JP6239049B1 - Display method - Google Patents

Abstract

An object of the present invention is to change a display method of a moving image or the like when advertising activities or the like with the moving image or the like. When accessing a server from a user terminal, content data and moving image data, and display control data which is data describing a display method of the content data and the moving image data on the user terminal are stored in the server. The server transmission step of transmitting to the user terminal is performed. The user terminal performs an output step of reproducing and displaying the content data and the moving image data received from the server by a display method based on the description of the display control data received from the server. In the output step, the user terminal gradually reduces the area of the region for reproducing and displaying the moving image data when a predetermined condition is satisfied. [Selection] Figure 1

Description

  The present invention relates to a display method for displaying a moving image such as a commercial on a terminal or the like via a network such as the Internet.

  Conventionally, networks such as the Internet have been used for various information provision purposes. In addition, on various homepages related to this information provision, for example, a so-called banner advertisement is used for advertising and advertising activities using character notation, illustrations, still images, and the like.

  With regard to such advertising activities through the Internet, Japanese Patent Application Laid-Open No. 2004-228561 provides commercial video together with video content such as movies on an Internet homepage. At this time, a device for selecting the commercial video according to the user has been proposed.

JP 2001-309345 A

  In this way, if a moving image or the like is displayed for advertising activities on a home page that provides content, it is considered that the effects of advertising activities can be further improved.

  However, the original purpose of the user is to refer to the content provided on the homepage, and the user is not accessing the homepage in order to refer to a moving image for advertisement. Therefore, from the user's standpoint, when displaying a moving image for advertising purposes, it is considered desirable to make the display mode of this video or the like inconspicuous or non-displayable.

  However, on the other hand, from the perspective of a business that provides advertising videos, etc., as long as a predetermined cost is spent to provide advertising videos, etc. It is necessary to have you watch videos of. For this reason, it is not possible to display no advertisement video or the like from the beginning in accordance with the user's request.

  The present invention has been made in consideration of these points, and provides a display method capable of improving the convenience of both the user and the operator when performing, for example, an advertising activity with a moving image or the like. Objective.

(1) When accessing a server from a user terminal, content data and moving image data, and control data which is data describing a display method of the content data and the moving image data on the user terminal are transmitted from the server to the user. A server sending step to send to the terminal;
An output step in which the user terminal reproduces and displays the content data and the moving image data received from the server in a display method based on the description of the control data received from the server;
In the output step, the user terminal gradually reduces the area of the area to reproduce and display the moving image data when a predetermined condition is satisfied ,
The predetermined condition is that the user terminal accepts an operation using an icon,
In the output step, the user terminal
In response to scrolling of the area for displaying the content data, the reception of the operation by the icon is started when the area for reproducing and displaying the content data is overlapped with the area for reproducing and displaying the moving image data. Do
Display method .
According to this display method, based on the description of the control data, the area of the area where the moving image data is reproduced and displayed when a predetermined condition is satisfied can be reduced stepwise. Thereby, for example, when an advertisement moving image is displayed, the display method on the user terminal can be changed. This also allows the user to refer to the content in a wide area. In addition, the area for displaying the moving image data can be reduced with the operation of the icon. In this regard, when triggered by the operation of the icon, it is possible to reflect the user's intention as to whether or not to reduce the area for displaying the moving image data. Further, until the content data is scrolled, an operation with an icon for reducing the area for displaying the moving image data is not accepted. Therefore, the user can refer to the moving image until the content data is scrolled.

(2) When accessing the server from the user terminal, content data and moving image data, and control data that is data describing a display method of the content data and the moving image data on the user terminal are transferred from the server to the user. A server sending step to send to the terminal;
An output step in which the user terminal reproduces and displays the content data and the moving image data received from the server in a display method based on the description of the control data received from the server;
In the output step, the user terminal gradually reduces the area of the area to reproduce and display the moving image data when a predetermined condition is satisfied,
In the output step, the user terminal
When the area for reproducing and displaying the content data is superimposed on the area for reproducing and displaying the content data as the area for displaying the content data is scrolled, the moving image instead of the content data is displayed in the superimposed portion. Play and display the data,
When the area of the area for reproducing and displaying the moving image data is reduced stepwise, the area portion for reproducing and displaying the moving image data that has disappeared due to the reduction is superimposed on the area portion. Play and display the content data corresponding to the area where the content data that was being played back is displayed ,
The predetermined condition is either or both of the fact that the user terminal has accepted an operation using an icon, or that the reproduction of the moving image data has elapsed and the reproduction has ended.
In the output step, the user terminal
In response to scrolling of the area for displaying the content data, the reception of the operation by the icon is started when the area for reproducing and displaying the content data is overlapped with the area for reproducing and displaying the moving image data. <br/> display method.
According to this display method, based on the description of the control data, the area of the area where the moving image data is reproduced and displayed when a predetermined condition is satisfied can be reduced stepwise. Thereby, for example, when an advertisement moving image is displayed, the display method on the user terminal can be changed. This also allows the user to refer to the content in a wide area. Further, even if there is scrolling of the area for displaying the content data, the moving image data can be reproduced and displayed. Thereby, it becomes possible to make the user refer to the moving image data. In addition, by reducing the area of the area where the moving image data is reproduced and displayed, the content data corresponding to the overlapped portion can be displayed for the portion that no longer exists. As a result, it is possible to prevent an area where neither a moving image nor a content is displayed on the screen. Therefore, the inside of the screen can be used effectively.
Further, according to the display method, the predetermined condition is one or both of when the user terminal accepts an operation using an icon and / or when the reproduction time of the moving image data has elapsed. This makes it possible to reduce the area in which moving image data is displayed and to switch between sound output and mute when the operation of the icon or the reproduction of the moving image ends. In this regard, when triggered by the operation of an icon, it is possible to reflect the user's intention as to whether to reduce the area for displaying moving image data or whether to output sound. Also, when the playback of the moving image is triggered, the area for displaying the moving image data can be reduced or silenced without requiring any user operation.
Further, according to the display method, the user terminal in the output step,
In response to scrolling of the area for displaying the content data, the reception of the operation by the icon is started when the area for reproducing and displaying the content data is overlapped with the area for reproducing and displaying the moving image data. Thus, until the content data is scrolled, an operation with an icon for reducing the area for displaying the moving image data is not accepted. Therefore, the user can refer to the moving image until the content data is scrolled.

(3) When accessing the server from the user terminal, content data and moving image data, and control data which is data describing a display method of the content data and the moving image data on the user terminal are transmitted from the server to the user. A server sending step to send to the terminal;
An output step in which the user terminal reproduces and displays the content data and the moving image data received from the server in a display method based on the description of the control data received from the server;
In the output step, the user terminal gradually reduces the area of the area to reproduce and display the moving image data when a predetermined condition is satisfied,
In the output step, the user terminal
Repetitively reducing the area of the area for reproducing and displaying the moving picture data, and making the moving picture data in a non-display state by eliminating the area for reproducing and displaying the moving picture data, When the end of the area for displaying the content data is displayed as the area for displaying the content data is scrolled, an area for reproducing and displaying the moving image data is arranged in an area adjacent to the end. To display the video data again.
Display method.
According to this display method, based on the description of the control data, the area of the area where the moving image data is reproduced and displayed when a predetermined condition is satisfied can be reduced stepwise. Thereby, for example, when an advertisement moving image is displayed, the display method on the user terminal can be changed. This also allows the user to refer to the content in a wide area. In addition, the moving image can be hidden when a predetermined condition is satisfied. This allows the user to refer to the content in a wide area. In addition, when the area where the content data is displayed is scrolled to the end of the area, the user can be referred to the moving image again.

(4) In the server transmission step of the display method according to any one of (1) to (3), sound data is transmitted together with the content data and the moving image data, and the control data is a user of the sound data together with the display method. Describe the output method on the terminal,
In the output step, the content data and the moving image data are reproduced and displayed, and the sound data is output, and when the predetermined condition is satisfied, an area of the region for reproducing and displaying the moving image data A display method for switching between a state in which the sound data is output and a state in which the sound is muted.
According to this display method, based on the description of the control data, the area of the area where the moving image data is reproduced and displayed when a predetermined condition is satisfied can be reduced stepwise. Thereby, for example, when an advertisement moving image is displayed, the display method on the user terminal can be changed. This also allows the user to refer to the content in a wide area. Furthermore, along with the reproduction of moving image data. The sound data can be output, and the state in which the sound data is output and the state in which the sound is muted can be switched when a predetermined condition is satisfied. Thereby, for example, when an advertisement moving image is displayed and sound is output, whether or not sound is output on the user terminal can be changed.

