KR101117483B1 - A navigation device, a advertising content providing method of the navigation device, and a advertising content server - Google Patents

Abstract

A navigation device, a method of providing advertisement content of a navigation device, and an advertisement content server are disclosed.
The navigation device of the present invention, Communication unit; And a controller configured to receive the advertisement content from the advertisement content server through the communication unit, wherein the advertisement content includes variable information updated based on driving information. According to the present invention, by acquiring the usable advertisement content based on the driving information and outputting the usable advertisement content, the user can easily identify the currently valid advertisement content.

Description

A NAVIGATION DEVICE, A ADVERTISING CONTENT PROVIDING METHOD OF THE NAVIGATION DEVICE, AND A ADVERTISING CONTENT SERVER}

The present invention relates to a navigation device, a method for providing advertisement content of a navigation device, and an advertisement content server. More particularly, the present invention relates to a navigation device for providing advertisement content, a method for providing advertisement content of a navigation device, and an advertisement content server.

With the opening of the Internet network and the revision of laws related to location information, the industry based on location-based services (LBS) is being activated. As an area of a location-based service, an advertisement providing service considering a location may provide a higher advertisement effect by providing an advertisement targeted to a specific region to a user using location information of the user.

The user may download a coupon that can be used in a nearby merchant from the server and store it in the terminal, and may use a coupon stored in the terminal to receive a discount such as a discount in the affiliated store. However, if there are many coupons stored in the terminal, the user has to find a coupon that can be used while checking the details of the coupon.

The present invention relates to a navigation device for providing usable advertising content, a method for providing advertising content of a navigation device, and an advertising content server.

Navigation device according to an embodiment of the present invention for realizing the above object, Communication unit; And a controller configured to receive advertisement content from an advertisement content server through the communication unit, wherein the advertisement content may include variable information updated based on driving information.

In addition, the advertisement content server according to an embodiment of the present invention for realizing the above object, Communication unit; A storage unit for storing the advertisement content; And a control unit which transmits the advertisement content to the navigation device mounted in the vehicle through the communication unit, wherein the advertisement content may include variable information updated based on driving information.

In addition, the advertisement content server according to an embodiment of the present invention for realizing the above object, Communication unit; A storage unit which stores advertisement contents and evaluation information on the advertisement contents; And calculating a rating of a provider providing the advertising content based on the evaluation information of the advertising content, obtaining recommended advertising content among the advertising contents stored in the storage unit using the provider rating, and obtaining the obtained recommendation. It may include a control unit for transmitting the advertising content to the navigation device mounted on the vehicle through the communication unit.

In addition, the advertisement content providing method of the navigation device according to an embodiment of the present invention for realizing the above object, receiving the advertisement content from the advertisement content server; And outputting the received advertisement content, wherein the advertisement content may include variable information updated based on driving information.

A computer-readable medium according to an embodiment of the present invention for realizing the above problem records a program for causing a computer to execute any one of the above methods.

The navigation device, the method for providing the advertisement content of the navigation device, and the advertisement content server according to the present invention acquire the advertisement content that can be used based on the driving information, and output the advertisement content that can be used so that the user can use the currently valid advertisement content. There is an effect that can be easily confirmed.

In addition, by acquiring statistical information using whether or not the advertisement content is used, evaluation information on the advertisement content, and providing the statistical information to the content provider, the content provider can use it as a reference for establishing a strategy for sales promotion. Can be.

1 is a block diagram illustrating a system including a navigation device according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating the navigation device shown in FIG. 1 in more detail.
3 to 6 are flowcharts illustrating a method of storing advertisement content according to an embodiment of the present invention, respectively.
7 is a flowchart illustrating a method of providing advertisement content according to an embodiment of the present invention.
8 is a diagram illustrating an example of a category setting screen according to an embodiment of the present invention.
9 is a diagram illustrating an example of an advertisement content search screen according to an embodiment of the present invention.
10 to 13 are diagrams each showing an example of an advertisement content output screen according to an embodiment of the present invention.
14 to 17 are diagrams each showing an example of a screen for outputting detailed information of the advertisement content according to an embodiment of the present invention.
18 is a block diagram illustrating in detail the advertisement content server illustrated in FIG. 1.

The above objects, features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. It is to be understood, however, that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. Like reference numerals designate like elements throughout the specification. In addition, when it is determined that the detailed description of the known function or configuration related to the present invention may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the numbers (eg, first, second, etc.) used in the description process of the present specification are merely identification symbols for distinguishing one component from another component.

EMBODIMENT OF THE INVENTION Hereinafter, this invention is demonstrated in detail with reference to drawings. The suffix "module" and " part "for the components used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role.

Referring to FIG. 1, a system including a navigation device according to an embodiment of the present invention will be described. 1 is a block diagram illustrating a system including a navigation device according to an embodiment of the present invention.

