JP5366736B2 - Map information processing apparatus, map information processing method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To realize a map information processing device capable of utilizing portions with no right of use without performing special application operation and recommending users to purchase a map. <P>SOLUTION: When a one's own vehicle position in travel enters into an area corresponding to a divided map where no right of use is set, for example, the electronic control unit (ECU) 11 successively performs a processing such as display of the map corresponding to the divided map and in place thereof reproduces commercial information such as divided map commercials and update map commercials or other various service commercials by images or voices. The reproduction of the commercial information is performed periodically and repeatedly, for example. <P>COPYRIGHT: (C)2011,JPO&amp;INPIT

Description

  The present invention generally relates to a map information processing apparatus for processing map information, and particularly relates to a map information processing apparatus, a map information processing method, and a program for processing map information using a divided map.

  In general, navigation devices such as car navigation and mobile navigation are widely used as map information processing devices for displaying map information, route guidance, and the like. The navigation device executes processing for searching and displaying a map around the current location of the device, a map around the destination, etc. using the map data, route search processing, route guidance processing, and the like.

  Recently, a technique for dividing and managing map data has begun to be developed. For example, Patent Document 1 discloses a technology related to map segment sales for a navigation device. The apparatus disclosed in Patent Document 1 gives a provisional use right on the premise of purchase of a map of a part for which there is no use right, and displays the map for a certain period. In other words, this device has an input means for inputting a provisional use permission application that guarantees that a procedure for formal use is taken within a predetermined period with respect to the map data for which the right of use is not set. When provisional use permission application is input by the input means, execution of the processing is permitted for the map data for which the provisional use permission application is applied.

JP 2002-243457 A

  However, in the technique of Patent Document 1, unless a permission application is input, a portion of the map without the right to use cannot be used. For this reason, when continuing to use the map for which there is no right to use, the user (driver) must immediately determine whether or not there is a permission application, and if he / she wants to apply for permission, he / she must perform an input operation for that purpose. Don't be. However, it is not always easy for the user (driver) to perform such a determination or an input operation for permission application immediately during driving. Moreover, in patent document 1, the device for raising the user's purchasing motivation with respect to the map of the part which has no use right is not considered in particular.

The present invention has been made in consideration of the above-described circumstances. Map information that allows a user to use a map of a portion without a right to use without performing a special application operation and can prompt the user to purchase the map. An object is to provide a processing device, a map information processing method, and a program.

  In order to solve the above-described problem, a map information processing apparatus according to the present invention includes processing means for executing predetermined processing including display of a map using map data stored in map data storage means, and the map data. A management means for managing the usage rights of each of the plurality of divided map data to be configured and a division in which the usage rights are not set when the usage rights are not set for the divided map data required for displaying the map of the display target location. Commercial information reproduction means for reproducing predetermined commercial information while continuing to display a map of the display target location by the processing means by using map data.

  Further, the present invention is a program for displaying a map on a computer, and comprises a processing procedure for executing predetermined processing including display of a map using map data stored in a storage medium, and the map data If the usage rights are not set in the management procedure for managing the usage rights of each of the divided map data to be displayed and the divided map data required for displaying the map of the location to be displayed, the divided map in which the usage rights are not set The computer is caused to execute a commercial information reproduction procedure for reproducing predetermined commercial information while continuing to display a map of the display target location by using data.

  According to the present invention, it becomes possible to use a map of a portion without the right to use without performing a special application operation, and it is possible to prompt the user to purchase the map.

