JP3198795U - Point Card - Google Patents

Abstract

An object of the present invention is to provide a point card capable of differentiating point cards and enhancing the motivation of customers to acquire points. A point card 1A has a pair 5 formed by arranging a plurality of squares 2 corresponding to the points in order from the start to the goal. Sugoroku 5 advances the grid 2 in the order of arrangement according to the number of points given in response to one purchase at the retail store, and the goal grid 2 when the number of points is accumulated up to a predetermined number A goal privilege display unit 4 is provided, and an intermediate privilege display unit 3 is provided in the grid 2 when the number of points is accumulated to a second predetermined number less than the predetermined number. Thereby, even if the cumulative number of points is less than the predetermined number, when the second predetermined number is reached, the point card 1 </ b> A has the value of the content of the privilege displayed on the intermediate privilege display unit 3. [Selection] Figure 1

Description

  The present invention relates to a point card used for a point system in a retail store.

  In recent retailers, point card systems that offer points to customers according to the purchase price of goods and services at retail stores, etc., and can be exchanged for benefits according to the cumulative number of points are widely available. Has been done.

  However, such a point service system has been used in many stores, and competition with competitors has become intense. In addition, the conventional point service system has a dislike that the player simply gives points and is not interesting.

  Therefore, a point card having a game property is known so that the situation of the number of acquired points up to a goal where a privilege can be obtained can be visually confirmed so as to advance a frame with a hex (for example, Patent Document 1). See).

JP 2008-230165 A

  However, the conventional point card only displays the point acquisition status until the goal is reached. Even if points are acquired at that time, the point card that has not reached the goal is not effective. Is a valueless card that cannot be exchanged for benefits. For this reason, with such a point card, the customer does not have the willingness to acquire a privilege by holding carefully and actively reaching the goal. In addition, consumers today often have many similar loyalty cards at various stores, and it is hard to get up by trying to collect points by focusing on one retail store. . Therefore, for retailers who want to increase the rate of attracting customers by introducing a point card system, the effect is also limited.

  In view of the above points, an object of the present invention is to provide a point card capable of differentiating point cards and enhancing the motivation for customer point acquisition.

  In order to solve the above problems, the point card according to the present invention is a service that can be exchanged for a privilege when points are given according to one purchase at a retail store and the points are accumulated up to a predetermined number. A point card used in a point system, in which cells corresponding to the points are arranged in sequence from a start to a goal, and the cells are arranged according to the cumulative number of points. Proceeding in order, the cumulative number is provided corresponding to the square when the second predetermined number less than the predetermined number is reached, and the contents of the privilege according to the second predetermined number are displayed. An intermediate privilege display unit, and a goal privilege display unit provided corresponding to the squares of the goal and displaying the content of the privilege according to the predetermined number, and the cumulative number is the predetermined number Not yet But when has reached a predetermined number of the second has a value of the content of benefits that are displayed on the middle award display unit.

  In this case, if the Sugoroku is arranged according to the relay road course, the marathon course, or the journey, the point card owner can perform the stamp rally as if he / she simulated the experience. And it is more effective if the place name and the building on the map are written on the grid.

  In addition, if the Sugoroku is arranged to mimic the zigzag climbing route from the foot of the mountain to the summit, the owner of the point card can perform a stamp rally with the sensation of experiencing mountain climbing. .

  In addition, if the squares are arranged in a spiral shape and the central square is set as a goal, the surrender gives the point card holder a sense of reality that the stamp rally is progressing toward the goal. be able to.

  The point card according to the present invention has a point rally to the card owner in order to have the value of the privilege displayed on the intermediate privilege display section reached at that time, even before the goal is reached. It will be a strong motivation to continue.

The explanatory view of the point card concerning a 1st embodiment of the present invention is shown. The explanatory view of the point card concerning a 2nd embodiment of the present invention is shown. Explanatory drawing of the point card which concerns on 3rd Embodiment of this invention is shown. Explanatory drawing of the point card which concerns on 4th Embodiment of this invention is shown. The explanatory view of the point card concerning a 5th embodiment of the present invention is shown. Explanatory drawing of the point card which concerns on 6th Embodiment of this invention is shown.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 shows a point card 1A according to a first embodiment of the present invention. On the card surface, a pair 5 is formed by arranging a plurality of squares 2 from the start to the goal. For example, in a stamp rally where a stamp is stamped for every thousand yen of a customer's purchase at a retail store, and this stamp is regarded as a frame, and the Sugoroku 5 is progressed. is there. At this time, one stamp is converted into one point, and the number of points is accumulated each time the stamp is stamped.

