JP3700946B2 - Information collection system - Google Patents

Description

  The present invention relates to an information collection system that collects necessary information from a network, and in particular, enables easy access to the network.

  In recent years, the spread of the Internet has been remarkable, and through this network, it has become possible to receive various services such as purchase of goods and reservation of travel, as well as acquisition of information.

  This network can be accessed not only from a personal computer, but also from a word processor or TV equipped with an access function, and recently, a URL that is the address of a home page is input from a mobile terminal such as a mobile phone or PHS. It is also possible to connect to the Internet through a wireless line.

  On the other hand, in newspapers and magazines, there is an increase in advertisements that publish URLs and call for access to homepages. In addition, advertisements posted on the station premises and hanging advertisements on trains are increasing in the number of URLs. If this URL is entered into a personal computer or mobile terminal, more detailed advertising information can be obtained through the network. .

  The acquisition of the detailed information regarding the advertisement can also be performed by the information collection system proposed in Patent Document 1. In this system, for example, an optical communication function is mounted on a binder or the like for posting a hanging advertisement, and an information control system for controlling the optical communication is constructed by connecting with each binder. The user holds a portable information terminal having an optical communication function, and transmits an advertisement detailed information acquisition request to the binder of the hanging advertisement with interest by optical communication. In response to this, the binder identifies the type of advertisement to be posted, transmits the binder position information and the identified type information to the information control system, and the information control system sends the corresponding advertisement detailed information from the information storage device. The information is read and returned to the binder, and the binder transmits this information to the portable information terminal by optical communication. This advertisement detailed information is displayed on the display screen of the portable information terminal, and the user can know the details of the advertisement with interest.

  However, in this information collection system, it is necessary to construct a new information control system, and each of the binders of the hanging advertisement has a function as an entrance of this information control system, that is, a network connection function, Since it is necessary to install advertisement type reading means and mobile terminal communication means such as light and install in various places, it requires a large initial investment in the advertisement installation place, to realize the system and to spread it There are many challenges.

Japanese Patent Laid-Open No. 11-65494

  An object of the present invention is to solve such a conventional problem, and to provide an information collection system that can easily enter a network to obtain information and thereby enhance the effect of advertisement. It is said.

Therefore, in the present invention, feeding to configure the information collection system for obtaining information from the network, based on the request, and means out feed you sent the advertisement ID of the information obtained from the network, and access means to the network a mobile terminal having an access means to the means exits, and information providing means for providing information through a network is provided, the mobile terminal, using the advertisement ID obtained by requesting the sending out means, the information from the information providing means Like to get.

In addition, by adding a means out feeding of the child to the advertising media, mobile devices, using the ad ID that was obtained from feed out means, so that to get the advertising information from the ad server. Further, the means out feeding of this constitutes a non-contact IC card such as RFID. Therefore, as the feeding out means inlet, you can enter easily into network (organic cooperation with cyber world and the real-world is possible).

Further, by adding means output feed this to the advertisement medium, it is possible to enhance the effect of advertising, for example, to induce an electronic commerce service on the network, the advertisement effect by counting the number of accesses ad It can be measured objectively.

(First embodiment)
In the information collection system according to the embodiment of the present invention, a non-contact IC card called RFID is used at the entrance of the network.

  The RFID includes an antenna coil and an IC chip, and transmits information using radio wave energy transmitted from an interrogator (reader / writer) as a power source. Therefore, bidirectional communication is possible without a battery. This bidirectional communication distance is about 70 cm. At present, RFID can be manufactured at a low price of about 50 yen.

  FIG. 13 shows a block diagram of the RFID, in which a resonance circuit 11 including a coil and a capacitor constituting an antenna, a power generation unit 12 that supplies a signal obtained by the resonance circuit 11 to each unit as a power source, and a resonance circuit 11, a demodulator 13 and a modulator 14 connected to the memory 11, a memory 16, and a memory controller 15. The memory control unit 15 writes or reads information in the memory 16. The demodulator 13 receives and demodulates the data, and the modulator 14 modulates and transmits the data read by the memory controller 15.

