JP5144038B2 - Information processing apparatus and method, and program - Google Patents

Description

The present invention provides an affiliate mechanism, and also relates to an information processing apparatus and method, and a program using such a management method.

  The use of performance-rewarded affiliates has become established to promote the sale of products and services on the Internet. A reward-based affiliate is when a product is sold via a product introduction link provided on the homepage, the advertiser pays an amount corresponding to the sales to the site administrator who operates the homepage. Is. Such a performance-reward type affiliate is described in Patent Document 1, for example.

The mechanism of the performance-reward type affiliate is provided by an affiliate service provider (ASP), and the site manager contracts with the ASP and installs a product introduction link on a homepage operated by the site administrator. Therefore, if an advertiser wants to promote a wide range of products at once on the Internet, it is necessary to contract with many ASPs and install product introduction links on many homepages.
JP 2005-216281 A

  However, when an advertiser contracts with a plurality of ASPs, it is necessary to make the system correspond to a different mechanism for each ASP, which increases the introduction cost. Further, since it is necessary to submit an advertisement for a product for each ASP, to set a reward, and to manage a payment of a reward and a fixed cost generated for each ASP, the procedure becomes complicated. In addition, details such as the number of products sold through performance-reward-type affiliates, sales, and the amount of compensation paid will be provided to each advertiser individually from each ASP, so that the whole can be understood. Needs to go to each ASP server and process the information provided to each server to obtain the necessary information. That is, when the advertiser contracts with a plurality of ASPs, there is a problem that the introduction cost and the management cost for using the result-reward-type affiliate increase.

  In view of such a point, an object of the present invention is to provide an affiliate management method capable of suppressing costs for affiliate use even when contracting with a plurality of ASPs. Another object of the present invention is to provide an affiliate management system using such a management method.

In order to solve the above-described problems, an information processing apparatus according to the present invention includes a plurality of affiliate service providers that provide a result-reward-type affiliate mechanism for mobile phones based on information provided from an advertiser's device. An information processing device to be managed, which is data provided from the advertiser's device, and data of material for creating a product introduction link to a product sales site that sells a service membership contract as a product. , A material distribution means for distributing each of the plurality of affiliate service providers to a predetermined data format requested by the affiliate service provider via a network, and a compensation amount set by the advertiser Is sent to a plurality of the affiliate service provider devices. Reward setting means that distributes each via a network, and when the notification of the click of the product introduction link is received from the affiliate service provider's device, the clicked URL and the affiliate that has notified the click The provider information, the date and time when the click was made, and the individual identification number of the mobile phone of the customer who performed the click are accumulated, and further the membership to the service corresponding to the individual identification number of the customer's mobile phone. Click status storage means for storing the date and time and withdrawal date , and when the sales contract for the product on the sales site is established, the information of the affiliate provider that has notified the click stored in the click status storage means, and Mobile phone of the customer who clicked Based on the individual identification number, the results of the sales contract of the goods by the customer, and the customer behavior monitoring means for notifying the apparatus of the affiliate service provider there is a notification the click, the affiliate who has given a notice of at least the click Sales information storage means for storing service provider information and sales contract results of the product monitored by the customer trend monitoring means by the click as information, and information stored in the click status storage means And information providing means for extracting and aggregating information required by the advertiser from the sales information accumulated by the sales information accumulating means, and at least obtaining and providing withdrawal information for the service .

  According to the present invention, even when an advertiser contracts with a plurality of affiliate service providers in order to promote the sale of goods and services, the advertising material provided by the advertiser is collectively delivered to all affiliate service providers. Can be submitted. In addition, the reward set by the advertiser can be reflected to all affiliate service providers at once. Therefore, the management cost for advertising the product can be suppressed. In addition, the customer trend after the product introduction link is clicked is not monitored by the performance-reward-type affiliate system provided by each affiliate service provider, but is monitored by the customer trend monitoring process. The affiliate service provider is notified of the result of whether or not the sales contract has been established. Therefore, the advertiser does not have to deal with the performance-reward-type affiliate mechanism provided by each affiliate service provider, so that the introduction cost for using the affiliate can be suppressed.

