JP5789734B1 - Information processing method, program, storage medium, and information processing apparatus - Google Patents

Abstract

Reduce the time cost for creating each product video and facilitate product promotion using product introduction videos. Therefore, as an information processing method executed by the information processing apparatus, a video posting acceptance processing step that accepts a video posted with a product page as a product video, and a video that stores the product video in association with the designated product page For storage processing step, material information acquisition processing step for acquiring material information related to the specified product page as related material information, and for superimposing display for displaying product video with related material information superimposed on the user terminal A superimposed display information generation processing step for generating information and a transmission processing step for transmitting the superimposed display information to the user terminal in response to a display request for the product page from the user terminal are executed.

Description

  The present invention relates to an information processing method, a program, a storage medium, and an information processing apparatus, and more specifically to posting a moving image related to a product.

JP 2007-018144 A

When a product is promoted, a video that summarizes the benefits and usage of the product is created and released. For example, a product promotion video broadcast on a commercial frame of a television broadcast, an advertisement video played at the start of playback of a video provided in a video sharing service, and the like are applicable.
The same product promotion is also carried out in electronic commerce. For example, product sellers (hereinafter referred to as sellers) create product introduction videos (hereinafter referred to as product videos) linked to product pages. And place it on the product page. In addition, as shown in Patent Document 1, a button for reproducing a moving image for introducing a product may be arranged on a screen for introducing the product.

However, a corresponding work burden arises in creating a product video. In particular, when creating a product video for each product, the work load increases as the number of types of products to be sold increases, and the time cost increases. Therefore, there is a possibility that the product cannot be promoted using the product video.
The present invention has been made in view of such problems, and it is an object of the present invention to reduce the time cost for creating each product video and facilitate product promotion using product introduction videos. And

The information processing method according to the present invention is an information processing method executed by the information processing apparatus, and includes a video posting acceptance processing step for accepting a video posted with a product page specified as a product video, and the designation of the product video. A moving image storing process step associated with the specified product page, a material information acquiring process step for acquiring material information related to the designated product page as related material information, and the related material information on the user terminal. In response to the display request for the product page from the user terminal, the information for superimposed display is sent to the user terminal in response to a display request for the product page from the user terminal. And a transmission processing step of transmitting.
This simplifies the operation of associating the product video with the product page, and reduces the time cost required for creating each product video.

In the information processing method described above, in the superimposed display information generation processing step, a processed moving image in which the image processing that burns the related material information on the image constituting the product moving image is generated as the superimposed display information.
Thereby, a moving image in which the related material information is burned in the information processing apparatus is created.

In the information processing method described above, in the moving image storage processing step, the posted product moving image before image processing is stored as a pre-processing moving image, and the superimposed display information generation processing step includes the relation to the pre-processing moving image. Superposition mode information indicating a superposition mode of material information is generated, and the transmission processing step transmits the pre-processing moving image, the related material information, and the superposition mode information to a user terminal.
Thereby, the process which processes a moving image in an information processing apparatus is not required.

The information processing method described above executes a product page change determination processing step for determining whether or not the information on the designated product page has been changed, and determines that the information on the product page has been changed in the product page change determination processing step. If so, the material information acquisition processing step is executed.
Thereby, when the product page from which the material information is acquired is changed, the related material information is acquired from the new material information.

The information processing method described above executes a material information change determination processing step for determining whether or not the related material information to be superimposed on the product video in the specified product page has been changed, and the material information change determination processing step. The material information acquisition processing step is executed when it is determined that the related material information has been changed.
As a result, if the information used as the related material information is not changed on the product page from which the material information is acquired, unnecessary material information acquisition processing does not occur.

In the information processing method described above, the product page is a part of a plurality of web pages configured in a hierarchical structure, and in the material information acquisition processing step, information included in a web page in an upper hierarchy of the product page is Obtained as related material information.
Thereby, for example, information on the top page of the store is acquired as the related material information.

The information processing method described above executes a user information acquisition step of acquiring user information, and the material information acquisition processing step acquires the related material information based on the user information.
Thereby, the related material information according to the user's attribute information is transmitted to the user terminal.

The program according to the present invention is a program that causes an information processing apparatus to execute processing executed as the information processing method.
A storage medium according to the present invention is a storage medium storing the above program. The above information processing apparatus is realized by these programs and storage media.

An information processing apparatus according to the present invention includes a video posting accepting unit that accepts a video posted with a product page specified as a product video, a video storage unit that stores the product video in association with the designated product page, and A material information acquisition unit that acquires material information related to the designated product page as related material information, and superimposed display information for displaying the product video on which the related material information is superimposed on a user terminal. A superimposed display information generating unit that generates the product page display request from the user terminal, and a transmission processing unit that transmits the superimposed display information to the user terminal.
This information processing apparatus simplifies the operation of associating the product video with the product page.

  ADVANTAGE OF THE INVENTION According to this invention, the time cost concerning creation of every product animation can be reduced, and it can be made easy to perform product promotion using a product introduction animation.

