JP5256182B2 - Display device, display method, program, and recording medium - Google Patents

Description

  The present invention relates to a display device, a display method, a program, and a recording medium that receive and display a digital broadcast signal composed of program data and advertisement data.

  In recent years, digital broadcasting that distributes multimedia data such as image signals and audio signals using a satellite or the like has become widespread.

  The digital broadcast system is not limited to simply watching television broadcasts, but can be used as a transmission system for large-capacity digital data using a large number of channels. In other words, a digital broadcast receiver has a function as a receiver of digital data for multiplexing and sending contract information related to the program and viewers, data for personal computers, etc. in addition to video / audio data. ing.

  In such a digital broadcasting system, it is possible to further increase the added value of the program by multiplex broadcasting of information related to the program, but an advertisement called a so-called CM inserted in the program -The video / audio of the promotional information was only distributed as part of the program. As a result, advertising / promotion information is distributed to viewers regardless of the products / services targeted for advertising / promotion information, or products are unilaterally advertised / promoted regardless of the individual viewer's will. There was a problem that would be.

  In view of this, a technique has been developed that allows only a specific CM to be viewed from a large number of CMs.

  Patent Document 1 discloses such a technique. Specifically, in Patent Document 1, a transmission side that multiplexes broadcast data with advertisement data to which a target ID for identifying a target audience for a product or service to be advertised is added and distributes the broadcast data to the viewer. And a receiving device that receives a broadcast signal in which advertising data including a target ID is multiplexed, collates a pre-registered viewer attribute with a target ID, and selects advertising data that matches both. An advertisement data broadcasting system is provided. Moreover, in patent document 1, as another advertisement data broadcasting system, advertisement data to which link information indicating a link method between advertisement data and detailed information related to advertisement is added, and detailed information are transmitted to a broadcast signal. A transmission side device that multiplexes and distributes to the viewer, and a receiving device that receives the broadcast signal and acquires the requested detailed information from the broadcast signal using link information when the viewer requests the detailed information. The system is also disclosed.

  Also, as one of the techniques described above in Patent Document 2, a CM identification ID for identifying an advertisement is added to the advertisement, etc., and the CM identification ID is digitally acquired after the CM identification ID is acquired by a mobile terminal or the like. A configuration for filtering a corresponding CM by registering with a broadcast receiver is disclosed. This CM identification ID includes information such as a genre ID, a company ID, and a keyword. Thus, filtering by the same genre, the same company and the keyword is performed.

Japanese Patent Laid-Open No. 11-17633 (publication date January 22, 1999) JP 2003-153180 A (publication date May 23, 2003)

  However, in the case of the configurations disclosed in Patent Documents 1 and 2, only a CM that matches the target ID (Patent Document 1) or the CM identification ID (Patent Document 2) is selected and viewed from among many CMs. Is done. Therefore, although it is a CM that does not match the ID, there is a demerit that a CM including content that the viewer originally wants to see or content that is worth seeing to the viewer is not viewed by the viewer. In other words, the configurations of Patent Documents 1 and 2 limit the opportunity for viewers to know about the product or service for the first time or to be interested in the product or service by viewing the CM. It can be said that.

  Further, in the configuration of Patent Document 1, advertisement detailed information, which is video and / or audio information with a content that more specifically describes a product or service provided to the viewer, is attached to the advertisement data in response to the viewer's request. And is configured to provide. However, in this configuration, the viewer is always forced to select whether or not to request the advertisement detailed information. For example, the viewer must always keep a device for selection operation such as a remote control at hand. It cannot be said that it provides a comfortable viewing environment.

  Further, in each configuration described above, the detailed information attached to the advertisement data is only for explaining the product or service to be advertised in more detail, for example, for a viewer (product user) who already owns the product. It cannot be said that sufficiently useful information is provided.

  The present invention has been made in view of the above problems, and its purpose is not to limit the number of CMs that can be viewed by the viewer more than necessary. The present invention provides a display device, a display method, a program, and a recording medium configured to automatically display useful detailed information.

That is, the display device according to the present invention solves the above-described problems,
A display device that receives and displays a digital broadcast including advertisement data,
Receiving means for receiving the advertisement data to which the advertisement data ID for identifying information of the advertisement object is added, wherein the advertisement data is multiplexed with additional information related to the advertisement object;
Storage means for storing a display device ID registered in the display device;
Determining means for determining whether or not the display device ID matches the advertisement data ID added to the advertisement data received by the receiving means;
Display means for displaying the advertisement data received by the receiving means,
The display means is
The additional information included in the advertisement data is displayed together with the advertisement data to which the advertisement data ID determined to be the same by the determination means is added,
The advertisement data to which the advertisement data ID determined to be not the same by the determination means is added is displayed excluding the additional information included in the advertisement data.

  According to said structure, when displaying advertisement data, the said additional information is selectively displayed. Specifically, when the advertisement data is displayed, if the advertisement data ID of the advertisement data matches the display device ID or at least partly matches, the additional information is automatically added to the advertisement data. Can be displayed automatically. On the other hand, when the advertisement data ID of the advertisement data does not match the display device ID, the advertisement data excluding the additional information is displayed.

