JP5482001B2 - GUIDE POSITION MANAGEMENT DEVICE, GUIDE POSITION MANAGEMENT PROGRAM, AND GUIDE SERVICE PROVIDING METHOD - Google Patents

Description

  The present invention relates to a guide position management device, a guide position management program, and a guide service providing method.

  In recent years, large-scale commercial facilities such as shopping centers and department stores have installed information guidance terminals that provide customers with facility information and guidance information to the facility, and issue coupons for receiving discount services at each facility. It is getting popular.

  Also, the congestion situation in a large commercial facility is acquired as an image by multiple cameras installed in the facility, a guidance robot is placed in a non-congested location, and the facility information in the vicinity is used as a notification item, and the customer is placed in the facility. There are techniques to guide you.

JP 2008-132568 A

  By the way, the degree of interest in each facility of the customer used by the information guide terminal changes every moment. However, the above-described conventional technique does not have a technique for moving the arrangement position of a guider such as a guide robot or a staff member according to a change with time of interest in each facility of a customer used by an information guide terminal. For this reason, at present, it is not possible to accurately guide customers who use the information guidance terminal to the facility.

  The disclosed technology has been made in view of the above, and provides a guidance position management device, a guidance position management program, and a guidance service providing method capable of accurately guiding a customer using an information guidance terminal to a facility The purpose is to do.

  In one aspect, the technology disclosed in the present application is, in one aspect, a usage history storage unit that stores a usage history by the user of an information guidance device that provides a service related to a facility to the user, and the usage history storage unit that stores the usage history storage unit. A facility importance calculation unit for calculating facility importance for determining a facility to which the user should be preferentially guided using the use history, and the facility importance calculated by the facility importance calculation unit. And an arrangement position determining unit that determines an arrangement position of the guide who guides the user to the facility.

  According to one aspect of the technology disclosed in the present application, a customer using an information guide terminal can be accurately guided to a facility.

FIG. 1 is a diagram illustrating the guide position management apparatus according to the first embodiment. FIG. 2 is a diagram illustrating an overall configuration according to the second embodiment. FIG. 3 is a diagram illustrating an example of information stored in the information terminal usage history storage unit according to the second embodiment. FIG. 4 is a diagram illustrating an example of the facility user attribute matching table according to the second embodiment. FIG. 5 is a diagram illustrating an example of the facility user attribute matching table according to the second embodiment. FIG. 6 is a diagram illustrating an example of the facility attraction point table according to the second embodiment. FIG. 7 is a diagram illustrating a flow of processing performed by the guidance position management apparatus according to the second embodiment. FIG. 8 is a diagram for explaining the effect according to the second embodiment. FIG. 9 is a diagram illustrating an overall configuration according to the third embodiment. FIG. 10 is a diagram illustrating an example of the area belonging facility table according to the third embodiment. FIG. 11 is a diagram illustrating a flow of processing performed by the guidance position management apparatus according to the third embodiment. FIG. 12 is a diagram for explaining the effect according to the third embodiment. FIG. 13 is a diagram illustrating a flow of processing by the guidance position management apparatus according to the fourth embodiment. FIG. 14 is a diagram for explaining the effect according to the fourth embodiment. FIG. 15 is a diagram illustrating a computer that executes a guide position management program.

  Hereinafter, embodiments of a guidance position management device, a guidance position management program, and a guidance service providing method disclosed in the present application will be described in detail with reference to the drawings. The technology disclosed in the present application is not limited by the following examples, which will be described later as an embodiment of the guide position management device, the guide position management program, and the guide service providing method.

  FIG. 1 is a diagram illustrating the guide position management apparatus according to the first embodiment. As shown in the figure, the guidance position management device according to the first embodiment includes a usage history storage unit, a facility importance level calculation unit, and an arrangement position determination unit.

  The usage history storage unit stores a usage history by the user of the information guide device that provides a service related to the facility to the user. The facility importance level calculation unit calculates the facility importance level for determining a facility to which the user should be preferentially guided, using the usage history stored in the usage history storage unit. The arrangement position determination unit determines the arrangement position of the guide who guides the user to the facility based on the facility importance calculated by the facility importance calculation unit.

  That is, the guidance position management device according to the first embodiment derives the interest level of the facility of the user that changes from moment to moment from the usage history of the information guidance device, and the vicinity of the facility where the user's interest level is high Determine the placement position. For this reason, a customer who uses the information guide terminal can be accurately guided to the facility.

