JP5447981B2 - Advertisement display system, advertisement display method and program - Google Patents

Advertisement display system, advertisement display method and program Download PDF

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Publication number
JP5447981B2
JP5447981B2 JP2010163728A JP2010163728A JP5447981B2 JP 5447981 B2 JP5447981 B2 JP 5447981B2 JP 2010163728 A JP2010163728 A JP 2010163728A JP 2010163728 A JP2010163728 A JP 2010163728A JP 5447981 B2 JP5447981 B2 JP 5447981B2
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advertisement
server
terminal
content
information
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JP2012027580A (en
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圭介 小川
篤 伊藤
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Kddi株式会社
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Description

  The present invention relates to an advertisement display system, an advertisement display method, and a program for displaying an optimal advertisement for each terminal.

  The conventional advertisement display system for Internet home appliances is registered in the advertisement management server by connecting the home appliances of each household and the advertisement management server through a network including a public network (PSTN, ISDN, each wireless communication network, etc.) and the Internet. A service is provided for distributing and displaying advertisement information to home appliances owned by the user. In addition, advertisement information to be distributed, user information, and home appliance information held by the user are registered in a database connected to the advertisement management server. The home appliance information includes product classifications such as “refrigerator” and “microwave oven”. Each of the home appliances is registered with the user information associated with it, and the format, serial number, and characteristic information (large type, small type, etc. for refrigerators) are registered for each home appliance, and the registered information is searched. Then, the advertisement information to be transmitted is selected and distributed to the household appliance that requested the advertisement information in consideration of the format of the household appliance and the user information.

  However, in the conventional advertisement display system, it is possible to distribute advertisement information that is optimal and useful based on the format of the home appliance and user information, but the advertisement information is effectively sent to the user at the timing that the advertiser wants to convey. It is difficult to impress. For example, if you want to distribute special sale information to users effectively at 18:00 on October 1st at 10:00 Supermarket, you want to provide advertisement information from the time immediately before the special sale to the specified time. Since the server device does not transmit notification time information, notification time information, information that simultaneously notifies each home appliance of the same advertisement, etc., there is a problem that it is not possible to effectively convey the advertisement content to the user at an appropriate timing. It was. In addition, although it is possible to send a broadcast to a home appliance at a specified time, there is a problem that the same information is transmitted individually and burdens the traffic on the communication line. Therefore, the purpose is to effectively transmit the contents of advertisement information to the user at an appropriate timing and without increasing the load on the communication line, and to improve the value of advertisement display and serviceability to the advertisement sender and user. An advertisement display system is disclosed (see, for example, Patent Document 1).

JP 2004-240915 A

  In the above prior art, since the viewer attribute, the advertiser attribute, and the content attribute are not taken into consideration, the optimal advertisement cannot be distributed to the optimal user. In addition, it is not possible to deliver an interactive entertainment advertisement utilizing the functions of the terminal.

  On the other hand, when a WEB page is accessed by a browser in a mobile terminal, there is a method of examining the model information (profile) and optimizing the WEB page in a form that matches the device of the model. By doing in this way, the advertisement optimized for the hardware of the terminal which the user accessed can be downloaded, and there exists an advantage that a purchase action can be induced by being able to show an advertisement more attractive for a user.

  However, the above method is based on the condition that the provider supplying the terminal is the same and a method for providing hardware information for each terminal is established on the Internet side. When the connection device is expanded with a terminal, USB, or the like, it is not possible to provide an optimal advertisement in accordance with them, and the above-mentioned merit is restricted to a certain extent.

  Therefore, the present invention has been made in view of the above-described problems, and is optimal for the case where terminals different from each other have access to the same WEB page from devices having completely different hardware configurations. It is an object of the present invention to provide an advertisement display system, an advertisement display method, and a program that can display a converted advertisement and display an interactive advertisement according to a hardware configuration.

  The present invention proposes the following matters in order to solve the above problems. In addition, in order to make an understanding easy, although the code | symbol corresponding to embodiment of this invention is attached | subjected and demonstrated, it is not limited to this.

