JP5839591B2 - Purchaser identification device, purchaser identification program, and purchaser identification method - Google Patents

Description

  The present invention relates to a purchaser specifying device, a purchaser specifying program, and a purchaser specifying method for specifying a user of a mobile terminal corresponding to a purchaser who purchases a product or uses a service.

  In the retail industry and the service industry, in order to enclose customers, advertisements and recommendation information for customers are widely distributed by e-mail or the like. At that time, in order to distribute information that matches the interests and preferences of each customer, the customer's interests and preferences are analyzed based on past product purchase history and service usage history, etc., and different recommended information is generated for each customer. It is also common to do.

  On the other hand, as a means for grasping an individual's behavior history, there is a GPS function of a portable terminal such as a cellular phone that can recognize the individual's location. Using the GPS information collected from the mobile terminal, for example, an invention that distributes advertisement information according to the current location of the user of the mobile terminal by e-mail (see Patent Document 1), or a time set in advance as reference information by the user An invention for authenticating the user himself / herself when the user is at a predetermined position (see Patent Document 2) is disclosed.

JP 2007-201593 A JP 2002-304376 A

  By the way, in order to analyze customer interests and preferences from the customer's past purchases and service usage history, and to distribute recommendation information etc., many retailers and service providers are members such as point cards to customers. Issuing cards, collecting and managing purchase history and usage history for each customer. However, since the purchase history and usage history that can be collected by a single retailer or service provider are limited to grasping individual behavior in detail, the customer's interests and preferences can be fully analyzed with only the information collected by themselves. It seems difficult to do.

  In addition, with the strengthening of the protection of approximate personal information, personal information that can be collected by the card issuer is often limited when the point card is issued. It can happen that the e-mail address of the member is unknown.

  In response to these issues, as described above, it is possible to collect more detailed information on personal behavior history from GPS information collected from mobile terminals that are often carried by individuals, and possess GPS information. A mobile carrier or the like who is a person usually has various personal information such as an e-mail address. However, in the inventions described in Patent Document 1 and Patent Document 2 that use GPS information, it is not assumed that GPS information is used in applications that analyze such personal interests and preferences.

  The present invention has been made in order to cope with such problems, and purchases products using information such as purchase history held by retailers and service providers and GPS information held by mobile carriers and the like. Alternatively, it is an object of the present invention to provide a buyer specifying device, a buyer specifying program, and a buyer specifying method for specifying a user of a portable terminal corresponding to a buyer who uses a service.

The present invention for solving such a problem is a purchaser specifying device for specifying a user of a mobile terminal corresponding to a buyer who purchases a product or uses a service, and each user of the mobile terminal User information storage means for storing user information relating to the user of the mobile terminal, including the location information of the user identified at the time of acquisition , acquired from the mobile terminal possessed by the user, and a purchaser who purchases a product or uses a service includes position information of the store when using the purchase or during service products using the store or the service has been purchasing the product specified, and purchase information accepting means for accepting purchase information regarding the use of the purchase or service of the product the purchase information reception before the unit is when using the purchase or during service of goods included in one of the two or more purchase information purchasers accepted identified For each position information of the purchased goods store or shop using the service, the time of acquisition that is determined to be approximated corresponds to a predetermined condition is included positional information of the user identified, stored the user information User information search means for searching user information stored in the means, and search for the one buyer as user information including position information determined to be approximated by the user information search means according to a predetermined condition. A purchaser specifying device comprising: a user of a portable terminal corresponding to the user information and a purchaser specifying means for specifying.

  In the present invention, there is a time when the mobile carrier or the like acquires the location information of the store specified at the time of purchase or use extracted from the purchase information of the customer collected by the retailer or service provider by the GPS function of the mobile terminal. By comparing with the position information of the user of the specified mobile terminal, it is possible to specify a buyer who is a customer such as a retailer as a user of the mobile terminal such as a mobile phone. As a result, retailers and service providers can more effectively utilize their own purchase information by using user information of mobile terminals held by mobile carriers and the like.

  According to the present invention, the user information stored in the user information storage means includes user identification information for identifying a user of a mobile terminal corresponding to the user information, and the purchase information receiving means includes a plurality of purchase information. For each purchaser identified by the purchaser identification information, purchase information of each purchaser is received, and the user information search means is each purchaser identified by the plurality of purchaser identification information received by the purchase information reception means. User information including position information that is determined to be approximate to the purchase information of the purchaser, and the purchaser specifying means allows the user of the same portable terminal to be the buyer specified by the plurality of purchaser identification information. If specified, the integrated purchaser generates integrated purchaser information in which the plurality of purchaser identification information is associated with user identification information for identifying the user of the mobile terminal. It may also be characterized in that it comprises information generating means.

  With this configuration, a buyer who is actually the same person but is grasped by identification information such as a membership number assigned by each of a plurality of retailers and service providers can be identified by the same person via the user information of the mobile terminal. Since it is possible to identify the purchase history of the buyers managed by each retailer and service provider as a single purchase history, etc., it is possible to grasp more purchase behavior collected by a single operator. This will help to analyze the buyer's interests and preferences more precisely.

Further, according to the present invention, the user information stored in the user information storage means includes an address that is a transmission destination of a notification to the user of the mobile terminal corresponding to the user information, together with the purchase information, accepts the buyer's content to be transmitted to the purchaser, the address reading means for reading the user's address of the mobile terminal the identified at buyer identification means from the user information storage unit And a content transmission means for buyers that specifies the address read by the address reading means as a transmission destination and transmits the content for buyers accepted by the purchase information acceptance means. You can also.

  With this configuration, the retailer or service provider does not know the e-mail address or the like of the member such as the point card that is the buyer, and notification to the buyer using e-mail is impossible. Even if it exists, it becomes possible to deliver contents, such as an advertisement and recommendation information, using an address such as an e-mail address that the mobile carrier or the like grasps as a user of the mobile terminal.

  The present invention can also be specified as a buyer specifying program that operates in the buyer specifying device according to the present invention.

That is, the purchaser specifying program according to the present invention is a purchaser specifying program for specifying a user of a mobile terminal corresponding to a buyer who purchases a product or uses a service , and for each user of the mobile terminal, Purchase a product or use a service in a computer provided with user information storage means for storing user information related to a user of a mobile terminal, including the location information of the user specified at the time of acquisition, acquired from the mobile terminal possessed by the user for the buyer, including the position information of the store during the use of the purchase at the time or service products using the store or the service was purchasing the goods that have been identified, purchasing that accepts the purchase information on the use of the purchase or service of goods an information receiving step, included in the two or more purchase information of one buyer received by the purchase information receiving step For each store location information when using goods purchase or when service is utilizing a store or the service has been purchasing the product specified, a particular time of acquisition that is determined to be approximated corresponds to a predetermined condition A user information search step for searching user information stored in the user information storage means including the user's location information, and the one purchaser corresponding to a predetermined condition in the user information search step. A buyer specifying program that executes a user specifying step of specifying a user of a portable terminal corresponding to user information searched as user information including position information determined to be approximate.