[Configuration of Example 2]
FIG. 2 is a diagram illustrating an overall configuration according to the second embodiment. As shown in the figure, via a network 1 such as a LAN (Local Area Network) or a WAN (Wide Area Network), an information guidance terminal 100, a guidance robot 200, a guidance position management device 300, and Although not shown, the guide terminal 600 is connected in a communicable state.

  For example, the information guide terminal 100, the guide robot 200, and the guide position management device 300 are installed in a large-scale commercial facility such as a shopping center, department store, or amusement park that includes a plurality of facilities such as stores and sales corners. The guide terminal 600 is carried by a staff member who guides the large-scale commercial facility. In the present specification, the term “guide” simply refers to both the guidance robot 200 and the staff member who carries the guide terminal 600. Each of the guide robot 200 and the guide terminal 600 is an embodiment of a guide, and at least one of them may be included in the configuration. A guidance service that guides the user of the information guidance terminal 100 to a facility in a large commercial facility by a system including the information guidance terminal 100, the guidance robot 200, the guidance position management device 300, and the guidance terminal 600. provide.

  The information guide terminal 100 provides facility information in a large commercial facility to the user. 2, the communication control unit 110, the display unit 120, the display information control unit 130, the usage status monitoring unit 140, the user attribute acquisition unit 150, and the main control unit 160 are included.

  The communication control unit 110 controls communication related to various types of information exchanged with the guidance position management device 300. The display unit 120 displays facility information, and is, for example, a touch panel that accepts user operations, a large display, or a monitor. The display information control unit 130 controls facility information displayed on the display unit 120 according to an operation received from the user.

  The usage status monitoring unit 140 monitors the usage status of the information guide terminal 100 by the user. For example, the usage status monitoring unit 140 measures the display time of facility information displayed and output from the display unit 120 by the display information control unit 130.

  The user attribute acquisition unit 150 acquires attribute information (age and gender) of the user of the information guide terminal 100. For example, the user attribute acquisition unit 150 reads information stored in a camera that captures a user of the information guide terminal 100 or an IC chip mounted on the user's mobile terminal (such as a mobile phone or a PDA). Part. And the user attribute acquisition part 150 recognizes the image which image | photographed the user of the information guidance terminal 100 with the camera, for example, and specifies a user's age and sex information.

  Alternatively, the user attribute acquisition unit 150 can detect the user's mobile terminal (such as a mobile phone or a PDA) by the reading unit and use the information read from the IC chip of the mobile terminal by the reading unit. Get age, gender, etc.

  The main control unit 160 controls the operations of the communication control unit 110, the display information control unit 130, the usage status monitoring unit 140, and the user attribute acquisition unit 150, and controls the overall operation of the information guidance terminal 100.

  In addition, the main control unit 160 guides the usage status (facility information display time) monitored by the usage status monitoring unit 140 and the user attribute information (age and gender) acquired by the user attribute acquisition unit 150. The data is transmitted to the position management device 300.

  The guide robot 200 guides a user to a facility in a large commercial facility. As shown in FIG. 2, the guidance robot 200 includes a communication control unit 210, an operation control unit 220, a user guide unit 230, and a main control unit 240.

  The communication control unit 210 controls communication related to various information exchanged with the guidance position management device 300.

  The operation control unit 220 controls the operation of the guide robot. For example, the operation control unit 220 moves the guide robot to a predetermined arrangement position based on the position information from the guide position management device 300.

  The user guidance unit 230 performs guidance for guiding the user to the facility, for example, by voice or image.

  The main control unit 240 controls the operations of the communication control unit 210, the operation control unit 220, and the user guide unit 230, and controls the entire operation of the guide robot 200.

  The guide terminal 600 is carried by a staff member who guides the user to a facility in a large commercial facility. Although not shown in FIG. 2, the guide terminal 600 includes a communication control unit 610 and an output unit 620. The communication control unit 610 controls communication related to various information exchanged with the guidance position management device 300. The output unit 620 outputs the position information from the guidance position management device 300 by, for example, voice or an image, thereby notifying the staff member carrying the guide terminal 600 of the arrangement position.

  The guidance position management device 300 manages the arrangement position of a guider (a staff member who carries the guide robot 200 or the guide terminal). As shown in FIG. 2, the guidance position management device 300 includes a communication control unit 310, an information terminal usage history storage unit 320, a facility user attribute matching table 330, and a facility attraction point table 340. Furthermore, the guidance position management apparatus 300 includes a facility importance degree calculation unit 350, a guider position management unit 360, and a main control unit 370, as shown in FIG.

  The communication control unit 310 controls communication regarding various types of information exchanged with the information guide terminal 100, the guide robot 200, and the guide terminal 600.

