit extracted by the post-broadcast target user extraction unit. A post-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the first post-broadcast count period, and further from a post user in the pre-broadcast count period to a pre-broadcast target Pre-broadcast non-target user extraction unit that extracts post users excluding pre-broadcast target users extracted by the user extraction unit as pre-broadcast non-target users, and extraction by the pre-broadcast non-target user extraction unit during the pre-broadcast counting period Post-broadcast non-target user broadcast target post count counting unit that counts the number of post-broadcast non-target user broadcast target posts, so that the target user and non-target user broadcast target posts before broadcast Number comparisons can be made (claim 3 ).

In order to achieve the above object, the invention of claim 4 relating to a broadcast data processing apparatus is a broadcast data processing apparatus that counts the number of posts to be broadcasted by a target user, and counts the target broadcast program before broadcasting. A pre-broadcast count period setting unit for setting a pre-broadcast count period for performing, and a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing counting after the target broadcast program is broadcast And a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period, and the broadcast of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit Pre-broadcast target user broadcast target post count counter for counting the number of broadcast target posts in the pre-count period, and posting of the target broadcast program in the first post-broadcast count period The post-broadcast target user extraction unit that extracts the post-broadcast target user, and the post-broadcast target user extraction unit that is extracted by the post-broadcast target user extraction unit counts the number of posts to be broadcast in the first post-broadcast counting period. A post-broadcast target user broadcast target post count counting unit, and a post-broadcast target user extracted by the post-broadcast target user extraction unit from the post user in the first post-broadcast count period A post-broadcast non-target user extraction unit that extracts users as post-broadcast non-target users, and a post-broadcast non-target user extraction target post extracted by the post-broadcast non-target user extraction unit in the first post-broadcast counting period And a post-broadcast non-target user broadcast target post count counting unit that counts the number.
According to the present invention, a pre-broadcast count period setting unit that sets a pre-broadcast count period for counting before broadcasting the target broadcast program, and a first broadcast for performing counting after the target broadcast program is broadcast. A first post-broadcasting period setting unit that sets a post-counting period; a pre-broadcast target user extraction unit that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period; The pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast target period of the pre-broadcast target user extracted by the target user extraction unit, and the first post-broadcast count period A post-broadcast target user extraction unit that extracts a post-broadcast target user who posted the target broadcast program, and a post-broadcast target user extraction unit extracted by the post-broadcast target user extraction unit. A post-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the first post-broadcast count period, and further from a posting user in the first post-broadcast count period A post-broadcast non-target user extraction unit that extracts post-broadcast target users extracted by the post-broadcast target user extraction unit as post-broadcast non-target users, and the post-broadcast in the first post-broadcast counting period Post-broadcast non-target user broadcast target post count counter that counts the number of post-broadcast non-target user broadcast target posts extracted by the non-target user extraction unit. It is possible to compare the number of posts to be broadcast by the target user (claim 4 ).

The target broadcast program is broadcast a plurality of times, and the first post-broadcasting counting period is a period obtained by adding a predetermined additional period to a basic counting period defined as a period from the first to the last of a plurality of broadcastings (Claim 5 ). The predetermined additional period can be within one month (Claim 6 ), and more specifically within one week (Claim 7 ). The pre-broadcasting counting period may be a basic counting period (claim 8 ).

A second post-broadcasting count period setting unit for setting a second post-broadcasting count period defined by a time obtained by adding a predetermined additional time to the airing time of the target broadcast program; The post-broadcast target broadcast program post count counter that counts the number of post of the target broadcast program in the second post-broadcast count period set by the department, grasps the number of posts of the target broadcast program during the program broadcast (Claim 9 ).

If there is a post-broadcast target post count counter that counts the number of posts to be broadcast in the second post-broadcast count period set by the second post-broadcast count period setting unit, Can be grasped (claim 10 ).

If it has a post-broadcast target user number counting unit that counts the number of users of target users who have posted the target broadcast program in the second post-broadcast counting period set by the second post-broadcast counting period setting unit The number of target users of the target broadcast program during program broadcast can be ascertained (claim 11 ).

The predetermined additional time can be within 60 minutes (Claim 12 ), and more specifically within 10 minutes (Claim 13 ). That is, the posting rate of the target broadcast program, the user rate of the target user, and the posting rate of the broadcast target related to the target broadcast program are determined by the inventor after the end of each target broadcast program (after the end of each airing time). It has been found that when 60 minutes elapse, more specifically, when 10 minutes elapses, a significant decrease occurs.

The broadcast target can be an organization, company, celebrity, entertainer, talent, product name, service name, facility, place, or brand name related to a broadcast program (claim 14 ). The posting can be a posting on the Web (claim 15 ). Posts on the Web can be posts in social networking services (claim 16 ).

In order to achieve the above object, the invention according to claim 17 relates to a program for performing a count before broadcasting a target broadcast program on a computer in a broadcast data processing apparatus that counts the number of postings of a target user's broadcast target . A pre-broadcast count period setting unit for setting a pre-broadcast count period, a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing a count after the target broadcast program is broadcast, and A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in a pre-broadcast count period, and the pre-broadcast target user extracted by the pre-broadcast target user extraction unit A broadcast target user broadcast target post count counting unit for counting the number of broadcast target posts in the first broadcast post count period The post-broadcast target user extraction unit that extracts the post-broadcast target user who made the post, and the post-broadcast target user extracted by the post-broadcast target user extraction unit in the first post-broadcast counting period The post-broadcast target user that functions as a post-broadcast target user count counting unit that counts the number, and the pre-broadcast target user extraction unit is the post-broadcast target user extraction unit extracted from the post user in the pre-broadcast count period It functions to extract post users that overlap with the target user as the pre-broadcast target user, and the pre-broadcast target user broadcast target post count counting unit and the post-broadcast target user extracted by the post-broadcast target user extraction unit to count the number of posts of the broadcast target of posting user in the broadcast before the counting period duplicate Characterized in that it function.

