JP4551645B2 - Display object holder - Google Patents

Description

  The present invention relates to a means for displaying advertisement contents on a product display main body displayed on a display stand of a vending machine, and more specifically, is attached to the product display main body in a state of holding a display object on which predetermined advertisement content is displayed. The present invention relates to a display object holder.

Conventionally, in addition to the label display printed on the product view itself, to promote sales, you want to display the campaign period, display the CM character of the product, or "Recommended Items", "New Release", etc. For example, a display stand for a product sample for a vending machine according to Prior Art 1 (see Patent Document 1) has been proposed.
The display stand has a display object (display object) mounted in an upright state on a rear end side of a can-type product viewing body installed on an exhibition stand by a display object mounting section, and the can can be It is attached to the flange part of the product view main body of the mold.

  However, if the said display stand takes the said attachment form, the said engaging part will be located in the front-end side of a goods viewing main body, and since an engaging part is conspicuous, it looks bad. In addition, since the display stand has an engaging portion so that only a can-type product viewing body can be attached, it cannot be attached to other product viewing bodies such as a half type and a bottle type, and its use is limited. Will be. Moreover, it can be attached only to the top surface of the can-type product viewing body, and the attachment site is also limited.

JP-A-9-204565

  Therefore, an object of the present invention is to provide a display object holder that is excellent in visibility, can be applied without being limited to the form of the product viewing main body, and can be easily attached and detached.

Display target holder of the present invention includes a holding portion for holding the sheet-like display object predetermined advertisement contents are printed on the standing state as would be exhibited in the exhibition of the vending machine, longitudinally half shape A display object holder provided with an attachment portion that sandwiches and attaches an opening edge portion in a half-type product viewing body formed on the display portion , wherein the display portion on which the predetermined advertisement content is printed and the predetermined opening edge portion are An engaging portion that engages the engaged port of the display object, the engaging portion having an engaged port that protrudes so as to be engageable and held by the holding portion, is a substantially intermediate portion of the holding portion. The mounting portion is formed to protrude from one side of the holding portion, and includes a pair of clamping pieces that clamp the opening edge portion of the product viewing main body at least at the distal end side of the mounting portion. It is characterized by.

  The product viewing main body is intended for bottle-type and can-type product viewing main bodies, as well as product viewing main bodies for tobacco, cup noodles, and snacks.

  The opening edge is a cut portion in which a half-shaped container that is normally halved in the vertical direction is in an open state, that is, usually located on the rear side when the merchandise display main body is installed on the display stand of the vending machine. The end of the opening is shown.

  The attachment portion may be configured to sandwich and attach the opening edge portion of the product viewing main body.

  Further, for example, the attachment portion may be preliminarily magnetized, and the opening edge portion may be sandwiched by a magnetic force, or may be sandwiched by using a frictional force or an elastic force.

  Furthermore, even if the holding portion has a holding structure (clip structure) that can hold the display object, the holding part can hold the display object such as a form that fits and attaches to a through-hole formed in the display object. The configuration is not limited to one.

If the display object holder is attached to the product viewing main body in a state where a separately formed display object is held, the visibility can be remarkably improved as compared with other product viewing main bodies arranged side by side on the display stand .

Taking the above Symbol configuration, for example, if the opening edge portion of the product see the body, since it is possible to mount in any position, it can be attached to items viewed body longitudinal direction, like in all directions laterally.

  The display object holder regulates the engaged port so that the engaged port is engaged with the engaging portion when the held portion of the display object is attached to the holding unit. A restricting projection for positioning the display object can be formed by protruding from the opposite side of the holding portion where the mounting portion is formed so as to come into contact with the edge of the engaged port.

  According to the above configuration, even if the engaged port in the display object is not positioned and engaged with the engaging part of the display object holder one by one, it is passive by simply fitting the engaged port into the restricting protrusion. Therefore, the display object can be easily attached to the display object holder.

