JP5097455B2 - Advertisement information processing system, game machine, and game medium lending device - Google Patents

Description

For example, in a game hall such as a pachinko hall, a casino, an amusement facility, etc., the present invention is based on a game machine such as a pachinko machine or a slot machine, or a game medium lending device such as a pachinko ball or a medal or a game-related device such as a calling lamp device. The present invention relates to an advertisement information processing system for distributing advertisement information separate from game information , and a gaming machine and a game medium lending device used therefor.

Pachinko machines and slot machines used in this type of amusement arcade are games that allow players to face each other for a relatively long period of time and play while looking at the display for game production. If an advertising advertisement is displayed separately from the content, the gaming machine can be effectively used as an advertising medium that can be expected to have an advertising effect in the game hall.
For example, Japanese Patent Application Laid-Open No. 9-299593 of Patent Document 1 and Japanese Patent Application Laid-Open No. 2002-126239 of Patent Document 2 disclose that a commercial advertisement (hereinafter referred to as CM) image is displayed using a symbol variation display device. Has been.

In the case of running a single type of advertisement, depending on the purpose, target, etc., it is generally possible to expect a certain transmission effect by repetition. However, for example, when handling a plurality of types of CMs by different CM sponsors, a pachinko machine or other gaming machine is used as a plurality of types of CM distribution advertising media. On the side, there was a problem that it was not always clear how much advertising effect could be expected. In other words, in the amusement hall, a player who aims at a game in each gaming machine is a recipient of CM information, and such a player cannot be handled as a general consumer in a wide range of marketing.

In addition, regardless of the type and number of CMs to be streamed, the amusement hall side that provides the CM providing location also needs to clarify or specifically understand the merits gained from the CM distribution. . On the other hand, the game machine maker also adopts it on the amusement arcade unless it can add a clear merit to the game owner or the user on the user side when providing such a plurality of types of CM distribution game machines. There was a fear that it was not done.

JP-A-9-299593 JP 2002-126239 A

In the present invention, in order to effectively use the CM in the CM provider (advertiser) and the game hall, the CM-targeted products and services (services) appropriately provide a wide range of CM information, It is an object of the present invention to provide an advertisement information processing system that can be smoothly distributed as an advertisement medium while making use of the uniqueness of a gaming machine or a game-related device , and a gaming machine and a gaming medium rental apparatus that are used for the advertising information processing system.

In light of the above-mentioned problems, the present inventors have a general advertisement such as TV CM, flyer advertisement, direct mail, etc., which consists of a CM providing mode in which CM information of the same content is provided to a specified or unspecified majority. When a gaming machine or the like in a game hall is used as an advertising medium, attention is paid to the fact that a CM providing mode for one individual who plays with a predetermined gaming machine becomes possible. Furthermore, as a result of examining customer measures at the amusement hall from the viewpoint of how to perform detailed CM distribution in the mode of providing CM for one individual, the present inventors have introduced the membership card introduced at pachinko halls, etc. The possibility of compatibility with the system was found. In the current membership card system, if you become a hall member, you can enjoy benefits such as preferential acquisition of hall events and gaming machine information, which contributes to increasing the number of fixed customers. Needs to be expanded. Therefore, attention was paid to the fact that by using the membership information in the membership card system, the CM efficiency and the membership service can be improved by sending an appropriate CM according to the individuality of each member.

According to the first aspect of the present invention, a plurality of gaming machines and gaming machine-related devices attached to the gaming machines are installed in the hall, and the recording information of the identification medium in which identification information for identifying a specific player is recorded A game hall provided with identification means for identifying registered information relating to a specific player registered in advance from identification information read by the recording information reading means, wherein the recorded information reading means is arranged close to the gaming machine. An advertising information processing system for distributing advertising information separate from gaming information by a gaming machine or gaming-related equipment, wherein the gaming machine or gaming-related equipment includes information storage means for storing a plurality of types of advertising information; , a notification order setting means for setting a notification order to notify the advertisement information of a plurality of types stored in said information storing means in advance, the advertising information, previously set in the notification order setting means Advertisement informing means for repeatedly broadcast in the order, in accordance with the attribute information contained in the registration information of the specific game customer identified by said identification means, either one of the advertisement information of a plurality of types, preset An information processing system including notification order priority means for giving priority notification without following the notification order .

The invention according to claim 2 is the invention according to claim 1 , wherein the attribute information is personal information of a specific player, and is any of name, gender, age, address, date of birth, occupation, luxury goods It is an advertisement information processing system consisting of one or two or more.

The invention described in claim 3 is the invention described in claim 1 , wherein the plurality of types of advertisement information includes advertisement information with additional information related to a privilege given by an advertisement provider for a specific advertisement, and the notification order is given priority. In the advertisement information processing system, the advertisement information with additional information is preferentially notified by the means over the advertisement information without additional information.

According to a fourth aspect of the invention, in the third aspect of the invention, when the notification content determined by the advertisement notification determining means includes additional information related to the privilege, the specific player related to the determination It is an advertisement information processing system provided with the recording means which records that in the registration information.

The invention described in claim 5 is connected to the data receiving device of the advertisement provider that grants the privilege in the invention described in claim 3 or 4 , and is notified of additional information related to the privilege. The advertisement information processing system distributes at least part of the registration information of the specific player related to the notification to the data receiving device.

The invention described in claim 6 is the gaming machine used in the advertisement information processing system according to any one of claims 1 to 5 , wherein a game lottery is performed in relation to a player's game operation. Lottery means, special game state generating means for generating a special game state advantageous to a player based on winning by the lottery means, variable display based on the lottery result of the lottery means, and the special game state The game machine has variable display means for displaying a special display state at the time of occurrence, and uses the variable display means as the advertisement notification means.

The invention described in claim 7 is the gaming machine related device used in the advertisement information processing system according to any one of claims 1 to 5 , wherein the game medium is stored in accordance with a purchase price of the player. A lending processing unit that executes a lending process of the game medium according to the lending available information or the inserted money amount when the lending medium in which the lending available information is recorded is inserted or the player has inserted a predetermined amount of money; And a display means for displaying lending information related to the lending process, wherein the display means is used as the advertisement notifying means.

According to the first aspect of the present invention, since the advertisement notification determining unit determines the notification contents based on the registration information of the specific player identified by the identifying unit, it corresponds to the individuality of the specific player, etc. Advertisement information can be provided and advertisement information can be distributed smoothly.
In the case where a large number of commercials are run at random, for example, inappropriate or useless commercial provisions such as promoting female products to male customers, or promoting non-smoking customers or tobacco or alcoholic beverages to minors For example, in the present invention, the membership information is obtained from the membership information in the membership card system. By reading the attribute information (gender, age, etc.) and sending the CM information according to the attribute, it is possible to avoid providing the player with the above inappropriate or unnecessary CM provision mode. Further, it is possible to improve the advertising effect by using the CM provision mode performed for each individual player, and to contribute to satisfying the sponsor's needs of the advertiser. Also, by providing CM members with appropriate and useful CM information according to member attributes in a timely manner, it is possible to improve the service of the member card system. Furthermore, according to the present invention, since an appropriate and useful CM providing mode can be realized, it becomes possible to distribute a large number of various CMs, and for a game arcade or a gaming machine manufacturer, a large number of CM contracts are concluded and advertisements are made. It is possible to collect a medium usage fee, and in particular, a gaming machine maker can realize a reduction in the manufacturing cost of gaming machine by using a fee revenue. Note that the advertisement notification mode in the present invention includes a limited notification mode in which CM is not provided to all or a part of male customers (such as a certain age group), for example, when only product advertisements for women are stored. included.

