JP5648285B2 - Display system, facility, and operation method of display system - Google Patents

Description

  The present invention relates to a display system, a facility, and a method for operating the display system.

  In recent years, as an application example of digital signage, there is a technology in which a display is installed outwardly in a store window of a store such as a convenience store and information such as advertisements is sent to passers-by.

  Patent Document 1 describes a technique related to digital signage. That is, an electronic advertisement system is described in which a display schedule of advertisements displayed on a display for digital signage is changed according to access to content details by a user.

JP 2009-128498 A

  In digital signage, the position of a display is important in order to deliver information provided through the display to more people. If the display is arranged at a position that is easily noticeable, more people can see the display, so that information can be provided to more people.

  When a display is installed outward in a store window of a store such as a convenience store, the target of information provision is a passerby outside the store. In such a case, it is preferable to arrange the display at the height of the eyes of a standing person.

  On the other hand, it is desirable to improve the prospects of store windows such as convenience stores, especially those that are open late at night. For example, when an incident occurs in a store, if the prospect of the show window is improved, a passerby outside the store will be aware of the situation occurring in the store and can notify the police.

  As described above, it is desired to improve the prospects of store windows such as convenience stores for crime prevention. However, if a display is installed on the shop's show window so that it can be easily seen by passers-by outside the shop, a sufficient prospect cannot be secured.

  Therefore, in the present invention, it is a display means for disposing a display outwardly in a store window of a store such as a convenience store, and it is an object to provide a display technology that sufficiently satisfies the requirements for digital signage and the requirements for crime prevention. To do.

  According to the present invention, real-time imaging is performed from a display attached outward to a store window of a store, holding means for holding content data that is data of content to be reproduced and displayed on the display, and a camera that captures the inside of the store. An acquisition unit that acquires data, a playback unit that displays an image on the display using the content data acquired from the holding unit, or the imaging data acquired in real time from the acquisition unit, and the playback unit Control means for controlling which of the content data or the imaging data is used for reproduction, and the control means obtains current time acquisition means for acquiring data indicating the current time Depending on the current time, either the content data or the imaging data Display system having a determining means for determining whether to reproduce by using the is provided.

  Moreover, according to this invention, facilities, such as a store provided with the said display system, are provided.

  In addition, according to the present invention, on the display attached to the store's show window outward, either the content data stored in advance or the imaging data acquired in real time from the camera that images the inside of the store is used. An operation method of a display system for displaying an image, using a current time acquisition step of acquiring data indicating current time, and using either the content data or the imaging data according to the current time An operating method of a display system, comprising: a determining step for determining whether to display an image on the display; and a reproducing step for displaying an image on the display using the content data or the imaging data determined in the determining step. Is provided.

  ADVANTAGE OF THE INVENTION According to this invention, it is a display means which arrange | positions a display outwardly in the shop window of a shop, Comprising: The display technique which fully satisfy | fills the request | requirement as a digital signage and the request | requirement on crime prevention can be provided.

1 is a functional block diagram illustrating an example of a display system according to a first embodiment. 1 is a conceptual diagram for explaining an example of a display system according to Embodiment 1. FIG. FIG. 3 is a flowchart illustrating an example of an operation method of the display system according to the first embodiment. It is a perspective view which shows an example of the means to hold | maintain the display of Embodiment 1. FIG. It is a perspective view which shows an example of the means to hold | maintain the display of Embodiment 1. FIG. 2 is a conceptual diagram illustrating an example of a directional speaker according to Embodiment 1. FIG. It is a functional block diagram which shows an example of the display system of Embodiment 2. FIG. 6 is a conceptual diagram for explaining an example of a display system according to a second embodiment. FIG. 10 is a flowchart illustrating an example of an operation method of the display system according to the second embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same components are denoted by the same reference numerals, and description thereof will be omitted as appropriate.

  Each unit constituting the display system of each embodiment includes a CPU, a memory, and a program loaded in the memory of an arbitrary computer (a program stored in the memory from the stage of shipping the apparatus in advance, a CD, etc. (Including a program downloaded from a storage medium, a server on the Internet, etc.), a storage unit such as a hard disk for storing the program, and an interface for network connection, and any combination of hardware and software. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.

