JP6230521B2 - Digital signage - Google Patents

Description

  The present invention relates to digital signage (digital signage).

  Digital signage is an advertising medium that uses digital technology for display and communication to display video and information on a flat display or projector. Digital signage is easy to maintain because it does not require replacement work such as posters and printed materials such as roll screen signboards, and it can attract users' attention because it can display moving images. However, there is a feature that the advertising display frame can be sold and sold to a plurality of advertisers.

The digital signage is large, there is one that only plays a simple video on a horizontal screen like a large screen television receiver, and the small one is used as a guide board at a station or airport for searching . there are things that displays the Ru good guidance screen. In the latter case, Patent Document 1 displays advertising content in a wide viewing angle on the entire display area while the user is not operating, and when the user operates, the search content is displayed. It is shown that a part is displayed with a narrow viewing angle, and the advertising content is displayed with a wide viewing angle in the remaining part.

JP 2014-10237 A

  In the above-mentioned Patent Document 1, the advertisement content and the search content are not particularly related. On the other hand, digital signage with new convenience can be realized as digital signage operated by the user depending on the content and the display method thereof.

  An object of the present invention is to provide digital signage having new convenience.

The digital signage according to the present invention includes a vertically long display unit in which a horizontally long display region is arranged in at least three stages including a middle, a middle, and a vertical direction, and a touch sensor provided in front of at least the middle display area of the display unit. When, and a driving means for displaying driving said display means, said drive means, to display a static image on the display area of the lower row, the upper display area to display the video, in the middle of the display area It is characterized in that for displaying a dynamic image which respond before Symbol touch sensor operation.

According to the above configuration, in a digital signage having a vertically long display means that can be used in place of a poster or the like, easily attracted attention as an advertising medium, and can be efficiently installed on a pillar or the like, the vertically long display means is one sheet. The display panel is divided into at least three horizontally long display areas including upper, middle, and lower rows in the vertical direction, or at least three horizontally long display panels are arranged in the upper, middle, and lower rows, and the vertically long display means has at least three. A display area is formed. Then, at least a touch sensor on the front surface of the middle of the display area of the display means, driving means for displaying driving the display means, a static image such as advertisement of the still image in the display area of the bottom row is displayed, the upper display area to display the video, the middle of the display area to display a dynamic image to respond before Symbol touch sensor operation.

Therefore, conventional digital signage that performs simple full-screen updates such as a guidance screen, or other conventional digital signage that simply plays a simple video on a horizontally long screen such as a large-screen television receiver, etc. Unlike the first, the vertical display means attract attention, and then the upper and lower horizontal display areas display advertisements etc. in an easy-to-read manner. Desired useful and detailed information can be displayed. As a result, digital signage having a new convenience that has never been achieved can be realized. Further, by displaying a moving image in the upper display area that is most easily noticed by the vertically long display means, the degree of attention (effect of attracting customers) of digital signage can be further increased.

  In the digital signage according to the present invention, the driving unit may be associated with display contents of the middle display area in response to a touch sensor operation on the middle display area in at least one of the upper display area or the lower display area. It is characterized by displaying an image having the contents described above.

  According to the above configuration, the display contents of the upper and lower display areas are associated with the display contents of the upper and lower display areas rather than simply displaying the advertisement screen in the upper and lower display areas. When display is selected, details are enlarged and displayed in the upper and lower stages.

  Therefore, not only advertisements can be sent on the upper and lower display areas according to a predetermined schedule, but advertisements that the user is interested in can be selected and played.

  In the digital signage of the present invention, an HDTV panel having an aspect ratio of 16: 9 is used for the display means in a portrait orientation, and the upper, middle, and lower display regions are horizontally oriented display regions having an aspect ratio of about 5: 9. A title display area having an aspect ratio of approximately 1: 9 is provided between the upper display area and the middle display area, and the title of the moving image in the upper display area is displayed in the title display area. It is characterized by that.

  According to the above configuration, an HDTV screen with an aspect ratio of 16: 9 is provided with a title display area with an aspect ratio of approximately 1: 9, so that the upper, middle, and lower display areas have an aspect ratio of approximately 5: 9. It is possible to divide into horizontally long display areas substantially evenly.