The block diagram which shows the system configuration | structure of the map information processing apparatus which concerns on one Embodiment of this invention. The figure which shows the example of the usage right information used in order that the map information processing apparatus of the embodiment may manage the usage rights of each divided map. The figure which shows the other example of the usage right information used in order that the map information processing apparatus of the embodiment may manage the usage rights of each divided map. The figure which shows the structural example of the navigation program used with the map information processing apparatus of the embodiment. The figure which shows the structural example of CM information processing module contained in the navigation program of FIG. The figure which shows the example of the transition of the navigation screen displayed by the map information processing apparatus of the embodiment. The flowchart which shows the example of the procedure of the map data process performed by the map information processing apparatus of the embodiment. The flowchart which shows the example of the procedure of CM reproduction | regeneration processing performed by the map information processing apparatus of the embodiment. 6 is an exemplary flowchart illustrating another example of the procedure of the CM reproduction process executed by the map information processing apparatus of the embodiment. The flowchart which shows the other example of the procedure of the operation prohibition process performed by the map information processing apparatus of the embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 shows a configuration of a map information processing apparatus according to an embodiment of the present invention. This map information processing apparatus is an apparatus that executes processing such as map display, route search, and route guidance (route guidance) using map data. Below, the structure is demonstrated supposing the case where this map information processing apparatus is implement | achieved as the car navigation apparatus 10 mounted and used for a motor vehicle.

  As shown in FIG. 1, the car navigation device 10 includes an electronic control unit (ECU) 11, a position detection unit 12, a storage device 13, an operation switch group 14, a remote control sensor 15, a remote control unit 16, and a communication device 17. , A display device 18, a speaker 19, an external memory 20, and the like.

  The electronic control unit (ECU) 11 is for controlling the operation of the car navigation device 10 and includes a CPU 111 and a memory 112. The CPU 111 is a processor for executing various arithmetic processes. By executing the navigation program 40 stored in the memory 112, the CPU 111 uses the map data stored in the storage device 13 to detect the vehicle position (car navigation device). 10 current position) Map display processing for displaying a map of the surrounding area, a map of a place designated by the user, etc., enlargement / reduction processing of the displayed map, scroll processing of the displayed map, from the departure place such as the current location Route search processing for setting a route to the destination, guidance processing for guiding the set route (for example, voice guidance processing), and the like are executed.

  The position detector 12 detects the current host vehicle position (current position). The position detection unit 12 can be constituted by, for example, a GPS receiver 121, a gyroscope 122, a vehicle speed sensor 123, and the like. The storage device 13 stores map data. The storage device 13 includes, for example, a DVD drive, a hard disk drive, or a memory card controller, and a removable recording medium such as a DVD medium or a memory card in response to a request from the electronic control unit (ECU) 11. Map data is read from a storage medium such as a fixed disk medium in a hard disk.

  The map data stored in the storage medium of the storage device 13 cannot be used unless there is a usage right. This usage right can be obtained, for example, by executing a predetermined usage right acquisition process using communication with a server of the information center 30 via a wireless network such as a cellular phone network. The map data is filed in a predetermined unit such as a region, and usage rights can be set in file units. Therefore, it is possible to operate to acquire and use only the right to use some of the divided map data among the plurality of divided map data (for example, a plurality of divided map data files) constituting the map data.

  The plurality of divided map data may be stored in the storage device 13 in an encrypted state. In this case, the key for decrypting the divided map data for which the usage right has been acquired by the usage right acquisition process can be acquired from the server of the information center 30 via the wireless network.

  The electronic control unit (ECU) 11 has a commercial (CM) information reproduction function as a function for providing a user with an opportunity to purchase a divided map for which no usage right is set. This CM information playback function, for example, performs processing such as displaying a map corresponding to the divided map even if the vehicle position enters the area corresponding to the divided map for which the right to use is not set. Continue to run (including map display restrictions and usage forms with function restrictions), instead, for example, commercial information such as advertising of split maps, the latest version of maps, or other services This is a function that plays back video or audio.

