JP5338348B2 - Audio information generating apparatus, audio information reproducing apparatus, server apparatus, audio information reproducing system, etc. - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a voice information creation device, a voice information playback device, a server device and a voice information playback system etc., capable of enhancing customer attraction and buying motivation for advertisement object goods, by playing back voice information for advertizing goods so that visitors may not get bored. <P>SOLUTION: The voice information creation device includes: an obtaining means for obtaining a plurality of pieces of partial voice information which is voice information for creating advertisement voice information; a selection means for selecting the partial voice information for each category of a content indicated by voice of the partial voice information at least one by one; a creation means for creating the advertisement voice information by connecting the plurality of categories of partial voice information which are selected by the selection means. The selection means selects the partial voice information which has a content different from that of the partial voice information which is selected last time, as for at least one category. <P>COPYRIGHT: (C)2010,JPO&amp;INPIT

Description

  The present invention relates to a technical field such as an audio information reproducing apparatus that reproduces audio information of a message for advertising a product to a store visitor, an audio information generating apparatus that generates the audio information, and the like.

  2. Description of the Related Art Conventionally, in order to promote sales of products displayed in a store, there is known a playback system that plays back and broadcasts message voices that advertise the product, such as the name of the product, a catch phrase, a price, and a description of the product.

  Further, in relation to the system, Patent Document 1 discloses that a server device combines message data selected by an operator from a plurality of fixed message data, and further inserts a product name, a unit price, and a special unit price, A technique is described in which, when data is generated and a special sale time is reached, synthesized message data is transmitted to a voice output device, and the voice output device synthesizes and outputs the contents of the synthesized message data.

JP-A-11-39567

  However, the conventional playback system attracts the attention of the store visitor when playback is started, but since the same content is played every time, the store visitor tends to get bored, and there is a limit to the ability to attract customers to the advertising target product.

  On the other hand, although the technique disclosed in Patent Document 1 can change the content of a message according to the operator's intention, it generates synthetic message data in advance, and the content of the message changes every time it is played back. It is not a thing.

  The present invention has been made in view of the above problems and the like, and an example of the problem is that it is possible to reproduce audio information that promotes a product so as not to get bored by the store visitor, and therefore, An object of the present invention is to provide an audio information generating device, an audio information reproducing device, a server device, an audio information reproducing system, and the like that can increase the ability to attract customers and the willingness to purchase.

In order to solve the above-mentioned problem, the invention according to claim 1 is an audio information generating device that generates the advertising audio information that is reproduced by the audio information reproducing device that reproduces the advertising audio information that is the audio information of the advertisement of the product. An acquisition means for acquiring a plurality of partial audio information that is audio information used for generating the advertising audio information, and at least one partial audio information for each type of content indicated by the audio of the partial audio information Selection means for selecting , wherein at least one type is selected from the partial audio information indicated by the plurality of list information indicating the partial audio information, and the selected portion is selected before the next selection is performed. selection means for deleting the information indicating the audio information from the list information, raw said advertisement voice information by connecting the partial audio information a plurality of types selected by said selection means Generation means for, characterized in that Ru comprising a.

  According to the present invention, the content of at least one type of partial audio information among the plurality of types of partial audio information constituting the advertising audio information changes every time the advertising audio information is newly generated. By reproducing the latest advertisement audio information as appropriate by the reproduction apparatus, it is possible to prevent the advertisement of the product from being bored by the store visitor.

  According to a second aspect of the present invention, in the audio information generating device according to the first aspect, the selection means is configured to generate the partial audio every time when the time to reproduce the advertising audio information arrives by the audio information reproducing device. A plurality of types of information are selected, and the generation means generates the advertising voice information by connecting the selected types of the partial voice information, and the voice information reproducing apparatus generates the latest advertising voice information generated. It is made to reproduce.

  According to the present invention, every time the audio information reproducing apparatus reproduces the advertising audio information, at least a part of the contents of the advertising audio information changes, so that the store visitor can be prevented from getting bored.

  According to a third aspect of the present invention, in the voice information generating device according to the first or second aspect, at least one of the partial voice information of the at least one type of partial voice information is a predetermined time zone. And when the acquired current time is within the range of the predetermined time zone, the selection unit further includes a time acquisition unit that acquires the current time. The partial audio information corresponding to is selected.

  According to the present invention, appropriate partial voice information according to the time zone is reproduced as part of the promotional voice information, so that the ability to attract customers and the willingness to purchase can be enhanced.

According to a fourth aspect of the present invention, there is provided the audio information generating device according to any one of the first to third aspects, and a reproducing means for reproducing the generated advertising audio information.

  According to the present invention, at least one type of partial audio information among a plurality of types of partial audio information constituting the advertising audio information changes every time the advertising audio information is newly generated. By reproducing the audio information, it is possible to prevent the product advertisement from being bored by the store visitor.

According to a fifth aspect of the present invention, there is provided the audio information reproducing apparatus according to the fourth aspect , further comprising detecting means for detecting whether or not a person is present at a place where the audio information reproducing apparatus is installed. The means reproduces the advertisement voice information only when it is detected that a person exists.

  According to the present invention, the advertisement voice information is not reproduced while there is no person at the place where the voice information reproduction apparatus is installed. Can be prevented from being wasted.

According to a sixth aspect of the present invention, in the audio information reproducing device according to the fourth or fifth aspect , the acquisition unit converts the plurality of partial audio information corresponding to the product to be advertised into the plurality of partial audios. The information is received from a server device that holds information via a communication unit.

According to a seventh aspect of the present invention, in the audio information reproducing apparatus according to any one of the fourth to sixth aspects, the selection unit is configured to generate the partial audio information for each type based on the list information for each type. And the acquisition means transmits the identification information assigned to the audio information reproducing apparatus to the server apparatus, thereby obtaining the list information of the commodity predetermined corresponding to the identification information. The partial audio information indicated by the list information is acquired from the server device.

  According to this invention, it is possible to determine a product to be advertised on the server device side.

The invention according to claim 8 transmits the voice information generating apparatus according to any one of claims 1 to 3 and the generated advertisement voice information to the voice information reproducing apparatus via communication means. Transmitting means, wherein the acquisition means acquires a plurality of partial voice information from a storage means for storing the partial voice information.

  According to the present invention, the content of at least one type of partial audio information among the plurality of types of partial audio information constituting the advertising audio information changes every time the advertising audio information is newly generated. By reproducing the latest advertisement audio information as appropriate by the reproduction apparatus, it is possible to prevent the advertisement of the product from being bored by the store visitor.

The invention according to claim 9 is the server apparatus according to claim 8 , further comprising identification information receiving means for receiving identification information assigned to the audio information reproducing apparatus from the audio information reproducing apparatus, and the storage means Stores allocation information indicating allocation of products to the audio information reproducing device, and the selecting means includes a plurality of partial audios corresponding to the products allocated to the audio information reproducing device indicated by the received identification information. The partial voice information used for generating the advertisement voice information of this time is selected from the information.

  According to this invention, on the server device side, a product to be advertised can be determined for each audio information reproducing device.

The invention according to claim 10 is an audio comprising: an audio information reproducing device that reproduces advertising audio information that is audio information for advertising a product; and a server device to which the audio information reproducing device can be connected via communication means. In the information reproduction system, the server device stores a plurality of partial audio information that is audio information used for generating the advertising audio information, and a plurality of the partial audio information stored in the storage unit A partial audio information transmitting unit for transmitting the partial audio information to the audio information reproducing device, wherein the audio information reproducing device receives the partial audio information transmitted from the server device; and a selecting means for selecting the partial audio information for each type of content sound indicating portions audio information by at least one, and at least one kind, a plurality of the partial Select from among the partial audio information indicating the list information indicating voice information, before performing the next round of selection, and selecting means for deleting information indicating the partial audio information selected from the list information, the selection to a generation unit that generates the advertisement voice information by connecting the partial audio information a plurality of types selected by the means, and reproducing means for reproducing the generated the advertisement audio information, characterized in that Ru provided with .

According to an eleventh aspect of the present invention, there is provided an audio comprising: an audio information reproducing device that reproduces advertising audio information that is audio information for advertising a product; and a server device to which the audio information reproducing device can be connected via communication means. In the information reproduction system, the server device stores a plurality of partial voice information that is voice information used for generating the advertising voice information, and for each type of content indicated by the voice of the partial voice information. A selection means for selecting at least one partial voice information one by one, selecting at least one type from among the partial voice information indicated by a plurality of list information indicating the partial voice information and performing the next selection even before, selection means for deleting the information indicating the partial audio information selected from the list information, the partial audio information of a plurality of types selected by said selection means And generating means for generating the advertisement voice information, and transmitting means for transmitting the generated advertisement voice information to the voice information reproducing apparatus, wherein the voice information reproducing apparatus is transmitted from the server apparatus. and promotional sound information receiving means for the promotion receiving voice information, and reproducing means for reproducing the advertisement audio information the received, characterized in that Ru comprising a.

