JP6109777B2 - Communication control device and communication control method - Google Patents

Description

  The present invention relates to a communication control device and a communication control method.

  2. Description of the Related Art Conventionally, an audience rating in broadcast content such as a TV program has been improved. For example, Patent Document 1 discloses a method in which a mobile terminal collects an acoustic ID emitted from a television during broadcasting of predetermined broadcast content and acquires information such as a coupon from an Internet site based on the acoustic ID. Is described. By doing in this way, since the user of the said portable terminal can acquire information, such as a coupon, by viewing broadcast content, it views the broadcast content and, as a result, the audience rating improves.

JP 2012-227921 A

  However, information such as coupons can be acquired only by the user of the portable terminal viewing the broadcast content. For this reason, users of other mobile terminals who do not know the presence of the broadcast content actively view the broadcast content in order to obtain information such as coupons, even if the user accidentally views the broadcast content. Can not do it. As described above, the method described in Patent Document 1 has a problem in that it is not possible to guide a user of another mobile terminal who does not know the existence of broadcast content in order to view the broadcast content.

  The present invention has been made in view of such a problem, and provides a communication control device and a communication control method that can give a motivation to view a broadcast content to a user who does not view the broadcast content. The purpose is to provide.

  The communication control device according to the first aspect of the present invention receives, from a mobile terminal, execution information indicating that a cooperative application that cooperates with broadcast content is being executed in the mobile terminal, and receives a recommendation of the broadcast content. A receiving unit that receives recommendation information indicating acceptance, a notification unit that notifies a message related to a recommendation when receiving the recommendation information, and the number of the mobile terminals that transmitted the execution information are the number of views of the broadcast content And a transmission unit that transmits privilege information indicating a privilege to the mobile terminal that has executed the cooperative application in response to the viewing number exceeding a predetermined number.

The said transmission part may transmit the said privilege information to the portable terminal which transmitted the said recommendation information among the said portable terminals which performed the said cooperation application.
The portable terminal may receive at least one type of recommendation information among a plurality of recommendation types, and the transmission unit may change the content of the privilege indicated by the privilege information according to the type of recommendation.

The transmission unit may transmit information indicating the number of views to the mobile terminal that is executing the cooperative application.
The reception unit receives the recommendation information from the mobile terminal and receives attribute information of a user of the mobile terminal, and the transmission unit transmits the attribute information to the mobile terminal that is executing the cooperative application. You may transmit the information which shows the said number of views for every.

The transmission unit may change at least one of the message and the content of the privilege according to the number of views.
The transmission unit may change at least one of the message and the content of the privilege according to the number of views per predetermined time.

The receiving unit may receive operation information indicating that a predetermined operation has been performed in the cooperative application as the execution information.
The receiving unit receives position information indicating the position of the portable terminal from the portable terminal, and the transmitting unit receives privilege information related to the position indicated by the position information received from the portable terminal to the portable terminal. You may send it.

The reception unit receives movement history information indicating a movement history of the portable terminal from the portable terminal, and the transmission unit relates to the position indicated by the movement history information received from the portable terminal. The privilege information may be transmitted.
The transmission unit may transmit privilege information related to the broadcast content corresponding to the cooperative application to the mobile terminal.

The transmission unit may transmit privilege information associated with identification information for identifying the broadcast content corresponding to the cooperative application and information of the user of the portable terminal to the portable terminal.
The communication control device further includes a storage unit that stores a distribution condition of the privilege information for each user of the mobile terminal, and the transmission unit satisfies the distribution condition of the privilege information among the mobile terminals. The privilege information may be transmitted to the user's mobile terminal.

  The notification unit may notify a message related to the recommendation via a social network service. Further, the notification unit may notify a message related to the recommendation via the cooperative application.

  The communication control method according to the second aspect of the present invention receives, from a mobile terminal, execution information indicating that a cooperative application that cooperates with broadcast content is being executed in the mobile terminal, and via the cooperative application. Receiving the recommendation information indicating that the recommendation of the broadcast content has been received; receiving the recommendation information; notifying a message related to the recommendation in a social network service; and the mobile terminal that has transmitted the execution information. Counting the number as the viewing number of the broadcast content, and transmitting privilege information to the portable terminal that has executed the cooperative application in response to the viewing number exceeding a predetermined number.

  According to the present invention, there is an effect that a user who is not viewing broadcast content can be motivated to view the broadcast content.

It is a figure which shows the structure of the communication control system which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the portable terminal and television receiver which concern on 1st Embodiment. It is an example of the display screen of a cooperation application. It is a block diagram which shows the function structure of the communication control server which concerns on 1st Embodiment. It is a sequence diagram which shows the flow of a process until a privilege is provided to a portable terminal in the communication control system which concerns on 1st Embodiment. It is a figure which shows an example of the display screen of the cooperation application which concerns on 2nd Embodiment. It is a block diagram which shows the function structure of the portable terminal and television receiver which concern on 4th Embodiment. It is a figure which shows an example of the delivery condition information memorize | stored in the memory | storage part which concerns on 4th Embodiment. It is a figure which shows an example of the page screen for providing the point as privilege information which concerns on 4th Embodiment. It is a figure which shows the point management information which manages the point provided to the user of the portable terminal which concerns on 4th Embodiment.