  Thereby, even if the IDs do not match, the advertisement data is not displayed at all, and the advertisement data (CM data) that can be viewed by the viewer is not restricted more than necessary.

  Further, as described above, additional information is automatically displayed when the advertisement data ID matches the display device ID or at least a part of the display device ID. Does not require a request operation. Thus, a comfortable environment for automatically viewing useful additional information can be provided to the viewer.

  On the other hand, if the display device ID does not match the advertisement data ID, the viewer may simply view only the advertisement data without viewing additional information unrelated to the viewer. Accordingly, it is possible to avoid a situation in which a large amount of information (additional information) is displayed on the screen and visually uncomfortable despite being irrelevant to the viewer.

  In the display device according to the present invention, in addition to the above configuration, the display device ID preferably includes an ID for identifying the manufacturer that manufactured the display device.

  According to the above configuration, an advertisement provided by the same manufacturer as the display device manufacturer by setting the advertisement data ID as an ID for identifying a manufacturer that provides the advertised product and / or service. When the data is displayed, additional information about the manufacturer can be displayed.

  Thereby, the viewer (user of the display device) can know useful information regarding the product (display device) purchased / owned by the viewer.

  In addition to the above configuration, in the display device according to the present invention, the display device ID may be an ID including a model of the display device.

  Thereby, similarly to the above, the viewer (user of the display device) can know useful information regarding the product (display device) purchased / owned by the viewer.

  In addition to the above configuration, the display device according to the present invention provides a service center of a manufacturer that provides an advertisement object advertised in the advertisement data to which the additional information is added to the additional information. It is preferable that information indicating the contact information is included.

  According to the above configuration, when the display device ID matches the advertisement data ID or at least partly matches, the viewer is the simplest necessary for receiving customer support related to the display device. You can find the contact information for the service center, which is the most rudimentary information.

  On the other hand, if the display device ID does not match the advertisement data ID, the viewer need only view the advertisement data without viewing the contact information of the service center that has nothing to do with the display device ID. Accordingly, it is possible to avoid a situation in which a large amount of information (additional information) is displayed on the screen and feels uncomfortable visually, regardless of whether it is irrelevant.

  In addition to the above configuration, in the display device according to the present invention, it is preferable that the additional information includes defect information of the display device and information explaining a countermeasure method for the defect.

  According to the configuration described above, when the display device ID matches the advertisement data ID or at least a part of the display device ID matches, the viewer can provide information on the display device and a method for dealing with the failure. You can know the information that explains.

  On the other hand, if the display device ID does not match the advertisement data ID, the viewer advertises without viewing the defect information that has nothing to do with herself and information that explains how to deal with the defect. You only have to watch the data. Accordingly, it is possible to avoid a situation in which a large amount of information (additional information) is displayed on the screen and feels uncomfortable visually, regardless of whether it is irrelevant.

  In addition to the above configuration, in the display device according to the present invention, it is preferable that the additional information includes information introducing peripheral devices of the display device or accessories of the display device.

  According to the above configuration, when the display device ID matches the advertisement data ID or at least a part of the display device ID, the viewer introduces information introducing peripheral devices or accessories of the display device. I can know. Thereby, it is possible to provide support for realizing a viewing environment more comfortable for the viewer.

Further, the present invention is a display method of a display device that receives and displays a digital broadcast including advertisement data, and in order to solve the above problems,
A receiving step of receiving the advertisement data to which the advertisement data ID for identifying information of the advertisement object is added, wherein the advertisement data is multiplexed with additional information related to the advertisement object;
A storage step of storing the display device ID registered in the display device;
A determining step for determining whether or not the display device ID matches the advertising data ID added to the advertising data received in the receiving step;
A display step for displaying the advertisement data received in the reception step,
In the above display process,
The additional information included in the advertisement data is displayed together with the advertisement data to which the advertisement data ID determined to be the same in the determination step is added,
The advertisement data to which the advertisement data ID determined to be not the same in the determination step is added is displayed excluding the additional information included in the advertisement data.

  According to said structure, when displaying advertisement data, the said additional information is selectively displayed. Specifically, when the advertisement data is displayed, if the advertisement data ID of the advertisement data matches the display device ID or at least partly matches, the additional information is automatically added to the advertisement data. Can be displayed automatically. On the other hand, when the advertisement data ID of the advertisement data does not match the display device ID, the advertisement data excluding the additional information is displayed.

  Thereby, even if the IDs do not match, the advertisement data is not displayed at all, and the advertisement data (CM data) that can be viewed by the viewer is not restricted more than necessary.

  Further, as described above, additional information is automatically displayed when the advertisement data ID matches the display device ID or at least a part of the display device ID. Does not require a request operation. Thus, a comfortable environment for automatically viewing useful additional information can be provided to the viewer.