In addition, the functional block diagram used in the description of each embodiment shows a functional unit block, not a hardware unit configuration. In these drawings, it is described that the display system of each embodiment is realized by one physically separated device, but the realization means is not limited to this. That is, two or more physically separated devices may be connected by wire or wirelessly, and the display system of each embodiment may be realized by the plurality of devices.
<Embodiment 1>

  First, an outline of the display system of this embodiment will be described with reference to FIG. The display system of this embodiment attaches a display outward to a show window of a store such as a convenience store. This display can be mounted at the height of the passer's line of sight so that it can be easily seen by the passer. In this way, if the display is installed at a height that is easily visible to the passerby, it can sufficiently satisfy the requirements for digital signage. However, the outlook for the show window will be worse and it will not be possible to meet the security requirements. Therefore, the display system according to the present embodiment is configured to satisfy both a digital signage request and a crime prevention request by changing the content displayed on the display according to the current time.

  Specifically, as shown in the figure, the display system according to the present embodiment acquires and holds in advance in a time zone where it is not particularly desired to improve the visibility of the show window for crime prevention (eg, daytime). The content for digital signage can be displayed on the display using the stored content data. On the other hand, in the time zone (for example, late at night) when it is desired to improve the visibility of the show window for crime prevention, the display system of the present embodiment captures the imaging data captured by the security camera provided in the store in real time. By using it, the state in the store, for example, the vicinity of the cash register can be displayed on the display. It goes without saying that the security camera images a place where it is desirable to take an image for crime prevention in the store. And it is thought that the place where it is desirable to take an image for crime prevention is common with the place that a passerby outside the store wants to see for crime prevention.

  As described above, according to the display system of the present embodiment, a display technology that sufficiently satisfies the requirements for digital signage and crime prevention is realized.

  Next, the configuration of the display system 1 of the present embodiment will be described in detail. FIG. 1 is a functional block diagram showing an example of the configuration of the display system 1 of the present embodiment. As shown in the figure, the display system 1 according to the present embodiment includes a display 10, a holding unit 20, a camera 30, an acquisition unit 40, a playback unit 50, and a control unit 60. The control unit 60 includes a current time acquisition unit 61 and a determination unit 62. Hereinafter, the configuration of each unit will be described in detail.

  The display 10 is attached outwardly to a shop show window. The display 10 can be a so-called high brightness type liquid crystal display or plasma display, for example. If such a display 10 is used, the viewer can fully recognize the content displayed on the display 10 even in a bright environment illuminated by sunlight. The size of the display 10 is not particularly limited, but may be about 46 inches, for example.

  The height (attachment position) of the display 10 attached outward to the shop window of the store is in the range of 1 m or more and 2 m or less, more preferably 1.5 m or more and 2 m so that more passers-by can see it. The following range is recommended. Here, the “height of the display 10” is the height of the lower side position of the display 10. However, it is an arbitrary design matter which position of the display 10 is used as a reference to define the height of the display 10. For example, the height of the display 10 may be defined based on the height of the upper side position of the display 10. If the height of the display 10 is set within the above-described range, the display 10 is generally positioned at the height of the eyes of the passerby. As a result, more passersby can see the information displayed on the display.

  The means for attaching the display 10 outward to the shop window and at the above-mentioned height is not particularly limited. For example, screws or hooks as shown in FIGS. 4B and 5B may be used. The display 10 is supported by a support mechanism having a fixing part 11 for fixing the display 10 and a base 12 for supporting the fixing part 11, and the support mechanism is arranged outwardly in a shop window. It may be realized with. FIG. 4B is an example in which the display 10 is supported so as to be horizontally long, and FIG. 5B is an example in which the display 10 is supported so as to be vertically long. 4A and 5A show a state in which the fixing unit 11 supports the display 10. The base 12 may have a guide mechanism that can slide the fixing portion 11 up and down by a motor (not shown) or by human power.

  In addition, the means for attaching the above-described display 10 outward to the shop window and at the above-described height is an example, and the display system of the present embodiment is not limited to this. For example, the display 10 may be attached to the store window facing outward and at the height described above by using a frame fixed to an arm extending from the ceiling in the store.