  The information terminal usage history storage unit 320 stores a usage history of the information guide terminal 100. For example, as shown in FIG. 3, the usage history of the information guide terminal 100 is associated with information on each item of “use time”, “display facility”, “display time”, “coupon”, and “user attribute”. Remember as. In the “use time” item, the display start time of the facility information is stored.

  As shown in FIG. 3, information for identifying a facility corresponding to the displayed facility information is stored in the item “display facility”. The item “display time” stores the display duration of the facility information. In the item “Coupon”, the issue status of the coupon is stored, “○” indicates that the coupon has been issued, and “X” indicates that the coupon has not been issued. The item “user attribute” stores the age and sex of the user as the attributes of the user of the facility information. FIG. 3 is a diagram illustrating an example of information stored in the information terminal usage history storage unit according to the second embodiment.

  The facility user attribute matching table 330 stores, for each facility, points corresponding to the degree of coincidence between the age group and sex of the user of the information guide terminal 100 and the age group and sex of the customer targeted by the facility. For example, as shown in FIG. 4 or 5, points for each gender are stored in association with the age of the user. 4 and 5 are diagrams illustrating an example of the facility user attribute matching table according to the second embodiment.

  For example, FIG. 4 is a setting example of points related to facilities targeting women in their 20s. As shown in the figure, women in their 20s have the highest 20 points, followed by women in their teens and women in their 30s with the second highest 18 points, women in their 40s in 10 points, 50s, and 60s The above women are 5 points. In addition, men are generally lower in points than women in all ages, for example, women in their 20s have 20 points, but men in their 20s have 7 points.

  FIG. 5 is an example of setting points related to a facility targeting a young generation. As shown in the figure, males and females in their teens have the highest 15 points. Next, men and women in their 20s and 30s have the second highest point, men and women in their 40s and 50s have 5 points, and men and women in their 60s and over have 1 point.

  The facility attraction point table 340 stores customer incentive measures for facilities, that is, points according to useful business situations. For example, as shown in FIG. 6, the business situation of the facility (for example, during a discount campaign) and the attracting point (for example, 30 points) set according to the business situation are stored in association with each other. FIG. 6 is a diagram illustrating an example of the facility attraction point table according to the second embodiment.

  The facility importance calculation unit 350 calculates the facility importance using the user interest level and the facility attraction level. The facility importance calculation unit 350 calculates points representing the user interest level as described below. For example, when the facility importance level calculation unit 350 reaches the timing of reviewing the arrangement position of the guider, the facility importance level calculation unit 350 reads the usage history within a predetermined time set in advance from the information terminal usage history storage unit 320 and stores the usage history in the read usage history. A predetermined weight is applied to the information of the item “display time”.

  Then, the facility importance level calculation unit 350 calculates a point representing the user interest level for each facility based on the weighted items of “display time” and “coupon”. For example, the facility importance calculation unit 350 adds 10 points according to the coupon issue to the value calculated by multiplying the display time (seconds) by the weight of 1 point per display time 1 second. Then, a point representing the user interest level is calculated.

  Therefore, for example, in the case of a usage history using the information of the facility for which the display time is 5 seconds and the coupon is acquired, the point representing the user interest level is the display time “5 (seconds)” × weight. “1 point” + coupon issuance point “10 points” = 15 points. When the display time is short (for example, when it is 3 seconds or less), a weight of 0 points may be multiplied.

  In addition, the facility importance calculation unit 350 calculates a point representing the facility attraction level as described below. For example, the facility importance calculation unit 350 represents the user attribute matching degree from the facility user attribute matching table 330 by using information on the item “user attribute” in the usage history read from the usage history storage unit 320 as a key. Get points.

  For example, the facility importance calculation unit 350 has a target generation of a 20-year-old female stored in the “display facility” item in the usage history, and is stored in the “user attribute” item in the usage history. Take the case where the information is “female in twenties” as an example. In this case, 20 points are acquired from the facility user attribute matching table 330 (see FIG. 4) targeting women in their 20s, using “20s women” as a key.

  Furthermore, the facility importance level calculation unit 350 acquires the facility attraction points according to the business status of the facilities stored in the “display facility” item in the use history from the facility attraction point table 340. For example, when the business status of the facility stored in the “display facility” item in the usage history is in a discount campaign, 30 points are acquired from the facility attraction point table 340.