  (1) The present invention relates to a terminal that is used by a user and transmits / receives information, a Web server that is managed by a Web distribution company and distributes content, a terminal ID and a profile of the terminal, hardware information, advertisement content, Are associated with each other and an advertisement server managed by an advertising agency, wherein the terminal includes a device ID to which the hardware information is assigned to the Web server, An access means (for example, corresponding to the access unit 120 in FIG. 2) for transmitting an IP address and a download means for downloading content from the Web server (for example, equivalent to the download unit 130 in FIG. 2); Display means for displaying the advertisement embedded in the downloaded content corresponding to the function of the device (for example, FIG. The web server includes a first transmission unit (for example, equivalent to the transmission unit 220 of FIG. 5) that transmits the content and the received device ID to the advertisement server, First receiving means (for example, corresponding to the content receiving unit 230 in FIG. 5) that receives the content in which the advertisement is embedded from the advertisement server, and the access request from the terminal is received, and the content in which the advertisement is embedded is downloaded. Download permission means (e.g., corresponding to the download permission unit 240 in FIG. 5), and the advertisement server retrieves advertisement content from the personal information server based on the received device ID (for example, , Corresponding to the advertisement search unit 310 in FIG. 6), and a second content that transmits the content embedded with the searched advertisement to the Web server. Shin means (e.g., corresponding to a content transmission unit 330 of FIG. 6) has proposed a, an advertisement display system, characterized in that it comprises a.

  According to the present invention, the access means of the terminal accesses the Web server by transmitting the device ID and IP address to which the hardware information is assigned. The download means downloads content from the Web server. The display means displays the advertisement embedded in the downloaded content corresponding to the function of the device. The first transmission unit of the Web server transmits the content and the received device ID to the advertisement server. The first receiving means receives the content in which the advertisement is embedded from the advertisement server. The download permission means receives an access request from the terminal and permits the download of the content in which the advertisement is embedded. The search means of the advertisement server searches for advertisement content from the personal information server based on the received device ID. The second transmission means transmits the content in which the searched advertisement is embedded to the Web server. Therefore, by embedding the advertisement in the Web page, it is possible to interactively display the optimal advertisement according to the hardware configuration of the terminal.

  (2) The present invention relates to the advertisement display system of (1), comprising an external device connected to the terminal, and the access means (for example, equivalent to the access unit 121 of FIG. 11) of the terminal is connected to the Web server. An advertisement display system is proposed in which a device ID to which hardware information including the external device is added is transmitted.

  According to this invention, the external device connected to the terminal is provided, and the access means of the terminal transmits the device ID to which the hardware information including the external device is added to the Web server. Therefore, when an external device is connected to the terminal, the device ID is reconstructed, and an advertisement optimized according to the device ID can be displayed interactively.

  (3) The present invention relates to a terminal that is used by a user and transmits / receives information, an application server that is managed by an application distributor and distributes an application, a terminal ID and a profile of the terminal, hardware information, advertising content, A personal information server that stores the information in association with each other, and an advertising server managed by the advertising company, wherein the terminal includes a device ID to which the hardware information is assigned to the application server; An access means (for example, corresponding to the access unit 122 in FIG. 13) that transmits an IP address and accesses; a download means for downloading an application from the application server (for example, equivalent to the download unit 131 in FIG. 13); Embed in the downloaded application Display means (for example, corresponding to the display unit 141 in FIG. 13) that displays the advertisement corresponding to the function of the device, and the application server transmits the application and the received device ID to the advertisement server. First transmission means for receiving, first receiving means for receiving an application in which an advertisement is embedded from the advertisement server, and a download for receiving an access request from the terminal and permitting download of the application in which the advertisement is embedded Permission means, and the advertisement server retrieves advertisement content from the personal information server based on the received device ID (for example, equivalent to the advertisement retrieval unit 311 in FIG. 14), and the application server. Second transmission means for transmitting the application in which the searched advertisement is embedded (for example, FIG. 4 corresponds to the application transmitting section 340 of) proposes an advertisement display system, characterized in that it comprises a.

  According to the present invention, the access means of the terminal accesses the application server by transmitting the device ID and IP address to which the hardware information is assigned to the application server. The download means downloads the application from the application server. The display means displays the advertisement embedded in the downloaded application corresponding to the function of the device. The first transmission means of the application server transmits the application and the received device ID to the advertisement server. The first receiving means receives an application in which an advertisement is embedded from the advertisement server. The download permission means receives an access request from the terminal and permits the download of the application in which the advertisement is embedded. The search means of the advertisement server searches for advertisement content from the personal information server based on the received device ID. The second transmission means transmits the application in which the searched advertisement is embedded to the application server. Therefore, by embedding an advertisement in the application, it is possible to interactively display an optimal advertisement according to the hardware configuration of the terminal.

