JP6028954B1 - Advertisement control apparatus and program - Google Patents

Abstract

When a user is guided from a second electronic product to a first electronic product, the unfairness of at least one of the first electronic product and the second electronic product is corrected. An advertisement control device capable of communicating with a terminal device is a selection unit that selects advertisement information of a first electronic product from advertisement information for each of a plurality of electronic products based on variable parameters for each of the plurality of electronic products. 511b), transmission means for transmitting the selected advertisement information to the terminal device in association with the second electronic product among the plurality of electronic products, and the advertisement information transmitted in the terminal device that has performed the operation relating to the second electronic product. Receiving means for receiving usage information indicating that the first electronic product has been used; acquisition means (511e) for acquiring the usage degree of the first electronic product after the usage information is received by the receiving means; Updating means (511f) for updating at least one of the variable parameters of the electronic merchandise and the second electronic merchandise according to the degree of use. [Selection] Figure 5

Description

  The present invention relates to an advertisement control device and a program.

  2. Description of the Related Art Conventionally, when an operation related to one of electronic products (for example, an application) is executed in a terminal device, a service for transmitting advertisement information related to another electronic product from the advertisement control device to the terminal device is known. It has been. In such a service, it is possible to guide the user of the terminal device from one electronic product (second electronic product) to another electronic product (first electronic product) through advertisement information. In addition, this guidance can be regarded as having attracted one user from the second electronic product on the first electronic product side, and sent one user to the first electronic product on the second electronic product side. Can be caught.

  In this regard, Patent Document 1 discloses that each electronic merchandise is managed in association with points, and when one user is guided from the second electronic merchandise to the first electronic merchandise, the second electronic merchandise has uniform points. A technique is disclosed in which the first electronic merchandise consumes the uniform points while acquiring. In the technology described in Patent Document 1, which advertisement information is transmitted to the terminal device based on this point, in other words, the number of users sent and received is equalized or equalized among the electronic commodities. The display is selected.

Japanese Patent No. 5445606

  Here, as a result of being guided from the second electronic merchandise to the first electronic merchandise, the user may be fixed to the first electronic merchandise on the customer collection side (continue to use the first electronic merchandise). The degree of fixing (for example, the fixing rate) may vary depending on characteristics such as the genre and fun of the first electronic product. However, in the technique described in Patent Document 1, when the customer is attracted, the first electronic merchandise consumes points uniformly without considering the fixing rate. It becomes unfair.

  Further, the user may be attracted by the first electronic product and leave the second electronic product without using the second electronic product on the customer side. This degree of withdrawal (for example, the withdrawal rate) may vary depending on characteristics such as the genre and fun of the first electronic product on the customer collection side. However, in the technique described in Patent Literature 1, when the customer is sent, the second electronic product acquires points uniformly without considering the withdrawal rate. It will be unfair.

  This invention is made | formed in view of such a subject, and when the user is guide | induced to the 1st electronic goods from the 2nd electronic goods, between the 1st electronic goods and between the 2nd electronic goods An object of the present invention is to provide an advertisement control device and a program for correcting at least one of unfairness.

In order to solve the above problems, an advertisement control device according to the present invention provides:
An advertisement control device capable of communicating with a terminal device,
Storage means for storing variable parameters for each of a plurality of electronic products and advertisement information for each of the plurality of electronic products;
Selection means for selecting advertisement information of any one first electronic product from each advertisement information based on each variable parameter;
Transmitting means for transmitting the selected advertisement information to the terminal device in association with any one of the plurality of electronic products excluding the first electronic product;
Receiving means for receiving usage information indicating that the first electronic product has been used through the transmitted advertisement information in the terminal device that has performed the operation relating to the second electronic product;
Obtaining means for obtaining a usage degree indicating a degree of use of the first electronic product in the terminal device after the usage information is received by the receiving means;
Updating means for updating at least one of the variable parameters of the first electronic merchandise and the variable parameters of the second electronic merchandise according to the degree of use;
Is provided.

In this configuration, when the receiving unit receives the usage information, it can be determined that the user is guided from the second electronic product to the first electronic product through the advertisement information. According to this configuration, when the user is actually guided from the second electronic merchandise to the first electronic merchandise, the obtaining unit obtains the usage degree of the first electronic merchandise. Since this degree of use can be regarded as the fixing rate of the first electronic product, if the updating means updates the variable parameter of the first electronic product, for example, according to the degree of use, there is no difference between the first electronic products having different fixing rates. Can correct fairness.
In addition, since the degree of use can be regarded as a withdrawal rate of the second electronic product, when the updating unit updates, for example, a variable parameter of the second electronic product according to the degree of use, between the second electronic products having different withdrawal rates. Can be corrected.

  According to the present invention, when the user is guided from the second electronic product to the first electronic product, when the user is guided from the second electronic product to the first electronic product, between the first electronic products and the second electronic product. Unfairness of at least one of the intervals can be corrected.

It is a figure which shows the structural example of the advertisement provision system with which the advertisement control apparatus (advertisement control server) which concerns on 1st Embodiment was integrated. It is a figure which illustrates a mode that customer sending / collecting is performed between four applications which are examples of electronic goods in a 1st embodiment. It is a figure which illustrates the customer collection point for every application in 1st Embodiment. It is a block diagram which shows the hardware structural example of the advertisement control server illustrated in FIG. It is a block diagram which shows the functional structural example of the advertisement control server illustrated in FIG. It is a flowchart explaining the system whole flow which concerns on 1st Embodiment. It is a figure explaining an example of the banner process illustrated in FIG. It is a figure explaining the banner process which continues from FIG. It is a flowchart which shows an example of the customer collection / collection customer balance process illustrated in FIG. It is a figure explaining the outline | summary of the 2nd point process illustrated in FIG. It is a flowchart explaining an example of the process which materialized the outline | summary of the 2nd point process illustrated in FIG. It is a flowchart explaining an example of the 2nd point process in 2nd Embodiment. It is a figure explaining the outline | summary of the 2nd point process in 3rd Embodiment. 14 is a flowchart illustrating an example of a process that embodies the outline of the second point process illustrated in FIG. 13. 15 is a flowchart illustrating an example of a second point processing subroutine illustrated in FIG. 14;

  Embodiments of the present invention will be described below with reference to the drawings. However, the embodiment described below is merely an example, and there is no intention to exclude various modifications and technical applications that are not explicitly described below. In other words, the present invention can be implemented with various modifications (combining the embodiments, etc.) without departing from the spirit of the present invention. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. The drawings are schematic and do not necessarily match actual dimensions, ratios, quantities, and the like, and each configuration can be replaced with another configuration having an equivalent function. The drawings may include portions having different dimensional relationships and ratios.

<First Embodiment>
The advertisement control apparatus according to the first embodiment of the present invention is incorporated in an advertisement providing system described below. First, a configuration example of this advertisement providing system will be described below.