  And the facility importance calculation part 350 adds a facility invitation point to the point showing a user attribute matching degree, and calculates a facility invitation level. For example, a usage history of women in their 20s using information on facilities targeting women in their 20s who are conducting discount campaigns is taken as an example. In this case, the point indicating the facility attraction level is the user attribute matching level “20 points” + the facility attraction point “30 points” = 50 points.

  Then, the facility importance level calculation unit 350 calculates the facility importance level by adding the points indicating the user interest level and the points indicating the facility attraction level. For example, when the point representing the user interest level is 15 points and the point representing the facility attraction level is 50 points, the facility importance level of the corresponding facility is 65 points. The facility importance calculation unit 350 calculates the facility importance for each facility as described above.

  The guider position management unit 360 manages the placement positions of guiders placed in any of a plurality of guider standby positions set in advance in large commercial facilities. For example, when the facility importance level of each facility is calculated by the facility importance level calculation unit 350, the guider position management unit 360 moves the guider to a guider standby position near the facility having the highest facility importance level. As described above, the position information of the movement destination is transmitted to the guide robot 200 and the guide terminal 600.

  The main control unit 370 controls the operations of the communication control unit 310, the facility importance level calculation unit 350, and the guider position management unit 360.

[Processing in Example 2]
FIG. 7 is a diagram illustrating a flow of processing performed by the guidance position management apparatus according to the second embodiment. As shown in the figure, when the facility importance level calculation unit 350 reaches the timing of reviewing the arrangement position of the guider (the staff member who carries the guide robot 200 or the guide terminal 600) (Yes in step S1), the facility importance level calculation unit 350 performs the following processing. Run. That is, the facility importance level calculation unit 350 uses the usage history (facility information display time / coupon acquisition status) within a preset time among the usage histories of the information guide terminal 100, and interests of users for each facility. The degree is calculated (step S2).

  For example, in the case of the use history using the information of the facility where the display time is 5 seconds and the coupon is acquired, the point representing the user interest level is the display time “5 (seconds)” × weight “1”. Points "+ coupon issuance point" 10 points "= 15 points.

  After calculating the user interest level, the facility importance level calculation unit 350 calculates the facility attraction level for each facility using the use history (user attribute) of the information guide terminal 100 (step S3). For example, a usage history of women in their 20s using information on facilities targeting women in their 20s who are conducting discount campaigns is taken as an example. In this case, the point indicating the facility attraction level is the user attribute matching level “20 points” + the facility attraction point “30 points” = 50 points.

  After the facility attraction level is calculated, the facility importance level calculation unit 350 adds the user interest level and the facility attraction level to calculate the facility importance level for each facility (step S4). For example, when the point representing the user interest level is 15 points and the point representing the facility attraction level is 50 points, the facility importance level of the corresponding facility is 65 points.

  When the facility importance level of each facility is calculated by the facility importance level calculation unit 350, the guider position management unit 360 determines the standby position of the guide in front of the facility having the highest facility importance level as the placement position of the guider. Then, the position information of the standby position is transmitted to the guide robot 200 and the guide terminal 600 (step S5). For example, the facility importance calculation unit 350 moves the staff carrying the guide robot 200 or the guide terminal 600 to the guider standby position near the facility having the highest facility importance so as to move the guide robot 200 or the guide terminal 600. Send destination location information to.

  Then, the guidance position management device returns to step S1 and waits for the arrival of the next timing for reviewing the location of the guide.

[Effects of Example 2]
As described above, according to the second embodiment, the guidance position management device 300 uses the usage history of the information guidance terminal 100 to give priority to the facility that should guide the user, that is, the interest of a plurality of users. The facility importance for determining the facility with the highest is calculated. And as shown in FIG. 8, the guidance position management apparatus 300 determines the arrangement position of the guide who guides a user to a facility based on the calculated facility importance.

  For this reason, according to the second embodiment, the degree of interest in the facility of the user of the information guidance terminal 100 that changes from moment to moment is derived, and the guide is placed near the facility where the degree of interest of the user is the highest. be able to. Therefore, the user of the information guidance terminal 100 can be accurately guided to the facility. FIG. 8 is a diagram for explaining the effect of the second embodiment.

  In the second embodiment, the case where the user interest level is calculated by adding the points according to the display time of the facility information and the points according to the ticketing status of the coupon has been described. However, the present invention is not limited to this. is not. For example, the user interest level may be calculated using one of the points corresponding to the display time of the facility information or the points corresponding to the coupon issuing status.

  In the second embodiment, the case where the facility attraction degree is calculated by adding the point representing the user attribute matching degree and the point representing the facility attraction point is described. However, the present invention is not limited to this. For example, the facility attraction level may be calculated using one of the points according to the user attribute matching level or the facility attraction points.

