JP5291591B2 - Advertisement display system, apparatus and method linked to terminal position and attitude - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To display an advertisement present in a virtual space in accordance with the present position and attitude of a portable terminal device. <P>SOLUTION: In an advertisement display system, in the portable terminal device including: a control part having a memory storing predetermined advertisement information and a CPU; an inputting part including a position detecting part for detecting the position of the portable terminal device by a position sensor, and an attitude detecting part for detecting the attitude of the portable terminal device by an attitude sensor; and an outputting part for outputting an output to a screen through an image processing part, and connecting the respective parts through an I/F bus, the CPU outputs an advertisement image composed of advertisement information corresponding to input information in the predetermined advertisement information stored in the memory from the outputting part to the screen through the interface on the basis of the input information of the portable terminal device obtained by the position detecting part and the attitude detecting part. <P>COPYRIGHT: (C)2011,JPO&amp;INPIT

Description

  The present invention relates to a terminal system and method for displaying an advertisement existing in a virtual space on a screen in conjunction with the position and orientation of the terminal in a ubiquitous environment.

Conventional technology

  Conventionally, there are various services for posting advertisement information on the screens of web browsers and applications. For example, when advertising information is posted on a web browser, there are those in which an advertisement is posted regardless of the situation of the user. According to the system disclosed in Japanese Patent Laid-Open No. 2003-196284, the present invention relates to a system that allows a user to input an action schedule in advance, guesses an individual person's action trend from the action schedule and the current position, and distributes an advertisement. In this case, the closest advertisement is displayed on the screen in conjunction with the current position based on the current terminal position information of the user. Further, according to the system disclosed in Japanese Patent Application Laid-Open No. 2009-140209, an advertisement and a map in the vicinity of the user are combined and presented on the screen. In this case, based on the current position information of the user, an advertisement close to the user is synthesized and displayed on a two-dimensional bird's-eye view looking down on the current position of the user from above. On the web browser, an application such as Google AdWords is used to place an advertisement on the screen in conjunction with a search keyword input by the user.

  In addition, in a conventional system that displays a point of interest (POI), when displaying a point of interest, a virtual advertisement is displayed on the mobile terminal screen based on the current position information and orientation information of the mobile terminal. There is no function to present. Here, the point of interest is a point where the user is interested or assumed to be interested. In a conventional system for displaying a point of interest, for example, an icon indicating a point of interest generated in advance is displayed on the terminal screen.

  Furthermore, when an advertisement is displayed on the terminal screen using a conventional interest point display system, the advertisement is displayed on the screen using an icon in the same manner as the point of interest. That is, the advertisement is displayed as an icon superimposed on the map displayed on the screen in the same manner as the point of interest. Therefore, since the icon indicating the advertisement and the icon indicating the point of interest that is not the advertisement are displayed in the same format, it is difficult to distinguish only the advertisement icon from the other icons and the visibility of the advertisement is low. Become. In addition, when an advertisement is displayed on a terminal screen using a conventional point of interest display system, the advertisement is displayed as an icon on the map screen. Therefore, the location on the screen space where the advertisement exists is a display area within the screen. Show ads only if it exists in Therefore, the area where the advertisement is displayed becomes very narrow.

  As described above, in the conventional system for displaying a banner advertisement, the advertisement is displayed on the screen according to the intention of the advertiser, regardless of the situation of the user, or the advertisement is displayed according to the situation of the user. Even if it exists, the advertisement which exists in the near distance from a user's present position is displayed on the bird's-eye view which looked down at the user's present position from the top. Therefore, the scenery corresponding to the scenery that the user is actually viewing is not displayed on the mobile terminal screen together with the advertisement corresponding to the scenery. Therefore, it is necessary for the user to determine the direction corresponding to the scenery actually viewed from the advertisement corresponding to the map displayed on the screen.

  As described above, a method of displaying an advertisement on a terminal screen more intuitively by linking the position of an advertisement existing in the real space and the position of an advertisement existing in the virtual space of the mobile terminal is desired. Furthermore, when displaying an advertisement on a screen, it is desirable to display it in a highly visible state. In other words, when the screen of the terminal is pointed in a certain direction from the current position, a display corresponding to the scenery that the user actually sees is displayed on the screen of the mobile terminal with high visibility along with the advertisement that exists in that direction. By doing so, the user can automatically display the advertisement corresponding to the direction in which the advertisement exists, that is, the area in which the user is interested.

  In conventional systems that display advertisement information, advertisements are often posted for the purpose of the advertiser regardless of the user's situation, and advertisements are also posted to users who are likely not interested in the advertisement. Therefore, it was not possible to advertise efficiently. Therefore, it is desirable to place advertisements according to the user's situation.

  If an application such as Google AdWords is used, it can be posted according to a search keyword input by the user. However, in the case of advertising according to the keyword, if the user does not insert the keyword, the advertisement according to the user's situation is not posted, and the user's current position and the direction the user is currently facing are automatically grasped. The advertisement is not displayed according to the user's situation.

Further, in the conventional system, for example, only the advertisement closest to the current position is posted in conjunction with the current terminal position of the user. Therefore, advertisement display linked to the direction in which the user is currently holding the terminal device is not performed. In this case, the user can grasp the direction in which the advertisement exists from the current position of the mobile terminal only by comparing the two-dimensional map displayed on the screen with the scenery in the real space in front of the eyes. It is difficult to determine which direction corresponds to the advertisement when viewed from the position. When the advertisement display is displayed on the map displayed on the terminal screen, the advertisement display and the map display are mixed and the advertisement is visually recognized. Hard to do.