  On the other hand, if the display device ID does not match the advertisement data ID, the viewer may simply view only the advertisement data without viewing additional information unrelated to the viewer. Accordingly, it is possible to avoid a situation in which a large amount of information (additional information) is displayed on the screen and visually uncomfortable despite being irrelevant to the viewer.

  The display device may be realized by a computer. In this case, a program for realizing the display device in the computer by operating the computer as each of the above-described means and a computer-readable recording medium recording the program also fall within the scope of the present invention.

As described above, the display device according to the present invention is as described above.
A display device for receiving and displaying a digital broadcast composed of program data and advertisement data,
Receiving means for receiving the advertisement data to which the advertisement data ID for identifying information of the advertisement object is added, wherein the advertisement data is multiplexed with additional information related to the advertisement object;
Storage means for storing a display device ID registered in the display device;
Determining means for determining whether or not the display device ID matches the advertisement data ID added to the advertisement data received by the receiving means;
Display means for displaying the advertisement data received by the receiving means,
The display means is
The additional information included in the advertisement data is displayed together with the advertisement data to which the advertisement data ID determined to be the same by the determination means is added,
The advertisement data to which the advertisement data ID determined to be not the same by the determination means is added is displayed excluding the additional information included in the advertisement data.

  As a result, a display that is configured so that useful detailed information about the advertising product or service is automatically displayed for a specific CM without limiting the CM that the viewer can view more than necessary. An apparatus can be provided.

It is the block diagram which showed the structure of the television receiver (display apparatus) which concerns on one Embodiment of this invention. It is the block diagram which showed the structure of the principal part of the television receiver (display apparatus) shown in FIG. It is the figure which showed the flowchart of the process performed by the principal part of the television receiver (display apparatus) shown in FIG. It is the figure which showed the example of a display of the television receiver (display apparatus) shown in FIG. It is the figure which showed the example of a display of the television receiver (display apparatus) shown in FIG. It is the block diagram which showed the structure of the other example of the principal part of the television receiver (display apparatus) shown in FIG. It is the figure which showed the flowchart of the process performed by the principal part of the television receiver (display apparatus) shown in FIG. It is the block diagram which showed the structure of the other example of the principal part of the television receiver (display apparatus) shown in FIG. It is the figure which showed the flowchart of the process performed in the principal part of the television receiver (display apparatus) shown in FIG.

  An embodiment according to the present invention will be described below with reference to FIGS. The display device according to the present invention can be used as a television receiver. The present invention is particularly characterized by an advertisement data display mechanism for displaying advertisement data (so-called CM) in a display device.

  Therefore, first, a television receiver, which is an example of an image display device, will be described as an overall configuration, and then the details of the advertisement data display mechanism will be described.

[Configuration of TV receiver]
FIG. 1 is a block diagram showing a configuration of a television receiver (display device) according to an embodiment of the present invention. In the present embodiment, the television receiver receives the additional information added to the advertisement data together with the advertisement data only when the predetermined condition is satisfied between the advertisement data to which the additional information is added and the television receiver. If the condition is not satisfied, the advertisement data can be displayed in a form excluding additional information.

  In FIG. 1, reference numeral 10 denotes an entire television receiver having the liquid crystal display device 22 having a screen size of 16: 9 (1920 × 1080 dots), for example. The television receiver 10 includes a CPU 50 and a memory 7 connected to the bus 51, and the operation of the television receiver 10 is controlled by various control programs stored in the CPU 50 and the memory 7. In other words, the television receiver shown in FIG. 1 is controlled by a computer system including a CPU 50, and a program for operating the television receiver by the computer system is stored in the memory 7.

  The memory 7 (storage means) is usually constituted by a RAM, but may include a ROM in part. Further, a rewritable flash memory or the like may be included. The memory 7 stores an OS for operating the CPU, various control software, and the like, and onscreen (information on program information such as EPG data received via broadcast waves, electronic program guide, information on operations, etc.) OSD) OSD image data and the like necessary for display are stored. The memory 7 has a work area that functions as a work memory necessary for various control operations.

  The television receiver 10 is provided with an analog tuner unit 12 in addition to the digital tuner unit 14 (receiving means), and can receive analog broadcasts. The external input unit 31 can be connected to various external devices 30 such as a solid-state memory such as an HDD and an SD card, and a disk device such as a BD (Blu-ray disc), DVD, and CD. A BD / DVD / CD recording / reproducing unit 32 is also built in the main body of the apparatus 10. Further, an IP broadcast tuner unit 23 is provided, and IP broadcast reception is also possible.

  In addition, the television receiver 10 includes an AV switch unit 13, a digital demodulation unit 15, a separation unit (DMUX) 16, a video decode / capture unit 17, a video selector unit 18, a video processing unit 19, an addition circuit 20, and a display control unit. 21, liquid crystal display device 22, EPG / OSD / reservation processing unit 24, audio decoding unit 25, audio selector unit 26, audio output conversion unit 27, speaker 28, channel selection unit 33, communication control unit 34, and remote control light receiving unit 35 doing. The television receiver 10 is further provided with an optical sensor (OPC sensor) 38 for detecting ambient brightness.

