JP5388734B2 - Channel complex gift system - Google Patents

Description

  The present invention relates to a channel composite gift system for ordering and delivering gifts and managing customers for introduction into a distribution business such as a department store.

  A department store or the like is provided with a gift system (gift system) that accepts orders and delivery of gift products to a large number of gift recipients, such as a mid-year gift and a year-end gift. Customers who send gifts are provided with information about their own products and gift recipients (address, name, phone number, etc.) and product information determined by referring to sample products and catalogs displayed in the store. If you fill out the application form, you will be accepted at the reception desk. At the reception desk, the application form submitted by the client (customer) is read by OCR, performs accounting processing based on the product amount and its shipping cost, and issues a receipt and a reception number to complete the reception. After the reception is completed, a customer number is issued to the client (customer) and stored as a customer history.

  In addition, this gift system manages the purchase history for each season. For example, according to the time of year-end, the purchase history of the previous year's mid-year and previous year's year-end gift information (address, name, phone number), client (Customer) Information (address, name, phone number) is printed as a gift list (preliminary list) and sent to the client (customer) in advance by mail. For this reason, when applying for year-end gifts, customers can use the gift recipient list as an application form to determine the products for each gift recipient and apply at the reception desk. Is planned.

  In addition, for a gift system (hereinafter referred to as a “real gift system”) installed in an actual store (hereinafter referred to as a “real store”) as described above, a network without actually going to a department store or the like. A gift system (hereinafter referred to as “virtual gift system”) capable of purchasing a product from a virtual store existing above (hereinafter referred to as “virtual store”) has been put into practical use. A customer who uses this virtual gift system accesses the system from a personal computer at home and performs membership registration in advance to obtain a member (customer) number. When purchasing a product, log in to the system using this membership number, select the product to be purchased from the products displayed on the screen, and give information on the recipient (address, name, phone number, etc.) And payment information (card number, etc.) are entered to complete the application procedure. Also in this virtual gift system, the purchase history is managed in units of seasons, and can be confirmed by displaying the previous application history as a gift destination list on the screen.

  The above-mentioned real gift system and virtual gift system are independent systems. For example, when the same client (customer) uses each system, each history data (order data) is managed independently. Data cannot be used effectively. Therefore, it has been demanded to improve the service for customers by combining the real gift system and the virtual gift system. As such technology, the customer master on the gift system for the virtual store and the customer master on the gift system for the real store are linked by the customer correspondence table, and before the gift period begins, the orderer (requester) By updating the gift destination (destination) information for each unit, it is possible to refer to the gift recipient list from both the virtual store and the real store, and after the gift period, the purchase history is added to the next gift period. There is known a system having a function of preparing for the purpose (see Patent Document 1).

Japanese Patent No. 3535033

However, the above prior art has the following problems.
(1) Emphasis is placed on improving the convenience of the orderer on the Internet, which has the effect of guiding existing customers to a virtual store, but on the other hand, it may lead to a decrease in the number of customers at the real store. That is, there is no function for guiding a customer who uses a virtual store to a real store.
(2) When accepting gifts sent together, papers such as letters and photos are generally sent based on the conventional practice, but there is no difference in service level among traders. In addition, the system only keeps the category of the shipment as attribute information of the order information, and there is no special customer service function for the shipment.
(3) When the orderer places an order from the virtual screen, the purchase history prepared before the gift period can be referred to, but the time interval and information unit of information exchange timing between the virtual store and the real store is large. It is not possible to purchase multiple times from both virtual and real stores during the gift period.
(4) Although the orderer information is stored as personal information and reused in the next sales promotion, the gift destination information is ancillary attribute information for the department store to carry out the product delivery business smoothly and accurately. It is only stored and is not utilized effectively.

  Therefore, in view of the above-described problems of the prior art, the present invention is a channel combined gift system that can combine two sales channels of a real store and a virtual store in a composite manner to encourage repeated and continuous purchasing activities by customers. The purpose is to provide.

The channel composite gift system according to the present invention outputs an online order reception screen for designating a gift for each gift recipient to an orderer terminal connected via a network. A first database that accepts a temporary order input for each gift recipient and associates temporary order information to which a temporary order code for identifying the temporary order is added with an orderer number that identifies the orderer who has placed the temporary order. A virtual store gift server that is registered and managed with the virtual store gift server, connected to the virtual store gift server via the network, and accepts customer visit information to the real store and the main order entered in the real store, and Second data in which main order information added with an order number for identifying the main order is synchronously managed in the first database. A real store gift server that is registered and managed in a service, and is connected to the real store gift server via a dedicated network, and receives the store visit information and the provisional order code input by the customer in the real store, An in-store reception terminal that outputs to the real store gift server, and an order reception screen that is connected to the real store gift server via a dedicated network and designates the gift for each gift destination is displayed in the real store. An order receiving terminal for receiving the main order determined by the customer for each gift destination from the order receiving screen, and the real store gift server includes the store visit information registered in the second database. The priority customer for which the provisional order code has been input is extracted from the store reception terminal, and the order of the priority customer is extracted. The order reception screen including the provisional order information relating to a number is preferentially output to the order reception terminal, and the final order information confirmed based on the temporary order information at the order reception terminal is the second order information. It is characterized in that it is registered in a database.

