JP5228070B2 - Information processing system, information processing apparatus, and program - Google Patents

Description

  Embodiments described herein relate generally to an information processing system, an information processing apparatus, and a program.

  2. Description of the Related Art Conventionally, there is known an information terminal that is used in a store that sells products, is mounted on a shopping cart, and includes a display unit that displays information (see Patent Document 1).

  However, conventionally, there has been a problem that the above-described information terminal cannot be fully utilized for improving profits of the store.

The information processing system according to the present embodiment includes a determination unit and a display switching unit. A determination means determines establishment of the predetermined condition based on the congestion state of the parking lot concerning a store. When the determination unit determines that the predetermined condition is satisfied, the display switching unit replaces the display content displayed on the display unit of the information processing device used by the customer in the store with the display content without the advertisement for the customer. Switch to.

FIG. 1 is a diagram illustrating a schematic configuration of a store management system to which the present embodiment is applied. FIG. 2 is a block diagram illustrating a hardware configuration of a control system of the shopping assist management server. FIG. 3 is a block diagram illustrating a functional configuration of the shopping assist management server. FIG. 4 is a block diagram illustrating a hardware configuration of a control system of the information terminal. FIG. 5 is a block diagram showing a functional configuration of the information terminal. FIG. 6 is a schematic diagram illustrating a configuration example of the product selection screen. FIG. 7 is a schematic diagram illustrating a configuration example of a product position confirmation screen. FIG. 8 is a schematic diagram illustrating a configuration example of a guidance route confirmation screen. FIG. 9 is a schematic diagram illustrating a configuration example of the advertising product promotion screen. FIG. 10 is a schematic diagram illustrating a configuration example of a screen after display switching. FIG. 11 is a flowchart showing the processing procedure of the shopping assist management server. FIG. 12 is a flowchart showing the processing procedure of the information terminal.

  Embodiments of the present invention will be described below with reference to the accompanying drawings.

  FIG. 1 is a diagram illustrating a schematic configuration of a store management system 1 to which an information processing system, an information processing apparatus, and a program according to the present embodiment are applied.

  As shown in FIG. 1, the store management system 1 includes a headquarter system 2 and a plurality of store systems 3A and 3B (two in the example of FIG. 1). The head office system 2 and each store system 3A, 3B are connected via a public communication network such as the Internet, a network 4 such as a VPN (Virtual Private Network), and a connection device such as a router (not shown).

  Here, the headquarters system 2 is installed in a headquarters that manages each store in an integrated manner, and includes a headquarter server 21, a printer, a personal computer (all not shown), and the like.

  The store system 3 is installed for each store, and includes a store server 31, a plurality of (two in the example of FIG. 1) POS terminals 32, and a shopping assist management server (hereinafter simply referred to as “management server”) 33. And a plurality of (two in the example of FIG. 1) access points 34, which are connected via a network 35 such as a LAN (Local Area Network). In the store system 3, each access terminal 34 and each information terminal 36 (example in FIG. 1) attached to each shopping cart (hereinafter simply referred to as “cart”) (two in the example in FIG. 1) C are provided. Are connected via a wireless LAN or the like, and each information terminal 36 is connected to the management server 33 via the access point 34 so as to be communicable.

  Here, the store server 31 is an information processing device that is installed in a store backyard or the like, and is a host device that manages the entire store system in an integrated manner.

  Further, the POS terminal 32 is installed at a product sales floor (especially a billing place) of a store, and various data (product code, product information (product name and unit price)) with the store server 31 via the network 35. Etc.), the information processing apparatus for registering and paying for the product purchased by the customer (such as the product in the cart of the cart C).

  The management server 33 is an information processing apparatus that is installed in the backyard or the like, and manages the overall processing for assisting the shopping of customers who use the cart C under the management of the store server 31.

  The access point 34 is installed in the merchandise store, etc., and connects the information terminal 36 attached to the cart C to the network 35 using a wireless LAN or the like, and is transmitted and received between the management server 33 and the information terminal 36. It is a device that relays various data (product information, guide route information, advertisement information, etc.).

  The information terminal 36 is an information processing apparatus that is used by customers in stores (in particular, in the product sales floor), and is attached to the cart C in this embodiment. Specifically, the information terminal 36 assists the shopping of the customer who uses the cart C (that is, the information terminal 36) by transmitting and receiving various data to and from the management server 33. Various screens (see FIGS. 6 to 10) for assisting the customer's shopping are displayed on the device 365 (see FIG. 4), or the customer touches on various screens via the operation device 364 (see FIG. 4). It accepts operations.