  Thus, outside the store where the display 10 is attached, a speaker that outputs sound linked to the content displayed on the display 10 may be provided. The speaker is not particularly limited, but may be a speaker having directivity. As shown in FIG. 6, the directional speaker may be provided above a passerby using a wall or ceiling of a store. Then, it may be designed to have directivity capable of delivering sound within a predetermined distance, for example, within a range of about 4.5 m from the shop window where the display 10 is arranged. If designed in this way, it is considered that the voice can be delivered to the majority of passers-by who are viewing the content displayed on the display 10.

  Here, the store (facility) to which the display 10 is attached is a store having a show window, and is not particularly limited as long as it is a store where it is desired to improve the outlook of the show window for crime prevention. Applicable to stores. For example, it may be a convenience store, a supermarket, a department store, a rental video store, a gas station, a restaurant such as an internet cafe, a karaoke store, or the like. In addition, this illustration is an example to the last, and the store (facility) of this embodiment is not limited to these.

  The holding unit 20 is configured to hold content data that is data of content to be reproduced and displayed on the display 10. The content data can be, for example, content data for digital signage. The means for acquiring such content data is not particularly limited, but may be acquired via a network such as the Internet.

  The acquisition unit 40 is configured to acquire imaging data in real time from the camera 30 that images the inside of the store. The camera 30 can be a security camera provided in the store. More specifically, the security camera may be a security camera that captures an image of a location in the store where it is desirable to capture the image. More specifically, the security camera may be a security camera provided in a store having a cash register, and may be a security camera that images the vicinity of the cash register. The acquisition unit 40 may be configured to acquire imaging data from one camera 30 or may be configured to acquire imaging data from two or more cameras 30.

  The playback unit 50 is configured to display an image on the display 10 using content data acquired from the holding unit 20 or imaging data acquired in real time from the acquisition unit 40. When the playback unit 50 displays an image on the display 10 using the content data acquired from the holding unit 20, for example, digital signage content is displayed on the display 10. On the other hand, when the reproduction unit 50 displays an image on the display 10 using the imaging data acquired in real time from the acquisition unit 40, the display 10 shows a state in the store captured by the camera 30, for example, in the vicinity of the cash register. The situation will be displayed in real time. In addition, when the acquisition part 40 is comprised so that imaging data may be acquired from two or more cameras 30 in real time, the reproduction | regeneration part 50 uses two or more imaging data, and it is two or more on one display 10. The images may be displayed side by side. The control unit 60 described below controls whether the playback unit 50 displays content on the display 10 using content data or imaging data.

  The control unit 60 controls whether the reproduction unit 50 performs reproduction using content data or imaging data. The control unit 60 includes a current time acquisition unit 61 and a determination unit 62 in order to realize this control.

  The current time acquisition unit 61 is configured to acquire data indicating the current time. The means for acquiring the data indicating the current time by the current time acquisition unit 61 is not particularly limited. For example, the data indicating the current time may be acquired from a clock (not shown) built in the display system 1. .

  The determination unit 62 is configured to determine which of the content data and the imaging data is used for the playback unit 50 to perform playback according to the current time.

  For example, in the first time zone when it is not particularly desired to improve the visibility of the show window for crime prevention, the determination unit 62 may determine that the playback unit 50 performs playback using content data. . Then, in the second time zone in which it is desired to improve the visibility of the show window for crime prevention, the determination unit 62 determines that the reproduction unit 50 performs reproduction using the imaging data acquired from the camera 30. May be.

  With this configuration, in the first time zone where it is not particularly desired to improve the visibility of the show window for crime prevention, for example, digital signage content is displayed on the display 10 and advertisements are displayed to passers-by. Information can be provided. On the other hand, in the second time zone where it is desired to improve the visibility of the show window for crime prevention, the display 10 displays in real time the image taken by the camera 30 provided in the store and delivers it to the passerby. be able to.

  The first time zone may be a time zone in which the number of shop assistants and the number of customers are relatively large. Alternatively, the first time zone may be a time zone around the store is bright. For example, the first time zone may be a time zone from 6 o'clock to 22 o'clock, or a time zone from 7 o'clock to 21 o'clock.

  The second time zone may be a time zone in which the number of shop assistants and the number of customers are relatively small. Or the 2nd time slot | zone may be a time slot | zone when the periphery of a shop becomes dark. For example, the second time zone may be a time zone from 22:00 to 6 o'clock, or a time zone from 21:00 to 7 o'clock.

