JP5721123B1 - Advertising media - Google Patents

Abstract

The present invention is used as an advertising medium for purchasing an advertising medium and advertising a person who distributes it, and does not require high costs for transportation and storage, and is carried by the owner of the advertising medium who owns the distributed advertising medium. An advertisement medium and an advertisement method that are easy to use and frequently used by the owner of the advertisement medium and have an excellent advertising effect are provided. An exterior 1 comprising an inner case 11 serving as a food storage space and an outer case 12 accommodating the inner case can be used. The inner case is covered with an inner lid 13, and a food outlet 14 is provided in the inner lid. The inner case is attached so as to be slidable on the outer case, and the outlet is exposed when the inner case is slid. In the advertisement information space, a sheet on which the advertisement information 151 is printed is attached. A sheet printed with manufacturer information and quality information 111 is affixed to the exposed surface of the inner case. [Selection] Figure 2

Description

  The present invention relates to an advertising medium having an exterior and an advertising method.

  In patent document 1, it is a large-sized PET bottle with an advertisement of its product on the surface, and a film with an advertisement of another company's product attached to the surface space where the advertisement of the company's product is not attached. Large plastic bottles with advertisements are disclosed.

JP 2001-151239 A

  The large-sized PET bottle disclosed in Patent Document 1 has a capacity of 0.5 to 2 liters, and uses a space on a large surface where no advertisement for its product is applied. Attached is a film with advertisements of products from other companies.

  The in-house product in Patent Document 1 refers to a beverage product filled in a large PET bottle (hereinafter referred to as a large PET bottle beverage product), and the advertisement of the in-house product refers to this beverage product. Therefore, the large-sized plastic bottle beverage product in Patent Document 1 is sold with an advertisement of the company product by a person who intends to manufacture or sell the product (in-house).

  If a container for such a large plastic bottle beverage product is advertised with another company's product, the end consumer who purchases the plastic bottle drink misidentifies the large plastic bottle beverage product as a third party product, May be confused.

  In addition, end consumers store purchased large plastic bottle beverage products in refrigerators, etc., and take them out from refrigerators when necessary. For example, if the end purchaser is a day shift worker, it is only morning and evening. It is not used, and there are cases where the frequency of use is low depending on the season, and it cannot be said that the opportunity to see advertisements of other companies' products is constant.

  In addition, if you attempt to sell or distribute such a large plastic bottle beverage product, because the plastic bottle is large, the burden on the transportation and storage costs of your company and other companies will be large, and end consumers will also secure storage space, etc. The burden of is great.

  The present invention is used as an advertising medium for advertising a person who purchases and distributes the advertising medium (hereinafter also referred to as an advertising medium purchasing distributor), and is distributed without requiring high costs for transportation and storage. Advertising media that are easy to carry for those who own the advertising media (hereinafter also referred to as advertising media owners), are frequently used by the advertising media owners and have excellent advertising effects, and the advertising media purchasing distributor distributes the advertising media The purpose is to provide an advertising method for distributing the content.

The present invention
[1] An advertising medium with an exterior,
The advertising medium further comprises a food storage and retrieval function,
The food is granular,
The advertisement medium exterior is sized to be enclosed in a rectangular parallelepiped region having a length of 3 to 20 cm, a width of 1.5 to 10 cm, and a thickness of 0.1 to 5 cm.
Advertising information is attached to the surface of the exterior,
The advertising information is information about a person who purchases and distributes the advertising medium, and [2] the person who purchased the advertising medium described in [1] above distributes the advertising medium,
In the advertising method, the advertising information attached to the advertising medium is information about a person who purchases and distributes the advertising medium.

  According to the present invention, it is used as an advertising medium for advertising an advertising medium purchase distributor, does not require high cost for transportation and storage, is easy to carry for the advertising medium owner, and the frequency of use of the advertising medium owner is high. It is possible to provide an advertising medium that is highly effective in advertising and an advertising method in which an advertising medium purchase distributor distributes the advertising medium.

