JP5381083B2 - Content evaluation system, profit sharing method and program by viewer evaluation - Google Patents

Description

  The present invention relates to a content evaluation system, a profit distribution method by viewer evaluation, and a program, and in particular, a content evaluation system that gives incentives to a content creator according to evaluation from the viewer, a profit distribution method by viewer evaluation, and Regarding the program.

  Patent Document 1 discloses a browser evaluation type content publishing method. According to this document, a step of receiving a content registration request from a content provider and registering the content in a content evaluation site, and receiving evaluation information from a viewer for the registered content, and contents of the evaluation information According to the contents, and the step of calculating the amount of remuneration for each content provider according to the disclosure order of the registered contents.

JP 2002-366844 A

  In the method of Patent Document 1, a reward corresponding to the publication order can be distributed to a provider of content that has been highly evaluated by the viewer. However, the evaluation site operator (service operator) as referred to in the same document There is no mention of profit sharing between content providers. For example, if the site is operated by advertising fees from advertisers or membership fees from service subscribers, the evaluation site operator uniformly receives some of the advertising fees and membership fee revenues, and the rest as a reward. It is possible to distribute according to

  However, according to the above method, rewards are reduced according to the share of the evaluation site from those who provide extremely good content and contribute to improving access to the evaluation site. Also, those who have not made any contribution to improving access to the evaluation site will be paid. If the above situation is left unattended, the number of high-quality contents decreases, and as a result, the advertising fee income and the membership fee paid according to the number of accesses may decrease.

  The present invention has been made in view of the above-described circumstances, and the object of the present invention is to continuously provide excellent content by optimizing incentives given to those who provide excellent content. It is an object of the present invention to provide a content evaluation system, a profit sharing method and a program based on viewer evaluation, which can be performed.

According to the first aspect of the present invention, a point input receiving unit that receives input of an evaluation point having monetary value from the viewer of the content to the viewed content, and an evaluation that stores the evaluation point for each content and point storage unit, at predetermined aggregation interval, based on the evaluation points for each stored content in said evaluation point storage unit calculates the score, and ranking unit that performs ranking, content or rank the predetermined of A profit distribution processing unit that distributes profits according to the evaluation points to the author, and the profit distribution processing unit further provides viewers who have input evaluation points for the content of the predetermined rank or higher. content evaluation sheet to distribute at least part of evaluation points the entered to the content of less than ranking the predetermined Temu is provided.

According to the second aspect of the present invention, a content evaluation system including an evaluation point storage unit that stores an evaluation point for each content received from a viewer receives a monetary value from the content viewer for the content viewed. accepting an input of evaluation points and a step of storing the evaluation point storage unit, at predetermined aggregation interval, a score was calculated based on the evaluation points for each of the stored in the evaluation point storage unit content, ranking a step of performing, to the author of ranking or more contents predetermined distributes the profit in accordance with the evaluation points earned, the steps of distributing the profit attributable to the rest of the evaluation points to the service operator, the previously determined order or For viewers who have entered evaluation points for the content of A step of distributing at least a portion of the input evaluation points to Ceiling, profit sharing method according to audience ratings including is provided.

According to the third aspect of the present invention, a process of receiving an evaluation point having monetary value from a viewer of the content and viewing the content and storing it in the evaluation point storage unit, and a predetermined counting interval. the evaluation calculates a score based on the evaluation points of the point storage portion stored each content, a process for ranking, the author of the rank or more contents predetermined, the benefits in accordance with the evaluation points earned Distributing and distributing profits according to the remaining evaluation points to the service operator, and inputting to the content lower than the predetermined rank for the viewer who has input the evaluation points for the content higher than the predetermined rank And a program for causing a computer to execute a process of distributing at least a part of the evaluated points .

  According to the present invention, it is possible to secure excellent content and increase the advertising fee income and the membership fee paid according to the number of accesses. The reason is that we adopted a mechanism that distributes the profits according to the evaluation points acquired to the creators of content of a predetermined rank or higher and allows the profits according to the remaining evaluation points to be shared by the service operator. is there.

[Summary of Invention]
First, an outline of the invention will be described. The present invention calculates scores from evaluation points assigned to each content at a predetermined counting interval, ranks them (see FIG. 4), and gives the creators of content higher than a predetermined rank to the acquired evaluation points. The corresponding profit is distributed (see “high rank” in FIG. 4).