  ADVANTAGE OF THE INVENTION According to this invention, the channel composite-type gift system which can combine the two sales channels of a real shop and a virtual shop, and can encourage a customer's repeated and continuous purchasing activity is provided.

The block diagram which shows the example of whole structure of the channel composite type gift system which concerns on one Embodiment of this invention. The block diagram which shows the structural example of the virtual shop server shown in FIG. The figure which shows the specific example of the memory | storage item of the table stored in the database part shown in FIG. The block diagram which shows the structural example of the real shop server shown in FIG. The figure which shows the specific example of the memory | storage item of the table stored in the database part shown in FIG. The figure explaining the flow of the order processing in the channel composite type gift system shown in FIG. The figure which shows the specific example of the online order screen displayed on the orderer terminal shown in FIG. The figure which shows the specific example of the goods change screen displayed on the orderer terminal shown in FIG. The figure explaining the recommended goods extraction process in the virtual store gift server shown in FIG. The figure which shows the specific example of the order reception screen displayed on the order reception terminal shown in FIG. The figure explaining the flow of the priority guidance process in the channel composite type gift system shown in FIG. The figure explaining the flow of the electronic simultaneous delivery delivery process in the channel composite type gift system shown in FIG. The figure explaining the access method to electronic sent goods from the gift destination terminal shown in FIG. The figure explaining the flow of the gift destination introduction process in the channel composite type gift system shown in FIG. The figure which shows the specific example of the online order screen displayed on the gift destination terminal shown in FIG.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing an overall configuration example of a channel composite gift system according to an embodiment of the present invention. As shown in the figure, the channel composite gift system according to the present embodiment is a virtual store (hereinafter referred to as “the customer”) who can purchase products online without actually going to a department store or the like. A virtual gift system 1 that provides “virtual store” on the network, and a real gift system 2 installed in an actual store (hereinafter referred to as “real store”) that the orderer actually visits for ordering. Are computer systems connected via a dedicated network 3. The Internet may be used as the dedicated network 3 by using a highly confidential Internet VPN or the like.

  The virtual gift system 1 is a computer system that includes a virtual store gift server 11 that manages information on products to be sold and processes orders input by users online. An orderer terminal 12 used for online gift ordering and a gift destination terminal 13 used by a gift delivery destination (gift destination) user are connected via the Internet 4.

  On the other hand, the real gift system 2 is provided for each real store, and provides a delivery slip, candy paper, and a gift for each orderer to the real store gift server 21 that processes an order based on an instruction of a customer who visits the store. A computer in which various printers 22 for printing destination lists and the like, a store reception terminal 23 for receiving customer visit information, and an order reception terminal 24 for receiving order information from a customer are connected via an in-house network such as a LAN. System.

  FIG. 2 is a block diagram illustrating a configuration example of the virtual store server 11. As shown in the figure, the virtual store server 11 includes an online order reception unit 110, a gift destination list creation unit 111, a recommended product extraction unit 112, a database management unit 113, a database unit 114, an order processing unit 115, and an approval processing unit. 116, a synchronization processing unit 117, an electronic shipment storage unit 118, and an electronic shipment acquisition unit 119.

  The online order reception unit 110 outputs various input screens such as an online order screen to the orderer terminal 12 connected via the Internet 4 and also orderser information (name, address, telephone) input on the screen. This is a program for receiving order information including product information (product name, product code, quantity, etc.), gift destination information (name, address, telephone number, etc.), order status (provisional order / main order), and the like.

  The gift recipient list creation unit 111 acquires order history information for the previous season and order information for this season from the database unit 114 via the database management unit 113 based on the logged-in customer information, and becomes a gift candidate for this season. This is a program for creating a gift destination list in which gift destinations are collected and outputting the list to the online order receiving unit 110.

  The recommended product extraction unit 112 extracts a recommended product that matches the recommended condition from the database unit 114 via the database management unit 113 based on the input recommended condition when a request for product proposal is requested on the online order screen. It is a program to do.

  The database management unit 113 is a program that manages data acquisition from the database unit 114 and data registration and update in response to processing requests from each connected unit.

  The database unit 114 is a storage device that stores various types of information necessary for ordering products. FIG. 3 is a diagram illustrating a specific example of storage items in the table stored in the database unit 114. Here, the merchandise master table 114a, the orderer master table 114b, the gift recipient master table 114c, the order receiving table 114d, the delivery reference table 114f, the order history table 114e, the introduction management table 114g, the best selling table 114h, the interpersonal table 114i and the alternative A proposal table 114j is included.