The navigation device 100 is connected to the advertisement content server 50, the mobile terminal 40, the mobile communication system 30, and the plurality of affiliated store terminals 60 through the communication network 20. The navigation device 100 is a device that outputs various information related to driving, maintenance, etc. of a vehicle, such as a driving route, on a screen and informs the driver of the vehicle. The navigation device 100 may exchange various data such as advertisement content with the advertisement content server 50, the mobile terminal 40, or the affiliated store terminal 60.

Advertising content refers to promotional items issued by franchisees and the like to promote sales, such as discount coupons, coupons, flyers issued by the mart. The advertisement content may include fixed information and variable information. The fixed information is information independent from the driving information and may include a business type, a trade name, a phone number, an address, a location, a business hours, a seat number, a menu, and the like. The variable information is information updated based on driving information and may include time, age, gender, items, and the like. For example, in the case of a coupon, only a specific day of the week, a specific period of time, a specific date, a specific time zone, a specific age, and a specific gender may be used. The driving information may include time information, location information, search path information, driver age information, driver gender information, and the like.

The advertisement content server 50 may store advertisement content and various types of information provided from the affiliated store terminal 60 and provide advertisement content and the like to the navigation device 100 and the mobile terminal 40.

The mobile terminal 40 may exchange various data with the navigation device 100, the advertisement content server 50, the affiliated store terminal 60, and the like through the communication network 20. The mobile terminal 40 includes a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), an ultra mobile personal computer (UMPC), a tablet. (tablet) It may be made of a terminal having a computing capability by mounting a microprocessor (microprocessor), such as a memory means.

The affiliated store terminal 60 may provide the advertisement content server 50 with the advertisement content input from the affiliated store manager. Of course, the affiliated store manager may access the advertisement content server 50 through the affiliated store terminal 60 to register the advertisement content. When the user uses the advertising content in the affiliated store, the affiliated store terminal 60 may transmit information indicating that the corresponding advertisement content is used to the advertisement content server 50.

The mobile communication system 30 transmits and receives a radio signal with the navigation device 100, the mobile terminal 40, and the like. Here, the wireless signal may include various types of data according to voice call signal, video call call signal, text / multimedia message transmission and the like.

The mobile communication system 30 includes a base station transceiver subsystem (BTS) (not shown), a base station controller (BSC) (not shown), and a mobile switching center (MSC) (not shown). ), Visitor Location Register (VLR) (not shown), Home Location Register (HLR) (not shown), Short Message Service Center (SMSC) (not shown), MMSC It may include a Multimedia Message Service Center (not shown), a WAP gateway (not shown), and the like.

The communication network 20 is wired as well as a data communication network including a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), the Internet, and the like. It may include a telephone network, a wireless telephone network, and the like, and do not obscure wired or wireless, and may use any communication method.

Then, the navigation device 100 according to an embodiment of the present invention will be described in more detail with reference to FIG. 2. FIG. 2 is a block diagram illustrating the navigation device shown in FIG. 1 in more detail.

The navigation device 100 may include a first communication unit 110, an input unit 120, a sensing unit 130, an output unit 140, a first storage unit 150, a first power supply unit 160, and a first control unit. And may include 170.

The first communication unit 110 transmits and receives various signals, data, and the like with other devices. In more detail, the first communication unit 110 may include a location information module 111, a wireless internet module 113, a broadcast transmission / reception module 115, a short range communication module 117, and a wired communication module 119. Can be.

The location information module 111 may identify or acquire the location of the navigation device 100 through the navigation system. Here, the navigation system can calculate the position of the receiver terminal using a signal received from a satellite (not shown). That is, the navigation system calculates information about a distance at which a point is separated from three or more satellites, and information on a time at which the distance information is measured, and then applies a triangulation method to the calculated distance information, whereby one point at a time. 3D location information according to latitude, longitude, and altitude can be calculated. Specific examples of navigation systems include, for example, Global Positioning System (GPS), Galileo, Global Orbiting Navigational Satellite System (GLONASS), COMPASS, Indian Regional Navigational Satellite System (IRNS), and Quasi-Zenith Satellite System (QZSS), depending on the operator. There is this.

The wireless internet module 113 accesses the wireless internet to acquire or transmit information. Here, the wireless Internet includes a WLAN (Wireless LAN), a Wibro (Wireless broadband), a Wimax (World interoperability for microwave access), and the like.

The broadcast transmission / reception module 115 transmits and receives a broadcast signal through various broadcast systems. The broadcast system includes a digital multimedia broadcasting terrestrial (DMBT), a digital multimedia broadcasting satellite (DMBS), a media forward link only (MediaFLO), a digital video broadcast handheld (DVBH), an integrated services digital broadcast terrestrial (ISDBT), and the like. The broadcast signal transmitted and received through the broadcast transmission / reception module 115 may include traffic information, life information, and the like.

The short range communication module 117 transmits and receives various signals, data, and the like through short range communication with another device. The short range communication module 117 may communicate with other devices through a communication method such as Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra WideBand (UWB), ZigBee, or the like. .

The wired communication module 119 transmits and receives various signals, data, and the like with other devices connected by wire. For example, the wired communication module can communicate with other devices connected via a USB cable.