In order to achieve the above object, an invention according to claim 18 relating to a program is provided for performing counting before broadcasting a target broadcast program on a computer in a broadcast data processing apparatus that counts the number of posts to be broadcast by the target user . A pre-broadcast count period setting unit for setting a pre-broadcast count period, a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing a count after the target broadcast program is broadcast, and A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in a pre-broadcast count period, and the pre-broadcast target user extracted by the pre-broadcast target user extraction unit A broadcast target user broadcast target post count counting unit for counting the number of broadcast target posts in the first broadcast post count period The post-broadcast target user extraction unit that extracts the post-broadcast target user who made the post, and the post-broadcast target user extracted by the post-broadcast target user extraction unit in the first post-broadcast counting period together to function as an audience broadcast target posts counting unit of the broadcast to count the number, the broadcast after audience extraction unit that acts to extract the target user posts of the target broadcast program is multiple times It is characterized by that.
In order to achieve the above object, a 19th aspect of the present invention relates to a program for performing a count before broadcasting a target broadcast program on a computer in a broadcast data processing apparatus that counts the number of posts to be broadcast by the target user. A pre-broadcast count period setting unit for setting a pre-broadcast count period, a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing a count after the target broadcast program is broadcast, and A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in a pre-broadcast count period, and the pre-broadcast target user extracted by the pre-broadcast target user extraction unit A broadcast target user broadcast target post count counting unit for counting the number of broadcast target posts in the first broadcast post count period The post-broadcast target user extraction unit that extracts the post-broadcast target user who made the post, and the post-broadcast target user extracted by the post-broadcast target user extraction unit in the first post-broadcast counting period The post-broadcast target user that functions as a post-broadcast target post count counter, and a post user excluding the pre-broadcast target user extracted by the pre-broadcast target user extraction unit from the post user in the pre-broadcast count period A pre-broadcast non-target user extraction unit that extracts as a non-broadcast non-target user, and a broadcast that counts the number of posts to be broadcast of the pre-broadcast non-target user extracted by the pre-broadcast non-target user extraction unit in the pre-broadcast counting period It functions as a pre-non-target user broadcast target post count counter.
In order to achieve the above object, the invention according to claim 20 relates to a program for performing a count before broadcasting a target broadcast program on a computer in a broadcast data processing apparatus that counts the number of posted broadcasts of the target user. A pre-broadcast count period setting unit for setting a pre-broadcast count period, a first post-broadcast count period setting unit for setting a first post-broadcast count period for performing a count after the target broadcast program is broadcast, and A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in a pre-broadcast count period, and the pre-broadcast target user extracted by the pre-broadcast target user extraction unit A broadcast target user broadcast target post count counting unit for counting the number of broadcast target posts in the first broadcast post count period The post-broadcast target user extraction unit that extracts the post-broadcast target user who made the post, and the post-broadcast target user extracted by the post-broadcast target user extraction unit in the first post-broadcast counting period A post-broadcast target user that counts the number of broadcast target posts, and a post-broadcast target user extracted by the post-broadcast target user extraction unit from the posting users in the first post-broadcast count period. The post-broadcast non-target user extraction unit that extracts the excluded posting users as post-broadcast non-target users, and the post-broadcast non-target user extraction unit extracted by the post-broadcast non-target user extraction unit in the first post-broadcast counting period It functions as a post-broadcast non-target user broadcast target post count counter that counts the number of target posts.

ADVANTAGE OF THE INVENTION According to this invention, the advertising effectiveness effect of the broadcast program with respect to broadcast object can be evaluated.

It is a block diagram which shows the outline | summary of the whole structure of the broadcast data processing apparatus which concerns on embodiment of this invention. It is a block diagram following FIG. 1 which shows the outline | summary of the whole structure of the broadcast data processing apparatus. It is a block diagram following FIG. 2 which shows the outline | summary of the whole structure of the broadcast data processing apparatus. It is a figure for demonstrating the counting period in the broadcast data processing apparatus. It is another figure for demonstrating the counting period in the broadcast data processing apparatus. It is a figure for demonstrating the data memorize | stored in the memory | storage part of the broadcast data processing apparatus. It is another figure for demonstrating the data memorize | stored in the memory | storage part of the broadcast data processing apparatus. It is a flowchart for demonstrating the processing flow by the broadcast data processing apparatus. It is a flowchart following FIG. 8 for demonstrating the processing flow by the broadcast data processing apparatus. It is a figure for demonstrating the data processor which concerns on the modification of this invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. 1 to 3 are block diagrams showing an outline of the overall configuration of a broadcast data processing apparatus 1 showing an embodiment of the present invention.

The outline of the broadcast data processing apparatus 1 of the present invention will be described with reference to these drawings. The broadcast data processing apparatus 1 has a function of counting the number of posts to be broadcasted by the target user. Indicates the number of posts to be broadcast by users who posted the target broadcast program from the posting users before and after broadcasting the target broadcast program (the user who posted the target broadcast program may be the target user below) It has a function of counting (the target broadcast program is a broadcast program for which the number of posts and the number of users are counted). In the present embodiment, the posting of the target broadcast program refers to a post that includes content that can identify the target broadcast program, and the posting that is a broadcast target refers to a post that includes content that can identify the broadcast target. The broadcast target is an organization, a company, a celebrity, an entertainer, a talent, a product name, a service name, a facility, a place, a brand name, or a CM sponsor name exposed or appearing in a commercial (CM) or a broadcast program. More specifically, postings are posted on social networking services such as Twitter (registered trademark) in more detail than postings on the Web.

The broadcast data processing apparatus 1 has a general configuration as a computer, and includes a CPU, a memory, a hard disk, an input device (keyboard, mouse), and a display device (display). The memory functions as a computer-readable storage medium.

The broadcast data processing device 1 includes a pre-broadcast count period setting unit 10, a first post-broadcast count period setting unit 20, a second post-broadcast count period setting unit 30, a storage unit 40, and a pre-broadcast target broadcast program post count counter. 50, pre-broadcast target post count counter 60, pre-broadcast target user count counter 70, first post-broadcast target broadcast program post count counter 100, first post-broadcast target post count counter 110, first Post-broadcast target user count counting unit 120, threshold setting unit 123, post-broadcast target user extraction unit 125, post-broadcast target user broadcast target post count counting unit 140, post-broadcast target user broadcast target post rate calculation unit 143, post-broadcast non- Target user extraction unit 144, post-broadcast non-target user broadcast target post count unit 144a, post-broadcast non-target user broadcast target post rate calculation unit 145, pre-broadcast target user extraction unit 146, pre-broadcast target -User broadcast target post count counting unit 147, pre-broadcast target user broadcast target post rate calculation unit 148, pre-broadcast non-target user extraction unit 148a, pre-broadcast non-target user broadcast target post count counter 148b, pre-broadcast non-target user broadcast target Post rate calculator 149, second post-broadcast target broadcast program post count counter 150, post-broadcast target broadcast program post rate calculator 160, second post-broadcast target post count counter 170, post-broadcast target post rate Calculation unit 180, second post-broadcast target user number calculation unit 190, post-broadcast target user rate calculation unit 200, second post-broadcast non-target user number calculation unit 210, post-broadcast non-target user rate calculation unit 220, display unit 230 functional units.

