JP2018092390A - Affiliate advertisement management method, affiliate advertisement management system, and affiliate advertisement management server - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve efficiency and profitability of affiliate advertisement.SOLUTION: In an affiliate advertisement management method, a first medium owner server 20 makes a user terminal 10 that has accessed a medium owner site store browsing information, a second medium owner server 30 makes the user terminal 10 store link information if the user terminal 10 accesses an advertiser site by a hyperlink of a banner advertisement, an advertiser server 60 transmits a progress signal to a first ad server 40 that has provided the banner advertisement to the first medium owner server 20 and a second ad server 50 that has provided the banner advertisement to the second medium owner server 30, the first ad server 40 transmits a progress report related to the medium owner site which the user has browsed to a management server 70, and the second ad server 50 transmits a progress report related to conversion action which the user has taken to the management server 70.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a management method, management system, and management server for success-reward type (affiliate) advertisements mediated by affiliate service providers. In particular, the present invention relates to an advertisement management method and the like that can improve the efficiency and profitability of affiliate advertisements by integrally managing ad servers owned by a plurality of affiliate service providers.

  Conventionally, a performance-reward type advertisement (affiliate advertisement) is known as an advertisement form for promoting the sale of products and services on the Internet. Affiliate advertising means that, for example, when a product is purchased or a service application is made via a banner ad provided on the website, the advertiser or the media owner who operates the website will receive the product or service. It is an advertisement in a form in which a reward of an amount corresponding to sales is paid. A system related to such an affiliate advertisement is disclosed in Patent Document 1, for example.

  In addition, affiliate advertisements are generally provided by an affiliate service provider (hereinafter referred to as “ASP”), and an example of a conventional affiliate management system via such an ASP is shown in FIG. As described above, when an advertiser wishes to place a banner advertisement regarding his / her product or service on a website, he / she first requests the ASP to receive the request from the advertiser. The banner advertisement that is stored in the web site is set to be delivered to the website managed by the contracted media owner.The user uses the user terminal such as a smartphone or a computer to Access websites: If there is a banner ad that attracts users' interests on the website of the media owner, When the banner advertisement is clicked, it is linked to the advertiser's website associated with the banner advertisement by a hyperlink, with the media owner server providing the website of the media owner, , Link information including information for specifying the banner advertisement clicked by the user is stored in a file generally called Cookie, and the user terminal holding the link information stores the product information on the advertiser's website. When conversion behavior such as purchase or service application is taken, the advertiser server that provides the advertiser's website reads the link information from the user terminal, and generates a result signal based on the link information. The advertiser server provides the result signal to the ASP (or ad server), and the ASP receives the result signal received. On the basis of, the ad is mainly to provide a results report. Advertisers, to verify the results report received from the ASP, if it is determined that the result was obtained by banner ads, to approve the payment of advertising fees.

  As described above, in the conventional system, the advertiser requests advertisements of his / her products and services from each ASP, and the media owner contracts with the ASP and installs a banner advertisement on the website operated by the advertiser. Therefore, if an advertiser wants to promote a wide range of products and services on the Internet at one time, it was necessary to contract with many ASPs and install banner advertisements on many websites. .

JP 2009-193473 A

  However, when an advertiser contracts with a plurality of ASPs, it is necessary to make the system correspond to a different mechanism for each ASP, which increases the introduction cost. Further, since it is necessary to submit an advertisement for a product for each ASP, to set a reward, and to manage a payment of a reward and a fixed cost generated for each ASP, the procedure becomes complicated. In addition, details such as sales of products and services sold through affiliate advertisements, payment amounts for compensation, etc. are individually provided to each advertiser from each ASP. It is necessary to go through the ASP ad server and process the information provided to each server to obtain the necessary information. That is, when an advertiser contracts with a plurality of ASPs, there is a problem that introduction cost and management cost for using affiliate advertisements increase.

  In addition, in Internet advertising, where ad technology is evolving, affiliate advertisements have remained for a long time with their old systems and schemes. In other words, because of the mechanism that affiliate advertisements are performance-based advertisements, ASP provides banner advertisements to media owners who operate websites, and guides users to the advertiser's website through the banner advertisements. It will lead to results such as application for goods and services. However, when an advertiser confirms an application for a product or service, the confirmation work on the advertiser side is manually performed to eliminate fraud and duplicate applications, which is a prerequisite for ad technology evolution. Has not been automated. For this reason, affiliate advertisements so far have been in a situation where the profitability of the media owner has been stiffening upwards, and the advertiser has also been stiff with high communication costs from advertisement placement to result confirmation.