<First Embodiment>
[Outline of communication control system S]
FIG. 1 is a diagram illustrating a configuration of a communication control system S according to the first embodiment. The communication control system S includes a broadcast content server 1, a web content server 2, a communication control server 3 as a communication control device, a social network service server 4, and mobile terminals 5 (5A, 5B). The television receiver 6 (6A, 6B) and the display 7 (7A, 7B) are provided. The broadcast content server 1, Web content server 2, communication control server 3, and social network service server 4 are connected to a network 8 such as the Internet. The mobile terminal 5 is connected to the network 8 via a base station 9 of a mobile phone network or a wireless communication line such as Wi-Fi (registered trademark). Hereinafter, the social network service is referred to as SNS.

  In this embodiment, it is assumed that the portable terminal 5A, the television receiver 6A, and the display 7A are in the first house a, and the portable terminal 5B, the television receiver 6B, and the display 7B are in the second house b. . Although FIG. 1 shows a case where there is one mobile terminal 5 in each house, there may be two or more mobile terminals 5 in each house. In FIG. 1, two houses (first house a and second house b) are shown, but the mobile terminals 5 of more houses have the broadcast content server 1, the web content server 2, and the communication control. The server 3 and the SNS server 4 may be connectable.

  The broadcast content server 1 is, for example, a broadcast station server. The broadcast content server 1 provides broadcast content that can be received by the television receiver 6 and displayed on the display 7. The broadcast content server 1 may provide broadcast content to the television receiver 6 via the network 8, or may provide broadcast content to the television receiver 6 via broadcast waves. Here, the broadcast content is configured to include video and audio broadcasted in a broadcast program or a VOD (Video On Demand) distribution program.

  The web content server 2 provides web content that can be browsed by a browser by an information terminal such as the mobile terminal 5. Web content is content including text, images, or videos described in, for example, HTML5. The Web content is, for example, a cooperative application that cooperates with broadcast content accompanying a hybrid cast (registered trademark) terminal cooperation service, which is a service that combines broadcasting and the Internet. The browser for displaying the Web content includes not only a general browser but also a companion application for causing the mobile terminal 5 to execute a cooperative application that functions in cooperation with the television receiver 6. This companion app also functions as, for example, a remote control app, and enables operation of the television receiver 6 from the mobile terminal 5.

  The communication control server 3 is a type of the Web content server 2 and provides a cooperative application to the mobile terminal 5. The communication control server 3 counts the number of mobile terminals 5 that are executing the cooperative application as the number of viewings of the broadcast content, and transmits privilege information to the mobile terminal 5 that has executed the cooperative application based on the number of views.

  The SNS server 4 is a server that provides an SNS that supports connections of friends and groups on the network. For example, the SNS includes a service (miniblog) that transmits a message (tweet) posted by a user to other users related to the user, and a service that publishes a user's diary or comment on a predetermined community. included. In the present embodiment, the description will be given on the assumption that the SNS server 4 provides a service for transmitting posted messages to other users.

  The mobile terminal 5 is a smartphone, a mobile phone, a tablet, a game machine, or the like. The portable terminal 5 transmits / receives information to / from the television receiver 6 via a wireless communication line, and also transmits a Web content server 2, a communication control server 3, via a wireless communication line, the base station 9, and the network 8. Information can be transmitted to and received from the SNS server 4. Specifically, the portable terminal 5 can receive instruction information for starting a cooperative application corresponding to broadcast content from a television receiver 6 compatible with hybrid cast (Hybridcast (registered trademark)). This instruction information includes the address of the Web content server 2 or the communication control server 3 that provides the cooperative application. When receiving the instruction information, the portable terminal 5 accesses the Web content server 2 or the communication control server 3 based on the address included in the instruction information, and acquires a cooperative application related to the broadcast content received by the television receiver 6. And can be executed.

  The television receiver 6 is a set top box (STB) having a tuner that receives broadcast content distributed from the broadcast content server 1. The television receiver 6 receives broadcast content from the broadcast content server 1 via the network 8 or broadcast waves. The television receiver 6 and the display 7 are connected by, for example, an HDMI (High-Definition Multimedia Interface) (registered trademark) cable, and the broadcast content received by the television receiver 6 is displayed on the display 7. In addition, the television receiver 6 performs wireless communication with the mobile terminal 5 and switches broadcast content to be displayed on the display 7 based on an operation instruction of the mobile terminal 5. In addition, the television receiver 6 transmits instruction information for instructing acquisition of the cooperative application to the mobile terminal 5.

[Functional configuration of the present invention]
Next, the configuration of the mobile terminal 5 and the television receiver 6 will be described with reference to FIG. FIG. 2 is a block diagram illustrating functional configurations of the mobile terminal 5 and the television receiver 6.

[Configuration of TV receiver 6]
First, the television receiver 6 includes a wireless unit 61, a storage unit 62, a communication unit 63, and a control unit 64.

The wireless unit 61 communicates with other terminal devices via a wireless communication line such as Wi-Fi. As an example, the wireless unit 61 is communicably connected to each of the plurality of mobile terminals 5 via a wireless communication line, and transmits instruction information to these mobile terminals 5. Note that the wireless unit 61 may transmit the content acquired via the communication unit 63 to the mobile terminal 5.
The storage unit 62 is configured by, for example, a ROM and a RAM. The storage unit 62 stores various programs and various data for causing the television receiver 6 to function.