This RFID is formed on a label and affixed to the object, or when the object is made of paper like a printed advertisement or magazine, the antenna part is printed directly on the paper, Only IC chips can be attached.
As shown in FIG. 1, the information collection system according to the first embodiment is for personal use having an RFID 30 affixed to, for example, an advertisement posted on a station, an RFID communication function, and an Internet access function. It comprises a mobile terminal 20 and an advertisement information providing device 41 that provides detailed information on advertisements via the Internet.

  The RFID 30 includes a memory 32 having a pointer storage area 33 in which a pointer for advertisement detailed information is stored, and advertisement information sending means 31 for sending a pointer based on a request from the personal portable terminal 20.

  In addition, the personal portable terminal 20 is configured, for example, by mounting a communication card for RFID communication on a mobile phone having a function for accessing the Internet, and as a functional block, an advertisement information request for obtaining a pointer through communication with the RFID 30 Means 21, advertisement information obtaining means 23 for obtaining advertisement detailed information from the advertisement information providing apparatus 41 based on the obtained pointer, and communication means 22 for accessing the advertisement information providing apparatus 41 through a network. The advertisement information acquisition means 23 includes a memory (not shown) that stores the obtained pointer and information obtained from the network.

  As shown in FIG. 10A, an advertisement ID is stored in the memory 32 of the RFID 30 as a pointer. This advertisement ID is, for example, a URL indicating the address of the home page of the advertisement information providing apparatus 41. The advertisement ID can be written to the memory 32 of the RFID 30 collectively by transmitting write information from a reader / writer to a bundle of printed advertisements having the same contents pasted with the RFID 30.

  When the user of this information collection system is interested in the advertisement posted in the station, the user approaches 70 cm to the advertisement and clicks the corresponding button on the personal portable terminal 20. In response to this operation, the personal portable terminal 20 transmits a radio wave to activate the RFID 30 and sends an advertisement information request from the advertisement information requesting means 21. In response to this request, the RFID 30 transmits the pointer stored in the memory 32 from the advertisement information sending means 31 to the personal portable terminal 20.

  The advertisement information acquisition means 23 of the personal portable terminal 20 sends the pointer obtained through the advertisement information request means 21 to the communication means 22, and the communication means 22 accesses the advertisement information providing apparatus 41 through the network based on this pointer. . The advertisement information providing apparatus 41 transmits the detailed advertisement information indicated by the pointer to the personal portable terminal 20, and the detailed advertisement information is displayed on the personal portable terminal 20.

  Further, by holding the pointer obtained from the RFID 30 by the advertisement information acquisition means 23 of the personal portable terminal 20, the access to the advertisement information providing device 41 can be performed asynchronously with the acquisition of the pointer from the RFID 30.

  Thus, in this information collection system, RFID can be used as the entrance of the network, and connection to the network can be achieved without performing troublesome URL input. Further, once entering the network, operations such as jumping to the link destination are simple, and the service provided by the network can be enjoyed.

  For example, as shown in FIG. 2, a poster of interest is viewed and a mobile terminal is clicked (1), an advertisement server is accessed based on the URL obtained from the poster, and advertisement information is obtained and displayed (2). Based on the link information included in the advertisement information, the merchandise sales server is accessed (3), and travel reservations and merchandise purchases can be performed on the spot.

  In addition, as shown in FIG. 3, when an article that is interested in a hanging advertisement in a vehicle is listed, the user clicks the mobile terminal to obtain a pointer of each article, and the article that the user wants to read from among them is obtained. Select the pointer to order article delivery through the network.

  This order is relayed by the advertisement relay server, the article is sent from the publisher to the advertisement relay server, and the settlement is approved by the settlement server. When the settlement is approved, the advertisement relay server transmits the article to the mobile terminal, and the user can display the article on the display screen of the mobile terminal and save it in the recording medium.

  Further, as shown in FIG. 4, the URL is obtained from the poster by the portable terminal and stored, and the URL is transferred to the home television. Then, the advertisement agent is accessed from the television to acquire the advertisement information, or the commodity seller linked to the advertisement information is accessed to purchase the commodity. In this case, advertisement information can be displayed on the large screen of the television, and cooperation with the broadcast advertisement information can be achieved.