  As the cart C, various types of carts such as a push cart and an electric cart can be used.

  Moreover, each store of this embodiment has taken as an example the case of a large-scale mass retailer equipped with a parking lot that can park a plurality of customer cars (for example, tens or hundreds).

  FIG. 2 is a block diagram showing a hardware configuration of the control system of the management server 33.

  As shown in FIG. 2, the management server 33 has a hardware configuration using a general computer such as a personal computer. For example, the control server 331, a communication I / F 332, and an I / O device control The unit 333 is connected by a bus B1.

  The control unit 331 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.

  The control unit 331 also has an operation device (for example, a keyboard) 334, a display device (for example, a liquid crystal display) 335, a printing device 336, an external storage device (for example, the bus B1 and the I / O device control unit 333). , A hard disk device (HDD: Hard Disk Drive)) 337 and the like are connected.

  That is, the control unit 331 allows the various components connected via the I / O device control unit 333 by the CPU developing and executing a control program stored in the ROM, the external storage device 337, etc. in the RAM. In addition to controlling the operation, it controls the operation of transmitting / receiving various data to / from a plurality of information terminals 36 connected via the communication I / F 332, the network 35, and the access point 34.

  The external storage device 337 stores a product master DB 337A, a category master DB 337B, a flyer master DB 337C, an advertisement, which are synchronized with a product master database (hereinafter simply referred to as “DB”) (not shown) of the store server 31. A master DB 337D, a shelf allocation master DB 337E, a customer master DB 337F, and the like are stored.

  Here, the product master DB 337A is a DB that stores product information (product code, product name, product unit price, etc.) related to the product handled in the store.

  The category master DB 337B stores information for categorizing and handling the products handled in the store. The category master DB 337B includes a tab 335a-1 provided in a product selection field 335a of a product selection screen 335A (see FIG. 6) described later. When the customer selects the tab “From Category”, information for allowing the customer to select a product hierarchically for each category in the product selection field 335a is stored.

  The flyer master DB 337C stores information related to electronic leaflets, and customers are referred to as “from leaflets” from tabs 335a-1 provided in a product selection field 335a of a product selection screen 335A (see FIG. 6) described later. Stores information for enabling a customer to select a desired product by selecting a product photo or product code on an electronic leaflet displayed in the product selection field 335a when a tab is selected. .

  The advertisement master DB 337D is a DB for storing information (such as image data including a photograph of the product) regarding the advertisement product recommended by the store or the manufacturer of the product to the customer.

  The shelf allocation master DB 337E stores shelf allocation information indicating which shelf (where display location) each product is displayed.

  The customer master DB 337F stores member information (member number, name, address, cumulative point number, etc.) related to registered customers.

  Although not particularly shown in FIG. 2, the management server 33 is provided with a speaker for outputting various sounds such as a warning sound, and the management server 33 is connected via a power supply device (not shown). For example, necessary electric power is supplied from a commercial power supply and can operate.

  FIG. 3 is a block diagram showing a functional configuration of the management server 33.

  As shown in FIG. 3, the control unit 331 of the management server 33 causes the CPU to develop and execute a predetermined control program P stored in a ROM or the like on the RAM, thereby performing processing shown in FIGS. An input / output processing unit 331A, a cart lending / returning processing unit 331B, a shopping list registration processing unit 331C, a map creation processing unit 331D, a cart position detection processing unit 331E, and a route search processing unit 331F for executing the procedure The terminal display switching unit 331G and the screen display processing unit 331H function.

  In the following description, a case in which the above-described functional configuration units 331A to 331H perform processing with one information terminal 36 will be described. Thus, each process is performed individually.

  Here, the input / output processing unit 331A performs input / output processing of various types of information. Specifically, this input processing unit 331A corresponds to terminal information information (ID) for inputting an operation signal from the operation device 334 or identifying the terminal from the information terminal 36 via the communication I / F 332. Various attached request signals are received, and various reply information corresponding to these various request signals are transmitted to the corresponding information terminal 36 via the communication I / F 332.

  The cart lending / return processing unit 331B receives various data (identification information for recognizing customers such as a membership number and a visitor number, information for requesting cart lending start, information for requesting cart return, etc.) ), A cart lending process for lending the cart C to the customer is performed, or a cart returning process for returning the cart C to the store side is performed.