In one example of the advertising medium of the present invention, an inner case is housed in an outer case, (a) is a plan view, (b) is a front view, (c) is a bottom view, and (d) is a right side. A side view, (e) is a left side view. In one example of the advertising medium of the present invention, the inner case is an aspect in which the inner case is slid out of the outer case, (a) is a plan view, (b) is a front view, and (c) is a bottom view. In an example of the advertising medium of the present invention, it is a perspective view of an aspect in which an inner case is slid out of an outer case. The advertisement information is not shown.

  In recent years, so-called health foods called supplements for the purpose of supplementing nutrients that are deficient in the human body (also called functional foods, nutritional supplements, health supplements, fortified foods, nutritionally adjusted foods, etc.). ) Has become widespread, and many people who have purchased supplements have been taking a supplementary habit of taking supplements for a certain period of time.

  In the advertising medium of the present invention (hereinafter also simply referred to as advertising medium), a portable storage case for food, preferably food habitually taken by a person, is habitually recognized by a user (food intake person). Therefore, the advertising effect is good and the burden on the possession of the user (food intake person) is not burdened.

  In the present invention, an advertisement medium purchase distributor who has purchased a sold advertisement medium distributes it as an advertisement medium with advertisement information about the advertisement medium purchase distributor, and the advertisement medium is distributed and possesses the advertisement medium. It is preferable that the media owner ingests food stored in the advertising media.

The advertising media sales entity may purchase and sell the advertising media manufactured by the advertising media manufacturing entity, or may be the advertising media manufacturing entity.
The advertising media manufacturing entity refers to a person who manufactures the advertising medium himself or a person who outsources (preferably under his own control) and manufactures the advertising medium, preferably himself. The advertising media sales entity refers to a person who sells the advertising medium himself / herself or entrusts it to a third party (preferably under his / her own management), and preferably sells himself / herself.

  The advertising media manufacturer and sales entity may be different or the same, but are preferably the same. Hereinafter, the advertising media manufacturer and sales entity are collectively referred to as an advertising media manufacturer and seller. That is, the advertisement medium manufacturer / distributor includes the case where the advertisement medium manufacturer and the sales entity are different from each other.

  Here, the advertisement medium manufacturer / distributor, the advertisement medium purchase / distributor, and the advertisement medium owner are different from each other, and the advertisement medium owner may be a legal person or a natural person. From the viewpoint of effectiveness, it is preferable that the owner of the advertising medium is a natural person who eventually takes food.

  When the advertisement medium manufacturer / seller sells the advertisement medium to the advertisement medium purchase / distributor, the advertisement information about the advertisement medium purchase / distributor is attached to the advertisement medium. It is preferable that the advertisement medium is attached with the manufacture and / or seller information and quality information of the food stored in the advertisement medium, and the laws concerning food labeling (for example, the Food Sanitation Law, JAS Law, Health Promotion Law) More preferably, manufacturing and / or seller information, quality information, and the like are attached based on (1).

  However, food production and / or seller information and quality information stored in the advertisement medium remain objective information, and information that advertises that the advertisement medium is a product for the advertisement medium manufacture and / or seller. Not done.

  Therefore, according to the present invention, the advertisement medium owner distributes the advertisement medium with the advertisement information about the advertisement medium purchase distributor from the advertisement medium purchase distributor. It is possible to avoid misidentifying it as a product of the seller.

  In addition, advertising information reminiscent of food stored in advertising media may lead to misunderstanding of the advertising information holder, and there is a risk of losing the advertising effectiveness. It is preferable to avoid attaching advertisement information reminiscent of food stored in the medium. In other words, it is preferable that the advertisement information does not include information reminiscent of food stored in the advertisement medium. In addition, you may include the advertisement information which reminds of the food accommodated in an advertisement medium, if it is an aspect which does not cause a misunderstanding with an advertisement information holder.

  As described above, according to the present invention, it can be avoided that the owner of the advertising medium misidentifies the content of the advertising information as relating to food stored in the advertising medium.

[Exterior]
The advertisement medium has an exterior from the viewpoint of visibility of advertisement information, portability that allows the owner of the advertisement medium to carry the advertisement medium in a narrow space such as a pocket, and operability that can be handled by hand.