The advertisement notification in the present invention may be performed by a gaming machine-related device attached to the gaming machine. The gaming machine-related device includes a rental device for gaming media (pachinko balls, gaming medals, etc.), and output data from the gaming machine. Data display devices (commonly called call lamps) that display (for example, jackpot signals, symbol variation start signals, etc.) are included.
The advertisement notification means may also be used as a symbol variation display device composed of a liquid crystal, an electroluminescence (EL) display device or the like, or an effect display device mounted with a pachislot or the like. Further, a lending processing display device mounted on the lending device may be used for advertisement notification, or a data display device for a call lamp may be used. Of course, a display device dedicated to CM information notification may be installed in a gaming machine or gaming machine related equipment. Furthermore, the advertisement notification means is not limited to visual means, and sound notification means such as a speaker can be used.
The recorded information reading means for identifying a specific player is a reading means for reading recorded information from an identification medium such as a membership card or an IC tag used in a membership card system, for example, installed in a lending device or a calling lamp. Is done.

In addition, a notification order for informing a plurality of types of the advertisement information is set in advance, and one of the plurality of types of the advertisement information is notified in accordance with the attribute information included in the registration information of the specific player. Since the notification order is given priority regardless of the order, advertisement notification is sequentially performed in accordance with the operating status of the gaming machine. For the specific player, the CM selected based on the attribute information is given priority. Can be provided. In pachinko games, etc., a player does not necessarily play a game for a long time on the same gaming machine. However, according to the present invention, an appropriate CM selected based on attribute information can be provided at an early stage. Effective provision efficiency can be improved. The priority processing according to the present invention includes not only raising the notification order of appropriate CMs but also reducing the order of inappropriate CMs or avoiding them without notifying them.

According to the invention of claim 2, the attribute information is personal information of a specific player, and is composed of one or more of name, gender, age, address, birthday, occupation, and luxury goods. Thus, it is possible to provide the specific player with timely and appropriate CM information according to the attribute of the specific player. For example, in the case of priority processing according to the invention of claim 2, for example, a male customer who is over 20 years old is given priority to a beer and other liquor introduction CM, or a female customer in their 20s to 30s. Priority can be given to new releases of cosmetics for young people.
The attribute information includes specific information such as name and birthday, which is more specific for an individual, and information that is more macro than specific information such as gender and age. It is possible to provide a CM with a light and shade by dividing information closely.

Usually, when a CM that is not directly related to a game is provided through a gaming machine without a game, the player's willingness to continue will be reduced and there may be discomfort, but so-called extra benefits are attached to the CM. The possibility that the CM will be accepted by the player with high sensitivity is increased.
According to the invention of claim 3, the plurality of types of advertisement information include additional information related to a privilege given by an advertisement provider for a specific advertisement (provided by a lottery application for a bonus gift commemorating a new release by an advertiser sponsor, Present information that includes advertising information with a travel gift application privilege, etc., and the notification information prioritizing means preferentially processes the advertising information with additional information over advertising information without additional information. Etc. can be preferentially notified and services for specific players can be improved. Moreover, the sponsor side that provides the privilege also needs to determine the CM effect by giving and receiving the privilege, and the privileged provision of the privilege information enables the efficient operation of the determination. In addition, as a result, the priority provision of the privilege-giving CM is performed, so that the CM provider side considers the privilege provision at the time of providing the CM, resulting in an increase in useful CM. You can plan.

Although the privilege granting opportunity may be uniform, the privilege may be given to selected players selected based on the attribute information. For example, if a sponsor with a birthday gift notification is prepared in advance from the sponsor as a type of CM privilege, and a player whose attribute information is on the date of the visit visits the store and plays, Make the premier CM with announcements to be given top priority.
CM provision may be made at any time as long as the gaming machine is in operation, but in the case of providing CM to a player who intends to play the game, it will not interfere with the game that is the original business of the game hall. It is desirable to notify at a predetermined timing as the game progresses. By performing the advertisement notification by the advertisement notification determining means in relation to the game lottery of the gaming machine, it is possible to provide a CM without impeding the game of the gaming machine at an appropriate timing. For example, when the symbol variation display device of a pachinko machine is used as an advertising medium, it is preferable that the timing of providing the CM does not hinder the player's game. For example, when a jackpot occurs, during a jackpot game, at the end of a jackpot game, when a so-called probability change state is established, or when a so-called reach occurs, the game state is advantageous to the player, and the CM provided at that time is favorable. There is a high possibility of being accepted with sensitivity. Such a gaming state occurs in association with the lottery process of the gaming machine, and it is possible to determine the appropriate CM provision time with reference to the lottery result of the lottery means and provide the CM.

In the case where the CM with a privilege is flowed on an advertising medium such as a TV CM, there is a room for the recipient to write down the privilege information by writing or the like, but when using a gaming machine or the like as an advertising medium, It is not preferable because the game may be interrupted to perform the memo act.
According to the invention of claim 4 , when the privilege information is included in the notification content determined by the advertisement notification determination means, the recording means adds the information to the registration information of the specific player related to the determination. Therefore, for example, in a game hall where a membership card system is introduced, even if the player does not perform the memo act, data related to the privilege can be taken into the membership data file. Therefore, when the customer finishes the game, the member customer uses the membership card processing terminal installed in the amusement hall, and confirms the presence / absence and / or details of the CM privilege information recorded in his / her data file. Furthermore, it is possible to access the privilege providing sponsor from the detailed data and enjoy the privilege, and the convenience that contributes to the improvement of the member service can be enhanced. By smoothly receiving and receiving benefits associated with CMs, non-member customers will be aware of the benefits of member customers and pay attention to the superiority of members, leading to the attraction of membership registration and increasing membership. A ripple effect can be obtained.

The purpose of providing commercials is not only to advertise new products, but also to analyze product market to analyze product reaction in the market, and to improve manufacturer's name recognition.
According to the invention of claim 5 , when the privilege information is notified when connected to the data receiving device of the advertisement provider that grants the privilege, the registration information of the specific player related to the notification is stored. Since at least a part is distributed to the data receiving device, for example, by providing a communication link between a privilege providing sponsor, an advertising agency (or a market research company contracted with the sponsor), and the member system, CM can be obtained from the member data. Sponsors can directly and timely obtain basic data on market research on the target products and services. As an application of the present invention, for example, on receiving the consent to receive personal information of the member, after receiving data addressed to the mail, the sponsor or the like sends a direct mail such as product information to the contact information of the member, or the above It is also possible to send Premier birth gift benefits directly to the person concerned. Furthermore, market survey data can be obtained immediately if a simple questionnaire (such as the presence / absence of CM preference) is also conducted through the membership card processing terminal or the lending device.

According to the invention of claim 6 , for example, a symbol variation display device of a pachinko machine or an effect display device of a slot machine (a variable notification device that is provided separately from the rotating cylinder and variably notifies the presence / absence of a winning combination) It can be used as an advertising medium, and the advertisement notification can be performed in relation to the lottery result of the lottery means. Therefore, since it is possible to provide a CM so as not to disturb the game of the gaming machine at an appropriate timing, it is possible to provide a gaming machine suitable for the advertisement information processing system according to the present invention.

It is common in hall management that the gaming machine itself is replaced with another gaming machine when the occupancy rate is sluggish due to the popularity of the player. Therefore, if the use mode in which the writing change can be made from the outside to the gaming machine is used rather than the advertising medium usage mode in which the CM information is fixedly stored in the gaming machine, the old and new gaming machines are replaced evenly. CM information can be provided.
In particular, according to the invention of claim 7 , for example, display means provided in a game medium lending device called a lending unit that performs lending processing of pachinko balls and game medals is used as an advertising medium. Therefore, the CM information can be constantly provided regardless of the replacement of old and new gaming machines through the rental unit that is constantly installed in the game hall.
The lending device according to the present invention includes not only a lending function by a lending medium such as a prepaid card in which the number of available lendings is recorded, but also a lending function by cash input. Lending machine, cash ball lending machine, etc.).

