JP5166214B2 - Mobile terminal, prediction candidate storage system, advertisement management server, and advertisement distribution system - Google Patents

Description

  The present invention relates to a mobile terminal, a prediction candidate accumulation system, an advertisement management server, and an advertisement distribution system that enable provision of individual services using prediction candidate data.

Conventionally, a portable terminal having a predictive conversion function is known. In such portable terminals, frequently used words, recently used words, and the like are stored as prediction candidates selected based on a predetermined criterion. In recent years, a prediction conversion function with high prediction accuracy in consideration of user-friendliness has been developed (for example, see Patent Document 1). The character input conversion device described in Patent Document 1 performs character conversion or prediction conversion of characters according to the ranking of each group performed based on the contents of the received mail, stores priority information of character prediction conversion, Determine the conversion character of the candidate list.
JP 2007-272739 A

  The prediction candidates ranked in this way are becoming more and more convenient for the user on the basis of high-precision prediction, and have high added value. However, at present, predictive conversion is only used as a conversion candidate recommended for input, and does not leave the area of predictive conversion data for input.

  The present invention has been made in view of such circumstances, and an object thereof is to effectively utilize data accumulated for predictive conversion without making the user aware of it, and to provide an individual service. To do.

  (1) In order to achieve the above object, the mobile terminal of the present invention is a mobile terminal that makes it possible to provide individual services using prediction candidate data, and predictively converts input word data. A prediction candidate management unit that ranks according to a standard for use and stores it as prediction candidate data; a prediction candidate storage unit that stores the ranked prediction candidate data; and And a prediction candidate transmission unit that automatically transmits to a predetermined prediction candidate storage server, and is characterized by enabling provision of a service using the transmitted prediction candidate data.

  Thus, the portable terminal of the present invention automatically transmits the prediction candidate data to the predetermined prediction candidate accumulation server together with its own identification information. Then, it is possible to effectively use the prediction candidate data stored in the prediction candidate storage server, and to provide individual services without making the user aware of it. For example, the prediction candidate data and the advertisement data are matched, and the advertisement that the user is individually interested in can be displayed on the mobile terminal.

  (2) Moreover, the prediction candidate accumulation | storage system of this invention receives said prediction candidate data transmitted from the said portable terminal and the said portable terminal, The prediction candidate which matches the said identification information and accumulate | stores the said prediction candidate data And an accumulation server. Thereby, a prediction candidate is accumulate | stored in a prediction candidate accumulation | storage server, and prediction candidate data can be used for a service according to a user.

  (3) Moreover, the prediction candidate storage system of the present invention is characterized in that the reception time of the prediction candidate data is stored in association with the prediction candidate data. Thereby, prediction candidate data can be ranked by information freshness using reception time. For example, if users frequently use a word that was popular at the time a year ago, but currently do not use it frequently, if the information freshness can be ranked as a decision factor, match advertisements based on seasonal information for the user You can also increase the advertising effect.

  (4) Moreover, the advertisement management server of the present invention is an advertisement management server that distributes advertisement data individually matched to a mobile terminal, the identification information acquisition unit that acquires the identification information of the mobile terminal, and the acquired Using the identification information, a prediction candidate acquisition unit that acquires the prediction candidate data corresponding to the identification information from the prediction candidate storage server that stores the prediction candidate data created in advance by the mobile terminal, and stores a plurality of advertisement data in advance An advertisement storage unit, a matching unit that matches the acquired prediction candidate data and the stored advertisement data, and an advertisement transmission unit that transmits the advertisement data determined by the matching to the mobile terminal. It is characterized by.

  Thus, the advertisement management server of the present invention acquires prediction candidate data corresponding to the identification information, and matches the acquired prediction candidate data with the accumulated advertisement data. Thereby, the advertisement in which the user is interested can be individually distributed without making the user aware of it.

  (5) An advertisement distribution system according to the present invention includes the prediction candidate accumulation system and the advertisement management server, and distributes advertisement data individually matched to a mobile terminal using the prediction conversion data. It is characterized by doing. Thereby, the advertisement in which the user is interested can be individually distributed without making the user aware of it.

  Conventionally, the viewer and the web page creator are different people, and even if a page that they are not interested in is displayed, useless advertisements can be delivered to the viewer, so matching advertisements using browsing history etc. Has been proposed as an advertisement distribution system. However, analyzing the text data of a web page and issuing an advertisement that matches that page is more effective than a general advertisement, but for content that has multiple different categories on one page. However, it is impossible and impossible to place an exact match. Therefore, the advertisement distribution system of the present invention further increases user orientation by performing matching with advertisements using prediction candidate data.

