JP6136378B2 - Signage and tablet terminal device linkage system and content update method for signage - Google Patents

Description

The present invention relates to a system that dynamically changes a display screen in real time based on a history of content operations performed by a linked tablet terminal device on contents broadcast on a large signage.

In the past, for the purpose of advertising specific products, poster images and moving image contents that introduce the target products are often broadcast at the storefront or in the vicinity where the products are displayed. Recently, especially in large-scale stores such as department stores, a large display is used in a conspicuous place of the sales floor to introduce customers to the sales floor and to make specific products known in order to motivate customers to purchase. Video content is being broadcast. In recent years, a large display for advertising display called a large signage is becoming widespread and is often used for broadcasting video contents as described above. Later, when called large signage, primarily de Isupurei connected with the relay device used in advertising display purposes (screen size preferably 50 inches or more) is intended to refer to.

Similarly, in order to introduce customers to products sold at the sales floor and to make specific products known to customers, there are an increasing number of examples where small tablet terminal devices are arranged on display shelves or showcases of sales floors. Using this tablet terminal device, the customer can search for products that are attracted to the customer or browse products recommended by the store.

There is already known a system that uses large signage to display content related to products that a customer is interested in. Patent Document 1 discloses a playback system that allows a customer to select content using a mobile terminal such as a smartphone and play back content instructed by a monitor that is not connected to the mobile terminal or content that reflects customer preference. Has been.

Further, in Patent Document 2, a customer-driven type in which a customer accesses a website using a mobile communication terminal and requests distribution of desired product information to provide information on a product or service through a large signage. Information providing methods and systems are presented.

JP 2010-41467 A JP 2011-160382 A

However, in the method disclosed in Patent Document 1, the customer directly instructs the content to be reproduced. In the method disclosed in Patent Document 2, the customer makes a request for distribution of desired product information in advance. Both of them are intended to reproduce and display content that a specific customer wishes to view on large signage, and it cannot be said that the display reflects the tastes and interests of all customers visiting the store in a timely manner.

The present invention relates to a system in which tablet signage that searches and browses products that customers are interested in in stores and large-scale signage that broadcasts product introduction poster images and video content cooperates, and What is to be done is to provide a linkage system between a large signage and a tablet terminal device that dynamically changes the contents broadcast on the large signage in real time based on operation histories of the tablet signage of many customers.

For solving the above problem, a first invention of the present application, a relay device connected to the tablet terminal device and de Isupurei to view content are connected by a network, connecting tablet terminal device with each other by short-distance wireless communication been, a sub Ineji the tablet terminal device cooperation system transmission, the tablet terminal device includes a transmitting and receiving means for transmitting and receiving information to and from the relay apparatus and other tablet terminal device, the initial content to the relay apparatus through the network Content reproducing means that collects operation histories from other tablet terminal devices, creates new signage content according to the number of content views in the operation history, and transmits the signage content to the relay device and updating means, content accumulated content data A lifting unit, a touch log holding unit that accumulates the operation history data, the A terminal apparatus comprising a control means, the controlling the respective means and the respective holding portions, the relay device, the tablet terminal device through a network the signage for content received an apparatus having a function of transmitting and converted into a video signal to the display from a feature and be Rusa Ineji and tablet terminal device cooperation system to be composed of these. As a result, the contents displayed on the large signage at the storefront can be changed at any time according to the result of totaling the number of browsing times and browsing time of the content of the products browsed by the customer using the tablet terminal device of the store. It is possible to display the introduction of products with Here, the operation history is a history of operations performed by the customer using the tablet terminal device, and what kind of product is searched and viewed by what keyword, and the browsing time and time, the number of searches, etc. To be recorded.