Hereinafter, an advertisement information processing system in a pachinko hall according to an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 shows a schematic configuration of an advertisement information processing system according to the present embodiment. This pachinko hall H is composed of a pachinko island of a plurality of pachinko machines 4 and a pachislot island of a plurality of slot machines 5, and a lending device 3 is installed close to each gaming machine. Each gaming machine and the lending device 3 are connected to the management device 1 via a transmission line 14.
The pachinko machine 4 includes a prize ball number data from a control unit 100, which will be described later, a ball rental number data from a prize ball control board (not shown), a ball dead signal of a spare ball tank (not shown), and a fraud detection door. A detection signal of an open sensor (not shown) or the like is output to the management apparatus 1 via an external terminal board (not shown) provided in the main body. The slot machine 5 includes various bonus game (special game state) signals, a reel start signal, a reel stop operation signal, a game medal insertion signal, an award medal payout signal, and a fraud detection door opening sensor (see FIG. (Not shown) is output to the management apparatus 1 via an external output board (not shown) provided in the main body.

The lending device 3 issues a lending medium issuing a lending medium (lending card) in which data that can be played in a predetermined frequency range according to the inserted amount is written based on the insertion of money (banknotes) into the money insertion slot 15. It has a function and is communicably connected to an adjacent gaming machine. When a player inserts a loan card with a remaining number into the card insertion slot 16 of the lending device 3 and presses a lending button (not shown) provided on the gaming machine side, the game medium is in units of a predetermined frequency. (Pachinko balls or game medals) can be rented from gaming machines. The lending device 3 outputs input money amount data, usage amount data, and the like to the management device 1. The lending device 3 in the present embodiment is a self-issued lending device that issues a lending card of a predetermined denomination according to the amount of money input by the player. Lending cards may be issued and sold by a card vending machine (not shown) installed in the hall. In addition, in this invention, it is applicable not only to a lending card specification but to a lending apparatus which is not a card specification, such as a cash ball lending machine or a cash medal lending machine.

The lending device 3 has a member card processing function for reading recorded information of a member card (identification medium) in which identification information (member ID) for identifying a registered member (specific player) is recorded. When a membership card is inserted into the membership card slot 17, the membership ID recorded on the membership card is read and output to the management apparatus 1. The inserted card is discharged and returned to the outside by pressing a return button (not shown) provided on the front side of the lending device 3. The management device 1 has a member information database 18 for storing member registration information registered in advance for each member. Based on the member ID transmitted from the lending device 3, a game history or the like is stored in the corresponding member file of the member information database 18. Record. A membership card processing terminal 2 is connected to the management device 1. The member card service includes a stored ball or a stored medal, and the management device 1 performs the processing of the stored ball or the stored medal for storing and storing the remaining fractional ball or remaining medal generated when the member customer settles the game based on the member ID. This is performed on the database 18. The accumulated ball information can be added and used at the next and subsequent game settlements. However, when the amount reaches a value that can be converted into a predetermined frequency, it may be made available for rental data of game media. Note that the member identification medium in the present invention is not limited to a card shape but may be a coin type, and the reading method is not limited to a contact type such as magnetism, and may be a non-contact communication method such as an ID chip. In addition, the member card processing function that is separate from the lending device may be provided in the lending device or the gaming machine without sharing the member card processing function with the lending device.

As described above, a multi-function management processing system is configured in which the management device 1 is a management entity, and the membership card system using a membership card and the lending processing system using a rental card are used together. The advertisement information processing system according to this embodiment distributes advertisement information (CM information) separate from game information such as game effects through the gaming machine, and uses the member card system to smoothly distribute the CM information. I try to distribute it. In this advertisement information processing system, each gaming machine stores a plurality of types of advertisement information with which a sponsor contract has been made in advance, and at the time of a predetermined notification, notifies one of the advertisement information by a special symbol variation display device or the like and provides it to the player To do.
The management device 1 is communicably connected to the management devices 7 and 8 of each CM provider via the network 6 and can be accessed by the personal computer terminals 11 and 12 of each member and the mobile phone 13 of the member. It is connected to the. An example is shown in which CM customer service databases 9 and 10 are provided in the management devices 7 and 8 of each CM provider in FIG.

The provision mode of CM information by the gaming machine includes a provision mode when the membership card is not used and a membership card usage in which various stored CM contents are sequentially notified in accordance with a provision order set in accordance with the order of the CM contract. Provisional mode of time. In the latter provision mode, the notification is performed in the provision order determined by the advertisement notification determination unit that determines the notification content based on the registered information of the member identified by the lending device 3. CM information data is internally stored in advance as CM effect display data in the gaming machine. In the case of the pachinko machine 4, the CM notification is performed using a special symbol variation display device 19 (a liquid crystal display unit 29 described later), and in the case of the slot machine 5, an effect display device used for assisting the spinning game. 20 (liquid crystal display unit 46 to be described later).

An electrical configuration of the pachinko machine 4 is shown in FIG. The control unit 100 includes a main control unit 101, sub control units 102 and 103, I / O ports 104, 108 and 110, and driver circuits 105, 106 and 107. The sub-control units 102 and 103 are connected to the main control unit 101 via the relay board 109.
The main control unit 101 is for controlling the basic operation of the game in the pachinko machine 4, and is a central part of the control, the CPU 101A that operates as a lottery means, a random number generator for performing a big hit lottery, a command control program, It is composed of a ROM 101B in which symbol variation pattern data is stored and a microcomputer including a RAM 101C in which data necessary for control is written. In addition, the ball supply control of the winning ball payout and the rental ball discharge by the ball cutting device (not shown) is performed by a ball payout control unit (not shown), and the winning ball payout control is a payout command from the main control unit 101. Is executed by being given to the ball payout control unit.

Based on various signals input via the I / O port 104, the main control unit 101 outputs commands, data, and the like corresponding to the lottery result to the sub control unit 102 in one direction, and via the driver circuit 105. Control signals to the special symbol display unit 23, the normal symbol display unit 24, the special symbol hold display unit 25, the normal symbol hold display unit 26, the start port drive unit 27, and the big prize port drive unit 28. give. The starting port driving unit 27 opens and closes the blades of the electric tulip at the accessory starting port provided on the game board surface. The special winning opening driving unit 28 opens and closes an open / close lid of a special winning opening (attacker) provided on the game board surface. The special symbol lottery hold number display and the normal symbol lottery hold number display are performed on the liquid crystal display unit 29 screen.

The main control unit 101 has an I / O port 104 and a normal winning port provided in each of the start sensor 30, the big winning port sensor 31, the gate sensor 32, and the four normal winning ports 20 provided on the game board surface. A detection output signal of the sensor 33 is input. The start sensor 30 is provided at a start winning opening and an accessory start opening provided on the surface of the game board, and detects the entrance of a game ball to each, and the big winning opening sensor 31 detects the entrance to the big winning opening. To do. A big win lottery opportunity is generated by the detection of the start sensor 30. The lottery process performed based on the start winning is executed by the CPU 101A. The gate sensor 32 detects that the game ball has passed through the normal symbol start gate provided on the game board surface. The normal winning opening sensor 33 detects the entry of a game ball into each of the normal winning openings. On the front side of the gaming machine, there is provided a ball tray (not shown) for storing a preliminary launch ball that is launched toward the game board surface by operating the launch handle. 34 is installed, and the push button 34 input is given to the sub-control unit 102 via the I / O port 108. When the player presses the push button 34, a selection instruction related to the game effect can be given. Speakers 35 for emitting sound effects are arranged on the left and right sides of the ball tray.