  In the purchaser specifying program according to the present invention, the user information stored in the user information storage means includes user identification information for identifying a user of a portable terminal corresponding to the user information, and the purchase information reception In the step, purchase information of each purchaser is received for a purchaser identified by a plurality of purchaser identification information, and in the user information search step, identification is made by the plurality of purchaser identification information received in the purchase information reception step. For the purchase information of each purchaser, the user information including the position information determined to be approximated is searched, and the buyer specified by the plurality of purchaser identification information in the buyer specifying step in the computer If a user of the same mobile terminal is specified, the plurality of purchaser identification information is sent to the user of the mobile terminal. That to execute integrated purchaser information generating step of generating an integrated purchaser information associated with the user identification information for identifying may also be characterized.

Further, in the purchaser specifying program according to the present invention, the user information stored in the user information storage means includes an address that is a transmission destination of a notification to a user of the mobile terminal corresponding to the user information, In the purchase information receiving step, together with the purchase information, the content for buyers to be transmitted to the buyer is received, and the address of the user of the portable terminal specified in the buyer specifying step is stored in the computer. An address reading step for reading from the user information storage means; a content transmission step for a buyer for specifying the address read in the address reading step as a transmission destination and transmitting the content for the buyer received in the purchase information reception step; It can also be made to perform.

  The present invention can also be specified as a buyer specifying method executed by the buyer specifying device according to the present invention or the buyer specifying program according to the present invention.

That is, the buyer specifying method according to the present invention is a buyer specifying method for specifying a user of a portable terminal corresponding to a purchaser who purchases goods or uses a service, and for each user of the portable terminal. A computer comprising user information storage means for storing user information relating to a user of a mobile terminal, including location information of the user specified at the time of acquisition, acquired from a mobile terminal possessed by each user , purchases or services a product for buyers using, including location information of the store when using the purchase or during service products using the store or the service has been purchasing the product specified, the purchase information regarding the use of the purchase or service of the product and purchase information receiving step of receiving, the computer is, two or more of the purchase information of one buyer that has been received by the purchase information receiving step Acquisition when using the purchase or during service of the product that contains the respective store location information using the store or the service has been purchasing the product specified, it is determined that the approximation is one of those predetermined conditions A user information search step for searching for user information stored in the user information storage means, which includes location information of a user whose time is specified, and the computer selects the one purchaser in the user information search step. A purchaser characterized by having a purchaser specifying step that specifies a user of a portable terminal corresponding to user information searched as user information including position information that is determined to approximate according to a predetermined condition It is a specific method.

  In the buyer identification method according to the present invention, the user information stored in the user information storage means includes user identification information for identifying a user of a portable terminal corresponding to the user information, and the purchase information In the reception step, purchase information of each purchaser is received for a purchaser identified by a plurality of purchaser identification information, and in the user information search step, a plurality of purchaser identification information received in the purchase information reception step is used. For the purchase information of each identified purchaser, the user information including the position information determined to be approximated is searched, and the computer is identified by a plurality of purchaser identification information in the purchaser identifying step. When a user of the same mobile terminal is specified for a user, the plurality of purchaser identification information is identified for the user of the mobile terminal. It may be characterized by having an integrated purchaser information generating step of generating an integrated purchaser information associated with the user identification information.

Further, in the method for identifying a buyer according to the present invention, the user information stored in the user information storage means includes an address that is a transmission destination of a notification to the user of the mobile terminal corresponding to the user information, wherein the purchase information receiving step, said together with the purchase information, accepts the buyer's content to be transmitted to the purchaser, the computer, the user's address of the mobile terminal identified by the purchaser specifying step An address reading step for reading from the user information storage means, and for a buyer who transmits the content for buyers received in the purchase information receiving step by specifying the address read in the address reading step as a transmission destination by the computer And a content transmission step.

  The present invention manages buyer-related information by integrating the buyer identification device according to the present invention and different purchaser identification information assigned by a plurality of businesses into one integrated purchaser identification information for the same buyer. It can also be specified as a buyer information management system comprising an integrated buyer information management apparatus.

  That is, the purchaser information management system according to the present invention includes a purchaser specifying device that specifies a user of a mobile terminal corresponding to a purchaser who purchases a product or uses a service, and a plurality of businesses purchase or service a product. Integrated buyer information for managing information related to buyers by integrating buyer identification information that is different for each business operator assigned to identify the buyer to be used into one integrated buyer identification information for the same buyer. A purchaser information management system comprising: a management device, wherein the purchaser identifying device includes user identification information for identifying each user for each user of the mobile terminal, and a mobile terminal possessed by each user. User information storage means for storing user information related to the user of the mobile terminal, including one or two or more acquired user position information acquired, and a plurality of user information storage means For each purchaser who purchases the product identified by the purchaser identification information or uses the service, one or two or more stores or services that purchase the product specified when purchasing the product or using the service A purchase information receiving means for receiving purchase information relating to the purchase of goods or the use of services, including location information of a store using the purchase information from the integrated purchaser information management device, and a plurality of purchases received by the purchase information receiving means For each purchaser's purchase information identified by the purchaser's identification information, for each purchaser's purchase information, there is one or two or more goods purchased or service use included in each purchase information. The location information of the store where the specified product is purchased or the store where the service is used is included in the user information stored in the user information storage means. A user information search means for searching for user information including position information that is determined to be approximated in accordance with a predetermined condition in comparison with the position information of the user whose acquisition time is specified, and the plurality of purchaser identifications For each purchaser specified by the information, each purchaser corresponds to the user information searched as user information including position information determined to be approximated by the user information search means according to a predetermined condition. In the case where a purchaser specifying means for specifying a user of a mobile terminal and the purchaser specifying means specify a user of the same mobile terminal for a buyer specified by a plurality of purchaser identification information, the plurality of Integrated buyer information that generates integrated buyer information in which the purchaser identification information of the mobile terminal is associated with the user identification information of the user of the mobile terminal and transmits the integrated buyer information to the integrated buyer information management device A plurality of purchasers, each of which is assigned to identify a purchaser who purchases a product or uses a service. Purchase information transmitting means for transmitting purchase information of each purchaser identified by the buyer identification information to the purchaser specifying apparatus, and buyer information receiving means for receiving the integrated purchaser information from the purchaser specifying apparatus. And a buyer information management system characterized by comprising:

  In addition, this invention can also be specified as an integrated buyer information management apparatus which comprises said buyer information management system.