  Furthermore, by providing the restriction protrusion, the display object can be attached in a state where the edge of the engaged port in the display object is brought into contact with the restriction protrusion and a frictional force is generated. It is possible to prevent the display object from being inclined or displaced. Therefore, it is possible to secure a good display state and to attach it more firmly.

  Further, the display object holder exerts a clamping force on a contact portion that comes into contact with the opening edge when the opening edge of the product viewing body is clamped on at least one side of the pair of clamping pieces. It is characterized in that a projecting portion to be improved is formed.

  If the said protrusion part is at least one side among the said contact parts, you may form one or more, and the magnitude | size is not limited, either.

  If the projection is formed, the display object holder can intensively press the opening edge through the projection, and can bend and deform the clamping piece more to apply an elastic force. Therefore, it can attach more firmly to the product viewing main body.

  According to the present invention, the display object holder can be easily attached to and detached from the product viewing main body. That is, it is possible to easily replace only the display object or remove the display object holder and replace it with another part while the product viewing body is installed on the installation table.

  Since the said display thing holder can use the existing display thing directly attached to the product viewing main body as it is, extra cost does not arise. Moreover, since existing display objects can be attached more firmly than directly attached to the product viewing main body, the display objects do not tilt or separate even if they are displayed for a long time.

  Moreover, the said display thing holder can take the attachment form in which the substantially whole of this display thing holder is concealed by the product view main body. Moreover, since the display object can be maintained while being held up, both the appearance and the visibility during the exhibition are excellent.

  If the said display thing holder is an opening edge part of a half-type product viewing main body, it can attach regardless of the kind and form of product viewing main bodies, such as a can type and a bottle type. Moreover, the display object holder can be attached in any number and at any location. The display object can also be attached in the vertical direction or tilted intentionally.

An embodiment of the present invention will be described below with reference to the drawings.
The vending machine handled in the present embodiment forms an exhibition section at the height of the head, and the display section includes a half-type product viewing main body 11 in which a bottle-shaped container is formed in a half-divided shape, They are arranged in parallel at equal intervals (not shown).
Furthermore, on the upper surface of the lid portion 11c of the predetermined product viewing body 11 among the product viewing bodies 11 arranged side by side, as shown in FIG. 1, a sheet-like shape is provided via the display object holder 16 of the present invention. A display object 12 is attached.

  The product viewing body 11 is formed in an appearance and design that is very similar to a bottle-type product when viewed from the front with a bottle-type product (for example, a plastic bottle filled with a drink) vertically divided in half. Yes. Hereinafter, in order to facilitate explanation in the embodiment, the bottom portion 11a, the trunk portion 11b, and the lid portion 11c are divided into three parts in order from the lower side to the upper side. In addition, the said half goods look main body is entirely formed with the resin film also including the cover part 11c of a bottle type goods.

  Further, a label for each product is printed on the body 11b (not shown), and the label can be clearly displayed and the product viewing main body 11 itself can emit light three-dimensionally. A light source 31 (see FIG. 7) is provided below the exhibition stand.

  Next, the display object 12 includes a display unit 13 and a held unit 14 (see FIG. 3), and the display unit 13 is not limited to a display for specifying a product like the label described above. For example, as shown in FIG. 1, it is possible to stimulate a willingness to purchase by displaying a phrase such as “new product” for a limited time and a campaign period.

  On the other hand, the held portion 14 has a form protruding stepwise from one end side of the display portion 13, and an engaged port 15 for engaging with a display object holder 16 to be described later is opened in the width direction. is doing. The shape of the engaged port 15 is such that the upper and lower end portions protrude in a curved shape so as to face each other at the intermediate portion in the width direction, and the upper engaged protrusion 15a protrudes downward from the upper side and from the lower side to the upper side. It has a form provided with a protruding lower engaged protrusion 15b.

  Specifically, the shape of the engaged port 15 is such that the upper end edge is horizontal, the lower end edge is curved downward at the intermediate portion in the width direction, and the lower engaged protrusion 15b is the upper engaged portion. It is wider than the projecting protrusion 15a and has a larger protruding amount.