According to a second aspect of the present invention, all other terminal devices except for one terminal device among the tablet terminal devices have stored content data and transmission / reception means for replying to an operation history inquiry from the one terminal device. The terminal device includes: a content holding unit; a touch log holding unit that stores operation history data; and a control unit that controls the units and the holding units . which is the difference Ineji and the tablet terminal apparatus cooperating system. Thus, by causing one tablet terminal device to perform the processing of the content playback means and the content update means, the load on other tablet terminal devices is reduced, and the burden on system maintenance such as updating of stored content is also reduced. The

According to a third aspect of the present invention, the tablet terminal device reads operation history transmission means for transmitting an operation history to a predetermined server device on the network, and reads operation histories in other terminal devices accumulated in the predetermined server on the network. Instead of the content update unit, a second content update unit that creates a new signage content according to the number of content views in the operation history and transmits the signage content to the relay device. a sub Ineji the tablet terminal device cooperation system according to the first invention, characterized in that it comprises. Thus, by causing one tablet terminal device to perform the processing of the content playback means and the content update means, the load on other tablet terminal devices is reduced, and the burden on system maintenance such as updating of stored content is also reduced. The

According to a fourth aspect of the present invention, all of the terminal devices other than the one terminal device among the tablet terminal devices include an operation history transmission unit that transmits an operation history to the predetermined server device, and a content that stores content data. a holding unit, a touch log holding unit that accumulates the operation history data, the service according to claim 3, characterized in that the terminal device and a control unit, the controlling the respective means and the respective holding portions Ineji And a tablet terminal device linkage system. This reduces the load on all other terminal devices except for one terminal device, and also reduces the burden associated with system maintenance such as updating of stored content.

A fifth invention is a relay device connected to the tablet terminal device and de Isupurei to view the content is connected with the network, service tablet terminal device are connected to each other by short-distance wireless communication Ineji and tablet terminal device cooperation system In the signage content update method, the tablet terminal device includes a transmission / reception means for transmitting and receiving information between the relay device and another tablet terminal device, and a content holding unit storing content data and an operation history data . A step of collecting operation histories from another tablet terminal device with an accumulated touch log holding unit, and a new signage according to the number of content views in the operation history collected by one tablet terminal device Step for creating content Step Brett terminal device transmits the content for the signage to the relay device, the step of the relay apparatus receiving the contents from the tablet terminal device via a network and transmits the converted content to the video signal to the display, the steps of sequentially This is a signage content update method to be executed. This shows how to achieve the service Ineji and tablet terminal apparatus cooperating system of the first invention, a content update unit.

A sixth invention is a pre-hexa Ineji content update process, signage content consists of one or more sub-content, the step of creating content for the signage, sub-content in the collected operation history The signage content update method according to the fifth aspect, characterized in that there is a step of creating signage content reconfigured so as to include more or less corresponding sub-contents depending on the number of views. This shows a method of more specifically realizing the step of newly creating the signage content of the fifth invention.

According to the present invention, by dynamically changing in real time the content to be broadcast on a large signage based on an operation history (hereinafter referred to as a touch log) in a tablet terminal device (hereinafter referred to as a tablet signage) by a customer, Signage content that reflects customer preferences and interests can be broadcast.

It is a figure which shows the whole structure of this embodiment. It is a functional block diagram explaining in more detail about the master tablet 100 of this embodiment. 2 is a diagram illustrating a hardware configuration of a master tablet 100. FIG. It is a block diagram explaining the flow of a process at the time of system starting. It is a block diagram explaining the flow of a process when updating the content for signage. It is an image figure of content creation for signage. It is a flowchart regarding creation of the content for signage.

Hereinafter, the configuration of a system according to an embodiment of the present invention will be described in more detail with reference to the drawings.

FIG. 1 is a diagram showing an overall configuration of the present embodiment. 100 is a master tablet (one of the tablet signage provided in the store and has the function of supervising other tablet signage), and one or more slave tablets using the short-range wireless communication function 600 Information is transmitted / received to / from 200 (a tablet signage provided in the store and not a master tablet), and information is transmitted / received mainly to / from the relay device 300 via the network 500. The apparatus includes a computer program (detailed description will be described later) and several storage units (detailed description will be described later).