  When the shopping list registration processing unit 331C receives a request signal for requesting registration of a product in the shopping list from the information terminal 36 via the input / output processing unit 331A, the shopping list registration processing unit 331C stores the terminal identification information (ID ) Product information (product name (for example, “sweet potato”, etc.) and unit price (for example, “100 yen”, etc.)) necessary for registering the product in the shopping list associated with) (for example, FIG. Reference) is generated and distributed to the corresponding information terminal 36 via the input / output processing unit 331A.

  When the map creation processing unit 331D receives a request signal for requesting the display of a map from the information terminal 36 via the input / output processing unit 331A, the map creation processing unit 331D displays the display location of the product registered in the shopping list registration processing unit 331C. The map information for displaying the map including the balloon B shown (for example, see FIG. 7) on the corresponding information terminal 36 is generated and distributed to the corresponding information terminal 36 via the input / output processing unit 331A.

  The map creation processing unit 331D uses the position information of the cart C (that is, the information terminal 36) detected by the cart position detection processing unit 331E to add the cart C (that is, the information terminal 36) to the map information. Information indicating the current position is also included.

  The cart position detection processing unit 331E performs processing for detecting the position of the cart C, that is, the information terminal 36 in the store (particularly in the product sales floor). More specifically, the cart position detection processing unit 331E uses a technique such as WiFi (registered trademark), indoor GPS (Global Positioning System), RFID (Radio Frequency Identification), and the like with the cart C (that is, The position of the information terminal C) is detected.

When a request signal for requesting a route search is input from the information terminal 36 via the input / output processing unit 331A, the route search processing unit 331F causes the shopping list registration processing unit 331B to associate the shopping information with the corresponding information terminal 36. One or more products selected by a customer registered in the list (that is, a product planned to be purchased by the customer) and an advertising product (a member is recommended by the store (including the manufacturer of the product) recommended to the customer Once identified, search for a guide route to navigate around the display locations (route points) of multiple products, including products that match the member ’s preferences,
Guide route information for displaying the searched guide route on the information terminal 36 is generated and distributed to the information terminal 36 via the input / output processing unit 331A.

  The route search processing unit 331F displays the advertisement product when the display switching necessity determination unit 331G-2 described later determines that the display content of the information terminal 36 needs to be switched. It does not include the display location (route point), and only the display location (route point) where one or more products registered in the shopping list (that is, only the product selected by the customer) are displayed is circulated and guided. A guide route (ie, the original shortest route) is searched, guide route information for causing the information terminal 36 to display the searched guide route is generated, and output to a display switching information generation unit 331G-3 described later. .

  Specifically, the route search processing unit 331F uses, for example, a cyclic route search technique such as “a cyclic route search technique using a genetic algorithm” described in Japanese Patent Application Laid-Open No. 2007-187484. Thus, the guide route as the shortest route when searching for the set waypoint is searched.

  The terminal display switching unit 331G includes a state information acquisition unit 331G-1, a display switching necessity / unnecessity determination unit 331G-2, and a display switching information generation unit 331G-3. When the predetermined condition is established based on the information to be grasped, the display content of the information terminal 36 is switched to the display content (for example, see FIG. 10) in which the advertisement for the customer using the information terminal 36 is omitted. The processing is performed. It should be noted that the omission of advertisements here includes a case where all advertisement information is deleted or a part of advertisement information is deleted when there are a plurality of advertisement information to be advertised to customers.

  Specifically, in the terminal display switching unit 331G of the present embodiment, the state information acquisition unit 331G-1 indicates information (for example, a parking rate) for grasping the congestion status of the parking lot (in other words, the empty status). Information, the number of parked cars, the number of vacant parking spaces, etc.) (hereinafter simply referred to as “congestion information”) is acquired at regular intervals.

  In addition, as a method of acquiring the congestion information of the state information acquisition unit 331G-1, for example, a parking lot apparatus (information processing apparatus) that can acquire or generate the congestion information is installed in a parking lot, and the management server 33 However, a method is conceivable in which the state information acquisition unit 331G-1 acquires the congestion information by acquiring the congestion information from the parking lot device via a predetermined communication means such as wired or wireless. As another acquisition method, an operator who operates the management server 33 acquires the congestion information from an employee associated with a store such as a parking clerk or a guard in a parking lot by a communication means such as a telephone or e-mail. Then, a method is conceivable in which the state information acquisition unit 331G-1 acquires the congestion information by inputting the acquired congestion information to the management server 33 using the operation device 334 or the like.