  According to the present invention, it is possible to effectively utilize the prediction candidate data stored in the prediction candidate storage server without making the user aware of it, and to provide individual services. For example, the prediction candidate data and the advertisement data are matched, and the advertisement that the user is individually interested in can be displayed on the mobile terminal.

  Next, embodiments of the present invention will be described with reference to the drawings. In order to facilitate understanding of the description, the same reference numerals are given to the same components in the respective drawings, and duplicate descriptions are omitted.

(System configuration)
FIG. 1 is a schematic diagram showing the configuration of the advertisement distribution system 100. As shown in FIG. 1, the advertisement distribution system 100 includes a mobile terminal 110, an identification information management server 120, a prediction candidate accumulation server 130, and an advertisement management server 140. The portable terminal 110 is a portable terminal capable of communication, for example, a cellular phone. The portable terminal 110 and each server are connected via a network N. The identification information management server 120 manages the identification information of the mobile terminal 110, and transmits the identification information when there is an inquiry about the identification information from the mobile terminal 110 or the advertisement management server 140. The prediction candidate accumulation server 130 individually accumulates the prediction candidate data received from the mobile terminal 110. The advertisement management server 140 accumulates advertisement data, and when the mobile terminal 110 is requested to acquire advertisement data, the advertisement management server 140 transmits individually matched advertisement data.

  FIG. 2 is a block diagram showing each device constituting the advertisement distribution system 100 and its configuration. As illustrated in FIG. 2, the mobile terminal 110 includes an input unit 111, a prediction conversion unit 112, a prediction candidate management unit 113, a prediction candidate storage unit 114, an identification information acquisition unit 115, a display unit 116, a prediction candidate transmission unit 117, Web An information acquisition unit 118 and a control bus L1 are provided. The control bus L1 conceptually shows a trunk line used for transmission / reception of signals and data between the respective units.

  The input unit 111 receives user input. The user can input a sentence using the input unit 111, and in that case, predictive conversion is performed. The prediction conversion unit 112 refers to the prediction candidate storage unit 114 based on the characters input by the user when inputting a sentence, and outputs a word of a predicted conversion candidate (prediction candidate). For example, it is easy to input a word by outputting a word frequently used by a user with priority from candidates.

  The prediction candidate management unit 113 ranks the input word data according to the reference for prediction conversion, and stores it as prediction candidate data. The standard for predictive conversion is not particularly limited, and examples thereof include the frequency of input, proximity, importance of usage, and the like. Furthermore, a plurality of prediction candidate data may be aggregated in a predetermined field or category, and ranking may be performed for the field or category. By collecting information in a format that is easy to use on the mobile terminal 110 side, the burden on the prediction candidate storage server 130 and the advertisement management server 140 can be reduced, and matching with advertisements can be performed efficiently. The prediction candidate storage unit 114 stores the prediction candidate data ranked in this way. When transmitting the prediction candidate data to the prediction candidate accumulation server 130, the identification information acquisition unit 115 refers to the identification information management server 120 for the identification information and acquires the identification information.

  The display unit 116 displays prediction candidates at the time of text input, a Web site, an advertisement used for the Web site, and the like. The prediction candidate transmitter 117 automatically transmits the stored prediction candidate data together with its own identification information to a predetermined prediction candidate accumulation server. The transmission timing is automatically transmitted periodically every three hours. For example, traffic can be reduced when transmitting in the midnight time zone such as 0:00 to 3 o'clock every day. Moreover, you may transmit only the difference updated since the last transmission, without transmitting all prediction candidate data. In addition, it is good also as transmitting when the update degree of the reservation candidate data from the time of last transmission becomes more than predetermined.

  The Web information acquisition unit 118 acquires Web information when a Web site is browsed by a user operation. Then, when acquiring the advertisement data, the advertisement management server 140 is requested for the advertisement data. The mobile terminal 110 configured as described above allows the prediction candidate data to be stored in the prediction candidate storage server 130 and to provide an individual service that uses the prediction candidate data. Note that the function of collecting, aggregating, and transmitting prediction candidate data by the mobile terminal 110 can be realized by resident apps such as gadgets. As described above, by using the prediction candidate data in the mobile terminal 110, it is possible to present an advertisement closely to the user. For example, an unprecedented advertisement such as an advertisement for a local event can be realized based on an address written using a memo function.

  The prediction candidate accumulation server 130 is a server that receives the prediction candidate data transmitted from the mobile terminal 110 and accumulates the prediction candidate data in association with the identification information. The prediction candidate accumulation server 130 includes a prediction candidate reception unit 131, an information management unit 132, a prediction candidate database 133, a prediction candidate transmission unit 134, and a control bus L3. The control bus L3 conceptually shows a trunk line used for transmission / reception of signals and data between the respective units.

