JP5608610B2 - Portable advertisement display device, method and program - Google Patents

Description

  The present invention relates to a portable advertisement display device, method, and program.

  In recent years, mobile terminals equipped with acceleration sensors have appeared. For example, a portable terminal device having a function as a pedometer has been proposed (see Patent Document 1).

JP 2009-300369 A

  By the way, in recent years, high-function mobile terminals have become widespread, and user behaviors when browsing Web pages displayed on the mobile terminals have also become various. For example, a user browses a web page on a mobile terminal in various behavior modes such as walking, moving on a vehicle such as a train, or lying down.

  There are various types of advertisements to be displayed on the Web page, such as banner advertisements and character advertisements, but such conventional advertisements are displayed without taking into account the user's current behavioral aspects. For example, it is considered that it is difficult for a user who is walking to read a character carefully, but even in such a situation, a character advertisement may be displayed, and the display of a conventional advertisement is an optimum mode for the user. It is not always done.

  An object of the present invention is to solve such a problem and to provide a portable advertisement display device, method, and program that realizes switching an advertisement display mode on a Web page according to a user's current behavior mode.

  In order to achieve the above object, the present invention has the following configuration.

  (1) A portable advertisement display device communicably connected to a web server, the advertisement having a plurality of display modes corresponding to a behavior mode of a user of the portable advertisement display device from the web server; A Web page receiving unit that receives a Web page including a script program that is interpreted and executed by a browser, and a Web page that includes an advertisement in one of the display modes received by the Web page receiving unit. Display means, acceleration sensor means for detecting the acceleration of the portable advertisement display device, and the browser interpreting and executing the script program, the acceleration from the acceleration sensor means to the portable advertisement display device. Based on the received acceleration receiving step and the change in acceleration received in the acceleration receiving step , A behavior change detection step for detecting a change in a predetermined behavior mode of the user of the portable advertisement display device, and the plurality of advertisements according to the change in the predetermined behavior mode of the user detected in the behavior change detection step. A script execution unit that executes an advertisement display switching step of switching to the display mode of the advertisement corresponding to the predetermined behavior mode after the change and displaying on the display unit. Type advertisement display device.

  According to (1), by executing the script program by the browser, the script execution unit detects a change in the user's behavior based on the acceleration detected by the acceleration sensor unit, and the portable type is detected according to the detection result. The advertisement on the Web page displayed on the display means of the advertisement display device is switched. Thereby, according to a user's present action, the advertisement of a web page can be displayed in the optimal format.

  (2) Of the script program, the first part that causes the portable advertisement display device to execute the acceleration reception step and the behavior change detection step is commonly used for the Web page having the same domain. Storage means for storing the first part received from the Web server, and the Web page of the domain in which the storage means stores the first part of the script program. (1) further comprising: a web page requesting unit that does not request the web server for a part and requests the web server only for a second part for causing the portable advertisement display device to execute the advertisement display switching step. Portable advertising display device.

  According to (2), for example, when a web page is first requested from the mobile advertisement display device to the web server, the script program included in the web page transmitted from the web server to the mobile advertisement display device Are provided with a first part for executing the acceleration receiving step and the behavior change detecting step, and a second part for causing the portable advertisement display device to execute the advertisement display switching step. Here, when the portable advertisement display device receives the Web page, the first part of the script program is stored in the storage means. Then, by executing the script program, the advertisement display on the Web page displayed on the display means of the portable advertisement display device is switched based on the acceleration detected by the acceleration sensor means. Furthermore, when a web page is displayed, when the portable advertisement display device requests a web page of the same domain from the web server, the first part is not requested to the web server, and only the second part is requested. Request to Web server. Then, after the portable advertisement display device receives the web page from the web server, the portable advertisement display is performed based on the acceleration detected by the acceleration sensor means by executing the first portion stored in the storage means. The advertisement on the Web page displayed on the display means of the apparatus is switched, and an advertisement having a display form different from the advertisement display form on the Web server received first is displayed. In this way, since the behavior change detection script can be used in common within the same domain, it is not necessary to download it from the Web server every time.

