JP4999966B2 - Route guidance apparatus, method and program - Google Patents

Description

  The present invention relates to an advertisement output accompanying route guidance.

  In recent years, along with the development of information technology and the popularization of electronic advertisements, a device has been devised for outputting advertisements such as voice along with route guidance of a car navigation device (referred to as “car navigation”). As an example, in a car navigation system, a place where you want to advertise in response to a user operation according to the advertisement by outputting an advertisement related to the place you want to advertise, such as a shopping spot or a sightseeing spot according to the current position of your vehicle. There is an example of performing a route guidance to the destination (see, for example, Patent Document 1).

JP 2008-139169 A

  However, there may be a case where the user cannot stop at the place where the advertisement is desired depending on the situation of the process such as the congestion situation or the user's hurry, and the effect of the output advertisement cannot be obtained.

  In view of the above problems, an object of the present invention is to increase the effect of voice advertisements output along with route guidance.

  Based on the above object, one aspect (1) of the present invention is a route guidance device that outputs a voice advertisement together with route guidance to a destination, in association with the place to be advertised, and for guiding to the place to advertise. An advertisement storage means for storing a first advertisement and a second advertisement for directing to an electronic commerce service relating to the place where the advertisement is desired, and a relative relationship between the place where the advertisement is desired, the current position and the traveling direction. Based on the relationship, advertisement switching is performed to switch the first advertisement before passing and the second advertisement after passing as the output advertisement according to whether or not the route guidance device has passed on the route where the advertisement is desired. And an advertisement output means for outputting the switched first advertisement or the second advertisement.

  According to another aspect (6) of the present invention, the above aspect is captured in the category of the method. In the route guidance method in which the computer outputs a voice advertisement together with the route guidance to the destination, the computer Correspondingly storing a first advertisement for guiding to a place where the advertisement is desired and a second advertisement for guiding the electronic commerce service related to the place where the advertisement is desired in a predetermined advertisement storage means; Based on the relative relationship between the location to be advertised, the current position and the direction of travel, the computer determines whether the route guidance device has passed the location to be advertised on the route before the first pass. An advertisement switching step of switching the second advertisement as an output advertisement after passing through the advertisement, and the computer outputs the switched first advertisement or the second advertisement. Characterized in that it comprises an advertisement output step of, a.

  According to another aspect (7) of the present invention, the above aspect is captured in the category of a computer program. In the route guidance program for outputting a voice advertisement together with the route guidance to the destination by controlling the computer, the computer A predetermined advertisement storage means for associating a first advertisement for guiding to a place where the advertisement is desired and a second advertisement for guiding the electronic commerce service related to the place where the advertisement is desired, in association with the place where the advertisement is desired And based on the relative relationship between the place to be advertised, the current position and the traveling direction, the computer determines whether the route guidance device has passed the route on the route before the passage. Switches the first advertisement and after passing the second advertisement as an output advertisement, and causes the computer to switch the first advertisement or Characterized in that for outputting said second advertisement.

  In this way, by switching and outputting different advertisements according to the relationship between the place where the advertisement is desired and the current position or traveling direction, it is also possible to induce electronic commerce for the place where the advertisement is desired that has passed in the process. Therefore, it is possible to increase the effect of the voice advertisement output along with the route guidance.

  According to another aspect (2) of the present invention, in any one of the above aspects, when a predetermined instruction operation is input to the first advertisement, a route search from the current position to the place where the advertisement is desired is performed. It has a route search means.

  In this way, in response to an instruction operation to the first advertisement, a route search (change of destination, addition of a waypoint, etc.) to a place to be advertised such as a store in the real space can be performed, so that the place to advertise is a traveling direction. In such cases, customers can be guided smoothly to the place where they want to advertise.

  According to another aspect (3) of the present invention, in any of the above aspects, when a predetermined instruction operation is input to the second advertisement, the electronic commerce service related to the second advertisement is guided to the second advertisement. It has a service guidance means.

  In this way, in response to an instruction operation to the second advertisement, guidance (for example, access to a shopping site or registration of a bookmark on a web browser) to an electronic commerce service (a store in a virtual space) related to the advertisement is performed. By doing so, the use of the electronic commerce service is expected even in the process of passing the place where the advertisement is desired, so that the effect of the voice advertisement accompanying the route guidance is increased.

