JP3857874B2 - Product sales promotion method and product sales registration processing device - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention realizes a product sales promotion method for promoting sales by returning a part of profits to a product purchaser who has purchased a product through a commercial transaction in an actual store or an electronic commerce using a network, and realizes this method. The present invention relates to a merchandise sales registration processing device.
[0002]
[Prior art]
Conventionally, in the field of electronic commerce, the sales price of each product is set in advance as a variable price according to the order application quantity, and a sales period is set, and a person who wishes to purchase the product within that period, for example, purchases on the Web on the Internet Apply for the desired product together with the desired purchase price, determine the sales price from the total application quantity at the end of the sales period for each product, products only for those who want to purchase products whose desired purchase price is greater than the determined sales price The mechanism for selling was known. In addition, there has been known a mechanism for selling at a price lower than the standard price when a predetermined number or more of purchase applicants gather for each product.
[0003]
[Problems to be solved by the invention]
However, in such a conventional mechanism, since the selling price of the product is not determined until the sales period elapses, it has not been possible to establish a transaction until then. For this reason, the product purchase applicant who applied for the maximum price of the preset variable price as the desired purchase price can always purchase the product, but the product will also be shipped to this product purchase applicant Was after the sales period when the transaction was concluded, and there was a problem that the delivery of the product to the buyer of the product was delayed. In addition, there are problems that more than a predetermined number of purchase applicants do not gather and eventually have to purchase at a standard price or have to abandon the purchase (acquisition) of the product because the transaction is not completed. It was.
[0004]
The present invention has been made based on such circumstances. The purpose of the present invention is that the product purchaser can purchase the product reliably and quickly, and the sales performance of the product purchased by the product purchaser is improved. The present invention intends to provide a sales promotion method that promotes sales because a great privilege is given to the product purchaser, and a product sales registration processing device for realizing this sales promotion method.
[0005]
[Means for Solving the Problems]
Claims 1 to 7 of the present application each The invention The product identified by the product identification information when the product identification information and the purchase quantity of the product purchased by the product purchaser are input as purchase application information together with the purchaser specifying information for identifying the product purchaser via the input means. Using a computer system that registers sales at a price per unit of purchase set in advance for the product This invention relates to a method for promoting product sales.
In particular, the invention of claim 1 In the computer system, corresponding to the product identification information of each product, the return information file for storing the sales amount management period and the return amount for each sales performance quantity range in advance, and corresponding to the product identification information of each product, A member that stores and stores purchase history information including product identification information, purchase quantity, and fixed return amount corresponding to the sales management file that stores the actual sales quantity and planned return amount, and the purchaser specifying information of each product purchaser. A reduction file is provided. The computer system searches the return information file with the product identification information included in the purchase application information each time the product sales registration is performed by inputting the purchase application information, and the current time is the sales performance management period of the product. The product identification information included in the purchase application information in the sales management file is converted to the purchase quantity included in the purchase application information on the condition that the current time is within the sales performance management period. Sales result quantity range that includes the sales result quantity after addition of the reduction amount for each sales result quantity range corresponding to the product identification information after searching the return information file. The return amount is updated, the planned return amount corresponding to the product identification information in the sales management file is updated to the acquired return amount, and the current time is within the sales performance management period On the condition that it is determined to add the product identification information and the purchase quantity is included in the purchase application information, as purchase history information corresponding to the purchaser identifying information that is included in the purchase application information of the member reducing file. In addition, the computer system determines whether or not the sales performance management period stored in the return information file for each product has passed, and confirms it in the purchase history information accumulated by the purchaser specific information in the member return file. It is searched whether or not there is purchase history information of the product for which the sales performance management period has been determined to have passed by the condition determination means, and purchase history information for the product for which the sales performance management period has been determined is detected. Search the sales management file with the product identification information of this product, obtain the planned return amount corresponding to the product identification information, and calculate the product of this planned return amount and the purchase quantity in the purchase history information of the product in question Set as the fixed return amount in the purchase history information, and the benefit corresponding to the fixed return amount of the purchase history information stored for each purchaser specific information in the member return file It was to give to the purchaser that is identified Is.
[0006]
The invention according to claim 2 is the invention according to claim 1. In addition, for the product purchaser specified by the purchaser specifying information, the computer system further determines the content of the benefit corresponding to the fixed return amount of the purchase history information accumulated for each purchaser specifying information in the member return file. Notification was made Is.
[0007]
The invention according to claim 3 is the above-mentioned claim 1. In the described invention, the computer system further accumulates the fixed return amount of the purchase history information accumulated for each purchaser specifying information in the member return file for each purchaser specifying information, and the accumulated fixed return amount is accumulated. The corresponding privilege is given to the product buyer specified by the buyer specific information. Is.
[0008]
The invention according to claim 4 is the invention according to claim 3. In As a privilege given to each product purchaser, the purchaser of the product is included in the membership fee of the product purchaser at a member store where each product purchaser is a member. Accumulated return amount accumulated by purchaser-specific information The amount corresponding to is appropriated. Note that the membership fee may be a capital contribution that is allocated to the store operating capital.
[0009]
The invention according to claim 5 is the invention according to claim 3. In As a privilege given to each product purchaser, the product purchaser Accumulated return amount accumulated by purchaser-specific information A voucher with an amount equivalent to is issued.
[0010]
The invention according to claim 6 is the invention according to claim 1. The computer system further displays the actual sales quantity and the planned return amount stored for each product identification information in the sales management file on a Web page that recommends the purchase of the product identified by the corresponding product identification information. did Is.
[0011]
The invention according to claim 7 is the invention according to claim 6, Computer system further The sales amount management period and the return amount for each sales result quantity range stored for each product identification information in the return information file are displayed on the Web page recommending the purchase of the product identified by the corresponding product identification information. Is.
[0012]
On the other hand, each invention according to claims 8 to 12 of the present application is a product purchased by a product purchaser via an input means. Quotient of Product identification information as well as Purchase number Amount Along with the buyer identification information that identifies the product buyer As purchase application information When entered, Quotient of The present invention relates to a merchandise sales registration processing apparatus for selling and registering merchandise identified by merchandise identification information at a sales price per purchase unit quantity preset for the merchandise.