  The analog tuner unit 12 selects an analog television broadcast signal received via the antenna 11 for receiving an analog broadcast, and selects a channel according to a channel selection instruction from the channel selection unit 33. The received signal from the analog tuner unit 12 is separated into an audio signal and a video signal in the AV switch unit 13, the video signal is input to the video selector unit 18, and the audio signal is input to the audio selector unit 26.

  The digital tuner unit 14 selects a digital television broadcast signal received via the digital broadcast receiving antenna 40 and selects a channel to be received in response to a channel selection instruction from the channel selection unit 33. The received signal from the digital tuner unit 14 is demodulated by the digital demodulation unit 15 and sent to the separation unit (DMUX) 16.

  The IP broadcast tuner unit 23 selects an IP broadcast received via a communication control unit 34 connected to a telephone line / LAN or the like, and receives a specific IP received in response to a channel selection instruction from the channel selection unit 33. The broadcast is selected and the output is sent to the separation unit (DMUX) 16.

  The separation unit (DMUX) 16 separates the multiplexed video data and audio data input from the digital demodulation unit 15 or the IP broadcast tuner unit 23, sends the video data to the video decoding / capture unit 17, and the audio data Is sent to the audio decoding unit 25. Further, the separation unit (DMUX) 16 extracts data such as EPG data included in the broadcast signal and sends it to the EPG / OSD / reservation processing unit 24. The broadcast wave signal extracted by the separation unit (DMUX) 16 is recorded in the memory 7 by writing control by the CPU 50 as necessary.

  The video decoding / capture unit 17 decodes the video data separated by the separation unit (DMUX) 16 and captures video information included in the video data as a still image. The video signal decoded by the video decode / capture unit 17 is sent to the video selector unit 18.

  As described above, the video selector unit 18 receives the video signal from the analog tuner unit 12 and the video signal decoded by the video decoding / capture unit 17, and the video signal from the external input unit 31. A signal is also input. The video selector unit 18 selects one video signal from these input video signals according to a control signal from the CPU 50, and when the video signal from the analog tuner unit 12 or the video signal from the external input unit 31 is selected, the video signal The signal is sent to the video processing unit 19. On the other hand, when the video signal decoded by the video decoding / capture unit 17 is selected, the video signal is sent to the CM processing unit 1. The advertisement data display mechanism which is a characteristic configuration of the present invention is mainly realized in the CM processing unit 1. Although details of the CM processing unit 1 will be described later, a video signal output from the CM processing unit 1 is sent to the video processing unit 19.

  The video processing unit 19 performs various types of video processing on the video signal input from the video selector unit 18 or the CM processing unit 1. For example, video processing such as noise reduction processing, sharpness adjustment, contrast adjustment, and the like is performed, and the video data is converted to an optimal video signal for the liquid crystal display device 22.

  The display control unit 21 includes a drive circuit for displaying the received video data on the liquid crystal display device 22, and an electronic program table (from the EPG / OSD / reservation processing unit 24) added by the addition circuit 20 ( Electronic program guide (EPG) data or OSD (on-screen display) data is sent to the liquid crystal display device 22 in addition to the video data from the video processing unit 19. The liquid crystal display device 22 displays the transmitted video data on the screen.

  The audio decoding unit 25 decodes the audio data separated by the separation unit (DMUX) 16. The audio decoding unit 25 sends the decoded audio signal to the audio selector unit 26.

  The audio selector unit 26 receives the audio signal from the AV switch unit 13, the audio signal from the external input unit 31, and the audio signal from the audio decoding unit 25, and is selected by the video selector unit 18 under the control of the CPU 50. An audio signal corresponding to the video signal is selected, and the audio signal is sent to the speaker 28 via the audio output conversion unit 27. The audio output conversion unit 27 converts the received audio signal into a signal optimal for reproduction on the speaker 28 and supplies the converted signal to the speaker 28.

  The remote control light receiving unit 35 receives an infrared signal from a remote controller 36 (hereinafter referred to as a remote controller 36) and receives a control signal from the remote controller 36. Instructions from the viewer, such as transition to scaling display described later, selection and determination of various buttons at the time of scaling display, are performed via the remote controller 36.

  The EPG / OSD / reservation processing unit 24 creates an electronic program guide based on EPG data periodically updated and stored, and draws OSD data stored in the memory 7 in advance. The OSD data is data for drawing various information such as a setting menu screen, a volume cage, a current time, a channel selection, and the like stored in advance in the memory 7, for example. Further, the EPG / OSD / reservation processing unit 24 performs program reservation processing using the electronic program guide.

  The communication control unit 34 performs control so as to establish communication via a network such as a telephone line, a LAN, and the Internet.