The pre-broadcast count period setting unit 10 has a function of setting a pre-broadcast count period for counting the target broadcast program before the broadcast. In the present embodiment, as shown in FIG. 4, the pre-broadcast counting period is a period before the first broadcast in the target broadcast program starts, and is set between a basic counting period and a synchronization period described later. .

The first post-broadcasting counting period setting unit 20 has a function of setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast. Here, in the present embodiment, the target broadcast program is broadcast a plurality of times, and the first post-broadcast counting period is from the first to the last of a plurality of broadcasts as shown in FIG. More specifically, the basic counting period defined as the period is a period within one month (for example, the additional period is one month, one week to one month, etc.), and more specifically, a period within one week (for example, The additional period is one week, one day to one week, etc.). That is, the present inventor posts the target broadcast program, the number of users of the target user, and the post of the broadcast target related to the target broadcast program after one month has passed since the end of the target broadcast program. It is grasped that it falls significantly by passing.

As shown in FIG. 5, the second post-broadcast counting period setting unit 30 sets the broadcast time of the target broadcast program to a time within 60 minutes in detail (for example, the additional time is 60 minutes, 10 minutes). More specifically, a function for setting a second post-broadcasting counting period defined by a time within 10 minutes (for example, additional time is 10 minutes, 1 minute to 10 minutes, etc.) is added. Have.

As shown in FIGS. 6 and 7, the storage unit 40 associates the posting date / time, the presence / absence of postings of various broadcast programs, the presence / absence of postings of various broadcasting targets, and the information of various posting users for each posting. And has a function to memorize. In addition, the memory | storage part 40 is contribution regarding all the postings in each count period set by the count period setting part 10 before a broadcast, the count period setting part 20 after a 1st broadcast, and the 2nd count period setting part 30 after a broadcast. Data is stored for each post. As shown in FIG. 6, not only data in which at least one of the broadcast program and broadcast target is posted, but also a broadcast program and broadcast target as shown in FIG. Both of these also store data indicating no posting.

  Pre-broadcast target broadcast program post count counter 50 includes the number of posts of the target broadcast program in the pre-broadcast count period set by pre-broadcast count period setting unit 10 and the presence / absence of post of broadcast program stored in storage unit 40. It has a function to count based on the date and time. Even before the target broadcast program is broadcast, it may be advertised by a program preview CM or the like, and the target broadcast program may be posted. In other words, the posting of the target broadcast program before broadcasting is more specifically a posting to a broadcast program notice CM or the like.

The broadcast target post count counter 60 before broadcasting includes the number of posts to be broadcast in the pre-broadcast count period set by the pre-broadcast count period setting unit 10 and the presence / absence of broadcast target posts and the date and time of posting. It has a function to count for each broadcast object based on

  The pre-broadcast target user count unit 70 stores the number of users of the target user who posted the target broadcast program in the pre-broadcast count period set by the pre-broadcast count period setting unit 10 in the broadcast unit stored in the storage unit 40. It has a function of counting based on the presence / absence of posting, information of the posting user who posted, and the date / time of posting.

  The first post-broadcast target broadcast program post count counter 100 stores the post count of the target broadcast program in the first post-broadcast count period set by the first post-broadcast count period setting unit 20 in the storage unit 40. It has a function of counting based on whether or not a broadcast program has been posted and the date and time of posting.

The first post-broadcast target posting count unit 110 broadcasts the number of posts to be broadcast in the first post-broadcast count period set by the first post-broadcast count period setting unit 20 stored in the storage unit 40. It has a function of counting for each broadcast target based on the presence or absence of the target posting and the date and time of posting.

  The first post-broadcast target user counting unit 120 stores the number of users of target users who have posted the target broadcast program in the first post-broadcast counting period set by the first post-broadcast counting period setting unit 20. It has a function of counting based on the presence / absence of posting of a broadcast program stored in the section 40, the information of the posting user who made the posting, and the date and time of posting.

The threshold setting unit 123 has a function of setting a predetermined threshold.
The post-broadcast target user extraction unit 125 includes the post of the broadcast program stored in the storage unit 40 and the post of the target user who posted the target broadcast program from the posting user in the first post-broadcast counting period. It has a function of extracting as a post-broadcast target user based on user information and posting date and time. The post-broadcast target user extracting unit 125 can extract only target users whose number of posts of the target broadcast program is equal to or more than the predetermined threshold set by the threshold setting unit 123. The threshold value is set as 1, 2, 5, or 10 times.

The post-broadcast target user broadcast target post count unit 140 stores, in the storage unit 40, the number of posts to be broadcast in the first post-broadcast count period of all post-broadcast target users extracted by the post-broadcast target user extraction unit 125. It has a function of counting for each broadcasting target based on the information of the posting user who made the posting, the presence / absence of postings for broadcasting, and the date and time of posting. The post-broadcast target user is extracted if the target broadcast program is posted a predetermined number or more in the first post-broadcast counting period as described above. In other words, the number of broadcast target posts counted by the post-broadcast target user broadcast target post count unit 140 includes posts for which the target broadcast program has been posted and posts for which other target broadcast programs have not been posted. Is also included.

The post-broadcast target user broadcast target post rate calculating unit 143 calculates the post counts (Y1) of all post-broadcast target users counted by the broadcast target (Y1) as counted by the post-broadcast target user broadcast target post count counter 140. The post-broadcast target user broadcast target posting rate (X1) divided by the total number of broadcast target posts (Z1) in the first post-broadcast target period for all the post-broadcast target users.
[Equation 1]
X1 = Y1 / Z1

The post-broadcast non-target user extraction unit 144 includes post-broadcast non-target users in the first post-broadcast counting period, the presence / absence of posting of broadcast programs stored in the storage unit 40, the information of the posting user who made the post, and the date and time of posting It has the function to extract based on. The post-broadcast non-target users are post users excluding the post-broadcast target users extracted by the post-broadcast target user extraction unit 125 from all post users in the first post-broadcast counting period.