[1] System Configuration Example FIG. 1 is a diagram illustrating a configuration example of an advertisement providing system in which the advertisement control device according to the first embodiment is incorporated. The advertisement providing system 1 illustrated in FIG. 1 is a system that provides a plurality of electronic products and advertisement information (banner advertisements or the like) related to the electronic products to the terminal device 20 via the communication network 10.

  The above-mentioned “electronic product” refers to a computer software such as an application program and electronic information such as a digital product such as a moving image / still image content. In the first embodiment, a case will be described in which each of a plurality of electronic products is a game application program (hereinafter simply referred to as “application”).

  The advertisement providing system 1 illustratively includes a communication network 10, one or a plurality of terminal devices (hereinafter simply referred to as “terminals”) 20, one or a plurality of product servers 30, a settlement server 40, and advertisement control. And a server 50.

  The terminal 20 is an intelligent device such as a PC (Personal Computer), a PDA (Personal Digital Assistant), a mobile phone, a smartphone, or a tablet computer. The terminal 20 can communicate with the product server 30, the settlement server 40, and the advertisement control server 50 via the communication network 10 as necessary.

  The communication network 10 may be a wireless network or a wired network. Examples of the communication network 10 include the Internet, wireless LAN, infrared communication, 3G, WiMax (registered trademark), Bluetooth (registered trademark), c. Examples of the network include Link (registered trademark), HDMI (registered trademark), wired LAN, telephone line, mobile phone network, PHS network, power line network, IEEE 1394, and the like.

  The product server 30 is a server computer that is an example of an electronic product storage unit that stores and manages an application as an electronic product. The merchandise server 30 can provide (send) an app to the terminal 20 in response to a request from the terminal 20 via the communication network 10.

  The settlement server 40 is a server computer that performs a settlement process associated with the purchase of an application or a billing act. The payment server 40 can perform an application payment process in response to an application purchase request or the like via the communication network 10 from the terminal 20.

  In other words, the terminal 20 can access the product server 30 via the network 10 to receive and install an application from the product server 30. Note that a plurality of applications may be stored and managed in the product server 30. The app can be paid or free. In the case of a charge, the terminal 20 can communicate with the payment server 40 and perform a payment process for the electronic merchandise, for example.

  The advertisement control server 50 is an example of an advertisement control apparatus according to the first embodiment, and is configured to be communicable with the terminal 20. The advertisement control server 50 is a server computer that manages and controls the distribution of advertisement information related to the application provided to the terminal 20 by the product server 30.

  The advertisement control server 50 according to the first embodiment transmits any advertisement information to the terminal 20 in association with a certain application. Note that “association” means that advertisement information is output (displayed) on the terminal 20 when an operation related to a certain application is executed on the terminal 20 (including when it is started or being executed). And linking a relationship with a certain app.

  Further, the advertisement control server 50 uses usage information indicating that another application advertised by the advertisement information is used through the advertisement information transmitted in the terminal 20 that has executed the operation related to the certain application (the other application's Usage information). Thereby, the advertisement control server 50 can grasp the fact that the user is guided from one application to another application through the advertisement information. Then, the advertisement control server 50 changes the amount, content, type, and the like of the advertisement between the applications based on the number of times the user is guided.

  The above “usage information” is information indicating that another application has been installed, information indicating that another application has been started, and information indicating that a user has logged in to continue execution after starting another application. , Information indicating that the user has been charged is included.

Moreover, the following three are considered as a transmission timing of the advertisement information addressed to the terminal 20 from the advertisement control server 50 as a non-limiting example.
(1) When information indicating that a certain application has been transmitted is received from the product server 30 or when information indicating reception has been received from the terminal 20.
(2) When information indicating that an application is installed in the terminal 20 is received from the terminal 20.
(3) When information indicating that a certain application is used in the terminal 20 is received from the terminal 20.

  Further, the function as the advertisement control server 50 may be realized in a distributed manner by a plurality of server computers.

[2] Outline of Advertisement Control Operation by Advertisement Control Server 50 An outline of advertisement control operation by the advertisement control server 50 will be described with reference to FIG. FIG. 2 illustrates a state where guidance (sending / collecting customers) is performed between four applications A to D, which are examples of electronic products.

  Here, it is assumed that the banner advertisement (application B banner) of the application B is displayed during the execution of the application A on the terminal 20. When the application B banner is clicked or tapped on the terminal 20 by the user of the terminal 20, for example, a product introduction screen and / or an installation screen of the application B is displayed on the terminal 20.

  Subsequently, the user is guided to use the app B from the app A through the product introduction screen or the like. When actually guided, this fact is grasped by the advertisement control server 50 receiving the usage information of the app B. In addition, this guidance can be regarded as having sent one user to the application B from the viewpoint of the application A. On the other hand, when viewed from the app B, it can be understood that one user has attracted customers from the app A.

  For example, when the user is guided to use the app B, the app A on the customer side acquires points (for example, + Xpt per person) according to the number of customers, and the app B on the customer attracts the number of customers. Consume corresponding points (eg -Xpt per person).

  Here, “X” is a value corresponding to the degree of use of the app B on the terminal 20 by the user himself / herself guided to the app B, as will be described later. The degree of use is not particularly limited. For example, in addition to the number of activations of application B and the number of logins for starting the contents of the application after activation of application B, the amount of charge consumed in the game realized by application B , Billing count, game play time realized by application B, and the like. In the first embodiment, “X” increases as the degree of use increases. The same rule is applied to such a rule between other apps B-C, between apps C-D, and between apps D-A.

  In this example, application A is an example of a second electronic product that is an electronic product associated with advertisement information and sends a user to application B. On the other hand, the app B is an example of a first electronic product that attracts users from the app A and is an electronic product that corresponds to (advertises) the advertising information associated with the app A.

  The advertisement control server 50 manages the points according to the number of customers between the applications, the number of customers and the degree of use (hereinafter referred to as “customer collection points”) by recording them in a database (see, for example, FIG. 3). Control (selection) which banner advertisement (advertising information) is associated with a certain application (in other words, transmitted or displayed) so that the collection point is equalized or equalized (equalized) between the applications ,decide.

  For example, in the example shown in FIG. 3, application B (+300 pt) has the highest customer collection point, that is, application B has the largest number of customers to another application (in other words, another application has a loan). Therefore, the banner advertisement of application B is displayed on a certain application.

  The customer collection point is an example of a variable parameter. As described above, the customer collection point is increased / decreased not only when the user is guided to use the app B from the app A but also when the user is guided from the app A to the product introduction screen of the app B, etc. Also good. In this case, for example, the application A may acquire +10 pt, and the application B may consume -10 pt.

  The above example is an example in which the number of customer collection points is updated between the customer-side application and the customer-collection application, and is updated with the same increase / decrease range (update degree), which can be implemented with simple logic. is there. However, it is not limited to this.

