JP3152026U - Advertising system, input terminal device and server - Google Patents

Abstract

The present invention provides an advertising system that can propose a product that matches a user's mood. When a server receives a request from an input terminal device, the server acquires a degree of happiness and a diary corresponding to the date of the day before today (S43). And the word used as a keyword with respect to a user is extracted from a happy degree and a diary (S44). Then, a product keyword is extracted (S45), and it is determined whether or not the user keyword matches the product keyword (S46). If it is determined that they match (YES in S46), a product name “color pencil”, a product image, and the like are acquired as product data of the product “color pencil” (S47). Then, a product proposal screen for proposing a product is created from the acquired product data (S48), and the created product proposal screen is returned (S49). The input terminal device displays the product proposal screen returned from the server on the display screen (S50). [Selection] Figure 6

Description

  The present invention relates to an advertisement system, an input terminal device, and a server, and more particularly, to an advertisement system, an input terminal device, and a server that propose products using the Internet.

  In recent years, with the spread of the Internet, opportunities to make product proposals using the Internet are increasing. As described above, a technique for proposing a product using the Internet is disclosed in, for example, Japanese Unexamined Patent Application Publication No. 2009-42797 (Patent Document 1).

  According to Patent Document 1, a product is posted on a homepage on the Internet, and the price of the posted product is changed in real time according to the posted time. Thereby, the user's willingness to purchase is promoted.

JP 2009-42797 A

  However, since the technique disclosed in Patent Document 1 only changes the price of the posted product, it is difficult to promote the willingness to purchase when a product different from the product preferred by the user is posted. End up.

  An object of the present invention is to provide an advertising system capable of proposing a product that matches a user's mood.

  Another object of the present invention is to provide an input terminal device capable of proposing a product suited to the user's mood.

  Still another object of the present invention is to provide a server capable of proposing a product tailored to the user's mood.

  An advertisement system according to the present invention includes an input terminal device operated by a user, and a server that can be connected to the input terminal device via the Internet. The input terminal device relates to a user, and accepting means for accepting input of user data including a degree indicating the user's mood, and terminal-side sending means for sending user data accepted by the accepting means to the server, Display means for displaying a screen transmitted from the server. The server includes a first storage unit that stores user data transmitted by the terminal-side transmission unit, a first extraction unit that extracts a keyword for the user from the user data stored by the first storage unit, Extracted by a second storage means for storing product data to be proposed to the user, a second extraction means for extracting a keyword for the product from the product data stored by the second storage means, and a first extraction means A determination unit for determining whether or not the keyword for the selected user matches the keyword for the product extracted by the second extraction unit, and a product proposal for proposing the product when the determination unit determines that the keywords match Screen creation means for creating a screen, and server-side transmission means for sending the product proposal screen created by the screen creation means to the input terminal device

  Preferably, the screen creation unit includes a graph image creation unit that creates a graph image using the degree indicating the user's mood from the user data stored by the first storage unit.

  More preferably, the degree of the user's mood is shown in a plurality of stages, and the accepting means includes a selecting means for selecting a desired stage from the plurality of stages.

  Another aspect of the present invention relates to an input terminal device operated by a user. A receiving unit that accepts input of user data including a degree indicating the user's mood, a terminal-side transmitting unit that transmits the user data received by the receiving unit to the outside, and a transmission from the outside Display means for displaying the displayed screen.

  Still another aspect of the present invention relates to a server connected to the Internet. Then, the first storage means for storing the user data transmitted from the outside and relating to the user, including the degree indicating the user's mood, and the user data stored by the first storage means, A first extracting means for extracting a keyword; a second storing means for storing product data proposed to the user; and a second extracting means for extracting a keyword for the product from the product data stored by the second storing means. It is determined by the determination means that the keyword for the user extracted by the extraction means, the first extraction means, and the keyword for the product extracted by the second extraction means match. Screen creation means for creating a product proposal screen for proposing products, and the product proposal screen created by the screen creation means to the outside And a server-side transmission unit that trust.

