JP3466993B2 - Product or service information providing method and system - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for providing a user with information about goods or services corresponding to a search word used for a search at a search site on the Internet.

[0002]

2. Description of the Related Art When a general user on the Internet reaches a site displaying an actual product or service, a system for counting the number of times the site is viewed and measuring the degree of interest of the product or service from the general public is widespread. It's being used.

[0003] In addition, regardless of the Internet or face-to-face methods, various kinds of interests, knowledge, purchase plans, etc., for general consumers and users are investigated in order to investigate various interests, knowledge, purchase plans, and the like. A questionnaire format is generally used in which questions and answers are obtained from general consumers and users.

However, regardless of the internet or face-to-face method, when conducting a survey by questionnaire, an answer different from the latent consciousness of the respondent is obtained depending on the format of the question, the respondent and other circumstances. There was an occasion. In addition, when counting the number of times an ordinary user reaches a site that displays actual products or services on the Internet, it is possible to grasp the potential request of the user who could not reach the site. There wasn't.

[0005]

SUMMARY OF THE INVENTION The present invention has been made in view of the problems of the prior art as described above, by accurately grasping the latent consciousness and request regarding the goods and services of general users who use the Internet. It is an object of the present invention to provide a method and system capable of providing a user with accurate and timely information about a product or service.

[0006]

In order to solve the above-mentioned problems, a method for providing information on a product or service according to the present invention comprises a step of registering a product or service provided to a user in a server connectable to the Internet. A step in which a user searches on a search site on the Internet; a step of associating a search word searched by the user in the search site with a product or service registered in the server, and weighting the associated information; Informing the user of information regarding the goods or services based on the weighted information.

According to this product or service information providing method, since the user is associated with the registered product or service based on the search word searched on the Internet, the potential of the user regarding the registered product or service is increased. Accurately grasp awareness and demand. Further, since the associated information is weighted and the user is informed of the information regarding the product or service in accordance with the weighted information, the information regarding the product or service can be provided to the user accurately and timely.

In this case, before the step of notifying the user of the information, the method further includes the step of confirming whether or not the user intends to receive the information, so that the user determines whether or not the information is necessary. It is possible and convenient.

Further, by accumulating the search terms of the same user within a certain period and executing the associating step, the users within a certain period include not only one use of the search site but also multiple use. Understand the potential demands and consciousness of

The user can be identified by providing identification information when the user accesses the search site and identifying the user in association with the search word based on the identification information.

Further, in the step of registering in the server, a keyword related to the product or service is registered together with the degree of relevance thereof, and in the step of associating, the search word and the keyword are compared with each other. Based on this, the associated information may be weighted.

Next, a product or service information providing system according to the present invention is a server that registers a product or service provided to a user and that can be connected to the Internet, and a search server that is connected to the Internet and searches as a search site. Based on the weighted information, and associating the search word searched by the user with the search server with the product or service registered in the server and weighting the associated information. And an information communication means for informing the user of information regarding the product or service.

According to this product or service information providing system, the above-described product or service information providing method can be executed, and the potential consciousness or request regarding the product or service of a general user who uses the Internet can be realized. It is possible to accurately grasp and provide the user with accurate and timely information about a product or service.

In this case, it is preferable that the information communication means includes a confirmation means for confirming whether or not the user intends to receive the information, and the associating means includes
The search words by the same user may be accumulated within a certain period, and the search terms accumulated may be associated and weighted based on the accumulated search words.

[0015] Further, it is preferable that the server includes identification means for providing identification information when the user accesses the search site and for identifying the user in association with the search word by the identification information. Or, store keywords related to each service together with their degree of relevance,
It is preferable that the associating unit compares the search word with the keyword and weights the associated information based on the degree of association when they match.

The above-mentioned associating means, contact information means, confirming means, and identifying means can be configured so that the above server or another server has their functions. A server means a computer device that processes a specific service in response to a certain request and its function.

Further, the search server may recognize the information on the input situation based on the inputted search word, and the associating means may add the weight including the information on the input situation.

Further, the server may store an information contact form by the information contact means, the information contact means may inform the user of the information by the stored information contact form, and the information contact means may be electronic. It can be an email, but other means such as mailing may be used.

[0019]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram conceptually showing the entire product (service) information providing system according to the embodiment of the present invention.

As shown in FIG. 1, the service center is
Products (services) provided by companies A, B, ... Are registered in advance in the server, and related keywords related to the products (services), e-mail (DM) form designs, etc. are registered in advance. User (user) a,
When b, ... Are searched by a personal computer (PC) on the search site via the Internet, the search server provides the server of the service center with information on the search condition of the search word and the input condition.