  Therefore, the balance of the screen is improved, and even the user who has watched (looked into) the title (content) of the moving image can be easily recognized.

  Furthermore, in the digital signage according to the present invention, a plurality of icons for operating the touch sensor are formed in the middle display area, and the driving means circulates the icons every predetermined time. It is characterized by displaying.

  According to said structure, since a touch sensor screen changes for every predetermined time, it is easy to attract attention and it can increase the opportunity of the guidance to the next screen by icon operation.

  In the digital signage of the present invention, a plurality of icons for the touch sensor operation are formed in the middle display area, and the driving means displays the icons in a three-dimensional manner with a thickness. Features.

  According to said structure, an icon will appear to float, it is easy to attract attention, and the opportunity of guidance to the next screen by icon operation can be increased.

  Furthermore, in the digital signage according to the present invention, a plurality of icons for operating the touch sensor are formed in the middle display area, and the driving means displays the icons with fluctuations. And

  According to the above-described configuration, the icon appears to vibrate, and it is easy to attract attention, and it is possible to increase the chance of guiding to the next screen by the icon operation.

  Further, in the digital signage of the present invention, the display means also has a touch sensor in front of the lower display area, and the camera for photographing the user and the height of the user photographed by the camera are determined, Determining means for determining whether or not the height is equal to or less than a predetermined value, and in response to the determination result of the determination means, when the height is equal to or less than a predetermined value, the driving means The dynamic image to be touched in the display area is displayed in the lower display area, the image in the lower display area is displayed in the upper display area, the image in the upper display area is displayed in the middle display area, The display area is changed in a circulating manner.

  According to said structure, when a user's height is low, or when there exists use of a wheelchair, since a touch sensor screen is moved to the lower stage, the convenience of such a user can be improved. The height is determined not by an image sensor such as a camera but by a light emitting / receiving element that determines whether or not reflected light is detected by emitting light at a predetermined height. However, an inexpensive configuration such as a Web camera can be used for the camera, and there is room for further development of functions such as switching images by setting a plurality of height thresholds, which is preferable.

  Furthermore, in the digital signage of the present invention, the driving means has a two-dimensional address for searching for further information of the user or presenting a privilege for viewing of the user in the middle display area. A bar code is displayed.

  According to the above configuration, the user can be motivated to view the digital signage for the purpose of obtaining a privilege, etc., and the value for the installation of the digital signage can be improved, and the spread can be promoted. .

  Further, in the digital signage of the present invention, the driving means includes the upper video, the advertisement for 15 seconds, the notification (notification) to the user for 90 seconds, and the advertisement for 15 seconds, and the user's interest. It is characterized in that two sets of 90-second content for attracting are displayed as one set and displayed in three sets of 15-minute cycles.

  According to the above configuration, users will not get bored and will not stop their feet for a long time, and the user's flow (rotation) can be secured while showing the advertisement moderately, Effective announcements and advertisements can be made.

  Still further, in the digital signage of the present invention, the driving means periodically displays a still image of an advertisement as 24 seconds of the static image in the lower stage with 10-second updates.

  According to said structure, the advertisement which is not troublesome for a user can be displayed with respect to viewing of the upper stage moving image, and an effective advertisement display can be performed.

The digital signage according to the present invention further comprises display means and drive means for driving the display means, and the drive means is a moving image, 15 seconds for advertisement, 90 seconds for notification to the user, and further for advertisement. A 15-second content and two 90-second content for attracting users' interests are displayed as a set of three sets of 15-minute cycles and installed at a student meeting place in an educational institution. And

  According to the above configuration, it is not suitable for the installation of digital signage only for advertisements in student meeting places such as cafeterias and cafeterias in educational institutions, but the content of the upper display area is devised, the middle display area By providing useful information to users, the threshold of the installation of the digital signage at those locations is lowered, and new digital signage (business) that is beneficial to both users (students) and advertisers Model).