The invention according to claim 12 is an audio information generation method for generating the advertising voice information reproduced by the audio information reproducing device that reproduces the advertising voice information which is the audio information of the advertisement of the product, the advertising voice information Is a step of acquiring a plurality of pieces of partial voice information, which is voice information used for generation of the at least one type, and is selected from the partial voice information indicated by the list information indicating the plurality of partial voice information, Prior to performing the next selection, a selection step of deleting the information indicating the selected partial audio information from the list information, and at least one partial audio information for each type of content indicated by the audio of the partial audio information a selection step of selecting one by One, a generation step of generating the advertisement voice information by connecting the partial audio information a plurality of types selected in the selection step, the including And wherein the door.

According to a thirteenth aspect of the present invention, there is provided a computer included in an audio information generating device that generates the advertising audio information that is reproduced by an audio information reproducing device that reproduces the advertising audio information, which is audio information for advertising a product. Acquisition means for acquiring a plurality of pieces of partial voice information, which is voice information used for generating voice information, and selection means for selecting at least one partial voice information for each type of content indicated by the voice of the partial voice information. The at least one type is selected from the partial audio information indicated by the list information indicating the partial audio information, and the information indicating the selected partial audio information is selected before performing the next selection. selecting means for deleting from the list information, generating a hand for generating the advertisement voice information by connecting the partial audio information a plurality of types selected by said selection means , Wherein the Ru to function as a.

  According to the present invention, the content of at least one type of partial audio information among a plurality of types of partial audio information constituting the advertising audio information changes each time new advertising audio information is generated. By reproducing the latest advertisement audio information as appropriate by the reproduction apparatus, it is possible to prevent the advertisement of the product from being bored by the store visitor.

It is a figure which shows an example of schematic structure of the merchandise advertisement audio | voice delivery system S which concerns on 1st Embodiment. In the content reproduction program which concerns on one Embodiment, it is a conceptual diagram of the structure of the function (function) of the function which selects the content used for the production | generation of reproduction | regeneration content, and determines the connection order. It is a figure which shows an example of the content registered into the database comprised by the memory | storage part 21 which concerns on one Embodiment. It is a figure which shows an example of the content registered into the goods master which concerns on one Embodiment. It is a figure which shows an example of the content registered into the phrase master which concerns on one Embodiment. (A) is a figure which shows an example of the content registered into the phrase master which concerns on one Embodiment, (b) is a figure which shows an example of the content set to a purchase effect sentence list | wrist. It is a figure which shows an example of the content registered into the reproduction | regeneration condition master which concerns on one Embodiment. It is a figure which shows an example of the content registered into the evaluation function execution order master which concerns on one Embodiment. It is a flowchart which shows the process example of the merchandise advertisement audio | voice delivery system S which concerns on 1st Embodiment. It is a flowchart which shows the process example in the evaluation function 0 of the content selection part 151 of the audio | voice reproduction terminal 1 which concerns on 1st Embodiment. It is a flowchart which shows the process example in the evaluation function 0.5 of the content selection part 151 of the audio | voice reproduction terminal 1 which concerns on 1st Embodiment. It is a flowchart which shows the process example in the evaluation function 1 of the content selection part 151 of the audio | voice reproduction terminal 1 which concerns on 1st Embodiment. It is a flowchart which shows the process example in the evaluation function 2 of the content selection part 151 of the audio | voice reproduction terminal 1 which concerns on 1st Embodiment. It is a flowchart which shows the process example in the evaluation function 3 of the content selection part 151 of the audio | voice reproduction terminal 1 which concerns on 1st Embodiment. It is a flowchart which shows the process example in the evaluation function 4 of the content selection part 151 of the audio | voice reproduction terminal 1 which concerns on 1st Embodiment. It is a figure which shows an example of schematic structure of the merchandise advertisement audio | voice delivery system S which concerns on 2nd Embodiment. It is a flowchart which shows the process example of the merchandise advertisement audio | voice delivery system S which concerns on 2nd Embodiment.

  Hereinafter, the best embodiment of the present invention will be described in detail with reference to the drawings. In addition, embodiment described below is embodiment at the time of applying this invention with respect to a merchandise advertisement audio | voice delivery system.

[1. First Embodiment]
[1.1 Configuration and function overview of product advertisement audio distribution system]
First, the configuration and functional overview of the product advertisement audio distribution system S according to the present embodiment will be described with reference to FIG.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of a product advertisement audio distribution system S according to the first embodiment.

  As shown in FIG. 1, the product advertisement audio distribution system S includes a plurality of audio reproduction terminals 1 as an example of an audio information reproduction apparatus and a server 2 as an example of a server apparatus.

  The audio reproduction terminal 1 and the server 2 can transmit and receive data to and from each other using, for example, TCP / IP as a communication protocol via a network N as an example of communication means. The network N may be, for example, the Internet or a dedicated line.

  The product advertisement audio distribution system S having such a configuration is a system for advertising a product sold in a store by flowing a message sound in a predetermined store or the like. For example, each audio reproduction terminal 1 is installed in a separate store, or is installed near a product to be advertised in the same store. The server 2 is installed at the headquarters, for example.

  The audio reproduction terminal 1 generates audio data (hereinafter referred to as “reproduction content”) as an example of advertisement audio information as message audio at regular time intervals, and reproduces the generated reproduction content. On the other hand, the server 2 stores audio data (hereinafter simply referred to as “content”) as an example of partial audio information corresponding to a part of the reproduction content, and the content corresponding to the request from the audio reproduction terminal 1 is It is distributed to the audio playback terminal 1.

  The content is classified into a plurality of types according to the content represented by the sound. This type includes product name, catchphrase, purchase effect statement, price information, and final message. The product name content (an example of product name audio information) is data in which the product name is voiced, and basically only one item exists for one product. The content of the catchphrase (an example of the catchphrase audio information) is data obtained by converting a short advertisement phrase unique to each product into speech, and there is one or more for each product. In addition, the content of the purchase effect sentence (an example of explanation audio information) is an audio description of the product, such as the contents, specifications, advantages, deliciousness, manufacturer (producer), production location (production location), etc. It is data. The explanation about this product is expected to motivate customers to purchase products. In addition, the price information content (an example of price audio information) includes the price of the product itself (for example, “XX yen”) and information indicating the price (for example, “cheap”, “discount”, “normal half price”) ) Etc. are voiced data. Since the price of the product may change depending on the time zone or the like, the content corresponding to that time is selected. Further, the content of the final message is data obtained by converting the message for completing the advertisement into voice. Note that a plurality of purchase effect sentences, price information, and final message contents are prepared as necessary.

  The playback content is generated by connecting and synthesizing five contents selected one by one from the contents of the product name, tagline, purchase effect sentence, price information, and final message. At this time, as the content of the purchase effect sentence and the final message, in principle, a content different from the previously selected content is selected every time the playback content is generated (every playback). In addition, the content connection order, that is, the content playback order varies depending on the time zone and the degree of congestion of people.

  In the following description, description of “content” may be omitted for each content of the product name, the catch phrase, the purchase effect sentence, the price information, and the final message.

[1.2 Configuration and function of audio playback terminal]
Next, the configuration and function of the audio playback terminal 1 will be described with reference to FIGS. 1 and 2.

  As shown in FIG. 1, the audio reproduction terminal 1 includes an input unit 11, an output unit 12, a storage unit 13, a communication unit 14, an acquisition unit, a selection unit, a first connection order determination unit, and a second connection order. And a control unit 15 as an example of a determination unit and a partial voice information reception unit.

  The input unit 11 includes a human sensor 111 as an example of a congestion level acquisition unit and a detection unit, a time acquisition unit, a clock unit 112 as an example of a first timing unit and a second timing unit, and a switch 113. It consists of

  The human sensor 111 detects whether or not there is a person (visitor) at a place where the audio playback terminal 1 is installed (for example, a predetermined range in front of the audio playback terminal 1), and the degree of congestion at the location. (Degree indicating how many people are present) is measured. There are various methods for the detection and measurement. For example, an optical sensor, an ultrasonic wave, or the like may be used, or the front face of the audio reproduction terminal 1 may be photographed with a camera and the photographed image may be analyzed. In addition, since the specific method is well-known, detailed description is abbreviate | omitted.

  In addition, the timer unit 112 outputs the current time. Further, the switch 113 is a switch for switching the power ON / OFF of the audio playback terminal 1.

