JP6175340B2 - Coupon providing apparatus, coupon providing method, and coupon providing program - Google Patents

Description

  The present invention relates to a coupon providing apparatus, a coupon providing method, and a coupon providing program.

  Conventionally, a coupon providing system that promotes a user's willingness to purchase by providing a coupon to the user is known. As an example of such a coupon providing system, there is known a coupon providing system that provides a coupon whose application condition is to purchase a plurality of products simultaneously.

  For example, in such a coupon providing system, a plurality of products whose application conditions are to be purchased simultaneously are set in advance by a coupon planner. In addition, when the user selects a coupon, the coupon providing system adds a plurality of products set in advance as application conditions for the coupon to the user's virtual shopping cart. And a coupon provision system applies a coupon when a user performs payment about a plurality of goods added to a shopping cart, and gives a discount or a point of goods.

JP 2013-072230 A

  However, in the conventional technique, it is a coupon application condition to purchase a plurality of products preset by the planner at the same time. Therefore, there is a problem that a coupon for a combination of products desired by the user cannot be provided. In addition, for example, in the conventional technology, when a combination of products set in advance is different from a combination of products desired by the user, a coupon may not be applied, and thus a sales opportunity may be missed.

  The present application has been made in view of the above, and an object thereof is to provide a coupon for a combination of products desired by a user.

  The coupon providing apparatus according to the present application is selected by a user, a storage unit that stores a first product and a second product for which simultaneous selection of the first product is an application condition of the coupon and stores the associated product. A determination unit that determines whether or not the plurality of products includes the first product and any of the plurality of second products associated with the first product; An application unit that applies the coupon when the determination unit determines that the plurality of products selected by the user includes the first product and the second product. .

  According to one aspect of the embodiment, a coupon for a combination of products desired by the user can be provided.

FIG. 1 is an explanatory diagram illustrating an example of functions exhibited by the information processing system according to the embodiment. FIG. 2 is a diagram illustrating an example of a functional configuration of the electronic transaction server according to the embodiment. FIG. 3 is a diagram illustrating an example of information stored in the product information table according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the coupon information management table according to the embodiment. FIG. 5 is a diagram illustrating an example of information stored in the acquired coupon information management table according to the embodiment. FIG. 6 is a diagram illustrating an example of information stored in the shopping cart management table according to the embodiment. FIG. 7 is a diagram illustrating an example of a setting registration screen according to the embodiment. FIG. 8 is a diagram illustrating an example of a setting registration screen for setting simultaneously purchased products. FIG. 9 is a diagram illustrating an example of a Web page generated by the electronic transaction server according to the embodiment. FIG. 10 is a diagram illustrating a modification of the setting registration screen according to the embodiment. FIG. 11 is a diagram illustrating an example of information stored in the coupon information management table according to the embodiment. FIG. 12 is a diagram illustrating a modification of the Web page generated by the electronic transaction server according to the embodiment. FIG. 13: is a flowchart which shows the flow of the process in which the electronic transaction server which concerns on embodiment receives the setting of a coupon. FIG. 14 is a flowchart showing processing for determining whether or not the electronic transaction server according to the embodiment applies a coupon. FIG. 15 is a diagram illustrating an example of a hardware configuration of a computer that executes a coupon providing program.

  Below, the form (henceforth "embodiment") for implementing the coupon provision apparatus, coupon provision method, and coupon provision program which concern on this application is demonstrated in detail, referring drawings. In addition, the coupon provision apparatus, the coupon provision method, and the coupon provision program which concern on this application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Information processing system]
First, an information processing system 1 having an electronic transaction server 10 that is an example of a coupon providing apparatus according to an embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an example of functions exhibited by the information processing system according to the embodiment. In the example illustrated in FIG. 1, the information processing system 1 includes a store terminal 2, a network 3, a user terminal 4, and an electronic transaction server 10. The information processing system 1 is assumed to have a plurality of store terminals 2 and user terminals 4 in addition.

  The store terminal 2 is a terminal device used by a store in the online shopping mall provided by the electronic transaction server 10 and is a terminal device capable of registering products to be exhibited in the online shopping mall and setting coupons. For example, the store terminal 2 may be an information processing apparatus such as a PC (Personal Computer), a PDA (Personal Data Assistance), or a tablet terminal. The store terminal 2 can communicate with the electronic transaction server 10 by connecting to the network 3 using a wireless local area network (LAN), a wired LAN, or the like.

  The user terminal 4 is a terminal device used by a user who uses an online shopping mall service provided by the electronic transaction server 10. For example, an information processing device such as a tablet terminal, a PC, a PDA, or a smartphone is applied. . In addition, the user terminal 4 is a wireless communication network such as 3G (Generation), 4G, LTE (Long Term Evolution), GSM (registered trademark) (Global System for Mobile Communications), Bluetooth (registered trademark), wireless LAN, or the like. It is possible to communicate with the electronic transaction server 10 by connecting to the network 3 via short-range wireless communication.

  The electronic transaction server 10 is a server device that can provide an online shopping mall that realizes product introduction, purchase, settlement, and the like on a web screen. For example, the electronic transaction server 10 stores product data such as a photograph of a product, a description of the product, and a price registered by an operator who has a store in the online shopping mall via the store terminal 2. Further, in response to a request from the user terminal 4, the electronic transaction server 10 traverses a Web page that displays each store in the online shopping mall, a Web page that displays a product of each store, and a product that each store exhibits. A web page or the like to be displayed is created using the stored product data. Then, the electronic transaction server 10 transmits the created web page to the user terminal 4 and displays it.

  Moreover, when the user terminal 4 selects a product to be purchased, the electronic transaction server 10 puts the product selected by the user into a virtual shopping cart. Then, when the user requests payment, the electronic transaction server 10 executes payment for the product placed in the user's virtual shopping cart.

  Here, the electronic transaction server 10 may provide a coupon set by the operator to the user. For example, the electronic transaction server 10 creates a web page including a list of coupons set by the operator and transmits the created web page to the user terminal 4 in order to promote purchase intention of the product. And if the electronic transaction server 10 receives coupon ID which is the identifier of the coupon which the user ID which is a user's identifier and the user selected from the user terminal 4, this user ID and coupon ID will be matched. Remember. That is, the electronic transaction server 10 stores the coupon acquired by the user.

  And the electronic transaction server 10 applies the coupon which this user acquired, when a user performs payment. For example, the electronic transaction server 10 identifies the coupon ID associated with the user ID of the user who has settled the product, and identifies the coupon indicated by the identified coupon ID. Further, the electronic transaction server 10 creates a Web page for inquiring whether or not the specified coupon can be applied, and transmits it to the user terminal 4. And the electronic transaction server 10 applies the identified coupon, when the effect which uses a coupon from the user terminal 4 is received. To give a detailed example, if the coupon is a coupon that reduces the price of the product by 3 discounts, the electronic transaction server 10 executes the settlement process by reducing the price of the products by 3 discounts.

  Moreover, the electronic transaction server 10 can set application conditions to a coupon. For example, the electronic transaction server 10 is a coupon in which a commodity to be applied is fixed, a coupon that can be applied only when the user terminal 4 is a smartphone, or a coupon that can be used only by a subscriber of an e-mail magazine issued by a store. Etc. can be set. When such application conditions are set, the electronic transaction server 10 determines the type of the product put in the virtual shopping cart, the type of the user terminal 4, and the user attribute when the user makes a payment. From the above, it is determined whether or not the coupon application condition is satisfied. If the electronic transaction server 10 determines that the coupon application condition is satisfied, the electronic transaction server 10 creates a Web page for inquiring the user about whether or not the coupon can be used, and transmits it to the user terminal 4.

  The application content of the coupon is not limited to the discount of the product price, but may be any content such as, for example, point grant, increase of the point grant rate, or free shipping. In the following description, an example in which the discount of the product price is performed as the application content of the coupon will be described. In addition, goods provided by the electronic transaction server 10 include provision of services such as restaurants, sports gyms, massage shops, etc., in addition to articles such as food, clothes, and accessories.

  Here, the coupon is set when the operator inputs necessary items via the store terminal 2. For example, the electronic transaction server 10 causes the store terminal 2 to display a coupon setting screen for setting coupon information such as a coupon corresponding product, a discount rate, and a coupon application condition. And the electronic transaction server 10 matches and memorize | stores the coupon information which the user input via the shop terminal 2 with coupon ID. Then, when performing the payment process, the electronic transaction server 10 determines whether or not the application condition is satisfied using the coupon information associated with the coupon ID of the coupon acquired by the user. When it determines, the content of the coupon which coupon information shows is applied.

