JP6232492B2 - Tvから出力される音響信号に基づいたユーザカスタマイズ型広告提供システム、ユーザカスタマイズ型広告を提供する方法、及びmimサービスプログラムを記録したコンピュータで読み取り可能な記録媒体 - Google Patents
Tvから出力される音響信号に基づいたユーザカスタマイズ型広告提供システム、ユーザカスタマイズ型広告を提供する方法、及びmimサービスプログラムを記録したコンピュータで読み取り可能な記録媒体 Download PDFInfo
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Description
IDをSTB33でない広告サーバ38に送信するという点で差異があり、また広告サーバ38が、自身が保存していた広告のうち、ユーザカスタマイズ型広告提供サーバ39から受信したユーザ情報、プログラムID、及び/またはSTB IDに基づいて選択し、選択した広告をSTB33に送信し、STB33は、広告サーバ3から受信した広告を放送サーバ35から受信した放送プログラムに挿入して、ユーザカスタマイズ放送を構成した後、TV31に送信するという点において差異がある。
3、13、33 セットトップボックス
5、15、35 放送サーバ
7、17、37 端末機
18、38 広告サーバ
9、19、39 ユーザカスタマイズ型広告提供サーバ
Claims (17)
- TVの前で視聴するユーザにユーザカスタマイズ型広告を提供する提供方法であって、
前記ユーザの端末機が、前記TVに接続されたセットトップボックスのセットトップボックスIDを受信するステップと、
前記端末機が、前記セットトップボックスID及びユーザ情報を外部装置に送信するステップと、
前記端末機または前記セットトップボックスが、前記外部装置または前記外部装置と通信可能に接続された他の装置により選択されたカスタマイズ型広告を受信するステップと、
前記端末機または前記TVが、前記カスタマイズ型広告を前記ユーザに出力するステップと、を含み、
前記外部装置または前記外部装置と接続された他の装置は、複数の端末機から同一のセットトップボックスIDを受信した場合、前記セットトップボックスIDが同一であるということから、複数の前記端末機のユーザが、同一の場所に位置していると判断し、この複数のユーザについてのユーザ情報に少なくとも部分的に基づいて、前記カスタマイズ型広告を選択することを特徴とするユーザカスタマイズ型広告を提供する方法。 - 前記端末機が、TVから出力される非可聴の音響信号に含まれたプログラムIDを受信するステップをさらに含み、
前記端末機は、前記セットトップボックスID及びユーザ情報とともに、前記プログラムIDを前記外部装置に送信し、
前記カスタマイズ型広告は、前記の複数のユーザについてのユーザ情報、及び、前記プログラムIDに基づいて選択されることを特徴とする請求項1に記載のユーザカスタマイズ型広告を提供する方法。 - 前記ユーザの端末機は、前記ユーザと同じグループに属した友達に文字及び/またはマルチメディアデータを送信するか、前記友達のうち、少なくともいずれか一つの友達から文字及び/またはマルチメディアデータを受信することができるチャットウィンドウを含んだユーザインタフェース画面を表示し、
前記ユーザに出力するステップは、前記ユーザインタフェース画面上に、アイコンをアクティブにするステップであることを特徴とする請求項1に記載のユーザカスタマイズ型広告を提供する方法。 - 前記ユーザの端末機は、前記ユーザに友達推薦目録を表示するプラス(+)友達目録ウィンドウを含んだユーザインタフェース画面を表示し、
前記ユーザに出力するステップは、前記プラス(+)友達目録に、前記カスタマイズ型広告を選択するステップにて選択された広告についての広告名称を含めるステップであることを特徴とする請求項1に記載のユーザカスタマイズ型広告を提供する方法。 - 前記外部装置は、同じグループに属した友達に文字及び/またはマルチメディアデータを送信するMIMサービスサーバであり、
前記MIMサービスサーバは、
通信可能に接続した広告サーバ、セットトップボックス、または放送サーバに、前記セットトップボックスID、前記ユーザ情報、及び前記プログラムIDを送信し、
前記セットトップボックスID、前記ユーザ情報、及び前記プログラムIDを送信した装置から広告を受信して、前記ユーザの端末機に送信することを特徴とする請求項2に記載のユーザカスタマイズ型広告を提供する方法。 - 前記プログラムIDは、前記セットトップボックス、または前記セットトップボックスに放送信号を送信する装置によって放送信号に挿入されたことを特徴とする請求項2に記載のユーザカスタマイズ型広告を提供する方法。
- TVの前で視聴するユーザにユーザカスタマイズ型広告を提供する方法であって、
サーバ装置が、前記ユーザの端末機から、前記TVに接続されたセットトップボックスのセットトップボックスID及びユーザ情報を受信するステップと、
前記サーバ装置が、前記セットトップボックスID及び前記ユーザ情報に基づいて、前記ユーザに対するユーザカスタマイズ型広告を選択するステップと、
前記サーバ装置が、前記ユーザカスタマイズ型広告を、前記ユーザ端末機及び/または前記TVに送信するステップと、を含み、
前記カスタマイズ型広告を選択するステップは、