  In television, a method of accumulating broadcast CMs and displaying only CMs selected based on the user profile (user preference information) is being studied. However, depending on the accuracy of the user profile. If the user does not get what he intended, or a lot of commercials hit, the situation will be that the aperture cannot be narrowed.

  On the other hand, in the system of the present invention, information intended by the user can be obtained by cooperating with advertisement information (pointer) acquired by the user from the real world.

  Further, by attaching an RFID to a magazine, it is possible to obtain information on articles and advertisements published in the magazine. Various forms of information acquisition are conceivable in this case. For example, as an aspect corresponding to the memory restriction of RFID (suppressed at a low cost), there is the following system.

  In other words, not all the pointers to the detailed information of all articles and advertisements are registered in the RFID, but only one pointer to the information of the entire magazine is registered. The portable terminal obtains a pointer to the whole, accesses the network, and displays information on the entire magazine. If you enter the number of pages that contain articles or advertisements you are interested in in the page number input field in that information, the mobile device will access the ad server again, and more detailed information about the articles and ads that interest you will be displayed on the mobile device. Will arrive.

  Also, as shown in FIG. 5, when the URL is obtained from the poster on the mobile terminal, the current position information acquired by the position search function of the mobile terminal is transmitted to the advertising agency together with the URL. The advertising agency obtains map information from the user's position to the nearest store from the map server, and transmits the map information for guiding the nearest store together with the advertising information to the mobile terminal.

  In this way, when entering the network, various services provided by the network can be received.

  When a plurality of advertisements are displayed side by side, when the mobile terminal is clicked before this, a pointer may be transmitted from the RFID of the plurality of advertisements. In order to cope with such a state, the portable terminal is provided with list display means for displaying a list of information received from RFID, and selection means for selecting a pointer from the list. By doing so, the user can confirm the pointer and validate only the target pointer.

  Further, in this case, if the RFID and the title information such as the product name are recorded together with the pointer, and the list of the pointer and the product name is displayed on the list display unit of the portable terminal, the user selecting unit This makes it easier to select.

  In addition, the RFID that receives the information request communicates with the surrounding RFID the requested field strength from the mobile terminal, and only the RFID with the strongest field strength or only some of the RFIDs with the highest field strength are pointers If this is transmitted, it is possible to reduce the user's trouble of selection.

  The list display means can also be used when acquiring pointers from several RFIDs within a predetermined time and selecting and accessing one of them later.

  In addition, here, the case where the RFID is supplied with electric waves from the mobile terminal has been described, but it is also possible to separately provide power supply means for constantly transmitting electric waves for power to the RFID. In this case, the transmission output to the RFID of the portable terminal can be reduced, and the portable terminal can be downsized.

  Further, the advertisement can include not only a print advertisement but also a panorama vision for displaying a moving image on the street. In this case, the panorama vision is provided with transmission means for transmitting a pointer in the RFID communication format, and the pointer transmitted by the transmission means is switched in accordance with the advertisement content displayed by the panorama vision.

  Although the advertisement has been described here, an RFID other than the advertisement can be added to serve as an entrance to the network. For example, if an RFID that stores the URL and product number of a service center is attached to a home appliance, information such as the URL and product number of the service center in charge of repairing when this product breaks down is clicked on a mobile terminal Is transmitted to the mobile terminal, and information such as a product number is transmitted from the mobile terminal to the service center through the network.

As described above, in this embodiment, an information collection system in which anyone can easily enjoy the convenience of the network can be constructed by providing the entrance of the network at various places using RFID. For example, even today, when the interface of digital devices such as PCs has developed, it is not easy for the elderly to operate a personal computer. (PC operation etc.) is not particularly troublesome, but when searching for a desired homepage, when selecting a keyword or the like is not appropriate and the user is not proficient with search, the information window (homepage URL etc.) on the cyber world Getting it is still not easy.
Even in such a case, according to the present invention, the organic cooperation between the cyber world and the real world, such as that the detailed information URL of the advertisement can be easily obtained from the place around us (real world) such as the advertisement. It is possible to improve convenience in the cyber world, and its practical effect is great.