  The present invention is provided in order to solve these problems, and provides a terminal system and method for displaying an advertisement on the screen in association with the attitude of the terminal on a map corresponding to a scene that can be actually seen from the current position of the user. The purpose is to do. In the present invention, the user can display an advertisement in a virtual space corresponding to the real space based on the direction viewed from his current position. Thereby, an effective advertisement display can be enabled by displaying an advertisement in the direction in which the user is interested based on the current position.

  In the present invention, by displaying the advertisement separately from the map displayed in the direction in which the user is interested, it is possible to increase the visibility of the advertisement and enable more effective advertisement display.

Further, in the present invention, the area for displaying the advertisement is 360 degrees in the direction around the vertical axis centering on the current terminal position, and both the elevation angle with respect to the ground plane and the rotation angle around the vertical axis. It is also possible to post on a virtual sphere using 360 degrees. When the user rotates the terminal in the yaw angle direction from the direction in which the user is currently holding the terminal, the same advertisement is displayed within a certain rotation angle. Therefore, an advertisement by the same advertiser can be displayed for a certain period centering on the current terminal position, and the advertisement can be posted more effectively.
JP 2003-196284 A JP 2009-140209 A

  In order to achieve the above object, a system according to the present invention displays an advertisement on the screen of a mobile terminal in conjunction with the position and orientation of the terminal in real space. Specifically, the present invention relates to a control unit including a storage device (memory) storing predetermined advertisement information and a central processing unit (CPU), and a position detection unit that detects the position of the mobile terminal device using a position sensor. And an input unit including an attitude detection unit that detects the attitude of the mobile terminal device by an attitude sensor, and an output unit that outputs an output to the screen via the image processing unit, and the respective units are interfaced (bus) In the mobile terminal device connected via the CPU, based on the input information of the mobile terminal device obtained by the position detection unit and the posture detection unit, the CPU, among the predetermined advertisement information stored in the memory, An advertisement display system characterized in that an advertisement image composed of advertisement information corresponding to the input information is output from the output unit to the screen via the interface. To.

  In the system according to the present invention, the advertisement information includes at least latitude / longitude information of an advertisement in which the advertisement exists virtually, and the input information further includes display area specifying information (zoom by a user) for specifying a display area. The display area specified by the display area specifying information, and the CPU can select desired advertisement information based on at least input information of the mobile terminal device and latitude / longitude information of the advertisement. An advertisement display system, characterized in that a banner slot is generated by connecting advertisement images composed of: and an advertisement image constituting the banner slot is output to a screen via the output unit in conjunction with the input information. It is characterized by.

In another aspect, the advertisement display system is characterized in that the advertisement images constituting the banner slot are evenly arranged with respect to the display area.
In still another aspect, the advertisement information further includes advertisement display area information indicating an area for displaying an advertisement (information on a radius of a circle of the advertisement area indicating an area for displaying each advertisement), and the CPU includes at least the The width of the advertisement image constituting the banner slot is determined based on the input information of the mobile terminal device and the advertisement information including the advertisement display area information.

  In yet another aspect, the mobile terminal device is connected to the map display means for displaying the position of the mobile terminal device based on the position information obtained by the position detection unit, and the input unit via an interface. The advertisement display system further includes an input detection unit, and the input detection unit detects that there is a point of interest having the predetermined advertisement information in the map displayed by the map display unit. The CPU causes the output unit to output detailed information of the advertisement of the point of interest on the screen via the interface.

  In addition, the method according to the present invention includes a control unit that includes a storage device (memory) that stores predetermined advertisement information and a central processing unit (CPU), and a position detection that detects the position of the mobile terminal device using a position sensor. And an input unit including an attitude detection unit that detects the attitude of the mobile terminal device using an attitude sensor, and an output unit that outputs an output to the screen via the image processing unit, and the interfaces (bus) A method for displaying a desired advertisement on a mobile terminal device connected via the mobile terminal device, wherein the CPU is stored in the memory based on input information of the mobile terminal device obtained by the position detection unit and the posture detection unit. Of the predetermined advertisement information stored, advertisement information corresponding to the input information is output from the output unit to the screen via the interface. A display method.

  More specifically, the advertisement information includes at least latitude / longitude information of an advertisement in which the advertisement exists virtually, and the input information further specifies display area specifying information (such as zoom processing information by the user). And the CPU is configured from desired advertisement information based on at least input information of the mobile terminal device and latitude / longitude information of the advertisement with respect to the display area specified by the display area specifying information A banner slot connecting advertisement images is generated, and an advertisement image constituting the banner slot is output to a screen via the output unit in conjunction with the input information.

In another aspect, the method according to the present invention is characterized in that the advertisement images constituting the banner slot are evenly arranged with respect to the display area.
Further, in another aspect of the advertisement display method according to the present invention, the advertisement information further includes advertisement display area information indicating an area for displaying an advertisement (information on a radius of a circle of the advertisement area indicating an area for displaying each advertisement). And the CPU determines a width of an advertisement image constituting the banner slot based on at least input information of the mobile terminal device and the advertisement information including advertisement display area information.

  Furthermore, in another aspect of the advertisement display method according to the present invention, the mobile terminal device displays a map display means for displaying the position of the mobile terminal device based on the position information obtained by the position detector, and the input Input detection means connected to the unit via an interface, and the input detection means indicates that there is a point of interest with the predetermined advertisement information in the map displayed by the map display means. By detecting, the CPU causes the output unit to output detailed information of the advertisement of the point of interest to the screen via the interface.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
First Example FIG. 1 shows a hardware configuration of a mobile terminal device according to an embodiment of the present invention. The terminal device includes a control unit 10, an input unit 20, and an output unit 30. The control unit 10 includes a central processing unit (CPU) 100, a memory 102, and an input / output (I / O) interface 104. The control unit 10 is connected to the input unit 20 and the output unit 30 via a bus. The input unit 20 includes a position sensor 106, a posture sensor 108, a position detection unit 110, a posture detection unit 112, and an input unit and an input detection unit (not shown). The input unit is connected to the input detection unit, and the input detection unit is connected to the input / output interface 104 via a bus. The output unit 30 includes an image processing unit 114 and a screen 116. The memory 102 includes a heap memory and a flash memory.

