JP3623225B2 - Merchandise sales registration processing apparatus and recording medium recording program used therefor - Google Patents

Description

  The present invention relates to a merchandise sales registration processing apparatus and a recording medium on which a program used therefor is recorded.

  Conventionally, mass media such as televisions, newspapers and magazines, direct mail, signs and bulletin boards inside and outside stores have been widely used as media for transmitting advertising messages. The transmission medium for such various types of advertisement messages is appropriately selected depending on the purpose of the advertisement and the target product. For example, if you want to communicate an advertising message to an unspecified number of people, advertisements through mass media such as TV, newspapers and magazines will be effective, and are classified according to gender, age group, product purchase history, etc. If you want to send targeted advertising messages to people in a certain category, direct mail advertising will be effective. In particular, as a direct mail sending method, a method of sending an advertisement message created in the form of a paper medium using a mail or a facsimile is generally used, whereas the development of electronic communication networks in recent years, An advertising message created in the form of electronic information is also widely used to send it out by facsimile or electronic mail.

JP-A-7-29072

  Direct mail is effective as a method for transmitting an advertising message targeted at a specific individual or a person belonging to a specific category. Here, the direct mail destination is selected indiscriminately or based on predetermined personal information. For this reason, when selecting the destination of the advertising message indiscriminately, it is impossible to effectively convey the information the person wants to the recipient of the advertising message, and it is not possible to obtain a good advertising effect. is there. In addition, when selecting a destination for sending an advertising message based on predetermined personal information, it is expensive to obtain the personal information, and efforts are made to select a destination for sending an advertising message from the acquired personal information. And there is a problem that it takes time. The selection of the delivery destination of the advertisement message is the same when the store where the POS terminal is installed or the company having the product sales registration processing device sends the advertisement message, and the product sales registration processing device accumulates. Personal information such as sales history information is not used at all. The use of personal information such as sales history information accumulated by the merchandise sales registration processing device is not particularly taken into consideration in other advertising message transmission methods other than direct mail. Therefore, at present, no special technology has been developed for transmitting a certain advertisement message to a customer who can expect a higher advertising effect.

  An object of the present invention is to obtain a merchandise sales registration processing apparatus capable of transmitting an advertisement message that can be expected to have a higher advertising effect to a customer.

The product sales registration processing apparatus according to claim 1 includes product code input means and receipt print issuing means, and executes product sales registration processing including receipt issue for a product of the input product code. Means, a message file that stores an advertisement message in the form of electronic information for each type code that identifies the type of customer, a customer file that stores one or more purchase histories for each customer code, and a merchandise sales registration process When a customer code is input by the customer code input means for inputting the customer code and the customer code input means during the merchandise sales registration process, it is determined whether or not there is a purchase history corresponding to the input customer code in the customer file When purchase history presence / absence determining means and purchase history presence / absence determining means determine that there is a purchase history Printed on the receipt by the type code search means and the type code search means retrieves the corresponding advertisement message from a message file based on elected type encoded by receipt printing issuing means for the selection of one of said type code from said purchase history Message output means.

Inventions commodity sales registration processing system according to claim 1 takes out an advertisement message type code stored for each customer in the customer file as a search key from the message file, so as to print the retrieved advertisement message on the receipt Therefore, the advertisement message can be transmitted to a customer who can expect a higher advertising effect by using the type code stored in the customer file.

  An embodiment of the present invention will be described with reference to the drawings. This embodiment shows an example in which the present invention is applied to a POS terminal 1 installed in a store and used as a server as a merchandise sales registration processing device. Actually, a POS terminal (not shown) serving as a client is connected to the POS terminal 1, and the POS terminal 1 itself is also connected to a host computer (not shown) via a communication network. Build a processing device.

  FIG. 1 is a block diagram of electrical connection of each unit in a POS terminal 1 used as a server. As shown in FIG. 1, the POS terminal 1 includes a CPU 2 that executes various arithmetic processes and centrally controls each unit, a ROM 3 that stores fixed data, and a RAM 4 that stores variable data in a rewritable manner. Each unit is connected to a POS control unit 5 having a microcomputer configuration via a system bus 6. Each unit connected to the POS control unit 5 via the system bus 6 includes an R / J printer 7 functioning as a receipt print issuing unit, an image display 8a directed to the cashier side, and a customer surface display directed to the customer surface. A data display unit 8, a drawer 10, a floppy disk drive 11, and an I / F board 12 for connecting to the Internet. And a hard disk 13.

  In the POS terminal 1 having such a basic configuration, various programs and files are installed in the hard disk 13. The program stored in the hard disk 13 includes an operation program, and the operation program is written in the RAM 4 or part of the operation program when the POS terminal 1 is activated. Therefore, the hard disk 13 and the RAM 4 serve as a computer-readable recording medium on which a program to be executed by the CPU 2, the ROM 3 and the RAM 4 having a microcomputer configuration as a computer is recorded.

  Next, the type code will be described. FIG. 5 is a schematic diagram showing a code system of type codes. The type code is composed of four digits. The first digit code indicates the product field, the second digit code indicates the target age of the product, and the third and fourth digits indicate detailed information. For example, the type code “1024” indicates that the product field is “game software”, the target age is “no target age”, and the detailed information is “S company ΔΔxx game”.