  The above is the form of the display object 12. The display object 12 is conventionally formed in the above-described form so that it can be directly attached by engaging the engagement port 15 with a corner portion or the like in the outer peripheral portion of the can-type product viewing main body 11. Depending on the part, the display object 12 is separated from the product viewing main body 11 and the part that can be attached is also limited.

  Next, as shown in FIG. 2, the display object holder 16 is made of polycarbonate and can be formed by injection molding. Further, the display object holder 16 includes a holding part 17 that holds the display object 12 and an attachment part 18 that is attached to the product viewing main body 11.

  The holding portion 17 shows a rear end side when viewed from the front when attached to the product viewing main body 11 in FIG. 1, and the holding portion 17 has a length direction of the held portion 14 in the display portion 13. It is formed in a rod-like substantially rectangular parallelepiped shape that is longer than the engaged port 15 and shorter than the engaging portion 19.

Here, the holding part 17 includes an engaging part 19 and a restricting part 20 for stably holding the display object 12.
The engaging portion 19 includes a bulging portion 19 a and an engaging groove (an upper engaging groove 19 b and a lower engaging groove 19 c). The bulging portion 19 a is a length on the rear side surface of the holding portion 17. The vicinity of the intermediate portion in the vertical direction is slightly smaller than the width of the engagement port 15 of the display object 12 and is formed in a form bulging in a curved shape on the rear side.

  Further, an upper engagement groove 19b that can be engaged with the upper engaged protrusion 15a of the display object 12 is formed on the upper surface of the intermediate portion in the width direction of the holding portion 17, and the display object is formed on the lower surface. The lower engaging groove 19c that can be engaged with the lower engaged protrusion 15b is formed. That is, the lower engagement groove 19c is formed larger than the upper engagement groove 19b.

  Note that the sizes of the upper engagement groove 19b and the lower engagement groove 19c are the same as described above if the upper engagement protrusion 15a and the lower engagement protrusion 15b can be engaged with each other. However, the size of the upper engaging groove and the lower engaging groove may be the same. Furthermore, the upper engagement groove 19b and the lower engagement groove 19c may be formed in a penetrating state by communicating in the vertical direction.

  Further, as described above, the display object 12 is brought into contact with both sides of the bulging part 19a on the rear side surface of the holding part 17 so as to prevent the display object 12 from rotating carelessly. A restricting portion 20 is formed.

  On the other hand, the mounting portion 18 is U-shaped in a plan view and protrudes in a piece from the front side of the holding portion 17, that is, from the surface opposite to the bulging portion 19 a, with the upper surface of the holding portion 17 being in plane. Yes. Further, a lower holding piece 18a is formed extending along the U-shaped outer periphery from the center in the front-rear direction of the mounting portion 18 to the front.

  Further, the upper end surface of the mounting portion 18 has a U-shaped plate-like upper clamping piece 18b extending from the rear side of the mounting portion 18 on the inner side with respect to the U-shaped lower clamping piece 18a in plan view. And a pair of clamping structures (clip structures) are formed.

The above is the configuration of the display object holder 16. Next, a procedure for holding the display object 12 on the display object holder 16 will be described.
First, as shown in FIG. 3, the surface of the display unit 13 in the display object 12 is directed forward, the held part 14 in the display unit 13 is located behind the display object holder 16, and the display object 12 and the display object holder 16 are arranged. Let each of the intermediate parts in the width direction face each other.
Furthermore, the bulging portion 19a having a rear side of the holding portion 17 of the display target holder 16, if it Komimo inserted into the engageable opening 15 having on the display Monoho jig 16, the bulging portion 19a upper It contacts the engaged protrusion 15a and the lower engaged protrusion 15b.

  However, if the periphery of either the upper engaged protrusion 15a or the lower engaged protrusion 15b is first deformed to enter the corresponding engaging groove 19b or 19c, the other engaged protrusion The mating protrusion 15a or 15b can also be easily engaged with the other engaging groove 19b or 19c corresponding thereto.

