JP5600862B2 - ADVERTISEMENT DISTRIBUTION SYSTEM, DISTRIBUTION DEVICE, AND PROGRAM - Google Patents

Description

  The present invention relates to an advertisement information distribution system using an in-vehicle device having a navigation function.

  Conventionally, a distribution device having a database for storing registration information set and registered by an advertisement providing side (hereinafter referred to as an advertiser) and a vehicle (hereinafter referred to as a user) driven by the advertisement receiving side (hereinafter referred to as a user). Hereinafter, an advertisement information distribution system that is mounted on a target vehicle and includes an in-vehicle device having a navigation function is known (for example, see Patent Document 1).

  The in-vehicle device used in the advertisement information distribution system includes a transmitter that performs a known navigation process for calculating the current position of the target vehicle and transmits position information representing the calculated current position to the distribution device. Yes. Further, the registration information stored in the database of the distribution device includes advertisement information related to the advertisement of the facility operated by the advertiser.

In this type of advertisement information distribution system, the distribution device identifies an area including a certain distance from the current position of the target vehicle based on the position information transmitted from the in-vehicle device, and relates to a facility located in this area. Advertising information is extracted from the database, and this advertising information is distributed to the target vehicle.
JP 2005-33464 A

  However, in the conventional advertisement information distribution system, since the advertisement information distributed to the target vehicle is limited to the facility located in the area specified based on the current position of the target vehicle, the following problems are caused. there were.

  In other words, in the conventional advertising information distribution system, advertising information related to facilities facing a general road is distributed to target vehicles traveling on a highway, or a target traveling on a general road with a median strip. There are cases where advertisement information regarding facilities facing the opposite lane is distributed to the vehicle, and there is a problem that the advertisement information to be distributed is not necessarily highly useful for the user.

  In addition, in the conventional advertisement information distribution system, only the advertisement information around the current position can be obtained, so that the time for examining the received advertisement information is limited for the user traveling in the vehicle, and the facility usage plan is made. There was a problem that sufficient time could not be secured.

  Furthermore, in the conventional advertising information distribution system, the increase in the number of advertisement information distributions accompanying the increase in advertisers will make it too time consuming for users to search for received advertisements. Therefore, there is a possibility that the use frequency of the user is reduced.

  Note that these problems are not limited to users, and for advertisers as well, based on the ratio of advertisement information that is actually viewed by the user and the advertisement information viewed by the user, the facility is actually provided to the user. There was a possibility that the rate of use would decrease against the will of the advertiser and the expected advertising effect could not be obtained.

  In order to solve the above-described problems, an object of the present invention is to provide an advertisement information distribution system, a distribution device, and an in-vehicle device that distribute advertisement information that is as easy to use as possible for a user traveling in a vehicle.

  In the advertisement information distribution system according to claim 1, which is an invention made to achieve the above object, an in-vehicle device mounted on the vehicle reaches from the current location of the own vehicle (hereinafter referred to as a target vehicle) to the destination. The route information representing the planned route is transmitted, and the distribution device that has received this route information from the in-vehicle device transmits the advertisement information related to the facility located in the region set along the planned route. The in-vehicle device that has received the advertisement information notifies the occupant (hereinafter referred to as a user) of the target vehicle of the advertisement information.

Therefore, according to the advertisement information distribution system of the present invention, since the advertisement information received and notified by the in-vehicle device covers the area to the destination, a utilization plan based on the advertisement information distributed in advance is prepared. It is possible to allow the user to secure a sufficient time to stand up and to distribute advertisement information that is easy for the user to use.
Furthermore, the route information includes destination information representing the destination of the target vehicle, and the distribution apparatus transmits advertisement information related to the purpose of movement estimated from the destination of the target vehicle . With this configuration , it is possible to transmit advertising information that is more useful to the user.

In addition, as described in claim 2 , the in-vehicle device transmits reception information indicating a reception condition for the user to receive the advertisement information, and the distribution device that has received the reception information from the in-vehicle device conforms to the reception condition. It is desirable to narrow down the advertisement information distributed to the in-vehicle device.

In this case, it is possible to distribute advertisement information that meets the conditions desired by the user, in other words, advertisement information that is easier for the user to use.
By the way, as described in claim 3 , the in-vehicle device transmits advertisement evaluation information representing an evaluation of the facility used by the user among the facilities of the advertisement information, and the distribution device that has received this advertisement evaluation information from the in-vehicle device. More preferably, the advertisement evaluation information is stored in association with the advertisement information.

According to the advertisement distribution system configured as described above, it is possible to accumulate user evaluations for each facility of advertisement information to be distributed.
Furthermore, as described in claim 4 , the in-vehicle device transmits an evaluation request for requesting advertisement evaluation information corresponding to the advertisement information, and the distribution device that has received the evaluation request from the in-vehicle device responds to the evaluation request. What is necessary is just to transmit advertisement evaluation information. Note that the in-vehicle device that has received the advertisement evaluation information notifies the user of the advertisement evaluation information.

In this case, the content of the advertisement evaluation information can be used as a judgment material, and the user can select whether to use the facility of the advertisement information.
Next, in the delivery device according to claim 5 , which is the second invention, when the information selection unit receives route information representing a planned route from the current location of the vehicle to the destination, based on the route information. From the advertisement information list composed of a plurality of advertisement information, the advertisement information related to the facility located in the area set along the planned route is selected. Incidentally, the information storage means, it stores the advertisement information list, advertisement information transmission means, via the delivery side communication means for transmitting and receiving radio signals, that sends the advertisement information selected by the information selecting means.

Furthermore, the route information includes destination information indicating a destination of the target vehicle, the information selection means extracts the advertisement information related to the purpose of the movement is estimated from the destination of the target vehicle.
According to the distribution device configured as described above, it can be suitably used for the advertisement distribution system according to the first aspect .
In addition, as described in claim 6 , the route information includes road information indicating road attributes indicating whether the road constituting the planned route is a general road or a highway, and the information selection means It is desirable to extract advertisement information related to facilities located on the road according to this road attribute on the route.

  In this case, for example, it is possible to prevent the advertisement information relating to the facility facing the general road from being transmitted to the vehicle traveling on the expressway. As a result, the facility is actually provided to the user based on the advertisement information. You can improve the percentage of people who use.

Further, as described in claim 7 , it is desirable that the information selection means narrows down the advertisement information according to the distribution conditions set by the advertiser.

In this case, for example, the advertiser can select the distribution condition of the advertisement information according to the location of the facility of the advertisement information, the business content, and the like.
Further, as described in claim 8 , the route information includes passing point information indicating passing points that are separated by a certain distance on the planned route, and the distribution condition includes the passing point and the facility of the advertisement information. Is preferably within a preset distance.

Alternatively, as described in claim 9 , the route information includes time information indicating a scheduled time when the target vehicle passes the passing point, and the distribution condition is within a time range in which the scheduled time is set in advance. It may be.