In particular, the invention according to claim 8 Corresponding to the product identification information of each product, the return information file that stores the return amount for each sales performance management period and the sales performance quantity range in advance, and corresponding to the product identification information of each product, A sales management file for storing a planned return amount, a member return file for storing and storing purchase history information including product identification information, purchase quantity and fixed return amount, corresponding to purchaser specifying information of each product purchaser, By entering purchase application information Product sales registration Is done Every , Search the return information file with the product identification information included in the purchase application information, The product is now Sales of The purchase time judgment means for judging whether or not it is the sales performance management period, and the present time is determined by the purchase time judgment means. Inside Determined to be Included in the purchase application information on the condition that Purchase quantity The sales record quantity adding means for adding to the sales record quantity corresponding to the product identification information included in the purchase application information in the sales management file, and the product identification information included in the purchase application information by the sales record quantity adding means. After the actual sales quantity is added, the return information file is searched, and the reduction amount in the actual sales quantity range that includes the actual sales quantity after addition is included in the reduction amount for each actual sales quantity range corresponding to the product identification information. And the planned return amount update means that updates the planned return amount corresponding to the product identification information in the sales management file to the acquired return amount and the purchase time determination means determine that the current time is within the sales performance management period. The product identification information and the purchase quantity included in the purchase application information correspond to the purchaser identification information included in the purchase application information in the member return file. Add as purchase history information that Purchase results management means and each product The sales performance management period stored in the return information file has passed A deterministic condition judging means for judging whether or not, Purchasing to find out if there is purchase history information for the product for which the sales performance management period has been determined to have passed by the confirmation condition judging means in the purchase history information accumulated by purchaser specific information in the member return file When the purchase history information of the corresponding product is detected by the history search means and the purchase history search means, the sales management file is searched with the product identification information of the product, and the planned return amount corresponding to the product identification information is obtained. The product of the planned return amount and the purchase quantity in the purchase history information of the corresponding product is set as the fixed return amount in the purchase history information. Profit return information acquisition means by purchaser and And a profit return means for giving a benefit equivalent to a fixed return amount of purchase history information accumulated for each purchaser specifying information in the member return file to a product purchaser specified by the purchaser specifying information. Is.
[0013]
The invention according to claim 9 is the invention according to claim 8, The content of the benefit corresponding to the fixed return amount of purchase history information accumulated by purchaser specific information in the member return file is specified by the purchaser specific information. Benefits notification means to notify product buyers further It is provided.
[0014]
Further, the invention according to claim 10 is the invention according to claim 8, The purchase return information of the purchase history information accumulated for each purchaser specific information in the member return file A means of accumulating profit return information for each purchaser further Provided, The profit return means is the fixed return amount accumulated by the profit return information accumulation means by purchaser. Benefits equivalent to Identified by the buyer specific information Product buyer Give to Is.
[0015]
The invention according to claim 11 In the invention described in claim 8, the actual sales quantity and the planned return amount stored for each product identification information in the sales management file are displayed on a Web page that recommends the purchase of the product identified by the corresponding product identification information. Sales promotion information presentation means Further provided Is.
[0016]
The invention described in claim 12 is the sales promotion information presenting means in the invention described in claim 11, Including means for displaying a sales result management period and a return amount for each sales result quantity range stored for each product identification information in the return information file on a Web page recommending purchase of the product identified by the corresponding product identification information Is.
[0017]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
In this embodiment, the present invention is applied to electronic commerce using the Internet.
[0018]
FIG. 1 is a schematic diagram of an electronic commerce system according to the present embodiment. In FIG. 1, reference numeral 1 denotes a server system that builds a virtual store on the Internet 2 and has a function as a merchandise sales registration processing device in this virtual store. . The server system 1 includes a product server 11 that forms a product information file 3 and the like and manages products sold in a virtual store, and a product purchaser who forms a member information file 4 and becomes a shopping member of the virtual store. Settlement of the product purchased by electronic commerce by the member server 12 that manages the application and the application acceptance file 5 etc. (credit card, bank transfer, postal transfer, cash on delivery, debit card, payment at the store, store information A payment server 13 for managing payments at a terminal) and delivery; a Web server 14 that forms a Web display file 6 and the like and provides a Web page for electronic commerce on the Internet; , A return information file 7, a sales management file 8, a member return file 9, etc. are formed to return profits of the present invention. And a reduction server 15 to realize the product sales promotion function by. The servers 11, 12, 13, 14, and 15 are connected by a LAN (Local Area Network) 16 so that data communication is possible.
[0019]
In addition, a router 17 is connected to the LAN 16, and a dedicated communication network 21 such as an IP network is connected via the router 17. Connected to the dedicated communication network 21 are a personal computer (hereinafter abbreviated as a management PC) 22 for managing a virtual store, a storefront information terminal 23 installed in each real store operated in the same manner as the virtual store, and the like. Has been.
[0020]
As shown in FIG. 2, the product information file 3 corresponds to the product code for identifying each product sold in the virtual store, the product name, the unit price that is the selling price per unit quantity purchased, the customer information, the delivery period. , Department code, department name, normal cost, product-specific information such as rebate condition cost, etc.
As shown in FIG. 3, the member information file 4 corresponds to the unique member number issued to each product purchaser (shopping member), and the name, address, and name of the nearby store (the member is resident). A file that sets and stores member-specific information such as the name of the same store that is closest to the area in which it operates), e-mail (Internet mail) address, password, gender, phone number, credit card number, account number, etc. is there.
[0021]
As shown in FIG. 4, the application reception file 5 includes the member number of the product purchaser who applied for the purchase of the product by electronic commerce at the virtual store, the product code of the product applied for the purchase, the purchase quantity, the order reception date, This file stores and stores information such as member name, unit price, selling price, estimated delivery date, delivery address, delivery phone number, and payment method type code, along with a unique order number that is automatically issued at the time of product purchase application. .
[0022]
The display file 6 is a file for accumulating and storing various web pages related to the virtual store. Incidentally, the product purchaser accesses the Web server 14 via the Internet 2 by using a personal computer 24 equipped with a Web browser or a mobile phone compatible with the Internet, so that the Web page stored in the display file 6 is displayed. You can browse and apply for purchases of goods sold at virtual stores.
[0023]
As shown in FIG. 5, the return information file 7 is a confirmation that specifies whether the confirmation condition of the profit return content is a period or a quantity corresponding to each product code of each campaign product set as a profit return service target. In addition to the type information, the start and end dates of the sales performance management period, the fixed quantity when the fixed condition is quantity, the unit price that is the selling price per unit purchase quantity of the product, etc., the sales actual quantity within the sales performance management period This is a file that stores and stores a sales performance quantity range divided into three stages and a corresponding reduction amount for each product as profit return information per purchased unit quantity.