  (4) According to the present invention, in the advertisement display system of (1) to (3), the terminal includes an acceleration sensor (e.g., equivalent to the acceleration sensor 160 of FIG. 2), and according to an output signal of the acceleration sensor The present invention proposes an advertisement display system comprising a display control unit that changes a display form of the advertisement.

  According to the present invention, the terminal includes the acceleration sensor, and the display control unit changes the display form of the advertisement according to the output signal of the acceleration sensor. Therefore, an optimal advertisement can be interactively displayed by the output of the acceleration sensor.

  (5) According to the present invention, in the advertisement display system according to (1) to (3), the terminal includes an angle sensor (for example, equivalent to the angle sensor 170 in FIG. 2), and according to an output signal of the angle sensor. The present invention proposes an advertisement display system comprising a display control unit for changing a display angle of the advertisement.

  According to this invention, the terminal includes the angle sensor, and the display control unit changes the display angle of the advertisement according to the output signal of the angle sensor. Therefore, an optimal advertisement can be interactively displayed by the output of the angle sensor.

  (6) According to the present invention, in the advertisement display system of (1) to (3), the terminal transmits device information, a user ID, and a password to a system administrator website, and the system administrator website The advertisement display system is characterized by generating a device ID and issuing a device ID to the terminal and registering personal information and the device ID in the personal information server.

  According to the present invention, the terminal transmits the device information, the user ID, and the password to the system administrator website, generates the device ID on the system administrator website, and assigns the device ID to the terminal. At the same time, the personal information and the device ID are registered in the personal information server. Therefore, the terminal can acquire the device ID by simple exchange.

  (7) According to the present invention, in the advertisement display system of (1) to (3), the terminal downloads a dedicated application from a system administrator website, and the user information is stored in the personal information server by the dedicated application. User ID, password, and device information, generating a device ID from the device information received by the personal information server, registering it with the received personal information, and issuing a device ID to the dedicated application We have proposed an advertising display system characterized by

  According to the present invention, the terminal downloads a dedicated application from the system administrator's website, transmits the user information, user ID, password, and device information to the personal information server by the dedicated application, and the personal information server receives the information. A device ID is generated from the device information thus registered, registered together with the received personal information, and issued to the dedicated application. Therefore, by using a dedicated application, the terminal can acquire the device ID by simple exchange.

  (8) The present invention relates to a terminal that is used by a user and transmits / receives information, a Web server that is managed by a Web distribution company and distributes content, a terminal ID, a profile of the terminal, hardware information, advertising content, An advertisement display method in an advertisement display system comprising: a personal information server that stores information in association with each other; and an advertisement server that is managed by an advertisement provider, wherein the terminal is assigned its own hardware information to the Web server. The first step (for example, corresponding to step S201 in FIG. 9) for accessing by transmitting the device ID and the IP address, and the Web server transmits the content and the received device ID to the advertisement server. In a second step (for example, corresponding to step S202 in FIG. 9), the advertisement server receives the personal information based on the received device ID. A third step (for example, corresponding to step S203 in FIG. 9) for searching for advertising content from the server, and a fourth step (for example, for transmitting the content in which the searched advertisement is embedded in the Web server) 9) (corresponding to step S204 in FIG. 9), and the terminal downloads content from the Web server and displays an advertisement embedded in the downloaded content corresponding to the function of the device (for example, And an advertisement display method characterized by comprising: (corresponding to step S205 in FIG. 9).

  According to this invention, the terminal transmits the device ID and IP address to which the hardware information is assigned to the Web server for access, and the Web server sends the content and the received device ID to the advertisement server. Send. The advertisement server retrieves advertisement content from the personal information server based on the received device ID, and transmits the content in which the retrieved advertisement is embedded in the Web server. Then, the terminal downloads the content from the Web server, and displays the advertisement embedded in the downloaded content corresponding to the function of the device. Therefore, by embedding the advertisement in the Web page, it is possible to interactively display the optimal advertisement according to the hardware configuration of the terminal.