  The first time zone and the second time zone may be a concept that changes within one year. For example, the first time zone and the second time zone may be determined according to the sunrise and sunset times. That is, the time zone from sunrise to sunset may be the first time zone, and the time zone from sunset to sunrise may be the second time zone.

  The determination unit 62 determines in advance that the playback unit 50 performs playback using the first time period in which the playback unit 50 determines to perform playback using content data and the imaging data acquired from the camera 30. Data indicating the second time zone to be stored is held. Whether the current time is the first time or not using the data indicating the current time acquired by the current time acquisition unit 61 and the data indicating the first time zone and the second time zone. It is possible to determine whether the playback unit 50 performs playback using the content data or the imaging data according to the determination result.

  In the case where the first time zone and the second time zone are dynamically changed, the determination unit 62 transmits data indicating the first time zone and the second time zone that dynamically change to the Internet. It may be configured to acquire via the network, and the latest data acquired may be held. For example, the determination unit 62 may acquire the daily sunrise and sunset times via a network.

  Next, an operation method of the display system of this embodiment will be described.

  The operation method of the display system according to the present embodiment is to display either content data stored in advance or imaging data acquired in real time from a camera that images the inside of the store on a display that is attached outwardly to the shop's show window. An operation method of a display system that displays an image using a current time acquisition step of acquiring data indicating the current time, and depending on the current time, either the content data or the imaging data A determining step for determining whether to display an image on the display by using; and a reproducing step for displaying an image on the display by using the content data or the imaging data determined in the determining step.

  Hereinafter, an example of the operation method of the display system of this embodiment will be described in detail with reference to the flowchart of FIG.

  First, in step S10, the display system acquires current time data.

  Next, in step S20, the display system changes whether the current time has changed from the first time zone to the second time zone, or has changed from the second time zone to the first time zone, Judging.

  As described above, the first time zone is a time zone (for example, from 6 o'clock to 22 o'clock) in which it is not particularly desired to improve the visibility of the show window for crime prevention, and an image is displayed on the display using the content data. Is the time zone to display. The second time zone is a time zone (eg, from 22:00 to 6 o'clock) in which it is desired to improve the visibility of the show window for crime prevention, and imaging data (hereinafter, referred to as “photographing data”) acquired from a camera provided in the store. This is a time zone in which an image is displayed on the display using simply “imaging data”.

  As an example of a specific processing flow, the display system acquires the acquired current time data and time data at the boundary between the first time zone and the second time zone (hereinafter referred to as “border time data”). Compare the size. More specifically, a case is considered in which the first time zone is from 6 o'clock to 22 o'clock and the second time zone is from 22 o'clock to 6 o'clock. In this case, the boundary time data is 6:00 and 22:00. When the current time is the first time zone, the display system uses the time data at 22:00, which is the end time of the first time zone, in the border time data, and uses this border time. Compare the data with the acquired current time data. On the other hand, when the current time is the second time zone, the display system uses the time data of 6 o'clock that is the end time of the second time zone, and the boundary time data and the acquired current time Compare the time data of. If the acquired current time matches the boundary time data as a result of the size comparison, the display system changes from the first time zone to the second time zone, or from the second time zone to the first time zone. It is determined that the time period has been changed to, and the process proceeds to step S30 (YES in step S20). On the other hand, if the result of comparison between the boundary time data and the acquired current time data is a mismatch, the display system returns to step S10 and repeats the above process (NO in step S20).

  In step S30, the display system determines whether to display an image on the display using either content data or imaging data. Specifically, when it is determined in step S20 that the current time has been changed from the first time zone to the second time zone, the display system captures imaging that is data used in the second time zone. Using data, decide to display an image on the display. On the other hand, if it is determined in step S20 that the current time has changed from the second time zone to the first time zone, the display system uses content data that is data to be used in the second time zone. Then, it is determined to display an image on the display.

  In step S40, the display system reproduces and displays an image on the display using either the content data or the imaging data in accordance with the content determined in step S30. Then, the process from step S10 is repeated.