[0024]
As shown in FIG. 6, the sales management file 8 corresponds to the product code of each campaign product set as a profit return service target, and the sales amount, sales quantity, planned return amount, This file updates and stores information such as a confirmation flag for each product. Note that the planned return amount is a return amount according to the current sales volume (actual sales volume). The confirmation flag has an initial value of “0”, and is set to “1” when the return amount is confirmed.
[0025]
As shown in FIG. 7, the member return file 9 updates and stores the total return amount calculated by accumulating the unreturned return amount corresponding to each member number of each product purchaser for each product purchaser. , Information such as purchase product code, purchase quantity, fixed return amount, deletion flag as purchase history of campaign product purchased by the member, return type information, return amount, return completion date, etc. as history of the member receiving return Are stored and stored for each product purchaser. In addition, as a return type, a mechanism for appropriating the membership fee of the merchandise purchaser in a membership-based virtual store with each merchandise purchaser as a member, and issuing a voucher such as a gift certificate or a discount voucher using the store information terminal 23 There is a mechanism to transfer to the bank account of the product buyer, a mechanism to transfer to the points of the existing point service and accumulate.
[0026]
In the present embodiment, particularly when a new return information record is added to the return information file 7, the management PC 22 is used. Specifically, from the management PC 22, the product code of the campaign product, the confirmed type information, the start date and end date of the sales performance management period, the confirmed quantity when the confirmation condition is quantity, the three-stage sales performance quantity range and Enter the required information such as the corresponding return amount. Then, the input information is transmitted to the server system 1 through the dedicated communication network 21 and sent to the return server 15. As a result, the return server 15 executes the return information receiving process shown in the flowchart of FIG.
[0027]
That is, as ST (Step) 1, the product code of the campaign product, the confirmed type information, the start date and end date of the sales performance management period, the confirmed quantity when the confirmation condition is quantity, the three-stage sales performance quantity range and the corresponding When the return information such as the return amount to be inputted is input, whether or not the campaign product is a product handled in the virtual store as ST2, that is, whether or not the product code of the campaign product is set in the product information file 3 is sent to the product server 11. Check by inquiring. As a result, when it is determined that the corresponding product code is not set in the product information file 3 and is not handled, the input return information is discarded as an error.
[0028]
If it is determined in ST2 that the corresponding product code is set in the product information file 3 and handled, the input return information and the product information file 3 are set corresponding to the corresponding product code as ST3. A new record of the return information file 7 is created from the unit price and added to the return information file 7. Also, as ST3, a new record (sales amount, sales quantity, scheduled return amount, and confirmation flag are all 0) of the sales management file 8 is created with the corresponding product code and added to the sales management file 8. Further, as ST5, Web image information for recommending the purchase of the corresponding product is created from the product information set in the product information file 3 corresponding to the corresponding product code and the input return information, and transferred to the Web server 14 It is set in the display file 6.
[0029]
Here, FIG. 13A shows an example of Web image information that encourages purchase of a campaign product. In this example, two campaign products are displayed on one screen at the same time, and the purchase of the product is encouraged. Along with the product image, unit price, etc., each sales performance quantity range set for the product and corresponding to it A list of return amounts to be displayed, the actual sales volume (orders) up to the present time, and the planned return amount corresponding to the actual sales volume up to the present time are displayed.
[0030]
Incidentally, in the case of FIG. 13A, the campaign product “XX Beer (unit price 3780 yen / 1 case)” has a fixed condition of a period (9/1 to 9/30) and a sales volume range of 1 to 1. The return amount for 100 cases is 100 yen, the return amount for 101-200 cases is 150 yen, the return amount for 201 cases or more is 220 yen, and the current number of orders is 100 cases. The amount is 100 yen. In addition, the campaign product “Pesticide-free rice (unit price 3480 yen / 1 bag)” has a fixed condition of quantity (2000 bags), a sales result quantity range of 1 to 1000 bags is 150 yen, The return amount up to 1500 bags is 300 yen, the return amount at 1500 bags or more (up to 2000 bags) is 500 yen, the current order number is 1777 cases, and therefore the planned return amount is 300 yen. Show.
[0031]
Now, the product purchaser browses the product introduction image as shown in FIG. 13A by accessing the Web server 14 via the Internet 2 using the personal computer 24 or the like, and purchases the desired product. You can apply. The product purchase application procedure in this case, the member registration procedure when the member is not registered, and the payment procedure for the purchased product price are the same as those in the existing electronic commerce system, and the description thereof is omitted here.
[0032]
Now, it is assumed that the product purchaser orders two cases of the campaign product “XX Beer” using the personal computer 24. Then, the product code that is the identification information of the campaign product “XX Beer”, the purchase quantity of the product, the member number that is the purchaser identifying information that identifies the product purchaser, the information about the delivery destination information, the settlement type, etc. Is transmitted as purchase application information to the Web server 14 through the Internet 2 and further sent to the settlement server 13 and the return server 15.
As a result, the settlement server 13 determines the validity of the settlement by electronic commerce, and when the settlement is approved, the order number is automatically issued and an application reception record is created and registered in the application reception file 5 for sale registration. In addition, ordering processing such as notifying the delivery host of the purchase application product to the customer host of the product via the dedicated communication network 21 is performed.
[0033]
On the other hand, the return server 15 executes the purchase application acceptance process shown in the flowchart of FIG. 9 in response to the sales registration performed in the settlement server 13.
That is, when the purchase application information is input as ST1, whether or not the purchase application product is a campaign product for profit return service as ST2, that is, the product code is set in the return information file 7 and the purchase time Is determined to be within the sales performance management period of the product (purchase time determination means). Here, if the product code of the purchase application product is not set in the return information file 7 or the purchase time is outside the sales performance management period of the product, it is determined that the product is not a target product of the profit return service. Exit.
[0034]
If the product code of the purchase application product is set in the return information file 7 in ST2 and the purchase time is within the sales performance management period of the product, it is determined that the product is a campaign product, and the purchase quantity is sold as ST3. It is added to the sales quantity data corresponding to the corresponding product code in the management file 8 (purchasing result management means). Further, an amount obtained by multiplying the unit price of the purchase application product by the purchase quantity is added to the sales amount data corresponding to the corresponding product code.
[0035]
Next, in ST4, the return information file 7 is referred to, and it is determined whether the final condition of the purchase application product is a quantity or a period. Here, if the confirmation condition is quantity, it is determined in ST5 whether or not the confirmation flag corresponding to the corresponding product code in the sales management file 8 is set to “1”. If it is set to “1”, the product has already been applied for purchase of a fixed quantity and cannot receive the profit return service, so this processing is terminated.