  As for affiliate advertisements, each ASP manages banner advertisements, and each ASP uniquely determines which banner advertisement is provided to which medium owner. For this reason, as described above, when an advertiser contracts with many ASPs and performs banner advertising on many websites, the user has already purchased the product through banner advertisements on a certain website. However, banner advertisements related to the purchased products will continue to be posted on other websites. Presenting a banner advertisement for the same product to users who have already purchased the product is not expected to produce results, but this situation has been continuing in the past, and the profitability of affiliate advertisements has declined. I was invited.

  Furthermore, in the conventional affiliate advertisement, the advertising fee is paid only to the website owner of the website accessed immediately before the user purchases the product or applies for the service on the advertiser website. However, for example, websites accessed before the purchase of goods, etc. may also motivate users to purchase goods, etc. In no case was advertising fees paid, and appropriate distribution of advertising fees was not made. As described above, there are many ASPs, and each of them pays an advertisement reward to a media owner who independently contracts, and it can be said that it is difficult to appropriately distribute the advertisement reward. This situation has also contributed to a decline in the profitability of affiliate advertising.

  Therefore, the present invention is proposed in order to solve the above-described problems of the conventional affiliate advertisement system, and aims to improve the efficiency and profitability of the affiliate advertisement. Specifically, an object of the present invention is to reduce the communication cost in the affiliate approval of the advertiser, improve the profitability of the media owner who distributes the affiliate advertisement, and appropriately manage the delivery of the affiliate advertisement to the user. .

  The inventor of the present invention, as a result of earnestly examining the means for solving the above-described problems of the prior art, provided a management server for integrated management of a plurality of ad servers operated by each ASP. We have obtained the knowledge that the efficiency and profitability of affiliate advertisements can be improved by consolidating the result reports presented to the main to the management server. The inventor has conceived that the problems of the prior art can be solved based on the above knowledge, and has completed the present invention. More specifically, the present invention has the following steps and configurations.

  A first aspect of the present invention relates to an affiliate advertisement management method. The affiliate advertisement management method according to the present invention includes a browsing information storage step, a link storage step, a result signal transmission step, a first result report transmission step, and a second result report transmission step. First, in the browsing information storage step, the first medium main server that provides a certain medium main site having a banner advertisement stores the browsing information in the user terminal that has accessed the medium main site. Next, in the link information storing step, the second medium main server that provides another medium main site having a banner advertisement is an advertisement provided by the advertiser server from the user terminal through a hyperlink associated with the banner advertisement. This is a step of storing link information in the user terminal when accessing the main site. Next, in the result signal transmission process, the advertiser server is stored in the user terminal when the user who owns the user terminal takes a conversion action included in the purpose of the banner advertisement on the advertiser site. Based on the browsing information and the link information, a result signal is transmitted to the first ad server that provided the banner advertisement to the first medium main server and the second ad server that provided the banner advertisement to the second medium main server. It is a process. Next, in the first result report transmission step, the first ad server creates and manages a result report including information on the media main site that the user browsed before taking the conversion action based on the result signal. It is a process of transmitting to the server. The second result report transmission step is a step in which the second ad server creates a result report including information on the conversion action taken by the user based on the result signal and transmits the result report to the management server.

  As described above, in the present invention, the result reports from the ad server operated by each ASP are collected in the management server operated by the management ASP that manages the entire system. For this reason, for example, if an advertiser concludes an advertising agent contract with a management ASP company that operates a management server, the websites of a large number of media owners through a number of other ASPs that are in business alliance with this management ASP. It is possible to distribute banner advertisements in a batch. In addition, since the result reports from each ASP are collected in the management ASP, the advertiser only has to pay an advertisement reward to the management ASP. This eliminates the need for the advertiser to individually communicate with a plurality of ASPs when placing a banner advertisement or paying an advertisement reward, thereby greatly reducing advertiser communication. In addition, in this system, the banner advertisement results can be managed centrally in the management ASP beyond the boundaries of the ASP, so an appropriate banner for the user based on the user's preference and behavior history. It is also possible to control the ad server of each ASP by the management server so as to present an advertisement. As a result, it is possible to stop unnecessary banner advertisements for the user beyond the framework of each ASP, or to appropriately present banner advertisements with a high appeal effect. Further, according to the present invention, not only the link information from the website of the medium owner that the user has accessed immediately before the website of the advertiser, but also the usage before the website immediately before or before the website. It is possible to specify browsing information on the websites of other media owners who accessed before the advertiser arrived at the advertiser's website. As a result, not only the media owner's advertisement that directly led the user to the advertiser's website (direct advertisement), but also the media owner's advertisement that indirectly contributed to directing the user to the advertiser's website It is also possible to distribute advertising rewards for (assist advertisement). This will improve the profitability of the media owner.

  The affiliate advertisement management method according to the present invention preferably further includes a first banner advertisement control step. The first banner advertisement control process relates to an advertiser site that is presumed that the management server is interested as a result of being accessed by the user based on the result report received from the first ad server. Control the banner advertisement provided by the first ad server to the first medium main server and the banner advertisement provided by the second ad server to the second medium main server so that the banner advertisement is displayed on the media owner site. It is a process.