Together with the advertiser billing collectively billing of the compensation respectively generated in the apparatus of the plurality of affiliate service provider, wherein when there is a payment from advertisers, wherein each billing payment for each affiliate service provider It is possible to further include a cashier processing means for making a payment . When an advertiser signs a contract with an affiliate service provider in order to use a performance-reward type affiliate, the advertiser deposits in advance an amount that matches the amount of compensation paid to the site administrator when the product is sold. You need to deposit money with an affiliate service provider. Also, for example, monthly payments to the site administrator are made, so care must be taken not to run out of the deposit balance. Furthermore, fixed costs as operating expenses and margin payments according to sales amounts are also generated for affiliate service providers. Since the payments generated by each of the plurality of affiliate service providers can be managed centrally, the management cost for using the affiliate can be reduced.

When there is an inquiry from the apparatus of the affiliate service provider, and transmits the contents of the inquiry to the advertiser of the device, the affiliate of the answer to the inquiry from the advertisers of the device, which was carried out the inquiry Inquiry responding means to be provided to the service provider device may be further provided.

With centralized management of the advertiser registration information registered in the device of the plurality of affiliate service provider, wherein when a new registration information from the apparatus advertiser is provided, the new registration information more The information processing apparatus may further include a registration information management unit that distributes to each of the affiliate service provider devices .

Sales that stores at least information about the affiliate service provider that has notified the click and whether or not a sales contract for the product monitored by the customer trend monitoring means has been established by the click as sales information Information storage means can be further provided. If sales information is accumulated, it is not necessary to visit each affiliate service provider's server to obtain sales information. In addition, there is no need to process the sales information obtained by patrol and obtain the entire sales information, so even if multiple affiliate service providers are used, the increase in management costs for affiliate use is suppressed. Can do.

The affiliate provider information that the notification of the click of the product introduction link that has been accumulated in the click situation accumulation means, date and time there was the click, and the click the customer of the mobile phone of the individual identification number, which went, In addition, the information processing apparatus may further include an information providing unit that aggregates the date and time of joining and withdrawal from the service and provides the collected data to the advertiser's device via the network.
The information providing means aggregates the information accumulated in the click status accumulation means and the information extracted from the sales information accumulated by the sales information accumulation means for each of the plurality of affiliate service providers , and at least the The withdrawal information for the service can be obtained and provided to the advertiser apparatus via the network. In this way, the advertiser can make a sales promotion plan such as preferentially using an affiliate service provider with high sales efficiency while comparing the values collected for each affiliate service provider.

The sales information providing means, the information extracted from the sales information accumulated by the information and the sales information storing means stored in the click status storage means, aggregated across multiple of the affiliate service provider, at least The withdrawal information for the service can be obtained and provided to the advertiser apparatus via the network. If the sales information of all affiliated service providers contracted is aggregated and displayed, the advertiser can verify the cost-effectiveness of the affiliate usage in general.

As the number of customers who purchase products by connecting to the Internet from a mobile phone increases, the number of affiliate service providers that provide a performance-reward-type affiliate mechanism for homepages for mobile phones has increased. If the present invention is adopted for such an affiliate service provider, an increase in management cost for affiliate use can be suppressed.