  (3) The storage means further stores the second part, and the Web page receiving means stores the second part stored in the storage means in response to newly receiving the second part from the Web server. The portable advertisement display device according to (2), further comprising: update means for updating a second part to the newly received second part.

  According to (3), it is possible to update a web page advertisement newly received from a web server to a display switching script corresponding to the content of the advertisement.

  (4) A method for causing a portable advertisement display device connected to a web server to be communicable, wherein a plurality of display modes are provided from the web server in response to a behavior mode of a user of the portable advertisement display device. A web page receiving means for receiving a web page, including an advertisement having and a script program to be interpreted and executed by a browser, and an advertisement in one display mode among the plurality of display modes received by the web page receiving means When the browser interprets and executes the script program on a portable advertisement display device comprising display means for displaying a web page and acceleration sensor means for detecting acceleration of the portable advertisement display device, the portable advertisement is displayed. An acceleration receiving step for receiving the acceleration from the acceleration sensor means on the display device; and the acceleration receiving Based on a change in acceleration received by TEP, a behavior change detecting step for detecting a change in a predetermined behavior mode of the user of the portable advertisement display device, and a predetermined behavior mode of the user detected in the behavior change detecting step An advertisement display switching step of switching to the display mode of the advertisement corresponding to the predetermined behavior mode after the change among the display modes of the plurality of advertisements and displaying on the display means according to the change of How to do it.

  According to the method (4), the same effects as those of the portable advertisement display device (1) can be obtained.

  (5) A program to be executed by a portable advertisement display device communicably connected to a Web server, wherein a plurality of display modes are provided from the Web server corresponding to a behavior mode of a user of the portable advertisement display device. A web page receiving means for receiving a web page, including an advertisement having and a script program to be interpreted and executed by a browser, and an advertisement in one display mode among the plurality of display modes received by the web page receiving means Acceleration that receives the acceleration from the acceleration sensor means when the browser interprets and executes the script program on a portable advertisement display device that includes display means for displaying a web page and acceleration sensor means for detecting acceleration. Based on the receiving step and the change in acceleration received by the acceleration receiving step, A behavior change detection step for detecting a change in a predetermined behavior mode of the user of the portable advertisement display device, and display of the plurality of advertisements according to the change in the predetermined behavior mode of the user detected in the behavior change detection step. A program for executing an advertisement display switching step of switching to the display mode of the advertisement corresponding to the predetermined behavior mode after the change and causing the display unit to display the mode.

  According to the program of (5), the same effects as the portable advertisement display device of (1) can be obtained.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to switch the display mode of the advertisement in a web page with a user's present action mode.

It is a figure which shows the function outline | summary of the portable advertisement display apparatus which concerns on 1st Embodiment of this invention. It is a figure which shows the function outline | summary of a script execution part. It is a figure which shows an example of a behavior change detection script and a display switching script. It is a figure which shows the example of a display of the advertisement in the portable advertisement display apparatus by the script program shown in FIG. It is a flowchart which shows the flow of the process at the time of displaying an advertisement in the portable advertisement display device concerning a 1st embodiment. It is a flowchart which shows the flow of the web page display process of FIG. It is a flowchart which shows the flow of the action change detection script execution process of FIG. It is a flowchart which shows the flow of the display switching script execution process of FIG. It is a figure which shows the function outline | summary of the portable advertisement display apparatus concerning 2nd Embodiment of this invention. It is a figure which shows an example of a display switching script.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[First Embodiment]
FIG. 1 is a diagram showing a functional outline of a portable advertisement display device 1 according to the first embodiment of the present invention. The portable advertisement display device 1 is a terminal that is connected to the Web server 5 via a network and can display a Web page received from the Web server 5 on the screen.