The post-broadcast non-target user broadcast target post count counter 144a calculates the post count (Y2) for each post-broadcast non-target user broadcast target extracted by the post-broadcast non-target user extraction unit 144 in the first post-broadcast count period. It has the function of counting based on the information of the posting user who made the posting stored in the storage unit 40, the presence / absence of the posting to be broadcast, and the date and time of posting.

The post-broadcast non-target user broadcast target post rate calculation unit 145, as shown in Equation 2, the post-broadcast non-target user broadcast target post count counting unit 144a counted by the post-broadcast non-target user post target (Y2). Has a function of calculating a post-broadcast non-target user broadcast target post rate (X2) divided by all post-broadcast post counts (Z2) in the first post-broadcast non-target user.
[Equation 2]
X2 = Y2 / Z2

  The pre-broadcast target user extraction unit 146 has a function of extracting a post user who has posted a target broadcast program from post users in the pre-broadcast counting period as a pre-broadcast target user. More specifically, the pre-broadcast target user extraction unit 146 stores in the storage unit 40 post users who overlap with the post-broadcast target user extracted by the post-broadcast target user extraction unit 125 from all post users in the pre-broadcast counting period. It has a function of extracting as a pre-broadcast target user based on the information of the posting user who made the posting and the posting date and time. The target user extracted by the pre-broadcast target user extraction unit 146 only needs to overlap with the post-broadcast target user among the posting users in the pre-broadcast counting period. It does not matter whether or not a posting to a program preview CM or the like in the pre-counting period has been made.

The pre-broadcast target user broadcast target post count counter 147 has a function of counting the number of broadcast target posts during the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit 146. More specifically, the pre-broadcast target user broadcast target post count counting unit 147 counts the number of broadcast target posts in the pre-broadcast target user extraction period extracted by the post-broadcast target user extraction unit 125 for each broadcast target. It has a function.

That is, the pre-broadcast target user broadcast target post count counting unit 147 overlaps with all the pre-broadcast target users extracted by the pre-broadcast target user extraction unit 146 (post-broadcast target users as described above in the posting users in the pre-broadcast count period). The number of posts to be broadcast in the pre-broadcast counting period of the posting user) is counted for each broadcasting target based on the information of the posting user who made the posting stored in the storage unit 40, the presence or absence of the posting to be broadcasted, and the date and time of posting. It has a function to do. The pre-broadcast target user broadcast target post count counter 147 can grasp the number of broadcast target posts in the pre-broadcast count period based on the post-broadcast target user even before the broadcast.

The pre-broadcast target user broadcast target post rate calculation unit 148 calculates the number of posts (Y3) for each broadcast target of all the pre-broadcast target users counted by the pre-broadcast target user broadcast target post count counter 147 as shown in Equation 3. It has a function of calculating the pre-broadcast target user broadcast target posting rate (X3) divided by the total number of broadcast target posts (Z3) in the pre-broadcast target user.
[Equation 3]
X3 = Y3 / Z3

The pre-broadcast non-target user extraction unit 148a is based on the presence / absence of posting of the broadcast program stored in the storage unit 40, the information of the posting user who made the post, and the date and time of posting. It has a function to extract. The pre-broadcast non-target users are post users excluding the pre-broadcast target users extracted by the pre-broadcast target user extraction unit 146 from all post users in the pre-broadcast counting period.

The pre-broadcast non-target user broadcast target post count counter 148b stores the post count (Y4) for each broadcast target of the non-pre-broadcast non-target user extracted by the pre-broadcast non-target user extraction unit 148a in the pre-broadcast count period. It has a function of counting based on the information of the posting user who made the posting stored in the above, the presence / absence of the posting to be broadcast, and the date / time of posting.

The pre-broadcast non-target user broadcast target post rate calculation unit 149 calculates the number of posts per broadcast target of all the pre-broadcast target users counted by the pre-broadcast non-target user broadcast target post count unit 148b as shown in Equation 4 (Y4). ) Divided by the number of all broadcast target posts (Z4) in the pre-broadcast target user's pre-broadcast counting period, the pre-broadcast target user broadcast target post rate (X4) is calculated.
[Equation 4]
X4 = Y4 / Z4

The second post-broadcast target broadcast program post count counter 150 has a function of counting the number of posts of the target broadcast program in the second post-broadcast count period set by the second post-broadcast count period setting unit 30. ing.

The post-broadcast target broadcast program posting rate calculation unit 160, as shown in Equation 5, is the first post number for all posts (Z5) in the second post-broadcasting counting period set by the second post-broadcasting counting period setting unit 30. 2 has a function of calculating the ratio (X5) of the number of postings of the target broadcast program (Y5) counted by the post-broadcast target broadcast program post count counter 150.
[Equation 5]
X5 = Y5 / Z5

  The second post-broadcast target posting count unit 170 has a function of counting the number of broadcast target posts for each broadcast target in the second post-broadcast count period setting unit 30. Have.

The post-broadcast target posting rate calculation unit 180, as shown in Equation 6, is the second for the number of posts (Z6) of all posts in the second post-broadcast counting period set by the second post-broadcast counting period setting unit 30. Has a function of calculating the ratio (X6) of the number of posts (Y6) for each broadcast target counted by the post-broadcast target post count counter 170.
[Equation 6]
X6 = Y6 / Z6

  The second post-broadcast target user count unit 190 is the number of post-broadcast target users who posted the target broadcast program in the second post-broadcast count period setting unit 30 set by the second post-broadcast count period setting unit 30. Has a function of extracting and counting. Note that a predetermined threshold may be set for counting by the second post-broadcast target user number counting unit 190, and only target users who have posted more than a predetermined number may be counted.

The post-broadcast target user rate calculation unit 200, as shown in Equation 7, is the number of users (Z7) of all posting users who have made postings in the second post-broadcasting counting period set by the second post-broadcasting counting period setting unit 30. ) For calculating the ratio (X7) of the number of post-broadcast target users (Y7) who posted the target broadcast program counted by the second post-broadcast target user number counting unit 190.
[Equation 7]
X7 = Y7 / Z7

  The second post-broadcast non-target user count unit 210 receives a second post-broadcast from all posting users who have posted in the second post-broadcast count period set by the second post-broadcast count period setting unit 30. It has a function of extracting and counting posting users excluding post-broadcast target users extracted and counted by the target user number counting unit 190 as post-broadcast non-target users.