  Here, the POS terminal 1 executes a merchandise sales registration process as a basic process that is centrally controlled by the CPU 2 in accordance with the operation program. That is, when a product code of a purchased product is input from a keyboard or bar code reader constituting a part of the data input unit 9, data such as a price corresponding to the product code is retrieved from the product advertisement file 20, and the product code The total price of all the purchased products for which is input is calculated and displayed on the screen display 8. Then, for example, when the deposit / cash key on the keyboard is pressed and the closing process is performed, the sales tax calculation is executed to calculate the total sales amount including the consumption tax, and the input product code is stored in the hard disk 13. Registered in a sales memory (not shown). Then, during such registration processing in the sales memory, the R / J printer 7 is driven and controlled, and receipt printing and journal printing storage are executed. Here, the function of the receipt print issuing unit and the function of the product sales registration processing unit (product sales registration processing function) for executing the product sales registration process are executed.

In such merchandise sales registration processing, input of a customer code from the data input unit 9 is allowed, and when a customer code is input, the customer file 21 in the purchase history master file 18 is updated and registered. That is, the corresponding items are registered in the columns of purchase date, purchased product, purchase price and type code corresponding to the input customer code. Among these items, for the type code, the product advertisement file 20 in the product master file 16 is referred to, and the type code corresponding to the purchased product is registered in the customer file 21. Here, the function of the customer file creation means is executed. In this way, the customer file 21, advertising effect for the customer is higher ad message type code is automatically registered without any special operation. This facilitates the operation.

  The POS terminal 1 executes not only the registration process but also a process provided in a general POS terminal, such as a settlement process and an inspection process, under the overall control of the CPU 2. Since these processes are the same as the similar processes executed by a general POS terminal, description thereof is omitted.

  FIG. 6 is a flowchart showing a flow of processing for printing an advertisement message on a receipt. In the POS terminal 1 of the present embodiment, a predetermined advertisement message stored in the advertisement message file (message file) 22 in the advertisement information master file 19 can be printed on a receipt (see step S4). That is, the flowchart shown in FIG. 6 is a subroutine after the closing process at the time of executing the merchandise sales registration process. When the closing process is performed, it is determined whether or not the customer code is input by the data input unit 9 (step S1). . If it is determined in step S1 that the customer code has been input, the customer file 21 is searched, and whether or not the input customer code has a purchase history (purchase date, purchased product, purchase price, and type code). It is determined (step S2). For example, in the case of the customer code shown in FIG. 3, it is determined that there is a purchase history. Here, in the example of FIG. 3, only one purchase history is registered, but a plurality of purchase histories may actually be registered. Therefore, in the subsequent step S3, selection processing for only one purchase history (type code) is executed. Here, the function of the type code search means (type code search function) is executed. In the process of step S3, for example, the latest purchase history is selected, or the product department is searched from the purchased products in the purchase history by referring to the product advertisement file 20, and the most frequently registered product department is searched. Select the latest registered product in the product. When one type code is selected, the advertisement message file 22 is referred to, an advertisement message corresponding to the selected type code is taken out, printed on a receipt by the R / J printer 7, and a receipt is issued (step). S4). Here, the function of the message output means (message output function) is executed.

  On the other hand, if it is determined in step S1 that the customer code has been input, or if it is determined in step S2 that there is no purchase history, the product advertisement file 20 is referred to for a type code based on the purchased product. The advertisement message corresponding to the retrieved type code is retrieved with reference to the advertisement message file 22, and this is printed on a receipt by the R / J printer 7 to issue a receipt (step S5). Here, the function of the purchase history presence / absence determining means is executed.

  FIG. 7 is a plan view showing an example of the printed receipt 23. As illustrated in FIG. 7, an advertisement message is printed on the lower portion of the receipt 23. As described above, according to the present embodiment, an advertisement message can be transmitted to a customer who can expect a higher advertising effect.

It is a block diagram of the POS terminal which comprises a part of merchandise sales registration processing apparatus. It is a schematic diagram which shows the data structure of a goods advertisement file. It is a schematic diagram which shows the data structure of a customer file. It is a schematic diagram which shows the data structure of an advertisement message file. It is a schematic diagram which shows the code system of a type code. It is a flowchart which shows the flow of an output process of an advertisement message. It is a top view which shows an example of the receipt issued by printing.

Explanation of symbols

7 Receipt print issuing means 9 Product code input means, customer code input means 20 Product advertisement file 21 Customer file 22 Message file (advertisement message file)
Step S2 Purchase history presence determination means Step S3 Type code search means Step S4 Message output means

Claims (1)

A product sales registration processing unit that includes a product code input unit and a receipt print issuing unit, and executes a product sales registration process including a receipt issuance for a product of the input product code;
A message file that stores an advertising message in the form of electronic information for each type code that identifies the type of customer;
A customer file that stores one or more purchase histories for each customer code;
Customer code input means for inputting the customer code in the merchandise sales registration process;
When a customer code is input by the customer code input means during the merchandise sales registration process, a purchase history presence / absence determining means for determining presence / absence of a purchase history corresponding to the input customer code in the customer file;
When the purchase history presence determination means determines that there is a purchase history , a type code search means for selecting one type code from the purchase history ;
Message output means for taking out the corresponding advertisement message from the message file based on the type code selected by the type code search means and printing it on a receipt by the receipt print issuing means;
A merchandise sales registration processing apparatus.

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