  Next, the output unit 12 includes an audio playback unit 121 as an example of a playback unit, and a speaker 122.

  The audio reproduction unit 121 is configured to reproduce audio data such as reproduction content. Specifically, the audio reproduction unit 121 decodes audio data, performs D / A (Digital / Analog) conversion, amplification, and the like, and outputs the audio data to the speaker 122 as an audio signal. The speaker 122 outputs a sound wave corresponding to the audio signal.

  Next, the storage unit 13 includes, for example, a flash memory, a hard disk drive, and the like, and stores various data, programs, and the like. Specifically, the storage unit 13 stores content acquired from the server 2, a playback list (details will be described later) as an example of list information, various setting values, generated playback content, and the like. The storage unit 13 stores a predetermined operating system, a content reproduction program, and the like.

  The content reproduction program is a program for acquiring necessary content, a reproduction list, and setting values from the server 2, generating reproduction content from a plurality of contents based on the reproduction list, setting values, and the like, and reproducing the reproduction content. .

  FIG. 2 is a conceptual diagram of the configuration of a function of a function for selecting a content used for generating a playback content and determining the connection order in the content playback program.

  As shown in FIG. 2, there are evaluation functions 0, 0.5, 1, 2, 3, and 4 as functions.

  The evaluation function 0 is a function for determining whether to play back the playback content. As an argument (input parameter) for determining whether or not to reproduce, information on whether or not a person is present at the place where the audio reproduction terminal 1 is installed and judging that no person exists. Elapsed time (time when there is no person), elapsed time since the last playback of the playback content, and the like. On the other hand, the return value (output parameter) is information indicating whether or not to reproduce. When it is determined to play back the playback content, the evaluation functions 0.5, 1, 2, 3 and 4 are executed, and the playback content is generated and played back. On the other hand, if it is determined not to play back the playback content, the evaluation functions 0.5, 1, 2, 3 and 4 are not executed, and the generation and playback of the playback content are not executed. In principle, in order to prevent wasteful consumption of power, playback is performed when there is a person at the place where the audio playback terminal 1 is installed, that is, when there is a person who listens to the sound near the audio playback terminal 1. However, even if there is no person at the location, playback may be performed to attract customers.

  The evaluation function 0.5 is a function for determining the execution order of the evaluation functions 1, 2, and 3. Depending on the execution order of this function, the product name, tagline, purchase effect sentence, and price information playback order (content connection order) are determined. The last message is always played back last. The argument is the congestion level of the person at the place where the audio playback terminal 1 is installed, the current time, and the like, and the return value is the execution order of the evaluation functions.

  The evaluation function 1 is a function for determining which of the product name and the catch phrase is reproduced first, that is, the order of reproduction between the product name and the catch phrase. The argument is a product ID uniquely assigned to the product to be advertised, and the return value is the playback order and the phrase ID of the selected catchphrase. The phrase ID is identification information uniquely assigned to each content (phrase). Since there is a case where it is generally recognized which of the product name and the catchphrase is said first by a commercial or the like, it is necessary to reproduce the content in an order corresponding to this. When there are a plurality of catchphrases, a catchphrase different from that at the previous selection (at the time of previous reproduction content generation / reproduction) is selected.

  The evaluation function 2 selects a purchase effect sentence used for reproduction of the current reproduction content from a plurality of purchase effect sentences. The argument is a product ID, an unselected phrase ID list of purchase effect sentences, and the like, and the return value is a phrase ID of the selected purchase effect sentence. The unselected phrase ID list is information indicating a list of phrase IDs of contents that have not yet been selected before the selection is completed among the contents scheduled to be selected (reproduced). In addition, contents are basically selected in the order of phrase IDs.

  The evaluation function 3 selects price information used for reproduction of the current reproduction content from a plurality of price information. The argument is the product ID and the current time, and the return value is the phrase ID of the selected price information. Price information corresponding to the time zone is selected during the time period when the time service is performed, and price information corresponding to the normal sales price is selected during other time zones.

  The evaluation function 4 selects a final message used for reproduction of the current reproduction content from a plurality of final messages. The argument is the product ID, the unselected phrase ID list of the final message, and the like, and the return value is the phrase ID of the selected final message.

  Next, the communication unit 14 is connected to the network N and controls the communication state with the server 2.

  Next, the control unit 15 includes a microcomputer, and includes a content selection unit 151 and a content synthesis unit 152. Then, the control unit 15 performs overall control of each unit of the audio reproduction terminal 1 by a CPU (Central Processing Unit) reading and executing various programs stored in a ROM (Read Only Memory) or the storage unit 13, and content. By executing the reproduction program, it functions as an acquisition means, a selection means, a first connection order determination means, a second connection order determination means, a partial audio information reception means, and the like.

  Specifically, the content selection unit 151 selects the content used for generating the playback content by executing the functions 0.5, 1, 2, 3, and 4.

  Further, the content composition unit 152 reproduces the reproduction content by connecting and synthesizing the content selected by the content selection unit 151.

  Various programs may be acquired from the server 2 via the network N, or may be recorded on a recording medium such as a CD (Compact Disc) -ROM and read via a drive device (not shown). You may do it.

[1.3 Server configuration and functions]
Next, the configuration and function of the server 2 will be described with reference to FIGS. 1 and 3 to 8.

  As illustrated in FIG. 1, the server 2 includes a storage unit 21 as an example of a storage unit, a communication unit 22, and a control unit 23 as an example of a partial voice information transmission unit.

  The storage unit 21 is configured by, for example, a hard disk drive or the like, and stores various data, programs, and the like. Specifically, a database is constructed in the storage unit 23.

  FIG. 3 is a diagram illustrating an example of contents registered in the database configured in the storage unit 21. As shown in FIG. 3, a product master, a phrase master, a phrase master, a reproduction condition master, an evaluation function execution order master, and the like are constructed in the database.

  FIG. 4 is a diagram illustrating an example of content registered in the product master. The product master is information indicating the playback order of product names and catch phrases. As shown in FIG. 4, the product master includes a product ID, a product name, and a playback order that are uniquely assigned to the product. Is set in association with. Here, the reproduction order is information indicating which one of the product name and the catch phrase is reproduced first. For example, in the example shown in FIG. 4, the product name is reproduced first for product 1 (product ID = 1), and the catchphrase is stored for product 2 (product ID = 2) and product 3 (product ID = 3). It is defined to be played back first. The content of the product name is uniquely associated with the product ID instead of the phrase ID.

  FIG. 5 is a diagram illustrating an example of contents registered in the phrase master. The phrase master is information for associating identification information with a phrase type. As shown in FIG. 5, the phrase master uniquely includes a phrase ID and a phrase name (phrase name) assigned to the phrase type. Type name) is set in association with each phrase type. In the example shown in FIG. 5, the phrase ID = 1 is associated with a catch phrase, the phrase ID = 2 is associated with a purchase effect sentence, the phrase ID = 3 is associated with price information, and the phrase ID = 4 is associated with the final message.

  FIG. 6A is a diagram illustrating an example of content registered in the phrase master. The phrase master is information for associating identification information with each phrase (content), and is information for associating identification information with the type of phrase. As shown in FIG. The product ID of the product for which the phrase is used, the phrase ID indicating the type of the phrase, the phrase ID, and the phrase name are set in association with each phrase.

  In the example shown in FIG. 6A, the product 1 will be described. The catchphrase_1A (1) and the catchphrase_1B (2) are set as the catchphrase, and the purchase effect_1A (3), the purchase effect_1B ( 4) and purchase effect_1C (5) are set, price_1A (6), price_1B (7) and price_1C (8) are set as price information, and final message_1A (9) and final are set as final messages. Message_1B (10) is set. The numbers in parentheses are the assigned phrase IDs. Similarly, regarding product 2, catchphrase_2A (11), catchphrase_2B (12), catchphrase_2C (13) are set as catchphrases, and purchase effect_2A (14) and purchase effect_1B (15) are set as purchase effect sentences. Is set as price information, price_1A (16) and price_2B (17) are set, and final message_2A (18), final message_2B (19) and final message_2B (20) are set as final messages. ing. Further, the product 3 will be described. The catchphrase_3A (21) is set as the catchphrase, the purchase effect_3A (22) and the purchase effect_3B (23) are set as the purchase effect sentence, and the price_3A (24 ) And price_3B (25), and final message_3A (26) and final message_3B (27) are set as final messages.

  FIG. 7 is a diagram illustrating an example of contents registered in the reproduction condition master. The reproduction condition master is information for reproducing a specific phrase in a specific time zone, that is, information indicating the reproduction condition of the specific phrase. As shown in FIG. 7, the playback condition master includes a phrase ID of a phrase to which the playback condition is assigned, a playback condition ID and a playback condition uniquely assigned to the playback condition (playback time zone condition). Set for each phrase that requires playback conditions.

