JP2005189625A - Article advertising apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To diversify an article displaying method by manufacturing an article advertising apparatus compactly and giving flexibility to its installation, and to inexpensively manufacture it. <P>SOLUTION: The article advertising apparatus (1) is equipped with a recording medium (2) where article advertisement information is recorded, a reproducing device (3) which has a video display monitor (12), an audio output terminal (13), etc., and reproduces video and audio of the recorded article advertisement information, a speaker system (4) connected thereto, and a storage case (5) which houses the reproducing device (3) and speaker system (4), and is provided with an opening part (41) for the video display monitor and an opening part (42) for audio output on the front of the storage case (5), an opening part (43) for an operation part on the top of the storage case (5), and a means for installation such as a channel-shaped holder (52) on the back of the storage case (5). <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a product advertisement apparatus that is installed in a store and that uses information such as video and audio related to a product to explain and advertise the product.

  In stores, advertisements called POP (Point of Purchase Advertising) are often placed beside products. Conventional POPs are mostly made of paper such as posters, but so-called electronic POP devices that use VTRs or the like to display and output advertisement images of products have come to be used.

  More recently, a system using a DVD on which an advertisement related to a product is recorded has been proposed (see, for example, Patent Document 1). DVDs are superior to conventional video tapes in terms of image quality, sound quality, and durability, and are rapidly spreading.

JP 2002-268599 A (Claim 1, FIG. 1 etc.)

  However, since the DVD player disclosed in the above-mentioned Patent Document 1 takes up space, it takes up a lot of space when combined with a display device such as a liquid crystal monitor or a speaker. As a result, the displayed products are hidden or the display space is reduced, which is not desirable as a store display condition. In addition, since the space of the advertising device becomes large, even when the advertising device is manufactured in combination with the display shelf, it may be impossible to install the advertising device due to the store floor area. Furthermore, since the DVD player itself is expensive, it is expensive to install.

  Accordingly, in the present invention, in view of the above-mentioned problems, a product advertisement device that can be manufactured at a low cost by manufacturing a product advertisement device in a compact manner and providing a wide range of product display methods by providing flexibility in its installation. The purpose is to provide.

  In order to achieve the above-described object, a product advertisement device according to the present invention includes a recording medium that records at least one of video and audio as product advertisement information, and detachably accommodates the recording medium, and also records the recorded product advertisement. A playback unit that plays back information, a video display monitor that displays the played back video, a sound output terminal that outputs the played back sound, and an operation unit that operates these, and a speaker connected to the sound output terminal And a storage case for storing the playback device and the speaker device. The storage case is provided with a video display monitor opening and an audio output opening on the front, and an operation is performed on the top or side of the storage case. It is characterized in that a part opening is provided, and an installation means is provided on the back surface of the storage case.

  Moreover, it is preferable that the speaker apparatus comprised is incorporated in the reproducing | regenerating apparatus.

  Furthermore, it is preferable that the recording medium that can be attached to and detached from the reproducing apparatus is of a card type or a stick type, and the commercial advertisement information to be recorded can be rewritten.

It is preferable to provide a detachable product advertisement sheet on the front of the storage case, and this product advertisement sheet corresponds to each of the video display monitor opening and the audio output opening provided on the front of the storage case. Has an opening.

  The installation means on the back side of the storage case is preferably composed of at least one of an upper support member, a lower support member, and an opening, and it is more preferable that these installation means are used alone or in combination of two or more. .

  As described above, according to the present invention, the playback device and the speaker device can be integrally stored in the storage case to make the entire device small, and the product display can be achieved by providing flexibility for the installation means. It is possible to provide a merchandise advertising apparatus that allows a wide range of methods and that can also introduce a reproducing apparatus at a low cost. Since the recording medium is detachable, the product advertisement information can be easily changed.

  In addition, the use of a playback device with a built-in speaker device makes it possible to further reduce the size of the product advertising device.

  Furthermore, the recording medium that can be attached to and detached from the playback apparatus is generally compact, such as a card type or stick type, so that the overall configuration can be made smaller and the cost can be reduced. . If the product advertisement information to be recorded can be rewritten, the product advertisement information recorded on the recording medium can be easily changed. Naturally, by preparing a plurality of recording media on which different advertising information is recorded and exchanging the recording media themselves, it can be used as an advertising device for various products.

  The product advertisement sheet that can be attached to and detached from the storage case can be used as an advertising device for various products by producing various types thereof. Of course, since the opening corresponding to each of the opening for video display monitor and the opening for audio output is provided, even if the product advertisement sheet is replaced, there is no problem in reproducing the video and audio.

  At least one of the upper support member, the lower support member, and the opening is provided as a means for installing the storage case back, and any one of placing, hanging, pinching, and hooking can be performed alone or in combination of two or more. It is possible to select an installation method, and various installation methods can be provided depending on the display method of products and the state of empty space.

