JP6062514B2 - Revenue index value generation system and revenue index value generation method - Google Patents

Description

  The present invention relates to a revenue index value generation system and a revenue index value generation method.

  On the Web page, for example, information (link information) that introduces another Web page such as “A person who has seen this article also sees such an article” is posted as recommendation information. Conventionally, which Web page link information is preferentially posted is determined based on the past performance of how often the link information of each Web page is selected (for example, see Patent Document 1). reference). For example, when the link information of the Web page (B) is posted on the Web page (A) and the link information is selected with high frequency, the link of the Web page (B) is displayed on the Web page (A). Information is displayed preferentially.

JP 2011-34399 A

  There is a case where a web page employs a mechanism in which advertisement information is posted and revenue is generated in relation to the advertisement information. Even if link information of the Web page (B) is frequently selected in the Web page (A), the Web page (B) is caused by the transition from the Web page (A) to the Web page (B). Revenue from advertising information posted may be reduced. On the other hand, even if selection of link information of the Web page (C) occurs in the Web page (A) at a low frequency, the Web page (A) resulting from the transition from the Web page (A) to the Web page (C). C) There may be an increase in revenue from the advertising information posted. In such a case, if the link information of the Web page (B) is preferentially posted on the Web page (A) based on the past selection frequency of the link information, the Web page (C ) May prevent the posting of link information. As a result, the applicant preferentially publishes link information of Web pages with a high past selection result, and as a result, the applicant hinders the posting of link information of other Web pages that should be profitable from advertisement information. A new measure to properly select link information on web pages in consideration of revenue from advertising information of linked web pages introduced in link information, in response to the problem that there are cases where it is not possible to improve I came to propose.

  The present invention has been made in view of the above matters, and in order to improve the profit from the advertising information of the linked web page resulting from the selection of the linked information, the linked web page introduced by the linked information is appropriately selected. It is an exemplary problem to provide a revenue index value generation system and a revenue index value generation method that can be selected.

  In order to solve the above problems, a revenue index value generation system as an exemplary aspect of the present invention is posted on link source content displayed on a display screen of a terminal and linked to link destination content on which advertisement information is posted. Expected value calculating means for calculating a selection expected value indicating the probability that link information to be selected is selected, and the advertisement information that can be expected to be generated due to the advertisement information being displayed on the display screen together with the linked content Revenue index related to linked content based on the storage means for storing the expected profit value for indexing the profit amount, the selection expected value calculated by the expected value calculation means, and the expected profit value stored in the storage means Revenue index value calculating means for calculating a value.

  According to another exemplary aspect of the present invention, a method for generating a profit index value includes selecting link information that is posted on a link source content displayed on a display screen of a terminal and linked to a link destination content on which advertisement information is posted. An expected value calculation step for calculating a selection expectation value for indexing the probability that the advertisement information is displayed, and an amount of revenue related to the advertisement information that can be expected to be generated due to the advertisement information displayed on the display screen together with the linked content Related to the linked content based on the acquisition step of retrieving the expected revenue value from the storage unit storing the expected revenue value, the selected expected value calculated by the expected value calculation step, and the expected revenue value extracted by the acquisition step A profit index value calculating step for calculating a profit index value to be calculated.

  Further objects and other features of the present invention will become apparent from the preferred embodiments described below with reference to the accompanying drawings.

  ADVANTAGE OF THE INVENTION According to this invention, in order to improve the profit from the advertisement information of the link destination web page resulting from selection of link information, it becomes possible to select appropriately the link destination web page introduced by link information.