  (9) The present invention relates to a terminal that is used by a user and transmits / receives information, a Web server that is managed by a Web distribution company and distributes content, a terminal ID, a profile of the terminal, hardware information, advertising content, Is a program for causing a computer to execute an advertisement display method in an advertisement display system comprising: a personal information server that stores information in association with each other; and an advertisement server that is managed by an advertisement provider. A first step (for example, corresponding to step S201 in FIG. 9) for transmitting by transmitting the device ID and IP address to which the hardware information is assigned, and accessing the advertisement server with the content A second step of transmitting the received device ID (for example, corresponding to step S202 of FIG. 9), and the advertisement server A third step (for example, corresponding to step S203 in FIG. 9) for retrieving advertisement content from the personal information server based on the received device ID, and the advertisement server retrieves the retrieved advertisement to the Web server. A fourth step of transmitting the embedded content (for example, corresponding to step S204 in FIG. 9), and the terminal downloads the content from the Web server, and uses the advertisement embedded in the downloaded content as a function of the device. A program for causing a computer to execute a fifth step (for example, corresponding to step S205 in FIG. 9) correspondingly displayed is proposed.

  According to this invention, the terminal transmits the device ID and IP address to which the hardware information is assigned to the Web server for access, and the Web server sends the content and the received device ID to the advertisement server. Send. The advertisement server retrieves advertisement content from the personal information server based on the received device ID, and transmits the content in which the retrieved advertisement is embedded in the Web server. Then, the terminal downloads the content from the Web server, and displays the advertisement embedded in the downloaded content corresponding to the function of the device. Therefore, by embedding the advertisement in the Web page, it is possible to interactively display the optimal advertisement according to the hardware configuration of the terminal.

  According to the present invention, even when terminals that are different from each other access the same WEB page from devices having completely different hardware configurations, advertisements optimized for them can be displayed. When accessing with, an advertisement that operates with an acceleration sensor (for example, an advertisement with sound when the earphone is connected) is distributed, and when accessed from a TV, the advertisement is displayed on the remote control at hand. Therefore, it is possible to attract purchase behavior by making the advertisement attractive to the user.

It is a system configuration figure concerning a 1st embodiment of the present invention. It is a block diagram of the terminal which concerns on the 1st Embodiment of this invention. It is a system configuration figure for acquiring apparatus ID of the present invention. It is a system configuration figure for acquiring apparatus ID of the present invention. It is a block diagram of the Web server which concerns on the 1st Embodiment of this invention. It is a lineblock diagram of an advertising server concerning a 1st embodiment of the present invention. It is an example of data stored in the personal information server of the present invention. It is a flow about the advertisement selection process in the advertisement server of this invention. It is a processing flow of the system which concerns on the 1st Embodiment of this invention. It is a system configuration figure concerning a 2nd embodiment of the present invention. It is a block diagram of the terminal which concerns on the 2nd Embodiment of this invention. It is a system configuration figure concerning a 3rd embodiment of the present invention. It is a block diagram of the terminal which concerns on the 3rd Embodiment of this invention. It is a block diagram of the advertisement server which concerns on the 3rd Embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that the components in the present embodiment can be appropriately replaced with existing components and the like, and various variations including combinations with other existing components are possible. Therefore, the description of the present embodiment does not limit the contents of the invention described in the claims.

<First Embodiment>
A first embodiment of the present invention will be described with reference to FIGS.

<Configuration of advertisement display system>
As shown in FIG. 1, the advertisement display system according to this embodiment includes a mobile terminal 100, a Web server 200, an advertisement server 300, and a personal information server 400.

  In the present embodiment, the mobile terminal 100 is a mobile phone, but the mobile terminal 100 only needs to have a communication function, and may be, for example, a PHS, a PDA, a PC, a game machine, or the like.

  Further, the content may be a web page, a website, a movie, a television program, a video program, video data such as a photograph, a picture, and a chart, a game, software, and the like. On the other hand, content-related information is a URL or IP address indicating the storage location of content.

  The portable terminal 100 is a terminal that transmits and receives information, and as shown in FIG. 2, the device ID acquisition unit 110, the access unit 120, the download unit 130, the display unit 140, the display control unit 150, and an acceleration sensor. 160 and an angle sensor 170.

  For example, as illustrated in FIG. 3, the device ID acquisition unit 110 transmits device information, a user ID, and a password to the system administrator's website, and acquires the device ID generated on the system administrator's website. . Alternatively, as shown in FIG. 4, a dedicated application is downloaded from the system administrator's website, and the user information, user ID, password, and device information are transmitted to the personal information server 400 by the dedicated application, and the personal information server 400 Generates a device ID from the received device information, and acquires a device ID issued to the dedicated application.

