JP6230856B2 - Package - Google Patents

Description

  The present invention relates to a package body in which a POP label is attached to a container having a shrink film attached thereto and having a flange portion.

Conventionally, a packaging body in which a POP label is attached to an upper part of a bottle-shaped container has been known in order to attract consumers' attention and enhance an advertisement effect (Patent Document 1). A POP label is a label that attracts the attention of consumers by sticking a display piece on which an advertisement or the like is displayed protruding from a bottle-shaped container, and is also called an eye catch label.
Such a POP label is generally formed of a label base material having a predetermined shape, and has a sticking piece that can be stuck to a part of a bottle-type container and a display piece that stands up away from the bottle-type container.

By the way, the packaged body in which instant noodles and the like are packaged is a shrink film in which a container having a top-opening container body containing the instant noodles and the like and a flange portion protruding radially outward from the upper end of the container body. Encapsulated.
If the POP label is attached to such a package, the advertising effect of the package can be enhanced.
However, in such a package, since the flange portion protrudes outward in the radial direction of the container body, and the shrink film is heat-shrinked around the container including the flange portion, the POP label is more than the upper end of the container. When the sticking piece of the POP label is stuck on the upper part of the container so as to protrude upward, there is a problem that the display piece is inclined obliquely forward so as to bow.
Thus, if the display piece is inclined forward, it is difficult for the consumer to see the display piece of the POP label, and a sufficient advertising effect cannot be exhibited.

JP2002-351333

  An object of the present invention is to provide a packaging body in which a shrink film is heat-shrink mounted on a container having a flange portion, and a POP label is affixed so that consumers can easily see the display piece. It is.

The packaging body of the present invention includes a top-opening container body having a reduced diameter portion that is reduced in diameter downward from the upper end or a straight barrel-shaped straight body portion that extends downward from the upper end, and an outer diameter from the upper end of the container body. comprising: a container having a flange portion that protrudes in the direction, and the shrink film that is heat-shrink mounted around a container including the flange portion, the POP label having a sticking piece and the display piece, wherein the flange portion A holding piece having a holding part suspended downward from the outer surface of the container main body is interposed between the protruding end of the container and the shrink film, and the outer surface of the shrink film is disposed on the outer surface of the holding part. The sticking piece of the POP label is stuck on the corresponding position, and the display piece of the POP label stands up.

In a preferred package of the present invention, the container further includes a sheet lid that is attached to the upper surface of the flange portion and closes the upper surface opening of the container body, and the holding piece extends from the sheet lid and It is a knob that hangs downward from the protruding end of the flange portion.
In a preferred package of the present invention, a peelable adhesive label is attached to the POP label.

In the package of the present invention, since the display piece of the POP label easily stands in the vertical direction, the consumer can easily see the POP label from the front of the package. According to the present invention, the advertising effect of the POP label can be sufficiently exhibited.
Moreover, since the adhesive label is affixed to the POP label, the preferable package of this invention can also utilize the adhesive label for a temporary fixing seal etc. after opening a package.

The front view of the POP label which concerns on one embodiment. Sectional drawing cut | disconnected by the II-II line | wire of FIG. The perspective view of the package which concerns on one embodiment with which the POP label was affixed. The longitudinal cross-sectional view cut | disconnected by the IV-IV line of FIG. The longitudinal cross-sectional view of the package body with a POP label which concerns on other embodiment. The longitudinal cross-sectional view of the package body with a POP label which concerns on further another embodiment. The longitudinal cross-sectional view of the package body with a POP label which concerns on further another embodiment. The longitudinal cross-sectional view of the package body (package body which concerns on a reference example) in which the affixed POP label inclines diagonally ahead.

Hereinafter, embodiments of the present invention will be specifically described with reference to the drawings.
However, in this specification, “upper” refers to the side (upper side) away from the horizontal plane based on the state in which the package body stably stands on the horizontal plane, and “lower” refers to the same state as the reference. The side (lower side) that approaches the horizontal plane.
It should be noted that the thickness of the label or the like in the cross-sectional view is different from the actual one.

[POP label]
1 and 2, the POP label 1 has a base material 11 and an adhesive layer 12, and the base material 11 is affixed to the shrink film, and the sticking piece 3 is stuck to the shrink film. When attached, it is partitioned into a display piece 4 that protrudes away from the package.
The back surface of the sticking piece 3 is an adhesive surface where the adhesive is exposed. The back surface of the display piece 4 is a non-adhesive surface in which the adhesive is not substantially exposed, or resists the bending restoring force of the display piece 4 when the sticking piece 3 is stuck on the shrink film. It has a weak pressure-sensitive adhesive surface that does not have such an adhesive force and is slightly exposed to the extent that the display piece 4 is separated from the package.