The input unit 120 is an apparatus that converts a physical input from the outside of the navigation device 100 into a specific electric signal. In more detail, the input unit 120 may include a user input module 121 and a microphone module 123.

The user input module 121 is a key input device that a user can input through a push operation.

The microphone module 123 is a device that receives a user's voice and sound generated inside and outside the vehicle.

The sensing unit 130 is a device capable of detecting a current state of the navigation device 100. In more detail, the sensing unit 130 may include a motion sensing module 131 and an optical sensing module 133.

The motion sensing module 131 may detect a motion in the three-dimensional space of the navigation device 100. The motion sensing module 131 may include a three-axis geomagnetic sensor and a three-axis acceleration sensor. The motion information acquired through the motion sensing module 131 may be combined with the location information obtained through the location information module 111 to calculate a more accurate trajectory of the vehicle equipped with the navigation device 100.

The light sensing module 133 is an apparatus for measuring peripheral illuminance of the navigation device 100. The brightness of the screen may be changed to correspond to the ambient brightness by using the illumination information acquired through the light sensing module 133.

The output unit 140 outputs various signals, data, and the like. In more detail, the output unit 140 may include a display module 141 and an audio output module 143.

The display module 141 outputs data that can be visually recognized. The display module 141 includes a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFTLCD), an organic light emitting diode (OLED), and a flexible display. It may include at least one of a 3D display.

On the other hand, when the display module 141 and the touch sensor for detecting a touch operation form a mutual layer structure, the display module 141 may serve as an input unit 120 and an output unit 140 of data. have.

The audio output module 143 outputs data that can be recognized acoustically. The audio output module 143 may be implemented as a speaker that expresses information to be reported to the user including the driver by a sound.

The first storage unit 150 stores a program or data necessary for the operation of the navigation device 100, data generated by the operation, and the like. Here, the programs and data necessary for the operation of the navigation device 100 include an operating system (OS), a path search application, map data, and the like. The data generated by the operation of the navigation device 100 includes searched route information.

The first storage unit 150 may be a storage medium embedded in the navigation device 100 or a removable storage medium. The storage medium may include a flash memory, a hard disk, a card type memory (eg, SD memory, XD memory, etc.), a random access memory (RAM), and a static random (SRAM). Access Memory (ROM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (PROM) magnetic memory, magnetic disk, optical disk, and the like.

The first power supply unit 160 supplies power necessary for the operation of the navigation device 100 or the operation of another device connected to the navigation device 100. The first power supply unit 160 may be a battery built in the navigation device 100 or a device that receives power from an external device.

The first controller 170 controls the overall operation of the navigation device 100. For example, a route from a starting point to a destination may be searched, and control and processing for outputting advertisement content on a screen may be performed.

Next, a method of storing the advertisement content in the navigation device 100 according to an embodiment of the present invention will be described with reference to FIGS. 3 to 6. 3 to 6 are flowcharts illustrating a method of storing advertisement content according to an embodiment of the present invention, respectively.

Referring to FIG. 3, the user terminal (not shown) may receive advertisement content from the advertisement content server 50 through the communication network 20 (S111), and transmit the received advertisement content to the navigation device 100. There is (S113). In this case, the navigation device 100 may be connected to the user terminal through the short range communication module 117 or the wired communication module 119. Thereafter, the navigation device 100 may store the advertisement content received from the user terminal in the first storage unit 150 (S115).

The user terminal may be connected to the advertisement content server 50 through the communication network 20 to exchange various information and data. The user terminal may include a terminal having a computing capability by mounting a microprocessor such as a laptop computer, an ultra mobile personal computer (UMPC), a tablet PC, or the like.

Referring to FIG. 4, the user terminal may receive advertisement content from the advertisement content server 50 through the communication network 20 (S121), and store the received advertisement content in a portable storage medium connected to the user terminal (S123). ). The portable storage medium refers to a card type memory such as an SD memory or an XD memory. Thereafter, the portable storage medium may be mounted or connected to the navigation device 100 (S125).

Referring to FIG. 5, the advertisement content server 50 may transmit advertisement content to the navigation device 100 through the communication network 20 (S131). Thereafter, the navigation device 100 may store the advertisement content received from the advertisement content server 50 in the first storage unit 150 (S133).

Referring to FIG. 6, the mobile terminal 40 receives advertisement content from the advertisement content server 50 through the communication network 20 (S141), and receives the received advertisement content through the communication network 20 to the navigation device 100. (S143). Of course, the mobile terminal 40 may be directly connected to the navigation device 100 by wire or wireless to transmit the advertisement content to the navigation device 100. Thereafter, the navigation device 100 may store the advertisement content received from the mobile terminal 40 in the first storage unit 150 (S145).

Hereinafter, as illustrated in FIG. 5, it is assumed that the navigation device 100 receives and stores advertising content from the advertising content server 50. Of course, as shown in Figures 3, 4, and 6, the same can be applied to the case of receiving and storing the advertising content.