  In the example shown in FIG. 7, the tagline_1B is played until the time reaches t_1A (1), the price_1B is played after the time t_1B (2), and the price_1C is played after the time t_1C. (3) It is defined as follows. The numbers in parentheses are the reproduction condition IDs that are assigned. Here, for example, price_1B is a phrase indicating the price of the product 1 after the evening, and price_1C is a phrase indicating the sale price of the product 1 before closing. The remaining price_1A for the product 1 is the normal price of the product 1. For a phrase having a phrase that satisfies the playback condition (time zone), the phrase is always played back as long as the playback condition is satisfied. In the example shown in FIG. 7, the catchphrase_2B is played after the time t_2A (4), the catchphrase_2C is played until the time reaches t_2B (5), and the price_2B is changed from t_2C to t_2D. It is defined that it will be played back in the meantime (6, 7). Here, price_2B is, for example, the price of the product 2 in the time service. And price_2A is the normal price of the product 2. Furthermore, in the example shown in FIG. 7, the price_3B is defined to be played back (8) until the time reaches t_3A. Here, price_3B is, for example, an early morning special price of the product 3. Price_3A is the normal price of the product 3.

  FIG. 8 is a diagram illustrating an example of contents registered in the evaluation function execution order master. The evaluation function execution order master determines the execution order of the evaluation functions 1, 2, and 3, that is, the reproduction order of the product name and the catch phrase, the purchase effect sentence, and the final message based on the degree of congestion and the time zone. Information. As shown in FIG. 8, the evaluation function execution order master includes a product ID, an execution order ID uniquely assigned to the execution order, an execution order selection condition for selecting the execution order, and an execution order. Set every time. Here, in the execution order selection condition, a congestion degree condition indicating a congestion degree condition and a reproduction condition ID corresponding to a time zone condition are set. The execution order in which neither the congestion degree condition nor the reproduction condition ID is set is the normal execution order.

  In the example shown in FIG. 8, the execution order of 4 patterns for product 1 and 2 patterns for product 2 (3 rows as the number of rows) is defined (4 patterns or more for product 3). ). For product 1, first, “1 → 2 → 3” is set as the normal execution order. This indicates that the evaluation functions are executed in the order of the evaluation function 1, the evaluation function 2, and the evaluation function 3. Furthermore, for product 1, “3 → 2 → 1” is the execution order after the evening (reproduction condition ID = 2), and “2 → 1 → 3” is the execution order when the congestion degree is greater than the congestion degree_1A. “3 → 2 → 1” is set as the execution order before the store is closed (reproduction condition ID = 3). In addition, when satisfy | filling both conditions of a congestion degree and a time slot | zone, the time slot | zone is given priority. For product 2, “2 → 1 → 3” is set as the normal execution order, and “3 → 2 → 1” is set as the execution order in the time service (reproduction condition ID = 6, 7). For product 3, “2 → 1 → 3” is the execution order when the degree of congestion is less than the congestion degree_3A, and “2 → 3 → 1” is the execution order in the early morning (reproduction condition ID = 8). However, “3 → 1 → 2” is set as the execution order when the degree of congestion is greater than the degree of congestion_1B.

  In the database, a terminal ID (an example of identification information) uniquely assigned to each audio reproduction terminal 1 and a product ID are registered in association with each other as an example of allocation information. Thereby, the audio reproduction terminal 1 is associated with the product to be advertised by audio reproduction. This association can be set so as to change depending on the time zone, day of the week, date, and the like.

  The storage unit 21 also stores a predetermined operating system, server program, and the like.

  Next, the communication unit 22 is connected to the network N and controls the communication state with the audio reproduction terminal 1.

  Next, the control unit 23 includes a microcomputer. Then, the control unit 23 controls the respective units of the server 2 by reading and executing various programs stored in the ROM and the storage unit 21 and executing the server program so that the partial audio information transmitting unit is executed. And so on.

  For example, when receiving the terminal ID of the audio reproduction terminal 1 from the audio reproduction terminal 1, the control unit 23 acquires a product ID corresponding to the terminal ID, and displays a reproduction list corresponding to the product ID and a set value. The information is acquired and transmitted to the audio reproduction terminal 1.

  The playlist is list information indicating the phrase ID and phrase name of the content (phrase) to be played back for the product indicated by the product ID, and includes a catchphrase list, purchase effect list, price Includes information list and final message list. Each list is created based on information registered in the phrase master of the database. Specifically, in the phrase master, the phrase ID and the phrase name are acquired from the range determined by the product ID and the phrase ID for each list, and each list is created based on these information.

  For example, if the contents shown in FIG. 6A are registered in the phrase master, the product ID is 1, and the records that match the clause ID 2 (that is, the purchase effect in FIG. 5) are listed, Records with phrase IDs 3, 4, and 5 are listed. This is a “purchase effect statement list”. FIG. 6B shows the setting contents of the purchase effect sentence list in this example.

  The set value includes, for example, the product ID of the product to be advertised, playback order information, playback condition information, evaluation function execution order information, standby time, accumulated time set value, elapsed time set value, and the like. The playback order information is information indicating the playback order of the product name and the catch phrase, and the playback order corresponding to the product ID is set from the product master to the playback order information. The reproduction condition information is information indicating the reproduction condition of a specific phrase, and the reproduction condition information corresponds to the product ID from the reproduction condition master (the phrase ID of the phrase corresponding to the product ID is set in the phrase master). Record information) is set. The evaluation function execution order information is information indicating conditions for determining the execution of the evaluation functions 1, 2 and 3 and the execution order. The evaluation function execution order information includes items from the evaluation function execution order master to the product. Information of a record corresponding to the ID is set. The standby time is a time for waiting from the end of playback of the playback content until playback of the next playback content. The accumulated time setting value and the elapsed time setting value are information used in the evaluation function 0.

  In addition, when the control unit 23 receives the insufficient content presence / absence message from the audio reproduction terminal 1, if there is an insufficient content in the audio reproduction terminal, the control unit 23 distributes the content to the audio reproduction terminal 1. Yes.

  Various programs may be acquired from another server device via the network N, or may be recorded on a recording medium such as a CD-ROM and read via a drive device (not shown). May be.

[1.4 Operation of product advertisement audio distribution system]
Next, operation | movement of the merchandise advertisement audio | voice delivery system S is demonstrated using FIG. 9 thru | or FIG.

[1.4.1 Overall operation]
FIG. 9 is a flowchart illustrating a processing example of the product advertisement audio distribution system S according to the first embodiment. The processing on the audio reproduction terminal 1 side illustrated in FIG. 9 is started when the power of the audio reproduction terminal 1 is turned on, for example. In the audio reproduction terminal 1, the content acquisition process (steps S1 to S9) and the content generation / reproduction process (steps S21 to S31) are executed in parallel.

  First, in the content acquisition process, the control unit 15 of the audio reproduction terminal 1 transmits the terminal ID of the own audio reproduction terminal to the server 2 (step S1). The processing on the server 2 side shown in FIG. 9 is started when a terminal ID is received from the audio reproduction terminal 1, and the control unit 23 of the server 2 acquires a product ID corresponding to the received terminal ID (step S41). .

  Next, the control unit 23 acquires the reproduction list and setting value corresponding to the acquired product ID from the database of the storage unit 21, and transmits the reproduction list and setting value to the audio reproduction terminal 1 (step S42). The reproduction list and setting value acquisition method has been described in section 1.3 above.

  The control unit 15 of the audio reproduction terminal 1 that has received the latest reproduction list and the set value (step S2) compares the difference between the old reproduction list already held and the newly received reproduction list (step S3). Based on the comparison result, an insufficient content presence message is transmitted to the server 2 (step S4). Specifically, the control unit 15 compares the old and new catchphrase lists, purchase effect statement lists, price information lists, and final message lists, and reproduces all contents (content phrase IDs) described in the new reproduction list. If it is described in the list, an insufficient content presence / absence message indicating that there is no insufficient content is transmitted. On the other hand, when there is content that is described in the new playlist but not described in the old playlist, the control unit 15 indicates the phrase ID of the content and the insufficient content indicating that there is insufficient content. Send a presence message.

  The control unit 23 of the server 2 that has received the insufficient content presence / absence message (step S43) determines whether there is insufficient content based on the message (step S44). At this time, if there is no insufficient content (step S44: NO), the control unit 23 ends this process.

  On the other hand, when there is a shortage content (step S44: YES), the control unit 23 stores the content corresponding to the phrase ID indicated by the shortage content presence / absence message (content lacking on the audio playback terminal 1 side) as a storage unit. 21 and the content is transmitted to the audio reproduction terminal 1 (step S45), and this process is terminated.