The slave tablet 200 transmits and receives information to and from the master tablet 100 using the short-range wireless communication function 600. The relay device 300 includes a communication interface that mediates communication between the networks 500, performs communication control with other computers, particularly the master tablet 100, via the network 500, and is preferably wired (may be wireless) with the large display 400. Connected, and transmits and receives information such as video signals. The large display 400 is preferably connected to the relay device 300 by wire (may be wireless), and transmits and receives information.

Although the network 500 is shown in a simplified manner, it is a combination of a plurality of networks via a gateway such as the Internet, and is composed of a LAN (Local Area Network), a telephone line, a mobile communication network, etc. The access point is configured to enable transmission / reception of information between the master tablet 100 and the relay apparatus 300, preferably using wireless (or wired).

Although the short-range wireless communication function 600 is displayed in a simplified manner, the short-range wireless communication function 600 performs short-range wireless communication between terminals using a wireless communication standard such as Bluetooth (IEEE802.15.1). And the slave tablet 200 can transmit and receive information.

FIG. 2 is a functional block diagram for explaining the master tablet 100 of the present embodiment in more detail. The master tablet 100 is a computer that distributes content to be broadcasted to the relay device 300 with large signage, and communicates with the slave tablet 200 to collect touch logs from the slave tablet 200. The content holding unit 170 stores the content to be broadcasted. And a storage holding unit of the touch log holding unit 180 that accumulates the collected touch logs.

In addition, the content reproduction means 130 for transmitting predetermined initial content to the relay device 300, the touch log is collected from the slave tablet 200, the content is analyzed to create a new content to be broadcast, and the updated content is transmitted to the relay device. Content updating means 140 to be transmitted to 300, control means 120 for controlling these means and the storage holding unit in association with each other, data transmission / reception with slave tablet 200 and relay device 300 through network 500 and short-range wireless communication function 600. Each program of the transmission / reception means 110 is provided.

FIG. 3 is a diagram illustrating a hardware configuration of the master tablet 100. The master tablet 100 is a computer system as hardware. The master tablet 100 includes a control unit 101, a storage unit 102, an input unit 104, a display unit 105, and a communication unit 106, which are connected via a bus 109. Note that the hardware configuration in FIG. 3 is merely an example, and various configurations can be adopted depending on purposes.

The control unit 101 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The CPU calls a program stored in the storage unit 102, ROM, recording medium or the like to a work memory area on the RAM, executes it, drives and controls each device connected via the bus 109, and performs processing performed by the computer. Realize. The ROM is a non-volatile memory, and permanently stores programs such as a boot program and BIOS for the master tablet 100, data, and the like. The RAM is a volatile memory, and temporarily stores a program, data, and the like loaded from the storage unit 102, ROM, recording medium, and the like, and includes a work area used by the control unit 101 for performing various processes.

  The storage unit 102 is an HDD (hard disk drive), and stores a program executed by the control unit 101, data necessary for program execution, an OS (operating system), and the like. With respect to the program, a control program corresponding to an OS (operating system), a program code that functions as the content reproduction unit 130, and a program code that functions as the content update unit 140 are stored. These program codes are read by the control unit 101 as necessary, transferred to the RAM, and read and executed by the CPU to function as various means.

  The input unit 104 inputs data. For example, the input unit 104 includes an input device such as a touch panel and a keyboard, and performs operation instructions, operation instructions, data input, and the like on the master tablet 100 via the input unit 104. Can do. The display unit 105 is a display device such as a liquid crystal panel.

The communication unit 106 includes a communication control device, a communication port, and the like. One is a wired or wireless communication interface that mediates communication between the master tablet 100 and the network 500. A communication interface that controls communication with the relay device 300 is provided, and the other is a communication interface that mediates communication between terminals in a short distance, and is connected to another computer, particularly the slave tablet 200 via the short distance wireless communication function 600. The communication means which performs communication control with is provided.
The bus 109 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

Although not particularly illustrated, the slave tablet 200 has a hardware configuration similar to that of the master tablet 100 and includes an input unit such as a display unit, a storage unit, and a touch panel. The communication unit includes a communication control device, a communication port, and the like, and one is a communication interface that mediates communication between short-distance terminals. And a communication interface that mediates communication between the networks 500, and includes communication means that performs communication control with other computers via the network 500. When used as a slave tablet, the latter communication means is not normally used.

