JP5953345B2 - Visitor terminal, display plan determination method, program, and log server - Google Patents

Description

  The present invention relates to a visitor terminal, a display plan determination method, a program, and a log server.

  Conventionally, when a menu screen request from a user is received, a system that displays a menu predetermined for each job type of the user on a user terminal after changing the display position according to the usage history of the user is known. (For example, Patent Document 1).

JP 2003-280976 A

  In the system described in Patent Document 1, since the menu displayed on the user terminal is fixedly determined in advance for each job type, the menu cannot be flexibly distributed according to the attribute of the user who made the request. It was.

  An object of the present invention made in view of such circumstances is to provide a visitor terminal, a display plan determination method, a program, and a log server that can prevent loss of opportunity by flexibly distributing contents according to user attributes There is to do.

In order to solve the above problems, a visitor terminal according to the present invention outputs an ID to a segment data providing server in response to accessing a web page, and acquires a segment data corresponding to the ID; For each segment indicated by the segment data, any one of a plurality of proposals of the entire access destination web page designated as an access destination in the access and requested to be created from one client terminal is the web page. And a determination unit that determines a plan to be displayed based on a result of the selection and a past result for each of the plurality of plans.

  Moreover, in the visitor terminal which concerns on this invention in order to solve the said subject, the said determination part determines which of these several plans should be displayed as the said web page for every said segment in the past of these several plans. It is preferable to select according to the grade ratio.

  Moreover, in the visitor terminal which concerns on this invention in order to solve the said subject, the said determination part is different for every said segment when which of the said some plans should be displayed as said web page differs for every said segment. Preferably, the point value of the plan selected for the segment is calculated, and the plan to be displayed is determined based on the point value for each plan.

  Further, in the visitor terminal according to the present invention in order to solve the above problem, the point value is an absolute value of a product obtained by multiplying the past results of the entire segment and the past results of the plurality of proposals. The determination unit preferably adds the point values for each plan and determines a plan to be displayed based on the result of the total.

In order to solve the above problems, in the visitor terminal according to the present invention, in the web page, a script language for determining the plan to be displayed on the visitor terminal is described by the one client terminal. The communication unit preferably further outputs the determined plan and the result of the displayed plan to the log server for reference by the one client terminal.

  Further, in the visitor terminal according to the present invention, in order to solve the above-described problem, the determination unit determines which of the plurality of plans should be displayed as the web page for each segment as specified by a user operation. It is preferable that it can be selected.

  In order to solve the above-mentioned problem, in the reward notification server according to the present invention, it is preferable that the past result is CVR.

Furthermore, in order to solve the above-mentioned problem, the display plan determining method according to the present invention outputs an ID to a segment data providing server in response to accessing a web page by the communication unit, and the segment data corresponding to the ID And the determination unit requests a plurality of proposals for the entire access destination web page designated as the access destination in the access for each segment indicated by the segment data from one requester terminal. Selecting a plan to be displayed as the web page, and determining a plan to be displayed based on a result of the selection and a past result for each of the plurality of plans.

Furthermore, in order to solve the above-mentioned problem, the program according to the present invention outputs a ID to a segment data providing server in response to accessing a web page to a computer, and obtains segment data corresponding to the ID And, for each segment indicated by the segment data, any one of the plurality of proposals of the entire access destination web page designated as the access destination in the access and requested to be created from one client terminal Whether to display as a web page is selected, and a procedure for determining a plan to be displayed is executed based on a result of the selection and past results for each of the plurality of plans.

Furthermore, in order to solve the above-described problem, the log server according to the present invention outputs an ID to the segment data providing server in response to accessing a web page to a computer, and acquires segment data corresponding to the ID. For each segment indicated by the segment data and the procedure, any of a plurality of proposals for the entire access destination web page designated as an access destination in the access and requested to be created from one client terminal Whether to display as the web page is selected, and a procedure for determining a plan to be displayed is executed based on a result of the selection and past results for each of the plurality of plans.