From the viewpoint of transportation / storage costs of advertising media manufacturers / distributors and advertising media holders / portability of advertising media owners, the size of the exterior is included in a rectangular parallelepiped region having a length L, a width W, and a thickness D. It is.
However, the rectangular parallelepiped region includes the case of a cubic region of L = W = D,
L is 2 to 20 cm, W is 1.5 to 10 cm, D is 0.1 to 5 cm,
L is preferably 3 to 15 cm, W is 2 to 8 cm, and D is preferably 0.2 to 4 cm,
More preferably, L is 5 to 10 cm, W is 2 to 6 cm, and D is 0.3 to 2 cm.
More preferably, L is 6 to 8 cm, W is 3 to 5 cm, and D is 0.5 to 1.5 cm.

  For example, when the exterior is a sphere having a diameter of 5 cm, the exterior is enclosed in a cubic region having a length of 5 cm, a width of 5 cm, and a thickness of 5 cm, and the exterior is a spheroid having a major axis diameter of 10 cm and a minor axis diameter of 5 cm. In this case, if the exterior is enclosed in a rectangular parallelepiped region having a length of 10 cm, a width of 5 cm, and a thickness of 5 cm, and the exterior is a rectangular parallelepiped having a length of 7 cm, a width of 4 cm, and a thickness of 1.2 cm, the exterior is 7 cm in length and width It is contained in a rectangular parallelepiped region having a thickness of 4 cm and a thickness of 1.2 cm.

  The shape of the exterior is preferably a simple shape from the viewpoint of the portability of the owner of the advertisement medium and the ease of ingesting the food to be stored, for example, a sphere, an ellipsoid, a disk, a parallelepiped, etc. are preferable. However, from the viewpoint of being able to be used stably in the hand of the advertising medium owner when ingested, a parallelepiped is more preferable, and a rectangular parallelepiped is even more preferable.

  The advertising medium has food storage and retrieval functions. The food storage function can be given to an advertising medium by, for example, configuring a food storage space in the exterior. In that case, it is preferable that the exterior has a sealing property so that the food does not spill out due to a storage space for the food and vibrations when the advertising medium holder carries the advertising medium.

  The food take-out function can be provided, for example, by providing an openable / closable food take-out port on the exterior. The opening / closing of the take-out port can be performed, for example, by providing a cap with a removable detachable port or a flip-top cap that can be opened / closed.

An advertisement medium provided with such a food storage and retrieval function may have the following form, for example.
(Example 1) Form which consists only of exterior, the inside of an exterior is a food storage space directly, and the food outlet which can be opened and closed is provided in the exterior.

(Example 2) Consists of an exterior and an inner case serving as a food storage space. The exterior has a food outlet that can be freely opened and closed, and is configured so that food can move from the inner case to the outlet. Form.

(Example 3) When an advertising medium consists of an outer case and an inner case serving as a food storage space, the outer case exposed to the outside and the outer surface of the inner case are combined and regarded as an exterior. When the inner case is stored in the outer case, the entire inner case need not be covered with the outer case.

  For example, the inner case may be slidably attached to the outer case. In this case, the food outlet is provided in the inner case, and when the inner case is slid, the outlet is exposed from the outer case. It is good to be configured.

Furthermore, as shown in FIG. 3, the inner case has an inner lid, and the inner lid portion that is exposed from the outer case by sliding the inner case is provided with an outlet that can dispense food. Preferably, the area of the outlet is preferably 50 to 500 mm ² , more preferably 100 to 300 mm ² , and still more preferably 150 to ²⁰⁰ mm ² .

  The material of the exterior is preferably mainly resin, metal, glass or ceramics from the viewpoint of safety that can store food and light and constant strength to carry, but the resin is mainly or entirely resin More preferably.

  Among the resins, polyethylene (PE), polypropylene (PP), filled polypropylene (PPF), polystyrene (PS), polyvinyl chloride (PVC), polyvinylidene chloride from the viewpoint of moldability and food storage safety Thermoplastic resins such as (PVDC), polyamide (PA), polyethylene terephthalate (PET), amorphous polyethylene terephthalate (A-PET), and polylactic acid (PLA) are preferred.