  When receiving the broadcast content provided from the broadcast content server 1, the communication unit 63 outputs the broadcast content to the control unit 64. The communication unit 63 is connected to an external device via the Internet, and performs predetermined communication with the external device. As an example, the communication unit 63 acquires broadcast content corresponding to the hybrid cast from the broadcast content server 1 via the network 8 and acquires an HTML application corresponding to the broadcast content from the Web content server 2.

  The control part 64 is comprised by CPU, for example. The control unit 64 performs overall control of functions related to the television receiver 6 by executing various programs stored in the storage unit 62. When the control unit 64 acquires instruction information that instructs the mobile terminal 5 to acquire a cooperative application that cooperates with the broadcast content, the control unit 64 transmits the instruction information to the mobile terminal 5. Specifically, the control unit 64 extracts the instruction information included in the HTML application corresponding to the broadcast content corresponding to the hybrid cast received by the communication unit 63 and transmits the instruction information to the mobile terminal 5. .

[Configuration of mobile terminal 5]
The mobile terminal 5 includes a wireless unit 51, a display unit 52, a storage unit 53, and a control unit 54.
The wireless unit 51 performs predetermined communication with another terminal device via a wireless communication line such as Wi-Fi. For example, the wireless unit 51 communicates with the television receiver 6 via a wireless communication line, or communicates with the Web content server 2 or the communication control server 3 via the base station 9 and the network 8.

The display unit 52 includes, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display. The display unit 52 displays a display screen of a companion application or a cooperative application according to the control of the control unit 54.
The storage unit 53 is configured by, for example, a ROM and a RAM. The storage unit 53 stores various programs and various data for causing the mobile terminal 5 to function.

  The control part 54 is comprised by CPU, for example. The control unit 54 executes various programs stored in the storage unit 53 so as to comprehensively control functions related to the mobile terminal 5 and functions as an execution unit 541 and a recommendation receiving unit 542.

  The execution unit 541 is, for example, one function of a companion app. When the execution unit 541 receives the instruction information transmitted from the television receiver 6 via the wireless unit 51, the execution unit 541 accesses the storage location of the cooperative application included in the received instruction information. Here, it is assumed that the cooperative application has a function of recommending broadcast content, a function of displaying the number of views of the broadcast content, and a function of receiving privilege information, and is stored in the communication control server 3. The execution unit 541 acquires the cooperative application from the communication control server 3 and executes it.

  The execution unit 541 transmits execution information indicating that the cooperative application has been executed to the communication control server 3 in response to the execution of the cooperative application. Here, the execution information includes identification information of the mobile terminal 5 so that the mobile terminal 5 that has executed the cooperative application can be specified. The execution information may include a user ID as identification information of the user of the mobile terminal 5 instead of the identification information of the mobile terminal 5.

  FIG. 3 is a diagram illustrating an example of a state in which the cooperative application is being executed. For example, on the display screen of the cooperative application shown in FIG. 3, the name of the broadcast content currently displayed on the television receiver 6, the current number of viewings, the condition for giving privilege information, and the broadcast content are recommended. As an image to be displayed, a “tweet” button and a “like” button are displayed. When the “tweet” button is pressed, the recommendation accepting unit 542 displays a screen for accepting input of a message within a predetermined number of characters (for example, within 140 characters). In this embodiment, the “tweet” button and the “like!” Button are displayed on the display screen of the cooperative application, but the present invention is not limited to this. For example, a “tweet” button and a “like!” Button may be displayed on the display screen of the companion application.

  The execution unit 541 may transmit operation information indicating that a predetermined operation has been performed on the display screen of the cooperative application as execution information. For example, the execution unit 541 may transmit the execution information in response to pressing of the “tweet” button or the “like!” Button. By doing in this way, in the communication control server 3, it can determine that the user who operated the cooperation application is the user who is browsing while having an interest in the broadcast content, and can count the viewing number of the interested user. it can.

  The recommendation receiving unit 542 transmits recommendation information to the communication control server 3 when receiving an operation on an image for recommendation as an operation for recommending broadcast content while the execution unit 541 is executing a cooperative application. Specifically, the recommendation accepting unit 542 receives first recommendation information indicating that the “Like” button has been pressed to the communication control server 3 in response to accepting the operation of the “Like” button. Send. In addition, the recommendation accepting unit 542 accepts an operation of the “tweet” button, indicates that the “tweet” button has been pressed in response to accepting the input of the message, and includes the input message. The recommendation information is transmitted to the communication control server 3. Here, the first recommendation information and the second recommendation information include identification information for identifying the mobile terminal 5.

  Although the recommendation receiving unit 542 transmits the recommendation information to the communication control server 3, the present invention is not limited to this, and the recommendation information may be transmitted via the television receiver 6. For example, the recommendation accepting unit 542 transmits the first recommendation information and the second recommendation information to the television receiver 6, and the HTML application executed in the television receiver 6 receives the first recommendation information and the first recommendation information and the second recommendation information via the communication unit 63. The second recommendation information may be transmitted to the communication control server 3.