  In the second embodiment, the case where the facility importance level is calculated by adding the user interest level and the facility attraction level is described. However, the present invention is not limited to this. The degree can also be adopted as facility importance.

  In addition, in the case of calculating the facility attraction level in the above-described second embodiment, the facility that pays more for displaying the facility information on the information guide terminal 100 is weighted more heavily than the other facilities. The degree of attraction may be calculated.

  In the second embodiment, when the guidance position management device 300 manages the arrangement positions of a plurality of guiders, for example, guidance is provided to the guider standby positions in front of the three facilities with the highest facility importance. It is also possible to perform processing such as determining the arrangement position of the person.

  In the second embodiment, the facility importance is added to each area composed of a plurality of facilities obtained by dividing the commercial facility area, the area importance for each area is calculated, and guidance is provided based on the area importance. The arrangement position of the person may be determined.

[Configuration of Example 3]
FIG. 9 is a diagram illustrating an overall configuration according to the third embodiment. The difference from the second embodiment is that the guidance position management device 300 according to the third embodiment has an area belonging facility table 380.

  FIG. 10 is a diagram illustrating an example of the area belonging facility table according to the third embodiment. As shown in the figure, the area belonging facility table 380 stores information on belonging facilities belonging to each facility area for each facility area composed of a plurality of facilities obtained by dividing the commercial facility area. For example, in area A, information on facility 1-1 as affiliated facility 1, facility 1-2 as affiliated facility 2, facility 1-3 as affiliated facility 3, and facility 1-4 as affiliated facility 4 is stored in association with each other. The

  The facility importance calculation unit 350 calculates the facility importance for each facility area after calculating the facility importance for each facility. For example, the facility importance calculation unit 350 distributes the calculated facility importance for each facility area with reference to the area belonging facility table 380. Then, the facility importance calculation unit 350 calculates the facility area importance for each facility area by adding the facility importance distributed for each facility area.

  When the facility importance level is calculated for each facility area by the facility importance level calculation unit 350, the guider position management unit 360 determines the location of the guider in the vicinity of the facility area having the highest facility area importance level. For example, the guider position management unit 360 places the guider in the standby position of the guider that matches the turning point close to the facility side on the flow line from the information guide terminal 100 to the facility area having the highest facility area importance. And the position information is transmitted to the guide robot 200 and the guide terminal 600.

[Processing in Example 3]
FIG. 11 is a diagram illustrating a flow of processing performed by the guidance position management apparatus according to the third embodiment. In the processing by the guidance position management device according to the third embodiment, the processing at step S5 and step S6 shown in FIG. 11 is different from the processing by the guidance position management device according to the second embodiment.

  That is, after calculating the facility importance for each facility (step S4), the facility importance calculating unit 350 calculates the facility area importance for each facility area (step S5). For example, the facility importance calculation unit 350 distributes the calculated facility importance for each facility area with reference to the area belonging facility table 380. Then, the facility importance calculation unit 350 calculates the facility area importance for each facility area by adding the facility importance distributed for each facility area.

  When the facility importance level is calculated for each facility area by the facility importance level calculation unit 350, the guider position management unit 360 determines the location of the guider in the vicinity of the facility area having the highest facility area importance level. For example, the guider position management unit 360 places the guider in the standby position of the guider that matches the turning point close to the facility side on the flow line from the information guide terminal 100 to the facility area having the highest facility area importance. And the position information is transmitted to the guide robot 200 and the guide terminal 600 (step S6).

[Effects of Example 3]
As described above, according to the third embodiment, the facility importance level is calculated for each area by adding the facility importance level to each area including a plurality of facilities obtained by dividing the commercial facility area. And, for example, as shown in FIG. 12, on the flow line from the information guidance terminal 100 to the facility area having the highest facility area importance, the guider is placed at the guider's standby position that matches the turning point near the facility side. Determine the position.

  For this reason, the degree of interest in the facility of the user of the information guidance terminal 100 that changes from moment to moment can be derived, and the guide can be placed in an area where facilities with higher interest of the user are concentrated. Therefore, the user of the information guidance terminal 100 can be accurately guided to the facility. FIG. 12 is a diagram for explaining the effect according to the third embodiment.

  Further, in the third embodiment, when the guidance position management device 300 manages the arrangement positions of a plurality of guiders, for example, the guidance position management apparatus 300 sets the guider standby positions in the vicinity of the top three facilities with the highest facility area importance. Processing such as determining the location of the guide is also possible.