  According to another aspect (4) of the present invention, in any one of the above aspects, when a place to be advertised is included in the sector-shaped determination area defined by the center angle and the radius with the current position as the center, It further has an advertisement selection means for selecting a corresponding advertisement as the switching target, and the advertisement selection means changes at least one of the central angle and the radius defining the determination area in accordance with a traveling speed. And

  In this way, when selecting an advertisement to be output based on whether the place to be advertised is included in the fan-shaped determination area that requires the current position, the radius is increased or the center angle is decreased if the traveling speed is high. When the running speed is low, the advertisement can be displayed according to the position suitable for the user's hurry by reducing the radius or widening the central angle.

  According to another aspect (5) of the present invention, in any one of the above aspects, when the advertisement switching unit includes a place to be advertised in the determination area that opens toward the traveling direction, the route guidance is provided for the place to advertise. When the device switches to the first advertisement before passing and the place to be advertised is included in the determination area opened toward the opposite side of the traveling direction, the second route is set as the route guidance device after the route guidance device has passed. It is characterized by switching to an advertisement.

  As described above, the sector-shaped determination area used for switching the advertisement to be output is inverted forward corresponding to the place to be advertised before passing, and backward correspondingly after passing, so that the sign is inverted with the same position determination algorithm. It is possible to cope with the switching of advertisements before and after passing by simple arithmetic processing such as.

  It should be noted that a category (method for the apparatus, program for the method, etc.) different from each of the above-described modes and more specific modes described below are also included in the present invention. For different categories, “means” shall be appropriately read as “step”.

  ADVANTAGE OF THE INVENTION According to this invention, the effect of the voice advertisement output with route guidance can be increased.

The functional block diagram which shows the structure of embodiment of this invention. The figure which illustrates the information (data) used by embodiment of this invention. The conceptual diagram which shows the audio | voice advertisement in embodiment of this invention. In the embodiment of the present invention, the conceptual diagram which illustrates the judgment standard whether it passed the advertisement place. The conceptual diagram which illustrates the determination area | region used for determination whether it passed the advertisement place in embodiment of this invention according to speed. The conceptual diagram which illustrates according to the direction which looked at the determination area | region used for determination whether it passed the advertisement place in embodiment of this invention from the present position. The flowchart which shows an example of the process sequence in embodiment of this invention.

  Next, modes for carrying out the present invention (referred to as “embodiments”) will be described with reference to the drawings. It should be noted that assumptions common to those already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
The present embodiment relates to a route guidance device (hereinafter referred to as “this device” or “car navigation”) that outputs a voice advertisement together with route guidance to a destination. The apparatus 1 shown in the configuration diagram of FIG. 1 receives and outputs an advertisement corresponding to a route from the server 3, and communication between the apparatus 1 and the server 3 is performed by a communication network N such as a mobile phone network or the Internet. Done via.

  The apparatus 1 has at least an arithmetic control unit 6 such as a CPU, a storage device 7 such as an external storage device (HDD or DVD drive) or a main memory, and a communication network N (Internet, mobile phone) as a general computer configuration. Communication means 8 (LAN adapter, etc.) with a telephone network, wireless LAN, etc. In addition, the apparatus 1 includes a navigation-related configuration such as a GPS mechanism, a gyro sensor, a vehicle speed pulse sensor, and a VICS receiver.

  In the apparatus 1, a predetermined computer program (not shown) stored (installed) in advance in the storage device 7 controls the arithmetic control unit 6, so that elements (11, 12, 13, etc.) shown in FIG. Etc.). Among these elements, the information storage means can be realized in the storage device 7 in any format such as various databases (also referred to as “DB”), variables such as files and arrays, various stacks and registers, and system setting values.

  Among such storage means, as illustrated in FIG. 2, the advertisement storage means 11 is associated with a place where an advertisement is desired (hereinafter abbreviated as “advertisement place”) and is directed to the advertisement place. And a second advertisement (abbreviated as “EC advertisement”) for guiding to an electronic commerce service relating to the advertisement place. It is. Each means other than the storage means is a processing means for realizing and executing the following information processing functions and operations.

[2. (Basic effects)
In the apparatus 1 as described above, whether or not the advertisement switching unit 12 has passed through the advertisement place on the route based on the relative relationship between the advertisement place and the current position and the traveling direction. Accordingly, the local advertisement before passing and the EC advertisement after passing are switched as output advertisements, and the advertisement output means 13 outputs the switched local advertisement or EC advertisement from the speaker SP.

  The place where the advertisement is output may be a section where a certain distance is opened between the voice guidance points where the traveling direction is output within a predetermined distance from the advertisement place (such as a store). Is determined based on the predicted speed estimated from the current average speed of the own vehicle, VICS traffic jam information, and the like. For example, in the example of FIG. 3, it is assumed that there is a traffic jam section J in the middle of the route R from the departure place to the destination, and there is a coffee shop T that is an advertising place in the vicinity.