It is a figure which shows the whole structure of embodiment of this invention. It is a block diagram of the goods animation server of this embodiment. It is a block diagram of the computer of this embodiment. It is a figure which shows the example of goods animation DB. It is a figure which shows another example of goods animation DB. It is a figure which shows the whole flow. It is a flowchart which shows the example of a material information acquisition process. It is a flowchart which shows the 1st example of the information generation process for superimposed display. It is a flowchart which shows the 2nd example of the information generation process for superimposed display. It is a figure which shows the whole flow in 2nd Embodiment. It is a flowchart which shows another example of a material information acquisition process. It is a figure which shows the whole flow in 3rd Embodiment.

In the present embodiment, an example will be described in which a seller who sells a product using an electronic commerce service photographs and posts a product video for promoting the product.
Hereinafter, embodiments will be described in the following order.

<1. Overall configuration>
<2. Hardware configuration>
<3. Product video DB>
<4. Process flow>
<5. Each processing>
[5-1. First example of material information acquisition process]
[5-2. First example of superimposed display information generation processing]
[5-3. Second example of superimposed display information generation processing]
[5-4. First example of transmission processing]
[5-5. Second example of transmission processing]
<6. Second Embodiment>
[6-1. Second example of material information acquisition process]
<7. Third Embodiment>
<8. Modification>
<9. Summary>
<10. Program and Storage Medium>

<1. Overall configuration>

A configuration of the entire network system including the product moving image server 1 according to the present embodiment will be described with reference to FIGS. 1 and 2.
As shown in FIG. 1, the product moving image server 1 of the present embodiment includes an electronic commerce server 3, seller terminals 4, 4, 4... And user terminals 5, 5, 5. .. connected to each other so that they can communicate with each other.

The product video server 1 is an information processing device that manages product videos, and receives and stores posts of captured product videos, processes that acquire material information related to product videos, and related materials for product videos. A process of superimposing information is executed. Moreover, the process which processes a product moving image is performed as needed.
In order to execute each process described above, the product video server 1 manages the product video DB 50. Although details of the product video DB 50 will be described later, correspondence information between a product video and a web page (hereinafter referred to as a product page) for selling the product is stored.

In the configuration of FIG. 1, the configuration of the communication network 2 is not particularly limited. For example, the Internet, an intranet, an extranet, a LAN (Local Area Network), a CATV (Community Antenna TeleVision) communication network, a virtual private network (Virtual) Private network), telephone line network, mobile communication network, satellite communication network, etc. are assumed.
Various examples of transmission media constituting all or part of the communication network 2 are also envisaged. For example, IEEE (Institute of Electrical and Electronics Engineers) 1394, USB (Universal Serial Bus), power line carrier, telephone line, etc., infrared, IrDA (Infrared Data Association), Bluetooth (registered trademark), 802.11 wireless It can also be used wirelessly, such as mobile phone networks, satellite lines, and digital terrestrial networks.

  The electronic commerce server 3 is an information processing apparatus that provides various services related to merchandise transactions. The various services include, for example, a service for searching for and presenting a product desired by a person who purchases a product (hereinafter referred to as a user) from the product group handled in the electronic commerce, a user information management service, a product For example, a service for managing information of a person who sells a product (hereinafter referred to as a seller), a payment processing service that mediates exchange of prices when the sale of goods is established, and the like.

  The electronic commerce server 3 manages various databases in order to provide the various services described above. For example, a product DB 51 that stores product information, a store DB 52 that stores information on stores that sell products, a seller DB 53 that stores seller information (such as a seller ID and password), and information on users who purchase products A user DB 54 that stores (user ID, password, etc.).

A seller terminal 4 shown in FIG. 1 is an information processing apparatus used by a seller. For example, a PC (Personal Computer), a feature phone, a PDA (Personal Digital Assistants), a smartphone, or a tablet terminal having a communication function. Such as smart devices. The seller terminal 4 executes processing for transmitting information related to products sold by the seller to the electronic commerce server 3, processing for receiving input of seller information registered in the electronic commerce server 3, and the like.
The user terminal 5 is an information processing apparatus used by a user, and is, for example, a PC, a feature phone, a PDA having a communication function, or a smart device such as a smartphone or a tablet terminal. The user terminal 5 executes various processes for browsing the merchandise page, accepting processes for various inputs relating to merchandise purchase, accepting process for inputting user information to be registered in the electronic commerce server 3, and the like.

The functional blocks of the product moving image server 1 will be described with reference to FIG.
As shown in FIG. 2, the product moving image server 1 includes a moving image management unit 1a, a material information acquisition unit 1b, a superimposed display information generation unit 1c, and a communication processing unit 1d.
The moving image management unit 1a executes a moving image saving process in which a product moving image posted by specifying a product page is associated with the product page and stored. In addition, information associated with the product video and the product page may be stored. Each of these pieces of information is stored in the product animation DB 50.

The material information acquisition part 1b performs the process which acquires the material information relevant to the goods page designated at the time of contribution of goods animation from a goods page, a seller page, etc. The related material information is, for example, a keyword or text indicating the performance of the product, or an image of the product.
The superimposed display information generation unit 1c executes a superimposed display information generation process for displaying a product video on which related material information is superimposed on the user terminal. Some examples of the superimposed display information generation processing will be described later.
The communication processing unit 1d executes processing for receiving various requests to the product moving image server 1, processing for transmitting the created product moving image, superimposed display information, and the like.