  Here, in the conventional technology, when payment is made in a state where a plurality of preset products are put in a virtual shopping cart, that is, a plurality of products in a combination preset by an operator are purchased at the same time. If you applied a coupon. However, in the conventional technology, when the combination of products set in advance by the operator is different from the combination of products desired by the user, the user is not allowed to purchase the product even though the coupon is set. And lost sales opportunities.

  Therefore, the electronic transaction server 10 executes the following processing. First, the electronic transaction server 10 accepts the setting of a product ID of a product to which a coupon is applied (hereinafter referred to as a coupon target product). In addition, the electronic transaction server 10 accepts the setting of a product ID of a product (hereinafter referred to as a simultaneously purchased product) for which the simultaneous purchase with the coupon target product is a coupon application condition. And the electronic transaction server 10 matches and memorize | stores goods ID of coupon object goods, and goods ID of several simultaneous purchase goods.

  In addition, when the user makes a payment, the electronic transaction server 10 includes the coupon target product in the product selected by the user, and any of the simultaneously purchased products in the product selected by the user. It is determined whether or not. The electronic transaction server 10 determines the coupon application condition when the product selected by the user includes the coupon target product and the product selected by the user includes any of the simultaneously purchased products. It determines with satisfy | filling, and applies a coupon.

  That is, the electronic transaction server 10 stores the coupon target product and a plurality of simultaneously purchased products in association with each other, and uses the coupon applied when the coupon target product and any one of the simultaneously purchased products are purchased simultaneously. To provide. For this reason, the user can select a desired product from a plurality of simultaneously purchased products in order to obtain application of the coupon. Thus, the electronic transaction server 10 can provide a coupon for a combination of products desired by the user. Moreover, the electronic transaction server 10 can provide a coupon for a combination of products desired by the user, and as a result, can reduce the loss of sales opportunities.

  For example, in the conventional technology, a coupon is set in which a printer is a product to be coupond and the simultaneously purchased product is black ink. Such coupons are attractive for users who frequently use black ink, such as users who frequently print text, but for users who frequently use ink of each color, such as users who frequently print photographs. , Coupon content is not very attractive and can lead to lost sales opportunities. Moreover, since a coupon will be set with respect to one goods if a coupon is set for every simultaneous purchase goods, management of a coupon will become difficult.

  On the other hand, the electronic transaction server 10 can use the printer as a coupon target product, and can use black ink, red ink, blue ink, yellow ink, and ink sets of each color as simultaneously purchased products. In such a case, a user who frequently prints a sentence can select a printer and black ink, and a user who frequently prints a photograph can select a printer and an ink set of each color. Thus, the electronic transaction server 10 can make a user select the goods selected in order to receive application of a coupon, and can prevent the loss of a sales opportunity.

  In addition, when applying a coupon, the electronic transaction server 10 applies a coupon with respect to coupon object goods. For example, when the content of the coupon is such that the product price is reduced to 3 discounts, the electronic transaction server 10 uses the sum of the price of the coupon target product as 3 discounts and the price of the simultaneously purchased product as the settlement amount. . However, the embodiment is not limited to this. For example, if the content of the coupon is a content that reduces the product price of all products to 3 discounts, the electronic transaction server 10 settles the sum of the sum of the price of the coupon target product and the price of the simultaneously purchased product to 3 discounts. It may be a forehead.

  The electronic transaction server 10 may be able to set a plurality of coupon target products. For example, the electronic transaction server 10 stores a plurality of coupon target products and a plurality of simultaneously purchased products in association with each other, and the user has selected one of the coupon target products and one of the simultaneously purchased products. If determined, a coupon may be applied. In such a case, the electronic trading server 10 can increase the number of combinations provided to the user, and thus can further reduce the loss of sales opportunities.

  Moreover, the electronic transaction server 10 may determine whether the user has already acquired the coupon applied when the coupon target product and the simultaneously purchased product are selected. For example, the electronic transaction server 10 stores a coupon target product, a plurality of simultaneously purchased products, and a coupon ID in association with each other. Moreover, when the user requests settlement, the electronic transaction server 10 identifies a coupon ID associated with the user ID of the user, and a plurality of coupon target products associated with the identified coupon ID. Identify products that are purchased at the same time.

  Further, the electronic transaction server 10 determines whether or not any of the identified coupon target product and the identified plurality of simultaneously purchased products is included in the product put in the virtual shopping cart of the user. judge. And when the electronic transaction server 10 contains either the specified coupon object product and the specified plurality of simultaneously purchased products in the product put in the virtual shopping cart of the user It is determined that the coupon is applied. As a result, the electronic transaction server 10 can determine the application of the coupon depending on whether or not the user has acquired the coupon.

  Moreover, the electronic transaction server 10 makes it possible for the user to easily select a combination of products for which the coupon can be applied by arranging the coupon target product and a plurality of simultaneously purchased products side by side and presenting them to the user. Also good. For example, the electronic transaction server 10 creates a Web page that displays the coupon target product and the plurality of simultaneously purchased products that are stored in association with each other and transmits the Web page to the user terminal 4. In such a case, the user terminal 4 displays a product to which the coupon is applied and a plurality of simultaneously purchased products from the created web page.

  And the electronic transaction server 10 selects the coupon for which the user applies the coupon and any one of the plurality of simultaneously purchased products via the terminal device 4, and makes a coupon when making a settlement. Apply. For this reason, the electronic transaction server 10 can make a user select easily the simultaneously purchased goods used as the application object of a coupon.

[2. Example of flow of processing executed by electronic transaction server 10]
Next, an example of the flow of processing executed by the electronic transaction server 10 will be described with reference to FIG. First, the electronic transaction server 10 displays the setting screen of the coupon target product and the simultaneously purchased product on the store terminal 2, and identifies the product ID that identifies the product that is the coupon target product and the product ID of the product that is the simultaneously purchased product. Accept input.

  For example, as shown in FIG. 1A, the user inputs the product ID “product # 1” to “product # 5” of the coupon target product, and simultaneously purchases as shown in FIG. 1B. Enter the product IDs “product # 11” to “product # 15” of the product. In such a case, as shown in FIG. 3C, the electronic transaction server 10 uses the coupon ID “coupon # 1” and the product IDs “product # 1” to “product # 5” of the coupon target products input by the user. And the product IDs “product # 11” to “product # 15” of the simultaneously purchased products are stored in association with each other.

  The electronic transaction server 10 also includes a coupon acquisition button for acquiring a coupon, a coupon target product to which the coupon is applied, and a simultaneous purchase product in which the simultaneous purchase of the coupon target product is a coupon application condition. A Web page that displays is generated. Then, the electronic trading server 10 transmits the generated web page to the user terminal 4. As a result, the user terminal 4 displays a screen shown in FIG.

  Specifically, as shown in FIG. 1E, the user terminal 4 displays a coupon acquisition button indicated by the coupon ID “coupon # 1”. Further, as shown in FIG. 1F, the user terminal 4 displays the product photos and information indicated by the product IDs “product # 1” to “product # 5” as coupon target products. Further, as shown in FIG. 1G, the user terminal 4 displays the product photos and information indicated by the product IDs “product # 11” to “product # 15” as simultaneously purchased products. For this reason, the user can easily select the coupon target product and the simultaneously purchased product.

  Further, when the user presses a coupon acquisition button, the user terminal 4 sends the user ID “user # 1” and the coupon ID “coupon # 1” to the electronic transaction server 10 without performing screen transition. Send to. In such a case, the electronic transaction server 10 stores the user ID “user # 1” and the coupon ID “coupon # 1” in association with each other. That is, the electronic transaction server 10 stores that the user indicated by the user ID “user # 1” has acquired the coupon indicated by the coupon ID “coupon # 1”. Then, the user terminal 4 changes the color of the coupon acquisition button and displays that the coupon has been acquired. For this reason, the user can start the selection of the goods to which a coupon is applied naturally after acquiring a coupon.