  The control unit 10 executes a control program stored in the flash memory in advance and developed in the heap memory by the CPU 100, thereby controlling the entire portable terminal and executing an advertisement drawing process. In the present invention, the advertisement includes information on products / services and ideas performed to achieve the advertising purpose, geographical information to which location information is added, photographs, comments, communication messages, or combinations thereof. .

  The memory 102 of the control unit 10 includes a heap memory and a flash memory. The flash memory stores a control program for realizing various functions of the mobile terminal, and the heap memory detects the detected mobile terminal. Attitude information, position information, and the like are stored. Further, in the memory 102, the link URL of the advertisement generated for each advertisement in advance and the latitude and longitude information of the virtually existing advertisement are stored as advertisement information in the advertisement database. Here, the advertisement information generated in advance can be stored in advance in an external storage unit (not shown) instead of being stored in the memory. The external recording unit is configured by a hard disk, a magneto-optical disk, or the like on a server via a network. Here, the advertisement information refers to an advertisement image provided by each advertiser, a URL of a home page to which a transition is made by clicking on the advertisement, and a latitude and longitude of each advertisement used for specifying a place to display the advertisement. Etc. Based on the latitude and longitude information of each advertisement included in the advertisement information, a place for displaying each advertisement is specified, and the advertisement is displayed based on the current position of the terminal device possessed by the user.

  The position sensor 106 of the input unit 20 acquires the position information of the mobile terminal. As the position sensor, for example, a GPS (Global Positioning System) receiver, a PHS receiver, and a device that performs positioning using information obtained from a plurality of base stations can be used. The position detection unit 112 generates digital information representing the latitude and longitude of the current mobile terminal acquired by the position sensor 106 and outputs the digital information to the control unit 10.

  The posture sensor 108 of the input unit 20 acquires posture information of the mobile terminal. Various sensors can be used as the attitude sensor. For example, a geomagnetic sensor or an acceleration sensor can be used to acquire the yaw angle. The posture detection unit 112 generates digital information representing the current yaw angle of the mobile terminal acquired by the posture sensor 108 and outputs the digital information to the control unit 10. Note that not only the yaw angle but also the pitch angle may be acquired.

An input detection unit (not shown) of the input unit 20 detects various instructions input from the input keys and sends them to the control unit 10.
The image processing unit 114 of the output unit 30 draws an advertisement on the screen 116 together with a map corresponding to the current terminal position and orientation based on the advertisement information, terminal posture information, position information, and the like stored in the memory 102. For example, as shown in FIG. 3, the image processing unit 114 sets the current position of the user at the lower center of the screen, and displays the advertisements 310 and 320 on the screen 300 so as to overlap the images in the virtual space. The screen 300 is generally rectangular.

  FIG. 2 shows a flow of processing for determining a region for displaying an advertisement based on the position information and posture information of the terminal device in the real space and displaying the advertisement corresponding to the direction in which the portable terminal is held in the virtual space. 5 is a flowchart according to an embodiment of the invention. On the screen 116 of the terminal device, a map image in the virtual space corresponding to the scenery in the real space viewed from the current terminal position is displayed. Based on the zoom processing input by the user and the current terminal position and orientation. The advertisement image is displayed on the mobile terminal screen. The advertisement image is image data related to a target to be advertised, and is an advertisement of a type displayed in a certain area of the terminal device screen. It may be text or photo data. For example, an image type banner advertisement is included. When the user selects an advertisement, a link is made to the advertisement image. When the advertisement image is selected by the user, a site on which the detailed information of the advertisement is posted can be newly displayed.

  Hereinafter, on the premise that the latitude and longitude of the mobile terminal changes by moving while holding the mobile terminal, or the orientation of the mobile terminal changes by rotating the orientation of the mobile terminal in the yaw angle direction This will be described along the flow of FIG. As another embodiment, the orientation of the portable terminal can be rotated in the pitch angle direction, or can be rotated in both the pitch angle and yaw angle directions. Here, the position information of the advertisement in the real space is generated in advance and stored in the memory 102. Also, a two-dimensional virtual map image corresponding to the scenery that the user sees in the real space is displayed on the mobile terminal according to the latitude and longitude of the current mobile terminal and the yaw angle of the mobile terminal.

  First, the input detection unit detects an application activation process performed by the user and transmits it to the control unit 10. After receiving the activation process by the user, the control unit 10 reads the application stored in the flash memory and expands the application in the heap memory. The application activation process is performed by pressing a user's input key 110 such as a numeric keypad. As an input key, a push key or a cross key may be used, or a screen-integrated touch panel may be used.

  Next, the control part 10 performs the process which measures the position of the present portable terminal (S200). Specifically, the position detection unit 112 acquires the current position information of the mobile terminal measured by the position sensor 106, that is, the latitude and longitude, and stores the acquired latitude and longitude in the heap memory as a positioning result ( S200). As the position sensor, for example, GPS can be used. Since acquisition of position information by GPS is difficult indoors and underground malls, position information may be acquired outdoors by GPS, and position information may be acquired indoors and underground malls by PHS communication and base station information.

