JP5378013B2 - Product display method and product display stand used therefor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a merchandise display method and a merchandise display stand using the same that can display a lot of merchandises and testers while providing the relative information in an understandable way and that can easily interchange and rearrange them. <P>SOLUTION: A display face is formed of a plurality of concave housings 13, which can store externally standardized testers 12, in an orderly arranged manner. Image display devices 14A to 14C having approximately the same dimensional outline as the testers 12 are also prepared. The concave housings 13 are used to orderly display the testers 12 and image display devices 14A to 14C. The liquid crystal displays 15 of the image display devices 14A to 14C are designed to display the information about the testers 12 displayed near them. <P>COPYRIGHT: (C)2010,JPO&amp;INPIT

Description

  The present invention relates to a merchandise display method capable of displaying a large number of merchandise and testers at a store while providing related information, and a merchandise display stand that can be easily replaced or rearranged, and a merchandise display stand used therefor It is.

  Conventionally, large-sized cosmetic display fixtures have been installed in self-type cosmetics stores and drug stores so that customers can freely select cosmetics at the store without consulting the store clerk. A lot of cosmetics and testers are displayed on each shelf like daily goods.

  When performing the above display, cosmetics and testers are not arranged directly on the shelf of the fixture, but the shelf surface is divided into several parts, and a small display stand that accommodates and holds the cosmetics and testers is arranged in each divided space. There are many ways to display. That is, when display is performed using such a small display stand, it is easy to replace and rearrange products and testers, and the optimum display form can be maintained and managed with little effort.

  An example of such a display stand is as shown in FIG. This display stand has a number of testers 3 consisting of a powder foundation 1 (color swatch) filled in an intermediate dish (not shown) on the display surface and a tester storage tray 2 for storing the powder foundation 1 as a sample. Regularly housed and separately displayed cotton and brushes allow customers to apply this to their skin and check their feel and color on the skin. Yes.

  The tester storage trays 2 are all the same size (in this example, the outer dimensions are 65 mm × 65 mm × 10 mm as shown in the figure) so that the replacement of color samples and replacement with new products can be performed smoothly. It is often standardized. For this reason, the tester receiving trays 2 can be arranged vertically and horizontally on the display surface of the display stand, and a large number of color samples can be displayed in a limited space. There is a problem that it is difficult to provide a blank space for displaying the product description and advertisement on the display surface on which is displayed. Even if it is provided, it is impossible to obtain a sense of unity with the display part. Incidentally, in this example, the product name, catchphrase, and the like are displayed using the back panel 4 and the front end surface 5 of the display stand, but are not specifically related to the individual testers 3 displayed. There is a problem that the individual tester 3 displayed is not effective in impressing customers strongly.

  By the way, recently, a liquid crystal display panel has been incorporated into a display fixture at a store to visually display how to use displayed products and their effects (see Patent Document 1), A small electronic image device that displays images and television images is attached, and information on products displayed on the device and advertisement information on new products are proposed (see Patent Document 2), and some are practical. It has become.

Japanese Patent Laid-Open No. 11-76016 JP-A-7-134555

  However, as in the above-mentioned Patent Document 1, a display device incorporating a liquid crystal display panel has a self-sale format in which a variety of products are displayed as much as possible in a limited space because the fixture is further enlarged. There is a problem that it is difficult to be familiar with the display form. In addition, the above LCD panel is usually installed from the back side of the fixture to improve its appearance, so if there is a problem with the LCD panel or if you want to replace it with a new model, the fixture will be in front of you. There is a problem that the maintenance workability is poor because the work must be performed by shifting into the back side.

  Moreover, since the thing using the small electronic imaging device like the said patent document 2 is attached in the state which protruded this side from the front of the exhibition part, this display structure is a cosmetic tester's. When applied to a display, there is a problem that it is impractical for the customer to interfere with the operation of trying out a cosmetic tester by reaching out. In addition, in both types, the information provided on the display screen is not displayed in a specific manner associated with the display product, so that the display product cannot be strongly impressed as in the case described above. Still have.