  Furthermore, in the digital signage according to the present invention, the driving unit is connected to a server via a network, and image data to be displayed by the display unit is distributed from the server.

  According to the above-described configuration, it is possible to quickly cope with sudden advertisement placement and announcement, and to easily change the content, and to perform a fine program (advertisement or content) organization.

  As described above, the digital signage according to the present invention is a digital signage having a vertically long display means, wherein at least three horizontally long display areas are formed in the vertically long display means, and the front surface of at least the middle display area of the display means. The driving means for driving the display means to display a static image such as a still image of an advertisement in at least the lower display area, and in the at least the middle display area, A dynamic image that responds to the touch sensor operation is displayed.

  Therefore, first draw attention with the vertically long display means, then display the advertisement etc. in the upper and lower horizontal display areas in an easy-to-see manner, and in the middle display area, the dynamic selection / update screen displays the user's Desired useful detailed information can be displayed. As a result, digital signage having a new convenience that has never been achieved can be realized.

It is a front view of digital signage concerning one embodiment of the present invention. It is a figure which shows schematically the actual system configuration which uses the said digital signage. It is a block diagram which shows an example of the electrical structure of the said digital signage. It is a figure which shows typically an example of the initial stage (default) screen in the digital signage which concerns on one Embodiment of this invention. FIG. 5 is a diagram schematically showing an example of a screen switched from the screen of FIG. 4 by an icon operation in a middle display area. It is a figure which shows typically the other example of the screen switched by the icon operation of the display area of the middle stage from the screen of the said FIG. It is a figure which shows typically the further another example of the screen switched by the icon operation of the display area of the middle stage from the screen of the said FIG. FIG. 5 is a diagram schematically illustrating an example in which the initial (default) screen illustrated in FIG. 4 is changed in accordance with a user with a short stature or a wheelchair user. It is a figure which shows the example of a display at the time of using the said middle display area for the display of detailed information. It is a figure for demonstrating the display pattern of the moving image in the upper display area. It is a figure which shows an example of the contribution page of other embodiment of this invention.

  FIG. 1 is a front view of a digital signage 1 according to an embodiment of the present invention. This digital signage 1 is configured by supporting a vertically long liquid crystal panel 3 as display means on a support member 2 installed on the floor. The support member 2 includes a flat plate-like leg portion 21 that is parallel to the floor surface, and a rising portion 22 that stands up from the vicinity of the rear end of the leg portion 21. The liquid crystal panel 3 is attached to the upper side of the rising portion 22.

  FIG. 2 is a diagram schematically showing an actual system configuration using the digital signage 1. One or a plurality of digital signage 1 is installed in a user office 4 and connected to a data center 6 via a line 5 such as the Internet. Similarly, the data center 6 is connected via a line 5 such as the Internet to a service provider 7 that provides a service using the digital signage 1 such as an advertising agency.

  The service providing company 7 performs processing such as editing and processing on the material collected by the still camera 71 and the movie camera 72 using an information processing terminal 73 such as a personal computer, creates document data, and the digital signage 1 The display content is uploaded to the server computer 61 of the data center 6. The uploaded content is appropriately downloaded to each digital signage 1 and displayed as described later. As will be described later, user data obtained by touch panel operation or the like is taken up from the digital signage 1 to the server computer 61 and given to the information processing terminal 73. Information processing such as user data and management of billing for the user office 4 is performed either by the server computer 61 or the information processing terminal 73, or by the cooperation of the two.

  In the above description, the digital signage 1 is described as a network compatible device connected to the line 5, and real-time operation and information distribution can be performed from the server computer 61 via the network. As a result, it is possible to respond quickly to sudden advertisements and announcements, as well as to easily change the content, and to fine-tune programs (advertisements and content). . However, the digital signage 1 may be a stand-alone device that is not connected to the line 5, and in that case, the display content can be updated via a storage medium such as a USB memory or an SD memory card. Thus, by providing the latest information, it is possible to distribute information such as a real-time campaign that attracts the user's interest and matches the installation location.