The communication processing unit 1d functions as a moving image posting acceptance unit and a transmission processing unit, and the moving image management unit 1a functions as a moving image storage unit and a superimposed display information generation unit.

<2. Hardware configuration>

FIG. 3 is a diagram illustrating hardware of the product moving image server 1, the electronic commerce server 3, the seller terminal 4, and the user terminal 5 illustrated in FIG. 1. A CPU (Central Processing Unit) 101 of a computer device in each server or terminal follows a program stored in a ROM (Read Only Memory) 102 or a program loaded from a storage unit 108 into a RAM (Random Access Memory) 103. Perform various processes. The RAM 103 also appropriately stores data necessary for the CPU 101 to execute various processes.
The CPU 101, ROM 102, and RAM 103 are connected to each other via a bus 104. An input / output interface 105 is also connected to the bus 104.
The input / output interface 105 includes an input device 106 composed of a keyboard, mouse, touch panel, etc., a display composed of a liquid crystal display (LCD), a cathode ray tube (CRT), an organic EL (electroluminescence) panel, and an output composed of a speaker. A device 107, a storage unit 108 including an HDD (Hard Disk Drive), a flash memory device, and the like, and a communication unit 109 that performs communication processing and communication between devices via the communication network 2 are connected.
A media drive 110 is also connected to the input / output interface 105 as necessary, and a removable medium 111 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately mounted, and information can be written to the removable medium 111. Reading is performed.

In such a computer apparatus, data and programs can be uploaded and downloaded through communication by the communication unit 109, and data and programs can be transferred via the removable medium 111.
As the CPU 101 performs processing operations based on various programs, information processing and communication described later are executed in each of the product moving image server 1, the electronic commerce server 3, the seller terminal 4, and the user terminal 5.
In addition, each information processing apparatus which comprises the goods animation server 1, the electronic commerce server 3, the seller terminal 4, and the user terminal 5 is not limited to a single computer apparatus as shown in FIG. A plurality of computer devices may be configured. The plurality of computer devices may be systemized by a LAN or the like, or may be arranged in a remote place so as to be communicable via a VPN (Virtual Private Network) using the Internet or the like.

<3. Product video DB>

In the product video DB 50, product video is stored in association with the product page. Further, the association information between the product moving image and the product page is also stored.
Here, two examples of the association information stored in the product animation DB 50 will be described. One is a case where the moving image processing is not performed when the related material information is displayed over the product moving image. That is, for example, the product video and the related material information are made into separate data and sent to the user terminal 5 as superimposed display information, and the related material information is appropriately superimposed on the product video on the user terminal 5 when the video is played back. It is.
As shown in FIG. 4, the product video DB 50 in this case stores a URL (Uniform Resource Locator) of a product video, an ID of a product page, and information related to a material to be superimposed on the video. Specifically, the information related to the material to be superimposed on the video includes the type information of the related material, the related material (character information such as an explanatory text to be superimposed on the product video, or the URL of the image to be superimposed), Time information (superimposition start time and superposition end time) to be superimposed and position information (for example, X and Y coordinates when starting from the upper left of the moving image) are stored in association with each other. The time information and the position information function as information (superimposition mode information) representing the superposition mode of the related material.

  Specifically, as shown in FIG. 4, for the URL information (http: //aaa.bbb....) Of the product video, one product page ID (Identification) and a plurality of related material information The superimposed display information is stored. The related material information superimposed display information includes, for example, a material type, related material information, start time, end time, position information, and the like. Specifically, it is stored that the character string “easy operation” is displayed at the X coordinate 200 and Y coordinate 300 from 12 seconds to 16 seconds after the start of moving image reproduction. In addition, an image whose URL information is http: //aaa.ccc .... may be displayed at the position of the X coordinate 200 and the Y coordinate 300 from 17 seconds after the start of moving image reproduction to 22 seconds. It is remembered. Furthermore, it is stored that the character string “with a privilege now” is displayed at the bottom of the moving image from the time when 23 seconds have elapsed since the start of moving image reproduction until the time when 30 seconds have elapsed.

The second example of the product moving image DB 50 is a case where the processed moving image subjected to the moving image processing is played on the user terminal 5. Specifically, as will be described later, a processed moving image is created by performing image processing in which related material information (characters or images) is printed on an image constituting the moving image, and is reproduced on the user terminal 5.
In this case, as shown in FIG. 5, the product video DB 50 stores the URL of the product video as the processed video subjected to the video processing and the product page ID in association with each other.

<4. Process flow>

Next, the overall processing flow will be described with reference to FIG. In the following description, the smart device described above is given as an example of the seller terminal 4.
First, in step S101, the seller terminal 4 executes a software activation process. Specifically, the software is activated in response to the software activation operation by the seller. The software is, for example, a dedicated application that can create and post a product video.