[Function configuration]
This embodiment is applied to a computer (portable advertisement display device 1, Web server 5) and its peripheral devices. Each unit in the present embodiment is configured by hardware included in a computer and its peripheral devices, and software that controls the hardware.

  The hardware includes a storage unit, a communication device, a display device, and an input device in addition to a CPU (Central Processing Unit) as a control unit. Examples of the storage unit include a memory (RAM: Random Access Memory, ROM: Read Only Memory, etc.), a hard disk drive (HDD: Hard Disk Drive), and an optical disk (CD: Compact Disc, DVD: Digital Versatile Drive, etc.). It is done. Examples of the communication device include various wired and wireless interface devices. Examples of the display device include various displays such as a liquid crystal display and a plasma display. Examples of the input device include a keyboard and a pointing device (mouse, tracking ball, etc.).

  The software includes a computer program and data for controlling the hardware. The computer program and data are stored in the storage unit, and are appropriately executed and referenced by the control unit. The computer program and data can be distributed via a communication line, or can be recorded on a computer-readable medium such as a CD-ROM and distributed.

  As shown in FIG. 1, the portable advertisement display device 1 includes an operation unit 11 that receives a direct input from an operator (user), and a display as a display unit that displays information related to the function of the portable advertisement display device. Unit 12, a program (not shown) for executing the functions of the present embodiment, and the like, storage unit 13 as a storage unit, and a control unit that comprehensively controls each function related to portable advertisement display device 1 14, a transmission / reception unit 15 that establishes a wireless connection with the Web server 5 and transmits / receives information, and an acceleration sensor 16 as an acceleration sensor unit that detects acceleration.

  The operation unit 11 is implemented by, for example, a touch panel, a keyboard, and a pointing device (mouse, tracking ball, etc.).

  The display unit 12 is mounted by various displays such as a liquid crystal display and a plasma display, for example.

  In addition to the above-described various programs, the storage unit 13 is a program for calculating the acceleration, the inclination of the portable advertisement display device 1 and the like based on the acceleration information from the acceleration sensor 16, and a Web page transmitted from the Web server 5. Is stored on the display unit 12.

  By executing the browser application, the control unit 14 executes a Web page request unit 141, a Web page reception unit 142 as a Web page reception unit, a Wed page display control unit 143 as a display unit, and a script execution unit 144. .

  The transmission / reception unit 15 wirelessly connects the portable advertisement display device 1 and the network so as to be accessible between the portable advertisement display device 1 and the Web server 5.

  The acceleration sensor 16 is built in the main body of the portable advertisement display device 1 and detects acceleration when the portable advertisement display device 1 is moved. The acceleration information detected by the acceleration sensor 16 is transmitted to the control unit 14.

  The web page request unit 141 requests the web server 5 to transmit a web page designated by the operation of the operation unit 11.

  The web page receiving unit 142 receives the web page transmitted from the web server 5 in response to a request from the web page request unit 141 via the transmission / reception unit 15, and stores and develops the web page in the storage unit 13.

  The Wed page display control unit 143 performs control to analyze the Web page stored in the storage unit 13 and display it on the display unit 12.

  The script execution unit 144 executes a script program incorporated in the Web page stored in the storage unit 13. Here, the script program is a program for adding functions to the browser application, and is interpreted and executed by the browser application.

  The Web server 5 includes a script DB 51, an advertisement DB 52, a page DB 53, a page generation unit 54, and a Web page transmission unit 55.

  The script DB 51 stores a script program to be incorporated into a web page. The advertisement DB 52 stores advertisement information of a plurality of display modes corresponding to the behavior mode of the user of the portable advertisement display device 1. For example, the advertisement DB 52 stores a text advertisement with a lot of character information, a banner advertisement with a lot of image information, a moving picture advertisement, and the like. The page DB 53 stores web page text information.

  The page generation unit 54, when the Web server 5 receives a Web page request from a predetermined terminal via the network, information necessary for creating a Web page from the script DB 51, the advertisement DB 52, and the page DB 53 To create a web page according to the web page request.