  For example, the exterior may be formed by physically bending a ductile material, casting, forming a resin by injection molding or the like, or forming it with a 3D printer. Good.

[Food]
From the viewpoint of being able to be ingested by the owner of the advertising medium for a long period of time, easily habitually ingestible, and subdivided, the food is granular, and the food intake is a predetermined amount of powder or 1 grain The solid is preferably in units of edible gelatin such as gummi, capsules, pills or tablets, and more preferably tablets. When the food to be stored is powder or granule, it can be filled into a hard capsule, and when the food to be stored is liquid or gel, it can be filled into a soft capsule to provide the food as a capsule.

  Foods are pharmaceuticals and quasi-drugs defined in the Pharmaceutical Affairs Law, functional foods for which health promotion law and food hygiene law are defined (food for specified health use, nutritional functional foods), and general foods other than functional insurance foods. It may be, but it does not require a doctor's prescription, and a wide range of advertising media holders, preferably from over-the-counter medicines and insurance, can be taken in small amounts regularly when they are healthy or want to diet General foods other than functional foods and insurance functional foods are preferred, general foods other than insurance functional foods and insurance functional foods are more preferred, and general foods other than insurance functional foods are more preferred.

  General foods other than insurance functional foods include, for example, confectionery, from the viewpoint that a wide range of people who do not need a doctor's prescription and can take a small amount regularly, preferably when they are healthy or want to diet And supplements are preferred, and supplements are more preferred.

A supplement is a food for supplementing nutrients for the human body, and is preferably manufactured using the following as a raw material.
Suitable raw materials for supplements include, for example, carbohydrates; proteins; lipids; vitamins; minerals; dietary fiber; amino acids; organic acids; alcohols; sugar alcohols; Invertebrates such as protozoa, echinoderms, arthropods, annelids, mollusks, linear animals, flat animals, cnidarians (coelenterate), sponges, protozoa, etc .; plants; fungi Bacteria; algae, and these powders, poured products (also called extracts), fermented products, or in vitro products of fungi can be used as raw materials.

  Among the biological raw materials, plant raw materials include alfalfa, acai palm, ashitaba, aloe, flax (linseed oil), macaques, ginkgo, kidney beans, fennel, mushrooms, turmeric, sorghum, oats, ogi, plantain, barley, ginseng ( Ginseng), hypericum, olive, caiapo, persimmon, cassis, gadget, hippopotamus, governor, chamomile, garcinia, pumpkin seeds, licorice, kankanikujuyo, yellow aloe vera, gymnema, cat's claw, ginseng garlic, kikuimo, kumquat, kumquat, kuzu , Walnut, chlorella, mulberry, guava, guagum, kumazasa, cinnamon bark, katsumeishi, kale, pepper, cocoon, coconut, fenugreek, coffee, coriander, sesame, psyllium, surge, pomegranate, sugar cane, saffron, salacia, salvia Shishiudo, Shikuwasa, Perilla, Ginger, Plant Placenta, Stevia, Western Nettle, Western Yarrow, Seri, Senna, Buckwheat, Tahiti, Onion, Soybean, Sugar beet, Korean Thistle, Salmon, Tsubasa, Tsurukudami, Tsurugenge, Tea Tree, Sacha Carrot, pepper, bean drum, durum, dokudami, dolomite, natto, neem, bittern, sunflower, garlic, saw palmetto, noni, wild grape, lotus, hibiscus, pepper, pearl barley, banaba, bunjiro, hermanus, sandalwood, chickpea, Vinca minor, black cohosh, blueberry, broccoli, prunes, pu-erh tea, sockeye salmon, hop, maca, macomo, evening primrose, mate, michiyanagi, mitsugashiwa, purple ipe, merirot, morohaya, yamgra, yacon, ya Peach, Yam, saxifrage, Euglena, mugwort, Swingle, raspberry, rose hip, rosemary, and the like.

  Among the raw materials for mushrooms, agaricus, agaricus, anninkou, iguchi, oshiratake, enokitake, eringi, mushroom, onifusube, birch, bamboo shoot, jellyfish, chinook, bamboo, Sarno shishitake, shiitake mushroom, champignon, shogenji, sorai rotake, cordyceps, tamogitake, truffle, nameko, hatakeshiji, hanasaguchi, hanataketake, hiratake, bunshimeji, beech, mushroom, matsutake, matsutake, matsutake Ganoderma and others are listed.