  Moreover, the user terminal 4 acquires and displays the web page of the product selected by the user from the electronic transaction server 10 when the user selects a coupon target product or a photograph or description of the simultaneously purchased product. When the user selects the product to purchase the product, for example, when the user presses a button to put in the shopping cart, as shown in FIG. The ID and the product ID of the product selected by the user are transmitted to the electronic transaction server 10. In such a case, the electronic transaction server 10 stores the product that the user has put in the shopping cart by associating and storing the received user ID and product ID.

  Thereafter, when the user requests payment, the user terminal 4 transmits a payment request to the electronic transaction server 10. In such a case, the electronic trading server 10 specifies the product ID of the coupon target product associated with the coupon ID of the coupon acquired by the user and the product ID of the simultaneous purchase product. In addition, the electronic transaction server 10 includes one of the product IDs of the specified coupon target product in the product ID of the product put in the user's shopping cart, and any of the specified product IDs of the simultaneously purchased products. Whether or not is included is determined. Then, the electronic transaction server 10 includes any of the product IDs of the identified coupon target products in the product ID of the products put in the user's shopping cart, and any of the product IDs of the identified simultaneously purchased products. Is included, it is determined that the coupon is applied.

  For example, when the user indicated by the user ID “user # 1” has acquired the coupon indicated by the coupon ID “coupon # 1”, the electronic transaction server 10 uses the user ID “user # 1” and the coupon ID. “Coupon # 1” is stored in association with each other. In addition, when the user indicated by the user ID “user # 1” selects a product indicated by the product ID “product # 1” and presses a button to put in the shopping cart, the electronic transaction server 10 determines the user ID. “User # 1” and product ID “product # 1” are stored in association with each other.

  When the user indicated by the user ID “user # 1” selects a product indicated by the product ID “product # 11” and presses a button to put it in the shopping cart, the electronic transaction server 10 determines the user ID. “User # 1” and product ID “product # 11” are stored in association with each other. As a result, the electronic transaction server 10 stores the user ID “user # 1” and the product IDs “product # 1” and “product # 11” in association with each other.

  Then, when the user indicated by the user ID “user # 1” requests payment, the electronic transaction server 10 determines the coupon ID “coupon # 1” associated with the user ID “user # 1”. To extract. Then, the electronic transaction server 10 uses the product ID “product # 1” to “product # 5” of the coupon target product associated with the extracted coupon ID “coupon # 1” and the product ID “product #” of the simultaneously purchased product. 11 ”to“ product # 15 ”.

  Then, the electronic transaction server 10 adds the product IDs “product # 1” to “product” of the coupon target product to the product IDs “product # 1” and “product # 11” associated with the user ID “user # 1”. It is determined whether any of “# 5” and any of the product IDs “product # 11” to “product # 15” of the simultaneously purchased product are included. In such an example, the product ID “product # 1” associated with the user ID “user # 1” is associated with the product ID “product # 1” of the coupon target product and the product ID of the simultaneously purchased product. “Product # 11” is included. For this reason, the electronic trading server 10 determines to apply the coupon. Then, the electronic transaction server 10 applies the coupon indicated by the coupon ID “coupon # 1” to the product indicated by the product ID “product # 3” and executes the settlement process.

[3. Functional configuration of electronic transaction server]
Next, the functional configuration of the electronic transaction server 10 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating an example of a functional configuration of the electronic transaction server according to the embodiment. In the example illustrated in FIG. 2, the electronic transaction server 10 includes a communication unit 11, a control unit 12, and a storage unit 13. The storage unit 13 also stores a product information table 14, a coupon information management table 15, an acquired coupon information management table 16, and a shopping cart management table 17. The control unit 12 includes a product information providing unit 18, a setting registration unit 19, a coupon management unit 20, a reception unit 21, a determination unit 22, and a settlement unit 23.

  First, an example of information stored in the product information table 14, the coupon information management table 15, the acquired coupon information management table 16, and the shopping cart management table 17 stored in the storage unit 13 will be described. The merchandise information table 14 stores information on merchandise exhibited in the online shopping mall provided by the electronic transaction server 10.

  For example, FIG. 3 is a diagram illustrating an example of information stored in the product information table according to the embodiment. In the example illustrated in FIG. 3, the product information table 14 includes a product ID, a product name that is the name of the product, a store ID that indicates a store where the product is listed, and a price of the product for each product that has been listed. Stored in association. Although omitted in the example shown in FIG. 3, the product information table 14 is used to manage other information used for creating a Web page that introduces the product and management of the product. It is assumed that other information is also stored.

  For example, in the example illustrated in FIG. 3, the product information table 14 stores the product ID “product # 1”, the product name “one piece”, the store ID “store # 1”, and the price “14000 yen” in association with each other. The product ID “product # 2”, the product name “one piece”, the store ID “store # 1”, and the price “15000 yen” are stored in association with each other. In the example illustrated in FIG. 3, the product information table 14 stores the product ID “product # 3”, the product name “skirt”, the store ID “store # 1”, and the price “8900 yen” in association with each other. The product ID “product # 4”, the product name “trouser”, the store ID “store # 1”, and the price “10000 yen” are stored in association with each other.

  Returning to FIG. 2, the description will be continued. The coupon information management table 15 stores the contents of coupons set by the operator. For example, FIG. 4 is a diagram illustrating an example of information stored in the coupon information management table according to the embodiment. In the example illustrated in FIG. 4, the coupon information management table 15 includes, for each coupon, a coupon ID, a store ID of a store where the coupon is set, a product ID of a product to which the coupon is applied, and a product of a simultaneously purchased product. The ID and the discount rate when the coupon is applied are stored in association with each other.

  For example, in the example illustrated in FIG. 4, the coupon information management table 15 includes a coupon ID “coupon # 1”, a store ID “store # 1”, and coupon target products “product # 1” “product # 2” “product # 3”. "..., simultaneously purchased products" product # 11 "," product # 12 "," product # 13 "..., and a discount rate" 3 discount "are stored in association with each other. The coupon information management table 15 includes a coupon ID “coupon # 2”, a store ID “store # 1”, a coupon target product “product # 4”, a simultaneously purchased product “product # 4”, “product # 11”, a discount. The rate “1 discount” is stored in association with each other.

  The coupon information management table 15 includes a coupon ID “coupon # 3”, a store ID “store # 2”, a coupon target product “product # 1”, “product # 2”, “product # 3”,. “Product # 11”, “Product # 13”, and the discount rate “3 discount” are stored in association with each other. The coupon information management table 15 includes a coupon ID “coupon # 4”, a store ID “store # 3”, a coupon target product “product # 3”, a simultaneously purchased product “product # 11”, “product # 14”, a discount. The rate “2 discount” is stored in association with each other.

  It is assumed that coupon information management table 15 stores other coupon information. For example, it is assumed that the coupon information management table 15 stores the number of usable times for each user, the number of usable times for all users, a terminal that can use the coupon, a usage condition, and the like.

  Returning to FIG. 2, the description will be continued. The acquired coupon information management table 16 stores the coupon ID of the coupon acquired by the user. For example, FIG. 5 is a diagram illustrating an example of information stored in the acquired coupon information management table according to the embodiment. As shown in FIG. 5, the acquired coupon information management table 16 stores a user ID and a coupon ID of a coupon acquired by the user indicated by the user ID in association with each other.

  For example, in the example illustrated in FIG. 5, the acquired coupon information management table 16 stores the user ID “user # 1” and the coupon ID “coupon # 1” in association with each other, and the user ID “user # 1”. 2 ”and the coupon ID“ coupon # 2 ”are stored in association with each other. The acquired coupon information management table 16 stores the user ID “user # 3” and the coupon ID “coupon # 3” in association with each other, and the user ID “user # 4” and the coupon ID “coupon”. # 4 "is stored in association with each other.

  Returning to FIG. 2, the description will be continued. The shopping cart management table 17 stores products placed in each user's shopping cart. For example, FIG. 6 is a diagram illustrating an example of information stored in the shopping cart management table according to the embodiment. As illustrated in FIG. 6, the shopping cart management table 17 stores a user ID and a product ID of a product put in the shopping cart of the user indicated by the user ID in association with each other.

  For example, in the example illustrated in FIG. 6, the user ID “user # 1” and the product IDs “product # 1” and “product # 13” are stored in the shopping cart management table 17 in association with each other. The shopping cart management table 17 stores a user ID “user # 2”, a product ID “product # 1”, and a “product # 11” in association with each other.