  For example, when the evaluation point has a value of 1,000 yen with one point, the creator of the content having a predetermined rank or higher will be distributed the profit of the number of acquired points × 1000 yen. Then, the service operator collects the points acquired by the content lower than the predetermined order as the operation cost (see “Point confiscation” in FIG. 4).

[First Embodiment]
Next, a first embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing the configuration of a content evaluation system according to the first embodiment of the present invention.

  Referring to FIG. 1, a video service site (content evaluation system) 30 that can be accessed from a viewer terminal 10 operated by a viewer and a content author terminal 20 operated by a content author via a network is shown. ing.

  Hereinafter, the operator of the video service site (content evaluation system) 30 is defined as “service operator”. In addition, a point to be exchanged between the service operator, the viewer, and the content creator is defined as an “evaluation point”. The viewer can purchase evaluation points from the service operator and increase the number of evaluation points that can be exercised. Evaluation points can also be exercised as points for viewing paid content, and viewers can choose to view free content and exercise evaluation points, or exercise evaluation points to view paid content It shall be possible. It is assumed that the content operator pays money, etc., commensurate with the sales amount of the evaluation points exercised by these viewers from the service operator. The detailed mechanism will be described later in detail.

  FIG. 2 is a block diagram showing a detailed configuration of the moving image service site (content evaluation system) 30. Referring to FIG. 2, the video service site (content evaluation system) 30 includes a content management unit 31, a point input receiving unit 32, a ranking disclosure unit 33, a content storage unit 34, an evaluation point storage unit 35, and a profit. And a distribution processing unit 36.

  Each unit of the moving image service site (content evaluation system) 30 can be realized by a program executed by a computer constituting the moving image service site (content evaluation system) 30, and generally operates as follows.

  The content management unit 31 distributes the content stored in the content storage unit 34 in response to a request from the viewer terminal 10. Further, the content management unit 31 registers content in the content storage unit 34 in response to a request from the content creator terminal 20.

  The point input receiving unit 32 receives an input of evaluation points for the content from the viewer terminal 10 that has distributed the content, and transmits it to the evaluation point storage unit 35. The form of receiving the evaluation points for the contents from the viewer terminal 10 can take the form of explicitly inputting the evaluation value and the evaluation frequency according to the personal interest and the degree of impression for each content.

  The ranking publishing unit 33 ranks contents based on the evaluation points stored in the evaluation point storage unit 35 and publishes the ranking results (ranking). The disclosure of this ranking ensures the transparency of profit distribution, which will be described later.

  The content storage unit 34 stores free content and paid content. Free content is content that a viewer can view freely. Here, it is assumed that free content is the target of evaluation point input.

  The evaluation point storage unit 35 stores evaluation points for each content stored in the content storage unit 34, for example, as shown in FIG.

  The profit distribution processing unit 36 functions as a ranking unit that ranks the contents based on the evaluation points stored in the evaluation point storage unit 35, and the author of the content whose result (ranking) is a predetermined rank or higher. For this, a process of distributing profits according to the obtained evaluation points is performed. This profit distribution process can be executed, for example, by transferring money to the account of each content creator, or by giving points that can be exercised in the same manner as money to the creator of each content.

  The ranking of the contents can be corrected using elements other than the evaluation points. For example, weighting function f (total number of viewings, total number of comments, total number of acquired evaluation points) = a × total number of viewings + b × total number of comments + c × total number of acquired evaluation points (where a, b, c are appropriate constants) It is good also as ranking in order according to the score calculated | required by.

  Next, the operation of this embodiment will be described with a specific example. First, the service operator determines a certain appropriate period (ranking aggregation period) and a rank (for example, p rank; where p <the total number of contents n) or a score (for example, q points) for which profits are to be distributed. From the start stage of this period, the aggregation of ranking parameters starts, and it is declared that profits will be distributed according to evaluation points to content creators whose rank or score at the end of the period is equal to or higher than the determined rank or score. To do.

  On the other hand, the viewer purchases evaluation points in a desired unit from the service operator. The viewer uses the viewer terminal 10 to access the video service site (content evaluation system) 30 and browse the content ranking and content list. Here, the viewer may use the evaluation points to see the paid content, or vote for an appropriate amount of evaluation points of his / her sense against what was interesting to see the desired free content. Also good.