  In Example 3 described above, when areas having a high facility area importance are adjacent to each other, an intermediate position between the two areas may be determined as an arrangement position of the guide.

[Processing in Example 4]
FIG. 13 is a diagram illustrating a flow of processing by the guidance position management apparatus according to the fourth embodiment. The process by the guidance position management device according to the fourth embodiment is different from the third embodiment in the process of step S7 described below.

  That is, as shown in FIG. 13, the guider location management unit 360 calculates the facility area importance for each area (step S5). The guider position management unit 360 then places the guider in the standby position of the guider that matches the turning point close to the facility side on the flow line from the information guide terminal 100 to the facility area having the highest facility area importance. Is determined (step S6).

  After determining the placement position of the guider, the guider position management unit 360 checks whether or not the highest facility area importance and the next highest facility area importance are within a predetermined numerical range. As a result of the confirmation, when the highest facility area importance and the next highest facility area importance are within the predetermined numerical range, the guider position management unit 360 selects the facility corresponding to the highest facility area importance. It is confirmed whether or not the area and the facility area corresponding to the next highest facility area importance are adjacent to each other.

  As a result of the confirmation, if the facility area corresponding to the highest facility area importance and the facility area corresponding to the next highest facility area importance are adjacent to each other, the guider position management unit 360 determines that step S6 described above. Change the placement position of the guide determined in. For example, the guider position management unit 360 changes the placement position of the guider between the facility area corresponding to the highest facility area importance and the facility area corresponding to the next highest facility area importance, and The position information is transmitted to the guide robot 200 and the guide terminal 600 (step S7).

[Effects of Example 4]
As described above, according to the fourth embodiment, when the upper two facility area importance levels are adjacent to each other, for example, as shown in FIG. 14, the middle of both areas (middle of the A area and the D area). Is determined as the location of the guide. For this reason, the guider can be placed at a more appropriate position when guiding the user to the facility. FIG. 14 is a diagram for explaining the effect according to the fourth embodiment.

(1) Device Configuration, etc. For example, each component of the guide position management device 300 shown in FIG. 2 is functionally conceptual and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of the guidance position management device 300 is not limited to that shown in the figure, and, for example, the facility importance calculation unit 350 and the guider position management unit 360 are integrated functionally or physically.

  As described above, all or a part of the guide position management device 300 can be configured to be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Furthermore, each processing function (see FIGS. 7, 11, 13, etc.) performed in the guide position management device 300 is realized by a CPU and a program that is analyzed and executed by the CPU. Alternatively, it can be realized as hardware by wired logic.

(2) Guidance service providing method A guidance service providing method as described below is realized by a system including the guidance position management apparatus 300 described in the above embodiment.

  That is, it is a guidance service providing method performed by a system including an information guidance device that provides a service related to a facility to a user, and uses a usage history stored in a usage history storage unit that stores a usage history by a user of the information guidance device. A facility importance level calculating step for calculating a facility importance level for determining a facility to which the user should be preferentially guided (see, for example, steps S2 to S5 shown in FIG. 7), and a facility importance level calculating step. A guidance service providing method including an arrangement position determination step for determining an arrangement position of a guide who guides the user to the facility based on the facility importance calculated by (see step S6 shown in FIG. 7). Realized.

(3) Guide position management program The various processes (see FIGS. 7, 11, 13, etc.) of the guide position management apparatus 300 described in the above-described embodiment are executed by using a prepared program such as a personal computer or a workstation. It can also be realized by executing on a computer system.

  In the following, an example of a computer that executes a guide position management program having the same function as the guide position management apparatus 300 described in the above embodiment will be described with reference to FIG. FIG. 15 is a diagram illustrating a computer that executes a guide position management program.

  As shown in the figure, a computer 400 as a guidance position management device 300 is configured by connecting a communication control unit 410, an HDD 420, a RAM 430, and a CPU 440 via a bus 500.

  Here, the communication control unit 410 controls communication related to the exchange of various types of information. The HDD 420 stores information necessary for the CPU 440 to execute various processes. The RAM 430 temporarily stores various information. The CPU 440 executes various arithmetic processes.

  As shown in FIG. 15, the HDD 420 stores in advance a guide position management program 421 that performs the same function as each processing unit of the guide position management apparatus 300 shown in FIG. 2 and guide position management data 422. It is remembered.

  The guide position management program 421 may be appropriately distributed and stored in a storage unit of another computer that is communicably connected via a network.

  Then, the CPU 440 reads out the guide position management program 421 from the HDD 420 and develops it in the RAM 430, whereby the guide position management program 421 functions as a guide position management process 431 as shown in FIG.

