JP5070269B2 - Information providing system, terminal device, information adding method on Web page, and terminal processing program - Google Patents

Description

  The present invention relates to the field of technology for efficiently displaying information on a Web page provided from a Web site on the Internet.

  There are many websites on the Internet, and various kinds of information are disclosed by these websites. A user terminal connected to the Internet can access the Web site by specifying a URL (Uniform Resource Locator) of the Web site using a Web browser, and can display a Web page provided from the Web site. Thereby, the user of the user terminal can browse the Web page provided from the Web site.

  In addition, in order to efficiently browse related information related to information displayed on a Web page, a technique for automatically setting a link for guiding to a Web page displaying the related information is known. For example, in Patent Document 1, morphological analysis is performed on the utterance data acquired from the user terminal, and when the product name matches the word included in the utterance data, the product information corresponding to the product name is displayed. A technique for setting a link to a product page for the word is disclosed. According to this technology, a link to a product advertisement page can be set on a Web page more easily, and a click by a user can be more effectively induced.

JP 2004-295267 A

  By the way, as described above, in the technique of setting a link for displaying related information, the user needs to perform an operation of designating the link in order to actually display the related information. Moreover, since it is a link to the relevant information with respect to the keyword extracted based on analysis methods, such as morphological analysis, the information which the operator of the web page currently browsing is not necessarily displayed. In addition, since a Web page transitions or a separate window opens by specifying a link, a browser transition operation such as “Back button”, a tag of another browser, etc. in order to read the Web page and related information carefully Since the user is requested to perform complicated operations such as the selection operation and the browser display size adjustment operation, there is a possibility that the user may hesitate to perform the operation psychologically. Therefore, it is often efficient to display related information and detailed information on the same page.

  However, when there is a large amount of information displayed on the Web page from the beginning for a user who is not interested in the information displayed on the Web page, there is a problem that the user skips important information. . On the other hand, when the amount of information displayed on the Web page is small from the beginning for a user who is highly interested in the information on the Web page, there is a problem that the user has to collect related information and detailed information by himself / herself. there were.

  Further, in the conventional technique, it is difficult to determine which information among a plurality of information displayed on the Web page is interested in the user. In particular, when the information displayed on the Web page is a moving image, when the moving image data related to the moving image has been reproduced to the end, the user has been interested in the contents of the moving image or left unattended. It was difficult to figure out.

  The present invention has been made in view of the above problems and the like, and a user who is less interested in the contents of a moving image displayed on a Web page and a user who is more interested in the contents of a moving image displayed on a Web page. And a terminal device capable of browsing information on a Web page more efficiently, an information insertion method on the Web page, and a terminal processing program.

In order to solve the above-described problem, the invention according to claim 1 is a terminal device that is accessible to a server device via a network, the first obtaining unit for obtaining a Web page from the server device, and the server said second acquisition means for acquiring additional should do additional content information on the Web page from the device, and a display means for displaying a Web page that the acquired, the moving image data to be displayed on a Web page that is the display A moving image acquiring means for acquiring from the server device, a moving image reproducing means for reproducing the acquired moving image data, a first determining means for determining whether or not there is a predetermined user operation during the reproduction of the moving image data; Playback end detection means for detecting the end of playback of the video data and user operation within a predetermined time after the end of playback is detected by the playback end detection means A second determination means for determining whether or not there, it is determined that the user operation is not the first determination means, and only when it is determined that the user operation there by the second determination means, Adding means for adding the additional content information to a predetermined display position on the displayed Web page.

  According to the present invention, the Web is more efficiently provided to both a user who is less interested in the content of the moving image displayed on the Web page and a user who is more interested in the content of the moving image displayed on the Web page. Information can be viewed on the page.

  According to a second aspect of the present invention, in the terminal device according to the first aspect, the user operation is a scroll operation for the displayed Web page.

According to this invention, it is possible to make the user browse the additional content information more effectively.

According to a third aspect of the present invention, in the terminal device according to the first or second aspect, the second acquisition unit acquires the additional content information related to the moving image data.

According to this invention, the user can browse the additional content information that the user likes most.

Invention according to claim 4, in the terminal apparatus according to any one of claims 1 to 3, to the server device, a plurality of the additional content information is stored, the in each said additional content information and display order is given to be displayed on a Web page, said additional means, on the basis of the display order that is assigned to each additional content information, sequentially adding the respective additional content information.