  According to the distribution device configured as described above, by further narrowing down the distribution condition of the advertisement information, based on the ratio of advertisement information actually distributed to the user and the advertisement information browsed by the user. The rate at which the user actually uses the facility can be further improved.

Further, as described in claim 1 0, information selection means, to receive information occupant of the target vehicle represents the set receive condition to receive the advertisement information, if received via a distribution side communication means, It is desirable to narrow down advertisement information in accordance with this receiving condition.

According to the distribution device configured as described above, it can be suitably used for the advertisement distribution system according to claim 2 .
Incidentally, as described in claim 1 1, the information storage means, when receiving the advertisement evaluation information via the delivery side communication means, and stores the advertisement evaluation information advertisement information list advertisement information and association with When the information selection means receives an evaluation request via the distribution side communication means, the advertisement selection information can be selected from the advertisement information list stored in the information storage means based on the evaluation request. desirable. The first evaluation information transmitting unit transmits the advertisement evaluation information selected by the information selecting unit via the distribution side communication unit.

According to the distribution device configured as described above, it can be suitably used for the advertisement information distribution system according to claims 3 and 4 .
Then, the program according to claim 1 2 which is the third invention, the information selection means a computer having an information storage means and delivery-side communication means according to any one of claims 5 to 1 1 and Ad It is a program for functioning as information transmission means.
According to such a program, it can be suitably used for the distribution device according to any one of claims 5 to 11.
In the in-vehicle device, the route information transmission means transmits the route information acquired by the route information acquisition means, and the notification means notifies the advertisement information received via the vehicle side communication means.

According to the vehicle-mounted device configured as described above, it can be suitably used for the advertisement distribution system according to claim 1.
Map Specifically, in route information acquiring means, the route calculating section, the current position information acquired by the current location acquisition unit, and the destination information input through the information input unit, read from the map information storage unit A planned route may be calculated based on information (that is, information representing a road map).

Here, the advertisement information includes advertisement position representing the position of the facility, advertisement content and is associated indicating the contents, the advertisement information in the notification unit, the display unit, received via the vehicle-side communication unit Based on the map information read from the map information storage unit, it is desirable to display an icon linked to a screen for displaying the advertisement content at the advertisement position on the road map.

  According to the vehicle-mounted device configured as described above, the user can intuitively recognize the advertisement position, and the user can select whether or not to view the advertisement content based on the position of the displayed icon.

In addition, the route information route information acquiring means acquires, it is desirable to include road information in planned path route calculating unit has calculated. In addition, what is necessary is just to acquire the road information showing the road attribute of a road from the map information which a map information storage part memorize | stores, for example.

In this case, a suitable advertisement information distribution system can be configured together with the distribution apparatus according to the sixth aspect .
Further, the path information path information acquiring unit acquires, may include destination information input through the information input unit.

In this case, it is possible to construct a suitable advertisement information distribution system with distribution apparatus according to claim 5.

In addition, it is desirable that the receipt information transmitting means transmits the receipt information input via the information input unit via the vehicle side communication means.
According to the vehicle-mounted device configured as described above, it can be suitably used for the advertisement distribution system according to claim 2 .

Speaking further, receiving conditions, to Yu over The may be a desired advertisement type, may be a number of ads Yu over The desires.
In the former case, for example, according to the user's hobbies and preferences, etc., in the latter case, for example, according to the storage capacity of the in-vehicle device, the user can be made to select the receiving conditions.

In addition, it is desirable that the second evaluation information transmission unit transmits the advertisement evaluation information input via the information input unit via the vehicle side communication unit.
According to the vehicle-mounted device configured as described above, it can be suitably used for the advertisement distribution system according to claim 3 .

Furthermore, the request transmission means, the evaluation request requesting the advertisement evaluation information about the advertisement information which the user has viewed, transmitted through the vehicle-side communication means, notifying means, received via the vehicle-side communication unit ads It is desirable to notify the evaluation information.

According to the vehicle-mounted device configured as described above, it can be suitably used for the advertisement distribution system according to claim 4 .

Embodiments of the present invention will be described below with reference to the drawings.
<Configuration of advertising information distribution system>
FIG. 1 is a block diagram showing a configuration of an advertisement information distribution system to which the present invention is applied.

  As shown in FIG. 1, the advertisement information distribution system 1 includes a terminal device 10 owned by an advertisement providing side (hereinafter referred to as an advertiser) and a vehicle (hereinafter referred to as a user) receiving a advertisement (hereinafter referred to as a user). Hereinafter, it is composed of an in-vehicle device 20 mounted on a target vehicle) and a distribution device 30 installed in an advertisement distribution center that is a facility (hereinafter referred to as an operator) that operates this advertisement information distribution system 1. ing.

  In the advertisement information distribution system 1, the terminal device 10 and the distribution device 30 perform wired data communication with each other via the Internet network, and are mounted on the vehicle via the mobile phone network (that is, the mobile phone communication network). The apparatus 20 and the distribution apparatus 30 are configured to be able to perform wireless data communication with each other.

  Further, in the advertising information distribution system 1, FIG. 1 shows the terminal device 10 and the vehicle-mounted device 20 one by one for convenience of explanation. However, since there are actually a plurality of advertisers and users, these advertisements are shown. There are a plurality of terminal devices 10 and in-vehicle devices 20 according to the number of main users and users.

Next, a specific configuration of each device 10, 20, and 30 that configures the advertisement information distribution system 1 will be described.
<Configuration of terminal device>
The terminal device 10 includes a known external input device such as a mouse and a keyboard. The terminal device 10 inputs various information necessary for operating the device itself, a display unit 12 for displaying an image, and an Internet network. The network interface (hereinafter referred to as a network I / F) 13 for performing various data communications, various processes are executed in accordance with inputs from the operation unit 11 and the network I / F 13, and the display unit 12 and the network I / F 13 are And a control unit 14 for controlling.

  Among these, the control unit 14 is configured around a well-known microcomputer including a CPU, ROM, RAM, I / O and a bus line connecting them, and the program stored in the ROM, an external storage device, or the like. Accordingly, as described later, an advertisement registration process for requesting registration of the advertisement information 40 and an advertisement evaluation acquisition process for acquiring the advertisement evaluation information 50 are executed.

<Configuration of in-vehicle device>
The in-vehicle device 20 includes a position detection unit 21 that detects the current position and orientation of the host vehicle, a map data input unit 22 that inputs map data and the like from a map storage medium that records map data and various types of information, and maps and various types. A display unit 23 for displaying an image of information; an operation switch group 24 for inputting various instructions from a user; a communication unit 25 for performing wireless data communication (that is, transmission and reception of wireless signals) with the outside; A voice output unit 26 for outputting a guide voice, an external memory 27 for storing data received via the communication unit 25 and information input via the operation switch group 24, and the position detection unit 21 described above. , Map data input unit 22, operation switch group 24, communication unit 25, various processes are executed according to inputs from external memory 27, display unit 23, communication unit 25 Audio output unit 26, and a control unit 28 which controls the external memory 27.