  As described above, it is possible to analyze the hobbies and preferences of each user from the browsing information of each user by aggregating the browsing information of the website accessed by the user into the management server beyond the ASP framework. it can. Thereby, it is possible to select a banner advertisement presumed to be of interest to the user and distribute the banner advertisement to the website of the media owner managed by a different ASP.

  The affiliate advertisement management method according to the present invention preferably further includes a second banner advertisement control step. In the second banner advertisement control step, the first ad server controls the management server so that the banner advertisement that has been converted by the user is not displayed on the media owner site based on the result report received from the second ad server. This is a step of controlling the banner advertisement provided to the first medium main server and the banner advertisement provided by the second ad server to the second medium main server.

  As described above, the management server collects the user's conversion information beyond the ASP framework, so that the user can continue to present to the user a banner advertisement that has been converted and has no advertising effect. Inefficiency can be eliminated. In particular, conventionally, it has been possible to detect whether or not a user has been converted within the management range of a certain ASP and to update a banner advertisement to be presented to the user. Since there was no sharing between them, banner advertisements with no advertising effect were continued within the management scope of other ASPs. In the present invention, such conventional problems can be solved by managing ad servers operated by the ASP in an integrated manner.

  The second aspect of the present invention relates to an affiliate advertisement management system. The affiliate advertising system according to the present invention includes a first medium main server, a second medium main server, a first ad server, a second ad server, an advertiser server, and a management server, and these elements (computers) are Connected via network. The first ad server provides a banner advertisement to the first medium main server, and the second ad server provides a banner advertisement to the second medium main server. The first media owner server provides a media owner site having a banner advertisement and stores browsing information in a user terminal that has accessed the media owner site. When the second media owner server provides another media owner site having a banner advertisement and the user terminal accesses the advertiser site provided by the advertiser server by a hyperlink associated with the banner advertisement. The link information is stored in the user terminal. The advertiser server uses the browsing information and link information stored in the user terminal when the user who owns the user terminal takes a conversion action included in the purpose of the banner advertisement on the advertiser site. The result signal is transmitted to the first ad server and the second ad server. Based on the result signal, the first ad server creates a result report including information on the medium main site browsed before the user performs the conversion action, and transmits the result report to the management server. The second ad server creates a result report including information on the conversion behavior taken by the user based on the result signal, and transmits the result report to the management server.

  The third aspect of the present invention relates to a management server. The management server according to the present invention functions in the above-described affiliate advertisement management system. The management server includes a banner advertisement provided by the first ad server to the first medium main server based on and / or one of the result report received from the first ad server and the result report received from the second ad server. The second ad server controls the banner advertisement provided to the second medium main server.

  According to the present invention, the efficiency and profitability of affiliate advertisements can be improved.

FIG. 1 is a schematic diagram showing an example of an affiliate advertisement management system according to the present invention. In particular, FIG. 1 shows the system of the present invention in contrast to the conventional system shown in FIG. FIG. 2 is a block diagram showing an example of the configuration of the affiliate advertisement management system according to the present invention. FIG. 3 is a flowchart showing an example of the affiliate advertisement management method according to the present invention. FIG. 4 is a schematic diagram showing an example of a conventional affiliate advertisement management system.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. This invention is not limited to the form demonstrated below, The thing suitably changed in the range obvious to those skilled in the art from the following forms is also included.

  As shown in FIGS. 1 and 2, the affiliate advertisement management system 100 according to the present invention includes a user terminal 10, a plurality of medium main servers 20 and 30, a plurality of ad servers 40 and 50, and an advertiser server 60. , Management server 70. Elements (computers) constituting the system 100 are connected so as to be able to exchange information with each other via a network such as the Internet.

  The user terminal 10 is owned by a user who browses a website. The user terminal 10 has a web browser program, and via the Internet, a website provided by the medium main servers 20 and 30 (medium main site) and a website provided by the advertiser server 60 (advertiser) Website) and browse each website. As the user terminal 10, a general smart phone, a portable information communication terminal represented by a tablet terminal, a laptop terminal, or a desktop personal computer can be used. In the illustrated example, only one user terminal 10 is illustrated, but the system 100 of the present invention may include a plurality of user terminals 10.

  The user terminal 10 may adopt the same configuration as a general computer. Specifically, the user terminal 10 includes a processor configured by a CPU and a GPU, an input device for inputting information to the processor, an output device for outputting a calculation result by the processor, and a calculation result by the processor. And a storage used for storing predetermined data and application programs (the main memory and the storage are also referred to as a storage device). The input device and the output device include a communication device for communicating with an external server device via the Internet. Examples of other input devices are a mouse, a keyboard, and a touch panel, and examples of other output devices are a display and a speaker. The user terminal 10 expands the application program stored in the storage in the main memory, performs arithmetic processing on the information input via the input device by the processor according to the program, and reads / writes the calculation result to / from the main memory as appropriate. However, it can be output to the outside via the output device.