Referring to FIG. 7, a method of providing advertisement content according to an embodiment of the present invention will be described. 7 is a flowchart illustrating a method of providing advertisement content according to an embodiment of the present invention.

First, the first controller 170 of the navigation device 100 obtains usable advertisement content (S205). As described above, the advertisement content may include fixed information independent from the driving information and variable information updated based on the driving information. Fixed information may include business type, trade name, telephone number, address, location, opening hours, number of seats, menu, etc., and variable information may include available time, available age, available gender, available items, etc. Can be. The usable advertisement content may be obtained by comparing the advertisement content with driving information including vehicle position information, search route information, time information, driver age information, driver gender information, and the like. For example, if the vehicle is located near "Gangnam Station" and the time is "5 pm", the advertisement content available for "5 pm" may be obtained at a branch (eg, affiliated store) located near "Gangnam Station".

That is, the first controller 170 of the navigation device 100 may receive the advertisement content available from the advertisement content server 50 and store it in the first storage unit 150. Meanwhile, the first controller 170 of the navigation device 100 receives the advertisement content from the advertisement content server 50, stores the advertisement content in the first storage unit 150, and stores the advertisement content in the first storage unit 150. The advertisement content can be obtained using the driving information.

Of course, the first controller 170 of the navigation device 100 may request advertisement content from the advertisement content server 50 and receive the requested advertisement content from the advertisement content server 50.

In this case, the first controller 170 of the navigation device 100 may receive the advertisement content from the advertisement content server 50 only when the authentication is performed by performing an authentication process. The authentication process may be performed by various methods such as a mobile phone authentication method. For example, advertisement content such as expensive gift certificates may be received only when authenticated.

The first controller 170 of the navigation device 100 may update the advertisement content by receiving variable information of the advertisement content from the advertisement content server 50 separately from the fixed information of the advertisement content. As described above, the advertisement content may include fixed information independent from the driving information and variable information updated based on the driving information. As described above, the fixed information of the advertisement content is information which does not change. When the advertisement content is already stored in the first control unit 170 of the navigation device 100, the first control unit 170 of the navigation device 100 is used. May receive only the variable information of the corresponding advertisement content from the advertisement content server 50 and update the variable information of the corresponding advertisement content using the received variable information.

The first controller 170 of the navigation device 100 may receive the advertisement content from the advertisement content server 50 in a preset period, a preset time, or in real time. That is, the first control unit 170 of the navigation device 100 receives advertisement content at predetermined intervals, such as “1 hour”, “30 minutes”, or “6 pm”, “the navigation device 100 is driven”. The advertisement content at a predetermined time, or in real time (including a short period such as "1 minute").

When the position of the vehicle is changed, the first control unit 170 of the navigation device 100, the advertising content server that can use the advertising content available at a point (an affiliated store) located within a predetermined radius (5 km, etc.) with the changed vehicle position as a center point. Can be received from 50.

The first control unit 170 of the navigation device 100, when the searched driving route is set or when the searched route is changed, the first control unit 170 displays advertisement content that can be used at a point located near the searched route (an affiliated store). 50). In this case, when the searched route is set, the first control unit 170 of the navigation device 100 may receive, in advance, advertisement content available at a point (a merchant) located near the searched route from the advertisement content server 50. Can be. In addition, the first controller 170 of the navigation device 100 may receive, from the advertisement content server 50, advertisement content that can be used at predetermined intervals while traveling on a route in which the vehicle is searched.

In this case, the first controller 170 of the navigation device 100 may receive usable advertisement content from the advertisement content server 50 by using an expected arrival time of reaching a point located on the found route. For example, if the current location of the vehicle is "location A", the current time is "5 pm", and the vehicle is traveling along the route searched for the destination ("C location"), Suppose there is a coupon that can be used "from 6:00 pm to 9:00 pm" at an affiliate store ("B affiliate store") located near a branch located at "B location". If the advertisement content is available using the current position of the vehicle ("A position") and the current time ("5 pm"), coupons that can be used in "B merchant" cannot be obtained. On the other hand, if you use not only the searched route but also the estimated arrival time ("6:30 pm") to reach a point located on the searched route ("B location"), you can also use coupons that can be used in "B merchant". Can be obtained.

Referring to FIG. 8, a category of advertising content according to an embodiment of the present invention will be described. 8 is a diagram illustrating an example of a category setting screen according to an embodiment of the present invention.

The first controller 170 of the navigation device 100 may receive advertisement content corresponding to a preset category from the advertisement content server 50. Categories include cultural facility categories, including "movie theaters", "theater venues", "musical venues", "concert venues", "parks", and the like, "Football Fields", "Baseball Fields", Sports facility category containing advertising content for use in sports facilities such as "basketball courts", and accommodation categories containing advertising content for use in accommodations such as "hotels" and "motels", "restaurants", "cafes" "Facilities category containing advertising content for use in amenities such as", etc., shopping facilities category containing advertising content for use in shopping facilities, such as "department stores", "marts," "Gas station", "car shop" Gasoline facility categories that include advertising content that may be used in a gasoline facility, such as the like.