Further, an adhesive label 2 is affixed to the surface of the POP label 1. The pressure-sensitive adhesive label 2 has a base material 21 and a pressure-sensitive adhesive layer 22 provided on the back surface of the base material 21. By providing the adhesive, the back surface of the base material 21 is an adhesive surface from which the adhesive is exposed. Hereinafter, the base material of the POP label 1 is referred to as a first base material, the adhesive surface of the POP label 1 is referred to as a first adhesive surface, the base material of the adhesive label 2 is referred to as a second base material, and the adhesive surface of the adhesive label 2 is referred to as a second adhesive surface. .
The adhesive label 2 is attached to the surface of the POP label 1 so as to be peelable. The adhesive label 2 may be affixed to the entire surface of the POP label 1, but is affixed to the surface of the display piece 4 of the POP label 1 in the illustrated example. But the adhesive label 2 may be stuck on the surface of the sticking piece 3 of the POP label 1, and may be stuck on the back surface of the display piece 4 of the POP label 1 (not shown). Moreover, the adhesive label 2 is not restricted to one sheet as shown in the figure, and two or more sheets may be affixed.

The first base material 11 and the second base material 21 are formed of a flexible sheet material, and the material thereof is not particularly limited. For example, each of the first base material 11 and the second base material 21 is independently made of paper, synthetic paper, synthetic resin sheet, metal vapor deposition sheet. And a foamed resin sheet. The sheet material may be a laminate of the various sheets. The material of the synthetic resin sheet or the like is not particularly limited, and examples thereof include polyethylene, polypropylene, cyclic olefin, polyolefins such as a copolymer containing polyethylene, polyesters such as polyethylene terephthalate, polyamides, and polystyrenes. The thicknesses of the first base material 11 and the second base material 21 are not particularly limited, and are preferably independently about 30 to 150 μm, for example.
The first base material 11 is formed in a substantially T shape in front view in which a large-area rectangular portion and a small-area rectangular portion are connected. The large-area rectangular portion is the display piece 4, and the small-area rectangular portion is the sticking piece 3. The second base material 21 is formed in substantially the same size as the display piece 4. But the front view shape of the 1st substrate 11 and the 2nd substrate 21 is not necessarily limited to such a shape.

  The surface of the first base material 11 and the second base material 21 is subjected to design printing representing various displays (including advertisements such as product names and sweepstakes guidance). In addition, you may give the said design printing also to the back surface of the 1st base material 11 and the 2nd base material 21, as needed.

An adhesive is provided on the entire back surface of the first base material 11. By providing the pressure-sensitive adhesive, the pressure-sensitive adhesive layer 12 is laminated on the back surface of the first base material 11. Further, a masking agent is provided on the back surface of the pressure-sensitive adhesive layer 12 corresponding to the display piece 4 so that a concealing layer 13 is laminated. The concealing layer 13 is a layer that conceals or weakens the adhesive force of the adhesive. By providing the concealing layer 13, a non-adhesive surface or a weak adhesive surface is formed on the back surface of the display piece 4. On the other hand, the back surface of the pressure-sensitive adhesive layer 12 corresponding to the sticking piece 3 is exposed. Accordingly, the first adhesive surface is formed on the back surface of the sticking piece 3.
As the pressure-sensitive adhesive, a pressure-sensitive pressure-sensitive adhesive is usually used, but a heat-sensitive pressure-sensitive adhesive can also be used. As said masking agent, ultraviolet curable ink etc. can be used, for example.

  Like the first base material 11, an adhesive is provided on the entire back surface of the second base material 21. By providing the pressure-sensitive adhesive, the pressure-sensitive adhesive layer 22 is laminated on the back surface of the second base material 21. On the other hand, a release agent is provided on the surface of the display piece 4 of the first base material 11. By providing the release agent, the release layer 14 is laminated on the surface of the display piece 4. The release layer 14 is provided to attach the adhesive label 2 to the POP label 1 so as to be peelable. Therefore, the peeling layer 14 is provided at least at a location where the second adhesive surface of the adhesive label 2 is in contact, and when the adhesive label 2 is attached to a location other than the surface of the display piece 4, A release layer 14 is provided. Examples of the release agent include silicone resins.