In addition, by providing this RFID in the advertisement, the connection between the user and the advertisement providing side is close, and the user can obtain detailed information immediately when interested, and the advertisement providing side It is possible to attract more users to the advertisement and enhance the effect of the advertisement. In addition, the user can be directly guided to the electronic commerce service and directly connected to the actual business.
The mobile terminal can access the network from the personal computer by not only directly accessing the network but also passing the pointer obtained from the RFID from the RFID to the personal computer.

(Second Embodiment)
In the second embodiment, a description will be given of an information collection system in which the number of accesses to RFID (history information) is added and stored in the RFID memory added to the advertisement in order to improve the functionality of the advertisement.

As shown in FIG. 6, this system includes an advertisement to which an RFID 30 for storing history information in addition to a pointer is added, a personal portable terminal 20 having an RFID communication function and a network communication function, An advertisement server 40 including an information providing device 41 and a history collection terminal 50 that collects history information from the RFID 30 are provided.
The RFID 30 includes a memory 32 having a pointer storage area 33 and a history storage area 34, an advertisement information transmission means 31 that transmits a pointer to the personal portable terminal 20, and a non-contact type that receives power from radio waves and supplies power to the entire RFID. The power receiving means 37, the history holding means 35 for counting the number of times the pointer is sent by the advertisement information sending means 31, and the history sending means 36 for sending the history information recorded in the history storage area 34 are provided.

  Further, the personal portable terminal 20 has acquired the advertisement information requesting means 21 for obtaining the pointer from the RFID 30, the advertisement information obtaining means 23 for obtaining the advertisement information based on the obtained pointer, and the communication means 22 for the network. An information display unit 24 that displays advertisement information and a non-contact power supply unit 25 that transmits a radio wave for power supply to the RFID 30 are provided. The advertisement information acquisition means 23 includes a memory (not shown) that stores the obtained pointer and information obtained from the network.

Further, the history collection terminal 50 includes a non-contact power supply unit 52 that transmits a radio wave for power supply to the RFID 30, a history request unit 51 that requests the RFID 30 to transmit a history, and a position for acquiring information on an advertisement posting position. An information acquisition unit 53; a history management unit 54 that manages the position information and history information of each advertisement in pairs; and a memory unit 55 having a history storage area 56 that stores management information of the history management unit 54. ing.
The memory unit 32 of the RFID 30 stores an advertisement ID and a count value indicating the number of accesses to the RFID, as shown in FIG.

  In this system, when requesting a pointer from the personal portable terminal 20 to the RFID 30, the advertisement information requesting means 21 instructs the non-contact power feeding means 25 to supply power to the RFID 30, and the non-contact power feeding means 25 Sends power supply radio waves. The non-contact power receiving unit 37 of the RFID 30 rectifies the energy of the radio wave and supplies power to the whole RFID using the energy as a power source. When the RFID 30 is activated, the advertisement information requesting means 21 of the personal portable terminal 20 requests a pointer from the RFID 30, and the advertisement information sending means 31 of the RFID 30 reads the pointer stored in the pointer storage area 33 of the memory unit 32. To the personal portable terminal 20, and the transmission result is transmitted to the history holding means 35. The history holding unit 35 counts the number of times the pointer is sent out and writes the count value in the history storage area 34 of the memory unit 32.

  On the other hand, in the personal portable terminal 20, the advertisement information requesting means 21 transmits the obtained pointer to the advertisement information acquiring means 23. The advertisement information acquiring means 23 passes the pointer to the communication means 22 to instruct communication, and the communication means 22 accesses the advertisement information providing apparatus 41 of the advertisement server 40 through the network and requests a pointer-designated advertisement. The advertisement information providing device 41 transmits the designated advertisement to the personal portable terminal 20, and the advertisement information acquiring unit 23 that acquired the advertisement through the communication unit 22 displays it on the information display unit 24.

  By such an operation, the number of accesses is accumulated as history information in the memory unit 32 of the RFID 30.

  The history collection terminal 50 is a reader of the RFID 30. For example, when removing an advertisement whose posting period has ended, a person in charge reads the history information stored in the RFID 30 using the history collection terminal 50. At this time, the person in charge inputs data representing the posting location of the advertisement as position information.