[Configuration of Communication Control Server 3]
Next, the configuration of the communication control server 3 will be described with reference to FIG. FIG. 4 is a block diagram showing a functional configuration of the communication control server 3.

The communication control server 3 includes a communication unit 31, a storage unit 32, and a control unit 33.
The communication unit 31 communicates with other terminal devices via the network 8. As an example, the communication unit 31 transmits the cooperative application to the mobile terminal 5 and transmits viewing number information indicating the number of viewings of the broadcast content and privilege information.

  The storage unit 32 includes, for example, a ROM and a RAM. The storage unit 32 stores various programs and various data for causing the communication control server 3 to function. In addition, the storage unit 32 stores the cooperation application to be transmitted to the mobile terminal 5 and privilege information to be given to the user of the mobile terminal 5.

  Here, the privilege information may be, for example, privilege information related to broadcast content corresponding to the cooperative application. By associating the privilege information with the broadcast content, it is possible to provide the privilege information that is highly likely to be of interest to the user of the mobile terminal 5 browsing the broadcast content. Moreover, the memory | storage part 32 may memorize | store the address which shows the storing place of privilege information, without memorize | storing privilege information.

  The control part 33 is comprised by CPU, for example. The control unit 33 comprehensively controls functions related to the communication control server 3 by executing various programs stored in the storage unit 32. The control unit 33 includes an application transmission unit 331, a reception unit 332, a notification unit 333, a viewing number counting unit 334, and a transmission unit 335.

When the application transmitting unit 331 receives a request for acquiring a cooperative application from the mobile terminal 5, the application transmitting unit 331 transmits the cooperative application stored in the storage unit 32 to the mobile terminal 5.
The receiving unit 332 receives, from the mobile terminal 5, execution information indicating that the cooperative application transmitted by the application transmitting unit 331 is being executed, and indicates that a broadcast content recommendation has been received via the cooperative application. Receive recommendation information.

  When the reception unit 332 receives the recommendation information, the notification unit 333 accesses the SNS server 4 and notifies a message related to the recommendation in the SNS. For example, the notification unit 333 posts, to the SNS server 4, a message “300 people are currently evaluating the program” as a message including the number of users who have transmitted the first recommendation information, or privilege information is given. As a message including the remaining number of people necessary to be received, a message such as “Additional benefits will be granted by watching XX people” is posted. In the present embodiment, the notification unit 333 accesses the SNS server 4 and notifies a message related to the recommendation in the SNS. However, the present invention is not limited to this. For example, the user of the mobile terminal 5 may operate the mobile terminal 5 to directly access the SNS server 4 and notify a message related to the recommendation. By doing in this way, the user of the portable terminal 5 can contribute directly to the improvement of the audience rating.

Moreover, when the notification part 333 receives the 2nd recommendation information containing the message input in the portable terminal 5, it will access the SNS server 4 and will post | mail the said message. Note that the notification unit 333 determines that the number of postings is large when the number of second recommendation information received within a unit time is equal to or greater than a predetermined number, and randomly determines the number of received second recommendation information messages. The selected message may be posted to the SNS server 4.
The number-of-views counting unit 334 counts the number of mobile terminals 5 that have transmitted execution information during the broadcast of broadcast content as the number of views of the broadcast content.

  The transmission unit 335 transmits information indicating the viewing number counted by the viewing number counting unit 334 to the mobile terminal 5 that is executing the cooperative application. The execution unit 541 of the mobile terminal 5 displays the number of views on the cooperative application based on the received information indicating the number of views. Thereby, the user of the portable terminal 5 can grasp the current number of viewing. Note that the transmission unit 335 may transmit information indicating the number of views to the television receiver 6 displaying the broadcast content corresponding to the cooperative application. Then, the HTML application executed in the television receiver 6 may display the number of views on the display screen of the display 7. Thereby, the user who is not executing the cooperation application in the portable terminal 5 can grasp the current number of viewing.

  In addition, the transmission unit 335 gives privilege information to the mobile terminal 5 that has executed the cooperative application in response to the number of views counted by the number-of-views counting unit 334 exceeding a predetermined number. Specifically, when the number of views exceeds a predetermined number, the transmission unit 335 transmits the privilege information stored in the storage unit 32 to the mobile terminal 5 that has transmitted the execution information indicating that the cooperative application has been executed. Send. Here, privilege information is a coupon etc., for example.

  The transmission unit 335 may transmit the privilege information only to the mobile terminal 5 that transmitted the recommendation information among the mobile terminals 5 that have executed the cooperative application. By doing so, it is possible to give the user of the mobile terminal 5 the motivation to press the “Like” button or to input a message. Thereby, in the SNS provided in the SNS server 4, the message regarding broadcast content can be increased, and as a result, the number of views can be increased. In addition, the transmission unit 335 may transmit the privilege information to all of the mobile terminals 5 that have executed the cooperative application, and may further transmit the privilege information limited to the mobile terminal 5 that has transmitted the recommendation information. .