  The present invention has been made in view of such circumstances, and can display a large number of products and testers while providing related information in an easy-to-understand manner, and can easily replace and rearrange them. An object is to provide an excellent product display method and a product display stand used therefor.

In order to achieve the above object, the present invention is a method of arranging and displaying a plurality of products or testers that are unified so that the outer shape has the same dimensions, and can accommodate the products or testers on the planned display surface. A plurality of receiving recesses are formed in a regularly arranged arrangement in front , rear, left , and right, and at least one touch panel type image display device having an outer shape substantially the same as the outer shape of the product or tester is prepared, and the receiving recesses are used. Te, as well as display the goods or tester and the image display device regularly, the display screen of the image display device, at least one of the products adjacent to each other in either direction of longitudinal and lateral oblique directions with respect to the image display device or to display the arrow pointing to the tester, by touching the arrow display, products displayed above the arrow Properly to the commodity display method to display information related to the tester with the first aspect.

  In addition, the present invention includes, in particular, at least a part of the storage recesses that can individually store the product or tester as a continuous recess that can store a plurality of products or testers. A second aspect is a commodity display method in which a commodity or a tester and the image display device are accommodated in at least the continuous recess.

Furthermore, the present invention is a method for arranging and displaying a plurality of products or testers that are unified so that the outer shape has the same dimensions, and a plurality of receiving recesses that can store the products or testers on the planned display surface, formed by regularly arranged arranged back and forth and left and right, and at least a portion thereof, thereby forming a continuous recess can be housed in a state of arranging a plurality of goods or tester, arranges the goods or testers in plurality continuously At least one touch panel type image display device having an outer shape substantially the same size as the outer shape in a state where the image display device is displayed using at least the continuous concave portion and accommodating a part of the continuous concave portion or other than the continuous concave portion Displaying the product or tester and the image display device regularly by displaying the product or tester using the recess. In the display screen of the image display device, by contrast the image display device to display the arrow pointing to at least one product or tester adjacent in either direction of longitudinal and lateral oblique directions, by touching the arrow indicator The third gist is a merchandise display method that displays information related to the merchandise displayed at the tip of the arrow or the tester.

Further, the present invention provides a product display stand for display by arranging a plurality of uniform items or tester such that the outer shape is the same dimension A plurality of accommodating recesses which can accommodate the goods or tester, front, rear, left and right comprising a display surface formed with regularly arranged positioned, and at least one of a touch panel type image display device having the external shape of the outer shape substantially the same dimension of the product or tester, with the accommodating recess, goods or testers and the image display device and is on display regularly, the display screen of the image display apparatus, an arrow pointing to at least one product or tester adjacent in either direction of longitudinal and lateral oblique directions with respect to the image display device appears, the information thereof by touching the arrow display, associated with the arrow above the display goods or testers The merchandise display stand that is to be displayed to the fourth aspect.

  In particular, the present invention includes, in particular, at least a part of the storage recesses that can individually store the product or tester as a continuous recess that can store a plurality of products or testers. The fifth gist is a merchandise display stand in which a merchandise or a tester and the image display device are accommodated in combination in at least the continuous recess.

Furthermore, the present invention is a product display stand for displaying a plurality of products or testers that are unified so that the outer shape has the same dimensions, and includes a plurality of receiving recesses that can store the products or testers, front , rear, left , and right. to be formed by regularly arrayed arrangement, and at least a portion of a display surface formed into a continuous recess can be housed in a state of arranging a plurality of goods or tester, the goods or testers in plurality continuously And at least one touch panel type image display device having an outer shape substantially the same size as the arranged outer shape, wherein the image display device is displayed at least in the continuous concave portion, and a part of the continuous concave portion or an accommodating concave portion other than the continuous concave portion When the product or tester is displayed, the product or tester and the image display device are regularly displayed. In the display screen of the shown apparatus, the image display device to indicate at least one product or tester adjacent in either direction of longitudinal and lateral oblique arrow is displayed by touching the arrow indicator, the arrow A product display stand on which information related to a previously displayed product or a tester is displayed is a sixth gist.