According to the display system and the operation method of the display system of the present embodiment described above, the display means arranges the display outward in the shop show window, and sufficiently satisfies the requirements for digital signage and crime prevention. Display technology can be realized.
<Embodiment 2>

  First, an overview of the display system of this embodiment will be described with reference to FIGS. The display system of the present embodiment is based on the display system of the first embodiment, and the configuration of the control unit 60 is partially different.

  According to the display system of the present embodiment, as shown in FIG. 8, when the number of customers in the store is greater than or equal to a predetermined number at daytime and late at night, the view of the show window is improved for crime prevention. As a situation where it is not particularly desirable to do so, the display system can display content for digital signage, for example, on a display using content data acquired and held in advance. On the other hand, when the number of customers in the store is less than a predetermined number at midnight, the display system is provided in the store because it is desired to improve the prospects of the show window for crime prevention. In addition, the image data taken by the security camera can be used in real time to display the inside of the store, for example, the state in the vicinity of the cash register on the display.

  According to such a display system of the present embodiment, content for digital signage can be displayed on the display for a longer time while satisfying security requirements. As a result, it is possible to satisfy the requirements for digital signage more fully.

  Next, the configuration of the display system 1 of the present embodiment will be described in detail. FIG. 7 is a functional block diagram showing an example of the configuration of the display system 1 of the present embodiment. As shown in the figure, the display system 1 according to the present embodiment includes a display 10, a holding unit 20, a camera 30, an acquisition unit 40, a playback unit 50, and a control unit 60. The control unit 60 includes a current time acquisition unit 61, a determination unit 62, and a current customer number acquisition unit 63.

  The configurations of the display 10, the holding unit 20, the camera 30, the acquisition unit 40, the reproduction unit 50, and the current time acquisition unit 61 of the control unit 60 are the same as those in the first embodiment, and thus description thereof is omitted here. Hereinafter, the configurations of the determination unit 62 and the current customer number acquisition unit 63 of the control unit 60 will be described in detail.

  The current customer number acquisition unit 63 is configured to acquire data indicating the current number of customers in the store to which the display 10 is attached. The specific means for the current customer number acquiring unit 63 to acquire data indicating the number of current customers is not particularly limited, but for example, the following means may be used.

  For example, in the case of a store where an entrance and an exit are provided independently, the current customer number acquisition unit 63 may be realized by using a human sensor. Specifically, human sensors are arranged at the entrance and the exit of the store. Then, using the information acquired from this sensor, the current customer number acquisition unit 63 recognizes the person's entry and exit from the store and counts (adds / subtracts) the current number of customers in the store. Thus, the current customer number acquisition unit 63 may acquire data indicating the number of current customers in the store.

  In addition, as means for acquiring data indicating the number of current customers in the store, the current customer number acquiring unit 63 may be realized by using a security camera that captures the state of the store entrance. Specifically, the current number-of-customers acquiring unit 63 acquires and analyzes image data recorded in a security camera that captures an image of the store entrance and exit in real time. Then, the person in the image data is recognized and specified, and the moving direction of the specified person is tracked using the image data before and after the person. The number of people in the store is counted by adding (subtracting) the number of people in the store by determining the number of people in and out of the store based on the identified direction of movement. You may acquire the data which show.

  As another means, the current customer number acquisition unit 63 may be realized by using an infrared thermography. Specifically, the current number-of-customers acquiring unit 63 images the entire store using infrared thermography. Then, the current customer number acquisition unit 63 uses this image data in real time to recognize a person in the image data. Then, the current customer number acquisition unit 63 may acquire data indicating the number of current customers in the store by counting the number of recognized people. The current customer number acquisition unit 63 captures the state of the store entrance and exit with infrared thermography, and acquires data indicating the number of current customers in the store by the same processing as the means using the security camera. May be.

  The determination unit 62 is configured to determine which of the content data or the imaging data is used for the reproduction unit 50 to perform reproduction according to the current time and the number of current customers in the store.

  For example, the determination unit 62 performs playback using content data during the first time period, and the content data when the number of current customers in the store is greater than or equal to a predetermined number during the second time period. When the number of current customers in the store is less than a predetermined number, it is possible to determine to perform reproduction using imaging data acquired from the camera 30. Since the concept of the first time zone and the second time zone is as described in the first embodiment, description thereof is omitted here. Note that the predetermined number of customers is an arbitrary design item, and may be arbitrarily determined within a range of 1 to 10 people, for example.