  On the other hand, the control unit 15 of the audio reproduction terminal 1 determines whether or not there is insufficient content (step S5). If there is no insufficient content (step S5: NO), the control unit 15 proceeds to step S7 and is insufficient. If there is content (step S5: YES), the content transmitted from the server 2 is received (step S6), the content is stored in the storage unit 21, and the process proceeds to step S7.

  In step S7, the control unit 15 updates the old playlist and setting value stored in the storage unit 13 to the new playlist and setting value, and determines whether or not a power-off operation is detected from the switch 113 (step S7). Step S8). At this time, if the power OFF operation is not detected (step S8: NO), the control unit 15 waits for a certain time (step S9), and then executes the processing from step S1 again. The reason why the content acquisition process is repeated at regular time intervals in this way is because, for example, the product to be advertised may change or the content to be reproduced may be replaced even if the product is the same.

  On the other hand, when the power OFF operation is detected (step S8: YES), the control unit 15 ends the content acquisition process.

  On the other hand, in the content acquisition process, the control unit 15 of the audio reproduction terminal 1 acquires the congestion level from the human sensor 111 and the current time from the time measuring unit 112 (step S21).

  Next, the control unit 15 acquires the latest playlist and setting value from the storage unit 13 (step S22), and the content selection unit 151 executes an evaluation function 0 described later (step S23).

  Next, the control unit 15 determines whether to reproduce the reproduction content based on the execution result of the evaluation function 0 (step S24). At this time, if the playback content is not played back (step S24: NO), the control unit 15 waits for a predetermined time (step S31), and then executes the processing from step S21 again.

  On the other hand, when reproducing the reproduction content (step S24: YES), the content selection unit 151 executes an evaluation function 0.5 described later (step S25), and in the order determined by the evaluation function 0.5. Then, evaluation functions 1, 2 and 3 to be described later are sequentially executed (step S26).

  Next, the content composition unit 152 executes an evaluation function 4 described later (step S27), and evaluates the content selected by the evaluation functions 1, 2, 3, and 4 and the content of the product name corresponding to the product ID. Reproduced content is generated by connecting and synthesizing in the order determined by the function 0.5 (product name and catchphrase determined by the evaluation function 1) (step S28).

  Next, the control unit 15 outputs the generated reproduction content to the output unit 12, and causes the audio reproduction unit 121 to reproduce the reproduction content (step S29).

  Next, the control unit 15 determines whether or not a power OFF operation is detected from the switch 113 (step S30). At this time, when the power OFF operation is not detected (step S30: NO), the control unit 15 waits for a certain time (step S31), and then executes the processing from step S21 again.

  On the other hand, when the power OFF operation is detected (step S30: YES), the control unit 15 ends the content acquisition process.

[1.4.2 Evaluation function 0]
Next, the operation in the evaluation function 0 will be described. FIG. 10 is a flowchart illustrating a processing example in the evaluation function 0 of the content selection unit 151 of the audio reproduction terminal 1 according to the first embodiment.

  As shown in FIG. 10, first, the content selection unit 151 determines whether or not a person (store visitor) exists at the place where the audio reproduction terminal 1 is installed based on the detection result of the human sensor 111 (see FIG. 10). Step S51). At this time, if there is a person (for example, if the value of the degree of congestion is greater than 0) (step S51: YES), the content selection unit 151 determines to play the playback content (step S52), and the absence progress A time t0 (an example of accumulated time) is set to 0 (step S53), and an elapsed time tt0 (an example of elapsed time) from the end of the previous reproduction is set to 0 (step S54). These t0 and tt0 are timer variables that are counted up by 1 every time one second passes by the time measuring unit 112. When the content selection unit 151 finishes this process, the evaluation function 0 is ended.

  On the other hand, when there is no person (for example, when the value of the degree of congestion is 0) (step S51: NO), the content selection unit 151 has t0 larger than the cumulative time setting value T0 included in the setting value. It is determined whether or not (step S55). At this time, if t0 is larger than the cumulative time setting value T0 (step S55: YES), the content selection unit 151 determines whether or not to reproduce the reproduction content based on a predetermined probability included in the setting value. Based on this, the evaluation function 0 is terminated at random (step S56). At this time, if the content selection unit 151 determines to play back the playback content, it sets 0 to tt0.

  On the other hand, when t0 is less than the accumulated time set value T0 (step S55: NO), the content selection unit 151 determines whether or not tt0 is greater than the elapsed time set value TT0 included in the set value ( Step S57). At this time, if tt0 is less than the elapsed time set value TT0 (step S57: NO), the content selection unit 151 determines not to reproduce the reproduction content (step S58), and ends the evaluation function 0.

  On the other hand, when tt0 is larger than the elapsed time set value TT0 (step S57: YES), the content selection unit 151 determines to play the playback content (step S59), and sets tt0 to 0 (step S60). The evaluation function 0 is terminated.

[1.4.3 Evaluation function 0.5]
Next, the operation in the evaluation function 0.5 will be described. FIG. 11 is a flowchart illustrating a processing example in the evaluation function 0.5 of the content selection unit 151 of the audio reproduction terminal 1 according to the first embodiment.

  As shown in FIG. 11, first, the content selection unit 151 acquires each reproduction condition ID set in the execution order selection condition corresponding to each execution order ID in the evaluation function execution order information included in the set value ( Step S71). Next, the content selection unit 151 acquires the playback condition (time zone condition) corresponding to the acquired playback condition ID from the playback condition information included in the set value, and the current time and each playback acquired in step S21. The condition time zone is compared (step S72).

  Next, the content selection unit 151 determines whether the current time satisfies any reproduction condition as a result of the comparison (step S73). At this time, if the current time satisfies any reproduction condition (step S73: YES), the content selection unit 151 selects the evaluation function execution order corresponding to the satisfied reproduction condition (step S74). That is, the content selection unit 151 acquires the evaluation function execution order corresponding to the playback condition ID of the playback condition that satisfies the current time from the evaluation function execution order information. Then, the content selection unit 151 transfers the selected evaluation function execution order as a return value to the content synthesis unit 152 (step S79), and ends the processing of the evaluation function 0.5.

  On the other hand, when the current time does not satisfy any reproduction condition (step S73: NO), the content selection unit 151 corresponds to each execution order ID in the congestion degree acquired in step S21 and the evaluation function execution order information. Each congestion degree condition set in the execution order selection condition is compared (step S75).

  Next, as a result of the comparison, the content selection unit 151 determines whether the congestion level satisfies any one of the congestion level conditions (step S76). At this time, when the congestion degree satisfies any of the congestion degree conditions (step S76: YES), the content selection unit 151 selects the evaluation function execution order corresponding to the satisfied congestion degree condition (step S77). Then, the selected evaluation function execution order is transferred as a return value to the content composition unit 152 (step S79), and the processing of the evaluation function 0.5 is terminated.

  On the other hand, when the congestion level does not satisfy any congestion level condition (step S76: NO), the content selection unit 151 sets the normal evaluation function execution order, that is, the congestion level condition and the playback condition ID as the playback condition. An evaluation function execution order that has not been selected is selected (step S78), and the selected evaluation function execution order is transferred as a return value to the content composition unit 152 (step S79), thereby terminating the processing of the evaluation function 0.5.

[1.4.4 Evaluation function 1]
Next, the operation in the evaluation function 1 will be described. FIG. 12 is a flowchart illustrating a processing example in the evaluation function 1 of the content selection unit 151 of the audio reproduction terminal 1 according to the first embodiment.

  As shown in FIG. 12, the content selection unit 151 first acquires the reproduction order information included in the set value, that is, the reproduction order of the product name and the catchphrase corresponding to the product ID of the product to be advertised (step S101). ). Next, a catchphrase list corresponding to the product ID and an unselected phrase ID list of the catchphrase are acquired (step S102).

  Next, the content selection unit 151 determines whether there is a catch phrase whose current time satisfies the playback condition (step S103). Specifically, the content selection unit 151 acquires the reproduction conditions described in the reproduction condition information, the corresponding phrase IDs described in the catch phrase list, and compares the acquired reproduction conditions with the current time. If there is a phrase ID whose current time satisfies the playback condition, the phrase ID is acquired. At this time, if there is a catch phrase that satisfies the playback condition (step S103: YES), the content selection unit 151 selects the phrase ID of the catch phrase (step S104), and proceeds to step S110.

  On the other hand, when there is no catch phrase that satisfies the playback condition (step S103: NO), the content selection unit 151 refers to the unselected phrase ID list (step S105), and whether or not all the phrase IDs have been selected. Is determined (step S106). Specifically, the content selection unit 151 determines whether or not the unselected phrase ID list is empty. At this time, if there is an unselected phrase ID (step S106: NO), the content selection unit 151 proceeds to step S108.