  The web page transmission unit 55 transmits the web page generated by the page generation unit 54 to the portable advertisement display device 1 that transmitted the web page request.

  FIG. 2 is a diagram showing an outline of functions of the script execution unit 144. The script execution unit 144 includes an action detection change script execution unit 145 that executes an action detection change script corresponding to the first part, a display change script execution unit 146 that executes a display change script corresponding to the second part, Is provided. The behavior detection change script and the display switching script are stored in the script DB 51 of the Web server 5 and are incorporated in a Web page transmitted from the Web server 5 to the portable advertisement display device 1.

  When the behavior detection change script execution unit 145 executes the behavior detection change script, the control unit 14 further includes functions as an acceleration information reception unit 1451, a behavior change detection unit 1452, and a display switching script call unit 1453.

  When the display switching script execution unit 146 executes the display switching script, the control unit 14 further includes functions as an advertisement display condition determination unit 1461 and an advertisement display switching unit 1462.

  The acceleration information receiving unit 1451 receives acceleration information detected by the acceleration sensor 16 and stores a plurality of pieces of acceleration information of the acceleration sensor 16 per unit time in the storage unit 13.

  The behavior change detection unit 1452 compares the acceleration information stored in the storage unit 13 with the previous acceleration information, and detects whether there is a change, thereby determining whether the user's behavior has changed. Detect whether or not. Furthermore, the behavior change detection unit 1452 determines the current user behavior mode when a change in the behavior of the user is detected. For example, when the behavior change detection unit 1452 analyzes the waveform of the latest acceleration information and has a waveform with a large amplitude at a substantially constant cycle, the user is walking while carrying the portable advertisement display device 1. judge. When the waveform has a small amplitude, the behavior change detection unit 1452 determines that the user is stationary while carrying the portable advertisement display device 1. In the case of a waveform including minute vibrations, the behavior change detection unit 1452 determines that the user is on the train, for example, while carrying the portable advertisement display device 1.

  When the behavior change detection unit 1452 detects a change in the user's behavior, the display switching script calling unit 1453 calls the display switching script from the storage unit 13 and starts executing the display switching script.

  The advertisement display condition determination unit 1461 determines whether or not the user's current behavior determined by the behavior change detection unit 1452 is included in the advertisement display conditions defined in the display switching script. Specifically, it is determined whether the current action of the user is either walking or stationary.

  The advertisement display switching unit 1462 switches the current advertisement on the display unit 12 to an advertisement corresponding to the user's current behavior. For example, when the behavior change detection unit 1452 determines that the user's current behavior is walking, a banner advertisement with many images is displayed, and the advertisement display condition determination unit 1461 displays the user's current behavior at rest. If it is determined that it is, a character advertisement having more characters than the banner advertisement is displayed. If the advertisement display condition determination unit 1461 does not determine that the user's current behavior determined by the behavior change detection unit 1452 is included in the advertisement display conditions defined in the display switching script, The current advertisement is displayed as it is.

  FIG. 3 is an example of a behavior change detection script and a display switching script. The behavior change detection script and the display switching script in the present embodiment are incorporated in an html document constituting the Web page, and the part A in the figure is the behavior change detection script, and the part B in the figure is the display switching script. is there.

  The behavior change detection script receives acceleration information from the acceleration sensor 16, determines whether or not the behavior has changed based on the behavior change determination formula, and if there is a change, the acceleration information based on the behavior determination formula. This is a program for determining the current action from and calling and executing the display switching script.

  The display switching script is a program that switches the currently displayed advertisement when a change in the user's behavior is detected by the behavior detection change script execution unit 145. In the display switching script of the first embodiment, as shown in FIG. 3, the first advertisement is displayed when the current action is walking, and the second advertisement is displayed when the current action is stationary. Is programmed to display. That is, when the user's behavior mode is changed from the walking state to the stationary state, the advertisement of the Web page displayed on the display unit 12 is switched from the first advertisement to the second advertisement.