FIG. 1 is an overall configuration diagram of a revenue index value generation system according to the first embodiment. FIG. 2 is a block diagram illustrating an outline of an internal configuration of the revenue index value generation device used in the first embodiment. FIG. 3 is a diagram illustrating a display example of the link source web page displayed on the display screen of the terminal. FIG. 4 is a diagram showing an outline of the data structure of the first database. FIG. 5 is a diagram illustrating a display example of the link destination Web page displayed on the display screen of the terminal. FIG. 6 is a diagram showing an outline of the data structure of the second database. FIG. 7 is an overall configuration diagram of the revenue index value generation system according to the second embodiment. FIG. 8 is a block diagram illustrating an outline of the internal configuration of the revenue index value generation device used in the second embodiment. FIG. 9 is an overall configuration diagram of a revenue index value generation system according to the third embodiment. FIG. 10 is a block diagram illustrating an outline of the internal configuration of the revenue index value generation device used in the third embodiment.

[Embodiment 1]
The first embodiment will be described below with reference to the accompanying drawings. FIG. 1 is an overall configuration diagram of a profit index value generation system S according to Embodiment 1 of the present invention. The revenue index value generation system S is configured by connecting the terminal 2, the content server 4, the revenue index value generation device 6, and the advertiser server 8 via the Internet W.

<Terminal 2>
The terminal 2 is a terminal owned, used, or managed by the user. For example, a mobile phone, a personal computer, a smartphone, a tablet terminal, or the like is applicable. The terminal 2 has an arithmetic processing unit and a memory inside, and includes a display screen. The terminal 2 preferably has input means such as a keyboard, and the keyboard may be a software keyboard. The terminal 2 is directly or indirectly connected to the Internet W and can communicate with the content server 4 via the Internet W.

  In the terminal 2, for example, by using an application program such as an Internet browser, a predetermined Web page is transmitted from the content server 4 via the Internet W and displayed on the display screen.

<Content server 4>
The content server 4 provides Web content information (hereinafter simply referred to as content information) to the user. Examples of the content information include news information, blog information, and internet shop information. The content server 4 can transmit and receive information to and from the terminal 2 by wire or wireless, and can transmit content information toward the terminal 2. Although not shown, a plurality of content servers 4 may be connected. For example, the content server 4 that stores the content information of the link source Web page 5 and the content server 4 that stores the content information of the link destination Web page 7 may be different.

  When at least the content information of the linked web page 7 is displayed on the display screen of the terminal 2, an advertisement frame is arranged in a part of the page layout of the content information. Advertisement information (distribution information) placed in the advertisement space is distributed from an advertisement distribution device (not shown).

<Advertiser server 8>
The advertiser server 8 has a function of providing detailed information such as products to the terminal 2 in response to a request from the terminal 2. The advertiser server 8 has a site page for building an advertiser site inside, and detailed information such as products is posted on the site page.

  If the advertisement information displayed on the terminal 2 is an advertisement such as a banner advertisement, and the link information to the advertiser server 8 is embedded in the advertisement, when the advertisement is clicked (selected) on the terminal 2, the terminal 2 Is sent to the advertiser server 8. In response to the request signal, the advertiser server 8 transmits information on the site page on which the detailed information such as the product is posted to the terminal 2. The site page of the advertiser server 8 is displayed on the display screen of the terminal 2, and detailed information such as products is provided to the user of the terminal 2.

  Note that the administrator (media provider) of the content server 4 may be the administrator of the advertiser server 8. When the content server 4 of the link source web page 5 and the content server 4 of the link destination web page 7 are different, the administrator of the content server 4 of the link source web page 5 and the content of the link destination web page 7 One or both of the managers of the server 4 may be managers of the advertiser server 8. Alternatively, the administrator (media provider) of the content server 4 may not be the administrator of the advertiser server 8.

<Revenue index value generation device 6>
FIG. 2 is a block diagram illustrating an outline of the internal configuration of the revenue index value generation device 6. The profit index value generating device 6 includes a CPU (arithmetic processing device) 6a and a memory 6b as main parts of the computer. A profit index value generation program P, a first database DB1, and a second database DB2 are stored in the memory 6b.

  By this profit index value generation program P, the CPU 6a functions as the profit index value calculation means P1. Hereinafter, each function which CPU6a exhibits by the profit index value generation program P is demonstrated.