  The advertising system according to the present invention proposes a product based on user data. This user data relates to the user and includes a degree indicating the user's mood. As a result, it is possible to propose a product that matches the user's mood.

  In addition, the input terminal device according to the present invention relates to the user and can transmit the user data including the degree indicating the user's mood to the outside. It is possible to propose a product that matches the user's mood.

  Moreover, the server according to the present invention proposes a product based on user data. This user data relates to the user and includes a degree indicating the user's mood. As a result, it is possible to propose a product that matches the user's mood.

It is a block diagram showing an advertising system concerning one embodiment of this device. It is a flowchart shown about the case where the input screen for inputting user data is displayed on a display screen. It is a flowchart shown about the case where a user's data is input into the displayed input screen, and the input user's data are preserve | saved. It is a flowchart shown about the case where the content of the data of the preserve | saved user is displayed on a graph. It is a figure which shows the case where it displays on a display screen as a graph image and advice. It is a flowchart shown about the case where the product proposal screen for performing product proposal is displayed on a display screen. It is a figure which shows the case where a goods proposal screen is displayed on a display screen.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing an advertising system 10 according to an embodiment of the present invention. With reference to FIG. 1, the advertising system 10 includes an input terminal device 11 and a server 12. The input terminal device 11 and the server 12 are connected via the Internet. Data transmission / reception is performed mutually.

  The input terminal device 11 is operated by a user, and corresponds to, for example, a mobile phone or a computer (personal computer). The input terminal device 11 includes a CPU (Central Processing Unit), receives a terminal-side control unit 13 that controls the entire input terminal device 11, a display screen 14 such as a display that displays a screen, and data input from a user. An operation unit 15 such as a keyboard serving as an interface with the user, and a network IF (interface) unit 16 for connecting to a network.

  The server 12 includes a CPU, and controls a server-side control unit 17 that controls the entire server 12, first, second, and third storage units 18, 19, and 20 such as a hard disk that stores data, and a network And a network IF unit 21 for connection.

  The first storage unit 18 stores user data related to the user. The user data is data input by the user, and includes a date, a degree of happyness, a diary, and the like, and includes weight, basal body temperature, calorie intake, etc. as data indicating the user's health status. A plurality of these user data are stored for each date. Here, the degree of happiness is a degree indicating the feeling of the user, for example, a degree indicating happiness. The degree of happiness is shown in a plurality of stages, for example, 5 stages. When the degree of happiness is 1, the degree of feeling happy is the lowest, and when the degree of happiness is 5, the degree of feeling happy is the most. high.

  The second storage unit 19 stores data for a plurality of products. The product data is data relating to a product proposed to the user, and includes a product name, a product image, a product price, a comment on the product, and the like. In addition, the product data includes a word that is a keyword for the product expressing the product. For example, when the product is “dish”, the keyword of the product is “salad”. Here, the second storage unit 19 operates as a second storage unit.

  The third storage unit 20 stores screen data to be displayed on the display screen 14 of the input terminal device 11 and happy advice. Here, happy advice is a sentence based on the above-mentioned degree of happiness, and a plurality of advices are stored for each degree of happiness. For example, advice based on a degree of happiness of 1 may include “Let's be a lot of Shiawase tomorrow” or “Please cherish smiles when there is nothing good”. As advice based on the degree of happiness 2, “Tomorrow than today, the day after tomorrow than tomorrow. Don't be impatient because Shiawase will always be found” or “If you relax in a warm bath, sleep today with a soft futon. Or the like. As advice based on the degree of happiness 3, “Do you notice a small shiawase? The next day is a better day” or “Everything is usually the best. Let ’s do our best ”. As advice based on the degree of happiness 4, you can say that “You can't lose your power! Tomorrow you ’ll find lots of power,” “It ’s fun every day, but there ’s still lots of fun.” . The advice based on the degree of happiness of 5 is that “You who have become a lot of Shiawase also make someone a Shiawase! The Shiawase will continue” and “Recently, the degree of happiness continues to rise and it is in great condition. Let's spend every day! "

  Here, a case where user data is stored in the first storage unit 18 will be described. FIG. 2 is a flowchart showing a case where an input screen for inputting user data is displayed on the display screen 14. FIG. 3 is a flowchart illustrating a case where user data is input to the displayed input screen and the input user data is stored. First, a case where an input screen for inputting user data is displayed on the display screen 14 will be described with reference to FIGS.