  The reproduction of the commercial information is repeatedly executed periodically, for example. The effects of the reproduction of commercial information include, for example, (1) the ability to advertise to the user about maps, etc., and (2) the purchase of a map enables comfortable navigation without reproducing commercial information. It is possible to give the user a recognition that

  During the reproduction period of the commercial information, for example, a process of reducing the map of the display target location and displaying it on the display screen and displaying the commercial video included in the commercial information on the display screen is executed. That is, by reducing the navigation screen, an empty area is provided on the display screen, and a commercial video is displayed in the empty area. In addition, it is possible to execute a process of reproducing and outputting a commercial sound included in the commercial information. In addition, while the vehicle position is in an area where the right to use the map is not provided, only the commercial sound may be reproduced and output periodically, for example, without displaying the commercial video. In this case, there is no need to reduce the navigation screen.

  The commercial information may be stored in advance in the storage device 13, for example, but the commercial information may be acquired in real time from the server of the information center 30 and reproduced and output. For example, by notifying the server of the information center 30 of information indicating the area corresponding to the divided map data necessary for the map display of the display target location, the current position information, etc., the information is associated with the region corresponding to the display target location. The obtained commercial information can be acquired from the server of the information center 30 and reproduced. This makes it possible to always reproduce and output the latest commercial information, and to effectively promote restaurants and amusement parks in the area corresponding to the vehicle position.

  The operation switch group 14 is an input operation unit for a user to input various operation instructions. The remote control sensor 15 is a device that receives signals from the remote control unit 16 provided with switches and the like for the user to input various commands, and is used to input various operation instructions. The communication device 17 executes communication with a server of the information center 30 via a wireless network (network). As the communication device 17, a user's mobile phone or the like can be used in addition to the wireless communication module built in the navigation device 10.

  The display device 18 is a display for displaying a navigation screen including a map (road map), landmarks corresponding to various facilities, and the like. The speaker 19 is used to output a voice message for voice guidance and other various voices. The external memory 20 stores information on the route set by the electronic control unit 11 and the right to use map data (use right information). The usage right information is information for managing the presence or absence of the usage right for each of the plurality of divided map data.

  The usage right information can be managed using, for example, the data structure shown in FIG. 2 or FIG. In the usage right information shown in FIG. 2, for each divided map data, the number of the divided map data, the region number indicating the corresponding region, and the presence or absence of the usage right are managed. Further, in the usage right information in FIG. 3, a key for decrypting the corresponding divided map data, a storage position of the key, or the like is managed instead of the information indicating the presence or absence of the usage right. The key field corresponding to the divided map data for which the usage right is not set is blank.

  FIG. 4 shows the configuration of the navigation program 40. The navigation program 40 includes a navigation processing module 41, a map data management module 42, a usage right determination module 43, a CM information processing module 44, a communication module 45, a map data purchase module 46, and the like.

  The navigation processing module 41 is a software module for executing map search, route search / guidance processing for setting a route from a departure point to a destination using the map data, and guiding the set route. is there. The navigation processing module 41 is based on a map display module 411 for displaying a map around the own vehicle position (current position) detected by the position detection unit 12 and a map around a designated place designated by the user, and map data. A route search module 412 for setting a route from the departure point such as the current position to the designated destination, and voice guidance for guiding the set route by a route guidance display or voice guidance on a map A module 413 is provided.

  The map data management module 42 is a software module for managing the usage rights of each of the plurality of divided map data constituting the map data stored in the storage device 13, and generates and manages the above-mentioned usage rights information. The usage right determination module 43 determines whether or not the usage right is set for the divided map data necessary for the map display of the display target location based on the above-described usage right information. The CM information processing module 44 is a software module for executing the above-described CM information reproduction process when the right to use is not set for the divided map data necessary for displaying the map of the display target location.

  The communication module 45 is a software module for executing communication with the server of the information center 30 via a wireless communication network such as a mobile phone network. The map data purchase module 46 is a software module for executing a predetermined purchase process including a process of notifying the server of financial transaction information such as a credit card number by communicating with the server of the information center 30. By purchasing the divided map data by this purchase process, a key for decrypting the divided map data can be acquired from the server of the information center 30, and the right to use the divided map data can be obtained.