As illustrated in FIG. 8, the user may set a category of interest through the category setting screen CS displayed on the display area DS of the navigation device 100. Then, the first controller 170 of the navigation device 100 may receive the advertisement content corresponding to the category set by the user from the advertisement content server 50. Of course, the category may not be set by the user but may be set in advance.

Referring to FIG. 9, a search process of advertising content according to an embodiment of the present invention will be described. 9 is a diagram illustrating an example of an advertisement content search screen according to an embodiment of the present invention.

The first controller 170 of the navigation device 100 may search for advertisement content using a search word input from a user. The first controller 170 of the navigation device 100 may search for advertisement content including a search word input from among advertisement content stored in the first storage unit 150, and display the search result through the output unit 140. Can be. Of course, the first controller 170 of the navigation device 100 transmits the search word input from the user to the advertisement content server 50, and outputs the search result received from the advertisement content server 50 to the output unit 140. You can also display In this case, when the advertisement content selected by the user among the search results is not stored in the first storage unit 150 of the navigation device 100, the first control unit 170 of the navigation device 100 may use the advertisement content server ( The advertisement content may be received from 50 and stored in the first storage unit 150.

As illustrated in FIG. 9, when a search word is input from a user through the search word input portion SR1 displayed in the display area DS of the navigation device 100, the first controller 170 of the navigation device 100 may be configured to be used as a search word. , The advertisement content may be searched using the search word, and the search result SR2 displayed on the display area DS may be displayed.

The first controller 170 of the navigation device 100 may transmit the advertisement content to the mobile terminal 40 through the first communication unit 110. The first controller 170 of the navigation device 100 may transmit the advertisement content to the mobile terminal 40 through the mobile communication system 30. Of course, the first controller of the navigation device 100 may directly transmit the advertisement content to the mobile terminal 40 connected by wire or wireless. In this case, the advertisement content information may include information for identifying advertisement content such as a barcode.

The first controller 170 of the navigation device 100 may determine whether the advertisement content stored in the first storage unit 150 is available based on the driving information. According to the determination result, the first control unit 170 of the navigation device 100 may selectively delete the advertisement content from the first storage unit 150. For example, if your current time is "March 10, 2010, 7:00 PM", you can delete the ad content for which the usage period is "March 9, 2010", "1 pm-6 pm", and so on. have.

The first controller 170 of the navigation device 100 may delete the unusable advertisement content among the advertisement contents stored in the first storage unit 150 according to a user's request. In addition, the first controller 170 of the navigation device 100 may delete the advertisement content at predetermined intervals, such as "12 hours", "7 days", and the like. The first controller 170 of the navigation device 100 may delete the advertisement content when the advertisement content is received from the advertisement content server 50, the location of the vehicle is changed, or the searched route is changed.

7, the output of the advertising content according to an embodiment of the present invention will be described with reference to FIGS. 10 to 13 are diagrams each showing an example of an advertisement content output screen according to an embodiment of the present invention.

Referring to FIG. 7, the first controller 170 of the navigation device 100 may output advertisement content usable at a preset time point through the output unit 140 (S210). That is, the first control unit 170 of the navigation device 100 may output advertisement content that can be used when the position of the vehicle is changed by the user's request or when the searched route is set as the driving route. Can be.

The first control unit 170 of the navigation device 100 may display the advertisement content that can be used by the user in various formats. For example, a shape of a predetermined form may be displayed at a position (an affiliated store) where the advertisement content can be used.

The first controller 170 of the navigation device 100 may search for a nearby point (an affiliated store) where the advertisement content may be used by using the location of the vehicle, and display the search result through the output unit 140. As illustrated in FIG. 10, the first control unit 170 of the navigation device 100 may display a list (NP) of a list of affiliated stores (NP) that can use advertising content in the display area DS.

When the route is searched and the driving route is set, the first controller 170 of the navigation device 100 may output the advertisement content through the output unit 140 together with the driving route information. As illustrated in FIG. 11, the first control unit 170 of the navigation device 100 displays a shape of a predetermined form so that a user can identify affiliated stores CP1, CP2, CP3, CP4 that can use advertising content. It can be displayed in the area DS. The display area DS may include a portion where information about a searched route SL, a current vehicle location VP, and the like is displayed, and a portion where a list of affiliated stores that can use advertisement content is displayed.

On the other hand, it is shown in Figure 11 to display only the available advertising content on the screen, not limited to this, according to the embodiment to display all the advertising content on the screen, among them the available advertising content on the screen When displaying, the advertisement content available to the user may be identified using various methods such as displaying a shape of a predetermined form.

When the first control unit 170 of the navigation device 100 outputs the recommended advertisement content through the output unit 140, the first control unit 170 provides information to the user that the advertisement content is recommended by the advertisement content server 50, rather than the general advertisement content. In order to be notified, a shape of a predetermined form can be displayed. As shown in FIG. 12, when the advertisement content (coupon) that can be used in "restaurant A" is the recommended advertisement content, the first control unit 170 of the navigation device 100 has the shapes RI1 and RI2 of a predetermined form. ) Can be displayed near the relevant branch.

