JP4715465B2 - Advertising image display device - Google Patents

Description

  The present invention relates to an advertisement image display device that is installed on a merchandise display shelf or the like of a store and displays advertisements of merchandise or the like.

  In stores such as supermarkets and convenience stores, monitors that display images and tape recorders that output sound are placed near the product display shelves, and advertisements (including still images) and audio for products on the shelves are placed. It is a daily routine to guide shoppers.

In this application, in particular, recently, an advertisement image display device in which a content to be guided can be easily updated and a semiconductor memory having excellent durability and integrated with a display monitor and a speaker has been widely used. I came. An advertisement display body which is an example of this advertisement image display device is described in Patent Document 1.
JP-A-7-134555

By the way, the surrounding situation when using such an advertisement image display device in a store is various.
For example, in a place having a wide space around the merchandise display shelf, the display panel built in the apparatus has a screen that is too small to obtain a sufficient appeal effect for many shoppers.

  For this reason, the advertisement image is often displayed on a large image display device such as a plasma display panel (PDP) suspended from the ceiling using an external output function provided in the advertisement image display device.

  Also, in places where the product display shelves are close and there is only a narrow space, the distance between the display shelves and the shopper will inevitably approach, so if the display screen is not placed at a position that matches the shopper's line of sight, However, it is not possible to obtain a sufficient appeal effect.

  In this case, when the advertisement display device is adjusted to the height of the eyes, when the advertisement target product is at a low position on the shelf, the product is separated from the position where the advertisement image and the advertisement sound are emitted, and the product is found. There was a high possibility that they could not find it, could not find it immediately, and could not get it.

  When using an advertising image display device in such a narrow place, it is unavoidable that the device is often installed near the product in anticipation of a voice advertising effect, which is necessary for the user (shop side) of the advertising image display device. In some cases, the built-in image display function has little meaning.

For this reason, there is a strong demand from users to select a model depending on whether or not an image display function is built in when an advertisement image display device is introduced into a store.
On the other hand, in the conventional advertising image display device, since the image display unit is formed integrally with the housing, each independent advertising image display device must be designed and manufactured with or without an image display function. There wasn't.

For this reason, there has been a problem that the cost for molding the member becomes large and the cost is greatly increased due to the separate manufacturing process.
On the other hand, when such an advertisement image display device is used, a so-called POP (Point of Purchase) in which a sales phrase such as “30% OFF!” Or “special sale!” Is displayed in addition to the advertisement display by screen or sound. Advertising) is often affixed to the front of the display device.

  However, in the conventional (built-in) advertisement image display device with an image display unit, the screen has a surface that is almost the same height as the front of the main body or a recessed surface, so that a large POP advertisement is easily attached. There is a problem that a part of the screen is easily hidden and the advertisement image is difficult to see.

  At the store sales site, replacement of price tags, display of special sale products, etc. must be performed in a very short time, and at the same time, new POP advertisements are attached and exchanged. Accordingly, there is a case where the work is performed without sufficient consideration as to whether or not the screen is hidden, and as a result, there is a problem that the screen is hidden by the POP advertisement.

In addition, POP advertisements are often pasted frequently depending on the content to be advertised.
Adhesives and double-sided tape are provided on the back of POP advertisements, but the closer the surface of the device is to the mirror surface, the stronger the POP advertisement will be attached, and the stronger the peel-off force will be required when replacing There is a possibility that the working efficiency is lowered, the adhesive remains firmly on the surface of the casing, and the casing is soiled, or the remaining adhesive is peeled off and the casing is damaged.

Therefore, the problem to be solved by the present invention is to provide an advertisement image display device in which the image display unit is not easily hidden by a POP advertisement attached to the surface of the advertisement image display device.
It is another object of the present invention to provide an advertisement image display apparatus having a housing structure that enables manufacture of both a model with an image display unit and a model without an image display unit while suppressing an increase in cost.

  It is another object of the present invention to provide an advertisement image display device that is easy to peel off POP advertisements and is less likely to contaminate the surface of the casing of the device even if the pasting and peeling are repeated.