複数の端末機から同一のセットトップボックスIDを受信した場合、前記セットトップボックスIDが同一であるということから、複数の前記端末機のユーザが、同一の場所に位置していると判断し、この複数のユーザについてのユーザ情報に少なくとも部分的に基づいて、前記カスタマイズ型広告を選択するステップを含むことを特徴とするユーザカスタマイズ型広告を提供する方法。 - 前記ユーザカスタマイズ型広告を選択するステップにて選択されたユーザカスタマイズ型広告を放送プログラムに挿入するステップをさらに含み、
前記TVに送信するステップは、前記ユーザカスタマイズ型広告が挿入されたプログラムを送信するステップであることを特徴とする請求項7に記載のユーザカスタマイズ型広告を提供する方法。 - 前記ユーザカスタマイズ型広告を選択するステップは、
同じグループに属した友達に文字及び/またはマルチメディアデータを送信するMIMサービスサーバにより行われるか、前記TVに広告を提供する広告サーバにより行われるか、または前記セットトップボックスにより行われることを特徴とする請求項7に記載のユーザカスタマイズ型広告を提供する方法。 - 前記受信するステップは、前記ユーザの端末機により、前記TVから出力される放送プログラムの非可聴の音響信号に含まれる、前記放送プログラムのプログラムIDを受信するステップをさらに含むことを特徴とする請求項7に記載のユーザカスタマイズ型広告を提供する方法。
- 前記プログラムIDは、前記セットトップボックス、または前記セットトップボックスに放送信号を送信する装置によって、放送信号に挿入されることを特徴とする請求項10に記載のユーザカスタマイズ型広告を提供する方法。
- サーバと端末機を備えるユーザカスタマイズ型広告提供システムにおける前記サーバであって、
前記サーバは、MIMサービスプログラムを記録したコンピュータで読み取り可能な記録媒体を有し、
前記MIMサービスプログラムは、
前記端末機に設置された際、前記端末機に、
TVに接続されたセットトップボックスのセットトップボックスID及びユーザ情報を外部装置に送信するステップと、
前記外部装置または前記外部装置と通信可能に接続した他の装置から、前記セットトップボックスID及び前記ユーザ情報に基づいて選択された広告を受信するステップと、
広告を受信したことを前記ユーザに知らせるステップと、を含む方法を実行させるためのプログラムであり、
この際、前記外部装置または前記外部装置と接続された他の装置は、複数の端末機から同一のセットトップボックスIDを受信した場合、前記セットトップボックスIDが同一であるということから、複数の前記端末機のユーザが、同一の場所に位置していると判断し、この複数のユーザについてのユーザ情報に少なくとも部分的に基づいて、前記カスタマイズ型広告を選択するようにすることを特徴とするサーバ。 - 前記セットトップボックスIDが、前記TVから出力される非可聴の音響信号に含まれており、
前記方法は、
前記非可聴の音響信号を受信し、この受信した非可聴の音響信号から、前記セットトップボックスIDを抽出するステップをさらに含むことを特徴とする請求項12に記載のサーバ。 - 前記方法は、
前記ユーザと同じグループに属した友達に文字及び/またはマルチメディアデータを送信するか、または前記友達のうち、少なくともいずれか一つの友達から文字及び/またはマルチメディアデータを受信することができるチャットウィンドウを含んだユーザインタフェース画面を表示するステップをさらに含み、
前記ユーザに知らせるステップは、広告を受信したことを前記ユーザインタフェース画面上にアイコンをアクティブにするステップであることを特徴とする請求項13に記載のサーバ。 - 前記方法は、
前記ユーザに友達推薦目録を表示するプラス(+)友達目録ウィンドウを含んだユーザインタフェース画面を表示するステップをさらに含み、
前記ユーザに知らせるステップは、前記プラス(+)友達目録に、前記広告を受信するステップにて受信した広告についての広告名称を含めるステップであることを特徴とする請求項13に記載のサーバ。 - 前記非可聴の音響信号が、前記TVから出力される放送プログラムのプログラムIDをさらに含み、
前記方法は、前記プログラムIDを前記外部装置に送信するステップをさらに含み、
受信した前記広告は、前記の複数のユーザについてのユーザ情報及び前記プログラムIDに基づいて選択されることを特徴とする請求項13に記載のサーバ。 - 前記外部装置は、前記サーバ、または同じグループに属した友達に文字及び/またはマルチメディアデータを送信するMIMサービスサーバであり、
前記サーバ、または前記MIMサービスサーバは、
通信可能に接続された、広告サーバ、セットトップボックス、または放送サーバに、前記セットトップボックスID、前記ユーザ情報、及び前記プログラムIDを送信し、
前記セットトップボックスID、前記ユーザ情報、及び前記プログラムIDを送信した装置から、広告を受信して、前記ユーザの端末機に送信することを特徴とする請求項16に記載のサーバ。
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- 2014-04-17 CN CN201480035365.6A patent/CN105379301B/zh active Active
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