  On the other hand, if all the phrase IDs have been selected, the content selection unit 151 creates an unselected phrase ID list from the catch phrase list (step S107). Specifically, the content selection unit 151 deletes an empty unselected phrase ID list. In addition, the content selection unit 151 creates an unselected phrase ID list composed of the remaining phrase IDs excluding the phrase IDs whose reproduction conditions are set in the reproduction condition information among all the phrase IDs described in the catch phrase list. To do. After completing this process, the content selection unit 151 proceeds to step S108.

  In step S108, the content selection unit 151 selects the phrase ID list with the smallest number from the unselected phrase ID list, and deletes the phrase ID of the selected phrase from the unselected phrase ID list (step S109). The process proceeds to step S110.

  When finishing the process of step S104 or step S110, the content selection unit 151 transfers the acquired playback order and the selected phrase ID to the content composition unit 152 as a return value (step S110), and ends the processing of the evaluation function 1 Let

[1.4.5 Evaluation function 2]
Next, the operation in the evaluation function will be described. FIG. 13 is a flowchart illustrating a processing example in the evaluation function 2 of the content selection unit 151 of the audio reproduction terminal 1 according to the first embodiment.

  As shown in FIG. 13, first, the content selection unit 151 acquires a purchase effect sentence list corresponding to a product ID and an unselected phrase ID list of purchase effect sentences (step S121).

  Next, the content selection unit 151 determines whether there is a purchase effect sentence whose current time satisfies the reproduction condition (step S122). Specifically, the content selection unit 151 acquires, from among the playback conditions described in the playback condition information, the corresponding phrase ID described in the purchase effect sentence list, and the acquired playback condition, current time, If there is a phrase ID whose current time satisfies the playback condition, the phrase ID is acquired. At this time, if there is a purchase effect sentence satisfying the reproduction condition (step S122: YES), the content selection unit 151 selects a phrase ID of the purchase effect sentence (step S123), and proceeds to step S129. .

  On the other hand, if there is no purchase effect sentence that satisfies the playback condition (step S122: NO), the content selection unit 151 refers to the unselected phrase ID list (step S124) and has all the phrase IDs been selected? It is determined whether or not (step S125). Specifically, the content selection unit 151 determines whether or not the unselected phrase ID list is empty. At this time, if there is an unselected phrase ID (step S125: NO), the content selection unit 151 proceeds to step S127.

  On the other hand, if all the phrase IDs have been selected, the content selection unit 151 creates an unselected phrase ID list from the purchase effect sentence list (step S126). Specifically, the content selection unit 151 deletes an empty unselected phrase ID list. The content selection unit 151 also includes an unselected phrase ID list including the remaining phrase IDs excluding the phrase IDs whose reproduction conditions are set in the reproduction condition information among all the phrase IDs described in the purchase effect sentence list. Create After finishing this process, the content selection unit 151 proceeds to step S127.

  In step S127, the content selection unit 151 selects the phrase ID list with the smallest number from the unselected phrase ID list, and deletes the phrase ID of the selected phrase from the unselected phrase ID list (step S128). Control goes to step S129.

  When the processing of step S123 or step S128 is completed, the content selection unit 151 transfers the acquired playback order and the selected phrase ID to the content synthesis unit 152 as return values (step S129), and ends the processing of the evaluation function 2 Let

[1.4.6 Evaluation function 3]
Next, the operation in the evaluation function will be described. FIG. 14 is a flowchart illustrating a processing example in the evaluation function 3 of the content selection unit 151 of the audio reproduction terminal 1 according to the first embodiment.

  As shown in FIG. 14, first, the content selection unit 151 acquires a price information list corresponding to the product ID and an unselected phrase ID list of price information (step S141).

  Next, the content selection unit 151 determines whether there is price information whose current time satisfies the reproduction condition (step S142). Specifically, the content selection unit 151 acquires a reproduction condition described in the reproduction condition information, in which the corresponding phrase ID is described in the price information list, and determines the acquired reproduction condition and the current time. In comparison, if there is a phrase ID whose current time satisfies the playback condition, the phrase ID is acquired. At this time, if there is price information satisfying the reproduction condition (step S142: YES), the content selection unit 151 selects a phrase ID of the price information (step S143), and proceeds to step S149.

  On the other hand, when there is no price information satisfying the reproduction condition (step S142: NO), the content selection unit 151 refers to the unselected phrase ID list (step S144), and whether or not all the phrase IDs have been selected. Is determined (step S145). Specifically, the content selection unit 151 determines whether or not the unselected phrase ID list is empty. At this time, if there is an unselected phrase ID (step S145: NO), the content selection unit 151 proceeds to step S147.

  On the other hand, when all the phrase IDs have been selected, the content selection unit 151 creates an unselected phrase ID list from the price information list (step S146). Specifically, the content selection unit 151 deletes an empty unselected phrase ID list. In addition, the content selection unit 151 generates an unselected phrase ID list composed of the remaining phrase IDs excluding the phrase IDs whose reproduction conditions are set in the reproduction condition information among all the phrase IDs described in the price information list. create. After completing this process, the content selection unit 151 proceeds to step S147.

  In step S147, the content selection unit 151 selects the phrase ID list with the smallest number from the unselected phrase ID list, and deletes the phrase ID of the selected phrase from the unselected phrase ID list (step S148). The process proceeds to step S149.

  When the processing of step S143 or step S148 is completed, the content selection unit 151 transfers the acquired playback order and the selected phrase ID to the content synthesis unit 152 as return values (step S149), and ends the processing of the evaluation function 3 Let

[1.4.7 Evaluation function 4]
Next, the operation in the evaluation function will be described. FIG. 15 is a flowchart illustrating a processing example in the evaluation function 4 of the content selection unit 151 of the audio reproduction terminal 1 according to the first embodiment.

  As shown in FIG. 15, first, the content selection unit 151 acquires a final message list corresponding to the product ID and an unselected phrase ID list of the final message (step S161).

  Next, the content selection unit 151 determines whether there is a final message whose current time satisfies the playback condition (step S162). Specifically, the content selection unit 151 acquires the playback condition described in the playback condition information, in which the corresponding phrase ID is described in the final message list, and sets the acquired playback condition and the current time. In comparison, if there is a phrase ID whose current time satisfies the playback condition, the phrase ID is acquired. At this time, if there is a final message that satisfies the reproduction condition (step S162: YES), the content selection unit 151 selects the phrase ID of the final message (step S163), and proceeds to step S169.

  On the other hand, when there is no final message that satisfies the playback condition (step S162: NO), the content selection unit 151 refers to the unselected phrase ID list (step S164), and whether or not all the phrase IDs have been selected. Is determined (step S165). Specifically, the content selection unit 151 determines whether or not the unselected phrase ID list is empty. At this time, if there is an unselected phrase ID (step S165: NO), the content selection unit 151 proceeds to step S167.

  On the other hand, when all the phrase IDs have been selected, the content selection unit 151 creates an unselected phrase ID list from the final message list (step S166). Specifically, the content selection unit 151 deletes an empty unselected phrase ID list. In addition, the content selection unit 151 generates an unselected phrase ID list including the remaining phrase IDs excluding the phrase IDs whose reproduction conditions are set in the reproduction condition information among all the phrase IDs described in the final message list. create. After completing this process, the content selection unit 151 proceeds to step S167.

  In step S167, the content selection unit 151 selects the phrase ID list with the smallest number from the unselected phrase ID list, and deletes the phrase ID of the selected phrase from the unselected phrase ID list (step S168). The process proceeds to step S169.

  After finishing the process of step S163 or step S168, the content selection unit 151 transfers the acquired playback order and the selected phrase ID to the content composition unit 152 as a return value (step S169), and ends the processing of the evaluation function 4 Let

  As described above, according to the present embodiment, the control unit 15 of the audio reproduction terminal 1 receives a plurality of contents from the server 2 via the network N, and the content selection unit 151 displays the content indicated by the audio of the contents. One content is selected for each type, the content synthesizing unit 152 connects the plurality of selected types of content to generate playback content, and the audio generation unit 121 generates the generated playback content. Here, the content selection unit 151 selects at least the content of the purchase effect sentence and the final message in order of the phrase ID from the plurality of contents based on the unselected phrase ID list generated from the reproduction list. Different contents are selected. Therefore, it is possible to prevent the product advertisement from being bored by the store visitor. Further, by editing the reproduction list, it is possible to determine the content used for generating the reproduction content and the selection order as desired by the editor.