  According to the present invention, by utilizing information held by GPS information holders such as mobile carriers, retailers and service providers can purchase information such as purchase histories held by themselves with respect to customers who are members such as point cards. It is possible to provide a service using information that cannot be grasped only from information.

  As an example of how to use such information, the customer's interests and preferences can be analyzed more precisely by integrating information such as purchase histories that are owned by multiple operators, even though they are actually the same person. It becomes possible. It is also possible to deliver content such as advertisements and recommendation information to customers who do not know the address of the destination if GPS information holders such as mobile carriers have information such as e-mail addresses. The present invention is expected to contribute to the customer development of retailers and service providers.

It is a figure which shows the outline | summary of the 1st Embodiment of this invention. It is a block diagram which shows an example of a structure of the buyer specific apparatus in the 1st Embodiment of this invention. It is a 1st figure which shows the flow of buyer identification in the 1st Embodiment of this invention, and purchase history integration. It is a 2nd figure which shows the flow of buyer identification in the 1st Embodiment of this invention, and purchase history integration. It is a 3rd figure which shows the flow of buyer identification in the 1st Embodiment of this invention, and purchase history integration. It is a 4th figure which shows the flow of buyer identification in the 1st Embodiment of this invention, and purchase history integration. It is a flowchart which shows the processing flow by the buyer specific program in the 1st Embodiment of this invention. It is a figure which shows the outline | summary of the 2nd Embodiment of this invention. It is a block diagram which shows an example of a structure of the buyer specific apparatus in the 2nd Embodiment of this invention. It is a 1st figure which shows the flow of buyer identification and mail delivery in the 2nd Embodiment of this invention. It is a 2nd figure which shows the flow of buyer identification and mail delivery in the 2nd Embodiment of this invention. It is a flowchart which shows the processing flow by the buyer specific program in the 2nd Embodiment of this invention. It is a figure which shows an example of the method of specifying the user of the portable terminal corresponding to buyers, such as goods, by this invention.

  Embodiments for carrying out the present invention will be described below in detail with reference to the drawings. The following explanation is an example of the embodiment of the present invention, and the nature and positioning of each business operator that collects and holds information such as purchase history and GPS information, and integrated member information and purchase information. The usage method and other specific embodiments are not limited to the description exemplified below. In particular, an example in which the purchase information of merchandise held by a retailer will be described below, but the present invention is also applicable to the service industry, in which case the purchase of merchandise corresponds to the use of the service. The retailer is a service provider, the store where the product is purchased is the store using the service, and the product is purchased when the service is used.

  FIGS. 1 to 7 show user information held by GPS information holders such as mobile carriers, who are actually the same person but are grasped by identification information such as membership numbers assigned by a plurality of retailers. A buyer who identifies the same person as the user of one mobile terminal via the customer, identifies the buyer as the same person via the user information of the portable terminal, and is grasped by each of a plurality of retailers 1 shows a first embodiment of the present invention in which the purchase histories are integrated as a single purchase history. FIGS. 8 to 12 show contents such as advertisements and recommendation information with the e-mail address recognized as the user of the mobile terminal as the destination even when the retailer does not know the e-mail address of the member who is the purchaser. The 2nd Embodiment of this invention which distributes is shown.

  FIG. 1 shows an overview of the first embodiment of the present invention. In the first embodiment, a purchaser identified by a member ID assigned by each of a plurality of retailers A to C is identified as the same person through user information held by a GPS information holder such as a mobile carrier. The integrated purchase history information holder integrates and manages the customer purchase histories grasped by these retailers A to C as a single purchase history. The specific information flow is as follows. is there.

  A plurality of retailers A to C assign a member ID for identifying a member by issuing a point card or the like to a purchaser who purchases the product provided by each, and collect purchase information (receipt data) for each member ID. ing. When these purchase information is transmitted from each retailer's server to the integrated purchase history information holder's server that integrates and manages the purchase information held by a plurality of retailers, the integrated purchase history information owner's server The received purchase information (receipt data) is stored, and the location information of the store where the product at the time of purchase in which the product was purchased is extracted from the purchase information (extract receipt data) is combined with the member ID. Transmit to the GPS information holder's server.

  GPS information holders include, for example, mobile carriers holding GPS information acquired from mobile terminals such as mobile phones owned by users, and businesses that are provided with GPS information from mobile carriers. The location information of the store specified at the time of purchase included in the excerpt receipt data is compared with the location information of the user specified at the time of acquisition acquired from the mobile terminal included in the GPS information, and these match the predetermined conditions. Then, the position information that is determined to be approximate, that is, the user of the portable terminal that is assumed to be the same person is specified.

  Thus, when the process of specifying the user of the portable terminal corresponding to the purchaser specified from the member ID assigned by the retailer is performed, for example, the buyers with different member IDs assigned by different retailers are the same. There may be cases where the user is identified as a user of the mobile terminal. In such a case, since it is assumed that the same person actually purchases goods at each retailer's store using each member ID assigned from a different retailer, It is possible to perform so-called name identification in which a plurality of member IDs are associated with identification information such as a mobile phone number that identifies a user of a terminal.

  If information on the result of name identification is sent back to the server of the integrated purchase history information holder, the integrated purchase history information owner server integrates the member who is considered to be the same person according to the result of name identification. If a member ID is assigned and purchase information (receipt data) for each member ID received and stored from different retailers is integrated and managed as an integrated purchase history for each integrated member ID, It becomes possible to grasp more purchase histories held by one retailer and to analyze a purchaser's purchase trend more precisely.

  The retailers A to C receive the information on the products that are suitable for the buyer's interests and preferences, lifestyles, and the like obtained from such analysis by feeding back to the retailers A to C that sent the purchase information (receipt data). It is possible to effectively provide recommended information such as recommended products and campaign introductions to each member by using the information. Also, if the integrated purchase history information holder who holds the integrated information manages the address to send information such as the e-mail address of the member, the transmission of the content such as recommendation information is held in the integrated purchase history information possession. Since it is possible to transmit the information collectively from the server of the subscriber, the business operator who cannot transmit the recommendation information by e-mail to the member by himself / herself is not known to the retailer A ~. Even if it is included in C, such information can be transmitted from the integrated purchase history information holder to the member.

  FIG. 2 shows an example of the configuration of the purchaser identifying device according to the present invention in the first embodiment of the present invention. In FIG. 2, the buyer specifying device according to the present invention corresponds to the GPS information holder server 10.