  For example, only one of the sending / receiving customer points may be updated, or may be updated with a relatively different increase / decrease width between the guidance source application and the guidance destination application. In any case, control equivalent to the above example can be realized.

[3] Example of Hardware Configuration of Terminal 20 Next, the conventional hardware configuration of the terminal 20 can be appropriately adopted, and will be briefly described below.

  The terminal 20 includes, for example, a processor, a storage device, an output device, an input device, a communication device, and the like.

  The processor is for executing an application or the like. Examples of the storage device include a memory and a hard disk drive, and are for storing applications and the like. The output device includes a display or the like, and outputs (displays) an execution result of the application. The input device is for operating advertisement information and installing an application. The communication device is a device or interface that enables connection to the network 10.

[4] Configuration Example of Advertisement Control Server 50 Next, a hardware configuration and a functional configuration of the advertisement control server 50 will be described below. Note that the hardware configuration of the product server 30 and the settlement server 40 can be the same as the configuration of the advertisement control server 50.

(4.1) Hardware Configuration Example FIG. 4 shows a hardware configuration example of the advertisement control server 50 of the present embodiment. The advertisement control server 50 illustrated in FIG. 4 includes, for example, a control unit 501, an input device 503, an external storage device 505, and an output device 506. Further, the advertisement control server 50 may include a communication interface (IF) 507.

  For example, the control unit 501 controls the operation of the entire advertisement control server 50.

  The input device 503 is used for a server administrator or the like to input an operation signal to the control unit 501. Examples of the input device 503 include a keyboard, a pointing device such as a mouse and a trackball, and the like. Further, the input device 503 may include a touch pad or a touch panel provided in the display 506A described later.

  As the external storage device 505, a hard disk drive (HDD), flash memory, SRAM (Static Random Access Memory), magnetic tape device, optical disk device, or the like can be used. The external storage device 505 stores various data such as a program used for advertisement control (hereinafter also referred to as “advertisement control program”) and parameters generated in the server and / or received from the terminal, as well as electronic merchandise and advertisement information. Etc. can be stored. The advertisement control server 50, which is an example of a computer, reads an advertisement control program from the external storage device 505, transfers it to an internal memory such as a main memory 513, which will be described later, and uses it.

  The advertisement control program or the like can be provided in a form recorded on a computer-readable recording medium. Recording media include, for example, a hard disk, a magnetic disk, a magneto-optical disk, a CD-ROM (Compact Disk Read Only Memory), a DVD (Digital Versatile Disk), a BD (Blue-ray Disk), a ROM cartridge, and a battery-backed RAM cartridge. , Flash memory cartridges, non-volatile RAM cartridges, and the like. Further, the advertisement control program or the like may be provided to the advertisement control server 50 via the network 10 by the communication IF 507.

“Computer” means, for example, hardware and operating system (O
S) and may mean hardware that operates under the control of the OS. Further, when the OS is unnecessary and the hardware can be operated by the program alone, it can be considered that the hardware corresponds to a computer. The hardware can include an arithmetic device such as a CPU and a reading device that can read a program recorded on a recording medium.

  The advertisement control program or the like includes program code that causes the computer as described above to realize the function as the advertisement control server 50. Some of the functions may be realized by the OS instead of the program.

  The output device 506 illustratively includes a display 506A and a speaker 506B, and provides video and audio corresponding to the execution state of the advertisement control program to the operator of the advertisement control server 50 and the like. A liquid crystal display, PDP (plasma display panel), HMD (head mounted display), or the like can be applied to the display 506A. The display 506A may be a large-screen integrated display having a plurality of displays.

  The communication IF 507 is a device or interface that enables connection to the network 10. The advertisement control server 50 can appropriately communicate with the terminal 20 and other servers 30 and 40 connected to the network 10 via the communication IF 507.

  The communication IF 507 has a transmission / reception function. If attention is paid to the transmission function, the communication IF 507 functions as an example of a transmission unit that transmits one of the applications to the terminal 20 in association with advertisement information of another application excluding the application. To do.

  In addition, the communication IF 507 is an example of a receiving unit that receives from the terminal 20 usage information indicating that another application has been used through advertisement information in the terminal 20 that has performed an operation related to a certain application, when focusing on the reception function. Function.

  In the advertisement control server 50 and the product server 30, some or all of the graphic memory 514, the audio memory 515, the GPU 516, the audio processor 518, and the output device 506 (in other words, graphic related functions and audio related functions) are provided. It does n’t matter if you do n’t.

(4.2) Functional Configuration Example of Advertisement Control Server 50 Next, FIG. 5 shows a functional configuration example of the advertisement control server 50.

  The advertisement control server 50 illustrated in FIG. 5 includes, as an example of a function (control unit 501) realized by the CPU 511 reading an advertisement control program or the like from the main memory 513 and executing it, A processing unit 511b, a first point processing unit 511c, and a second point processing unit 511d are provided. Note that the storage unit 530 illustrated in FIG. 5 corresponds to the main memory 513 and / or the external storage device 505 described above. The storage unit 530 is an example of a storage unit that stores an application database (DB) 531, a user database (DB) 535, and a log database (DB) 536.

  First, each database in the storage unit 530 will be described.

  The application DB 531 stores information related to a plurality of applications that are examples of electronic products.

  Examples of information related to the application include application identification information (hereinafter also referred to as “application ID”), customer collection point DB 531a, company information DB 531b, advertisement information DB 531c, and the like.

  The customer collection point DB 531a stores customer collection points for each of a plurality of applications. That is, the customer collection point DB 531a stores a plurality of application IDs in association with each customer collection point.

  The advertisement information DB 531c stores advertisement information for each of a plurality of applications. That is, the advertisement information DB 531c stores a plurality of application IDs and respective advertisement information in association with each other. This advertisement information includes a banner advertisement and an offer advertisement. The “offer advertisement” means, for example, value information (for example, parameters used in the game, in-game currency, etc.) that can be used by the application A when another application B different from the application A being executed on the terminal 20 is installed. The game points, items, additional programs, data, etc.) are given to the terminal 20.

  Further, the advertisement information DB 531c stores a banner data list 533 for banner advertisements and / or an offer data list 534 for offer advertisements. In the banner data list 533, for example, for each of a plurality of banner advertisements, an application ID of an application to be advertised, a storage location of banner advertisement data, and the like are described in a list format. The same applies to the offer data list 534. In addition, with the application ID, the banner advertisement of each application is also associated with the customer collection point of each application.

  The user DB 535 stores information related to the terminal 20 and / or the user of the terminal 20, and stores, for example, a terminal ID and a server ID.

  The log DB 536 stores log information such as a transmission history of advertisement information.

  The application DB 531 (advertising information DB 531c), the user DB 535, and the log DB 536 are associated with each other, so that it is possible to manage and grasp which advertising information application associated with which application is used in the terminal 20. it can.

  Next, each functional unit of the control unit 501 will be described.