  As shown in FIG. 3A, the product master table 114a includes product codes, product names, product categories, amounts, target ages, related keywords, weight / dimensions, and numbers of candy paper numbers of all products sold as gifts. This is a table for storing catalog numbers and the like.

  As shown in FIG. 3 (b), the orderer master table 114b includes an orderer number, a store code, a name, an address, a telephone number, a FAX number, and an email address for an orderer who has placed an order in a virtual store or a real store. It is a table for storing personal information such as.

As shown in FIG. 3C, the gift destination master table 114c includes a gift destination number, a store code, a gift destination name, a gift destination address, a gift destination telephone number, a gift destination FAX number, and a gift destination email address. It is a table for storing personal information such as.

  As shown in FIG. 3D, the order receipt table 114d is a table that stores the virtual gift system within the current gift period such as the mid-year period or the year-end present period.

As shown in FIG. 3E, the order history table 114e is a table that stores an orderer number, a gift destination number, a year, a season, a product code, a catalog number, a quantity, an amount, and the like as past order information. For example, by referring to this table, it is possible to grasp what gifts each orderer has given to whom in the last season.

  As shown in FIG. 3 (f), the sent item reference table 114f has an orderer number, a store code, an order number, a gift destination number, a login ID, and a login password as information for referring to the sent item of the gift. This is a table for storing an electronic shipment storage address and the like. In the present embodiment, the orderer places an order by inputting a login ID, a login password, and an electronic shipment URL stored in the table from the gift destination terminal 13 and accessing a dedicated home page provided by the virtual store gift server 11. It is possible to refer to the electronic shipment that was added at the time of this.

  As shown in FIG. 3G, the introduction management table 114g is a table that stores an order number, a store code, a gift destination number, a login ID, a login password, a return status, and the like as information for associating an orderer with a gift destination. is there. In the present embodiment, at the order counter of the real store, the orderer is asked to approve whether or not to promote the store to the gift recipient, and if the approval is obtained, Introductory registration is performed based on the order information. In the present embodiment, the order number is used as the login ID to facilitate the identification of the introducer. However, the present invention is not limited to this.

  As shown in FIG. 3 (h), the best selling table 114h is a table that stores the best selling information such as product codes, genres, rankings, and cumulative sales points. The information in this table is registered based on information aggregated by, for example, a POS system (Point Of Sales system) linked with the approval system.

  As shown in FIG. 3 (i), the interrogation table 114i is a table that stores priority keywords for interim codes representing interim relationships with the orderer. For example, when the relationship is “boss”, “workplace” and “thank you” are recorded as priority keywords.

  As shown in FIG. 3 (j), the alternative proposal table 114j is a table that stores important items, alternative proposal ranks, product codes, and the like as information for proposing alternative products for a certain product.

  The order processing unit 115 is a program that performs order processing based on the order information output from the online order receiving unit 110 and the recommended product information output from the recommended product extraction unit. When the order status is a regular order, the order table 114d and the order history table 114e are updated via the database management unit 113, and an approval request is made to the approval processing unit 116 and a delivery of the product is requested to the delivery system 6. . On the other hand, when the order status is a provisional order, final order confirmation is performed at the real store, so no settlement or delivery request is made, and the order table 114d and the order history table 114e are stored via the database management unit 113. Only update.

  Further, when the order status is the actual order, the order processing unit 115 refers to the order table 114d via the database management unit 113 and issues an order number that uniquely identifies the order information. When the order status is a tentative order, a tentative order code that uniquely identifies the tentative order is issued.

  The approval processing unit 116 is a program that performs an approval process on the billing system 5 in response to an approval request from the order processing unit 116.

  The synchronization processing unit 117 acquires information of the database unit 212 and the electronic delivery item storage unit 216 of the real store gift server 21, and each of the corresponding database unit 114 and electronic delivery item storage unit 118 in the virtual store gift server 11. It is a program that performs synchronization processing with. The timing of the synchronization processing can be arbitrarily set, but a shorter one is preferable because real-time performance is required. In the present embodiment, when an order confirmation process is performed in the real gift system 2 and the database is updated, the virtual gift system 1 is immediately notified of the information and synchronization is performed.

  The electronic shipment storage unit 118 is a storage device that stores electronic shipments registered in the real store gift system 2. Examples of electronic shipments include electronic files such as photographs, audio (music and messages), and moving images.

  The electronic delivery acquisition unit 119 performs user authentication by comparing information acquired via the database management unit 113 based on information input from the gift destination terminal, and is designated by the authenticated user. This electronic program is obtained from the electronic package storage unit 118 and is output to the gift destination terminal 13.

  FIG. 4 is a block diagram illustrating a configuration example of the real store server 21. As shown in the figure, the real store server 21 includes a store visit reception unit 210, a database management unit 211, a database unit 212, an order reception unit 213, an order processing unit 214, an approval processing unit 215, and an electronic shipment storage unit 216. A synchronization processing unit 217 and a print management unit 218.