The relay device 300 is a device such as Apple TV (registered trademark), for example, receives video data of signage content to be displayed on the large display 400 from the master tablet 100, converts the video data into a video signal, an audio signal, and a control signal. For example, it is a device that transmits to a large display 400 or receives a control signal, preferably using a standard such as High-Definition Multimedia Interface (HDMI) (registered trademark), preferably connected by wire (may be wireless). The apparatus is preferably installed in the vicinity of the large display 400. Further, a control signal is transmitted to the master tablet 100 as necessary.

The large display 400 is a large display such as a liquid crystal display or a plasma display, for example, and is connected to the relay device 300 preferably by wire (may be wireless), and transmits / receives a video signal, an audio signal, and a control signal, and broadcasts it. It is. The apparatus is preferably installed in a conspicuous place at a store or a sales floor.

Next, the flow of processing of the present embodiment will be described in detail with reference to the drawings including the functions of the respective devices.

FIG. 4 is a block diagram for explaining the flow of processing at the time of system startup. First, the master tablet 100 activates the content reproduction unit 130 when the system is activated. The content reproduction means 130 first inquires of the relay device 300 whether the large display 400 is operating (S11). The relay device 300 confirms the connection to the large display 400 (S12), and when a normal response is returned from the large display 400 (S13), the relay device 300 returns a response indicating that it is operating normally to the master tablet 100. (S14).

Upon receiving this response, the master tablet 100 transmits predetermined signage content (initial content) to the relay device 300 and requests relay (S15). The relay device 300 converts the content into a video signal, an audio signal, and a control signal and transmits the converted signal to the large display 400 (S16), and the large display 400 reproduces and displays the initial content (S17).

FIG. 5 is a block diagram for explaining the flow of processing when the signage content is updated. When the master tablet 100 updates the broadcast contents periodically or according to an instruction from the administrator, the master tablet 100 first requests the slave tablet 200 to transmit a touch log via the short-range wireless communication function 600 (S21). The slave tablet 200 transmits the held touch log to the master tablet 100 via the short-range wireless communication function 600 (S22). The master tablet 100 aggregates and analyzes the acquired touch logs (S23, detailed description will be described later), and creates and edits a new signage content (S24, detailed description will be described later). The master tablet 100 transmits the signage content newly created in place of the initial content to the relay device 300 and requests relay (S25). The relay device 300 converts the signage content to a large display 400 by converting it into a video signal, an audio signal, and a control signal (S26), and the large display 400 reproduces and displays the signage content (S27).

Here, a method for collecting and analyzing the acquired touch logs, creating and editing new contents will be described with an example. First, it is assumed that the signage content broadcast at a time is composed of several sub-contents. Each sub-content is content that can be broadcast independently, for example, video content that introduces one product and recommends it to a customer. The content to be broadcast at once is scheduled so that a plurality of sub-contents are broadcast once or more, for example, five sub-contents are broadcast twice (a total of 10 sub-contents). FIG. 6A shows an example of the signage content configured as described above. The signage content that is initially aired when the system is started is called initial content created in advance by the store, and usually has such a structure.

Before the new signage content is created and aired, the touch logs operated by the customer with tablet signage in the store are aggregated. For example, the timing of counting may be every 10 minutes or 2 minutes before the end of the current signage content broadcast. Here, if the number of touch logs is greater than or equal to a certain threshold value, for example, it is counted what kind of product was searched, and it is evaluated to which product the customer's interest is directed. It is possible to preferentially broadcast sub-contents related to.

Also, if the total number of touch logs by customers has increased by more than a predetermined number since the previous aggregation, the priority broadcast number of popular product sub-contents will be increased, and if it has decreased by a predetermined number or more, the priority broadcast number will be decreased. Then, the priority broadcast number may be controlled according to the number of customers at the store.