  The advertisement processing unit 511a executes, for example, user authentication processing and advertisement processing.

  In the user authentication process, the advertisement processing unit 511a determines whether or not the user authentication with the terminal 20 has succeeded based on the stored information in the user DB 535. If the user authentication is successful, the terminal 20 can use a service (advertisement control) by the advertisement control server 50. If user authentication fails, the terminal 20 cannot receive service from the advertisement control server 50, but normal processing by the application is executed. Since such authentication processing can use conventional techniques as appropriate, detailed description will be omitted.

  The advertisement process includes a banner process for transmitting a banner advertisement and / or an offer process for transmitting an offer advertisement. In the first embodiment, only banner processing will be described. The offer process is the same as the details of the banner process described later, except for the process related to the provision of value information that can be used by the application A.

  The advertisement processing unit 511a transmits the banner advertisement (advertisement information) of the application selected by the sending / collecting customer balance processing unit 511b to the terminal 20 that has requested the banner when the operation related to any application is executed. And the advertisement process part 511a updates a customer collection point in cooperation with the 1st point process part 511c, for example, when the information which shows the fact that the banner advertisement was selected (click, tap, etc.) is received. Moreover, the advertisement process part 511a updates a customer collection point in cooperation with the 2nd point process part 511d, when the usage information of the application advertised by the banner advertisement is received. Details of the banner process will be described later with reference to FIGS.

  The customer collection processing unit 511b cooperates with the advertisement processing unit 511a to perform processing for balancing customer collection between electronic commodities based on the customer collection points described with reference to FIGS.

  In other words, the customer-collection customer balance processing unit 511b functions as an example of a selection unit that controls (selects) which electronic product is associated with which advertisement information based on the customer-collection point. Details of the customer / collector balance processing by the customer / collector balance processing unit 511b will be described later with reference to FIG.

  Next, when the first point processing unit 511c receives information indicating the fact that the banner advertisement is selected, the product introduction screen of the application advertised by the banner advertisement from the application requested by the user through the banner advertisement, etc. It is determined that it was guided to. Then, the first point processing unit 511c updates at least one of the customer collection points of the guidance source (customer side) app and the customer collection point of the guidance destination (customer side) application ( First point processing). In the first embodiment, the first point processing unit 511c adds and subtracts a uniform value to each of the customer-side application and the customer-collecting point.

  Next, when the second point processing unit 511d receives the usage information of the application advertised by the banner advertisement, the second point processing unit 511d guides the application advertised by the banner advertisement from the application requested by the user through the banner advertisement. It is determined that Then, the second point processing unit 511d updates at least one of the customer collection points of the guidance source (customer side) and the customer collection point of the guidance destination (customer collection side) (second point processing). ). The second point processing unit 511d includes an acquisition unit 511e and an update unit 511f.

  The acquisition unit 511e is an example of an acquisition unit that acquires usage information of the application on the terminal 20 by the user who is guided to use after receiving the usage information of the application from the terminal 20. In the present embodiment, the usage information is acquired at the elapse of one or more predetermined periods, thereby acquiring (calculating) the continuation level of the application usage as the usage level. Acquisition (calculation) of the continuation degree is performed one or more times. The acquisition (calculation) timing of the continuation degree may be in accordance with the elapse of a predetermined period or may not be in accordance with the elapse of the predetermined period.

  The update unit 511f is an example of an updating unit that updates (adds or subtracts) at least one of the customer collection points of the customer-side application and the customer collection points of the customer-collection application. In the first embodiment, the updating unit 511f updates the customer collection points of both the customer-side application and the customer-collection side application according to the usage degree acquired by the acquisition unit 511e.

[5] System Operation Description Hereinafter, the operation of the advertisement providing system 1 configured as described above will be described.

(5.1) Overall System Flow As illustrated in FIG. 6, when any installed application is activated, the terminal 20 performs user authentication processing with the advertisement control server 50. (Processing P10 and P20).

  When user authentication fails due to a communication failure or server failure (NO in process P20), normal processing (for example, a game) by the application is performed (process P30). In other words, even if the user authentication fails, the user of the terminal 20 can only use the service provided by the advertisement control server 50 and can use the normal processing by the activated application.

  On the other hand, when the user authentication is successful, the activated application performs an advertisement process (banner process) (process P40). Depending on the activated application, the offer process may be performed. For example, in the banner process, a banner advertisement is displayed during execution of an application on the terminal 20.

  When the banner processing is completed, normal processing by the activated application is performed (processing P50).

(5.2) Banner Process Next, an advertisement process (banner process) by the advertisement control server 50 (advertisement processing unit 511a) or the like will be described with reference to FIGS.

  As illustrated in FIG. 7, when any application (for example, application A) is activated in the terminal 20 and banner processing is started, the terminal 20 (application A) sends a banner request to the advertisement control server 50. The data is transmitted to the destination (processing P501).

  When receiving the banner request, the advertisement control server 50 determines whether or not the customer collection points (total points) of the account to which the application A as the banner request source has reached a preset upper limit threshold (processing P502 and P503). The “account” is information issued (allocated), for example, for each company that distributes the application or for each application. The upper threshold value is a threshold value related to the customer collection points of the entire application of each company or the like, and is stored in the customer collection point DB 531a of the application DB 531, for example.

  As a result, if the customer collection point has reached the upper limit threshold value (in the case of YES in process P503), the advertisement control server 50 determines that the application A is in the “overdelivery customer” state and ends the banner process. To do. Therefore, the banner advertisement is not displayed for the application A activated on the terminal 20 (process P504).

  On the other hand, if the customer collection point has not reached the upper limit threshold value (NO in process P503), the advertisement control server 50 performs the customer collection process by the customer collection balance processing unit 511b (process P505), and the customer collection balance. A banner advertisement of the application (for example, application B) selected by the process is transmitted to the terminal 20, and the fact that the banner advertisement has been transmitted is temporarily (cached) stored in, for example, the log DB 536 (process P506). Details of the sending / collecting customer balance processing will be described later with reference to FIG.

  When receiving the banner advertisement from the advertisement control server 50, the terminal 20 (application A) displays the banner advertisement (process P507), and monitors the presence or absence of a selection operation (for example, click or tap) by the user on the banner advertisement. (Process P508).

  If there is no selection operation for the banner advertisement (NO in process P508), the application A of the terminal 20 displays the banner advertisement for the time specified by the advertisement control server 50 (process P509), and returns to process P501. Information on the designated time for displaying the banner advertisement is transmitted from the advertisement control server 50 to the terminal 20 together with the banner advertisement or separately from the banner advertisement. Alternatively, the information on the designated time may be held in advance in the terminal 20.

  If there is a selection operation for the banner advertisement (YES in process P508), information indicating the selection operation (click information or the like), a product introduction screen of an application (for example, application B) advertised by the banner advertisement, or the like. The URL (Uniform Resource Locator) request is transmitted to the advertisement control server 50 (process P510).