  According to the visitor terminal, the display plan determination method, the program, and the log server in the present invention, it is possible to prevent loss of opportunity by flexibly distributing contents according to user attributes.

It is a figure which shows schematic structure of the display plan determination system which concerns on one Embodiment of this invention. (A) is a functional block diagram of the visitor terminal of FIG. (B) is a functional block diagram of the client terminal of FIG. (C) is a functional block diagram of the proposer terminal of FIG. It is a functional block diagram of the log server of FIG. It is a figure which shows an example of the JavaScript (trademark) code which the Web server of FIG. 1 outputs. It is a figure which shows the flow of the determination method 1 which concerns on one Embodiment of this invention. It is a figure which shows the continuation of FIG. It is a figure which shows the continuation of FIG. It is a figure which shows the flow of the determination method 2 which concerns on one Embodiment of this invention. It is a figure which shows the continuation of FIG. FIG. 10 is a diagram showing a continuation of FIG. 9. It is a figure which shows the calculation result which the log server of FIG. 1 performed. It is a figure which shows the result display screen which the client terminal of FIG. 1 displays. It is a figure which shows the operation | movement flow which concerns on one Embodiment of this invention. It is a figure which shows the continuation of FIG.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram showing a schematic configuration of a display plan determining system according to an embodiment of the present invention. In the display plan determination system, the visitor terminal 1, the requester terminal 2, the proposer terminal 3, the log server 4, the Web server 5, and the segment data providing server 6 communicate with each other via the network NW. The number of terminals and servers connected to the network NW is not limited, and a relay server may relay those communications. The visitor terminal 1, the requester terminal 2, and the proposer terminal 3 may be a portable terminal as illustrated or an installation type terminal. Moreover, although each function of the visitor terminal 1, the requester terminal 2, the proposer terminal 3, and the log server 4 according to the present invention will be described, it is not intended to exclude other functions provided therein. Please keep in mind.

  FIG. 2A is a functional block diagram of the visitor terminal 1 of FIG. The visitor terminal 1 includes a control unit 11, a communication unit 12, a display unit 13, a determination unit 14, and a storage unit 15.

  The control unit 11 is a processor such as a CPU (Central Processing Unit) that controls various operations of the visitor terminal 1.

  The communication unit 12 transmits / receives information to / from the log server 4, the Web server 5, and the segment data providing server 6, for example. The communication unit 12 performs communication by at least one of wired or wireless. Although details will be described later, the communication unit 12 outputs an ID (for example, the ID of the visitor terminal 1 or the user ID of the visitor terminal 1) to the segment data providing server 6 in response to accessing the web page. The segment data corresponding to the ID is acquired.

  The display unit 13 is, for example, a liquid crystal display, an organic EL display, or an inorganic EL display. The display unit 13 may be configured by a touch panel, and may function as an interface that accepts user input by a user operation. The display unit 13 may be used by being connected from the outside of the visitor terminal 1.

  The determination unit 14 selects which of a plurality of plans should be displayed for each segment indicated by the segment data acquired by the communication unit 12, and based on the result of the selection and the past results for each of the plurality of plans, Decide which plan should be displayed. The grade is, for example, CVR (Conversion Rate). The CVR is a numerical value indicating how much of the visitors who have accessed the web page (web site) has reached the product purchase or the material request. The content is, for example, a web page design or an advertisement. In the present embodiment, as an example, the content is described as a web page design.

  The storage unit 15 is, for example, a semiconductor memory, a magnetic memory, or the like, and stores various information, a program for operating the visitor terminal 1, and the like. For example, the storage unit 15 stores the ID by a cookie function of a browser or the like.

  FIG. 2B is a functional block diagram of the client terminal 2 shown in FIG. The client terminal 2 includes a control unit 21, a communication unit 22, a display unit 23, and a storage unit 24. Since the functional block diagram of the client terminal 2 is the same as the functional block diagram of the visitor terminal 1 except that the determination unit 14 is not provided, the description thereof is omitted.