[Packaging with POP label]
3 and 4, the package 9 includes a container 6 having a container body 61, a flange portion 62, and a sheet lid 63, and a shrink film 7 that is heat-shrinkably mounted around the container body 61 including the flange portion 62. And having. Between the projecting end 62a of the flange portion 62 and the shrink film 7, a holding piece having a holding portion hanging downward in a state of being separated from the outer surface of the container body 61 is interposed. The POP label 1 is attached to the outer surface of the shrink film 7 at a position corresponding to the outer surface of the holding portion, and the display piece 4 stands up. However, in FIG. 3, in order to make the relationship between the container 6 and the POP label 1 easy to understand, the shrink film 7 is represented by a virtual line (two-dot chain line). Moreover, in FIG. 4, the storage thing accommodated in the container main body 61 is not illustrated.
The stored items stored in the container 6 are not particularly limited, and foods such as instant noodles, yogurt, jelly, confectionery, and soup, and items other than food such as toys may be stored.
The upper surface opening and the bottom surface of the container main body 61 are circular. Although not particularly illustrated, the upper surface opening may be an elliptical shape or a polygonal shape such as a quadrangular shape.

  The container main body 61 has a reduced diameter portion 61a that is reduced in diameter from the upper end downward. The term “reduced diameter” means that the outer peripheral length becomes smaller toward the lower side. In the illustrated example, the container main body 61 is gradually reduced in diameter from the upper end to the lower end, and thus the entire outer shape of the container main body 61 is formed in an inverted truncated cone shape. But the container main body 61 is not limited to the case where the diameter is reduced as a whole, and may be reduced in diameter from the upper end to the middle in the vertical direction. That is, the container main body 61 may be formed with a reduced diameter portion 61a between the upper end and the middle portion, and the other portion may have a straight body shape (not shown). Although not particularly illustrated, the container body 61 may have a straight body portion that is straight from the upper end downward. The straight barrel shape means that the outer peripheral length is the same at any point from the upper end to the lower side. The straight body may be from the upper end to the lower end of the container main body 61 (the entire container main body 61), or from the upper end to the middle in the vertical direction. The outer shape of the container body 61, which is entirely straight, is a cylindrical shape such as a cylindrical shape, an elliptical shape, or a rectangular shape.

The flange portion 62 protrudes from the upper end of the container main body 61 in a radially outward direction (a direction away from the axis of the container main body 61). The flange portion 62 protrudes over the entire circumference of the container body 61. Accordingly, the flange portion 62 has a ring shape when viewed from above. Although the protrusion height of the flange part 62 is not specifically limited, For example, they are 1.5 mm-10 mm, Preferably they are 2 mm-7 mm.
The sheet lid 63 is bonded to the upper surface of the flange portion 62 by heat welding or using an adhesive or a solvent. The sheet lid 63 is flat and closes the upper surface opening of the container body 61. The sheet lid 63 is made of a flexible sheet material. The seat lid 63 does not have heat shrinkability and has a rigidity higher than that of the shrink film 7. High rigidity means that the gripping piece 63a, which will be described later, has a mechanical strength that does not adhere to the outer surface of the container body 61 due to shrinkage stress of the shrink film 7.
A knob 63 a extends from the edge of the sheet lid 63. The pick piece 63a is a portion to be picked with a finger when the sheet lid 63 to which the flange portion 62 is attached is scraped off. The knob 63 a is not attached to the flange 62 in a state where the sheet lid 63 is attached to the flange 62, and protrudes radially outward from the protruding end 62 a of the flange 62. The shape of the knob 63a is not particularly limited as long as it can be picked with a finger, and examples thereof include a semicircular shape as illustrated. Further, a finger hooking hole may be formed in the surface of the knob 63a.

The shrink film 7 is a film that shrinks when heated. The shrink film 7 is heat-shrinkably attached to the container 6 so as to wrap around the entire container including the container body 61 and the sheet lid 63. The shrink film 7 (generally also referred to as an overlap film) that encapsulates the entire container in this way is a single film before heat shrinkage. Although a linear heat-welded portion for forming a shape is generated, the heat-welded portion is not shown.
Further, the shrink film 7 is not limited to the one that envelops the entire container, and it is sufficient that the shrink film 7 is at least heat-shrinkably attached to the upper part of the container body 61 including the flange part 62. Therefore, for example, a shrink film 7 formed in a cylindrical shape may be used. FIG. 5 shows a case where a cylindrical shrink film 7 ′ is mounted from the top surface to the bottom surface of the container 6. When the cylindrical shrink film 7 ′ is used, the central portion A on the upper surface of the sheet lid 63 and the central portion B on the bottom surface of the container body 61 are not covered with the shrink film 7 ′.