Next, the seller terminal 4 executes a login process in step S102. Specifically, the log-in information input operation of the seller is accepted, and the encrypted authentication information is transmitted to the product moving image server 1. The authentication information is, for example, a seller ID and a password.
Subsequently, in step S201, the product moving image server 1 executes an authentication process for determining whether to decrypt and authenticate the received authentication information. When the authentication information is correct, the product moving image server 1 transmits, for example, a token with a time limit as information for permitting login to the seller terminal 4. If the authentication information is incorrect and cannot be authenticated, the product moving image server 1 transmits information indicating that login is not permitted to the seller terminal 4. In this case, the seller terminal 4 notifies the seller that the login operation is to be performed again, and executes again the process of accepting the login operation in step S102.

If the login is permitted, the seller terminal 4 captures a two-dimensional barcode displayed on the product page in step S103. In this example, a two-dimensional barcode in which information for specifying a product page is embedded is displayed on the product page. In step S103, the two-dimensional barcode is photographed and analyzed to acquire information for specifying a product page such as a product page ID and a product page URL.
When photographing the two-dimensional barcode, the seller terminal 4 provides the seller with a two-dimensional barcode photographing mode. As a result, the seller can take a picture of the two-dimensional barcode.

  Next, the seller terminal 4 shoots a product moving image in step S104. Specifically, a mode for photographing a product moving image is provided to the seller. As a result, the seller can shoot the product moving image. In the mode for shooting the product moving image, a specified time (for example, 30 seconds) may be set as the shooting time in order to facilitate (or eliminate) later editing work. Then, when the shooting time of the product moving image exceeds the specified time, processing such as stopping shooting may be executed.

  Subsequently, the seller terminal 4 executes moving image posting processing in step S105. Specifically, the operation such as pressing of the video posting button by the seller is accepted, and the product video data corresponding to the product video data captured in step S104 to the product video server 1 and the product video server in step S201. 1 is a process of transmitting a token issued from 1. As a result, the product video, the product page, and the seller information are posted in association with each other.

  When the product video is posted, the product video server 1 executes a video authentication process as a video post acceptance process in step S202. In this process, it is confirmed from the seller information obtained based on the received token whether or not the posted product video is from a qualified person. Since the product page is a page for sale of products provided for each seller, it allows a person other than the seller (or a person who has received permission from the seller) to post a product video. Is inappropriate. Therefore, in step S202, posting of a product video by such an inappropriate person is prevented.

  Subsequently, the product moving image server 1 executes a moving image saving process in step S203. In this process, the posted product video is stored in association with the product page. Specifically, it is stored in the product animation DB 50 as shown in FIGS. As shown in FIG. 4, when related material information is stored in the product video DB 50, there is no related material information at this time, so only the product video URL and product page ID are stored.

Next, the product moving image server 1 executes material information acquisition processing in step S204. In the material information acquisition process, information as material information is acquired as related material information from a product page, a seller page, or the like. The related material information is a product image or a keyword that describes the performance of the product. Details of the material information acquisition process will be described later.
Subsequently, in step S205, the product moving image server 1 executes a superimposed display information generation process. The superimposed display information is information for displaying a product video on which related material information is superimposed on the user terminal 4. The superimposed display information generation processing executes at least processing for determining at which timing in the reproduction time of the product moving image each related material information acquired in step S204. Details of the superimposed display information generation processing will be described later.
When the product moving image server 1 executes each process from step S201 to step S205, the preparation for reproducing the product moving image on the product page when the user views the product page is completed.

When the user accesses the electronic commerce server 3 using the user terminal 5 and performs an operation for browsing the product page, the electronic commerce server 3 requests the product page browsing from the user terminal 5 as shown in step S301 of FIG. And a moving image transmission request is transmitted to the product moving image server 1.
In step S206, the commodity moving image server 1 that has received the moving image transmission request from the electronic commerce server 1 executes processing for transmitting superimposed display information (for example, commodity moving image and related material information).

By the series of processes shown in FIG. 6, a product video posted by the seller is stored in association with the product page, and a corresponding product video is played on the product page when the user views the product page. Can be realized.

<5. Each processing>
[5-1. First example of material information acquisition process]

The material information acquisition process in step S204 shown in FIG. 6 will be described with reference to FIG.
In the first example of the material information acquisition process, the product video server 1 first executes a process of acquiring information on a product page corresponding to the product video in step S401. In this process, for example, information is acquired from the product DB 51 or the store DB 52 managed by the electronic commerce server 3.
Subsequently, in step S402, the product moving image server 1 executes processing for acquiring seller information. Here, for example, information is acquired from the seller DB 53 managed by the electronic commerce server 3.

Note that the various types of information acquired in step S401 and step S402 may be acquired with a priority assigned according to the display mode on the web page. For example, a word displayed in red on a web page is acquired with a high priority. In addition, a high priority is given to a word displayed in bold or a word displayed in a large font. This is because such a word is highly likely to be an appeal point of a product and is likely to be appropriate as a word to be displayed on a product moving image.