  Returning to FIG. 2, the description will be continued. The communication unit 11 controls communication between the electronic transaction server 10 and the store terminal 2 and communication between the electronic transaction server 10 and the user terminal 4. For example, when receiving the web page data from the product information providing unit 18, the communication unit 11 outputs the received web page data to the user terminal 4. In addition, when the communication unit 11 receives the data on the coupon setting registration screen from the setting registration unit 19, the communication unit 11 outputs the received data to the store terminal 2.

  Further, when receiving the coupon information from the store terminal 2, the communication unit 11 outputs the received setting information to the setting registration unit 19. Moreover, if the communication part 11 receives the coupon acquisition information which matched user ID and coupon ID from the user terminal 4, it will output the received coupon acquisition information to the coupon management part 20. FIG. In addition, the communication unit 11 receives, from the user terminal 4, selection information that associates the product ID of the product selected by the user with the user ID of the user, and the user ID of the user who has requested payment. When the payment request including the payment request is received, the received product ID and payment request are output to the reception unit 21.

  The product information providing unit 18 provides product information to the user. For example, in response to a request from the user terminal 4, the product information providing unit 18 receives information on a product exhibited by a specific store, a product that matches a specific keyword, or a product indicated by a predetermined product ID. A Web page to be displayed on 4 is generated. Moreover, the merchandise information provision part 18 produces | generates the web page illustrated in (D) in FIG. 1 according to the request | requirement from the user terminal 4. FIG.

  Specifically, the product information providing unit 18 uses the information stored in the product information table 14 and the coupon information management table 15 to obtain a coupon acquisition button and a coupon to be applied by the coupon that can be acquired by the acquisition button. A Web page including the display of the target product and the simultaneously purchased product that is the application condition of the coupon is generated. Then, the product information providing unit 18 outputs the generated web page to the communication unit 11.

  The setting registration unit 19 accepts coupons set by each operator. For example, the setting registration unit 19 generates data of a setting registration screen for inputting coupon information, and outputs the generated data to the communication unit 11. And the setting registration part 19 will store the received coupon information in the coupon information management table 15, if the information of the coupon which the user input using the shop terminal 2 is received from the communication part 11. FIG. A detailed example of the setting registration screen generated by the setting registration unit 19 will be described later.

  The coupon management unit 20 manages coupons acquired by the user. For example, when the coupon management unit 20 receives the coupon acquisition information from the communication unit 11, the coupon management unit 20 extracts the user ID and the coupon ID from the received coupon acquisition information. Then, the coupon management unit 20 searches the acquired coupon information management table 16 for an entry including the extracted user ID, and stores the extracted coupon ID in the searched entry.

  The coupon management unit 20 may manage coupons using information stored in the coupon information management table 15. Specifically, the coupon management unit 20 extracts coupon information from the coupon information management table 15 using the extracted coupon ID as a key, and determines whether or not a user can acquire a coupon according to the extracted coupon information. Also good. For example, when the number of times each user can use the coupon or the number of all users who can acquire the coupon is set, the coupon management unit 20 stores the coupon stored in the acquired coupon information management table 16. Whether or not a coupon can be acquired may be determined based on the number of IDs.

  The receiving unit 21 receives the product ID of the product selected by the user. For example, when receiving the selection information from the communication unit 11, the reception unit 21 extracts a user ID and a product ID from the received selection information. Then, the receiving unit 21 searches the shopping cart management table 17 for an entry including the extracted user ID, and stores the extracted product ID in the searched entry. Then, when receiving a payment request from the communication unit 11, the reception unit 21 extracts a user ID included in the payment request and outputs the extracted user ID to the determination unit 22.

  The determination unit 22 determines whether the product selected by the user includes any of the coupon target products and any of the simultaneously purchased products. Specifically, when receiving the user ID from the reception unit 21, the determination unit 22 reads the product ID associated with the received user ID from the shopping cart management table 17. Further, when the determination unit 22 receives the user ID from the reception unit 21, the determination unit 22 reads the coupon ID associated with the received user ID from the acquired coupon information management table 16.

  And the determination part 22 determines the applicability of the coupon which read coupon ID shows. For example, the determination unit 22 reads various information associated with the read coupon ID from the coupon information management table 15. Then, the determination unit 22 determines whether any of the product IDs of the coupon target products is included in the product ID read from the shopping cart management table 17 among the read information.

  In addition, when any of the product IDs of the coupon target products is included in the product ID read from the shopping cart management table 17, the determination unit 22 includes the simultaneously purchased products among the information read from the coupon information management table 15. It is determined whether or not any of the product IDs is included in the product ID read from the shopping cart management table 17. Then, the determination unit 22 determines that the coupon is applied when any of the product IDs of the simultaneously purchased products is included in the product ID read from the shopping cart management table 17. That is, the determination unit 22 determines that the coupon is applied when the product selected by the user includes any of the coupon target products and any of the simultaneously purchased products.

  Further, the determination unit 22 determines that any of the product IDs of the coupon target products is not included in the product ID read from the shopping cart management table 17, or any of the product IDs of the simultaneously purchased products is the shopping cart management table. If it is not included in the product ID read from 17, the coupon is determined not to be applied.

  And when it determines with the determination part 22 applying a coupon, it settles the information of the coupon matched with coupon ID of the coupon to apply, product ID extracted from the shopping cart management table 17, and user ID. To the unit 23.

  The settlement unit 23 executes settlement by applying the coupon determined to be applied by the determination unit 22. For example, the settlement unit 23 receives information on a coupon that is determined to be applied, a product ID, and a user ID. In such a case, the settlement unit 23 extracts the price associated with the received product ID from the product information table 14. Then, the settlement unit 23 extracts a discount rate value from the received coupon information, applies the extracted discount rate to the price of the coupon target product, and calculates a settlement amount.

  For example, if the value of the discount rate included in the received information is “3 discount”, the settlement unit 23 calculates the settlement amount by reducing the price of the coupon target product to 3 discounts. Further, when the value of the discount rate included in the received information is “5 discount”, the settlement unit 23 calculates the settlement amount by reducing the price of the coupon target product to 5 discounts. Thereafter, the settlement unit 23 executes a settlement process in which the user indicated by the received user ID is billed. In addition, about the detail of the payment process which the payment part 23 performs, description is abbreviate | omitted that the payment process similar to the past is performed.

  In addition, when the user has set the application condition of the coupon, the settlement unit 23 may apply the coupon only when the application condition is satisfied. For example, the settlement unit 23 reads the price associated with the product ID received from the determination unit 22 from the product information table 14 when the total price of the product is set as an application condition in the received coupon. Calculate the total price.

  Then, the settlement unit 23 determines whether or not the calculated total amount exceeds the total amount of the commodity set as the coupon application condition, and the calculated total amount is the commodity set as the coupon application condition. If the total amount is exceeded, a payment is applied using a coupon. On the other hand, when the calculated total amount is lower than the total amount of products set as the coupon application condition, the settlement unit 23 performs settlement without applying the coupon.

[4. Example of setting registration screen]
Next, an example of a setting registration screen displayed on the store terminal 2 by the setting registration unit 19 will be described with reference to FIGS. First, the initial screen of the setting registration screen displayed when the operator sets a coupon will be described with reference to FIG.

  FIG. 7 is a diagram illustrating an example of a setting registration screen according to the embodiment. The setting registration part 19 displays the setting registration screen shown in FIG. 7 on the shop terminal 2, and receives the input of coupon information. A detailed example will be described. The setting registration unit 19 has a text box for inputting the number of times each user can use a coupon, as shown in (I) in FIG. 7, and a text box as shown in (J) in FIG. And a text box for inputting the number of times the coupon can be used by all users. Moreover, the setting registration part 19 displays the check box which selects whether the terminal which can use a coupon is limited to PC or a smart phone, as shown to (K) in FIG.

  Moreover, the setting registration part 19 displays the screen which inputs the application conditions of a coupon, as shown to (L) in FIG. Specifically, as shown in FIG. 7M, the setting registration unit 19 specifies a radio button indicating that no application condition is specified, a radio button specifying an application condition based on the order amount, and specifies an application condition based on the number of orders. Display the radio button to be used. Then, when the radio button for specifying the application condition based on the order amount or the radio button for specifying the application condition based on the order quantity is selected, the setting registration unit 19 allows the coupon to be used with an amount of the order amount or more. Or a text box for setting the number of orders and how many coupons can be used.