  As described above, as shown in FIG. 4, the upper engagement groove 19b can be engaged with the upper engaged protrusion 15a both in the upper and lower directions, and the lower engagement groove 19c can be engaged with the lower engaged protrusion 15b. Can be engaged. Furthermore, since the bulging portion 19a is inserted into the engaged port 15, the display object holder 16 can stably hold the display object 12 in a standing state with the surface of the display object 12 facing forward.

In addition, since both sides in the width direction of the engagement port 15 in the held portion 14 of the display object 12 abut on the regulating portions 20 on both sides of the bulging portion 19a on the rear side surface of the holding portion 17 of the display object holder 16, The display object holder 16 can be held in a state in which the display object 12 is restricted from turning around to the front side of the holding unit.
On the contrary, when the display object 12 is separated from the display object holder 16, since the display objects 12 in the standing state can be tilted to disengage each other, the display object 12 can be easily separated. .

Next, as a procedure of attaching the display object holder 16 to, for example, the upper surface of the lid portion 11c in the product viewing main body 11, the upper end surface of the lid portion 11c is inserted between the upper clamping piece 18b and the lower clamping piece 18a.
If inserted in this way, as shown in FIG. 4, the lower clamping piece 18a bends and deforms in accordance with the thickness of the upper end surface of the lid 11c, and the elastic force acts to firmly clamp the upper surface of the lid 11c. Can do.

  As described above, the display object holder 16 can hold the display object 12 by the holding part 17 of the display object holder 16 and hold the display object 12 in an upright state. Since almost all parts of the tool 16 can be attached to the product viewing main body 11 so as to be inconspicuous, the display object 12 can be displayed on the product viewing main body 11 with good appearance.

  Note that the display object holder 16 may be first attached to the product viewing main body 11 and the display object 12 may be attached to the display object holder 16 after that, contrary to the above-described attachment procedure.

  Moreover, if the site | part which attaches the said display thing holder 16 is an opening edge part in the product viewing main body 11, it can attach not only to the upper end surface of the cover part 11c. That is, as shown in FIG. 5, even if it is the curved part which connected the trunk | drum 11b or the trunk | drum 11b, and the cover part 11c, it can attach in the state which hold | maintained the display object 12 in the stable state.

As another embodiment of the display object holder 16, the display object holder 16 is provided on the lower side of the display stand when attached to the product viewing main body 11 as shown in FIGS. 6 (f) and 6 (g). The light source 31 (see FIG. 7) can be attached via a reflection plate 22 that reflects light.
Specifically, the reflection plate 22 has a sheet shape that is the opening shape of the product viewing main body 11 and is formed by attaching the reflection sheet 22c to the portion. Further, a flap-like pressing piece 22a that is transparent and transmits light is connected to the lower end portion of the reflecting plate 22 with a signature. Further, an insertion hole 22b into which the attachment portion 18 of the display object holder 16 can be inserted is formed in a portion corresponding to the upper surface of the lid portion 11c of the upper product viewing main body 11 in the reflection plate 22.
As shown in FIG. 6 (f), the reflection plate 22 is attached to the product viewing main body 11 by first inserting the pressing piece 22 a below the bottom 11 a of the product viewing main body 11 and laying it. Further, after the attachment portion 18 of the display object holder 16 is inserted into the insertion hole 22b and the reflector 22 is attached to the display object holder 16, the upper holding piece 18b and the lower holding piece 18a are used in the same manner as described above. If the upper surface of the lid 11c of the display object holder 16 is clamped, the reflector 22 can be fixedly mounted up and down.

  Thus, by attaching the reflecting plate 22, even if it is the product viewing main body 11 as shown in FIG. 6G and FIG. 7, the light source 31 radiates from the opening located at the rear of the display stand. In addition to preventing this, the product viewing body 11 can be displayed more clearly by reflecting light toward the product viewing body 11.

  As another embodiment of the display object holder 23, as shown in FIG. 8, a part of the holding part 17 of the display object holder 23 that comes into contact with the edge of the engaged port 15 engaged with the engagement part 19. In addition, for example, it is possible to provide a restriction projection 24 that protrudes rearward at a portion located between the bulging portion 19 a and the restriction portion 20.