The information processing method of the present invention manages a plurality of affiliate service providers that provide a mechanism for a performance-reward-type affiliate for mobile phones based on information provided from an advertiser's device, and material distribution means; In the information processing method of an information processing apparatus comprising a reward setting means, a click status accumulation means, a customer trend monitoring means, a sales information accumulation means, and an information provision means , the material distribution means is provided from the advertiser's device. Data to be provided and data of material for creating a product introduction link to a sales site of a product that sells a service member contract as a product in a predetermined data format required by the plurality of affiliate service providers After each conversion, a plurality of affiliate service provider devices are connected via the network. And the reward setting means distributes information indicating the amount of reward set by the advertiser to the plurality of affiliate service provider devices via the network, and the click status storage means includes the affiliate When there is a click notification by the customer of the product introduction link from the service provider device, the URL where the click was made, the information of the affiliate provider that made the notification of the click, the date and time of the click, and the click Storing the individual identification number of the mobile phone of the customer who has performed , further storing the date and time of joining and withdrawal of the service corresponding to the individual identification number of the mobile phone of the customer, and the customer trend monitoring Means to make a sales contract for the product on the sales site. In the case, the purchase and sale of the product by the customer based on the information of the affiliate provider that has notified the click stored in the click status storage means and the individual identification number of the mobile phone of the customer who performed the click Notifying the affiliate service provider device that has been notified of the click of the result of the contract; and the sales information storage means at least information of the affiliate service provider that has been notified of the click; The step of accumulating the sales contract result of the product monitored by the customer trend monitoring means as sales information, and the information providing means by the information accumulated in the click status accumulation means and the sales information accumulation means From the accumulated sales information, the Extracting and aggregating information required by the advertiser, and seeking and providing at least withdrawal information for the service .
The program of the present invention is a computer that manages a plurality of affiliate service providers that are affiliate service providers that provide a mechanism for performance-reward-type affiliates for mobile phones based on information provided from an advertiser's device. A plurality of affiliate service providers request data provided from an advertiser's device and used for creating material introduction links to product sales sites that sell service membership contracts as products. After each of the data is converted into a predetermined data format, a procedure for distributing the information to a plurality of affiliate service provider devices via a network, and information indicating the amount of reward set by the advertiser are provided by the plurality of affiliate service providers. Net on the device And the affiliate provider that notified the URL of the click and the notification of the click when the customer was notified of the click of the product introduction link from the affiliate service provider device. Information, the date and time when the click was made, and the individual identification number of the mobile phone of the customer who performed the click are stored in the click status storage means, and further, corresponding to the individual identification number of the customer's mobile phone, The procedure for accumulating the date and time of entry and withdrawal for the service in the click status storage means, and when the sale contract for the product at the sales site is established, the click notification stored in the click status storage means is notified. Information on the affiliate provider and the click Serial based on the individual identification number of mobile phone customers, the results of the sales contract of the goods by the customer, and the procedure for notification to the apparatus of the affiliate service provider there is a notification the click, the notification of at least the click A procedure for storing the information of the affiliated service provider and the result of the sales contract of the product monitored by the customer trend monitoring unit by the click in the sales information storage unit as sales information, and the click status storage unit A procedure for extracting and aggregating information required by the advertiser from the stored information and the sales information stored by the sales information storage means, and for obtaining and providing at least withdrawal information for the service ; Let it run.
In the present invention, data provided from an advertiser's device, and data of material for creating a product introduction link to a sales site for a product that sells a service membership contract as a product, includes a plurality of affiliate services. After each conversion to a predetermined data format required by the provider, information indicating the amount of reward set by the advertiser is distributed to the devices of the affiliate service providers via the network, and the information of the affiliate service providers is provided. Each device is distributed via a network. Then, when there was a click notification from the affiliate service provider device by the customer of the product introduction link, the clicked URL, the information of the affiliate provider that notified the click, the date and time of the click, and the click The individual identification number of the customer's mobile phone is stored in the click status storage means, and the entry date / time and the withdrawal date / time for the service are stored in the click status storage means corresponding to the individual identification number of the customer's mobile phone. When a sales contract for a product at a sales site is established, the customer's sales contract of the product is determined based on the information of the affiliate provider that has been notified of the click and the individual identification number of the mobile phone of the customer who performed the click. The result is that the affiliate that was notified of the click It is notified to the device of bis provider. Then, at least the information of the affiliate service provider that has notified the click and the result of the sales contract of the product monitored by the click are stored as sales information in the sales information storage means, and the click status storage means Information required by the advertiser is extracted from the stored information and the sales information stored by the sales information storage means and aggregated, and at least withdrawal information for the service is requested and provided.