[0036]
When the confirmation flag is reset to “0” in ST5, as ST6, the sales quantity corresponding to the corresponding product code in the sales management file 8 and the determined quantity corresponding to the corresponding product code in the return information file 7 are obtained. In comparison, it is determined whether or not the sales quantity has reached the fixed quantity (determined condition judging means). Here, when the sales quantity has not reached the fixed quantity, the return information file 7 is referred to as ST7 to obtain the reduction amount in the sales actual quantity range including the sales quantity, and the corresponding in the sales management file 8 Update the planned return amount data corresponding to the product code. In step ST8, the Web server 14 is instructed to update the order quantity and the planned return amount of the Web image information that recommends purchase of the purchase application product to the current sales quantity and the planned return amount of the sales management file 8. Further, the current service product order information (purchased product code, order quantity, fixed return amount = 0, deletion flag = 0) is added to the member number record of the product purchaser stored in the member return file 9 as ST9. (Purchasing result management means), this processing is terminated.
[0037]
When the sales quantity reaches the fixed quantity in ST6, the fixed flag corresponding to the corresponding product code in the sales management file 8 is set to “1” in ST10. Also, as ST11, a message notifying the end of the profit return service to the Web image information that encourages the purchase of this purchase application product (for example, “The purchase return has reached a limited number, so the profit return service will be terminated. ]) To the web server 14 to add. Thereafter, the process proceeds to the process of ST9, the current service product order information is added to the member number record of the product purchaser stored in the member return file 9 (purchasing result management means), and this process is terminated. .
[0038]
If the final condition is a period in ST4, the processes of ST7, 8, 9 are executed. That is, referring to the return information file 7, the return amount in the sales performance quantity range including the sales quantity is acquired, and the scheduled return amount data corresponding to the corresponding product code in the sales management file 8 is updated. Then, the number of orders and the planned return amount of the Web image information that encourages the purchase of the purchase application product are updated to the current sales quantity and the planned return amount of the sales management file 8. Further, the current service product order information is added to the member number record of the product purchaser stored in the member return file 9 (purchasing result management means), and this process ends.
[0039]
Further, the Web server 14 creates Web image information notifying the product purchaser of the payment approval as shown in FIG. 13B in response to the payment approved by the payment server 13, and the product purchaser's personal computer. 24 to be transferred. Here, the payment approval Web image information includes the order number issued by the payment server 13, the product name of the purchase application product, the purchase quantity, the amount, the planned return amount for the quantity, the delivery date, the delivery destination, In addition to the payment method, the latest order number of the purchase application product updated by the return server 15 and the planned return amount corresponding to the order number are included.
[0040]
On the other hand, every time the date is updated, the return server 15 executes a return confirmation determination process shown in the flowchart of FIG.
That is, the return information records are sequentially read from the return information file 7 one by one. The following processing is executed every time one record is read. First, the confirmed type information of the record is examined as ST1. Here, if the confirmation type information is “quantity”, that is, the confirmation condition is quantity, whether or not the sales management file 8 is searched with the product code of the record as ST2 and the corresponding confirmation flag is set to “1”. Judge whether or not. If it is set to “1”, it is determined whether or not the current date updated as ST3 has passed the end date of the sales performance management period of the record. If the end date of the sales performance management period has not elapsed, the next record is read.
[0041]
If the current date has passed the end date of the sales performance management period in ST3, the process proceeds to ST7, and this return information record is deleted from the return information file 7. After that, the next record is read.
[0042]
On the other hand, if the confirmed type information is “period” in ST1, that is, if the confirmed condition is a period, and if the confirmed flag is reset to “0” in ST2, the current date updated as ST4 is the current date. It is determined whether or not the end date of the record sales performance management period has passed (determined condition determination means). If the end date of the sales performance management period has not elapsed, the next record is read.
[0043]
If the current date has passed the end date of the sales performance management period in ST4, the sales management file 8 is searched with the product code of the record in ST5, and the corresponding confirmation flag is set to “1”. Also, in ST6, a message notifying the end of the profit return service in the Web image information that encourages the purchase of this purchase application product (for example, “The purchase return has reached a limited number, so the profit return service will be terminated. ]) To the web server 14 to add. Thereafter, the process proceeds to ST7, and if this return information record is deleted from the return information file 7, the next record is read.
[0044]
In this way, if the above process is repeatedly executed for all the return information records accumulated and stored in the return information file 7, the return server 15 next executes the return confirmation process specifically shown in FIG.
That is, the member return records are sequentially read from the member return file 9 one by one. The following processing is executed every time one record is read. First, in ST1, valid service product order information of the record (information in which the deletion flag is not set to “1”), the order of the product for which the confirmation flag is set to “1” in the sales management file 8 Search for information. If the corresponding service product order information does not exist (NO in ST2), the next record is read.
[0045]
On the other hand, if there is order information for a product for which the confirmation flag is set to “1” (YES in ST2), it corresponds to the product code of the corresponding service product order information from the sales management file 8 as ST3. The planned return amount is taken in as the fixed return amount per purchased unit quantity (profit return information acquisition means). Then, this fixed amount per unit of purchase is multiplied by the sales quantity of the corresponding service product order information to obtain a return amount corresponding to the purchase quantity of the purchaser of the purchaser, and this return amount is calculated for the corresponding service product. It is set as a fixed return amount of order information (purchaser return information by purchaser). Also, this fixed return amount is added to the total return amount of the record (buyer-specific profit return information accumulating means). Further, in ST4, the deletion flag of the corresponding service product order information is set to “1” and invalidated. Thereafter, as ST5, an e-mail for notifying the shopping member identified by the membership number of the record of the confirmation of the profit return service of the campaign product identified by the product code of the corresponding service product order information (see FIG. 14). ) And transferred to the Web server 14 (privilege content notification means), the next record is read.
[0046]
If there is more than one order information for a product for which the confirmation flag is set to “1” in the member return record of one member, the processing of ST3 and ST4 is performed for each, and the profit of multiple products is obtained in ST5. Create an e-mail to notify you of confirmation of return service.
In this way, when the above process is repeatedly executed for all the member return records accumulated and stored in the member return file 9, this process is terminated.