  FIG. 4 is a diagram showing an example of displaying an advertisement on the portable advertisement display device 1 by the script program shown in FIG. 4A shows a display example of the first advertisement 70, and FIG. 4B shows a display example of the second advertisement 72. The first advertisement 70 has many characters as shown in FIG. 4A, and the second advertisement 72 has many patterns as shown in FIG. 4B.

  When a web page request is transmitted from the web page request unit 141 of the portable advertisement display device 1 to the server 5 by the operation of the operation unit 11 by the user, the web server 5 sends a web page request to the portable advertisement display device 1. The corresponding web page is transmitted. In this Web page, in addition to the text information, information on the first advertisement 70 and the second advertisement 72, a display switching script for switching display between the first advertisement 70 and the second advertisement 72, an action detection change script, It is included.

  When the portable advertisement display device 1 receives a Web page, the Wed page display control unit 143 performs control to display the Web page on the display unit 12. Thereby, after the portable advertisement display device 1 receives the Web page from the Web server 5, the default advertisement is displayed at a predetermined position of the Web page displayed on the display unit 12 first.

  For example, when the default advertisement is the first advertisement 70 shown in FIG. 4A, when the user operates the portable advertisement display device 1 while stationary and transmits a web page request to the web server 5, First, the first advertisement 70 shown in FIG. 4A is displayed on the display unit 12, and the behavior detection change script execution unit 145 starts accepting acceleration information.

  When the user starts walking after the first advertisement 70 is displayed, the behavior detection change script execution unit 145 determines that the behavior has changed from a stationary state to a walking state based on a change in acceleration information. To do. Further, the display switching script execution unit 146 switches the advertisement displayed on the display unit 12 from the first advertisement 70 to the second advertisement 72. As a result, the second advertisement 72 shown in FIG. 4B is displayed on the display unit 12. When the user stops again, the first advertisement 70 is displayed on the display unit 12.

  Further, when the user operates the portable advertisement display device 1 while walking and transmits a web page request to the web server 5, the behavior detection change script execution unit 145 does not detect a change in acceleration information. The first advertisement 70 is displayed on the display unit 12 of the advertisement display device 1. Thereafter, when the user stops walking, the behavior detection change script execution unit 145 detects a change in acceleration information and determines that the current behavior is stationary. A first advertisement 70 is displayed. Then, when the user starts walking again, the behavior detection change script execution unit 145 detects a change in acceleration information and determines that the current behavior is walking, so the advertisement displayed on the display unit 12 However, the first advertisement 70 is switched to the second advertisement 72.

[flowchart]
Next, the flow of processing in the portable advertisement display device 1 will be described with reference to FIGS.

  FIG. 5 is a flowchart showing the flow of processing when displaying an advertisement in the portable advertisement display device 1 according to the first embodiment.

  In step S100, the control unit 14 (Web page request unit 141) performs Web page request processing. In this process, the control unit 14 transmits a Web page request to the Web server 5.

  When the web server 5 receives the web page request from the portable advertisement display device 1, it reads the body information from the page DB 53, reads the advertisement information from the advertisement DB 52, and reads the behavior change detection script and the display switching script from the script DB 51. Then, the web page requested from the portable advertisement display device 1 is generated. Then, the Web server 5 transmits the generated Web page to the portable advertisement display device 1. For the display switching script, the display switching script corresponding to the advertisement information read from the advertisement DB 52 is read from the script DB 51.

  In step S120, the control unit 14 (Web page receiving unit 142) performs Web page receiving processing. In this process, the control unit 14 receives a Web page transmitted from the Web server 5 and performs a process of storing and developing the Web page in the storage unit 13.

  In step S130, the control unit 14 (Web page display control unit 143) performs Web page analysis processing. In this process, the control unit 14 performs a process of analyzing an html code or the like constituting the web page.