The liquid crystal display unit 29 disposed on the upper center side of the game board includes a liquid crystal display device that displays symbol variations such as reach effects. For the variable display design based on the lottery result, numbers such as 1, 2, 3,..., Letters such as alphabets, character designs, and the like can be used. Instead of the liquid crystal display unit 29, a variable display device such as a cathode ray tube, an EL display device, or an LED dot display device may be used.

When a game ball enters the start winning opening, a predetermined number of prize balls are given to the player. A jackpot lottery for determining whether or not a jackpot game is awarded to the player is performed by these winning prizes. The lottery result of the big hit lottery is notified to the player by the change symbol display effect of the liquid crystal display unit 29. This effect display is performed, for example, in a display mode in which three symbols are scroll-fluctuated. The jackpot lottery result is also displayed small on the special symbol display unit 23 arranged at the corner of the game board. In the variable display on the liquid crystal display unit 29, after a predetermined time has elapsed after the start of the change, the three symbols being scrolled stop in order. The jackpot lottery result is displayed by a combination of stop symbols displayed on the liquid crystal display unit 29 when the three symbol displays are stopped. During the big hit game, the big prize opening is opened so as to accept the game balls, and when a predetermined number (for example, nine) of the game balls enters by one opening, the opening / closing lid is once closed and then opened again, and the big hit During the game, this opening and closing is repeated a plurality of times. Multiple types (15 times and 2 times) of jackpots with different numbers of open / close repetitions, that is, the total number of rounds are set.

The sub-control unit 102 includes a microcomputer including a CPU 102A, a ROM 102B, and a RAM 102C, and performs display control of the liquid crystal display unit 29 via a driver circuit 106. The CPU 102A receives a command corresponding to the lottery result from the CPU 101A, and controls the symbol variation display and the jackpot game effect display. The ROM 102B stores and stores a symbol variation display control program by the liquid crystal display unit 29, normal game effect display data, and CM effect display data. The RAM 102C is used as a temporary storage area for execution effect display. The display data for CM effect is made up of a plurality of types of advertisement information contracted in advance by a gaming machine maker at the time of manufacturing the gaming machine, stored in the ROM 102B at the gaming machine manufacturing stage, and read out at the time of CM notification to be displayed on the liquid crystal display unit. Is displayed. The sub-control unit 102 is connected to the management apparatus 1 via the I / O port 110 so as to be capable of bidirectional communication for the CM provision order changing process described later. The ROM 102B includes a CM provision order change processing program, and the sub-control unit 102 receives member attribute information data transmitted through the management apparatus 1, and performs CM provision order change processing based on the received data. And processing data at the time of CM notification is transmitted to the management apparatus 1.
A sub-control unit 103 that transmits and receives data bidirectionally is connected to the sub-control unit 102. The sub-control unit 103 is composed of a microcomputer including a CPU 103A, a ROM 103B, and a RAM 103C, and controls the speaker 35 and the effect lamps 36 for providing an electric decoration effect via the driver circuit 107.

FIG. 3 shows an electrical configuration of the slot machine 5. The control unit 200 includes a main control unit 201, sub control units 202 and 203, I / O ports 204 and 208, and driver circuits 205, 206, and 207. The sub-control units 202 and 203 are connected to the main control unit 201 via the relay board 209.
The main control unit 201 is for controlling the basic operation of the game in the slot machine 5, and is a central part of the control and operates as a lottery means, a random number generating unit for performing a big hit lottery, a command control program, It is composed of a microcomputer including a ROM 201B in which slot game effect pattern data is stored and a RAM 201C in which data necessary for control is written. The main control unit 201 performs medal supply control for award medal payout and rental medal discharge by a medal hopper device (not shown).

Based on various signals input via the I / O port 204, the main control unit 201 outputs commands, data, and the like corresponding to the lottery result to the sub control unit 202 in one direction, and via the driver circuit 205. Then, control signals are given to the left reel drive unit 40, the middle reel drive unit 41, the right reel drive unit 42, the medal insertion number display unit 43, the medal payout number display unit 44, and the bonus game state display unit 45. When a medal is inserted into a medal insertion slot (not shown), a medal insertion detection signal is input by the medal insertion detection unit, and the number of inserted medals is displayed by the medal insertion number display unit 43 as credit data. When the medal return button 50 is operated in the credit state and a settlement instruction is input, medals corresponding to the number of credits are discharged to the medal outlet by hopper driving. When there is a credit remaining, a bet input is performed by the 1-bet BET button 51 or the 3-bet MAX BET button 52, the reel start lever 53 is operated, and a reel start signal is input. Processing is executed. The reel is rotated by inputting the reel start signal. Next, when a reel stop operation signal is input from the reel stop button 54 including the left button, the middle button, and the right button, the reel stop control is performed based on the lottery result and the stop operation timing under the control of the CPU 201A. When a reel symbol stop pattern corresponding to a predetermined winning combination is generated by the player's stop operation, an award medal corresponding to the predetermined combination is paid out from the medal discharge port by hopper driving. At this time, the number of award medals paid out is displayed by the medal payout number display unit 44. When the bonus symbols are all stopped and the bonus game is won, the bonus game state display unit 45 displays a blessing during the subsequent bonus game state.

The sub control unit 202 includes a microcomputer including a CPU 202A, a ROM 202B, and a RAM 202C, and performs display control of the liquid crystal display unit 46 via a driver circuit 206. The CPU 202A receives a command corresponding to the lottery result from the CPU 201A, and controls the bonus game and various game actors on the liquid crystal display unit 46, or controls the game effect display related to the possibility of winning. The ROM 202B stores and stores an effect display control program by the liquid crystal display unit 46, normal game effect display data, and CM effect display data. The RAM 202C is used as a temporary storage area for execution effect display.
The liquid crystal display unit 46 arranged on the upper side of the reel display window of the slot machine 5 includes a liquid crystal display device that displays a bonus winning effect or the like. Instead of the liquid crystal display unit 46, a variable display device such as a cathode ray tube, an EL display device, or an LED dot display device may be used.

The display data for CM effect is made up of a plurality of types of advertisement information for which a gaming machine maker has made a sponsor contract in advance when the gaming machine is manufactured, is stored in the ROM 202B at the gaming machine manufacturing stage, and is read out at the time of CM notification, and is displayed on the liquid crystal display unit. Is displayed. Similar to the pachinko machine 4, the sub control unit 202 is connected to the management apparatus 1 via the I / O port 208 so as to be capable of bidirectional communication for the CM notification order changing process described later. The ROM 202B includes a CM notification order change processing program, and the sub-control unit 202 receives the member attribute information data transmitted through the management apparatus 1, and performs the CM notification order change processing based on the received data. And the specific processing data at the time of CM notification is transmitted to the management device 1.
A sub-control unit 203 that transmits and receives data bidirectionally is connected to the sub-control unit 202. The sub-control unit 203 is composed of a microcomputer including a CPU 203A, a ROM 203B, and a RAM 203C. Via the driver circuit 207, the sound effect emission speaker 47 and effect lamps 48 for effecting electric decoration are controlled.

FIG. 4 shows a schematic configuration of the lending device 3. The main control unit 300 of the lending device 3 includes a control unit 301 and I / O ports 305 and 306, and the control unit 301 includes a microcomputer including a CPU 302, a ROM 303, and a RAM 304. The ROM 303 contains a lending card issuance / lending processing program and a membership card processing program. The RAM 304 includes a balance data temporary storage unit for temporarily storing the balance data of the inserted lending card, and a member card information temporary storage unit for temporarily storing recording information such as stored balls relating to the inserted member card. The control unit 301 receives detection signals from the bill insertion detection unit 307, the lending card insertion detection unit 308, and the member card insertion detection unit 309 via the I / O port 305. The control unit 301 is communicably connected to the management apparatus 1 via the I / O port 306. The management device 1 has a loan data file that receives and stores bill insertion information, loan card issuance / lending / storage information from the lending device 3, and a member information database 18 relating to a member card. In the present embodiment, the lending / withdrawing / withdrawing information is also managed by the hall dedicated management device 1 that manages the gaming information of each gaming machine. However, the lending / withdrawing / withdrawing information and / or member management information is different from the hall. It may be possible to transmit / receive to / from the data processing terminal of the management organization so as to be managed by a third party separately from the management apparatus 1. FIG. 4 also shows an example in which the management apparatus 1 and another member management apparatus 310 are connected.