  FIG. 3 is a block diagram illustrating an example of an electrical configuration of the digital signage 1. A touch sensor 31 is provided on the entire front surface of the liquid crystal panel 3 and configured as a touch panel 32. The touch panel 32, the speaker 8, and the web camera 9 are installed toward the outside of the casing (starting unit 2) of the digital signage 1.

Inside the housing (start-up unit 2), there are an information processing device 11 realized by a CPU, a first storage medium 12 realized by a ROM, and a second storage medium realized by a RAM. 13, an auxiliary storage device 14 which is realized by a hard disk drive or a memory card, a row intends communication interface 15 to communicate via the network 5, and a bus line 16 connecting them. These portions relating to the display driving of the liquid crystal panel 3 constitute a driving means. The display means is not limited to the liquid crystal panel 3, and other display means such as a plasma display or an organic EL display may be used.

  The auxiliary storage device 14 stores the content downloaded from the server computer 61. The first storage medium 12 stores an operation program of the digital signage 1 in advance, and the second storage medium 13 stores information necessary for executing the operation program and a program downloaded from the server computer 61. Store as appropriate. Based on the program stored in the first storage medium 12, the information processing apparatus 11 creates display data for the liquid crystal panel 3 using the data in the second storage medium 13 and the auxiliary storage device 14, and the touch sensor 31. Read operations.

FIG. 4 is a front view schematically showing a display example of the digital signage 1 according to the embodiment of the present invention. First, a digital signage Contact Keru liquid crystal panel 3 to 1 of the present invention is used in place of such a poster, attention easy to obtain as an advertising medium, and as can be installed efficiently like a pillar, together with the support member 2, the elongated It is formed. The liquid crystal panel 3 is an HDTV panel having, for example, 46 inches and an aspect ratio of 16: 9.

  It should be noted that the vertically long liquid crystal panel 3 is used by the information processing apparatus 11 by being divided into at least three horizontally long display areas 33, 34, and 35 including upper, middle, and lower stages in the vertical direction. It is. According to the inventor's experience, a vertically long panel tends to attract attention (advertising effect) as described above, but a horizontally long panel is easy for the user to confirm the display contents. The present invention is based on such findings by the present inventors. The horizontally long display areas 33, 34, and 35 may be composed of horizontally long liquid crystal panels, and a single panel is provided in accordance with the demand for image data creation processing in the information processing apparatus 11. It is only necessary to select whether to use a division or a combination of a plurality of panels.

  In the present embodiment, on the initial (default) screen, the information processing apparatus 11 provides a title display area 36 between the upper display area 33 and the middle display area 34. In the example of FIG. 4, on the HDTV screen having the aspect ratio of 16: 9 of the liquid crystal panel 3, the title display area 36 has an aspect ratio of approximately 1: 9, and thereby the display areas 33, 34, 35 is substantially equally divided into horizontally long display areas having an aspect ratio of about 5: 9, the screen is well balanced, and the horizontally long display areas are easy to see as described above.

  In the upper display area 33, for example, moving image content shot by the movie camera 72 or the like is displayed, and in the title display area, the title of the moving image is created and displayed by the information processing terminal 73, for example. The Thus, even a user who has watched (looked into) the title (content) of the moving image can be easily recognized.

  Further, it should be noted that in the initial (default) screen, the information processing apparatus 11 displays a static image in the lower display area 36, and the middle display area 35 displays a motion that responds to the operation of the touch sensor 31. Is to display a typical image. In the example of FIG. 4, the static image in the lower display area 36 is a still image advertisement updated every predetermined time. The dynamic image in the middle display area 35 is a screen that can be selected / updated by the user, and in the example of FIG. Then, in response to the touch operation of the icons A1 to A11, the information processing apparatus 11 switches or updates the display content of the middle display area 35, or changes to the display areas 33, 35, and 36 of other stages. , Make the display linked.