  In this case, if a free time between the voice guidance points P occurs in the traffic jam section J for a predetermined time before the vehicle approaches the store T and passes through, “Would you like a good coffee for a break?” The local advertisement is output by voice as shown in FIG. On the other hand, the time between the voice guidance points P does not match the timing until the vehicle passes close to the store T, and when the output of the advertisement is passed, “If you order freshly roasted coffee ...” (FIG. 2) The EC advertisement is output by voice.

  In this way, by switching and outputting different advertisements according to the relationship between the advertising location and the current position or traveling direction, the advertising that leads to electronic commerce even for the advertising location that has passed in the process Since the effect can be obtained, the effect of the voice advertisement output along with the route guidance can be increased.

  The advertisement place (place where the advertisement is desired) may be a place where the advertisement is desired to be output or a place such as a store where the advertisement is desired to be heard. FIG. 4 illustrates a criterion for determining whether or not the advertisement place has been passed. In this figure, a thick solid line is a road, and a solid line running in the vertical direction in the center of the figure is a road R.

  That is, as a criterion for determining whether or not the advertisement place (for example, the store T) has passed, the vehicle position A may have passed the position P4 where a perpendicular line (one-dot chain line in the figure) is dropped from the advertisement place to the route R. It is conceivable that the vehicle position A has passed a branch point P5 between the route R2 to the advertisement place and the current route R. Moreover, even if it passes the position P4 and the branch point P5 which dropped those perpendicular lines, if it is in the predetermined tolerance P6 which can still return to an advertisement place, the standard of judging before passing, etc. can be considered.

[3. Example of processing using judgment area]
Subsequently, an example of processing for switching between the local advertisement and the EC advertisement as described above or selecting an advertisement place to be switched will be described more specifically. In the following example, the advertisement data is provided from the server 3 every time a route is set, and there is advertisement data for a plurality of advertisement locations with respect to one set route as illustrated in FIG. There is a case to do.

  Even when there are a plurality of advertisement locations, when the advertisement selection means 14 includes an advertisement location within a sector-shaped determination area defined by the center angle and radius with the current position as the center, the advertisement corresponding to the advertisement location is If it is selected as an object to be switched, an advertisement can be output for one advertisement place at a time. At this time, in this embodiment, the navigation function unit 10 detects at least one of the center angle and the radius that define the determination area. Change according to the running speed.

  For example, FIG. 5 is a conceptual diagram illustrating a relative comparison example of determination areas when the speed is high and when the speed is low. That is, as illustrated in FIG. 5A, the determination area F1 when the traveling speed is high has a relatively large radius and a small central angle θ1. On the other hand, as illustrated in FIG. 5B, the determination area F2 when the traveling speed is low has a relatively small radius and a large central angle θ2. Note that only one of the radius and the central angle may be changed according to the speed.

  As described above, when the advertisement to be output is selected based on whether the advertisement place is included in the sector-shaped determination area that requires the current position and the traveling speed is high (FIG. 5 (1)), the radius is increased. By doing so, an advertisement is output for a distant advertisement place early to give the user time to review, or an advertisement at an advertisement place that is not too far from the search route is displayed by narrowing the center angle. On the other hand, when the traveling speed is slow (FIG. 5 (2)), an advertisement place that is more distant from the search route by outputting the advertisement mainly for a nearby advertisement place by reducing the radius or by widening the central angle. The advertisement is also output. Thus, the advertisement effect can be further improved by displaying the advertisement related to the position suitable for the user's rushing degree.

  In addition, by using the sector-shaped determination area in an inverted direction, the local advertisement and the EC advertisement can be switched for the advertisement place. In this case, as illustrated in FIG. 6 (1), the advertisement switching unit 12 displays the advertisement place (for example, soba store X) in the determination area F3 that opens toward the traveling direction that is the destination direction when viewed from the company position A. Is included, the advertisement location is switched to the local advertisement before the route guidance device passes. On the other hand, as illustrated in FIG. 6 (2), the advertisement switching unit 12 determines that the advertisement place is after the route guidance device has passed when the advertisement place is included in the determination area opened toward the opposite side of the traveling direction. Switch to EC advertising.