  The medium main servers 20 and 30 are server devices managed and operated by a medium owner who operates a medium main site provided to a user. In the example shown in FIG. 2, a banner advertisement placed from the same advertiser is displayed on a media owner site operated by a plurality of media owner servers 20 and 30. In addition, banner advertisements for each media owner site should preferably have the same advertising purpose, such as links to the same advertiser site, especially if the banner advertisement image and size are different. No problem. That is, in the example shown in FIG. 2, when the banner advertisement displayed on the medium main site of the first medium main server 20 and the medium main site of the second medium main server 30 is clicked, the same advertiser server 60 is clicked. It is preferable to link to the advertiser site.

  In the example shown in FIG. 2, for the sake of convenience, the plurality of medium main servers 20 and 30 are divided into a first medium main server 20 and a second medium main server 30. That is, a medium main site that directly leads the user terminal 10 to the advertiser site via the banner advertisement is referred to as a “second medium main server 30”, and the user terminal 10 is directly connected to the advertiser site. The first medium main server 20 is the one that provides the medium main site that has not been guided but still has the browsing history that the user terminal 10 has accessed before the advertiser site. For this reason, the user terminal 10 accesses the first medium main server 20, the second medium main server 30, and the advertiser server 60 in this order. Note that the number of the second medium main server 30 is limited to one in nature, but a plurality of the first medium main servers 20 exist within a range in which the browsing history by the user terminal 10 can be traced. There is a case.

  The plurality of ad servers 40 and 50 are server devices managed and operated by an ASP that provides a banner advertisement to the medium main servers 20 and 30. In particular, the ad servers 40 and 50 are those operated by a general ASP ("other ASP" shown in FIG. 1) that has a direct contract relationship with the medium owner. As shown in the figure, each of the ad servers 40 and 50 has an advertisement database (advertisement DB) 41 and 51. Each advertisement DB 41, 51 stores information related to the banner advertisement provided to each medium main server 20, 30. The advertisement DBs 41 and 51 are associated with, for example, image information indicating a banner advertisement, sound information, video information, address information indicating a hyperlink link destination by a banner advertisement, information on an advertiser who is a requester of the banner advertisement, and the like. Is remembered. In addition, the information memorize | stored in advertisement DB41,51 is not restricted to these things, Other well-known information can be memorize | stored suitably.

  In the example shown in FIG. 2, for the sake of convenience, the plurality of ad servers 40 and 50 are divided into a first ad server 40 and a second ad server 50. Here, what provides the banner advertisement stored in the advertisement DB 41 to the first medium main server 20 described above is referred to as a “first ad server 40”, and the second medium main server 30 described above is provided. What provides the banner advertisement stored in the advertisement DB 51 is referred to as a “second ad server 50”. Note that the number of the second ad servers 50 is limited to one due to the nature thereof, but there may be a plurality of the first ad servers 40 in the same manner as the first medium main server 20. It is also conceivable that the media owner who operates the first media main server 20 and the media owner who operates the second media main server 30 are contracted with the same ASP. The ad server 40 and the second ad server 50 may be the same server device, or may be operated by the same ASP.

  The advertiser server 60 is a server device that is managed and operated by an advertiser who is the source of the banner advertisement. The advertiser is in a position to request an affiliate advertisement to the management ASP shown in FIG. 1 or another ASP and pay a reward to each ASP when the user succeeds in conversion. The advertiser server 60 provides an advertiser site that allows the user terminal 10 to purchase products and apply for services. In addition, the banner advertisement displayed on each media owner site is associated with a hyperlink to the advertiser site, and clicking on this banner ad links directly from the media owner site to the advertiser site. Yes. As shown in FIG. 1, the advertiser site is, for example, an introduction page (landing page) that is a link destination first, a procedure page that performs a procedure for purchasing a product, a completion page that is displayed after the purchase of a product, etc. Etc. are included.

  The management server 70 is a server device that is managed and operated by a management ASP that operates the entire system 100. By providing the management server 70, a plurality of ad servers 40 and 50 that have been conventionally operated independently for each ASP can be integratedly managed. Basically, the management server 70 receives a result report on affiliate advertisements from each of the ad servers 40 and 50. In addition, the management server 70 analyzes the result report received from each of the ad servers 40 and 50, generates a control signal based on the analysis result, and the plurality of ad servers 40 and 50 provide to each medium main server 20 and 30. Control the banner advertisements.