  The access unit 120 accesses the Web server 200 by transmitting the device ID and IP address to which the hardware information of the mobile terminal 100 is assigned. The download unit 130 downloads content from the Web server 200. The display unit 140 displays an advertisement embedded in the downloaded content corresponding to the function of the device.

  The display control unit 150 changes the display form of the advertisement according to the output signal of the acceleration sensor or the angle sensor. The acceleration sensor 160 is a sensor that measures acceleration. The angle sensor 170 is a sensor that measures an inclination angle.

  The Web server 200 is a server that distributes a home page, and includes a device ID reception unit 210, a transmission unit 220, a content reception unit 230, and a download permission unit 240, as shown in FIG.

  The device ID receiving unit 210 receives a device ID and an IP address to which hardware information of the mobile terminal 100 is assigned from the mobile terminal 100. The transmission unit 220 transmits the content and the received device ID to the advertisement server 300.

  The content receiving unit 230 receives the content in which the advertisement is embedded from the advertisement server 300. The download permission unit 240 receives an access request from the mobile terminal 100 and permits the download of the content in which the advertisement is embedded.

  The advertisement server 300 is a server that is managed by an advertisement provider, and includes an advertisement search unit 310, an advertisement embedding unit 320, and a content transmission unit 330.

  The advertisement search unit 310 searches for advertisement content from the personal information server 400 based on the received device ID. The advertisement embedding unit 320 embeds the advertisement searched by the advertisement search unit 310 in the content received from the Web server 200. The content transmission unit 330 transmits the content in which the searched advertisement is embedded to the Web server 200.

  Here, an example of the advertisement selection process in the advertisement server 300 will be described with reference to FIG. First, content to be embedded is analyzed (step S101). Here, for example, morphological analysis is performed, word level clipping is performed, and content having high similarity to the target content is selected. Next, matching with the user's profile is performed, and an optimal advertisement is selected (step S102). Then, information on the device held by the user is acquired (step S103), and an advertisement targeting the device held is selected (step S104). Finally, among these, an advertisement having a high similarity to the initially selected advertisement is selected (step S105).

  The personal information server 400 is a server that stores a terminal ID, a terminal profile, hardware information, and advertisement content in association with each other. As shown in FIG. 7A, the personal information server 400 stores user information (user A, user B, user C in the figure) and device ID, user ID, permission list, profile, and the like in association with each other. ing. The device ID is composed of a device identifier and a unique identifier, as shown in FIG.

<Processing of advertisement display system>
The process of the advertisement display system according to this embodiment will be described with reference to FIG.
The mobile terminal 100 accesses the Web server 200 by transmitting the device ID and IP address to which the hardware information is assigned (step S201). The web server 200 transmits the content and the received device ID to the advertisement server 300 (step S202).

  The advertisement server 300 retrieves advertisement content from the personal information server based on the received device ID (step S203), and transmits the retrieved content embedded in the web server 200 (step S204). Then, the mobile terminal 100 downloads the content from the Web server 200 and displays the advertisement embedded in the downloaded content corresponding to the function of the device (step S205).

  It should be noted that the display speed can be increased by executing the advertisement embedding in advance.

  As described above, according to the present embodiment, it is possible to interactively display an optimal advertisement according to the hardware configuration of the terminal by embedding the advertisement in the Web page.

<Second Embodiment>
A second embodiment of the present invention will be described with reference to FIGS. Note that the advertisement display system in the present embodiment reconstructs an ID optimized for the state when an external device such as an external screen is added to the mobile terminal 100, for example.

<Configuration of advertisement display system>
As shown in FIG. 10, the advertisement display system according to the present embodiment includes a mobile terminal 101, a Web server 200, an advertisement server 300, a personal information server 400, an external device 500, and an ID issuing server 600. Has been. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The mobile terminal 101 is a terminal that transmits and receives information, and as shown in FIG. 11, a device ID acquisition unit 110, an access unit 121, a download unit 130, a display unit 140, a display control unit 150, and an acceleration sensor. 160 and an angle sensor 170. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The access unit 121 of the portable terminal 101 transmits a device ID to which hardware information including the external device 500 is added to the Web server 200.