  In addition, among the above, the present invention particularly provides that the image display device is installed in the housing recess by the image display device itself, the standing means provided in the housing recess, or the engaging means provided in both. A merchandise display stand that stands up at a predetermined angle is defined as a seventh aspect.

That is, the product display method of the present invention prepares a touch panel image display device having an outer shape substantially the same size as the product or tester when displaying a unified product or tester so that the outer shape has the same size. The image display device and the product or tester are regularly displayed in the front , rear, left , and right directions using the inside of the housing recess uniformly formed on the planned display surface, and on the display screen of the image display device. in, pointed was on display in the near vicinity of its products or tester by arrows, by touching the arrow display, in which so as to display the information related to the product or the like on display before the arrow .

According to this merchandise display method, in order to display merchandise information and the like, conventionally, image display devices that have been installed at a location different from the display surface of merchandise are regularly arranged in the same row as the merchandise and tester. order to you display, there is no need to take extra space for the image display apparatus installation, it is possible to show the entire display surface and clean. In addition, since the installed image display device is regularly displayed alongside the product or the tester without a sense of incongruity, the display structure has a sense of unity and order as a whole, and can give a favorable impression to customers. And, on the touch- screen display screen of the image display device, the product information displayed in the vicinity of the image display device or the product information of the tester and related information are provided abundantly, and the product etc. for which information is to be obtained identified, the is displayed on the display screen of the image display device, because it is possible to carry out easily by touching the arrows pointing to the product or the like, if looking at the positional relationship between the arrow and the products or the like on the display screen , can be identified in real goods concerning the information relates to the product or the like, it can be given a strong impression.

  According to this product display method, not only can the product or tester be rearranged or the product replaced easily using the housing recess, but the product or tester can be placed around the image display device. If the display is changed, it is possible to display new information corresponding to the new arrangement simply by changing the display content of the image display device in accordance with the change. The best product display structure that matches customer trends can be provided along with specific product related information.

  In addition, among the product display methods of the present invention, in particular, among the recesses that can individually store the products or testers, at least a part thereof is a continuous recess that can store a plurality of products or testers in an array. When the product or tester and the image display device are combined and housed in at least the continuous recess, the product or tester and the image display are arranged more closely using the continuous recess. Since the apparatus can be displayed as a unit, a display structure with more variety can be provided by a combination of the continuous recess and the other storage recess.

  Further, as an image display device, a device having an outer shape having substantially the same dimensions as the outer shape in which a plurality of the above-described products or testers are arranged, and the above-described continuous recess formed on the planned display surface are used. When the image display device is displayed and the image display device and the product or tester are displayed using a part of the continuous recess or a receiving recess other than the continuous recess, display them regularly and with a sense of unity. Not only can the product-related information be provided on a larger screen in an easy-to-view manner by using an image display device having an outer shape corresponding to a plurality of products or testers.

According to the product display device of the present invention, a large number of products and testers are displayed in an orderly manner, and information about the displayed products and testers is arranged in the immediate vicinity of the displayed products. displayed on the display screen of the display device by simply touching the arrow pointing to the product or the like, since it easily from the display screen to obtain et al is, while the customer confirms the information visually, product And testers can increase customer interest. In addition, since the image display device is housed in the housing recess in the same row as the product or tester, not only is the workability of these rearrangements and types changed, but product information corresponding to the changed placement is also displayed. By simply resetting the image display device in the vicinity to display, it is possible to easily provide information that matches the display form.