Based on the insertion of the bill into the money insertion slot 15, a lending card in which data that can be played in a predetermined frequency range corresponding to the amount of money detected by the bill insertion detection unit 307 is written is issued. When a player inserts a lending card having a remaining number into the card insertion slot 16 of the lending device 3, a player plays a predetermined number of games by pressing a lending button provided on an adjacent gaming machine (4, 5). Media (pachinko balls or game medals) can be rented from gaming machines. At this time, the lending device 3 communicates with the gaming machine and outputs input money amount data, usage amount data, and the like to the management device 1.

When the member card is inserted into the member card insertion slot 17, the lending device 3 reads the recorded information of the member card in which identification information (member ID) for identifying the registered member is recorded, and stores it in the management device 1. Output. In the member information database 18 storing member registration information registered in advance for each member, the management device 1 searches the member file in the member information database 18 based on the member ID transmitted from the lending device 3, and plays a game history, etc. Record.

In the member information database 18, member files of name, gender, age, address, birthday, occupation, luxury goods (drinking, smoking, gourmet-oriented, etc.) created for each member ID based on the membership application procedure of the player Consists of. Among the member file data, the attribute information such as the card issuance date, personal password, bibliographic items such as landline and mobile phone contacts, and other genders and luxury items are shown in FIG. 6 and FIG. Used in the CM provision order changing process of the invention. In addition, regarding the use service of these attribute information, it is preferable to obtain the consent of the member in advance when it is related to regulations such as laws concerning personal information. The member visit service is performed through the member card processing terminal 2 connected to the management device 1. For example, when a member visits the store, if a member card is inserted into the member card processing terminal 2, the store visit point is added and stored in the member file of the member.

FIG. 5 shows a schematic configuration of the member card processing terminal 2. The main control unit 400 of the membership card processing terminal 2 includes a control unit 401 and I / O ports 307 and 308, and the control unit 301 includes a microcomputer including a CPU 402, a ROM 403, and a RAM 404. The ROM 403 incorporates a communication control program that communicates with the management device 1 to process recording update / reading of the membership card. When the member management device 310 different from the management device 1 shown in FIG. 4 is used, communication control is performed between the member card processing terminal 2 and the member management device 310. As shown in FIG. 1, on the customer service surface of the member card processing terminal 2, a member service information display surface A for displaying member information such as the number of store points and storage balls and guidance information, a member card insertion slot B, YES / NO selection For example, the operation buttons C and D, the sound emission opening E of the speaker for voice guidance 413, and the issue opening F of the exchange receipt that can be exchanged with the sponsor privilege of the CM privilege are arranged.

The RAM 404 includes a member card information temporary storage unit 405 that temporarily stores information of the member card inserted into the member card insertion slot B and a received data temporary storage unit 406 that temporarily stores data received through communication with the management apparatus 1. The control unit 401 includes, via the I / O port 305, button operation detection units 409 and 410 that detect whether or not the selection operation buttons C and D are operated, and a member card insertion detection unit inserted into the member card insertion slot B. Each detection signal is input. The control output by the control unit 401 is given to the member service information display device 412, the speaker 413, and the privilege exchange receipt issuing device 414 via the I / O port 408. The member service information display device 412 is composed of a liquid crystal that displays various service information on the member service information display surface A. The award redemption receipt issuing device 414 receives a redemption receipt related to award information such as a merchandise exchange ticket, preferential ticket, service ticket, overseas travel lottery application ticket / guidance, etc. when a sponsor award is given to the CM provided by the gaming machine. The printer is issued from the issue port F.

The CM information processing in this embodiment will be described.
FIG. 8 is a simplified flowchart of the CM information processing relationship schematically showing the relationship among the gaming machine maker, CM sponsor, pachinko hall management device 1, gaming machines 4 and 5, and the lending device 3. The CM sponsor 500 can conclude a CM contract with the gaming machine maker 600 at the gaming machine design stage, and can pay the advertising medium usage fee to mount its own CM production contents on the gaming machine. At this time, privilege information such as a prize from the sponsor can be added to the CM content. In the example of FIG. 8, as shown in process E2 described later, whether or not to give a sponsor privilege is determined by lottery on the sponsor side. The example of FIG. 6 shows a list of CM information mounted on the gaming machine. These CM targets include those with and without sponsor benefits. The display data for each CM is stored in the ROMs 102B and 202B, read out from the sub-control units 102 and 202 of the gaming machine in the provision order shown in FIG. 6, and notified. In the non-member game processing that does not involve membership card insertion, the CM effect contents stored in advance at a predetermined game timing of the gaming machine are notified in this CM provision order. For example, in the case of a pachinko machine, the predetermined game timing is when a big hit occurs, during a big hit game, at the end of a big hit game, when a so-called probability change state is established, when a so-called reach occurs, etc. The game state is a game state advantageous to the player, and the CM provided at that time is preferable because it is highly likely to be accepted with good sensitivity. Similarly, in the case of a slot machine, when a bonus game winning decision is notified, when a bonus game is won, when a bonus game end is notified, a specific small role (especially a small role with a low winning probability) is established, or when a winning announcement is made. . Note that the CM object once notified is moved to the last rank after the notification is finished so that the CM notification is equally performed for each content.

The contents of each CM effect include those to which a priority processing flag ○ corresponding to the attribute of the member registration information is given. For example, when the CM content is beer (provided by company A), priority notification is given to liquor lovers. In addition, CM content distinction data to be notified non-prioritatively or avoidably is written in advance in the gaming machine. For example, in the case of the above-mentioned beer, a prohibition flag XX that is not notified to a minor member is given in advance. Similarly, in the case of cigarettes, a prohibition flag that does not notify minors is provided.

The CM provision order changing process performed using the priority process flag (marked with a circle in the figure) corresponding to the attribute of the member registration information is first performed based on the member card detection process B1 of the lending device 3. This member card information is transmitted to the management device 1, and the management device 1 receives the detected member ID from the lending device 3 through card information reception processing C1, and refers to the member file to play the attribute data of the corresponding member. (Step C2). Based on the member attribute information received from the management apparatus 1, the gaming machine performs CM provision order change processing (processing A1, A2). An example of the change process performed by the change process is shown in FIG. FIG. 7 shows, for example, a case where the member attribute data is an unemployed male (25 years old) member who has liquor / smoking preference. In the case of a non-member, CM notification is performed according to the provision order shown in FIG. 6, but in the case of this male member, the CM for women in FIG. 6 is retreated, and the male and younger CMs rise. In the case of this change, the presence or absence of privilege provision is also determined as a secondary change condition. In other words, the benefits from the 2nd place (Ramen) to 4th place in Figure 6 are granted, so the ranking is maintained, but the 8th place male bag should rise to the 5th place. Since no privilege is given to the cigarette, the ranking of cigarettes rises from 13th to 5th. Note that when the gaming machine is turned on, the data in the CM provision order table may be initialized to the initial arrangement state of FIG. 6 and may be initially updated on a weekly basis using the timer function built in the gaming machine. It may be.