  As described above, the sector-shaped determination region used for switching the advertisement to be output is directed forward (for example, FIG. 6 (1)) before passing through the advertisement place, and backward (for example, FIG. 6 (2)) after passing. Inverting to, the advertisement can be switched between before and after passing by a simple arithmetic process such as inverting the sign by the same position determination algorithm.

[4. (Example of flowchart)
The selection of the advertisement place and the advertisement switching as described above may be integrated, and an example of the processing procedure in this case is shown in the flowchart of FIG. In this figure, the process in the present apparatus 1 (car navigation system) in FIG. 1 is shown on the left side of the broken line, and the process in the server 3 is shown on the right side of the broken line. That is, in the present apparatus 1, the navigation function unit 10 serving as a route searching means searches for a route to the destination in accordance with a user operation given from the operation unit K based on the road map data 18 prepared in advance. The route and the voice guidance point are determined (step S11), the traveling speed based on the status information from the VICS and the vehicle speed pulse is acquired (step S12), and the server 3 is notified thereof (steps S11 and S12). Moreover, the searched route display is started (step S13).

  The server 3 calculates the required time between the notified voice guidance points (step S31), and selects a section in which a voice advertisement can be inserted (referred to as “ad insertion section” or “insert section”). (Step S32), the voice advertisement suitable for the selected insertion section is searched from the storage means prepared in advance (Step S33), and the advertisement place corresponding to the voice advertisement hit in the search (in fact, its position coordinates) Etc.) and related information such as a URL for EC advertisement is associated and distributed to the apparatus 1 together with the insertion section (step S34).

  In the present apparatus 1, after downloading the voice advertisement together with the related information (step S14), the navigation function section 10 selects the advertisement in parallel with the process (not shown) for outputting the route map and the voice guidance from the display section D and the speaker SP. Each time the means 14 acquires a new current position from the navigation function unit 10 (step S15), it is determined whether the current position is an advertisement insertion section (step S16). Then, in the case of the advertisement insertion section (step S16: “YES”), the advertisement selection means 14 and the advertisement switching means 12 determine whether there is an advertisement place in the traveling direction of the current position (step S17).

  In this determination, as illustrated in FIG. 6 (1), the arithmetic control unit 6 has a sector shape defined by a central angle and a radius with the current position as the center, and a determination area F3 opened toward the traveling direction side. When an advertisement place (for example, soba store X) is included, it is determined that there is an advertisement place in the traveling direction of the current position (step S17: “YES”), and an advertisement corresponding to the advertisement place is set as the switching target. Simultaneously with the selection (operation of the advertisement selection means 14), the advertisement location is switched as an advertisement for outputting a local advertisement before the device 1 passes on the route (operation of the advertisement switching means 12), and the local advertisement is switched to the advertisement output means 13. Is output (step S18).

  If it is not determined that there is an advertisement place in the traveling direction of the current position (step S17: “NO”), the calculation control unit 6 is centered around the current position as illustrated in FIG. If an advertisement place (for example, soba store X) is included in the determination area F4 that is defined by a corner and a radius and opens toward the opposite side of the traveling direction, the advertisement place is behind the current position. Judgment is made (step S20: “YES”), and an advertisement corresponding to the advertisement location is selected as the switching target (operation of the advertisement selection means 14). The advertisement is switched as an advertisement to be output (operation of the advertisement switching unit 12), and the EC output unit 13 outputs the EC advertisement (step S21).

[5. Example of processing for advertising operations)
A user instruction operation (for example, voice, a user instruction using a touch panel, etc .; the same applies hereinafter) for the local advertisement or EC advertisement output as described above is responded by the following process. First, when a route search instruction is input as a predetermined instruction operation for a local advertisement (step S18) (step S19), the navigation function unit 10 serving as a route search means searches for a route from the current position to the advertisement location. Is performed (step S11). The specific mode of route search in this case is free, such as changing the destination and adding a waypoint.

  In this way, by conducting a route search to an advertising place such as a store in the real space in response to an instruction operation to the first advertisement, smooth guidance of the customer to the advertising place when the advertising place is in the traveling direction, etc. Can be realized.

  When a predetermined instruction operation such as an order instruction is input to the EC advertisement (step S21) (step S22), the service guiding unit 15 accesses the ordering procedure page of the shopping site according to the content of the instruction operation. Or it guide | induces to the electronic commerce service regarding the EC advertisement by processing, such as bookmark registration (step S23) of a web browser.

  In this way, in response to the instruction operation to the second advertisement, the store in the virtual space can be used even if the process is in the process of passing the advertisement place by guiding to the electronic commerce service related to the advertisement. Since it is expected to be used for an electronic commerce service, the effect of voice advertisement accompanying route guidance increases.