  FIG. 2C is a functional block diagram of the proposer terminal 3 of FIG. The proposer terminal 3 includes a control unit 31, a communication unit 32, a display unit 33, and a storage unit 34. Since the functional block diagram of the proposer terminal 3 is the same as the functional block diagram of the visitor terminal 1 except that the determining unit 14 is not provided, the description thereof is omitted.

  FIG. 3 is a functional block diagram of the log server 4 of FIG. The log server 4 includes a control unit 41, a communication unit 42, a calculation unit 43, an assignment designation unit 44, and a storage unit 45.

  The control unit 41 is a processor such as a CPU that controls various operations of the log server 4.

  The communication unit 42 transmits / receives information to / from the visitor terminal 1, the requester terminal 2, and the proposer terminal 3, for example. The communication unit 42 performs communication by at least one of wired or wireless.

  For example, the calculation unit 43 calculates CVR and score for each plan and each segment.

  The assignment designating unit 44 can specify, for each segment, an assignment of which of a plurality of plans should be displayed as content by accepting a selection by a user operation.

  The storage unit 45 is, for example, a semiconductor memory, a magnetic memory, or the like, and stores the request content acquired from the requester terminal 2.

  Returning to the description of FIG. The Web server 5 is a conventionally known server, and stores information related to content requested by the user of the requester terminal 2 to create. When detecting that the visitor terminal 1 has accessed the web page designated by the user of the client terminal 2, the web server 5 outputs the web page data to be accessed to the visitor terminal 1. . The web page data is, for example, an HTML (HyperText Markup Language) file and a JavaScript code.

  The segment data providing server 6 is a conventionally known server, for example, a DMP (Data Management Platform). The segment data providing server 6 stores segment data (attributes) for each ID. The segment data is data indicating a category (segment) to which a user belongs, and includes, for example, gender, age, age, birthplace, residence, family structure, annual income, and the like. The segment data providing server 6 provides the segment data corresponding to the ID acquired from the visitor terminal 1 to the visitor terminal 1.

[Request creation stage]
The client terminal 2 accesses the log server 4. After the access, the display unit 23 of the client terminal 2 displays a login screen. The client terminal 2 outputs authentication information (login ID such as an email address and password) input by the user of the client terminal 2 or stored by the cookie of the browser to the log server 4. When the log server 4 confirms that the login ID and the password match, the log server 4 permits the client terminal 2 to log in.

  After logging in, the display unit 23 displays a request creation screen. The request creation screen is a screen for the user of the client terminal 2 to request creation of arbitrary content.

  The user of the requester terminal 2 inputs the URL (Uniform Resource Locator) of the web page, the conversion URL of the web page, the title of the request, the web page image before design (if necessary), etc. as the contents of the request. The conversion URL of a web page is a URL to which a visitor to the web page is guided to purchase a product or request a material.

  In creating a request, the user of the client terminal 2 uses GUI (Graphical User Interface) to display screen information for visually indicating the content creation request contents so that the request contents are visually and easily understood. Can also be created.

  When the creation of the request is completed, the user of the requester terminal 2 presses a completion button displayed on the browser. At this time, the requester terminal 2 outputs the request content and the creation completion notification to the log server 4.

  When the request content and the creation completion notification are acquired, the log server 4 stores the request content in the storage unit 45. In addition, the log server 4 issues a JavaScript code to the client terminal 2 and outputs it. An example of the JavaScript code is shown in FIG. The client terminal 2 acquires the JavaScript code and displays it on the display unit 23. The JavaScript code is a script language, and is a program that runs on a browser of a terminal and dynamically generates a web page.

  The user of the client terminal 2 embeds the JavaScript code in the web page by describing the JavaScript code in the HTML tag of the web page, for example.