  Among plant and mushroom raw materials, ginkgo, turmeric, barley, ginseng (Ginseng), licorice, tamogitake, bitter gourd, wild grape, pearl barley, vinca minor, blueberry, maca from the viewpoint of versatility for human health and diet Preferably, it is at least one plant material selected from the group consisting of Meshimakobu and Reishi, and more preferably turmeric is essential.

  Biological raw materials other than plant and mushroom raw materials are selected from the group consisting of sardines, bonito, tilapia, fish oil, yeast, salmon, salmon roe and other white fish, vertical seals, suppon, honey, placenta, propolis, royal jelly and lactic acid bacteria There are at least one non-plant raw material, and these are preferably used in combination with plant and / or mushroom raw materials. From the viewpoint of human health and versatility for dieting, salmon milk is used alone or as a plant More preferably, it is used in combination with raw materials.

The supplement is composed of various components contained in these raw materials. Examples of the components constituting the supplement include α-lipoic acid, isoflavone, inulin, ergothioneine, oligosaccharide, nucleic acid, kabusaicin, carnitine, carotene, chitin, chitosan, curcumin, glucosamine, coumarin, quercetin, coenzyme Q10, collagen, choline , Chondroitin, squalene, sesamin, ceramide, taurine, turmeric, trehalose, triterpene, unsaturated fatty acids (for example, docosahexaenoic acid (DPA), eicosapentaenoic acid (DHA), DPA (essential fatty acids such as docosapentaenoic acid), hyaluronic acid , Β-glucan, fucoidan, ferulic acid, betaine, phosphatidylserine, polyphenol, lactoferrin, lipoic acid, rutin, lutein, lecithin, resveratrol and other functionalities From the viewpoint of versatility to human health and diet, at least one component selected from the group consisting of various chemical molecular species having is preferred.
Ergothioneine, oligosaccharide, nucleic acid, glucosamine, curcumin, quercetin, coenzyme Q10, collagen, chondroitin, ceramide, taurine, turmeric, triterpene, unsaturated fatty acids (eg, docosahexaenoic acid (DPA), eicosapentaenoic acid (DHA), DPA (docosa) An essential fatty acid such as pentaenoic acid), hyaluronic acid, β-glucan, polyphenols (for example, anthocyanins), lecithin, and resveratrol are more preferable.

  From the viewpoint of the advertising effect on the advertising media owner and the excessive feeding frequency, the food is preferably 1 to 10 times, more preferably 1 to 8 times, more preferably 1 to 6 times, more preferably 1 day. Preferably taken 1 to 4 times, more preferably 1 to 3 times, more preferably 2 to 3 times, preferably 3 to 20 days, more preferably 5 to 15 days, still more preferably 7 to 12 days, still more preferably Is stored in the advertising medium so that it can be ingested for 7 to 10 days. When the food is a solid such as a tablet, preferably 3 to 80 tablets, more preferably 5 to 60 tablets, still more preferably 10 to 40 tablets, and even more preferably 10 to 30 tablets are stored in the advertising medium. The

[Advertising Information]
It is preferable that advertisement information about an advertisement medium purchase distributor that can be visually recognized by an advertisement medium owner is attached to the surface of the exterior. However, braille may be attached for the owner of an advertising medium that cannot be visually recognized.
From the viewpoint of visibility, the advertisement information is preferably a character, a figure, a symbol, a three-dimensional shape, a combination thereof, or a combination of these and a color.
The figure includes photographs and moving images, and the three-dimensional shape includes the form of the exterior itself.
The advertisement information is preferably designed so that characters, illustrations, photographs, etc. are visually recognized by the owner of the advertisement medium.

  The advertisement information may be printed or may be displayed on a thin layer display such as a hologram, a liquid crystal panel, or an organic EL layer, but is printed from the viewpoint of being easily and stably visible. Is preferred.