[5-2. First example of superimposed display information generation processing]

Next, the superimposed display information generation processing in step S205 shown in FIG. 6 will be described with reference to FIG.
In the first example of the superimposed display information generation process, the product moving image server 1 first executes a process of selecting material information in step S501. This process is a process of determining material information to be superimposed on the product moving image from each material information acquired in the previous material information acquisition process.
Next, in step S502, the commodity moving image server 1 executes a process of determining a display position and display timing as superimposed display information for each selected related material information. Specifically, as the display position on the product moving image, for example, the display coordinates of the related material information when the upper left pixel is (X, Y) = (0, 0) are determined. Furthermore, as the display timing, the display start time and the display end time (or the time length to be displayed) of the related material information when the reproduction start time of the product moving image is set to 0 second are determined.
The seller may determine material information to be superimposed on the product video. In other words, each material information may be presented to the seller so that the seller can select which material information is to be superimposed on the product moving image, and the superimposed display information may be generated based on the seller's selection.

Subsequently, in step S503, the product moving image server 1 executes a process of storing the display position and display timing for each related material information in the product moving image DB 50 as superposition mode information. In the superimposed display information generation processing in this example, since the moving image processing is not performed, each piece of information for each related material information is stored separately from the pre-processing moving image stored in the moving image storage processing (FIG. 4). reference).
Thereby, the time which processes a moving image can be saved and the processing burden of the goods animation server 1 can be reduced.

[5-3. Second example of superimposed display information generation processing]

Next, a second example of the superimposed display information generation process will be described with reference to FIG.
In the second example of the superimposed display information generation processing, the product moving image server 1 executes processing for selecting related material information in step S601, and processing for determining the display position and display timing for each related material information in step S602. Execute. These processes are the same as the processes in steps S501 and S502 in FIG.
Note that the information on the display position and the display timing becomes unnecessary after the moving image processing process is executed, and therefore it is not necessary to record the information on the product moving image DB 50 as the position information and the time information as shown in FIG.

  Next, the product moving image server 1 executes processing for processing the moving image in step S603. Specifically, the product video posted by the seller is acquired as a pre-processing video based on information in the product video DB 50. Then, based on the display position and display timing for each related material information determined in step S602, the image to be processed is selected from each of the images constituting the pre-processing video, and the related material information is selected. Execute the burning process. The image to be processed is, for example, each image constituting the time zone in the moving image before processing when related material information is displayed from when 10 seconds have elapsed since the start of moving image reproduction until when 15 seconds have elapsed. .

Subsequently, in step S604, the product video server 1 stores the processed video created in step S603 in the product video DB 50 as superimposed display information.
By executing the processes in steps S601 to S604, the related material information is burned (superimposed) on the pre-processed video posted by the seller, and a processed video is generated, and the product video DB 50 (see FIG. 5). Remembered.

[5-4. First example of transmission processing]

In the first example of the transmission process, the processed moving image generated by the superimposed display information generation process shown in FIG. 9 is transmitted to the user terminal 5. In other words, the user terminal 5 can view the product moving image in which the related material information is incorporated by reproducing the received moving image with software.

[5-5. Second example of transmission processing]

In the second example of the transmission process, the product video, the related material information, and the superposition mode information as the pre-processing video linked by the superposition display information generation process shown in FIG. 8 are transmitted to the user terminal 5. That is, the user terminal 5 superimposes and displays related material information on the received pre-processing moving image based on the superposition mode information. Thereby, a user can browse a product animation. At this time, the software operating on the user terminal 5 is provided with a button for selecting whether or not to display the related material information superimposed on the product video, so that the related material information according to the user's preference is displayed on the product video. Whether to display or not can be selected.

<6. Second Embodiment>

A second embodiment will be described with reference to FIG. The overall processing flow in the second embodiment is only partially different from the overall processing flow shown in FIG. Therefore, here, the description will focus on the differences. Specifically, Steps S101 to S105, Steps S201 to S203, and Step S301 in FIG. 10 are the same as the processes described with the same reference numerals in FIG.

The overall processing in the second embodiment is characterized in that after receiving a moving image transmission request from the electronic commerce server 3, processing for acquiring related material information of the product moving image is executed.
The commodity moving image server 1 does not execute the material information acquisition process until the moving image transmission request from the electronic commerce server 3 is received after executing the moving image storing process in step S203. After receiving the moving image transmission request from the electronic commerce server 3, the commodity moving image server 1 executes material information acquisition processing in step S207. This process can be similar to the material information acquisition process in step S204 of FIG.
Note that another example of the material information acquisition process in step S207 will be described later with reference to FIG.
Subsequently, in step S208, the product moving image server 1 executes a superimposed display information generation process. This superimposed display information generation process may be executed by executing the first example of the superimposed display information generation process shown in FIG. 8 or the second example of the superimposed display information generation process shown in FIG. Good.

Next, in step S209, the product video server 1 executes a process of transmitting a product video as a processed video (or a product video as a pre-processing video and time information and position information of related material information).
Note that by executing the superimposed display information generation process shown in FIG. 8, it is possible to avoid moving image processing after a moving image transmission request, and to reproduce the product moving image after the user starts browsing the product page. The time to become can be shortened.