  The store visit section 210 refers to the store reception table 212h via the database management section 211 based on the information input at the store reception terminal 23, and issues a reception number (reference number) for identifying the customer who visited the store. This is a program for issuing a ticket from a ticket issuing machine (not shown) and registering the store visit information including the reception number and the reception time in the store reception table 212. When a temporary order code is input at the store reception terminal 23, the orderer number, the reception number, and the temporary order code are registered in the priority customer table 212i as priority customer information. It should be noted that it is also preferable to treat a customer as a priority customer in the same manner by inputting an issue number in a gift recipient list that is mailed in advance to the actual customer.

  The database management unit 211 is a program that manages data acquisition from the database unit 212 and data registration and update.

  The database unit 212 is a storage device that stores various types of information necessary for ordering products. FIG. 5 is a diagram illustrating a specific example of storage items of a table stored in the database unit 212. Here, a merchandise master table 212a, an orderer master table 212b, a gift recipient master table 212c, an order receipt table 212d, a sent goods reference table 212f, an order history table 212e, an introduction management table 212g, a store visit reception table 212h, and a priority customer table 212i. It is included.

  The merchandise master table 212a, the orderer master table 212b, the gift recipient master table 212c, the order receipt table 212d, the sent goods reference table 212f, the order history table 212e, and the introduction management table 212g are the merchandise master table 114a of the virtual store gift server 11, The orderer master table 114b, the gift destination master table 114c, the order receipt table 114d, the sent article reference table 114f, the order history table 114e, and the introduction management table 114g are tables having the same storage items, and will be described later. Data synchronization is performed by

  As shown in FIG. 5 (h), the store visit reception table 212h stores a reception number, an orderer number, a reception date and time, a reception status (standby / during reception, etc.), and manages customer order reception. .

  As shown in FIG. 5 (i), the priority customer table 212i is a table that stores reception numbers, orderer numbers, provisional order codes, and the like, and manages customer information to be preferentially guided.

  The order reception unit 213 outputs an order reception screen to the order reception terminal 24 connected via a network in the real store, and orderer information (name, address, telephone number, etc.) input on the screen. This is a program that accepts order information including product information (product name, product code, quantity, etc.), gift-destination information (name, address, telephone number, etc.), etc., and confirms the order. Further, the order receiving unit 213 takes in an electronic file such as a still image or a moving image taken by the photographing device 25 when there is a request for adding an electronic shipment from the orderer, and stores the electronic shipment storage unit. Store to H.216. At this time, the storage location of the electronic file is registered in the shipment reference table 212f via the database management unit 211.

  The order processing unit 214 is a program that issues a request for approval to the approval processing unit 215 based on the order information output from the order receiving unit 213 and requests the delivery system 6 to deliver the gift after approval.

  The approval processing unit 215 is a program that performs an approval process on the billing system 5 in response to an approval request from the order processing unit 214.

  The electronic shipment storage unit 216 is a storage device that stores electronic shipments output from the order receiving unit 213.

  The synchronization processing unit 217 acquires information of the database unit 114 and the electronic co-delivery storage unit 118 of the virtual store gift server 11, and each of the database unit 212 and the electronic co-delivery storage unit 216 corresponding to the real store gift server 21. Is a program that performs synchronization processing between The timing of the synchronization processing is the same as that of the synchronization processing unit 117 described above.

  The print management unit 218 is a program that manages various printers 22 that print a delivery slip, candy paper, a gift recipient list for each orderer, and the like.

  Hereinafter, a specific operation of the channel composite gift system configured as described above will be described in detail with reference to the drawings.

(1) Order Processing Based on Temporary Order FIG. 6 is a diagram for explaining the flow of order processing in the channel composite gift system.

  First, when logging in to the virtual store gift server 11 from the orderer terminal 12 (S601), in the gift destination list creation unit 111 of the virtual store gift server 11, the provisional table for this season is temporarily stored in the order table 114d via the database management unit 113. Order history information for this season and last season is acquired from the order information and order history table 114e, and a gift destination list in which candidates for gift destinations for this season are collected is created (S602). For example, when the first order of this season is made, a gift destination list that lists the gift destinations of last season is created, and for the second and subsequent orders, gifts that have already been provisionally ordered or fully ordered. A list of gift recipients that are excluded is created.