  At the end of the period, the video service site (content evaluation system) 30 calculates a score from the evaluation points input from the viewer for each content, and performs ranking.

  When evaluation points are given as shown in FIG. 3 at the end of the period, for example, when ranking is performed only with the total number of acquired evaluation points, a ranking as shown in FIG. 4 can be created.

  In this ranking, the content of the higher rank determined in advance (for example, pth or higher; where p <total number of contents n) or the content of the higher rank having the predetermined score is selected and given to these The profit corresponding to the evaluation point is distributed to the content creator.

  On the other hand, points assigned to content less than a predetermined rank (for example, p-rank; however, s <total content number n) or content that does not satisfy the predetermined score (for example, q points) The operator collects (confiscates).

  As described above, the content creator can obtain a full profit (that is, a manuscript fee / content creation fee) corresponding to the number of evaluation points he has obtained for the service operator. Alternatively, if the profit corresponding to the number of evaluation points is paid in the form of evaluation points, the content creator can view paid content equivalent to the amount of money or watch free content created by other content creators, Evaluation points can also be entered.

  As described above, in the present embodiment, it is possible to return profits commensurate with the evaluation to content creators who have created interesting content. The reason is that the total points obtained are distributed to the top ranking content without collecting the cost corresponding to the site operation cost.

  In the present embodiment, the revenue required by the service operator is also secured. The reason is that the evaluation points acquired by the lower ranking contents are distributed.

  In the present embodiment, it is possible to continuously provide higher quality content to the viewer. The reason is that, as described above, profit sharing to excellent content creators is performed and the operation cost is guaranteed to the service operator. Further, if the content creator can use the distributed profit to view paid content, it is considered that the content creator greatly contributes to improvement of the content creator's willingness to create.

[Second Embodiment]
Subsequently, a second embodiment of the present invention in which changes are made to the first embodiment will be described in detail. The present embodiment is only a change in that profits are distributed to the viewer, and can be realized with the same configuration as in the first embodiment. Therefore, the difference will be mainly described below.

  In the first embodiment, there is no return to the viewer who has input evaluation points for the content of the higher rank. However, if the number of users of the video service site (content evaluation system) 30 or the number of times the content is viewed increases and the income paid mainly in the form of evaluation points exceeds a certain level, the service operator It is possible to obtain point revenue that exceeds the operating cost of the evaluation system.

  In the present embodiment, assuming such a situation, points are given to viewers who have found excellent content, and an incentive to legitimately evaluate excellent content is provided. An example will be described below.

  First, the service operator determines an appropriate period (ranking aggregation period) and a rank or score to be a target of profit sharing.

  Viewers who watched the content immediately after the start of the period (ranking count period) do not see the information in the ranking of the content, so it is difficult to predict the content that will ultimately be ranked and enter the evaluation points. is there. On the other hand, viewers who watched the content after the middle of the period can easily input evaluation points to the higher-ranked content because the information on the content ranking is visible.

  Therefore, in the present embodiment, together with the evaluation points input to the content by each viewer, the input timing of the evaluation points is recorded and used for distributing points.

  For example, it is assumed that the ranking as shown in FIG. 4 has been created in the same manner as in the first embodiment. Further, it is assumed that the operation cost of the service operator during that period is equivalent to 100 points in evaluation points.

  For example, in the first embodiment, 123 points + α (evaluation points given to the other lower content) given to the content A of the lower rank are distributed to the service operators. On the other hand, in this embodiment, 23 points + α obtained by subtracting 100 points as the operation cost from 123 points + α is returned to the viewer who has input the evaluation points to the higher-ranked content. The evaluation points that are refunded to each viewer are calculated such that there are many input evaluation points, and the earlier the evaluation points are input, the more refund points. For example, if the point refund rate is α and the addition coefficient corresponding to the time is λ, the points to be returned to the viewer who has input the evaluation points at the time t from the start time are calculated by α · input points + λt. .

  In addition, for example, it is considered that the rank is often determined after a certain time T from the start of the period. For example, the following formula [Equation 1] for performing point addition according to time can be used for viewers who voted before the time t from when the evaluation point is input exceeds a certain time T. As in the previous equation, α in [Expression 1] is a point refund rate, and λ is an addition coefficient corresponding to time.