[6-1. Second example of material information acquisition process]

Another example (second example) of the material information acquisition processing in step S207 shown in FIG. 10 will be described with reference to FIG.
In the second example of the material information acquisition process, the product moving image server 1 first executes the user information acquisition process of step S701. In the user information acquisition process, the user information of the user who uses the user terminal 5 that has requested display of the product page is acquired from the user DB 54. The user information is, for example, user browsing history, purchase history, mail permission information, and the like. Thereby, a user's hobby preference etc. are grasped.
Subsequently, the product video server 1 acquires product page information corresponding to the product video in step S702. The product page information acquired here takes into account the user information acquired in step S701. That is, the priority of the information that matches the user's hobby preference from the product page information is increased. Specifically, for example, the priority of product performance information is increased for users who tend to purchase products with high performance. In addition, for users who tend to purchase low-priced products, the priority of product price information and discount information is increased. For users who are presumed to be particular about the country of manufacture, the priority of the country of manufacture and manufacturer information is increased.

Next, in step S703, the product moving image server 1 executes processing for acquiring information on a seller who sells the product. The seller information acquired here is also acquired in consideration of user information as described above. For example, when the user is highly interested in information related to shipping of goods (for example, next day delivery), the priority of information related to delivery is increased. The interest of these users can be grasped from, for example, the comment contents of the user.
By executing the second example of the material information acquisition process, the superimposed display information corresponding to the user information is generated in the subsequent superimposed display information generation process.

In the second example of the material information acquisition process, when a user views a product page, related material information is acquired based on the user information. Therefore, as shown in FIG. 6, it is preferable to execute the material information acquisition process after receiving the moving image transmission request instead of executing the material information acquisition process before receiving the moving image transmission request from the electronic commerce server 3.

<7. Third Embodiment>

A third embodiment will be described with reference to FIG. In 3rd Embodiment, when the information of a goods page is changed, the superimposition display information generation process of the goods animation relevant to the said goods page is performed.
First, when the electronic commerce server 3 executes the merchandise page change process in step S801, the electronic commerce server 3 notifies the merchandise video server 1 that the information described in the merchandise page has been changed. In this notification, information specifying a product page is notified.
In step S901, the product moving image server 1 executes a product page change determination process. Here, it is determined whether or not there is a change notification of the product page.
If it is determined that the product page has been changed, in step S902, the product video server 1 executes a process of acquiring related material information of the product video associated with the product page whose information has been changed from the product page. .

Next, in step S903, the product moving image server 1 executes a superimposed display information generation process. This process is the same process as step S205 of FIG. 6 (that is, the superimposed display information generation process shown in FIG. 8 or FIG. 9).
Re-acquisition of related material information to be superimposed on the product video when information on the product page is changed, and information generation processing for superimposed display is performed, so that the related material information to be superimposed on the product video is based on the latest information It can be. In addition, by completing these processes before receiving the video transmission request from the electronic commerce server 3, the transmission process of the superimposed display information (processed product video, related material information, superimposed mode information, etc.) can be quickly performed. It can be carried out.

In addition, when image processing is performed every time information on the product page is changed to create a processed video, a pre-processed video is required for each creation, so the pre-processed video is saved in the product video DB 50 separately from the processed video. It is desirable to keep it.
In addition, even if the information on the product page is changed, the material information acquisition process may not be executed if the information related to the related material used for the processed moving image is not changed. That is, the material information acquisition process may be executed when the related material information to be superimposed on the product moving image is updated. Specifically, in step S <b> 901, the product video server 1 searches for related material information to be superimposed on the product video in the product page for which the change notification has been made, and when the search result is not obtained, Judge that it has been changed. For example, the term “with a privilege now” shown in FIG. 4 is searched in the product page. When the search result is obtained, it is determined that there is no change in the related material information “with privilege now”. If the search result is not obtained, it is determined that there is a change in the related material information “with privilege now”.
By executing the above processing, the material information acquisition process is executed and the latest material information is acquired only when the related material information to be superimposed on the product moving image becomes old. That is, unnecessary material information acquisition processing does not occur. In particular, when the moving image processing is executed every time the related material information is acquired, excessive moving image processing is suppressed, and the processing load on the product moving image server 1 can be reduced.

<8. Modification>

As information for associating a product video with a product page, when a two-dimensional barcode is presented on the product page, it may be presented only to a seller who can post the product video on the product page. Specifically, based on the authentication information transmitted to the product video server 1 in step S102 of FIG. 6, the two-dimensional barcode is displayed only on the product page related to the product sold by the seller. . Thereby, it is not necessary to provide unnecessary information to a viewer who cannot post a product video on the product page.

  In the process of acquiring related material information of the product moving image described in step S204 of FIG. 6, the keyword may be acquired using an existing search service that searches for information from a web page. Thereby, the related material information candidate which concerns on the said goods increases, and the quality of related material information can be improved.

  As the related material information stored in the product moving image DB 50 shown in FIG. 4, the color and size of the character string when displayed on the product moving image, the type of font, and the like may be further stored. By determining the color of the character string in advance, various display modes of the character string can be realized when the related material information is superimposed on the product moving image on the user terminal.

  The authentication process in step S201 illustrated in FIG. 6 may be performed by the electronic commerce server 3. In that case, authentication processing and posting of product videos are performed between the seller terminal 4 and the electronic commerce server 3, and the product video server 1 receives the product video posted from the electronic commerce server 3. Good.

Before the product video is reproduced on the user terminal 5, a process for causing the seller to select whether or not the processed video (or the state in which the related material information is superimposed and displayed on the pre-processed video) may be executed. In that case, the processed moving image may not be reproduced on the product page until the seller determines that the processed moving image is appropriate.
Thereby, only an appropriate product animation can be browsed by the user.