  The log server 4 presents the contents of the request to the terminal of the user who has proposed that the proposal for the request is proposed (the proposer terminal 3). Specifically, after the proposer terminal 3 logs into the log server 4 in the same manner as the requester terminal 2, the user of the proposer terminal 3 displays the request contents made by the requester terminal 2 on the screen for confirming the request contents. Can be confirmed.

  The user of the proposer terminal 3 can create and propose a plan for the request. For example, when the content of the request is a web page design, the user of the proposer terminal 3 proposes a web page design proposal. After creating the plan, the proposer terminal 3 outputs the plan to the log server 4 by a user operation, and the log server 4 acquires the plan.

  The display unit 23 of the requester terminal 2 can display one or more proposals proposed by the one or more proposer terminals 3 in response to a request from the user of the requester terminal 2 according to a user operation. For the sake of explanation, in the present embodiment, it is assumed that two of the plan A and plan B are proposed by the same or different proposers, and all of them are selected by the user of the client terminal 2 as test targets. And the number selected for testing are not limited.

  The user of the client terminal 2 can perform an A / B test (hereinafter referred to as a test) in order to determine which of the two plans will be finally adopted. The “A / B test” is a term used even when there are three or more plans. When performing the test, the user of the client terminal 2 presses the test start button displayed on the browser. At this time, the client terminal 2 outputs a test start notification to the log server 4.

[Test stage]
The log server 4 starts the test when the communication unit 42 receives the test start notification. First, when the web server 5 detects that the visitor terminal 1 has accessed a web page designated by the user of the client terminal 2, the web server 5 outputs web page data to the visitor terminal 1.

  The visitor terminal 1 dynamically processes the web page based on the JavaScript code embedded in the web page data. Specifically, when the JavaScript code shown in FIG. 4 is embedded, the visitor terminal 1 The JavaScript code related to js (hereinafter referred to as JS code) is acquired from an external server (log server 4 or a relay server connected to log server 4). The external server can update the JS code, for example, every 5 minutes.

  The visitor terminal 1 which acquired the data of the web page acquires the log and the ID of the visitor terminal 1 based on the JS code. The log is, for example, a log indicating which web page is accessed. The ID of the visitor terminal 1 is stored in the storage unit 15 by the cookie function of the browser or the like. Next, the communication unit 12 outputs the acquired ID of the visitor terminal 1 to the segment data providing server 6 based on the JS code, and requests segment data corresponding to the ID.

  The segment data providing server 6 outputs segment data corresponding to the ID to the visitor terminal 1. The amount and type of segment data to be output are arbitrary. The determination unit 14 of the visitor terminal 1 that has acquired the segment data determines the content to be displayed on the display unit 13 from the A plan and the B plan based on the JS code.

  How the determination unit 14 determines the content to be displayed by the display unit 13 will be described in detail below. Since there are two determination methods, each will be described separately.

[Determination method 1: When segment assignment is not specified]
This method is a method when the user of the client terminal 2 does not specify which plan is suitable to be allocated and displayed in each segment. Whether there is a segment assignment designation can be confirmed by referring to the JS code.

  In the determination method 1, for example, the user of the visitor terminal 1 is a 20-year-old Kansai person, and the communication unit 12 selects “male”, “20-year-old”, and “Kansai-jin” as segment data from the segment data providing server 6. It will be described as acquired. In this case, as illustrated in FIG. 5, the determination unit 14 selects “male”, “20s”, and “Kansai” as the segments.

  The determination unit 14 performs a conventionally known bandit algorithm for each segment. Specifically, the decision unit 14 first determines which of the “M” segment is suitable for the “Plan A” and the “Plan B” according to the ratio of the past Plan A CVR and Plan B CVR (ie, the ratio of 5: 2). select. That is, the determination unit 14 selects that the plan A is suitable with a probability of 5/7 in the “male” segment, and selects that the plan B is suitable with a probability of 2/7. By comprising in this way, a plan can be drawn out according to the importance of a plan. Here, the plan A CVR is a numerical value indicating the result of how much of the segment users have purchased the product or requested the material by looking at the content of the plan A. The same applies to Plan B CVR.