  Next, the control unit 10 specifies a display area to be displayed on the screen of the current terminal device (S202). The display area displayed on the screen of the current terminal device is composed of a circle having a radius of r1 (inner diameter) and a circle having a radius of r2 (outer diameter) centered on the current terminal position. This is a donut-shaped region (FIG. 4).

  Here, the inner diameter r1 is the distance from the current position of the terminal in the real space to the position in the real space corresponding to the origin on the mobile terminal screen in the virtual space. Accordingly, in the initial state, the current terminal position is the origin on the mobile terminal screen, so the inner diameter is zero. When the user performs zoom processing, the position in the real space corresponding to the origin on the mobile terminal screen in the virtual space changes. The control unit 10 determines whether zoom processing by the user has been detected by the input detection unit. When the zoom process is detected, the map image displayed on the terminal screen changes. For example, when the origin on the terminal screen is set to move 100 m away by a single zoom-in process, the inner diameter r1 is calculated by multiplying the number of zooms by 100 m. The outer diameter r2 is calculated by adding the inner diameter r1 to the distance from the origin of the screen coordinates of the terminal defined in advance to the farthest distance of the map image displayed on the screen.

  In the present invention, zoom processing includes zoom-in processing and zoom-out processing. The zoom-in process refers to displaying a point of interest or the like that exists far away in the real space on the terminal screen as if it exists nearby. In this embodiment, the point of interest far from the current terminal position is displayed on the upper side of the screen, and the point of interest near the current terminal position is displayed on the lower side of the screen. Therefore, for example, when a zoom-in process is detected, the point of interest displayed at the top of the screen is displayed below the screen at a position closer to the current terminal position in screen coordinates.

  When the input detection unit detects a zoom-in process by the user, the control unit 10 acquires a position in the real space corresponding to the origin on the currently displayed mobile terminal screen as the inner diameter r1. The outer diameter r2 is the distance from the current position of the terminal in the real space to the position in the real space corresponding to the radius of the outermost circle displayed on the mobile terminal screen in the virtual space. The outer shape r2 is calculated by calculating the distance to the position in the real space corresponding to the radius of the outermost circle displayed on the mobile terminal screen in the virtual space based on the acquired inner diameter r1. To be acquired.

  When the control unit 10 acquires the radius r1 and the radius r2 as described above, the control unit 10 specifies a donut-shaped display area based on the acquired inner diameter r1 and outer diameter r2 (S202). Hereinafter, in the present specification, this donut-shaped region is referred to as a donut region of interest. When the user zooms and displays the area of interest on the mobile terminal screen from the map image displayed on the terminal screen with the current position of the terminal as the center, the inner diameter r1 and the outer diameter r2 change, so the donut area of interest also changes. To do.

  Next, the control part 10 performs the acquisition process of the advertisement information accumulate | stored in the memory 102 (S204). Specifically, an advertisement that exists in a donut region of interest centered on the current position of the mobile terminal is read based on the latitude and longitude of each advertisement.

  Here, advertisement information stored in the memory 102 of the mobile terminal may be used, or advertisement information acquired from a server through a communication unit (not shown) may be used. By downloading as many times as necessary from the server in a timely manner and storing them in the heap memory or flash memory, the memory capacity can be reduced. When acquiring from the server, the CPU issues a POI information search request to the server through the communication unit, and accumulates response data output from the server in the heap memory and the flash memory.

  Next, the control unit 10 divides the donut region of interest into a predetermined number by calculation by the CPU 100, and selects the advertisement closest to the current terminal position one by one from each divided region (S206). In the present embodiment, the control unit 10 equally divides the donut region of interest into a predetermined number so that each region has an equal area, and uses the latitude and longitude information of the advertisements present in each divided region, One advertisement that is present at the shortest distance from the current terminal position is selected. There is basically one or more advertisements in the donut area of interest centered on the current terminal location.

  FIG. 4 shows a donut region of interest divided into eight equal parts around the current terminal position L. In the present embodiment, the donut region of interest is divided into eight equal parts, but the number of divisions is not limited to eight. If the number of divisions is large, the area where one advertisement is displayed becomes narrow, and if it is small, the area where one advertisement is displayed becomes wide. For example, when the number of divisions is 1, when the terminal device is rotated in the 360-degree yaw angle direction, the same advertisement is displayed without switching the advertisement. Reference numeral 420 denotes an advertisement presence point indicating a virtually existing advertisement. In the area A, there is one advertisement existing point, but in the area B, there are two advertisement existing points. Therefore, in the area B, one advertisement existing point that is present at the closest location from the current terminal position L is selected.

  Next, the control unit 10 virtually generates a banner slot by sequentially connecting a plurality of advertisement images selected for each divided region by calculation by the CPU 100 (S208). Here, the banner slot is formed by virtually connecting one or a plurality of advertisement images into a wheel shape (FIG. 5). A plurality of advertisement images constituting the banner slot are respectively associated with one advertisement, and each advertisement is associated with advertisement information of the advertisement. The advertisement information corresponding to the advertisement selected in step S206 is stored in the memory (S208). The banner slot is generated by concatenating advertisement images corresponding to the selected advertisement based on the banner slot information. The banner slot information includes an advertisement selected for each region of the donut of interest and a direction for displaying each advertisement. For example, the direction of the true north is defined as 0 degrees in the banner slot, and the eight advertising images constituting the banner slot in increments of 45 degrees (for one lap) are virtually connected in the horizontal direction in order by calculation by the CPU. It is generated by doing. Then, the ID of the generated banner slot image and the azimuth width data to be displayed for each advertisement, 45 degrees in this embodiment, are stored in the heap memory. Here, when the zoom process is detected, the region of interest donut also changes, so the advertisement in the region of interest donut changes and the banner slot is reconfigured.