(5) In the display method of (3) ,
The predetermined method is a display method in which the user terminal accepts an operation using an icon, or the reproduction time of moving image data has elapsed and the reproduction has ended.
According to this display method, it is possible to reduce the area for displaying the moving image data when the operation of the icon or the end of the reproduction of the moving image is performed, or to switch between sound output and mute. In this regard, when triggered by the operation of an icon, it is possible to reflect the user's intention as to whether to reduce the area for displaying moving image data or whether to output sound. Also, when the playback of the moving image is triggered, the area for displaying the moving image data can be reduced or silenced without requiring any user operation.

(6) In the display method of (5),
In the output step, the user terminal
In response to scrolling of the area for displaying the content data, the reception of the operation by the icon is started when the area for reproducing and displaying the content data is overlapped with the area for reproducing and displaying the moving image data. How to display.
According to this display method, an operation using an icon for reducing the area for displaying moving image data is not accepted until the content data is scrolled. Therefore, the user can refer to the moving image until the content data is scrolled.

(7) In the display method of (2), (5) or (6),
A display method of replacing the icon with an icon for giving an instruction to reproduce the moving image data again when the reproduction of the moving image data received from the server is completed in the output step.
According to this display method, when the moving image data reproduction ends, the user can easily give an instruction to reproduce the moving image data with the icon.

(8) In the display method of (2), (3), (4), (5), (6) or (7),
In the output step, the user terminal
When the region for reproducing and displaying the moving image data is superimposed on the region for reproducing and displaying the content data as the region for displaying the content data is scrolled, the content data is not the content data in the superimposed portion. Play and display the video data,
When the area of the area for reproducing and displaying the moving image data is reduced stepwise, the area portion for reproducing and displaying the moving image data that has disappeared due to the reduction is superimposed on the area portion. A display method for reproducing and displaying content data corresponding to an area for reproducing and displaying the content data.
According to this display method, the moving image data can be reproduced and displayed even if the area for displaying the content data is scrolled. Thereby, it becomes possible to make the user refer to the moving image data. In addition, by reducing the area of the area where the moving image data is reproduced and displayed, the content data corresponding to the overlapped portion can be displayed for the portion that no longer exists. As a result, it is possible to prevent an area where neither a moving image nor a content is displayed on the screen. Therefore, the inside of the screen can be used effectively.

  According to the present invention, it is possible to improve the convenience of both the user and the business operator when, for example, advertising activities are performed with a moving image or the like.

It is a figure showing the basic composition of the embodiment of the present invention. It is a figure showing the basic display method of the user terminal in the embodiment of the present invention. It is a flowchart showing the basic operation | movement for performing a display on a user terminal in embodiment of this invention. It is a figure showing about the change of the display method in the user terminal in embodiment of this invention. It is a flowchart showing the basic operation | movement for the change of the display method in a user terminal in embodiment of this invention. It is a figure showing about the reaction area of the button in embodiment of this invention. It is a figure (1/2) shown about the display of the overlay advertising moving image in 2nd Embodiment of this invention. It is a figure (2/2) shown about the display of the overlay advertisement moving image in 2nd Embodiment of this invention. It is a figure showing the fundamental structure of 5th Embodiment of this invention. It is one (1/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (2/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (3/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (4/11) of the figure represented about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (5/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (6/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (7/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (8/11) of the figure represented about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (9/11) of the figure represented about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (10/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention. It is one (11/11) of the figure showing about the modification of the change of the display method in the user terminal in embodiment of this invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
[First Embodiment]
FIG. 1 is a block diagram showing a moving image providing system according to the first embodiment of the present invention. The moving image providing system 1 provides home pages to the user terminals 3A and 3B from the content servers 2A and 2B via a network such as the Internet, and thereby provides information intended by the operating entity of the content servers 2A and 2B to the user. . Furthermore, the moving image providing system 1 provides the user with the moving image provided from the moving image management server 4 via a network such as the Internet on the home page provided by the content servers 2A and 2B, and the content server 2A and 2B provides the moving image. The user is referred to this video on the homepage to be displayed. In this case, the advertisement provided to the user who has browsed the content provided by the content servers 2A and 2B can be executed by making the video provided from the video management server 4 a commercial video, for example. It becomes.

  Here, the user terminals 3A and 3B are information devices connectable to a network such as the Internet, and more specifically, the user terminals 3A and 3B are information portable terminals such as smartphones and tablet computers. The user terminals 3A and 3B connect to the content servers 2A and 2B according to user operations, and acquire homepage information provided by the content servers 2A and 2B. And user terminal 3A, 3B displays a homepage on the display screen with which user terminal 3A, 3B itself is provided based on the information of the acquired homepage.

  Here, the home page information includes at least information for displaying the home page. Specifically, the home page information includes a display control file such as an HTML file that describes information for controlling the display of the home page, and each of the information used for display. Includes image part files. The user terminals 3 </ b> A and 3 </ b> B are further connected to the moving image management server 4 based on the description of the display control file, acquire the moving image file by data communication with the moving image management server 4, and provide it to the user. The moving image file acquired from the moving image management server 4 and provided to the user may include not only moving image data files to be reproduced as moving images but also still image data files to be reproduced as still images. Furthermore, a text data file for display as a so-called telop may be included. Here, the moving image is a concept including an image that feels as if the user who refers to it has moved. For example, a moving image in which a plurality of still images are made to move by continuously playing different still images. It can be realized by an image (a moving image on which moving text is superimposed is also included). Moreover, you may make it also include what displayed the text superimposed on this moving image in a moving image.

  In addition, if a sound such as music or voice is output and provided to the user together with a moving image or still image, the homepage information includes a sound output control file such as an HTML file describing information for controlling the sound output of the homepage. Is included. The user terminals 3A and 3B are further connected to the moving image management server 4 based on the description of the sound output control file, and obtain music data files and audio data files by data communication with the moving image management server 4 and provide them to the user. To do. In this case, the moving image file may include a music or audio file. Alternatively, the display control file and the sound output control file may be implemented as one HTML file, for example. Specifically, information for controlling sound output may be added to an HTML file that is a display control file. In the following, sound may be output together with a video or still image without any particular explanation. In this case, the video file contains a music data file or audio data file and a display control file. In the following description, it is assumed that information for controlling sound output is additionally described in the HTML file. Note that features related to outputting sound will be described in detail in [Second Embodiment] described later.

  The content servers 2A and 2B are homepage servers developed by companies, organizations, and individuals on the Internet, and information for displaying the homepage is transmitted to the user terminals 3A and 3B in response to requests from the user terminals 3A and 3B. provide. As a result, the content servers 2A and 2B display the home page in a desired layout on the user terminals 3A and 3B by the display control file provided by the information for displaying the home page.

  FIG. 2 is a diagram showing a layout of information displayed by the description of the display control file on the display screens of the user terminals 3A and 3B. Here, the display screens of the user terminals 3A and 3B are realized by a touch panel. And a user performs various operation by touching this touch panel with a hand, or touching with a pen. Various operations may be realized by other methods, for example, without touching the display screen. For example, a user's gesture may be detected by a camera or a sensor, and the operation content may be determined based on the detected gesture. For example, when a predetermined hand movement by the user is detected or when a user wink is detected, it may be determined that a predetermined icon tap operation or page transition operation has been performed. In addition, it may be determined that a swipe operation or a page transition operation has been performed according to the movement of the user's neck. Note that the user terminals 3A and 3B perform the same display, and therefore, the alphabet at the end is omitted in the drawing, and is simply referred to as the user terminal 3.