  First, the input terminal device 11 receives a request to display an input screen for inputting user data on the display screen 14 by being operated from the operation unit 15 by the user (in FIG. 2, step S11 and the following steps). Step is omitted). Then, the input terminal device 11 requests an input screen from the server 12 (S12).

  The server 12 receives the request from the input terminal device 11, and returns an input screen from the third storage unit 20 (S13). The input terminal device 11 displays the input screen returned from the server 12 on the display screen 14 (S14).

  Next, a case where user data is input to the displayed input screen and the input user data is stored will be described with reference to FIGS.

  First, the input terminal device 11 accepts input of user data by being operated from the operation unit 15 by the user on the input screen displayed in S14 (S21 in FIG. 3). Here, the operation unit 15 operates as a reception unit. In this embodiment, the user data is configured to include today's date, the degree of happiness, a diary, and weight. In addition, in the input of the degree of happyness, the input is accepted by selecting the desired degree of happyness corresponding to the mood of the day from among the five levels. That is, an input is received by selecting the degree indicating the user's mood from among five levels. Here, the display screen 14 operates as selection means. Then, the input terminal device 11 transmits the input user data to the server 12 (S22). Here, the terminal-side control unit 13 operates as a terminal-side transmission unit.

  The server 12 accepts the transmission from the input terminal device 11 and stores the user data in the first storage unit 18 (S23). Here, the 1st memory | storage part 18 operate | moves as a 1st preservation | save means. Then, a storage result screen indicating that the storage process has been completed normally is returned from the third storage unit 20 (S24). The input terminal device 11 displays the storage result screen returned from the server 12 on the display screen 14 (S25).

  Next, a case where a product is proposed using saved user data will be described. FIG. 4 is a flowchart showing a case where the contents of saved user data are displayed in a graph. FIG. 6 is a flowchart illustrating a case in which a product proposal screen for making a product proposal is displayed on the display screen 14. First, with reference to FIGS. 1 to 4, a case where the contents of saved user data are displayed in a graph will be described.

  First, the input terminal device 11 receives a request to display a graph regarding the input content such as the degree of happiness by being operated by the user from the operation unit 15 (S31 in FIG. 4). Then, the input terminal device 11 requests a graph image from the server 12 (S32).

  The server 12 receives the request from the input terminal device 11, and acquires from the first storage unit 18 the dates within a predetermined range, the degree of happiness and the weight corresponding to each date (S33). For example, if today is April 1 when the process is performed, the date for one month from March 1 to March 31 and the degree of happiness and weight corresponding to each date are acquired. At this time, the date in the predetermined range to be acquired is set in advance, and is, for example, from one month before today to the day before today as described above. Then, a graph image is created using the acquired date and the degree of fit and weight (S34). Here, the server side control part 17 operate | moves as a graph image creation means.

  Also, happiness advice based on the degree of happiness is extracted from a plurality of happiness advices stored in the third storage unit 20 (S35). At this time, the extraction is performed with reference to the extracted history or the like so that the already extracted happiness advice is not duplicated.

  Here, for example, the happiness degree corresponding to today's date is adopted as the happiness degree that is the basis for extraction. In this case, for example, when the happy degree corresponding to today's date is not input, the happy degree corresponding to today's date is predicted, and happy advice based on the predicted happy degree is extracted. In other words, when the predicted happiness level is 5, the happiness advice based on the happiness level 5 is extracted. Then, the created graph image and the extracted happy advice are returned (S36).