  The prediction candidate receiving unit 131 receives prediction candidate data automatically push-distributed from each mobile terminal 110. The information management unit 132 accumulates the prediction candidate data in association with the identification information. In other words, the prediction candidate data is updated whenever it is received. The information management unit 132 may rank and store the received prediction candidate data. In that case, the reception time can also be stored in association with the prediction candidate data when the prediction candidate receiving unit 131 receives the data. Thereby, prediction candidate data can be ranked by information freshness using reception time. For example, when a user frequently uses a word popular at that time a year ago, but currently does not use it frequently, when the information freshness is regarded as an important factor, the word is ranked lower. In addition, the information management unit 132 may aggregate a plurality of prediction candidate data in a predetermined field or category and rank the field or category. By collecting information in a format that is easy to use on the prediction candidate storage server 130 side, the burden on the mobile terminal 110 and the advertisement management server 140 can be reduced, and matching with advertisements can be performed efficiently.

  In addition, when a request for obtaining prediction candidate data is received from the advertisement management server 140, the prediction candidate data is extracted for transmission with reference to the identification information. The prediction candidate database 133 stores prediction candidate data in association with identification information. The prediction candidate transmission unit 134 transmits prediction candidate data.

  The advertisement management server 140 delivers advertisement data that matches the mobile terminal 110 in response to a request from the mobile terminal 110. The advertisement management server 140 includes an identification information acquisition unit 141, a prediction candidate acquisition unit 142, an advertisement storage unit 143, a matching unit 144, an advertisement transmission unit 145, and a control bus L4. The control bus L4 conceptually shows a trunk line used for transmission / reception of signals and data between the respective units.

  The identification information acquisition unit 141 recognizes the portable terminal 110, queries the identification information management server 120 for the identification information, and acquires the identification information of the portable terminal 110. The prediction candidate acquisition unit 142 acquires prediction candidate data corresponding to the identification information from the prediction candidate storage server 120 using the identification information of the mobile terminal 110 acquired from the identification information management server 120. The advertisement storage unit 143 stores a plurality of advertisement data in advance.

  The matching unit 144 matches the acquired prediction candidate data with the accumulated advertisement data. For example, it is preferable to perform matching considering the scene, such as extracting popcorn advertisement data for the word “movie”. The matching unit 144 may perform matching with the advertisement data by using both the text information of the Web page acquired by the mobile terminal 110 and the prediction candidate data. In addition, the matching unit 144 aggregates a plurality of prediction candidate data for each category or category for matching with the advertisement, or ranks the categories or categories in place of the mobile terminal 110 or the prediction candidate storage server 130. May be. The advertisement transmission unit 145 transmits the determined advertisement data to the requested mobile terminal 110. In this way, the advertisement distribution system 100 distributes advertisement data corresponding to each individual mobile terminal 110 by matching the prediction candidate data and the advertisement data.

(System operation)
Next, the operation of the system configured as described above will be described. FIG. 3 is a sequence chart illustrating an example of an operation for storing prediction candidate data in the prediction candidate storage system. First, the portable terminal 110 is used by a user for creating an email, editing a memo, writing on the Web, and the like, and accumulates prediction candidate data (step S1). And the portable terminal 110 starts the transmission process of prediction candidate data by the trigger which generate | occur | produces regularly, for example (step S2). In that case, the identification information management server 120 is requested to inquire identification information (step S3).

  The identification information management server 120 requested to query the identification information queries the identification information of the requested portable terminal 110 (step S4), and transmits the acquired identification information to the portable terminal 110 (step S5). The mobile terminal 110 that has received the identification information transmits the prediction candidate data together with the identification information to the prediction candidate accumulation server 130 (step S6). Then, the prediction candidate storage server 130 stores the received prediction candidate data in association with the identification information (step S7). In this way, the prediction candidate data of each mobile terminal 110 is stored in the prediction candidate storage server 130 and is updated periodically.

  Next, the operation of the system when using the accumulated prediction candidate data for advertisement distribution will be described. FIG. 4 is a sequence chart showing an example of an advertisement distribution operation by the advertisement distribution system 100. First, the mobile terminal 110 accesses a website including advertisements (step T1). Accordingly, the mobile terminal 110 requests the advertisement management server 140 to acquire an advertisement (step T2).

  Upon receiving the advertisement acquisition request, the advertisement management server 140 requests an inquiry for identification information of the requested mobile terminal 110 (step T3). The identification information management server 120 that is requested to query the identification information queries the identification information of the mobile terminal 110 that has requested the query (step T4). The identification information management server 120 transmits the identification information obtained as a result of the inquiry to the advertisement management server 140 (step T5). The advertisement management server 140 that has received the identification information requests acquisition of prediction candidate data together with the identification information (step T6). The prediction candidate accumulation server 130 requested to obtain the prediction candidate data extracts the prediction candidate data with reference to the identification information received at the same time, and transmits it to the advertisement management server 140 (step T7).