  FIG. 5 shows a configuration example of the CM information processing module 44. The CM information processing module 44 includes, for example, a CM playback timing control module 401 and a CM playback module 402.

  The CM reproduction module 402 includes a CM display reproduction module 411 for displaying and reproducing CM video and a CM audio reproduction module 412 for reproducing and outputting CM audio. Note that characters, still images, graphics such as animation, moving images, and the like can be used as the CM video. The CM playback timing control module 401 controls the playback timing of CM information by the CM playback module 402.

  For example, the CM playback timing control module 401 is configured to periodically play back CM information (for example, every 6 o'clock, 9 o'clock, 12 o'clock, 15 o'clock, 18 o'clock, 21 o'clock, 24 o'clock, etc.). The playback timing of CM information is controlled.

  As described above, while the vehicle position is in an area corresponding to the divided map data for which the right to use is not set, the CM information is obtained by performing the scheduled CM reproduction in which the CM information is reproduced at a predetermined time. The playback time tends to remain in the driver's memory. Since it is easy for the driver to predict the time when the CM information is reproduced, it is predicted that there is also an effect of reducing the driver's surprise when the CM information suddenly starts to flow in video or audio during driving. Even if the current time is the CM playback time, if the vehicle position is in a predetermined area such as an accident occurrence point, for example, until the vehicle position leaves the specific area. You may make it delay the reproduction | regeneration timing of CM information.

  In addition, when performing route guidance according to the route set by route search, a section in which CM information is reproduced in the set route is determined based on the map data, and the current position is within the determined section. Sometimes, commercial information may be reproduced. Among the set routes, for example, a section that belongs to the area corresponding to the divided map data without the right to use and has a straight section that continues for a certain distance or more may be determined as the CM information reproduction section. Then, the start point of the CM information playback section may be determined as the CM information playback start point, and the CM information may be played back when the vehicle position reaches a position corresponding to the CM information playback start point. In any case, the CM information is sequentially reproduced while the currently traveling area is an area where the right to use the map is not present.

  FIG. 6 shows an example of transition of the navigation screen displayed by the navigation device 10 when the vehicle position enters an area corresponding to the divided map data for which the right of use is not granted.

  As shown in FIG. 6 (A), since the navigation process is continuously executed even if the vehicle position enters the area corresponding to the divided map data for which the right of use is not granted, the road map and the vehicle position are A navigation screen on which a mark such as an arrow, a landmark indicating a surrounding facility, and the like are displayed is displayed as usual.

  For example, at a specific time (for example, 6 o'clock, 9 o'clock, 12 o'clock, 15 o'clock, 18 o'clock, 21 o'clock, 24 o'clock, etc.), as shown in FIG. The screen is reduced, and in the remaining space, a commercial image such as a message prompting the purchase of the usage right and other advertising images is displayed.

  In addition, a commercial video showing the current time is displayed, and for example, a commercial voice such as “I will inform you of 9:00 am. Let's purchase the right to use the map” is played. The reproduction time of one CM information is about 1 minute, for example. By reducing the map in this way and displaying it on the navigation screen, the map content and the like can be notified to the user, although the visibility of the map is reduced.

  Further, the operation of the navigation apparatus 10 by the user is prohibited during the CM information reproduction period. For example, as shown in FIG. 6C, even when the user tries to operate the navigation device 10 while the vehicle is stopped, the operation is not accepted if the CM is being played. As a result, the CM reproduction can be executed with priority. When the user operates the navigation device 10, for example, a voice message “CM is in progress” is reproduced. Thereby, it can inform a user that it is not a failure.

  After CM playback is performed for about 1 minute, the navigation screen is displayed as usual as shown in FIG. That is, the map display screen is enlarged to the original size.

  In this way, commercial information is played back sequentially on a scheduled basis, and the system cannot be operated during playback of the commercial information. Therefore, if the driver purchases a map, the scheduled commercial playback is lost. Therefore, it is possible to give recognition that comfortable use can be made, and as a result, sales expansion of the map can be promoted.