  That is, the guide position management process 431 reads the guide position management data 422 and the like from the HDD 420, expands them in the area allocated to them in the RAM 430, and executes various processes based on the expanded data and the like.

  The guide position management process 431 particularly corresponds to processing executed in the facility importance degree calculation unit 350 and the guider position management unit 360 of the guide position management apparatus 300 shown in FIG.

  Note that the guide position management program 421 described above is not necessarily stored in the HDD 420 from the beginning. For example, each program is stored in a “portable physical medium” such as a flexible disk (FD), a CD-ROM, a DVD disk, a magneto-optical disk, and an IC card inserted into the computer 400. Then, the computer 400 may read and execute each program from these.

  Further, each program is stored in “another computer (or server)” connected to the computer 400 via a public line, the Internet, a LAN, a WAN, or the like. Then, the computer 400 may read and execute each program from these.

  The following supplementary notes are further disclosed with respect to the embodiments including the above examples.

(Supplementary Note 1) A usage history storage unit that stores a usage history of a user of an information providing apparatus that provides information on a plurality of facilities;
A facility importance calculation unit that calculates facility importance using the use history stored in the use history storage unit;
An arrangement position determining unit that determines an arrangement position of a guide who guides the user to the facility based on the facility importance calculated by the facility importance calculating unit. .

(Additional remark 2) The said use log | history memory | storage part is according to the display time of the facility information provided to the said user from the said information guidance apparatus according to a user's operation input for every facility, and the said user's operation input. Associating ticket issuing information indicating whether or not a facility voucher is issued from the information guide device to the user, an information identifier for identifying the facility information, and user attribute information including the gender and age of the user Memorize as the usage history,
A user interest level calculation unit that calculates a user interest level indicating the level of interest related to the facility of the user for each facility using the display time and the ticketing information stored in the usage history storage unit;
Using the user attribute information stored in the usage history storage unit, the degree of coincidence between the user's age group and gender and the customer's age group and gender targeted by the facility and / or the user And a facility attraction level calculation unit that calculates the level of facility attraction based on beneficial business conditions for each facility.
The facility importance level calculation unit calculates the facility importance level using the user interest level calculated by the user interest level calculation unit and the facility attraction level calculated by the facility attraction level calculation unit. The guide position management device according to appendix 1, characterized by:

(Supplementary Note 3) The user interest level calculation unit calculates the user interest level by performing greater weighting as the display time is longer,
The guidance location management device according to appendix 2, wherein the facility attraction degree calculation unit calculates the facility attraction degree by weighting as the degree of coincidence increases.

(Additional remark 4) The said facility attraction degree calculation part performs weighting larger than other facilities, and the said facility attraction degree is the more paying the expense which makes a user provide a service from the said information guidance apparatus. The guide position management device according to attachment 2, wherein the guide position management device is calculated.

(Additional remark 5) The said facility importance calculation part defines each area which consists of several facilities which divided | segmented the commercial facility area where the said guide and the said information guidance apparatus are arrange | positioned, and for every said defined area, the said Add the facility importance and calculate the area importance for each area.
The arrangement position determination unit determines an area near the area importance level among the area importance levels calculated by the facility importance level calculation unit as the arrangement position of the guide. The guide position management device according to appendix 2.

(Additional remark 6) The said arrangement position determination part WHEREIN: Out of the area importance for each said area calculated by the said facility importance calculation part, two upper area importances are settled in the predetermined numerical range, The guide position management device according to appendix 5, wherein when the areas corresponding to the upper two area importance levels are adjacent to each other, an intermediate position between the adjacent areas is determined as the placement position of the guide.

(Supplementary note 7) A guidance position management program for causing a computer to execute a process of determining an arrangement position of a guide who guides the user to the facility of an information guidance device that provides a service related to the facility to the user,
In the computer,
A facility to which the user should be preferentially guided is determined using the usage history stored in the usage history storage unit that stores the usage history of the user of the information guide device that provides the service related to the facility to the user. Facility importance calculation procedure for calculating facility importance for
A guide position management step for executing a placement position determination procedure for determining a placement position of a guide who guides the user to the facility based on the facility importance degree calculated by the facility importance degree calculation procedure. program.

(Supplementary note 8) A guidance service providing method performed by a system including an information guidance device for providing a service related to a facility to a user,
Using the usage history stored in the usage history storage unit that stores the usage history by the user of the information guidance device, the facility importance for determining the facility to which the user should be guided preferentially is calculated. Facility importance calculation step,
An arrangement position determining step for determining an arrangement position of a guideer who guides the user to the facility based on the facility importance degree calculated by the facility importance degree calculating step. Method.