  The determination unit 14 performs the same algorithm processing for the other segments “20s” and “Kansai people”. The result of the algorithm processing is shown in FIG. Note that the determination unit 14 may select which one of the plans A and B is suitable as the one with the higher CVR of each plan. Furthermore, the determination unit 14 may randomly select which one of the plan A and the plan B is suitable.

  Next, as shown in FIG. 6, the decision unit 14 calculates the weight of each of the plans A and B as a point value when which of the plurality of plans should be displayed as a web page differs for each segment. With this configuration, the importance level of the plan can be further reflected in the distribution of the plan. The determination unit 14 obtains a point value for each segment by, for example, an absolute value of a product obtained by multiplying the past entire segment CVR and the difference between the past A plan CVR and the B plan CVR. The determination unit 14 may obtain the point value for each segment by multiplying the past total segment CVR by the absolute value of the difference between the past A plan CVR and the B plan CVR. The overall segment CVR is a numerical value indicating the result of how much of the segment users have purchased a product or requested a material.

  As shown in FIG. 7, as a result of the multiplication, the point value of the “Men” segment A is 6, the point value B of the “20s” segment is 35, and the point B of the “Kansai” segment is 15 It is. Next, the determination unit 14 sums up the point values of the three segments for each plan. As a result, the total point value of the plan A is 6, and the total point value of the plan B is 35 + 15 = 50.

  Finally, the determination unit 14 determines which of the plan A and the plan B is optimal as the content displayed on the display unit 13 by determining the ratio between the total point value of the plan A and the total point value of the plan B (that is, a ratio of 6:50). ) That is, the determination unit 14 determines that the plan A is optimal with a probability of 6/56, and determines that the plan B is optimal with a probability of 50/56. The determination unit 14 may determine that the average of the point values of the plan A and the plan B is the optimum content to be displayed by the display unit 13. In the example of FIG. 7, the average point value of plan A is 6 ÷ 1 = 6, and the average point value of plan B is 50 ÷ 2 = 25. decide.

[Determination method 2: When segment allocation is specified]
This method is a method in the case where the user of the client terminal 2 specifies which plan is suitable to be allocated and displayed in each segment.

  In the determination method 2, for example, the user of the visitor terminal 1 is a 30-year-old male Kanto, and the communication unit 12 selects “male”, “30s”, and “Kanto-jin” as segment data from the segment data providing server 6. It will be described as acquired. In addition, a description will be given assuming that the user of the client terminal 2 has previously specified that the plan A is assigned to the thirties and the plan B is assigned to the Kanto people.

  In this case, as illustrated in FIG. 8, the determination unit 14 selects “30s” and “Kanto” as the segments. Since the “male” segment is not assigned by the user of the client terminal 2, the determination unit 14 does not select the “male” segment. That is, the determination unit 14 does not perform the algorithm processing described in the determination method 1 for the “male” segment. However, a log indicating whether or not a 30-year-old male Kanto user subsequently performed CV (conversion) as a user of the “male” segment is output to the log server 4 by the communication unit 12 as described later, and CVR calculation is performed. Please note that it is subject to. “Perform CV” means to purchase a product or request a document among visitors who access the web page. If the segment data acquired from the segment data providing server 6 does not include a segment designated by the user of the client terminal 2, the determination unit 14 should display using the determination method 1 described above. You may decide on a plan.

  Next, as shown in FIG. 9, the determination unit 14 selects which one of the plan A and the plan B is suitable as designated by the user of the client terminal 2. Next, as illustrated in FIG. 10, the determination unit 14 calculates the total point value of each of the plan A and the plan B. The calculation method is the same as that of decision method 1. Finally, the determination unit 14 finally determines which of the plan A and the plan B is optimal as the content displayed by the display unit 13 by the same method as the method of the determination method 1.