  The GPS information holding server 10, the member information / purchase information management server 20, and the retail trade servers 30 and 40 are all configured by a computer having an auxiliary storage device such as a CPU, a main memory, and an HDD, and realize predetermined functions. Therefore, an application program corresponding to each function stored in an auxiliary storage device such as an HDD is read into a main memory or the like, and arithmetic processing is executed by the CPU using the main memory or the like as a working area.

  Note that the GPS information holding server 10, the member information / purchase information management server 20, and the retail trade servers 30 and 40 are not necessarily required to be physically configured by a single computer. These functions may be realized in conjunction with a computer, or each function may be realized as a part of the function of one computer having other functions.

  A predetermined storage area of an auxiliary storage device such as an HDD is allocated to the user information storage unit 11 provided in the GPS information holding server 10. The user information storage unit 11 stores user information including the position information of the user specified at the time of acquisition, which is acquired by the GPS function of the mobile terminal possessed by the user.

  The excerpt receipt data receiving unit 12, the member specifying unit 13, and the integrated member information transmitting unit 14 provided in the GPS information holding server 10 are all functionally specified, and each function is an auxiliary of HDD or the like. This is realized by reading out an application program corresponding to each function stored in the storage device to a main memory or the like, and executing arithmetic processing by the CPU using the main memory or the like as a working area.

  In FIG. 2, the excerpt receipt data receiving unit 12 and the integrated member information transmitting unit 14 are configured to transmit / receive data to / from the member information / purchase information management server 20 via the communication network. For example, data input from an input device such as a keyboard or a scanner connected to the GPS information holding server 10 is received by the receipt data receiving unit 12 without passing through the communication network, and the processing result of the member specifying unit 13 is received. Is output from the integrated member information transmitting unit 14 to an output device such as a printer or a monitor connected to the GPS information holding server 10, and the output paper medium is delivered by physical means such as mail. Also good.

  The integrated purchase history storage unit 21 provided in the member information / purchase information management server 20 is assigned a predetermined storage area of an auxiliary storage device such as an HDD. The receipt data receiving unit 22, the excerpt receipt data transmitting unit 23, the integrated member information receiving unit 24, and the member information analyzing unit 25 are all functionally specified, and each function is an auxiliary storage such as an HDD. An application program corresponding to each function stored in the apparatus is read into the main memory or the like, and the CPU executes arithmetic processing using the main memory or the like as a working area.

  In FIG. 2, the excerpt receipt data transmission unit 23 and the integrated member information reception unit 24 are configured to transmit and receive data to and from the GPS information holding server 10 via the communication network. Similarly, the exchange of these data does not go through the communication network. For example, the excerpt receipt data is sent to an output device such as a printer or a monitor connected to the member information / purchase information management server 20. The integrated member information receiving unit 24 accepts data input from an input device such as a keyboard or a scanner connected to the member information / purchase information management server 20 and mails the output paper medium, etc. It is good also as delivering by physical means, such as.

  A predetermined storage area of an auxiliary storage device such as an HDD is allocated to the receipt data storage units 31 and 41 provided in the retail servers 30 and 40, respectively. The receipt data transmitting units 32 and 42 and the member information receiving units 33 and 43 are all functionally specified, and each function corresponds to each function stored in an auxiliary storage device such as an HDD. This is realized by reading an application program to the main memory or the like and executing arithmetic processing by the CPU using the main memory or the like as a working area.

  In addition, the receipt data transmitting units 32 and 42 of the retail server 30 and 40, the receipt data receiving unit 22 of the member information / purchase information management server 20, the member information analyzing unit 25 of the member information / purchase information management server 20 and the retail server The transmission / reception of data between the member information receiving units 33 and 43 of 30 and 40 will be described on the assumption that the data is transmitted / received via the communication network in FIG. As in the case between the purchase information management servers 20, the paper media output using the input device and the output device are delivered by physical means such as mail without using the communication network, and the data is linked. It may be.

  Based on the configuration described with reference to FIG. 2 above, the flow of purchaser identification and purchase history integration in the first embodiment of the present invention will be described with reference to FIGS.

  In the retailers that manage the retail servers 30 and 40, information on products purchased by customers at the stores operated by the respective stores is collected by a POS system or the like, and the receipt data storage unit 31, 41. The left side of FIGS. 3 and 4 shows an example of information items included in the receipt data. If the purchaser of the product can be identified by a member ID such as a point card issued by the retailer, the receipt is shown. In the data, the member ID assigned by the retailer to each member is recorded.

  In the receipt data, in addition to the member ID of the purchaser who purchased the product, the store code of the store where the product was purchased, the purchase date which is the date and time when the product was purchased (usually specified by the date and time), A product code for identifying the purchased product (usually this product code is an in-store code uniquely assigned by the retailer), data such as the number of purchases and the purchase price are included. The present invention is not limited to the retail industry but can be applied to a service industry that provides services in stores. In that case, the receipt data includes the store code of the store that uses the service and the date and time that the service is used. When a certain usage is used, a service code for identifying the type of service used, a service usage fee, and the like are included.

  In the retail trade servers 30, 40, the receipt data transmission units 32, 42 are activated at a predetermined timing, and the receipt data stored in the receipt data storage units 31, 41 are transmitted to the member information / purchase information management server 20. The receipt data transmitted here does not have to be all of the receipt data stored in the receipt data storage units 31 and 41. For example, the receipt data stored after the previous transmission is specified with the member ID specified. Select and transmit.

  In addition, the receipt data to be transmitted does not necessarily need to be transmitted in the same data format as that stored in the receipt data storage units 31 and 41. For example, a plurality of receipt data is collected for each member ID. It may be sent in the form of purchase history, and as will be explained later, the store code must be converted into store location information specified by latitude and longitude, so the store code is specified by latitude and longitude It is good also as transmitting in the state converted into the positional information on the store to be done. Further, when an in-store code uniquely assigned by a retailer is used for the product code, it may be transmitted in a state where it is converted into an integrated product code which will be described later.

  In the member information / purchase information management server 20, when the receipt data receiving unit 22 is activated to receive receipt data, the receipt data is stored as integrated purchase history data as purchase history data from the receipt data as shown in the example of FIG. As shown in the example of FIG. 4, the excerpt receipt data is generated from the receipt data.

  FIG. 3 shows an example in which the receipt data received by the receipt data receiving unit 22 is stored in the integrated purchase history storage unit 21 as purchase history data, but the retailer that is the transmission source is identified with respect to the receipt data. If the in-store code uniquely assigned by the retailer is used for the product code, the unified product code is unified so that the same product can be handled as the same code among different retailers. The process of converting to is executed by a predetermined program. The product code conversion process is executed by referring to the member information / purchase information management server 20 with an integrated product master that stores the in-store code and the integrated product code used by each retailer in association with each other. What should I do?