  In the above description, the television receiver is particularly described as an example. However, in addition to this, the television is received by a portable device capable of viewing the television, for example, a mobile phone, a car navigation system, a portable game terminal, or the like. Even in this case, it is obvious that the advertisement data display mechanism of the present invention described in detail below can be applied.

  Next, the CM processing unit 1 that is a characteristic configuration of the present invention will be described.

[CM processing section]
First, in the digital broadcast received by the television receiver 10 in the present embodiment shown in FIG. 1, advertisement data to which an advertisement data ID for identifying information on the advertised product and / or service (object to be advertised) is added. (CM) is included, and it is further assumed that additional information regarding the product and / or service is added to the advertisement data.

  A specific configuration of the CM processing unit 1 illustrated in FIG. 1 will be described with reference to FIG. FIG. 2 is a block diagram illustrating a configuration of the CM processing unit 1.

  As illustrated in FIG. 2, the CM processing unit 1 includes a CM video data extraction unit 2, an ID extraction unit 3, an ID determination unit 4, an additional information display determination unit 5, and a CM video data processing unit 6. ing.

(CM video data extraction unit)
A video signal is sent to the CM video data extraction unit 2 from the video selector unit 18 shown in FIG. This video signal is composed of a video signal of program data and a video signal of advertisement data.

  Here, the advertisement data is data including information for advertising a product and / or service.

  The CM video data extraction unit 2 extracts a video signal of advertisement data (hereinafter sometimes referred to as CM) from the input video signal. For example, a location where advertisement data is defined in advance in the input video signal, and a video signal of advertisement data is obtained from the defined location, or a header (start signal) is inserted into the video signal of advertisement data. Then, it may be detected and a video signal of advertisement data may be acquired. As described above, the advertisement data ID is added to the video signal of the advertisement data, and additional information is multiplexed.

  The video signal of the advertisement data is sent to the ID extraction unit 3.

(ID extraction unit)
The ID extraction unit 3 extracts the advertisement data ID from the video signal of the advertisement data. For example, a place with an advertisement data ID is defined in advance in the advertisement data, and the advertisement data ID is obtained from the defined place, or a header of the advertisement data ID is inserted and detected to detect the advertisement data. What is necessary is just to acquire ID.

  The advertisement data ID is information for identifying information on the advertised product and / or service, and is an ID to be compared with a television receiver ID registered in the television receiver 10 described later. Specific advertisement data IDs include an ID for identifying a manufacturer that provides the advertised product and / service, an ID for identifying the advertised product and / service (for example, product number, product code, lot), Examples include, but are not limited to, an ID for identifying a length, an ID for identifying a contact information of a manufacturer that provides a advertised product and / or service.

  Here, the “ID to be compared with the television receiver ID” is the result of comparing the advertisement data ID and the television receiver ID, and the advertisement is displayed on the liquid crystal display device 22 (FIG. 1) as the final stage. When displaying data, it shows that it is ID which can determine whether the additional information added to advertisement data is displayed.

  That is, the ID is not preferably excessively abstract such as “product description” or “coping method”. For example, an ID for identifying a manufacturer that manufactures the television receiver 10 as described later, It is preferable that the ID identifies 10 models.

  In addition to these IDs, as will be described later, a term input by a viewer (user) of the television receiver 10 may be used as the ID. The terms are “refrigerator”, “TV”, “air purifier”, “microwave oven”, “air conditioner”, “DVD deck”, “HD recorder”, “heater”, “washing machine”, “vacuum cleaner” And “audio equipment”.

  The advertisement data ID exemplified above is only an example, and the present invention is not limited to this. Further, the advertisement data ID may be used singly or a combination of a plurality of types may be used as the advertisement data ID.

  The extracted advertisement data ID is sent to the ID determination unit 4.

(ID discrimination part)
The ID discriminating unit 4 compares the advertising data ID extracted by the ID extracting unit 3 with the television receiver ID of the television receiver 10 (FIG. 1), and whether or not they match (is the same). Determine whether.

  Here, “matching” means that, for example, when a plurality of IDs are included as the advertisement data ID, it is sufficient that at least one of the plurality of IDs matches.

  The television receiver ID (display device ID) is recorded in the memory 7 of the television receiver 10 shown in FIG. As described above, the television receiver ID includes an ID for identifying the manufacturer that manufactured the television receiver 10 (FIG. 1), an ID including the serial number of the television receiver 10, and the like.

  The advantage of using the manufacturer and model of the television receiver 10 as the television receiver ID and the advertisement data ID is that the viewing environment and usage environment of the user of the television receiver 10 can be adjusted and improved. Specifically, for example, if there is something that has not yet been grasped regarding the operation of the television receiver 10, the user of the television receiver 10 wants to know the operation in order to realize a better viewing environment. You will think, and users will try to resolve unexpected situations such as inoperability. In such a case, the user may be able to obtain information by reading the instruction manual by himself / herself. However, if the manufacturer or model is used as the ID in the television receiver 10 of this embodiment, such a user can obtain such information. By including the information in the additional information added to the advertising data and automatically displaying the additional information when the advertising data is displayed on the TV receiver ID, it is possible to provide the user quickly and easily. I have to.