The first control unit 170 of the navigation device 100 may delete the corresponding advertisement content on the screen when the available advertisement content becomes unavailable as the position of the vehicle changes or as time passes. In addition, when the unusable advertisement content becomes available, the first control unit 170 of the navigation device 100 may display the advertisement content on the screen company.

As shown in FIG. 13, as the position of the vehicle changes from "VP1" to "VP2" and the time elapses, the originally available advertising content CP3 disappears on the screen, and the position of the vehicle changes or the time elapses. Accordingly, the advertisement content CP5 made available can be displayed on the screen. When the time is "5:50 pm" when the position of the vehicle is "VP1", the advertisement content of "Cmart" can be used. However, as the position of the vehicle changes to "VP2" and the time is therefore "6:10 pm", the advertising content of "C Mart" is no longer available, while the advertising content of "E Restaurant" It becomes usable.

7, the output of the detailed information of the advertising content according to an embodiment of the present invention will be described with reference to FIGS. 14 to 17 are diagrams each showing an example of a screen for outputting detailed information of the advertisement content according to an embodiment of the present invention.

Referring to FIG. 7, the first controller 170 of the navigation device 100 may output detailed information corresponding to the advertisement content selected by the user through the input unit 120 (S215). The first controller 170 of the navigation device 100 may transmit selection information corresponding to the selected advertisement content to the outside through the communication network 20. The selection information may include information for identifying selected advertisement content, information for requesting additional information such as detailed information, evaluation information, and the like.

The first controller 170 of the navigation device 100 may transmit the selection information corresponding to the advertisement content selected by the user to the advertisement content server 50 through the communication network 20. The first controller 170 of the navigation device 100 may receive detailed information of the selected advertisement content from the advertisement content server 50 and output the detailed information through the output unit 140. As illustrated in FIG. 14, the first controller 170 of the navigation device 100 may display detailed information of the selected advertisement content on the display area DS. Accordingly, the user can check detailed information such as a business type, a phone number, a seat, and discount contents of the selected advertisement content.

On the other hand, the detailed information displayed on the display area DS may include submenus such as "map", "evaluation input", "evaluation inquiry", "reservation", "search", and the like. When one of the submenus is selected by the user, the corresponding function may be performed.

When the sub-menu "map" is selected by the user, the first controller 170 of the navigation device 100 displays a map of the point (merchant) that can use the corresponding advertisement content through the output unit 140. You can output to (DS).

Referring back to FIG. 7, when the submenu “evaluation input” is selected by the user (S220 -Y), the first control unit 170 of the navigation device 100 receives an evaluation input from the user through the input unit 120. Information may be transmitted to the advertisement content server 50 (S225). As illustrated in FIG. 15, the first controller 170 of the navigation device 100 displays a screen on which a rating (satisfaction, evaluation details, images, etc.) for the selected advertisement content can be input. Can be marked on. Accordingly, the user can input the satisfaction of the selected advertisement content and the detailed evaluation contents. When the "evaluation registration button" is selected by the user, the first controller 170 of the navigation device 100 may transmit evaluation information about the selected advertisement content to the advertisement content server 50.

Referring to FIG. 7 again, when the sub-menu "evaluation inquiry" is selected by the user (S230-Y), the first control unit 170 of the navigation device 100 displays the selection information corresponding to the selected advertisement content. Can be sent to the server 50. Thereafter, the first control unit 170 of the navigation device 100 receives evaluation information on the selected advertisement content from the advertisement content server 50 that has received the selection information (S235), and outputs the evaluation information to the output unit 140. Can be output via

As illustrated in FIG. 16, the first controller 170 of the navigation device 100 may display evaluation information on the selected advertisement content in the display area DS. Accordingly, the user can check the satisfaction or the detailed evaluation content of the other user, etc. evaluated by the other user.

Referring back to FIG. 7, when the submenu “reservation” is selected by the user (S245 -Y), the first controller 170 of the navigation device 100 transmits the reservation request information to the corresponding affiliate store through the communication network 20. It may transmit to the terminal 60 (S250). The reservation request information may include advertisement content identification information, affiliated store identification information, reservation personnel information, reservation time information, reservation other information, and the like.

The first control unit 170 of the navigation device 100 may directly transmit reservation request information to the affiliated store terminal 60 or transmit the reservation request information to the affiliated store terminal 60 through the advertisement content server 50. have. Thereafter, the affiliated store terminal 60 having received the reservation request information may notify the affiliated store manager that the reservation request has been received by a method of displaying a reservation request message or the like on the screen.

As illustrated in FIG. 17, the first controller 170 of the navigation device 100 may display a screen on which display information (person, time, etc.) can be input on the display area DS. When the "reservation button" is selected by the user, the first controller 170 of the navigation device 100 may transmit reservation request information to the affiliated store terminal 60.