  Next, an online order screen including the gift destination list created by the gift destination list creation unit 111 of the virtual store gift server 11 is displayed on the orderer terminal 12 (S603), and the product master table 114a for each gift destination by screen operation. A gift is selected from the items stored in (S604). FIG. 7 is a diagram showing a specific example of an online order screen displayed on the orderer terminal 12. Here, since the orderer is a user who has an order record in the past, the orderer information is displayed in the upper column and the list of gift recipients is displayed in the lower column, and the gift recipient of this season can be selected based on the gift recipients of the previous season It has become. When the product change button is pressed, a product change screen is displayed. FIG. 8 is a diagram illustrating a specific example of a product change screen (for provisional order) displayed on the orderer terminal 12. Here, it is shown that there are two types of product input methods for placing a temporary order: a method of inputting a product code and a method of selecting and inputting a recommended condition. Recommended conditions include age, relationship, desired price range, prefecture of origin, preference, feeling of delivery, comparison with previous product, trend and best sellers, and conditions that you want to emphasize among these recommended conditions It can be specified.

  Next, when the temporary order button is pressed on the online order screen, a temporary order for the selected gift destination is transmitted from the orderer terminal 12 to the online order receiving unit 110 of the virtual store gift server 11 (S605). A provisional order is received (S606).

  Next, the online order receiving unit 110 determines whether or not there is a gift destination for which a product proposal request has been made in the provisional order information (S607). If it is determined that there is no product proposal request, the process proceeds to S609. On the other hand, when it is determined that there is a product proposal request, the recommended product extraction unit 112, based on the recommended conditions specified in the orderer terminal 12, the product master table 114a, the best selling table 114h, the interpersonal table 114i, The recommended product is extracted by combining the information of the alternative proposal table 114j and the order history table 114e (S608), and the process proceeds to S609. FIG. 9 is a diagram for explaining recommended product extraction processing in the virtual store gift server 11. Here, the product code, product category, category, amount, target age, production area, and keyword of the product master table 114a, and the corresponding items in the selling table 114h, the relationship table 114i, the alternative proposal table 114j, and the order history table 114e are shown in FIG. It is shown that the recommended products are extracted by associating based on the recommended conditions input from the order product change screen as shown in FIG.

  In step S <b> 609, the order processing unit 115 of the virtual store gift server 11 issues a provisional order code that uniquely identifies the provisional order, and outputs it to the database management unit 113 together with the provisional order information output from the online order reception unit 110. Registration in the table 114d is performed.

  Next, when the temporary order code issued by the order processing unit 115 is transmitted from the online order receiving unit 110 to the orderer terminal 12, the temporary order code is displayed on the orderer terminal 12 (S610). It should be noted that the orderer terminal 12 to which the temporary order code is transmitted may be a terminal other than the personal computer that placed the order. In the present embodiment, the transmission destination is a mobile phone in which an e-mail address is specified at the time of provisional order.

  Next, when the orderer who has made a temporary order visits the real store and enters the store registration from the store reception terminal 23 (S611), the store reception unit 210 of the real store gift server 2 is input. Then, store visit registration and priority customer registration are performed (S612), and preferential guidance is performed. Since the priority guidance process will be described later, the description thereof is omitted here.

  Next, when the order acceptance of the orderer is started, the order acceptance unit 213 of the real store gift server 2 refers to the order reception table 212d via the database management unit 211, and provisional order information related to the provisional order code. (S613), and an order reception screen including the provisional order information is displayed on the order reception terminal 24 (S614). FIG. 10 is a diagram illustrating a specific example of an order reception screen displayed on the order reception terminal 12. Here, the orderer information is displayed in the upper column, and the gift recipient list including the gift recipients and products selected on the virtual store side based on the gift recipients of last season is displayed in the lower column. In addition, if the product change button is pressed, the product change screen, if the sent item button is pressed, the electronic sent item registration screen, if the recommended item button is selected, the recommended items listed. The screen changes to a screen for selecting a product to order from among the items. Then, gifts and sent items are determined, and the order is confirmed by pressing the order button.

  Next, when product selection information is input at the order reception terminal 24 (S615), the order reception unit 213 of the real store gift server 21 performs a product confirmation process (S616). Further, when selection information of candy paper or packaging is input at the order reception terminal 24 (S615), the order reception unit 213 of the real store gift server 21 performs proof paper or packaging confirmation processing (S616).

  Next, the approval processing unit 215 of the real store gift server 21 calculates the shipping cost of the product in response to the approval request from the order processing unit 214 (S619), and confirms the amount charged with the product price (S620). The billing amount is displayed on the order receiving terminal 24.

  Next, when payment information such as a card number and a payment method is input at the order receiving terminal 24 (S621), the approval processing unit 215 of the real store gift server 21 communicates with the billing system 5 based on the input information. Then, an approval process is performed (S622).

  Upon completion of the approval process, the order processing unit 214 of the real store gift server 21 updates the order information in the order table 212d and registers the order information in the order history table 212e via the database management unit 211. The ordering process is completed (S623). At this time, the synchronization processing unit 217 transmits update information to the virtual store gift server 11 and synchronizes the tables.