  In the material information acquisition process of step S207 shown in FIG. 6, related material information may be acquired from a user's comment (such as a product review or a store review) regarding a product posted on a product page or the like. In addition, when the comment posting frequency is high, the processing load of the product video server 1 is reduced by executing the material information acquisition process every time a certain number of new comments (for example, 10) are posted. Also good.

In the material information acquisition process of step S204 shown in FIG. 6, not only the related material information is acquired from the product page linked to the product video posted by the seller, but also on the upper hierarchy page of the product page. The included information may be acquired. That is, when the product page is a part of a plurality of web pages configured in a hierarchical structure, the web page that is the upper hierarchy of the product page (for example, the top page of the store or the genre page above the product page) Or related material information may be obtained from the above.

<9. Summary>

As described so far, the information processing method executed by the product video server 1 is a video post acceptance processing step executed by the communication processing unit 1d that accepts a video posted with a product page specified as a product video (FIG. 6). Step S202 of FIG. 6), a moving image storage processing step (eg, step S203 of FIG. 6) executed by the moving image management unit 1a that stores the product moving image in association with the specified product page, and the specified product page. In order to display the material information acquisition processing step (such as step S204 in FIG. 6) executed by the material information acquisition unit 1b that acquires the material information as related material information and the product video on which the related material information is superimposed on the user terminal 5. The superimposed display information generation processing step (step S205 in FIG. 6 and the like) executed by the moving image management unit 1a that generates the superimposed display information. In response to a display request for the product page from the user terminal, the communication processing unit 1d that transmits information for superimposition display (processed moving image, or pre-processed moving image, related material information, and superposition mode information) to the user terminal 5 is executed. A transmission processing step (step S206 in FIG. 6 and the like) is executed.
This simplifies the process of associating product videos with product pages, reduces the time costs for creating each product video, and facilitates product promotion using product introduction videos. it can.

Further, as described in the second example of the superimposed display information generation process, the superimposed display information generation process step (step S205 in FIG. 6 and the like) includes the related material information in the image constituting the product moving image as the superimposed display information. Creates a processed video with image processing for burning.
Thereby, since the moving image in which the related material information is burned is created, it is not necessary to execute the superimposing process in the user terminal 5 when the display request is received, and the moving image can be reproduced promptly.

Furthermore, as described in the first example of the superimposed display information generation processing and the second embodiment, the moving image storage processing step (step S203 in FIG. 6 and the like) displays the posted product moving image before image processing. The pre-processing moving image is stored, and the superimposition display information generation processing step (step S205 in FIG. 6 and the like) generates superposition mode information indicating the superposition mode of the related material information with respect to the pre-processing video, and the transmission processing step (FIG. 6). Step S206 or the like) transmits the pre-processing moving image, the related material information, and the superposition mode information to the user terminal 5.
Thereby, since the process which processes a moving image does not generate | occur | produce in the goods animation server 1, the processing burden of the goods animation server 1 can be reduced.

Furthermore, as described in the third embodiment, the product page change determination processing step (step S901 in FIG. 12) for determining whether or not the information of the designated product page has been changed is executed, and the product page change determination is performed. When it is determined in the processing step that the product page information has been changed, the material information acquisition processing step (step S902 in FIG. 12) is executed.
Thereby, when the product page is changed, the related material information is acquired from the new material information, so it is possible to generate superimposed display information (processed moving image or the like) on which the latest information is superimposed.

In addition, as described in the third embodiment, the material information change determination processing step (step S901 in FIG. 12) for determining whether or not the related material information to be superimposed on the product video is changed in the designated product page. ) And the material information acquisition processing step (step S902 in FIG. 12) is executed when it is determined in the material information change determination processing step that the related material information has been changed.
As a result, the material information acquisition process is executed only when the related material information to be superimposed on the product video is outdated, and the latest material information is acquired. That is, unnecessary material information acquisition processing does not occur. In particular, when the moving image processing is executed every time the related material information is acquired, excessive moving image processing is suppressed, and the processing load on the product moving image server 1 can be reduced.

As described in the modification, the product page is a part of a plurality of web pages configured in a hierarchical structure, and in the material information acquisition processing step (step S204 in FIG. 6 and the like) Information included in the web page is acquired as related material information.
Thereby, for example, information on the top page of the store is acquired as related material information, and it is possible to prompt the user to view not only the product page but also a page such as a higher hierarchy. That is, it is possible to improve the migratory property of the web page.
Moreover, since the store information is included in the product video, the product video on which the unique information is superimposed for each store can be reproduced.

Furthermore, as described in the second example of the material information acquisition process, the user information acquisition step (step S701 in FIG. 11) for acquiring user information is executed, and the material information acquisition process step (step S204 in FIG. 6 and the like) Related material information is acquired based on user information.
Thereby, since the related material information according to a user's attribute information is transmitted to a user terminal, the appealing product animation which suits a user's taste can be reproduced on user terminal 5.

<10. Program and Storage Medium>

The commodity moving image server 1 of the present invention has been described above. The program according to the embodiment is a program that causes an arithmetic processing device (such as a CPU) to execute processing in the commodity moving image server 1.