When the sub-menu “navigate” is selected by the user, the first controller 170 of the navigation device 100 may set a driving route to include a location (an affiliated store location) corresponding to the selected advertisement content. That is, when the searched route is set as the driving route, the first control unit 170 of the navigation device 100 re-searches the route using the location (the affiliate store location) corresponding to the selected advertisement content, and re-searches the route. The route can be set as a driving route. In addition, the first controller 170 of the navigation device 100 may search for a route using a location corresponding to the selected advertisement content (a merchant location) and set the found route as a driving route.

As such, by acquiring the usable advertisement content based on the driving information and outputting the usable advertisement content, the user can easily identify the currently valid advertisement content.

18, the advertisement content server according to an embodiment of the present invention will be described in detail. 18 is a block diagram illustrating in detail the advertisement content server illustrated in FIG. 1.

The advertisement content server 50 may include a second communication unit 51, a second storage unit 53, a second power supply unit 55, and a second control unit 57.

The second communication unit 51 transmits and receives various signals, data, and the like with other devices. Since the second communication unit 51 is substantially the same as the first communication unit 110 of the navigation device 100 described in the foregoing embodiment, detailed description thereof will be omitted.

The second storage unit 53 stores programs and data necessary for the operation of the advertisement content server 50, data generated by the operation, and the like. Here, the program and data necessary for the operation of the advertisement content server 50 include an operating system and advertisement content. Data generated by the operation of the advertisement content server 50 includes evaluation information on advertisement content, advertisement content provider rating information, statistical information, and the like.

The second storage unit 53 may be a storage medium stored in the advertisement content server 50 or a removable storage medium. Of course, the second storage unit 53 is an independent device separate from the advertisement content server 50 and may be connected to the advertisement content server 50 to exchange various data.

The second power supply unit 55 supplies power necessary for the operation of the advertisement content server 50 or the operation of another device connected to the advertisement content server 50. The second power supply unit 55 may be a battery built in the advertisement content server 50 or a device that receives power from an external device.

The second control unit 57 controls the overall operation of the advertisement content server 50. For example, according to a request of the navigation device 100, advertisement content or the like may be provided to the navigation device 100, or control and processing related thereto may be performed.

The second controller 57 may store the advertisement content received from the affiliated store terminal 60, information indicating that the advertisement content is used, and the like in the second storage unit 53. The second control unit 57 may transmit the advertisement content stored in the second storage unit 53 to the navigation device 100 mounted in the vehicle.

The second controller 57 may transmit variable information of the advertisement content to the navigation device 100 separately from the fixed information of the advertisement content. As described above, the advertisement content may include fixed information independent from the driving information and variable information updated based on the driving information.

The second controller 57 may transmit the advertisement content to the navigation device 100 in a preset period, a preset time, or in real time. That is, the second control unit 57 receives the advertisement content at a predetermined period such as "1 hour", "30 minutes", or at a predetermined time such as "6 pm", or in real time (" 1 minute ", and the like, as well as short periods of time). Of course, the second controller 57 may transmit the advertisement content requested from the navigation device 100 to the navigation device 100.

The second controller 57 may transmit the advertisement content corresponding to the preset category to the navigation device 100. As described above, the category may include a cultural facility category, a sports facility category, an accommodation category, a convenience facility category, a shopping facility category, a petrol facility category, and the like.

The second controller 57 may store evaluation information on the advertisement content received from the navigation device 100 in the second storage unit 53. By providing a free call right, a free message use right, a gift certificate, a discount right and the like to the user who provides the evaluation information on the advertisement content as described above, the user may be prompted to input the evaluation information.

The second controller 57 may transmit response information corresponding to the selection information received from the navigation device 100 to the navigation device 100. As described above, the selection information may include information for identifying selected advertisement content, information for requesting additional information such as detailed information, evaluation information, and the like. The response information may include detailed information of the advertisement content corresponding to the received selection information, evaluation information about the advertisement content corresponding to the received selection information, and the like.

The second control unit 57 may calculate the rating of the content provider providing the advertisement content based on the evaluation information about the advertisement content. The second control unit 57 is a satisfaction score. Ratings of the content providers who provide the advertisement content may be classified using the evaluation content. For example, the grade of the content provider may be classified using an average value of the satisfaction scores evaluated by the user. The second controller 57 may store the content provider list in the second storage unit 53 for each content provider grade.

The second controller 57 may obtain recommended advertisement content from among advertisement contents stored in the second storage unit 53 using the content provider grade. The recommended advertisement content may include advertisement content provided by a content provider having a high content provider rating, advertisement content selected by an administrator, and the like. For example, the manager may select the advertisement content that can be used for New Year's Day, Chuseok, holidays, and the like as the recommended advertisement content. The second control unit 57 may transmit the obtained recommended advertisement content to the navigation device 100 through the second communication unit 51.

The second control unit 57 may obtain statistical information by using whether or not the advertisement content is used, evaluation information on the advertisement content, and the like. Here, the statistical information may include usage statistics information of advertisement content according to affiliated stores, categories, regions, ages, time zones, and the like. The second control unit 57 may transmit the statistical information to the navigation device 100, the mobile terminal 40, the affiliated store terminal 60, and the like.