  As described above, evaluation points are refunded according to the number of points voted by each person and the voting period for viewers who have found excellent content at an early stage. As a result, there is a possibility that more redistribution points will be returned to the viewers when the viewers vote for more points quickly for interesting content. That is, among the three parties, it becomes possible to distribute profits to those who are related to the higher-ranked content (content authors and viewers).

  The preferred embodiments of the present invention have been described above. However, the present invention is not limited to the above-described embodiments, and further modifications, replacements, and replacements may be made without departing from the basic technical idea of the present invention. Adjustments can be made. For example, in the above-described second embodiment, the evaluation point is described as being refunded. For example, the viewer who has input the evaluation point earliest to the content that finally becomes the top one to the third place, It is good also as what distributes the evaluation point which exceeds the input evaluation point as a privilege to the viewer who voted most evaluation points to each of the top 1st to 3rd.

  The present invention can be applied to a content providing system that provides a large number of contents to a plurality of users and receives evaluations from the users over the Internet or the like. For example, the present invention can be suitably applied to a content providing system in which a cooking recipe is disclosed as content and each user gives an evaluation point to the cooking recipe.

It is a block diagram showing the composition of the contents evaluation system concerning a 1st embodiment of the present invention. It is a block diagram showing the detailed structure of the moving image service site (content evaluation system) of FIG. It is a figure for demonstrating the evaluation point of the content memorize | stored in the moving image service site (content evaluation system) of FIG. It is a figure for demonstrating the outline | summary of the ranking of the content by this invention, and a profit distribution method.

Explanation of symbols

10 viewer terminal 20 content creator terminal 30 video service site (content evaluation system)
31 Content Management Unit 32 Point Input Accepting Unit 33 Ranking Release Unit 34 Content Storage Unit 35 Evaluation Point Storage Unit 36 Profit Distribution Processing Unit

Claims (7)

A point input receiving unit that receives input of evaluation points having monetary value from the viewer of the content,
An evaluation point storage unit for storing evaluation points for each content;
In certain aggregation interval, the evaluation score was calculated based on the evaluation points of the point storage portion stored each content, a ranking unit that performs ranking,
A profit distribution processing unit that distributes profits according to the evaluation points to creators of content of a predetermined rank or higher;
Equipped with a,
The profit distribution processing unit further distributes at least a part of the evaluation points input for the content lower than the predetermined rank to the viewer who inputs the evaluation points for the content of the predetermined rank or higher. Evaluation system. The evaluation points distributed to the viewers are determined by the evaluation points input by each viewer and the time when each viewer inputs the evaluation points,
The content evaluation system according to claim 1, wherein a greater number of evaluation points are input, and more evaluation points are distributed as an evaluation point is input earlier. The evaluation point can be used as a point for viewing paid content,
The authors of the viewer or content, and view content that can enter the evaluation point, or to exercise evaluation points, according to claim 1 or 2 content rating system can be selected whether to view pay content. The content ranking system according to any one of claims 1 to 3 , wherein the ranking unit calculates a score using the total number of viewers or the number of comments attached to each content in addition to the evaluation points. Furthermore, the content evaluation system as described in any one of Claims 1 thru | or 4 provided with the ranking publicizing part which discloses the order | rank (ranking) by the said score. A content evaluation system including an evaluation point storage unit that stores evaluation points for each content received from a viewer,
Receiving an evaluation point having a monetary value from the content viewer for the viewed content and storing it in the evaluation point storage unit;
In certain aggregation interval, a score was calculated based on the evaluation points for each of the stored in the evaluation point storage unit contents, and a step of performing a ranking,
Distributing profits according to the obtained evaluation points to creators of contents of a predetermined rank or higher, and distributing profits according to the remaining evaluation points to the service operator ;
Distributing at least a part of the evaluation points input for the content lower than the predetermined order to the viewers who input the evaluation points for the content of the predetermined order or higher. Distribution method. A process of accepting input of evaluation points having monetary value from the viewers of the content, and storing them in the evaluation point storage unit ;
In certain aggregation interval, and based on the evaluation points for each stored content in said evaluation point storage unit calculates a score, assign a ranking process,
A process of distributing profits according to the earned evaluation points to creators of contents of a predetermined rank or higher, and distributing profits according to the remaining evaluation points to the service operator;
A program for causing a computer to execute a process of distributing at least a part of evaluation points input for content less than the predetermined order to a viewer who has input evaluation points for content of the predetermined order or higher .

Images