<Revenue index value calculation means P1>
The revenue index value calculation means P1 has a function of calculating a revenue index value F related to the linked web page based on the selected expected value C and the expected revenue value R.

  FIG. 3 is a display example of the link source web page 5 displayed on the display screen of the terminal 2.

  News articles are introduced on the link source web page 5. In addition, the link source web page 5 displays a web page (link destination web page 7a) that introduces other news articles under the indication "If you read this news, you read this news". ) Link information L1 (recommendation information). For example, when the viewer of the link source Web page 5 is interested in the other news article, the link information L1 is selected by the viewer. Although not shown, products are introduced on the link source web page 5, and link information L (recommendation information) of the link destination web page 7 introducing related products is posted on the link source web page 5. Sometimes.

  The probability that the link information L1 of the link destination web page 7a is selected by the viewer of the link source web page 5 is the news article introduced in the link source web page 5 and the news article introduced in the link destination web page 7a. And the past statistical information obtained by tabulating and analyzing the results of transition from the link source Web page 5 to each link destination Web page 7 can be calculated.

  The probability that the link information L1 of the link destination Web page 7a is selected by the viewer of the link source Web page 5 is indicated as the selection expected value C.

  FIG. 4 is a diagram showing an outline of the data structure of the first database DB1. The first database DB1 is constructed by associating the linked web page 7 and the expected selection value C with each other for each linked web page 5. For example, the expected selection value when the link information L1 of the link destination Web page 7a is posted on the link source Web page 5a is C11. The expected selection value when the link information L1 of the link destination Web page 7a is posted on the link source Web page 5b is C21.

  When the viewer of the link source web page 5 shown in FIG. 3 selects the link information L1, the link destination web page 7a is displayed on the display screen of the terminal 2.

  FIG. 5 is a display example of the linked web page 7 a displayed on the display screen of the terminal 2. On the linked web page 7a, advertisement information H is displayed together with the introduction of the news article. For example, the advertisement information H is distributed to the terminal 2 from the profit index value generation device 6 that can also function as a server. Revenue is generated due to the display of the advertisement information H. The mechanism for generating revenue due to the display of the advertisement information H is not particularly limited. For example, a mechanism for generating revenue based on the number of times the advertisement information H is displayed together with the linked web page 7a (impression guaranteed advertisement). Alternatively, a mechanism that generates revenue based on the number of times the advertisement information H posted on the linked web page 7a is selected (click-charging advertisement) may be used. Alternatively, it may be a mechanism for generating revenue based on the length of time that the advertisement information H is displayed together with the linked web page 7a (time charging advertisement).

  The expected profit value R indicates an amount of profit that can be expected to occur due to the advertisement information H being displayed on the display screen of the terminal 2 together with the linked web page 7a. For example, the expected profit value R can be calculated as the expected profit amount per display of the advertisement information H made together with the linked web page 7a based on past statistical information.

  FIG. 6 is a diagram showing an outline of the data structure of the second database DB2. The second database DB2 is constructed by associating the linked Web page 7 and the expected profit value R with each other. For example, the expected profit value of the linked Web page 7a is R1. The expected profit value of the linked web page 7b is R2.

  The profit index value calculation means P1 takes out the data of the selected expected value C stored in the first database DB1 and the data of the expected profit value R stored in the second database DB2, and calculates the profit index value F. .

  Note that the first database DB1 and the second database DB2 may be stored in a database server (not shown) connected via the Internet W and not stored in the memory 6b of the profit index value generation device 6. In this case, the data of the expected selection value C and the expected earnings value R are sent to the earnings index value generation device 6 via the Internet.

  The profit index value F is calculated based on the selection expected value C and the expected profit value R. In calculating the profit index value F, a calculation formula for deriving the profit index value F from the selected expected value C and the expected profit value R devised based on past statistical information and various analysis methods may be applied.

  As one of the above calculation formulas, a calculation formula for calculating the profit index value F by multiplying the expected selection value C and the expected profit value R may be applied.