[0047]
Now, assuming that the sales performance management period of the campaign product “XX beer” whose final condition is a period has ended and the cumulative purchase quantity is 345 cases, the final reduction amount per purchase unit quantity is 220 yen. Therefore, for a product purchaser who has purchased two cases of this campaign product “XX beer”, the fixed return amount is 440 yen. Then, an e-mail having the contents as shown in FIG. 14 is created together with the total return amount 4020 yen obtained by accumulating the fixed return amount 440 yen, and is sent to the purchaser of the product through the Internet 2. Thereby, the product purchaser can know the return amount of the campaign product “XX beer” decided this time and the total return amount up to now by checking this e-mail using the personal computer 24.
[0048]
In this way, for a product purchaser who is a shopping member who applied for purchase of a campaign product through electronic commerce using the Internet, if the product is subject to a period, after the end of the sales performance management period, When the quantity is the final condition, the final sales performance quantity will be handled after the application for the limited quantity is reached (however, if the sales performance management period has passed without an application up to the limited quantity). Thus, a return amount per purchase unit quantity set for each product is obtained, and a return amount is determined for each product purchaser from this return amount and the product purchase quantity of the product purchaser. Then, this fixed reduction amount is accumulated for each product purchaser.
[0049]
In this way, the total reduction amount accumulated for each product purchaser can be applied to the membership fee of the product purchaser in the membership virtual store where each product purchaser is a member. In this case, the product purchaser who pays the membership fee requests the server system 1 to return by inputting the membership number and the amount appropriated to the membership fee from the management PC 22.
[0050]
In addition, using the store information terminal 23, it is possible to issue a voucher with the total amount accumulated for each product purchaser as a face amount. In this case, the merchandise purchaser who receives the issue of the cash voucher from the storefront information terminal 23 requests the server system 1 to return by inputting the member code and the face value of the cash voucher.
[0051]
The return server 15 of the server system that has received the return request information including the membership number and the requested amount (appropriation amount or face value of the voucher) through the dedicated communication line 21 executes the return request reception process shown in the flowchart of FIG. It has become.
That is, when the input of the return request information is confirmed as ST1, the member return file 9 is searched with the member number in the information as ST2, and the corresponding return total amount is obtained. Compare the forehead. As a result, when the requested amount is larger than the total amount (NO in ST3), the requested amount cannot be reduced, and as ST4, the non-returnable information is sent through the dedicated communication line 21 as the requesting device (management PC 22). Or it transmits to the shop front information terminal 23), and this process is complete | finished.
[0052]
On the other hand, if the requested amount is equal to or less than the total amount (YES in ST3), the requested amount can be returned, and as ST5, the return permission information is sent to the requesting device (management PC 22 or storefront) via the dedicated communication line 21. To the information terminal 23). In addition, the request amount is subtracted from the total return amount corresponding to the corresponding member number in the member return file 9 and the return completion history information (return type, return amount, return date, etc.) is associated with the corresponding member number in the member return file 9 This processing is terminated after adding to the record to be executed.
[0053]
Incidentally, when the management PC 22 receives the return permission information after sending the return request information, it transfers the return amount to the membership fee transfer account of the corresponding member number and applies it. Further, the store information terminal 23 prints and issues a cash voucher having the return amount as a face value when receiving the return permission information.
[0054]
As described above, in the virtual store constructed on the Internet 2 by the server system 1 of the present embodiment, each product is sold in a state in which the selling price per purchase unit is set in advance. When a member who becomes a shopping member of this virtual store accesses the virtual store via the Internet 2 on the personal computer 24 or the like, browses a web page introducing each product, and has a product desired to be purchased, As the product purchase information, the product code that is the identification information of the purchased product and the purchase quantity of the product are input together with the member number that is the purchaser specifying information for specifying the product purchaser. Also, apply for information necessary for the payment of the product you wish to purchase. Then, the validity of the settlement by electronic commerce is determined by the settlement server 12. When the settlement is approved, the order number is automatically issued, an application reception record is created, and the purchase application product is sold and registered in the application reception file 5 at the sales price of the product. In addition, a delivery instruction of the purchase application product is notified to the customer host of the product via the dedicated communication network 21. As a result, the product is delivered to the product purchaser as early as possible.
[0055]
By the way, in this embodiment, with respect to campaign products that are arbitrarily determined by a business partner among the products, sales are promoted by returning profits to the product purchaser according to the sales results. I am doing so. In other words, for each campaign product targeted for profit return service, it is divided into three stages as profit return information per purchase unit quantity according to the start date and end date of the period for managing the sales result and the sales result quantity within that period The determined sales result quantity range, the corresponding return amount, and the confirmation type information specifying the period or quantity are set by setting the final condition of profit return contents for the merchandise purchaser. In addition, for a campaign product whose final condition is a quantity, the final quantity is also set. These setting information are set and registered in the return information file 7 managed by the return server 15.
[0056]
As an example, the final condition is the period (9/1 to 9/30), the first stage sales volume range is 1 to 100 cases, the return amount is 100 yen, the second stage A campaign product “XX beer (unit price 3780) whose sales amount range is 101 to 200 cases and whose return amount is 150 yen, and whose second stage sales result quantity range is 201 cases and whose return amount is 220 yen. Yen / case) ”, the final condition is a limited quantity of 2000 bags, the first stage sales volume range is 1 to 1000 bags, and the return amount is 150 yen, the second stage sales volume Campaign product "Pesticide-free rice (unit price 3480 yen / unit price) with a range of 1001-1500 bags with a return value of 300 yen, a third stage sales volume range of 1500 bags or more and a return value of 500 yen The bag) "has been set.
[0057]
In this case, on the Web page that introduces each campaign product and encourages its purchase, as shown in FIG. 13 (a), the campaign product image, the selling price per unit quantity purchased, etc. are set for that product. A list of each sales performance quantity range and the corresponding reduction amount is displayed. Therefore, the product purchase (hope) who browsed this Web page knows that the product is a campaign product for profit return and the content of profit return along with the price of the product, etc. Leads to promotion. In addition, when the purchase is made by itself, the profit return rate increases as the sales performance of the product increases, so that the purchase of the product is encouraged to others, and the effect of sales promotion is great. In addition, for those who have applied for purchase at a relatively small return amount and have already obtained the product, a greater return can be made according to the subsequent increase in the actual sales volume. is there.
[0058]
Now, when a product purchaser applies for purchase of a campaign product from the Web page and the product purchase information is given to the server system 1 via the Internet 2, the settlement server 12 performs electronic commerce by the same manner as other normal products. When the validity of the settlement is determined and the settlement is approved, an application reception record is created, and the purchase application product is registered in the application reception file 5 at the sales price of the product. In addition, a delivery instruction of the purchase application product is notified to the customer host of the product, and the campaign product is delivered to the product purchaser as early as possible.