  Subsequently, in the terminal display switching unit 331G, the display switching necessity determination unit 331G-2 determines whether a predetermined condition is satisfied based on the congestion information acquired by the state information acquisition unit 331G-1, that is, the information terminal 36. It is determined whether or not it is necessary to switch the display content. In addition, the predetermined condition here indicates that a bad situation may occur for a store where a customer who comes to the store by car returns because the parking lot is crowded (for example, full). It is a condition to do.

  Specifically, for example, the display switching necessity determination unit 331G-2 inputs a parking rate value (for example, 100% (full)) from the state information acquisition unit 331G-1 as the input congestion information. When the value of the parking rate reaches a predetermined threshold value (for example, 100%), the display content of the information terminal 36 can be shortened and the store residence time of the customer using the information terminal 36 can be shortened. It is determined that it is necessary to switch to display contents (for example, see FIG. 10).

  Subsequently, in the terminal display switching unit 331G, when the display switching information generation unit 331G-3 determines that the display content of the information terminal 36 needs to be switched by the display switching necessity determination unit 331G-2, the information terminal 36 Display switching information for switching the display content to display content (for example, see FIG. 10) that can shorten the staying time of the customer using the information terminal 36, and via the input / output processing unit 331A The process of delivering to each information terminal 36 is performed.

  The screen display processing unit 331H performs processing for causing the display device 335 to display various screens (for example, a screen for inputting the congestion information) based on the operation of the operation device 334 by the operator.

  FIG. 4 is a block diagram showing a hardware configuration of the control system of the information terminal 36. As shown in FIG.

  As shown in FIG. 4, the information terminal 36 has a hardware configuration using a general computer such as a personal computer. For example, the information terminal 36 controls a control unit 361, a communication I / F 362, and an I / O device control. The unit 363 is connected by a bus B2.

  The control unit 361 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.

  Further, the control unit 361 includes an operation device (for example, a touch panel) 364, a display device (for example, a liquid crystal display) 365, an external storage device (for example, a hard disk) via the bus B2 and the I / O device control unit 363. A device (HDD), an SSD (Solid State Drive), etc.) 366 are connected.

  That is, the control unit 361 allows the various components connected via the I / O device control unit 363 to be executed by the CPU developing and executing a control program stored in the ROM, the external storage device 366, or the like on the RAM. In addition to controlling the operation, it controls the operation of transmitting / receiving various data to / from the management server 33 connected via the communication I / F 362, the access point 34, and the network 35.

  The external storage device 366 stores background image data of various screens displayed on the display device 365.

  Although not specifically shown in FIG. 4, the information terminal 36 is provided with a speaker for outputting various sounds such as a warning sound, and the information terminal 36 is connected via a power supply device (not shown). For example, necessary electric power is supplied from a rechargeable storage battery or the like, and the operation is possible.

  FIG. 5 is a block diagram showing a functional configuration of the information terminal 36.

  As shown in FIG. 5, the control unit 361 of the information terminal 36 causes the CPU to develop and execute a predetermined control program P stored in a ROM or the like on the RAM, thereby performing processing shown in FIGS. 11 and 14 described later. It functions as an input / output processing unit 361A, a cart lending / returning processing unit 361B, and a screen display processing unit 361C for executing the procedure.

  Here, the input / output processing unit 361A performs input / output processing of various types of information. Specifically, the input processing unit 361A inputs an operation signal from the operation device 364, transmits various request signals to the management server 33 via the communication I / F 362, and outputs the request signal to the request signal. Correspondingly, various distribution information is received from the management server 33 via the communication I / F 362.

  The cart lending / return processing unit 361B has various data with the management server 33 (identification information for recognizing customers such as membership numbers and visitor numbers, information for requesting cart lending start, information for requesting cart return, etc.) The cart lending process for lending the cart C to the customer is performed or the cart returning process for returning the cart C to the store side is performed.