  According to the present invention, even when an advertiser contracts with a plurality of affiliate service providers in order to promote the sale of goods and services, the advertising material provided by the advertiser is collectively delivered to all affiliate service providers. Can be submitted. In addition, the reward set by the advertiser can be reflected to all affiliate service providers at once. Therefore, the management cost for advertising the product can be suppressed.

  In addition, the customer trend after the product introduction link is clicked is not monitored by the performance-reward-type affiliate system provided by each affiliate service provider, but is monitored by the customer trend monitoring process. The affiliate service provider is notified of the result of whether or not the sales contract has been established. Therefore, the advertiser does not have to deal with the performance-reward-type affiliate mechanism provided by each affiliate service provider, so that the introduction cost for using the affiliate can be suppressed.

  Hereinafter, an embodiment of an affiliate management system to which the present invention is applied will be described with reference to the drawings. FIG. 1 is a schematic diagram of an affiliate management system according to an embodiment of the present invention. 2 to 4 are examples of sales information displayed by the sales information providing means of the affiliate management system.

(Affiliate of achievement reward type)
The result-reward-type affiliate in this form is for mobile phones. When a product is sold via a product introduction link 11 provided in the homepage 10 that can be viewed on a mobile phone, the advertiser 3 pays a reward corresponding to the sales to the site administrator who operates the homepage 10 Is called.

  When the site manager uses an achievement-reward affiliate, contract with the ASP 4 and install the product introduction link 11 provided by the ASP 4 on the home page 10 operated by the site administrator. Clicking on the product introduction link 11 where the customer 6 who visited the homepage 10 is installed jumps to the sales site 12 that sells the product, so that the customer 6 can purchase a desired product from the sales site 12. When the customer 6 purchases a product, a reward corresponding to the sales is paid from the advertiser 3 to the site manager via the ASP 4.

  When an advertiser 3 who provides products and services uses an achievement-reward type affiliate, a contract sales site for products with a mechanism for using the result-reward-type affiliate provided by ASP4 12 is established. Then, the URL (Uniform Resource Locator) of the established sales site 12 and the introductory text of the product / site are submitted to ASP4 as advertising material, and the amount of remuneration paid when the product is sold and the rate of remuneration for sales are set. To do. In addition, a deposit of an amount commensurate with the amount of remuneration paid to the site administrator when the product is sold is deposited in advance in the ASP 4.

  The ASP 4 creates a product introduction link 11 from the advertisement material provided by the advertiser 3 and provides it to the site manager. When the product introduction link 11 installed on the homepage 10 operated by the site manager is clicked by the customer 6, the trend of the customer 6 is monitored until a sales contract for the product is made at the sales site 12. When a sales contract is concluded between the advertiser 3 and the customer 6, the ASP 4 pays a site administrator with a preset reward from the deposit of the advertiser 3. In addition, the advertiser 3 is provided with sales information such as the number of products sold through the performance-reward-type affiliate, the sales amount, the amount paid, and the deposit balance. Further, when there is a shortage of deposits or when there is an expense that needs to be paid to ASP 4, a deposit request for deposits or a request for payment of expenses is made.

(Affiliate management system)
Here, the affiliate management system 1 of this embodiment is a computer system connected to the advertiser 3 and the plurality of ASPs 4 via the dedicated line 7 or the Internet 8. When the customer 6 clicks the product introduction link 11, the affiliate management system 1 monitors the subsequent trend and notifies the ASP 4 of the result of whether or not the sales contract has been established, and whether or not the product sales contract has been established. Customer trend monitoring means 20 for storing sales information such as, advertisement submission means 21 for distributing the advertisement material provided by the advertiser 3 to each of the plurality of ASPs 4, and rewards set by the advertiser 3 for the plurality of ASPs 4 Reimbursement setting means 22 to be reflected in each of them, and payment requests generated in a plurality of ASPs 4 are charged to the advertiser 3 together. There is a cash-out processing means 23 for making a payment. Further, the inquiry handling means 25 that collectively manages inquiries from each ASP 4, the registered information management means 26 that centrally manages the registration information of the advertiser 3 registered in each ASP 4, and the customer trend monitoring means 20 are accumulated. Sales information providing means 24 for providing the advertiser 3 with the sales information in various formats.