  In step S140, the control unit 14 (Web page display control unit 143) performs Web page display processing. In this process, the control unit 14 performs a process of displaying the Web page on the display unit 12 based on the analysis result in step S130. In addition, the control unit 14 (script execution unit 144) performs a process of appropriately executing a script program incorporated in the Web page in parallel with this process. Here, the script executed by the control unit 14 (script execution unit 144) includes a behavior change detection script. Details of the Web page display process will be described in detail with reference to FIG. When this process ends, the process of this flowchart ends.

  FIG. 6 is a flowchart showing the flow of the Web page display process of FIG. This Web page display process is a subroutine executed in the process of step S140 shown in FIG.

  In step S <b> 200, the control unit 14 (Web page display control unit 143) performs a Web page display process for configuring a Web page to be displayed on the display unit 12 and displaying the Web page on the display unit 12 based on the analysis result in Step S <b> 130. .

  In step S210, the control unit 14 performs a behavior change detection script execution process. The behavior change detection script execution process will be described later with reference to FIG.

  In step S220, the control unit 14 performs display switching script execution processing. The display switching script execution process will be described later with reference to FIG. When this process is finished, this subroutine is finished.

  FIG. 7 is a flowchart showing the flow of the behavior change detection script execution process of FIG. This behavior change detection script execution process is a subroutine executed in the process of step S210 shown in FIG.

  In step S300, the control unit 14 (script execution unit 144) performs an acceleration information receiving process for receiving acceleration information from the acceleration sensor 16.

  In step S <b> 310, the control unit 14 performs a behavior change detection process for detecting a change in the user's behavior and the current behavior based on the acceleration information from the acceleration sensor 16.

  In step S320, the control unit 14 proceeds to step S330 when the change in the user's behavior is detected in the process of step S310, and proceeds to step S300 when the change in the user's behavior is not detected. Move processing.

  In step S330, the control unit 14 performs a process of calling and executing a display switching script from the storage unit 13. When this process is finished, this subroutine is finished.

  FIG. 8 is a flowchart showing the flow of the display switching script execution process of FIG. This display switching script execution process is a subroutine executed in the process of step S220 shown in FIG.

  In step S400, the control unit 14 performs a process of determining whether or not there is an advertisement corresponding to the current action. If the control unit 14 determines that there is an advertisement corresponding to the current action, the control unit 14 proceeds to step S410. When the control unit 14 does not determine that there is an advertisement corresponding to the current action, the control unit 14 ends this subroutine.

  In step S410, the control unit 14 performs a process of switching the currently displayed advertisement to an advertisement corresponding to the user's current behavior. When this process is finished, this subroutine is finished.

  As described above, according to the first embodiment, the behavior detection script is executed by the browser application, thereby detecting a change in the user's behavior based on the acceleration information detected by the acceleration sensor and determining the current behavior. Furthermore, when a change in the user's behavior is detected, the advertisement on the Web page displayed on the display unit 12 of the portable advertisement display device 1 is an advertisement that takes into account the user's current behavior by executing a display switching script. Switch to Thereby, according to a user's present action, an advertisement can be displayed on a web page in the optimal format.

  In addition, according to 1st Embodiment, although two scripts, an action detection script and a display switching script, are executed, you may combine these scripts into one script.

[Second Embodiment]
Next, a second embodiment of the present invention will be described with reference to FIGS.
FIG. 9 is a diagram showing a configuration of the portable advertisement display device 1 according to the second embodiment of the present invention. The portable advertisement display device 1 according to the second embodiment shown in FIG. 9 has a function of the script update unit 147 in the control unit 14 compared to the portable advertisement display device 1 according to the first embodiment shown in FIG. It has been added. In the portable advertisement display device 1 according to the second embodiment shown in FIG. 9, the same member or the same function member as the portable advertisement display device 1 according to the first embodiment shown in FIG. The same reference numerals are given and detailed description is omitted.

  The script updating unit 147 receives the display switching script newly stored in the Web storage as the storage unit in response to the Web page receiving unit 142 newly receiving the display switching script from the Web server 5. Update to script.

