JP5094761B2 - Server, method, and program for collecting accounting information - Google Patents

Description

  The present invention relates to a server, a method, and a program for collecting billing information related to an advertisement displayed on a Web page.

  2. Description of the Related Art Conventionally, a service has been provided in which an advertisement is distributed to a Web page or the like displayed on a user terminal, and the advertiser is charged for the price for placing the advertisement. At this time, since the advertising effect varies depending on whether or not the user has actually viewed the displayed advertisement, various methods for charging in accordance with the advertising effect have been proposed.

  For example, a method is known in which a time during which an advertisement is displayed is accumulated on a computer screen or an Internet television screen used by the user, and an advertisement reception fee is paid to the user according to this time (see, for example, Patent Document 1).

JP 2001-167199 A

  However, it is not possible to determine whether or not the user is actually viewing the advertisement distributed on the Web page when charging is performed according to the display time. Therefore, for example, there is a case where an advertisement is displayed but the user is charged for an advertisement that is not viewed, such as when the user is not there.

  Therefore, the present invention provides a server, a method, and a program capable of determining that a user is actually viewing an advertisement on a Web page and acquiring billing information for the viewed advertisement. Objective.

  The present invention provides the following solutions.

(1) A server that acquires billing information related to an advertisement displayed on a web page of a user terminal,
Analysis means for receiving the web page and analyzing which of the plurality of areas set in the web page is updated in response to an operation input to each element arranged on the web page When,
Storage means for storing an analysis result by the analysis means in association with identification data of an advertisement displayed in each of the plurality of areas;
Receiving means for receiving data indicating an element when there is an operation input to the element arranged on the Web page;
An area that is not updated in response to an operation input for the element indicated by the data received by the receiving means is extracted based on the analysis result stored by the storage means, and the advertisement for the advertisement displayed in the extracted area is extracted. A server comprising: generating means for generating accounting information.

  According to such a configuration, the server receives the Web page, and in any of the areas set in the Web page in response to an operation input for each element arranged on the Web page. Analyzes whether the display is updated, stores the analysis result in association with the identification data of the advertisement displayed in each of the plurality of areas, and when there is an operation input for an element arranged on the web page, An area that is not updated according to the operation input for the element indicated by the received data is received based on the analysis result stored by the storage means, and is displayed in the extracted area. Generate billing information for advertisements.

  As a result, the server can extract a region that is not updated in response to an operation input when an operation input is made to an element arranged on the Web page by analyzing the Web page in advance. Then, the server generates billing information for the advertisement displayed in the extracted area. Therefore, the server views the advertisement that is being distributed at the same time that the user is actually viewing the web page, triggered by an operation input to the web page, such as a link or button click operation. It can be judged that there is a high possibility. As a result, the server can acquire the billing information for the advertisement that is displayed on the Web page and is actually viewed, so that the accuracy of the billing process can be improved.

(2) The storage means stores the advertisement display start time in association with the advertisement identification data,
The generation means calculates a time from the display start time of the advertisement displayed in the extracted area to a time when the operation input is made as billing information of the advertisement (1) ) Server.

  According to such a configuration, the server stores the advertisement display start time in association with the advertisement identification data, and receives an operation input from the display start time of the advertisement displayed in the extracted area. The time until the specified time is calculated as billing information for the advertisement.

  Thus, the server is the time from when the advertisement starts to be displayed until a time when some operation input such as a click operation by the user is performed, that is, the user views the web page and the advertisement in the web page. A highly probable time can be calculated. Therefore, since the server acquires billing information according to the time during which the advertisement is actually viewed, there is a possibility that the billing can be performed with high accuracy in accordance with the reality that the longer the viewing time, the more billing is performed. .

  (3) According to (1) or (2), the analysis unit sets the plurality of areas in units of a predetermined division element for grouping elements arranged on the Web page. The listed server.

  According to such a configuration, the server sets a plurality of areas in units of predetermined division elements for grouping elements arranged on the Web page, that is, frames and tabs. Thus, for example, when the link in a certain frame is clicked, the server can analyze which frame region is updated, and can acquire billing information for an advertisement in a frame that is not updated. Therefore, the server can easily select advertisements to be charged based on a plurality of areas preset as Web page designs such as frames and tabs.