  Further, as shown in FIG. 2, the management server 70 has an advertisement management DB 71. This advertisement management DB 71 is data-linked with the advertisement DBs 41 and 51 included in each of the ad servers 40 and 50. Basically, the advertisement management DB 71 has metadata regarding banner advertisements stored in the advertisement DBs 41 and 51. It is recorded. Based on the information stored in the advertisement management DB 71, the management server 70 instructs each ad server 40, 50 about a banner advertisement to be provided to the medium main servers 20, 30. Moreover, the banner advertisement memorize | stored in advertisement DB41,51 of each ad server 40,50 can also be utilized across. For example, control is performed so that the banner advertisement stored in the advertisement DB 41 of the first ad server 40 is transferred to the second ad server 50 and provided from the second ad server 50 to the second medium main server 30. You can also. In this sense, the advertisement DBs 41 and 51 are data-linked by the advertisement management DB 71. The advertisement management DB 71 may be data-linked with a server that manages an external DMP (Data Management Platform). DMP is a platform for centrally managing and analyzing big data stored in various servers on the Internet, log data of its own site, etc., and finally realizing optimization of action plans such as advertisement distribution. Since the management server 70 is linked to an external DMP server, it is possible to optimize the banner advertisement delivered to the medium main site for each user terminal 10.

  In addition, the advertisement management DB 71 can store, for each user, information related to browsing of the media main site, product purchase history at the advertiser site, and service application history. For example, in the advertisement management DB 71, the web address (viewing history) of the medium main site accessed by the user terminal 10 in association with identification information such as the individual identification number or IP address of the user terminal 10 held by the user. Alternatively, it is possible to store information related to products and services purchased on the advertiser site via the user terminal 10. Thereby, the management server 70 can analyze the user's hobbies and preferences from the browsing information of the website, or can grasp the product purchased by the user.

  As shown in FIG. 1, in the system 100 of the present invention, the advertiser can request the management ASP operating the management server 70 to place banner advertisements in a lump. By requesting a banner advertisement from the management ASP, the banner advertisement is displayed on a large number of medium main sites via a plurality of other ASPs. In addition, since the advertiser can receive the result report in which the results of the advertisements in a large number of media owner sites are collected from the management ASP in a predetermined format, the approval work for the advertisement reward can be simplified. In particular, it becomes easier for advertisers to automate remuneration approval. For this reason, the communication cost of the advertiser can be greatly reduced according to the system 100 of the present invention, as compared with the conventional system in which the advertiser performs the submission request and the approval work for each ASP.

  In addition, as shown in FIGS. 1 and 2, since the management ASP manages the affiliate advertising system as a whole, the affiliate performance measurement is performed without using the effect measurement tag (HTML tag) provided by the individual ASP. , For example, it can be performed using a publicly known one-tag. In other words, conventionally, each ASP designed an effect measurement tag and embeds it in each medium main site to measure affiliate results. However, when the media owner has contracts with multiple ASPs, it is necessary to embed multiple effect measurement tags in one media owner site, which is troublesome to introduce a tag system or systematic between tags. There was a risk of problems due to interference. In addition, for advertisers, it is necessary to approve advertisement results for each ASP effect measurement tag, resulting in complicated approval work. On the other hand, according to the present invention, since the tags embedded in each medium main site can be centrally managed using a known one tag, the costs of the medium owner and the advertiser can be reduced.

  As each server device (20, 30, 40, 50, 60, 70) included in the system 100 described above, the same configuration as that of a general server computer may be adopted. Specifically, each server device includes a processor configured by a CPU or a GPU, an input device for inputting information to the processor, an output device for outputting a calculation result by the processor, a calculation result by the processor, and the like. A main memory used for reading and writing data, and a storage used for storing predetermined data and application programs (the main memory and the storage are also referred to as a storage device). The input device and the output device include a communication device for communicating with an external server device or a user terminal via the Internet. The storage constitutes various databases (41, 51, 71). Each server device develops an application program stored in the storage in the main memory, performs arithmetic processing on the information input via the input device by the processor according to the program, and reads / writes the calculation result to / from the main memory as appropriate. However, it can be output to the outside via the output device. Various data stored in the storage (database) can be applied to the arithmetic processing in the processor.

  Subsequently, an example of the flow of the affiliate advertisement management method executed by the system 100 will be described with reference to FIG. Note that the flow of data and the like according to the flow of FIG. 3 corresponds to the arrows shown in FIG.