  Specifically, if the monitoring application in the mobile terminal 101 detects a change in the device configuration on the condition that the system is open to the user space in some form such as a file and there is an application that monitors them, the detection is detected. Information is transmitted to the ID issuing server 600. The ID issuing server 600 that has received the detection information assigns a new ID to the mobile terminal 101 and notifies the personal information server 400 of the new ID.

  As another method, when the monitoring application in the mobile terminal 101 detects a change in the device configuration, when the detection information is transmitted to the ID issuing server 600, the algorithm updated by the ID issuing server 600 is transmitted to the mobile terminal 101. Then, based on the received algorithm, a new ID may be issued and given to the mobile terminal 101, and the mobile terminal 101 may notify the personal information server 400 of the new ID.

  As described above, according to the present embodiment, when an external device such as an external screen is added to the mobile terminal, the ID optimized for the state is reconstructed. Advertisements can be displayed interactively.

<Third Embodiment>
A third embodiment of the present invention will be described with reference to FIGS. Note that the advertisement display system in the present embodiment includes an application server, and embeds and displays an appropriate advertisement in an application distributed by the application server.

<Configuration of advertisement display system>
As shown in FIG. 12, the advertisement display system according to this embodiment includes a mobile terminal 102, an application server 700, an advertisement server 301, and a personal information server 400. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The mobile terminal 102 is a terminal that transmits and receives information, and as shown in FIG. 13, a device ID acquisition unit 110, an access unit 122, a download unit 131, a display unit 141, a display control unit 150, and an acceleration sensor. 160 and an angle sensor 170. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The access unit 122 of the portable terminal 102 accesses the application server 700 by transmitting the device ID and IP address to which the hardware information is assigned. The download unit 131 downloads an application from the application server 700. The display unit 141 displays an advertisement embedded in the downloaded application corresponding to the function of the device.

  The application server 700 transmits the application and the received device ID to the advertisement server 301 and receives the application in which the advertisement is embedded from the advertisement server 301. Also, it receives an access request from the mobile terminal 102 and permits downloading of an application in which an advertisement is embedded.

  The advertisement server 301 is a server managed by the advertisement provider, and includes an advertisement search unit 311, an advertisement embedding unit 321, and an application transmission unit 340. In addition, about the component which attaches | subjects the same code | symbol as 1st Embodiment, since it has the same function, the detailed description is abbreviate | omitted.

  The advertisement search unit 311 of the advertisement server 301 searches the personal information server 400 for advertisement content based on the received device ID. The application transmission unit 340 transmits an application in which the searched advertisement is embedded to the application server 700.

  As described above, according to the present embodiment, an optimal advertisement according to the hardware configuration can be displayed by including an application server and embedding an appropriate advertisement in an application distributed by the application server.

  The advertisement display system of the present invention is recorded by recording the processing of the advertisement display system on a computer-readable recording medium, and reading and executing the program recorded on the recording medium in each device constituting the advertisement display system. Can be realized. The computer system here includes an OS and hardware such as peripheral devices.

  Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW (World Wide Web) system is used. The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.

  The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, what is called a difference file (difference program) may be sufficient.

  The embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to the embodiments, and includes designs and the like that do not depart from the gist of the present invention.

100; portable terminal 101; portable terminal 102; portable terminal 110; device ID acquisition unit 120; access unit 121; access unit 122; access unit 130; download unit 131; download unit 140; display unit 141; display unit 150; Unit 160; acceleration sensor 170; angle sensor 200; Web server
210; device ID reception unit 220; transmission unit 230; content reception unit 240; download permission unit 300; advertisement server 301; advertisement server 310; advertisement retrieval unit 311; advertisement retrieval unit 320; advertisement embedding unit 321; 330; content transmission unit 340; application transmission unit 400; personal information server 500; external device 600; ID issuing server 700; application server

Claims (9)