  When reading history information from the RFID 30, the history request unit 51 of the history collection terminal 50 instructs the non-contact power supply unit 52 to supply power to the RFID 30, and the non-contact power supply unit 52 supplies power to the RFID 30. Send out radio waves. The non-contact power receiving unit 37 of the RFID 30 rectifies the energy of the radio wave and supplies power to the whole RFID using the energy as a power source. When the RFID 30 is activated, the history request unit 51 requests history information from the RFID 30. Upon receiving this request, the history sending means 36 of the RFID 30 reads the history information from the history storage area 34 of the memory unit 32 and sends it to the history collection terminal 50.

  The history request unit 51 of the history collection terminal 50 passes the received history information to the history management unit 54, and the history management unit 54 receives the history information and the position information of the advertisement input from the position information acquisition unit 53. Are stored in the history storage area 56 of the memory unit 55 together with the collection date data.

  FIG. 11 shows information stored in the memory 55 of the history collection terminal 50. In addition, as the information on the advertisement position, for example, an identification name of the place where the advertisement medium is posted may be input, such as “Shimokitazawa Station North Exit Bulletin Board A-1.” Further, in an advertisement on a train or the like, for example, the advertisement position can be specified in a form such as “Yamanote Line Train Number 135426, Vehicle 6 Middle Suspension 4-A”. Such position information is input from the position information acquisition means 53 of the history collection terminal 50 by a person in charge of collection using a hand or an IC card. Further, the history collection terminal 50 may be provided with a GPS position information acquisition function, and the latitude / longitude on which the advertisement is posted may be input.

  Information collected by the history collection terminal 50 can be used as a measured value indicating the result of each advertisement. For example, it can be seen that in a posting place where the measured value is low, it is necessary to improve the posting method such as making it brighter or putting an advertisement in front.

  In addition, based on this measured value, it is possible to introduce a performance-reward type advertising system in which an advertiser pays an advertising fee according to an actual result.

  FIG. 7 shows this result-reward type advertising system. For example, for suspended advertisements, based on the number of inquiries measured at the history collection terminal among railway companies and bus companies (advertisement place providers), advertisement installers, advertising agencies, and advertisers that provide the advertisement place. Billing and payment are made.

  In this system, after the advertisement medium that has received the advertisement information request from the portable terminal transmits the advertisement information pointer, the transmission result remains as a history. The history can include not only the number of transmissions but also personal information of the requester transmitted at the time of request from the mobile terminal, information on the situation at the time of request (time, weather, congestion), and the like.

  The advertisement installer requests an advertisement installation fee from the advertisement agency using the history collected from the advertisement medium. The advertisement installation fee is charged based on a method proportional to the number of accesses or a method of increasing step by step for each determined number of accesses. The advertising agency requests an advertisement planning fee proportional to the number of accesses from the advertiser. Alternatively, a certain number of accesses is guaranteed, and a predetermined advertisement plan fee is requested indicating that the number of accesses has been exceeded.

  The advertisement place provider collects the advertisement medium and similarly requests the advertisement place provider from the advertisement place provider according to the number of accesses. The advertisement place provider or the advertisement installer may directly request a reward corresponding to the number of accesses from the advertiser without going through the advertising agency.

  FIG. 8 shows a configuration in which history information transmitted from the RFID is encrypted in order to prevent falsification of the history information in such a system. In this system, for example, each of an advertisement place provider, an advertising agency, and an advertiser holds different encryption keys, and the RFID 30 includes history encryption means 39 for encrypting history information with these encryption keys. ing. When the history encryption unit 39 receives the history information from the history transmission unit 36, the history encryption unit 39 encrypts the history information with the three types of stored encryption keys, and the history transmission unit 36 stores the encrypted history information in the history collection terminal 50. Send. Therefore, position information and encrypted history information are accumulated in the history storage area 56 of the history collection terminal 50.

  The history information collected by the history collection terminal 50 can be known independently by each of the advertisement place provider, the advertising agency, and the advertiser by decrypting the history information with the retained key. Can improve the reliability.

  Further, if the history collection terminal 50 gives the encryption key held by the history encryption means 39 to the RFID 30 when making a history request, it is necessary for the history encryption means 39 to constantly hold the encryption key. In addition, it is possible to avoid a possibility that the encryption key is decrypted by someone during the advertisement posting period, and it is possible to improve safety.