  For example, when calculating the profit index value F when the link information L1 of the link destination web page 7a is posted on the link source web page 5a, the link destination web page 7a is linked from the first database DB1 to the link source web page 5a. C11 that is the expected selection value when the link information L1 is posted is extracted. Furthermore, R1 which is the expected profit value of the linked Web page 7a is extracted from the second database DB2. When calculating the profit index value F by multiplying the expected selection value C and the expected profit value R, the profit index value F is calculated by multiplying C11 and R1 (C11 × R1).

  As described above, when the link information L1 of the link destination web page 7a is posted on the link source web page 5a by calculating the profit index value F, the link to the terminal 2 is caused by the selection of the link information L1. It is possible to know how much profit can be expected from the advertisement information H displayed on the display screen together with the previous Web page 7a.

[Embodiment 2]
Hereinafter, Embodiment 2 will be described with reference to the drawings. In the second embodiment, the same components as those in the first embodiment are denoted by the same reference numerals, and the description thereof is omitted. FIG. 7 is an overall configuration diagram of the revenue index value generation system S2 according to the second embodiment. The revenue index value generation system S2 is configured by connecting the terminal 2, the content server 4, the revenue index value generation device 9, and the advertiser server 8 so as to be able to transmit and receive information via the Internet W.

  In the second embodiment, the configurations and functions of the terminal 2, the content server 4, and the advertiser server 8 are substantially the same as those described in the first embodiment, and thus detailed description thereof is omitted here.

<Revenue index value generation device 9>
FIG. 8 is a block diagram showing an outline of the internal configuration of the revenue index value generation device 9. The profit index value generation device 9 includes a CPU (arithmetic processing device) 20a and a memory 20b as main parts of the computer. A profit index value generation program P20, a first database DB1, and a second database DB2 are stored in the memory 20b.

  With this profit index value generation program P20, the CPU 20a functions as a profit index value calculation means P1, ranking means P2, and link information posting means P3.

  Hereinafter, each function which CPU20a exhibits by the profit index value generation program P20 is demonstrated. In the second embodiment, the configuration and function of the profit index value calculating unit P1 are substantially the same as those described in the first embodiment, and thus detailed description thereof is omitted here.

<Ranking means P2>
The ranking means P <b> 2 has a function of generating, in association with a plurality of linked web pages 7, ranking information indicating a higher ranking in association with the linked web page 7 having a larger revenue index value F.

  Here, an example in which the profit index value F is calculated by multiplying the expected selection value C and the expected profit value R will be described. When there are a plurality of link destination web pages 7a to 7c with respect to the link source web page 5a, the revenue index value calculation means P1 uses the revenue index value related to the transition from the link source web page 5a to the link destination web page 7a. A certain F11 (= C11 × R1), F12 (= C12 × R2) which is a profit index value related to the transition from the link source Web page 5a to the link destination Web page 7b, and the link source Web page 5a to the link destination Web page 7c F13 (= C13 × R3) which is a profit index value related to the transition to is calculated.

  Here, when there is a magnitude relationship of F12> F11> F13, the ranking means P2 has the first rank for the linked web page 7b, the second rank for the linked web page 7a, and the third rank for the linked web page 7c. The ranking information is generated in such a manner.

  For example, even if the relationship of C12 (= 0.1) <C13 (= 0.4) is recognized in the selected expected value C, R2 (= 10 yen)> R3 (= 200 yen in the expected profit value R ), The relationship of F12 (= 1 yen) <F13 (= 80 yen) may be established in the profit index value F. In this case, when the link information L3 of the link destination web page 7c is posted on the link source web page 5a, the link information L3 is selected with high frequency, but the advertisement information H is displayed together with the link destination web page 7c. Earnings are small. When the link information L2 of the link destination web page 7b is posted on the link source web page 5a, the link information L2 is only selected at a low frequency, but the advertisement information H is displayed together with the link destination web page 7b. Revenue increases.

  As described above, according to the ranking means P2, it is possible to grasp the link information L of the link destination Web page 7 that is expected to generate more profit from the advertisement information H.