After the change process, when the member ends the game and the membership card is discharged from the lending device 3, a message to that effect is transmitted to the management device 1 (processing B2, C3). The management device 1 regards the end of the member game by receiving the member card discharge signal, and transmits a member game end signal to the gaming machine (process C4). The gaming machine receives the member game end signal, and returns the order of the current CM provision order table to the CM provision order for non-member game processing (process A3). Those in which several CMs are flowed before the process A3 move backward during the change process. For example, when the membership game ends after the beer CM of the ranking 1 is changed from FIG. 6 to the arrangement of the ranking 1, the ranking in FIG. , Beer is changed to 16th).

An outline of the CM order changing process will be described with reference to an example on the pachinko machine 4 side. FIG. 9 shows CM order change processing performed under the control of the sub-control unit 102. When the CM information is notified in the process 6 (step S1), a data update process is performed to lower the order of the notified CM contents in the CM provision order table (step S2). In the present embodiment, notification of a plurality of CM contents is repeated in order, but for example, the notification frequency may be changed for each CM contract. For example, in the case of a special contract CM in which the notification frequency is increased, after the notification is made once, it is moved back to the intermediate rank without being lowered to the end and the next notification opportunity is increased. After confirming execution of data update in the CM provision order table, it is determined whether or not a member gaming state signal is received from the management device 1 (step S3). The member game state signal is transmitted from the management device 1 to the gaming machine in process C2 based on the reception of the member card information by the member card insertion detection process B1 by the lending device 3. The membership game state signal is given to the pachinko machine 4 when the membership card state is determined by inserting the member card. Next, it waits for reception of member attribute information data from the management apparatus 1 within a predetermined time (several SEC) (steps S4 and S8). When no attribute information is received within the predetermined time, the standby state is canceled (step S8).

When member attribute information data is received (step S4), an update process is performed by rearranging data in the CM provision order table based on the attribute information (step S5). An example of the data rearrangement is a change pattern to FIG. 7 changed from FIG. After the data change process of the CM provision order table based on the attribute information, the CM information provision process in the provision order based on the change pattern is continued unless the membership card is removed. When the member ends the game and the inserted member card is discharged from the lending device 3, the lending device 3 notifies the management device 1 of the card discharge of the member customer as shown in process B2, and the management device 1 transmits a member game end signal to the pachinko machine 4 (process C4). Upon receiving this member game end signal (step S6), the gaming machine 4 releases the data of the CM provision order table that has been changed based on the attribute information that has been used until then, and the non-member order table data. (Step S7). By releasing the data in the CM provision order table, the CM contents whose priority has been raised are returned to the order of the initial setting order.

By the above CM provision order changing process, considering the member attribute information (gender, age, etc.) from the member information, the CM information according to the attribute is flown, so that an inappropriate or useless CM provision mode is provided to the player. Therefore, the advertisement effect can be improved by using the CM providing mode performed for each individual player. This contributes to satisfying sponsor needs. In addition, by providing CM members with appropriate and useful CM information according to member attributes in a timely manner, it is possible to improve the service of the member card system. Since it is possible to realize an appropriate and useful CM provision mode, it becomes possible to distribute a large number of various CMs, and for game machine manufacturers, it is possible to conclude a number of CM contracts and collect advertising media usage fees, A reduction in the manufacturing cost of the gaming machine can be realized by using the fee for use.

CM execution in the gaming machine is performed in parallel according to the result of the game lottery process A3 of the main control units 101 and 201. As described above, for example, in the case of a pachinko machine, when the jackpot occurs, during the jackpot game, at the end of the jackpot game, when the so-called probability change state is determined, when the so-called reach occurs, the main control unit 101 The sub-control unit 102 that has received the lottery result determines CM execution. Since the occurrence frequency is high at the time of reach, the presence / absence of CM execution is determined by the lottery probability 1/6. When CM execution is determined by the CM execution determination process A5, the execution CM data is transmitted to the management apparatus 1. The management device 1 collects execution CM data by execution CM data reception processing C5.

An outline of the CM execution determination process will be described with an example on the pachinko machine 4 side. FIG. 10 shows CM execution determination processing performed under the control of the sub-control unit 102. First, a command reception from the main control unit 101 is waited (step S100). The main control unit 101 performs a game lottery (random lottery) based on the start winning, and determines whether or not a jackpot is generated, a probability change is given, and there is a reach effect. In accordance with these lottery results, the main control unit 101 gives an effect display control command (including a data signal related thereto) to the sub-control unit 102. The sub-control unit 102 determines the content of the received command by receiving the control command, and performs the big hit CM providing process in steps S101 to S106 when the big hit is won. In the case of losing, the process branches to steps S107 to S112 and steps S113 to S114 depending on the reach.

At the time of winning the jackpot, one of the jackpot effect data included in the normal effect display data in the ROM 202B is selected by lottery as effect image data for the liquid crystal display unit 29 (steps S101 and S102). Further, when the CM execution lottery (probability 1/3) is performed and CM execution is selected, the content of the execution CM is selected from the CM effect display data in the ROM 202B with reference to the CM provision order table (steps S103 and S104). ) And stored in the execution effect temporary storage area of the RAM 202C. Accompanying the determination of the execution CM content, execution CM data (data regarding CM content and privilege presence / absence) is transmitted to the management apparatus 1 (step S105). Subsequently, a CM jackpot variation effect process (see (11C) in FIG. 11 described later) is executed based on these effect data (step S106). When CM execution is not selected in the CM execution lottery, a big hit variation effect process without CM is executed (steps S103 and S115). As described above, CM is provided at a relatively high frequency in the fluctuating production when winning the jackpot. However, 100% CM may be executed. In that case, the CM implementation is lost as if the jackpot notice is made. It is necessary to make frequent occurrences at the time of reach as well. Of course, the possibility of jackpot occurrence may be increased by causing a specific CM to appear in the reach state, and the CM notification itself may be used as notification means for the jackpot occurrence.

In the case of losing, the presence or absence of reach is determined, and when there is no reach effect, the loss variation effect data is selected without performing CM notification (steps S107 and S113). Next, a losing change effect without CM is executed based on the selected losing change effect data 2 (step S114). The determination of whether or not reach is performed is performed by the main control unit 101, but may be determined by the sub control unit 102 side. Also, CM notification may be performed at a low frequency even in the case of a loss without reach.
If there is a reach effect (step S107), one of the lose reach effect data included in the normal effect display data in the ROM 202B is selected by lottery (step S108). Further, when the CM execution lottery (probability 1/6) is performed and CM execution is selected, the content of the execution CM is selected from the CM effect display data in the ROM 202B with reference to the CM provision order table (steps S109 and S110). ) And stored in the execution effect temporary storage area of the RAM 202C. With the determination of the execution CM contents, execution CM data (data regarding CM contents and privilege presence / absence) is transmitted to the management apparatus 1 (step S111). Next, a loss reach fluctuation effect process with CM is executed based on these effect data (step S112). When CM execution is not selected in the CM execution lottery, the losing reach variation effect process without CM is executed (steps S110 and S116). When the CM-attached lost reach fluctuation effect process (step S112) and the CM jackpot fluctuation effect process (step S106) are executed, the data update process in the CM provision order table is performed as in step S2 of FIG.

FIG. 11 shows an example of CM execution in the special symbol variation display device 19 of the pachinko machine 4. Broken line arrows in the figure indicate the state of symbol fluctuation. In this execution example, as shown in (11A) and (11B), when the reach of the symbol “5” occurs after starting the symbol variation, if CM execution is determined at that time, it is indicated in (11C). Thus, in the middle of reach production, an example of beer advertisement being flowed on the variable screen. This advertising example also includes additional information related to a privilege that a prize for commemorating the new release will be awarded.
FIG. 12 shows an example of CM execution that flows when a big hit occurs. In this case, as shown in (12A), the symbol combination ("555") is displayed due to the stop of symbol variation, and after the occurrence of the jackpot, the jackpot game transition transition screen is displayed as shown in (12B). Is an example in which a ramen commercial is displayed. In this example as well, bonus information for applying for a new sale commemoration campaign is added. As described above, when a jackpot or reach occurs, the game state is advantageous to the player, and the CM that is played at that time is likely to be accepted with good sensitivity, and the advertising effect can be improved.