  Hereinafter, an example of an embodiment of the present invention will be described in detail with reference to the drawings. The embodiment of the present invention is not limited to the following examples as long as it does not deviate from the essence of the invention.

  FIG. 1 is a perspective view showing the appearance of the product advertisement apparatus of this embodiment. A configuration diagram of the product advertisement apparatus is shown in FIG. FIG. 3 is a rear view of the product advertisement apparatus of this embodiment, and FIG. 4 is a side view. FIG. 5 is a perspective view showing the inside of the storage case. FIG. 6 is a perspective view of an example in which the product advertisement sheet on the front of the storage case is pasted. 7 to 12 show various installation examples of the product advertisement apparatus of this embodiment. In the product advertisement apparatus of the present embodiment, it can be used for advertisement and display of various products by selecting and changing the information recorded in the recording medium, exchanging the recording medium itself, and further pasting the product advertisement sheet. Can do. FIG. 13 is a perspective view showing another example in which this embodiment is modified.

  As shown in FIG. 2, the product advertising device (1) of this embodiment includes a recording medium (2), a playback device (3), a speaker device (4), a storage case (5), a product advertising sheet (6), etc. It will be installed in stores to promote the sales of lotion.

  The recording medium (2) is a rewritable card type memory in which both video data and audio data, which are product advertisement information for skin lotions, are recorded.

  The playback device (3) is made of a thin, substantially rectangular parallelepiped metal and has a playback section (11) inside. Furthermore, outside the playback device (3), there is a liquid crystal video display monitor (12) on the front, an audio output terminal (13) and an operation unit (14) on the top, and a recording medium (2) on the side. Has a recording medium insertion slot (15). The recording medium insertion slot (15) is for accommodating the recording medium (2) in the reproducing unit (11).

  The speaker device (4) is made of a thin, substantially rectangular parallelepiped synthetic resin, and is provided with an audio output unit (21) on the front surface and an audio input cable (22) on the upper surface. The speaker device (4) is adjacent to the other side of the surface on which the recording medium insertion port (15) of the playback device (3) is provided, and the tip of the audio input cable (22) is the audio output of the playback device (3). Connected to terminal (13).

  As shown in FIGS. 2 to 5, the storage case (5) includes a substantially rectangular parallelepiped synthetic resin storage case body (5a) and a substantially rectangular plate-shaped metal storage case lid (5b). Consists of. In this storage case (5), the playback device (3) storing the recording medium (2) and the speaker device (4) are stored side by side.

  The storage case main body (5a) includes a front plate (31), a right side plate (32) and a left side plate (33) adjacent to the left and right sides thereof, an upper surface plate (34) and a lower side adjacent to the front plate (31). The five plates of the face plate (35) are bonded to a box shape lacking the back side facing the front plate (31). On the back side, a lid mounting plate (36) having a height of about 3/4 of the right side plate (32) is located at a position adjacent to the right side plate (32), and has a thickness of the storage case lid (5b). It is bonded to the right side plate (32) and the bottom plate (35) so as to be deep. Further, at the position adjacent to the left side plate (33), the lid pressing plate (37) is bonded to the left side plate (33), the upper surface plate (34) and the lower surface plate (35) so as to be flush with each other. . Further, inside the storage case body (5a), the position is parallel to the front plate (31) and separated by a distance larger than the thickness of the playback device (3), and is parallel to the right side plate (32) and the playback device (3 The fixed frame (38) is adhered to the lower surface plate (35) in a L-shape at a position separated by a distance larger than the width of).

  In the configuration of the storage case main body (5a), the front plate (31) is provided with a video display monitor opening (41) on the right side and an audio output opening (42) on the left side. Yes. The video display monitor opening (41) is a substantially rectangular hole, and when the playback device (3) is accommodated in the storage case (5), the position and size coincide with the screen of the video display monitor (12). It has become. Similarly, a plurality of round holes are regularly arranged in the audio output opening (42), and the audio output direction of the audio output unit (21) when the speaker device (4) is stored in the storage case (5). It is a position that matches. Further, the upper surface plate (34) is provided with an operation portion opening (43) on the right side when viewed from the front. This opening for operation part (43) is a substantially rectangular hole, and when the playback device (3) is accommodated in the storage case (5), the operation button, volume, etc. of the operation part (14) are operated. It is possible position and size. Further, the lid mounting plate (36) is provided with a female screw (44) at the intermediate position in the height direction on the back side of the storage case main body (5a).

  As shown in FIGS. 2 to 4, the storage case lid (5 b) includes a lid main body (51) that closes the back (back) side opening of the storage case main body (5 a), and an upper portion that is an installation means. A U-shaped holder (52) as a support member and an L-shaped holder (53) as a lower support member are also included.