  Among these, the position detector 21 receives a radio wave from a GPS (Global Positioning System) artificial satellite via a GPS antenna (not shown) and outputs a received signal, and a rotation applied to the vehicle. A gyroscope 21b for detecting the magnitude of movement, a distance sensor 21c for detecting a distance traveled from the longitudinal acceleration of the vehicle, and the like, and a geomagnetic sensor 21d for detecting a traveling direction from geomagnetism are provided. . Each of the sensors 21a to 21d has an error of a different nature, and is configured to be used while complementing each other, and is used to calculate the position, direction, moving distance, etc. of the vehicle. A detection signal is output. Depending on the accuracy, the sensor may be constituted by a part of the sensors described above, or a steering rotation sensor, a wheel sensor of each rolling wheel, or the like may be used.

  The map data input unit 22 is a device for inputting various data stored in a map storage medium (not shown). The map storage medium stores road attribute data representing road attributes such as expressways and general roads, road information including lane data classified by lane, voice data for guidance, and the like. . The map data includes well-known additional data such as node data, link data, terrain data, mark data, intersection data, and facility data in addition to road attribute data and lane data.

The display unit 23 is a color display device such as a liquid crystal display, an organic EL display, or a CRT, and any of them may be used.
The operation switch group 24 includes a touch panel 24 a configured integrally with the display surface 23 a of the display unit 23, a mechanical key switch 24 b provided around the display unit 23, and the like. Among these, the touch panel 24a is laminated and integrated with the display surface 23a, and inputs detection signals representing various instructions from the user by pressing or touching the display surface 23a. The touch panel 24a includes various methods such as a pressure-sensitive method, an electromagnetic induction method, a capacitance method, or a combination of these methods, any of which may be used.

  The communication unit 25 includes a mobile phone 25a owned by the user and a mobile phone connection device 25b that connects the mobile phone 25a, and performs wireless data communication via a mobile phone network (a mobile phone communication network).

  The control unit 28 is configured around a well-known microcomputer including a CPU, ROM, RAM, I / O and a bus line connecting these, and will be described later according to a program stored in the ROM or an external storage device. As described above, an advertisement evaluation registration process for registering the advertisement evaluation information 50 in the distribution apparatus 30, an advertisement information control process for notifying the user of the advertisement information 40 and the advertisement evaluation information 50 distributed from the distribution apparatus 30 are executed.

<Configuration of distribution device>
The distribution device 30 receives map data and the like from an advertisement database 31 that stores advertisement information 40 that includes various types of information related to facilities operated by advertisers (hereinafter referred to as advertisement facilities), and map storage media that stores map data and various types of information. A map data input unit 32 to be input, an external communication unit 33 that communicates with the outside, and a control unit that controls the advertisement database 31 and the external communication unit 33 by executing various processes in accordance with inputs from the units 31 to 33. 34.

  Among these, as shown in FIG. 2, the advertisement database 31 is an advertisement information list including advertisement information 40 and advertisement evaluation information 50 representing evaluation contents (five-step evaluation, comments, etc.) of users etc. using the advertisement facility. 60 is memorized. In the advertisement information list 60, the advertisement information 40 and the advertisement evaluation information 50 are associated with an advertisement number 41, which is identification information assigned to each advertisement facility.

  Further, in the advertisement information 40, an advertiser ID 42 which is identification information for each advertiser, an advertisement name 43 representing the name of the advertisement facility, an advertisement position 44 representing the position of the advertisement facility in coordinates, and advertising the advertisement facility to the user. Advertising content 45 representing the content to be displayed, advertising image 46 representing various images such as photos of the advertising facility and recommended products, telephone number 47 representing the contact information of the advertising facility, and delivery conditions for the advertising information 40 set by the advertiser Is associated with the advertisement number 41.

Returning to FIG. 1, the external communication unit 33 performs wireless data communication via the mobile phone network and performs wired data communication via the Internet network.
The control unit 34 is mainly composed of a well-known microcomputer comprising a CPU, ROM, RAM, I / O and a bus line connecting them, and follows a program stored in a ROM, an external storage device or the like. As will be described later, an advertisement registration process for registering the advertisement information 40, an advertisement information control process for distributing the advertisement information 40, and an advertisement evaluation distribution process for distributing the advertisement evaluation information 50 are executed.

Next, specific processing executed by the control units 14, 28, and 34 of the devices 10, 20, and 30 that configure the advertisement information distribution system 1 will be described.
<Advertisement registration process (terminal device)>
First, advertisement registration processing executed by the control unit 14 of the terminal device 10 will be described in detail with reference to the flowchart shown in FIG.

  This process is started when it is detected that an instruction for starting the process is input from the advertiser via the operation unit 11. In this embodiment, it is assumed that the advertiser ID 42 and the password 42a set by the advertiser are registered in advance in the advertisement distribution center.

  When this process is started, in S110, a registration request form for requesting the advertisement distribution center to register the advertisement information 40 is acquired from the distribution apparatus 30 via the network I / F 13.

  In subsequent S120, the registration request form acquired in previous S110 is displayed on the display unit 12. The registration request form is used when the user selects and transmits an input box for inputting the advertisement information 40 and the password 42a and whether or not to transmit the registration request form to the distribution apparatus 30. "Button and a" Cancel "button used when not transmitting. However, a tab for inputting the address of the advertisement facility is provided in the column of the advertisement position 44 in the input box.

  In the subsequent S130, it is determined which of the buttons of the registration request form has been pressed. If the “Send” button is pressed, the process proceeds to S140. If the “Cancel” button is pressed, this process is performed. finish.

In S140, the registration request form input via the operation unit 11 is transmitted to the distribution apparatus 30 via the network I / F 13.
In S150, it is determined whether or not an error notification to be notified when there is an error such as omission in the transmitted registration request form is received from the distribution device 30 via the network I / F 13, and an affirmative determination is made. If so, the process proceeds to S160. If a negative determination is made, the process proceeds to S170.

In S160, the location and content corresponding to the error of the transmitted registration request form are displayed on the display unit 12, and the process returns to S120 again.
On the other hand, in S170, whether or not an examination notice for notifying the examination result of the advertisement distribution center for the input contents of the transmitted registration request form (that is, the advertisement information 40) is received from the distribution apparatus 30 via the network I / F 13. If the determination is affirmative, the process proceeds to S180. If the determination is negative, the process waits as it is.

  In S180, based on the examination flag included in the received examination notice, it is determined whether or not the transmitted advertisement information 40 has passed the examination of the advertisement distribution center. If it is determined, the process returns to S120 again. The advertisement information 40 that has passed the screening of the advertisement distribution center is stored in the advertisement database 31 of the distribution device 30.

<Advertisement registration process (distribution device)>
Next, the advertisement registration process executed by the control unit 34 of the distribution apparatus 30 will be described in detail along the flowchart shown in FIG. This process is activated when the registration request form transmitted from the terminal device 10 is received via the external communication unit 33.

  When this process is started, in S210, based on the registration request form received via the external communication unit 33, it is determined whether there is an error such as an input omission in the registration request form. If not, the process proceeds to S230.