  Upon receiving the click information from the terminal 20, the advertisement control server 50 determines that the user is guided from the application A to the product introduction screen of the application B through the advertisement information, and stores the click information in, for example, the log DB 536 (Process P511). ).

  As illustrated in FIG. 8, the advertisement control server 50 determines whether or not the customer is between the same company (processes P512 and P513). This determination is performed based on company information for each application stored and managed in the company information DB 531b.

  If the customer is between the same company (YES in process P513), the advertisement control server 50 (first point processing unit 511c) performs the first point processing by the first point processing unit 511c, The customer collection point of the customer-side application A is increased (for example, +10 pt), and the customer collection point of the customer-side application B is decreased (for example, -10 pt) (processing P514).

  On the other hand, if it is not the customer between the same companies (in the case of NO in process P513), the advertisement control server 50 (first point processing unit 511c) performs the first point process, so that the customer side The customer collection point of the application A is increased (for example, only +9 pt out of +10 pt), and the customer collection point of the application B on the customer collection side is decreased (for example, −10 pt) (processing P516).

  Here, of the +10 pt, the remaining +1 pt can be accumulated (pooled) in the customer collection point DB 531a (see FIG. 5) as insurance points in the advertisement control server 50 (process P517). The insurance points can be used as adjustment points in the case of “overdelivery customers” or “overcollection customers”.

  After the above-mentioned customer collection point increase / decrease process, the advertisement control server 50 transmits the URL requested from the terminal 20 to the terminal 20 (process P515). The terminal 20 accesses the received URL. When the terminal 20 accesses the URL (process P518), for example, the page data corresponding to the URL is transmitted from the advertisement control server 50 to the terminal 20 (process P519). The page is, for example, a page (installation page) where the introduction and installation of the application B advertised as a banner can be performed.

  The terminal 20 installs the application B advertised through the banner through the installation page. Then, the installed application is temporarily activated, for example, in the background, and transmits information indicating installation (installation notification) to the advertisement control server 50 (process P520). Thereafter, the application B transmits usage information of the application B to the advertisement control server 50 every time it is activated by the user. Note that information indicating installation and application usage information may be transmitted from a server such as the product server 30.

  Then, when receiving the installation notification, the advertisement control server 50 starts the second point processing unit 511d, and when receiving the usage information of the application B thereafter, updates the sending / receiving points of the application A and the application B. Details of the second point process will be described later with reference to FIGS. Even when this installation notification is received, it is considered that the application B is used for the first time, and the customer collection points of the application A and the application B may be updated.

  As described above, a series of banner processing ends.

(5.3) Passenger / Balance Balance Processing Next, with reference to FIG. 9, the travel / collector balance process by the advertisement control server 50 (passenger / balance balance processing unit 511b) will be described.

  In the sending / collecting customer balance process (process P505) described in FIG. 7, the process illustrated in FIG. 9 is performed. That is, the advertisement control server 50 (sending / collecting customer balance processing unit 511b) refers to the banner data list 533 (see FIG. 5) of the advertisement information DB 531c (process P701), and excludes applications already installed in the terminal 20 from the list. (Process P702).

  Next, the advertisement control server 50 arranges the banner data list 533 in the order of the customer collection points of the applications advertised by the banner advertisement in the list (process P703), and selects the application having the highest customer collection point (process P704). Then, the advertisement control server 50 determines whether or not the customer collection point of the account to which the selected application belongs has reached a preset lower limit threshold (processing P705 and P706). The “lower threshold value” is set in order to suppress “over-collection”.

  As a result of the determination, if the total point has reached a preset lower threshold (in the case of YES in process P706), the advertisement control server 50 excludes the selected application from the banner data list 533 (process P707), The other application having the highest customer collection point is selected again in the banner data list 533 (process P704).

  On the other hand, if the customer collection point has not reached the preset lower threshold (in the case of NO in process P706), the advertisement control server 50 displays the banner transmission history to the application (app A) that has requested the banner. Confirm with the cache (process P708). As a result of the confirmation, it is determined whether or not the banner advertisement of the application (provisionally assumed to be application B) selected most recently (for example, within the latest five times) by the application A is displayed (processing P709 and P710).

  As a result of the determination, if the banner advertisement of the application B is displayed within the latest five times in the application A (YES in process P710), the advertisement control server 50 excludes the selected application A from the banner data list. Then, another application with the highest customer collection point is selected again (process P704).

  On the other hand, if the banner advertisement of application B is not displayed within the last five times in application A, the banner advertisement displayed in application A is determined as the banner of application B (processing P712).

  The advertisement control server 50 (sending / collecting customer balance processing unit 511b) controls the banner advertisement associated with the application that requested the banner based on the collecting / sending point as described above. For example, if there is an app with a relatively higher customer collection point than other apps, the banner advertisement of the app with the higher customer collection point is selected as advertisement information to be transmitted to the terminal 20 in association with the other application that requested the banner To do.

  In the example of FIG. 3, since the application B has a higher customer collection point than other applications, the application B selects and transmits the advertisement information of the application B as the advertisement information to be transmitted in association with the other application. .

  In addition to the above, as a method of advertising based on customer collection points, for each application including applications that already have high customer collection points, select the advertisement information of the application you want to attract customers (low customer collection points) Then, a method of transmitting (displaying) can be considered. In this case, for example, it is effective when there is an application that wants to increase the number of sales in the short term or to increase the number of users. Therefore, the control of the advertising information based on the sending and receiving points is within a range not departing from the purpose. Needless to say, various modifications can be made.

(5.4) Overview of Second Point Processing Next, an overview of second point processing by the advertisement control server 50 (second point processing unit 511d) will be described with reference to FIG.

  As illustrated in FIG. 10, when the user uses the app B for the first time, the advertisement control server 50 receives the usage information of the app B from the terminal 20, and guides the user from the app A to the app B through a banner advertisement (see FIG. 10). 10 determines that the customer has been sent). Then, the advertisement control server 50 adds, for example, 100 pt to the customer A collecting point of the application A, and subtracts, for example, 100 pt from the customer B collecting point of the application B.

  In addition, the advertisement control server 50 receives the usage information of the application B from the terminal 20 when the application B is used on the next day (one day after) the day (first day) when the user uses the application B for the first time. It is determined that it continues. Then, the advertisement control server 50 adds, for example, 100 pt to the customer A collecting point of the application A, and subtracts, for example, 100 pt from the customer B collecting point of the application B.

  Further, the advertisement control server 50 receives the usage information of the app B from the terminal 20 when the user uses the app B seven days after the first day, and determines that the usage is continuing. Then, the advertisement control server 50 adds, for example, 100 pt to the customer A collecting point of the application A, and subtracts, for example, 100 pt from the customer B collecting point of the application B. Note that addition / subtraction may be performed in the case of continuous use from the first day to seven days later.

