BR112014009767A2 - "método para servir um anúncio para um segmento de anúncio em uma página da rede e método para estabelecer um preço de piso e-cpm para um segmento de anúncio em uma página da rede" - Google Patents

"método para servir um anúncio para um segmento de anúncio em uma página da rede e método para estabelecer um preço de piso e-cpm para um segmento de anúncio em uma página da rede"

Info

Publication number
BR112014009767A2
BR112014009767A2 BR112014009767A BR112014009767A BR112014009767A2 BR 112014009767 A2 BR112014009767 A2 BR 112014009767A2 BR 112014009767 A BR112014009767 A BR 112014009767A BR 112014009767 A BR112014009767 A BR 112014009767A BR 112014009767 A2 BR112014009767 A2 BR 112014009767A2
Authority
BR
Brazil
Prior art keywords
segment
publisher
cpm
service provider
webpage
Prior art date
Application number
BR112014009767A
Other languages
English (en)
Inventor
Goel Amar
Das Anand
Kumar Ananda
Kumar Mukul
Goel Rajeev
Original Assignee
Pubmatic Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Pubmatic Inc filed Critical Pubmatic Inc
Publication of BR112014009767A2 publication Critical patent/BR112014009767A2/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

resumo patente de invenção: "aplicativo de controle granular para distribuir anúncio online". a presente invenção refere-se a segmentos de anúncio em uma página da rede que são preenchidos com anúncios que são servidos por um provedor de serviço operando entre um computador do usuário e o editor em uma extremidade e várias entidades de serviço de anúncio na outra. o provedor de serviço implementa um processo de licitação para o segmento de anúncio. a entidade de serviço de anúncio vencedora (dsp, atd, anunciante, etc.) tem seu anúncio distribuído para o navegador do usuário pelo provedor de serviço, onde ele é exibido na página da rede. o e-cpm de piso para o segmento de anúncio é determinado pelo editor utilizando dados relacionados com o usuário (demográficos, geográficos, sócio-econômicos, etc.), informações em relação ao segmento de anúncio (por exemplo, localização na página), e relações com o editor (por exemplo, para um dsp possuindo uma relação com o editor pode ser oferecida uma e-cpm inferior). o provedor de serviço proporciona ferramentas e informação altamente granular para o editor de modo a criar um e-cpm de piso apropriado para o segmento de anúncio. 21087047v1
BR112014009767A 2011-12-09 2012-12-07 "método para servir um anúncio para um segmento de anúncio em uma página da rede e método para estabelecer um preço de piso e-cpm para um segmento de anúncio em uma página da rede" BR112014009767A2 (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201161569200P 2011-12-09 2011-12-09
PCT/US2012/068598 WO2013086435A1 (en) 2011-12-09 2012-12-07 Granular control application for delivering online advertising

Publications (1)

Publication Number Publication Date
BR112014009767A2 true BR112014009767A2 (pt) 2017-04-18

Family

ID=48572897

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112014009767A BR112014009767A2 (pt) 2011-12-09 2012-12-07 "método para servir um anúncio para um segmento de anúncio em uma página da rede e método para estabelecer um preço de piso e-cpm para um segmento de anúncio em uma página da rede"

Country Status (6)

Country Link
US (2) US20130151350A1 (pt)
EP (1) EP2788940A4 (pt)
JP (1) JP6199884B2 (pt)
AU (1) AU2012347533A1 (pt)
BR (1) BR112014009767A2 (pt)
WO (1) WO2013086435A1 (pt)

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US10410245B2 (en) * 2013-05-15 2019-09-10 OpenX Technologies, Inc. System and methods for using a revenue value index to score impressions for users for advertisement placement
CN104636945B (zh) * 2013-11-11 2018-03-27 秒针信息技术有限公司 一种实现dsp广告投放的方法及装置
US20150332348A1 (en) * 2014-05-13 2015-11-19 Pubmatic, Inc. Online advertising e-cpm goal with improved fill rate
US20150332331A1 (en) * 2014-05-13 2015-11-19 Pubmatic, Inc. Intelligent ad auction and sla compliance techniques
US20150356631A1 (en) 2014-06-04 2015-12-10 Pubmatic, Inc. Segment-based floors for use in online ad auctioning techniques
CN104715062B (zh) * 2015-03-31 2018-08-07 北京奇艺世纪科技有限公司 一种广告推送平台与dsp服务器对接的方法及装置
JP5956011B2 (ja) * 2015-04-14 2016-07-20 ヤフー株式会社 広告配信管理装置、広告配信システム、広告配信管理方法および広告配信管理プログラム
US11113729B2 (en) * 2015-06-22 2021-09-07 Xandr Inc. Real-time online advertisement type overrides
US10932010B2 (en) * 2018-05-11 2021-02-23 Sportsmedia Technology Corporation Systems and methods for providing advertisements in live event broadcasting
KR102517905B1 (ko) * 2022-10-04 2023-04-04 주식회사 비던스 트래픽 처리 속도 성능 개선을 위한 인공지능 기반 애드 익스체인지 플랫폼 프로세스 처리 방법, 장치 및 시스템

Family Cites Families (12)

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US6285987B1 (en) * 1997-01-22 2001-09-04 Engage, Inc. Internet advertising system
US6230146B1 (en) * 1998-09-18 2001-05-08 Freemarkets, Inc. Method and system for controlling closing times of electronic auctions involving multiple lots
US7349876B1 (en) * 2003-01-10 2008-03-25 Google, Inc. Determining a minimum price
US20070271145A1 (en) 2004-07-20 2007-11-22 Vest Herb D Consolidated System for Managing Internet Ads
CA2614364C (en) * 2005-08-11 2016-09-27 Contextweb, Inc. Method and system for placement and pricing of internet-based advertisements or services
JP2008083763A (ja) * 2006-09-26 2008-04-10 Bridge International Corp 広告提供システム、広告提供サーバおよび広告のオークション管理装置
US8533049B2 (en) * 2006-10-25 2013-09-10 Microsoft Corporation Value add broker for federated advertising exchange
US10977723B2 (en) * 2009-05-29 2021-04-13 Google Llc Matching content providers and interested content users
US20110040617A1 (en) * 2009-08-11 2011-02-17 Google Inc. Management of publisher yield
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US20130097028A1 (en) * 2011-10-14 2013-04-18 Microsoft Corporation Dynamic Floor Pricing for Managing Exchange Monetization

Also Published As

Publication number Publication date
US20170193563A1 (en) 2017-07-06
US20130151350A1 (en) 2013-06-13
JP6199884B2 (ja) 2017-09-20
WO2013086435A1 (en) 2013-06-13
AU2012347533A1 (en) 2014-05-08
JP2015501053A (ja) 2015-01-08
EP2788940A1 (en) 2014-10-15
EP2788940A4 (en) 2015-07-22

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