  Referring to FIG. 2, a moving image area AR <b> 1 that is an area for displaying a moving image acquired from the moving image management server 4 is provided at the top of the display screen of the user terminals 3 </ b> A and 3 </ b> B. In the moving image area AR1, for example, a moving image advertisement such as a commercial video for advertisement is displayed. In the following description, such a video advertisement is referred to as an “overlay video advertisement”. Subsequently, a content area AR2, which is an area for displaying content provided on the home page, is provided at the bottom of the display screens of the user terminals 3A and 3B. Various information provided to the user on the home page includes the content area AR2. Displayed in the notation area. More specifically, for example, when this home page is a home page providing news, each title of news is sequentially displayed in the content area AR2. The user terminals 3 </ b> A and 3 </ b> B scroll the content area AR <b> 2 and page forward or page backward the content area AR <b> 2 in accordance with the description of the display control file by the user operation related to the content area AR <b> 2. Further, in response to the operation of the content area AR2, the content servers 2A and 2B are accessed, and the display is switched to another home page linked. Furthermore, a boundary area AR3 is provided at the boundary between the moving image area AR1 and the content area AR2 so that the user can visually recognize the boundary between the moving image area AR1 and the content area AR2.

  Thus, the content server 2A, 2B secures the moving image area AR1 in the display control file related to the homepage, and the content servers 2A and 2B include in this display control file the moving image file corresponding to the overlay moving image advertisement to be displayed in the moving image area AR1. The storage destination address (which is a URL) is described and notified to the user terminals 3A and 3B. Here, this URL is notified from the moving image management server 4 to the content servers 2A and 2B in advance. Further, the notification of this address to the user terminals 3A and 3B is executed by, for example, a JavaScript (registered trademark) tag, so that the content server 2A and 2B adds the description of the notification from the video management server 4 to the control file as it is. It is set so that the moving image management server 4 can be accessed by the user terminals 3A and 3B through simple processing.

  The moving image management server 4 is a computer that manages moving image files to be provided to the user terminals 3A and 3B. When the use of the moving image providing system 1 is started by the content servers 2A and 2B, the moving image management server 4 notifies the content servers 2A and 2B of the address of the storage location of the moving image file. After that, the contents server 2A, 2B is notified of this address periodically or irregularly as necessary.

  Further, the user terminal 3A, 3B is notified of the corresponding video file by accessing from the user terminal 3A, 3B based on the notification of this address. At the time of notification of the moving image file, for example, which content server 2A, 2B the access to the moving image management server 4 is based on is acquired information on the display control file related to the access from the user terminals 3A, 3B. Thus, the moving image files corresponding to the content servers 2A and 2B are provided to the user terminals 3A and 3B. The determination of the content servers 2A and 2B may be determined by acquiring the URLs of the content servers 2A and 2B from the user terminals 3A and 3B, or may be determined based on the file name of the management file related to the home page. This judgment method can be widely applied.

  Thereby, the moving image management server 4 does not provide commercial videos or the like of competing companies for access from a home page of a specific company, for example. On the contrary, for example, a moving image preferred by the user layer accessing the content servers 2A and 2B is selectively provided. More specifically, the video management server 4 provides the content servers 2A and 2B corresponding to only the videos permitted by the operating entities of the content servers 2A and 2B, and conversely, from the video providing entity. A moving image corresponding only to the permitted content servers 2A and 2B is provided. For this reason, the moving image management server 4 sets the server ID that is the identification information of the content servers 2A and 2B and the moving image ID that is the identification information of the moving image file to manage the moving image file, and the content based on the server ID and the moving image ID. Video files corresponding to the servers 2A and 2B are provided.

  In addition, the moving image management server 4 records and holds the history of providing the moving image file to the user terminals 3A and 3B, and performs processing related to the usage fee of the moving image provided by the content servers 2A and 2B by this recording. Enable centralized management. Moreover, the moving image file provided to the user terminals 3A and 3B is changed regularly or irregularly. Thus, the moving image management server 4 centrally manages the moving image files provided by the plurality of content servers.

  Here, in the present embodiment, the display screen of the user terminal 3A, 3B is divided into a plurality of areas as shown in FIG. 2 in the display control file for the homepage, and is acquired from the content servers 2A, 2B in at least one area. The content to be displayed is displayed, and an overlay video advertisement acquired from the video management server 4 is displayed in at least another area. In this embodiment, not only display is performed in this way, but also the layout of each area is changed by changing the contents of the display control file in accordance with a user operation or the like.

  In the following, a processing procedure for displaying information in a plurality of areas will be described first, and then a processing procedure for changing the layout and a specific layout for changing the layout will be described. .

  First, a series of processing procedures for displaying an overlay video advertisement as shown in FIG. 2 in the video providing system 1 will be described with reference to the flowchart of FIG.

  In the moving image providing system 1, when the content server 2A, 2B starts providing an overlay moving image advertisement, the moving image management server 4 notifies the content server 2A, 2B of the storage location address of the moving image file (SP1-SP2). . After that, the address notification is continued regularly or irregularly as necessary.

  As a result, the content servers 2A and 2B record and hold this address, and when the home page is accessed from the user terminals 3A and 3B (SP3), the home page data in which the address of the video file is set is transferred to the user terminals 3A and 3B. Download (SP4). As described above, the home page data includes a display control file such as an HTML file describing information for controlling the display of the home page, files of parts used for display, and the like. In this case, the user terminals 3A and 3B process the downloaded data, thereby starting up the operation of Javascript (registered trademark) to access the video management server 4 (SP5), and data with the video management server 4 The content server 2A, 2B related to the access is confirmed by the video management server 4 through the exchange, and based on the confirmation result, the corresponding video file is distributed from the video management server 4 to the user terminals 3A, 3B, and the overlay video advertisement is sent to the user. provide.

  As described above, the moving image files provided by a plurality of content servers are centrally managed by the moving image management server 4, so that various adjustments and management related to the moving images can be omitted in the operating entity of the content server. Moreover, the moving image provided to the user terminal can be updated as appropriate. As a result, the management of moving images can be simplified.

  In addition, in the video provided on the home page of the content server in this way, it is displayed by the layout of this home page, so that the screen of the user terminal is also provided by the creation of the home page by the content server management entity. Thus, even when moving image files related to a plurality of content servers are centrally managed in this way, an overlay moving image advertisement can be provided without impairing the characteristics of each home page.

  As a result, the main body of the homepage can easily provide an overlay video advertisement and can further improve the attractiveness of the homepage. In addition, the management of the video file by the video management server 4 can change the overlay video advertisement provided to the user terminals 3A and 3B regularly or irregularly, so that the homepage is maintained without getting bored by the user. be able to.

  Next, a processing procedure for changing the layout and a specific layout to be changed will be described with reference to FIGS. 4, 5, and 6 in addition to FIG. . Here, FIG. 4 is a diagram illustrating a display state of the user terminals 3A and 3B that is changed in accordance with the change of the layout. FIG. 5 is a flowchart showing a processing procedure when the layout is changed. Furthermore, FIG. 6 is a diagram showing a reaction area AR4 that is a reaction area of the button B1.

  In this embodiment, the button B1 is used as an operation icon for changing the layout. However, as shown in FIG. 2, when the user terminals 3A and 3B access the homepage and execute the processing of SP1 to SP7, the button B1 is not displayed according to the display control file (SP11).

  In this state, when the user performs a swipe operation of bringing the fingertip or the like into contact with the content area AR2 and moving the fingertip upward from below, the user terminals 3A and 3B scroll the display of the content area AR2 upward. In addition, the content displayed in the content area AR2 is scrolled upward and displayed in accordance with the scroll. As a result, the content area AR2 is scrolled so as to enter the area of the moving image area AR1 and the boundary area AR3, and on the screen, the scrolled content area AR2 is set as the back surface and the moving image area AR1 and the boundary area AR3 is set as the front surface. indicate. That is, the overlay moving image advertisement in the moving image area AR1 and the display representing the boundary in the boundary area AR3 are superimposed and displayed on the content displayed in the scrolled content area AR2. Thereby, from the user's eyes, the overlay moving image advertisement in the moving image area AR1 and the display indicating the boundary in the boundary area AR3 are always displayed.