According to the present invention, the additional content information can be displayed in the display order determined on the server device operator side.

According to a fifth aspect of the present invention, in the information providing system according to any one of the first to fourth aspects, the additional means includes the basic content information displayed on the Web page as the additional content information. Alternatively, the content is added by replacing the previously added additional content information. The invention according to claim 6 is a method for adding information on a web page in a terminal device accessible to a server device via a network, the step of acquiring a web page from the server device, and the server device acquiring acquiring additional should do additional content information on the Web page, and displaying the acquired Web page, the video data to be displayed on a Web page that is the display from the server apparatus A step of reproducing the acquired moving image data, a first determination step of determining whether or not a predetermined user operation is performed during the reproduction of the moving image data, and a step of detecting the end of reproduction of the moving image data And a second determination step for determining whether a user operation has been performed within a predetermined time after the end of reproduction is detected. And-up, wherein the user operation by the first determination step it is determined that there is no, and only when it is determined that the user operation there by the second determination step, prescribed on a Web page that is the display characterized in that it comprises a step of adding the additional content information on the display position of the.

The invention of the terminal processing program according to claim 7 adds a computer accessible to a server device via a network, first acquisition means for acquiring a Web page from the server device, and added to the Web page from the server device Second acquisition means for acquiring additional content information to be displayed, display means for displaying the acquired Web page, video acquisition means for acquiring video data to be displayed on the displayed Web page from the server device, Movie reproduction means for reproducing the acquired movie data, first determination means for determining whether or not a predetermined user operation has been performed during reproduction of the movie data, and reproduction end detection means for detecting the completion of reproduction of the movie data Determining whether or not there has been a user operation within a predetermined time after the end of reproduction is detected by the reproduction end detection means. Second judging means and said user operation by the first judging means is determined not, and only when it is determined that the user operation there by the second judging means, Web page being the display It is made to function as an adding means for adding the additional content information to the predetermined display position above. The invention according to claim 8 is an information providing system in which a terminal device can access a server device via a network, and a control unit that displays a Web page acquired from the server device on a display unit of the terminal device. And a moving image reproducing means for reproducing moving image data acquired from the server device and displayed on the displayed Web page, and whether or not a predetermined user operation has been performed in the terminal device during the reproduction of the moving image data A first determination unit for determining whether or not the reproduction end of the moving image data is detected, and a reproduction end detection unit for detecting the end of reproduction of the moving image data. Second determination means for determining whether or not there is, and the first determination means determines that there is no user operation, and the second determination means Only when it is determined that the user operation has been performed, an adding unit that adds the additional content information acquired from the server device to a predetermined display position on the displayed Web page is provided. Features.

  According to the present invention, it is possible to reduce the amount of information to be presented to a user who is less interested in the content of the moving image displayed on the Web page, while the user is more interested in the content of the moving image displayed on the Web page. By adding information to be presented, it is possible to save the user himself / herself from collecting related information and detailed information. Therefore, information is more efficiently displayed on the Web page for both users who are less interested in the content of the moving image displayed on the Web page and users who are more interested in the content of the moving image displayed on the Web page. Can be viewed.

It is a figure which shows an example of schematic structure of the information provision system S which concerns on this embodiment. It is a block diagram which shows an example of schematic structure of the information provision server 1 which concerns on this embodiment. 3 is a block diagram illustrating a schematic configuration example of a user terminal 2. FIG. 7 is a flowchart showing a Web page display process in the system control unit 27 of the user terminal 2. It is a figure which shows a mode that additional content information is inserted after completion | finish of reproduction | regeneration of moving image data.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below is an embodiment when the present invention is applied to an information providing system.

  First, the configuration and outline function of the information providing system S according to an embodiment of the present invention will be described with reference to FIG.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of an information providing system S according to the present embodiment.

  As shown in FIG. 1, the information providing system S includes an information providing server 1 (an example of a server device) and a user terminal 2 (an example of a terminal device) that can access the information providing server 1 via a network NW. It is configured to include. In the example of FIG. 1, one user terminal 2 is shown for convenience of explanation, but there are many user terminals 2 for each user.