  Further, every time a certain time (standby time) elapses, the content selection unit 151 selects a plurality of types of content, and the content synthesis unit 152 generates a playback content by connecting the selected types of content, Since the sound generation unit 121 generates the latest reproduction content that has been generated, at least a part of the content of the reproduction content changes each time, thereby preventing the store visitor from getting bored.

  In addition, based on the playback condition information, the content selection unit 151 selects the content that satisfies the playback condition when the current time acquired from the time measuring unit 112 is within the time zone indicating the playback condition. Appropriate content can be played back as part of the playback content according to the time of day, thereby increasing the ability to attract customers and motivation to purchase.

  Further, the content selection unit 151 determines the connection order of the product name and the catchphrase content, the purchase effect sentence content, and the price information content based on the evaluation function execution order information, the reproduction condition information, and the current time. Therefore, the contents of the product name / catchphrase, the purchase effect sentence, and the price information are reproduced in an appropriate order according to the time zone, so that the ability to attract customers and the willingness to purchase can be enhanced.

  Further, the content selection unit 151 connects the product name and the catchphrase content, the purchase effect sentence content, and the price information content based on the evaluation function execution order information and the congestion degree acquired from the human sensor 111. Since the order is determined, the product name / catchphrase, the purchase effect sentence, and the price information contents are reproduced in an appropriate order according to the degree of congestion, thereby increasing the ability to attract customers and the willingness to purchase.

  In addition, the content selection unit 151 determines the connection order of the product name content and the catchphrase content based on the playback order information. If the order in which you say or present is generally recognized, the advertising effect can be further enhanced by playing the product name content and the catchphrase content in the same order. .

  Further, in principle, the content selection unit 151 determines that the playback content is to be played when the human sensor 111 detects that a person is present at the place where the audio playback terminal 1 is installed. It is possible to prevent wasteful consumption of power due to the playback of the playback content even though there is no surrounding.

  In addition, the content selection unit 151 determines whether or not to play back the playback content when the absence elapsed time, which is the cumulative time in which the absence of a person is continuously detected, exceeds the cumulative time setting value. If the elapsed time from the end of the previous generation exceeds the elapsed time set value, it is determined to play the playback content at that time, so there is no person at the place where the audio playback terminal 1 is installed Even in this case, after a while, the playback content is played back, and the playback can attract people's attention and attract people to the products to be advertised.

  In addition, the control unit 15 receives the reproduction list corresponding to the terminal ID from the server 2 by transmitting the terminal ID of the own audio reproduction terminal 1 to the server 2, and transmits the content described in the reproduction list to the server 2. Therefore, on the server 2 side, the product to be advertised can be determined for each audio playback terminal 1.

[2. Second Embodiment]
Next, 2nd Embodiment is described using FIG.16 and FIG.17.

  In the first embodiment described above, content selection and playback content generation are performed by the audio playback terminal 1, but in the second embodiment described below, the server 2 performs the selection. .

  FIG. 16 is a diagram illustrating an example of a schematic configuration of the product advertisement audio distribution system S according to the second embodiment. In FIG. 16, the same elements as those in FIG. 1 are denoted by the same reference numerals.

  The difference between the configuration of the product advertisement audio distribution system S according to the present embodiment and the configuration of the product advertisement audio distribution system S according to the first embodiment is that, in the first embodiment, the control unit 15 of the audio reproduction terminal 1. Has a content selection unit 151 and a content composition unit 152, but in this embodiment, the control unit 23 of the server 2 has a content selection unit 231 and a content composition unit 232. Other points are basically the same.

  In the server 2, the functions of the content selection unit 231 and the content synthesis unit 232 are basically the same as the functions of the content selection unit 151 and the content synthesis unit 152 of the audio reproduction terminal 1 according to the first embodiment. Then, the control unit 23 of the server 2 performs overall control of each unit of the server 2 by the CPU reading and executing various programs stored in the ROM and the storage unit 21, and server programs (evaluation functions 0, 0.5). , 1, 2, 3 and 4) to function as an acquisition unit, a selection unit, a first connection order determination unit, a second connection order determination unit, a transmission unit, an identification information reception unit, and the like. It has become.

  FIG. 17 is a flowchart illustrating a processing example of the product advertisement audio distribution system S according to the second embodiment. The processing on the audio playback terminal 1 side shown in FIG. 17 is started when the power of the audio playback terminal 1 is turned on, for example.

  First, when the control unit 15 of the audio reproduction terminal 1 acquires the congestion level from the human sensor 111 and the current time from the time measuring unit 112 (step S201), the server 2 sends the terminal ID of the own audio reproduction terminal to the server 2. The acquired congestion degree is transmitted (step S202).

  The processing on the server 2 side shown in FIG. 17 is started when the terminal ID and the congestion degree are received from the audio reproduction terminal 1, and the control unit 23 of the server 2 acquires the product ID corresponding to the received terminal ID ( Step S211).

  Next, the control unit 23 acquires a playlist and setting values corresponding to the acquired product ID from the database of the storage unit 21 (step S212), and the content selection unit 231 executes the evaluation function 0 (step S213).

  Next, the control unit 23 determines whether or not to reproduce the reproduction content based on the execution result of the evaluation function 0 (step S214). At this time, when the playback content is not played back (step S214: NO), the control unit 23 ends this process.

  On the other hand, when playing back the playback content (step S214: YES), the content selection unit 231 executes the evaluation function 0.5 (step S215), and evaluates the evaluation function in the order determined by the evaluation function 0.5. Steps 1, 2, and 3 are sequentially executed (step S216).

  Next, the content selection unit 231 executes the evaluation function 4 (step S217), and the content composition unit 232 stores the content selected by the evaluation functions 1, 2, 3, and 4 and the content of the product name, respectively. The content is connected and synthesized in the order determined by the evaluation function 0.5 (reproduction order determined by the evaluation function 1 for the product name and the catch phrase) to generate playback content (step S218). .

  Next, the control unit 23 transmits the generated reproduction content and setting value to the audio reproduction terminal 1 (step S219), and ends this process. Note that the set value at this time includes, for example, a standby time.

  On the other hand, the control unit 15 of the audio reproduction terminal 1 determines whether or not the reproduction content and the set value are received (step S203). At this time, the control unit 15 waits for a certain period of time (step S206) and again from step S201 if the playback content and the set value are not received even after a certain period of time has elapsed (step S203: NO). Execute the process.

  On the other hand, when receiving the reproduction content and the set value (step S203: YES), the control unit 15 outputs the received reproduction content to the output unit 12 and causes the audio reproduction unit 121 to reproduce the reproduction content ( Step S204).

  Next, the control unit 15 determines whether or not a power OFF operation is detected from the switch 113 (step S205). At this time, when the power OFF operation is not detected (step S205: NO), the control unit 15 waits for a certain time (step S206), and then executes the processing from step S201 again.

  On the other hand, when the power OFF operation is detected (step S205: YES), the control unit 15 ends this process.

  Note that the processing contents in the evaluation functions 0, 0.5, 1, 2, 3, and 4 are the same as those in the first embodiment.

  As described above, according to the present embodiment, the content selection unit 231 of the server 2 selects one content for each type of content indicated by the audio of the content, and the content composition unit 232 selects the selected plurality of contents. The type of content is connected to generate playback content, the control unit 23 transmits the generated playback content to the audio playback terminal 1, and the audio playback terminal 1 plays back the playback content. Here, the content selection unit 231 selects at least the purchase effect sentence and the content of the final message in order of the phrase ID from the plurality of contents based on the unselected phrase ID list generated from the reproduction list. Different contents are selected. Therefore, it is possible to prevent the product advertisement from being bored by the store visitor.

  Further, every time a certain time (standby time) elapses, the audio playback terminal 1 transmits its own terminal ID to the server 2, and the content selection unit 231 receives the terminal ID every time the control unit 23 of the server 2 receives the terminal ID. A plurality of types of content are selected, the content composition unit 232 connects the selected types of content to generate playback content, and the control unit 23 transmits the generated playback content to the audio playback terminal 1. Thus, since the latest playback content is played back on the audio playback terminal 1, at least part of the content of the playback content changes each time, thereby preventing the store visitor from getting bored.

  Further, the content selection unit 231 selects the content satisfying the playback condition when the acquired current time is within the time zone indicating the playback condition based on the playback condition information. As a result, appropriate content is reproduced as part of the reproduced content, so that the ability to attract customers and the willingness to purchase can be enhanced.

  Further, the content selection unit 231 determines the connection order of the product name and the catchphrase content, the purchase effect sentence content, and the price information content based on the evaluation function execution order information, the reproduction condition information, and the current time. Therefore, the contents of the product name / catchphrase, the purchase effect sentence, and the price information are reproduced in an appropriate order according to the time zone, so that the ability to attract customers and the willingness to purchase can be enhanced.