  The advertisement management server 140 performs matching with the advertisement data using the obtained prediction candidate data (step T8). In that case, it is preferable to select the optimal advertisement data by referring not only to the words of the prediction candidate data but also to the priority order. Then, the selected advertisement data is transmitted to the mobile terminal 110 that requested the advertisement acquisition (step T9). The mobile terminal 110 displays an advertisement based on the received advertisement data (step T10). In this way, the advertisement distribution system 100 can accumulate prediction candidate data before the user is conscious, and can provide an advertisement that matches the user based on the accumulated data.

  Next, an example of the data structure of the prediction candidate database of the prediction candidate accumulation server 130 will be described. FIG. 5 is a diagram illustrating an example of data stored in the prediction candidate database. As shown in FIG. 5, a set of words is stored as prediction candidate data corresponding to the identification information 123456789 to 123456792 of the mobile terminal 110. When words are stored in the order of high priority as the prediction candidate data, the advertisement data related to the high priority word is prioritized among the matched advertisement data. In this way, a highly effective advertisement can be displayed on the mobile terminal 110. The present invention has a remarkable effect because it can be easily realized by using information that has been originally stored for another purpose and can use the most seasonal information for the user. Although it is possible to match with advertisements using received mail information, information such as mail magazines is also included for matching, so there is a possibility that advertisements that are not of interest to the user may be selected. The matching accuracy is reduced.

  In the above embodiment, the identification information management server 120 manages the identification information. However, in a system in which the identification information management server 120 is omitted, the portable terminal 110 may manage the identification information. Further, the prediction candidate accumulation server 130 and the advertisement management server 140 mean a set of functional elements, and do not necessarily mean a physically single device. For example, the database and the management function part may be separated.

It is the schematic which shows the structure of the advertisement delivery system which concerns on this invention. It is a block diagram which shows each apparatus which comprises the advertisement delivery system which concerns on this invention, and its structure. It is a sequence chart which shows an example of the accumulation | storage operation | movement of the prediction candidate data of the prediction candidate storage system which concerns on this invention. It is a sequence chart which shows an example of operation | movement of the advertisement delivery by the advertisement delivery system which concerns on this invention. It is a figure which shows an example of the data memorize | stored in a prediction candidate database.

Explanation of symbols

100 advertising distribution system 110 portable terminal 111 input unit 112 prediction conversion unit 113 prediction candidate management unit 114 prediction candidate storage unit 115 identification information acquisition unit 116 display unit 117 prediction candidate transmission unit 118 Web information acquisition unit 120 identification information management server 130 prediction candidate Storage server 131 Prediction candidate reception unit 132 Information management unit 133 Prediction candidate database 134 Prediction candidate transmission unit 140 Advertisement management server 141 Identification information acquisition unit 142 Prediction candidate acquisition unit 143 Advertisement storage unit 144 Matching unit 145 Advertisement transmission unit

Claims (5)

A mobile device that uses forecasting candidate data to provide individual services,
A prediction candidate management unit that ranks the input word data according to a criterion for prediction conversion, and stores it as prediction candidate data;
A prediction candidate storage unit for storing the ranked prediction candidate data;
A prediction candidate transmitter that automatically transmits the stored prediction candidate data together with its own identification information to a predetermined prediction candidate storage server;
A mobile terminal capable of providing a service using the transmitted prediction candidate data. A portable terminal according to claim 1;
A prediction candidate storage system, comprising: a prediction candidate storage server that receives prediction candidate data transmitted from the mobile terminal and stores the prediction candidate data in association with the identification information.   The prediction candidate storage system according to claim 2, wherein the prediction candidate storage server stores the reception time of the prediction candidate data in association with the prediction candidate data. An ad management server that delivers ad data that is individually matched to mobile devices,
An identification information acquisition unit for acquiring identification information of the mobile terminal;
A prediction candidate acquisition unit that acquires prediction candidate data corresponding to the identification information from a prediction candidate storage server that stores the prediction candidate data created by the mobile terminal in advance using the acquired identification information;
An ad accumulator that accumulates a plurality of ad data in advance;
A matching unit that matches the acquired prediction candidate data and the accumulated advertisement data;
An advertisement management server, comprising: an advertisement transmission unit configured to transmit advertisement data determined by the matching to the mobile terminal. The prediction candidate accumulation system according to claim 2 or 3,
An advertisement management server according to claim 4,
An advertisement distribution system that distributes advertisement data individually matched to a mobile terminal using the prediction conversion data.

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