  Whether the advertising information is business cards, greetings, warnings, slogans, product advertisements, store advertisements, event guides, anniversary notices, or other communication information, these information can be used for text, images, photos, holograms, etc. In addition to identifying information directly with the naked eye and displaying it on a medium that can understand the contents, display a so-called two-dimensional code such as a matrix expression such as QR Code (registered trademark) or a stack expression such as PDF417. The contents may be displayed and understood on other media via these two-dimensional codes. As a result, the advertising media purchase distributor and / or the advertising media holder can manage these information digitally as electronic information, which is extremely convenient compared to conventional analog management.

  For example, when the exterior is a rectangular parallelepiped, information about the advertising media purchase distributor is displayed (for example, name, trade name, trademark, mark, product container or packaging related to the business of the advertising media purchase distributor, or other products or sales) To be printed on the outer surface of the food take-out side, or a sticker on which advertising information is printed may be attached, or a transparent pocket is provided to print the advertising information. A card may be inserted into the pocket.

  Therefore, the advertisement medium may be a kit including a card with advertisement information and an exterior made up of a storage unit for the card.

  The advertising information about the advertising media purchase distributor is, for example, information on the business and / or product of the advertising media purchase distributor, business cards of the advertising media purchase distributor, events such as alumni associations performed by the advertising media purchase distributor, It is preferable that the contents be understood to be related to the advertising media purchase distributor, such as information on artists, entertainers, politicians, etc. supported by the advertising media purchase distributor. It is more preferable that the content of

  The advertising medium is small enough to be stored in the pocket of the clothes of the advertising medium owner, so it is easy to manufacture and can be manufactured in small lots including advertising information. A person can provide an advertising medium at an appropriate cost in response to various demands of the advertising medium purchasing distributor.

[Advertising method]
The advertising media purchase distributor distributes the advertising media from the advertising media manufacturer / distributor who is the purchase destination, preferably directly or at a store such as a convenience store, according to the purpose of the advertising media purchase distributor. Advertise with frequent contact with advertising information while providing healthy comfort that can be easily taken in supplements, etc. to the advertising media owners who have been distributed indirectly distributed and distributed advertising media It is possible to obtain an advertising effect that the contents of information can be visually recognized.

According to this advertisement method, each of the advertisement medium manufacturer / distributor, the advertisement medium purchase distributor, and the advertisement medium holder can enjoy the following effects of the present invention.
(1) An advertisement medium manufacturer / distributor can quickly provide an appropriate amount of an advertisement medium at an appropriate cost in response to various demands of an advertisement medium purchase distributor.

(2) The advertising media purchase distributor can store the advertising media at an appropriate cost. For example, the advertising media purchase distributor can distribute the advertising media at a time and in a range where the advertising effectiveness is high, and the advertising media owner is frequently contacted with the advertising information. It is possible to obtain an advertising effect that the contents of the advertising information can be visually recognized.

  For example, when the advertising media purchase distributor is an organization of a person such as a company, the advertising media of the present invention in which advertising information about the organization is attached to a person constituting the organization (an employee in the case of a company). It can be held and distributed to customers of the organization to promote the organization.

(3) The owner of the advertising medium can experience a healthy lifestyle, for example, taking supplements in daily life, and after all the food in the advertising medium has been consumed, it is further filled with food Or other items such as a business card of the owner of the advertising medium can be stored and reused.

Furthermore, the advertising medium is distributed as an advertising medium for advertising information about the advertising medium purchase distributor, and the contents of the advertising information are provided to the advertising media manufacturer / seller with the exterior or the exterior in which food is stored. Misunderstandings and confusion are unlikely to occur.
Whether the distribution of advertising media is paid or free is left to the selection based on the sales policy of the advertising media purchase distributor, but the advertising media purchase distributor distributes the advertising media as a service product Is preferably distributed free of charge.

[Examples of advertising media production]
An example of a simple method for manufacturing an advertising medium will be described.
(1) Prepare the exterior of the advertising media.
For example, the exterior 1 which consists of the inner case 11 used as the storage space of a foodstuff shown in FIG. 1 and the outer case 12 which accommodates the inner case 11 can be used. The inner case 11 is covered with an inner lid 13, and a food outlet 14 is provided in the inner lid 13. As shown in FIG. 2, the inner case 11 is attached to the outer case 12 so as to be slidable. When the inner case 11 is slid, the take-out port 14 is exposed to the outside.
The inner case 11 is housed in the outer case so that it slides in the reverse direction and the outlet 14 is hidden, and the stopper 121 is attached to the end of the outer case so that the inner case is not exposed to the outside by sliding in the reverse direction. It is provided.