The program according to the embodiment causes the arithmetic processing device to execute a moving image posting reception procedure for receiving a moving image posted by specifying a product page as a product moving image.
Further, the arithmetic processing device is caused to execute a moving image storing procedure for storing the product moving image in association with the designated product page.
Further, the processing unit is made to execute a material information acquisition procedure for acquiring material information related to the designated product page as related material information.
Further, the arithmetic processing apparatus is caused to execute a superimposed display information generation procedure for generating superimposed display information for displaying a product moving image on which related material information is superimposed on the user terminal.
In addition, in response to the display request for the product page from the user terminal, the processing unit is caused to execute a transmission procedure for transmitting the superimposed display information to the user terminal.
That is, the program executes, for the arithmetic processing unit, the processes in steps S201 to S206 shown in FIG. 6, the processes shown in FIGS. 7 to 9, and the processes in steps S201 to S209 shown in FIG. FIG. 11 is a program for executing each process shown in FIG. 11 and each process of steps S901 to S903 shown in FIG.

With such a program, the above-described product moving image server 1 can be realized.
Such a program can be stored in advance in an HDD as a storage medium built in a device such as a computer device or a ROM in a microcomputer having a CPU. Alternatively, it can be stored (stored) temporarily or permanently in a removable storage medium such as a semiconductor memory, memory card, optical disk, magneto-optical disk, or magnetic disk. Such a removable storage medium can be provided as so-called package software.
Further, such a program can be installed from a removable storage medium to a personal computer or the like, or can be downloaded from a download site via a network such as a LAN or the Internet.

  1 product video server, 1a video management unit, 1b material information acquisition unit, 1c superimposed display information generation unit, 1d communication processing unit, 2 communication network, 3 e-commerce server, 4 seller terminal, 5 user terminal, 50 product video DB, 51 product DB, 52 store DB, 53 seller DB, 54 user DB,

Claims (10)

An information processing method executed by an information processing apparatus,
A video posting acceptance processing step for accepting a video posted with a product page as a product video,
A video storage processing step for storing the product video in association with the designated product page;
Material information acquisition processing step for acquiring material information related to the designated product page as related material information;
A superimposed display information generation processing step for generating superimposed display information for displaying the product video on which the related material information is superimposed on a user terminal;
A transmission processing step of transmitting the superimposed display information to the user terminal in response to a display request for a product page from the user terminal. 2. The information processing method according to claim 1, wherein the superimposed display information generation processing step creates a processed moving image obtained by performing image processing for baking the related material information on an image constituting the product moving image as the superimposed display information. The moving image storing processing step stores the posted product moving image before image processing as a pre-processing moving image,
The superposition display information generation processing step generates superposition mode information indicating a superposition mode of the related material information with respect to the pre-processing moving image,
The information processing method according to claim 1, wherein the transmission processing step transmits the pre-processing moving image, the related material information, and the superposition mode information to a user terminal. Executing a product page change determination processing step for determining whether or not there is a change in information of the specified product page;
The information processing method according to claim 1, wherein the material information acquisition processing step is executed when it is determined in the product page change determination processing step that the information on the product page has been changed. Executing a material information change determination process step for determining whether or not the related material information to be superimposed on the product video is changed in the specified product page;
The information processing method according to claim 1, wherein the material information acquisition processing step is executed when it is determined in the material information change determination processing step that the related material information has been changed. The product page is a part of a plurality of web pages configured in a hierarchical structure,
The information processing method according to claim 1, wherein in the material information acquisition processing step, information included in a web page in an upper hierarchy of the product page is acquired as the related material information. Execute user information acquisition step to acquire user information,
The information processing method according to claim 1, wherein the material information acquisition processing step acquires the related material information based on the user information. Video submission acceptance procedure for accepting videos posted with product pages as product videos,
A video storage procedure for storing the product video in association with the designated product page;
A material information acquisition procedure for acquiring material information related to the designated product page as related material information;
A superimposed display information generation procedure for generating superimposed display information for displaying the product video on which the related material information is superimposed on a user terminal;
A program for causing an information processing apparatus to execute a transmission procedure for transmitting the superimposed display information to the user terminal in response to a display request for a product page from the user terminal. Video submission acceptance procedure for accepting videos posted with product pages as product videos,
A video storage procedure for storing the product video in association with the designated product page;
A material information acquisition procedure for acquiring material information related to the designated product page as related material information;
A superimposed display information generation procedure for generating superimposed display information for displaying the product video on which the related material information is superimposed on a user terminal;
A storage medium storing a program for causing an information processing device to execute a transmission procedure for transmitting the superimposed display information to the user terminal in response to a display request for a product page from the user terminal. A video posting acceptance unit that accepts videos posted with product pages as product videos,
A video storage unit for storing the product video in association with the designated product page;
A material information acquisition unit that acquires material information related to the designated product page as related material information;
A superimposed display information generating unit that generates superimposed display information for displaying the product video on which the related material information is superimposed on a user terminal;
A transmission processing unit that transmits the superimposition display information to the user terminal in response to a display request for a product page from the user terminal.

Images