JP5403208B2 - Advertisement playback system and communication terminal - Google Patents

Description

  The present invention relates to an advertisement reproduction system and a communication terminal.

2. Description of the Related Art Conventionally, a content distribution system is known in which a user can view an advertisement provided from a server side at an arbitrary timing during content distribution (see the following patent document).
JP 2008-42778 A

  However, some users find it troublesome to set the advertisement playback timing. In addition, if the user reproduces the advertisement at an arbitrary timing, the reproduction of the content may end without the user viewing the advertisement that the server needs to view.

  The present invention has been made in view of such circumstances, and the problem is that the user can enjoy the content without taking time and the server can cause the user to view the advertisement with certainty. It is to provide a communication terminal.

In order to solve the above-mentioned problem, the invention according to claim 1 is an advertisement reproduction system including a communication terminal connected to a network and performing request and reproduction of content and advertisement, and the content and advertisement are requested from the communication terminal Thereafter, an advertisement reproduction selection that allows a user operating the communication terminal to select whether to reproduce the advertisement at a timing preset in the content or to reproduce the advertisement at an arbitrary timing in the content before the content reproduction. and means, after playing of the content, and a ad playback storage means for storing information relating to the reproduction of the next to reflect during reproduction, the advertisement selected by the user, the advertisement play storage means, said after being selected previous SL preset timing to the user, the course of playing the content And to store the arbitrary timing selected by the serial user.

According to a second aspect of the present invention, in the advertisement reproduction system according to the first aspect, when the arbitrary timing is selected by the advertisement reproduction selection unit, a timing for reproducing the advertisement on the content is set to a user operating the communication terminal. An advertisement reproduction timing changing means to be changed; and a display means for displaying the content and the advertisement. When the advertisement reproduction timing changing means changes to the arbitrary timing, the user operating the communication terminal A screen for setting the reproduction timing of the advertisement is displayed on the display means.

According to a third aspect of the present invention, in the advertisement reproduction system according to the second aspect, when the advertisement is a video advertisement, the advertisement is displayed on the display unit in a full screen display.

According to a fourth aspect of the present invention, in the advertisement reproduction system according to the second or third aspect, the advertisement reproduction timing changing unit includes a scene extracting unit, and the reproduction timing set by the user is transmitted to the communication terminal. And fine adjustment based on the recommended playback position extracted by the scene extraction unit of the server that distributes the advertisement.

According to a fifth aspect of the present invention, in the advertisement reproduction system according to the second aspect, the advertisement reproduction timing changing means determines an advertisement reproduction position set by the user from a plurality of reproduction positions recommended by the content producer. It is characterized by selecting.

A sixth aspect of the present invention is the advertisement reproduction system according to any one of the first to fifth aspects, further comprising a reproduction state monitoring unit that monitors a reproduction state, and the reproduction state monitoring unit includes the reproduction state monitoring unit for a predetermined time or more. When an advertisement is not reproduced, an advertisement selection screen is displayed, and the advertisement selection screen is enlarged as time passes for displaying the advertisement selection screen.

  According to this invention, the user can enjoy the content without taking time and the server can make the user surely view the advertisement.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of an advertisement reproduction system 1 according to an embodiment of the present invention.

  The advertisement reproduction system 1 includes a server 100, a communication terminal 200, and a network 300.

  The server 100 stores multimedia files such as audio and moving images, and distributes the content and advertisement requested by the user to the communication terminal 200, and forcibly reproduces the advertisement or at an arbitrary timing. An advertisement reproduction selection unit (advertisement reproduction selection means) 120 that allows a user operating the communication terminal 200 to select whether to reproduce or an advertisement that allows the user to select an advertisement reproduction order when advertisement reproduction is selected at an arbitrary timing Playback order changing unit (advertising playback order changing unit) 130, advertisement playback timing changing unit (advertising playback timing changing unit) 140 for changing the timing of advertisement playback, and playback status monitoring unit (playback status monitoring unit) for monitoring the playback status ) 150 and a communication unit 160. The advertisement reproduction timing changing unit 140 includes a scene extracting unit 141 that extracts scene breaks in the content.