<Link information posting means P3>
The link information posting means P3 has a function of posting link information L to a plurality of link destination Web pages 7 on the link source Web page based on the rank information.

  As described above, when the rank information of the first rank is generated in the linked web page 7b, the second rank is generated in the linked web page 7a, and the third rank is generated in the linked web page 7c, the link information posting unit P3 If the setting is made to maximize the profit efficiency, the link information L2 of the link destination Web page 7b, the link information L1 of the link destination Web page 7a, and the link information L3 of the link destination Web page 7c are prioritized in this order. The link information L is posted on the link source Web page 5a according to the priority order.

  For example, when two pieces of link information L can be posted on the link source Web page 5a, the link information posting unit P3 posts the link information L2 and the link information L1 on the link source Web page 5a.

  If the link information selection means P3 has a different frequency of selection of link information depending on the position where the link information L is posted in the link source Web page, the link information posting means P3 You may have the function to publish in the position where selection frequency is higher in a link origin Web page.

  As described above, according to the link information posting means P3, the link information L of the link destination Web page 7 for which more profit from the advertisement information H is expected can be posted on the link source Web page 5.

[Embodiment 3]
Hereinafter, Embodiment 3 will be described with reference to the drawings. In the third embodiment, the same components as those in the first embodiment are denoted by the same reference numerals, and the description thereof is omitted. FIG. 9 is an overall configuration diagram of the revenue index value generation system S3 according to the third embodiment. The revenue index value generation system S3 is configured by connecting the terminal 2, the content server 4, the revenue index value generation device 11, and the advertiser server 8 via the Internet W so that information can be transmitted and received.

  In the third embodiment, since the configurations and functions of the terminal 2, the content server 4, and the advertiser server 8 are substantially the same as those described in the first embodiment, detailed description thereof is omitted here.

<Revenue index value generation device 11>
FIG. 10 is a block diagram illustrating an outline of the internal configuration of the revenue index value generation device 11. The profit index value generation device 11 includes a CPU (arithmetic processing device) 30a and a memory 30b as main parts of the computer. A profit index value generation program P30, a first database DB1, and a second database DB2 are stored in the memory 30b.

  With this profit index value generation program P30, the CPU 30a functions as a profit index value calculation means P1 and a selected expected value calculation means P4. In the third embodiment, the configuration and function of the profit index value calculating unit P1 are substantially the same as those described in the first embodiment, and thus detailed description thereof is omitted here. In the third embodiment, the CPU 30a may function as the ranking unit P2 and the link information posting unit P3 in the same manner as the CPU 20a of the second embodiment.

<Selected expected value calculation means P4>
The selected expected value calculation means P4 has a function of calculating the selected expected value C.

  The selection expected value calculation means P4 may have a function of calculating the selection expected value C based on the attribute information related to the link source Web page 5 and the attribute information related to the link destination Web page 7.

  The attribute information related to the Web page is information classified based on the contents such as articles and photos posted on the Web page. For example, a rule for assigning attribute information “car” may be applied to a Web page on which a photograph of a car is posted.

When the selection expectation value C is calculated based on the attribute information related to the link source Web page 5 and the attribute information related to the link destination Web page 7, the attribute information related to the link source Web page 5 and the link destination Web page 7 The selection expectation value C may be calculated based on similarity or relevance with related attribute information. For example, the attribute information “car” is highly similar to “bicycle”, which is a moving means similar to a car, and highly related to “tire”, which is one part of the car. The attribute information of "car" is not a means of transportation, nor is "telephone" or "computer" that usually does not belong to car parts
Is not similar or relevant. Therefore, when the attribute information related to the link source Web page 5 is “car”, the selection expected value C increases when the attribute information related to the link destination Web page 7 is “bicycle” or “tire”. When the attribute information related to the linked web page 7 is “telephone” or “personal computer”, the selected expected value C is low.

  The selection expectation value calculation means P4 may have a function of calculating the selection expectation value C based on attribute information related to the viewer of the link source Web page 5 and attribute information related to the link destination Web page 7. .