  In this way, it is possible to place a temporary order at a virtual store from a personal computer at home, etc., and transmit information before the order is established to the real store, thereby linking the ordering action and integrating the real store and the virtual store. In other words, for customers who make purchases at virtual stores, there are concerns about operations, concerns about payments, concerns about selection of papers and names, etc., but it is necessary to share provisional order information with department store employees and confirm details in real stores. However, you can order with peace of mind, and after satisfying the actual product and taste, you can be convinced to purchase it, which increases your satisfaction. For the distribution business, it is possible to improve the frequency of customer visits to real stores and to obtain further purchases at real stores.

  In addition, since order reception can be started from a state in which information is input in advance in the virtual store, the terminal operation is made efficient, the order receiving time can be shortened, and the congestion of the event venue can be reduced. As a result, the satisfaction of new customers is improved as a store that is not awaited.

  In addition, the virtual store and the real store data are exchanged during the gift period, and the order information is managed synchronously in units of gift destinations in real time or several times during the day. Avoid duplicate orders. That is, for the customer, the customer service can be improved because the customer can place an order from the virtual store or the real store any number of times during the gift period.

(2) Priority guidance by provisional order FIG. 11 is a diagram for explaining the flow of priority guidance processing in the channel composite gift system.

  First, when a temporary order code is input from an input device (not shown) of the store visit terminal 23 (S1101), the store accepting unit 210 of the real store gift server 21 includes a newly issued receipt number and a reception time. The store visit information is registered in the store reception table 212h (S1102), and the priority customer information including the reception number and the provisional order code is registered in the priority customer table 212i (S1103).

  Next, the order receiving unit 213 of the real store gift server 21 determines the presence / absence of an empty terminal from the usage status of the order receiving terminal 24 (S1104). If it is determined that there is a free terminal, the process proceeds to S1105. On the other hand, if it is determined that there is no free terminal, the same process is repeated at a predetermined cycle until a free terminal appears.

  In S1105, the order reception unit 213 of the real store gift server 21 refers to the store visit reception table 212h and the priority customer table 212i, and determines the customer who will receive the next order. For example, when there is priority customer information in the priority customer table 212i, even when other general customers who have received prior to the customer who made the temporary order are waiting for the turn in the waiting area of the real store, The priority customer related to the provisional order is determined as the next reception target.

  Next, the order reception unit 213 of the real store gift server 21 searches the order reception table 212d using the temporary order code as a key (S1106), and displays the acquired temporary order information on the empty order reception terminal 24 ( S1107). When an order reception screen including provisional order information is displayed on the order reception terminal 24, the reception clerk calls the corresponding customer, and the order reception starts after sitting.

  Next, when product selection information is input from the order reception screen at the order reception terminal 24 (S1108), the order reception unit 213 of the real store gift server 21 performs a product confirmation process (S1109). When the selection information of candy paper or packaging is input at the order reception terminal 24 (S1110), the order reception unit 213 of the real store gift server 21 performs the confirmation processing of candy paper or packaging (S1111).

  Next, the approval processing unit 215 of the real store gift server 21 calculates the shipping cost of the product in response to the approval request from the order processing unit 214 (S1112), and determines the amount charged by summing up with the product price (S1113). The billing amount is displayed on the order receiving terminal 24.

  Next, when payment information such as a card number and a payment method is input at the order reception terminal 24 (S1114), the approval processing unit 215 of the real store gift server 21 communicates with the billing system 5 based on the input information. Then, the approval process is performed (S1115).

  Upon completion of the approval process, the order processing unit 214 of the real store gift server 21 updates the order information in the order table 212d through the database management unit 211, registers the order information in the order history table 212e, and the priority customer. The priority customer information is deleted from the table 212i, and the order process is completed (S1116). At this time, the synchronization processing unit 217 transmits update information to the virtual store gift server 11 and synchronizes the tables.

  In this way, when a virtual order is temporarily placed, a specific provisional order is completed when the provisional order is completed so that the customer service can be preferentially received even if it is not placed in a crowded long queue at the department store event hall. By providing a function to send the order code to the orderer's mobile phone, etc., customers who come to the store after pre-ordering at the virtual store can receive customer service preferentially. There is an effect that, when a certain degree of satisfaction is obtained, the next time, after making a temporary order at a virtual store, the user is encouraged to come to the store.

(3) Electronic Shipment FIG. 12 is a diagram for explaining the flow of electronic package delivery processing in the channel composite gift system. This process is executed when the sent goods registration button is pressed from the order reception screen.

  First, when an electronic shipment including a greeting message photographed by the photographing device is taken into the order reception terminal 24 and uploaded to the real store gift server 21 (S1201), the order reception unit 213 of the real store gift server 21 is used. The electronic co-delivery product is stored in the electronic co-delivery product storage unit 216 (S1202). At this time, the order receiving unit 213 registers the storage location of the electronic shipment together with the order number, the orderer number, and the gift destination number in the shipment reference table 212f. In addition, the synchronization processing unit 217 transmits update information to the virtual store gift server 11 to synchronize with the sent item reference table 212f and the electronic sent item storage unit 216.