  Further, the advertisement control server 50 receives the usage information of the application B from the terminal 20 when the user uses the application B even after 30 days from the first day, and determines that the use is continuing. Then, the advertisement control server 50 adds, for example, 300 pt to the customer A collection point of application A, and subtracts, for example, 300 pt from the collection point of application B.

As described above, when the app B is not used after the next day, a total of 100 pt is added to or subtracted from the customer collection points of the apps A and B according to the usage (continuation) of the app B by the user who only uses the first day Will be.
Further, the advertisement control server 50 determines whether the application B has been used until the next day when the application B is not used after 7 days (including after 7 days). A total of 200 pt is added to or subtracted from the sending / receiving customer points of the apps A and B.
Further, the advertisement control server 50 uses the application B by the user that the use has been continued until seven days after the use of the application B is not used after 30 days (including after 30 days) (continuation degree). Accordingly, a total of 300 pt is added to or subtracted from the customer collection points of the apps A and B.
Furthermore, when the use of the app B is continued until the 30th, the advertisement control server 50 determines that the total of 600 pt is applied to the app A and the usage level (continuation level) of the app B by the user that the app B is continued until the 30th. B is added to or subtracted from the customer collection points.

  That is, in the second point process, the customer collection points of the applications A and B are updated according to the usage degree of the application B on the customer collection side.

  Next, with reference to FIG. 11, the flow of processing that embodies the outline of the second point processing illustrated in FIG. 10 will be described. This second point process is started when an installation notification is received from the terminal 20.

  As illustrated in FIG. 11, for example, the advertisement control server 50 determines whether or not the communication IF 507 has received (acquired) the usage information of the app B in one day such as the date when the installation notification of the app B is received from the terminal 20. The use of the application B is monitored by monitoring (processing P800).

  Then, the advertisement control server 50 determines whether or not the usage information of the application B has been acquired (one or more times) in one day (processing P801 and P802).

  If the usage information of application B is acquired as a result of the determination (YES in process P802), advertisement control server 50 guides the user from application A to introduction of application B through a banner advertisement. Judgment. Then, the advertisement control server 50 increases (for example, +100 pt) the customer collection point of the application A and decreases (for example, −100 pt) the customer collection point of the application B as the compensation price (or compensation) (processing P803). If the customer is not a customer between the same companies as in the processes P516 and 517 shown in FIG. 8, for example, +10 pt out of +100 is accumulated as an insurance point in the advertisement control server 50, for example, in the customer collection point DB 531a (see FIG. 5) ( Pool). The same applies to the following processes P809, 813 and 817.

  On the other hand, if the usage information of application B is not acquired (NO in process P802), the advertisement control server 50 determines whether, for example, three days have elapsed since the date of installation (notification date of installation). Is determined (processing P804 and P805). If the third day has not elapsed (NO in process P805), the advertisement control server 50 returns to process P800, and if the third day has elapsed (YES in process P805), the second point process is performed. finish. Note that the processes P804 and 805 may be omitted. In this case, if the result of the process P802 is NO, the process returns to the process P800 as it is.

  After the above-mentioned collection / acquisition point increase / decrease process (process P803), the advertisement control server 50 (acquisition unit 511e) uses the application B for one day on the day following the day of introduction to the application B (first day used by the user for the first time). The use of the application B is monitored by monitoring whether or not the communication IF 507 has received (acquired) the information (process P806).

  Then, the advertisement control server 50 determines whether or not the usage information of the app B has been acquired (one or more times) in the next day for one day (processing P807 and P808).

  If the usage information of application B is acquired as a result of the determination (YES in process P808), the advertisement control server 50 determines that the usage has continued until the next day. Then, the advertisement control server 50 increases (for example, +100 pt) the customer collection point of the application A and decreases (for example, −100 pt) the customer collection point of the application B as a continuation consideration (or compensation) (processing P809).

  On the other hand, if the usage information of application B is not acquired (NO in process P808), advertisement control server 50 ends the second point process.

  After the above-mentioned customer collection point increase / decrease process (process P809), the advertisement control server 50 transmits the usage information of the application B to the communication IF 507 for one day after seven days on the day (first day used by the user for the first time) guided to the introduction of the application B. Is used (monitored) to monitor usage of application B (process P810).

  Then, the advertisement control server 50 determines whether or not the usage information of the app B is acquired (one or more times) in one day after seven days (processing P811 and P812).

  If the usage information of application B is acquired as a result of the determination (YES in process P812), the advertisement control server 50 (update unit 511f) determines that the usage has continued until seven days later. Then, the advertisement control server 50 increases (for example, +100 pt) the customer collection point of the application A and decreases (for example, −100 pt) the customer collection point of the application B as a continuation consideration (or compensation) (processing P813).

  On the other hand, if the usage information of application B is not acquired (NO in process P812), advertising control server 50 ends the second point process.

  After the above-mentioned customer collection point increase / decrease process (process P813), the advertisement control server 50 applies the application B in the first day 30 days after the day when the advertisement control server 50 is guided to the introduction of the application B (the first day when the user first uses it). The usage of the application B is monitored by monitoring whether or not the communication IF 507 has received (acquired) the usage information (process P814).

  Then, the advertisement control server 50 determines whether or not the usage information of the app B has been acquired (one or more times) in one day after 30 days (processing P815 and P816).

  If the usage information of application B is acquired as a result of the determination (YES in process P816), the advertisement control server 50 determines that the usage has continued until 30 days later. Then, the advertisement control server 50 increases (for example, +300 pt) the customer collection point of the application A and decreases (for example, −300 pt) the customer collection point of the application B as a continuation consideration (or compensation) (processing P817).

  On the other hand, if usage information is not acquired (NO in process P816), advertisement control server 50 ends the second point process.

[6] Conclusion As described above, according to the first embodiment, when the user is guided from one application to the use of another application through a banner advertisement, the acquisition unit 511e uses the degree of use of the destination application (continuation) Degree). Since this usage degree can be regarded as a fixing rate of the guidance destination application, the updating unit 511f updates (decreases) the guidance destination customer collection point according to the usage degree. As a result, the number of customer collection points of the guidance destination application having a high fixing rate is greatly reduced, and the reduction of the number of customer collection points of the guidance destination application having a relatively low fixation rate can be suppressed. Thereby, the guide application with a low fixing rate can easily select the banner advertisement, and can attract users. Therefore, it is possible to correct the unfairness between the guidance destination applications having different fixing rates.

Further, since the usage level can be regarded as a withdrawal rate of the guidance source application, the update unit 511f updates (increases) the guidance source sending / receiving customer point according to the usage level. As a result, the guide app can use the increased amount as a source of new customer acquisition (it becomes easier to display advertisements in other apps), and therefore, unfairness between guide apps with different exit rates Can be corrected.
Further, as a result of the above, the user migration rate between apps provided by the advertisement providing system 1 is increased, the use of both the guidance source and the guidance destination is promoted, and the application (game) industry is activated.