The server of the service center associates the search word used by the user at the search site with the registered related keyword according to a predetermined rule, and points or orders the associated information. Weighting is carried out, and the content of the electronic mail and its delivery are instructed to the provider based on this weighted information. Based on this instruction, the server of the provider sends the user an e-mail about the information on the product (service).

As described above, by using the search word when the Internet user uses the search site, unlike the general survey by the questionnaire, the general user has a potential consciousness or request regarding the product or service. Can be accurately grasped. As a result, it is possible to provide the user with accurate and timely information about the company's product (service) related to the search term. Further, it is possible to grasp the user's consciousness and request regarding the product or service in more detail and more accurately than the conventional system that counts the number of times of browsing the site of the company and measures the degree of interest of the product or service from the general public.

The product (service) information providing system of FIG. 1 will be described in more detail with reference to FIGS.

FIG. 2 shows an example of a screen for registering a product or service provided by a company or the like and a keyword for each product (service) in the server of the service center shown in FIG. First, a company code, a company name, a person in charge, and a department to which the person in charge belongs are sequentially input to a list 11 of company information about a company to be registered. Next, in the list 12 of registered product (service) names, the product or service to be registered is input. Then, the related keywords related to this product or service are classified into the degree of relevance 1 to 5 and input in the keyword list 13. The degree of association 1 is the highest and the degree of association 5 is the lowest in order. Keyword list 13 relevance 1-5
Multiple keywords can be entered in each list.

The lower part of FIG. 2 is a list for registering the e-mail form 14 to be sent to the user. An electronic mail (DM) is sent to the user in the form 14 of this design when a certain condition is satisfied as described later.

FIG. 3 shows a search screen (a) for a search site provided by a search site operating company and a screen (b) for displaying the search result. Such a search site has been put to practical use as a so-called search engine.

The user can input one or more search words in the search word input box 21 of FIG. 3 (a).
When a search word is input in the input field 21 and the search button 21a is clicked, a search is performed by the search server of the search site operating company, and the result is displayed as shown in FIG. 3 (b). Further, as a search result, a word indicating the genre selected based on the input search word in FIG. 3B is displayed in the genre display list 22. In addition, the word that displays each hit site that is searched for in correspondence with the search word is the site display list 2
It is displayed in 3. Each site can be accessed by clicking each display portion of the display list 23.

The search site recognizes the search word in the above-mentioned input field 21 and provides it to the server of the service center shown in FIG. In addition, the search word is the input word (input status 1)
Or the word selected in the genre display list 22 (the word displaying the genre) (input status 2), or the word selected in the site display list 23 (the word displaying the site)
Whether or not it is (input status 3) is recognized, and the information is provided to the server of the service center in FIG. 1 as information regarding the input status of the search word. Input status 1-3
Points are given by the division based on. If the search engine does not have the genre display list 22, the input situations 1 and 3 are recognized and provided to the server of the service center.

Next, when the related keyword registered together with the degree of relevance as shown in FIG. 2 is associated with the search word, the scoring for weighting each associated information will be described. This association and weighting is performed by the server of the service center.

First, when the registered related keyword and the search word are compared and coincident with each other, points are given by using the function f (x) according to the following expression (1) according to the degree of association of the registered related keyword. .

[0031] Word / phrase registered in “degree of association n” = f (n) (1)

Therefore, in the example in which the related keywords are registered as shown in FIG. 2, regarding the inputted search word "architecture",
The degree of association n is 3, and the point of the related keyword “architecture” is “f (3)”.

Pointing based on the input status of the search word is performed by using the function g (x) according to the input status of the search word as in the following expression (2).

[0034]           Search term corresponding to “input status n” = g (n) (2)

Therefore, when the search shown in FIGS. 3A and 3B is performed, the input word and the word selected in the genre display list 22 (the word displaying the genre) are "architecture". Since the input statuses are 1 and 2, the points of the search word "architecture" based on the input status of the search word are "g (1)" and "g".
(2) ”.

Next, the points of each product (service) as described above are totaled as follows. Using points f (x) according to the degree of relevance of the registered related keywords and points g (x) according to the input status of the search words, the product in which the phrase “related keyword” = “search word” is registered ( The point that contributes to the service is expressed by the following expression (3) using the function h (x).

[0037] h (f (x), g (x)) (3)

Therefore, when the related keywords shown in FIG. 2 are registered and the searches shown in FIGS. 3 (a) and 3 (b) are performed, the search word "architecture" becomes the registered product (service) "employment guidance". The contributing points are as follows.