  The information providing server 1 and the user terminal 2 can transmit and receive data to and from each other via the network NW using, for example, TCP / IP as a communication protocol. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  In the information providing system S having such a configuration, the information providing server 1 includes, for example, a Web server and a streaming server installed to operate an information providing site that provides various types of information and services. The information providing server 1 transmits a Web page to the user terminal 2 in response to an HTTP (Hyper Text Transfer Protocol) request from the user terminal 2. Then, the user terminal 2 displays the received web page, for example, in a window screen that appears on the display by the web browser. Note that the window screen is an active display area of the Web browser, and in the case of full screen display, the active display area is the full screen. On the Web page displayed in this way, for example, content information including at least one of text, a still image, and a moving image is displayed.

  If a part of the display area of the Web page cannot be accommodated in the window screen, the Web browser of the user terminal 2 displays the Web page in the window screen in response to a user scroll operation on the displayed Web page. The display area is scrolled (moved) in a horizontal direction, a vertical direction, or an oblique direction. Here, as an example of the scroll operation by the user, the user rotates the wheel (the button between the left and right buttons) of the mouse (the operation unit of the user terminal 1), and the user displays the scroll bar displayed near the window screen. Is moved by the drag function of the mouse, the user presses the upper, lower, left, or right key of the keyboard (the operation unit of the user terminal 1), and the window screen is displayed by the user using a pointing device such as a mouse. For example, dragging to move an active display area in an arbitrary direction, and flicking (for example, lightly touching with a finger) on a touch panel display.

  In this embodiment, when the reproduction of the moving image data related to the moving image displayed on the Web page is started and the reproduction of the moving image data is finished, there is a user operation within a predetermined time from the end of the reproduction. In this case, additional content information (an example of insertion information) is inserted at a predetermined display position on the Web page. Here, examples of the user operation include a scroll operation, a movement of a pointer displayed on the screen (using a mouse), a touch on a touch panel display (such as a user's finger or pen), a click, and a tap. Can be mentioned. Here, “click” is generally a user operation in which the position of the pointer on the Web page displayed on the window screen is designated with a mouse. The “tap” is a user operation in which a predetermined position on the Web page displayed on the touch panel type window screen is designated by a user's finger or the like. Further, the additional content information is related information related to moving image data, for example. As this related information, for example, detailed information on products and services appearing on moving images related to video data, recommendation information for recommending other products and services related to products and services appearing on the moving images, etc. Is mentioned.

  Next, the configuration and function of the information providing server 1 will be described with reference to FIG.

  FIG. 2 is a block diagram illustrating an example of a schematic configuration of the information providing server 1 according to the present embodiment.

  As shown in FIG. 2, the information providing server 1 includes a communication unit 11, a storage unit 12, an input / output interface unit 13, and a system control unit 14. The system control unit 14 and the input / output interface unit 13 are connected via a system bus 15.

  The communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2.

  The storage unit 12 includes, for example, a hard disk drive, and stores various programs such as an operating system and an information providing program.

  Further, the storage unit 12 includes a structured document (for example, an HTML (Hyper Text Markup Language) document or an XHTML document) file, an image (still image) file, and a moving image file that constitute a Web page provided to the user terminal 2. Etc. are stored.

  Here, the additional content information displayed on the Web page is defined by the structured document. Further, the additional content information is divided into three data types, for example, text, still image, and moving image. For example, when the additional content information is text, the content is described in tags (for example, <div> to </ div>) in the structured document. When the additional content information is a still image or a moving image, the file name and URL are described in a tag in the structured document. Further, the content type (hereinafter referred to as “content type”) is assigned to the additional content information, and the content type is included in a tag (for example, <div> to </ div>) in the structured document. Described in Examples of such content types include genres (categories) of products and services.

  In the structured document, the end of reproduction of the moving image data reproduced on the Web page is detected, and it is determined whether or not a user operation is performed within a predetermined time after the end of reproduction is detected. A script (for example, JavaScript (registered trademark)) for inserting additional content information at a predetermined display position on the Web page when it is determined that there is a user operation is described.

  In addition, a plurality of additional content information may be defined in the structured document. In this case, when the user operation is performed within a predetermined time after the end of the reproduction is detected, a selection criterion for selecting which additional content information among a plurality of additional content information is described in the script. . As this selection criterion, for example, it is stipulated that additional content information having the same or different content type as the moving image data content type is selected. As this selection criterion, it may be specified that any one of the plurality of additional content information is randomly selected.