  The additional information added to the advertisement data includes defect information of the television receiver 10 and information explaining how to deal with the defect, information explaining the operation method of the television receiver 10, and television receiver 10 Information introducing peripheral devices, information introducing accessories of the television receiver 10, and the like.

  By including the defect information of the television receiver 10 and the information explaining how to deal with the defect as the additional information, the user can quickly solve the unexpected situation. Here, as one method of dealing with the problem, it is conceivable to display the contact information of the manufacturer's service center.

  In addition to this, by including information that describes the operation method of the television receiver 10 or information that introduces peripheral devices and / or accessories as the above additional information, It can help to realize a better viewing environment.

  However, the ID is not limited to the manufacturer or model, and the term input by the viewer of the television receiver 10, that is, the user of the television receiver ID, as described above is used as the television receiver ID. It may be used. The remote controller 36 shown in FIG. 1 can be used for input.

  Further, the number of the additional information added to one advertisement data is not limited to one. Furthermore, a plurality of additional information may be added to one advertisement data, and a plurality of advertisement data IDs may be added to display different additional information for each advertisement data ID. That is, ‘AAA’ and ‘BBB’ are provided as advertisement data IDs, ‘AAA’ is associated with ‘AAA’ as additional information, and ‘bbb’ is associated with ‘Bbb’ as additional information. If the display information ID is 'AAA', when the television receiver receives and displays the advertisement data, the additional information 'aaa' is displayed together with the advertisement data. If the display information ID is 'BBB', the advertisement is displayed. When the television receiver receives and displays the data, the additional information 'bbb' may be displayed together with the advertisement data.

  The determination result of the ID determination unit 4 is sent to the additional information display determination unit 5.

(Additional information display determination part)
The additional information display determination unit 5 receives the determination result of the ID determination unit 4 and determines whether to display the additional information together with the advertisement data when displaying the CM video data based on the determination result. If it is determined that additional information is to be displayed, the additional information is acquired from the advertisement data.

  That is, when the additional information display determination unit 5 inputs a signal “ID match” from the ID determination unit 4, additional information is acquired from the advertisement data based on the ID for additional information. The ID for additional information includes an ID for identifying the presence or absence of additional information, an ID for identifying a display position of additional information, and an ID for identifying the amount of additional information.

  The determination result is sent to the CM video data processing unit 6.

(CM video data processing department)
Based on the determination result of the additional information display determination unit 5, the CM video data processing unit 6 processes the video data of the additional information on the video data of the advertisement data to create one video data.

  The created video data is sent to the video processing unit 19 shown in FIG.

[Advertising data display mechanism]
Hereinafter, a series of flows of the advertisement data display mechanism performed in the CM processing unit 1 having the above configuration will be described with reference to FIG.

  FIG. 3 is a flowchart of the CM processing unit 1. The flow in FIG. 3 is based on a mode in which the manufacturer of the television receiver 10 (FIG. 1) is used as the television receiver ID.

  As shown in FIG. 3, first, when a CM is received (S1), the ID extraction unit 3 (FIG. 2) extracts an advertisement data ID from the CM video data (S2). The extracted advertisement data ID is compared with the television receiver ID in the ID determination unit 4 (FIG. 2) (S3), and it is determined whether or not they match (S4).

  As a result of the determination, if the advertisement data ID and the television receiver ID match, the additional information display determination unit 5 (FIG. 2) acquires additional information from the CM data (S5), and the CM video data processing unit. 6 (FIG. 2) processes the video data so that the additional information is displayed (S6).

  The video data processed in S6 is displayed on the liquid crystal display device 22 via the video processing unit 19, the addition circuit 20, and the display control unit 21 shown in FIG.

  On the other hand, if it is determined in S4 that the advertisement data ID does not match the ID determination unit 4 (FIG. 2), the advertisement data is displayed on the liquid crystal display device 22 in a form excluding the additional information.

  FIG. 4 is a diagram showing a screen in a state where the advertisement data ID and the television receiver ID match and the additional information is displayed together with the advertisement data. FIG. 5 is a diagram showing a state of a screen in a state where the advertisement data ID and the television receiver ID do not match and the advertisement data is displayed in a form excluding the additional information.

  As described above, when the television receiver 10 of the present embodiment shown in FIG. 1 displays advertisement data, the advertisement data ID of the advertisement data matches the television receiver ID or at least partially matches. If so, the additional information can be automatically displayed in addition to the advertisement data. On the other hand, when the advertisement data ID of the advertisement data does not match the television receiver ID, the advertisement data excluding the additional information is displayed.

  Thereby, even if the IDs do not match, the advertisement data is not displayed at all, and there is no possibility that the advertisement data (CM information) that can be viewed by the viewer is unnecessarily restricted.