  The customer trend monitoring means 20 is waiting for a notification that the product introduction link 11 has been clicked by the customer 6 from any of the plurality of ASPs 4. When notified that there is a click, the URL of the clicked home page 10 and the information of the ASP 4 that made the notification are accumulated in the click status database 34 and the subsequent trend of the customer 6 who has jumped to the sales site 12 To monitor. In the click status database 34, for example, the clicked date and time, the clicked mobile phone carrier, the model name, the individual identification number, the enrollment date, the withdrawal date, and the like are accumulated in time series.

  When the customer 6 decides to purchase a product at the sales site 12 and a sales contract is concluded between the advertiser 3 and the customer 6, the customer trend monitoring means 20 notifies the user that the sales contract has been established. Notify the ASP 4 that has performed. In ASP4, the result reward is paid based on this notification. Further, the customer trend monitoring means 20 accumulates the trend until the customer 6 enters into a sales contract in the sales history database 35. Information stored in the sales history database 35 includes, for example, the URL of the homepage 10 where the clicked product introduction link 11 is installed, the ASP 4 contracted by the site administrator of the homepage 10, the sales contract execution date and time, the product , Sales amount, fixed reward amount, time from first click to contract establishment, etc.

  As described above, the trend after the customer 6 clicks the product introduction link 11 is not monitored by the result-reward-type affiliate mechanism provided individually by each ASP 4, but the customer trend monitoring means 20 Monitoring. Therefore, it is not necessary for the advertiser to open a plurality of sales sites 12 each having a performance-reward-type affiliate system provided for each ASP 4, and to open a sales site 12 corresponding to the system provided by the affiliate management system. Just do it. Moreover, since it is only necessary to manage the sales site 12, even when contracting with a plurality of ASPs 4, the introduction cost for using the result-reward-type affiliate can be suppressed. Furthermore, since the customer trend monitoring means 20 stores sales information, the sales information is not distributed to a plurality of ASPs but is stored in the affiliate management system 1. Therefore, the cost required for analyzing sales information can be suppressed.

  The advertisement submission means 21 accumulates the advertisement material received from the advertiser 3 in the product information database 33. The product information database 33 stores information such as the URL of the advertiser 3 and the sales site 12 for each product to be sold. The received advertisement material is converted into a predetermined data format required by each of the plurality of ASPs 4 and then distributed to each ASP 4. Therefore, the advertiser 3 can submit the advertisement material to all the ASPs 4 only by preparing one advertisement material.

  The reward setting means 22 distributes the reward set by the advertiser 3 to each of the plurality of ASPs 4. The distributed setting is reflected in each ASP4 system. The advertiser 3 can set the same reward for all the ASPs 4 or can set different rewards for each ASP 4. Further, as a reward, it can be set so that a fixed amount is paid every time one sales contract is established, or a certain percentage of the sales amount can be set as the reward amount. Then, the set reward information is stored in, for example, the product information database 33 in which information for each product is stored.

  The cashier processing means 23 collectively manages and processes payment requests generated in each of the plurality of ASPs 4. The advertiser 3 who uses the performance-reward-type affiliate needs to reserve the deposit in the ASP 4 in advance. It may be done. Further, there is a case where a margin is paid to the ASP 4 according to the sales amount of the product, or a fixed cost is required monthly as an operating cost. Thus, when deposit requests and payment requests occur in each ASP 4, the depositing / dispensing processing unit 23 issues a deposit instruction to the advertiser 3 in a lump sum for each payment due date. If there is a deposit from the advertiser 3, the deposit is made to the designated account of each ASP 4 based on the request of each ASP 4. In addition, the accounting information is stored and managed in the accounting database 36. Since the advertiser 3 does not need to manage the payment amount generated for each ASP 4 and the individual deposits, the management cost for affiliate use can be reduced.