In order to solve the above problems, the present invention has the following means 1) to 3 ).
1) a display surface for displaying an advertising image (advertisement image display device having an image display means (53) having a 53a) (100),
From the recording medium mounting means (16) capable of mounting the recording medium (15) on which the image signal (S1) of the advertising image is recorded, and the recording medium (15) mounted on the recording medium mounting means (16). A substantially box-shaped first housing (11) containing a signal output means (30) for reading out the image signal (S1) and outputting it to the display means (53);
A substantially box-like shape having a window frame portion (54, 54B) that covers the edge portion (53a1) of the display surface (53a) in a frame shape and exposes the display surface (53a) other than the edge portion (53a1) to the outside. A second housing (52),
The first casing (11) has a recess (11a) that is recessed from the one surface (11s) on one surface (11s),
The second casing (52) is configured such that the window frame portion (54, 54B) is mounted in the recess (11a) so as to protrude with respect to the one surface (11s). Device (100, 100B).

2) The advertisement image display device (100B) according to 1), wherein the window frame portion (54B) has a tapered shape in which a protruding front end side is narrower than a root side.
3) The advertisement image display device according to 1) or 2), wherein the surface roughness Ra of the surface of the window frame portion (54, 54B) is larger than the surface roughness Ra of the one surface (11s). 100, 100B).

According to the present invention, there is an effect that the advertisement image display unit is not hidden by the POP advertisement attached to the surface.
In addition, it is possible to manufacture both a model with an advertisement image display unit and a model without an advertisement image display unit while suppressing an increase in cost.

  In addition, the POP advertisement can be easily peeled off, and the housing surface is less likely to become dirty even if the sticking and peeling are repeated.

The preferred embodiments of the present invention will be described with reference to FIGS.
FIG. 1 is an external view showing an embodiment of an advertisement image display device of the present invention.
FIG. 2 is a cross-sectional view showing an embodiment of the advertisement image display device of the present invention.

FIG. 3 is a perspective view for explaining an embodiment of the advertisement image display device of the present invention.
FIG. 4 is a sectional view for explaining an embodiment of the advertisement image display device of the present invention.
FIG. 5 is a perspective view for explaining a usage pattern in the embodiment of the advertisement image display device of the present invention.

FIG. 6 is a schematic block diagram for explaining an embodiment of the advertisement image display device of the present invention.
FIG. 7 is another diagram illustrating a usage pattern in the embodiment of the advertisement image display device of the present invention.

FIG. 8 is a diagram for explaining another example of the connecting means in the embodiment of the advertisement image display device of the present invention.
FIG. 9 is a perspective view showing a modification of the embodiment of the advertisement image display device of the present invention.

FIG. 10 is a cross-sectional view for explaining a modification of the embodiment of the advertisement image display device of the present invention.
FIG. 11 is a perspective view for explaining a modification of the embodiment of the advertisement image display device of the present invention.

FIG. 12 is a schematic cross-sectional view for explaining another example of the modification shown in FIG.
An advertisement image display device 100 according to an embodiment will be described first with reference to FIGS. 1 and 2. FIG. 1 is a schematic external view thereof, and FIG. 2 is a cross-sectional view taken along line AA in FIG. The apparatus 100 includes a main body unit 10 and an image display unit 50.

First, the main body 10 will be described.
The main body 10 has a substantially box-shaped housing 11 in which a quadrangular recess 11a is formed at the center.

An image display unit 50, the details of which will be described later, is attached to the recess 11a.
A pair of speakers 12 are attached to both sides of the recess 11 a inside the housing 11. The casing 11 is provided with an audio hole 13 in a range corresponding to the speaker 12 so that sound from the speaker 12 can be emitted to the outside.

A circuit board 14 is provided inside the housing 11.
A card slot 16 into which the memory card 15 can be inserted and removed, and a connector 18 into which a cable 17 for sending a video signal and power to the image display unit 50 is inserted and removed are attached to the circuit board 14.