[0059]
When the settlement of the campaign product is approved in the settlement server 12 and the sales registration is performed, the purchase application acceptance process is executed in the return server 15 accordingly. Thereby, in the sales management file 8, the sales quantity within the sales performance management period of the campaign product, that is, the sales performance quantity, and the sales amount within the same period are accumulated. Further, in the member return file 9, for each member number, which is product purchaser specifying information, the product code of the product for which the product purchaser applied for purchase and the purchase quantity are stored and stored as purchase record information.
[0060]
As described above, in the present embodiment, the sales management file 9 manages the sales performance quantity of each campaign product within the sales performance management period almost in real time. Then, the return amount per purchase unit quantity set corresponding to the actual sales volume at the present time for each campaign product is obtained from the setting information in the return information file 7, and the planned return amount is determined for each campaign product in the sales management file 9. Memory management. In addition, as shown in FIG. 13A, the Web page that introduces each campaign product and recommends its purchase includes the current sales volume (number of orders) and the planned return amount corresponding to each campaign product. Is displayed. Therefore, the product purchaser who has viewed the Web page of the campaign product or the purchase requester, together with each sales performance quantity range set for the product and the content of the corresponding return amount, the current sales actual quantity and the planned return Since the amount can be known, it is possible to easily obtain information such as how much the current amount of return is, and how much is the amount of return if there is another application. Since the person who has obtained such information has a high possibility of purchasing a product by himself or encouraging others to purchase the product, the effect of sales promotion is further increased.
[0061]
For example, a person who wishes to purchase a product looking at the Web page of FIG. 13A has 100 cases of actual sales volume of the campaign product “XX beer” and the current planned return amount is 100 yen, but 1 more It can be seen that even if a case is sold, the planned return amount is 150 yen. Therefore, if two cases of this campaign product “XX beer” are applied, the actual sales quantity of the product “XX beer” is updated to 102 cases, and the planned return amount is changed to 150 yen. Then, as shown in FIG. 13B, this update content is displayed on a Web page that informs the merchandise purchaser of payment approval, and is notified to the merchandise purchaser.
[0062]
By the way, there are two conditions for determining the return amount of the campaign product: a period and a quantity. In the case of a period, when a preset sales performance management period elapses, a return amount per purchased unit quantity corresponding to the actual sales volume in that period is obtained as a fixed return amount. On the other hand, in the case of a quantity, if the product has been sold to a fixed quantity set in advance within the sales performance management period, the return amount per purchase unit quantity corresponding to the fixed quantity is obtained as the fixed reduction amount. In the case where the fixed quantity is not sold, the return amount per purchased unit quantity corresponding to the actual sales quantity at the time of the same period is obtained as the fixed return amount.
[0063]
When the return amount per purchase unit quantity of the campaign product is determined, the purchase record information of each product purchaser stored and stored in the member return file 9 is referred to for each product purchaser who purchased the campaign product. A fixed return amount corresponding to the purchase quantity is obtained, and this fixed return amount is accumulated and stored as a total return amount for each product purchaser on the member return file 9.
[0064]
Further, as shown in FIG. 14, for a product purchaser who has purchased a campaign product for which the return amount has been confirmed, as shown in FIG. 14, along with the name of the campaign product for which the return amount has been determined, the total number of orders, An e-mail in which a fixed return amount (current return amount) corresponding to the purchase quantity of the merchandise purchaser, a total return amount until now (total return amount), and the like are recorded is sent via the Internet 2. Therefore, the product buyer who has confirmed this e-mail has information such as how much the return amount of the campaign product purchased by himself / herself is confirmed and how much the return amount is, and how much the total return amount is. Since it can be easily known, serviceability is good.
[0065]
In this way, if the virtual store is a membership-based virtual store where each product purchaser is a member, the total return amount accumulated for each product purchaser can be used to return profits by applying to the membership fee of the product purchaser. it can. In addition, when the virtual store is operated by a consumer cooperative that collects capital from each member, it is possible to return profits by adding the capital of the product purchaser. The membership fee is generally a necessary expense and is not normally returned. On the other hand, the capital contribution is the appropriation of capital, which is to receive dividends or receive a refund upon withdrawal.
[0066]
In addition, if there is a real store related to the virtual store, using the responsible information terminal 23 installed in the real store, issue a voucher with the amount within the total return amount as the face value. You can also receive a reduction. In this case, by using a cash voucher that can be used at a real store, the store visit promotion effect of the real store is enhanced.
[0067]
In this way, the fixed return amount is accumulated for each product purchaser, and a privilege equivalent to the accumulated total return amount is given to the corresponding product purchaser. Come to buy. From this point of view, the effect of sales promotion is great.
[0068]
In the embodiment, the profit return information corresponding to the actual sales volume is the amount (return amount). However, the product purchase amount is converted into points for each product purchaser, and the points are accumulated for each purchaser. The profit return information may be used as points (reward points) for stores that have introduced a so-called point service system that grants privileges according to the accumulated points.
[0069]
Further, the present invention is not limited to the method for promoting the sale of merchandise for electronic commerce, but can also be applied as a method for promoting the sale of merchandise for commercial transactions at actual stores. In this case, in a single store, the present invention can be applied by incorporating each unit as a merchandise sales registration processing apparatus of the present invention in a point controller of POS (Point Of Sales) terminal or a store controller that centrally manages each POS terminal. Further, in the case of a chain store, the present invention can be applied by incorporating each means as a merchandise sales registration processing device of the present invention in a computer system of the head office that manages each chain store.
[0070]
In the case of a real store, using the shelf label display provided on the product display shelf, the current sales volume and profit return information of the campaign product, each sales volume quantity range and the corresponding profit return information By displaying the list, the sales promotion effect is enhanced. In this case, it is not necessary to display all sales performance quantity ranges and corresponding profit return information, and it is set corresponding to the current sales performance quantity corresponding to the sales performance quantity larger than the current sales performance quantity. What is necessary is just to display the content of the privilege equivalent to the profit return information of the next step different from the profit return information per purchased unit quantity. The same applies to the Web page that introduces the campaign product in the embodiment.
[0071]
【The invention's effect】
As described above in detail, according to the merchandise sales promotion method of the inventions according to claims 1 to 7 of the present application, the merchandise purchaser can purchase the merchandise reliably and at an early stage, and the sale of the merchandise purchased by the merchandise purchaser. As the result increases, a greater privilege is given to the product purchaser, so the product purchaser encourages others to purchase the product, and the effect of sales promotion is great. In addition, for those who have applied for purchase with a relatively small return amount and have already acquired the product, a greater return can be made according to the subsequent increase in the actual sales volume. Become.