  When there is an inquiry from each ASP 4, the inquiry handling unit 25 transmits them to the advertiser 3 in a lump. When an answer to the inquiry is received from the advertiser 3, it is transmitted to the ASP 4 that made the inquiry. Since the advertiser 3 only needs to pay attention to the inquiry transmitted from the affiliate management system 1, the management cost corresponding to the inquiry can be reduced.

  The registered information management means 26 includes an advertiser registration information database 32 in which information such as contract details of the advertiser 3 registered in each ASP is stored, and the advertiser 3 registered in each ASP 4. Centralized management of registration information. When the advertiser 3 is instructed to change the registration information, the registration information management unit 26 reflects the change in the registration information database 32 of the advertiser and transmits the changed setting information to each ASP 4. To be reflected in the system. Since the advertiser 3 can change the registration information for a plurality of affiliates in a lump, the management cost for using the affiliate can be reduced.

The sales information providing unit 2 4 stores the information in the click status database 3 4 and the sales history database 3 5 in which information is sequentially accumulated by the customer trend monitoring unit 2 0, and the product information database 3 3 and the cashier database 3 6. Information necessary for the advertiser 3 is extracted. Further, the extracted information is aggregated for each A S P 4 and displayed as a list that can be compared with the aggregation of each other A S P 4. Further, the entire extracted information is aggregated, and the sales information of the entire contracted ASP4 is displayed. Further, the click status of the product introduction link 1 1 is displayed in time series.

  For example, when the advertiser 3 wants to verify which ASP 4 results-reward-type affiliates are most successful, the sales information providing means 24 displays a list as shown in FIG. FIG. 2 shows the number of clicks on the product introduction link 11 within a certain period, the number of contracts established (the number of acquisitions), the conversion rate (CVR) indicating the ratio of the number of clicks tied to the contract establishment, and payment to the site administrator. If there is a customer who has a contract for membership, the fixed amount of compensation (confirmed compensation), the selling expenses per click (unit cost per click), the average time from clicking the product introduction link 11 until the contract is concluded (average time), The number of withdrawals and withdrawal rates are tabulated. Since it is tabulated for each ASP4 and is in a list, it is easy to compare and compare the results.

  When the advertiser 3 wants to verify the results of the performance-reward-type affiliate by the contracted ASP 4 as a whole, the sales information providing means 24 displays a table as shown in FIG. FIG. 3 shows the number of clicks on the product introduction links 11 of a plurality of affiliated affiliates, the number of contracts established (acquired), the conversion rate (CVR) indicating the ratio of the number of clicks tied to the contract establishment, The amount of remuneration to be paid (confirmed remuneration), selling expenses per click (unit price per click), average time from clicking the product introduction link 11 to contract establishment (average time), and customers with a member contract For example, the number of withdrawals and withdrawal rates are tabulated daily.

  When the advertiser 3 wants to know which customer 6 is clicking on the homepage 10 of the site administrator who has contracted with which ASP 4 and knows the click status in time series, and uses it for sales promotion The sales information providing means 24 displays a table as shown in FIG. FIG. 4 shows the date and time when the product introduction link 11 was clicked displayed in time series for each ASP 4. Along with ASP4 (ASP name), the carrier of the clicked mobile phone, model name, individual identification number, customer ID, membership date (acquisition date), withdrawal date (retrieval date), and the like are displayed.

  As described above, the sales information providing means 24 provides the advertiser 3 with a format in which the sales efficiency and the like of each ASP can be compared and examined. Therefore, the advertiser 3 circulates each ASP 4 or obtains the sales information obtained by patrol. There is no need for processing such as obtaining the entire sales information. Therefore, an increase in management costs for affiliate use can be suppressed.