  In this encryption, it is also possible to use a public key. When the history is sent from the RFID 30 to the history collection terminal 50, information (for example, time and installation location) that is different or dynamically changed for each advertisement is integrated with the history, and the entire integrated information is public key. Or a digital signature obtained by encrypting only the digest and attached to the history collection terminal 50. This encrypted information is sent as it is to the required location, and the receiving side can decrypt the entire information using the private key, or whether the digest is the same by decrypting the signature Can be found to have not been tampered with.

  When there are a plurality of vendors related to the performance-reward-type advertisement, the history copies corresponding to the number of vendors are encrypted with each public key (or digitally signed). The history collecting terminal 50 collects different encrypted histories with these multiple keys, distributes them to suppliers, and distributes rewards according to the results, thereby printing the result-reward-type advertising business that can verify the legitimacy Can be introduced.

  In this way, by collecting history information of RFID using a history collection terminal, it is possible to objectively evaluate advertisements, and based on this objective evaluation, improvement of how to display advertisements, performance reward type An advertising system can be introduced.

  Although the case where history information is counted and stored inside the RFID 30 has been described here, the history information may be stored by providing the counter and storage means outside the RFID 30. By doing so, the configuration of the RFID 30 can be simplified and an increase in the cost of the RFID can be suppressed.

  Further, in the suspended advertisement in the vehicle, a history (access count) for each advertisement may be stored, and the access count of each advertisement may be aggregated and stored for each vehicle. Such totaling is also possible by providing the counter and storage means outside the RFID 30. In this way, by storing the number of accesses to each of the plurality of advertising media constituting the group and the number of accesses counted for each group, the value of the advertisement can be understood from the number of accesses for each advertising medium, By comparing the same type of advertisement, the value of the place where the advertisement is installed can be understood. In addition, the value of the advertisement installation area can be grasped from the total value for each group.

(Third embodiment)
In the third embodiment, an information collection system will be described in which RFID location information is stored in an RFID memory to be added to an advertisement, and advertisement history information is collected by an advertisement server.

  In this system, as shown in FIG. 9, the RFID 30 includes a non-contact power receiving means 37 and an advertisement information sending means 31, and a memory unit 32 having a pointer storage area 33 and a position information storage area 38. The advertisement information providing device 41 of the advertisement server 40 includes a history holding unit 42 that generates history information, and a database unit 43 having a history storage area 44. There is no history collection terminal. Further, the configuration of the personal portable terminal 20 is the same as that of the second embodiment (FIG. 6).

  As shown in FIG. 10B, the memory unit 32 of the RFID 30 stores an advertisement ID and RFID position information. The position information is written in the memory 32 when the printed advertisement with the RFID 30 attached is posted or distributed, the position information of the posting position (for example, Shimokitazawa Station North Exit Bulletin Board A-1) or the position information indicating the distribution range ( For example, position information indicating the Keio line) is written by the position information writing means for an advertisement installed in the Keio line.

  In this system, when a pointer is requested from the personal portable terminal 20 to the RFID 30, the RFID 30 sends the position information stored in the memory 32 together with the pointer to the personal portable terminal 20. When the personal portable terminal 20 requests advertisement information from the advertisement server 40, the personal portable terminal 20 transmits this pointer and position information, and acquires advertisement information designated by the pointer from the advertisement server 40.

  The history holding means 42 of the advertisement server 40 stores the advertisement ID, position information, and access date / time in the history storage area 44 of the database unit 43 based on the information sent from the personal portable terminal 20. FIG. 12 shows data stored in the history storage area 44 of the advertisement server 40. The advertisement server 40 can total the results of each advertisement from this history.

  Thus, by storing the RFID position information in the RFID memory, the advertisement result information can be collected by the advertisement server.

  Further, as shown in FIG. 10 (d), it is possible to combine the second embodiment and the third embodiment by storing the advertisement ID, the counter, and the position information in the RFID memory. . In this case, it is possible to collate the history information collected by the history collection terminal with the history information collected by the advertisement server, and it is possible to detect a counting mistake or the like.