In S220, an error notification indicating the location and content corresponding to the error in the registration request form is transmitted to the terminal device 10 via the external communication unit 33, and the process returns to S210 again.
On the other hand, in S230, the input contents (that is, the advertisement information 40) of the received registration request form are examined. Note that the advertisement information 40 may be examined by the operator, and for example, software processing that automatically checks whether the words included in the advertisement content 45 include inappropriate words in terms of society. May be performed.

  In the subsequent S240, it is determined whether or not the received advertisement information 40 has passed the screening of the advertisement distribution center based on the result of the review performed in the previous S230. If so, the process proceeds to S260.

  In S250, the advertisement information 40 that has passed the screening of the advertisement distribution center is stored in the advertisement database 31, and the process proceeds to S270. When the advertisement information 40 is stored, the advertisement position 44 is converted from the address of the advertisement facility into the position coordinate of the advertisement facility based on the map data input from the map data input unit 32.

  In S260, the examination flag indicating the examination result of the advertisement information 40 is set to 0 indicating that the received advertisement information 40 has not passed, and in S270, the examination flag is checked for the examination of the received advertisement information 40. It is set to 1 indicating that it has passed, and the process proceeds to S280.

In S280, the examination notification in which the examination flag is set in the previous S260 or S270 is transmitted to the terminal apparatus 10 via the external communication unit 33, and this process is terminated.
<Advertisement evaluation registration process (in-vehicle device)>
Next, the advertisement evaluation registration process executed by the control unit 28 of the in-vehicle device 20 will be described in detail along the flowchart shown in FIG. This process is started when it is detected that an instruction for starting the process is input from the user via the operation switch group 24.

When this process is started, in S310, an evaluation registration form for registering the advertisement evaluation information 50 in the advertisement distribution center is acquired from the distribution apparatus 30 via the communication unit 25.
In subsequent S320, the evaluation registration form acquired in S310 is displayed on the display unit 23. The evaluation registration form allows the advertiser to select an input box for inputting a five-step evaluation and a comment on the advertising facility used by the user and whether or not to transmit this evaluation registration form to the distribution device 30 and send it. A “send” button used when performing the transmission, and a “cancel” button used when not transmitting.

  In subsequent S330, it is determined which of the buttons of the evaluation registration form has been pressed via the touch panel 24a. If the “Send” button is pressed, the process proceeds to S340, and the “Cancel” button is pressed. In this case, this process is terminated.

In S340, the evaluation registration form input via the operation switch group 24 is transmitted to the distribution apparatus 30 via the communication unit 25, and this process is terminated.
The distribution apparatus 30 that has received the evaluation registration form transmitted in the previous S340 associates the advertisement information with the five-stage evaluation and comment on the advertising facility with the advertising number 41 of the advertising facility based on the evaluation registration form. Store in list 60.

<Advertising information control processing (on-vehicle device)>
Next, the advertising information control process executed by the control unit 28 of the in-vehicle device 20 will be described in detail with reference to the flowchart shown in FIG. This process is started when it is detected that an instruction for starting the process is input from the user via the operation switch group 24, and is executed in parallel with the navigation process.

  Incidentally, the navigation processing calculates the current position and direction of the host vehicle as a set of coordinates and traveling directions based on each detection signal from the position detection unit 21 based on a program stored in the ROM of the control unit 28. Based on the map display processing for displaying the road map image read via the map data input unit 22 on the display unit 23 and each data stored in the map data input unit 22, the destination is selected according to the operation of the operation switch group 24. The route guidance processing is a route guidance process in which a route calculation is performed to select and automatically obtain an optimum route (hereinafter referred to as a planned route) from the current location to the destination, and to perform route guidance based on the planned route.

  When this process is started, in S410, a user setting screen for performing settings related to advertisements that the user desires to be distributed (hereinafter referred to as user settings) is displayed on the display unit 23. The user setting screen transmits a check box for selecting an advertisement type (for example, a restaurant), an input box for inputting the number of advertisements, and the user setting to the distribution apparatus 30 with respect to the user setting. It has a “send” button used when the user selects whether or not to send and a “cancel” button used when not sending.

  In subsequent S415, it is determined which of the buttons on the user setting screen has been pressed via the touch panel 24a. If the “Send” button is pressed, the process proceeds to S420, and the “Cancel” button is pressed. In the case, the process proceeds to S425.

In S420, user setting information 90a representing the user setting input via the operation switch group 24 is transmitted to the distribution apparatus 30 via the communication unit 25.
In subsequent S425, route information 90 obtained by route calculation of navigation processing executed in parallel with this processing is generated.

  The route information 90 includes passing point information 91 indicating the position of the passing point and the expected passing time for each predetermined distance (for example, about 5 to 10 km) on the planned route, and a link including this passing point (that is, Road information 92 indicating road attributes of roads constituting a planned route between nodes), current location information 93 indicating the current position and orientation of the host vehicle, and destination information 94 indicating the destination of the host vehicle. doing.

In subsequent S430, the route information 90 generated in the previous S425 is transmitted to the distribution apparatus 30 via the communication unit 25.
In subsequent S435, it is determined whether or not the distribution advertisement list 61 including the plurality of distribution advertisement information 40a extracted by the distribution apparatus 30 is received from the distribution apparatus 30 via the communication unit 25. In S440, if a negative determination is made, the process waits as it is. The distribution advertisement information 40a is configured such that the advertisement name 43, the advertisement position 44, the advertisement content 45, the advertisement image 46, and the telephone number 47 are associated with the advertisement number 41. The received distribution advertisement list 61 is stored in the external memory 27.

In S440, the user is allowed to select an advertisement display screen 74 having three types of display modes, and an advertisement display process for displaying the advertisement display screen 74 on the display unit 23 is executed.
《Advertisement display processing (in-vehicle device)》
Here, the details of the advertisement display process executed in S440 of the previous advertisement information control process will be described with reference to the flowchart shown in FIG.

  First, in S510, it is determined whether or not the entire route display mode for displaying the entire planned route of the host vehicle has been selected by the user via the operation switch group 24. If it is determined, the process proceeds to S530.

  In S520, as shown in FIG. 8A, based on the advertisement position 44 in the distribution advertisement list 61 stored in the external memory 27, the advertisement details are displayed on the road map image representing all the routes of the planned route by the navigation process. An advertisement display screen 74 on which an icon 74a linked to the screen 75 (hereinafter referred to as an advertisement icon) is superimposed is displayed on the display unit 23, and the present process is terminated.

  In S530, it is determined whether or not the route partial display mode for displaying a part of the planned route of the host vehicle is selected by the user via the operation switch group 24. If the determination is affirmative, the process proceeds to S540. If a negative determination is made, the process proceeds to S550.

  In S540, as shown in FIG. 8B, an advertisement display screen 74 in which an advertisement icon 74a is superimposed on a road map image representing a partial route of a planned route by route guidance of navigation processing or the like is displayed on the display unit 23. Is displayed and the process is terminated.