The shrink film 7 attached with heat shrinkage is in close contact with the container body 61 and the sheet lid 63. The flexible knob 63 a protruding from the flange portion 62 is bent downward at the protruding end 62 a of the flange portion 62 when the shrink film 7 is in close contact, and the protruding end of the flange portion 62 is separated from the outer surface of the container body 61. It hangs downward from 62a (see FIG. 4).
Between the protruding end 62a of the flange portion 62 and the shrink film 7, a knob 63a that hangs downward from the protruding end 62a of the flange 62 corresponds to a holding piece, and the knob 63a is more than the protruding end 62a. The lower part below (the part suspended downward from the outer surface of the container body 61) corresponds to the holding part. In a state in which the shrink film 7 is heat-shrinked, the knob 63a hangs substantially downward, and the outer surface of the knob 63a stands in the vertical direction (a direction perpendicular to the horizontal plane). However, since the knob 63a is flexible, it should be noted that the outer surface of the knob 63a is not flat like a mirror surface. That is, the knob 63a partially has wrinkles, but when viewed as a whole, the knob 63a hangs downward without being in close contact with the container body 61.
And the sticking piece 3 of the POP label 1 is stuck on the outer surface of the shrink film 7 at a position corresponding to the outer surface of the lower portion of the knob piece 63a with the display piece 4 of the POP label 1 facing upward. The affixed POP label 1 has an upright display piece 4 protruding upward from the upper end of the container body 61. Note that the sticking piece 3 of the POP label 1 only needs to be stuck at a position corresponding to at least the outer surface of the lower part of the knob piece 63a. For example, even if the sticking piece 3 is stuck at a position corresponding to the entire knob piece 63a. Good.

  In the package 9 of the present invention, a tab 63a (holding piece) is interposed between the shrink film 7 and the flange portion 62 at the position where the POP label 1 is attached. Since the knob 63 a has a lower part that is hung downward from the container body 61, the sticking piece 3 of the attached POP label 1 extends in the vertical direction and extends on the same plane as the sticking piece 3. 4 also extends in the vertical direction as shown in FIG. For this reason, it is difficult for the display piece 4 of the POP label 1 to be bowed obliquely forward, and the display piece 4 of the POP label 1 is easily visible to the consumer.

This will be described in detail with reference to the package 90 shown in FIG. 8 that is not included in the present invention. The container 60 from which the flange portion 620 protrudes has a large step C between the protruding end 620 a of the flange portion 620 and the outer surface of the container body 610. When the shrink film 70 is attached to the container 60 by heat shrinkage, as shown in FIG. The degree of contraction is greater than the reduced diameter portion 610a of the container body 610. On the other hand, in order for the display piece of the POP label to protrude upward from the upper end of the container body 610, the sticking piece 30 of the POP label 10 is attached to the lower side of the flange portion 620 as shown in FIG. However, if it does so, the POP label 10 will be pushed by the flange part 620, and will stand up diagonally ahead. When the POP label 10 is inclined as described above, the display piece 40 is difficult to see from the front surface of the package 90.
In this regard, as shown in FIG. 4, the packaging body 9 of the present invention has a vertically extending surface formed on a part of the outer surface of the shrink film 7 by the lower part of the interposed knob 63 a (holding piece). For this reason, the POP label 1 affixed to the outer surface of the shrink film 7 and corresponding to the outer surface of the lower portion of the knob 63a is not pushed by the flange portion 62, so that the display piece 4 stands up substantially in the vertical direction. become.
In the package 9 with a POP label of the present invention, the display piece 4 is conspicuous, attracts consumers' attention, and can exhibit a sufficient advertising effect.

  Further, since the adhesive label 2 is detachably attached to the POP label 1 of the present invention, the sheet lid 63 is temporarily fixed by removing the adhesive label 2 from the POP label 1 after opening the package 9. It can also be used as a seal. For example, in the case of the package 9 in which instant noodles are stored in a container, the sheet lid 63 is reopened after the sheet lid 63 is opened and hot water is poured. At this time, as a temporary fixing seal of the sheet lid 63 to be reclosed An adhesive label 2 can be used.

In addition, the package with a POP label of this invention is not restricted to the said embodiment, It can change variously in the range which this invention intends.
For example, a cut (not shown) such as a cut line or a perforation line may be formed in a portion of the shrink film 7 corresponding to the knob 63a (holding piece). Since the sticking piece 3 of the POP label 1 is attached to the part where the cut is formed, the shrink film 7 can be divided and removed by using the cut as a starting point of cleavage at the same time as the POP label 1 is peeled off.