It is a perspective view which shows one embodiment of this invention. It is explanatory drawing which shows the state which took out the tester storage tray and the image display apparatus in the AA 'cross section of FIG. In the said one Embodiment, it is a perspective view which shows the modification of the display attitude | position of an image display apparatus. It is explanatory drawing of the installation method of the image display apparatus in the said modification. (A), (b) is explanatory drawing of the attitude | position guide used for display of the said image display apparatus together. It is a partial explanatory view showing another modification of the display posture of the image display device. In the said one Embodiment, it is a fragmentary sectional view which shows the modification of an accommodation recessed part. (A) is a perspective view which shows the modification of the said image display apparatus, (b) is explanatory drawing of the attitude | position guide attached to the said image display apparatus. (A) is a top view which shows other embodiment of this invention, (b) is a top view which shows other embodiment of this invention. It is a top view which shows the reference form of this invention. It is a perspective view which shows an example of the conventional tester display stand.

  Next, a mode for carrying out the present invention will be described in detail. However, the present invention is not limited to this embodiment.

  FIG. 1 is a perspective view showing an embodiment in which the present invention is applied to a tester display stand installed at a storefront of a store handling cosmetics. On the display surface of this display stand, there are a tester 12 in which a powder foundation 10 used as a trial sample as a color sample is filled in a tester receiving tray 11 and image display devices 14A to 14C for displaying information on products etc. Are displayed in regular order.

  As shown in FIG. 2, which is a cross-sectional view taken along the line AA 'of FIG. 1, the display stand has three receiving recesses 13 for receiving and holding the tester 12 separately in the front and rear and four in the left and right (total 12), the tester 12 is individually accommodated in each of the receiving recesses 13. These testers 12 are unified standard products having outer dimensions of 65 mm × 65 mm × 10 mm, as in the case of FIG.

  Of these, the image receiving devices 14 </ b> A to 14 </ b> C having the same outer dimensions as the tester 12 are housed in the three housing recesses 13 instead of the tester 12. In the description of the image display devices 14A to 14C, when referring to “image display device” as a general term without regard to the arrangement, it is referred to as “image display device 14”.

  The planar shape of the image display device 14 is set to 65 mm × 65 mm, which is exactly the same as the planar dimension of the tester 12, and the thickness dimension is also set to 10 mm, similar to the thickness of the tester 12. However, the front end portion and the rear end portion of the bottom surface are formed as 45 ° tapered surfaces as indicated by 14a and 14b in FIG. Therefore, in the present invention, “the outer dimensions are substantially the same dimension” means that the main parts of both (the part exposed to the eyes of the customer at the time of display. In this case, the planar shape of the tester 12 and the image display device 14) are substantially the same dimension. If so, the shape may be slightly different from the portion that is not visible at the time of display. Even in the main part, it is not necessary that both are completely the same, and there may be a slight difference in dimensions (for example, within ± 10 mm).

  Each of the image display devices 14 receives image data transmitted via a wireless LAN from a server computer provided in the store, and processes the image data to display it from the liquid crystal screen 15. The image processing means is provided, and three types of image display devices 14A, 14B, and 14C (return to FIG. 1) display different images. The liquid crystal screen 15 is a touch panel type.

  The image display device 14 will be described more specifically. In FIG. 1, the liquid crystal screen 15 of the image display device 14A disposed at the middle stage at the left end in FIG. 1 includes testers 12a disposed on the front side and the back side thereof. Information on the foundation 10b of the 12b (for example, the foundation 10 of the testers 12a and 12b is for suppressing redness of the skin of the red face, its usage, and the face color and makeup preferably used in combination with these foundations 10) Information on the type of cosmetics up). When the arrow display 16 displayed on the liquid crystal screen 15 is touched, the tester (12a or 12b) arranged in the direction of the arrow is specified, and more detailed information about the tester can be obtained. Yes.

  Further, on the liquid crystal screen of the image display device 14B arranged second from the right in the back, information on the foundations 10 of the testers 12c and 12d arranged on the left and right (for example, the foundations 10 of the testers 12c and 12d are It is intended to make skin with bad complexion appear brighter, and its usage method and information on the types of facial colors and makeup cosmetics that are preferably used in combination with these foundations 10 are displayed. Similarly to the above case, when the arrow display 16 displayed on the liquid crystal screen 15 is touched, the tester (12c or 12d) arranged in the direction of the arrow is specified, and more detailed information about the tester is obtained. It has come to be obtained.