In the configuration of the storage case lid portion (5b), the lid body (51) is attached to an intermediate position in the height direction on the other side by bending one side in the longitudinal direction into a crank shape to form an insertion piece (61). A hole (62) is formed, and two female screws (63) are provided at a central lower portion in the longitudinal direction. Further, a cutout (64) is provided on the lower side of the insertion piece (61) so that wiring can be made in and out of the storage case (5). The U-shaped holder (52) is formed in a “U” shape by bending a metal plate-like body and opening a wide opening downward. The upper side of the lid body (51) Welded to the central part. Three installation openings (65) are opened at an intermediate position in the height direction on the hanging piece side of the U-shaped holder (52). The L-shaped holder (53) is formed by bending a metal plate-like body into an “L-shape”, and is provided with two long holes (66) on one surface. ) To the female screw (63) of the lid body using a knurled screw (67). Two holes are formed in the other surface of the L-shaped holder (53), and a hex nut (68) is welded to the upper surface side of the two holes, and a knurled screw (68) is attached to the hex nut (68). 69) are respectively attached from the lower surface side. The storage case lid (5b) is fixed to the female screw (44) of the storage case main body (5a) with a knurled screw (70) through the attachment hole (62). At this time, the distal end side of the insertion piece (61) is in a state of being inserted inside the lid pressing plate (37).

  The product advertisement sheet (6) is a paper plate having substantially the same shape as the front plate (31) of the storage case body (5a). In other words, a rectangular opening (71) is provided on the right side in a position and size matching the video display monitor opening (41), and a plurality of round holes are regularly arranged on the left side. A plurality of round hole openings (72) are provided at positions and sizes matching (42). The product advertisement sheet (6) is prepared, for example, as a product advertisement information (product advertisement sheet (6a)) or a shampoo product advertisement information (product advertisement sheet (6b)). In addition, it may be selected as appropriate according to the product and attached to the front plate (31) with a double-sided tape or the like. FIG. 1 shows an example in which the product advertisement information of the skin lotion (product advertisement sheet (6a)) is pasted, and FIG. 6 shows the shampoo product advertisement information (product advertisement sheet (6b)). This is an example of pasting.

  With the above configuration, when using the product advertising device (1) of this embodiment, first, product advertising information is recorded on the recording medium (2), and this is recorded in the recording medium insertion port (15) of the reproducing device (3). Accommodate. Next, the speaker device (4) is accommodated inside the fixed frame (38) of the storage case main body (5a), and then the playback device (3) is accommodated inside the fixed frame (38), followed by voice input. Plug the cable (22) into the audio output terminal (13). With this arrangement, the positions of the playback device (3) and the speaker device (4) are fixed and do not easily shift. Then, the insertion piece (61) of the storage case lid (5b) is inserted into the back side of the lid pressing plate (37) of the storage case main body (5a), and the positions of the mounting hole (62) and the female screw (44) are aligned. And close with a knurled screw (70). Finally, a product advertisement sheet corresponding to the product recorded on the recording medium is attached to the front plate (31) of the storage case (5). At this time, it is aesthetically preferable that the video display monitor opening (41) and the square opening (71) are not displaced.

  An installation example of the product advertising device (1) assembled in the above procedure will be described below. First, FIG. 7 shows an example in which the product advertising device (1) is hooked and installed. For example, a U-shaped holder (52) is hooked on the upper end of an L-shaped display shelf (81) on which a product (80) such as lotion is placed, and the lid body (51) is applied to the corner of the display shelf. Stabilize in contact. At this time, if the L-shaped holder (53) shown in FIG. 4 or the like becomes an obstacle to the installation, the knurled screw (67) may be removed and the L-shaped holder (15) may be removed.

  Next, FIG. 8 shows an example in which the product advertising device (1) is placed and installed on a flat surface such as a display shelf or a table. It may be placed on the bottom plate (35) of the storage case main body (5a), but in this case, since the video display monitor (12) faces sideways, the L-shaped holder (53) is used for installation. The angle can be adjusted. That is, the knurled screw (67) that stops the L-shaped holder (53) is loosened, and the L-shaped holder (53) is vertically adjusted within the range of the long hole (66), thereby supporting the two points as shown in the figure. Thus, the angle of the product advertising device (1) can be turned upward. At this time, the knurled screw (69) attached to the other surface of the L-shaped holder (53) is removed.

  9 and 10 show an example in which the product advertisement apparatus (1) is suspended and installed. FIG. 9 shows an example in which a rod-shaped hook (82) extending from the display shelf is suspended in the middle hole of the installation opening (65) provided in the U-shaped holder (52). 84), using two S-shaped hooks (83) hung on the left and right holes of the installation opening (65). At this time, although the L-shaped holder (53) is removed in the drawing, it may be installed as it is.