The second post-broadcast non-target user rate calculation unit 220, as shown in the equation 8, all post users who have made postings in the second post-broadcast counting period set by the second post-broadcast counting period setting unit 30. A function of calculating a ratio (X8) of the number of users (Y8) of post-broadcast non-target users who have posted the target broadcast program counted by the second post-broadcast non-target user number counting unit 210 with respect to the number of users (Z8) have.
[Equation 8]
X8 = Y8 / Z8

Here, as described above, the target broadcast program is broadcast a plurality of times, and is counted by the second post-broadcast target broadcast program post count counter 150, the post-broadcast target broadcast program post rate calculator 160, the second Post-broadcast target post count counter 170, post-broadcast target post rate calculator 180, second post-subject target user count counter 190, post-broadcast target user rate calculator 200, It can be performed for each broadcast from the first broadcast to the final broadcast. However, it is assumed that the counting by the counting units 150, 170, 190 is performed by integrating from the first broadcast to the final broadcast, or is performed by averaging. It is good also as performing using the counted value or the averaged counted value.

The display unit 230 includes the above-described counting units 50, 60, 70, 100, 110, 120, 140, 144a, 147, 150, 170, 190, 210, arithmetic units 143, 145, 148, 148b, 149, 160, 180. , 200, 220 and the extraction unit 125, 144, 146, 148a have a function of displaying the processing results. That is, the display unit 230 displays the number of posts of the target broadcast program by the pre-broadcast target broadcast program post count unit 50 and the number of post of the target broadcast program of the first post-broadcast target broadcast program post count unit 100 by a table or graph. A display for comparing the number of posts to be broadcast by the pre-broadcast target post count counter 60 and a display for comparing the number of posts to be broadcast by the first post-broadcast target post count unit 110, Display for comparing the target user number by the pre-broadcast target user number counting unit 70 and the target user number by the first post-broadcast target user number counting unit 120, and the broadcast target by the post-broadcast target user broadcast target post number counting unit 140 Display for comparison of each post-broadcast target user (for example, the post-broadcast target user's post-broadcast target user who has posted 5 or more posts on the target broadcast program and the target broadcast) Display for comparing post-broadcast target users who have 10 or more posts in a set with the broadcast target posts), pre-broadcast target user broadcast target post count by the number 147 of broadcast target posts Display for comparison (for example, broadcasts of broadcast target users whose pre-broadcast target users have 5 or more submissions of target broadcast programs and broadcast users of 10 or more posts of target broadcast programs) Display for comparison with the number of target posts), the number of posts to be broadcast by the post-broadcast target user broadcast target post count counter 140 and the number of posts to be broadcast by the pre-broadcast target user broadcast target post count counter 147 Display for comparison, post-broadcast target user broadcast target post rate calculation unit 143 calculated after broadcast target user broadcast target post rate (X1) and post-broadcast non-target user broadcast Display for comparing the post-broadcast non-target user broadcast target post rate (X2) calculated by the elephant post rate calculation unit 145, the pre-broadcast target user broadcast target post rate calculation unit 148, and the pre-broadcast target user broadcast Display for comparing the target posting rate (X3) with the pre-broadcast non-target user broadcast target post rate calculation unit 149, the post-broadcast target broadcast program post rate Display for comparing the ratio (X5) calculated by the calculation unit 160 in each target broadcast program, and the ratio (X6) calculated by the post-broadcast target post rate calculation unit 180 for each target broadcast program or the same target broadcast Display for comparison in the program, display for comparing the ratio (X7) calculated by the post-broadcast target user rate calculation unit 200 in each target broadcast program, For example, display for comparing the ratio (X8) calculated by the second post-broadcast non-target user rate calculation unit 220 in each target broadcast program can be performed.

In the present embodiment, the computer in the broadcast data processing apparatus that counts the number of posts to be broadcasted by the target user who has posted the target broadcast program is connected to the pre-broadcast count period setting unit 10 and the first broadcast. Post-counting period setting unit 20, second post-broadcasting period setting unit 30, storage unit 40, pre-broadcast target broadcast program post count counter 50, pre-broadcast target post count counter 60, pre-broadcast target user count counter 70, first post-broadcast target broadcast program post count unit 100, first post-broadcast target post count unit 110, first post-broadcast target user count unit 120, threshold setting unit 123, post-broadcast target user Extraction unit 125, post-broadcast target user broadcast target post count counter 140, post-broadcast target user broadcast target post rate calculation unit 143, post-broadcast non-target user extraction unit 144, post-broadcast non-target user broadcast pair Post count counter 144a, post-broadcast non-target user broadcast target post rate calculator 145, pre-broadcast target user extractor 146, pre-broadcast target user broadcast target post count counter 147, pre-broadcast target user broadcast target post rate calculator 148 A non-broadcast non-target user extraction unit 148a, a pre-broadcast non-target user broadcast target post count unit 148b, a pre-broadcast non-target user broadcast target post rate calculation unit 149, a second post-broadcast target broadcast program post count counter 150, Post-broadcast target broadcast program contribution rate calculation unit 160, second post-broadcast broadcast target post count unit 170, post-broadcast broadcast target post rate calculation unit 180, second post-broadcast target user number count unit 190, post-broadcast target user Functions as a rate calculation unit 200, a second post-broadcast non-target user number counting unit 210, a second post-broadcast non-target user rate calculation unit 220, and a display unit 230 Program is stored in the memory to, by executing a program, it is possible to function the functional unit 10 to 230.

Next, the processing flow by the broadcast data processing apparatus 1 will be described in detail based on the flowcharts of FIGS.
That is, first, in step S10, the pre-broadcast count period setting unit 10, the first post-broadcast count period setting unit 20, and the second post-broadcast count period setting unit 30 perform the pre-broadcast count period, the first post-broadcast count period, A period and a second post-broadcast counting period are set. The threshold setting unit 123 sets a predetermined threshold. The counting period and the threshold value are input by the operator operating the input device, and the counting period setting units 10, 20, and 30 and the threshold setting unit 123 set the counting period and the threshold value.