DESCRIPTION OF SYMBOLS 100 Information guidance terminal 110 Communication control part 120 Display part 130 Display information control part 140 Usage condition monitoring part 150 User attribute acquisition part 160 Main control part 200 Guide robot 210 Communication control part 220 Operation control part 230 User guidance part 240 Main control Unit 300 guidance position management device 310 communication control unit 320 information terminal use history storage unit 330 facility user attribute matching table 340 facility attraction point table 350 facility importance calculation unit 360 guider location management unit 370 main control unit 400 computer 410 communication control Part 420 HDD (Hard Disk Drive)
421 Guide position management program 422 Guide position management data 430 RAM (Random Access Memory)
431 Guide position management process 440 CPU (Central Processing Unit)
500 buses

Claims (9)

Including the display time of the facility information provided from the information guidance device to the user in response to user's operation input, to store the usage history by the user of the information guidance device for providing services related to facilities to the user A usage history storage unit;
A facility importance calculation unit for calculating facility importance for determining a facility to which the user should be preferentially guided using the display time of the facility stored in the use history storage unit;
A guide position management device, comprising: a placement position determination unit that determines a placement position of a guide who guides the user to the facility based on the facility importance calculated by the facility importance calculation unit . The guidance location management apparatus according to claim 1, wherein the facility importance calculation unit calculates the facility importance by performing greater weighting as the display time of the facility is longer. The usage history storage unit further stores user attribute information including gender and age of the user,
The facility importance calculation unit uses the user attribute information stored in the usage history storage unit to match the age group and gender of the user with the age group and gender of the customer targeted by the facility. The guidance position management device according to claim 1, wherein the facility importance is calculated by further using the degree. The guidance position management device according to any one of claims 1 to 3, wherein the placement position determination unit notifies the guide of the placement position. The use history storage unit, for each facility, the display time of the facility information, ticket information indicating the presence or absence of ticketing facility vouchers provided to the user from the information guidance device in accordance with an input of the user, wherein the information identifier for identifying the facility information, and associates the user attribute information stored as the use history,
Using said display time and the ticket information stored in the use history storage unit, the user interest degree indicating a degree of interest related to facilities of the user and the user interest level calculation unit that calculates for each facility,
Using the user attribute information stored in the use history storage unit, and the age and gender of the user, beneficial coincidence degree and / or the user of the customer age and gender facility targeted And a facility attraction degree calculation unit that calculates the degree of facility attraction based on various business conditions for each facility,
The facility importance level calculation unit calculates the facility importance level using the user interest level calculated by the user interest level calculation unit and the facility attraction level calculated by the facility attraction level calculation unit. The guide position management device according to claim 3 . The user interest level calculation unit calculates the user interest level by performing greater weighting as the display time is longer,
The guidance location management device according to claim 5 , wherein the facility attraction degree calculation unit calculates the facility attraction degree by performing greater weighting as the degree of coincidence is higher. The facility importance calculation unit defines each area composed of a plurality of facilities obtained by dividing a commercial facility area in which the guide and the information guide device are arranged, and calculates the facility importance for each defined area. Add up to calculate the area importance for each area,
The arrangement position determination unit determines an area near the area importance level among the area importance levels calculated by the facility importance level calculation unit as the arrangement position of the guide. The guide position management device according to claim 5 . A guide position management program for causing a computer to execute a process of determining an arrangement position of a guide who guides the user to the facility of an information guide device that provides a service related to the facility to the user,
In the computer,
Stores the use history by the user of the information guide device that provides the user with the facility-related service, including the display time of the facility information provided to the user from the information guide device according to the user's operation input. A facility importance calculation procedure for calculating facility importance for determining a facility to which the user should be preferentially guided using the display time of the facility stored in a use history storage unit;
A guide position management that executes a placement position determination procedure for determining a placement position of a guide who guides the user to the facility based on the facility importance calculated by the facility importance calculation procedure. program. A guidance service providing method performed by a system including an information guidance device that provides a user with a facility-related service including a display time of facility information provided to the user from the information guidance device in response to a user's operation input. And
Using the display time of the facility stored in the usage history storage unit that stores the usage history by the user of the information guidance device, the facility importance for determining the facility to which the user should be preferentially guided is determined. A facility importance calculating step to calculate,
An arrangement position determining step for determining an arrangement position of a guideer who guides the user to the facility based on the facility importance degree calculated by the facility importance degree calculating step. Method.

Images