In a state where the inner case 11 is housed in the outer case 12, the entire exterior is a rectangular parallelepiped (however, the corners are rounded), and the advertising information space 15 of the outer case 12 to which the advertising information is attached has a total length of 70. 0.0 mm, the overall width is 37.5 mm, and the overall height of the outer case 12 is 11.5 mm.
Therefore, this exterior is included in a rectangular parallelepiped region having a length of 7 cm, a width of 3.75 cm, and a thickness of 1.15 cm.

  In the advertisement information space 15, a rectangular sheet on which the advertisement information 151 is printed is attached via an adhesive. A two-dimensional code 152 can be attached to the advertisement information 151 attached to the advertisement information space 15. A rectangular sheet on which manufacturer information and quality information 111 are printed is attached to the exposed surface of the inner case 11 corresponding to the back surface of the advertisement information space 15 via an adhesive.

The take-out ports 14 are square holes (one side is 13.0 mm and the opening area is 169 mm ² ) provided at both ends of the inner lid 13 in the full length direction.

  The outer case and the inner case are made of polystyrene, and the inner lid is made of polypropylene.

  In the inner case, 30 tablets of turmeric supplement were stored.

(2) An advertisement image composed of advertisement information is converted into electronic data.
For example, an image designed by combining characters, illustrations, photographs, etc. created on a paper medium by a designer is captured by a scanner, and further, using image processing software such as “Illustrator” (registered trademark), The advertising image is completed as electronic data by inputting characters or image processing on a personal computer.

(3) The completed advertisement image is printed on the label sheet.
Since the total length of the upper surface of the prepared outer case 12 is 70.0 mm and the total width is 37.5 mm, the advertisement information 151 is printed on a rectangular label sheet having a total length of 51.0 mm and a total width of 31.0 mm. . The label sheet includes, for example, a roll label sheet form and a dedicated label sheet form.

  The roll label sheet is, for example, a roll of 1000 label sheets having a total length of 51.0 mm and a total width of 31.0 mm. After the advertisement image converted to electronic data is printed on each label sheet on the roll label sheet with a digital printer, the printed label sheet is printed from the roll label sheet to the exterior of the advertising medium using a special labeling machine (labeler). Move to the ad information space and paste. The labeler can use a commercial item.

The dedicated label sheet has, for example, 24 pieces (4 × 6) of label sheets having an overall length of 51.0 mm and an overall width of 31.0 mm on A4 size release paper.
When producing an advertising medium in a small lot, an advertising image is printed on each label sheet on the dedicated label sheet, the printed label sheet is peeled off from the dedicated label sheet, and the advertising information space on the exterior of the advertising medium 1 is Affix by hand.

  As the printer, a laser printer such as a multipurpose general-purpose copying machine for office, such as DocuCentreiv IVC series or Apeos Port-IVC series of Fujixerox, can be used.

DESCRIPTION OF SYMBOLS 1 Advertising medium 11 Inner case 111 Manufacturing and / or seller information and quality information 12 Outer case 121 Stopper 13 Inner lid 14 Outlet 15 Advertising information space 151 Advertising information 152 Two-dimensional code 16 Supplement (tablet)

Claims (2)

An advertising medium with an exterior,
The advertising medium further comprises a food storage and retrieval function,
The food is granular,
The size of the exterior of the advertising medium is enclosed in a rectangular parallelepiped region having a length of 3 to 20 cm, a width of 1 to 10 cm, and a thickness of 0.1 to 5 cm,
Advertising information is attached to the surface of the exterior,
The advertisement information, Ri information der about the person who was and distribute purchase the advertising medium,
An advertising medium in which the advertising information does not include information reminiscent of the food .   The advertising medium according to claim 1, wherein the food is stored in the advertising medium.

Images