  Next, with confirmation of the product, candy paper, and packaging, the order processing unit 214 registers the order information including the shipment flag in the order reception table 212d, and the order reception is completed (S1202).

  Next, the print management unit 218 prints a delivery slip and candy paper from the printer based on the order information acquired from the order reception table 212d (S1204, S1205), and the same transmission acquired from the same product reference table 212f. A URL guide describing the URL of a dedicated homepage that can access the product storage location is printed (S1206).

  Then, when the URL guide is delivered from the delivery center to the gift recipient along with the gift with the candy paper attached, the URL described in the URL guide is accessed from the gift destination terminal 13 and the login ID (order number) is accessed from the dedicated home page. ) And the password are used to log in to the virtual store gift server 11 (S1207). When the login is accepted (S1208), the electronic package acquisition unit 119 uses the storage location acquired from the package reference table 114f. The electronic delivery item is extracted (S1209), and the electronic delivery item is displayed on the gift destination terminal 13 (S1210). FIG. 13 is a diagram for explaining a method for accessing the electronic delivery from the gift destination terminal 13. Here, the two-dimensional barcode described in the URL guide delivered together with the gift is read by the mobile phone (gift destination terminal 13), the dedicated home page is accessed, and the virtual store gift server 11 is logged in. The case where the orderer refers to a moving image (electronic shipment) registered at the time of ordering is illustrated. Note that the URL may be directly input from the keyboard.

  As described above, the function of taking in and managing electronic incidental information in the order receiving function of the real store can further promote the fusion of the real store and the virtual store. In other words, an electronic file obtained by photographing an orderer's facial expression or message with a photographing device 25 such as a camera at an order counter in a real store is managed as electronic supplementary information, and a gift destination refers to or downloads image data from the virtual store homepage. Since it can be acquired, it is possible for a customer (orderer) to give a gift that has never existed to a gift recipient. In addition, since the gift recipients can feel the sincerity of the gifts as a result of the delivery, it is expected that both parties will be more motivated to purchase. Furthermore, since virtual stores are not geographically limited, it is possible to acquire fans from consumers all over the country.

(4) Giftee introduction FIG. 14 is a diagram for explaining the flow of the giftee introduction process in the channel composite gift system.

  First, at the order counter of the real store, the orderer is asked to approve whether or not to promote the store to the gift recipient, and when the approval information is input from the order receiving terminal 24 ( S1401), the order reception unit 213 of the real store gift server 21 registers the relationship between the orderer and the gift recipient in the introduction management table 212g, and when the order is confirmed as shown in FIG. 6 (S1404), the order information is displayed. The order receipt table 212d and the shipment information are registered in the shipment reference table 212f.

  Next, the print management unit 218 of the real store gift server 21 refers to the delivery reference table 212f and describes the URL, login ID (order number), password, etc. of a dedicated home page where an order can be made at a preferential price. The completed URL guide is printed (S1402). This URL guide is delivered to a gift recipient together with a gift as a kind of the sent item.

Next, when the other party receiving the gift accesses the dedicated home page of the URL described in the URL guide from the gift destination terminal 13 and enters the order number and password to log in (S1405), the virtual store gift server 11, the online order reception unit 110 refers to the introduction management table 212g that is synchronized with the real store gift server 21 side, and if it is the target of the preferential service, permits the login and preferential information from the product master table 114a. Is obtained (S1407), and a special order screen is displayed on the gift destination terminal 13 (S1408). For example, on the preferential order screen, a list of products for which a discount has been made from the regular product price is displayed. FIG. 15 is a diagram showing a specific example of an online preferential order screen (for return) displayed on the gift destination terminal 13. Here, when a gift recipient who receives an introduction from the orderer and logs in to the dedicated website returns to the recipient, the registered information of the gift recipient entered by the original orderer at the time of ordering is the orderer information in the upper column. It is indicated that the registration information of the original orderer to be returned is displayed as gift destination information in the lower column. In addition, when the product selection button is pressed, a product selection screen displayed with a preferential price is displayed.

  Next, when a product is selected from the gift destination terminal 13 (S1409) and the online order receiving unit 110 of the virtual store gift server receives an order (S1410), the orderer master uses the order number input at the time of login as a key. The table 114h is updated, and points are given to the original orderer who is the introducer (S1411).

  And the online order reception part 110 of a virtual store gift server transmits the point grant notification mail to the registered mail address of the orderer terminal 12 (S1412).

  In this way, when the order screen is accessed via the dedicated homepage, it is possible to identify that the customer has visited the virtual store through an introduction from the original orderer, so the name and thank you message of the original orderer By displaying the screen and controlling the product price of the virtual store so that it can be sold at a preferential price, at the same time by issuing referral fee (discount) points that can be used during the next gift period to the original orderer who is the introducer , Can encourage further use of this service. In addition, for the distribution industry, it is possible to incorporate gift recipients into customers, which has the effect of expanding customer share. Furthermore, when the gift recipient gives back to the orderer, it is not only possible to purchase at a preferential price, but it is also possible to place an order immediately with the default display of your address and name as the orderer from the virtual store. There is an advantage that can be omitted.