  Further, the information on the foundations 10 of the five testers 12e to 12i arranged on the left and right sides and the front side thereof (for example, these foundations 10) is displayed on the liquid crystal screen of the image display device 14C arranged second from the right in the middle stage. Is applied to standard skin with a slightly different color, and the usage method and information on the types of face colors and makeup cosmetics that are preferably used in combination with these foundations 10 are displayed. It has become. Then, as in the case described above, when the arrow display 16 displayed on the liquid crystal screen 15 is touched, the tester (any one of 12e to 12i) arranged in the direction of the arrow is specified. Information can be obtained.

  Therefore, according to this configuration, a large number of testers 12 are displayed in a unified and orderly manner together with the image display device 14, and as a whole, a very clean impression can be given. Moreover, since the information about the displayed tester 12 is displayed in a state associated with the neighboring tester 12 by the arrow display 16 displayed on the screen, the customer can visually recognize the information. The specific tester 12 can be picked up while confirming, and the customer's interest can be increased. Moreover, since the image display device 14 is housed in the housing recess 13 in the same row as the tester 12, not only the workability of the rearrangement and type change is good, but the product information corresponding to the post-change placement Can be provided simply in accordance with the display form simply by resetting the image display device 14 to be displayed in the vicinity.

  In the above example, by utilizing the fact that the front and rear ends of the image display device 14 are formed on a 45 ° tapered surface, for example, as shown in FIG. 3, at least one of the image display devices 14 ( In this example, the liquid crystal screen 15 can be made to stand out more prominently by causing the liquid crystal screen 15 to protrude from a flat display surface by raising the position 14B) in a 45 ° inclined posture.

  In order to stably hold the standing posture, for example, as shown in FIG. 4 which is a longitudinal sectional view thereof and FIG. And the bottom surface of the image display device 14B. At this time, if the lower side portion 20a of the standing guide 20 is set to a size that fits between the image display device 14B and the rising wall 13a of the housing recess 13 on the bottom surface of the housing recess 13, the image display device 14B. Easy to use without rattling.

  Further, instead of the bent-shaped standing guide 20, a triangular prism-shaped standing guide 20 'as shown in FIG. 5B can be used. These standing guides 20 and 20 'can be formed of metal, wood, paper or the like in addition to a resin molded product.

  The angle at which the image display device 14 is erected is not limited to 45 °, and the image display device 14 can be easily viewed with an inclination that protrudes from other display items according to the inclination angle of the display surface of the display stand. It is preferable to adjust the angle. Incidentally, when the display surface is horizontal, for example, as shown in FIG. 6, it is preferable to stand the image display device 14 vertically using an upright guide 20 ″ having an L-shaped cross section.

  In addition, instead of using the standing guide 20 or the like, for example, as shown in FIG. 7, a protrusion 21 for holding a standing posture is provided on the inner wall surface of the storage recess 13 of the display stand, and the inclined surface of the protrusion 21 is provided. The image display device 14 may be held upright at an angle by holding the front end portion of the image display device 14 with 21a. In this case, the upper surface 21b of the protrusion 21 can be used to accommodate and hold the image display device 14 that does not stand up and the other tester 12.

  In the above example, the tapered surfaces 14a and 14b are provided at the front and rear ends of the image display device 14 so that the image display device 14 is easily given a standing posture (see FIG. 2). However, the tapered surfaces 14a and 14b are not necessarily provided. It is not necessary, and the shape as shown in FIG. In this case, for example, as shown in FIG. 8B, a standing guide 22 such as a so-called frame stand may be attached to the bottom surface.

  Further, in the above example, the accommodation recess 13 for accommodating and holding the tester 12 separately is provided on the display surface of the display stand. However, the shape of the accommodation recess 13 is not limited to this. For example, FIG. As shown in FIG. 6, the tester 12 may be formed with continuous recesses 25 in which a plurality of testers 12 are arranged in a horizontal row (four in this figure). The continuous recess 25 may be used to display the tester 12 and the image display device 14 in combination, or only the tester 12 may be displayed side by side.