Next, in step S20, whether or not the pre-broadcast target broadcast program post count counter 50 has posted the broadcast program stored in the storage unit 40 in the pre-broadcast count period set in step S10. And counting based on the posting date.

Next, in step S30, the pre-broadcast target post count counting unit 60 stores the number of broadcast target posts in the pre-broadcast count period set in step S10 and the presence / absence of post of the broadcast target stored in the storage unit 40. Count for each broadcast object based on the time of day.

Subsequently, in step S40, the pre-broadcast target user number counting unit 70 stores in the storage unit 40 the number of users of the target users who have posted the target broadcast program in the pre-broadcast counting period set in step S10. Count based on the presence / absence of posting of the program, the information of the posting user who posted, and the date and time of posting.

Then, in step S50, the first post-broadcast target broadcast program post count counter 100 stores the post count of the target broadcast program in the first post-broadcast count period set in step S10 in the storage unit 40. Count based on whether or not the program has been posted and the date and time of posting.

Next, in step S60, the first post-broadcast target posting count unit 110 broadcast target stored in the storage unit 40 in the first post-broadcast count period set in step S10. Count for each broadcast target based on the presence or absence of posting and the date and time of posting.

Next, in step S70, the first post-broadcast target user number counting unit 120 stores the number of target users who have posted the target broadcast program in the first post-broadcast counting period set in step S10. Is counted based on the presence / absence of posting of the broadcast program stored in, information of the posting user who made the posting, and the date and time of posting.

Subsequently, in step S80, the post-broadcast target user extraction unit 125 extracts the post-broadcast target user who posted the target broadcast program in the first post-broadcast counting period set in step S10. In this extraction, only target users whose number of posts is equal to or greater than the threshold set in step S10 are extracted.

Next, in step S90, the post-broadcast target user broadcast target post count unit 140 counts the post-broadcast target post counts of all post-broadcast target users extracted in step S80 for each broadcast target.

Subsequently, in step S100, the post-broadcast target user broadcast target posting rate calculation unit 143 performs the calculation of Equation 1.

In step S110, the post-broadcast non-target user extraction unit 144 extracts the post-broadcast non-target user in the first post-broadcast counting period set in step S10, and the post-broadcast non-target user broadcast target post count The unit 144a counts the number of posts (Y2) for each broadcast target in the first post-broadcast counting period of the extracted post-broadcast non-target user, and the post-broadcast non-target user broadcast target post rate calculation unit 145 Perform 2 operation.

Next, in step S120, the pre-broadcast target user extraction unit 146 extracts the pre-broadcast target user in the pre-broadcast counting period set in step S10, and the pre-broadcast target user broadcast target post count counter 147 The number of posts to be broadcast in the pre-broadcast counting period of the extracted pre-broadcast target user is counted for each broadcast target.

Next, in step S130, the pre-broadcast target user broadcast target posting rate calculation unit 148 performs the calculation of Equation 3.

Subsequently, in step S140, the pre-broadcast non-target user extraction unit 148a extracts the pre-broadcast non-target user in the pre-broadcast counting period set in step S10, and the pre-broadcast non-target user broadcast target post count counter 148b. However, the number of posts (Y4) for each broadcast target of the extracted non-target pre-broadcast user in the pre-broadcast count period is counted, and the pre-broadcast non-target user broadcast target post rate calculation unit 149 performs the calculation of Formula 4. .

Next, in step S150, the second post-broadcast target broadcast program post count counter 150 counts the number of posts of the target broadcast program in the second post-broadcast count period set in step S10.

Subsequently, in step S160, the post-broadcast target broadcast program posting rate calculation unit 160 performs the calculation of Equation 5.

Then, in step S170, the second post-broadcast target posting count unit 170 counts the number of broadcast target posts in the second post-broadcast count period set in step S10 for each broadcast target.

Next, in step S180, the post-broadcast target posting rate calculation unit 180 performs the calculation of Equation 6.

Next, in step S190, the second post-broadcast target user number counting unit 190 counts the number of users of the target users who have posted the target broadcast program in the second post-broadcast counting period set in step S10.

Subsequently, in step S200, the post-broadcast target user rate calculation unit 200 performs the calculation of Equation 7.

In step S210, the second post-broadcast non-target user counting unit 210 counts the post-broadcast non-target users in the second post-broadcast counting period set in step S10.

Next, in step S220, the second post-broadcast non-target user rate calculation unit 220 performs the calculation of Equation 8.

Next, in step S230, the display unit 230 displays the counting units 50, 60, 70, 100, 110, 120, 140, 144a, 147, 150, 170, 190, 210, the arithmetic units 143, 145, 148, 148b, 149, 160, 180, 200, 220, and processing results in the extraction units 125, 144, 146, 148a are displayed.

As described above, according to this embodiment, since the target user who posted the target broadcast program before and after the broadcast of the target broadcast program is counted, the number of broadcast target posts is counted. A pre-broadcast count period setting unit 10 that sets a pre-broadcast count period for counting the target broadcast program before broadcasting, and a first post-broadcast count period for performing count after the target broadcast program is broadcast are set. Extracted by a first post-broadcast counting period setting unit 20, a pre-broadcast target user extraction unit 146 that extracts a pre-broadcast target user who has posted the target broadcast program in the pre-broadcast counting period, and a pre-broadcast target user extraction unit 146 A pre-broadcast target user broadcast target post count counter 147 for counting the number of broadcast target posts in the pre-broadcast target user, and a first post-broadcast count period The post-broadcast target user extraction unit 125 that extracts a post-broadcast target user who posted the target broadcast program in the broadcast, and the post-broadcast target user extracted by the post-broadcast target user extraction unit 125 during the first post-broadcasting counting period Since it has the post-broadcast target user broadcast target post count counter 140 that counts the target post count, it is possible to compare the target user's broadcast target post count before and after the target broadcast program broadcast. Thus, it is possible to evaluate the advertising effect and sponsored effect (the effect of the time advertisement providing the program) of the broadcast program with respect to the broadcast target.