In order to allow the memory card 15 to be inserted and removed from the outside, a card insertion slot 11 b is provided on one side of the housing 11.
In addition, a connection hole 11a1 through which the cable 17 passes is formed in the bottom surface 11a3 of the recess 11a of the housing 11.

  On the other side surface of the housing 11, a volume and a terminal connected to the circuit board 14 are provided. Specifically, a volume adjustment volume 19a, a playback mode changeover switch 19b, a video output terminal 19c1, an audio output terminal 19c2, and a luminance adjustment volume 19d can be adjusted and connected from the outside. The brightness adjustment volume 19d adjusts the brightness of an image displayed on the display panel 53 described later.

Next, the image display unit 50 will be described.
The image display unit 50 is a flat box-shaped display housing 52 having a display window 51 that is largely open on one side, and a display that displays an image fixed inside so that the display image can be visually recognized from the display window 51. And a display panel 53 having a surface 53a. As the display panel 53, for example, a 4 type liquid crystal display element can be used.

  The cable 17 electrically connected to the display panel 53 passes through the connection hole 52a and the connection hole 11a1 provided on the surface opposite to the display window 51 of the display housing 52, and the connector 18 of the circuit board 14. Is attached.

  The display housing 52 has a frame portion 54 that covers a peripheral edge portion 53a1 (range of width 53a1w in FIG. 2) on the display surface 53a of the display panel 53. Details of this will be described later.

The external shape and dimensions of the display housing 52 are set so that the display housing 52 is fitted and fitted with a gap having a quality with the concave portion 11a of the housing 11 of the main body 10.
The image display unit 50 is attached and fixed to the main body unit 10 by screws 22 which are connecting means for connecting the two.

  The connecting means is not limited to a screw, and a known method can be used. For example, when the housing 11 and the display housing 52 are formed of resin, they can be fixed by so-called snap fit by engaging the projections and depressions.

A specific example is shown in FIG.
In this example, the connecting means includes a substantially L-shaped engaging portion 52c provided to protrude from the display housing 52 of the image display section 50, and a recess 11a of the housing 11 so as to engage with the engaging portion 52c. This is an engagement hole 11a5 provided in.

In FIG. 8A, four connecting means are provided, and the image display unit 50 is configured to be connected by sliding the image display unit 50 with respect to the main body unit 10 as indicated by an arrow L.
FIG. 8B shows a state in which the image display unit 50 and the main body unit 10 are integrated by this connecting means. What is necessary is just to slide to the reverse direction of the arrow L, when isolate | separating both.

  With such a configuration, the image display unit 50 and the main body unit 10 can be separated by opening the connecting means. When the screws 22 are used for connection, the screw 22 can be loosened from the bottom surface side of the housing 11 by a driver or the like to separate them. If it is configured so that it can be easily attached to and detached from the portion 10 without using a tool such as a screwdriver, the connection and separation work is easier.

  Further, for an apparatus 100A that does not have the image display unit 50 (details will be described later), the user can install the image display unit 50 later, or an advertisement image display provided with the image display unit 50. The apparatus 100 can be freely configured to allow the user to remove the image display unit 50 later.

Next, the structure of the advertisement image display apparatus 100 provided with the image display part 50 is demonstrated using the block diagram of FIG.
The memory card 15 inserted into the card slot 16 stores an advertisement image (video) signal S1 and an audio signal S2 that are compressed in advance by the JPEG method or the MPEG method.

The compressed video signal S1 and audio signal S2 are expanded by the decoder 30 when read from the memory card 15.
The video signal expanded by the decoder 30 is sent to the image display unit 50 via the connector 18 and the cable 17 and displayed. The video signal can be output to the outside from the video output terminal 19c1.

On the other hand, the audio signal expanded by the decoder 30 is sent to the speaker 12 and output as audio.
The audio signal can be output to the outside from the audio output terminal 19c2.

  In the configuration described above, the main body unit 10 and the image display unit 50 have the substantially box-shaped casing 11 and the display casing 52 that are independent of each other. A model with and without can be manufactured.