  Next, an example of a map data processing procedure executed by the electronic control device 11 of the navigation device 10 will be described with reference to the flowchart of FIG.

  Basically, the electronic control unit 11 does not have the right to use map data (divided map data) necessary for displaying a map at a designated place designated by a user operation when a display designation other than the current location is designated. If it is obtained, the user is informed that the information is displayed or voiced to inform the user that the right to use the map data necessary for displaying the map of the designated location is not obtained, and the CM information is displayed. Play to prompt the user to purchase map data. When the display of the current location is specified, the electronic control unit 11 notifies the user by display or voice when the vehicle position enters the area corresponding to the divided map data for which the right of use is not granted. The user is informed that the right to use map data necessary for displaying the map corresponding to the current position is not acquired, and the user is prompted to purchase map data by reproducing the CM information. Hereinafter, specific processing executed by the electronic control device 11 will be described.

  First, the electronic control unit 11 determines whether the current map display mode is the “current location display” mode or any other display mode (step S11). The “present location display” mode is a mode in which a map around the current vehicle position detected by the position detection unit 12 is displayed. For example, an arrow mark indicating the vehicle position is always located at the center of the navigation screen. In addition, the image for displaying the map is sequentially updated in accordance with the change of the vehicle position.

  In the “present location display” mode, the electronic control unit 11 acquires the present location (vehicle position) from the position detection unit 12 (step S12), and map data necessary for displaying the map of the current location based on the usage right information. It is determined whether or not the right to use (division map data) has not been acquired (step S13).

  If the right to use map data (divided map data) necessary for displaying the map of the current location has been acquired (NO in step S13), the electronic control unit 11 displays the map as usual (step S14). Then, for example, the electronic control device 11 determines whether or not the current location has approached the end of the area (displayable area end) corresponding to the map data for which the right to use has been acquired (steps S15 and S16). If it is detected that the end of the displayable area is approached (step S17), the electronic control unit 11 informs that the vehicle position enters the area corresponding to the divided map data for which the right of use is not granted, and performs the CM reproduction process. Is started (step S17). While the current location is in the area corresponding to the map data (division map data) without the right to use, the CM playback process is executed by the electronic control unit 11 (step S18).

  In a map display mode other than the “present location display” mode, the electronic control unit 11 determines whether or not the right to use map data (divided map data) necessary for displaying a map of a location designated by the user has not been acquired. (Step S19). If the right to use the map data (divided map data) necessary for displaying the map at the designated location has been acquired (NO in step S19), the electronic control unit 11 displays the map as usual (step S20). On the other hand, if the right to use the map data (divided map data) necessary for displaying the map at the designated location has not been acquired (YES in step S19), the electronic control unit 11 starts the CM reproduction process (step S21). . Also in this step S21, a process of notifying by voice or video that the designated place is a place corresponding to the divided map data without the right to use may be executed.

  Next, with reference to the flowchart of FIG. 8, the procedure of the CM reproduction process executed by the electronic control apparatus 11 will be described. Here, it is assumed that CM information is acquired through communication with a server of the information center 30.

  For example, when it is detected that the right to use the map data necessary for displaying the map of the current position or the designated place has not been acquired, the electronic control device 11 communicates with the server of the information center 30 through the information center 30. CM information is requested from the server (step S31), and the CM information transmitted from the server of the information center 30 is received (step S32). For example, when the current time reaches a predetermined CM playback time (YES in step S33), the electronic control unit 11 starts playback of the CM information.

  In this case, the electronic control unit 11 reduces the image (map display data) indicating the map around the current position or the designated location (step S34) and reproduces the CM video data included in the acquired CM information (step S35). ). Then, the electronic control unit 11 synthesizes the reduced map display image and the CM video and displays them on the display screen of the display unit 18 (step S36). Then, the electronic control unit 11 reproduces the CM audio data included in the acquired CM information (Step S37).