  Further, personal information such as gender and telephone number is acquired from the personal portable terminal 20, and the access date, sex, personal information and the like are stored as history information in the RFID memory as shown in FIG. Thus, it is possible to analyze a consumer group interested in advertisements, analyze the effect of advertisements according to time, and obtain contact information.

  Further, by acquiring temperature and weather information from the sensor and storing the access date / time, weather, temperature, and the like in the history information in the RFID memory as shown in FIG. The influence of the weather on can be analyzed.

  In each embodiment, the case where the mobile terminal obtains a pointer of information obtained from the network from the RFID has been described. However, other means such as obtaining pointer information by illuminating a tag or the like can be used. is there. However, RFID using radio waves does not need to aim accurately as in the case of light, so that the operation of the mobile terminal is easy and is more suitable for the entrance of the network.

  In addition, RFID can easily write and rewrite information. Bundle printed advertisements with RFID attached and write or rewrite the same pointer to each RFID at once using writing means (reader / writer, remote control transceiver, installation terminal installed in the vehicle, etc.) Can be.

  Further, when the advertisement installation location is written in the RFID, at the stage of distributing the printed advertisement to the installation location, position information for designating the advertisement installation location is written in the RFID attached to the advertisement. The advertisement installer reads this information using a reading means such as a reader / writer and installs the advertisement at a designated place. As described above, the information recorded on the RFID can be used as an instruction of the installation location.

  Also, in the performance-reward-type advertising system, when the advertisement installer is different from the owner of the advertisement installation location (such as a railway company), the advertisement installer can receive the performance reward in the RFID attached to the advertisement. It is necessary to store the information of the advertisement and record the name of the advertisement installer in the history held in the advertisement server. Further, when a plurality of advertisement installers handle this advertisement, it is necessary to store the names of the plurality of advertisement installers in the RFID. As described above, various setting information needs to be written or rewritten in the RFID, and these processes can be easily performed using a reader / writer or the like.

  Also, RFID can be attached to any type of advertisement and to an advertisement installed in any place. Real estate advertisements may be affixed to utility poles, etc. By attaching an RFID to this advertisement, detailed information on the advertisement (details of each real estate property, as well as web page information for the tour reservation of the property, etc.) If a user's tool (such as a mobile device) has a means to access the network based on the information, the user can obtain map information from the current location to the destination through the network, or make a reservation for a tour. It becomes possible to do.

  Further, it is possible to realize an advertisement connected to a network not only at a place where the advertisement is regularly posted but also at a place where the advertisement is temporarily installed.

  As is apparent from the above description, in the information collecting system of the present invention, anyone can easily enter the network by providing means for sending a pointer of information obtained from the network based on the information request from the portable terminal. It becomes possible, and an organic cooperation between the cyber world and the real world, such as enjoying a network service, becomes possible.

  Further, by providing this pointer sending means on an advertising medium including a print advertisement or panorama vision, the effect of the advertisement can be enhanced, and the result of the advertisement can be objectively evaluated.

  Moreover, such an effect can be obtained only by attaching an RFID to the advertisement medium, and it is not necessary to provide special equipment at the place where the advertisement is installed.

  RFID can be attached to various advertisements such as posters and panoramic visions regardless of the installation location, and an advertisement connected to a network can be realized. In addition, an advertisement that is temporarily installed can be an advertisement that is attached to the network by attaching an RFID.

  In addition, since the information collection system of the present invention can collect information through an existing network, it is not necessary to construct a new system or newly install corresponding equipment in various places, and can be realized with a small initial investment burden. can do.

The block diagram which shows the structure of the information collection system in the 1st Embodiment of this invention. The figure which shows the 1st example of network service utilization by the information collection system of 1st Embodiment. The figure which shows the 2nd example of network service utilization by the information collection system of 1st Embodiment. The figure which shows the 3rd example of network service utilization by the information collection system of 1st Embodiment. The figure which shows the 4th example of network service utilization by the information collection system of 1st Embodiment. The block diagram which shows the structure of the information collection system in the 2nd Embodiment of this invention. The figure explaining the result reward type | mold advertisement business using the information collection system of 2nd Embodiment The block diagram which shows the other structure of the information collection system in 2nd Embodiment. The block diagram which shows the structure of the information collection system in the 3rd Embodiment of this invention. The figure which shows the data structure stored in the memory of RFID of each embodiment The figure which shows the data structure stored in the memory of the terminal for log | history collection of 2nd Embodiment The figure which shows the data structure stored in the memory of the advertisement server of 3rd Embodiment. Block diagram showing the structure of RFID