(4) A method in which a computer acquires billing information related to an advertisement displayed on a web page of a user terminal,
An analysis step of receiving the web page and analyzing which of the plurality of areas set in the web page is updated according to an operation input to each element arranged on the web page When,
A storage step of storing the analysis result of the analysis step in association with the identification data of the advertisement displayed in each of the plurality of regions;
A receiving step of receiving data indicating an element when there is an operation input to the element arranged on the Web page;
An area that is not updated in response to an operation input for the element indicated by the data received in the reception step is extracted based on the analysis result stored in the storage step, and the advertisement for the advertisement displayed in the extracted area is extracted. Generating a billing information.

  According to such a configuration, the same effect as in (1) can be expected by executing the method.

  (5) A program that causes a computer to execute the method according to (4).

  According to such a configuration, the same effect as in (1) can be expected by causing the computer to execute the program.

  According to the present invention, it is possible to determine that a user is actually viewing an advertisement on a Web page, and acquire billing information for the currently viewed advertisement.

1 is a diagram illustrating an overall configuration of an advertisement distribution system according to an embodiment of the present invention. It is a figure which shows the hardware constitutions of the accounting server which concerns on embodiment of this invention. It is a figure which shows the function structure of the accounting server which concerns on embodiment of this invention. It is a figure which shows the example of a display of the web page which concerns on embodiment of this invention. It is a figure which shows the update area | region table which concerns on embodiment of this invention. It is a figure which shows the advertisement arrangement | positioning table which concerns on embodiment of this invention. It is a figure which shows the advertisement viewing-and-listening time table which concerns on embodiment of this invention. It is a flowchart which shows the process of the control part in the accounting server which concerns on embodiment of this invention.

  Hereinafter, an example of an embodiment of the present invention will be described with reference to the drawings.

[Entire system configuration]
FIG. 1 is a diagram showing an overall configuration of an advertisement distribution system 1 including a billing server 10 and related elements according to the present embodiment. The advertisement distribution system 1 includes a billing server 10, a Web server 20, an advertisement server 30, and a user terminal 40, which are connected to each other via a network.

  In response to a request from the user terminal 40, the Web server 20 transmits page data for displaying a predetermined Web page to the user terminal 40. At this time, the Web server 20 receives the advertisement data to be distributed to the user terminal from the advertisement server 30 and adds it to the Web. Thereby, on the user terminal, the Web page with the advertisement added is displayed and viewed by the user.

  The billing server 10 receives the page data of the Web page to which the advertisement is added, sets a plurality of areas (for example, extraction of a frame as an area), and whether there is an update corresponding to an operation input for each area Perform analysis. Thereafter, when the billing server 10 receives operation data for the Web page from the user terminal 40, the billing data corresponding to the display time is displayed for an advertisement that is continuously displayed without being updated with reference to the analysis result. Is generated.

[Hardware configuration]
FIG. 2 is a diagram illustrating a hardware configuration of the billing server 10 according to the present embodiment. The accounting server 10 includes a central processing unit (CPU) 310 (a plurality of CPUs such as a CPU 320 may be added in a multiprocessor configuration) constituting the control unit 300, a bus line 200, a communication I / F (I / F: interface). ) 330, a main memory 340, a BIOS (Basic Input Output System) 350, an I / O controller 360, a hard disk 370, an optical disk drive 380, and a semiconductor memory 390. The hard disk 370, the optical disk drive 380, and the semiconductor memory 390 are collectively referred to as a storage device 410.

  The control unit 300 is a part that controls the accounting server 10 in an integrated manner. By appropriately reading and executing various programs stored in the hard disk 370 (described later), the control unit 300 cooperates with the hardware described above, and Various functions are realized.

  The communication I / F 330 is a network adapter when the charging server 10 transmits / receives information to / from the Web server 20, the user terminal 40, or another information terminal in FIG. 1 via the network. The communication I / F 330 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  The BIOS 350 records a boot program executed by the CPU 310 when the charging server 10 is started up, a program depending on the hardware of the charging server 10, and the like.

  A storage device 410 such as a hard disk 370, an optical disk drive 380, and a semiconductor memory 390 can be connected to the I / O controller 360.

  The hard disk 370 stores various programs for causing the hardware to function as the accounting server 10 and programs for executing the functions of the present invention. The billing server 10 can also use a hard disk (not shown) separately provided as an external storage device.