  Moreover, the setting registration part 19 displays the screen which receives the input of the goods used as the application object of a coupon, as shown to (N) in FIG. Specifically, as shown in (O) of FIG. 7, the setting registration unit 19 designates a radio button indicating that all products in the store (store) are to be applied as coupons, and coupon target products. And a radio button indicating that the coupon target product and the simultaneously purchased product are designated. Then, as shown in FIG. 7P, the setting registration unit 19 is a text box for inputting the product ID of the coupon target product when the radio button indicating that the coupon target product is specified is selected. Is displayed.

  On the screen illustrated in FIG. 7, the user can set a coupon by selecting radio buttons and check boxes, and inputting various coupon information such as a product ID of a coupon target product. Then, when the user inputs various pieces of coupon information on the screen shown in FIG. 7, the setting registration unit 19 acquires such information and stores the acquired information in the coupon information management table 15.

  Here, if the setting registration unit 19 selects the radio button indicating that the coupon target product and the simultaneously purchased product are designated among the radio buttons illustrated in (O) in FIG. 7, the product ID of the simultaneously purchased product. Display a text box to enter.

  For example, FIG. 8 is a diagram illustrating an example of a setting registration screen for setting simultaneously purchased products. As shown in (Q) in FIG. 8, when the radio button indicating that the coupon target product and the simultaneously purchased product are designated is selected, the setting registration unit 19 as shown in (R) in FIG. Then, a text box for inputting the product ID of the simultaneously purchased product is displayed. In addition, when the user instructs registration of coupon information, the setting registration unit 19 determines whether or not a plurality of product IDs are input in a text box for inputting the product ID of the simultaneously purchased product, If a plurality of product IDs are not input, the user is prompted to input a plurality of product IDs.

  Then, when a plurality of product IDs are input in the text box for inputting the product ID of the simultaneously purchased product, the setting registration unit 19 stores the product ID input in the text box for inputting the coupon target product. And the product ID input in the text box for inputting the simultaneously purchased product are stored in the coupon information management table 15 in association with each other. As a result, the setting registration unit 19 can set a coupon that allows the user to select a simultaneously purchased product.

  In addition to the setting registration screens shown in FIGS. 7 and 8, the setting registration unit 19 registers coupon information such as the coupon validity period, the coupon contents, the coupon usage conditions, and the coupon usage count. Is displayed on the store terminal 2. And when a user inputs each information, the setting registration part 19 stores each input information in the coupon information management table 15. FIG.

[5. Example of Web page generated by product information providing unit]
Next, an example of a Web page generated by the product information providing unit 18 will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of a Web page generated by the electronic transaction server according to the embodiment. For example, the merchandise information providing unit 18 uses the information stored in the merchandise information table 14 and the coupon information management table 15 to obtain the coupon acquisition button and the acquisition button as shown in FIG. A web page including a display of a coupon target product to be applied to a possible coupon and a simultaneously purchased product to be an application condition of the coupon is generated.

  Specifically, the merchandise information providing unit 18 arranges a coupon acquisition button shown in (T) of FIG. When such a coupon acquisition button is pressed, coupon acquisition information including a coupon ID associated with the coupon acquisition button and a user ID is transmitted from the user terminal 4 to the electronic transaction server 10. Further, when the coupon acquisition button is pressed, the user terminal 4 inverts the color of the coupon acquisition button without changing the screen, and makes a transition to a state where the coupon acquisition button cannot be pressed. Further, the button for using the coupon shown in (U) of FIG. 9 is highlighted.

  Moreover, the merchandise information provision part 18 produces the web page in which the display of coupon information is included, as shown to (V) in FIG. Specifically, the merchandise information providing unit 18 creates a Web page including the coupon validity period, the coupon content, the coupon usage conditions, the coupon usage count, and the display of the store that issued the coupon. A detailed example will be described. In the example shown in (V) of FIG. 9, the product information providing unit 18 has a coupon validity period of “2013/10/1 18: 00 to 2013/10/31 18:00”. Create a Web page that displays the message.

  Further, the product information providing unit 18 displays a Web page that displays that the content of the coupon is “30% OFF from the price of the target product” and that the usage condition is “Purchase from PC or smartphone”. create. Further, the merchandise information providing unit 18 creates a Web page displaying that the content of the coupon is “up to 3 times per person” and the issue store is “Store # 1”.

  Further, as shown in FIG. 9 (W), the product information providing unit 18 displays the product photos and product names that are the coupon target products side by side. For example, if the product ID of the coupon target product is “product # 1” to “product # 5”, the product information providing unit 18 has the product ID “product # 1” to “product # 5”. Are read from the product information table 14 and a Web page for displaying the read product photos and product names is created.

  Further, as shown in (X) in FIG. 9, the product information providing unit 18 displays a photograph and a product name of products that are simultaneously purchased products side by side. To give a detailed example, the product information providing unit 18 has product IDs “product # 11” to “product # 15” when the product IDs of the simultaneously purchased products are “product # 11” to “product # 15”. Are read from the product information table 14 and a Web page for displaying the read product photos and product names is created.

  In the example illustrated in FIG. 9, an example in which the product ID is displayed instead of the product name of the coupon target product or the simultaneously purchased product is described. In addition, it is assumed that a link for displaying a Web page for purchasing the corresponding product is set in the photo or the product name. In other words, when a user presses such a product or product name, a Web page for purchasing the corresponding product is displayed, and when a user presses a button to put in a shopping cart included in the Web page, The person ID and the product ID are associated with each other and transmitted to the electronic transaction server 10.

  The user obtains a coupon from the Web page shown in FIG. 9, and then selects one product from each of the coupon target product and the simultaneously purchased product, and puts it in the shopping cart. When the user requests settlement, the electronic transaction server 10 determines whether the product placed in the shopping cart includes either the coupon target product or the simultaneously purchased product, and simultaneously with the coupon target product. When one of the purchased products is included, a settlement process using a coupon is executed.

[6. Modified example]
The information processing system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the information processing system 1 will be described.

[6-1. Modification of coupon provided by electronic transaction server 10]
In the example described above, the electronic trading server 10 stores a plurality of coupon target products and a plurality of simultaneously purchased products in association with each other, and the user selects any of the plurality of coupon target products and the simultaneously purchased products. It was determined whether or not heels were included. However, the embodiment is not limited to this. For example, the electronic transaction server 10 may limit the number of products to be coupon target products to one. Moreover, the electronic transaction server 10 may permit the setting which includes the same goods in coupon object goods and simultaneous purchase goods. In such a case, the electronic transaction server 10 can set a coupon that discounts the price of the first product when two identical products are purchased.

[6-2. Variant of coupon that can set multiple sets of products purchased at the same time]
Further, the electronic trading server 10 sets a plurality of simultaneously purchased product groups that are a set of simultaneously purchased products, and depending on which simultaneously purchased product group includes the simultaneously purchased products included in the product selected by the user. Different discount rates may be applied.

  For example, the electronic trading server 10 stores a plurality of simultaneously purchased products as a group of simultaneously purchased products and associates a plurality of simultaneously purchased products with one set of coupon target products. Further, the electronic transaction server 10 stores the first simultaneous purchase product group and the first discount rate “3 discount” in association with each other, and stores the second simultaneous purchase product group and the second discount rate “5 discount”. Are stored in association with each other. In addition, the electronic transaction server 10 includes a coupon target product included in the product selected by the user, and a product selected by the user included in the first simultaneous purchase product group or the second simultaneous purchase product group. It is determined whether or not such simultaneously purchased products are included.

  The electronic transaction server 10 includes the coupon target product in the product selected by the user, and the product selected by the user includes the simultaneously purchased product included in the first simultaneous purchase product group. The first discount rate “3 discount” is applied to the price of the coupon target product. In addition, the electronic transaction server 10 includes a coupon target product in the product selected by the user, and a product selected by the user includes a simultaneously purchased product included in the second simultaneous purchase product group. The second discount rate “5 discount” is applied to the price of the coupon target product.

  Hereinafter, the example which sets the coupon which can set two or more simultaneous purchase goods groups using a drawing is demonstrated. First, an example of a setting registration screen displayed on the store terminal 2 by the electronic transaction server 10 when a plurality of simultaneously purchased commodity groups are set will be described with reference to FIG.