  Note that the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. In addition, various inventions can be formed by appropriately combining a plurality of components disclosed in the embodiment.

  For example, in the present embodiment, an electronic shipment is created by photographing in a real store, but an electronic file brought by the orderer may be captured. Similarly, when placing an online order from the orderer terminal 12, it may be uploaded to the virtual store gift server 11 and managed. The method of registering the electronic shipment to the virtual store gift server 11 can be arbitrarily changed in design.

DESCRIPTION OF SYMBOLS 1 ... Virtual gift system 2 ... Real gift system 3 ... Dedicated network 4 ... Internet 11 ... Virtual store gift server 12 ... Order main terminal 13 ... Gift destination terminal 21 ... Real store gift server 22 ... Printer 23 ... Visit reception terminal 24 ... Order Reception terminal 110 ... Online order reception part 111 ... Gift recipient list creation part 112 ... Recommended product extraction part 113 ... Database management part 114 ... Database part 115 ... Order processing part 116 ... Decision processing part 117 ... Synchronization processing part 118 ... Electronic transmission Product storage unit 119 ... Electronic co-delivery product acquisition unit 210 ... Visit reception unit 211 ... Database management unit 212 ... Database unit 213 ... Order reception unit 214 ... Order processing unit 215 ... Decision processing unit 216 ... Electronic co-delivery product storage unit 217 ... Synchronization processing unit 218... Print management unit

Claims (6)

An online order reception screen for designating gifts for each gift recipient is output to the orderer terminal connected via the network, and the provisional order input for each gift recipient is received from the online order acceptance screen. And a virtual store gift server that registers and manages the temporary order information to which the temporary order code for identifying the temporary order is associated with the orderer number that identifies the orderer who has made the temporary order in the first database. ,
A main order connected to the virtual store gift server via the network, accepting customer visit information to the real store and the main order input in the real store, and adding an order number for identifying the main order A real store gift server for registering and managing information in a second database managed synchronously with the first database;
A store visit terminal connected to the real store gift server via a dedicated network, receiving the store information and the provisional order code input by the customer in the real store, and outputting to the real store gift server;
An order reception screen that is connected to the real store gift server via a dedicated network and designates the gift for each gift destination is displayed in the real store, and the customer receives each gift destination from the order reception screen. An order acceptance terminal for accepting the confirmed main order;
With
The real store gift server extracts a priority customer for which the provisional order code has been input at the store reception terminal from the customers whose store visit information is registered in the second database, and the order of the priority customer The order reception screen including the provisional order information relating to the main number is preferentially output to the order reception terminal, and the final order information confirmed based on the provisional order information at the order reception terminal is the second order information. Channel-type gift system characterized by being registered in the database. The first and second databases store an order table storing the provisional order information and the main order information in this season for each orderer, and the main order information up to last season is received for each orderer. At least an order history table stored as history information, and
The virtual store gift server refers to the order table and the order history table in the first database synchronized in real time with the second database, and the provisional order information relating to the orderer in the current season Alternatively, a new online order reception screen including a gift destination list in which the gift destination to which the order information has been registered is excluded from the gift destinations acquired from the order history information is output to the order reception terminal. The channel composite type gift system according to claim 1. The virtual store gift server obtains electronic sent items registered in the real store gift server by synchronous processing when ordering the gift items, and the order number associated with the gift items is sent to the virtual store gift server. Managed in the storage device in association with, and
If the virtual store gift server, which is accessed from the gift destination terminal via the network on the basis of the URL and the order number described in U RL guidebook that has been delivered to the gift destination together with the gifts, said orders 3. The channel composite gift system according to claim 2, wherein an electronic delivery item associated with a number is extracted from the storage device and output to the gift destination terminal. The virtual store gift server outputs an online product order screen based on a preferential price to the gift destination terminal when accessed from the gift destination terminal based on the URL described in the URL guide and the order number. 4. The channel composite according to claim 3 , wherein a new preferential point is given to the orderer by updating a database using the order number as a key in a new order from the gift destination terminal. Mold gift system. The virtual store gift server, when a return order with the orderer as a gift destination is specified from the gift destination terminal, the gift destination registered in the first database when the gift is ordered, and claims wherein obtains the personal information orderer, the online product ordering screen the gift destination personal information orderer column, characterized by automatically displaying the personal information of the orderer to answer the destination field gifts 4. The channel combined gift system according to 4.   When the virtual store gift server receives provisional order information including a product proposal request from the orderer terminal, the virtual store gift server extracts a predetermined number of recommended products based on the recommended conditions of the gifts input from the orderer terminal 6. The channel composite gift system according to claim 5, wherein new provisional order information including these recommended items is registered in the order reception table.