  In this state, when the user continues the swipe operation and the content area AR2 is scrolled by a predetermined value or more (Yes in SP12), the user terminals 3A and 3B are placed at the right end of the boundary area AR3 as shown in FIG. Button B1 is displayed (SP13). Here, the case where the content area AR2 is scrolled by a certain value or more is, for example, the case where the content area AR2 is scrolled downward to a width equal to or greater than the sum of the vertical width of the area AR1 and the vertical width of the boundary area AR3. is there. In addition, for example, the content area AR2 is scrolled downward until the undisplayed portion of the content data displayed in the content area AR2 becomes smaller than a predetermined vertical width. In addition, for example, the content area AR2 is scrolled downward in a width that is equal to or greater than a threshold value. Note that, on the condition that the swipe operation is performed in this way (Yes in SP12), the button B1 is not displayed on the right end of the boundary area AR3 (SP13) as shown in FIG. Regardless of whether or not is performed, the button B1 may be displayed in advance at the same position. That is, at the time of step S11, the button B1 may be displayed at the same position, and the determination of step S12 and the process of step S13 may be omitted.

  Here, the scrolling of content and the display of buttons in SP12 and SP13 are realized by the description of the display control file generated by the content servers 2A and 2B and provided to the user terminals 3A and 3B as described above. Specifically, what kind of operation is accepted and what display mode is displayed is described in advance in the display control file, and the user terminals 3A and 3B are based on the description of the display control file. To display.

  Next, the user terminals 3A and 3B determine whether or not the displayed overlay video advertisement has been played to the end and the playback has ended (SP14).

  If it is determined that the reproduction has ended (Yes in SP14), the process proceeds to SP16. On the other hand, if it is determined that the playback has not been finished yet (No in SP14), that is, if the overlay video advertisement is being played back, the process proceeds to SP15.

  In SP15, the user terminals 3A and 3B determine whether or not a tap operation, which is an operation of pressing the user, is performed on the button B1. If it is determined that a tap operation has been performed (Yes in SP15), the process proceeds to SP16. On the other hand, if it is determined that the tap operation has not been performed (No in SP15), the process proceeds to SP14 again to continue the process.

  Here, the reaction area AR4 of the button B1 in the present embodiment will be described with reference to FIG. The boundary area AR3 represents the boundary between the moving image area AR1 and the content area AR2, and it is not necessary to make the vertical width of the boundary area AR3 so wide for that purpose. Therefore, the size of the button B1 arranged at the right end of the boundary area AR3 is inevitably small. However, if the size of the button B1 is too small, the user tried to perform a tap operation on the button B1, but the area where the button B1 is actually displayed is not being tapped, and the user's Unintentional tap operations may fail.

  Therefore, as shown in FIG. 6, the reaction area AR4, which is an area where the tap operation on the button B1 reacts, is made larger than the display size of the button B1. For example, if the display size of the button B1 is 20 pixels square, the area where the tap operation on the button B1 reacts is 40 pixels square. That is, for example, the vertical and horizontal directions are each doubled, and the total area of the reaction is quadrupled. Thus, if the area which reacts is enlarged, the problem that the tap operation mentioned above will end in failure can be eliminated. Although the area where the tap operation reacts can be arranged below the button B1, in this example, the area is arranged above the button B1, that is, on the moving image area AR1 side. This is because the button B1 is related to the overlay moving image advertisement, and is preferably arranged on the moving image area AR1 side related thereto. In addition, it is considered that the creator of the home page provided by the content servers 2A and 2B is creating the home page without considering the area where the tap operation reacts in this way. Furthermore, as shown in the figure, the button B1 is arranged at the right end of the boundary area AR3. However, the button B1 may be arranged at the left end of the boundary area AR3 or at both ends. You may make it arrange | position.

  Next, a description will be given of SP16 that transitions when the reproduction of the overlay video advertisement is completed (Yes in SP14) or when a tap operation is performed on the button B1 (Yes in SP15). In SP16, the user terminals 3A and 3B gradually reduce the moving image area AR1 as shown in FIG. 4B by sliding the moving image area AR1 and the boundary area AR3 on which the overlay moving image advertisement is displayed to the upper side of the screen. Finally, the moving image area AR1 and the boundary area AR3 are eliminated as shown in FIG. 4C (SP16). At this time, in the area where the moving image area AR1 and the boundary area AR3 existed, the content that was hidden by the moving image area AR1 and the boundary area AR3 because the moving image area AR1 and the boundary area AR3 were overlaid and displayed. The contents of the area AR2 are displayed. Thereby, from the user's eyes, the overlay video advertisement is gradually reduced and finally the overlay video advertisement is hidden, and accordingly, the content area AR2 is gradually enlarged and finally, The content area AR2 will be displayed on the entire screen. Instead of eliminating the moving image area AR1 and the boundary area AR3, the content area AR2 may be displayed over the moving image area AR1 and the boundary area AR3.

  Note that the processing of SP16 is also realized by the description of the display control file generated by the content servers 2A and 2B and provided to the user terminals 3A and 3B, similarly to SP12 and SP12. Specifically, how to change the display mode of the moving image area AR1 and the boundary area AR3 when transitioning to SP16 is described in advance in the display control file, and the user terminals 3A and 3B perform such display control. Display based on the description of the file.

  Thereafter, the user terminals 3A and 3B scroll the content to be displayed in the boundary area AR3 according to the user's swipe operation. In this case, when the user performs a swipe operation in which the user touches the content area AR2 with his / her fingertip or the like and moves the fingertip from above, the content displayed in the content area AR2 is moved upward. If the content is scrolled to the top (No in SP17), the user terminals 3A and 3B display the moving image area AR1 and the boundary area AR3 again at the top of the top of the content (SP18). In this case, the button B1 is not displayed. That is, the user terminals 3A and 3B perform display as shown in FIG. And user terminal 3A, 3B changes to SP12 again, and continues processing again.

  In this case, if the previously displayed overlay video advertisement has not been played back at the stage where it was not displayed at SP16 (that is, if the transition was made to SP16 due to Yes at SP15), this overlay video advertisement was displayed. May be reproduced from the continuation or from the beginning which is not displayed in SP16, or another overlay video advertisement may be reproduced from the beginning.

  Also, if the previously displayed overlay video advertisement has been played back at the stage where it was not displayed at SP16 (that is, if the transition was made to SP16 due to being Yes at SP14), this overlay video advertisement is displayed again. You may make it reproduce | regenerate from the beginning, and you may make it reproduce | regenerate another overlay animation advertisement from the beginning.

  The scrolling of SP17 and the processing of SP18 are also realized by the description of the display control file generated by the content servers 2A and 2B and provided to the user terminals 3A and 3B, similarly to SP12, SP13 and SP16. Specifically, how to display the moving image area AR1 and the boundary area AR3 again when scrolling is described in advance in the display control file, and the user terminals 3A and 3B are based on the description of the display control file. To display. In the case of playing another overlay video advertisement, the content servers 2A and 2B describe the storage destination address (URL) of the video file corresponding to the other overlay video advertisement in the display control file. Keep it.

  As described above, in this embodiment. Overlay video advertisements and border areas can be hidden from slides. Further, the hidden moving image advertisement and the boundary area that are not displayed can be displayed again from the slide. Therefore, the user can view the overlay video advertisement based on his / her request, and can also hide the overlay video advertisement. In addition, since the overlay video advertisement is displayed in the video area AR1 at the beginning of displaying the homepage, it is possible to satisfy the demand of the provider that provides the overlay video advertisement that the user wants to see the overlay video advertisement as much as possible. Become. In other words, in the present embodiment, it is possible to improve the convenience of both the user and the business operator when, for example, advertising activities are performed with a moving image or the like.

  Further, since the overlay video advertisement can be displayed in response to the end of the overlay video advertisement, it is possible to prevent the image at the end point from being continuously displayed in the video area AR1.

  Furthermore, by performing the processing of SP17 and SP18, it is possible to show the overlay video advertisement again to the user who desires to refer to the overlay video advertisement again.

  In the above description, the processing of the user terminals 3A and 3B in SP11 to SP18 is realized based on the description of the display control file transmitted from the content servers 2A and 2B to the user terminals 3A and 3B in SP4. It was supposed to be. In this respect, the operation contents received by the user terminals 3A and 3B via the touch panel are sequentially notified to the content servers 2A and 2B, and the description of the display control file is sequentially changed based on the operation contents notified by the content servers 2A and 2B. The user terminals 3A and 3B may be notified. That is, descriptions corresponding to all situations may be included in the display control file when the user terminals 3A and 3B first access the content servers 2A and 2B. You may make it change description of.