  In addition, as described above, additional information is automatically displayed when the advertisement data ID matches the television receiver ID or at least a part of the advertisement data ID. The request operation by is not required. Thus, a comfortable environment for automatically viewing useful additional information can be provided to the viewer.

  On the other hand, when the television receiver ID does not match the advertisement data ID, the viewer only needs to view the advertisement data without viewing additional information that is not related to the TV receiver ID. Accordingly, it is possible to avoid a situation in which a large amount of information (additional information) is displayed on the screen and visually uncomfortable despite being irrelevant to the viewer.

  In the present embodiment, as additional information, defect information of the television receiver 10, information explaining a method for dealing with the defect, information explaining an operation method of the television receiver 10, and peripheral devices of the television receiver 10 Although information that introduces accessories and / or accessories is listed, the present invention is not limited to this. For example, it may be information on a new product such as the television receiver 10 or its peripheral devices and / or accessories, or may be present information or sale information.

[Another example of TV receiver (1)]
Here, another example of the CM processing unit 1 will be described with reference to FIGS.

  FIG. 6 is a block diagram of the CM processing unit 1 of this example, and FIG. 7 is a flowchart of the CM processing unit 1 of this example.

  The difference from the above-described embodiment is that, in this example, as shown in FIG. 6, a product model number / maker name registration unit 52 and an ID conversion unit 53 are provided.

  In the product model / manufacturer name registration unit 52, the product model and / or manufacturer name of the television receiver is registered. The registration method may be registered in advance in the television receiver, or may be registered by direct input by the user.

  The ID conversion unit 53 converts the product model number and / or manufacturer name registered in the product model number / manufacturer name registration unit 52 into an ID.

  The ID converted by the ID conversion unit 53 is stored in the memory 7.

  In the CM processing unit 1 of this example, as shown in FIG. 7, when the product model number / manufacturer name is registered (S11), the ID conversion of the registered information is performed by the ID conversion unit 53 (FIG. 6). The converted ID is stored in the memory 7 (FIG. 6) (S12). When the CM is received (S13), the ID extraction unit 3 (FIG. 6) acquires the product ID and / or manufacturer ID as the advertisement data ID from the CM video data (S14), and the ID converted by the ID conversion unit 53 is obtained. Is obtained from the memory 7 and compared with the product ID and / or manufacturer ID (S15), and it is determined whether or not they match (S16). As a result of the determination, if the IDs match, the additional information display determination unit 5 (FIG. 6) acquires the information about the product of the television receiver from the CM data as additional information (S17), and the CM video data processing unit 6 (FIG. 6) processes the video data so that the additional information is displayed (S18).

  The video data processed in S16 is displayed on the liquid crystal display device 22 via the video processing unit 19, the addition circuit 20, and the display control unit 21 shown in FIG.

[Another example of TV receiver (2)]
Here, another example of the CM processing unit 1 will be described with reference to FIGS.

  FIG. 8 is a block diagram of the CM processing unit 1 of this example, and FIG. 9 is a flowchart of the CM processing unit 1 of this example.

  The difference from the above-described embodiment is that in this example, data serving as the additional information is acquired from the network.

  As shown in FIG. 8, the present embodiment is different from the above-described embodiment in that a CM additional data acquisition unit 54 and a video data conversion unit 55 are provided.

  The CM additional data acquisition unit 54 receives the control signal from the CPU 50 shown in FIG. 1, and acquires data as the additional information from the network via the communication control unit 34 (S21 in FIG. 9).

  The video data conversion unit 55 converts the data acquired by the CM additional data acquisition unit 54 and generates the additional information displayed together with the advertisement data (S22 in FIG. 9).

  On the other hand, when the CM is received (S23), the ID extraction unit 3 (FIG. 8) acquires the advertisement data ID from the CM video data (S24), and the advertisement data ID and the television receiver ID are compared (S25). It is determined whether or not they match (S26).

  As a result of the determination, if the advertisement data ID and the television receiver ID match, the additional information display determination unit 5 (FIG. 8) acquires the additional information generated by the video data conversion unit 55 (S27), The CM video data processing unit 6 (FIG. 8) processes the video data so that additional information is displayed (S28).

  The video data processed in S28 is displayed on the liquid crystal display device 22 via the video processing unit 19, the addition circuit 20, and the display control unit 21 shown in FIG.

(Program and recording medium)
Finally, each block included in the television receiver 10 may be configured by hardware logic. Alternatively, it may be realized by software using a CPU (Central Processing Unit) as follows.

  That is, the television receiver 10 includes a CPU that executes instructions of a program that realizes each function, a ROM (Read Only Memory) that stores the program, a RAM (Random Access Memory) that expands the program into an executable format, and And a storage device (recording medium) such as a memory for storing the program and various data. With this configuration, the object of the present invention can be achieved by a predetermined recording medium.

  The recording medium only needs to record the program code (execution format program, intermediate code program, source program) of the program of the television receiver 10 which is software for realizing the above-described functions so as to be readable by the computer. This recording medium is supplied to the TV unit 10 and the PC unit 20. Thereby, the television receiver 10 (or CPU or MPU) as a computer may read and execute the program code recorded on the supplied recording medium.