  Next, an example of the operation method of the display system of this embodiment will be described in detail with reference to the flowchart of FIG.

  First, in step S10, the display system acquires current time data.

  Next, in step S20, the display system changes whether the current time has changed from the first time zone to the second time zone, or has changed from the second time zone to the first time zone, Judging. Since this process is the same as step S20 of Embodiment 1, description here is abbreviate | omitted. If it is determined in step S20 that the current time has changed from the first time zone to the second time zone, or from the second time zone to the first time zone, the process proceeds to step S30. On the other hand, if it is determined that no change has been made, the process proceeds to step S70.

  In step S30, it is determined whether or not the current time after the change is in the first time zone. This determination can be realized based on the determination result of step S20. If the current time is the first time zone, the process proceeds to step S50. On the other hand, if the current time is not the first time zone, that is, if it is the second time zone, the process proceeds to step S40.

  In step S50, data to be used for reproduction display on the display is determined. If YES is determined in step S30 and the process proceeds to step S50, the display system determines data to be used for reproduction according to the current time. In such a case, since the current time is the first time zone, the display system determines content data as data used for reproduction. Thereafter, the process proceeds to step S60, and the content data determined in step S50 is used to reproduce and display an image on the display. Then, the process from step S10 is repeated.

  On the other hand, if NO is determined in step S30 and the process proceeds to step S40, data indicating the number of customers in the current store is acquired in step S40. In step S50, data to be used for reproduction is determined according to the current time and the number of current customers in the store. In such a case, since the current time is the second time zone, if the number of current customers in the store is greater than or equal to a predetermined number, the display system determines content data as data used for reproduction. . On the other hand, when the number of current customers in the store is less than a predetermined number, the display system determines imaging data as data used for reproduction. Thereafter, the process proceeds to step S60, and the image is reproduced and displayed on the display using the data determined in step S50. Then, the process from step S10 is repeated.

  On the other hand, if NO is determined in step S20 and the process proceeds to step S70, the display system determines whether or not the current time is the first time zone. This determination can be realized based on the determination result of step S20. If the current time is the first time zone, the process returns to step S10 and the above-described processing is repeated. On the other hand, if the current time is not the first time zone, that is, if it is the second time zone, the process proceeds to step S80.

  In step S80, data indicating the number of customers in the current store is acquired. In step S90, the display system determines whether the current number of customers is greater than or equal to a predetermined number or less than a predetermined number. Then, after that, it is determined whether or not the result of the determination is the same as the immediately preceding determination result (the determination result whether it is greater than or equal to the predetermined number or less than the predetermined number).

  For example, the acquired data indicating the number of current customers is compared with data indicating a predetermined number. Then, it may be realized by determining whether or not the result of the size comparison is the same as the result of the previous size comparison held. If the result of the determination is different from the previous determination result, the display system proceeds to step S50. On the other hand, if the result of the determination is the same as the previous determination result, the display system returns to step S10 and repeats the above processing.

  In step S50, the display system determines data to be used for reproduction according to the current time and the number of current customers in the store. In such a case, since the current time is the second time zone, if the number of current customers in the store is greater than or equal to a predetermined number, the display system determines content data as data used for reproduction. . On the other hand, when the number of current customers in the store is less than a predetermined number, the display system determines imaging data as data used for reproduction. Then, the process proceeds to step S60, and the image is reproduced and displayed on the display using the data determined in step S50. Then, the process from step S10 is repeated.