  Next, another procedure of CM reproduction processing executed by the electronic control device 11 will be described with reference to the flowchart of FIG. Here, a guide route is already set, a CM information playback section in the set route is determined based on map data, and commercial information is played back when the vehicle position is within the CM information playback section Is assumed.

  For example, when it is detected that the right to use map data necessary for displaying the map of the current position is not acquired, the electronic control unit 11 communicates with the server of the information center 30 by communicating with the server of the information center 30. CM information is requested (step S41), and CM information transmitted from the server of the information center 30 is received (step S42). In addition, the electronic control device 11 determines a section in which the CM information is reproduced in the set route based on the set route, map data, and usage right information, for example (step S43). In this step S43, for example, a section that belongs to the area corresponding to the divided map data for which there is no right to use, and for example a section in which a straight section continues for a certain distance or more is determined as the CM information playback section, and the starting point of the section is It is determined as the CM information reproduction start point. Note that the processing in step S43 is not performed when it is detected that the right to use map data necessary for displaying the map of the current position has not been acquired, for example, when a route is set or when the route is set. It may be performed when the following guidance process is started.

  Then, the electronic control unit 11 determines, for example, whether or not the current position has approached the CM information reproduction start point, that is, whether or not the current position has reached a point corresponding to the CM information reproduction start point (step S44). When the current position reaches a point corresponding to the CM information reproduction start point (YES in step S44), the electronic control unit 11 starts reproducing the CM information.

  In this case, the electronic control unit 11 reduces the image (map display data) indicating the map around the current position or the designated location (step S45) and reproduces the CM video data included in the acquired CM information (step S46). ). Then, the electronic control unit 11 synthesizes the reduced map display image and the CM video and displays them on the display screen of the display unit 18 (step S47). Then, the electronic control unit 11 reproduces the CM audio data included in the acquired CM information (Step S48).

  Next, processing for prohibiting acceptance of input operations during CM playback processing will be described with reference to the flowchart of FIG.

  In response to the operation of the operation switch group 14 and the operation of the remote control unit 16 by the user, the operation switch group 14 and the remote control sensor 15 generate an input operation event. In response to the occurrence of this input operation event (YES in step S51), the electronic control unit 11 determines whether or not the CM is being reproduced (step S52). When the CM is not being reproduced, the electronic control unit 11 normally performs predetermined processing corresponding to the input operation event (for example, display processing of various operation screens, map enlargement / reduction processing, navigation screen scroll processing, power supply, etc. Off processing, etc.) is executed (step S53).

  On the other hand, when the CM is being reproduced (YES in step S52), the electronic control unit 11 skips the process in step S53 in order to prohibit the execution of the process corresponding to the input operation event. As a result, during the CM playback period, the user's input operation to the navigation device 10 is not accepted.

  As described above, according to the present embodiment, when the right to use is not set for the divided map data necessary for displaying the map to be displayed such as the map of the current location or the map of the designated location, the map of the display processing target map is displayed. Commercial information related to the map or the like is reproduced while the display is continued. Therefore, without performing a special application operation, it becomes possible to use a portion of the map without the right to use, and the user can be prompted to purchase the map. Furthermore, the contents of the map for which there is no right to use can be presented to the user, and various useful information can be presented to the user using commercial information.

  In the present embodiment, the car navigation has been described as an example. However, the function of the present embodiment is a mobile navigation that performs map display, route guidance, and the like for a user walking on a road using a mobile phone or a PDA. Can be applied in the same manner.

  Further, since all the functions of the navigation device 10 of the present embodiment can be controlled by the navigation program 40, the navigation program 40 can be controlled by simply installing and executing the navigation program 40 on a computer through a storage medium storing the navigation program 40. The same effects as in the embodiment can be easily obtained.

  Further, the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. In addition, various inventions can be formed by appropriately combining a plurality of components disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, constituent elements over different embodiments may be appropriately combined.