  Furthermore, in S550, whether or not the search list mode for displaying the search result by the user as a list from the distribution advertisement list 61 or the like stored in the external memory 27 is selected by the user via the operation switch group 24. If an affirmative determination is made, the process proceeds to S560. If a negative determination is made, the process returns to S510.

  In S560, as shown in FIG. 8C, based on the distribution advertisement list 61 stored in the external memory 27, a dialog 74b for displaying the advertisement name 43 and a “detail” button 74c linked to the advertisement detail screen 75 are displayed. A search result list consisting of: is displayed on the advertisement display screen 74, and this processing is terminated. The search result list may include facility data (so-called POI) input from the map data input unit.

  Returning to FIG. 6, in S445, it is determined whether the icon 74a or the “details” button 74c on the advertisement display screen 74 displayed in S435 has been pressed via the touch panel 24a. If the determination is negative, the process proceeds to S475.

  In S450, based on the icon 74a or “details” button 74c pressed in the previous S445, as shown in FIG. 9A, the advertisement name 43, advertisement content 45, advertisement image 46, An advertisement detail screen comprising a dialog 75a for displaying the telephone number 47, an “evaluation” button 75b for obtaining the advertisement evaluation information 50, and a “destination setting” button 75c for setting the advertisement position 44 as the destination. 75 is displayed on the display unit 23.

  In the subsequent S455, it is determined whether or not the “evaluation” button 75b on the advertisement details screen 75 displayed in the previous S450 has been pressed via the touch panel 24a. If the determination is affirmative, the process proceeds to S460 and a negative determination is made. If so, the process proceeds to S475.

In S <b> 460, a request signal for acquiring the advertisement evaluation information 50 (hereinafter referred to as a vehicle-side request signal) is transmitted to the distribution device 30 via the communication unit 25.
In subsequent S465, it is determined whether or not the advertisement evaluation information 50 responding to the vehicle-side request signal transmitted in the previous S460 is received from the distribution device 30 via the communication unit 25. If the determination is affirmative, the process proceeds to S470. If a negative decision is made, the process proceeds to S475.

  In S470, based on the advertisement evaluation information 50 received in the previous S465, as shown in FIG. 9B, together with the advertisement name 43 and the advertisement content 45 corresponding to the advertisement number 41, the advertisement evaluation information (comprehensive evaluation of the figure). , Comments) and an evaluation display screen 76 including a “destination setting” button 76b for setting the advertisement position 44 as a destination is displayed on the display unit 23.

  In the subsequent S475, it is determined whether or not the planned route has been re-searched by the navigation process executed in parallel with the present process or the “destination setting” button 76b displayed in the previous S450 or S470. If a positive determination is made, the process returns to S425 again, and if a negative determination is made, the process returns to S455 again.

  Note that this process returns to S440 when it is detected that an instruction for displaying the advertisement display screen 74 on the display unit 23 is input from the user via the operation switch group 24, and the process for the end of the process from the user. The process ends when it is detected that an instruction has been input.

<Advertising information control processing (distribution device)>
Next, the advertisement information control process executed by the control unit 34 of the distribution apparatus 30 will be described in detail along the flowchart shown in FIG. This process is activated when the user setting information 90a transmitted from the in-vehicle device 20 is received via the external communication unit 33.

  When this process is started, in S610, the user setting information 90a received via the external communication unit 33, that is, the advertisement type and the number of advertisements desired by the user are stored in the RAM of the control unit 34.

  In subsequent S620, it is determined whether or not the route information 90 transmitted from the in-vehicle device 20 is received via the external communication unit 33. If an affirmative determination is made, the process proceeds to S630, and if a negative determination is made, the process waits as it is. To do.

In S630, the passing point information 91, road information 92, current location information 93, and destination information 94 included in the route information 90 received in S620 are stored in the RAM of the control unit 34.
In subsequent S640, the in-vehicle device 20 is based on the user setting information 90a stored in the previous S610 and S630, various information included in the route information 90, and the advertisement distribution condition 48 stored in the advertisement database 31. The distribution condition matching process for generating the distribution advertisement list 61 to be distributed to is executed.

In continuing S650, the delivery advertisement list | wrist 61 produced | generated by previous S640 is transmitted to a vehicle-mounted apparatus via the external communication part 33, and this process is complete | finished.
<Distribution condition matching processing (distribution device)>
Here, the details of the distribution condition matching process executed in S640 of the previous advertisement information control process will be described with reference to the flowchart shown in FIG.

First, in S710, one advertisement information 40 is extracted from the advertisement information list 60 stored in the advertisement database 31.
In subsequent S715, based on the user setting information 90a stored in the RAM of the control unit 34 in S610 of the previous advertisement information control process, it is determined whether or not the advertisement information 40 is the advertisement type desired by the user. If the determination is affirmative, the process proceeds to S720. If the determination is negative, the process returns to S710 again.

  In S720, based on the passing point information 91 stored in the RAM of the control unit 34 in S620 of the previous advertisement information control process and the advertisement distribution condition 48 and the advertisement position 44 stored in the advertisement information list 60, the advertisement It is determined whether or not the advertisement position 44 in the information 40 is located within a preset distance range (for example, about 5 to 10 km) among the passing points of the target vehicle. If a positive determination is made, the process proceeds to S725. If a negative determination is made, the process returns to S710 again.

  In S725, the advertisement information 40 is based on the passing point information 91 stored in the RAM of the control unit 34 in S630 of the previous advertisement information control process and the advertisement distribution condition 48 stored in the advertisement information list 60. It is determined whether or not a constraint condition defined by an expected passing time at which the target vehicle passes a passing point closest to the advertising position 44 (hereinafter referred to as an advertising passing point) is determined. If an affirmative determination is made, the process proceeds to S740. If a negative determination is made, the process proceeds to S730.

  For example, the constraint condition is that the time preset by the advertisement distribution condition 48 (for example, 12:00) is within a certain time range (for example, 11:00 to 13:00) with respect to the expected passing time of the target vehicle. ) And the time when the route information 90 is received in S620 of the previous advertisement information control process is within a certain time range (for example, within 2 hours).

  In subsequent S730, the road information 92 and the current location information 93 stored in the RAM of the control unit 34 in S630 of the previous advertisement information control process, and the advertisement distribution condition 48 and the advertisement position 44 stored in the advertisement information list 60 are displayed. Based on this, it is determined whether or not the advertisement information 40 satisfies the constraint condition defined by the road attribute of the link including the advertisement passing point.

  For example, this constraint condition is that the road attribute of the link including the advertisement passing point is a general road (that is, not a highway), the position of the advertising facility faces the traveling direction side of the target vehicle, etc. It is prescribed.

  In subsequent S735, based on the destination information 94 stored in the RAM of the control unit 34 in S630 of the previous advertisement information control process, the advertisement distribution condition 48 and the advertisement content 45 stored in the advertisement information list 60, It is determined whether or not the advertisement information 40 is related to the purpose of movement estimated from the destination of the target vehicle.