Explanation of symbols

DESCRIPTION OF SYMBOLS 11 Resonance circuit 12 Power supply generation part 13 Demodulation part 14 Modulation part 15 Memory control part 16 Memory 20 Personal portable terminal 21 Advertisement information request means 22 Communication means 23 Advertisement information acquisition means 24 Information display means 25 Non-contact electric power supply means 30 RFID
31 Advertising information sending means 32 Memory 33 Pointer storage area 34 History storage area 35 History holding means 36 History sending means 37 Non-contact power receiving means 38 Location information storage area 39 History encryption means 40 Advertising server 41 Advertising information providing apparatus 42 History holding Means 43 Database section 44 History storage area 50 History collection terminal 51 History request means 52 Non-contact power supply means 53 Location information acquisition means 54 History management section 55 Memory section 56 History storage area

Claims (10)

A advertisement ID delivery device for delivering the advertisement ID by the request from the terminal,
Contactless power receiving means for generating electric power by receiving radio waves from the terminal;
A memory for storing the advertisement ID ;
Sending means for starting and receiving power supply from the non-contact power receiving means, and when receiving a request from the terminal , reads out the advertisement ID stored in the memory and sends it to the terminal ;
A history holding unit that starts by receiving power supply from the non-contact power receiving unit, counts the number of times the advertisement ID is sent from the sending unit, and writes the count number to the memory as history information; Advertisement ID sending device. The contactless power receiving means generates electric power by receiving radio waves from a history collection terminal that collects the history information,
The apparatus further comprises history sending means that starts by receiving power supply from the non-contact power receiving means and reads history information from the memory and sends the history information to the history collecting terminal when receiving a history information request from the history collecting terminal. The advertisement ID sending device according to claim 1. The contactless power receiving means generates electric power by receiving radio waves from a history collection terminal that collects the history information,
A history sending means that starts by receiving power supply from the non-contact power receiving means and receives a history information request from the history collection terminal, and reads and outputs history information from the memory;
The apparatus further comprises a history encryption means for encrypting the history information when activated by receiving power supply from the non-contact power receiving means and receiving history information from the history sending means,
The advertisement ID sending device according to claim 1 , wherein the history sending means receives the history information encrypted by the history encryption means and sends the history information to the history collecting terminal . 4. The advertisement ID transmission device according to claim 3, wherein the encryption key used for encryption by the history encryption unit is acquired from the history collection terminal. The advertisement ID sending device according to any one of claims 1 to 4, wherein the advertisement ID is a URL indicating a homepage address. Contactless power receiving means for generating electric power by receiving radio waves from the terminal,
  A memory for storing the advertisement ID;
  An advertisement ID sending means that starts by receiving power supply from the contactless power receiving means and reads an advertisement ID stored in the memory and sends it to the terminal when receiving a request from the terminal;
  A history holding unit that starts by receiving power supply from the non-contact power receiving unit, counts the number of times the advertisement ID is transmitted from the transmission unit, and writes the count number to the memory as history information;
  History sending means for sending the history information to the outside;
For advertising ID sending device equipped with
  A non-contact power supply means for transmitting power supply radio waves;
  History requesting means for requesting transmission of the history information and receiving the history information to the history sending means activated by receiving power supply from the contactless power receiving means that has received radio waves from the contactless power feeding means. ,
A memory for holding the history information acquired by the history request means;
History collection terminal equipped with. Position information acquisition means for acquiring position information indicating an installation position of the advertisement ID sending device;
  History management means for storing the location information in the memory in association with the history information;
The history collection terminal according to claim 6, further comprising: The history collection terminal according to claim 6, wherein the location information acquisition unit acquires the location information by an input from a user of the history collection terminal. The history collection terminal according to claim 6, wherein the location information acquisition unit acquires the location information from a GPS included in the history collection terminal. The history collection terminal according to claim 6, wherein the advertisement ID is a URL indicating a homepage address.

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