  When the determination unit 14 determines the content by the determination method 1 or 2, the display unit 13 displays the determined plan.

  The communication unit 12 includes, for example, segment data, the ID of the visitor terminal 1, which web page (URL) has been accessed, a plan displayed by the display unit 13, whether or not the content after display has performed CV, / B Test serial number etc. are output to the log server 4 as one log.

[Calculation stage]
As shown in FIG. 11, the calculation unit 43 of the log server 4 performs, for example, a predetermined time (for example, when a predetermined period has elapsed, when a predetermined number of records have been acquired, or when a client has requested termination). Calculate the CVR and score for each segment. Specifically, first, the calculation unit 43 sums up the number of PV (Page View) and CV for one or more logs whose segment is “male” and whose displayed content is the A plan. The calculation unit 43 may count the PV on a unique user basis, or may count on the basis of the number of accesses regardless of whether the accessing user is different.

  In addition, the calculation unit 43 performs the same calculation for one or more logs in which the segment is “female” and the displayed content is the plan A. Furthermore, the calculation unit 43 performs the same calculation by calculating one or more logs and segments whose segment is “male” and the displayed content is the plan B, and the displayed content is the plan B. Repeat for one or more logs.

  Next, the calculation unit 43 uses the calculated PV and CV to calculate CVR for each gender segment of the plan A by CVR = CV ÷ PV. In FIG. 11, for simplification of description, description will be made using numerical values different from those used in the description before FIG. 10. As a result, the CVR of the “male” segment is 20%, and the CVR of the “female” segment is 10%. As shown in FIG. 11, the score of the plan A is set to 100 as a reference value regardless of the gender of the segment.

  Next, the calculation unit 43 calculates CVR for each sex segment of the plan B. As a result, the CVR of the “male” segment is 20%, and the CVR of the “female” segment is 20%. Here, the calculation unit 43 compares the CVR of the “male” segment of the plan B with the CVR of the “male” segment of the plan A. Since the former is 20%, the same as the latter, the score of the “male” segment of plan B is 100. In addition, the calculation unit 43 compares the CVR of the “Women” segment of the B plan with the CVR of the “Women” segment of the A plan. Since the former is 20%, which is twice the latter, the score of the “Women” segment of B plan is 200.

  The communication unit 42 notifies the requester terminal 2 of the calculation results (for example, CVR and score) calculated by the calculation unit 43. Notification methods include e-mail and display on a web page after login. The display on the web page after login will be described later in [Display Stage].

  The CVR calculated by the calculation unit 43 is reflected in the above-described JS code and used by the determination unit 14 for subsequent distribution.

[Display stage]
The communication unit 42 can display the screen shown in FIG. 12 on the client terminal 2 logged into the log server 4 for reference. Specifically, the display unit 23 of the client terminal 2 displays a CVR or a score for each plan and each segment. Further, the display unit 23 can switch between the CVR and the score for display. Furthermore, as shown in FIG. 12, the display unit 23 displays the CVR or score of the top five segments with the highest CVR among the segment data acquired from the segment data providing server 6 for each plan. At this time, the display unit 23 displays the CVR or score of the plan A and plan B for each segment, and displays the presence or absence of a significant difference determined by whether or not the value of the CVR or score is equal to or greater than a predetermined value.

  In the screen shown in FIG. 12, the user of the client terminal 2 may be configured to perform the assignment designation described in the determination method 2 described above. With this configuration, the user of the client terminal 2 can easily determine which of the two plans will be adopted by referring to the visually recognizable information. Specifically, when the user selects the region R1 with a mouse or a touch, the assignment designating unit 44 assigns a plan A having a relatively high CVR to a user terminal in the “30's” segment. Change the JS code to display. Thereby, a pin mark is displayed in the region R1 as an example.