  For example, when it is estimated that the destination of the target vehicle is a beach, it is determined whether the advertisement information 40 is a store that sells products related to bathing, or the destination of the target vehicle If there is no dedicated parking lot, the advertisement information 40 determines whether the parking lot is near the destination. If an affirmative determination is made, the process proceeds to S740. If a negative determination is made, the process returns to S710 again.

In S740, the distribution flag representing the matching result of the advertisement information 40 is set to 1 representing matching, and the process proceeds to S745.
In S745, it is determined whether or not matching has been completed for all advertisement information 40 included in the advertisement information list 60. If an affirmative determination is made, the process proceeds to S750, and if a negative determination is made, the process returns to S710 again.

  In S750, based on the user setting information 90a stored in the RAM of the control unit 34 in S610 of the previous advertisement information control process, the number of matched advertisement information 40 is equal to or less than the number of advertisements desired to be distributed by the user. If the determination is affirmative, the process proceeds to S760. If the determination is negative, the process proceeds to S755.

  In S755, the matched advertisement information 40 is narrowed down to the number of advertisements desired by the user. For example, the advertisement information 40 is selected in the order in which the position of the advertisement facility is closer to the current location of the target vehicle, the position of the advertisement facility is selected in the order closer to the destination of the target vehicle, or the advertisement evaluation information 50 has a high five-level evaluation It is narrowed down by selecting in order.

  In subsequent S760, the advertisement name 43, the advertisement position 44, the advertisement content 45, the advertisement image 46, and the telephone number 47 are extracted from the advertisement information 40, and these are associated with the advertisement number 41 and distributed advertisement information 40a configured. The distribution advertisement list 61 consisting of is generated and this processing is terminated.

<Advertising evaluation acquisition process (terminal device)>
Next, the advertisement evaluation acquisition process executed by the control unit 14 of the terminal device 10 will be described in detail along the flowchart shown in FIG. This process is started when it is detected that an instruction for starting the process is input from the advertiser via the operation unit 11.

  When this process is started, in S810, a confirmation request form for requesting confirmation of the advertisement information 40 registered in the advertisement distribution center is acquired from the distribution apparatus 30 via the network I / F 13.

  In subsequent S820, the confirmation request form acquired in S310 is displayed on the display unit 12. The confirmation request form is used when the advertiser selects and transmits an input box for inputting the advertiser ID 42 and the password 42a and whether or not to transmit the confirmation request form to the distribution device 30. It has a “Send” button and a “Cancel” button used when not sending.

  In the subsequent S830, it is determined which of the buttons included in the confirmation request form has been pressed. If the “Send” button is pressed, the process proceeds to S840. If the “Cancel” button is pressed, this process is performed. finish.

In S840, the confirmation request form input via the operation unit 11 is transmitted to the distribution apparatus 30 via the network I / F 13.
In S850, it is determined whether or not the registered advertisement list 62 including the advertisement information 40 corresponding to the advertiser ID 42 of the transmitted confirmation request form is received from the distribution apparatus 30 via the network I / F 13, and an affirmative determination is made. In this case, the process proceeds to S860.

  In S860, the registered advertisement list 62 received in the previous S850 is displayed on the display unit 12. The registered advertisement list 62 includes an “evaluation information” for requesting the distribution apparatus 30 for an advertisement information box in which advertisement information 40 is displayed in a list for each advertisement number 41 and advertisement evaluation information 50 associated with each advertisement number 41. "Button.

In subsequent S870, it is determined whether or not the “evaluation” button of the registered advertisement list 62 has been pressed. If the determination is affirmative, the process proceeds to S880, and if the determination is negative, the process waits as it is.
In S880, a terminal-side request signal indicating that the advertiser requests the advertisement evaluation information 50 is transmitted to the distribution apparatus 30 via the network I / F 13.

  In the subsequent S890, it is determined whether or not the advertisement evaluation information 50 corresponding to the terminal-side request signal transmitted in the previous S880 has been received. If the determination is affirmative, the process proceeds to S895, and if the determination is negative, the process waits as it is. .

In S895, the advertisement evaluation information 50 received in the previous S880 is displayed on the display unit 12, and the present process is terminated.
<Advertisement evaluation distribution processing (distribution device)>
Next, the advertisement evaluation distribution process executed by the control unit 34 of the distribution apparatus 30 will be described in detail along the flowchart shown in FIG.

  In this process, the confirmation request form is received from the terminal device 10 via the external communication unit 33, the terminal-side request signal is received from the terminal device 10, or the vehicle-side request signal is received from the in-vehicle device 20. Fired when any of the received is done.

  When this processing is started, in S910, it is determined whether or not the information received via the external communication unit 33 is a confirmation request form transmitted from the terminal device 10, and if an affirmative determination is made, the process proceeds to S920. If a negative decision is made, the process proceeds to S930.

  In S920, based on the confirmation request form received via the external communication unit 33, a registered advertisement list 62 composed of the advertisement information 40 corresponding to the advertiser ID 42 is generated, and this registered advertisement list 62 is transferred to the external communication unit 33. Via the terminal device 10.

  In subsequent S930, it is determined whether the information received via the external communication unit 33 is a vehicle-side request signal transmitted from the in-vehicle device 20, and if an affirmative determination is made, the process proceeds to S940, and a negative determination is made The process proceeds to S950.

  In S940, based on the vehicle side request signal received via the external communication unit 33, the advertisement evaluation information 50 corresponding to the advertisement number 41 is extracted from the advertisement information list 60, and the advertisement evaluation information 50 is extracted from the external communication unit 33. Is transmitted to the in-vehicle device 20 and the present process is terminated.

  On the other hand, in S950, it is determined whether or not the information received via the external communication unit 33 is a terminal-side request signal transmitted from the distribution device 30, and if an affirmative determination is made, the process proceeds to S960 and a negative determination is made. In this case, this process is terminated.

  In S960, based on the terminal-side request signal received via the external communication unit 33, the advertisement evaluation information 50 corresponding to the advertisement number 41 is extracted from the advertisement information list 60, and the advertisement evaluation information 50 is extracted from the external communication unit 33. Is transmitted to the terminal device 10 via the, and this process is terminated.

<Operation>
Next, operation | movement of the advertisement information delivery system 1 is demonstrated along explanatory drawing shown in FIG.14 and FIG.15.

  First, as shown in FIG. 14, the terminal device 10 (advertiser) transmits a registration request for registering the advertisement information 40 of the advertisement facility to the advertisement distribution center together with the advertiser ID 42 to the distribution apparatus 30 (operator). (S140 of the advertisement registration process).

  Upon receiving this registration request, the distribution device 30 (operator) examines the advertisement content 45 of the advertisement information 40, and sends a review notification representing the review result to the terminal based on the IP address corresponding to the advertiser ID 42. It returns to the apparatus 10 (advertiser) (S280 of the advertisement registration process).