Since the store often selects the sub-content that the store wants to broadcast when creating the initial content, conditions can be set so that any sub-content can be broadcast at least once. This is called the minimum guarantee frame. In this example, there are 5 types of sub-contents, so the minimum guarantee frame is 5 frames to guarantee at least one broadcast, and 10 frames to guarantee at least 2 broadcasts. Minimum guarantee frame (all broadcast frames) is secured. Further, there may be no minimum guarantee frame (0 frame). Broadcast frames other than the minimum guarantee frame are referred to as variable frames, and the one corresponding to the number of preferential broadcasts described above among the variable frames is referred to as a total result frame, and the other frames are referred to as distribution frames. In this case, a total result frame may be allocated in order from the sub-content related to the first-ranked product, or may be allocated by reflecting the previous total result. Depending on the result, the same sub-content may be allocated to two or more total result frames.

FIG. 7 is a flowchart relating to the creation of signage content (corresponding to S23 to S25 in the above description). If it is time to create a new signage content, as described above, the master tablet 100 requests the slave tablet 200 to transmit the held touch log. The slave tablet 200 transmits a touch log to the master tablet 100 via the short-range wireless communication function 600. The master tablet 100 compares the touch log number with the previous touch log number (S201, in the case of the first comparison, the previous touch log number may be 0, for example), and the touch log number increases by a predetermined number or more. If the total number of result frames is smaller than the number of variable frames (S202), the total number of result frames is increased by one (S203). When the number of touch logs has decreased by a predetermined number or more, when there are one or more total result frames (S204), the total result frame is decreased by one (S205).

Furthermore, which sub-content is assigned to the total result frame based on the total result is determined by the allocation of the total result frame described above. For example, FIG. 6B shows a state in which the sub-content B corresponding to the product with the first number of touch logs is assigned when there is one aggregation result frame. Further, in FIG. 6C, when there are two counting result frames, the sub-content B which was the first place is deferred, and the sub-content B corresponding to the product whose number of touch logs is the first place is reassigned. It shows how it was done. Of course, this allocation algorithm can be arbitrarily set by the store manager (S206, S207).

Next, it is determined which sub-contents are assigned to the remaining fluctuation frame. For example, FIG. 6B shows that four sub-contents other than the sub-content B already selected in the total result frame have been assigned since four fluctuation frames remain. Further, in FIG. 6C, since three fluctuation frames remain, among the four sub contents other than the sub content B already selected in the total result frame, the sub contents are arranged in the order assigned in the initial contents. A state in which A, C, and D are assigned is shown. Of course, this allocation algorithm can be arbitrarily set by the store manager (S208, S209).

After the sub-content to be broadcast is determined, the broadcast order of the assigned sub-content may be rearranged. This is because the same sub-contents may be continuously broadcast depending on the allocation of the previous sub-contents, and the sub-contents can be rearranged to avoid these events as much as possible. (S210).

Also in the above example. An example is given in which the initial content includes sub-content corresponding to the product with the highest number of touch logs, but even if the initial content does not include sub-content corresponding to the product with the highest number of touch logs If the sub-content corresponding to the product is stored in the content holding unit, the sub-content can be allocated as a broadcast target. As for touch log aggregation, for example, ranking is calculated using an existing application such as GameCenter (registered trademark) which is a gaming platform provided by Apple for iOS (registered trademark) and OSX (registered trademark) users. Processing may be performed.

When the new signage content is created as described above, the master tablet 100 transmits the created new signage content to the relay device 300 and requests relay (S211).

According to the present embodiment, based on the touch log in tablet signage by a large number of customers, most of the customers at that time can search and introduce introduction images and video content of the products being browsed on a large signage. . As a result, the customer browses the content related to the product he / she is interested in on the tablet at the store. You can get information about products that you and many other customers are interested in from large signage, and the store also distributes the contents of the products recommended for promotion from the large signage to the customers as well. Large-scale signage and tablet signage linkage system that has merit on the side can also be provided.