  In the embodiment of FIG. 4, since the donut region of interest is divided into eight equal parts, the banner slot is configured so that each advertisement has a 45 degree region (FIG. 5). When the donut area of interest is divided into six equal parts, a banner area corresponding to 60 degrees of a banner slot is assigned to one advertisement. The area of the banner slot allocated to one advertisement is determined according to the number of advertisements to be displayed.

  Here, when no advertisement exists in the 45-degree region, the advertisement search range can be expanded in the direction farther from the outer diameter r2 from the current terminal position. When an advertisement exists in the expanded search range, the advertisement can be set as an advertisement that exists in the divided donut region of interest and a banner slot can be generated. Or if there is no advertisement in the 45 degree area, the area of the advertisement that exists on both sides in the area is expanded by using the advertisement that exists on both sides to fill the area where no advertisement exists. Banner slots can be generated. In addition, when the area of the banner slot allocated to the advertisement is expanded, multiple advertisement images with the same aspect ratio are displayed side by side without changing the aspect ratio, in order to avoid reducing the visibility by changing the aspect ratio of the advertisement image. It is also possible to do. Further, the advertisement image can be displayed by changing the rotation speed of the banner slot instead of changing the aspect ratio of the advertisement image. Thereby, the advertisement image having a large azimuth angle width is slowly rotated and displayed, and the banner advertisement image having a small azimuth angle width is quickly rotated and displayed, so that the visibility of the advertisement image does not deteriorate.

Next, the posture detection unit 112 acquires the yaw angle of the screen of the mobile terminal owned by the user by the posture sensor 108 (S210).
Next, the image processing unit 114 acquires a banner slot for a certain area based on the orientation of the screen holding the portable terminal of the user acquired by the attitude sensor 108 and displays it on the screen 116 (S212). Specifically, the control unit 10 determines the two azimuth angles according to the azimuth angles of the left and right edges of the advertisement image displayed on the screen (for example, the left edge of the screen is 50 degrees and the right edge of the screen is 95 degrees). The area on the banner slot corresponding to is extracted. Then, the image processing unit 114 displays the extracted area on the screen 116.

The banner slot is displayed on the mobile terminal screen according to the rotation operation when the mobile terminal in the real space rotates around the position where the current terminal device exists.
FIG. 3 shows a banner slot screen 300 displayed on the screen 116 in one embodiment. Based on the banner slot information, the image processing unit 114 displays a banner slot area corresponding to the orientation of the screen of the mobile terminal in the real space on the screen. In the present embodiment, the advertisements 310 and 320 are advertisements acquired from a banner slot corresponding to the current screen azimuth angle of the mobile terminal. On the screen 300, advertisements 310 and 320 are displayed on the upper part of the screen so as to overlap the map image in the virtual space. The banner slot may be displayed at the lower part of the screen or at the center part. In addition, as shown in FIG. 3, the map image in the virtual space is an image in which only the points of interest existing in the distance from the current terminal position and the current direction of the terminal are displayed as icons. It may be an image, or may be an image in which a building or the like corresponding to the distance from the current terminal position and the direction in which the terminal is facing is displayed three-dimensionally. In the present embodiment, in order to minimize the number of objects to be displayed on the screen and make the screen easier to see, only the icon of the point of interest is displayed on the image displaying only the line indicating the distance from the current position. .

  Next, the input detection unit determines whether application termination processing performed by the user has been detected (S214). If no application termination process is detected, the process proceeds to step S216. When the application end process is detected, the control unit 10 ends the process.

  Next, in step S216, the position detection unit 110 detects whether there is a change in the position of the user's portable terminal using the position sensor 106 (S216). If there is a change in the position of the mobile terminal, the process returns to step S200. If there is no change in the position of the portable terminal, the process proceeds to step S218, and it is determined whether the user's zoom process is detected by the input detection unit. When the zoom process is detected, the process returns to step S202. If the zoom process is not detected, the process returns to step 210.

  As described above, an advertisement that exists in the direction in which the user holds the terminal in the real space can be displayed in correspondence with the map image in the virtual space. Therefore, for the user, the virtual screen corresponding to the direction in the real space can be obtained by simply holding the terminal screen in the direction in which the point of interest is to be displayed in the real space or zooming without requiring a complicated terminal operation. You can check advertisements that exist in the direction of the space. Therefore, by using the present invention, high operability of the terminal can be ensured. On the other hand, since the advertisement can be displayed for the advertiser based on the current position of the user and the direction the user is facing, the advertisement can be displayed efficiently.

  In a further embodiment, the point of interest 330 is displayed as an icon in the map screen displayed on the mobile terminal (FIG. 3). First, the input detection unit detects that the POI displayed in the map screen is selected by the user. Next, the control unit 10 reads detailed information corresponding to the POI from the memory. Next, the image processing unit 114 causes the screen 116 to display detailed information (340) corresponding to the POI. Then, the control unit 10 retrieves the advertisement (350) corresponding to the yaw angle of the current portable terminal from the generated banner slot, and superimposes it on the displayed detailed information screen, and the image processing unit 114 displays the advertisement on the screen 116. Display. Further, a soft key (360) is displayed on the detailed information screen, and when the soft key is pressed, the screen shifts to the transition destination URL given to the advertisement.

  In the conventional banner advertisement, the advertisement is only displayed on a part of the Web screen that does not correspond to the real space. Therefore, for the user, an advertisement that is completely unrelated to the current position and direction of the user is displayed, or the user himself / herself inputs a keyword to select an advertisement according to his / her own situation. Complicated processing such as repeating an operation of searching and clicking a word or the like that is assumed to have an advertisement on the screen. On the other hand, for the advertiser, an advertisement that is not related to the current position of the user and the direction in which the user is facing is displayed, which is an inefficient advertisement display.