  Further, the terminal device 10 (advertiser) transmits a confirmation request for confirming the advertisement content 45 of the advertisement information 40 registered in the advertisement distribution center to the distribution device 30 (operator) together with the advertiser ID 42. (S840 of the advertisement evaluation acquisition process).

  The distribution apparatus 30 (operator) that has received this confirmation request extracts the advertisement information 40 corresponding to the advertiser ID 42 from the advertisement information list 60 stored in the advertisement database 31, Based on the IP address corresponding to the advertiser ID 42, it is returned to the terminal device 10 (advertiser) (S920 of the advertisement evaluation distribution process).

  Further, the terminal device 10 (advertiser) places an evaluation acquisition request for acquiring the advertisement evaluation information 50 (five-level evaluation and comment) registered in the advertisement distribution center together with the advertisement number 41 on the terminal-side request signal. Is transmitted to the distribution device 30 (operator) (S880 of the advertisement evaluation acquisition process).

  The distribution device 30 (operator) that has received this evaluation acquisition request extracts the advertisement evaluation information 50 corresponding to the advertisement number 41 from the advertisement information list 60 stored in the advertisement database 31, and this advertisement evaluation information. 50 is returned to the terminal device 10 (advertiser) based on the IP address corresponding to the advertiser ID 42 (S960 in the advertisement evaluation distribution process).

In this way, the distribution device 30 returns various types of information to the terminal device 10 based on the IP address corresponding to the advertiser ID 42.
Next, the in-vehicle device 20 (user) makes a user setting related to an advertisement desired to be distributed, together with an identification code for specifying the mobile phone 25a connected to the mobile phone connection device 25b in the communication unit 25, the distribution device 30 ( To the operator) (S420 of the advertising information control process).

  Then, the in-vehicle device 20 (user) transmits the route information 90 obtained by the route calculation of the navigation processing and the like to the distribution device 30 (operator) together with the identification code (S430 of the advertising information control processing).

  The distribution device 30 (operator) that has received these user settings and route information 90 narrows down the advertisement information 40 based on the user settings from the advertisement information list 60 stored in the advertisement database 31, and this advertisement information 40, those satisfying the advertisement distribution condition 48 are extracted based on the route information 90, and the extracted advertisement information 40 is returned to the terminal device 10 (advertiser) based on the identification code of the mobile phone 25a. (S650 of the advertisement information control process).

  The in-vehicle device 20 (user) puts an evaluation acquisition request for acquiring the advertisement evaluation information 50 (five-level evaluation and comment) registered in the advertisement distribution center together with the advertisement number 41 on the vehicle-side request signal. , To the distribution device 30 (operator) (S880 of the advertisement evaluation acquisition process).

  The distribution device 30 (operator) that has received this evaluation acquisition request extracts the advertisement evaluation information 50 corresponding to the advertisement number 41 from the advertisement information list 60 stored in the advertisement database 31, and this advertisement evaluation information. 50 is returned to the terminal device 10 (advertiser) based on the identification code of the mobile phone 25a (S940 of the advertisement evaluation distribution process).

  Incidentally, the in-vehicle device 20 (user) can transmit the advertisement evaluation information 50 for the advertisement facility used by itself to the distribution device 30 (operator) (S340 of the advertisement evaluation registration process).

  In the above embodiment, the advertisement database 31 is information storage means, the external communication unit 33 is distribution side communication means, S710 to S760, S930, and S950 are information selection means, S650 is advertisement information transmission means, and S940 and S960 are first. Evaluation information transmission means, S425 is route information acquisition means, communication unit 25 is vehicle side communication means, S430 is route information transmission means, display unit 23 is notification means, S420 is reception information transmission means, and S340 is second evaluation information transmission means. , S460 corresponds to request transmission means.

<Effect>
As described above, in the advertisement information distribution system 1 of the present embodiment, the distribution device 30 is based on the route information 90 received from the in-vehicle device 20 and is included in the advertisement information list 60 stored in the advertisement database 31. The advertisement information 40 relating to the advertisement facility where the advertisement passing point on the planned route of the target vehicle is located within the preset distance range is selected, and this advertisement information 40 is transmitted to the in-vehicle device 20.

  Therefore, according to the advertisement information distribution system 1 of the present embodiment, since the advertisement information 40 received by the in-vehicle device 20 and displayed to the user covers the area up to the destination, the advertisement information distributed in advance. Thus, it is possible to allow the user to secure a sufficient time for making a use plan based on 40 and to distribute the advertisement information 40 that is easy for the user to use.

  In the advertisement information distribution system 1, the distribution apparatus 30 further transmits the advertisement information 40 based on a distribution condition matching process that matches the user setting information 90 a set by the user with the advertisement distribution conditions 48 set by the advertiser. The advertisement information 40 is narrowed down and transmitted to the in-vehicle device 20.

  Therefore, according to the advertisement information distribution system 1, since the advertisement information 40 distributed to the in-vehicle device 20 is narrowed down so as to satisfy the conditions set by both the user and the advertiser, there are high merits for both. Advertisement information 40 can be distributed.

  In the advertisement information distribution system 1, the in-vehicle device 20 generates route information 90 to be transmitted to the distribution device 30 by using a route calculation for navigation processing or the like, so that an existing device (that is, a navigation device) is effective. It is possible to eliminate the waste of the device configuration.

  Furthermore, the in-vehicle device 20 displays a “destination setting” button for setting the advertisement position 44 as a destination together with the advertisement content 45 or the advertisement evaluation information 50 on the advertisement detail screen 75 and the evaluation display screen 76. When the planned route is re-searched by pressing this “destination setting” button, route information corresponding to the planned route is transmitted to the distribution device 30 again.

  For this reason, according to the advertisement information distribution system 1, it is possible to easily set an advertisement facility to be used as a destination by using the advertisement content 45 or the advertisement evaluation information 50 as a determination material, and a route according to the destination. Information can be sent automatically.

  In addition, according to the advertisement information distribution system 1, the terminal device 10 receives the advertisement evaluation information 50 for the advertisement facility of the advertisement information 40 registered in the advertisement distribution center by the advertiser, and thereby evaluates the user for the advertisement facility. Comments can be fed back to the advertiser.

[Other Embodiments]
As mentioned above, although embodiment of this invention was described, this invention is not limited to the said embodiment, In the range which does not deviate from the summary of this invention, it is possible to implement in various aspects.

  For example, in the above embodiment, when the distribution condition matching process executed by the control unit 34 of the distribution apparatus 30 satisfies any one of the expected passage time, the road attribute, and the purpose of the movement in the advertisement distribution condition 48 (S725 to S725). Although the distribution flag is set to 1 (S) in S735), the distribution flag may be set to 1 when none or a plurality are satisfied according to the advertiser's selective setting. Good.

  Moreover, in the said embodiment, although the vehicle-mounted apparatus 20 displays the various images contained in the received advertisement information 40 or the advertisement evaluation information 50 on the display part 23, according to the received advertisement information 40 or the advertisement evaluation information 50, Alternatively, the voice output unit 26 may output the guide voice.