  Moreover, the transmission part 335 may change the content of the privilege which privilege information shows according to the classification of recommendation. For example, when a message is input and a broadcast content is recommended, it takes more time than when a “Like!” Button is pressed to make a recommendation. For this reason, the transmission unit 335 displays the first recommendation information indicating that the “Like” button has been pressed for the content of the privilege to be given to the mobile terminal 5 that has transmitted the second recommendation information including the input message. It is good also as a thing with relatively high value compared with the content of the privilege provided to the transmitted portable terminal 5. FIG. For example, if the privilege information is a point service point, the transmission unit 335 assigns the point to be given to the mobile terminal 5 that has transmitted the second recommendation information to the mobile terminal 5 that has transmitted the first recommendation information. You may make it increase compared.

  Moreover, the notification part 333 and the transmission part 335 may change at least any one of the content of the message posted to the SNS server 4 and the content of the privilege which the privilege information provided to the portable terminal 5 shows according to the number of viewing. . For example, when the ratio of the number of views finally counted by the number-of-views counting unit 334 with respect to the number of views required to give privilege information exceeds the predetermined rate, the transmission unit 335 displays the privilege indicated by the privilege information. The content may be changed to a relatively high value. In addition, when the number of views counted by the number-of-views counting unit 334 approaches the number of views necessary for granting privilege information, the notification unit 333 sends an SNS message such as “There are only XX people until the goal is achieved!”. You may make it contribute to the server 4 and enliven the contribution regarding broadcast content.

  In addition, although the notification part 333 posted the message to the SNS server 4 for enlivening the posting concerning broadcast content, it is not restricted to this. For example, the notification unit 333 transmits the message to the mobile terminal 5 to notify the message via the cooperative application, or transmits the message to the television receiver 6, and is executed in the television receiver 6. The message may be notified through an application. In addition, a cooperative application or an HTML application running on the television receiver 6 may access the SNS server 4 to acquire and display a message related to broadcast content. In this case, the cooperative application or the HTML application may acquire only a message with a specific tag indicating the broadcast content in order to specify a message related to the broadcast content.

  Moreover, the transmission part 335 may change at least any one of the content of the message posted to the SNS server 4 and the content of the privilege which the privilege information provided to the portable terminal 5 shows according to the number of views per predetermined time. . For example, privilege information may be further given in response to the number of views per unit time (number of instantaneous views) exceeding a predetermined number.

[Processing of communication control system S]
Next, a flow of processing for measuring the number of views in the communication control system S will be described with reference to FIG. FIG. 5 is a sequence diagram showing a flow of processing until a privilege is given to the mobile terminal 5 in the communication control system S according to the first embodiment. In the sequence shown in FIG. 6, one TV receiver 6 and one mobile terminal 5 are shown, but actually, the same processing is performed in the plurality of TV receivers 6 and mobile terminals 5. To do.

  First, when the control unit 64 of the television receiver 6 acquires the instruction information from the broadcast content corresponding to the hybrid cast, it transmits the instruction information to the mobile terminal 5. Here, it is assumed that the storage location of the cooperative application indicated by the instruction information indicates the communication control server 3.

  Subsequently, when the execution unit 541 of the mobile terminal 5 receives the instruction information from the television receiver 6, the execution unit 541 acquires and executes the cooperative application from the communication control server 3 based on the instruction information (S1). ). Subsequently, the execution unit 541 transmits execution information indicating that the cooperative application has been executed to the communication control server 3.

  Subsequently, the viewing number counting unit 334 of the communication control server 3 measures the viewing number of the broadcast content by counting the execution information received from the portable terminal 5 (S2). The transmission unit 335 transmits viewing number information indicating the measured number of viewings to the mobile terminal 5. Here, the transmission unit 335 may periodically transmit the viewing number information to the mobile terminal 5. When receiving the viewing number information, the execution unit 541 of the portable terminal 5 displays the viewing number on the display screen of the cooperative application (S3).

  Subsequently, the recommendation receiving unit 542 of the mobile terminal 5 determines whether or not an operation for recommending broadcast content has been performed in the cooperative application (S4). If the recommendation accepting unit 542 determines that an operation for recommending has been performed, the recommendation receiving unit 542 transmits recommendation information to the communication control server 3.

Subsequently, when the receiving unit 332 receives the recommendation information, the notification unit 333 of the communication control server 3 accesses the SNS server 4 and posts a message related to the recommendation (S5).
Subsequently, the transmission unit 335 of the communication control server 3 determines whether or not the number of views counted by the number-of-views counting unit 334 exceeds a predetermined number (S6). When the transmission unit 335 determines that the number of views exceeds the predetermined number, the transmission unit 335 transmits privilege information to the mobile terminal 5 that has executed the cooperative application, that is, the mobile terminal 5 that has transmitted the execution information.

  Note that the transmission unit 335 may transmit the privilege information limited to the portable terminal 5 that has executed the cooperative application before the number of views exceeds a predetermined number based on the reception time of the execution information. Moreover, the transmission part 335 may transmit privilege information only to the portable terminal 5 which transmitted recommendation information before the number of views exceeded a predetermined number based on the reception time of recommendation information. Further, the transmission unit 335 may transmit the privilege information only to the mobile terminal 5 that is executing the cooperative application at the end of the broadcast content in order to view the broadcast content to the end.

  The control part 54 of the portable terminal 5 will memorize | store the said privilege information in the memory | storage part 53, if privilege information is received (S7). In addition, the control part 54 may display the privilege which the received privilege information shows on the display part 52, and you may make it notify the user of the portable terminal 5 that the privilege was provided.