  Here, WebStorage is a local cache function of HTML5. In the storage unit 13, a storage area 13 a is allocated according to the domain of the Web server, and this storage area 13 a is implemented by, for example, a local storage of the Web storage, and for each domain of the Web server, a target script corresponding to this domain Remember.

  Further, the web page requesting unit 141 does not request the behavior change script web server for the web page of the domain in which the web storage stores the behavior change script, and requests only the display switching script from the web server. Specifically, when the URL of the Web page that is the top page of a predetermined Web site is “http://www.aaaaaa.co.jp/”, the Web page that is the lower hierarchy with respect to this top page As the URL, for example, “http://www.aaaaaa.co.jp/a/”, the domain “www.aaaaaa.co.jp” of the top page URL is commonly used. Therefore, after displaying the top page, when requesting a Web page that also uses “www.aaaaaa.co.jp” as a common domain, request a display switching script without requesting a behavior change detection script. .

  Then, the control unit 14 reads the behavior change detection script received in the past and stored in the web storage for the same domain as the newly received web page in the web page analysis processing shown in step S130 of FIG. And reuse. Further, the display switching script stored in the Web storage is updated and stored in the display switching script corresponding to the newly received Web page.

  Thereby, as shown in FIG. 6, after a new Web page of the same domain is displayed locally, the behavior change script execution process (step S210) and the display switching script execution process (step S220) are executed, and the user The advertisement can be displayed in an optimal format on the Web page according to the current behavior of the user.

  FIG. 10 is an example of a display switching script included in a Web page in the same domain that is a lower hierarchy than the top page.

  According to the display switching script shown in FIG. 10, when the current action is walking, the third advertisement is displayed instead of the first, second, and fourth advertisements, and the current action is stationary. In this case, the second advertisement is displayed instead of the first, third, and fourth advertisements. When the current action is standing on the train, the first, second, and third advertisements are displayed. Is programmed to display the fourth advertisement. When a lower-level Web page is received, the display switching script stored in the Web storage is updated to the display switching script shown in FIG. As for the behavior change script, the script indicated by A in FIG. 3 is reused.

  Specifically, it is assumed that a transfer guidance service is provided on the website. The user displays a Web page via the top page when using the transfer guidance service. By the way, as a behavioral mode when the user uses the service of the train transfer guidance service using the portable advertisement display device 1, when the user is walking near the station, when the user is stationary in the station, It may be in the train. Therefore, by changing the display switching script shown in FIG. 10 to correspond to the advertisement of the web page of the transfer guidance service, when the user's behavior changes, for example, when walking to the platform of the station and stopping at a predetermined position on the platform, the train It becomes possible to switch advertisements according to behavioral changes such as when the person walks immediately after arrival and moves into the train.

  As described above, according to the second embodiment, in the Web page analysis process shown in FIG. 5, the behavior change received in the past locally and stored in the Web storage for the same domain as the newly received Web page. If there is a detection script, the behavior change detection script is read and reused, and only the display switching script corresponding to the newly received Web page is updated. Thereby, if it is in the same domain, it is not necessary to download the behavior change detection script from the Web server 1 every time by using the behavior change detection script in common.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

  In the present embodiment, the portable advertisement display device 1 has been described as an example. However, the present invention is not limited to the computer, and a method for executing various functions by the computer and a program for causing the computer to execute various functions. It can also be applied to a storage medium storing this program.