  Further, the distribution device 30 distributes the additional information in which the timing at which the advertisement information 40 is displayed on the display unit 23 (hereinafter referred to as display timing) is preset by the advertiser to the in-vehicle device 20 together with the advertisement information 40. The in-vehicle device that has received these may cause the display unit 23 to display the advertisement information 40 at the display timing specified by the advertiser based on the additional information in the distribution advertisement list 61 stored in the external memory 27. Good.

  The display timing may be set by the advertiser at a time such as one hour before lunch time (for example, when the advertising facility is a restaurant) or at a place such as a passing point of the target vehicle. May be.

  The terminal device 10 may be a mobile terminal such as a mobile phone, and may include a communication unit that can communicate with the distribution device 30 via a mobile phone network.

The block diagram which showed the structure of the advertisement information delivery system 1 to which this invention was applied. Explanatory drawing which showed the item of the advertisement information list | wrist 60 memorize | stored in the advertisement database 31. FIG. The flowchart which showed the detail of the advertisement registration process which the control part 14 of the terminal device 10 performs. 6 is a flowchart showing details of advertisement registration processing executed by the control unit 34 of the distribution apparatus 30. The flowchart which showed the detail of the advertisement evaluation registration process which the control part 28 of the vehicle equipment 20 performs. The flowchart which showed the detail of control processing, such as advertisement information which the control part 28 of the vehicle equipment 20 performs. The flowchart which showed the detail of the advertisement display process performed by S440 in FIG. Explanatory drawing which showed the advertisement display screen 74 which consists of three types of display modes. Explanatory drawing which showed the advertisement detailed screen 75 and the evaluation display screen 76. FIG. The flowchart which showed the detail of the advertisement information control process which the control part 34 of the delivery apparatus 30 performs. FIG. 11 is a flowchart showing details of a delivery condition matching process executed in S640 in FIG. The flowchart which showed the detail of the advertisement evaluation acquisition process which the control part 14 of the terminal device 10 performs. The flowchart which showed the detail of the advertisement evaluation delivery process which the control part 34 of the delivery apparatus 30 performs. 1st explanatory drawing which shows operation | movement of the advertisement information delivery system 1. FIG. The 2nd explanatory view showing operation of advertising information distribution system 1. FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Advertising information delivery system, 10 ... Terminal device, 11 ... Operation part, 12 ... Display part, 13 ... Network I / F, 14 ... Control part, 20 ... In-vehicle apparatus, 21 ... Position detection part, 22 ... Map data input , 23 ... display unit, 24 ... operation switch group, 25 ... communication unit, 26 ... audio output unit, 27 ... external memory, 28 ... control unit, 30 ... distribution device, 31 ... advertisement database, 32 ... map data input unit , 33 ... external communication unit, 34 ... control unit.

Claims (12)

An advertisement information distribution system comprising an in-vehicle device mounted on a vehicle and a distribution device that distributes advertisement information to the in-vehicle device,
The in-vehicle device is
The route information representing the planned route from the current location of the vehicle to the destination is transmitted to the distribution device, and the advertising information received from the distribution device is notified to the vehicle occupant,
The route information includes destination information representing a destination of the vehicle,
The distribution device includes:
When the route information is received from the in-vehicle device, the advertisement information related to the facility located in the area set along the planned route is related to the purpose of movement estimated from the destination of the vehicle. An advertisement information distribution system, wherein the advertisement information is transmitted to the in-vehicle device. The in-vehicle device transmits reception information representing a reception condition for the occupant of the vehicle to receive the advertisement information to the distribution device,
The advertisement information distribution system according to claim 1, wherein the distribution device narrows down the advertisement information to be transmitted to the in-vehicle device according to the reception condition when the reception information is received from the in-vehicle device. The in-vehicle device transmits, to the distribution device, advertisement evaluation information representing an evaluation of the facility of the advertisement information used by a passenger of the vehicle,
The advertisement information distribution system according to claim 1 or 2 , wherein the distribution device stores the advertisement evaluation information in association with the advertisement information when the advertisement evaluation information is received from the in-vehicle device. The in-vehicle device transmits an evaluation request for requesting the advertisement evaluation information corresponding to the advertisement information received from the distribution device to the distribution device, and the advertisement evaluation information received from the distribution device is transmitted to the vehicle. To the crew of
The advertisement information distribution according to claim 3 , wherein the distribution device transmits the advertisement evaluation information requested by the in-vehicle device to the in-vehicle device when the evaluation request is received from the in-vehicle device. system. Information storage means for storing an advertisement information list comprising a plurality of advertisement information;
A distribution side communication means for transmitting and receiving wireless signals;
When the route information representing the planned route from the current location of the vehicle to the destination is received via the delivery side communication means, the information storage means stores the advertisement information list stored in the information storage means based on the received route information. An information selection means for selecting the advertisement information relating to a facility located in an area set along the planned route,
Advertisement information transmitting means for transmitting the advertisement information selected by the information selecting means via the distribution side communication means;
With
The route information includes destination information representing a destination of the vehicle,
The distribution apparatus characterized in that the information selection means extracts the advertisement information related to the purpose of movement estimated from the destination of the vehicle. The route information includes road information indicating a road attribute indicating whether a road constituting the planned route is a general road or a highway,
The distribution apparatus according to claim 5 , wherein the information selection unit extracts the advertisement information related to a facility located on a road according to the road attribute on the planned route. The distribution apparatus according to claim 5 , wherein the information selection unit narrows down the advertisement information according to a distribution condition set by an advertiser of the advertisement information. The route information includes passing point information representing passing points separated by a certain distance on the planned route,
8. The distribution apparatus according to claim 7 , wherein the distribution condition is that a distance between the passing point and the facility of the advertisement information is within a preset distance. The route information includes time information indicating a scheduled time for the vehicle to pass a passing point that is separated by a certain distance on the planned route,
The delivery condition, the distribution device according to claim 7 or claim 8, characterized in that said predetermined time is within a preset time. The information selection means receives the advertisement information according to the receiving condition when the receiving information indicating the receiving condition set for the vehicle occupant to receive the advertising information is received via the distribution side communication means. delivery device according to any one of claims 5 to 9, characterized in that characterized in that refine. The information storage means corresponds to the advertisement information in the advertisement information list when the advertisement evaluation information representing the evaluation of the facility of the advertisement information used by the vehicle occupant is received via the distribution side communication means. Remember,
When the information selection means receives an evaluation request for the advertisement evaluation information about the advertisement information viewed by a passenger of the vehicle via the distribution side communication means, the information selection means is based on the received evaluation request. , Selecting the advertisement evaluation information from the advertisement information list stored in the information storage means,
Said information selecting the advertisement evaluation information unit has selected, according to any one of claims 5 to 1 0, characterized in that it comprises a first evaluation information sending means for sending via the delivery side communication means Distribution device. A program for causing a computer having the information storage unit and the distribution side communication unit according to any one of claims 5 to 11 to function as the information selection unit and the advertisement information transmission unit.