[Effect in the first embodiment]
As described above, the communication control server 3 according to the first embodiment receives the execution information indicating that the cooperative application is being executed from the mobile terminal 5 and accepts the recommendation of the broadcast content via the cooperative application. The recommendation information which shows that is received, and the message concerning a recommendation is notified in SNS.

  The message posted to the SNS server 4 is notified to the mobile terminal 5 of the user who uses the SNS provided by the SNS server 4 regardless of whether the broadcast content is being viewed or not. Thereby, the user of the portable terminal 5 who is not viewing the broadcast content can also know that the broadcast content is recommended. Further, when the communication control server 3 gives the privilege information to the mobile terminal 5 that has executed the cooperation application when the number of views exceeds a predetermined number, the user of the mobile terminal 5 can broadcast content to acquire the privilege information. Try to browse. Therefore, the communication control server 3 can give a motivation to view the broadcast content to a user who is not viewing the broadcast content. Thereby, the communication control server 3 can improve the viewing number and viewing rate of broadcast content.

<Second Embodiment>
Next, the second embodiment will be described. In 1st Embodiment, the communication control server 3 demonstrated the example which transmits the information which shows the number of views to the portable terminal 5 which is running the cooperation application. In contrast, the second embodiment is different from the first embodiment in that the communication control server 3 counts the number of views for each attribute of the user of the mobile terminal 5 and notifies the number of views.

  In the second embodiment, the receiving unit 332 of the communication control server 3 receives the recommendation information from the mobile terminal 5 and receives the attribute information of the user of the mobile terminal 5. Here, the user's attribute information is, for example, the user's gender, age, hobby, area of residence, and the like. The receiving unit 332 may acquire profile information registered in the mobile terminal 5 as user attribute information.

The viewing number counting unit 334 counts the number of views for each attribute information.
The transmission unit 335 transmits information indicating the number of views for each attribute information to the mobile terminal 5 that is executing the cooperative application.
When the execution unit 541 of the mobile terminal 5 receives information indicating the number of views for each attribute information, the execution unit 541 displays the number of views on the cooperative application. FIG. 6 is a diagram illustrating an example of a display screen of the cooperative application according to the second embodiment. In FIG. 6, as an example of attribute information, it can be confirmed that the current number of views is displayed for each gender. The execution unit 541 may display only the number of views corresponding to the user's attribute information among the number of views for each received attribute information, or may display the number of views of each of the plurality of attribute information.

[Effects of Second Embodiment]
As described above, the communication control server 3 according to the second embodiment, for example, grants privilege information based on the number of views for each attribute information, so that the user of the mobile terminal 5 has its own attribute information. In order to increase the number of viewers corresponding to, the motivation to transmit recommendation information can be enhanced.

<Third Embodiment>
Subsequently, a third embodiment will be described. In the third embodiment, the communication control server 3 receives the position information from the mobile terminal 5 that has executed the cooperative application, and transmits privilege information corresponding to the position information to the mobile terminal 5. Different from form. By doing in this way, the communication control server 3 can provide privilege information with high relevance with the user of the portable terminal 5.

In the third embodiment, the execution unit 541 of the mobile terminal 5 transmits execution information indicating that the cooperative application has been executed to the communication control server 3 in response to the execution of the cooperative application. Position information indicating the current position is transmitted to the communication control server 3. Here, the position information is, for example, latitude / longitude information.
The receiving unit 332 of the communication control server 3 receives execution information from the mobile terminal 5 and also receives position information indicating the position of the mobile terminal 5.

  The transmission unit 335 gives a privilege related to the position of the mobile terminal 5 to each mobile terminal 5 that has executed the cooperation application in response to the number of views counted by the view count unit 334 exceeding a predetermined number. Send information. Specifically, the storage unit 32 stores area information indicating the area and privilege information in association with each other. Here, the area information is latitude / longitude range information. Based on the position information received from the mobile terminal 5, the transmission unit 335 sends the information to the mobile terminal 5 to each mobile terminal 5 that has executed the cooperative application in response to the number of views exceeding the predetermined number. The privilege information to be transmitted is specified. Then, the transmission unit 335 transmits the specified privilege information to the mobile terminal 5.

  In addition, although the transmission part 335 specified privilege information based on the positional information received from the portable terminal 5, it does not restrict to this. For example, the reception unit 332 receives movement history information indicating the movement history of the portable terminal 5 from the portable terminal 5, and the privilege information related to the position indicated by the movement history information received by the transmission unit 335 from the portable terminal 5. May be transmitted. Here, the movement history information is information in which a plurality of pieces of position information are associated with the time when the mobile terminal 5 was present at the position indicated by the position information. For example, the transmission unit 335 may identify a location where the user of the mobile terminal 5 often visits based on the movement history information, and transmit specific information related to the location to the mobile terminal 5. For example, the transmission unit 335 specifies the commuting route of the user of the mobile terminal 5 based on the movement history information, and transmits a coupon of a store existing on the commuting route to the mobile terminal 5 as privilege information.