As described above, the CM information processing A7 that moves the storage order of the CM provision order table backward is performed on the side of the sub-control units 102 and 202 as described above for the notified CM for which CM execution has been performed (Process A6). Is called. The management device 1 receives the execution CM information (process C5), and determines whether or not the received CM has a privilege by the sponsor lottery. When the received CM is a CM with a bonus by sponsor lottery, the fact is recorded in the member file (process C6), and a part of the member data is transmitted to the management apparatus 7 or 8 of the CM sponsor (process). C7). At this time, the member data transmitted to the sponsor includes at least member identification information (may be a member ID or an encrypted unique number), may be simple data such as age and gender, and may be a member. More detailed attribute data and bibliographic items may be transmitted on condition that the request is accepted. On the sponsor side, member information data can be received and collected at random from the management apparatus 1 (process E1), and can be used for market research analysis in conjunction with the privilege grant process described later. In the case of the granting determination by the sponsor lottery, it is executed in the CM sponsors management devices 7 and 8 and the like, and whether or not the bonus prize is won is transmitted to the management device 1 (processes E2 and E3). ). The management apparatus 1 updates and records the benefit-related data of the member file for the received result (Step C9). Application lottery with postcards is generally performed, but it may be easy to forget if it takes time to announce the success / failure, but members should access the management device 1 through the membership card processing terminal 2 when going to the amusement hall. As a result, the result of the lottery privilege can be obtained, and the member service can be enhanced. If the lottery result cannot be obtained except for the game hall, the member customers will inevitably go to the game hall to confirm the result, which contributes to the improvement of the effect of attracting customers at the game hall. A sponsor place such as a privilege grant result can be directly provided to the member at the member card processing terminal 2. In other words, when a member card is inserted into the member card processing terminal 2, if a sponsor gift of CM privilege is hit, a message to that effect is displayed on the member service information display surface A, and the voice guidance speaker 413 is selected. An exchange receipt that can be exchanged with a sponsor bonus for a CM privilege is issued from the issuing port F.

Provision of privilege information to the member may be performed by the member directly accessing the management devices 7 and 8 on the sponsor side. For example, the member card processing terminal 2 informs the member that there is privilege information from the sponsor, and notifies the contact address and homepage address of the CM-providing sponsor. Upon receiving this notification, the member can access the sponsor's management device using the personal computers 11 and 12 and the mobile phone 13 outside the amusement hall to check the privilege information. Further, when there is privilege information in the member card processing terminal 2, the member confirms whether or not to notify the sponsor of his / her e-mail address or the like, and when the member accepts, the management device 1 contacts the member's contact data. May be transmitted to the sponsor management devices 7 and 8. When the member contact information is transmitted, the sponsor sends an email of privilege information to the member's personal computers 11 and 12 and the mobile phone 13.

The embodiments of the present invention have been described above with reference to the drawings. However, the present invention is not limited to the illustrated embodiments, and various modifications and changes may be made within the same scope or equivalent scope of the present invention. It is possible to add deformation.
For example, FIG. 13 shows a CM information processing system that uses a display device of a lending device as an advertising medium. Lending devices X (X1 to Xn) are arranged adjacent to gaming machines Y (Y1 to Yn) such as pachinko machines and slot machines, and display devices Z (Z1 to Z1) for notifying lending information, member information, and CM information, respectively. Zn). Although not shown, the lending device X also includes a speaker device for CM voice notification. The lending processing function, the member information processing function, and the CM information notification function are the same as those in the above embodiment. In this embodiment, the member management and CM information management performed by the management device 704 for gaming machine management in the above embodiment are performed. This is performed by the lending management apparatus 700. A membership card processing terminal 705 is connected to the lending management apparatus 700. The lending management apparatus 700 is connected to the CM provider management apparatuses 703a to 703m via the network line 702 so that data communication is possible. A member registration server 701 is connected to the management apparatus 700, and member information data processing by the membership card inserted into each lending apparatus is performed by the member registration server 701 through the management apparatus 700. Each lending device performs member information processing similar to the member card processing terminal 2 via the lending management device 700. As with the previous embodiment, the gaming machines Y1 to Yn perform a process for determining whether or not to notify the CM information in connection with the game lottery, and transmit a CM effect command to the lending devices X1 to Xn when the CM is notified. To do. The control unit of the lending devices X1 to Xn is the same as that of the lending device of FIG. When the CM effect command is received, the lending devices X1 to Xn display the earliest CM among the CM information stored in advance by the display devices Z1 to Zn and play the CM. Since CM notification is performed in association with the game lottery, it is not necessary to perform CM notification with an unnatural timing, and smooth CM notification by the lending device can be performed efficiently.
In addition, the display device Z transmits various service information (for example, during the event / scheduled date of event, introduction of special prizes for exchange prizes, recruitment of members, etc.) transmitted to the lending device through the management device 704. You may use as hall information transmission means to receive and display.

CM information processing in the embodiment of FIG. 13 will be described. FIG. 15 is a simplified flowchart of the CM information processing relationship schematically showing the CM information processing relationship among the gaming machine Y, the gaming machine management device 704, the lending management device 700, and the lending device X.
The CM sponsor can conclude a CM contract with any or all of the amusement hall, the lending device, or the manufacturer of the gaming machine, and display the contents of the CM effect on the lending device by paying the advertising medium usage fee. it can. The display data of each CM object is stored in the storage unit of the lending device, and the lending device has a CM providing order table as shown in FIG. The processing content using the CM providing order table is the same as that in the above embodiment, and the detailed description is omitted. Hereinafter, an outline of the CM order changing process and the CM determining process centering on the lending device will be described.

First, when a member card is inserted into the lending device X, member card information is transferred to the lending management device 700 based on the member card detection process BB1. The lending management device 700 communicates with the member registration server 701, extracts member attribute information, and transmits it to the lending device X (processing CC1, CC2). Upon receiving the member attribute information, the lending device X executes a CM provision order changing process according to the attribute of the member registration information (processes BB2 and BB3).
The gaming machine Y is a general pachinko machine or slot machine that performs random number lottery processing AA1 according to the player's game and gives a special game such as a jackpot game or a bonus game. For example, if it is a pachinko machine, A start signal, a jackpot generation signal, or the like, which becomes a random number lottery trigger, is externally output to the gaming machine management device 704 (process AA2). The gaming machine management device 704 receives an external output signal (a in FIG. 13) from the gaming machine Y, and transmits a gaming state signal (b in FIG. 13) that triggers CM notification to the lending device X (processes DD1, DD2). ). The lending device X receives the gaming state signal and performs CM execution determination processing (processing BB4 and BB5). If CM notification is performed every time a start signal is received, the player's game may be hindered. Therefore, whether or not to execute CM is determined by lottery, but CM notification is always performed when a big hit occurs. In this case, for a pachinko machine, the lottery probability may be set with an average reach occurrence probability (for example, about 1/15) related to one start winning prize.