The present invention is not limited to the above-described embodiments, and various modifications and applications are possible within the scope of the claims. For example, the communication method between master signage and slave signage that is tablet signage is not a short-range wireless communication function 600 but Wi-Fi (wireless fidelity, which is authenticated by the wireless LAN standard), which is a category of the network 500 (Registered trademark) may be used, and the tablet signage may include an operation history transmission unit for transmitting an operation history to a predetermined server on the network. It should be noted that the present invention can be similarly implemented even with a terminal such as a notebook personal computer as tablet signage.

100 Master tablet 110 Transmission / reception means 120 Control means 130 Content playback means 140 Content update means 170 Content holding part 180 Touch log holding part 200 Slave tablet 300 Relay device 400 Large display 500 Network 600 Short-range wireless communication function

Claims (6)

A relay device connected to the tablet terminal device and de Isupurei to view the content is connected with the network, tablet terminal device are connected to each other by short-distance wireless communication, a sub Ineji the tablet terminal device cooperation system,
The tablet terminal device
Transmitting and receiving means for transmitting and receiving information between the relay device and other tablet terminal devices;
Content reproduction means for transmitting initial content to a relay device via a network;
Content update means for collecting operation history from another tablet terminal device, creating a new signage content according to the number of content views in the operation history, and transmitting the signage content to the relay device;
A content holding section that accumulates the content data, a terminal device comprising a touch log holding unit that accumulates the operation history data, the control means for controlling each unit and each of the holding portion,
The relay device is
The signage content received from the tablet terminal device via a network to a device having a function of transmitting and converted into a video signal to the display, wherein the to salicylate Ineji and tablet terminal apparatus cooperating to be composed of these system. All other terminal devices except for one terminal device among the tablet terminal devices,
A transmission / reception means for replying to an operation history inquiry from the one terminal device;
Claim to a content holding section that accumulates the content data, and a touch log holding unit that accumulates the operation history data, the control means for controlling each unit and each of the holding portions, characterized in that it is a terminal device comprising a Sa Ineji a tablet terminal device cooperation system according to 1. The tablet terminal device
Operation history transmission means for transmitting an operation history to a predetermined server device on the network;
Read and collect operation histories in other terminal devices stored in a predetermined server on the network, create new signage content according to the number of content views in the operation history, and store the signage content Sa Ineji a tablet terminal device cooperation system according to claim 1, characterized in that it comprises, instead of the content updating means second content update means for transmitting to the relay device. All other terminal devices except for one terminal device among the tablet terminal devices,
Operation history transmitting means for transmitting an operation history to the predetermined server device;
Claim to a content holding section that accumulates the content data, and a touch log holding unit that accumulates the operation history data, the control means for controlling each unit and each of the holding portions, characterized in that it is a terminal device comprising a Sa Ineji a tablet terminal device cooperation system according to 3. A relay device connected to the tablet terminal device and de Isupurei to view the content is connected with the network, service tablet terminal device are connected to each other by short-distance wireless communication Ineji and signage content update method in the tablet terminal device cooperation system Because
The tablet terminal device
A transmission / reception unit that transmits and receives information between the relay device and another tablet terminal device, a content holding unit that stores content data , and a touch log holding unit that stores operation history data .
A step in which one tablet terminal device collects operation histories from another tablet terminal device;
Creating a new signage content according to the number of content views in the operation history collected by one tablet terminal device;
The one tablet terminal device transmitting the signage content to the relay device;
A signage content update method in which the relay device that has received content from the tablet terminal device via a network converts each content into a video signal and transmits the video signal to a display . Even before Kisa Ineji for content update method,
Signage content consists of one or more sub-contents,
The step of creating the signage content is a step of creating the signage content reconfigured to include more or less corresponding subcontents according to the number of subcontents viewed in the collected operation history. The signage content updating method according to claim 5, wherein the signage content is updated.

Images