  The screen display processing unit 361C performs processing for displaying various screens (see FIGS. 6 to 10) for assisting the shopping of the customer using the cart C (that is, the information terminal 36) on the display device 335. Further, the screen display processing unit 361C includes a display switching information acquisition unit 361C-1, a display switching unit 361C-2, and the like. That is, in the screen display processing unit 361C, the display switching information acquisition unit 361C-1 receives display switching information from the management server 33 via the network 35 and the communication I / F 362. Then, based on the display switching information acquired by the display switching information acquisition unit 361C-1, the display switching unit 361C-2 changes the display content of the information terminal 36 to the display content in which the advertisement for the customer is omitted, that is, the information terminal 36. Is switched to display contents (see, for example, FIG. 10) that can shorten the store residence time of customers who use.

  6 to 10 are schematic diagrams illustrating one configuration example of screens displayed on the display device (liquid crystal display) 335 of the information terminal 36.

  FIG. 6 is a schematic diagram illustrating a configuration example of the product selection screen 335A.

  As shown in FIG. 6, the product selection screen 335A is roughly classified into products (scheduled purchases) that customers plan to purchase based on various conditions (such as “category”, “flyer”, “product name”). Product selection field 335a for selecting (product) and information (product name, unit price, etc.) related to the purchase planned product selected by the customer in the product selection field 335a (hereinafter referred to simply as “purchased product information”) And a shopping list column 335b for displaying a list of “.

  In the product selection field 335a, a tab icon 335a-1 for designating the various conditions (“category”, “flyer”, “product name”, etc.) when selecting a product, and the tab icon 335a- A product selection operation field 335a-2 in which a selection icon for selecting a product is displayed in accordance with a tab selected from 1 (from "Category", "From Flyer", "From Product Name", etc.) Have.

  Specifically, when “from category” is selected by the customer, a product selection icon for hierarchically selecting products for each category is displayed in the product operation column 335a-2. On the other hand, when “from leaflet” is selected by the customer, an electronic leaflet that can touch a product photo or a product code is displayed in the product operation column 335a-2. On the other hand, when “from the product name” is selected by the customer, a keyboard icon for inputting the product name is displayed in the product operation column 335a-2.

  In the shopping list column 335b, a purchase planned product display column 335b-1 for displaying information related to a purchase planned product selected in the product selection column 335a and a 1 displayed in the purchase planned product display column 335b-1 are displayed. Alternatively, the “confirm on map” selection icon 335b-2 for displaying a map for confirming the position of the plurality of products on the store map, and one or a plurality of items displayed in the purchase planned product display column 335b-1. It has a “route search” selection icon 335b-3 for displaying a guide route (route) through which products can be efficiently acquired and put into the cart of the cart C.

  FIG. 7 is a schematic diagram illustrating a configuration example of the product position confirmation screen 335B.

  As shown in FIG. 7, in the product position confirmation screen 335B, one or a plurality of purchase planned products are displayed in the purchase planned product display column 335b-1 of the shopping list column 335b of the product selection screen 335A shown in FIG. In the state, when the “confirm with map” selection icon 335b-2 is touch-selected, the store (particularly, the product sales floor) including the balloon B indicating the position of the product displayed in the purchase planned product display field 335b-1 Has a map display field 335c for displaying the map.

  When the “return” selection icon 335b-4 is touch-selected, the product selection screen 335A in FIG. 6 is returned.

  FIG. 8 is a schematic diagram illustrating a configuration example of the guidance route confirmation screen 335C.

  As shown in FIG. 8, in the guide route confirmation screen 335C, one or a plurality of purchase planned products are displayed in the purchase planned product display column 335b-1 of the shopping list column 335b of the product selection screen 335A shown in FIG. In the state, when the “route search” selection icon 335b-3 is touch-selected, the balloon B indicating the position of the product displayed in the purchase planned product display field 335b-1 and the purchase planned product are purchased. A map display field 335d for displaying a map of a store (especially a merchandise store) including the guide route R is provided.

  When the “return” selection icon 335b-4 is touch-selected, the product selection screen 335A in FIG. 6 is returned.

  In addition, in the example of FIG. 8, in addition to the products planned to be purchased by the customer, advertising effects recommended by the store to the customer (for example, “Hitakuchi Castella”, “Tea (2 liters)”, etc.) It is not the shortest route calculated based only on the guide route R that is set to be higher, that is, the display location (route) where the purchase planned product that the customer plans to purchase is displayed, and the advertisement product is displayed. A guide route R that is set so as to be visited as a transit point is also displayed.

  In the example of FIG. 8, a balloon A (for example, “Today's special“ Hitochi Castella ”, which is a special sale today, "There are two." And "Today's special sale," Tea (2 liters) "is 100 yen.") Is displayed.