[Operation flow]
FIG. 13 is a diagram showing an operation flow of the display plan determination system according to the embodiment of the present invention.

  The client terminal 2 accesses the log server 4 (step S1). Next, the client terminal 2 logs in to the log server 4 by inputting a login ID, a password, and the like corresponding to the user (step S2). After logging in, the client terminal 2 outputs the content creation request content to the log server 4 (step S3).

  When the requester presses the completion button, the requester terminal 2 outputs a request creation completion notification to the log server 4 (step S4). After acquiring the request creation completion notification, the log server 4 issues a JavaScript code and outputs it to the requester terminal 2 (step S5). The client terminal 2 embeds the JavaScript code in the requested web page based on the user operation (step S6).

  Thereafter, the proposer terminal 3 accesses the log server 4 (step S7) and logs in to the log server 4 in the same manner as the requester terminal 2 (step S8). The proposer terminal 3 acquires the request content from the log server 4 (step S9).

  The proposer terminal 3 outputs the plan proposed by the proposer to the log server 4 (step S10), and the plan is then output to the requester terminal 2 in response to the request of the requester (step S11). Thereby, the requester can confirm the proposed plan.

  FIG. 14 is a diagram showing a continuation of FIG. When the requester terminal 2 detects that the test start button has been pressed by the requester, it outputs a test start notification to the log server 4 (step S21). The log server 4 that has acquired the test start notification starts the test (step S22).

  When detecting that the visitor terminal 1 has accessed the web page designated by the user of the client terminal 2 (step S23), the web server 5 outputs web page data to the visitor terminal 1 (step S23). S24). The visitor terminal 1 that has acquired the web page data requests the log server 4 for a JS code based on the JavaScript code embedded in the web page data (step S25).

  Next, the log server 4 outputs the requested JS code to the visitor terminal 1 (step S26). The visitor terminal 1 acquires a log and the ID of the visitor terminal 1 based on the JS code (step S27). The visitor terminal 1 outputs the ID to the segment data providing server 6 and requests segment data corresponding to the ID (step S28). The segment data providing server 6 outputs the segment data corresponding to the ID to the visitor terminal 1 (step S29). The visitor terminal 1 determines whether or not segment assignment is designated based on the JS code (step S30). If no assignment is designated (No in step S30), the visitor terminal 1 displays it according to the determination method 1. A power plan is selected and determined (step S31). On the other hand, when the assignment is designated (Yes in step S30), the visitor terminal 1 selects and determines a plan to be displayed by the determination method 2 (step S32).

  Next, the visitor terminal 1 displays the determined plan (step S33). The visitor terminal 1 includes, for example, the segment data, the visitor terminal 1 ID, which web page is accessed, the proposal displayed by the visitor terminal 1 in step S33, whether or not the content is CV, A / The B test serial number and the like are output to the log server 4 as one log (step S34). The log server 4 that acquired the log calculates CVR and score for each plan and each segment based on the log (step S35). After the calculation, the log notifies the client terminal 2 of the calculation result (step S36), and the client terminal 2 displays the calculation result (step S37).

  As described above, according to the present embodiment, loss of opportunity can be prevented by flexibly distributing contents according to user attributes.

  When the visitor terminal 1, the requester terminal 2, the proposer terminal 3, and the log server 4 according to an embodiment of the present invention are configured by a computer, a program describing processing contents for realizing each function is stored in the computer. Alternatively, it can be realized by storing the program in an external storage unit and reading and executing the program by a central processing unit (CPU) of the computer. In addition, such a program can be distributed by selling, transferring, or lending a portable recording medium such as a DVD or a CD-ROM, and such a program is stored in a storage unit of a server on a network, for example. And the program can be distributed by transferring the program from the server to another computer via the network. In addition, a computer that executes such a program can temporarily store, for example, a program recorded on a portable recording medium or a program transferred from a server in its own storage unit. As another embodiment of the program, the computer may directly read the program from a portable recording medium and execute processing according to the program, and each time the program is transferred from the server to the computer. In addition, the processing according to the received program may be executed sequentially.