  The plurality of additional content information may be defined in one structured document file or may be defined in separate structured document files.

  The input / output interface unit 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.

  The system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. Then, the system control unit 14 generates a Web page in response to the HTTP request from the user terminal 2 and transmits it to the user terminal 2. Further, the system control unit 14 reads out the moving image data stored in the moving image file from the storage unit 12 in response to the streaming distribution request from the user terminal 2 on which the Web page is displayed, and distributes the moving image data to the user terminal 2. To do. Further, the system control unit 14 determines the display order of the additional content information in accordance with an instruction from the operator. For example, the display order is determined with priority given to additional content information including text.

  Next, the configuration and function of the user terminal 2 will be described with reference to FIG.

  FIG. 3 is a block diagram illustrating a schematic configuration example of the user terminal 2.

  As shown in FIG. 3, the user terminal 2 includes an operation unit 21, a display unit 22, a communication unit 23, a drive unit 24, a storage unit 25, an input / output interface unit 26, a system control unit 27, It has. The system control unit 27 and the input / output interface unit 26 are connected via a system bus 28. As the user terminal 2, for example, a personal computer, a PDA (Personal Digital Assistant), a mobile phone, or the like can be applied.

  The operation unit 21 includes, for example, a keyboard and a mouse.

  The display unit 22 includes a display for displaying a web page or the like.

  The communication unit 23 is connected to the network NW and controls the communication state with the information providing server 1 and the like.

  For example, the drive unit 24 reads data from a disk DK (recording medium) such as a CD (Compact Disc) or a DVD (Digital Versatile Disc), and records data or the like on the disk DK.

  The storage unit 25 includes, for example, a hard disk drive and stores an operating system (O / S), a Web browser program (an example of the terminal processing program of the present invention), and the like.

  Next, the system control unit 27 includes a CPU 27a, a ROM 27b, a RAM 27c, and the like. The system control unit 27 starts the Web browser by the CPU 27a executing the Web browser program under the execution of the operating system after the Web browser is started, and the first acquisition unit, the second acquisition unit, and the display according to the present invention. Functions as a means, a moving picture acquisition means, a moving picture reproduction means, a reproduction end detection means, a determination means, and an insertion means, and performs the following processing. Note that a moving image reproduction program such as Flash Player is plugged into the Web browser, whereby the moving image data to be displayed on the Web page is reproduced while being acquired from the information providing server 1. That is, the moving image data (for example, Flash content) distributed from the information providing server 1 is received by the communication unit 23 and streamed while being stored in the buffer area of the RAM 27c.

  Next, Web page display processing in the system control unit 27 of the user terminal 2 will be described with reference to FIG.

  FIG. 4 is a flowchart showing Web page display processing in the system control unit 27 of the user terminal 2.

  First, the Web page display process shown in FIG. 4 will be described. In the Web page display process shown in FIG. 4, the Web browser is activated in the user terminal 2, and the Web page returned from the information providing server 1 is responded to the HTTP request transmitted from the user terminal 2 to the information providing server 1. The process starts when data (structured document file or the like) to be configured is received and acquired. It is assumed that additional data information is included in the data constituting the acquired Web page.

  In the Web page display process shown in FIG. 4, the system control unit 27 of the user terminal 2 displays the acquired Web page in the window screen that appears on the display of the display unit 22 (step S1).

  Next, the system control unit 27 determines whether or not there is an instruction to start playback of moving image data related to a moving image to be displayed on the Web page (step S2). For example, it is determined that there is a reproduction start instruction when a user clicks a reproduction start button provided in a moving image display area incorporated on a Web page. Note that it may be determined that there is a reproduction start instruction triggered by the display of the Web page.

  When the system control unit 27 determines that there is a reproduction start instruction (step S2: YES), the system control unit 27 proceeds to step S3, and when it determines that there is no reproduction start instruction (step S2: NO), Proceed to step S12.

  In step S3, the system control unit 27 activates the moving image reproduction program and performs reproduction processing. In this reproduction process, the system control unit 27 transmits a streaming distribution request to the information providing server 1 and reproduces the moving image data from the information providing server 1 while downloading (accumulating and storing it in the buffer area). The reproduced moving image (each frame) is displayed on the Web page.