  As described above, the merchandise code conversion process may be performed by the retail servers 30 and 40. In this case, the integrated merchandise master and the program for converting the merchandise code are stored in the retail server 30. , 40 will be provided.

  FIG. 4 shows an example of generating excerpt receipt data from the receipt data received by the receipt data receiving unit 22. From the receipt data, the member ID and data related to purchase are selected, and the store code is set to latitude / longitude. The processing for converting into the location information of the store specified by is executed by a predetermined program. In the store code conversion process, the member information / purchase information management server 20 is provided with a store master that stores the store code of each retailer in association with the store location information specified by the latitude and longitude. This should be executed with reference to.

  As described above, the store code conversion process may be performed by the retail servers 30 and 40. In that case, the program for converting the store master and the store code into the store location information is as follows. The retail servers 30 and 40 will be provided.

  As described above, excerpt receipt data including a combination of the member ID, the purchase time, and the location information of the store is generated. The member specified from the member ID is identified by the location information of the store in which the purchase time is specified. , It becomes possible to know when and where. Therefore, if there is as much excerpt receipt data as possible for one member ID, it becomes possible to grasp the behavior history of the member specified from the member ID in as much detail as possible.

  Subsequently, the excerpt receipt data transmission unit 23 is activated, and excerpt receipt data is transmitted to the GPS information holder server 10 as shown in FIG. Here, the timing at which the excerpt receipt data is transmitted is not particularly limited, and the excerpt receipt data generated from the receipt data received by the receipt data receiving unit 22 may be transmitted as it is. The data may be temporarily stored in a database or the like, and extracted receipt data that has not been transmitted may be selected and transmitted at a predetermined timing.

  Since the member information / purchase information management server 20 receives receipt data from a plurality of retailers, the excerpt receipt data transmitted to the GPS information holder server 10 is also a plurality of member IDs issued by a plurality of retailers. The excerpt receipt data for will be sent. In addition, the excerpt receipt data transmitted for one member ID is not limited to one excerpt receipt data corresponding to the purchase of a single product. In order to increase the accuracy of matching with information, it is preferable to transmit a plurality of excerpt receipt data as much as possible.

  In the GPS information holder server 10, the excerpt receipt data receiving unit 12 is activated to receive one or more excerpt receipt data for a plurality of member IDs. Subsequently, the member specifying unit 13 is activated, and the user information stored in the user information storage unit 11 including the position information acquired by the GPS function of the mobile terminal possessed by the user is utilized for the user of the mobile terminal such as a mobile phone. And the process which specifies the user of portable terminals, such as a mobile telephone corresponding to member ID, is performed. Then, the integrated member information transmission unit 14 is activated, and the integrated member information in which the member ID is associated with the ID for identifying the user of the mobile terminal is returned to the member information / purchase information management server 20. Shown is the flowchart of FIG.

  One or more excerpt receipt data for a plurality of member IDs are received from the member information / purchase information management server 20 (S01). From this, one or two or more excerpt receipt data for one member ID is selected (S02), and the location information of the store at the time of purchase included in each excerpt receipt data, that is, when the member is The location information of the user who specified the acquisition time (usually specified by the date and time) of the user who owns the mobile device acquired by the GPS function of the mobile device, relative to the location information indicating where he was That is, the user information storage unit 11 is searched for the user of the mobile terminal that is determined that the location information indicating when and where the user of the mobile terminal was located corresponds to a predetermined condition (S03).

  If there is a mobile terminal user whose position information approximates (S04), the location at the same time is the same, and it is assumed that they are the same person, so the mobile phone corresponding to the member identified by the member ID The user of the terminal is specified as the same person, and the member ID and the identification information of the user of the portable terminal (the telephone number of the portable telephone may be used. From the viewpoint of personal information protection, it is desirable to issue a new identification key. ) Are temporarily stored in association with each other (S05). Here, when the user of the portable terminal corresponding to the member identified from the member ID is specified as the same person, it may happen that it coincides with another person if the number of position information is small. It is preferable to use as many pieces of excerpt receipt data position information as possible.

  Next, when the excerpt receipt data for another member ID remains (S06), one or more excerpt receipt data for one member ID is selected again, and the same processing is executed ( S02 to S06). Such processing is repeated for the extracted receipt data corresponding to all received member IDs. When there is no remaining extracted receipt data, the member IDs are identified, that is, the identification information of the user of the same portable terminal is plural. If the member ID is temporarily stored in association with each other, the integrated member information in which the identification information of the user of one portable terminal is associated with a plurality of member IDs is generated and returned to the member information / purchase information management server 20 ( S07).

  FIG. 5 shows an example of the above-described processing. The mobile terminal whose position information specified by the GPS function approximates the position information specified when the member ID assigned by the retailer A is purchased. If the user and the user of the portable terminal whose position information specified by the GPS function is similar to the position information specified when the purchase for the member ID assigned by the retailer B matches, this portable terminal The integrated member ID is issued as identification information for identifying the user of the member, and the member ID assigned by the retailer A and the member ID assigned by the retailer B are generated, and the member information / purchasing information management is generated. A reply is sent to the server 20.

  FIG. 13 shows the location information of the store specified at the time of purchase included in the excerpt receipt data for one member ID and the user specified at the time of acquisition of the user possessing the mobile terminal acquired by the GPS function of the mobile terminal This shows an example of a case where it is determined that the position information is approximated. In this example, using three excerpt receipt data with the same member ID, it is confirmed that the user of a mobile terminal was at the store at the time when the member purchased the product at each store. Therefore, the member identified from the member ID is specified as the user of this portable terminal.

  Here, the date and time at the time of purchase and acquisition, and the location information are represented by a combination of latitude and longitude, but even if these numbers do not match completely, the difference is within the specified range. In some cases, it is determined to be approximate. For one member ID, it is determined that the more the number of pieces of approximate position information is and the higher the ratio of approximate position information is, the more likely it is the action history of the same person. For example, the criteria for specifying both as the same person is not particularly limited.

  When the integrated member information receiving unit 24 is activated in the member information / purchasing information management server 20 and receives the integrated member information in which the member IDs respectively assigned by the plurality of retailers A are associated with the integrated member ID, the information is shown in FIG. As described above, the integrated member ID corresponding to each member ID is recorded in the purchase history data previously stored in the integrated purchase history storage unit 21. In addition, it is good also as assigning a new value to the value of the integrated member ID used here, without using the value received from the GPS information person possession server 10 as it is. In this way, by storing the purchase history data to which the integrated member ID is attached in the integrated purchase history storage unit 21 (the integrated purchase history DB in FIG. 6), if a search is performed using the integrated member ID as a key, different retailers are stored. Even purchase history data to which different member IDs are assigned depending on the merchant, it is possible to select the one related to the same person and grasp the purchase behavior of one buyer in detail.