[Second Embodiment]
Next, a second embodiment will be described. The present embodiment is an embodiment in which a function for displaying an icon related to sound output or mute is added to the function of the first embodiment described above. Since the basic configuration of the present embodiment is the same as that of the first embodiment described above, description of this point will be omitted, and only differences from the first embodiment will be described below.

  First, the user terminal 3 displaying the overlay advertisement moving image is shown on the left side of FIG. In this regard, in the first embodiment, the button B1 is displayed by performing the processing of SP13 in the flowchart of FIG. On the other hand, instead of displaying the button B1 in this embodiment, an overlay advertisement that displays an area for displaying an icon instead of the button B1 and an area for displaying an icon relating to sound output or mute in the video area AR1. Provide for videos.

  Here, as a premise, there are two types of overlay advertisement moving images that include sound in addition to moving images and still images, and those that are realized with moving images and still images and do not include sound. In the present embodiment, different user interfaces are prepared depending on which of the two types of overlay advertisement videos to be output, so that the overlay advertisement videos to be output are either of these two types. Is also available.

  First, the former case where the overlay advertisement moving image includes sound in addition to the moving image and the still image will be described with reference to the upper right side of FIG. As shown in the upper right part of FIG. 7, in the moving image area AR1, a first icon area AR1-1, a second icon area AR1-2, and a moving image advertisement area AR1-3 are displayed.

  An icon simulating a speaker is displayed on the middle stage of the first icon area AR1-1. Such an icon is an icon indicating whether the current sound is being output or is being muted. In the upper right part of FIG. 7, the sound is being output. Further, a visual effect called a name such as a sound wave, a peak meter, or a visualizer is displayed below the middle of the first icon area AR1-1 located below the icon. Such a visual effect is particularly meaningful during output of sound, and is a visual effect that changes according to the volume, rhythm, frequency level, etc. of the sound being output. While the visual effect changes during sound output, the visual effect does not change during mute. Therefore, the user can easily grasp whether the current sound is being output or muted by referring to the visual effect. In addition, while the sound is being output, the visual effect is changed to start moving, so that the user's eyes can be caught, and thus the user's eyes can be guided near the overlay advertisement moving image.

Further, in this case, when the user performs a tap operation on any region of the first icon area AR1-1, the state in which sound is output and the state of mute are switched. That is, if a tap operation is performed in a state where sound is output, the state transitions to a mute state. On the other hand, if there is a tap operation while the sound is muted, a transition is made to a state in which sound is output.
Here, this switching may be performed only when there is a tap on an icon simulating a microphone instead of a wide area of any one of the first icon areas AR1-1. However, as described with reference to FIG. 6 by taking the button B1 and the reaction area AR4 as an example, when the operation is accepted only with the actual icon display area, the operation accepting area is narrow, so the tap operation was performed. There are cases where the operation cannot be detected against the intention of the intended user. Therefore, in the present embodiment, the user's tap operation is accepted in a wide area, which is any area of the first icon area AR1-1, in the same way as providing the reaction area AR4.

On the other hand, a triangular icon is shown in the middle of the second icon area AR1-2, and the text “close upward” is shown above it. Note that the shape of the icon is not limited to a triangular shape, and may be any other shape. For example, the shape may be a cross mark or an arrow. The text of the text may be another text, and only an icon or text may be displayed.
The second icon area AR1-2 is an area having a function equivalent to that of the button B1 in the first embodiment. Therefore, the same process as when the button B1 is tapped by the user performing a tap operation on any area of the second icon area AR1-2 (Yes in SP15 of FIG. 5) is performed.
The reason for accepting the user's tap operation in a wide area of any one of the second icon areas AR1-2 is the same reason as described above in the description of the first icon area AR1-1. This is because the operation may not be detected against the intention. In addition to this, in the present embodiment, such a triangular icon is displayed larger than the button B1 so that the user can easily recognize that this is an area for operation. .

  On the other hand, a moving image advertisement area AR1-3 is provided in a region between the first icon area AR1-1 and the second icon area AR1-2, that is, a central region of the moving image area AR1. In the video advertisement area AR1-3, the overlay advertisement video displayed on the entire video area AR1 in the first embodiment is displayed.

Next, a case where the overlay advertisement moving image is realized by a moving image or a still image and does not include sound will be described with reference to the lower right side of FIG. As shown in the lower right side of FIG. 7, in this case as well, the first icon area AR1-1, the second icon area AR1-2, and the moving image advertisement area AR1-3 are displayed in the moving image area AR1.
In this regard, the second icon area AR1-2 and the moving image advertising area AR1-3 are the same as the case where sound is included in the above-described overlay advertising moving image, and thus description thereof is omitted.

  A circular icon is shown in the upper middle and lower middle of the first icon area AR1-1. Such an icon is merely an icon for playing a design role to appeal to the user's aesthetics, and has no other functional meaning. Therefore, in this case, no special process is performed even if the user taps any area of the first icon area AR1-1. The icon may have a shape other than the circular shape. In addition, when the overlay advertisement moving image is realized as a moving image or a still image and does not include sound, the icon may not be displayed in the first icon area AR1-1.

  In this way, in this embodiment, different user interfaces can be provided depending on whether sound is included in the overlay advertisement moving image in addition to moving images and still images.

Next, screen transition when the overlay advertisement moving image includes sound in addition to moving images and still images will be described with reference to FIG.
First, the display in the mute state is shown in FIG. 8A on the upper left side of FIG. 8B shows a display in a state where sound is output in the lower left part of FIG. Further, FIG. 8C on the right side of FIG. 8 shows a display in a state where the reproduction of the moving image displayed as the overlay advertisement moving image is completed and the still image is displayed.

  First, the display in the mute state of FIG. 8A is substantially the same as the display in the state of outputting the sound described with reference to the upper right side of FIG. However, the difference is that a cross mark is displayed on the speaker output side of the icon imitating the speaker shown on the middle stage of the first icon area AR1-1 so as to mean a mute state. Further, since the sound is muted, the visual effect that changes according to the output sound is different in that it remains stationary without changing. The user can grasp that the sound is muted by referring to a display different from the output state of these sounds. In this case, when the first icon area AR1-1 is pressed, the state transitions to FIG. In general, when playing a video that includes sound, it is not set to automatically output the sound at the start of playback, but is initially set to be muted. At the beginning of reproduction, FIG. 8A is displayed.

Next, the display in a state where the sound of FIG. 8B is output has been described with reference to the upper right side of FIG. As described above, every time the user taps the area of the first icon area AR1-1, the sound output state and the mute state are switched, and as shown in FIGS. 8A and 8B. The display also changes.
8A and 8B, when the reproduction of the moving image displayed as the overlay advertisement moving image is completed, the state transitions to FIG. 8C.

  In FIG. 8C, the second icon area AR1-2 is the same as FIGS. 8A and 8B. In the moving image advertisement area AR1-3, a still image is displayed because the reproduction of the moving image has ended. Also, the sound is muted as the moving image playback ends. In the first icon area AR1-1, an icon representing repeat is displayed instead of an icon imitating a speaker or a visual effect. In this case, when a user tap operation is received in the area of the first icon area AR1-1, a transition is made to (A) in FIG. 8, and the overlay advertisement moving image is reproduced again from the beginning and a sound is output. It becomes a state. In this case, instead of the previously reproduced overlay advertisement video, another overlay advertisement video may be reproduced. Even when the same overlay advertisement moving image is reproduced, the output sound may be different.

  As described above, in the present embodiment, since the icons displayed in the first icon area AR1-1 and the second icon area AR1-2 are different depending on the state, it is easy for the user to determine what state the user is currently in. It becomes possible to grasp. In addition, it is possible to easily transition to another state only by performing a simple tap operation.