Further, the pre-broadcast target user extraction unit 146 extracts a post user who overlaps with the post-broadcast target user extracted by the post-broadcast target user extraction unit 125 from the post users in the pre-broadcast counting period as a pre-broadcast target user, The target user broadcast target number-of-posts counting unit 147 counts the number of broadcast target posts in the pre-broadcast target period of the pre-broadcast target user that overlaps with the post-broadcast target user extracted by the post-broadcast target user extraction unit 125. Therefore, it is possible to accurately compare the number of posts to be broadcasted by the target user before and after broadcasting the target broadcast program.

In addition, since the post-broadcast target user extraction unit 125 extracts target users whose number of posts of the target broadcast program is equal to or greater than a predetermined threshold, the target of broadcasting can be set by arbitrarily setting the threshold, etc. It is possible to accurately evaluate the influence of the number of posts on the target broadcast program of the target user. That is, the present inventor has found that target users with a large number of submissions of the target broadcast program are more likely to be interested in or interested in the broadcast target related to the target broadcast program. It is possible to accurately evaluate the advertising effectiveness of the program. The number of postings of the target broadcast program is preferably 2 or more (multiple) postings, more preferably 5 or more postings, and even more preferably 10 or more postings.

Furthermore, a pre-broadcast non-target user extraction unit 148a that extracts post users as post-broadcast non-target users excluding the pre-broadcast target users extracted from the post-broadcast target user extraction unit 146 in the pre-broadcast counting period; Since it has the pre-broadcast non-target user broadcast target post count counter 148b that counts the number of posts targeted for broadcast of the non-pre-broadcast user extracted by the pre-broadcast non-target user extraction unit 148a. It is possible to compare the number of posts to be broadcasted by the target user and the non-target user before broadcasting.

In addition, the post-broadcast non-target user extraction unit 144 extracts a post-broadcast target user extracted by the post-broadcast target user extraction unit 125 from the post user in the first post-broadcast counting period as a post-broadcast non-target user. A post-broadcast non-target user broadcast target post count counter 144a that counts the post-broadcast non-target user extracted by the post-broadcast non-target user extraction unit 144 in the first post-broadcast counting period, Therefore, it is possible to compare the number of posts to be broadcasted by the target user and the non-target user after broadcasting.

Furthermore, it has a second post-broadcasting counting period setting unit 30 for setting a second post-broadcasting counting period defined by a time obtained by adding a predetermined additional time to the airing time of the target broadcast program, Since the post-broadcast target broadcast program post count counter 150 that counts the number of posts of the target broadcast program in the second post-broadcast count period set by the count period setting unit 30 is included, the target broadcast program being broadcast The number of posts can be grasped.

Furthermore, the second post-broadcast broadcast target post count counter 170 that counts the broadcast target post count in the second post-broadcast count period set by the second post-broadcast count period setting unit 30 is provided. Therefore, it is possible to grasp the number of posts to be broadcast while the program is being broadcast.

In addition, it has a post-broadcast target user count counter 190 that counts the number of users of target users who have posted the target broadcast program in the second post-broadcast count period setting unit 30 set by the second post-broadcast count period setting unit 30. Therefore, it is possible to grasp the number of target users of the target broadcast program during the program broadcast.

Of course, the present invention is not limited to the above-described embodiments, and various modifications and applications can be made.
For example, in the above-described embodiment, the pre-broadcast target user extraction unit 146 overlaps the post-broadcast target user extracted by the post-broadcast target user extraction unit 125 from all post users in the pre-broadcast counting period. 10 is extracted as a target user before broadcasting. However, as shown in FIG. 10, not only when the target user overlaps with a target user after broadcasting, the posting of the target broadcast program is simply performed in the pre-broadcast counting period. The posting user who made the posting to the program preview CM is extracted as a pre-broadcast target user based on the presence / absence of posting of the broadcast program stored in the storage unit 40, the information of the posting user who made the posting, and the date and time of posting. (In the modified example of FIG. 10, whether or not the target user before broadcasting overlaps with the target user after broadcasting) Posts of the target broadcast program independently in broadcasting before the counting period, regardless of (more specifically, the contribution to the program notice CM or the like in the broadcast before counting period) are extracted as the target user before broadcasting post the user who made the). Even in this case, the pre-broadcast target user extraction unit 146 may extract only target users whose number of posts of the target broadcast program is equal to or greater than a predetermined threshold. As described above, even before the target broadcast program is broadcast, it may be advertised by a program preview CM or the like, and the target broadcast program may be posted.

INDUSTRIAL APPLICABILITY The present invention can evaluate the advertising effectiveness of a broadcast program for a broadcast target, and greatly contributes to the development of the broadcasting industry.

1: Broadcast data processing device 10: pre-broadcast count period setting unit 20: first post-broadcast count period setting unit 30: second post-broadcast count period setting unit 40: storage unit 50: pre-broadcast target broadcast program submission count Unit 60: Pre-broadcast target post count counter 70: Pre-broadcast target user count counter 100: First post-broadcast target broadcast program post count counter 110: First post-broadcast target post count counter 120: No. 1 post-broadcast target user count unit 123: threshold setting unit 125: post-broadcast target user extraction unit 140: post-broadcast target user broadcast target post count counter 144: post-broadcast non-target user extraction unit 144a: post-broadcast non-target user Broadcast target post count unit 143: Post-broadcast target user broadcast target post rate calculation unit 145: Post-broadcast non-target user broadcast target post rate calculation unit 146: Pre-broadcast target user extraction unit 147: Broadcast Target user broadcast target post count counter 148: Pre-broadcast target user broadcast target post rate calculator 148a: Pre-broadcast non-target user broadcast target post count 148b: Pre-broadcast non-target user broadcast target post count 149: Pre-broadcast non-target user broadcast Target post rate calculator 150: Second post-broadcast target broadcast program post count counter 160: Post-broadcast target broadcast program post rate calculator 170: Second post-broadcast target post count counter 180: Post-broadcast target post Rate calculating unit 190: second post-broadcast target user number counting unit 200: post-broadcast target user rate calculating unit 210: second post-broadcast non-target user number counting unit 220: second post-broadcast non-target user rate calculating unit 230: Display unit

Claims (20)