  The communication terminal 200 includes a content (including advertisement) request unit 210 that notifies the server 100 of content requested by the user, a content (including advertisement) input unit 220 that inputs content distributed from the server 100, and a server 100, a display unit 230 that displays content, advertisements, menus, and the like distributed from 100, a speaker (sound reproduction means) 240 that reproduces audio of the contents and advertisements, and information related to reproduction of the advertisement selected by the user. A reproduction order storage unit (reproduction order storage means) 250 and a communication unit 260 are provided.

  The network 300 connects the communication unit 160 of the server 100 and the communication unit 260 of the communication terminal 200 to each other and transmits data related to contents and advertisements. Data transmission methods include wired transmission using cables such as optical fibers and wireless transmission using microwaves.

  Next, the operation of the advertisement playback system 1 during playback of a downloaded video or streaming video will be described.

  2 is a flowchart showing the operation of the advertisement playback system 1, FIGS. 3A and 3B are diagrams for explaining the playback timing of the advertisement, FIG. 4 is a diagram showing an example of the advertisement playback timing setting screen, and FIG. FIGS. 6A and 6B are diagrams showing an example of a display method selection screen. FIGS. 6A and 6B are diagrams showing an example of the arrangement of the main screen and the sub screen when the sub screen display is selected. FIGS. ) Is a diagram showing an example of the arrangement of the main screen and the sub screen when full screen display is selected, FIG. 7 is a diagram showing an example of the advertisement selection screen, and FIGS. 8A to 8C are arbitrary timings. It is a figure explaining the change of the magnitude | size of the sub screen with respect to the main screen in case reproduction | regeneration of this advertisement is selected and an advertisement is a moving image advertisement. In FIG. 2, S1 to S9 indicate each step of the operation. FIG. 3A shows an example when the forced advertisement reproduction method is selected, and FIG. 3B shows an example when the advertisement reproduction method at an arbitrary timing set by the user is selected.

  First, the content (downloaded video or streaming video) that the user wants to view is selected (S1). When the download video is played back, the video and the advertisement are downloaded.

  Next, the user is allowed to select whether to play the advertisement forcibly or at an arbitrary timing (S2).

  When the user selects the forced reproduction of the advertisement, the reproduction order of the advertisement is automatically determined (see FIG. 3A). In FIG. 3A, advertisements are reproduced at regular intervals. The advertisement reproduction method at this time is full screen display.

  When the user selects reproduction of an advertisement at an arbitrary timing, the reproduction order of the advertisement is determined by the user (see FIG. 3B). In FIG. 3B, the second advertisement is played back at 1/3 of the playback time.

  When the user selects reproduction at an arbitrary timing, the advertisement reproduction timing setting screen shown in FIG. 4 is displayed on the display unit 230, so the user sets the timing for reproducing the advertisement (S3).

  At this time, in order to prevent the advertisement from being reproduced in the middle of an important scene of the content, the user selects a position (designated reproduction position) for reproducing the advertisement from a plurality of reproduction positions recommended by the content producer, Fine adjustment is made to the closest position among the recommended playback positions extracted by the 100 scene extraction units 141. In FIG. 4, since the number of advertisements is two, two positions are selected.

  Thereafter, the user selects whether the advertisement playback order is automatic or manual on the advertisement content selection screen shown in FIG. 4 (S4). In FIG. 4, auto is selected by the user.

  When automatic is selected, the server 100 determines the reproduction order of advertisements based on the priorities registered in advance by the user's field of interest and the advertisement reproduction importance of the content producer.

  When manual is selected, the user determines a desired reproduction order of advertisements (S5).