  Sugoroku 5 is based on the sports event “Hakone Ekiden” and consists of 50 squares 2 from “Otemachi” at the start to “Ashinoko” at the turning point and “Otemachi” at the goal. Yes. Out of these squares 2, squares 2 in an array multiple of “5” are assigned to each relay station from “Tsurumi” to “Odawara” on the outbound route, “Ashinoko” on the return point, and “ It looks like each relay station from Odawara to Tsurumi and the goal of Otemachi. Each square 2 at each relay station is provided with an intermediate privilege display unit 3, and the goal privilege display unit 4 is provided at the square 2 of the goal “Otemachi”.

  The point card 1A having the above configuration has a stamp stamped from the grid 2 where the start “Otemachi” is displayed, and the cumulative number of stamps stamped is 5 and “Tsurumi” is displayed. When reaching eye 2, the accumulated point becomes 5 points at this time, and the intermediate privilege display unit 3 here displays that a shopping ticket of 50 yen has been acquired. Therefore, the point card 1A has a value as a shopping ticket of 50 yen until it reaches the square 2 where the stamp is displayed as "Totsuka". When reaching the square 2 where the stamp is displayed as “Totsuka”, the accumulated point number of the point card 1A becomes 10 points, and the intermediate privilege display part 3 in this square 2 is a shopping ticket of 100 yen. As having value.

  Similarly, every time the stamp reaches the square 2 having the intermediate privilege display unit 3, the value of the point card 1A is updated to the value of the shopping voucher of the amount corresponding to the accumulated points at that time. . And when the stamp reaches the square 2 where the goal “Otemachi” is displayed, the accumulated point number of the point card 1A is 50 points, and the goal privilege display unit 4 has a 500 yen shopping voucher. As having value.

  Therefore, when the customer submits the point card 1A to the retail store, if the customer has not reached the goal privilege display unit 4 or the latest intermediate privilege display unit 3 reached at that time, The amount of the shopping voucher is entered in the amount entry field 6 and can be exchanged for a privilege. Thereafter, in the retail store, the provision information of the amount entered in the amount entry column 6 is managed for each customer by a management system (not shown).

  Thus, if the point card 1A has reached the square 2 of the at least one intermediate privilege display unit 3 even before the stamp reaches the goal, the customer can make a purchase according to the privilege content. Since you can get tickets, it will be a strong motivation to continue the stamp rally. Moreover, the stamp rally on the point card 1A is an interesting stamp rally because it is an image of “Hakone Ekiden”. Furthermore, if you design the Sugoroku 5 with the grid 2 superimposed on the map from “Otemachi” to “Ashinoko”, you can further inspire your interest in this stamp rally.

  FIG. 2 shows a point card 1B according to the second embodiment, which is also based on the sports event “Tokyo Marathon”. In this case, Sugoroku 5 is made up of 50 squares 2 from the starting "Tokyo Metropolitan Government Office" to the goal "Big Sight". Similarly, according to a customer's one-time shopping at a retail store. Thus, a stamp is stamped on one or a plurality of squares 2 in accordance with the arrangement order. The square 2 in the array order of integer multiples of “5” displays various names such as “Iidabashi”, “Imperial Mae”, “Toyosu” in the course from the start to the goal. In addition, an intermediate privilege display unit 3 is provided for each. Therefore, every time the stamp reaches the grid 2 provided in the intermediate privilege display unit 3, the point card 1B has the value of the privilege displayed on the intermediate privilege display unit 3 at that time. And if a customer submits point card 1B to a retail store, he can exchange for the privilege of the latest middle privilege display part 3 in the middle of the goal privilege display part 4 or stamp rally of the goal cell 2. .

  Reward cards based on sports events such as “Hakone Ekiden” and “Tokyo Marathon” held every year are more effective when the implementation period of the stamp rally is set according to the time of the event.

  FIG. 3 shows a point card 1C according to the third embodiment in which Tokaido 53-san from the starting “Edo Nihonbashi” to the goal “Kyoto Sanjo Ohashi” is used as the subject of Sugoroku 5. On the point card 1C, the Tokaido 53 Station Post Map 7 is displayed together with the Sugoroku 5, and each of the 55 squares 2 constituting the Sugoroku 5 has a place name or a post name corresponding to the map 7. Is displayed. In this point card 1C, the squares 2 in the order of integer multiples of “10” are assigned to “Odawara-juku”, “Fuchu-juku”, “Hamamatsu-juku”, “Ikebashi-juku”, “Tsuchian-juku”, respectively. Up to this point, an intermediate privilege display unit 3 is provided for displaying one point of each stamp converted to 5 points and accumulating 50 points, 100 points, 150 points, 200 points, and 250 points. And the goal privilege display part 4 which displays 300 points is provided in the grid 2 of the 55th goal. Therefore, each stamp stamped from the 51st to the 55th square 2 of the goal has an irregular structure that converts to 10 points. As a result, customers who have reached the end of the stamp rally will be more motivated to achieve the stamp rally.