  FIG. 10 is a diagram illustrating a modification of the setting registration screen according to the embodiment. For example, when specifying the coupon target product and a plurality of simultaneously purchased product groups, the setting registration unit 19 displays a text box for inputting the product IDs of the plurality of simultaneously purchased product groups as shown in FIG. .

  Specifically, the setting registration unit 19 displays a text box for inputting the product ID of the first simultaneous purchase product group, as shown in (Y) of FIG. In addition, as illustrated in (Z) in FIG. 10, the setting registration unit 19 is configured such that when the user selects a coupon target product and any one of the simultaneously purchased products included in the first simultaneously purchased product group, A text box for inputting the discount rate applied to the coupon target product is displayed.

  Moreover, the setting registration part 19 displays the text box for inputting goods ID of the 2nd simultaneous purchase goods group, as shown to (a) in FIG. In addition, as illustrated in FIG. 10B, the setting registration unit 19 is configured such that when the user selects a coupon target product and any one of the simultaneously purchased products included in the second simultaneously purchased product group, A text box for inputting the discount rate applied to the coupon target product is displayed.

  As a result of the coupon setting described above, the setting registration unit 19 stores the information shown in FIG. 11 in the coupon information management table 15. FIG. 11 is a diagram illustrating an example of information stored in the coupon information management table according to the embodiment. As shown in FIG. 11, the coupon information management table 15 includes a coupon ID, a store ID, a coupon target product, a first simultaneous purchase product group, a second simultaneous purchase product group, a first discount rate, and a second discount rate. Discount rates are stored in association with each other.

  Here, the first discount rate is a discount rate applied to the coupon target product when the user selects the coupon target product and the product included in the first simultaneous purchase product group. The second discount rate is a discount rate applied to the coupon target product when the user selects the coupon target product and the product included in the second simultaneous purchase product group.

  For example, in the example illustrated in FIG. 11, the coupon information management table 15 includes a coupon ID “coupon # 1”, a store ID “store # 1”, and coupon target products “product # 1” “product # 2” “product # 3”. "..., first simultaneous purchase product group" product # 11 "" product # 12 "" product # 13 "..., second simultaneous purchase product group" product # 21 "," product # 22 "," product # 23 " ..., A first discount rate “3 discount” and a second discount rate “5 discount” are stored in association with each other. The coupon information management table 15 includes a coupon ID “coupon # 2”, a store ID “store # 1”, a coupon target product “product # 4”, a first simultaneous purchase product group “product # 4”, “product #”. 11 ”, the second simultaneous purchase product group“ product # 21 ”,“ product # 22 ”,“ product # 23 ”, the first discount rate“ 1 discount ”, and the second discount rate“ 2 discount ”are stored in association with each other. Has been.

  The coupon information management table 15 includes a coupon ID “coupon # 3”, a store ID “store # 2”, a coupon target product “product # 1”, “product # 2”, “product # 3”, etc. The purchased product group “product # 11” “product # 13”, the second simultaneous purchase product group “product # 21”, the first discount rate “3 discount”, and the second discount rate “5 discount” are associated with each other. Stored. The coupon information management table 15 includes a coupon ID “coupon # 4”, a store ID “store # 3”, a coupon target product “product # 3”, and a first simultaneous purchase product group “product # 11” “product # 11”. 14 ”, the second simultaneous purchase product group“ product # 22 ”, the first discount rate“ 2 discount ”, and the second discount rate“ 3 discount ”are stored in association with each other.

  When the information shown in FIG. 11 is stored in the coupon information management table 15, the product information providing unit 18 creates the Web page shown in FIG. FIG. 12 is a diagram illustrating a modification of the Web page generated by the electronic transaction server according to the embodiment. In FIG. 12, an example of a web page created by the product information providing unit 18 using the coupon information whose coupon ID is “coupon # 1” in the coupon information illustrated in FIG. 11 is described.

  For example, as shown in FIG. 12, the merchandise information providing unit 18 obtains a coupon acquisition button, a coupon target product to be applied with a coupon that can be acquired with the acquisition button, and a first application condition for the coupon. A Web page including display of the simultaneous purchase product group and the second simultaneous purchase product group is generated. Specifically, since the product information providing unit 18 has the first discount rate associated with the coupon ID of the coupon to be displayed as “3 discount” and the second discount rate as “5 discount”. As shown in FIG. 12 (c), when a simultaneously purchased product is purchased at the same time, a Web page is displayed which displays that the target product is reduced from 30% to 5 discounts. Further, as shown in FIG. 12D, the product information providing unit 18 converts the products indicated by the product IDs “product # 11” to “product # 15”, that is, the first simultaneous purchase product group, to the coupon target product. Creates a Web page to be displayed as a product purchased at the same time with a 3 discount.

  Further, as shown in FIG. 12E, the product information providing unit 18 converts the products indicated by the product IDs “product # 21” to “product # 25”, that is, the second simultaneous purchase product group, to the coupon target product. Create a Web page to be displayed as a product purchased at the same time with a discount of 5%. By creating such a web page, the electronic transaction server 10 can allow the user to select a desired simultaneous purchase product from a plurality of simultaneous purchase product groups each having a different discount rate. Can expand sales and increase sales opportunities.

  When the user selects a product and requests payment on the Web page shown in FIG. 12, the determination unit 22 executes the following processing. First, the determination unit 22 reads the product ID associated with the user ID that has requested payment from the shopping cart management table 17, and obtains a coupon ID that is associated with the user ID that has requested payment. 16 is read out.

  Then, the determination unit 22 reads the coupon information associated with the read coupon ID from the coupon information management table 15. Then, the determination unit 22 determines whether any of the product IDs of the coupon target products included in the read coupon information is included in the product ID read from the shopping cart management table 17.

  Further, when the product ID of the coupon target product is included in the product ID read from the shopping cart management table 17, the determination unit 22 performs the following processing. First, the determination unit 22 determines whether any of the product IDs of the first simultaneous purchase product group included in the read coupon information is included in the product ID read from the shopping cart management table 17. . The determination unit 22 determines that the first discount rate is applied when any of the product IDs of the first simultaneous purchase product group is included in the product ID read from the shopping cart management table 17. .

  On the other hand, if any of the product IDs of the first simultaneous purchase product group is not included in the product ID read from the shopping basket management table 17, the determination unit 22 includes the second coupon included in the read coupon information. It is determined whether or not any of the product IDs of the simultaneous purchase product group is included in the product ID read from the shopping cart management table 17. Then, the determination unit 22 determines to apply the second discount rate when any of the product IDs of the second simultaneous purchase product group is included in the product ID read from the shopping cart management table 17. .

  For example, when the user has acquired the coupon indicated by the coupon ID “coupon # 1” and the shopping cart includes the product IDs “product # 3” and “product # 12”, the determination unit 22 may include FIG. From the information in the coupon information management table 15 shown in FIG. 5, it is determined that the product selected by the user includes the coupon target product and the first simultaneous purchase product. As a result, the determination unit 22 determines that the application content of the coupon is the first discount rate “3 discounts”. On the other hand, when the user has acquired the coupon indicated by the coupon ID “coupon # 1” and the shopping cart includes the product ID “product # 3” and “product # 23”, the determination unit 22 Is determined to include the coupon target product and the second simultaneous purchase product. As a result, the determination unit 22 determines that the application content of the coupon is the second discount rate “5 discount”.

  Thereafter, the determination unit 22 determines the coupon information associated with the coupon ID of the coupon to be applied, the product ID extracted from the shopping cart management table 17, the user ID, and the notification of the discount rate to be applied. To 23. As a result, when the user selects the coupon target product and one of the first simultaneous purchase product group, the settlement unit 23 applies the first discount rate to the coupon target product, When the user selects any one of the second simultaneous purchase product groups, the second discount rate is applied to the coupon target product.

  Thus, the electronic transaction server 10 can make a user select the goods used as the coupon application conditions from the several simultaneous purchase goods group in which each different discount rate was set. As a result, the electronic transaction server 10 can widen the range of user selection and improve sales opportunities. In addition, the electronic transaction server 10 can set an arbitrary number of simultaneously purchased product groups for one or a set of coupon target products. By executing such processing, the electronic transaction server 10 can expand the range of selection for the user to receive the application of the coupon, and prevent loss of sales opportunities.