Therefore, with typical prior art digital signage, you can only play a simple video on a landscape screen like a large screen television receiver, or simply update the full screen like a guidance screen. In the digital signage 1 of the present embodiment, attention is first drawn by the display means of the vertically long liquid crystal panel 3 , and then advertisements are displayed in an easily visible manner in the horizontally long display areas 33 and 35 in the upper and lower stages. In the middle display area 34, useful and detailed information desired by the user can be displayed on a dynamic selection / update screen. As a result, a digital signage having new convenience that has never been achieved is realized. In the present embodiment, the touch sensor 31 is provided on the entire surface of the liquid crystal panel 3, but may be provided at least on the front surface of the middle display area 34.

  The switching and updating of the display contents of the middle display area 35 itself include deepening to a hierarchical screen, jumping to a link destination, and the like, as in a normal icon operation. For example, when the icon A11 in FIG. 4 is selected, the display is switched to the display of the icon B of each advertisement destination company as shown in FIG. In the example of FIG. 5, the title display area 36 on the initial (default) screen disappears, and the middle display area 34 is enlarged as the display area 34 a in order to enlarge the number and size of the icons B. Yes.

  The display linked to the display contents of the middle display area 35 is to switch advertisements in the upper and lower display areas 33 and 35 in accordance with icon operations. For example, when any icon B in FIG. 5 is selected, the details of the advertisement are enlarged and displayed in the middle display area 35 (the title display area 36 may be combined). From such an enlarged display screen following the icons A and B, page turning may be performed by a scroll operation in a so-called smartphone. As the linked display, when the icons A1 to A10 in FIG. 4 are selected, the moving images corresponding to them are displayed in the upper display area 33.

  In this way, the information processing apparatus 11 not only simply sends advertisements on the upper and lower display areas 33 and 35 according to a predetermined schedule, but also in response to touch sensor operations on the middle display area 34. By displaying the image of the selected content, it is possible to select and advertise advertisements that the user is interested in, which is effective. In addition, the information processing apparatus 11 can further increase the degree of attention of digital signage (the effect of attracting customers) by displaying a moving image in the upper display area 33 that is most noticeable on the vertically long liquid crystal panel 3.

  Note that the information processing apparatus 11 may emit, from the speaker 8, audio that matches a moving image to be displayed, commentary that matches a still image advertisement, or the like as necessary. In that case, for example, when outputting the sound in accordance with the moving image in the upper display area 33 on the initial (default) screen, the sound is output at a relatively large volume in order to attract the user's attention (stop his foot) However, when displaying a still image advertisement according to the user's selection, since the user is near the digital signage 1, the sound volume is appropriately controlled according to the situation, such as outputting sound at a relatively low volume. It only has to be done.

  Preferably, as shown in FIG. 6, the information processing apparatus 11 displays the icons A and B (icon B in the example of FIG. 6) in a three-dimensional display with a thickness. Therefore, the icons A and B appear to float up, attract attention, and increase the chances of guiding to the next screen by operating the icons A and B.

  Preferably, as shown in FIG. 6, the information processing apparatus 11 circulates each icon A, B (icon B in the example of FIG. 6) at a predetermined time, for example, every 10 seconds, as indicated by reference symbol C. And display to move. As a result, the touch sensor screen changes every predetermined time, so that attention is likely to be drawn, and the chance of guiding to the next screen by operating the icons A and B can be increased. During the circulation, the icons A and B may have different sizes. Further, it is preferable that a return button as indicated by a reference numeral 34d in FIG. 6 is provided for dynamic display in the middle display areas 34 and 34a including the icons A and B.

  More preferably, as shown in FIG. 7, the information processing apparatus 11 displays the icons A and B (icon A in the example of FIG. 7) with fluctuation as indicated by the reference symbol D. Therefore, the icons A and B appear to vibrate, tend to attract attention, and increase the chances of guidance to the next screen by operating the icons A and B.

  In addition, the digital signage 1 of the present embodiment is provided with a Web camera 9 as shown in FIG. The Web camera 9 captures the user, and the information processing apparatus 11 determines the height of the user from the captured image and determines whether the height is equal to or less than a predetermined value. It also has the function as When the height is equal to or less than a predetermined value, the information processing apparatus 11 displays a dynamic image to be touched in the middle display area 34 in the lower display area 35 as shown in FIG. The images in the lower display area 35 are circulated to the upper display area 33 and the image in the upper display area 33 is circulated to the middle display area 34 to change the display area. The title display area 36 is provided between the middle display area 34 and the lower display area 35. Correspondingly, the touch sensor 31 is also provided on the front surface of the lower display area 35.