  When manual is selected by the user, the display screen is switched to the advertisement selection screen shown in FIG. In FIG. 7, advertisement A, advertisement B, and advertisement C are displayed as advertisements to be reproduced. The user selects the playback order of advertisement A, advertisement B, and advertisement C. At this time, the user needs to select all three advertisements. In order to view the same advertisement again, the advertisement selection screen may be called again and selected. In FIG. 7, the number of advertisements to be selected is three, but the number of advertisements to be selected is not limited to three, and may be one to two or four or more.

  Thereafter, an advertisement display method selection screen (see FIG. 5) for selecting a display method at the time of advertisement reproduction is displayed before the content reproduction. Therefore, the user can select “full screen display” or “sub-screen display” as the advertisement display method. Sub window display) is selected (S6).

  The advertisement display method selection screen is also displayed when a part of the set initial content ends, and the user selects whether to display the advertisement in full screen or sub-screen display (sub-window display). Can be made.

  FIG. 6A shows an example of the arrangement of the main (content or menu) screen and the sub screen when the user selects the sub screen display. The position of both screens can be changed arbitrarily. The sub screen appears only when the advertisement is played and displays the advertisement. When the reproduction of the advertisement is finished, the main (content or menu) screen is displayed in full screen again. When the advertisement is a moving image advertisement (with sound), it is automatically displayed in full screen. In addition, the advertisement can be viewed on the full screen during the reproduction of the still image advertisement.

  When the user selects full screen display, the advertisement is displayed in full screen (see FIG. 6C), and the content is displayed in full screen after the advertisement ends (see FIG. 6D).

  Note that the audio playback of the sub screen is selected according to the audio status of the main screen. A menu is displayed on the main screen, and when there is no sound, the sound of the sub screen is output. In addition, when the main screen is reproducing content, the audio of the sub screen is not output. When the sound of the sub screen is stopped, the sub screen is switched to an advertisement image without sound such as an advertisement selection screen (see FIG. 7) or character information.

  After step S6, the reproduction of the moving image (content and advertisement) is started.

  When the user selects the forced reproduction of the advertisement, the advertisement reproduction timing can be changed by displaying the advertisement timing setting screen shown in FIG. 4 (S7).

  When the advertisement reproduction timing is not changed, information related to the reproduction of the advertisement selected by the user is stored in the reproduction order storage unit 250 (S8). Accordingly, the advertisement can be reproduced based on the information stored in the reproduction order storage unit 250 when the content is reproduced next time.

  Thereafter, the reproduction of the moving image (content and advertisement) is terminated (S9).

  According to this embodiment, since the user can select whether to play the advertisement forcibly or at an arbitrary timing, the user can enjoy the content without taking time and the server can send the advertisement to the user. Can be watched reliably.

  When the advertisement is forcibly reproduced, the advertisement reproduction order is automatically determined as described above, and the content and the advertisement are viewed on the entire screen.

  Further, when the user selects reproduction of an advertisement at an arbitrary timing and the advertisement is a moving image advertisement, the display unit 230 changes as shown in FIGS. 8A to 8C, for example.

  FIG. 8A shows the display unit 230 immediately after the start of content reproduction, and displays a main screen on which the content being reproduced is displayed and a sub screen on which an advertisement selection screen is displayed. The main screen can also be displayed as a full screen.

  FIG. 8B shows the display unit 230 when half of the content has been played back, and displays a main screen on which the content being played back is displayed and a sub screen on which an advertisement selection screen is displayed. At this time, the main screen becomes smaller immediately after the start and the sub screen becomes larger, and the reproduction of the advertisement is prompted. At the same time, the text information “Please watch the advertisement.” Is displayed in the margin part (the part without the main screen and sub screen) in order to tell that it is not a failure. The main screen cannot be displayed in full screen.

  FIG. 8C shows the display unit 230 when the reproduction of the content has passed 3/4, and displays a main screen on which the content being reproduced is displayed and a sub screen on which the advertisement selection screen is displayed. At this time, the main screen becomes smaller and the sub screen becomes larger than when half of the content has been reproduced, and the reproduction of the advertisement is prompted again. At the same time, the text information “Please watch the advertisement.” Is displayed in order to inform that it is not a malfunction. The main screen cannot be displayed in full screen. Full screen display after advertisement playback.