In the above embodiment, the holding piece is the knob 63 a of the sheet lid 63, but the holding piece is not limited to the knob 63 a of the sheet lid 63. For example, as shown in FIG. 6, a holding member 8 that is independent of these may be interposed between the container main body 61 and the shrink film 7. The holding member 8 includes a first plate piece 81 and a second plate piece 82 connected to the end portion of the first plate piece 81 at a substantially right angle. The holding member 8 has, for example, a shape obtained by bending a belt-like member at a substantially right angle, and can be formed using, for example, cardboard or a synthetic resin molded product.
The first plate piece 81 is placed on the upper surface of the container body 61 (in the case of the container 6 having the sheet lid 63, while the upper inner surface of the second plate piece 82 of the holding member 8 is brought into close contact with the protruding end 62a of the flange portion 62. The upper part of the sheet lid 63 is placed on the upper surface of the sheet lid 63 and the shrink film 7 is thermally shrunk in that state, so that the lower part of the second plate piece 82 is located between the protruding end 62 a of the flange part 62 and the shrink film 7. It hangs away from the outer surface. The second plate piece 82 corresponds to a holding piece, and the lower portion thereof corresponds to a holding portion. By sticking the sticking piece 3 of the POP label 1 at a position corresponding to the lower part (holding part) of the second plate piece 82, the POP in which the display piece 4 stands up substantially in the vertical direction as in the above embodiment. The labeled package 9 can be configured.

Further, as shown in FIG. 7, a step 822 may be formed on the second plate piece 82 of the holding member 8. The step portion 822 is formed between the upper portion 821 and the lower portion 823 of the second plate piece 82, and is formed by the lower portion 823 being displaced inward from the upper portion 821. The stepped portion 822, the upper portion 821 of the second plate piece 82, and the first plate piece 81 form a U-shaped locking portion. The holding member 8 is attached while the upper inner surface of the second plate piece 82 is in close contact with the protruding end 62 a of the flange portion 62, and the lower portion 823 of the second plate piece 82 is separated from the outer surface of the container body 61. Droop. Since such a holding member 8 has the locking portion, it can be attached to the flange portion 62. For this reason, when the shrink film 7 is heat-shrink mounted, the holding member 8 can be prevented from being displaced. If the step 822 is made too large (if the lower part 823 is shifted too much inward), the lower part 823 of the second plate piece 82 will be substantially along the outer surface of the container body 61. The step portion 822 is formed to such an extent that the locking portion can be formed while the lower portion 823 of the piece 82 is kept away from the container body 61.
In addition, the shape of the holding piece is not limited to the above embodiments, and the shape is not particularly limited as long as the holding piece has a holding portion that hangs down from the outer surface of the container body 61.

  Moreover, in the said embodiment, although the adhesive label 2 is affixed on the POP label 1, you may affix only the POP label 1 which does not comprise the adhesive label 2 on the package 9. FIG.

  DESCRIPTION OF SYMBOLS 1 ... POP label, 2 ... Adhesive label, 3 ... Sticking piece, 4 ... Display piece, 6 ... Container, 61 ... Container main body, 61 ... Reduced diameter part, 62 ... Flange part, 62a ... Projection end of flange part, 63 ... Sheet lid, 63a, 82 ... holding piece, 7, 7 '... shrink film, 9 ... package

Claims (3)

A top-opening container body having a diameter-reduced portion that is reduced in diameter downward from the upper end or a straight body-like straight body portion that extends downward from the upper end, and a flange portion that protrudes radially outward from the upper end of the container body A container having
A shrink film that is heat-shrink mounted around a container including the flange portion,
A POP label having a sticking piece and a display piece;
Between the protruding end of the flange part and the shrink film, a holding piece having a holding part hanging downward in a state of being separated from the outer surface of the container body is interposed,
The package body, wherein the POP label sticking piece is attached to the outer surface of the shrink film at a position corresponding to the outer surface of the holding portion, and the display piece of the POP label stands up. The container further includes a sheet lid attached to the upper surface of the flange portion and closing the upper surface opening of the container body;
The package according to claim 1, wherein the holding piece is a knob that extends from the sheet lid and hangs downward from a protruding end of the flange portion. The package according to claim 1 or 2, wherein a peelable adhesive label is affixed to the POP label.

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