  FIG. 11 and FIG. 12 show an example in which the product advertising device (1) is installed by being sandwiched between plate-shaped display shelves, table ends, and the like. Here, the display shelf (85) or (86) is sandwiched between the tip of the U-shaped holder (52) and the knurled screw (68) of the L-shaped holder (53), and the lid body (51) is placed on the shelf. It is fixed by pressing (instead of the lid body (51), the knurled screw (67) or (70) may be pressed). If the amount of adjustment of the knurled screw (69) is insufficient due to the sandwiching size, it can be dealt with by adjusting the mounting position of the L-shaped holder (53).

  FIG. 13 shows a modified example of the storage case lid (5b), which is directly installed on the lid body (51) without providing the U-shaped holder (52) or the L-shaped holder (53). An opening (90) is provided. Using this installation opening (90), as described above, it can be hung with an S-shaped hook (83) or the like.

  The shape of each member mentioned in the above embodiment is not limited to this, and can be manufactured by changing the shape as appropriate.

  In the above embodiment, the lid main body (51), the U-shaped holder (52), and the L-shaped holder (53) are each screwed or welded. However, the present invention is not limited to this method. A structure of a formula may be used, or an integral structure may be molded. The screw to be used is not limited to a knurled screw, and any screw that can be tightened by hand is preferable because a tool is unnecessary.

  In the above embodiment, the speaker device (4) and the playback device (3) are separated from each other, but a type in which the speaker is built in the playback device can also be used. Even in such a case, the storage case (5) is manufactured in accordance with the external specification of the reproduction apparatus of the built-in speaker type, and the positioning fixed frame (38) may be further matched.

  The recording medium (2) in the above embodiment is a card type, but may be a stick type.

  The product advertising device of the present invention can be introduced and used in a space-saving and cost-saving manner for all products sold at a store or the like.

It is a perspective view which shows one Embodiment of the merchandise advertisement apparatus of this invention. It is a lineblock diagram showing one embodiment of a goods advertising device of the present invention. It is a rear view which shows one Embodiment of the merchandise advertisement apparatus of this invention. It is a side view which shows one Embodiment of the merchandise advertisement apparatus of this invention. It is a perspective view which shows the back surface side of a storage case main-body part. It is a perspective view which shows the form replaced with the other product advertisement sheet | seat. It is a side view which shows an example of a hook which is one of the installation methods of the merchandise advertisement apparatus of this invention. It is a side view which shows an example of the mounting which is one of the installation methods of the merchandise advertisement apparatus of this invention. It is a side view which shows an example of the suspension which is one of the installation methods of the product advertisement apparatus of this invention. It is a side view which shows the other example of the suspension which is one of the installation methods of the product advertisement apparatus of this invention. It is a side view which shows an example of the pinching which is one of the installation methods of the merchandise advertising apparatus of this invention. It is a side view which shows the other example of the pinching which is one of the installation methods of the merchandise advertising apparatus of this invention. It is a perspective view which shows the modification of the merchandise advertisement apparatus of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Product advertisement apparatus 2 Recording medium 3 Playback apparatus 4 Speaker apparatus 5 Storage case 11 Playback part 12 Image | video display monitor 13 Audio | voice output terminal 14 Operation part 15 Recording medium insertion port 22 Audio | voice input cable 41 Video | video display monitor opening part 42 For audio | voice output Opening 43 Operating part opening 52 U-shaped holder 53 L-shaped holder

Claims (5)

A recording medium that records at least one of video and audio as product advertisement information, a recording unit that detachably accommodates the recording medium, and that reproduces recorded product advertisement information, and a video display that displays the reproduced video A playback device having a monitor, a sound output terminal for outputting reproduced sound, and an operation unit for operating them, a speaker device connected to the sound output terminal, and a storage case for storing the playback device and the speaker device In addition, an opening for video display monitoring and an opening for audio output are provided on the front of the storage case, an opening for an operation unit is provided on the top or side of the storage case, and an installation is provided on the back of the storage case. A product advertisement apparatus characterized in that means is provided. The product advertisement device according to claim 1, wherein the speaker device is built in the playback device. The product advertisement apparatus according to claim 1 or 2, wherein the recording medium is either a card type or a stick type, and the recorded product advertisement information is rewritable. The product advertisement sheet having openings corresponding to the video display monitor opening and the audio output opening provided in front of the storage case is detachably attached to the storage case. The product advertisement apparatus described. The installation means on the back side of the storage case is composed of at least one of an upper support member, a lower support member, and an opening. The product advertising device according to any one of claims 1 to 4, wherein any one of placement, hanging, pinching, and hooking is selectable.

Images