  If such information can be used to understand in detail the purchasing behavior of a customer buyer, which cannot be understood by a single retailer alone, it will be possible to conduct a detailed analysis of the buyer's interests, preferences and lifestyle. The member information analysis unit 25 performs such analysis and transmits it to the retail trade servers 30 and 40. In the retail servers 30 and 40, the member information receiving units 33 and 43 are activated to receive such member information, and provide information that suits the interests and preferences of each member, such as advertisements for members and recommended information. Used for distribution of content for buyers.

  Such distribution of information for members is not limited to those performed by retailers. If the member information / purchase information management server 20 stores the e-mail addresses of members used for distribution of content for buyers, Since the member information / purchase information management server 20 can distribute information according to each member's interests and preferences, the retail server 30 or 40 does not know the member's e-mail address. In addition, it becomes possible to distribute contents for buyers to members.

  FIG. 8 shows an overview of the second embodiment of the present invention. In the second embodiment, the purchaser identified by the member ID assigned by one retailer is the same person as the user of one portable terminal via user information held by a GPS information holder such as a portable carrier. The content for the buyer who wants to send to the buyer is distributed with the e-mail address identified by the GPS information holder as the destination, and the flow of specific information is as follows.

  A retailer assigns a member ID for identifying a member by issuing a point card or the like to a purchaser who purchases a product to be provided, and collects purchase information (receipt data) for each member ID. Members necessary to select these purchase information and content for buyers such as recommendation information to be transmitted to the member (contents may be different for each member or common content), or content for buyers Information on lifestyles and characteristics of the purchaser is transmitted from the server of the retailer to the server of the purchase history information owner who manages the purchase information.

  The server of the purchase history information holder who has received these information stores the received purchase information (receipt data) and also stores the location information of the store where the product whose purchase time is specified from the purchase information is purchased. An excerpt receipt data is generated. In addition, when information on the lifestyle and characteristics of the member is received, the content for the purchaser such as recommendation information suitable for the interest and preference of the member is selected from this information.

  The generated receipt data and the content for the buyer received from the retailer's server, or the content for the purchaser selected by the server of the purchase history information holder (these content may be different for each member, The content may be transmitted to the server of the GPS information holder together with the member ID. In the second embodiment, the excerpt receipt data is generated by the retailer's server without going through the purchase history information holder, and the GPS information It is good also as transmitting to a server.

  GPS information holders include, for example, mobile carriers holding GPS information acquired from mobile terminals such as mobile phones owned by users, and businesses that are provided with GPS information from mobile carriers. The location information of the store specified at the time of purchase included in the excerpt receipt data is compared with the location information of the user specified at the time of acquisition acquired from the mobile terminal included in the GPS information, and these match the predetermined conditions. Then, the position information that is determined to be approximate, that is, the user of the portable terminal that is assumed to be the same person is specified.

  Thus, when the user of the mobile terminal corresponding to the purchaser specified from the member ID assigned by the retailer is specified, the mobile information included in the information related to the user of the mobile terminal held by the GPS information holder Using the e-mail address of the user of the terminal as the transmission destination, the content for buyers received from the purchase history information owner server is transmitted by e-mail. As described above, even if the retailer does not know the e-mail address of the member, the information can be distributed to the member by e-mail.

  FIG. 9 shows an example of the configuration of the purchaser identifying device according to the present invention in the second embodiment of the present invention. In FIG. 9, the buyer specifying device according to the present invention corresponds to the GPS information holder server 10.

  The GPS information holding server 10, the member information / purchase information management server 20, and the retail trade server 30 are all configured by a computer having an auxiliary storage device such as a CPU, a main memory, and an HDD, and realize predetermined functions. Then, an application program corresponding to each function stored in an auxiliary storage device such as an HDD is read into a main memory or the like, and arithmetic processing is executed by the CPU using the main memory or the like as a working area. As the member terminal 50, a mobile phone, a PC, or the like capable of receiving an electronic mail is used.

  The GPS information holding server 10, the member information / purchase information management server 20, and the retail trade server 30 are not necessarily required to be physically configured by a single computer. The functions may be realized in conjunction with each other, or each function may be realized as a part of the function of one computer having other functions.

  A predetermined storage area of an auxiliary storage device such as an HDD is allocated to the user information storage unit 11 provided in the GPS information holding server 10. The user information storage unit 11 stores user information acquired by the GPS function of the mobile terminal possessed by the user and including the user location information specified at the time of acquisition and the user's e-mail address.

  The excerpt receipt data receiving unit 12, the member specifying unit 13, and the mail transmitting unit 15 provided in the GPS information holding server 10 are all functionally specified, and each function is an auxiliary storage device such as an HDD. This is realized by reading out an application program corresponding to each function stored in the main memory to the main memory or the like and executing arithmetic processing by the CPU using the main memory or the like as a working area.

  In FIG. 9, the excerpt receipt data receiving unit 12 is configured to transmit / receive data to / from the member information / purchase information management server 20 via a communication network. However, the exchange of these data is not performed via the communication network. For example, the data input from an input device such as a keyboard or a scanner connected to the GPS information holding server 10 is received by the excerpt receipt data receiving unit 12, and the output paper medium is physically sent by mail or the like. It may be delivered by means.

  A predetermined storage area of an auxiliary storage device such as an HDD is allocated to the purchase history storage unit 26 provided in the member information / purchase information management server 20. The receipt data receiving unit 22, the excerpt receipt data transmitting unit 23, and the recommendation information transmitting unit 27 are all functionally specified, and each function is stored in an auxiliary storage device such as an HDD. This is realized by reading an application program corresponding to a function into a main memory or the like and executing arithmetic processing by the CPU using the main memory or the like as a working area.

  In FIG. 9, the excerpt receipt data transmission unit 23 is configured to transmit and receive data to and from the GPS information holding server 10 via the communication network. For example, the exchanging receipt data is output from the excerpt receipt data transmission unit 23 to an output device such as a printer or a monitor connected to the member information / purchase information management server 20 without using the communication network. The output paper medium or the like may be delivered by physical means such as mail.

  A predetermined storage area of an auxiliary storage device such as an HDD is assigned to the receipt data storage unit 31 provided in the retail server 30. The receipt data transmission unit 32 is functionally specified, and each function reads an application program corresponding to each function stored in an auxiliary storage device such as an HDD into a main memory, etc. This is realized by executing the arithmetic processing by the CPU using as a working area.