[6-3. About products purchased at the same time]
In the example described above, the electronic trading server 10 stores the product IDs of the coupon target product and the plurality of simultaneously purchased products in association with each other. However, the embodiment is not limited to this. For example, the electronic trading server 10 may allow the setting of the product of another store to be the product purchased at the same time by adding the store ID to the product ID of the product purchased simultaneously.

  For example, the operator associates the product ID “product # 1” of the coupon target product with the combination of the product ID of the simultaneously purchased product and the store ID “product # 11 (store # 1)” “product # 12 (store). # 2) ”is registered in association with each other. In such a case, the electronic transaction server 10 uses the product with the product ID “product # 1” and the product with the product ID “product # 11” among the products exhibited in the store indicated by the store ID “store # 1”. If the person selects, a coupon is applied. In addition, the electronic transaction server 10 uses the product with the product ID “product # 1” and the product with the product ID “product # 12” among the products exhibited in the store with the store ID “store # 2”. When is selected, a coupon is applied. On the other hand, the electronic transaction server 10 uses the product with the product ID “product # 1” and the product indicated by the product ID “product # 12” among the products exhibited in the store indicated by the store ID “store # 1”. If the person chooses, the coupon is not applied.

  In this way, the electronic transaction server 10 stores a set in which a simultaneously purchased product and a store that sells the simultaneously purchased product are associated with each other in association with the coupon target product. The electronic transaction server 10 includes a coupon target product and a simultaneous purchase product associated with the coupon target product, and a simultaneous purchase product exhibited by the store stored in association with the simultaneous purchase product. If it is included in the product selected by the user, the coupon is applied. For this reason, the electronic transaction server 10 can widen the range of the goods set as a simultaneously purchased goods.

  In addition, the electronic transaction server 10 allows the operator who sets a coupon to set a coupon that uses the product of the store as a coupon target product and the popular product of another store as a product purchased at the same time. As a result, the electronic transaction server 10 can improve the sales opportunity of the operator who set the coupon.

[6-4. About the subject of processing]
In the above-described embodiment, coupon setting, Web display of the coupon target product and the simultaneously purchased product, management of the coupon acquired by the user, determination of whether to apply the coupon, and payment processing according to the determination result are executed. The transaction server 10 has been described. However, the embodiment is not limited to this. For example, all or part of the processing executed by the electronic transaction server 10 may be divided by an arbitrary granularity, and each divided processing may be executed by a different server. Still, the function exhibited by the electronic transaction server 10 may be realized by a so-called cloud system.

  For example, the information processing system 1 includes a web server that performs the same functions as the product information providing unit 18, a coupon management server that performs the same functions as the setting registration unit 19 and the coupon management unit 20, a reception unit 21, and a determination unit 22. And a payment server that performs the same function as the payment unit 23. The information processing system 1 also includes a database server that stores information similar to the product information table 14, coupon information management table 15, acquired coupon information management table 16, and shopping cart management table 17. And it is good also as exhibiting a function equivalent to the electronic transaction server 10 because a Web server, a coupon management server, a payment server, and a database server operate | move in cooperation.

  Moreover, in another example, it is good also as each server exhibiting each function which the product information provision part 18, the setting registration part 19, the coupon management part 20, the reception part 21, the determination part 22, and the payment part 23 exhibit is exhibited. .

[6-5. About coupon application judgment]
In the embodiment described above, the electronic trading server 10 determines the application of the coupon depending on whether the user has selected either the coupon target product or the simultaneously purchased product. However, the embodiment is not limited to this. That is, the electronic transaction server 10 may further execute processes other than the determination process described above. For example, as described above, the electronic transaction server 10 determines whether the user has selected either the coupon target product or the simultaneously purchased product.

  And the electronic transaction server 10 performs the following processes, when it determines with the user having selected either coupon object goods or simultaneous purchase goods. For example, the electronic transaction server 10 can use any application conditions set by the operator, such as whether the user has received a point balance of the online shopping mall owned by the user or whether the user has received an advertisement mail of the store, The application of the coupon is determined according to the number of payments and the settlement method. In this way, the electronic trading server 10 determines whether the user selects the coupon target product and the simultaneously purchased product, and whether or not the product selected by the user or the user satisfies the application condition of the coupon. judge. When such processing is executed, the operator can set the contents of the coupon more finely.

[6-6. Others]
Of the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or all of the processes described as being performed manually or A part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information. Further, for example, the UI (User Interface) of the application shown in each drawing is not limited to this.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

[7. Flow of processing executed by electronic transaction server 10]
Next, the flow of processing executed by the electronic transaction server 10 will be described with reference to FIGS. 13 and 14. First, the flow of processing in which the electronic transaction server 10 accepts coupon settings will be described with reference to FIG.

  FIG. 13: is a flowchart which shows the flow of the process in which the electronic transaction server which concerns on embodiment receives the setting of a coupon. For example, in the case where the operator inputs coupon information using the setting registration screen shown in FIGS. 7, 8, and 10, the electronic transaction server 10 has a coupon target product among the input coupon information. ID is registered (step S101). Next, the electronic transaction server 10 stores the product ID of the co-purchased product and the discount rate when purchasing the co-purchased product in the input coupon information in step S101. Are registered in association with each other (step S102).

  Next, the electronic transaction server 10 determines whether or not there is a group of simultaneously purchased products that is not registered (step S103). If it is determined that there is a group (step S103: Yes), the electronic transaction server 10 executes step S102. . On the other hand, when there is no group of simultaneously purchased products that are not registered (step S103: No), the electronic transaction server 10 ends the process.

  Next, the flow of processing for determining whether or not the electronic transaction server 10 applies a coupon will be described with reference to FIG. FIG. 14 is a flowchart showing processing for determining whether or not the electronic transaction server according to the embodiment applies a coupon. First, the electronic transaction server 10 acquires the product ID of the product selected by the user (step S201), and acquires the product ID of the coupon target product of the coupon acquired by the user and the simultaneously purchased product (step S202). ).

  Then, the electronic transaction server 10 determines whether the product ID of the coupon target product or the product ID of the simultaneously purchased product is included in the product ID of the product selected by the user (step S203). If the electronic transaction server 10 determines that either the product ID of the coupon target product or the product ID of the simultaneous purchase product is included in the product ID of the product selected by the user (step S203: Yes), The settlement process is executed by applying the coupon (step S204), and the process is terminated. Moreover, when the electronic transaction server 10 determines that the product ID of the coupon target product or the product ID of the simultaneously purchased product is not included in the product ID of the product selected by the user (step S203: No). The settlement process is executed without applying the coupon (step S205), and the process is terminated.

[8. effect]
As described above, the electronic transaction server 10 stores the coupon target product and the simultaneously purchased product in association with each other. Further, the electronic transaction server 10 determines whether or not the product selected by the user includes the coupon target product and any of the simultaneously purchased products. And the electronic transaction server 10 applies a coupon, when the goods selected by the user include the coupon target product and any of the simultaneously purchased products. For this reason, the electronic transaction server 10 enables a user to select a simultaneously purchased product from a plurality of products, and can provide a coupon for a combination of products desired by the user.

  In addition, the electronic transaction server 10 stores a plurality of coupon target products and a plurality of simultaneously purchased products in association with each other, and the product selected by the user includes any one of the coupon target products, and the simultaneously purchased products. It is determined whether any of the above is included. For this reason, the electronic transaction server 10 can provide the coupon which can select a coupon object product and a simultaneously purchased product from several goods, respectively. As a result, the electronic transaction server 10 can widen the range of user selection and improve sales opportunities.

  In addition, the electronic transaction server 10 receives registration of the coupon target product and the simultaneously purchased product from the store terminal 2. And the electronic transaction server 10 matches and memorize | stores the received coupon object product and simultaneous purchase goods. For this reason, the electronic transaction server 10 can make an operator set a coupon.

  Further, the electronic transaction server 10 stores the coupon target product, the simultaneously purchased product, and the application content of the coupon such as a discount rate in association with each other. And the electronic transaction server 10 respond | corresponds to this coupon object product and simultaneous purchase goods, when the goods for coupon are included in the goods which the user selected, and any of the simultaneous purchase goods is included. Apply the contents of the attached coupon. For this reason, the electronic transaction server 10 can set different application contents for each coupon.