  As the optical disk drive 380, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 400 corresponding to each drive is used. A program or data can be read from the optical disk 400 by the optical disk drive 380 and provided to the main memory 340 or the hard disk 370 via the I / O controller 360.

  Note that the computer in the present invention refers to an information processing device including a storage device, a control unit, and the like, and the billing server 10 includes an information processing device including a storage device 410, a control unit 300, and the like. The processing device is included in the concept of the computer of the present invention.

  Here, the Web server 20, the advertisement server 30, and the user terminal 40 included in the advertisement distribution system 1 may have the same hardware configuration as that of the accounting server 10.

[Function configuration]
FIG. 3 is a diagram illustrating a functional configuration of the billing server 10 according to the present embodiment. The control unit 300 of the accounting server 10 includes an analysis unit 11 (analysis unit), an operation input reception unit 12 (reception unit), a viewing time calculation unit 13 (generation unit), and a date and time acquisition unit 14, and stores them. The apparatus 410 includes an analysis result DB 15 (storage means) and a billing information DB 16.

  The analysis unit 11 receives page data of a Web page to be displayed on the user terminal 40 from the Web server 20 and performs analysis. Specifically, the frame and tab elements included in the page data are extracted, and the Web page is divided into a plurality of regions. Furthermore, regarding each element such as a link and a button included in the Web page, when an operation input such as a click is accepted, it is analyzed which of the plurality of divided areas is updated. And the analysis part 11 memorize | stores an analysis result in analysis result DB15.

  FIG. 4 is a diagram illustrating a display example of a Web page according to the present embodiment. In this example, the Web page is divided into three areas by a frame, and an advertisement A and an advertisement B are displayed in the frame 1, and an advertisement C is displayed in the frame 2. In addition, a button “update” and a link “personal computer” are arranged as elements for receiving an operation input from the user.

  FIG. 5 is a diagram showing an update area table stored in the analysis result DB 15 according to the present embodiment. The update area table stores, as an analysis result by the analysis unit 11, an element arranged on the Web page and an area that is updated according to an operation input on the element are associated with each other. As an analysis result of the Web page shown in FIG. 4, for example, frame 1 and frame 2 are associated with the button “update”, and frame 2 is associated with the link “computer”.

  FIG. 6 is a diagram showing an advertisement arrangement table stored in the analysis result DB 15 according to the present embodiment. The advertisement placement table stores each area and the advertisement displayed in the area in association with each other as an analysis result by the analysis unit 11. As an analysis result of the Web page shown in FIG. 4, for example, an advertisement A and an advertisement B are associated with the frame 1, and an advertisement C is associated with the frame 2, respectively.

  Further, the advertisement placement table may store the date and time when the display of the advertisement is started, for example, the date and time when the whole or part of the Web page is displayed or updated. The date and time when the advertisement display is started is regarded as the date and time when the user started viewing the advertisement.

  Returning to FIG. 3, the operation input receiving unit 12 receives data indicating that there has been an operation input for any element of the currently displayed Web page from the user terminal 40. For example, in the Web page shown in FIG. 4, data indicating a pressing operation (click operation) of the button “Update” is received.

  The viewing time calculation unit 13 calculates the viewing time of the advertisement on the Web page up to the reception time in response to receiving data indicating that an operation input to the element has been received by the operation input reception unit 12.

  Specifically, the viewing time calculation unit 13 first determines whether or not an element for which an operation input has been made is an element stored in the update area table of the analysis result DB 15. If stored, the associated update area is acquired, and the area that is not updated by the operation input is extracted. For example, when the link “PC” is clicked, only frame 2 is updated, so that frame 1 is extracted as an unupdated region. Further, if the element with the operation input is not stored in the update area table, it is determined that there is no area to be updated, and all areas (frames) may be extracted.

  Subsequently, the viewing time calculation unit 13 acquires the current date and time (date and time when data indicating that an operation input has been received by the operation input reception unit 12) from the date and time acquisition unit 14. Then, the viewing time calculation unit 13 acquires the advertisement displayed in the area that is not updated according to the operation input from the advertisement arrangement table, and calculates the time from the display start date and time to the current date and time for the acquired advertisement. The information is stored in the billing information DB 16 as information.