  The input terminal device 11 displays the advice combined with the graph image returned from the server 12 on the display screen 14 (S37). FIG. 5 is a diagram showing a case where the graph image 21 and the advice 22 are displayed on the display screen 14. Referring to FIG. 5, the degree of happiness is shown by a line graph, and the weight is shown by a bar graph. The horizontal axis indicates the date, and the vertical axis indicates the degree of happiness and the weight. Thereby, since the content of the stored data is shown in the graph image, it is possible for the user to easily understand how the weight or the like changes.

  Next, with reference to FIGS. 1-6, the case where the product proposal screen for performing the proposal of a product is displayed on the display screen 14 is demonstrated.

  First, the input terminal device 11 is operated by the user from the operation unit 15 to display a product proposal screen for making a product proposal on the display screen 14 in accordance with the graph display and happiness advice shown in S37. The request is accepted (S41 in FIG. 6). Then, the input terminal apparatus 11 requests a product proposal screen from the server 12 (S42).

  The server 12 accepts the request from the input terminal device 11 and, like S35, the degree of happiness corresponding to today's date has not been input, so it corresponds to the date of the day before today from the first storage unit 18. A happy degree and a diary are acquired (S43). And the word used as a keyword with respect to a user is extracted from a happy degree and a diary (S44). Here, the server side control part 17 operate | moves as a 1st extraction means. For example, when the degree of happiness is 5 and the diary is “Today was a happy day”, “Happy” is extracted as a keyword. Then, using the extracted keyword “happy” of the user, product data is acquired from the second storage unit 19.

  Specifically, the product data includes a word that becomes a product keyword for the product as described above. Thereby, the keyword of the product is extracted (S45), and it is determined whether or not the keyword of the user matches the keyword of the product (S46). For example, when the product keyword of the product “color pencil” is “happy”, the product keyword “happy” is extracted, and whether or not the user keyword “happy” and the product keyword “happy” match is determined. to decide. Here, the server side control part 17 operate | moves as a 2nd extraction means and a judgment means.

  In this case, since they match with “happy” (YES in S46), the product name “color pencil”, the product image, etc. are acquired as the product data of the product “color pencil” (S47).

  Then, a product proposal screen for proposing a product is created from the acquired product data (S48). In creation, since the product image and the product comment are stored together in the product data, a product proposal screen is created using these. Here, the server side control part 17 operate | moves as a screen creation means. Then, the created product proposal screen is returned (S49). Here, the server side control part 17 operate | moves as a server side transmission means. The input terminal device 11 displays the product proposal screen returned from the server 12 on the display screen 14 (S50). Here, the display screen 14 operates as display means. FIG. 7 is a diagram illustrating a case where a product proposal screen is displayed on the display screen 14. Referring to FIG. 7, a product image 23 and a comment 24 for the product are displayed.

  In S46, if they do not match (NO in S46), the process proceeds to another different product (S51), and the same processing is performed from S45.

  In this manner, the advertising system 10 proposes a product based on the user data. This user data relates to the user and includes a degree indicating the user's mood. As a result, it is possible to propose a product that matches the user's mood.

  Further, the input terminal device 11 is related to the user, and can transmit user data including the degree indicating the user's mood to the outside, here, the server, so the data transmitted outside is used. Thus, it is possible to propose a product that matches the user's mood.

  Further, the server 12 proposes a product based on the user data. This user data relates to the user and includes a degree indicating the user's mood. As a result, it is possible to propose a product that matches the user's mood.

  In the above embodiment, the user data is an example in which the date, the degree of happiness, a diary, etc., and the weight, basal body temperature, calorie intake, etc. as data indicating the user's health status are included. Although described, the present invention is not limited to this, and any other data may be included depending on the convenience of the user. Similarly, the product data may include any other data.

  In the above embodiment, the example of acquiring the data of the date before and after the day of processing when the graph is created in S34 has been described. However, the present invention is not limited to this example. By predicting the degree or the like, a graph may be created using the predicted happiness degree or the like of the date after today.

  In the above-described embodiment, an example has been described in which when the happy advice is extracted in S35, the happy degree corresponding to today's date is not input and is extracted based on the expected happy degree. However, the present invention is not limited to this, and it may be extracted based on the degree of happiness corresponding to the date of the day before today, or may be extracted based on the average degree of happiness for the past week. Further, when the happy degree corresponding to today's date has already been input, it may be extracted based on the happy degree corresponding to today's date, or may be arbitrarily changed.