  Moreover, the electronic transaction server 10 sets, for the coupon target product, a set of the first simultaneous purchase product group and the first application content, and a set of the second simultaneous purchase product group and the second application content. Store in association with each other. In addition, the electronic transaction server 10 includes a coupon target product in the product selected by the user and any product included in the first simultaneous purchase product group or the second simultaneous purchase product group. It is determined whether or not. The electronic transaction server 10 reflects the first application content when the product selected by the user includes the coupon target product and any product in the first simultaneous purchase product group. Let Moreover, the electronic transaction server 10 reflects the second application content when the product selected by the user includes the coupon target product and any product in the second simultaneous purchase product group. Let

  For this reason, the electronic transaction server 10 can set different application contents for each group of simultaneously purchased products. For example, if the product selected by the user includes either the coupon target product or the first simultaneous purchase product group, the electronic transaction server 10 reduces the coupon target product to 3 discounts, and the product selected by the user. If the coupon target product and any one of the second simultaneous purchase product group are included, the coupon target product is reduced to 5 discounts. For this reason, the electronic transaction server 10 can widen the selection range of a user and can improve a sales opportunity.

  Moreover, the electronic transaction server 10 matches and memorize | stores coupon object goods, simultaneous purchase goods, and coupon ID. The electronic transaction server 10 includes a plurality of coupon-related products that are associated with the coupon ID acquired by the user in the product selected by the user and that are associated with the coupon ID acquired by the user. It is determined whether or not any of the simultaneously purchased products is included. For this reason, the electronic transaction server 10 can determine application of a coupon according to whether the user has acquired the coupon.

  In addition, the electronic transaction server 10 outputs a Web page displaying the coupon target product and the simultaneously purchased product side by side to the user terminal 4, and applies the coupon target product to the product selected by the user via the user terminal 4. Then, it is determined whether any of a plurality of simultaneously purchased products is included. For this reason, the user can select easily the combination which receives application of a coupon.

  Although the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications and improvements have been made based on the knowledge of those skilled in the art including the aspects described in the column of the disclosure of the invention. The present invention can be implemented in other forms.

  Further, the “means” described in the claims can be read as “section (module, unit)” or “circuit”. For example, the collecting means can be read as a collecting unit or a collecting circuit.

[9. program]
Note that the electronic transaction server 10 in the above-described embodiment is realized, for example, when a computer 70 configured as shown in FIG. 15 executes a coupon providing program. FIG. 15 is a diagram illustrating an example of a hardware configuration of a computer that executes a coupon providing program. The computer 70 includes a central processing unit (CPU) 71, a random access memory (RAM) 72, a read only memory (ROM) 73, a hard disk drive (HDD) 74, a communication interface (I / F) 75, an input / output interface (I). / F) 76 and a media interface (I / F) 77.

  The CPU 71 operates based on a program stored in the ROM 73 or the HDD 74 and controls each part. The ROM 73 stores a boot program executed by the CPU 71 when the computer 70 is started up, a program depending on the hardware of the computer 70, and the like.

  The HDD 74 stores a coupon providing program executed by the CPU 71, data used by the coupon providing program, and the like. For example, the HDD 74 stores data similar to the product information table 14, the coupon information management table 15, the acquired coupon information management table 16, the shopping cart management table 17, and the like described in FIG. The communication interface 75 receives data from other devices via the network 3 and sends the data to the CPU 71, and transmits data generated by the CPU 71 to other devices via the network 3.

  The CPU 71 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 76. The CPU 71 acquires data from the input device via the input / output interface 76. Further, the CPU 71 outputs the generated data to the output device via the input / output interface 76.

  The media interface 77 reads a program or data stored in the recording medium 78 and provides it to the CPU 71 via the RAM 72. The CPU 71 loads the program from the recording medium 78 onto the RAM 72 via the media interface 77 and executes the loaded program. The recording medium 78 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 70 functions as the electronic transaction server 10 according to the above-described embodiment, the CPU 71 of the computer 70 executes a program loaded on the RAM 72 to thereby execute the product information providing unit 18, the setting registration unit 19, and the coupon management. The functions of the unit 20, the reception unit 21, the determination unit 22, and the settlement unit 23 are realized.

  The CPU 71 of the computer 70 reads and executes the coupon providing program from the recording medium 78, but as another example, the program may be acquired from another device via the network 3.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be made to the above-described embodiment. In addition, it is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

DESCRIPTION OF SYMBOLS 1 Information processing system 2 Store terminal 3 Network 4 User terminal 10 Electronic transaction server 11 Communication part 12 Control part 13 Memory | storage part 14 Product information table 15 Coupon information management table 16 Acquired coupon information management table 17 Shopping basket management table 18 Product information provision Part 19 setting registration part 20 coupon management part 21 reception part 22 determination part 23 settlement part

Claims (9)

A storage unit that associates and stores a first product and a plurality of second products for which simultaneous selection of the first product is a coupon application condition;
The first product to be applied for the coupon and the plurality of second products for which simultaneous selection of the first product is an application condition for the coupon are presented to the user before the coupon is applied. A presentation unit;
It is determined whether or not the plurality of products selected by the user includes the first product and any of the plurality of second products associated with the first product. A determination unit;
The determination unit determines that the plurality of products selected by the user includes any of the first product and the plurality of second products associated with the first product. In this case, the coupon providing apparatus has an application unit that applies a coupon that discounts the price of the first product as the coupon. The storage unit stores a plurality of the first products and a plurality of the second products in association with each other,
The determination unit includes one of the plurality of first products included in the plurality of products selected by the user, and is stored in the storage unit in association with the first product. The coupon providing apparatus according to claim 1, wherein it is determined whether or not any of the plurality of second products is included. A reception unit that receives registration of the first product and the second product from the issuing store side of the coupon;
The coupon storage device according to claim 1 or 2, wherein the storage unit stores the first product and the second product received by the receiving unit in association with each other. The storage unit stores the first product, the second product, and the application content of the coupon in association with each other,
If the determination unit determines that the first product and the second product are included in the product selected by the user, the application unit is included in the product selected by the user. The coupon according to any one of claims 1 to 3, wherein the application content of the coupon stored in the storage unit is reflected in association with a set of the first product and the second product. Providing device. The storage unit is a product in which the first product, the set of the second product and the first application content of the coupon, and the simultaneous selection of the first product are the application conditions of the coupon. A set of a third product and a second application content of the coupon are stored in association with each other;
The determination unit includes the second product or the third product in which the first product is included in a plurality of products selected by the user and is associated with the first product. To determine whether any of these are included,
The application unit reflects the first application content of the coupon when the determination unit determines that the product selected by the user includes the first product and the second product. And when the determination unit determines that the product selected by the user includes the first product and the third product, the second application content of the coupon is reflected. The coupon providing apparatus according to any one of claims 1 to 4, wherein the coupon providing apparatus is characterized. The storage unit stores the first product, the second product, and the coupon identifier in association with each other,
The determination unit includes, in the plurality of products selected by the user, a first product stored in the storage unit in association with an identifier of a coupon acquired by the user, and the first product It is determined whether any of the 2nd goods which the said memory | storage part memorize | stores in association with is included. The coupon provision apparatus as described in any one of Claims 1-5 characterized by the above-mentioned. An output unit that outputs information on the first product and the second product stored in association with each other to the terminal used by the user;
The determination unit includes the first product included in the plurality of products selected by the user via the terminal, and the second product associated with the first product. It is determined whether any is contained. The coupon provision apparatus as described in any one of Claims 1-6 characterized by the above-mentioned. A coupon providing device that provides a coupon to a user
Presenting the first product to be applied with the coupon and a plurality of second products for which simultaneous selection of the first product is an application condition of the coupon to the user before applying the coupon,
Any of the plurality of second products for which the presented first product is included in the plurality of products selected by the user and the simultaneous selection with the first product is an application condition of the coupon. Whether or not is included,
When it is determined that the product selected by the user includes any of the first product and any of the plurality of second products associated with the first product, A coupon providing method, comprising: applying a coupon discounting a price of a first product to the first product. On the computer,
Presenting the first product to be applied with the coupon and a plurality of second products for which simultaneous selection of the first product is an application condition of the coupon to the user before applying the coupon,
Any of the plurality of second products for which the presented first product is included in the plurality of products selected by the user and the simultaneous selection with the first product is an application condition of the coupon. Whether or not is included,
When it is determined that the product selected by the user includes any of the first product and any of the plurality of second products associated with the first product, A coupon providing program for executing a process of applying a coupon for discounting a price of a first product to the first product.

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