  The attribute information related to the viewer is information classified based on the gender and residence of the viewer, the attribute information of the website browsed by the viewer in the past, and the like. For example, when the viewer of the link source Web page 5 is a woman, a rule that assigns attribute information “female” as attribute information related to the viewer of the link source Web page 5 may be applied.

  When the selection expectation value is calculated based on the attribute information related to the viewer of the link source Web page 5 and the attribute information related to the link destination Web page 7, the attribute information and the link related to the viewer of the link source Web page 5 The expected selection value C may be calculated based on the similarity or relevance with the attribute information related to the previous Web page 7. For example, the attribute information “female” is highly related to “cosmetics” and “high heels” that are usually used by women. It is not related to “motorcycles”, which are usually vehicles that men love. Therefore, when the attribute information related to the viewer of the link source Web page 5 is “female”, the selection expected value C increases if the attribute information related to the link destination Web page 7 is “cosmetics” or “high heels”. On the other hand, if the attribute information related to the linked Web page 7 is “motorcycle”, the selection expected value C is low.

  The selection expectation value calculation means P4 has a function of calculating the selection expectation value C based on the past statistical information indicating that the link information L of the link destination Web page 7 posted on the link source Web page 5 is selected. It may be. When there is statistical information that the link information L1 is frequently selected when the link information L1 of the link destination Web page 7a is posted on the link source Web page 5a, the link source Web page 5a is linked to the link destination Web. The expected selection value C of the link information L1 on the page 7a is increased.

  Moreover, the selection expectation value calculation means P4 may have a function of calculating the selection expectation value C using a prediction model. The prediction model is generated, for example, by performing machine learning on a specific user based on statistical information such as whether or not the link information L of a specific link destination Web page 7 is selected in a specific time zone. It is a prediction model.

  The selected expected value C calculated by the selected expected value calculating means P4 may be stored in the first database DB1.

  Note that the expected profit value R1 of the linked web page 7a can be calculated, for example, by performing the following calculation for a plurality of advertisement information H that can be posted on the linked web page 7a. First, for each piece of advertisement information H, the probability (advertisement display probability) of being displayed on the linked web page 7a is obtained. Next, for each of the advertisement information H, a probability (advertisement selection probability) of selecting the advertisement information H when it is posted on the linked web page 7a is obtained. Further, for each of the advertisement information H, a billing amount (advertisement billing amount) generated when the advertisement information H is selected once is obtained. Then, for each of the advertisement information H, the expected profit amount for each advertisement information H is obtained by multiplying the advertisement display probability, the advertisement selection probability, and the advertisement billing amount. Then, the expected revenue value R1 can be calculated by summing the expected revenue amount for each advertisement information H.

  Although the embodiments of the present invention have been described above, the present invention is not limited to the present invention, and various modifications and changes can be made within the scope of the gist.

  The present invention includes the following gist.

  The profit index value calculating means may calculate the profit index value by multiplying the selected expected value and the expected profit value.

  When there are a plurality of link destination web pages, ranking means for associating and generating rank information indicating a higher rank with respect to a link destination web page having a larger revenue index value, and a plurality of link destination web pages Link information posting means for posting the link information on the link source web page based on the rank information may be further provided.

  A selection expectation value calculation means for calculating a selection expectation value may be further provided.

  The selection expectation value calculation means may calculate the selection expectation value based on the attribute information related to the link source Web page and the attribute information related to the link destination Web page.

  The selection expectation value calculating means may calculate the selection expectation value based on attribute information related to the viewer of the link source Web page and attribute information related to the link destination Web page.

  The selection expectation value calculation means may calculate the selection expectation value based on past statistical information indicating that the link information of the link destination Web page posted on the link source Web page has been selected.

  INDUSTRIAL APPLICABILITY The present invention can be used as a revenue index value generation system and a revenue index value generation method for generating an index for appropriately selecting a link destination Web page linked from a link source Web page via link information.