  Next, the system control unit 27 determines whether or not there is a user operation (step S4). When the system control unit 27 determines that there is a user operation (step S4: YES), the system control unit 27 proceeds to step S5, and when it is determined that there is no user operation (step S4: NO), step S7. Proceed to

  In step S5, the system control unit 27 determines whether the user operation performed by the user is a reproduction stop instruction from the user. For example, when the user clicks on the playback stop button, clicks on the close button (or back button) of the web page, or clicks on a hyperlink to jump to another web page, the playback stops. It is determined to be an instruction.

  If the system control unit 27 determines that the instruction is not a reproduction stop instruction (step S5: NO), the system control unit 27 performs a process (for example, a moving image data pause process) according to a user operation (step S6). On the other hand, if the system control unit 27 determines that the instruction is to stop playback (step S5: YES), the system control unit 27 stops playback of the moving image data and proceeds to step S12.

  In step S7, the system control unit 27 determines whether or not the reproduction end of the moving image data has been detected. The end of the reproduction of the moving image data is detected when the reproduction of the moving image data is started (start time on the timeline) and then played to the end (end time on the timeline). It should be noted that after video data playback has started, a user skip operation is performed halfway (moving images are not displayed during a certain period of time), and the end of video data playback is detected even when the video data has been played to the end. However, when this skip operation is performed, it may be configured not to determine that the end of reproduction of moving image data has been detected. If comprised in this way, presentation of additional content information can be abbreviate | omitted with respect to the user who is watching the moving image somehow (it is not much interested in the moving image content information).

  If the end of reproduction of the moving image data is not detected (step S7: NO), the system control unit 27 returns to step S3 and continues the reproduction process. On the other hand, when detecting the end of reproduction of the moving image data (step S7: YES), the system control unit 27 starts counting a timer by a script, for example, and determines whether there is a user operation (step S8). ). As described above, the user operation at this time includes a scroll operation, a movement operation of a pointer displayed on the screen, and a touch to a touch panel display. Among these, the scroll operation will be described later. In addition, it is preferable because the additional content information can be easily inserted and sequentially inserted.

  For example, when the system control unit 27 determines that there is no scroll operation (step S8: NO), a predetermined time (for example, 2 to 5 seconds) has elapsed (for example, whether the timer has counted up). ) Is determined (step S9). If the system control unit 27 determines that the predetermined time has not elapsed (step S9: NO), the system control unit 27 returns to step S8 to perform the same processing as described above, and determines that the predetermined time has elapsed. (Step S9: YES), the process proceeds to Step S12. That is, in this process, it is determined whether, for example, a scroll operation has been performed within a predetermined time after the end of reproduction of the moving image data is detected.

  On the other hand, if the system control unit 27 determines in step S8 that the scroll operation has been performed, for example (step S8: YES), the additional content information is inserted into, for example, the lower display position in the window screen on the Web page. (Step S10).

  As described above, the additional content information is presented to the user on the condition that, for example, there is a scroll operation within a predetermined time after the end of reproduction of the moving image data is detected. It can be presumed that the video data has reached the end of playback, and that the user is interested in the moving image (assuming that if the playback does not end, it is assumed that there is no interest). This is because it is possible to estimate that the user is not browsing (and leaving) the Web page.

  For additional content information insertion, for example, an empty tag (for example, <div> to </ div> is empty) is described in advance in the structured document constituting the Web page, and scroll operation is performed. If there is, the additional content information can be changed to a specified HTML tag (in other words, switched, replaced, or replaced). Alternatively, the additional content information is inserted when the additional content information is defined as a non-display layer in the structured document constituting the Web page in advance and the user operation information satisfies a predetermined condition. This can be realized by configuring so that the layer is changed (in other words, switched).

  Next, the system control unit 27 determines whether or not the user operation is continued (for example, an operation signal related to the scroll operation is continuously input) (step S11). (Step S11: NO), the process proceeds to Step S12. If the process continues (Step S11: YES), the process returns to Step S10, and the next additional content information is displayed, for example, in the lower display position in the window screen on the Web page. Insert into. Thereby, for example, when the scroll operation is continued, a plurality of pieces of additional content information are sequentially inserted up to, for example, a settlement button for purchasing a product at the lowermost end portion of the Web page.