  DESCRIPTION OF SYMBOLS 10 ... Navigation apparatus, 11 ... Electronic control unit, 12 ... Position detection part, 13 ... Memory | storage device, 17 ... Communication apparatus, 18 ... Display apparatus, 20 ... External memory, 30 ... Information center, 40 ... Navigation program, 111 ... CPU , 41 ... Navigation processing module, 42 ... Map data management module, 43 ... Usage right determination module, 44 ... CM information processing module, 45 ... Communication module, 46 ... Map data purchase module.

Claims (5)

Processing means for executing predetermined processing including display of a map using map data stored in the map data storage means;
Management means for managing the usage rights of each of the plurality of divided map data constituting the map data;
When the right of use is not set for the divided map data required for the map display of the display target place, the map of the place of the display target by the processing means by using the divided map data for which the use right is not set while continuing display, a MAP information processing apparatus you and a commercial information reproducing means for reproducing the predetermined commercial information including information prompting the purchase of the license,
Further comprising position detecting means for detecting a current position of the map information processing apparatus;
The processing means is configured to display a map of the current position of the map information processing apparatus detected by the position detection means,
The commercial information reproducing means reproduces the commercial information at predetermined times while the current position of the map information processing apparatus is in an area corresponding to divided map data for which usage rights are not set, A map information processing apparatus, wherein a map of a place to be displayed is reduced and displayed on a display screen, and a commercial video included in the commercial information is displayed on the display screen .   2. The map information processing apparatus according to claim 1, wherein the commercial information reproducing means reproduces and outputs a commercial voice included in the commercial information.   The map information processing apparatus according to claim 1, wherein the commercial information reproducing unit acquires commercial information from a server via a wireless network and reproduces the acquired commercial information. A map information processing method executed by a map information processing apparatus comprising a storage device, a processing means, a management means, a commercial information reproducing means, and a position detecting means,
A processing step in which the processing means executes predetermined processing including display of a map using map data stored in a storage medium of the storage device ;
A management step wherein the management means, for managing a plurality of divided map data each usage rights constituting the map data,
When the commercial information reproducing means does not have the usage right set for the divided map data required for the map display of the display target location, the division information of the display target is used by using the divided map data for which the usage right is not set. A commercial information reproduction step of reproducing predetermined commercial information including information prompting the purchase of the usage right while continuing to display the map of the place ;
A position detecting step in which the position detecting means detects a current position of the map information processing apparatus;
Equipped with,
In the processing step, the processing means displays a map of the current position of the map information processing apparatus detected by the position detection means,
In the commercial information reproduction step, the commercial information reproduction unit is configured to perform the above-described processing at every predetermined time while the current position of the map information processing apparatus is in an area corresponding to divided map data for which usage rights are not set. A map information processing method which reproduces commercial information, displays a reduced map of the display target location on a display screen, and displays a commercial video included in the commercial information on the display screen. . A program for displaying a map on a computer having a storage device and position detection means ,
A processing procedure for executing predetermined processing including display of a map using map data stored in a storage medium of the storage device ;
A management procedure for managing the usage rights of each of the plurality of divided map data constituting the map data;
If the right of use is not set for the divided map data required for the map display of the display target location, the map display of the display target location is continued by using the divided map data for which the use right is not set. However , a commercial information reproduction procedure for reproducing predetermined commercial information including information prompting the purchase of the usage right ,
A position acquisition procedure for acquiring the current position from the position detection means for detecting the current position of the computer;
To the computer ,
The processing procedure is configured to display a map of the current location of the computer acquired by the location acquisition procedure,
The commercial information reproduction procedure reproduces the commercial information at a predetermined time while the current position of the computer is in an area corresponding to divided map data for which usage rights are not set, and location and displays the reduced to the display screen on the map, the program characterized by instructions der Rukoto for displaying commercial video included in the commercial information on the display screen.

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