  FIG. 9 is a schematic diagram illustrating a configuration example of the advertisement product advertisement screen 335D.

  As shown in FIG. 9, the advertisement product promotion screen 335D is displayed on the guide route confirmation screen 335C shown in FIG. When the advertising product recommended for (for example, in the example of FIG. 8, “Hitaku Castella”, etc.) is reached or approached (for example, near the “pan” in the map of FIG. 8), Various information to advertise the advertising product to customers on a large scale (for example, in the example of FIG. 9, "Hitukuchi Castella" is a photograph of the advertising product and "Hitukuchi Castella", 165 yen each! ”Or the like) is pop-up displayed on the guide route confirmation screen 335C.

  The above-described advertisement screen 335e can be displayed as a pop-up on any of the screens of FIGS. 6 to 8 at a predetermined timing, for example, even if the cart C does not approach, at a predetermined time.

  FIG. 10 is a schematic diagram showing a configuration example of a screen 335E after display switching showing an example of display contents that can shorten the store residence time of a customer who uses the cart C (that is, the information terminal 36).

  As shown in FIG. 10, on the post-display switching screen 335E, an advertisement product recommended for a customer on the store side (for example, ““, ”as a guidance route displayed in the map display field 335d of the guidance route confirmation screen 335C shown in FIG. 1) where one or more items planned to be purchased by the customer are displayed instead of the guide route R that is set so as to enhance the advertising effect of “Hitakuchi Castella” or “Tea (2 liters)” A state is shown in which a guide route (original shortest route) R <b> 1 for traveling around and guiding a plurality of display locations is displayed.

  Further, in the example of the after-switching screen 335E shown in FIG. 10, the display of the balloon A in which the comment recommending the advertisement product to the customer is cancelled, and the customer's distrust of the display switching suddenly. A message M (for example, “Account within 10 minutes from now” that suggests that benefits will be granted if accounting (settlement) is accelerated for the purpose of removing or quicker accounting (settlement). The point is given 10pt. ”) Is displayed.

  Next, processing operations in the store system 3 having the above-described configuration will be described with reference to FIGS. 11 and 12.

  FIG. 11 is a flowchart illustrating a processing procedure of the terminal display switching unit 331G of the management server 33.

  As shown in FIG. 11, in the management server 33, in step S101 and step S102, the state information acquisition unit 331G-1 of the terminal display switching unit 331G uses the above-described predetermined acquisition method to check the congestion situation ( In other words, congestion information (for example, information indicating the parking rate, the number of cars parked, the number of vacant parking spaces, etc.) for grasping the vacancy status is acquired at regular intervals, Whether or not the display switching necessity determination unit 331G-2 satisfies a predetermined condition based on the congestion information acquired by the state information acquisition unit 331G-1, that is, the display content of the information terminal 36 is omitted from the advertisement to the customer. It is determined whether or not it is necessary to switch to the displayed content (for example, display content that can shorten the store residence time of the customer who uses the information terminal 36).

  If it is determined as a result of the determination that switching is required (step S102: Yes), then in step S103, the display switching information generation unit 331G-3 changes the display content of the information terminal 36 to the customer. Display switching information for switching to display content (for example, display content that can shorten the staying time of a customer using the information terminal 36) (for example, see FIG. 10) without input is generated, and input / output processing is performed. The information is distributed to each information terminal 36 via the unit 331A.

  In addition, after the process of step S103, in the management server 33, the terminal display switching unit 331G is based on the display content of the information terminal 36 based on the congestion information acquired by the state information acquisition unit 331G-1 (that is, omits advertisements for customers). Display change information), it is necessary to return to the original display content (ie when the parking lot is no longer full or when the parking space has increased, etc.) Then, the information is distributed to each information terminal 36.

  Here, an example of specific processing of the processing procedure of FIG. 11 will be described with reference to FIGS. 8 and 10.