Second Embodiment
Next, an advertisement control apparatus according to the second embodiment of the present invention will be described.

  In the second embodiment, the content of the second point process is different from that in the first embodiment. The configuration and other processes of the second embodiment are the same as those of the first embodiment.

  With reference to FIG. 12, the flow of the 2nd point process in 2nd Embodiment is demonstrated.

  As illustrated in FIG. 12, the advertisement control server 50 (acquisition unit 511e) monitors the usage of the application B by monitoring whether the communication IF 507 receives (acquires) the usage information of the application B (processing P900). ).

  Then, the advertisement control server 50 determines whether or not the usage information of the app B has been acquired (processing P901 and P902).

  If the usage information of application B is acquired as a result of the determination (YES in process P902), the advertisement control server 50 (update unit 511f), when acquiring the usage information of application B for the first time, uses the advertising information. It is determined that the user is guided from application A to introduction of application B. Moreover, the advertisement control server 50 (update part 511f) determines with the utilization of the application B continuing, when acquiring further, after acquiring the usage information of the application B for the first time. Then, the advertisement control server 50 acquires (calculates) the number of uses of the guidance destination application B (process P903). Specifically, the advertisement control server 50 increments a variable N indicating the number of uses stored in the log DB 535 (see FIG. 5) (N = N + 1). Note that the initial value of the variable N is, for example, zero.

  On the other hand, if the usage information of application B is not acquired (NO in process P902), or after acquiring the number of uses (after process P903), the advertisement control server 50 determines the date on which application B is installed. For example, it is determined whether or not 30 days have passed (processing P904 and P905).

  As a result of the determination, if 30 days have not elapsed (NO in process P905), the advertisement control server 50 returns to process P900.

  On the other hand, if 30 days have elapsed (in the case of YES in process P905), the advertisement control server 50 (update unit 511f) uses app A and app B as compensation (or compensation) for user guidance and continuation. The customer sending / receiving points are updated according to the number of uses (variable N). That is, the advertisement control server 50 increases the value + X1pt corresponding to the number of uses (variable N) from the customer A collection point of the application A, and decreases by the value −X1pt corresponding to the number of uses from the customer collection point of the application B (processing). P906). In the second embodiment, the value X1 corresponding to the number of uses is a value (update degree) that increases as the number of uses increases.

  As described above, according to the second embodiment, the update unit 511f determines that the guidance destination application increases as the number of times of use increases, in view of the fact that the fixing rate of the guidance destination application increases as the number of times of use of the guidance destination application increases. Since the number of customer sending / receiving points is greatly reduced (-X1pt), the unfairness between the guidance destination applications can be corrected. In addition, the update unit 511f increases the number of attracting and receiving customer points of the guidance source app as the number of times of use increases, in view of the fact that the withdrawal rate of the guidance source app increases as the number of uses of the guidance destination app increases ( + X1 pt), it is possible to correct the unfairness between the guidance source applications.

<Third Embodiment>
Next, an advertisement control apparatus according to the third embodiment of the present invention will be described.

  In the third embodiment, the contents of the second point process are different from those in the first and second embodiments. The configuration and other processes of the third embodiment are the same as those of the first embodiment.

  First, with reference to FIG. 13, the outline | summary of the 2nd point process by the advertisement control server 50 (2nd point process part 511d) which concerns on 3rd Embodiment is demonstrated.

  As illustrated in FIG. 13, the advertisement control server 50 receives usage information of the application B from the terminal 20 when the user uses the application B for the first time, and transfers one user from the application A to the application B through a banner advertisement. It is determined that the user has been guided (sent in FIG. 13). Then, the advertisement control server 50 updates the customer collection points of the apps A and B as the compensation (or compensation) for the user's guidance.

  Here, in the third embodiment, the advertisement control server 50 adds / subtracts the value calculated from the reference point and the rate as the reference value to the sending / receiving customer points of the app A and the app B, thereby transmitting the app A and B. Update attracting points. For example, if the reference point is 100 pt and the rate is 1.0, 100 pt, which is a value obtained by multiplying 100 pt by 1.0, is added to or subtracted from the sending / receiving customer points of application A and application B. Note that the reference points are stored in the storage unit 530 (see FIG. 5), for example. Similarly, when other users are guided from the application A to the introduction of the application B, the value calculated from the reference point and the rate is added to or subtracted from the customer collection points of the applications A and B.

  Then, the advertisement control server 50 measures the continuation rate of each user's app B guided from the app A to the app B, and calculates an average value thereof. The continuation rate indicates how long the application B is continuously used by the guided user in the terminal 20 for a predetermined period (for example, 7 days or 30 days), and is an example of the usage degree (continuation degree). is there.

  Thereafter, the advertisement control server 50 updates the rate applied to the next month (M + 1 month) after the used month (M month) to a value corresponding to the average value of the continuation rate. In the third embodiment, the higher the average value of the continuation rate, the higher the rate. For example, if the average value of the continuation rate is 20%, the rate is updated to 1.2.

  Then, when it is the month following the month of use (M month) (M + January), when the other user is guided from the app A to the app B, the advertisement control server 50 determines the rate according to the reference point and the degree of use. The customer collection points of apps A and B are updated by adding / subtracting the value calculated from the above to the customer collection points of apps A and B. For example, if the reference point is 100 pt and the rate is 1.2, 120 pt, which is a value obtained by multiplying 100 pt by 1.2, is added to or subtracted from the customer A and B points. For example, if the reference point is 100 pt and the rate is 1.1, 110 pt, which is a value obtained by multiplying 100 pt by 1.1, is added to or subtracted from the sending / receiving customer points of application A and application B.

  Note that the same processing is applied to other applications A-C, B-C, and the like. In FIG. 13, when one user is guided from the app A to the app C (for example, the customer is sent), the advertisement control server 50 has an average value of the continuation rate of each user, for example, 10%. 50 updates the rate applied to the next month (M + 1 month) of the used month (M month) to a value (1.1) corresponding to the average value of the continuation rate. Further, the advertisement control server 50 adds or subtracts 110 pt, which is a value obtained by multiplying a reference point (for example, 100 pt) and a rate (for example, 1.1), to the sending / receiving customer points of the app A and the app B.

  Next, with reference to FIG. 14 and FIG. 15, a processing flow that embodies the outline of the second point processing illustrated in FIG. 13 will be described.

  As illustrated in FIG. 14, the advertisement control server 50 monitors whether or not the communication IF 507 receives (acquires) the usage information of the application B for three days from the date when the application B is installed. Is monitored (process P1000).

  Then, the advertisement control server 50 determines whether or not the usage information of the app B has been acquired (at least once) for 3 days (processing P1001 and P1002).

  If the use information of application B is not acquired as a result of the determination (NO in process P1002), advertisement control server 50 ends the second point process.