DESCRIPTION OF SYMBOLS 1 Portable advertisement display apparatus 5 Web server 11 Operation part 12 Display part 13 Storage part 13a Storage area 14 Control part 15 Transmission / reception part 16 Acceleration sensor 51 Script DB
52 Advertising DB
53 page DB
54 page generation unit 55 web page transmission unit 141 web page request unit 142 page reception unit 143 web page display control unit 144 script execution unit 145 action detection change script execution unit 146 display switching script execution unit 147 script update unit 1451 acceleration information reception unit 1452 Behavior change detection unit 1453 Display switching script calling unit 1461 Advertisement display condition determination unit 1462 Advertisement display switching unit

Claims (5)

A portable advertisement display device communicably connected to a server,
From the server, and receiving means for the corresponding user action mode of the mobile advertising display device have a plurality of display modes, receives an advertisement to be displayed with the Web page,
Display means for displaying an advertisement of one display mode among the plurality of display modes received by the receiving unit together with the web page ;
Acceleration sensor means for detecting acceleration of the portable advertisement display device;
Based on a change in acceleration detected by the acceleration sensor means, a behavior change detecting step for detecting a change in a predetermined behavior mode of the user of the portable advertisement display device; and the user's detected in the behavior change detecting step depending on the variation of the predetermined action mode, executing an advertisement to be displayed together with the Web page being displayed, and the proportion of the character is large advertisements, an advertisement display switching step of displaying by switching between a rate of an image is large advertisements, the A portable advertisement display device. In the behavior change detection step, the execution means displays an advertisement with a large proportion of the characters on the display means together with the web page when it is determined that the predetermined behavior mode of the user is stationary or on a vehicle. On the other hand, when it is determined that the predetermined action mode of the user is walking, an advertisement with a large proportion of the image is displayed on the display unit together with the Web page , and the detected predetermined action of the user is further detected. in response to a change in aspect, the advertisement to be displayed together with the Web page being displayed ad and a large proportion of the character, and advertisement display switching step of displaying on the display unit is switched ad the ratio of the image is large The portable advertisement display device according to claim 1, wherein: The receiving means receives a web page including an advertisement displayed together with the web page and a script program interpreted and executed by a browser;
The display means displays a web page including an advertisement of one display mode among the plurality of display modes,
The execution means causes the portable advertisement display device to further execute an acceleration reception step of receiving the acceleration from the acceleration sensor means by the browser interpreting and executing the script program,
The execution means interprets and executes the script program by the browser, and in the behavior change detection step, based on a change in acceleration received in the acceleration reception step, a predetermined user's predetermined user of the portable advertisement display device Detect changes in behavior,
The execution means displays the script program in response to a change in the predetermined behavior mode of the user detected in the behavior change detection step in the advertisement display switching step by the browser interpreting and executing the script program . An advertisement to be displayed together with the web page is switched between an advertisement with a large proportion of the characters and an advertisement with a large proportion of the image, and is displayed on the display means.
The portable advertisement display device is common to the Web page having the same domain for the first part of the script program that causes the portable advertisement display device to execute the acceleration reception step and the behavior change detection step. Storage means for storing the first part received from the server,
For the Web page of the domain in which the storage means stores the first part of the script program, the advertisement display switching step is not requested to the server without requesting the first part to the portable advertisement. The portable advertisement display device according to claim 2, further comprising: a Web page request unit that requests the server to execute only a second part to be executed by the display device. The storage means further stores the second portion;
Updating means for updating the second part stored in the storage means to the newly received second part in response to the Web page receiving means newly receiving the second part from the server The portable advertisement display device according to claim 3, further comprising: A method for causing a portable advertisement display device connected to a server to be communicable,
From the server, and receiving means for the corresponding user action mode of the mobile advertising display device have a plurality of display modes, receives an advertisement to be displayed with the Web page,
Display means for displaying an advertisement in one of the plurality of display forms received by the receiving means together with a web page ;
A portable advertisement display device comprising acceleration sensor means for detecting acceleration;
A behavior change detection step of detecting a change in a predetermined behavior mode of a user of the portable advertisement display device based on a change in acceleration detected by the acceleration sensor means;
In accordance with a change in the predetermined behavior mode of the user detected in the behavior change detection step, an advertisement to be displayed together with the web page being displayed is switched between an advertisement with a high percentage of characters and an advertisement with a high percentage of images. And an advertisement display switching step of displaying on the display means.

Images