  In addition, the reception unit 332 receives from the mobile terminal 5 the SSID (Service Set Identifier) of the Wi-Fi access point communicating with the terminal, and the transmission unit 335 receives the SSID received from the mobile terminal 5. You may make it transmit related privilege information. By doing in this way, the communication control server 3 can provide the privilege information corresponding to the position where the access point is installed. For example, when the user of the mobile terminal 5 views the broadcast content in the station premises and transmits the recommendation information of the broadcast content, the SSID of the public access point installed in the station premises is transmitted to the communication control server 3. The communication control server 3 can give privilege information corresponding to the station to the mobile terminal 5.

[Effect in the third embodiment]
As described above, since the communication control server 3 according to the third embodiment provides privilege information based on the position information indicating the position of the mobile terminal 5 or the movement history information, the relevance with the user of the mobile terminal 5 is increased. High privilege information can be given.

<Fourth Embodiment>
Subsequently, a fourth embodiment will be described. In the fourth embodiment, the communication control server 3 is different from the first embodiment in that it receives a delivery condition of privilege information from the mobile terminal 5 and transmits the privilege information to the mobile terminal 5 based on the delivery condition. . By doing in this way, the communication control server 3 can give only the privilege information which the user of the portable terminal 5 requires to the said portable terminal 5. FIG.

FIG. 7 is a block diagram illustrating functional configurations of the mobile terminal 5 and the television receiver 6 according to the fourth embodiment.
In the fourth embodiment, the control unit 54 of the mobile terminal 5 further includes a distribution condition receiving unit 543.

  The distribution condition receiving unit 543 receives privilege information distribution conditions from the user of the mobile terminal 5. Here, the delivery condition is, for example, attribute information indicating a user's hobby, a region where the user acts or a region where the user wants to visit. When the distribution condition receiving unit 543 receives the distribution condition, the distribution condition receiving unit 543 transmits the distribution condition and the identification information of the mobile terminal 5 to the communication control server 3.

  When receiving the distribution condition and the identification information of the portable terminal 5 from the mobile terminal 5, the receiving unit 332 of the communication control server 3 associates these pieces of information and stores them in the storage unit 32 as distribution condition information. Thereby, the storage unit 32 stores the privilege information delivery condition for each user of the mobile terminal 5.

  FIG. 8 is a diagram illustrating an example of distribution condition information stored in the storage unit 32. As shown in FIG. 8, information indicating the distribution condition is stored in association with the identification information of the mobile terminal 5. For example, the distribution condition “movie or gourmet” corresponding to the identification information “001” permits distribution of the privilege information on condition that either the movie or the gourmet is included in the attribute information corresponding to the privilege information. It shows that The distribution condition “gourmet and Tokyo” corresponding to the identification information “004” permits distribution of the privilege information on condition that both the gourmet and Tokyo are included in the attribute information corresponding to the privilege information. It is shown that.

  The transmission unit 335 is a portable terminal of a user who satisfies the privilege information distribution condition among the portable terminals 5 that have executed the cooperative application in response to the number of views counted by the number-of-views counting unit 334 exceeding a predetermined number. 5, the privilege information is transmitted. Specifically, when the number of views counted by the number-of-views counting unit 334 exceeds a predetermined number, the transmission unit 335 specifies attribute information corresponding to privilege information transmitted to the mobile terminal 5 that has executed the cooperative application. And the transmission part 335 specifies the identification information of the portable terminal 5 which receives the delivery of the specified privilege information with reference to the delivery conditions for every user of the portable terminal 5 memorize | stored in the memory | storage part 32. FIG. For example, when the attribute information corresponding to the privilege information is “gourmet”, the identification information “001” and “003” are specified. The transmission part 335 transmits privilege information to the portable terminal 5 of the identified identification information.

[Effects of the fourth embodiment]
As mentioned above, since the communication control server 3 which concerns on 4th Embodiment transmits the said privilege information to the user's portable terminal 5 which satisfy | fills the delivery conditions of privilege information, the privilege of the user of the portable terminal 5 desires. Information can be given.

<Fifth Embodiment>
Subsequently, a fifth embodiment will be described. In 5th Embodiment, the communication control server 3 differs from 1st Embodiment by the point which provides the privilege information linked | related with the user of the portable terminal 5 and broadcast content as privilege information. By doing in this way, the provider of privilege information may determine the attribute of the user or analyze the user's tendency based on the content of the broadcast content browsed by the user of the mobile terminal 5. it can.

  In the fifth embodiment, the transmission unit 335 transmits information about the user of the mobile terminal 5 to the mobile terminal 5 that has executed the cooperative application in response to the number of views counted by the view count counter 334 exceeding a predetermined number. And privilege information associated with identification information for identifying broadcast content corresponding to the cooperative application is transmitted. Here, the content of the privilege indicated by the privilege information is, for example, points of a point service provided by the communication carrier of the mobile terminal 5. The transmission part 335 notifies the page for giving the said point. In this embodiment, the point is given by the communication control server 3, but other external devices may give the point.

  FIG. 9 is a diagram illustrating an example of a page screen for giving points as privilege information. In FIG. 9, a button “obtain 10 points” is displayed, and a URL for accessing the communication control server 3 is associated with this button. And this URL contains the identification information which identifies the broadcast content relevant to a cooperation application as a parameter, for example.