  Although the present invention has been described based on the drawings and embodiments, it should be noted that those skilled in the art can easily make various changes and modifications based on the present disclosure. Therefore, it should be noted that these variations and modifications are included in the scope of the present invention. For example, functions included in each functional unit, each step, and the like can be rearranged so as not to be logically contradictory, and a plurality of functional units, steps, and the like can be combined or divided.

DESCRIPTION OF SYMBOLS 1 Visitor terminal 11 Control part 12 Communication part 13 Display part 14 Determination part 15 Storage part 2 Requester terminal 21 Control part 22 Communication part 23 Display part 24 Storage part 3 Proposer terminal 31 Control part 32 Communication part 33 Display part 34 Storage Unit 4 Log server 41 Control unit 42 Communication unit 43 Calculation unit 44 Assignment designation unit 45 Storage unit 5 Web server 6 Segment data providing server

Claims (10)

A communication unit that outputs an ID to a segment data providing server in response to accessing a web page, and obtains segment data corresponding to the ID;
For each segment indicated by the segment data, any one of a plurality of proposals of the entire access destination web page designated as an access destination in the access and requested to be created from one client terminal is the web page. A visitor terminal comprising: a determination unit that selects whether to display as a plan and determines a plan to be displayed based on a result of the selection and past results for each of the plurality of plans. In the visitor terminal according to claim 1,
The visitor terminal, wherein the determining unit selects which of the plurality of plans to be displayed as the web page for each segment according to a ratio of past results of the plurality of plans. In the visitor terminal according to claim 1 or 2,
The determination unit calculates, for each segment, a point value of a plan selected for the segment, which of the plurality of plans should be displayed as the web page for each segment, A visitor's terminal that determines a plan to be displayed based on a point value. In the visitor terminal according to claim 3,
The point value is an absolute value of a product obtained by multiplying the past results of the entire segment by the difference between the past results of the plurality of proposals,
The said determination part totals the said point value for every plan, The visitor terminal which determines the plan which should be displayed based on the result of the said total. In the visitor terminal of any one of Claims 1-4,
In the web page, a script language for determining the plan to be displayed on the visitor terminal is described by the one client terminal,
The communication unit further outputs the determined plan and the result of the displayed plan to a log server for reference by the one client terminal. In the visitor terminal of any one of Claims 1-5,
The visitor terminal capable of selecting, as specified by a user operation, which of the plurality of plans is to be displayed as the web page for each segment. In the visitor terminal according to claim 6,
The visitor terminal, wherein the past result is CVR. In response to accessing the web page by the communication unit, the ID is output to the segment data providing server, and the segment data corresponding to the ID is acquired;
For each segment indicated by the segment data, any one of the plurality of proposals for the entire access destination web page designated as the access destination in the access and requested to be created from one client terminal by the determination unit A display plan determining method comprising: selecting whether to display as a web page, and determining a plan to be displayed based on a result of the selection and past results for each of the plurality of plans. On the computer,
In response to accessing the web page, the ID is output to the segment data providing server, and the segment data corresponding to the ID is acquired;
For each segment indicated by the segment data, any one of a plurality of proposals of the entire access destination web page designated as an access destination in the access and requested to be created from one client terminal is the web page. A program for selecting whether or not to be displayed and executing a procedure for determining a plan to be displayed based on a result of the selection and a past result for each of the plurality of plans. On the computer,
In response to accessing the web page, the ID is output to the segment data providing server, and the segment data corresponding to the ID is acquired;
For each segment indicated by the segment data, any one of a plurality of proposals of the entire access destination web page designated as an access destination in the access and requested to be created from one client terminal is the web page. A log server that provides a program for selecting whether to be displayed and executing a procedure for determining a plan to be displayed based on a result of the selection and past results for each of the plurality of plans.

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