Next, the relationship between the transition in the present embodiment and the slide of the moving image area AR1 will be described. In this embodiment, when the moving image area AR1 is in a display state of less than 50% of the maximum size, the sound is forcibly set to the mute state. Referring to FIG. 4 as an example, if the moving image area AR1 in FIG. 4 (A) is displayed in the maximum size, (A), (B) and FIG. Transition each state of (C).
However, when a tap operation is received in the area of the first icon area AR1-1 corresponding to the button B1, the moving image area AR1 slides as shown in FIG. Then, if the moving image area AR1 is in a display state of less than 50% of the maximum size, the sound is forcibly turned off and the displayed portion is as shown in FIG. Transition to the correct display. In this case, the moving image being played back may remain in the playback state, but playback may be stopped and paused. If paused, the image at the time of stopping may be displayed as a still image. Then, at the next reproduction, it is preferable to resume the reproduction of the moving image from the paused portion and resume the output of the sound. Further, instead of pausing, the playback may be terminated, and at the next playback, the video may be played again from the beginning and the sound may be output again from the beginning.
After that, when scrolling upward again (Yes in SP17 in FIG. 5), the overlay advertisement video is displayed with scrolling (SP18 in FIG. 5). In this case as well, the video area AR1 has the maximum size. For less than 50%, the sound is forcibly silenced, and the displayed portion is displayed as shown in FIG. After that, when the moving image area AR1 becomes 50% or more of the maximum size by further scrolling, a sound may be forcibly output. Further, the displayed portion may be displayed as shown in FIG. In this case, if the video is paused when the previous video area AR1 is in a display state of less than 50% of the maximum size, playback of the video is resumed from the paused portion and sound output is resumed. You may make it do. Also, instead of pausing when the previous video area AR1 has reached a display state of less than 50% of the maximum size last time, if playback is terminated, the video will be played again from the beginning and the sound will also start. May be output again.

  Thereby, for example, the sound is output even though the moving image area AR1 for displaying the overlay advertisement moving image is not displayed, and conversely, the sound is not output although the moving image area AR1 is displayed again. It becomes possible to prevent. It should be noted that the state transition based on 50% is merely an example, and other arbitrary values may be set as the reference. For example, the state may be set so as to transition based on another value such as 20 percent, 80 percent, or the like.

[Third Embodiment]
In this embodiment, an application program is mounted in advance on the user terminals 3A and 3B by downloading or the like, and the content server 2A or 2 is accessed by executing the application program to display a home page. In this embodiment, the home page is displayed according to the application program, and the home page is displayed as described above with reference to FIG. Based on this application program, the moving image management server 4 is accessed to acquire a moving image file, and the moving image based on this moving image file is displayed in the moving image area AR1.

  Even if the moving image file is acquired from the moving image management server 4 based on the application program and provided to the user as in this embodiment, the same effect as in the first embodiment can be obtained.

[Fourth Embodiment]
In this embodiment, the moving image management server 4 further acquires user terminal identification information from the user terminals 3A and 3B, identifies the user of the user terminals 3A and 3B based on the identification information, and based on the identification result. A video to be provided to the user terminals 3A and 3B is further selected.

  For example, the display mode of the overlay video advertisement is made different for a user who has previously hidden the overlay video advertisement by tapping the button B1. Specifically, for example, the moving image area AR1 is reduced in size, or a moving image having a short reproduction time is selected as a moving image provided to the user terminals 3A and 3B. For example, a predetermined threshold value may be set. For example, for a user who sets the threshold value to 3 and taps the past button B1 to hide the overlay video advertisement four times or more, the display mode of the overlay video advertisement is changed. However, the display mode of the overlay video advertisement may not be changed for a user who is three times or less. Further, whether or not to perform such processing as changing the display mode of the overlay video advertisement is not based on whether or not the overlay advertisement video is hidden by tapping the button B1, as shown in FIG. It may be determined whether the area of the first icon area AR1-1 in B) is tapped to enter the mute state. In addition, in the case where it is based on whether or not the area of the first icon area AR1-1 in FIG. 11B is tapped to be in a mute state, not only the display mode of the overlay advertisement video is changed, The sound to be output may be different.

  This embodiment is configured in the same way as the first embodiment or the second embodiment except that the configuration related to the user terminals 3A and 3B is different.

  Here, the identification of the user is based on the past operation history of the user terminals 3A and 3B (for example, the number of times the button B1 is tapped to hide the overlay video advertisement, the frequency of hiding the overlay video advertisement, and the overlay video advertisement being reproduced. And the user's attribute information (for example, date of birth, gender, address, etc.) acquired at the time of contracting the user terminals 3A and 3B, the socia network, etc. It is executed based on information (for example, hobbies, preferences, etc.) related to the user terminals 3A, 3B acquired in this way. Accordingly, in this embodiment, a more appropriate moving image is provided to the user in a more appropriate display mode.

  In this manner, the moving image management server records and holds the moving image file in association with the recording of the attribute information so that the corresponding moving image can be selected by the user identification and the moving image file can be managed by the attribute information. Further, the corresponding moving image file is selected by the attribute information and provided to the user terminals 3A and 3B.

[Fifth Embodiment]
In the first embodiment and the like described above, the content server 2 and the moving image management server 4 are realized by separate servers as shown in FIG. 1, but in the present embodiment, the functions of these two servers are combined into one server. To implement.

  The configuration of this embodiment will be described with reference to FIG. As shown in FIG. 9, in the present embodiment, the content server 2 and the moving image management server 4 realized by a separate server device are realized as a general management server 6 that is one server. The general management server 6 provides both homepage provision and video management by having the functions of both the content server 2 and the video management server 4 as function blocks. In this case, the communication between the content servers 2 </ b> A and 3 </ b> A and the moving image management server 4 described above is realized by communication between functional blocks of the general management server 6. In this way, the above-described embodiments can be realized without providing a plurality of servers.

[Other Embodiments]
The specific configuration suitable for carrying out the present invention has been described in detail above, but the present invention can be variously combined with the above-described embodiments without departing from the spirit of the present invention. Furthermore, the configuration of the above-described embodiment can be variously changed.

  For example, the layout of the moving image area AR1, the content area AR2, and the boundary area AR3 is not limited to the example of FIG. 2, and various layouts can be widely applied. Such other layouts will be described below with reference to FIGS. Here, each of FIGS. 10 to 20 is a diagram showing a modification of the layout of the moving image area AR1, the content area AR2, and the boundary area AR3. For example, from the first embodiment to the fifth embodiment described above. It is a modification which can be applied to any embodiment.

  Referring to FIG. 10, a modified example is described in which the sliding direction of the moving image area AR1 in SP16 is modified. In this example, at the time of SP13, as shown in FIG. 10A, an overlay video advertisement is displayed as in FIG. 4A. Here, in the example shown in FIG. 4, as shown in FIGS. 4B and 4C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to hide the overlay moving image advertisement. It was in a state. On the other hand, in this example, as shown in FIGS. 10B and 10C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to make the overlay moving image advertisement non-display state. Thereby, after an overlay animation advertisement slides across content area AR2, it will be in a non-display state. In this way, when the overlay video advertisement crosses the content area AR2, the user can refer to the overlay video advertisement. In FIG. 4A, the moving image area AR1 may be arranged below the content area AR2, and the boundary area AR3 may be arranged at the boundary between the moving image area AR1 and the content area AR2. Also in this case, after the overlay moving image advertisement slides across the content area AR2, it is in a non-display state. Furthermore, in FIG. 10A, the moving image area AR1 may be arranged below the content area AR2, and the boundary area AR3 may be arranged at the boundary between the moving image area AR1 and the content area AR2.

  Referring to FIG. 11, a modified example in which the sliding direction of the moving image area AR1 in SP16 is modified is described. In this example, at the time of SP13, as shown in FIG. 11A, an overlay video advertisement is displayed as in FIG. 4A. Here, in the example shown in FIG. 4, as shown in FIGS. 4B and 4C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to hide the overlay moving image advertisement. It was in a state. On the other hand, in this example, as shown in FIGS. 11B and 11C, in SP16, the moving image area AR1 and the boundary area AR3 are slid rightward so that the overlay moving image advertisement is not displayed. In FIG. 11A, the moving image area AR1 may be arranged below the content area AR2, and the boundary area AR3 may be arranged at the boundary between the moving image area AR1 and the content area AR2.