  For example, when a certain information terminal 36 displays the guidance route confirmation screen 335C shown in FIG. 8, the state information acquisition unit 331G-1 displays “parking rate is 100%” as congestion information in step S101. In a case where the “information indicating that” is acquired, in step S102, the display switching necessity determination unit 331G-2 has reached the threshold “100%” from the information acquired from the state information acquisition unit 331G-1. (That is, it is determined that the predetermined condition is satisfied) (step S102: Yes), and subsequently, in step S103, the display switching information generation unit 331G-3 displays the display contents (that is, the information terminal 36). The guidance content confirmation screen 335C in FIG. 8 is displayed on the display content (for example, the after-switching screen 335E in FIG. 10) that can shorten the store residence time of the customer using the information terminal 36. Display switching information (in particular, a command signal for canceling the balloon A (see FIG. 8) and route information for displaying the guide route R1 (see FIG. 10), which is the original shortest route), is generated. Then, the information is distributed to the corresponding information terminal 36 via the input / output processing unit 331A.

  FIG. 12 is a flowchart showing a processing procedure of the information terminal 36.

  As shown in FIG. 12, in the information terminal 36, in step S201, the display switching information acquisition unit 361C-1 monitors reception of display switching information from the management server 33 via the network 35 and the communication I / F 362. When the display switching information is received as a result of this monitoring (step S201: Yes), subsequently, in step S202, the display switching unit 361C-2 updates the display switching information acquired by the display switching information acquisition unit 361C-1. Based on the display content of the information terminal 36, the display content in which the advertisement for the customer is omitted (for example, the display content that can shorten the store residence time of the customer using the information terminal 36) (for example, after the display switching shown in FIG. Switch to screen 335E).

  Here, an example of specific processing of the processing procedure of FIG. 12 will be described with reference to FIGS. 8 and 10.

  For example, while a certain information terminal 36 is displaying the guidance route confirmation screen 335C shown in FIG. 8, in step S201, the display switching information acquisition unit 361C-1 displays the display switching screen 335E shown in FIG. When the display switching information for switching the display contents is received, in the subsequent step S202, the display switching unit 361C-2 causes the display device 335 to switch and display the display switching screen 335E shown in FIG.

  That is, in step S202, the display of the balloon A displayed in FIG. 8, that is, the balloon A in which a comment that advertises an advertisement product to a customer is canceled, and the guide route R displayed in FIG. That is, the guide route R including the display location where the advertisement product recommended by the store is displayed to the customer is included in the route where the advertisement product recommended by the store is displayed via the display location. The guide route R1 which is the shortest route calculated using only the display location where the one or more products selected by the customer (that is, one or more products registered in the purchase list) are displayed. Switch to the display content that displays (the original shortest path the customer wants).

  That is, according to the embodiment described above, it is possible to sufficiently improve the profit of the store using the information terminal (information processing apparatus) 36 used by the customer at the store.

  Specifically, according to the present embodiment, when the parking lot is crowded (especially when the parking rate becomes 100% or a parking rate close thereto), the display content of the information terminal 36 is changed in the store (especially , In the merchandise store) using the cart C (especially the information terminal 36) to switch to the display contents that can shorten the store residence time of customers who are shopping, come to shop by car Therefore, it is possible to prevent a situation in which a new customer goes to another store because the parking lot is full (full), that is, a loss of a chance to acquire a new customer.

  More specifically, according to the present embodiment, a customer who is looking at a product (advertisement product) that is not originally planned to be purchased and stays in the store for a long time can be quickly accounted (settled). Thus, there is an effect that a new customer who comes to shop by car is drawn into the store, and the product purchase by the new customer leads to an improvement in profits on the store side.

  As mentioned above, although demonstrated based on exemplary embodiment, this embodiment is not limited by above-described embodiment.

  For example, in the above-described embodiment, the case of the information terminal 36 in a form attached to the cart C that is lent (used) to a customer in a store (especially in a product sales floor) has been described. In addition, the portable information terminal 36 can be lent to customers in the store (in the merchandise store). In that case, it is preferable to provide an anti-theft means in consideration of the anti-theft of the information terminal 36. In addition, as the status terminal 36, a portable information terminal (including a mobile phone) owned by the customer can also be used.

  In the above-described embodiment, the guide route R (see FIG. 8) on the guide route confirmation screen 335C displayed on the display device 335 of the information terminal 36 attached to the cart C according to the congestion situation of the parking lot is displayed. The guide route R1 (which is the shortest route calculated by using only one or a plurality of purchase planned products that the customer originally plans to purchase without including any display place where the store recommends the advertising products recommended to the customer by the store side. Although the case of switching to FIG. 10 has been described, the present invention is not limited to this, and the number of advertisement products that the store side recommends to customers is reduced (for example, three), and the reduced number (for example, one) of advertisements is reduced. It is also possible to configure so as to switch to a guide route calculated from a transit point including a display location where a product is displayed and one or a plurality of the planned purchase products.