In the present invention, since the banner advertisement is displayed in a slot format, when the user rotates the mobile terminal around the place where the user exists, the banner advertisement display is updated and displayed according to the operation. . Since the real space and the virtual space move in conjunction with each other, the user finds it visually interesting to visually recognize the displayed banner advertisement. Therefore, the advertisement in the banner slot format of the present invention can be an attractive content.
(Second Embodiment) A mobile terminal advertisement display system according to a second embodiment of the present invention is configured so that each advertisement constituting the banner slot occupies a variable area depending on the situation of each advertisement, not an equal area. It is. Hereinafter, the mobile terminal advertisement display system according to the second embodiment will be described focusing on differences from the first embodiment.

  FIG. 6 shows a flowchart according to the second embodiment of the present invention for generating a banner slot based on the position information, posture information of the terminal device in the real space, and the status of each advertisement.

  First, the input detection unit detects an application activation process performed by the user in the same manner as in the first embodiment, and transmits it to the control unit 10. After receiving the activation process by the user, the control unit 10 reads an application for generating a banner slot stored in the flash memory and displaying the banner slot on the screen, and expands the application in the heap memory. Then, the CPU executes banner slot generation processing for the application expanded in the heap memory.

  Next, the control part 10 performs the process which measures the position of the present portable terminal by the position detection part 110 similarly to 1st Example (S600). The control unit 10 stores the latitude and longitude of the mobile terminal in the heap memory as measurement results.

  Next, the control part 10 specifies the display area displayed on the screen of a terminal device (S602). In the present embodiment, first, the control unit 10 acquires the inner diameter r1. That is, when the input detection unit detects a zoom process by the user, the control unit 10 acquires the current zoom distance from the current position of the mobile terminal, whereby the inner diameter r1 corresponding to the origin on the mobile terminal screen in the virtual space. To get. When zoom processing by the user is not detected, the inner diameter r1 is zero. Further, the outer diameter r2 is obtained based on the inner diameter r1 and the distance from the origin of the screen coordinates of the terminal defined in advance to the farthest distance of the map image displayed on the screen. Then, the control unit 10 stores the acquired inner diameter r1 and outer diameter r2 in the heap memory.

  Next, the control unit 10 executes an acquisition process of advertisement information stored in the memory 102 (S604). Specifically, an advertisement that is present at the shortest distance from the current mobile terminal position is selected from advertisements that exist outside the inner diameter r1 centered on the current position of the mobile terminal. Then, the control unit 10 causes the latitude and longitude of the advertisement and the advertisement area of the advertisement to be read from the advertisement information stored in the memory. Here, in the present embodiment, the advertisement information includes the radius of the circle of the advertisement area indicating the area in which each advertisement is displayed, in addition to the latitude and longitude information of each advertisement. In the present embodiment, each advertisement is virtually constituted by a circle having a radius unique to the advertisement centered on the advertisement presence point. The memory 102 stores, in the advertisement database, advertisement link destination URLs, advertisement latitude and longitude information, and advertisement area radii generated in advance for each advertisement as advertisement information.

  Next, the control unit 10 acquires a banner slot zone of the selected advertisement (S606). Specifically, the control unit 10 draws two tangent lines s1 and s2 to the advertisement area circle of the advertisement selected from the current terminal position L (center) by calculation by the CPU, and between the tangent lines s1 and s2. Calculate the angle. Based on the calculated angle between the tangent lines s1 and s2, an area on the banner slot occupied by each banner advertisement image constituting the banner slot, that is, a banner slot zone is acquired. A banner slot zone is an area on a banner slot generated for displaying an advertisement, and is defined by an individual azimuth width defined for each advertisement. Each advertisement is assigned with an individual banner slot zone, and a banner slot is generated by sequentially connecting advertisement images corresponding to all advertisements based on the azimuth angle.

  Next, the control unit 10 selects an advertisement having a distance close to the terminal position (center) next to the previously selected advertisement from advertisements existing farther than the inner diameter r1 centering on the current position of the mobile terminal. (S608).

  Next, it is determined whether the advertisement selected in step 608 is an advertisement existing in a predetermined area (S610). Specifically, the control unit 10 determines between the latitude and longitude of the advertisement that is closest to the terminal position (center) next to the advertisement previously selected by the calculation by the CPU and the position of the terminal in the real space. The distance is calculated. The predefined threshold has a value larger than the outer diameter r1, and an advertisement that exists at a distance exceeding the predefined threshold is not displayed on the terminal screen regardless of the operation at the current terminal position. If the calculated distance is within a predetermined threshold, the process proceeds to step 612.

  Next, when the distance calculated in step 610 is within a predetermined threshold, it is determined whether the number of advertisements selected in the past is within the predetermined number of advertisements (S612). . This is because by keeping the number of advertisement images to be displayed in the banner slot below a certain number, an area for displaying each advertisement image is secured to some extent and the visibility of each advertisement is maintained.

  On the other hand, if the distance calculated in step 610 exceeds a predetermined threshold, the process proceeds to step 616. In this step, it is determined whether or not there is an area (blank zone) in which the advertisement constituting the banner slot is not fixed in the banner slot. If there is a blank zone, the blank zone is determined using the advertisements on both sides (S616). For example, the advertisement image in the blank zone is determined by determining the blank zone in half using the adjacent advertisement images. Then, the advertisement images corresponding to the confirmed advertisements are sequentially connected to generate a banner slot, and the banner slot generation process ends.

  In step 612, if the number of advertisements selected in the past is within the predetermined number of advertisements, the process proceeds to step 614. On the other hand, when the number of advertisements selected in the past exceeds the predetermined number of advertisements in step 612, the process proceeds to step 616.