  As shown in FIG. 3, the user terminal 10 accesses the medium main site provided by the first medium main server 20 (step S1). This medium main site includes a banner advertisement from a specific advertiser distributed from the first ad server 40. When there is an access from the user terminal 10 to the medium main site, the first medium main server 20 transmits browsing information of its own medium main site to the user terminal 10 and uses this browsing information as the user terminal. Temporarily stored in a cookie save file (step S2). The browsing information includes information for identifying the medium main site and other browsing date and time. Further, the browsing information may include information for specifying a banner advertisement included in the medium main site. Subsequently, the first medium main server 20 transmits the identification information of the user terminal 10 that has accessed the medium main site to the first ad server 40 (step S3). The identification information includes the individual identification number and IP address of the user terminal 10. The user terminal 10 can access a plurality of first medium main servers 20. In this case, the browsing history regarding each first medium main server 20 is stored in Cookie.

  Next, the user terminal 10 accesses the medium main site provided by the second medium main server 30 (step S4). This medium main site includes a banner advertisement from a specific advertiser distributed from the second ad server 50. In the example shown in FIG. 3, the medium main site of the first ad server 40 and the medium main site of the second medium main server 30 include a banner advertisement having a link to the same advertiser site. Yes. In the example shown in FIG. 3, when the second medium main server 30 is accessed, the saved file for Cookie of the user terminal 10 is still viewed in the medium main site of the first medium main server 20. It is assumed that information remains. Next, when a banner advertisement in the medium owner site is clicked by the user terminal 10 (step S5), the user terminal 10 provides the advertiser server 60 with a hyperlink associated with the banner advertisement. Linked to the advertiser site (step S6). When the link from the medium main site to the advertiser site is performed in this way, the second medium main server 30 transmits link information to the user terminal 10 and uses this link information for the cookie of the user terminal 10. Is temporarily stored in a storage file (step S7). This browsing information includes information for specifying a banner advertisement clicked by the user terminal 10 and information for specifying a media site that provides the banner advertisement. The second medium main server 30 transmits the identification information of the user terminal 10 that clicked the banner advertisement to the second ad server 50 (step S8). At this time, the second medium main server 30 may transmit information specifying the banner advertisement clicked by the user terminal 10 to the second ad server 50.

  Next, after the user terminal 10 accesses the advertiser site, the user takes a conversion action such as purchasing a product provided in the advertiser site or applying for a service. (Step S9). The conversion behavior here means that the user has taken a specific action that is the purpose of the advertiser site or banner advertisement (having achieved the final result). It depends on each. For example, the purchase of merchandise at the EC site, membership registration at the information providing site or community site, and the inquiry or answer to a questionnaire at the corporate site or product information site correspond to the conversion behavior described here. In this way, conversion from a mere visitor to a member or customer is called conversion. For example, in the example shown in FIG. 1, when a user linked to the introduction page of the advertiser site through a banner advertisement performs a product purchase procedure within the advertiser site and transitions to the product purchase completion page. In addition, the advertiser server 60 determines what the user has taken the conversion action. Note that if the user does not take a conversion action in the advertiser site, the process here ends, and the performance fee for the affiliate advertisement is not paid.

  Next, after determining that the user has taken the conversion action, the advertiser server 60 reads the browsing information and the link information recorded in the cookie storage file of the user terminal 10 (step S10). As a result, the advertiser server 60 uses the browsing information and link information to access the media owner site (first media owner server 20) accessed until the user arrives at the advertiser site, or the advertiser site. The banner advertisement providing the link or the media site (second medium main server 30) providing the banner advertisement can be specified. The browsing information and link information acquired here are used for transmission of the result signal.

  Next, the advertiser server 60 specifies the second ad server 50 that provided the banner advertisement to the second medium main server 30 based on the link information acquired from the user terminal 10, and the second ad server 50. A result signal is transmitted to (step S11). This result signal includes information for identifying a banner advertisement that has led the user to the advertiser site, information for identifying a user who has taken a conversion action (eg, identification information of the user terminal 10), and user conversion. Information on actions (eg, information on purchased products and subscribed services) is included.

  Next, the second ad server 50 that has received the result signal from the advertiser server 60 performs a result confirmation process (step S12). Here, the second ad server 50 receives the identification information of the user terminal 10 and the specific information of the banner advertisement received from the second medium main server 30 in step S8 and the advertiser server 60 received in step S11. Check the result signal to see if they match. If the match is confirmed, the second ad server 50 creates a result report based on the result signal and transmits it to the management server 70 (step S13). The result report from the second ad server 50 includes, for example, information for identifying the banner advertisement that led the user to the advertiser site, and information for identifying the user who took the conversion action (eg, the result signal). : Identification information of the user terminal 10), information on the user's conversion behavior (eg, information on purchased products and subscribed services), and the like.

  On the other hand, the advertiser server 60 specifies the first ad server 40 that provided the banner advertisement to the first medium main server 20 based on the browsing information acquired from the user terminal 10, and the first ad server 40 The result signal is also transmitted to (step S14). The first medium main server 20 is different from the second medium main server 30 that directly leads the user terminal 10 to the advertiser site via the banner advertisement, but the user performs conversion behavior on the advertiser site. It provides the media main site that was browsed before For this reason, it is highly likely that the medium main site provided by the first medium main server 20 has given the motivation for the user to perform the conversion action. Therefore, the advertiser server 60 provides a result signal and a banner advertisement to the first medium main server 20 in order to distribute the advertisement reward to the medium owner who operates the first medium main server 20. To the first ad server 40. This result signal includes information for identifying the user who took the conversion action.