  Referring to FIG. 12, a modified example in which the sliding direction of the moving image area AR1 in SP16 is modified is described. In this example, at the time of SP13, as shown in FIG. 12 (A), an overlay video advertisement is displayed as in FIG. 4 (A). Here, in the example shown in FIG. 4, as shown in FIGS. 4B and 4C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to hide the overlay moving image advertisement. It was in a state. On the other hand, in this example, as shown in FIGS. 12B and 12C, in SP16, the moving image area AR1 and the boundary area AR3 are slid leftward so that the overlay moving image advertisement is not displayed. In FIG. 12A, the moving image area AR1 may be arranged below the content area AR2, and the boundary area AR3 may be arranged at the boundary between the moving image area AR1 and the content area AR2. Here, for example, when the display unit of the user terminals 3A and 3B is a horizontally long screen, if the display is deformed as shown in FIGS. 11 and 12, the overlay video advertisement is referred to the user for a long time when the overlay video advertisement slides. It is good because it can be made.

  Referring to FIG. 13, a modification is described in which the moving image area AR1 is not displayed in SP16 by a method other than sliding in one direction. In this example, at the time of SP13, as shown in FIG. 13A, an overlay video advertisement is displayed as in FIG. 4A. Here, in the example shown in FIG. 4, as shown in FIGS. 4B and 4C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to hide the overlay moving image advertisement. It was in a state. On the other hand, in this example, as shown in FIGS. 13B and 13C, in SP16, while maintaining the shapes of the moving area AR1 and the boundary area AR3, the area is reduced, thereby preventing the overlay moving image advertisement from being displayed. Display state. In FIG. 13A, the moving image area AR1 may be arranged below the content area AR2, and the boundary area AR3 may be arranged at the boundary between the moving image area AR1 and the content area AR2. In addition, FIG. 13 shows an example in which the image area AR1 and the boundary area AR3 are reduced toward the center of the combined area. For example, the upper right part of the combined area of the moving image area AR1 and the boundary area AR3 is shown. Or you may make it reduce toward the upper left part. According to this example, the overlay video advertisement may be hidden while the overlay video advertisement can be referred to while the aspect ratio of the overlay video advertisement is maintained.

  Referring to FIG. 14, there is described a modification in which the moving image area AR1 is not displayed in SSP16 by a method other than sliding. In this example, at the time of SP13, as shown in FIG. 14A, an overlay video advertisement is displayed as in FIG. 4A. Here, in the example shown in FIG. 4, as shown in FIGS. 4B and 4C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to hide the overlay moving image advertisement. It was in a state. On the other hand, in this example, as shown in FIGS. 14B and 14C, by reducing the opacity of the overlay video advertisement while maintaining the shape and area of the video area AR1 and the boundary area AR3 in SP16, The overlay video advertisement is hidden. In FIG. 14A, the moving image area AR1 may be arranged below the content area AR2, and the boundary area AR3 may be arranged at the boundary between the moving image area AR1 and the content area AR2. According to this example, the overlay video advertisement may be hidden while the overlay video advertisement can be referred to while maintaining the aspect ratio and area of the overlay video advertisement.

  Referring to FIG. 15, a modified example in which the processing in SP16 is modified is described. In this example, at the time of SP13, as shown in FIG. 15A, an overlay moving image advertisement is displayed as in FIG. 4A. Here, in the example shown in FIG. 4, as shown in FIGS. 4B and 4C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to hide the overlay moving image advertisement. It was in a state. On the other hand, in this example, as shown in FIG. 15B, the boundary area AR3 is displayed in full screen in SP16. Thereby, the overlay video advertisement is displayed on the full screen. Here, in order to be able to display the overlay video advertisement with the same aspect ratio as in FIG. 15A, in FIG. 15B, the overlay video advertisement is displayed in a vertical type. Further, for example, a button B2 for displaying the overlay video advertisement is provided in the upper right part so that the user can hide the overlay video advertisement. When the user taps the button B2, the overlay video advertisement is hidden as shown in FIG. 15C, as in FIG. 4C. In this example, the overlay video advertisement can be referred to the user on the full screen.

  Referring to FIG. 16, a modified example in which the process in FIG. 5 is modified is described. In this example, first, as shown in FIG. 16A, the boundary area AR3 is displayed in full screen. Thereby, the overlay video advertisement is displayed on the full screen. Here, as in FIG. 15B, the overlay moving image advertisement is displayed vertically. Further, for example, a button B3 for hiding the overlay video advertisement is provided in the upper right part so that the user can hide the overlay video advertisement. If the user taps the button B3, for example, a still image is displayed as a banner advertisement at the top of the screen as shown in FIG. 16B, and the content area AR2 is displayed at the bottom of the screen. On the banner advertisement, a button B4 for displaying the overlay moving picture advertisement in full screen is provided. If the banner advertisement is pressed, the boundary area AR3 is displayed on the full screen again as shown in FIG. Thereby, the overlay video advertisement is displayed on the full screen. On the other hand, if the button B4 is tapped, the overlay video advertisement is hidden as shown in FIG. 16C, as in FIG. In this example, the overlay video advertisement can be referred to the user on the full screen.

  Referring to FIG. 17, a modified example in which the display method of the overlay moving image advertisement is modified is described. In this example, at the time of SP13, the moving image area AR1 is arranged at the upper portion, the content area AR2 is arranged at the lower portion, and the boundary area AR3 is arranged at the boundary between the moving image area AR1 and the content area AR2, as in FIG. . Then, an overlay video advertisement is displayed in the video area AR1, and an area where one advertisement video is played is arranged in the center of the overlay video advertisement, and a grid-like boundary is arranged on the left and right sides, and the left and right At each end, an advertisement video different from the advertisement video being played at the center is played. However, on each of the left and right end portions, an advertisement moving image different from the advertisement moving image being reproduced at the center may be displayed in a still image state in which it is paused. Then, as shown in FIG. 17B, triggered by the user tapping an icon provided on the lattice or swiping any part of the boundary area AR3 leftward or rightward. Then, the boundary area AR3 is slid leftward or rightward, and the advertisement moving image reproduced at the center is switched to the advertisement moving image displayed at the left and right ends. In this example, when the processing of SP16 is performed with the tap operation on the button B1 or the end of the reproduction of the moving image advertisement, as shown in FIGS. 4B and 4C, the moving image area AR1 and the boundary area AR3 are moved upward. By sliding, the overlay video advertisement is hidden. In this example, the user can easily select the advertisement video by arranging other advertisement videos on the left and right.

  Referring to FIG. 18, a modified example in which the sliding direction of the moving image area AR1 in SP16 is modified is described. In this example, at the time of SP13, as shown in FIG. 18A, an overlay video advertisement is displayed as in FIG. 4A. Here, in the example shown in FIG. 4, as shown in FIGS. 4B and 4C, in SP16, the moving image area AR1 and the boundary area AR3 are slid upward to hide the overlay moving image advertisement. It was in a state. On the other hand, in this example, when a tap operation is performed on the button B1, the overlay video advertisement is reduced and displayed on the upper left of the screen as shown in FIG. At this time, the aspect ratio of the overlay video advertisement is maintained. Then, since a space is formed in the upper right of the screen, for example, a text banner and a button B5 are displayed in this space. If the upper left overlay video advertisement is tapped in this state, the display of FIG. 18A is performed again. On the other hand, if the button B5 is pressed, the overlay video advertisement is not displayed as shown in FIG. 18A and 18B, a moving image area AR1 for displaying an overlay moving image advertisement and a text banner is arranged below the content area AR2, and a boundary area AR3 is arranged at the boundary between the moving image area AR1 and the content area AR2. You may make it do.

  Referring to FIGS. 19A and 19B, a modified example in which the display in the content area AR2 is modified is described. This example is common to the above-described embodiments and other modifications in that the button B1 is arranged at the right end of the content area AR2, but differs in that a telop is displayed in an area other than the button B1 in the content area AR2. . Although there is no restriction | limiting in particular in the specific content of a telop, For example, it is set as the subtitle corresponding to an overlay moving image advertisement, or campaign information. In this example, the telop is scrolled to the left.