  Next, in step 614, the control unit 10 acquires the banner slot zone of the advertisement selected after the distance from the current terminal position (center) is next to the previously selected advertisement (S614). Specifically, first, two tangent lines s1 and s2 are drawn on the advertisement area circle of the advertisement selected later, and an angle between the tangent lines s1 and s2 is calculated. Based on the angle between the tangents s1 and s2 of the advertisement selected after the calculation, an area on the banner slot occupied by each banner advertisement image constituting the banner slot, that is, a banner slot zone is acquired.

  Next, in Step 618, the control unit 10 determines whether there is an overlapping area between the banner slot zone of the advertisement selected earlier and the banner slot zone of the advertisement selected later (618). If there is no overlapping area, the banner slot zone of the advertisement selected earlier and the banner slot zone of the advertisement selected later are determined (S624). On the other hand, if there is an overlapping area, the banner slot zone of the previously acquired advertisement is preferentially determined as the banner slot zone (S620).

Next, the control unit 10 determines whether the determined banner slot zone corresponds to the entire area of the banner slot (that is, 360 degrees) (S622).
If the result of determination in step S622 is that the entire area of the banner slot does not correspond to the determined banner slot zone, the process returns to step S608 and a new advertisement is selected. On the other hand, if all the banner slot areas correspond to the banner slot zone, the advertisement is connected based on the determined banner slot zone to generate a banner slot. Specifically, the control unit 10 obtains the number of advertisements constituting the banner slot by calculation by the CPU, and for each advertisement constituting the banner slot, the advertisement ID and the start orientation for starting the advertisement display A table having a data string composed of a corner and an ending azimuth for finishing the advertisement display is generated. The control unit 10 searches the banner slot zone corresponding to the azimuth angle of the terminal by referring to the banner slot table according to the azimuth angle of the terminal (the azimuth angle at the left end of the screen and the azimuth angle at the right end of the screen). The banner advertisement ID corresponding to the banner slot zone and the area for displaying the advertisement (screen coordinate value to be displayed) are calculated and stored in the memory. The banner slot is generated corresponding to the azimuth angle (360 degrees) for one turn in the yaw angle direction. The banner slot may be generated corresponding to the azimuth angle for one turn in the pitch angle direction.

FIG. 8 shows an example of a banner slot generated according to this embodiment. The banner slot zone constituting the banner slot has a different area for each advertisement.
When the banner slot is generated, the banner slot is displayed on the terminal screen according to the following procedure. The method for displaying the banner slot on the terminal screen is the same as in the first embodiment. The following steps S626, S628, and S630 are not shown in FIG. First, the posture detection unit 112 acquires the orientation of the screen of the mobile terminal held by the user by the posture sensor 108 (S626). Next, based on the banner slot information stored in the memory, the image processing unit 114 acquires banner slots for a certain area centering on the orientation of the screen holding the portable terminal of the user acquired by the attitude sensor 108. Is displayed on the screen 116 (S628). Next, the input detection unit (not shown) determines whether an application termination process performed by the user has been detected (S630). If no application termination process is detected, the process returns to step S626. When the application end process is detected, the control unit 10 ends the banner slot display process.

  FIG. 7 is an embodiment showing a banner slot zone determined in the present embodiment. In the present embodiment, advertisements a0 to a5 each having a certain virtual advertisement area indicated by a one-dot chain line are displayed. An advertisement a0 exists within a circle having an inner diameter r1 from the center position L of the mobile terminal, and advertisement center points of advertisements a1 to a5 exist within a circle having an inner diameter r1 and an outer diameter r2. To do.

  In the present embodiment, first, the advertisement a1 that exists outside the inner diameter r1 and is closest to the center position L of the mobile terminal is selected. Here, the advertisement a0 existing inside the inner diameter r1 is not selected. Next, an advertisement a2 that exists outside the inner diameter r1 and that is closest to the center position next to the advertisement a1 from the center position of the mobile terminal is selected. The advertisement a1 draws two tangent lines s1 and s2 from the current terminal position L to the advertisement area circle of the advertisement as shown by dotted lines in FIG. 7, and calculates the angle between the tangent lines s1 and s2. Get the banner slot zone. For the advertisement a2, the banner slot zone is acquired in the same manner as the advertisement a1. Then, it is determined whether there is an overlap in the banner slot zones of the respective advertisements a1 and a2. Since there is no overlapping area in the banner slot zones of the advertisements a1 and a2, the banner slot zones are determined. On the other hand, there are overlapping areas in the banner slot zone of the advertisement a2 and the advertisement a3. Accordingly, the banner slot zone of the advertisement a2 selected earlier is prioritized, and the overlapping area is determined as the banner slot zone of the advertisement a2. Further, the radius of the advertisement area circle of the advertisement a5 is the largest among the radius of the advertisement area circles of all advertisements (a0 to a5). However, the center of the advertisement area circle of the advertisement a5 exists at a position farthest from the terminal position. Therefore, the banner slot zone of the advertisement a5 is a remaining area other than the banner slot zone determined by another advertisement.

As described above, the banner slot zone occupied by each advertisement is variably determined in accordance with the area of each advertisement, that is, the radius of the advertisement area circle.
FIG. 8 shows a banner slot generated based on the second embodiment. Each banner area constituting the banner slot is defined to be different depending on the advertisement situation, that is, the radius of the circle of the advertisement area centered on the advertisement existing point.