  Next, the first ad server 40 that has received the result signal from the advertiser server 60 performs a result confirmation process (step S15). Here, the first ad server 40 collates the identification information of the user terminal 10 received from the first medium main server 20 in step S3 with the result signal received from the advertiser server 60 in step S14. , Check if both match. If the match is confirmed, the first ad server 40 creates a result report based on the result signal and transmits it to the management server 70 (step S16). The result report from the first ad server 40 includes, for example, information for identifying the user, information for identifying the media main site that the user has browsed (browsing information), and the user at the media main site. Information to identify the action that was performed.

  Next, the management server 70 performs processing for updating the advertisement management DB 71 based on the result report received from the second ad server 50 in step S13 and the result report received from the first ad server 40 in step S16 (step S16). Step S17). For example, the result report from the second ad server 50 includes information for identifying a user who has taken a conversion action and information related to information on the user's conversion action. Therefore, the management server 70 records information on the conversion behavior taken by the user in the advertisement management DB 71 in association with the specific information of the user. As a result, the management server 70 can grasp what product the user has purchased or applied for the service at the advertiser site. Further, the result report from the first ad server 40 includes information for specifying the medium main site viewed by the user. Therefore, the management server 70 records information on the medium main site browsed by the user in the advertisement management DB 71 in association with the specific information of the user. Thereby, the management server 70 can grasp what medium main site the user is interested in. In particular, by analyzing the browsing tendency of the user's media site, it is possible to estimate the user's hobbies and preferences, so it is beneficial to aggregate the browsing information of the user in the advertisement management DB 71.

  Next, the management server 70 generates a banner advertisement control signal based on the advertisement management DB 71 updated in step S17, and transmits it to the first ad server 40 and the second ad server 50 (steps S18, S19). ). As described above, the management server 70 knows what conversion action the user took on the advertiser site. And it is estimated that the user is unlikely to take the same conversion action at the same advertiser site. Therefore, the management server 70 transmits a banner advertisement control signal to the first ad server 40 and the second ad server 50 so that the banner advertisement that has been converted by the user is not displayed on the medium main site. Further, the first ad server 40 and the second ad server 50 read banner advertisements from the advertisement DBs 41 and 45 based on the control signal received from the management server 70, and the first medium main server 20 and the second ad server 50 This is provided to the medium main server 30 (steps S20 and S21). As a result, banner advertisements that have already been converted by the user are not displayed on each medium main site. Further, as described above, the management server 70 knows what medium main site the user is browsing with interest. Therefore, the management server 70 provides a banner to the first ad server 40 and the second ad server 50 so as to display a banner advertisement related to the advertiser site presumed to be of interest to the user on the medium main site. An advertisement control signal can also be transmitted. For example, it is only necessary to select an advertiser site having the same kind of tendency as the medium main site included in the browsing information of the user, and generate a control signal so as to display a banner advertisement related to this advertiser site. At this time, the management server 70 may acquire information for optimizing advertisement distribution for each user from an external DMP server. Further, the first ad server 40 and the second ad server 50 read banner advertisements from the advertisement DBs 41 and 45 based on the control signal received from the management server 70, and the first medium main server 20 and the second ad server 50 This is provided to the medium main server 30 (steps S20 and S21). As a result, a banner advertisement related to an advertiser site that is likely to be of interest to the user is displayed on each medium main site. When the management server 70 generates a control signal for each of the ad servers 40 and 50, based on the advertisement management DB 71, the banner advertisement that has been converted by the user is not displayed on the medium main site, and the user Preferably, the control signal is generated so that a banner advertisement related to the advertiser site that is assumed to be interested is displayed on the media owner site.

  Next, the management server 70 performs an affiliate advertisement approval process with the advertiser server 60 operated by the advertiser or another server device (step S22). In the conventional affiliate advertisement management system, the advertiser needs to perform an approval process individually with each ASP. However, according to the affiliate advertisement management system of the present invention, the advertiser manages each ASP. It is only necessary to perform batch approval processing with the management ASP (management server 70). For example, the management server 70 generates a report that summarizes the result reports received from the respective ad servers 40 and 50, and transmits this report to the advertiser's server device. Based on the report received from the management server 70, the advertiser server device performs an advertisement reward approval process. Since the reports generated by the management server 70 are collected in a predetermined format, the advertiser server device can also automate the approval process. As a result, the communication cost of the advertiser in the approval process can be greatly reduced.