  With reference to FIGS. 20A, 20B, 20C, and 20D, a modified example in which the display in the content area AR2 is modified is described. In this example, a telop is displayed in an area other than the button B1 in the content area AR2 as in the example shown in FIG. The contents of the telop are the same as in FIG. In this example, the telop is scrolled downward.

  If it is set as the modification shown in FIG.19 and FIG.20, it will also become possible for a user to also carry out a promotion advertisement activity with a text. In these examples, the other points such as the behavior when the button B1 is tapped are the same as those described with reference to FIG.

  As described above, the layouts described with reference to FIGS. 4 and 10 to 20 can be combined. For example, in the layout shown in FIG. 10, it is possible to combine telops as in the modified examples of FIG. 19 and FIG. In addition, for example, it is possible to display a layout as shown in FIG. 4 in a certain content server and to display as shown in FIG. 10 in another content server. It is also possible to display different layouts for each overlay video advertisement. Furthermore, the embodiments can be combined.

For example, in the description with reference to the flowchart of FIG. 5, the overlay video advertisement once hidden by SP17 and SP18 is displayed again, but these two steps may not be provided. That is, after the overlay moving image advertisement is hidden in SP16, the processing of FIG. 5 may be terminated, and thereafter, the overlay moving image advertisement may be kept hidden.
Further, each of the above-described embodiments may be applied to a predetermined business model. For example, a business operator who operates the video management server 4 receives a reward from a business operator who wants to carry out an advertising campaign, and a part thereof is applied to a business model that pays a business operator who operates the content servers 2A and 2B. May be. Furthermore, buttons such as the button B1 may be referred to as slide-up buttons. Furthermore, a part of the overlay moving image advertisement may be a still image or text.

  Note that each of the user terminal, the moving image management server, and the content server in each of the above-described embodiments can be realized by hardware, software, or a combination thereof. The display method performed by the user terminal, the moving image management server, and the content server can also be realized by hardware, software, or a combination thereof. Here, “realized by software” means realized by a computer reading and executing a program.

  The program may be stored using various types of non-transitory computer readable media and supplied to the computer. Non-transitory computer readable media include various types of tangible storage media. Examples of non-transitory computer readable media include magnetic recording media (for example, flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (for example, magneto-optical disks), CD-ROMs (Read Only Memory), CD- R, CD-R / W, and semiconductor memory (for example, mask ROM, PROM (Programmable ROM), EPROM (Erasable PROM), flash ROM, RAM (random access memory)).

1, 5 Movie providing system 2, 2A, 2B Content server 3A, 3B User terminal 4 Movie management server 6 General management server B1, B2, B3, B4, B5 Button AR1 Movie area AR1-1 First icon area AR1-2 Second 2 Icon area AR1-3 Video advertising area AR2 Content area AR3 Border area AR4 Reaction area

Claims (12)

When accessing the server from the user terminal, content data and moving image data, and control data that is data describing a display method of the content data and the moving image data on the user terminal are transmitted from the server to the user terminal. A server sending step to send to,
An output step in which the user terminal reproduces and displays the content data and the moving image data received from the server in a display method based on the description of the control data received from the server;
In the output step, the user terminal gradually reduces the area of the area to reproduce and display the moving image data when a predetermined condition is satisfied,
The predetermined condition is that the user terminal accepts an operation using an icon,
In the output step, the user terminal
In response to scrolling of the area for displaying the content data, the reception of the operation by the icon is started when the area for reproducing and displaying the content data is overlapped with the area for reproducing and displaying the moving image data. Display method. In the server transmission step, sound data is transmitted together with the content data and the moving image data, and the control data describes a method of outputting the sound data on the user terminal together with the display method,
In the output step, the content data and the moving image data are reproduced and displayed, and the sound data is output, and when the predetermined condition is satisfied, an area of the region for reproducing and displaying the moving image data The display method according to claim 1, wherein the display data is gradually reduced and the sound data output state and the mute state are switched. The display method according to claim 1, wherein the icon is replaced with an icon for giving an instruction to reproduce the moving image data again when the reproduction of the moving image data received from the server is completed in the output step. When accessing the server from the user terminal, content data and moving image data, and control data that is data describing a display method of the content data and the moving image data on the user terminal are transmitted from the server to the user terminal. A server sending step to send to,
An output step in which the user terminal reproduces and displays the content data and the moving image data received from the server in a display method based on the description of the control data received from the server;
In the output step, the user terminal gradually reduces the area of the area to reproduce and display the moving image data when a predetermined condition is satisfied,
In the output step, the user terminal
When the area for reproducing and displaying the content data is superimposed on the area for reproducing and displaying the content data as the area for displaying the content data is scrolled, the moving image instead of the content data is displayed in the superimposed portion. Play and display the data,
When the area of the area for reproducing and displaying the moving image data is reduced stepwise, the area portion for reproducing and displaying the moving image data that has disappeared due to the reduction is superimposed on the area portion. Play and display the content data corresponding to the area where the content data that was being played back is displayed ,
The predetermined condition is either or both of the fact that the user terminal has accepted an operation using an icon, or that the reproduction of the moving image data has elapsed and the reproduction has ended.
In the output step, the user terminal
In response to scrolling of the area for displaying the content data, the reception of the operation by the icon is started when the area for reproducing and displaying the content data is overlapped with the area for reproducing and displaying the moving image data. Do
Display method. In the server transmission step, sound data is transmitted together with the content data and the moving image data, and the control data describes a method of outputting the sound data on the user terminal together with the display method,
In the output step, the content data and the moving image data are reproduced and displayed, and the sound data is output, and when the predetermined condition is satisfied, an area of the region for reproducing and displaying the moving image data The display method according to claim 4, wherein the display data is gradually reduced and the sound data output state and the mute state are switched. When the reproduction of the moving image data received from the server is completed in the output step, the icon is replaced with an icon for giving an instruction to reproduce the moving image data again.
The display method according to claim 4 or 5. When accessing the server from the user terminal, content data and moving image data, and control data that is data describing a display method of the content data and the moving image data on the user terminal are transmitted from the server to the user terminal. A server sending step to send to,
An output step in which the user terminal reproduces and displays the content data and the moving image data received from the server in a display method based on the description of the control data received from the server;
In the output step, the user terminal gradually reduces the area of the area to reproduce and display the moving image data when a predetermined condition is satisfied,
In the output step, the user terminal
Repetitively reducing the area of the area for reproducing and displaying the moving picture data, and making the moving picture data in a non-display state by eliminating the area for reproducing and displaying the moving picture data, When the end of the area for displaying the content data is displayed as the area for displaying the content data is scrolled, an area for reproducing and displaying the moving image data is arranged in an area adjacent to the end. To display the video data again.
Display method. In the server transmission step, sound data is transmitted together with the content data and the moving image data, and the control data describes a method of outputting the sound data on the user terminal together with the display method,
In the output step, the content data and the moving image data are reproduced and displayed, and the sound data is output, and when the predetermined condition is satisfied, an area of the region for reproducing and displaying the moving image data Is switched step by step, and the sound data output state and the mute state are switched.
The display method according to claim 7. The predetermined condition is either or both of the fact that the user terminal has accepted an operation using an icon and the reproduction of the moving image data has elapsed and the reproduction has ended.
The display method according to claim 7 or 8. In the output step, the user terminal
In response to scrolling of the area for displaying the content data, the reception of the operation by the icon is started when the area for reproducing and displaying the content data is overlapped with the area for reproducing and displaying the moving image data. Do
The display method according to claim 9. When the reproduction of the moving image data received from the server is completed in the output step, the icon is replaced with an icon for giving an instruction to reproduce the moving image data again.
The display method according to claim 9 or 10. In the output step, the user terminal
When the region for reproducing and displaying the content data is superimposed on the region for reproducing and displaying the content data as the region for displaying the content data is scrolled, the moving image instead of the content data is displayed in the superimposed portion. Play and display the data,
When the area of the area for reproducing and displaying the moving image data is reduced stepwise, the area portion for reproducing and displaying the moving image data that has disappeared due to the reduction is superimposed on the area portion. Play and display the content data corresponding to the area where the previously played content data is played back and displayed
The display method according to claim 7.

Images