  Further, the content selection unit 231 determines the product name and the catchphrase content, the purchase effect sentence content, the price information content, based on the evaluation function execution order information and the congestion degree transmitted from the audio reproduction terminal 1. Since the product name / catchphrase, purchase effect sentence, and price information contents are reproduced in an appropriate order according to the degree of congestion, the ability to attract customers and the willingness to purchase can be enhanced.

  In addition, the content selection unit 231 determines the connection order of the product name content and the catchphrase content based on the playback order information. If the order in which you say or present is generally recognized, the advertising effect can be further enhanced by playing the product name content and the catchphrase content in the same order. .

  Further, in principle, the content selection unit 231 plays the playback content when it is detected that a person is present at the place where the audio playback terminal 1 is installed (for example, when the value of the degree of congestion is greater than 0). Therefore, it is possible to prevent wasteful consumption of power due to the playback of the playback content even though there is no listener around the audio playback terminal 1.

  In addition, the content selection unit 231 determines whether or not to play back the playback content when the absence elapsed time, which is the cumulative time in which the absence of a person is continuously detected, exceeds the cumulative time setting value. If the elapsed time from the end of the previous generation exceeds the elapsed time set value, it is determined to play the playback content at that time, so there is no person at the place where the audio playback terminal 1 is installed Even in this case, after a while, the playback content is played back, and the playback can attract people's attention and attract people to the products to be advertised.

  The storage unit 21 of the server 2 stores the terminal ID and the product ID in association with each other, and the control unit 23 stores the product ID associated with the terminal ID transmitted from the audio reproduction terminal 1. Since the content used for generating the current playback content is selected from the content described in the playback list corresponding to, the server 2 can determine the product to be advertised for each audio playback terminal 1. .

  In each of the above embodiments, one content is selected from each of the content of the tagline, purchase effect sentence, price information, and final message. However, a part of the contents is selected. May be.

  Further, in each of the above embodiments, a new playback content is generated every time the audio playback terminal 1 plays back the playback content. However, for example, a new playback content may be generated every time playback is performed several times. .

DESCRIPTION OF SYMBOLS 1 Voice reproduction terminal 2 Server 11 Input part 12 Output part 13 Storage part 14 Communication part 15 Control part 21 Storage part 22 Communication part 23 Control part 111 Human detection sensor 112 Timing part 113 Switch 121 Voice reproduction part 122 Speaker 151,231 Content selection Part 152, 232 content composition part N network S product advertisement voice distribution system

Claims (13)

A voice information generating device for generating the advertising voice information reproduced by the voice information reproducing device for reproducing the advertising voice information which is the voice information of the advertisement of the product,
An acquisition means for acquiring a plurality of pieces of partial audio information which is audio information used for generating the advertising audio information;
Selection means for selecting at least one piece of partial voice information for each type of content indicated by the voice of the partial voice information, wherein at least one type of the part indicated by list information indicating a plurality of partial voice information A selection means for selecting from the audio information and deleting the information indicating the selected partial audio information from the list information before performing the next selection ;
Generating means for connecting the plurality of types of partial audio information selected by the selection means to generate the advertising audio information;
Audio information generating device characterized by Ru with a. The speech information generation device according to claim 1,
Each time when it is time to reproduce the advertising voice information by the voice information playback device, the selection means selects a plurality of types of the partial voice information, and the generation means selects the plurality of types of the selected parts. Connect the audio information to generate the advertising audio information,
A voice information generating apparatus, wherein the voice information reproducing apparatus reproduces the latest advertising voice information generated. In the voice information generating device according to claim 1 or 2,
At least one partial voice information among at least one type of the partial voice information is associated with a predetermined time zone,
It further comprises time acquisition means for acquiring the current time,
When the acquired current time is within the predetermined time zone, the selection means selects the partial voice information corresponding to the time zone, . The audio information generation device according to any one of claims 1 to 3,
Playback means for playing back the generated advertising audio information;
An audio information reproducing apparatus comprising: The audio information reproducing apparatus according to claim 4, wherein
It further comprises detection means for detecting whether or not a person is present at the place where the audio information reproducing apparatus is installed,
The reproduction means reproduces the advertisement voice information only when it is detected that a person is present. The audio information reproducing apparatus according to claim 4 or 5,
The audio information reproducing apparatus, wherein the acquisition means receives a plurality of the partial audio information corresponding to a product to be advertised from a server device holding the plurality of partial audio information via a communication means. The audio information reproducing apparatus according to any one of claims 4 to 6,
The selection means selects the partial audio information for each type based on the list information for each type,
The acquisition means receives the list information of products predetermined corresponding to the identification information from the server device by transmitting the identification information assigned to the audio information reproducing device to the server device, The audio information reproducing apparatus, wherein the partial audio information indicated by the list information is acquired from the server apparatus. The audio information generation device according to any one of claims 1 to 3,
Transmitting means for transmitting the generated advertising voice information to the voice information reproducing device via communication means;
With
The server device according to claim 1, wherein the acquisition unit acquires a plurality of partial voice information from a storage unit that stores the partial voice information. The server apparatus according to claim 8, wherein
An identification information receiving means for receiving identification information assigned to the audio information reproducing apparatus from the audio information reproducing apparatus;
The storage means stores allocation information indicating allocation of products to the audio information reproducing device;
The selection means selects the partial voice information used for generating the advertisement voice information at this time from a plurality of the partial voice information corresponding to the product assigned to the voice information reproducing device indicated by the received identification information. And a server device. An audio information reproducing system comprising: an audio information reproducing device that reproduces advertising audio information that is audio information for advertising a product; and a server device to which the audio information reproducing device can be connected via communication means,
The server device
Storage means for storing a plurality of pieces of partial voice information which is voice information used for generating the advertising voice information;
Partial audio information transmitting means for transmitting the plurality of partial audio information stored in the storage means to the audio information reproducing device;
With
The audio information reproducing apparatus is
Partial voice information receiving means for receiving the plurality of partial voice information transmitted from the server device;
Selection means for selecting at least one piece of partial voice information for each type of content indicated by the voice of the partial voice information, wherein at least one type of the part indicated by list information indicating a plurality of partial voice information A selection means for selecting from the audio information and deleting the information indicating the selected partial audio information from the list information before performing the next selection;
Generating means for connecting the plurality of types of partial audio information selected by the selection means to generate the advertising audio information;
Playback means for playing back the generated advertising audio information;
An audio information reproducing system comprising: An audio information reproducing system comprising: an audio information reproducing device that reproduces advertising audio information that is audio information for advertising a product; and a server device to which the audio information reproducing device can be connected via communication means,
The server device
Storage means for storing a plurality of pieces of partial voice information which is voice information used for generating the advertising voice information;
  Selection means for selecting at least one piece of partial voice information for each type of content indicated by the voice of the partial voice information, wherein at least one type of the part indicated by list information indicating a plurality of partial voice information A selection means for selecting from the audio information and deleting the information indicating the selected partial audio information from the list information before performing the next selection;
Generating means for connecting the plurality of types of partial audio information selected by the selection means to generate the advertising audio information;
Transmitting means for transmitting the generated advertising voice information to the voice information reproducing device;
With
The audio information reproducing apparatus is
Advertising voice information receiving means for receiving the advertising voice information transmitted from the server device;
Reproducing means for reproducing the received advertising voice information;
An audio information reproducing system comprising: A voice information generation method for generating the promotional voice information that is played back by a voice information playback device that plays back the promotional voice information that is the voice information of the advertisement of the product,
An acquisition step of acquiring a plurality of partial audio information that is audio information used for generating the advertising audio information;
A selection step of selecting at least one partial audio information for each type of content indicated by the audio of the partial audio information, wherein at least one type of the portion indicated by list information indicating a plurality of partial audio information A selection step of selecting from the audio information and deleting the information indicating the selected partial audio information from the list information before performing the next selection;
A generation step of generating the advertising audio information by connecting the plurality of types of partial audio information selected in the selection step;
A method for generating speech information, comprising: A computer included in the audio information generating device that generates the advertising audio information that is reproduced by the audio information reproducing device that reproduces the advertising audio information that is the audio information of the advertisement of the product;
Acquisition means for acquiring a plurality of partial audio information which is audio information used for generating the advertising audio information;
Selection means for selecting at least one piece of partial voice information for each type of content indicated by the voice of the partial voice information, wherein at least one type of the part indicated by list information indicating a plurality of partial voice information Selection means for selecting from among the audio information and deleting the information indicating the selected partial audio information from the list information before performing the next selection;
Generating means for connecting the plurality of types of partial voice information selected by the selection means to generate the advertising voice information;
A voice information generation processing program characterized in that it is made to function as:

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