"H (f (3), g (1))" and "h
(F (3), g (2)) "

As a result of totaling these according to the calculation rule *, the points given to each product (service) are determined. Therefore, the point P1 that the search word "architecture" gives to the product (service) "employment guidance" is expressed as follows.

[0041]   P1 = h (f (3), g (1)) * h (f (3), g (2)) * ... (4)

The points are ranked according to the magnitude of the points as described above as the degree of interest in the product (service) registered by each registered company of each search site user. Note that the calculation rule * may be a calculation of sum or product, but is not limited to these.

Next, referring to FIG. 4, an email (DM) is sent from the provider of FIG. 1 to the user who has used the search site.
Three examples (a), (b), and (c) of selection notification screens for selecting whether or not to receive are shown. FIG. 4A shows received emails classified by company and displayed. When the user clicks on the underline 31, the email is opened and can be read by the user. Figure 4 (b) shows
As described above, the electronic mails are displayed in the pointed order. FIG. 4 (c) shows an electronic mail for each electronic mail category. This allows the user to determine whether the information sent by e-mail is necessary information.

Products (services) addressed to the user as described above
FIG. 5 shows an example of a screen of an electronic mail including information regarding the above. In the information list 34 of FIG. 5, the contents of the form 14 registered in advance in FIG. 2 are displayed, whereby the user can be notified of the information of the contents to be provided. If the user needs more detailed information, the user information list 35
Underline 3 of the destination after entering certain information in
Click on 2 (which allows you to request more detailed materials) or on the underline 33 that opens the company's homepage (this website will give you more information).
As described above, the information as shown in FIG. 5 can be provided to the user.

In FIGS. 4 and 5, when the user clicks on the underlines 31, 32, 33, a score is given each time, and when the cumulative total reaches a certain score, various benefits are given to the user. Is given.

Next, referring to FIG. 6, the use of the above-described information providing system for goods (services) will be described.
First, the registered company classifies, for each product or service that can be provided, related keywords of the product or service, for example, as shown in FIG. Also, form 1 of FIG.
As in 4, the designed form to be transmitted to the user is registered for each product or service (C02). Further, the number of rankings or the number of points to be sent by e-mail is registered (C03). Each such registration is performed on the server of the service center that provides services by this information providing system.

Next, the user of the search site connects to the Internet and inputs a search word as shown in FIG. 3 (a) (S0
1), the server of the provider assigns and issues an identification number (ID) for each connection, and notifies it to the search site operating company (S02). The computer of the search site operator is
For each identification number (ID), the search term input as shown in FIG. 3A and / or the search term selected as shown in FIG. The input status regarding the search word is recognized and the information is provided to the service center (S03). By giving this identification number (ID), the user can be identified in each subsequent step.

The computer of the service center associates with the search term input or selected for each product or service, and gives points as in the above equation (1) according to the degree of association of the registered related keyword (S04). ). In addition, as in formula (2), points are added for each search word according to the input status (S05). Based on each of the points, the points are aggregated by the above-described equations (3) and (4), and the ranking is performed (S06). Next, based on the number of points to be sent by e-mail registered in C03, the provider is requested to send an e-mail with a point number or higher or higher.
7). For example, for a product (service) with a total of 10 points, or among the products (services) of the same company, the total points are the top 3 products (service).
About, you can ask us to send you an email.

Next, when requested by the above-mentioned service center, the computer of the provider collates the identification number and determines whether or not the user of the search site receives the corresponding e-mail, as shown in FIG. Contact us (S0
8) The user of the search site selects whether to receive the e-mail (S09). If you choose to receive it, you will be sent an e-mail as shown in Figure 8 to the user (S1
0), the user can receive this e-mail and take contact with the company if necessary (S11). In this case, the number of times e-mails are sent or the number of home page accesses is calculated for each user of the search site, and the service can be provided according to the total number.

Further, the computer of the service center displays the delivery record every time an electronic mail is delivered to the user.
Further, the registered companies are notified of the cumulative number of deliveries per month by product (service) (S12), and the registered companies receive this notification each time (C04).

As described above, according to the product or service information providing system of the present embodiment, it is possible to grasp the potential request of the user based on the search word input by the user of the search site. Therefore, it is possible to provide necessary product and service information accordingly, and to efficiently carry out corporate activities and sales.