  Note that the performance-reward-type affiliate supported by the affiliate management system 1 according to the present embodiment is for mobile phones, but is not limited thereto, and any result-reward-type provided on the Internet 8 It is possible to deal with the case where a plurality of affiliate service providers that provide affiliates are used.

1 is a schematic diagram of an affiliate management system 1 according to an embodiment of the present invention. It is an example of the sales information which a sales information provision means displays. It is an example of the sales information which a sales information provision means displays. It is an example of the sales information which a sales information provision means displays.

Explanation of symbols

1 Affiliate Management System 3 Advertiser 4 ASP
6 Customer 7 Dedicated Line 8 Internet 10 Home Page 11 Product Introduction Link 12 Sales Site 20 Customer Trend Monitoring Means 21 Advertising Placement Means 22 Compensation Setting Means 23 Payment Processing Means 24 Sales Information Providing Means 25 Inquiry Corresponding Means 26 Registration Information Management Means 32 Registration Information database 33 Product information database 34 Click status database 35 Trading history database 36 Cash database

Claims (9)

An information processing apparatus that manages a plurality of affiliate service providers that provide a mechanism for performance-reward-type affiliates for mobile phones based on information provided from advertiser apparatuses,
A plurality of affiliate service providers request data provided from the advertiser's device, and material data for creating a product introduction link to a product sales site that sells a service membership contract as a product. And a material distribution means for distributing each of the plurality of affiliate service provider devices via a network after converting the data into a predetermined data format.
Remuneration setting means for distributing information indicating a reward amount set by the advertiser to a plurality of the affiliate service provider devices via the network, and
When there is a click notification by the customer of the product introduction link from the affiliate service provider's device, the URL where the click was made, the information of the affiliate provider that made the notification of the click, the date and time of the click, and Click status storage means for storing the individual identification number of the mobile phone of the customer who performed the click , and further storing the date of entry and withdrawal of the service corresponding to the individual identification number of the mobile phone of the customer ; ,
When a sales contract for the product on the sales site is established, the information of the affiliate provider that has been notified of the click stored in the click status storage means and the individual identification number of the mobile phone of the customer who has performed the click A customer trend monitoring means for notifying the device of the affiliate service provider that received the notification of the click, the result of the sales contract of the product by the customer ,
Sales information storage means for storing, as sales information, information of at least the affiliate service provider that has notified the click, and a result of the sales contract of the product monitored by the customer trend monitoring means by the click;
From the information stored in the click status storage means and the sales information stored by the sales information storage means, information required by the advertiser is extracted and aggregated, and at least withdrawal information for the service is obtained. An information processing apparatus comprising: an information providing unit that provides the information . The information providing unit, the affiliate provider information that the notification of the click of the product introduction link that has been accumulated in the click situation accumulation means, date and time there was the click, and mobile of the customer having made the click The information processing apparatus according to claim 1 , wherein the individual identification number of the telephone and the date and time of joining and withdrawal from the service are aggregated and provided. The information providing means aggregates the information accumulated in the click status accumulation means and the information extracted from the sales information accumulated by the sales information accumulation means for each of the plurality of affiliate service providers , and at least the Ask for withdrawal information for services
The information processing apparatus according to claim 1 . The information providing means aggregates the information accumulated in the click status accumulation means and the information extracted from the sales information accumulated by the sales information accumulation means for a plurality of the affiliate service providers as a whole, and at least the Ask for withdrawal information for services