  By doing in this way, the server 100 can make a user surely view an advertisement that needs to be viewed.

  In the above embodiment, the advertisement reproduction selection unit 120 and the like are provided on the server 100 side, but it is needless to say that the advertisement reproduction selection unit 120 and the like may be provided on the communication terminal 200 side.

FIG. 1 is a block diagram showing a configuration of an advertisement reproduction system according to an embodiment of the present invention. FIG. 2 is a flowchart showing the operation of the advertisement reproduction system. 3A and 3B are diagrams for explaining the reproduction timing of advertisements. FIG. 4 is a diagram illustrating an example of the advertisement reproduction timing setting screen. FIG. 5 is a diagram illustrating an example of an advertisement display method selection screen. 6A and 6B are diagrams showing an example of the arrangement of the main screen and the sub screen when the sub screen display is selected, and FIGS. 6C and 6D are when the full screen display is selected. It is a figure which shows an example of arrangement | positioning with a main screen and a subscreen. FIG. 7 is a diagram illustrating an example of the advertisement selection screen. FIGS. 8A to 8C are diagrams for explaining a change in the size of the sub screen with respect to the main screen when the reproduction of the advertisement at an arbitrary timing is selected and the advertisement is a moving image advertisement.

Explanation of symbols

  1: advertisement playback system, 100: server, 120: advertisement playback selection unit (advertisement playback selection means), 130: advertisement playback order change unit (advertisement playback order change means), 140: advertisement playback timing change unit (advertising playback timing change) Means), 141: scene extraction unit, 150: playback status monitoring unit (playback status monitoring unit), 200: communication terminal, 240: speaker (audio playback unit), 250: playback order storage unit (playback order storage unit), 300 :network.

Claims (6)

In an advertisement reproduction system connected to a network and having a communication terminal for requesting and reproducing content and advertisements,
After the content and advertisement are requested from the communication terminal, the communication terminal is operated to play back the advertisement at a timing preset in the content or to play the advertisement at an arbitrary timing in the content Advertisement reproduction selection means for allowing the user to select before the content reproduction ;
An advertisement reproduction storage means for storing information relating to reproduction of the advertisement selected by the user to be reflected at the next reproduction after the reproduction of the content,
The ad playback storing means, after the selected pre-Symbol preset timing to the user, <br/> storing said arbitrary timing selected in said user during playing the content An advertisement playback system characterized by When the arbitrary timing is selected by the advertisement reproduction selection means, an advertisement reproduction timing changing means for causing a user operating the communication terminal to change the timing for reproducing the advertisement on the content;
Display means for displaying the content and the advertisement,
The screen for setting the reproduction timing of the advertisement is displayed on the display unit for a user operating the communication terminal when the timing is changed by the advertisement reproduction timing changing unit. Ad playback system. The advertisement reproduction system according to claim 2, wherein, when the advertisement is a moving image advertisement, the advertisement is displayed on the display unit in a full screen display. The advertisement reproduction timing changing means has a scene extraction unit, and the reproduction timing set by the user is based on the recommended reproduction position extracted by the scene extraction unit of a server that distributes the content and the advertisement to the communication terminal. 4. The advertisement reproduction system according to claim 2 or 3, wherein fine adjustment is performed. The advertisement reproduction system according to claim 2, wherein the advertisement reproduction timing changing means selects an advertisement reproduction position set by the user from a plurality of reproduction positions recommended by the content producer. A reproduction status monitoring means for monitoring a reproduction status, wherein the reproduction status monitoring means displays an advertisement selection screen when the advertisement is not reproduced for a predetermined time or more, and elapses of a time during which the advertisement selection screen is displayed The advertisement selection screen according to any one of claims 1 to 5 , wherein the advertisement selection screen is enlarged.

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