  Therefore, when the height of the user 10 is low, or when the wheelchair 101 is used as shown in FIG. 8, the screen of the touch sensor 31 is moved to the lower display area 35. Convenience can be improved. The height is determined not by an image sensor such as a camera but by a light emitting / receiving element that determines whether or not reflected light is detected by emitting light at a predetermined height. However, the Web camera is preferable because it is extremely inexpensive and has room for further development of functions such as switching images by setting a plurality of height thresholds.

  Furthermore, as indicated by reference numeral 35b in FIG. 9, the information processing apparatus 11 has at least the middle display areas 34 and 34a (when the dynamic display moves to the lower display area 35 as shown in FIG. In the lower display area 35), a two-dimensional barcode of an address for searching for further information of the user or presenting a privilege for viewing of the user is displayed. In the example of FIG. 9, a specific job recruitment guideline is displayed in the middle display area 34 a by touching a job advertisement in the lower display area 35 to search for further information of the user. The dimension bar code 34b indicates the link destination of the application guideline. By photographing the two-dimensional barcode 34b with a so-called smartphone, the same contents as the middle display area 34a or the detailed contents are confirmed on a linked homepage or the like. In this way, by capturing desired information in the smartphone, even if the user leaves the digital signage 1, the information can be reconfirmed or more detailed information can be confirmed at any time.

  As a privilege for viewing by the user, as indicated by reference numeral 35c in FIG. 1, a two-dimensional barcode is displayed at an arbitrary position on the liquid crystal panel 3, and the two-dimensional barcode 35c is photographed with a so-called smartphone. , Getting coupons and allowing them to enter the sale screen. Accordingly, the user can be motivated to view the digital signage 1 for the purpose of obtaining a privilege, and the value for the installation of the digital signage can be improved, and the spread can be promoted.

  Here, a preferred embodiment of the digital signage 1 of the present invention will be described. As a suitable example of the installation location of the digital signage 1, a student meeting place in an educational institution, particularly a university, such as a cafeteria or a cafeteria, is assumed. In such a place, it is not suitable for the installation of conventional digital signage that merely advertises. However, like the digital signage 1, the liquid crystal panel 3 is divided into at least three display areas 33, 34, 35 in the upper, middle, and lower stages, and the moving image content in the upper display area 33 is devised, or the middle display area 34 is displayed. , 34a provides useful information to the user, lowers the threshold for installing the digital signage 1 in such a place, and is extremely beneficial for both users (students) and advertisers. New digital signage (business model) can be realized.

  In the case where the student is installed at the meeting place, the advertisement of the icon B by the selection of the icon A11 is assumed to be company information of a company or job information as shown in FIG. The contents selected by the remaining icons A1 to A10 include travel information, volunteer activity reports and recruitment, club activity reports and recruitment, school information such as cancellation guidance, alumni associations and graduate employment company information, etc. Is assumed. In the example of FIG. 4, a moving image of volunteer activities is displayed in the upper display area 33, and an activity area is displayed in the title display area 36. Information on alumni associations and information on graduate employment companies can be used for visiting graduates when students conduct job hunting.

  For example, as shown in FIG. 10, the display pattern of the moving image in the upper display area 33 is a 15-second advertisement, a 90-second notice (notification) to the user, and a 15-second advertisement. It is preferable that two sets of 90-second content for attracting interest are displayed as one set and displayed in three sets of 15-minute cycles. FIG. 10 shows an example at the university, and there are three types of notices to the students: a notice from the university, a notice of club activities, and a notice of alumni association. By adopting such a display pattern, users won't get bored and will not stop their feet for a long time. And can make effective announcements and advertisements.