  The recording medium for supplying the program code to the television receiver 10 is not limited to a specific structure or type. That is, the recording medium includes, for example, a tape system such as a magnetic tape and a cassette tape, a magnetic disk such as a floppy (registered trademark) disk / hard disk, and an optical disk such as a CD-ROM / MO / MD / DVD / CD-R. System, a card system such as an IC card (including a memory card) / optical card, or a semiconductor memory system such as a mask ROM / EPROM / EEPROM / flash ROM.

  Moreover, even if the television receiver 10 is configured to be connectable to a communication network, the object of the present invention can be achieved. In this case, the program code is supplied to the television receiver 10 via the communication network. The communication network is not limited to a specific type or form as long as it can supply program codes to the television receiver 10. For example, it may be the Internet, intranet, extranet, LAN, ISDN, VAN, CATV communication network, virtual private network, telephone line network, mobile communication network, satellite communication network, and the like.

  The transmission medium constituting the communication network may be any medium that can transmit the program code, and is not limited to a specific configuration or type. For example, wired communication such as IEEE 1394, USB (Universal Serial Bus), power line carrier, cable TV line, telephone line, ADSL (Asymmetric Digital Subscriber Line) line, infrared rays such as IrDA and remote control, Bluetooth (registered trademark), 802.11 It can also be used by radio such as radio, HDR, mobile phone network, satellite line, terrestrial digital network. The present invention can also be realized in the form of a computer data signal embedded in a carrier wave in which the program code is embodied by electronic transmission.

  The present invention can be used as an image display device such as a television receiver and has high industrial applicability.

DESCRIPTION OF SYMBOLS 1 CM processing part 2 CM video data extraction part 3 ID extraction part 4 ID discrimination | determination part (discrimination means)
5 Additional information display determination unit 6 CM video data processing unit 7 Memory (storage means)
10 Television receiver (display device)
11 Antenna 12 Analog Tuner Unit 13 AV Switch Unit 14 Digital Tuner Unit (Receiving Unit)
15 Digital demodulation unit 16 Separation unit 17 Video decode / capture unit 18 Video selector unit 19 Video processing unit 20 Adder circuit 21 Display control unit 22 Liquid crystal display device (display means)
23 IP broadcast tuner unit 24 EPG / OSD / reservation processing unit 25 audio decoding unit 26 audio selector unit 27 audio output conversion unit 28 speaker 30 external device 31 external input unit 32 recording / playback unit 33 channel selection unit 34 communication control unit 35 remote control light reception Unit 36 Remote controller 36 Remote control 38 Optical sensor 40 Digital broadcast receiving antenna 50 CPU
51 bus

Claims (9)

A display device that receives and displays a digital broadcast including advertisement data,
Receiving means for receiving the advertisement data to which the advertisement data ID for identifying information of the advertisement object is added, wherein the advertisement data is multiplexed with additional information related to the advertisement object;
Storage means for storing a display device ID registered in the display device;
Determining means for determining whether or not the display device ID matches the advertisement data ID added to the advertisement data received by the receiving means;
Display means for displaying the advertisement data received by the receiving means,
The display means is
The additional information included in the advertisement data is displayed together with the advertisement data to which the advertisement data ID determined to be the same by the determination means is added,
A display device configured to display the advertisement data to which the advertisement data ID determined not to be the same by the determination unit is added, excluding the additional information included in the advertisement data.   The display device according to claim 1, wherein the display device ID includes an ID for identifying a manufacturer that manufactured the display device.   The display device according to claim 1, wherein the display device ID is an ID for identifying a model of the display device.   3. The additional information includes information indicating a contact address of a manufacturer's service center that provides an advertisement object advertised in the advertisement data to which the additional information is added. Or the display apparatus of 3.   5. The display device according to claim 2, wherein the additional information includes defect information of the display device and information explaining a method for dealing with the defect.   4. The display device according to claim 2, wherein the additional information includes information that introduces peripheral devices or accessories of the display device. A display device display method for receiving and displaying a digital broadcast including advertisement data,
A receiving step of receiving the advertisement data to which the advertisement data ID for identifying information of the advertisement object is added, wherein the advertisement data is multiplexed with additional information related to the advertisement object;
A storage step of storing the display device ID registered in the display device;
A determining step for determining whether or not the display device ID matches the advertising data ID added to the advertising data received in the receiving step;
A display step for displaying the advertisement data received in the reception step,
In the above display process,
The additional information included in the advertisement data is displayed together with the advertisement data to which the advertisement data ID determined to be the same in the determination step is added,
A display method comprising: displaying the advertisement data to which the advertisement data ID determined to be not the same in the determination step is added, excluding the additional information included in the advertisement data.   A program for operating the display device according to any one of claims 1 to 6, wherein the program causes a computer to function as each of the above means.   A computer-readable recording medium in which the program according to claim 8 is recorded.

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