That is, each model can be manufactured without preparing a mold dedicated to each model and with a common manufacturing process.
Next, an advertisement image display device 100A manufactured using the main body 10 in the embodiment of the advertisement image display device 100 described above will be described with reference to FIGS.

This advertisement image display device 100A is an advertisement image display device that does not include the image display unit 50 integrally, and the appearance is shown in FIG. 3 and the section taken along the line BB is shown in FIG.
As an application example using this advertising image display device 100A, there is a wide space around the display shelf, and images can be purchased on another large screen display device via the video output terminal 19c1 of this advertising image display device 100A. An image may be displayed to a customer.

Since the image display unit 50 is not attached to the device 100A, the front surface of the device 100A has no protrusion.
Therefore, instead of having no image display function, a large or many POP advertisements can be pasted on this surface.

  In this apparatus 100A, since the concave portion 11a can be visually recognized directly from the outside, the bottom surface 11a3 and the side surface 11a4 of the concave portion 11a are formed so as to obtain the same quality as a normal visible appearance surface.

In the example shown in FIGS. 3 and 4A, the appearance quality is improved by fitting a cap 20 that closes the connection hole 11a1 of the recess 11a.
This connection hole 11a1 can also be provided in the side surface of the recessed part 11a, as shown in FIG.4 (b). The connection work of the cable 17 when attaching the image display unit 50 is somewhat difficult, but it is preferable as an appearance quality because the cap 20 is difficult to see from the outside.

When the image display unit 50 is mounted, the connection hole 52 a of the cable 17 is provided on the side surface of the display housing 52.
Here, returning to FIG. 1 and FIG. 2, the advertisement image display device 100 integrally including the image display unit 50 will be described in more detail. As shown in these drawings, the most protruding end portion on the front side of the image display unit 50 protrudes by a distance H with respect to the front surface 11s (surface on the display surface 53a side) of the housing 11 of the main body unit 10. ing.

  Specifically, in the display housing 52, the end surface 54a of the frame portion 54 that improves the quality by concealing the edge 53a1 around the display surface 53a of the display panel 53 is a distance from the front surface 11s of the housing 11. Only H protrudes.

Further, the width W of the end surface 54a of the frame portion 54 is set to the minimum necessary width.
Accordingly, when a POP advertisement having an adhesive layer or the like on the back surface is pasted on the advertisement image display device 100, it is difficult to paste across the frame portion 54 because it protrudes.

Further, since the width W of the end surface 54a of the frame portion 54 is extremely narrow, it is difficult to firmly attach the POP advertisement to the end surface 54a.
Therefore, as shown in FIG. 5, the POP advertisement 21 is pasted so as to be positioned outside the frame portion 54 without the operator's particular attention. Therefore, the display surface 53 a of the display panel 53 is displayed on the POP advertisement 21. There is no problem of hiding.

In addition, since it is not necessary to pay particular attention to whether or not the screen is hidden in the pasting work, it is possible to efficiently perform new pasting and replacement work for the POP advertisement 21.
Next, an example in which the above-described frame portion 54 of the image display unit 50 has a tapered shape with the protruding tip side narrower than the root side will be described. For example, a specific example in which the end face 54a is curved will be described with reference to FIGS. 9 and 10 corresponding to FIGS. 1 and 2 described above.

9 is an external perspective view showing a modified example of the embodiment of the advertisement image display device according to the present invention, and FIG. 10 is a cross-sectional view taken along the line CC in FIG.
This modification is provided with an image display unit 50B in which the cross-sectional shape of the frame portion 54 of the display housing 52 in the above-described embodiment is different, and in a portion common to FIGS. 1 and 2 in FIGS. Are given the same reference numerals.

  As shown in FIG. 10, the image display portion 50B of the advertisement image display device 100B is formed such that the end portion 54Ba of the frame portion 54B has a tapered shape and has an arcuate cross-sectional shape with a radius R. .