  When the user of the mobile terminal 5 presses the button, the mobile terminal 5 accesses the communication control server 3. The communication control server 3 gives points to the user of the mobile terminal 5. Specifically, the control unit 33 of the communication control server 3 stores, in the storage unit 32, a user ID as identification information of the user of the mobile terminal 5, points, the date and time when the points were given, and the broadcast content viewed by the user. Are stored as point management information in association with each other. FIG. 10 is a diagram showing point management information for managing points given to the user of the mobile terminal 5. As shown in FIG. 10, it can be confirmed that the user ID of the mobile terminal 5 is associated with the point and the identification information of the viewed broadcast content.

[Effects of Fifth Embodiment]
As described above, the communication control server 3 according to the fifth embodiment transmits the privilege information associated with the user ID of the mobile terminal 5 and the identification information for identifying the broadcast content corresponding to the cooperative application. The provider can analyze the attribute of the user and the tendency of the user based on the content of the broadcast content browsed by the user of the mobile terminal 5.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated.

DESCRIPTION OF SYMBOLS 1 ... Broadcast content server, 2 ... Web content server, 3 ... Communication control server, 31 ... Communication part, 32 ... Memory | storage part, 33 ... Control part, 331 ... Application Transmission unit, 332... Reception unit, 333... Notification unit, 334 .. viewing number counting unit, 335... Transmission unit, 4... SNS server, 5. Wireless unit, 52 ... display unit, 53 ... storage unit, 54 ... control unit, 541 ... execution unit, 542 ... recommendation reception unit, 543 ... distribution condition reception unit, 6 ... TV receiver, 61 ... Radio unit, 62 ... Storage unit, 63 ... Communication unit, 64 ... Control unit, 7 ... Display, 8 ... Network, 9 ... ·base station

Claims (16)

A receiving unit that receives execution information indicating that a cooperative application that cooperates with broadcast content is being executed in the mobile terminal, and receives recommendation information indicating that the recommendation of the broadcast content has been received from the mobile terminal;
When receiving the recommendation information, a notification unit for notifying a message related to the recommendation;
A viewing number counting unit that counts the number of the portable terminals that transmitted the execution information as the number of viewings of the broadcast content;
A transmission unit that transmits privilege information indicating a privilege to the mobile terminal that has executed the cooperative application in response to the viewing number exceeding a predetermined number;
A communication control device comprising: The transmission unit transmits the privilege information to the mobile terminal that transmitted the recommendation information among the mobile terminals that have executed the cooperative application.
The communication control apparatus according to claim 1. The mobile terminal accepts at least one type of recommendation information among a plurality of recommendation types,
The transmission unit changes the content of the privilege indicated by the privilege information according to the type of the recommendation.
The communication control apparatus according to claim 1 or 2. The transmission unit transmits information indicating the number of views to the mobile terminal that is executing the cooperative application.
The communication control apparatus according to any one of claims 1 to 3. The receiving unit receives the recommendation information from the mobile terminal, and receives attribute information of a user of the mobile terminal,
The transmission unit transmits information indicating the number of views for each attribute information to the mobile terminal that is executing the cooperative application.
The communication control apparatus according to claim 4. The notification unit and the transmission unit change at least one of the message and the content of the privilege according to the number of views.
The communication control apparatus according to any one of claims 1 to 5. The transmission unit changes at least one of the message and the content of the privilege according to the number of views per predetermined time.
The communication control apparatus according to claim 6. The receiving unit receives operation information indicating that a predetermined operation has been performed in the cooperative application as the execution information.
The communication control apparatus according to any one of claims 1 to 7. The receiving unit receives position information indicating a position of the mobile terminal from the mobile terminal;
The transmission unit transmits privilege information related to a position indicated by position information received from the portable terminal to the portable terminal.
The communication control apparatus according to any one of claims 1 to 8. The receiving unit receives movement history information indicating a movement history of the portable terminal from the portable terminal,
The transmitter transmits privilege information related to a position indicated by movement history information received from the mobile terminal to the mobile terminal.
The communication control apparatus according to claim 9. The transmission unit transmits privilege information related to the broadcast content corresponding to the cooperative application to the portable terminal.
The communication control apparatus according to any one of claims 1 to 10. The transmitting unit transmits privilege information associated with identification information for identifying the broadcast content corresponding to the cooperative application and information of the user of the portable terminal to the portable terminal.
The communication control apparatus according to any one of claims 1 to 11. A storage unit for storing delivery conditions of the privilege information for each user of the mobile terminal;
The transmission unit transmits the privilege information to a mobile terminal of a user who satisfies the delivery condition of the privilege information among the mobile terminals.
The communication control apparatus according to any one of claims 1 to 12. The notification unit notifies a message related to the recommendation via a social network service,
The communication control apparatus according to any one of claims 1 to 13. The notification unit notifies a message related to the recommendation via the cooperative application.
The communication control apparatus according to any one of claims 1 to 14. From the portable terminal, the execution information indicating that the cooperative application that cooperates with the broadcast content is executed in the portable terminal is received, and the recommendation information indicating that the recommendation of the broadcast content is received via the cooperative application. Receiving step;
Upon receiving the recommendation information, notifying a message related to the recommendation in the social network service;
Counting the number of mobile terminals that transmitted the execution information as the number of viewing of the broadcast content;
Transmitting privilege information to the portable terminal that has executed the cooperative application in response to the number of views exceeding a predetermined number;
A communication control method comprising:

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