When CM execution is selected, the execution CM content is selected with reference to the CM provision order table as in the above-described embodiment (process BB5). The selected CM is displayed using the display device Z, so that CM notification is performed (processing BB6). CM sound is also output during CM notification, but it is preferable that the player can adjust the volume by operating an adjustment switch (not shown) provided on the front side of the lending device so as not to hinder the game. When notification of CM information is executed (process BB6), a data update process for lowering the rank of the notified CM content in the CM provision order table is performed (process BB7) as in the above embodiment. When notification of CM information is executed in process BB5, data of execution CM information is transmitted from the lending device X to the lending management device 700. The lending management device 700 receives the executed CM information, stores the frequency data of the executed CM contents, performs CM execution management, and determines whether or not the CM is with a privilege (processing CC3, CC4). When there is a privilege, the fact is recorded in the member file and used for the sponsor privilege process similar to that in the above embodiment (processing CC5). The privilege service processing such as provision of privilege information to members can be performed through the member card processing terminal 705 as in the above embodiment.
When the member ends the game and the inserted member card is discharged from the lending device X (processing BB8), the lending device X notifies the lending management device 700 of the card discharge of the member as in the case of the processing B2. Is done. Next, the lending management device 700 executes a member game end process for the member fill (process CC6). Further, the lending device X cancels the data of the CM provision order table changed based on the attribute information, which has been used until the end of the member game, and changes the data to the non-member order table data (processing BB9). .

According to the above embodiment, it becomes possible to entrust the management of the lending information and the member information to a third-party organization separately from the management device 704 dedicated to the amusement hall, along with clarification of accounting in sales management, The management burden on the amusement hall can be reduced by strictly managing the member information. In particular, it is possible to transfer member information to the sponsor and receive privilege grant information to a third party when granting benefits associated with CM information provision. In addition, since the CM information is stored on the lending device side, the CM information can be stored in a relatively large amount without being limited by the capacity on the gaming machine side. Although subject to restrictions, the lending device can easily update or add the contents of CM information. Of course, the present invention can use a gaming machine to which CM information can be added and rewritten at any time. When the CM information is rewritten as needed, it is preferable to use a storage medium such as an EEPROM in which stored data can be rewritten by an external signal.

Furthermore, the present invention enables the reception of the selection intention of the member side at the time of providing the CM and granting the privilege, and the response content is fed back to the sponsor side so that it can be handled as data for more detailed product market analysis. Also good. For example, 12A in FIG. 12 shows an example of a reception screen that prompts the user to input a button as to whether or not to display the QR code 12C regarding the homepage information of the sponsor while the special symbol variation display device 19 provides CM information. When the member customer shows interest and presses one of the push buttons 34, the button input is stored in the gaming machine, and can be externally output to the management apparatus 1. In the case of FIG. 14, when a button operation is performed on the reception screen 12A, the gaming machine is programmed to notify the provision of a prize from the sponsor on the QR code display screen of 12B. The management apparatus 1 can transmit data indicating presence / absence of button operation to the sponsor side together with the execution CM information, and can provide it as reaction data on the CM receiver side. Similarly, if the member card processing terminal 2 performs a simple questionnaire (such as presence / absence of CM preference) at the time of providing CM benefits, market survey data can be obtained immediately.

It is a figure which shows schematic structure of the advertisement information processing system of one Embodiment of this invention. It is a block diagram which shows the electrical structure of the pachinko machine used for the said embodiment. FIG. 3 is a block diagram showing an electrical configuration of the slot machine used in the embodiment. It is a block diagram which shows the electric constitution of the rental apparatus 3 used for the said embodiment. It is a block diagram which shows schematic structure of the member card processing terminal 2 used for the said embodiment. It is a figure which shows the list table of CM information mounted in the game machine which concerns on the said embodiment. It is a figure which shows the list table after the change which changed the provision order for the list of CM information of FIG. 6 based on a member attribute. It is a simplified flowchart regarding the CM information processing in the embodiment. It is a flowchart which shows CM order change processing in the embodiment. It is a flowchart which shows CM execution decision processing in the embodiment. It is a figure which shows the example of CM execution alert | reported when the reach generation in the said embodiment. It is a figure which shows the CM execution example notified when the jackpot occurs in the embodiment. It is a figure which shows schematic structure of the advertisement information processing system of another embodiment of this invention. It is a figure for demonstrating the example of an advertising information display of another embodiment of this invention. 14 is a simplified flowchart of CM information processing related in the advertisement information processing system according to the embodiment of FIG. 13.

Explanation of symbols

1 management device, 2 card processing terminal, 3 lending device, 4 pachinko machine, 5 slot machine, 6 network line network, 7 management device, 8 management device, 9 CM customer service database, 10 CM customer service database, 11 personal computer, 12 PC, 13 mobile phone, 14 transmission line, 15 bill insertion slot, 16 card insertion slot, 17 membership card insertion slot, 18 member information database, 19 special symbol variation display device, 20 effect display device, 23 special symbol display unit, 24 Normal symbol display unit, 25 Special symbol hold display unit, 26 Normal symbol hold display unit, 27 Start port drive unit, 28 Big prize port drive unit, 29 Liquid crystal display unit, 30 Start sensor, 31 Big prize port sensor, 32 Gate sensor, 33 normal prize opening Sensor, 34 push button, 35 speaker, 36 stage lamps, 40 left reel drive unit, 41 middle reel drive unit, 42 right reel drive unit, 43 medal insertion number display unit, 44 medal payout number display unit, 45 bonus game state Display unit, 46 Liquid crystal display unit, 50 Medal return button, 51 One-bet BET button, 52 Three-bet MAXBET button, 53 Reel start lever, 54 Reel stop button, 100 control unit, 200 control unit

Claims (7)

A plurality of gaming machines and gaming machine related equipment attached to the gaming machines are installed in the hall, and a recording information reading means for reading the recording information of the identification medium in which identification information for identifying a specific player is recorded is the gaming machine Placed close to
In a game hall provided with identification means for identifying registered information related to a specific player registered in advance from identification information read by the recorded information reading means, it is separated from game information by a gaming machine or game-related equipment. An advertisement information processing system for distributing advertisement information,
The gaming machine or game-related equipment is
Information storage means for storing a plurality of types of advertisement information;
Notification order setting means for presetting a notification order for notifying a plurality of types of the advertisement information stored in the information storage means;
Advertising notification means for repeatedly notifying the advertisement information in an order preset in the notification order setting means ;
In accordance with the attribute information included in the registration information of the specific player identified by the identification means, any one of the plurality of types of advertisement information is prioritized without following the preset notification order. An advertisement information processing system including notification order priority means for notification . The advertisement information processing system according to claim 1 , wherein the attribute information is personal information of a specific player, and includes one or more of name, gender, age, address, birthday, occupation, and luxury items. . The plurality of types of advertisement information includes advertisement information with additional information related to a privilege given by the advertisement provider for a specific advertisement, and the notification order priority means prioritizes the advertisement information with additional information over advertisement information without additional information. Advertising information processing system according to claim 1 to be notification process. The broadcast contents determined by the advertisement notification determining unit, when the additional information is included regarding the benefits, the registration information of the specific game customers according to the decision, according to claim 3 which includes a recording means for recording the fact The advertisement information processing system described in 1. When communication with the data receiving device of the advertisement provider that grants the privilege is made possible and notification of the additional information regarding the privilege is performed, at least a part of the registration information of the specific player related to the notification is received by the data The advertisement information processing system according to claim 3 or 4 distributed to a device. A said game machine to be used in any advertising information processing system according to claim 1-5,
Lottery means for drawing a game lottery in relation to a player's game operation;
Special gaming state generating means for generating a special gaming state advantageous to the player based on winning by the lottery means;
Variable display means for performing variable display based on the lottery result of the lottery means, and displaying a special display state when the special gaming state occurs,
A gaming machine using the variable display means as the advertisement notification means. The gaming machine related device used in the advertisement information processing system according to any one of claims 1 to 5 ,
When a lending medium in which information on lending of game media is recorded according to the purchase amount of the player is inserted, or when the player has inserted a predetermined amount of money, the lending information or the game medium according to the amount of money to be inserted Lending processing means for executing lending processing of
Display means for displaying lending information related to the lending process,
A game medium lending device, wherein the display means is used as the advertisement notifying means.

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