  FIG. 7 is a diagram showing an advertisement viewing time table stored in the billing information DB 16 according to the present embodiment. The advertisement viewing time table stores the display start date and time, the charging date and time, that is, the date and time when the operation input is received, and the viewing time for each advertisement arranged on the web page as a calculation result by the viewing time calculation unit 13. The

[Processing flow]
FIG. 8 is a flowchart showing processing of the control unit 300 in the billing server 10 according to the present embodiment. Here, a flow of processing for acquiring billing information in accordance with an operation input after the analysis of the Web page is completed is shown.

  In step S <b> 1, the control unit 300 receives data indicating that there has been an operation input for a web page element from the user terminal 40. This reception timing is the acquisition timing of billing information (viewing time).

  In step S2, the control unit 300 determines whether or not the element with the operation input is analyzed in advance and stored in the update region table (FIG. 5) based on the data received in step S1. That is, it is determined whether or not any region in the Web page is updated by an operation input. If this determination is YES, the process proceeds to step S3, and if the determination is NO, the process proceeds to step S4.

  In step S3, the control unit 300 reads an area that is updated by an operation input with reference to the update area table (FIG. 5), and extracts an area other than the read area, that is, an area that is not updated by an operation input.

  In step S4, the control unit 300 determines that no area is updated by an operation input, and extracts all areas of the Web page.

  In step S5, the control unit 300 selects an advertisement displayed in the region extracted in step S3 or step S4, that is, the region not updated by the operation input, with reference to the advertisement arrangement table (FIG. 6). .

  In step S6, the control unit 300 calculates the viewing time from the display start date and time of the advertisement selected in step S5 to the date and time when the operation is input (date and time in step S1), and the advertisement viewing time table (FIG. 7). Update.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

  In the above-described embodiment, the update area table (FIG. 5) stores the area that is updated according to the operation input to the element. However, the present invention is not limited to this, and an area that is not updated may be stored.

  In the above-described embodiment, the viewing time is calculated each time an operation input is made and stored in the advertisement viewing time table (FIG. 7). However, the present invention is not limited to this. For example, the viewing time may not be stored, and may be calculated later when an actual amount is obtained.

  In the above-described embodiment, the billing server 10, the web server 20, and the advertisement server 30 are provided in the advertisement distribution system 1, but the number of servers is not limited to this. For example, the web server 20 or the advertisement server 30 may be integrated by including a part or all of the functions in the charging server 10. Or you may distribute the function of each server to another server.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Billing server 11 Analysis part 12 Operation input receiving part 13 Viewing time calculation part 14 Date and time acquisition part 15 Analysis result DB
16 Billing information DB
20 Web server 30 Advertising server 40 User terminal 300 Control unit 410 Storage device

Claims (5)

A server that acquires billing information related to an advertisement displayed on a web page of a user terminal,
In response to an operation input for each element other than an advertisement that is received on the Web page and is arranged on the Web page, which of the areas set in the Web page is to be updated is displayed. Analysis means to analyze;
Storage means for storing an analysis result by the analysis means in association with identification data of an advertisement displayed in each of the plurality of areas;
Receiving means for receiving data indicating an element when there is an operation input to the element arranged on the Web page;
An area that is not updated in response to an operation input for the element indicated by the data received by the receiving means is extracted based on the analysis result stored by the storage means, and the advertisement for the advertisement displayed in the extracted area is extracted. A server comprising: generating means for generating accounting information. The storage means stores the advertisement display start time in association with the advertisement identification data,
The said generating means calculates the time from the display start time of the advertisement displayed in the extracted area to the time when the operation input is made as billing information of the advertisement. 1. The server according to 1. 3. The analysis unit according to claim 1, wherein the analysis unit sets the plurality of areas in units of predetermined division elements arranged on the Web page for grouping elements other than advertisements. Server described in. A method in which a computer acquires billing information related to an advertisement displayed on a web page of a user terminal,
In response to an operation input for each element other than an advertisement that is received on the Web page and is arranged on the Web page, which of the areas set in the Web page is to be updated is displayed. An analysis step to analyze;
A storage step of storing an analysis result of the analysis step in association with identification data of an advertisement displayed in each of the plurality of regions;
A receiving step of receiving data indicating an element when there is an operation input to the element arranged on the Web page;
An area that is not updated in response to an operation input for the element indicated by the data received in the reception step is extracted based on the analysis result stored in the storage step, and the advertisement for the advertisement displayed in the extracted area is extracted. Generating a billing information.   The program which makes a computer perform the method of Claim 4.

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