[0072]
Particularly, according to the invention described in claim 2 of the present application, since the privilege content given to the product purchaser is automatically notified to the product purchaser, the privilege is obtained for the product purchaser. I can make you strongly aware of this. As a result, since the product purchaser uses the store again, further sales promotion is achieved.
[0073]
Further, according to the invention described in claim 3 of the present application, the profit return information obtained for each product purchaser is accumulated for each product purchaser, and the benefit corresponding to the profit return information accumulated for each product purchaser is applicable. Since the product purchaser continues to use the store, the effect of sales promotion becomes greater.
[0074]
Further, according to the invention described in claim 4 of the present application, in the membership store where each product purchaser is a member, the amount corresponding to the profit return information accumulated for each product purchaser is allocated to the membership fee of the product purchaser. By doing so, profits are returned, so the burden of membership fees is reduced and the effect of increasing the number of members is obtained.
[0075]
Further, according to the invention described in claim 5 of the present application, since the profit is returned by issuing a cash voucher corresponding to the profit return information accumulated for each product purchaser, the store visit promotion effect associated with the use of the cash voucher is obtained. It is done.
[0076]
Further, according to the invention described in claim 6 of the present application, the actual sales volume for each product and the content of the benefit corresponding to the profit return information per purchased unit quantity set corresponding to the actual sales volume Since it is presented for each product in an area that encourages the purchase of the product, it is possible to increase the willingness to purchase the product and to increase the sales promotion effect.
[0077]
Further, according to the invention of claim 7 of the present application, the profit return information per purchased unit quantity corresponding to the sales actual quantity larger than the current actual sales quantity and set in correspondence with the current actual sales quantity is Since the contents of the privilege corresponding to the profit return information at different next stages are displayed together, the purchase intention of the product purchase applicant is further enhanced, and the effect of the sales promotion becomes very large.
[0078]
On the other hand, according to the merchandise sales registration processing apparatus of the inventions of claims 8 to 12 of the present application, the merchandise can be delivered to the merchandise purchaser reliably and quickly, and the merchandise purchased by the merchandise purchaser can be sold. As the result increases, a greater privilege can be given to the purchaser of the product, so that a great sales promotion effect can be obtained without spending a special system operation cost. In addition, for those who have applied for purchase with a relatively small return amount and have already acquired the product, a greater return can be made according to the subsequent increase in the actual sales volume. Become.
[0079]
In particular, according to the invention described in claim 9 of the present application, since the privilege content given to the product purchaser is automatically notified to the product purchaser, the purchase of the product can be performed without causing a business burden required for the notification. The serviceability for the person can be improved.
[0080]
Further, according to the invention described in claim 10 of the present application, the profit return information obtained for each product purchaser is accumulated for each product purchaser, and the benefit corresponding to the profit return information accumulated for each product purchaser is applicable. Since it can be given to the product purchaser, the product purchaser will continue to use the store, and the sales promotion effect will be greater.
[0081]
Further, according to the invention described in claim 11 of the present application, the actual sales volume for each product and the content of the privilege corresponding to the profit return information per purchase unit quantity set corresponding to the actual sales volume Since it can be presented for each product in an area that encourages the purchase of the product, the willingness to purchase the product can be increased, and the effect of sales promotion is great.
[0082]
Further, according to the invention of claim 12 of the present application, the profit return information per purchased unit quantity corresponding to a sales actual quantity larger than the current sales actual quantity and corresponding to the current sales actual quantity is Since the contents of the privilege corresponding to the profit return information at different next stages can be displayed together, the purchase intention of the product purchase applicant is further enhanced, and the effect of the sales promotion becomes very large.
[Brief description of the drawings]
FIG. 1 is a schematic diagram of an electronic commerce system according to an embodiment of the present invention.
FIG. 2 is a view showing a record configuration of a product information file in the embodiment.
FIG. 3 is a view showing a record structure of a member information file in the embodiment.
FIG. 4 is a view showing a record configuration of an application reception file in the embodiment.
FIG. 5 is a view showing a record configuration of a return information file in the embodiment.
FIG. 6 is a view showing a record configuration of a sales management file in the embodiment.
FIG. 7 is a view showing a record structure of a member return file in the same embodiment.
FIG. 8 is a flowchart showing a main part of return information reception processing executed by the return server in the embodiment.
FIG. 9 is a flowchart showing a main part of purchase application acceptance processing executed by the return server in the embodiment;
FIG. 10 is a flowchart showing a main part of a return confirmation determination process executed by the return server in the same embodiment.
FIG. 11 is a flowchart that embodies the reduction confirmation process in FIG. 10;
FIG. 12 is a flowchart showing a main part of a return request acceptance process executed by the return server in the embodiment.
FIG. 13 is a diagram showing an example of a Web page displayed in the embodiment.
FIG. 14 is a view showing an example of an electronic mail sent out in the embodiment.