  Further, in the above-described embodiment, the form in which the display content of the information terminal 36 attached to the cart C is changed in accordance with the congestion situation of the parking lot has been described. The display content of the information terminal 36 may be changed according to the congestion status of the place (for example, the congestion status of the merchandise store, the length of the customer queue at the store entrance, etc.).

  Further, in the above-described embodiment, the display content (particularly, the guidance route) of the guidance route confirmation screen 335C displayed on the display device 335 of the information terminal 36 attached to the cart C is changed according to the congestion situation of the parking lot. However, the present invention is not limited to this. For example, the display content in which the display of the information related to the advertisement product displayed on the various shopping assist screens shown in FIGS. 6 to 9 is canceled according to the congestion situation of the parking lot. It is also possible to change the configuration to

  In the above-described embodiment, the management server 33 has been described with respect to a mode in which each function illustrated in FIG. 3 is executed. However, the present invention is not limited to this, and a plurality of functions illustrated in FIG. It is also possible to execute it with. For example, the configuration may be such that only the function of the position detection unit 331C illustrated in FIG. 3 is executed by another server device (position detection server device).

  In addition, the program executed by the management server 33, the information terminal 36, or the like of the above-described embodiment is provided in a file in an installable or executable format, in addition to being provided in a storage unit such as a ROM in advance. It is also possible to provide it by storing it in a storage medium that can be read by the Internet, or to provide or distribute it via a network such as the Internet.

  In addition, the appearance configuration, hardware configuration, software configuration and processing procedure of the management server 33 and the information terminal 36 in the above-described embodiment, the configuration of various DBs, the layout of display information on various display screens, and the like are described as examples only. However, the present embodiment is not limited to these.

DESCRIPTION OF SYMBOLS 1 Store management system 2 Head office system 3A, 3B Store system 4 Network 31 Store server 32 POS terminal 33 Shopping assistance management server 34 Access point 35 Network 36 Information terminal C Cart 331 Control part 331A Input / output processing part 331B Cart rental / return processing part 331C Shopping list registration processing unit 331D Map creation processing unit 331E Cart position detection processing unit 331F Route search processing unit 331G Terminal display switching unit (display switching unit)
331G-1 Status information acquisition unit (input means)
331G-2 Display switching necessity determination unit (determination unit)
331G-3 Display switching information generation unit 331H Screen display processing unit 361 Control unit 361A Input / output processing unit 361B Cart lending / return processing unit 361C Screen display processing unit 361C-1 Display switching information acquisition unit 361C-2 Display switching unit (display switching) means)

Japanese Patent Laid-Open No. 11-152041

Claims (6)

A determination means for determining establishment of a predetermined condition based on a congestion state of a parking lot associated with a store;
Display switching means for switching the display content displayed on the display means of the information processing apparatus used by the customer in the store to the display content in which the advertisement for the customer is omitted when the determination means determines that the predetermined condition is satisfied. When,
An information processing system. An input means for inputting information capable of recognizing the congestion state of the parking lot related to the store,
Further comprising
The information processing system according to claim 1, wherein the determination unit determines that the predetermined condition is satisfied when a congestion rate of the parking lot has reached a predetermined value based on information input by the input unit. .   The display switching unit is configured to display a plurality of products including a purchase planned product that a customer plans to purchase and an advertising product recommended by a store to the customer when the determination unit determines that the predetermined condition is satisfied. The display of the guide route set so as to guide the tour around the displayed display location is switched to the display of the guide route set by deleting all or a part of the display location of the advertising product. Information processing system described in 1.   4. The display switching unit according to claim 1, wherein, when the determination unit determines that the predetermined condition is satisfied, the display switching unit switches to display content in which the display of the advertisement information related to the advertisement product recommended by the store is canceled. The information processing system according to claim 1. An information processing device used by customers in a store,
Display means for displaying information;
Display switching means for switching display contents displayed on the display means to display contents omitting advertisements for customers when it is determined that a predetermined condition is established based on a congestion state of a parking lot related to a store;
An information processing apparatus. A computer that has a display means for displaying information and is mounted on an information processing device used by a customer in a store,
Display switching means for switching display contents displayed on the display means to display contents omitting advertisements for customers when it is determined that a predetermined condition is established based on a congestion state of a parking lot related to a store;
Program to make it work.

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