According to the display system and the operation method of the display system of the present embodiment described above, the display means arranges the display outward in the shop show window, and sufficiently satisfies the requirements for digital signage and crime prevention. Display technology can be realized.
Hereinafter, examples of the reference form will be added.
1. A display that attaches outward to the shop's show window,
Holding means for holding content data that is content data to be reproduced and displayed on the display;
Acquisition means for acquiring imaging data in real time from a camera that images the inside of the store;
Reproduction means for displaying an image on the display using the content data acquired from the holding means or the imaging data acquired in real time from the acquisition means;
Control means for controlling whether the reproduction means performs reproduction using the content data or the imaging data,
The control means includes
Current time acquisition means for acquiring data indicating the current time;
A display system comprising: determining means for determining which of the content data or the imaging data is used for reproduction according to a current time.
2. In the display system according to 1,
The determining means includes
A display system in which playback is performed using the content data in a first time zone, and playback is performed using the imaging data in a second time zone.
3. In the display system according to 1,
The control means further comprises current customer number acquisition means for acquiring data indicating the number of current customers in the store to which the display is attached,
The determining means includes
A display system that determines which of the content data or the imaging data is used for reproduction according to the current time and the number of current customers in the store.
4). In the display system according to 3,
The determining means includes
During the first time period, playback is performed using the content data,
During the second time period, if the number of current customers in the store is greater than or equal to a predetermined number, playback is performed using the content data, and the number of current customers in the store is less than the predetermined number In the case of the display system, the display system determines to perform reproduction using the imaging data.
5. In the display system according to 2 or 4,
The display system, wherein the first time zone is a time zone from 6:00 to 22:00, and the second time zone is a time zone from 22:00 to 6 o'clock.
6). In the display system according to any one of 1 to 5,
The display system is attached to a height of 1 m or more and 2 m or less.
7). In the display system according to any one of 1 to 6,
The store has a cash register,
The display system in which the camera is imaging the vicinity of the cash register in the store.
8). In the display system according to any one of 1 to 7,
The display system, wherein the content data is content data for digital signage.
9. A facility comprising the display system according to any one of 1 to 8.
10. Operation of a display system that displays an image using either content data stored in advance on a display attached to the store's show window or imaging data acquired in real time from a camera that images the store A method,
A current time acquisition step of acquiring data indicating the current time;
A determination step of determining which of the content data or the imaging data is used to display an image on the display according to a current time;
A reproduction step of displaying an image on the display using the content data or the imaging data determined in the determination step;
A method for operating a display system comprising:

DESCRIPTION OF SYMBOLS 1 Display system 10 Display 11 Fixing part 12 Base 20 Holding part 30 Camera 40 Acquisition part 50 Playback part 60 Control part 61 Current time acquisition part 62 Determination part 63 Current customer number acquisition part

Claims (8)

A display that attaches outward to the shop's show window,
Holding means for holding content data that is content data to be reproduced and displayed on the display;
Acquisition means for acquiring imaging data in real time from a camera that images the inside of the store;
Reproduction means for displaying an image on the display using the content data acquired from the holding means or the imaging data acquired in real time from the acquisition means;
Control means for controlling whether the reproduction means performs reproduction using the content data or the imaging data,
The control means includes
Current time acquisition means for acquiring data indicating the current time;
Current customer number acquisition means for acquiring data indicating the number of current customers in the store with the display attached;
Determining means for determining which of the content data or the imaging data is to be used for reproduction according to the current time and the number of current customers in the store;
Display system having a. The display system according to claim 1,
The determining means includes
During the first time period, playback is performed using the content data,
During the second time period, if the number of current customers in the store is greater than or equal to a predetermined number, playback is performed using the content data, and the number of current customers in the store is less than the predetermined number In the case of the display system, the display system determines to perform reproduction using the imaging data. The display system according to claim 2 ,
The display system, wherein the first time zone is a time zone from 6:00 to 22:00, and the second time zone is a time zone from 22:00 to 6 o'clock. The display system according to any one of claims 1 to 3 ,
The display system is attached to a height of 1 m or more and 2 m or less. In the display system according to any one of claims 1 to 4 ,
The store has a cash register,
The display system in which the camera is imaging the vicinity of the cash register in the store. The display system according to any one of claims 1 to 5 ,
The display system, wherein the content data is content data for digital signage. A facility comprising the display system according to any one of claims 1 to 6 . Operation of a display system that displays an image using either content data stored in advance on a display attached to the store's show window or imaging data acquired in real time from a camera that images the store A method,
A current time acquisition step of acquiring data indicating the current time;
Current customer number acquisition step of acquiring data indicating the number of current customers in the store with the display attached;
A determination step of determining which of the content data or the imaging data is used to display an image on the display according to a current time and the number of current customers in the store;
A reproduction step of displaying an image on the display using the content data or the imaging data determined in the determination step;
A method for operating a display system comprising:

Images