As such, by acquiring statistical information using the use of advertisement content, evaluation information on the advertisement content, and providing the statistical information to a content provider, the content provider provides a reference for establishing a strategy for promoting sales. It is available.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. This medium records a program for executing the advertisement content providing method of the navigation device described so far. The medium may include program instructions, data files, data structures, etc., alone or in combination. Examples of such media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical recording media such as CDs and DVDs, and ROMs. Hardware devices configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention. Accordingly, such modifications or variations are intended to fall within the scope of the appended claims.

20: communication network 30: mobile communication system
40: mobile terminal 50: advertising content server
51: second communication unit 53: second storage unit
55: second power supply unit 57: second control unit
60: merchant terminal 100: navigation device
110: first communication unit 120: input unit
130: sensing unit 140: output unit
150: first storage unit 160: first power supply unit
170: first control unit

Claims (29)

A communication unit connected with the advertisement content server; And
A control unit for receiving advertisement content including time information and location information from the advertisement content server, obtaining driving information related to driving of a vehicle, and determining whether the advertising content is available based on the driving information.
Navigation device comprising a. The method of claim 1,
The control unit,
And the advertisement content is received from the advertisement content server in a preset period, at a preset time, or in real time. The method of claim 1,
The time information may include at least one of a usable time and a valid period of the advertisement content. The method of claim 1,
Further comprising a storage for storing the received advertising content,
The control unit,
And selectively deleting the advertisement content from the storage based on whether the advertisement content is available. The method of claim 1,
The navigation information further comprises at least one of location information, time information, and search path information of the vehicle. The method of claim 1,
And the advertisement content is received in response to a category set by a user. The method of claim 6,
The category,
And at least one of a cultural facility category, a sports facility category, an accommodation category, a convenience category, a shopping facility category, and a petrol facility category. The method of claim 1,
Further comprising an input unit for receiving a user's selection signal,
The control unit, the navigation device, characterized in that for setting the driving route to include a location corresponding to the advertising content, based on the selection signal. The method of claim 1,
Further comprising an input unit for receiving a user's selection signal,
The controller is configured to transmit selection information corresponding to the advertisement content to the advertisement content server based on the selection signal. 10. The method of claim 9,
The control unit,
And the detailed information of the advertisement content is received from the advertisement content server which has received the selection information. 10. The method of claim 9,
The control unit,
And the evaluation information for the advertisement content is received from the advertisement content server that has received the selection information. The method of claim 1,
The control unit,
The mobile device is connected to another terminal through the communication unit, and transmits the advertisement content to the other terminal. The method of claim 1,
It further includes an output unit,
The control unit,
The navigation device, characterized in that for outputting the advertising content to the output unit at a predetermined time. Communication unit for connecting with the navigation device and the merchant terminal;
A storage unit for storing advertisement content received from the affiliated store terminal; And
A control unit which transmits the advertisement content to the navigation device and transmits the reservation information to the affiliated store terminal when reservation information related to the advertisement content is received from the navigation terminal.
Including;
The advertisement content, the advertisement content server, characterized in that it comprises a variable information that is updated based on the navigation information of the navigation device. The method of claim 14,
The control unit,
Advertising content server, characterized in that for transmitting the variable information to the navigation device in a predetermined period, a predetermined time, or in real time. The method of claim 14,
The advertising content further includes fixed information independent of the driving information,
The control unit,
And the variable information is transmitted to the navigation device separately from the fixed information. The method of claim 14,
The service information is,
And at least one of time information, location information, and search path information related to the navigation of the navigation device. The method of claim 14,
The control unit,
And the advertisement content corresponding to a preset category is transmitted to the navigation device. The method of claim 14,
The control unit,
Advertising content server, characterized in that for transmitting the response information corresponding to the selection information received from the navigation device via the communication unit to the navigation device. 20. The method of claim 19,
The response information,
And at least one of detailed information of the advertisement content corresponding to the received selection information, and evaluation information about the advertisement content corresponding to the received selection information. delete Receiving advertisement content including time information and location information from an advertisement content server;
Obtaining driving information related to driving of the vehicle; And
Determining whether the advertisement content is available based on the driving information;
Ad content providing method of the navigation device comprising a. The method of claim 22,
The time information, the advertisement content providing method of the navigation device, characterized in that it comprises the available time or valid period of the advertisement content. The method of claim 22,
The driving information may include at least one of location information, time information, and search path information of the vehicle. The method of claim 22,
And selectively deleting the advertisement content based on the availability of the advertisement content. The method of claim 22,
Wherein the receiving comprises:
And receiving the advertisement content in correspondence with a preset category. The method of claim 22,
And setting a driving route to include a position corresponding to the advertisement content, based on the received selection input. The method of claim 22,
And receiving detailed information of the advertisement content from the advertisement content server, based on the received selection input. A computer readable medium having recorded thereon a program for executing the method of claim 22.

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