JP6199884B2 - オンライン広告を配信する精密制御アプリケーション - Google Patents

オンライン広告を配信する精密制御アプリケーション Download PDF

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JP6199884B2
JP6199884B2 JP2014546148A JP2014546148A JP6199884B2 JP 6199884 B2 JP6199884 B2 JP 6199884B2 JP 2014546148 A JP2014546148 A JP 2014546148A JP 2014546148 A JP2014546148 A JP 2014546148A JP 6199884 B2 JP6199884 B2 JP 6199884B2
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price
advertisement
advertising
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JP2015501053A5 (OSRAM
JP2015501053A (ja
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クマル・アナンダ
ダス・アナンド
ゴエル・ラジーブ
ゴエル・アマール
クマール・ムクル
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Pubmatic Inc
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Pubmatic Inc
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
JP2014546148A 2011-12-09 2012-12-07 オンライン広告を配信する精密制御アプリケーション Active JP6199884B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201161569200P 2011-12-09 2011-12-09
US61/569,200 2011-12-09
PCT/US2012/068598 WO2013086435A1 (en) 2011-12-09 2012-12-07 Granular control application for delivering online advertising

Publications (3)

Publication Number Publication Date
JP2015501053A JP2015501053A (ja) 2015-01-08
JP2015501053A5 JP2015501053A5 (OSRAM) 2016-01-21
JP6199884B2 true JP6199884B2 (ja) 2017-09-20

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JP2014546148A Active JP6199884B2 (ja) 2011-12-09 2012-12-07 オンライン広告を配信する精密制御アプリケーション

Country Status (6)

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US (2) US20130151350A1 (OSRAM)
EP (1) EP2788940A4 (OSRAM)
JP (1) JP6199884B2 (OSRAM)
AU (1) AU2012347533A1 (OSRAM)
BR (1) BR112014009767A2 (OSRAM)
WO (1) WO2013086435A1 (OSRAM)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10410245B2 (en) * 2013-05-15 2019-09-10 OpenX Technologies, Inc. System and methods for using a revenue value index to score impressions for users for advertisement placement
CN104636945B (zh) * 2013-11-11 2018-03-27 秒针信息技术有限公司 一种实现dsp广告投放的方法及装置
US20150332331A1 (en) * 2014-05-13 2015-11-19 Pubmatic, Inc. Intelligent ad auction and sla compliance techniques
US20150332348A1 (en) * 2014-05-13 2015-11-19 Pubmatic, Inc. Online advertising e-cpm goal with improved fill rate
US20150356631A1 (en) * 2014-06-04 2015-12-10 Pubmatic, Inc. Segment-based floors for use in online ad auctioning techniques
CN104715062B (zh) * 2015-03-31 2018-08-07 北京奇艺世纪科技有限公司 一种广告推送平台与dsp服务器对接的方法及装置
JP5956011B2 (ja) * 2015-04-14 2016-07-20 ヤフー株式会社 広告配信管理装置、広告配信システム、広告配信管理方法および広告配信管理プログラム
US11113729B2 (en) * 2015-06-22 2021-09-07 Xandr Inc. Real-time online advertisement type overrides
US10932010B2 (en) 2018-05-11 2021-02-23 Sportsmedia Technology Corporation Systems and methods for providing advertisements in live event broadcasting
KR102517905B1 (ko) * 2022-10-04 2023-04-04 주식회사 비던스 트래픽 처리 속도 성능 개선을 위한 인공지능 기반 애드 익스체인지 플랫폼 프로세스 처리 방법, 장치 및 시스템
WO2024151938A1 (en) * 2023-01-13 2024-07-18 Euclid Discoveries, Llc Method for dynamic video compression in an ad delivery ecosystem

Family Cites Families (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6285987B1 (en) * 1997-01-22 2001-09-04 Engage, Inc. Internet advertising system
US6230146B1 (en) * 1998-09-18 2001-05-08 Freemarkets, Inc. Method and system for controlling closing times of electronic auctions involving multiple lots
US7349876B1 (en) * 2003-01-10 2008-03-25 Google, Inc. Determining a minimum price
US20070271145A1 (en) * 2004-07-20 2007-11-22 Vest Herb D Consolidated System for Managing Internet Ads
US8751302B2 (en) * 2005-08-11 2014-06-10 Pulsepoint, Inc. Method and system for placement and pricing of internet-based advertisements or services
JP2008083763A (ja) * 2006-09-26 2008-04-10 Bridge International Corp 広告提供システム、広告提供サーバおよび広告のオークション管理装置
US8533049B2 (en) * 2006-10-25 2013-09-10 Microsoft Corporation Value add broker for federated advertising exchange
US10977723B2 (en) * 2009-05-29 2021-04-13 Google Llc Matching content providers and interested content users
US20110040617A1 (en) * 2009-08-11 2011-02-17 Google Inc. Management of publisher yield
US8504411B1 (en) * 2009-09-14 2013-08-06 Aol Advertising Inc. Systems and methods for online user profiling and segmentation
JP2013519162A (ja) * 2010-02-01 2013-05-23 ジャンプタップ，インコーポレイテッド 統合化された広告システム
US20130097028A1 (en) * 2011-10-14 2013-04-18 Microsoft Corporation Dynamic Floor Pricing for Managing Exchange Monetization

Also Published As

Publication number Publication date
US20130151350A1 (en) 2013-06-13
AU2012347533A1 (en) 2014-05-08
EP2788940A1 (en) 2014-10-15
JP2015501053A (ja) 2015-01-08
US20170193563A1 (en) 2017-07-06
EP2788940A4 (en) 2015-07-22
WO2013086435A1 (en) 2013-06-13
BR112014009767A2 (pt) 2017-04-18

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