Selection expected value: C, C11 to C13, C21 to C23
First database: DB1
Second database: DB2
Revenue index values: F, F11 to F13
Advertising information: H
Link information: L, L1-L3
Revenue index value generation program: P
Revenue index value calculation means: P1
Ranking means: P2
Link information posting means: P3
Selection expected value calculation means: P4
Revenue index value generation program: P20
Revenue index value generation program: P30
Expected earnings: R, R1-R3
Revenue index value generation system: S, S2, S3
Internet: W
Terminal: 2
Content server: 4
Link source web page: 5, 5a-5c
Revenue index value generation device (computer): 6, 9, 11
CPU (main part of computer): 6a
Memory: 6b, 20b, 30b
Linked web pages: 7, 7a-7c
Advertiser server: 8
CPU (arithmetic processing unit): 20a, 30a

Claims (9)

An expected value calculating means for calculating a selection expected value that indicates a probability that link information linked to linked content on which advertising information is posted is displayed in the link source content displayed on the display screen of the terminal;
Storage means for storing an expected profit value indicating an amount of profit related to the advertisement information that can be expected to be generated due to the advertisement information displayed on the display screen together with the linked content;
A profit index value calculating means for calculating a profit index value related to the linked content based on the selected expected value calculated by the expected value calculating means and the expected profit value stored in the storage means;
A revenue index value generation system comprising: An expected value calculating means for calculating a selection expected value that indicates a probability that link information linked to linked content on which advertising information is posted is displayed in the link source content displayed on the display screen of the terminal;
Storage means for storing a profit index value indicating an amount of profit that can be expected to occur due to the selection of the advertisement information displayed on the display screen together with the link destination content;
A profit index value calculating means for calculating a profit index value related to the linked content based on the selected expected value calculated by the expected value calculating means and the expected profit value stored in the storage means;
A revenue index value generation system comprising:   The profit index value generation system according to claim 1, wherein the profit index value calculation unit calculates the profit index value by multiplying the selected expected value and the expected profit value. A ranking means for associating and generating rank information indicating a higher rank for linked contents having a larger revenue index value when there are a plurality of linked contents;
Link information posting means for posting link information to a plurality of link destination contents on the link source content based on the rank information;
The profit index value generation system according to any one of claims 1 to 3, further comprising:   5. The profit index value generation system according to claim 4, wherein the selection expectation value calculation means calculates the selection expectation value based on attribute information related to the link source content and attribute information related to the link destination content.   The profit index according to claim 4 or 5, wherein the selection expectation value calculating means calculates the selection expectation value based on attribute information related to a viewer of the link source content and attribute information related to the link destination content. Value generation system.   The selection expected value calculation means calculates the selection expected value based on past statistical information indicating that link information of the link destination content posted in the link source content is selected. The profit index value generation system according to item 1. An expected value calculation step of calculating a selection expected value that indicates a probability that link information linked to linked content on which advertising information is posted is selected and displayed on the link source content displayed on the display screen of the device;
The profit expectation from the storage unit storing the profit expectation value indicating the profit amount related to the advertisement information that can be expected to be generated due to the advertisement information being displayed on the display screen together with the link content. An acquisition step to retrieve the value;
A revenue index value calculating step of calculating a revenue index value related to the linked content based on the selected expected value calculated by the expected value calculating step and the expected revenue value extracted by the acquiring step; Revenue index value generation method provided. An expected value calculation step of calculating a selection expected value that indicates a probability that link information linked to linked content on which advertising information is posted is selected and displayed on the link source content displayed on the display screen of the device;
The expected profit value is obtained from a storage unit in which a profit index value indicating an amount of profit that can be expected to occur due to selection of the advertisement information displayed on the display screen together with the link destination content is stored. An acquisition step to retrieve;
A revenue index value calculating step of calculating a revenue index value related to the linked content based on the selected expected value calculated by the expected value calculating step and the expected revenue value extracted by the acquiring step; Revenue index value generation method provided.

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