  After the approval process is completed, the management server 70 bills the advertiser's server device in a lump for advertisement rewards (step S23). Conventionally, the advertiser has been required to pay the advertising reward individually to each ASP. However, according to the present invention, the advertiser can pay the advertising reward collectively to one management ASP company. . Subsequently, the first ad server 40 and the second ad server 50 charge an advertisement reward to the management server 70 (steps S24 and S25). Finally, the second medium main server 30 charges an advertisement reward to the second ad server 50 (step S26), and the first medium main server 20 requests an advertisement reward from the first ad server 40. Is charged (step S27). As described above, in the system of the present invention, the advertising reward is not limited to the media main site that directly leads the user to the advertiser site, but also other media that the user has viewed before the media main site. It can also be distributed to the main site. As a result, the profitability of each medium main site can be improved and stabilized. Note that the advertisement reward paid from the advertiser operates the management ASP that operates the management server 70, the ASP that operates the first ad server 40, the ASP that operates the second ad server 50, and the first medium main server 20. Distribution is performed by the medium owner and the medium owner operating the second medium main server 30, but the distribution ratio may be adjusted as appropriate.

  As mentioned above, in this specification, in order to express the content of this invention, embodiment of this invention was described, referring drawings. However, the present invention is not limited to the above-described embodiments, but includes modifications and improvements obvious to those skilled in the art based on the matters described in the present specification.

  The present invention relates to an affiliate advertisement management method and the like. Therefore, the present invention can be used publicly in the advertising industry via the Internet.

DESCRIPTION OF SYMBOLS 10 ... User terminal 20 ... 1st medium main server 30 ... 2nd medium main server 40 ... 1st ad server 41 ... Advertisement database 50 ... 2nd ad server 51 ... Advertisement database 60 ... Advertiser server 70 ... Management server 71 ... Advertisement management database 100 ... Affiliate advertisement management system

Claims (5)

A first media owner server that provides a media owner site having a banner advertisement stores browsing information in a user terminal that has accessed the media owner site;
When the second media owner server providing another media owner site having a banner advertisement accesses the advertiser site provided by the advertiser server by the user terminal through a hyperlink associated with the banner advertisement, Storing link information in the user terminal;
When the user who owns the user terminal takes a conversion action included in the purpose of the banner advertisement in the advertiser site, the advertiser server stores the browsing information and the link stored in the user terminal. Transmitting a result signal to the first ad server that provided the banner advertisement to the first medium main server and the second ad server that provided the banner advertisement to the second medium main server based on the information; ,
The first ad server based on the result signal, creating a result report including information related to the media main site viewed by the user before taking the conversion action, and transmitting the result report to the management server;
The second ad server creates a result report including information on conversion behavior taken by the user based on the result signal, and transmits the result report to a management server. Based on the result report received by the management server from the second ad server, the first ad server is configured so that the banner advertisement that has been converted by the user is not displayed on the media main site. The affiliate advertisement management method according to claim 1, further comprising a step of controlling a banner advertisement provided to a main server and a banner advertisement provided by the second ad server to the second medium main server. Based on the result report received from the first ad server by the management server, as a result of being accessed by the user, a banner advertisement related to an advertiser site that is presumed to be of interest to the user is displayed as the media owner. Controlling the banner advertisement provided by the first ad server to the first medium main server and the banner advertisement provided by the second ad server to the second medium main server so as to be displayed on the site. The affiliate advertisement management method according to claim 1, further comprising: An affiliate advertising system in which a first media main server, a second media main server, a first ad server, a second ad server, an advertiser server, and a management server are connected via a network. And
The first ad server provides a banner advertisement to the first medium main server;
The second ad server provides a banner advertisement to the second medium main server;
The first medium main server provides a certain medium main site having a banner advertisement and stores browsing information in a user terminal that has accessed the medium main site;
The second medium main server provides another medium main site having a banner advertisement, and the user terminal accesses the advertiser site provided by the advertiser server through a hyperlink associated with the banner advertisement. In this case, link information is stored in the user terminal,
The advertiser server, when the user who owns the user terminal takes a conversion action included in the advertiser site for the purpose of a banner advertisement, the browsing information stored in the user terminal and the Based on link information, a result signal is transmitted to the first ad server and the second ad server,
Based on the result signal, the first ad server creates a result report including information on the media main site that the user browsed before taking the conversion action, and transmits the result report to the management server,
An affiliate advertisement management system in which the second ad server creates a result report including information on conversion behavior taken by the user based on the result signal, and transmits the result report to the management server. A management server in the affiliate advertisement management system according to claim 4,
The management server determines that the first ad server is the first medium main server based on the result report received from the first ad server and / or the result report received from the second ad server. A management server that controls a banner advertisement to be provided and a banner advertisement provided by the second ad server to the second medium main server.

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