Note that FIG. 6 shows steps up to sending an electronic mail when a user uses the search site once, but the present invention is not limited to this, and the same user is identified by an identification number. Identify and identify for a period of time (eg 24 hours, 3 days, 1
The points and rankings as described above may be performed by accumulating (including a plurality of uses) in any period (week, month, etc.).

Although the present invention has been described above with reference to the embodiments, the present invention is not limited thereto.
Various modifications are possible within the scope of the technical idea of the present invention. For example, in FIG. 6, the provider and the search site operating company may be the same organization, the service center and the provider or the search site operating company may be the same organization, and the three parties are the same organization. It goes without saying that any server or search server may belong to any organization within the scope of the information providing system of the present invention.

[0054]

According to the method and system for providing information of goods or services according to the present invention, it is possible to accurately grasp the latent consciousness and demands concerning goods and services of general users who use the Internet, and thus to the users. It is possible to provide accurate and timely information about a product or service.

[Brief description of drawings]

FIG. 1 is a diagram conceptually showing an entire product (service) information providing system according to an embodiment of the present invention.

FIG. 2 is a diagram showing an example of a screen when a keyword is registered for each product or service provided by a company in the product (service) information providing system according to the present embodiment.

FIG. 3 is a diagram showing a search screen (a) of a search site and a screen (b) displaying the search result in the product (service) information providing system according to the present embodiment.

FIG. 4 is a diagram showing three examples (a), (b) and (c) of screens for selecting whether or not to receive an electronic mail (DM) from a provider of FIG. 1 to a user who uses a search site. .

FIG. 5 is a diagram showing an example of a screen of an electronic mail addressed to a user, which includes information on a product (service) in the product (service) information providing system according to the present embodiment.

FIG. 6 is a diagram showing steps of using the product (service) information providing system according to the present embodiment.

[Explanation of symbols]

11 List of company information 12 List of registered product (service) names 13 keyword list 14 E-mail form

─────────────────────────────────────────────────── ─── Continuation of the front page (56) Reference JP 2000-57157 (JP, A) JP 9-134371 (JP, A) JP 10-232893 (JP, A) JP 10-320413 (JP, A) JP 10-320415 (JP, A) JP 10-326245 (JP, A) JP 11-15840 (JP, A) JP 11-66081 (JP, A) Kaihei 11-110410 (JP, A) JP 11-149478 (JP, A) JP 11-296537 (JP, A) JP 11-345244 (JP, A) JP 2000-57213 (JP , A) JP 2000-76307 (JP, A) JP 2000-90111 (JP, A) JP 2000-137725 (JP, A) JP 2000-501868 (JP, A) (58) Fields investigated (58) Int.Cl. ⁷ , DB name) G06F 17/30 340 G06F 17/30 110 G06F 13/00 540 G06F 17/60 326 JISST file (JOIS)

Claims (6)

(57) [Claims] 1. A product or service provided to a user.
A keyword that is related to the Internet is registered along with the degree of relevance by a server that can be connected to the Internet, and the Internet is connected based on the search word input by the user.
A search server that can be connected, and the search server inputs based on the input search word.
Recognizing information about the situation , the server including the search term and a key registered in the server
Cumulative search terms by the same user within a certain period with words
And associating, and the server adding the keyword to the associated information.
Based on the degree of association of
Based on the information about the input status from the search server,
Goods or services, including the step of giving a weight by giving 2 points, and the step of letting the server inform the user of the goods or services based on the weighted information. Information provision method. 2. The provision of product or service information according to claim 1, further comprising a step of confirming whether or not the user intends to receive the information before the server informs the user of the information. Method. 3. The server adds identification information when a user accesses the search site, and identifies the user in association with the search word by the identification information.
Alternatively, the information providing method of the product or service according to item 2. 4. A product or service provided to a user
There are a server that can register keywords related to the Internet with its degree of relevance and can be connected to the Internet, and a search server that can search based on a search word entered by a user and that can connect to the Internet. And the search server inputs based on the input search word
Recognizing the information about the situation , the server recognizes the search term and the key registered in the server.
Words and search words by the same user are accumulated within a certain period .
Measure and associate the associated information with the key word.
The first point based on the degree of relevance of the card and before
Based on the information about the input status from the search server
A second point, and weighting is performed, and based on the weighted information, a user is informed of information regarding the product or service, and an information providing system for the product or service. 5. The information providing system for goods or services according to claim 4, wherein the server includes a confirmation unit that confirms whether or not the user intends to receive the information. 6. The server according to claim 4 or 5, wherein the server includes identification means for providing identification information when a user accesses the search site, and for identifying the user in association with the search word by the identification information. Information provision system for the listed products or services.