  If the said structure is taken, even if the to-be-engaged hole 15 in the display thing 12 is not positioned and engaged with the engaging part 19 of the display-object holder 23, the said to-be-engaged hole 15 is fitted in the said control protrusion 24. Therefore, the display object 12 can be easily attached to the display object holder 23.

  Further, by providing the restriction protrusion 24, the display object 12 is attached in a state where the edge of the engagement port 15 of the display object 12 is brought into contact with the restriction protrusion 24 and a frictional force is generated. Therefore, the display object 12 can be prevented from being tilted or displaced. Therefore, it is possible to secure a good display state and to attach it more firmly.

  Further, according to the above configuration, when the vending machine performs temperature control, the vending machine automatically operates and vibrates. For example, even if such vibration occurs, the display object 12 does not vibrate with respect to the display object holder 23. Therefore, a good appearance can be maintained.

As another embodiment of the display object holder 25, a protrusion 26 protruding downward may be formed on the tip side of the lower surface of the upper holding piece 18b of the display object holder 25.
If the said structure is taken, as shown in FIG. 9, the upper side clamping piece 18b will clamp the upper surface of the cover part 11c via the projection part 26. As shown in FIG. As a result, the upper clamping piece 18b and the lower clamping piece 18a can be flexibly deformed to improve the elastic force and the anti-slip force (frictional force) for pressing the upper surface of the lid portion 11c. Can be attached.

  In the correspondence between the above-described embodiment and the configuration of the present invention, the upper clamping piece 18b and the lower clamping piece 18a of this embodiment correspond to the clamping piece of the present invention. The present invention is not limited to this configuration, and many embodiments can be obtained.

Explanatory drawing showing the use condition of the display thing holder of this invention. Explanatory drawing which looked at the display thing holder of this invention from each direction. Explanatory drawing showing the usage method of the display thing holder of this invention. The expanded sectional view showing the use condition of the display thing holder of this invention. Explanatory drawing showing the other use condition of the display object holder of this invention. Explanatory drawing showing the use condition using the reflecting plate of the display object holder of this invention. Sectional drawing which expanded and represented partially the use condition using the reflecting plate of the display object holder of this invention. Explanatory drawing of the other display thing holder of this invention. Sectional drawing showing the use condition of the further another display object holder of this invention.

DESCRIPTION OF SYMBOLS 11 ... Half goods look main body 12 ... Display thing 13 ... Display part 14 ... Held part 15 ... Engagement port 16, 23, 25 ... Display thing holder 17 ... Holding part 19 ... Engagement part 20 ... Restriction part 18 ... Installation 18a, 18b ... clamping piece 24 ... regulating projection 26 ... projection

Claims (3)

A holding unit for holding a sheet-like display object on which predetermined advertisement contents are printed in an upright state ;
Together are exhibited in the exhibition of the vending machine, vertically a half type formed in half-shaped products look a display target holder having an attachment portion for attaching to sandwich the opening edge portion of the main body,
The display object of the display object configured by a display portion on which the predetermined advertisement content is printed and a held portion that is held by the holding portion and has an engaged opening protruding so that a predetermined opposite edge portion can be engaged. An engagement portion that engages the engagement port is formed at a substantially intermediate portion of the holding portion,
The attachment portion is formed to protrude from one side of the holding portion, and includes a pair of sandwiching pieces that sandwich the opening edge of the product viewing main body at least on the distal end side of the attachment portion. Object holder. When attaching the held portion of the display object to the holding portion, a restricting projection portion that positions the display object by restricting the engaged port so that the engaged port is engaged with the engaging portion. 2. The display object holder according to claim 1, wherein the display object holder is formed so as to protrude from the opposite side of the holding portion where the attachment portion is formed to abut against the edge portion of the engaged port. A protrusion for improving a clamping force is formed at a contact portion that contacts the opening edge when the opening edge of the product viewing main body is clamped on at least one side of the pair of clamping pieces. Item 2. A display object holder according to Item 1 .

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