  FIG. 4 shows a point card 1D that is based on the mountain climbing of the fourth embodiment. In Sugoroku 5, 50 squares 2 are arranged in a zigzag pattern from the foot of the mountain to the summit, imitating a mountain climbing route. In this case, one of the mountain hems is started, the grids 2 are arranged in a row in the horizontal direction, and an intermediate privilege display section 3 is provided in the grid 2 which is located at the other side of the mountain skirt and is the first in the second row. ing. Then, similarly, an intermediate privilege display unit 3 is provided for each cell 2 located at the beginning of the stage of the cells 2 arranged in a zigzag shape, and the goal privilege display unit 4 is provided for the cell 2 at the top. Provided. In this stamp rally, when all the squares 2 arranged in the horizontal direction are stamped, the point card 1D has the accumulated point value displayed on the intermediate privilege display section 3 reached at that time and the next If you go to the row of squares 2 in the upper row, and all of the squares 2 in this row are stamped, the value that the point card 1D has will be the accumulated points displayed on the next intermediate privilege display section 3 Updated. Therefore, according to this point card 1D, each time the customer advances the stamp rally and goes up one step, the number of squares 2 that pass to the next intermediate privilege display unit 3 is reduced compared to the lower step. In addition, you can experience that it is easier to earn points. This is a strong motivation for customers to continue the stamp rally.

  On the other hand, in the example of the point card 1D in FIG. 4, since the number of squares 2 arranged at the bottom of the bottom ridge is large and the stamp card rally starts, the point card is worthless for a long period of time. May give up the point rally early. Therefore, as shown by the point card 1E of the fifth embodiment in FIG. 5, it is preferable to provide the intermediate privilege display unit 3 at the center of the mountain skirt portion so that the customer can acquire the privilege early.

  Further, as shown in the point card 1F of the sixth embodiment in FIG. 6, the pair 6 is arranged in a square spiral shape, and 50 squares are stamped from the periphery toward the center. Eye 2 is arranged. Then, an intermediate privilege display unit 3 is provided in the square 2 in the array order of an integer multiple of “10”, and a goal privilege display unit 4 is provided in the central goal square 2, and a stamp has arrived at each. The number of points earned is displayed. If the grid of the grid 2 is made spiral, it gives the customer a sense that the stamp rally will progress toward the center goal while acquiring the bonus through the grid 2 having the intermediate bonus display 3 Can be a reward card. In this case, the cells 2 may be arranged in a circular spiral shape.

  The above-described point cards 1A to 1F can obtain a privilege according to the cumulative number of points at the time from the start to the goal. Therefore, since acquisition of one privilege serves as a motive aiming at the next privilege, the customer's consciousness to continue the stamp rally increases. In addition, Sugoroku 5 is an interesting point card that is different from mere collection of stamps, because it is possible to perform stamp rally with a sense of experiencing the Ekiden course, marathon course, travel process or climbing as a theme. Become. The stamp rally based on the journey of such a journey can be considered “Oku no Hosomichi” and “Shikoku 88 places” in addition to “Tokaido 53-san”, or include overseas trips created independently. It may be the journey of a trip.

  Further, when the grid 2 is advanced in the arrangement order according to the accumulated number of points, a sticker may be attached instead of the stamp to be stamped on the grid 2. For the point cards 1A to 1F, in addition to a card with a stamp or a sticker attached thereto, a rewritable card or liquid crystal screen on which a mark is written in each square 2 when heat is applied by a card reader / writer. It is also possible to use the used electronic card.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to the said embodiment, Based on the meaning of this invention, various deformation | transformation are possible, These are excluded from the scope of this invention. is not.

  The present invention has industrial applicability with respect to a point card in which points are accumulated according to shopping at a retail store and can be exchanged for benefits according to the accumulated number.

1A, 1B, 1C, 1D, 1E, 1F Point card 2 grid 3 intermediate privilege display part 4 goal privilege display part 5

Claims (5)

A point card used in a service point system that can be redeemed for a single purchase at a retail store and can be exchanged for benefits when the number of points is accumulated up to a predetermined number,
Sugoroku formed by arranging a plurality of squares corresponding to the points in order from the start to the goal,
The cells advance in the order of arrangement according to the accumulated number of points, and are provided corresponding to the cells when the accumulated number reaches a second predetermined number less than the predetermined number, and the second predetermined number An intermediate privilege display unit displaying the content of the privilege according to the number;
A goal privilege display unit that is provided corresponding to the squares of the goal and displays the content of the privilege according to the predetermined number,
Even if the cumulative number is less than the predetermined number, when the second predetermined number is reached, the reward card has the value of the content of the privilege displayed on the intermediate privilege display unit.   The point card according to claim 1, wherein the Sokuroku is arranged in a manner similar to an Ekiden course, a marathon course, or a journey.   3. The point card according to claim 2, wherein a place name or a building on the map is described in the square.   2. The point card according to claim 1, wherein the sugoroku is arranged by imitating a zigzag climbing route from the foot of the mountain to the top of the mountain.   The point card according to claim 1, wherein the pair is arranged in a spiral pattern.

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