  In the above embodiment, when creating the product proposal screen in S43, the degree of happiness corresponding to today's date is not entered, and the degree of happiness and diary corresponding to the date of the previous day is displayed. Although the example to acquire was demonstrated, it is not restricted to this, When the happy degree corresponding to today's date has already been input, you may acquire today's happy degree and diary. Also, the happy degree and diary corresponding to the past one week may be acquired, and can be arbitrarily changed.

  In the above-described embodiment, an example in which one user keyword and one product keyword are extracted has been described. However, the present invention is not limited to this, and a plurality of keywords may be extracted.

  In the above embodiment, an example has been described in which a word serving as a keyword for the user is extracted from the degree of happiness and the contents of the diary when creating the product proposal screen. The word that becomes the keyword for the user may be extracted from only the word, or the word that becomes the keyword for the user may be extracted only from the degree of happiness.

  In the above embodiment, as shown in FIG. 7, the example in which the product image 23 and the comment 24 on the product are displayed on the display screen 14 has been described. For example, today's fortune telling may be displayed according to the user's keyword.

  As mentioned above, although embodiment of this invention was described with reference to drawings, this invention is not limited to the thing of embodiment shown in figure. Various modifications and variations can be made to the illustrated embodiment within the same range as the present invention or within an equivalent range.

  This device is effectively used in an advertising system.

  DESCRIPTION OF SYMBOLS 10 Advertising system, 11 Input terminal device, 12 Server, 13 Terminal side control part, 14 Display screen, 15 Operation part, 16, 21 Network IF part, 17 Server side control part, 18 1st memory | storage part, 19 2nd Storage unit, 20 Third storage unit, 21 Graph image, 22 Happy advice, 23 Product image, 24 Comment.

Claims (5)

An advertising system comprising an input terminal device operated by a user, and a server connectable to the input terminal device via the Internet,
The input terminal device
A means for accepting an input of user data including a degree indicating a user's mood, which is related to the user;
Terminal-side transmission means for transmitting the user data received by the reception means to the server;
Display means for displaying a screen transmitted from the server,
The server
First storage means for storing the user data transmitted by the terminal-side transmission means;
First extracting means for extracting a keyword for the user from the user data stored by the first storing means;
A second storage means for storing product data to be proposed to the user;
Second extraction means for extracting a keyword for the product from the data of the product stored by the second storage unit;
Determining means for determining whether or not a keyword for the user extracted by the first extracting means and a keyword for the product extracted by the second extracting means match;
Screen creation means for creating a product proposal screen for proposing a product when it is determined by the determination means to match;
An advertisement system, comprising: server-side transmission means for transmitting the product proposal screen created by the screen creation means to the input terminal device. The screen creation means includes a graph image creation means for creating a graph image using a degree indicating the user's mood from the user data saved by the first saving means. Advertising system. The user's mood is shown in multiple stages,
The advertisement system according to claim 1, wherein the reception unit includes a selection unit that selects a desired stage from the plurality of stages. An input terminal device operated by a user,
A means for accepting an input of user data including a degree indicating a user's mood, which is related to the user;
Terminal-side transmission means for transmitting the user data received by the reception means to the outside;
An input terminal device including display means for displaying a screen transmitted from the outside. A server connected to the Internet,
A first storing means for storing user data transmitted from outside and relating to the user, including a degree indicating the user's mood;
First extracting means for extracting a keyword for the user from the user data stored by the first storing means;
A second storage means for storing product data to be proposed to the user;
Second extraction means for extracting a keyword for the product from the data of the product stored by the second storage unit;
Determining means for determining whether or not a keyword for the user extracted by the first extracting means and a keyword for the product extracted by the second extracting means match;
Screen creation means for creating a product proposal screen for proposing a product when it is determined by the determination means to match;
A server-side transmission unit that transmits the product proposal screen created by the screen creation unit to the outside.

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