FIG. 2 is a hardware configuration diagram for displaying an advertisement existing in a virtual space on a screen in conjunction with the position and orientation of a terminal in the first embodiment of the present invention. Processing when generating a banner advertisement based on the position information and orientation information of the terminal device in the real space and displaying the banner advertisement in the direction holding the portable terminal in the virtual space in the first embodiment of the present invention It is a flowchart which shows. It is a figure for demonstrating the screen display of a portable terminal device in 1st Example of this invention. It is a figure for demonstrating the screen display of a portable terminal device in 1st Example of this invention. It is the figure which showed the relationship between the existing point of an advertisement and the donut area of interest in 1st Example of this invention. It is the figure which showed the banner slot produced | generated by 1st Example of this invention. It is a flowchart which shows the process which produces | generates a banner slot in 2nd Example of this invention. It is the figure which showed the relationship between the area | region where an advertisement exists, and a banner slot zone in 2nd Example of this invention. It is the figure which showed the banner slot produced | generated by 2nd Example of this invention.

Claims (10)

A control unit including a storage device (memory) storing predetermined advertisement information and a central processing unit (CPU);
An input unit including a position detection unit that detects the position of the mobile terminal device using a position sensor, and an attitude detection unit that detects the posture of the mobile terminal device using an attitude sensor;
An output unit for outputting the output to the screen via the image processing unit;
In a portable terminal device in which each unit is connected via an interface (bus),
Based on the input information of the portable terminal device obtained by the position detection unit and the posture detection unit, the CPU is configured from advertisement information corresponding to the input information among predetermined advertisement information stored in the memory. The advertisement image to be output to the screen from the output unit via the interface ,
The advertisement information includes at least latitude / longitude information of an advertisement in which the advertisement exists virtually, and detailed information including a URL,
The input information further includes display area specifying information for specifying a display area,
With respect to the display area specified by the display area specifying information, the CPU corresponds to the specified display area based on at least input information of the mobile terminal device and latitude / longitude information of the advertisement. A plurality of the advertisement images are virtually connected to generate a banner slot configured in a wheel shape,
Advertisement display system wherein the advertisement image constituting a banner slot, characterized Rukoto is output to the screen via the output section in conjunction with the input information. The specified display area is a donut-shaped area composed of a circle having an inner diameter r1 and a circle having an outer diameter r2, and the inner diameter r1 is determined from the current position in the real space of the mobile terminal. The distance to the position in the real space corresponding to the origin on the mobile terminal screen in the virtual space, and the outer diameter r2 is the distance from the origin of the mobile terminal screen coordinates in the virtual space to the farthest to be displayed on the screen The advertisement display system according to claim 1, wherein the advertisement display system is obtained by adding the inner diameter r1.   The advertisement display system according to claim 1, wherein advertisement images constituting the banner slot are evenly arranged with respect to the display area. The advertisement information further includes advertisement display area information indicating an area for displaying an advertisement,
The CPU determines a width of an advertisement image constituting the banner slot based on at least input information of the portable terminal device and the advertisement information including advertisement display area information. The advertising display system described in. The portable terminal device is
Map display means for displaying the position of the mobile terminal device based on the position information obtained by the position detection unit;
Input detecting means connected to the input unit via an interface;
Further comprising
The CPU detects the point of interest advertisement via the interface when the input detecting unit detects that the point of interest having the predetermined advertisement information exists in the map displayed by the map display unit. The advertisement display system according to claim 1, wherein the detailed information is output from the output unit to a screen. A control unit comprising a storage device storing predetermined advertisement information and a central processing unit;
An input unit including a position detection unit that detects the position of the mobile terminal device using a position sensor, and an attitude detection unit that detects the posture of the mobile terminal device using an attitude sensor;
An output unit for outputting the output to the screen via the image processing unit;
A desired advertisement is displayed on a mobile terminal device in which the units are connected via an interface,
Based on the input information of the mobile terminal device obtained by the position detection unit and the posture detection unit, the CPU, among the predetermined advertisement information stored in the memory, advertising information corresponding to the input information, Output from the output unit to the screen via the interface,
The advertisement information includes at least latitude / longitude information of an advertisement in which the advertisement exists virtually,
The input information further includes display area specifying information for specifying a display area,
With respect to the display area specified by the display area specifying information, the CPU corresponds to the specified display area based on at least input information of the mobile terminal device and latitude / longitude information of the advertisement. A plurality of the advertisement images are virtually connected to generate a banner slot configured in a wheel shape,
The advertisement image constituting the banner slot is output to the screen via the output unit in conjunction with the input information ,
An advertisement display method characterized by the above. The specified display area is a donut-shaped area composed of a circle having an inner diameter r1 and a circle having an outer diameter r2, and the inner diameter r1 is determined from the current position in the real space of the mobile terminal. The distance to the position in the real space corresponding to the origin on the mobile terminal screen in the virtual space, and the outer diameter r2 is the distance from the origin of the mobile terminal screen coordinates in the virtual space to the farthest to be displayed on the screen The advertisement display method according to claim 6, wherein the advertisement display method is obtained by adding the inner diameter r <b> 1.   The advertisement display method according to claim 6, wherein advertisement images constituting the banner slot are equally arranged with respect to the display area. The advertisement information further includes advertisement display area information indicating an area for displaying an advertisement,
The CPU determines a width of an advertisement image constituting the banner slot based on at least input information of the mobile terminal device and the advertisement information including advertisement display area information. The advertisement display method described in. The portable terminal device is
Map display means for displaying the position of the mobile terminal device based on the position information obtained by the position detection unit;
Input detecting means connected to the input unit via an interface;
Further comprising
The CPU detects the point of interest advertisement via the interface when the input detecting unit detects that the point of interest having the predetermined advertisement information exists in the map displayed by the map display unit. 7. The advertisement display method according to claim 6, wherein the detailed information is output from the output unit to the screen.