[Explanation of symbols]
1 ... Server system
2 ... Internet
3. Product information file
4 ... Member information file
5 ... Application reception file
6 ... Display file
7 ... Reduction information file
8 ... Sales management file
9… Member Return File
11 ... Product server
12 ... Member server
13 ... Payment server
14 ... Web server
15 ... Return server
22 ... Management PC
23 ... Store information terminal
24 ... PC

Claims (12)

The product identified by the product identification information when the product identification information and the purchase quantity of the product purchased by the product purchaser are input as purchase application information together with the purchaser specifying information for identifying the product purchaser via the input means. A product sales promotion method using a computer system for registering sales at a sales price per purchase unit quantity preset for the product ,
In the computer system,
Corresponding to the product identification information of each product, the return information file that stores the return amount for each sales performance management period and sales performance quantity range in advance, and the sales performance quantity corresponding to the product identification information of each product A sales management file that stores the planned return amount, and a member return file that stores and stores purchase history information including product identification information, purchase quantity, and fixed return amount corresponding to the purchaser specifying information of each product purchaser. Provided,
The computer system includes:
Each time sales registration of a product is performed by inputting the purchase application information, the return information file is searched with product identification information included in the purchase application information, and whether or not the current time is the sales performance management period of the product. The purchase quantity included in the purchase application information corresponds to the product identification information included in the purchase application information in the sales management file on the condition that it is determined that the current time is within the sales performance management period. Add to the actual sales quantity, then search the return information file and return the actual sales quantity range that includes the actual sales quantity after the addition of the reduction amount for each actual sales quantity range corresponding to the product identification information. The amount is acquired, the planned return amount corresponding to the product identification information in the sales management file is updated to the acquired return amount, and it is determined that the current time is within the sales performance management period. Door to the conditions, and add the product identification information and the purchase quantity is included in the purchase application information, as purchase history information corresponding to the purchaser identifying information that is included in the purchase application information of the member reducing file,
The computer system includes:
It is determined whether or not the sales performance management period stored in the return information file for each product has passed, and the sales performance management period is included in the purchase history information stored for each purchaser specifying information in the member return file. It is searched whether or not there is purchase history information of a product determined to have elapsed, and when purchase history information of a product determined to have passed the sales performance management period is detected, the product identification information of this product is The sales management file is searched to obtain a scheduled return amount corresponding to the product identification information, and a product of the planned return amount and the purchase quantity in the purchase history information of the corresponding product is used as a fixed return amount in the purchase history information. Set and give a privilege equivalent to the fixed return amount of the purchase history information accumulated for each purchaser specifying information in the member return file to the product purchaser specified by the purchaser specifying information Product sales promotion method, characterized in that was. The computer system further includes:
The merchandise purchaser specified by the purchaser specifying information is notified of the content of the benefit corresponding to the fixed return amount of the purchase history information accumulated for each purchaser specifying information in the member return file. The product sales promotion method according to claim 1 . The computer system further includes:
The fixed return amount of the purchase history information accumulated for each purchaser specifying information in the member return file is accumulated for each purchaser specifying information, and a privilege corresponding to the accumulated fixed return amount is added to the purchaser specifying information. 2. The method for promoting the sale of merchandise according to claim 1, wherein the merchandise is given to a specified merchandise purchaser . As a privilege to be given to each product purchaser, the fixed return amount accumulated by the purchaser specifying information that identifies the product purchaser in the membership fee of the product purchaser in the membership system store where each product purchaser is a member 4. The method for promoting product sales according to claim 3, wherein a corresponding amount of money is applied. 4. The merchandise sales according to claim 3, wherein as a privilege given to each merchandise purchaser, a voucher having an amount corresponding to a fixed return amount accumulated for each purchaser specifying information for identifying the merchandise purchaser is issued. Promotion method. The computer system further includes:
The actual sales quantity and the planned return amount stored for each product identification information in the sales management file are displayed on a Web page that recommends the purchase of the product identified by the corresponding product identification information. Item 1. A method for promoting product sales. The computer system further includes:
The sales amount management period and the reduction amount for each sales result quantity range stored for each product identification information in the return information file are displayed on the Web page recommending the purchase of the product identified by the corresponding product identification information. The product sales promotion method according to claim 6. When merchandise identification information and number of purchases of goods purchaser purchases via the input means is input as a purchase item with the buyer identification information for identifying the purchaser, in merchandise identification information of its In a product sales registration processing device for registering sales of a product to be identified at a sales price per unit quantity set in advance for the product,
In correspondence with the product identification information of each product, a return information file that stores in advance a return amount for each sales performance management period and sales performance quantity range;
A sales management file that stores the actual sales quantity and the planned return amount corresponding to the product identification information of each product,
A member return file that stores and stores purchase history information including product identification information, purchase quantity, and fixed return amount, corresponding to the purchaser specifying information of each product purchaser,
Each time the sales registration of goods is carried out by the input of the purchase application information, by searching the reduction information file in the product identification information that is included in the purchase application information, whether or not the present time sales performance management period of the product Purchase time judgment means to judge,
The purchase quantity included in the purchase application information is converted into the product identification information included in the purchase application information in the sales management file on the condition that the purchase time determination means determines that the current time is within the sales performance management period . Sales result quantity addition means for adding to the sales result quantity corresponding to,
After the sales record quantity corresponding to the product identification information included in the purchase application information is added by the sales record quantity adding means, the return information file is searched for each sales record quantity range corresponding to the product identification information. The return amount in the sales performance quantity range that includes the actual sales amount after addition is acquired, and the planned return amount corresponding to the product identification information in the sales management file is updated to the acquired return amount Amount renewal means,
On the condition that the current time is determined to be within the sales performance management period by the purchase time determination means, the product identification information and the purchase quantity included in the purchase application information are included in the purchase application information of the member return file. Purchase result management means to be added as purchase history information corresponding to the buyer specific information
A deterministic condition judging means for judging whether or not the sales performance management period stored in the return information file has passed for each product;
It is searched whether or not the purchase history information of the product for which the sales performance management period has been determined to have passed by the fixed condition determination means exists in the purchase history information accumulated for each purchaser specific information in the member return file. Purchase history search means,
When the purchase history information of the corresponding product is detected by the purchase history search means, the sales management file is searched with the product identification information of the product, and a planned return amount corresponding to the product identification information is obtained. A profit return information acquisition means for each purchaser that sets the product of the return amount and the purchase quantity in the purchase history information of the corresponding product as a fixed return amount in the purchase history information ;
Profit return means for giving a benefit equivalent to a fixed return amount of purchase history information accumulated for each purchaser specifying information in the member return file to a product purchaser specified by the purchaser specifying information;
Commodity sales registration processing apparatus characterized by comprising a. A privilege content notification means for notifying the product purchaser specified by the purchaser identification information of the content of the privilege corresponding to the fixed return amount of purchase history information accumulated for each purchaser identification information in the member return file. The merchandise sales registration processing apparatus according to claim 8, further comprising: Further includes a means for accumulating profit return information by purchaser for accumulating a fixed return amount of purchase history information accumulated for each purchaser specifying information in the member return file for each purchaser specifying information ;
The profits means, claims, characterized in that the privilege corresponding to the determined reduction amount accumulated by the purchaser-specific profit information accumulating unit is intended to provide the purchaser identified by the purchaser identification information Item 9. A merchandise sales registration processing apparatus according to Item 8. The sales management file further includes sales promotion information presenting means for displaying the actual sales quantity and the planned return amount stored for each product identification information in the sales management file on a web page recommending the purchase of the product identified by the corresponding product identification information . The product sales registration processing device according to claim 8 . The sales promotion information presenting means recommends the purchase of the product identified by the corresponding product identification information, based on the sales result management period and the return amount for each sales result quantity range stored for each product identification information in the return information file. 12. The merchandise sales registration processing apparatus according to claim 11 , further comprising means for displaying on a page .

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