[6. Other embodiments]
In addition, said each embodiment is only an illustration, and this invention includes what is illustrated below and other embodiment other than that. For example, in the above embodiment, the route search is performed on the car navigation side, and the voice advertisement data is provided on the server side. However, the present invention is also a stand-alone device, for example, the route search processing is performed on the server side. It can also be realized as a dependent so-called off-board route guidance device.

  In addition, each element such as means may be realized by other information processing mechanisms such as an electronic circuit based on a wired logic or the like without being limited to an arithmetic control unit of a computer. Also, each configuration diagram, data and image, screen and other diagrams, flowchart diagrams, and the like are merely examples, and the presence / absence of each element, its order, specific contents, and the like can be changed as appropriate. For example, the device of the present invention may be configured by combining a plurality of devices, and is not limited to the in-vehicle fixed type, but in the form of software used by being incorporated into a portable navigation device or a mobile phone terminal device by downloading. It can also be realized.

1 Route guidance device (this device, car navigation system)
3 Server 6 Arithmetic Control Unit 7 Storage Device 8 Communication Unit 10 Navigation Function Unit 11 Advertisement Storage Unit 12 Advertisement Switching Unit 13 Advertisement Output Unit 14 Advertisement Selection Unit 15 Service Guidance A Own Vehicle Position D Display Unit J Congestion Section K Operation Unit N Communication network P Voice guidance point P4 Position P5 Branch point P6 Permissible range R, R2 Route F1-F4 Judgment area SP Speaker T Store X Soba store

Claims (7)

In a route guidance device that outputs a voice advertisement together with route guidance to a destination,
An advertisement storage means for storing a first advertisement for guiding to a place where the advertisement is desired and a second advertisement for guiding to an electronic commerce service related to the place where the advertisement is desired, in association with the place where the advertisement is desired;
Based on the relative relationship between the place to be advertised, the current position and the traveling direction, whether or not the route guidance device has passed the place to advertise on the route, the first advertisement before passing, An advertisement switching means for switching the second advertisement as an advertisement to be output after passing;
An advertisement output means for outputting the switched first advertisement or the second advertisement;
A route guidance device comprising:   The route guidance device according to claim 1, further comprising route search means for searching for a route from the current position to the place to be advertised when a predetermined instruction operation is input to the first advertisement. .   3. The route according to claim 1, further comprising service guiding means for guiding to the electronic commerce service related to the second advertisement when a predetermined instruction operation is input to the second advertisement. Guide device. When a place to be advertised is included in the sector-shaped determination area defined by the center angle and radius with the current position as the center, the advertisement selection means further selects an advertisement corresponding to the place to be advertised as the switching target. ,
4. The route guidance device according to claim 1, wherein the advertisement selection unit changes at least one of the central angle and the radius defining the determination area according to a traveling speed. 5. The advertisement switching means
When the place to be advertised is included in the determination area that opens toward the traveling direction side, the route guidance device switches to the first advertisement as the route guidance device before passing,
When the place to be advertised is included in the determination area opened toward the opposite side of the traveling direction, the place to be advertised is switched to the second advertisement after the route guidance device has passed. The route guidance device according to any one of the above. In a route guidance method in which a computer outputs a voice advertisement together with route guidance to a destination,
A computer stores a predetermined advertisement in association with a place where the computer wants to advertise, a first advertisement for guiding to the place where the advertisement is desired, and a second advertisement for guiding the electronic commerce service related to the place where the advertisement is desired. Storing in the means;
Based on the relative relationship between the location to be advertised, the current position and the direction of travel, the computer determines whether the route guidance device has passed the location to be advertised on the route before the first pass. An advertisement switching step of switching the second advertisement as an advertisement to be output after passing the advertisement,
An advertisement output step in which the computer outputs the switched first advertisement or the second advertisement;
A route guidance method comprising: In a route guidance program that outputs a voice advertisement along with route guidance to a destination by controlling a computer,
A predetermined advertisement stored in a computer is associated with a place where the advertisement is desired, and a first advertisement for directing to the place where the advertisement is desired and a second advertisement for guiding the electronic commerce service related to the place where the advertisement is desired are stored. Memorize the means,
Based on the relative relationship between the location to be advertised, the current position and the traveling direction, the computer determines whether the route guidance device has passed the location to be advertised on the route before the first pass. , After passing, the second advertisement is switched as an advertisement to be output,
A route guidance program for causing a computer to output the switched first advertisement or the second advertisement.

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