A broadcast data processing apparatus that counts the number of postings of a target user's broadcast target,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
A post-broadcast target user broadcast target post count counting unit that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit;
Have
The pre-broadcast target user extraction unit extracts, as the pre-broadcast target user, a post user that overlaps with the post-broadcast target user extracted from the post user in the pre-broadcast counting period by the post-broadcast target user, and the broadcast The pre-subject user broadcast target post count counting unit counts the post target of the post user in the pre-broadcast counting period that overlaps with the post-broadcast target user extracted by the post-broadcast target user extraction unit. Broadcast data processing device. A broadcast data processing apparatus that counts the number of postings of a target user's broadcast target,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
A post-broadcast target user broadcast target post count counting unit that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit;
Have
The post-broadcast target user extraction unit extracts a target user whose number of submissions of the target broadcast program is multiple times . A broadcast data processing apparatus that counts the number of postings of a target user's broadcast target,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
A post-broadcast target user broadcast target post count counting unit that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit;
Have
Further, the pre-broadcast non-target user extraction unit that extracts post users as post-broadcast non-target users excluding the pre-broadcast target user extracted from the post-broadcast target user extraction unit in the pre-broadcast counting period, and the broadcast and characterized in that organic and a non-target user broadcast target posts counting unit before broadcast for counting the number of posts broadcast target of the non-target users before broadcast extracted by the broadcast before non-target user extracting portion before counting period Broadcast data processing device. A broadcast data processing apparatus that counts the number of postings of a target user's broadcast target,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
A post-broadcast target user broadcast target post count counting unit that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit;
Have
Further, a post-broadcast non-target user extraction unit that extracts post-broadcast target users extracted from the post-broadcast target user extraction unit from the post-broadcast target user extraction unit in the first post-broadcast counting period as a post-broadcast non-target user And a post-broadcast non-target user broadcast target post count counter that counts the post-broadcast non-target user broadcast target posts extracted by the post-broadcast non-target user extraction unit in the first post-broadcast counting period; broadcast data processing apparatus characterized by have a. The target broadcast program is broadcast a plurality of times, and the first post-broadcasting counting period includes a predetermined additional period in a basic counting period defined as a period from the first to the last of the plurality of broadcastings. The broadcast data processing apparatus according to any one of claims 1 to 4, wherein an additional period is set . 6. The broadcast data processing apparatus according to claim 5 , wherein the predetermined additional period is within one month . The broadcast data processing apparatus according to claim 6 , wherein the predetermined additional period is one week or less . The broadcast data processing apparatus according to claim 5, wherein the pre-broadcast counting period is the basic counting period . A second post-broadcasting count period setting unit that sets a second post-broadcasting count period defined by a time obtained by adding a predetermined additional time to the airing time of the target broadcast program;
And a second post-broadcast target broadcast program post count counter that counts the number of posts of the target broadcast program in the second post-broadcast count period set by the second post-broadcast count period setting unit. The broadcast data processing apparatus according to any one of claims 1 to 8 . A second post-broadcast broadcast target post count counter that counts the number of posts to be broadcast in the second post-broadcast count period set by the second post-broadcast count period setting unit. The broadcast data processing apparatus according to any one of claims 1 to 9 . A second post-broadcast target user number counting unit that counts the number of target users who have posted the target broadcast program in the second post-broadcast counting period set by the second post-broadcast counting period setting unit; The broadcast data processing device according to claim 1 , wherein the broadcast data processing device is provided. The data processing apparatus according to any one of claims 9 to 11 , wherein the predetermined additional time is 60 minutes or less . The data processing apparatus according to claim 12 , wherein the predetermined additional time is further within 10 minutes . The broadcast object is an organization, company, celebrity, entertainer, talent, product name, service name, facility, place, or brand name related to a broadcast program . The broadcast data processing device according to one item. The broadcast data processing apparatus according to claim 1, wherein the posting is a posting on the Web . The broadcast data processing apparatus according to claim 15 , wherein the posting on the Web is a posting in a social networking service . A computer in a broadcast data processing device that counts the number of posts to be broadcast by the target user,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
While functioning as a post-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit,
The pre-broadcast target user extraction unit functions to extract post users who overlap with the post-broadcast target user extracted by the post-broadcast target user extraction unit from the post users in the pre-broadcast counting period as the pre-broadcast target user. The pre-broadcast target user broadcast target post count counting unit counts the post target of the post user in the pre-broadcast count period that overlaps with the post-broadcast target user extracted by the post-broadcast target user extraction unit. A program characterized by functioning. A computer in a broadcast data processing device that counts the number of posts to be broadcast by the target user,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
While functioning as a post-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit,
The post-broadcast target user extraction unit functions to extract a target user whose number of postings of the target broadcast program is multiple times. A computer in a broadcast data processing device that counts the number of posts to be broadcast by the target user,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
While functioning as a post-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit,
Further, the pre-broadcast non-target user extraction unit that extracts post users as post-broadcast non-target users excluding the pre-broadcast target user extracted from the post-broadcast target user extraction unit in the pre-broadcast counting period, and the broadcast A program that functions as a pre-broadcast non-target user broadcast target post count counter that counts the number of posts targeted for broadcast of non-broadcast non-target users extracted by the pre-broadcast non-target user extraction unit in a pre-counting period . A computer in a broadcast data processing device that counts the number of posts to be broadcast by the target user,
A pre-broadcast count period setting unit for setting a pre-broadcast count period for counting before broadcasting the target broadcast program;
A first post-broadcasting counting period setting unit for setting a first post-broadcasting counting period for performing counting after the target broadcast program is broadcast;
A pre-broadcast target user extraction unit that extracts a pre-broadcast target user who posted the target broadcast program in the pre-broadcast counting period;
A pre-broadcast target user broadcast target post count counter that counts the number of posts to be broadcast in the pre-broadcast count period of the pre-broadcast target user extracted by the pre-broadcast target user extraction unit;
A post-broadcast target user extraction unit that extracts a post-broadcast target user who has posted the target broadcast program in the first post-broadcast counting period;
A post-broadcast target user broadcast target post count counting unit that counts the number of posts to be broadcast in the first post-broadcast count period of the post-broadcast target user extracted by the post-broadcast target user extraction unit;
Have
Further, a post-broadcast non-target user extraction unit that extracts post-broadcast target users extracted from the post-broadcast target user extraction unit from the post-broadcast target user extraction unit in the first post-broadcast counting period as a post-broadcast non-target user And a post-broadcast non-target user broadcast target post count counter that counts the number of post-broadcast non-target user broadcast target posts extracted by the post-broadcast non-target user extraction unit in the first post-broadcast count period A program characterized by letting

Images