  On the other hand, if the usage information of application B is acquired (YES in process P1002), advertisement control server 50 determines that advertisement control server 50 has guided the user from application A to introduction of application B through a banner advertisement. To do.

  Then, the advertisement control server 50 increases (+ X2pt) the customer collection point of the application A and decreases (-X2pt) the customer collection point of the application B as compensation (or compensation) for the guidance ( Process P1003). Here, X2 is a value obtained by multiplying the reference point (+100) by the rate R.

  After the collection point increase / decrease processing, the advertisement control server 50 (acquisition unit 511e), for example, seven days from the date when the usage information of the app B is acquired (the date when the user is guided) of the app B on the terminal 20 by the user. The continuation rate is measured, and the result is stored in the log DB 536 (see FIG. 5) (processing P1004).

  The advertisement control server 50 performs the above process when each user is guided from the application A to the introduction of the application B, and the second point process is performed immediately before the month when the application B is used. Call the subroutine.

  As illustrated in FIG. 15, the advertisement control server 50 (update unit 511f) calculates an average value of the continuation rate based on the continuation rate of the application B of each user guided from the application A to the introduction of the application B (Process P1010). ).

  Then, the advertisement control server 50 updates the rate R applied to the next month to a value corresponding to the calculated average value of the continuation rate (process P1011).

  As a result, when the month following the month of use is reached, the advertisement control server 50 determines the continuation rate in process P1003 (see FIG. 14) when a certain user is guided from application A to introduction of application B. By using the rate R updated according to the average value, the sending and receiving points of the apps A and B are updated according to the continuation rate.

As described above, according to the third embodiment, as in the first embodiment, when the user is guided from one app to another app, the unfairness between the guide source app and the guide app is reduced. It can be corrected.
<Modification>
In addition, this invention is not limited to said specific example. That is, the above-described specific examples that are appropriately modified by those skilled in the art are also included in the scope of the present invention as long as they have the characteristics of the present invention. Moreover, each element with which embodiment mentioned above is provided can be combined as long as it is technically possible, and the combination of these is also included in the scope of the present invention as long as it includes the features of the present invention.

  For example, in the first embodiment described above, the size of the customer collection point, the upper limit / lower limit threshold for the customer collection point, etc. are merely examples of information (variable parameters) indicating the amount or difference of customer collection or customer collection. The “addition / subtraction” of points is not limited to the mode shown in the above-described embodiment. For example, whether to add or subtract the customer collection points may be either as long as one is addition and the other is subtraction.

  In addition, although the case where the sending / collecting customer balance processing is executed when a banner request is made has been described, the sending / receiving customer balancing processing may be performed periodically or randomly. In this case, if there is a banner request, the advertisement information already selected by the customer-collection customer balance process is transmitted (process P506 shown in FIG. 7).

  In the first embodiment, the usage degree acquired by the acquisition unit 511e is the continuation degree of the guidance destination application. However, the usage degree may be the charge amount or the login count of the guidance destination application. This is because it is considered that the withdrawal rate of the guidance source app and the retention rate of the guidance destination app increase as the billing amount and the number of logins increase. Similarly, the degree of use may be the degree of progress of a game realized by the guidance destination application on the terminal 20.

  Further, the acquisition unit 511e may further acquire not only the usage level of the guidance destination application but also the usage level of the guidance source application. In this case, the update unit 511f may update each customer collection point according to the usage level of the guidance source application and the usage level of the guidance destination application. For example, the update unit 511f updates according to the difference between the usage level of the guidance source application and the usage level of the guidance destination application. The degree of update at this time will more accurately represent the departure rate of the originator app and the retention rate of the destination app, compared to the degree of update only depending on the usage degree of the destination app. It is possible to further correct the unfairness between the apps and the guide application.

  In addition, the acquisition unit 511e may further acquire not only the usage degree of the guidance destination application but also the type of the guidance destination application (providing company, genre, etc.). In this case, the update unit 511f updates according to the usage degree of the guidance destination application and the type of the guidance destination application.

50: Advertisement control server (advertisement control device)
507: Communication IF (transmission means, reception means)
511b: Send / receive customer balance processing section (selection means)
511e: Acquisition unit (acquisition means)
511f: Update unit (update means)
530: Storage unit (storage means)

Claims (6)

An advertisement control device capable of communicating with a terminal device,
Storage means for storing variable parameters for each of a plurality of electronic products and advertisement information for each of the plurality of electronic products;
Selection means for selecting advertisement information of any one first electronic product from each advertisement information based on each variable parameter;
Transmitting means for transmitting the selected advertisement information to the terminal device in association with any one of the plurality of electronic products excluding the first electronic product;
Receiving means for receiving usage information indicating that the first electronic product has been used through the transmitted advertisement information in the terminal device that has performed the operation relating to the second electronic product;
Obtaining means for obtaining a usage degree indicating a degree of use of the first electronic product and the second electronic product in the terminal device after the usage information is received by the receiving unit;
Updating means for updating at least one of the variable parameters of the first electronic merchandise and the variable parameters of the second electronic merchandise according to the degree of use of the first electronic merchandise and the second electronic merchandise;
With
The acquisition means acquires the usage information for each of a plurality of set predetermined periods, thereby acquiring a continuation level of use of the first electronic product and the second electronic product as the usage level.
Advertising control device. The usage degree includes the number of logins performed for the execution of the first electronic product.
The advertisement control device according to claim 1. The usage degree includes a charge amount charged for the first electronic product.
The advertisement control device according to claim 1 or 2. The electronic merchandise includes a game application program for realizing a game on the terminal device,
The usage level includes the progress level of the game.
The advertisement control device according to any one of claims 1 to 3 . The storage means stores a reference value referred to by the update means,
The update means updates the one variable parameter by adding or subtracting a value calculated from the reference value and a value corresponding to the degree of use to the one variable parameter.
The advertisement control device according to any one of claims 1 to 4 . A computer that can communicate with the terminal device
Storage means for storing variable parameters for each of a plurality of electronic products and advertisement information for each of the plurality of electronic products;
Selection means for selecting advertisement information of any one first electronic product from each advertisement information based on each variable parameter;
Transmitting means for transmitting the selected advertisement information to the terminal device in association with any one of the plurality of electronic products excluding the first electronic product;
Receiving means for receiving usage information indicating that the first electronic product has been used through the transmitted advertisement information in the terminal device that has performed the operation relating to the second electronic product;
Obtaining means for obtaining a usage degree indicating a degree of use of the first electronic product and the second electronic product in the terminal device after the usage information is received by the receiving unit; and
Updating means for updating at least one of the variable parameter of the first electronic product and the variable parameter of the second electronic product according to the use degree of the first electronic product and the second electronic product;
Function as
In the acquisition means, by acquiring the usage information every time a plurality of predetermined periods have elapsed, the continuity of use of the first electronic product and the second electronic product is acquired as the usage level.
program.

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