Therefore, even if the POP advertisement 21 is to be pasted on the frame portion 54B, the POP advertisement 21 and the frame portion 54B are in line contact at the pasting portion, and a sufficient pasting area cannot be obtained.
Therefore, it is extremely difficult to attach the POP advertisement to the frame portion 54B, and the advertisement image display device 100B according to this modification has an effect that the display surface 53a is very unlikely to be hidden by the POP advertisement 21.

  In each of the advertisement image display devices 100, 100A, and 100B described in detail above, it is more preferable that the front surface 11s of the housing 11 to which the POP advertisement 21 is attached is formed to have a surface roughness within a predetermined range. The surface roughness will be described using FIG. 11 as a representative of the advertisement image display device 100B which is a modification of the embodiment.

  That is, at least the front surface 11s of the housing 11 to which the POP advertisement 21 can be attached is formed so that the surface roughness Ra is 25 μm. In FIG. 11, the range AR1 having the first surface roughness is shown as a dark shaded range. If the casing 11 is formed by resin injection molding, the casing 11 having the front surface 11 s having the surface roughness can be obtained relatively easily by performing a well-known embossing process on the cavity of the mold.

This is because if the surface to be adhered (front surface 11s) has appropriate irregularities, the contact area with the adhesive of the POP advertisement 21 can be set to the optimum contact area for repeated application.
The inventors have found that the range of the surface roughness Ra value at which this optimum contact area can be obtained is 20 μm to 30 μm. If the front surface 11s of the housing 11 is formed within the range of the surface roughness Ra, a sufficient adhering force can be obtained when the POP advertisement 21 is applied to the front surface 11s, while pulling with an appropriate force in the peeling operation by hand. The front surface 11s of the housing is not soiled because it can be peeled off and almost no adhesive remains.

  In addition, if the end surfaces 54a and 54Ba of the frame portions 54 and 54B in the embodiment and its modification are formed so as to have a larger surface roughness, even if an attempt is made to stick the POP advertisement 21 to the frame portions 54 and 54B. This is preferable because the contact area becomes smaller, almost no sticking force can be obtained, and sticking becomes more difficult.

  Specifically, the surface roughness Ra of the end surfaces 54a and 54Ba of the frame portions 54 and 54B is naturally larger than the front surface 11s of the housing 11, and the surface roughness Ra is preferably 40 μm or more. In FIG. 11, the second range AR2 having a surface roughness larger than the first range is shown as a thin shaded range.

FIG. 7 shows an installation example in which the advertisement image display device 100 of the above-described embodiment is installed on a product display shelf. Of course, the advertisement image display device 100B can be applied to this installation example.
This is a display shelf for a can beverage 61 of a new product. An advertisement for the product is displayed as a moving image on the display surface 53 a of the display panel 53, and an advertisement sound is output from the speaker 12.

  A plurality of POP advertisements 21 are affixed to the front surface 11s of the main body 10 of the advertisement image display device 100, but the frame portion 54 of the image display unit 50 protrudes from the front surface 11s of the main body 10, and its end surface 54a. Since the width of the POP advertisement 21 is narrow, the POP advertisement 21 is securely pasted on the front surface 11s of the main body unit 10 without covering a part of the display surface 53a.

  Further, in the case of the advertisement image display device 100B according to the modified example, the frame portion 54B of the image display portion 50B similarly protrudes from the front surface 11s of the main body portion 10, and its end surface 54Ba has an arc-shaped cross section and has a flat surface portion. Since the POP advertisement 21 is not attached to the frame portion 54B, the POP advertisement 21 is surely fit only on the front surface 11s of the main body 10 without covering a part of the display surface 53a. Affixed.

  In any of the advertisement image display devices 100 and 100B, the surface of the front surface 11s of the main body portion 10 is formed with a surface roughness Ra of 20 μm to 30 μm, so that the POP advertisement 21 is pasted with a sufficient pasting force. At the same time, it is easy to peel off and there is no adhesive remaining on the front surface 11s, and it can be peeled off cleanly.

  Furthermore, since the surface of the frame portions 54 and 54B is formed with a surface roughness Ra of 40 μm or more, the POP advertisement 21 is extremely difficult to be attached, and the POP advertisement 21 is erroneously attached to the frame portions 54 and 54B. However, it easily falls off and does not cover part of the screen 53a.