  FIG. 5 is a diagram illustrating a state in which additional content information is inserted after reproduction of moving image data is completed. As the moving image data is reproduced, a moving image 51 is displayed on the web page P as shown in FIG. 5A, and a reproduction bar 52 indicating a reproduction time (reproduction position) is displayed as a timeline bar as time elapses. 53 is moved to the right. Then, as shown in FIG. 5 (B), when the playback bar 52 reaches the right end of the timeline bar 53 and the scroll operation is performed within a predetermined time after the playback of the moving image data is finished, FIG. 5 (C). As shown, the additional content information X is inserted and displayed on the Web page P. When the scroll operation is continued, the next additional content information Y is inserted and displayed on the Web page P as shown in FIG.

  Here, when the display order of each additional content information is described in the structured document constituting the Web page, the system control unit 27 selects each additional content based on the display order given to each additional content information. Information is sequentially inserted on the Web page. In the example of FIG. 5, the display order of the additional content information X is the first and the display order of the additional content information Y is the second. Thereby, additional content information can be displayed in the display order determined on the operator side of the information providing server 1.

  In the above process, the insertion timing of the additional content information on the Web page is, for example, when there is a scroll operation. However, “when there is a scroll operation and the next user operation is performed after this operation is completed”. Alternatively, it may be “when there is a scroll operation and a predetermined time elapses after the scroll operation is completed”.

  On the other hand, in step S <b> 12, the system control unit 27 determines whether or not there is a web page display end instruction. Then, when there is an instruction to end the display (step S12: YES), the process ends, and when there is no instruction to end the display (step S12: NO), the process returns to step S2. For example, when the user clicks a web page close button (or back button) or when a hyperlink for jumping to another web page is clicked, there is an instruction to end the display of the web page. Determined.

  As described above, according to the above-described embodiment, when there is a user operation within a predetermined time after the end of reproduction of moving image data related to a moving image displayed on a Web page is detected, additional content information Is inserted and displayed on the Web page, so that the information presented to the user who is not interested in the content of the moving image displayed on the Web page can be reduced, while the moving image displayed on the Web page is displayed. By adding information to be presented to a user who is highly interested in the content of the image, the user himself / herself can save time and effort for collecting related information and detailed information. Therefore, information is more efficiently displayed on the Web page for both users who are less interested in the content of the moving image displayed on the Web page and users who are more interested in the content of the moving image displayed on the Web page. Can be viewed.

  In the above embodiment, it is assumed that the additional content information is included in the data constituting the Web page acquired first. However, as another example, a predetermined time after the end of reproduction of the moving image data is detected. When there is a user operation within the time, the user terminal 2 may acquire a structured document file that defines additional content information from the information providing server 1. In this configuration, for example, a URL of a structured document file that defines additional content information is described in a tag in the structured document, and the structured document file is acquired according to the URL, and the additional content information is displayed on the Web page. Inserted. Alternatively, the URL of the Web page describing the additional content information is described in the tag in the structured document, and the Web page describing the additional content information according to the URL is acquired from the information providing server 1 and the Web page is displayed in the window. You may comprise so that it may be displayed on a screen.

  In the above embodiment, the additional content information is inserted into the lower display position in the window screen on the Web page. However, the additional content information is replaced with the basic content information displayed on the Web page. The additional content information may be inserted by (dynamically changing).

  Further, as shown in FIGS. 5C and 5D, the additional content information X and Y are not sequentially inserted, but after the additional content information X is inserted, the additional content information X is replaced with the additional content information X. You may comprise so that Y may be inserted (that is, replaced).

  As another example, selection criteria may include selecting additional content information based on a user's Web page browsing history. According to this, for example, the information providing server 1 accumulates the browsing history of the web page of the user of the user terminal 2, and after the user of the user terminal 2 logs in, the information providing server 1 Based on the browsing history of the page, additional content information with a high degree of interest of the user is selected and transmitted to the user terminal 2. Therefore, it is possible to display additional content information that is highly interesting to the user.

  As another example, selection criteria may include selecting additional content information based on collaborative filtering. According to this, for example, the information providing server 1 accumulates the preference information of many users, and after the user of the user terminal 2 logs in, the information providing server 1 has another similar preference to the logged-in user. The additional content information is selected using the user information and transmitted to the user terminal 2. Therefore, it is possible to display additional content information estimated to be preferred by the user.