  According to this configuration, the tester 12 and the image display device 14 can be displayed together in a tighter arrangement. Then, the tester 12 and the image display device 14 can be rearranged while sliding in the left-right direction, and there is an advantage that the operation is easy.

  Of course, on the display surface of the display stand, the continuous concave portion 25 and the accommodating concave portion 13 (see FIG. 1) that can accommodate the tester 12 are formed in an appropriate arrangement so that the tester 12 and the image display device 14 It can also be used for display.

  Further, in place of the image display device 14, for example, as shown in FIG. 9B, the outer shape is a state in which a plurality of testers 12 (two in this drawing) arranged on the display stand are arranged. The image display device 26 having substantially the same dimensions as the above may be prepared, and the image display device 26 and the tester 12 may be combined and displayed using the continuous recess 25 similar to the above. Of course, depending on the shape of the continuous recess 25, only the image display device 26 may be accommodated and held in the recess 25.

  According to this configuration, not only can the image display device 26 and the tester 12 be displayed regularly and with a sense of unity, but also by using the image display device 26, it is possible to provide product-related information that is easy to see on a larger screen. it can. Further, since the screen becomes large, it is possible to divide this screen into a plurality of pieces and display information on the testers 12 arranged adjacent to each other on each divided screen. In addition, you may make it use combining the said large image display apparatus 26 for several testers, and the said image display apparatus 14 for one piece.

The above example is a display in which the tester 12 and the image display device 14 are arranged vertically and horizontally with no gap. As a reference form of the present invention, for example, as shown in FIG. It can also be arranged at intervals. In the space between the display of the tester 12 and the image display device 14, a bar-like lip color tester 40 and a cheek color tester 41 can be displayed together as shown.

  Furthermore, in the above example, the standardized outer dimension of the tester 12 is 65 mm × 65 mm × 10 mm, but the standard dimension is set to an appropriate size depending on the type and series of products. It is not fixed.

  In the above example, the image data is transmitted to the image display device 14 from a server computer separately provided in the store. However, the means for providing the image data is not limited to the server computer, for example, POS. It can also be done using a cash register. Further, the image data transmission means may be wireless or wired, but in the case of wired, it is preferable to wirelessly because it is necessary to consider the space for wiring in the display stand.

  Further, by using a server computer or the like connected to the Internet line, a display management system set in a different store or data management institution is connected to each image display device 14 in the store, and display data is displayed in the system. It is also possible to distribute optimal image data from the above system and manage the display mode and image display of a large number of stores at once.

  In the above example, the image display device 14 includes the liquid crystal screen 15. However, the configuration of the image display unit is not limited to the liquid crystal screen, and includes various screen display means such as a plasma screen and a cathode ray tube screen. Can be adopted. Among these, it is optimal to use a liquid crystal screen because of the clarity of the screen and the ease of downsizing.

Then, in the above example, the liquid crystal screen 15 of the image display device 14 as a touch panel type screen, on the screen, so as to display an arrow display 16 pointing to tester 12 disposed around (see Figure 1) Yes. However, as a reference example, for example, a schematic diagram of a display configuration centered on the image display device 14 is displayed on the screen, and the target tester 12 can be identified by touching the schematic diagram. Also good. Alternatively, the explanation of the testers 12 arranged around the screen sequentially flows on the screen, and when a specific screen is reached, this is touched to stop the image or to make slow motion. Te, but it may also be so as to be a reference at the time of trial the tester 12.

  Furthermore, in the above example, the display object is the tester 12 of the foundation 11 that is a cosmetic. However, the display object of the present invention is not limited to the cosmetic tester, and may be an actual product itself. Moreover, a chemical | medical agent, foodstuffs, etc. may be sufficient. However, these products must be displayed in combination with an image display device that is set to be approximately the same as the external dimensions, and those that are standardized to the same dimensions are displayed side by side. Don't be.