  In addition, as a static image display pattern in the lower display area 35, for example, it is preferable to periodically display a still image of an advertisement for 24 screens with the 10-second update. By adopting such a display pattern, it is possible to display an advertisement that does not bother the user with respect to the viewing of the moving image in the upper display area 33, and an effective advertisement display can be performed.

  In the above-described embodiment, the display content on the digital signage 1 is produced by the service providing company 7 according to the request from the user office 4 (the above-mentioned university or the like) and the advertiser and the provision of the content. Here, in recent years, the spread of the above-mentioned smartphone is remarkable. Particularly, when the installation location of the digital signage 1 is a school, cooperation with the smartphone is preferable because of a high spread rate to students. One example is the use of the two-dimensional barcode described above. However, the above-described case is the downloading of the coupon or the like to the smartphone.

  On the other hand, the smartphone is also equipped with a camera and a mail function, and images and documents taken by the user can be used as display contents on the digital signage 1. Therefore, as another embodiment of the present invention, in the initial (default) screen shown in FIG. 4, as with the advertisement icon A11, when the posting page icon is provided, the user is moved to the posting page. You may make it possible to browse the posted images and documents.

  FIG. 11 shows an example of the posting page. When moving from the initial (default) screen of FIG. 4 to the posting page, the middle display area 34 is as shown in FIG. 11A. Similarly, a large number of icons E are displayed, and corners include A two-dimensional barcode 34b is displayed. When the user takes a picture of the two-dimensional barcode with a smartphone, he / she can access the acceptance page for posting and upload the photo or document. The uploaded photos and documents are displayed in a large number of icons E, and the content of the touched icon E1 is enlarged and displayed in detail as shown in FIG.

  As the posted content, if the user is a student, introduction of club activities and club activities, introduction of favorite shops, pet photos, etc. can be considered as representatives. The icon E in this case may be appropriately given a dynamic feeling or color use suitable for such content. In this way, in the digital signage 1, not only providing downstream information but also collecting upstream information can increase the product value (customer attracting power) of the digital signage 1.

DESCRIPTION OF SYMBOLS 1 Digital signage 11 Information processing apparatus 12 1st storage medium 13 2nd storage medium 14 Auxiliary storage apparatus 15 Communication interface 3 Liquid crystal panel 31 Touch sensor 32 Touch panel 33 Upper display area 34, 34a Middle display area 34b, 35c Two-dimensional barcode 35 Lower display area 36 Title display area 4 Office 5 Line 6 Data center 61 Server computer 7 Service provider 71 Still camera 72 Movie camera 73 Information processing terminal 8 Speaker 9 Web camera A, B, E Icon

Claims (6)

A vertically long display means in which a horizontally long display area is arranged in at least three rows including upper, middle and lower rows in the vertical direction;
A touch sensor provided in front of at least a middle display area of the display means;
Driving means for driving to display the display means,
The drive means may display a static image on the display area of the lower row, the upper display area to display the moving image, display dynamic images responsive before Symbol touch sensor operation in the middle of the display area Digital signage characterized by letting you.   The driving means causes at least one of the upper display area and the lower display area to display an image of content related to the display content of the intermediate display area in response to a touch sensor operation on the intermediate display area. The digital signage according to claim 1, characterized in that: As the display means, an HDTV panel having an aspect ratio of 16: 9 is used vertically, and the upper, middle, and lower display areas are horizontally long display areas having an aspect ratio of approximately 5: 9. substantially the aspect ratio between the display region 1: 9 title display area is provided in claim 1, the said title display area, video title of the upper display area, characterized in that it is displayed Digital signage as described. The driving means includes the upper video, 15 seconds of advertisement, 90 seconds of notification to the user, 15 seconds of advertisement, and 2 contents of 90 seconds for attracting the user's interest. as a set, digital signage claim 1, wherein the display 15 minutes period of three sets. 5. The digital signage according to claim 4 , wherein the driving unit periodically displays a still image of an advertisement as a lower-level static image by updating 10 seconds for 24 screens. 6. The digital signage according to any one of claims 1 to 5 , wherein the digital signage is installed at a student meeting place in an educational institution.

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