DESCRIPTION OF SYMBOLS 1 Information provision server 2 User terminal 11 Communication part 12 Storage part 13 Input / output interface part 14 System control part 15 System bus 21 Operation part 22 Display part 23 Communication part 24 Drive part 25 Storage part 26 Input / output interface part 27 System control part 28 System bus NW Network S Information provision system

Claims (8)

A terminal device accessible to a server device via a network,
First acquisition means for acquiring a Web page from the server device;
A second acquisition means for acquiring additional should do additional content information from the server device on the Web page,
Display means for displaying the acquired web page;
Moving image acquisition means for acquiring moving image data to be displayed on the displayed web page from the server device;
Video playback means for playing back the acquired video data;
First determination means for determining whether or not there is a predetermined user operation during reproduction of the moving image data;
Playback end detection means for detecting the end of playback of the video data;
Second determination means for determining whether or not there has been a user operation within a predetermined time after the end of reproduction is detected by the reproduction end detection means;
Only when it is determined that the user operation is not performed by the first determination unit and the user operation is performed by the second determination unit, the predetermined display position on the displayed Web page is set. Adding means for adding the additional content information;
A terminal device comprising: The terminal device according to claim 1,
The terminal device, wherein the user operation is a scroll operation on the displayed Web page. The terminal device according to claim 1 or 2,
The terminal device characterized in that the second acquisition means acquires the additional content information related to the moving image data. The terminal device according to any one of claims 1 to 3,
The server device stores a plurality of pieces of additional content information, and each additional content information is given a display order to be displayed on the Web page,
It said additional means, on the basis of the display order that is assigned to each additional content information, the terminal apparatus characterized by sequentially adding the respective additional content information. The information providing system according to any one of claims 1 to 4,
The terminal device characterized in that the adding means adds the additional content information by replacing the basic content information displayed on the Web page or the previously added additional content information . A method for adding information on a web page in a terminal device accessible to a server device via a network,
Obtaining a web page from the server device;
Obtaining additional content information to be added on the Web page from the server device;
Displaying the acquired web page;
Obtaining from the server device moving image data to be displayed on the displayed web page;
Replaying the acquired video data;
A first determination step of determining whether or not there is a predetermined user operation during reproduction of the moving image data;
Detecting the end of reproduction of the video data;
A second determination step of determining whether or not a user operation has been performed within a predetermined time after the end of reproduction is detected;
Only when it is determined that the user operation is not performed in the first determination step and the user operation is determined in the second determination step, the predetermined display position on the displayed Web page is set. Adding the additional content information;
A method of adding information on a Web page, characterized in that A computer that can access the server device via a network,
First acquisition means for acquiring a Web page from the server device;
Second acquisition means for acquiring additional content information to be added to the Web page from the server device;
Display means for displaying the acquired web page;
Moving image acquisition means for acquiring moving image data to be displayed on the displayed web page from the server device;
Video playback means for playing back the acquired video data;
First determination means for determining whether or not there is a predetermined user operation during reproduction of the moving image data;
Reproduction end detection means for detecting the end of reproduction of the video data;
Second determination means for determining whether or not there has been a user operation within a predetermined time after the end of reproduction is detected by the reproduction end detection means; and
Only when it is determined that the user operation is not performed by the first determination unit and the user operation is performed by the second determination unit, the predetermined display position on the displayed Web page is set. A terminal processing program that functions as an adding means for adding the additional content information . An information providing system in which a terminal device can access a server device via a network,
Control means for displaying a Web page acquired from the server device on a display means of the terminal device;
Moving image reproduction means for reproducing moving image data acquired from the server device and displayed on the displayed web page;
First determination means for determining whether or not there is a predetermined user operation in the terminal device during reproduction of the moving image data;
Playback end detection means for detecting the end of playback of the video data;
Second determination means for determining whether or not there has been a user operation in the terminal device within a predetermined time after the reproduction end is detected by the reproduction end detection means;
Only when it is determined that the user operation is not performed by the first determination unit and the user operation is performed by the second determination unit, the predetermined display position on the displayed Web page is set. Adding means for adding additional content information acquired from the server device;
An information providing system comprising:

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