  INDUSTRIAL APPLICABILITY The present invention can be used for a display method for displaying merchandise such as cosmetics clearly and a display stand used therefor.

12 Tester 13 Accommodating recess 14A, 14B, 14C Image display device 15 Liquid crystal screen

Claims (7)

Contour is a method of display by arranging a plurality of uniform items or tester to be the same size, on the display scheduled surface, regularly a housing recess capable of accommodating the goods or tester plurality, to and fro Prepare at least one touch panel image display device having an outer shape that is formed in a line and having substantially the same dimensions as the product or the tester, and the product or tester and the image display device using the housing recess. In addition to displaying regularly, on the display screen of the image display device , an arrow indicating at least one product or tester adjacent to the image display device in any of the front, rear, left, and right diagonal directions is displayed, and the arrow display by touching the display information related to the goods or testers on display before the arrow Merchandise display method according to claim that it has to so that.   Among the receiving recesses that can individually store the product or tester, at least a part thereof is formed into a continuous recess that can store a plurality of products or testers in a line, and at least the product or tester in the continuous recess. The product display method according to claim 1, wherein the image display device is combined and accommodated. Contour is a method of display by arranging a plurality of uniform items or tester to be the same size, on the display scheduled surface, regularly a housing recess capable of accommodating the goods or tester plurality, to and fro Formed in a lined arrangement, and at least a part thereof is formed in a continuous recess that can accommodate a plurality of products or testers arranged side by side, and the outline of a state in which a plurality of the products or testers are continuously arranged Prepare at least one touch panel image display device having the same external dimensions, display the image display device using at least the continuous recess, and use a part of the continuous recess or a receiving recess other than the continuous recess for a product or By displaying the tester, the product or the tester and the image display device are regularly displayed, and the image display In the display screen of the location, by contrast the image display device to display the arrow pointing to at least one product or tester adjacent in either direction of longitudinal and lateral oblique directions, by touching the arrow display, previous the arrow A product display method characterized in that information related to a product or a tester displayed on the screen is displayed. Contour is a product display stand for display by arranging a plurality of uniform items or tester to be the same size, arrangement housing recess capable of accommodating the goods or testers plurality, regularly arranged back and forth and left and right And at least one touch panel type image display device having an outer shape substantially the same as the outer shape of the product or tester, and the product or tester and the image display device using the housing recess. Are displayed regularly, and on the display screen of the image display device , an arrow indicating at least one product or tester adjacent to the image display device in any of the front, rear, left, and right diagonal directions is displayed. by touching, so that information relating to goods or testers on display before the arrow appears Commodity display stand which is characterized in that it is.   Among the receiving recesses that can individually store the product or tester, at least a part thereof is formed in a continuous recess that can store a plurality of products or testers, and at least the product or tester is stored in the continuous recess. The product display stand according to claim 4, wherein the tester and the image display device are accommodated in combination. Contour is a product display stand for display by arranging a plurality of uniform items or tester to be the same size, arrangement housing recess capable of accommodating the goods or testers plurality, regularly arranged back and forth and left and right And at least a part of the display surface formed in a continuous recess that can accommodate a plurality of products or testers arranged in a row, and an outer shape in which a plurality of the products or testers are continuously arranged At least one touch panel image display device having an outer shape of substantially the same dimension, wherein the image display device is displayed at least in the continuous recess, and the product or tester is in a part of the continuous recess or in an accommodation recess other than the continuous recess. By displaying the product or tester and the image display device regularly, the display screen of the image display device is displayed. Oite, the image display device indicates at least one product or tester adjacent in either direction of longitudinal and lateral oblique direction to the arrow is displayed by touching the arrow display, on display before the arrow A product display stand that displays information related to the product or tester.   The image display device is configured to stand at a predetermined angle in the housing recess by the image display device itself, an erecting device provided in the housing recess, or an engaging device provided in both. The goods display stand as described in any one of 4-6.

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