The information processing apparatus according to claim 1 . A bill for payment of the reward generated respectively in a plurality of devices of the affiliate service provider is billed to the advertiser in a lump, and when there is a payment from the advertiser, each payment request of each affiliate service provider The information processing apparatus according to any one of claims 1 to 4 , further comprising a deposit / withdrawal processing means for paying the bill. When there is an inquiry from the affiliate service provider device, the content of the inquiry is transmitted to the advertiser device, and an answer to the inquiry from the advertiser device is sent to the affiliate that made the inquiry. the information processing apparatus according to any one of claims 1 to 5 further comprising a query corresponding means for providing the device of the service provider. In addition to centrally managing the registration information of the advertiser registered in a plurality of the affiliate service provider devices, when new registration information is provided from the advertiser device, the new registration information the information processing apparatus according to any one of claims 1 to 6 further comprising a registration information management means for delivering the respective devices of the affiliate service provider. Manages multiple affiliate service providers that provide a performance-reward-type affiliate mechanism for mobile phones based on information provided by advertiser devices, material distribution means, reward setting means, and click status accumulation In an information processing method of an information processing apparatus comprising means , customer trend monitoring means , sales information storage means, and information providing means ,
The material distribution means is data provided from the advertiser's device, and includes a plurality of material data for creating a product introduction link to a product sales site that sells a service membership contract as a product. After each conversion to a predetermined data format required by the affiliate service provider, each of the devices is delivered to a plurality of the affiliate service provider devices via a network,
The reward setting means distributes information indicating the amount of reward set by the advertiser to the plurality of affiliate service provider devices via the network, respectively.
When the click status storage means receives a click notification from the affiliate service provider device by the customer of the product introduction link, the clicked URL, the information of the affiliate provider that notified the click, The date and time of the click and the individual identification number of the mobile phone of the customer who performed the click are accumulated, and the date and time of joining and withdrawal from the service corresponding to the individual identification number of the mobile phone of the customer Accumulating steps;
When the customer trend monitoring means establishes a sales contract for the product on the sales site, the information of the affiliate provider that has notified the click stored in the click status storage means and the customer who has performed the click a step of, based on the individual identification number of the mobile phone, the results of the sales contract of the goods by the customer, to notify the apparatus of the affiliate service provider there is a notification the click,
The sales information storage means stores, as sales information, at least the information of the affiliate service provider that has notified the click and the result of the sales contract of the product monitored by the customer trend monitoring means by the click. When,
The information providing means extracts and aggregates information required by the advertiser from the information accumulated in the click status accumulation means and the sales information accumulated by the sales information accumulation means, and at least the An information processing method comprising: seeking and providing withdrawal information for the service . Based on information provided by the advertiser's device, a computer that manages multiple affiliate service providers, which are affiliate service providers that provide a performance-reward affiliate system for mobile phones,
A plurality of affiliate service providers request data provided from the advertiser's device, and material data for creating a product introduction link to a product sales site that sells a service membership contract as a product. Each of the data is converted into a predetermined data format and then distributed to a plurality of the affiliate service provider devices via a network,
A procedure for delivering information indicating a reward amount set by the advertiser to a plurality of devices of the affiliate service provider via the network;
When there is a click notification by the customer of the product introduction link from the affiliate service provider's device, the URL where the click was made, the information of the affiliate provider that made the notification of the click, the date and time of the click, and The individual identification number of the customer's mobile phone that made the click is stored in the click status storage means, and further, the entry date / time and the withdrawal date / time for the service corresponding to the individual identification number of the customer's mobile phone are clicked A procedure for storing in the status storage means ;
When a sales contract for the product on the sales site is established, the information of the affiliate provider that has been notified of the click stored in the click status storage means and the individual identification number of the mobile phone of the customer who has performed the click A procedure for notifying the device of the affiliate service provider that received the notification of the click, the result of the sales contract of the product by the customer ,
A procedure for storing at least the information of the affiliate service provider that has notified the click and the result of the sales contract of the product monitored by the customer trend monitoring unit by the click as sales information in the sales information storage unit;
From the information stored in the click status storage means and the sales information stored by the sales information storage means, information required by the advertiser is extracted and aggregated, and at least withdrawal information for the service is obtained. Program to execute the provided procedure .

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