  Note that the transmission / reception of data between the receipt data transmission unit 32 of the retail server 30 and the receipt data reception unit 22 of the member information / purchase information management server 20 is also assumed to be transmitted / received via a communication network in FIG. As described above, as in the case between the GPS information holding server 10 and the member information / purchase information management server 20 described above, a paper medium output using an input device and an output device without using a communication network May be delivered by physical means such as mail and data linkage may be performed.

  Based on the configuration described with reference to FIG. 9 described above, the flow of purchaser identification and purchase history integration in the second embodiment of the present invention will be described with reference to FIGS. 10 and 11.

  A retailer that manages the retail server 30 collects information about products purchased by a customer at a store operated by a POS system and stores the information in the receipt data storage unit 31 as receipt data for one purchase unit. . An example of information items included in the receipt data is shown on the left side of FIG. 10, but when the purchaser of the product can be identified by a member ID such as a point card issued by the retailer, the receipt data includes The member ID assigned by the retailer to each member is recorded.

  In the receipt data, in addition to the member ID of the purchaser who purchased the product, the store code of the store where the product was purchased, the purchase date which is the date and time when the product was purchased (usually specified by the date and time), Data such as a product code for identifying the purchased product, the number of purchases and the purchase price are included. The present invention is not limited to the retail industry but can be applied to a service industry that provides services in stores. In that case, the receipt data includes the store code of the store that uses the service and the date and time that the service is used. When a certain usage is used, a service code for identifying the type of service used, a service usage fee, and the like are included.

  In the retail server 30, the receipt data transmission unit 32 is activated at a predetermined timing, and the receipt data stored in the receipt data storage unit 31 is transmitted to the member information / purchase information management server 20. The receipt data to be transmitted here need not be all of the receipt data stored in the receipt data storage unit 31. For example, the receipt data stored after the previous transmission is selected with the member ID specified. And send it.

  Further, the receipt data to be transmitted does not necessarily need to be transmitted in the same data format as that stored in the receipt data storage unit 31. For example, a purchase history in which a plurality of receipt data is collected for each member ID. It may be transmitted in the format of the store, and as described later, it is necessary to convert the store code into the location information of the store specified by latitude, longitude, etc., so the store code is converted into the location information of the store It is good also as transmitting in the state which carried out.

  Further, the retailer server 30 may transmit to the member information / purchase information management server 20 contents for buyers such as advertisements and recommendation information to be distributed to the members who transmit the receipt data. The content for buyers transmitted here may be different content for each member in accordance with each interest or preference, or may be common content common to a plurality of members.

  It should be noted that such content for buyers is not limited to a configuration in which the content for purchaser is generated by the retail server 30 and transmitted to the member information / purchase information management server 20, but is generated by the member information / purchase information management server 20. In this case, information on the lifestyle and characteristics of the members necessary for generating the content for the purchaser may be transmitted from the server 30 of the retailer to the member information / purchase information management server 20.

  In the member information / purchase information management server 20, when the receipt data receiving unit 22 is activated and receives receipt data, the receipt data is generated from the receipt data from the receipt data as shown in the example of FIG. When the content for the purchaser is also received, it is temporarily stored in association with the member ID of the receipt data.

  FIG. 10 shows an example of generating receipt data excerpted from the receipt data received by the receipt data receiving unit 22. From the receipt data, a member ID and data related to purchase are selected, and the store code is set to latitude / longitude. The processing for converting into the location information of the store specified by is executed by a predetermined program. In the store code conversion process, the member information / purchase information management server 20 is provided with a store master that stores the store code of each retailer in association with the store location information specified by the latitude and longitude. This should be executed with reference to.

  As described above, the store code conversion process may be performed by the retail server 30. In that case, the store master and the program for converting the store code into store location information The server 30 is provided.

  As described above, excerpt receipt data including a combination of the member ID, the purchase time, and the location information of the store is generated. The member specified from the member ID is identified by the location information of the store in which the purchase time is specified. , It becomes possible to know when and where. Therefore, if there is as much excerpt receipt data as possible for one member ID, it becomes possible to grasp the behavior history of the member specified from the member ID in as much detail as possible.

  Subsequently, the excerpt receipt data transmission unit 23 is activated, and excerpt receipt data is transmitted to the GPS information holder server 10 as shown in FIG. Here, the timing at which the excerpt receipt data is transmitted is not particularly limited, and the excerpt receipt data generated from the receipt data received by the receipt data receiving unit 22 may be transmitted as it is. The data may be temporarily stored in a database or the like, and extracted receipt data that has not been transmitted may be selected and transmitted at a predetermined timing.

  The excerpt receipt data sent at this time is not limited to one excerpt receipt data corresponding to the purchase of a single product, and the member's behavior history is grasped in detail and matching with GPS information described later In order to improve the accuracy, it is preferable to transmit a plurality of as many excerpt receipt data as possible.

  Also, a purchaser such as recommendation information received together with the excerpt receipt data from the retail server 30 or generated by the member information / purchase information management server 20 and temporarily stored in association with the member ID. Directed content is also transmitted to the GPS information holder server 10. The content for buyers transmitted here may be different content for each member in accordance with each interest or preference, or may be common content common to a plurality of members.

  In the GPS information holder server 10, the excerpt receipt data receiving unit 12 is activated to receive one or more excerpt receipt data for a certain member ID and the content for the buyer distributed to the member identified by the member ID. To do. Subsequently, the member specifying unit 13 is activated, and the user information stored in the user information storage unit 11 including the position information acquired by the GPS function of the mobile terminal possessed by the user is utilized for the user of the mobile terminal such as a mobile phone. And the process which specifies the user of portable terminals, such as a mobile telephone corresponding to member ID, is performed. Then, the e-mail transmission unit 15 is activated, the e-mail address of the specified mobile terminal user is read from the user information storage unit 11, and the received content for the purchaser is set as the e-mail address. Send. The flow of these processes is shown in the flowchart of FIG.

  From the member information / purchase information management server 20, one or more excerpt receipt data for one member ID and content for buyers such as recommendation information are received (S11). Subsequently, the mobile terminal acquired by the GPS function of the mobile terminal with respect to the location information of the store specified at the time of purchase included in each excerpt receipt data, that is, the location information indicating when and where the member was located The location information of the user specified when the user who owns the user (usually specified by the date and time), that is, the location information indicating when and where the user of the mobile terminal was located The user information storage unit 11 is searched for the user of the mobile terminal that is determined to be approximated according to the condition (S12).