The embodiment of the present invention is not limited to the above-described configuration and procedure, and it goes without saying that modifications other than the above-described modifications may be made without departing from the gist of the present invention.
For example, the housing | casing part 11 may be comprised so that the baseplate 11b can be isolate | separated as a different body.

  The cross-sectional shape of the frame portion 54B is preferably a tapered shape, but is not limited to the arc shape described above, and is more preferably a shape having no flat surface on the tip side. For example, there is a substantially triangular cross-sectional shape having a top on the tip side.

  If it demonstrates using FIG. 12 which is sectional drawing of the frame part 54B, Fig.12 (a) shows the thing of the cross-sectional arc shape mentioned above which is the 1st example of a tapering shape, and the cross-sectional shape of a frame part is FIG. The second example of b) may be a triangular section having a top 54t on the tip side, or the third example of FIG. 12C may be a triangular section having a top 54t on the side surface. The thing of the cross-sectional shape which has multiple top parts 54t which are the 4th example of 12 (d) may be sufficient. Of course, it goes without saying that these may be combined appropriately.

It is an external view which shows the Example of the advertisement image display apparatus of this invention. It is sectional drawing which shows the Example of the advertisement image display apparatus of this invention. It is a perspective view explaining the Example in the housing | casing structure of the advertisement image display apparatus of this invention. It is sectional drawing explaining the Example in the housing | casing structure of the advertisement image display apparatus of this invention. It is a perspective view explaining the usage pattern in the Example of the advertisement image display apparatus of this invention. It is a schematic block diagram explaining the Example of the advertisement image display apparatus of this invention. It is another figure explaining the usage pattern in the Example of the advertisement image display apparatus of this invention. It is a perspective view which shows the modification of the Example of the notification image display apparatus of this invention. It is a perspective view which shows the modification of the Example in the advertisement image display apparatus of this invention. It is sectional drawing explaining the modification of the Example in the advertisement image display apparatus of this invention. It is a perspective view explaining the modification of the Example in the advertisement image display apparatus of this invention. It is a schematic sectional drawing explaining the other example of the modification shown in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Main part 11 Case 11a Recess 11a1 Connection hole 11a3 Bottom 11a4 Side 11a5 Engagement hole 11s Front 12 Speaker 13 Audio hole 14 Circuit board 15 Memory card (recording medium)
16 Card slot 17 Cable 18 Connector 19a Volume adjustment volume 19b Playback mode changeover switch 19c1 Video output terminal 19c2 Audio output terminal 19d Brightness adjustment volume 20 Cap 21 POP advertisement 22 Screw (connection means)
30 Decoder 50 Image display portion 51 Display window 52 Display housing 52a Connection hole 52c Engagement portion 53 Display panel 53a Display surface 53a1 Edge portions 54, 54B Frame portions 54a, 54Ba End surfaces 100, 100A, 100B Advertising image display device H (protrusion) Distance W (frame) width S1 image (video) signal S2 audio signal

Claims (3)

A ADVERTISEMENT image display device having an image display unit having a display surface for displaying an advertising image,
A recording medium mounting unit capable of mounting a recording medium on which an image signal of the advertising image is recorded, and a signal output for reading the image signal from the recording medium mounted on the recording medium mounting unit and outputting the read image signal to the display unit A substantially box-shaped first housing containing the means;
A substantially box-shaped second housing having a window frame portion that covers an edge portion of the display surface in a frame shape and exposes the display surface other than the edge portion to the outside;
The first housing has a recess recessed from the one surface on one surface thereof,
The advertisement image display device, wherein the second casing is mounted in the recess so that the window frame protrudes from the one surface.   The advertisement image display device according to claim 1, wherein the window frame portion has a tapered shape in which a protruding front end side is narrower than a root side. The advertisement image display device according to claim 1, wherein a surface roughness Ra of a surface of the window frame portion is larger than a surface roughness Ra of the one surface .

Images