  1. A terminal that is used by a user and transmits / receives information, a Web server that is managed by a Web distribution company and that distributes content, and an individual that stores a terminal ID, terminal profile, hardware information, and advertising content in association with each other An advertisement display system comprising an information server and an advertisement server managed by an advertisement provider,
    The terminal
    An access means for accessing the Web server by transmitting a device ID and an IP address to which the hardware information is assigned;
    Download means for downloading content from the web server;
    Display means for displaying an advertisement embedded in the downloaded content corresponding to the function of the device;
    With
    The web server
    First transmission means for transmitting the content and the received device ID to the advertisement server;
    First receiving means for receiving content embedded with an advertisement from the advertisement server;
    Download permission means for receiving an access request from the terminal and permitting download of the content in which the advertisement is embedded;
    With
    The advertising server
    Search means for searching advertisement content from the personal information server based on the received device ID;
    Second transmission means for transmitting the content in which the searched advertisement is embedded to the Web server;
    An advertisement display system comprising:
  2. An external device connected to the terminal;
    The advertisement display system according to claim 1, wherein the access unit of the terminal transmits a device ID to which hardware information including the external device is added to the Web server.
  3. A terminal that is used by a user and transmits / receives information, an application server that is managed by an application distributor and distributes an application, and an individual that stores a terminal ID and a terminal profile, hardware information, and advertisement content in association with each other An advertisement display system comprising an information server and an advertisement server managed by an advertisement provider,
    The terminal
    An access means for accessing the application server by transmitting a device ID and an IP address to which the hardware information is assigned;
    Download means for downloading an application from the application server;
    Display means for displaying an advertisement embedded in the downloaded application corresponding to the function of the device;
    With
    The application server is
    First transmission means for transmitting the application and the received device ID to the advertisement server;
    First receiving means for receiving an application in which an advertisement is embedded from the advertisement server;
    Download permission means for receiving an access request from the terminal and permitting download of the application in which the advertisement is embedded;
    With
    The advertising server
    Search means for searching advertisement content from the personal information server based on the received device ID;
    Second transmission means for transmitting an application in which the searched advertisement is embedded to the application server;
    An advertisement display system comprising:
  4. The terminal includes an acceleration sensor;
    The advertisement display system according to claim 1, further comprising a display control unit that changes a display form of the advertisement according to an output signal of the acceleration sensor.
  5. The terminal includes an angle sensor;
    The advertisement display system according to any one of claims 1 to 3, further comprising a display control unit that changes a display angle of the advertisement according to an output signal of the angle sensor.
  6.   The terminal sends device information, a user ID, and a password to a system administrator website, generates a device ID on the system administrator website, and issues a device ID to the terminal. The advertisement display system according to any one of claims 1 to 3, wherein personal information and device ID are registered in the personal information server.
  7.   The terminal downloads a dedicated application from a system administrator's website, transmits user information, user ID, password, and device information to the personal information server by the dedicated application, and the device received by the personal information server 4. The advertisement display system according to claim 1, wherein a device ID is generated from the information, registered together with the received personal information, and a device ID is issued to the dedicated application. .
  8. A terminal that is used by a user and transmits / receives information, a Web server that is managed by a Web distribution company and that distributes content, and an individual that stores a terminal ID, terminal profile, hardware information, and advertising content in association with each other An advertisement display method in an advertisement display system comprising: an information server; and an advertisement server managed by an advertisement company,
    A first step in which the terminal performs access by transmitting a device ID and an IP address to which the hardware information is assigned to the Web server;
    A second step in which the Web server transmits the content and the received device ID to the advertisement server;
    A third step in which the advertising server searches for advertising content from the personal information server based on the received device ID;
    A fourth step in which the advertisement server transmits content in which the searched advertisement is embedded in the Web server;
    A fifth step in which the terminal downloads content from the Web server and displays an advertisement embedded in the downloaded content in correspondence with the function of the device;
    An advertisement display method comprising:
  9. A terminal that is used by a user and transmits / receives information, a Web server that is managed by a Web distribution company and that distributes content, and an individual that stores a terminal ID, terminal profile, hardware information, and advertising content in association with each other A program for causing a computer to execute an advertisement display method in an advertisement display system comprising an information server and an advertisement server managed by an advertisement company,
    A first step in which the terminal performs access by transmitting a device ID and an IP address to which the hardware information is assigned to the Web server;
    A second step in which the Web server transmits the content and the received device ID to the advertisement server;
    A third step in which the advertising server searches for advertising content from the personal information server based on the received device ID;
    A fourth step in which the advertisement server transmits content in which the searched advertisement is embedded in the Web server;
    A fifth step in which the terminal downloads content from the Web server and displays an advertisement embedded in the downloaded content in correspondence with the function of the device;
    A program that causes a computer to execute.
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