  If there is a mobile terminal user whose position information approximates (S13), the location at the same time is the same, and it is assumed that they are the same person, so the mobile phone corresponding to the member identified by the member ID The user of the terminal is specified as the same person, and the e-mail address of the specified user is read from the user information storage unit 11 (S14). Here, when the user of the portable terminal corresponding to the member identified from the member ID is specified as the same person, it may happen that it coincides with another person if the number of position information is small. It is preferable to use as many pieces of excerpt receipt data position information as possible.

  If there is no approximate user, error processing such as returning a message indicating that the user cannot be specified to the member information / purchase information management server 20 is executed (S16). Subsequently, the read e-mail address is set as the transmission destination, and the content for the purchaser such as recommendation information received earlier is inserted into the body of the e-mail or generated as an attached file to generate a promotional e-mail. It transmits to member terminal 50, such as a telephone and PC (S15).

  FIG. 11 shows an example of the above-described processing. The mobile terminal user whose position information for the member ID assigned by the retailer is specified at the time of purchase is similar to the position information for the time of acquisition by the GPS function. And a sales promotion e-mail including content for buyers such as recommendation information received together with the excerpt receipt data is transmitted to the member terminal 50 with the e-mail address of the identified user as the transmission destination.

  Here, the location information of the store specified at the time of purchase included in the excerpt receipt data for one member ID and the user specified at the time of acquisition of the user possessing the mobile terminal acquired by the GPS function of the mobile terminal The method of comparing and determining that the position information is approximate is the same as in the first embodiment, as described above with reference to the example of FIG.

10 GPS information holding server 11 User information storage unit 12 Extract receipt data reception unit 13 Member identification unit 14 Integrated member information transmission unit 15 Mail transmission unit 20 Member information / purchase information management server 21 Integrated purchase history storage unit 22 Receipt data reception unit 23 Extracted receipt data transmission unit 24 Integrated member information reception unit 25 Member information analysis unit 26 Purchase history storage unit 27 Recommendation information transmission unit 30 Retail server 31 Receipt data storage unit 32 Receipt data transmission unit 33 Member information reception unit 40 Retail business server 41 Receipt data storage unit 42 Receipt data transmission unit 43 Member information reception unit

Claims (6)

A purchaser identifying device for identifying a user of a mobile terminal corresponding to a purchaser who purchases a product or uses a service,
User information storage means for storing user information related to the user of the mobile terminal, including the location information of the user specified at the time of acquisition , acquired from the mobile terminal possessed by each user for each user of the mobile terminal;
For a purchaser of a product or using a service, the purchase of the product or service including the location information of the store where the product was purchased or the store where the service was used was specified. Purchasing information receiving means for receiving purchasing information regarding usage;
Location information of a store that purchased the product or a store that used the service in which the purchase time of the product or the use time of the service specified in two or more purchase information of one purchaser received by the purchase information receiving means is specified User information search means for searching user information stored in the user information storage means, each including position information of a user whose acquisition time is determined to be approximated according to a predetermined condition. ,
A buyer who identifies the one purchaser as a user of a mobile terminal corresponding to user information searched as user information including position information that is determined to be approximated by the user information search means according to a predetermined condition. Specific means,
A purchaser specifying device comprising: The user information stored in the user information storage means includes an address that is a transmission destination of notification to the user of the mobile terminal corresponding to the user information,
The purchase information accepting unit accepts the content for buyers to be transmitted to the buyer together with the purchase information,
An address reading means for reading the user's address of the mobile terminal identified by the buyer identification means from the user information storing means,
2. The content transmission means for buyers which designates the address read by the address reading means as a transmission destination and transmits the content for buyers received by the purchase information receiving means. Buyer specific equipment. A purchaser identifying program for identifying a user of a mobile terminal corresponding to a buyer who purchases a product or uses a service, and acquired for each user of the mobile terminal from a mobile terminal possessed by each user In a computer comprising user information storage means for storing user information relating to the user of the mobile terminal, including the position information of the user whose time is specified ,
For a purchaser of a product or using a service, the purchase of the product or service including the location information of the store where the product was purchased or the store where the service was used was specified. A purchase information reception step for receiving purchase information regarding usage;
Location information of a store that purchased the product or a store that used the service in which the purchase time of the product or the use time of the service specified in two or more purchase information of one purchaser received in the purchase information reception step is specified A user information search step for searching user information stored in the user information storage means, each including location information of a user whose acquisition time is determined to be approximated according to a predetermined condition ; ,
A buyer who identifies the one purchaser as a user of a mobile terminal corresponding to user information searched as user information including position information that is determined to be approximated in accordance with a predetermined condition in the user information search step Specific steps,
A buyer specifying program characterized in that the program is executed. The user information stored in the user information storage means includes an address that is a transmission destination of notification to the user of the mobile terminal corresponding to the user information,
In the purchase information receiving step, together with the purchase information, receiving content for buyers to be transmitted to the buyer,
In the computer,
An address reading step of reading the user's address of the mobile terminal identified by the buyer identification step from the user information storing means,
4. The content transmission step for a buyer for specifying the address read in the address reading step as a transmission destination and transmitting the content for the buyer received in the purchase information reception step. The buyer specific program described. A method for identifying a purchaser for identifying a user of a mobile terminal corresponding to a purchaser who purchases a product or uses a service,
A computer comprising user information storage means for storing user information relating to a user of the mobile terminal, including location information of the user specified at the time of acquisition, acquired from the mobile terminal possessed by each user for each user of the mobile terminal The purchase or service of a product including the location information of the store that purchased the product or the store that used the service for which the purchase of the product or the use of the service was specified for a purchaser who purchased the product or used the service A purchase information reception step for receiving purchase information regarding the use of
The computer uses the store or the service that purchased the product specified when purchasing the product or using the service included in two or more purchase information of one purchaser received in the purchase information receiving step A user who searches the user information stored in the user information storage means, which includes the location information of the user whose acquisition time is determined to be approximated according to a predetermined condition for each location information of the store An information retrieval step;
A user of a portable terminal corresponding to user information searched as user information including position information determined by the computer to approximate the one purchaser according to a predetermined condition in the user information search step; A buyer identification step to identify,
A method for identifying a buyer, comprising: The user information stored in the user information storage means includes an address that is a transmission destination of notification to the user of the mobile terminal corresponding to the user information,
In the purchase information receiving step, together with the purchase information, receiving content for buyers to be transmitted to the buyer,
The computer, an address reading step of reading the user's address of the mobile terminal identified by the buyer identification step from the user information storing means,
The computer has a content transmission step for buyers that specifies the address read in the address reading step as a transmission destination and transmits the content for buyers received in the purchase information reception step. The method for identifying a buyer according to claim 5.